{"id":10857,"date":"2015-05-11T10:16:47","date_gmt":"2015-05-11T02:16:47","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=10857"},"modified":"2015-05-11T10:16:47","modified_gmt":"2015-05-11T02:16:47","slug":"%e3%80%90%e7%88%86%e6%96%99%e3%80%91%e4%bd%a0%e7%9a%84%e7%bd%91%e7%bb%9c%e4%b9%a0%e6%83%af%e6%98%af%e8%a2%ab%e7%a7%91%e6%8a%80%e5%85%ac%e5%8f%b8%e8%ae%be%e8%ae%a1%e7%9a%84%ef%bc%8c%e5%b0%b1%e6%98%af","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=10857","title":{"rendered":"\u3010\u7206\u6599\u3011\u4f60\u7684\u7f51\u7edc\u4e60\u60ef\u662f\u88ab\u79d1\u6280\u516c\u53f8\u8bbe\u8ba1\u7684\uff0c\u5c31\u662f\u8ba9\u4f60\u4e0a\u763e\uff01"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/network-addi-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10862\" alt=\"A puppeteer controls a marionette during a performance at the Bob Baker Marionette Theater in Los Angeles\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/network-addi-00.jpg\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/network-addi-00.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/network-addi-00-300x199.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<address>\u505a\u4e3a\u4e00\u4e2a\u666e\u901a\u7528\u6237\uff0c\u6211\u4eec\u4e4b\u524d\u53ef\u80fd\u6ca1\u542c\u8bf4\u8fc7\uff0c\u4f46\u662f\u8bf1\u5bfc\u6280\u672f (Persuasive technology) \u5728\u6211\u4eec\u5468\u56f4\u5230\u5904\u90fd\u662f\uff0c\u800c\u4e14\u8fd9\u4e9b\u79d1\u6280\u6b63\u5728\u53d8\u5f97\u66f4\u52a0\u667a\u80fd\u3002\u5b83\u4eec\u662f\u5982\u4f55\u8d77\u4f5c\u7528\u7684\uff1f\u539f\u7406\u5982\u4f55\uff1f<\/address>\n<address>\u672c\u6587\u6765\u81ea MIT Technology Review\uff0c\u4f5c\u8005 Nanette Byrnes\u3002<\/address>\n<p>GSN Games \u662f\u4e00\u5bb6\u79fb\u52a8\u6e38\u620f\u516c\u53f8\uff0c\u5f00\u53d1\u6251\u514b\u548c\u5bbe\u679c (bingo) \u4e00\u7c7b\u7684\u6e38\u620f\u4ea7\u54c1\u3002\u8fd9\u5bb6\u516c\u53f8\u6bcf\u5929\u80fd\u591f\u4ece\u73a9\u5bb6\u6b63\u5728\u4f7f\u7528\u7684\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u4e2d\u641c\u96c6\u6570\u5341\u4ebf\u6570\u5b57\u4fe1\u53f7\u2014\u2014\u4e00\u5207\u4fe1\u606f\u5e94\u6709\u5c3d\u6709\uff0c\u73a9\u5bb6\u7684\u6e38\u620f\u65f6\u95f4\u3001\u6e38\u620f\u7c7b\u578b\uff0c\u751a\u81f3\u662f\u4ed6\u4eec\u9762\u5bf9\u6e38\u620f\u5931\u8d25\u7684\u53cd\u5e94\u3002\u5982\u679c\u4e24\u4e2a\u7528\u6237\u5728\u540c\u578b\u53f7\u7684\u624b\u673a\u4e0a\u4e0b\u8f7d\u4e86\u540c\u6837\u4e00\u6b3e\u6e38\u620f\uff0c\u4ec5\u4ec5\u5728\u4e94\u5206\u949f\u4e4b\u5185\uff0c\u4ed6\u4eec\u5404\u81ea\u6240\u73a9\u7684\u6e38\u620f\u5c31\u4f1a\u5f00\u59cb\u53d8\u5f97\u4e0d\u540c\u2014\u2014\u6bcf\u4e2a\u6e38\u620f\u90fd\u4f1a\u81ea\u5df1\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u73a9\u5bb6\u7684\u98ce\u683c\u3002<\/p>\n<p>\u4f46\u662f