{"id":11768,"date":"2015-05-19T14:53:15","date_gmt":"2015-05-19T06:53:15","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=11768"},"modified":"2015-05-19T14:53:15","modified_gmt":"2015-05-19T06:53:15","slug":"%e3%80%90%e9%97%ae%e7%ad%94%e3%80%91%e5%9b%9e%e7%ad%94%e5%a6%82%e4%bd%95%e7%90%86%e8%a7%a3%e5%b9%b6%e4%bd%bf%e7%94%a8%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%e4%b8%ad%e5%85%b3%e4%ba%8e%e3%80%90%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=11768","title":{"rendered":"\u3010\u95ee\u7b54\u3011\u56de\u7b54\u5982\u4f55\u7406\u89e3\u5e76\u4f7f\u7528\u7528\u6237\u7814\u7a76\u4e2d\u5173\u4e8e\u3010\u7528\u6237\u3011\u7684\u51e0\u4e2a\u6982\u5ff5\u53ca\u65b9\u6cd5\uff1f"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/user-persona-profile-00.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-11773\" alt=\"user-persona-profile-00\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/user-persona-profile-00.png\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/user-persona-profile-00.png 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/user-persona-profile-00-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u95ee\u9898\u8bf4\u660e\uff1a<\/strong><\/span><\/h4>\n<p>\u5728\u56fd\u5185\uff0c\u6211\u4eec\u7ecf\u5e38\u4f1a\u542c\u5230\u6216\u88ab\u63d0\u53ca\u7684\u5173\u4e8e\u3010\u7528\u6237\u3011\u7684\u6982\u5ff5\u53ca\u65b9\u6cd5\uff1a<br \/>\n\u2014\u7528\u6237\u89d2\u8272\uff08User Persona\uff09<br \/>\n\u2014\u7528\u6237\u753b\u50cf\uff08User Portrait\uff09<br \/>\n\u2014\u7528\u6237\u5c5e\u6027\uff08User Profile\uff09<br \/>\n\u2014\u7528\u6237\u7ec6\u5206\uff08User Segmentation\uff09<br \/>\n\u2014\u5178\u578b\/\u5173\u952e\u7528\u6237\uff08Typical\/Key User\uff09<br \/>\n\u2026\u2026<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u6700\u4f73\u56de\u7b54 by \u5c0f\u5446\u840c<\/strong><\/span><\/h4>\n<p>\u7f51\u4e0a\u90fd\u6709\u4e0d\u540c\u4eba\u7684\u89e3\u91ca\uff0c\u4ee5\u4e2a\u4eba\u7ecf\u9a8c\u629b\u7816\u5f15\u7389\u4e00\u4e0b\uff0c\u4ece\u7528\u6237\u4f53\u9a8c\u89d2\u5ea6\u6765\u8bf4\u660e\u4e00\u4e0b\u81ea\u5df1\u7684\u7406\u89e3\uff1a<\/p>\n<h5><strong>1. \u7528\u6237\u89d2\u8272\uff08User Persona\uff09\u4e0e\u7528\u6237\u753b\u50cf\uff08User Portrait\uff09<\/strong><\/h5>\n<p>\u5e7f\u4e49\u4e0a\u5927\u5bb6\u90fd\u4f1a\u628a\u8fd9\u4e24\u4e2a\u8bcd\u5f53\u6210\u540c\u4e49\u8bcd\uff0c\u5c31\u662f\u5c06\u4ea7\u54c1\u7684\u53d7\u4f17\u5f62\u8c61\u5177\u8c61\u5316\u7684\u8fc7\u7a0b\u3002\u901a\u8fc7\u6570\u636e\u5206\u6790\u3001\u8c03\u7814\u95ee\u5377\u3001\u8bbf\u8c08\u7b49\u65b9\u5f0f\u65b9\u6cd5\u627e\u51fa\u4ea7\u54c1\u7684\u5178\u578b\u53d7\u4f17\u7fa4\uff0c\u5e76\u63cf\u7ed8\u51fa\u4e0d\u540c\u53d7\u4