{"id":17498,"date":"2015-07-31T14:37:26","date_gmt":"2015-07-31T06:37:26","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=17498"},"modified":"2015-08-01T00:24:45","modified_gmt":"2015-07-31T16:24:45","slug":"%e3%80%90%e6%80%9d%e8%80%83%e3%80%91%e8%ae%be%e8%ae%a1%e5%b7%a5%e4%bd%9c%e5%ae%a4%e4%b8%ba%e4%bd%95%e8%83%bd%e5%a4%9f%e4%bb%a5%e5%b0%8f%e5%8d%9a%e5%a4%a7%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=17498","title":{"rendered":"\u3010\u601d\u8003\u3011\u8bbe\u8ba1\u5de5\u4f5c\u5ba4\u4e3a\u4f55\u80fd\u591f\u201c\u4ee5\u5c0f\u535a\u5927\u201d\uff1f"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/3-fish-Design-Studio.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17504\" alt=\"3-fish-Design-Studio\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/3-fish-Design-Studio.jpg\" width=\"600\" height=\"383\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/3-fish-Design-Studio.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/3-fish-Design-Studio-300x191.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u00a0\u6768\u7eff\u91ce\u00a0\u00a0\u00a0\u00a0 \u6821\u5bf9\uff1a\u5c0f\u6811<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u5e745\u6708\uff0c\u7b2c\u4e94\u5c4a\u201c\u8bbe\u8ba1\u80fd\u505a\u4ec0\u4e48\uff08What Design Can Do\uff01\uff09\u201d\u5e74\u5ea6\u5927\u4f1a\u5728\u963f\u59c6\u65af\u7279\u4e39\u53ec\u5f00\u3002\u4f1a\u4e0a\u8bf8\u591a\u521b\u610f\u4eba\u58eb\u5c55\u793a\u4e86\u591a\u4e2a\u9886\u57df\u7684\u521b\u65b0\u2014\u2014\u5305\u62ec\u56fe\u5f62\u3001\u6280\u672f\u3001\u5efa\u7b51\u3001\u98df\u7269\u751a\u81f3\u55c5\u89c9\u79d1\u6280\uff0c\u5e76\u63a2\u8ba8\u8fa9\u8bba\u8bbe\u8ba1\u5982\u4f55\u4ee5\u5404\u79cd\u5f62\u5f0f\u89e3\u51b3\u6211\u4eec\u5f53\u524d\u7d27\u8feb\u95ee\u9898\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/443.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17503\" alt=\"44\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/443.png\" width=\"591\" height=\"401\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/443.png 591w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/443-300x203.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/p>\n<p><strong>\u201c\u8bbe\u8ba1\u80fd\u505a\u4ec0\u4e48\u201d2015\u5728\u963f\u59c6\u65af\u7279\u4e39\u4e3e\u884c<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u5e74\u4f1a\u4e0a\u51fa\u73b0\u4e86\u8bbe\u8ba1\u548c\u54c1\u724c\u7231\u597d\u8005\u6240\u719f\u77e5\u7684\u5927\u4f6c\uff1aJohnson\u94f6\u884c\u7684\u8001\u677f\u3001\u201c\u54c1\u724c\u5f71\u54cd\u529b\u5927\u5956\uff08Brand Impact Awards)\u201d\u83b7\u5f97\u8005Michael Johnson\u5728\u5927\u4f1a\u7b2c\u4e00\u5929\u4eae\u76f8\uff0c\u800cStefan Sagmeister\u5219\u6765\u4e86\u4e2a\u5e7d\u9ed8\u7684\u538b\u8f74\u3002<\/p>\n<p>Johnson\u548cSagmeister\u4e5f\u8bb8\u5bf9\u8bbe\u8ba1\u6709\u4e0d\u540c\u7684\u89c1\u89e3\u548c\u5904\u7406\u65b9\u5f0f\uff0c\u4f46\u4ed6\u4eec\u81f3\u5c11\u6709\u4e00\u4e2a\u5171\u540c\u70b9\uff1a<strong>\u4ed6\u4eec\u90fd\u5e26\u9886\u6709\u6df1\u8fdc\u5f71\u54cd\u7684\u5c0f\u578b\u8bbe\u8ba1\u5de5\u4f5c\u5ba4<\/strong>\uff08\u5341\u4eba\u4ee5\u4e0b\uff09\u3002 \u6211\u4eec\u6709\u5e78\u4e0e\u4ed6\u4eec\u4e24\u4e2a\u5728\u8bba\u575b\u4e0a\u4ea4\u8c08\u5e76\u4e86\u89e3\u5230\u4e3a\u4ec0\u4e48\u89c4\u6a21\u5982\u6b64\u5173\u952e\uff0c\u4ee5\u4e0b\u662f\u4e3a\u4ec0\u4e48\u8bbe\u8ba1\u5de5\u4f5c\u5ba4\u5e94\u4fdd\u6301\u5c0f\u89c4\u6a21\u7684\u516b\u4e2a\u7406\u7531\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> 