GSN \u4e0d\u4ec5\u8ffd\u8e2a\u7528\u6237\u7684\u53c2\u6570\u8bbe\u7f6e\u5e76\u968f\u4e4b\u8c03\u6574\u76f8\u5e94\u7684\u670d\u52a1\uff0c\u8fd9\u4e00\u70b9\u662f\u8bb8\u591a\u4e92\u8054\u7f51\u516c\u53f8\u90fd\u4f1a\u505a\u7684\u3002\u4e3a\u4e86\u5438\u5f15\u73a9\u5bb6\u6295\u5165\u66f4\u591a\u65f6\u95f4\u3001\u5c1d\u8bd5\u66f4\u591a\u6e38\u620f\uff0cGSN \u4f7f\u7528\u4ece\u73a9\u5bb6\u624b\u673a\u4e2d\u641c\u96c6\u7684\u6570\u636e\u4fe1\u53f7\uff0c\u5bf9\u73a9\u5bb6\u611f\u5230\u75b2\u52b3\u7684\u60c5\u51b5\u505a\u76d1\u63a7\u3002\u4e3b\u8981\u901a\u8fc7\u8ba1\u7b97\u73a9\u5bb6\u89e6\u63a7\u5c4f\u5e55\u65f6\u7684\u9891\u7387\u3001\u5f3a\u5ea6\u548c\u901f\u5ea6\uff0c\u8fd9\u5bb6\u516c\u53f8\u80fd\u591f\u66f4\u51c6\u786e\u5730\u9884\u6d4b\u73a9\u5bb6\u4f55\u65f6\u53ef\u80fd\u4f1a\u5931\u53bb\u5174\u8da3\u2014\u2014\u5e76\u5728\u8fd9\u4e4b\u524d\u9002\u65f6\u63a8\u8350\u53e6\u4e00\u6b3e\u6e38\u620f\u3002<\/p>\n<p>\u6240\u6709\u7684\u6e38\u620f\u90fd\u662f\u514d\u8d39\u7684\uff0c\u4f46\u662f GSN \u901a\u8fc7\u5c55\u793a\u5e7f\u544a\u5e76\u5411\u73a9\u5bb6\u51fa\u552e\u865a\u62df\u7269\u54c1\u8d5a\u94b1\uff0c\u4e5f\u5c31\u662f\u8bf4\u6e38\u620f\u516c\u53f8\u80fd\u591f\u5f15\u8bf1\u73a9\u5bb6\u6295\u5165\u8d8a\u957f\u7684\u65f6\u95f4\uff0c\u5b83\u4eec\u5c31\u80fd\u8d5a\u8d8a\u591a\u7684\u94b1\u3002GSN \u7684 CEO \u5bf9\u7b14\u8005\u8868\u793a\uff0c\u8fd9\u79cd\u505a\u6cd5\u80fd\u591f\u8ba9\u516c\u53f8\u7684\u8425\u6536\u548c\u5229\u6da6\u5feb\u901f\u589e\u957f\u3002\u4e0e\u5176\u4ed6\u6280\u672f\u624b\u6bb5\u7ed3\u5408\uff0c\u4f7f\u7528\u6570\u636e\u8bbe\u8ba1\u6709\u6548\u7684\u8bf1\u5bfc\u63aa\u65bd\uff0c\u662f\u8fd9\u5bb6\u516c\u53f8\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u4ece\u8d4c\u573a\u548c\u70df\u8349\u516c\u53f8\u5f00\u59cb\u7684\u5546\u4e1a\u6a21\u5f0f<\/strong><\/h4>\n<p>\u65e9\u5728 1990 \u5e74\u4ee3\u521d\uff0c\u65af\u5766\u798f\u7814\u7a76\u5458\u798f\u683c (B.J. Fogg) \u5c31\u63d0\u51fa\u4e86\u201c\u8bf1\u5bfc\u8ba1\u7b97\u201d(persuasive