f17\u7fa4\u7684\u80cc\u666f\u3001\u53d7\u4f17\u7684\u7279\u5f81\u3001\u4f7f\u7528\u4ea7\u54c1\u7684\u573a\u666f\u4fe1\u606f\uff0c\u7136\u540e\u865a\u62df\u51fa\u4e00\u4e2a\u5177\u4f53\u7684\u4eba\u7269\u5f62\u8c61\u4ee3\u8868\u4e00\u4e2a\u53d7\u4f17\u7fa4\u3002\u53d7\u4f17\u7fa4\u53ef\u4ee5\u6839\u636e\u9700\u8981\u8fdb\u884c\u8bbe\u7f6e\uff0c\u53ef\u4ee5\u662f\u6838\u5fc3\u53d7\u4f17\u7fa4\u3001\u6f5c\u5728\u53d7\u4f17\u7fa4\u3001\u7ade\u54c1\u53d7\u4f17\u7fa4\u7b49\u3002<br \/>\n\u8fd9\u4e9b\u5177\u8c61\u7684\u5f62\u8c61\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u8fdb\u4e00\u6b65\u6316\u6398\u53d7\u4f17\u6f5c\u5728\u7684\u9700\u6c42\uff0c\u800c\u4e14\u53ef\u4ee5\u66f4\u597d\u7684\u4ece\u53d7\u4f17\u89d2\u5ea6\u8bbe\u8ba1\u4ea7\u54c1\u3001\u770b\u5f85\u4ea7\u54c1\u3001\u611f\u53d7\u4ea7\u54c1\u3002<\/p>\n<h5><strong>2. \u4f46\u662f\u7528\u6237\u89d2\u8272\u548c\u7528\u6237\u753b\u50cf\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/h5>\n<p><strong><\/strong>\u4e2a\u4eba\u8ba4\u4e3a\uff0c\u662f\u6ca1\u6709\u533a\u522b\u7684\uff0c\u4f46\u4ece\u5b57\u9762\u4e0a\u770b\uff0c\u8fd8\u662f\u53ef\u4ee5\u6316\u6398\u90a3\u4e48\u4e00\u4e01\u70b9\u7684\u533a\u522b<br \/>\n\u7528\u6237\u89d2\u8272\u66f4\u503e\u5411\u6709\u5178\u578b\u5dee\u5f02\u7684\u53d7\u4f17\u7684\u4ea7\u54c1\u4e2d\uff0c\u4e0d\u540c\u53d7\u4f17\u7fa4\u4f53\u626e\u6f14\u4e0d\u540c\u7684\u4ea7\u54c1\u89d2\u8272\uff0c\u53d7\u5176\u804c\u8d23\u3001\u6743\u9650\u7684\u5236\u7ea6\uff0c\u4f7f\u7528\u7684\u529f\u80fd\u3001\u6a21\u5757\u4e5f\u6709\u5dee\u5f02\u3002\u6bd4\u5982\u5b66\u6821\u9009\u8bfe\u8f6f\u4ef6\uff0c\u5b66\u6821\u7ba1\u7406\u7cfb\u7edf\uff0c\u8001\u5e08\u5ba1\u6838\u3001\u8bbe\u7f6e\u9009\u8bfe\uff0c\u5b66\u751f\u67e5\u770b\u9009\u8bfe\u548c\u6210\u7ee9\u3002\u90a3\u4e48\u5b66\u6821\u3001\u8001\u5e08\u3001\u5b66\u751f\u5c31\u662f\u4e09\u4e2a\u5178\u578b\u7684\u53d7\u4f17\u89d2\u8272\u3002<br \/>\n\u7528\u6237\u753b\u50cf\u66f4\u503e\u5411\u5bf9\u540c\u4e00\u7c7b\u53d7\u4f17\u8fdb\u884c\u4e0d\u540c\u7eac\u5ea6\u7684\u5177\u8c61\uff0c\u5c24\u5176\u662f\u4e92\u8054\u7f51\u4ea7\u54c1\uff0c\u53d7\u4f17\u4e0d\u7ba1\u662f\u4ec0\u4e48\u8eab\u4efd\u3001\u4ec0\u4e48\u804c\u4f4d\uff0c\u6765\u7f51\u7ad9\u4f7f\u7528\u7684\u529f\u80fd\u90fd\u662f\u4e00\u6837\u7684\uff0c\u6743\u9650\u4e5f\u90fd\u662f\u4e00\u6837\u7684\u3002 \u4e3e\u4e2a\u6817\u5b50\uff0c\u5bf9\u6dd8\u5b9d\u7f51\u7ad9\u7684\u4e70\u5bb6\u8fdb\u884c\u89d2\u8272\u8bbe\u8ba1\uff0c\u5c31\u662f\u5c06\u4e70\u5bb6\u53d7\u4f17\u8fdb\u4e00\u6b65\u7ec6\u5206\uff0c\u5982\u95f2\u901b\u578b\u7528\u6237\u3001\u6bd4\u4ef7\u578b\u7528\u6237\u3001\u8d2d\u4e70\u578b\u7528\u6237\u7b49\uff1b\u800c\u5bf9\u5356\u5bb6\u8fdb\u884c\u89d2\u8272\u8bbe\u8ba1\u5c31\u4f1a\u6d89\u53ca\u5230\u5356\u5bb6\u5185\u90e8\u7684\u6743\u9650\u95ee\u9898\uff0c\u5e97\u957f\u6709\u6700\u9ad8\u6743\u9650\uff0c\u53ef\u4ee5\u4f7f\u7528\u5168\u90e8\u529f\u80fd\uff0c\u8fd0\u8425\u6216\u7f16\u8f91\u6709\u90e8\u5206\u6743\u9650\uff0c\u53ea\u80fd\u4f7f\u7528\u5c40\u90e8\u529f\u80fd\u7b49\u3002<\/p>\n<ul>\n<li><strong>\u7528\u6237\u7ec6\u5206\uff08User