{"id":11852,"date":"2015-05-21T10:30:36","date_gmt":"2015-05-21T02:30:36","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=11852"},"modified":"2015-05-21T17:42:24","modified_gmt":"2015-05-21T09:42:24","slug":"%e3%80%90%e7%94%a8%e7%9b%90%e4%ba%92%e5%8a%a9%e7%bb%84%e3%80%91%e9%9b%86%e4%bd%93%e8%a7%a3%e8%af%bbcubi%e6%a8%a1%e5%9e%8b%ef%bc%8c%e5%ba%94%e7%94%a8%e5%88%b0%e4%ba%a7%e5%93%81%e6%94%b9%e7%89%88-3","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=11852","title":{"rendered":"\u3010\u7528\u76d0\u4e92\u52a9\u7ec4\u3011\u96c6\u4f53\u89e3\u8bfbCUBI\u6a21\u578b\uff0c\u5e94\u7528\u5230\u4ea7\u54c1\u6539\u7248\u9879\u76ee\u4e2d\uff08\u4e0b\uff09"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-00-3.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-11867\" alt=\"cubi-model-ur-00-3\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-00-3.jpg\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-00-3.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-00-3-300x168.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>CUBI\u539f\u56fe\u4e2d\u7684\u51e0\u4e2a\u52a8\u8bcd\uff0c\u51fa\u73b0\u5728\u51e0\u4e2a\u5927\u997c\u91cd\u53e0\u7684\u5730\u65b9\u3002\u8fd9\u56db\u8005\u4e4b\u95f4\u6709\u4e2a\u8f6c\u5316\u8fc7\u7a0b\uff0c\u6211\u4eec\u6362\u4e00\u79cd\u5f62\u5f0f\u6765\u7406\u89e3\uff0c\u5982\u4e0b\u56fe\uff1a<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-02.png\"><img loading=\"lazy\" alt=\"cubi-model-ur-02\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-02.png\" width=\"512\" height=\"245\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #0000ff;\"><strong>Business goals \u901a\u8fc7content\u7684\u5b9a\u4e49\u3001\u8bbe\u8ba1\u3001\u8868\u8fbe\uff0c\u5c06\u5176\u5185\u6db5\u4f20\u8fbe\uff08communication\uff09\u7ed9\u5916\u754c\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>\u7528\u6237\u63a5\u6536\u5230\u8fd9\u4e9b\u4f20\u8fbe\uff0c\u6709\u6240\u53cd\u5e94\uff08Reaction\uff09\uff0c\u4ece\u800c\u4ea7\u751f\u5174\u8da3\u3001\u504f\u597d\u3001\u6001\u5ea6\u3001\u89c2\u70b9\u3001\u51b3\u7b56\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>\u8fd9\u4e9b\u53cd\u5e94\u662f\u5426\u5f3a\u70c8\u5230\u8ba9\u7528\u6237\u4ea7\u751f\u884c\u52a8\uff08Action\uff09\uff0c\u800c\u6211\u4eec\u7684\u4ea4\u4e92\u662f\u5426\u80fd\u591f\u652f\u6301\u3001\u4fc3\u6210\u8fd9\u4e9b\u884c\u52a8\uff1f<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><strong>\u6700\u540e\u901a\u8fc7\u4ea4\u6613\uff0c\u4f7f\u5f97\u7528\u6237\u7684\u76ee\u6807\u6ee1\u8db3\u4e86\uff0c\u540c\u65f6\u4e5f\u8fbe\u6210\u4e86Business