computing\uff0c\u4e4b\u540e\u6982\u5ff5\u8303\u56f4\u6269\u5927\u4e3a\u201c\u8bf1\u5bfc\u6280\u672f\u201d) \u8fd9\u6837\u4e00\u79cd\u601d\u60f3\uff1a\u8ba1\u7b97\u673a\u3001\u79fb\u52a8\u7535\u8bdd\u3001\u7f51\u7ad9\u548c\u5176\u4ed6\u6280\u672f\u80fd\u591f\u7528\u6765\u8bbe\u8ba1\u51fa\u6539\u53d8\u4eba\u4eec\u884c\u4e3a\u65b9\u5f0f\u7684\u5de5\u5177\u3002\u4f46\u662f\u4eca\u5929\u8bb8\u591a\u79d1\u6280\u516c\u53f8\u53c8\u5c06\u5176\u5411\u524d\u53d1\u5c55\u4e86\u4e00\u6b65\uff1a\u4f7f\u7528\u6280\u672f\u8bc4\u4f30\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u9488\u5bf9\u7528\u6237\u884c\u4e3a\u8bbe\u8ba1\u65b0\u4ea7\u54c1\uff0c\u4e0d\u4ec5\u53ea\u662f\u8bf1\u5bfc\uff0c\u800c\u662f\u8981\u5236\u9020\u4e00\u79cd\u65b0\u7684\u884c\u4e3a\u4e60\u60ef\u3002<\/p>\n<p>\u5982\u679c\u8bf4\u4e60\u60ef\u5f62\u6210 (habit formation) \u8fd9\u79cd\u5546\u4e1a\u6a21\u5f0f\u66fe\u7ecf\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4ec5\u9650\u4e8e\u8d4c\u573a\u548c\u70df\u8349\u516c\u53f8\u7684\u8bdd\uff0c\u5f53\u4eca\u7684\u79d1\u6280\u53d1\u5c55\u4f7f\u5176\u53d8\u6210\u4e86\u66f4\u591a\u9886\u57df\u516c\u53f8\u7684\u9009\u62e9\u3002\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u9886\u57df\u7814\u7a76\u4eba\u4eec\u4e3a\u4f55\u505a\u51fa\u67d0\u79cd\u9009\u62e9\uff0c\u914d\u5408\u6570\u5b57\u6280\u672f\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u667a\u80fd\u624b\u673a\u8fd9\u4e9b\u624b\u6bb5\uff0c\u4f7f\u5f97\u7f51\u7ad9\u3001app \u5e94\u7528\u4ee5\u53ca\u5176\u4ed6\u5404\u79cd\u5404\u6837\u7684\u4ea7\u54c1\u80fd\u591f\u5b9e\u73b0\u590d\u6742\u7684\u8bf1\u5bfc\u6280\u672f\u3002<\/p>\n<p>\u6709\u4e86\u8fd9\u4e9b\u65b0\u6280\u672f\u5de5\u5177\u7684\u5e2e\u52a9\uff0c\u90a3\u4e9b\u66fe\u7ecf\u53ea\u662f\u786c\u4ef6\u5236\u9020\u5546 (\u6bd4\u5982 Jawbone) \u6216\u662f\u670d\u52a1\u63d0\u4f9b\u5546 (\u6bd4\u5982 Expedia) \u7684\u516c\u53f8\u73b0\u5728\u53ef\u4ee5\u626e\u6f14\u201c\u8bf1\u5bfc\u8005\u201d\u7684\u89d2\u8272\uff0c\u901a\u8fc7\u5b9e\u73b0\u7528\u6237\u51b3\u7b56\u7684\u5fc3\u7406\u5b66\u7406\u8bba\uff0c\u6539\u53d8\u7528\u6237\u7684\u4e60\u60ef\u3002<\/p>\n<p>\u5f53 Expedia \u8bd5\u56fe\u8bbe\u8ba1\u4e00\u4e2a\u80fd\u591f\u523a\u6fc0\u7528\u6237\u6bcf\u5929\u90fd\u8bbf\u95ee\u7684\u7f51\u7ad9\u65f6\uff0cJawbone \u5df2\u7ecf\u5728\u5176\u8155\u5e26\u4ee5\u53ca\u5176\u4ed6\u4ea7\u54c1\u4e2d\u5185\u7f6e\u4e86\u76f8\u5173\u529f\u80fd\uff0c\u9996\u5e2d\u6267\u884c\u5b98\u51ef\u5c14\u6587 (Kelvin