Segmentation\uff09<br \/>\n<\/strong>\u5c31\u662f\u5c06\u4ea7\u54c1\u7684\u53d7\u4f17\u6309\u7167\u4e0d\u540c\u7684\u7ef4\u5ea6\u7ec6\u5316\u51fa\u51e0\u4e2a\u5177\u6709\u5178\u578b\u663e\u6027\u7279\u5f81\u7684\u7fa4\u4f53\u3002<\/li>\n<li><strong>\u7528\u6237\u5c5e\u6027\uff08User Profile\uff09<br \/>\n<\/strong>\u662f\u7ec6\u5206\u51fa\u6765\u7684\u6bcf\u4e2a\u7fa4\u4f53\u5177\u6709\u7684\u5c5e\u6027\uff0c\u53ef\u4ee5\u5305\u62ec\u6027\u522b\u3001\u5e74\u9f84\u3001\u5730\u57df\u7b49\u4eba\u53e3\u5b66\u5c5e\u6027\uff1b\u6d4f\u89c8\u8def\u5f84\u3001\u4e60\u60ef\u559c\u597d\u7b49\u884c\u4e3a\u7279\u5f81\u5c5e\u6027\uff1b\u4f7f\u7528\u9891\u6b21\u3001\u65f6\u957f\u7b49\u7edf\u8ba1\u5b66\u5c5e\u6027\u7b49\u7b49\u3002\u53ef\u4ee5\u662f\u7fa4\u4f53\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u5355\u4e2a\u53d7\u4f17\u7684\u5c5e\u6027\u3002<\/li>\n<li><strong>\u5178\u578b\/\u5173\u952e\u7528\u6237\uff08Typical\/Key User\uff09<br \/>\n<\/strong>\u5219\u662f\u7528\u6237\u7ec6\u5206\u540e\uff0c\u6700\u5177\u4ee3\u8868\u6027\u7684\u4ea7\u54c1\u53d7\u4f17\u7fa4\u4f53\uff0c\u53ef\u4ee5\u662f\u4e00\u4e2a\uff0c\u4e5f\u53ef\u4ee5\u662f\u591a\u4e2a<\/li>\n<\/ul>\n<p>\u8fd9\u51e0\u4e2a\u6982\u5ff5\u4e5f\u53ef\u4ee5\u6709\u5305\u542b\u7684\u5173\u7cfb\uff0c\u7ec6\u5206\u7528\u6237\uff0c\u5e76\u786e\u5b9a\u6bcf\u4e2a\u7ec6\u5206\u7528\u6237\u7fa4\u4f53\u7684\u7279\u5f81\u5c5e\u6027\uff0c\u627e\u51fa\u5178\u578b\u7528\u6237\u7fa4\uff0c\u7136\u540e\u5177\u8c61\u5316\uff0c\u5c06\u5178\u578b\u7528\u6237\u7fa4\u4ee5\u4e00\u4e2a\u865a\u62df\u7684\u4eba\u4e3a\u4ee3\u8868\uff0c\u5e76\u865a\u62df\u51fa\u8fd9\u4e2a\u4eba\u7684\u5176\u4ed6\u7279\u5f81\u7684\u8fc7\u7a0b\uff0c\u5c31\u662f\u7528\u6237\u753b\u50cf\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u5176\u4ed6\u56de\u7b54\uff1a<\/strong><\/span><\/h4>\n<h5><strong>by baozhu<\/strong><\/h5>\n<p>\u6709\u4e00\u4e2a\u5c0f\u4fa7\u9762\u7684\u770b\u6cd5\uff0c\u4f9b\u53c2\u8003\uff1a<\/p>\n<ul>\n<li>\n<h5><strong>\u7528\u6237\u89d2\u8272\uff08Persona\uff09<\/strong><\/h5>\n<p>\u662f\u7531\u3010\u7528\u6237\u4f53\u9a8c\uff0c\u5c24\u5176\u662f\u4e13\u4e1a\u7684\u7528\u6237\u7814\u7a76\u4eba\u58eb\u3011\u63d0\u51fa\u7684\u6982\u5ff5\uff0c\u662f\u865a\u6784\u7684\u4e00\u4e2a\u4eba\u7269\u5f62\u8c61\uff0c\u6709\u8840\u6709\u8089\uff0c\u6765\u6e90\u4e8e\u620f\u5267\uff0c\u76ee\u7684\u5c31\u662f\u8ba9\u8fd9\u4e2a\u89d2\u8272\u751f\u6d3b\u5316\u3001\u60c5\u611f\u5316\u3001\u6807\u7b7e\u5316\uff0c\u8ba9\u4ea7\u54c1\u76f8\u5173\u4eba\u5458\u5bf9\u81ea\u5df1\u7684\u7528\u6237\u6709\u4e00\u4e2a\u9c9c\u660e\u7684\u8ba4\u8bc6\u3002<\/li>\n<li>\n<h5><strong>\u7528\u6237\u753b\u50cf\uff08User