goals\u3002<\/strong><\/span><\/li>\n<\/ul>\n<p>\u6bcf\u4e00\u4e2a\u52a8\u8bcd\uff08Communication\u3001Reaction\u3001Action\u548cTransaction\uff09\uff0c\u90fd\u662f\u53ef\u4ee5\u88ab\u5b9a\u4e3a\u53ef\u8861\u91cf\u7684\u6307\u6807\uff0c\u6765\u68c0\u9a8cBusiness goal\u3001user goals\u7684\u8fbe\u6210\u60c5\u51b5\uff0cContent\u3001 Interaction\u662f\u5426\u8bbe\u8ba1\u7684\u6070\u5f53\uff0c\u5bf9\u8fd9\u4e9bGoals\u7684\u8fbe\u6210\u7684\u6b63\u9762\u4f5c\u7528\u7a0b\u5ea6\u3002<\/p>\n<p>\u5728\u5c0f\u7ec4\u8ba8\u8bba\u4e2d\uff0c\u6211\u4eec\u8bd5\u56fe\u5e2e\u52a9\u4e00\u4e2a\u6210\u5458\uff0cTa\u5bf9\u4e8e\u5f53\u524d\u8981\u505a\u7684\u7f51\u7ad9\u6539\u7248\u9879\u76ee\uff0c\u5982\u4f55\u5165\u624b\u65e0\u5934\u7eea\uff0c\u800c\u8bbe\u8ba1\u5e08\u548c\u4ea7\u54c1\u7ecf\u7406\u5e0c\u671b\u5979\u4ece\u7528\u6237\u7814\u7a76\u4e2d\u627e\u5230\u6539\u7248\u65b9\u5411\uff0c\u5979\u7684\u538b\u529b\u5f88\u5927\uff0c\u4e8e\u662f\u5c0f\u4f19\u4f34\u8bd5\u7740\u5957\u7528\u8fd9\u4e2a\u7406\u8bba\uff0c\u5e2e\u5979\u63d0\u51fa\u4e00\u4e9b\u601d\u8def\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u5c0f\u7ec4A\uff08\u5206\u4eab\u4eba\uff1a\u5c0f\u706b\u67f4\uff09\uff1a<\/strong>\u4e25\u8c28\u5957\u7528\u7406\u8bba\uff0c\u5728\u6bcf\u4e00\u4e2a\u73af\u8282\u4e0a\u63d0\u51fa\u95ee\u9898\uff0c\u4e3a\u8fdb\u4e00\u6b65\u8bbe\u8ba1\u7814\u7a76\u8bfe\u9898\u505a\u50a8\u5907\u3002\u7814\u7a76\u7684\u7b2c\u4e00\u6b65\u6c38\u8fdc\u662f\u63d0\u51fa\u597d\u7684\u95ee\u9898\u3002<\/span><\/h4>\n<ol>\n<li>\u5148\u5206\u6790\u7528\u6237\uff0c\u5206\u4e3a\u4e24\u79cd\uff0c\u6709\u76ee\u6807\u7684\u7528\u6237\u548c\u65e0\u76ee\u6807\u7684\u7528\u6237\uff0c\u9488\u5bf9\u65e0\u76ee\u6807\u7684\u7528\u6237\uff0c\u5728\u5185\u5bb9\u4e0a\u5982\u4f55\u6ee1\u8db3\u4ed6\u4eec\u901b\u4e00\u901b\u7684\u9700\u6c42\uff0c\u4e30\u5bcc\u6211\u4eec\u7684\u5c55\u73b0\uff1f<\/li>\n<li>content\u7684reaction\u662f\u5728\u5185\u5bb9\u4e0a\u5982\u4f55\u5f15\u5bfc\u7528\u6237\u5b9e\u73b0\u8d2d\u4e70\u76ee\u6807\uff1f<\/li>\n<li>Interaction\uff1a\u4ea7\u54c1\u7684\u4ea4\u4e92\u903b\u8f91\u548c\u5c55\u73b0\u65b9\u5f0f\uff0c\u5728\u4ea7\u54c1\u8bbe\u8ba1\u4e0a\u5982\u4f55\u66f4\u5207\u5408\u7528\u6237\u884c\u4e3a\uff1f<\/li>\n<li>Actions\u7528\u6237\u5b9e\u9645\u7684\u884c\u4e3a\uff0c\u4f46\u4e0d\u4e00\u5b9a\u662f\u771f\u6b63\u4ed8\u8d26\u3002\u4f46\u65b9\u4fbf\u4ed6\u8fdb\u5165\u5230\u4e0b\u4e00\u6b65\u64cd\u4f5c\uff0c\u548c\u7f51\u7ad9\u8fdb\u4e00\u6b65\u4ea4\u4e92\u3002<\/li>\n<li>Transaction\uff1a\u62bd\u53d6\u4f63\u91d1\u7684\u7f51\u7ad9\u5546\u5bb6\u3001\u5e7f\u544a\u65b9\u4fbf\u7684\u4ea4\u6613\uff0c\u4ea7\u54c1\u8bbe\u8ba1\u5982\u4f55\u5b9e\u73b0\u8fd9\u79cd\u8f6c\u5316\uff0c\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807\uff1f<\/li>\n<li>\u5546\u4e1a\u76ee\u6807\uff1