Kwong) \u6982\u62ec\u5730\u79f0\u4e4b\u4e3a\u201c\u5229\u7528\u6211\u4eec\u5bf9\u5927\u8111\u5de5\u4f5c\u65b9\u5f0f\u7684\u6700\u4f73\u7814\u7a76\u6210\u679c\uff0c\u4fc3\u4f7f\u4f60\u91c7\u53d6\u884c\u52a8\u201d\uff0c\u51ef\u5c14\u6587\u8868\u793a\u8fd9\u9879\u529f\u80fd\u5f88\u594f\u6548\u3002\u6bd4\u5982\u4ed6\u4eec\u4f1a\u544a\u8bc9\u7528\u6237\uff0c\u4f69\u6234 Jawbone \u8155\u5e26\u4f1a\u5e2e\u52a9\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6bcf\u665a\u591a\u83b7\u5f97\u989d\u5916 23 \u5206\u949f\u7761\u7720\uff0c\u8fd0\u52a8\u91cf\u589e\u52a0\u4e86 27\uff05\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u6210\u763e\u884c\u4e3a\uff0c\u76f4\u5230\u4f60\u6b7b<\/strong><\/h4>\n<p>\u8bf1\u5bfc\u7528\u6237\u5f62\u6210\u4e00\u79cd\u65b0\u7684\u4e60\u60ef\u5df2\u7ecf\u6210\u4e86\u79d1\u6280\u516c\u53f8\u4eec\u6700\u75f4\u8ff7\u7684\u4e00\u4ef6\u4e8b\u60c5\u3002\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u5546\u4e1a\u7ade\u4e89\uff0c\u5c31\u5728\u51e0\u6b21\u9f20\u6807\u70b9\u51fb\u7684\u8f6c\u77ac\u4e4b\u95f4\uff0c\u8fd9\u5c31\u8981\u6c42\u4f01\u4e1a\u8bbe\u8ba1\u51fa\u80fd\u591f\u5bfc\u81f4\u51fa\u6210\u763e\u884c\u4e3a (compulsive behavior) \u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1a\u4ece\u672c\u8d28\u4e0a\u6765\u8bb2\uff0c\u5c31\u662f\u8ba9\u7528\u6237\u4e0a\u52fe\uff0c\u4e0d\u65ad\u523a\u6fc0\u5927\u8111\u7684\u5956\u52b1\u4e2d\u67a2 (reward center) \u5206\u6ccc\u591a\u5df4\u80fa (dopamine)\uff0c\u8fd9\u6837\u7528\u6237\u5c31\u4f1a\u4fdd\u6301\u4f7f\u7528\u8fd9\u9879\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n<p>\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u5174\u8d77\u4e5f\u52a0\u5267\u4e86\u8fd9\u79cd\u5c40\u9762\u3002\u5c0f\u5c4f\u5e55\u8ba9\u7528\u6237\u7684\u6ce8\u610f\u529b\u53ea\u653e\u5728\u6709\u9650\u7684\u51e0\u4e2a\u5173\u952e app \u5e94\u7528\u4e0a\u9762\u3002\u90a3\u4e9b\u88ab\u4f7f\u7528\u6700\u591a\u7684\uff0c\u90fd\u662f\u7528\u6237\u5728\u559d\u5496\u5561\u3001\u7b49\u516c\u4ea4\u6216\u8005\u6392\u961f\u65f6\uff0c\u81ea\u53d1\u51b2\u52a8\u4e0b\u6253\u5f00\u7684 app \u5e94\u7528\u3002<\/p>\n<p>\u5f88\u957f\u65f6\u95f4\u4ee5\u6765\uff0c\u8bbe\u8ba1\u4e60\u60ef\u5f62\u6210 (habit-forming) \u4ea7\u54c1\u7684\u65b9\u6cd5\u8bba\u90fd\u6ca1\u6709\u7edf\u4e00\uff1a\u7814\u53d1\uff0c\u6295\u653e\uff0c\u6210\u529f\u5927\u89c4\u6a21\u6d41\u884c\u6216\u8005\u9010\u6e10\u6d88\u5931\u81f3\u5931\u8d25\u3002\u6700\u8fd1\u51e0\u5e74\uff0c\u4ea7\u54c1\u56e2\u961f\u7684\u7b56\u7565\u5219\u53d8\u5f97\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u6765\u81ea\u884c\u4e3a\u79d1\u5b66\u9886\u57df\u7684\u7406\u8bba\u539f\u5219\u5728\u8f6f\u4ef6\u8bbe\u8ba1\u4e2d\u626e\u6f14\u4e86\u8d8a\u53d1\u91cd\u8981\u7684\u89d2\u8272\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/network-addi-01.