{"id":16697,"date":"2015-07-21T14:53:52","date_gmt":"2015-07-21T06:53:52","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=16697"},"modified":"2015-07-21T14:53:52","modified_gmt":"2015-07-21T06:53:52","slug":"%e3%80%90ux-myths%e4%b8%93%e6%a0%8f%e3%80%91%e4%bd%bf%e7%94%a8%e8%80%85%e7%bb%8f%e9%aa%8c%e8%ae%be%e8%ae%a1%e4%b9%8b%e8%bf%b7%e6%80%9d3%ef%bc%9a%e4%ba%ba%e4%bb%ac%e4%b8%8d%e6%bb%9a%e5%8a%a8%e5%8d%b7","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=16697","title":{"rendered":"\u3010UX Myths\u4e13\u680f\u3011\u4f7f\u7528\u8005\u7ecf\u9a8c\u8bbe\u8ba1\u4e4b\u8ff7\u601d3\uff1a\u4eba\u4eec\u4e0d\u6eda\u52a8\u5377\u8f74"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/apple-magic-mouse-scrolling-problems-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-16703\" alt=\"apple-magic-mouse-scrolling-problems-00\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/apple-magic-mouse-scrolling-problems-00.jpg\" width=\"720\" height=\"340\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/apple-magic-mouse-scrolling-problems-00.jpg 720w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/apple-magic-mouse-scrolling-problems-00-300x141.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/apple-magic-mouse-scrolling-problems-00-520x245.jpg 520w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\">Myth #3:People don\u2019t scroll<\/span><\/h4>\n<p>\u572890\u5e74\u4ee3\u4e2d\u671f\uff0c\u4eba\u4eec\u786e\u5b9e\u4e0d\u4e60\u60ef\u4f7f\u7528\u7f51\u9875\u5377\u8f74\u3002\u4f46\u65f6\u81f3\u4eca\u65e5\uff0c\u4f7f\u7528\u6d4f\u89c8\u5668\u4e0a\u7684\u5377\u8f74\u7edd\u5bf9\u662f\u975e\u5e38\u81ea\u7136\u7684\u4e8b\u3002\u5bf9\u4e8e\u4e00\u4e2a\u8fde\u8d2f\u7684\u957f\u7bc7\u5185\u5bb9\uff0c\u50cf\u662f\u6587\u7ae0\u6216\u662f\u6559\u5b66\u6587\u4ef6\u6765\u8bf4\uff0c\u6bd4\u8d77\u5c06\u5185\u5bb9\u5207\u5206\u6210\u597d\u51e0\u9875\uff0c\u6eda\u52a8\u5377\u8f74\u5219\u662f\u63d0\u4f9b\u4e86\u6bd4\u8f83\u597d\u7684\u6613\u7528\u6027\u3002<\/p>\n<p>\u4f60\u4e0d\u5fc5\u5c06\u6240\u6709\u4e1c\u897f\u6324\u5728\u9996\u9875\u9876\u7aef\u6216\u7b2c\u4e00\u5c4f\u7684\u4f4d\u7f6e\u3002\u4f60\u8be5\u505a\u7684\u662f\u9075\u5faa\u4e00\u5b9a\u7684\u8bbe\u8ba1\u539f\u5219\u548c\u63d0\u4f9b\u9020\u8bbf\u8005\u4f1a\u6709\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u4ee5\u786e\u4fdd\u4f7f\u7528\u8005\u4f1a\u6eda\u52a8\u5377\u8f74\u3002\u8981\u6ce8\u610f\u7684\u662f\uff0c\u653e\u5728\u7b2c\u4e00\u5c4f\u7684\u5185\u5bb9\u8fd8\u662f\u80fd\u591f\u5f97\u5230\u6700\u591a\u7684\u6ce8\u610f\u529b\uff0c\u4e5f\u662f\u4f7f\u7528\u8005\u51b3\u5b9a\u4f60\u7684\u7f51\u9875\u662f\u5426\u503c\u5f97\u7ee7\u7eed\u9605\u8bfb\u4e0b\u53bb\u7684\u5173\u952e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u8bb8\u591a\u7814\u7a76\u8bc1\u660e\u4eba\u4eec\u4f1a\u4f7f\u7528\u5377\u8f74<\/span><\/h4>\n<p>\u63d0\u4f9b\u70b9\u51fb\u70ed\u56fe\u670d\u52a1\u7684ClickTale\u5206\u6790\u4e86\u5c06\u8fd1100,000\u4e2a\u7f51\u9875\u6d4f\u89c8\uff0c\u7ed3\u679c\u662f\uff1a\u572876%\u7684\u7f51\u9875\u4e2d\uff0c\u4eba\u4eec\u4f1a\u4f7f\u7528\u5377\u8f74\u3002\u800c\u4e0d\u7ba1\u7f51\u9875\u7684\u957f\u5ea6\uff0c\u8fd8\u662f\u670922%\u7684\u4eba\u4f1a\u4e00\u76f4\u770b\u5230\u7f51\u9875\u7684\u5e95\u7aef\u3002\u4e0d\u8fc7\u5f88\u663e\u7136\u5730\uff0c\u9875\u9762\u9876\u7aef\u7684\u4f4d\u7f6e\u8fd8\u662f\u6700\u5177\u6709\u4ef7\u503c\u7684\u3002<br \/>\n\u2013<a href=\"http:\/\/blog.clicktale.com\/2006\/12\/23\/unfolding-the-fold\/\" target=\"_blank\">Unfolding the Fold<\/a> and<a href=\"http:\/\/blog.clicktale.com\/2007\/10\/05\/clicktale-scrolling-research-report-v20-part-1-visibility-and-scroll-reach\/\" target=\"_blank\"> ClickTale Scrolling Report<\/a> and <a href=\"http:\/\/blog.clicktale.com\/2007\/12\/04\/clicktale-scrolling-research-report-v20-part-2-visitor-attention-and-web-page-exposure\/\" target=\"_blank\">Part 2<\/a><\/p>\n<p>\u5728\u6613\u7528\u6027\u4e13\u5bb6Jakob Nielsen\u7684\u773c\u52a8\u7814\u7a76\u4e2d\u53d1\u73b0\uff0c\u5c31\u7b97\u4eba\u4eec\u5c06\u6ce8\u610f\u529b\u653e\u5728\u7b2c\u4e00\u5c4f\u7684\u4f4d\u7f6e\uff0c\u4ed6\u4eec\u8fd8\u662f\u4f1a\u5f80\u4e0b\u6eda\u52a8\uff0c\u5c24\u5176\u5f53\u9875\u9762\u7684\u8bbe\u8ba1\u662f\u9f13\u52b1\u4f7f\u7528\u8005\u4f7f\u7528\u5377\u8f74\u7684\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.useit.com\/alertbox\/scrolling-attention.html\" target=\"_blank\">Scrolling and Attention<\/a><\/p>\n<p>\u5206\u6790TMZ.com\u7684\u6570\u636e\u540e\uff0cMilissa Tarquini\u53d1\u73b0\u5728\u9996\u9875\u4e2d\u53d7\u5230\u6700\u591a\u70b9\u51fb\u7684\u8fde\u63a5\u662f\u5728\u975e\u5e38\u5e95\u90e8\u7684\u4f4d\u7f6e\u3002\u4ed6\u4e5f\u6307\u51fa\u5f88\u591a\u4eba\u70b9\u51fb\u4e86AOL\u91d1\u878d\u9996\u9875\u4e2d\u7684\u6295\u7968\u8ddf\u76f8\u7c3f\u96c6\uff0c\u5c3d\u7ba1\u4ed6\u4eec\u662f\u88ab\u653e\u5728\u6700\u5e95\u4e0b\u7684\u4f4d\u7f6e\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.cxpartners.co.uk\/cxblog\/the_myth_of_the_page_fold_evidence_from_user_testing\/\" target=\"_blank\">Blasting the Myth of the Fold<\/a><\/p>\n<p>\u53e6\u4e00\u4e2a\u7531CX Partners\u6240\u4e3b\u6301\u7684\u773c\u52a8\u7814\u7a76\u6307\u51fa\uff0c\u5982\u679c\u9075\u5faa\u4e00\u5b9a\u7684\u8bbe\u8ba1\u51c6\u5219\uff0c\u4f7f\u7528\u8005\u662f\u4f1a\u53bb\u4f7f\u7528\u5377\u8f74\u7684\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.cxpartners.co.uk\/thoughts\/the_myth_of_the_page_fold_evidence_from_user_testing.htm\" target=\"_blank\">The myth of the page fold: evidence from user testing<\/a><\/p>\n<p>Software Usability Research Laboratory\u7684\u6613\u7528\u6027\u7814\u7a76\u663e\u793a\uff0c\u4f7f\u7528\u8005\u9605\u8bfb\u957f\u7bc7\u6587\u7ae0\u65f6\uff0c\u7528\u6eda\u52a8\u5377\u8f74\u6765\u9605\u8bfb\u7684\u901f\u5ea6\u4f1a\u6bd4\u5206\u9875\u5f62\u5f0f\u7684\u6765\u5f97\u5feb\u3002\u4ed6\u4eec\u7684\u7814\u7a76\u8bc1\u660e\uff0c\u4f7f\u7528\u8005\u4e60\u60ef\u6eda\u52a8\u5377\u8f74\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.surl.org\/usabilitynews\/51\/paging_scrolling.asp\" target=\"_blank\">The Impact of Paging vs. Scrolling on Reading Online Text Passages<\/a><\/p>\n<p>Jared Spool\u57281998\u5e74\u7684\u6613\u7528\u6027\u7814\u7a76\u4e2d\u544a\u8bc9\u4e86\u6211\u4eec\uff0c\u5373\u4f7f\u4eba\u4eec\u8bf4\u4ed6\u4eec\u4e0d\u559c\u6b22\u5377\u8f74\u7684\u8bbe\u8ba1\uff0c\u4f46\u4ed6\u4eec\u8fd8\u662f\u4e50\u610f\u53bb\u4f7f\u7528\u3002\u751a\u81f3\uff0c\u957f\u7bc7\u3001\u53ef\u6eda\u52a8\u7684\u9875\u9762\u5bf9\u4f7f\u7528\u8005\u6765\u8bf4\u66f4\u597d\u64cd\u4f5c\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.uie.com\/articles\/page_scrolling\/\" target=\"_blank\">As