a\u5982\u4f55\u6709\u66f4\u591a\u8d44\u6e90\u4f4d\u7a7a\u95f4\uff0c\u5982\u4f55\u6709\u66f4\u9ad8\u7684\u8f6c\u5316\uff1f<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u5c0f\u7ec4B\uff08\u5206\u4eab\u4eba\uff1a\u547c\u547c\uff09\uff1a\u9488\u5bf9\u4ea7\u54c1\u7684\u95ee\u9898\u8fdb\u884c\u5206\u6790\uff0c\u501f\u9274\u6a21\u578b\u4e2d\u7684\u56e0\u7d20\u4e4b\u95f4\u5173\u7cfb\u7684\u63d0\u793a\uff0c\u627e\u5230\u7a81\u7834\u53e3\u3002<\/strong><\/span><\/h4>\n<ul>\n<li>\u9996\u5c4f\uff1a\u5185\u5bb9\u591a\u800c\u6563\uff0c\u4e3a\u8868\u8fbe\u51fa\u54c1\u724c\u7279\u70b9\u3002\u65e0\u6cd5\u7ed9\u8d85\u8fc750%\u7684\u65b0\u7528\u6237\u7559\u4e0b\u5370\u8c61\u3002<\/li>\n<li>\u4e8c\u5c4f\uff1a\u5404\u4e2a\u677f\u5757\u7684\u54c1\u724c\u6027\u548c\u72ec\u7279\u6027\u4e0d\u591f\uff0c\u4e5f\u5c31\u662fcontent\u7684\u8bbe\u8ba1\u6bd4\u8f83\u968f\u673a\u548c\u8349\u7387\u3002\u53e6\u4e00\u65b9\u9762\u53ef\u4ee5\u505a\u4e2a\u6d4b\u8bd5\uff0c\u8003\u5bdf\u7528\u6237\u5bf9\u4e24\u5757\u8f6c\u5316\u7387\u9ad8\u7684\u6a21\u5757\uff0c\u662f\u771f\u611f\u5174\u8da3\u8fd8\u662f\u7528\u6237\u4e60\u60efF\u578b\u6d4f\u89c8\u7684\u539f\u56e0\uff0c\u4ece\u800c\u8003\u8651\u7248\u9762\u7684\u6392\u5e03\u3002<\/li>\n<li>\u4ece\u5404\u4e2a\u56e0\u7d20\u6765\u8003\u8651\uff0ccontent\u6210\u4e3a\u4e00\u4e2a\u975e\u5e38\u77ed\u7684\u77ed\u677f\uff0c\u5efa\u8bae\u6539\u7248\u591a\u653e\u4e9b\u7cbe\u529b\u5728\u8fd9\u4e0a\u9762\u3002\u5305\u62ec\u6587\u6848\u3001\u6709\u7279\u8272\u7684\u4e13\u680f\u3001\u56fe\u6587\u8bbe\u8ba1\u3001\u5bfc\u822a\u7cfb\u7edf\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\"><strong>\u6700\u540e\u603b\u7ed3\uff1a<\/strong><\/span><\/h4>\n<ol>\n<li>\u628a\u4e00\u4e2a\u6a21\u578b\u7814\u7a76\u900f\uff0c\u5728\u5bf9\u4e00\u4e2a\u7814\u7a76\u8bfe\u9898<span style=\"color: #0000ff;\">\u6ca1\u6709\u601d\u8def<\/span>\u7684\u65f6\u5019\uff0c\u8d77\u5230\u5e2e\u52a9\u68b3\u7406\u7684\u4f5c\u7528\u3002<\/li>\n<li>\u5728\u5b9e\u8df5\u7684\u65f6\u5019\uff0c<span style=\"color: #0000ff;\">\u627e\u5230\u6a21\u578b\u5bf9\u5e94\u4e2d\u4ea7\u54c1\u4e2d\u5404\u4e2a\u56e0\u7d20\u4e4b\u95f4\u7684\u56e0\u679c\u3001\u5236\u7ea6\u3001\u5f71\u54cd\u5173\u7cfb\u3002<\/span>\u901a\u8fc7\u548c\u4ea7\u54c1\u7684\u5957\u7528\uff0c\u53d1\u73b0\u6539\u8fdb\u70b9\uff0c\u627e\u5230\u6838\u5fc3\u95ee\u9898\u3002<\/li>\n<li>\u5bf9\u8fd9\u4e2a\u95ee\u9898\u8fdb\u884c\u7814\u7a76\u5047\u8bbe\u3001\u62c6\u5206\u3001\u843d\u5b9e\u5230\u884c\u52a8\u65b9\u6848\uff08\u6bd4\u5982\uff0c\u5982\u679c\u53d1\u73b0\u9700\u8981\u6bd4\u8f83\u7684\u70b9\uff0c\u624d\u9009\u62e9\u5bf9\u6bd4\u7814\u7a76\u7684\u65b9\u6cd5\uff0c\u518d\u9009\u62e9\u662fAB\u6d4b\uff0c\u8fd8\u662f\u539f\u578b\u6d4b\u8bd5\uff09\u3002<span