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-10859\" alt=\"network-addi-01\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/network-addi-01.jpg\" width=\"519\" height=\"412\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/network-addi-01.jpg 519w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/network-addi-01-300x238.jpg 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<address>\u56fe\u7247: \u4e60\u60ef\u5f62\u6210\u7684\u201c\u4e0a\u52fe\u201d\u6a21\u5f0f<\/address>\n<p>&nbsp;<\/p>\n<p>\u201c\u4e0a\u52fe\u201d\u5c31\u662f\u8fd9\u79cd\u65b9\u6cd5\u8bba\u4e4b\u4e00\uff0c\u7531\u7845\u8c37\u521b\u4e1a\u8005 Nir Eyal \u63d0\u51fa\u3002\u8fd9\u662f\u4e00\u5957\u7b80\u5355\u7684\u6b65\u9aa4\uff0c\u4f46\u662f\u5728\u5927\u91cf\u7684\u7f51\u7edc\u4ea7\u54c1\u670d\u52a1\u4e2d\u90fd\u53ef\u4ee5\u89c1\u5230\uff0c\u5fc3\u7406\u5b66\u548c\u795e\u7ecf\u79d1\u5b66\u9886\u57df\u7684\u76f8\u5173\u7406\u8bba\u7814\u7a76\u4e5f\u652f\u6301\u8fd9\u4e00\u65b9\u6cd5\u3002\u201c\u4e0a\u52fe\u201d\u5176\u5b9e\u5c31\u662f Facebook\u3001Google\u3001Instagram\u3001Pinterest\u3001SnapChat\u3001Twitter \u4ee5\u53ca\u5176\u4ed6\u6240\u6709\u6807\u5fd7\u6027\u6d88\u8d39\u4e92\u8054\u7f51\u4ea7\u54c1\u80cc\u540e\u7684\u201c\u9b54\u6cd5\u201d\u3002\u8fd9\u79cd\u65b9\u6cd5\u8ba9\u7528\u6237\u8fdb\u5165\u4e00\u4e2a\u4e0d\u65ad\u91cd\u590d\u7684\u5faa\u73af\uff0c\u5c06\u8bd5\u63a2\u6027\u7684\u884c\u52a8\u53d8\u6210\u65e0\u6cd5\u6297\u62d2\u7684\u51b2\u52a8\u3002<\/p>\n<p>\u201c\u4e0a\u52fe\u201d\u4ece\u4e00\u4e2a\u89e6\u53d1\u5668 (trigger) \u5f00\u59cb\uff0c\u523a\u6fc0\u7528\u6237\u8fdb\u5165\u4e00\u4e2a\u56db\u6b65\u9aa4\u7684\u65e0\u9650\u5faa\u73af\u3002\u6211\u4eec\u7528 Facebook \u7684\u63d0\u9192\u4e3a\u4f8b\uff0c\u5047\u8bbe\u4f60\u5728 Facebook \u4e0a\u88ab\u597d\u53cb\u6807\u6ce8\uff0c\u4f1a\u6536\u5230 Facebook \u7684\u7535\u90ae\u63d0\u9192\u3002\u8fd9\u5c31\u662f\u4e00\u4e2a\u89e6\u53d1\u5668\uff0c\u4fc3\u4f7f\u4f60\u91c7\u53d6\u884c\u52a8 (action) \u2014\u2014\u6bd4\u5982\uff0c\u767b\u9646 Facebook\u3002\u63a5\u7740\u4f1a\u6709\u201c\u5956\u52b1\u201d(reward)\uff1a\u6d4f\u89c8\u88ab\u6807\u6ce8\u7684\u56fe\u7247\uff0c\u9605\u8bfb\u5176\u4ed6\u4eba\u7684\u8bc4\u8bba\u3002\u540c\u65f6\u4f60\u8fd8\u6295\u5165 (investment) \u4e86\u4e2a\u4eba\u7684\u8d44\u6e90\uff0c\u6bd4\u5982\u7559\u4e0b\u8bc4\u8bba\u3002<\/p>\n<p>\u201c\u4e0a\u52fe\u201d\u5728\u7528\u6237\u7684\u8111\u90e8\u57fa\u5e95\u795e\u7ecf\u8282 (basal ganglia) \u7f6e\u5165\u4e86\u4e00\u79cd\u884c\u4e3a\u6a21\u5f0f\u3002\u795e\u7ecf\u79d1\u5b66\u7406\u8bba\u663e\u793a\uff0c\u57fa\u5e95\u795e\u7ecf\u8282\u662f\u5927\u8111\u8bb0\u5fc6\u81ea\u53d1\u884c\u4e3a (automatic behaviors) \u7684\u533a\u57df\uff0c\u4f1a\u6301\u7eed\u4eba\u7684\u4e00\u751f\uff0c\u76f4\u81f3\u6b7b\u4ea1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u5229\u76ca\u5747\u6cbe\uff0c\u76d1\u7ba1\u7f3a\u4f4d<\/strong><\/h4>\n<p>\u4ee5\u6570\u636e\u4e3a\u4e2d\u5fc3\u7684\u8bf1\u5bfc\u6a21\u5f0f\uff0c\u4e0d\u4ec5\u5728\u65b0\u79d1\u6280\u521b\u4e1a\u9886\u57df\u4ea7\u751f\u5f71\u54cd\uff0c\u5728\u4f20\u7edf\u884c\u4e1a\u4e5f\u5f97\u5230\u4e86\u53d1\u6325\uff0c\u4ece\u653f\u6cbb\u54a8\u8be2\u5230\u5e7f\u544a\u673a\u6784\u5747\u662f\u5982\u6b64\u3002\u5728\u653f\u6cbb\u9886\u57df\uff0c\u6570\u636e\u54a8\u8be2\u673a\u6784\u6a21\u62df\u6295\u7968\u3001\u53d1\u52a8\u9009\u6c11\u5e76\u8fdb\u884c\u8bf1\u5bfc\u7684\u6a21\u5f0f\u4e0d\u65ad\u589e\u52a0\uff0c\u5c31\u50cf\u5965\u5df4\u9a6c\u56e2\u961f\u5728 2008 \u5e74\u66fe\u7ecf\u505a\u5230\u7684\u90a3\u6837\u3002<\/p>\n<p>\u5728\u5e7f\u544a\u9886\u57df\uff0c\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u662f\u5982\u4eca\u4e00\u4e9b\u5e7f\u544a\u516c\u53f8\u4f1a\u4f7f\u7528\u6e38\u620f\u7406\u8bba\u548c\u9884\u6d4b\u6a21\u578b\uff0c\u914d\u5408\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u5224\u65ad\u6700\u4f73\u7684\u5e7f\u544a\u7ed3\u679c\uff1a\u7ed3\u5408\u7528\u6237\u6d4f\u89c8\u67d0\u4e00\u7279\u5b9a\u7f51\u9875\uff0c\u4ee5\u53ca\u8fd9\u4e2a\u7f51\u7ad9\u641c\u96c6\u7684\u8d26\u6237\u6570\u636e (\u540c\u4e00 IP \u5730\u5740\u4e0b\u7684\u6d4f\u89c8\u5386\u53f2\u3001\u5e7f\u544a\u5c55\u793a\u3001\u8d2d\u4e70\u7eaa\u5f55) \uff0c\u8fd8\u6709\u67d0\u4e00\u7c7b\u578b\u7684\u7f51\u7ad9\u9002\u5408\u600e\u6837\u7684\u98ce\u683c\u7684\u5e7f\u544a\u7b49\u7b49\u3002\u4ee5\u4f4d\u4e8e\u52a0\u5dde\u7684\u5e7f\u544a\u516c\u53f8 Rocket Fuel \u4e3a\u4f8b\uff0c\u8be5\u516c\u53f8\u4e3a\u5e7f\u544a\u5ba2\u6237\u5e26\u6765\u7684\u8425\u6536\u662f\u540e\u8005\u5e7f\u544a\u6295\u653e\u7684\u4e24\u5230\u516b\u500d\uff0c\u53bb\u5e74 Rocket Fuel \u7684\u8425\u6536\u8d85\u8fc7\u4e86\u56db\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u8003\u8651\u5230\u6570\u636e\u8ffd\u8e2a\u6280\u672f\u80fd\u591f\u641c\u96c6\u51fa\u6709\u5173\u6d88\u8d39\u8005 (\u4e5f\u5c31\u662f\u6211\u4eec\u6bcf\u4e2a\u4eba) \u7684\u4fe1\u606f\u6df1\u5ea6\uff0c\u4ee5\u53ca\u5927\u516c\u53f8\u8bf1\u5bfc\u6211\u4eec\u6d88\u8d39\u884c\u4e3a\u7684\u65e5\u76ca\u590d\u6742\u7684\u624b\u6bb5\uff0c\u8fd9\u79cd\u624b\u6bb5\u5408\u9002\u7684\u754c\u9650\u5728\u54ea\u91cc\uff1f\u9488\u5bf9\u516c\u53f8\u6295\u653e\u5e7f\u544a\u7684\u884c\u4e3a\uff0c\u5df2\u7ecf\u6709\u4e86\u6cd5\u5f8b\u754c\u5b9a\u3002\u4f46\u662f\u653f\u5e9c\u81ea\u8eab\u5bf9\u516c\u6c11\u7684\u884c\u4e3a\u8bf1\u5bfc\u5374\u6025\u9700\u653f\u7b56\u65b9\u9762\u7684\u63a8\u8fdb\u3002<\/p>\n<p>\u4e00\u4e2a\u52a1\u5b9e\u7684\u89e3\u51b3\u601d\u8def\uff0c\u5e94\u8be5\u662f\u8d23\u6210\u4ea7\u54c1\u8bbe\u8ba1\u8005\u9075\u4ece\u4e00\u5207\u900f\u660e\u3001\u4fe1\u606f\u62ab\u9732\u7684\u539f\u5219\uff0c\u5728\u7528\u6237\u8ba4\u53ef\u7684\u524d\u63d0\u4e0b\u5b9e\u65bd\u8bf1\u5bfc\u6280\u672f\uff0c\u8fd9\u624d\u662f\u6700\u4f73\u7684\u60c5\u51b5\u3002<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u7f16\u8bd1\u6765\u6e90\uff1a<a href=\"http:\/\/m.huxiu.com\/article\/114744\/1.html\" target=\"_blank\">\u864e\u55c5\u7f51<\/a><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"https:\/\/s1.yimg.com\/bt\/api\/res\/1.2\/abtE677lpKpWCghV3xEm5w--\/YXBwaWQ9eW5ld3M7cT04NTt3PTYwMA--\/http:\/\/media.zenfs.com\/en_us\/News\/Reuters\/2014-10-18T001059Z_908877157_GM1EAAI0MNQ01_RTRMADP_2_USA-ODDLY.JPG\" target=\"_blank\">https:\/\/s1.yimg.com<\/a><\/address>\n<address>\u00a0<\/address>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u505a\u4e3a\u4e00\u4e2a\u666e\u901a\u7528\u6237\uff0c\u6211\u4eec\u4e4b\u524d\u53ef\u80fd\u6ca1\u542c\u8bf4\u8fc7\uff0c&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":10862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49,831],"tags":[1670,1316],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/10857"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10857"}],"version-history":[{"count":4,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/10857\/revisions"}],"predecessor-version":[{"id":10863,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/10857\/revisions\/10863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/10862"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}