the Page Scrolls<\/a><\/p>\n<p>\u5728SURL\u53e6\u4e00\u9879\u7684\u6613\u7528\u6027\u7814\u7a76\u6307\u51fa\uff0c\u5728\u641c\u5bfb\u7ed3\u679c\u9875\u4e2d\uff0c\u5377\u8f74\u4e0e\u5206\u9875\u7684\u8bbe\u8ba1\u5bf9\u4f7f\u7528\u8005\u6765\u8bf4\u90fd\u662f\u53ef\u63a5\u53d7\u7684\uff0c\u4e3b\u8981\u662f\u5728\u4e8e\u4e00\u9875\u5f53\u4e2d\u8981\u5448\u73b0\u591a\u5c11\u641c\u5bfb\u7ed3\u679c\u7684\u6570\u91cf\u3002<br \/>\n&#8211; <a href=\"http:\/\/www.surl.org\/usabilitynews\/41\/paging.asp\" target=\"_blank\">Paging vs. Scrolling: Looking for the Best Way to Present Search Results<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u66f4\u591a\u5173\u4e8e\u5377\u8f74\u8bbe\u8ba1\u7684\u6587\u7ae0<\/span><\/h4>\n<ul>\n<li>Jared Spool\u7684\u6587\u7ae0\u4ecb\u7ecd\u4e86\u4fc3\u4f7f\u5377\u8f74\u4f7f\u7528\u7684\u8bbe\u8ba1\u51c6\u5219\uff1a<a href=\"http:\/\/www.uie.com\/brainsparks\/2006\/08\/02\/utilizing-the-cut-off-look-to-encourage-users-to-scroll\/\" target=\"_blank\">Utilizing the Cut-off Look to Encourage Users To Scroll.<\/a><\/li>\n<li>Chris Fahey\u8bf4\u5230\u5982\u4f55\u8ba9Page Fold\u66f4\u52a0\u7cbe\u81f4\uff1a<a href=\"http:\/\/www.graphpaper.com\/2008\/07-29_the-scrolling-experience-and-the-fold\" target=\"_blank\">The Scrolling Experience and\u201cThe Fold\u201d.<\/a><\/li>\n<li>\u4e0d\u8981\u9519\u8fc7\u5173\u4e8ePage Fold\u7684\u8bd9\u8c10\u6587\u7ae0\uff1a<a href=\"http:\/\/www.iampaddy.com\/lifebelow600\/\" target=\"_blank\">Life below 600px<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u7f16\u8bd1\u6765\u6e90\uff1a<a href=\"http:\/\/www.hpx.tw\/archives\/4566\" target=\"_blank\">http:\/\/www.hpx.tw\/archives\/4566<\/a><\/address>\n<p><img alt=\"UX Myth\" src=\"http:\/\/www.hpx.tw\/wp-content\/uploads\/2012\/03\/UX-Myth-300x100.jpg\" \/><\/p>\n<address>\u539f\u6587\u5730\u5740\uff1a<a href=\"http:\/\/uxmyths.com\/post\/654047943\/myth-people-dont-scroll\" target=\"_blank\">http:\/\/uxmyths.com\/post\/654047943\/myth-people-dont-scroll<\/a><a href=\"http:\/\/uxmyths.com\/post\/647473628\/myth-people-read-on-the-web\"><br \/>\n<\/a><\/address>\n<address>\u00a0<\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"http:\/\/macmint.com\/wp-content\/uploads\/2014\/01\/apple-magic-mouse-scrolling-problems-720x340.jpg\" target=\"_blank\">http:\/\/macmint.com<\/a><a href=\"http:\/\/www.diabetescare.net\/cms\/blog\/assets\/click_here_computer_mouse_finger.jpg\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Myth #3:People don\u2019t&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":16703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[1867,1894,1895],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/16697"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16697"}],"version-history":[{"count":2,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/16697\/revisions"}],"predecessor-version":[{"id":16704,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/16697\/revisions\/16704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/16703"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}