Portrait\uff09<br \/>\n<\/strong><\/h5>\n<p>\u662f\u7531\u3010\u4ea7\u54c1\u7ecf\u7406\u3001\u6570\u636e\u8fd0\u8425\u7b49\u4e13\u4e1a\u4eba\u58eb\u3011\u63d0\u51fa\u7684\u6982\u5ff5\u3002\u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u7528\u6237\u884c\u4e3a\u6570\u636e\u3001\u6d4f\u89c8\u6570\u636e\u3001\u5c5e\u6027\u6570\u636e\u3001\u6d88\u8d39\u6570\u636e\u7b49\u90fd\u53ef\u4ee5\u5feb\u901f\u7684\u83b7\u53d6\uff0c\u5229\u7528\u6570\u636e\u6316\u6398\u7b49\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5feb\u901f\u805a\u7c7b\u51fa\u7528\u6237\u7684\u5c5e\u6027\u7279\u5f81\uff0c\u5373\u3010\u7528\u6237\u5c5e\u6027\u3011\uff0c\u5f62\u6210\u7528\u6237\u8f6e\u5ed3\u7684\u753b\u50cf\u4ee5\u53ca\u5178\u578b\u7684\u4e00\u4e9b\u6d4f\u89c8\u6a21\u5f0f\u3001\u884c\u4e3a\u6a21\u5f0f\u3001\u6d88\u8d39\u6a21\u5f0f\u7b49\u3002<\/li>\n<li>\n<h5><strong>\u7528\u6237\u7ec6\u5206\uff08User Segmentation\uff09<\/strong><\/h5>\n<p>\u6765\u6e90\u4e8e\u5ba2\u6237\u7ec6\u5206\uff08Customer Segmentation\uff09\uff0c\u662f\u7531\u3010\u5e02\u573a\u8425\u9500\u4eba\u58eb\u3011\u63d0\u51fa\u7684\u6982\u5ff5\uff0c\u66f4\u591a\u662f\u901a\u8fc7\u5173\u952e\u7528\u6237\u5c5e\u6027\u7684\u4ea4\u53c9\uff0c\u5c06\u7528\u6237\u7ec6\u5206\u6210\u4e0d\u540c\u7684\u89d2\u8272\uff0c\u7ec6\u5206\u5e02\u573a\uff0c\u7ec6\u5206\u7528\u6237\uff0c\u8fdb\u800c\u5f62\u6210\u7ec6\u5206\u7684\u5e02\u573a\u8425\u9500\u7b56\u7565\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"https:\/\/webdesignviews.com\/media\/2014\/15984\/1.png\" target=\"_blank\">https:\/\/webdesignviews.com<\/a><\/address>\n<address>\u00a0<\/address>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u95ee\u9898\u8bf4\u660e\uff1a \u5728\u56fd\u5185\uff0c\u6211\u4eec\u7ecf\u5e38\u4f1a\u542c\u5230\u6216\u88ab\u63d0&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":11773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1702,1701],"tags":[2609,2602,2596,2610,2608],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/11768"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11768"}],"version-history":[{"count":3,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/11768\/revisions"}],"predecessor-version":[{"id":11774,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/11768\/revisions\/11774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/11773"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}