style=\"color: #0000ff;\">\u6839\u636e\u95ee\u9898\u7684\u7279\u70b9\u9009\u62e9\u7814\u7a76\u65b9\u6cd5<\/span>\u3002<\/li>\n<li>\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c<span style=\"color: #0000ff;\">\u53ef\u4ee5\u5bf9\u6a21\u578b\u8fdb\u884c\u4e2a\u6027\u5316\u7684\u6539\u9020<\/span>\uff0c\u4f7f\u4e4b\u66f4\u597d\u7684\u670d\u52a1\u81ea\u5df1\u7684\u89c2\u70b9\u3002\u6a21\u578b\u4e5f\u662f\u53ef\u4ee5\u53d1\u5c55\u7684\uff0c\u5b83\u5176\u5b9e\u662f\u4e00\u4e2a\u6982\u5ff5\u3001\u601d\u7ef4\u7684\u53ef\u89c6\u5316\u8868\u8fbe\uff0c\u4e5f\u6ca1\u90a3\u4e48\u9ad8\u6df1\u3002\u9f13\u52b1\u6240\u6709\u7684\u7528\u7814\u5728\u5de5\u4f5c\u4e2d\u53d1\u5c55\u9002\u5408\u81ea\u5df1\u7814\u7a76\u8bfe\u9898\u3001\u9002\u5408\u81ea\u5df1\u884c\u4e1a\u4ea7\u54c1\u7279\u70b9\u7684\u7528\u6237\u4f53\u9a8c\u6a21\u578b\u3002<\/li>\n<\/ol>\n<p>\u5bf9\u5e94\u6700\u65e9\u8bf4\u7684\u201c\u7528\u6237\u4f53\u9a8c\u7684\u95ee\u9898\u8d28\u91cf\u5dee\u201d\uff0c\u5e76\u4e0d\u662f\u8bf4\u7528\u6237\u8bf4\u7684\u95ee\u9898\u4e0d\u662f\u4f53\u9a8c\u95ee\u9898\uff0c\u800c\u662f\u6307\uff1a\u201c\u4e0d\u5728\u5173\u952e\u70b9\u513f\u4e0a\u201d\uff0c\u4e5f\u5c31\u662f\u6539\u4e86\u4ea7\u54c1\u4f53\u9a8c\u4e5f\u672a\u5fc5\u771f\u7684\u63d0\u5347\u5f88\u591a\uff0c\u6216\u5bf9\u4e8e\u8f6c\u5316\u7387\u7684\u63d0\u5347\uff08\u5546\u4e1a\u76ee\u6807\uff09\u672a\u5fc5\u6709\u5e2e\u52a9\u3002\u5982\u679c\u7528\u4f18\u5148\u7ea7\uff0c\u80af\u5b9a\u8fd8\u662f\u4f1a\u88ab\u95ee\u9053\u201c\u4f18\u5148\u7ea7\u600e\u4e48\u6765\u7684\u201d\uff0c\u5373\u4f7f\u56de\u7b54\u201c\u770b\u5bf9\u7528\u6237\u7684\u5f71\u54cd\u201d\uff0c\u4e5f\u5f88\u5bb9\u6613\u88ab\u6311\u6218\u7684\uff0c\u56e0\u4e3a\u8fd9\u662f\u7528\u7ed3\u679c\u5370\u8bc1\u7ed3\u679c\u3002<\/p>\n<p>\u800c\u5982\u4f55\u5bfb\u627e\u8fd9\u4e2a\u5173\u952e\u70b9\uff0c\u5efa\u7acb\u4e00\u4e2a\u4f53\u7cfb\u662f\u6bd4\u8f83\u597d\u7684\u65b9\u5f0f\uff08\u4f53\u7cfb\u5305\u62ec\u6a21\u578b\u3001\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u7b49\u7b49\uff0c\u90fd\u662f\u5728\u53d1\u73b0\u5173\u7cfb\uff0c\u7279\u522b\u662f\u56e0\u679c\u5173\u7cfb\uff09\u3002\u4f60\u4f1a\u77e5\u9053\u67d0\u4e2a\u70b9\uff0c\u5bf9\u4e8e\u5168\u5c40\u7684\u5f71\u54cd\u3002\u90a3\u6240\u6709\u5173\u4e8e\u5f71\u54cd\u7684\u63cf\u8ff0\uff0c\u4e0d\u786e\u5b9a\u7684\u90e8\u5206\uff0c\u9700\u8981\u9a8c\u8bc1\uff0c\u624d\u9700\u8981\u8bbe\u8ba1\u7814\u7a76\u65b9\u6cd5\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/05\/cubi-model-ur-00-3-01.jpg\"><img class=\"alignnone size-full wp-image-11985\" alt=\"cubi-model-ur-00-3-01\" 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