01. \u4eba\u4eec\u4e3a\u5de5\u4f5c\u80a9\u8d1f\u8d77\u66f4\u591a\u4e2a\u4eba\u8d23\u4efb\u611f<\/strong><\/h4>\n<p>Sagmeister\u548cJohnson\u90fd\u8ba4\u4e3a\uff0c\u6bcf\u4e2a\u52a0\u5165\u5c0f\u578b\u5de5\u4f5c\u5ba4\u7684\u4eba\u4f1a\u5728\u5de5\u4f5c\u4e0a\u6709\u66f4\u591a\u7684\u4ed8\u51fa\u2014\u8fd9\u662f\u4ef6\u5f7b\u5934\u5f7b\u5c3e\u7684\u597d\u4e8b\u3002<\/p>\n<p>\u201c\u5f53\u516c\u53f8\u58ee\u5927\u8d77\u6765\u65f6\uff0c\u4f1a\u5f88\u96be\u6e05\u695a\u5730\u660e\u786e\u8c01\u771f\u6b63\u5c3d\u4e86\u804c\u8d23\uff0c\u4ee5\u53ca\u4ed6\u4eec\u6295\u5165\u4e86\u591a\u5c11\u7cbe\u529b\u548c\u51dd\u6ce8\u529b\uff0c\u201dSagmeister\u8bc4\u8bba\u9053\u3002\u201c\u5728\u5c0f\u578b\u516c\u53f8\u91cc\uff0c\u4e00\u4e2a\u72ec\u7acb\u5458\u5de5\u66f4\u5bb9\u6613\u628a\u4e00\u4e2a\u9879\u76ee\u5f53\u6210\u81ea\u5df1\u7684\u4e8b\u513f\uff0c\u5168\u8eab\u5fc3\u6295\u5165\u5e76\u5f15\u4ee5\u4e3a\u8c6a\u3002\u201d<\/p>\n<p>\u201c\u7bad\u5728\u5f26\u4e0a, \u65e0\u5904\u53ef\u85cf\uff0c\u201dJohnson\u9644\u548c\u9053, \u201c\u4f60\u6216\u8bb8\u53ef\u4ee5\u5728\u4e00\u5e74\u63a8\u6389\u4e00\u4e9b\u65e0\u7528\u7684\u9879\u76ee\u2014\u2014\u5c3d\u7ba1\u4e0d\u80fd\u5b8c\u5168\u907f\u514d\u2014\u2014\u4f46\u4f60\u5c06\u4f1a\u5728\u60c5\u611f\u4e0a\u66f4\u4e3a\u6295\u5165\u56e0\u4e3a\u4f60\u662f\u8fd9\u4e2a\u516c\u53f8\u7684\u4e3b\u4eba\u3002\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>02. \u66f4\u5c0f\u7684\u521b\u610f\u56e2\u961f\u8fd0\u4f5c\u8d77\u6765\u66f4\u52a0\u9ad8\u6548<\/strong><\/h4>\n<p>Sagmeister\u968f\u540e\u8bf4\u8d77Pentagram\uff0c\u4e00\u5bb6\u5e26\u6709\u5c0f\u578b\u5de5\u4f5c\u5ba4\u7684\u5927\u578b\u516c\u53f8\u3002\u201c\u8fd9\uff08\u6a21\u5f0f\uff09\u5c31\u662fPentagram\u80fd\u4e00\u76f4\u5728\u4f01\u4e1a\u7ba1\u7406\u4e0a\u7ecf\u4e45\u4e0d\u8870\u7684\u539f\u56e0\u3002\u201d\u4ed6\u89e3\u91ca\u9053\u3002<\/p>\n<p>\u201c\u670920\u5bb6\u5c0f\u578b\u8bbe\u8ba1\u516c\u53f8\u88c5\u6210\u4e00\u5bb6\u5927\u578b\u8bbe\u8ba1\u516c\u53f8\u3002\u4f5c\u4e3a\u5ba2\u6237\uff0c\u5982\u679c\u4f60\u5411Pentagram\u59d4\u6258\u4e00\u9879\u4efb\u52a1\uff0c\u5b9e\u9645\u4e0a\u4f60\u662f\u54118\u523010\u5bb6\u79c1\u4eba\u8bbe\u8ba1\u516c\u53f8\u59d4\u6258\u4efb\u52a1\u7684\u3002\u201d<\/p>\n<p>\u6709\u5f88\u591aSagmeister &amp; Walsh\u7684\u5ba2\u6237\u90fd\u662f\u5c0f\u578b\u89c4\u6a21\u7684\u521b\u610f\u516c\u53f8\uff0c\u5176\u4e2d\u6700\u5927\u7684\u662fEDP\uff0c\u8461\u8404\u7259\u548c\u897f\u73ed\u7259\u7684\u6700\u5927\u7535\u529b\u4f9b\u5e94\u5546\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/661.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17502\" alt=\"66\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/661.png\" width=\"592\" height=\"366\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/661.png 592w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/661-300x185.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/p>\n<p><strong>Sagmeister &amp; Walsh\u7684EDP\u8eab\u4efd\u6709\u5f88\u591a\u4e0d\u540c\u7684\u7248\u672c\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u201c\u6bcf\u4ef6\u4e8b\u90fd\u5728\u7d27\u51d1\u5730\u8fd0\u884c\uff0c\u6211\u4eec\u5f88\u5fd9\uff0c\u4e0d\u65ad\u8fed\u4ee3\uff0c\u4f46\u6211\u603b\u80fd\u53d1\u73b0\u62e5\u6709\u6781\u5927\u6295\u5165\u70ed\u60c5\u7684\u961f\u5458\u7684\u7ec4\u7ec7\u80fd\u6bd4\u6295\u5165\u70ed\u60c5\u8f83\u4f4e\u7684\u5927\u578b\u7ec4\u7ec7\u505a\u5f97\u66f4\u597d\uff0c\u201d\u4ed6\u4e00\u518d\u5f3a\u8c03\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>03. \u5ba2\u6237\u80fd\u6e05\u695a\u4e86\u89e3\u6bcf\u4e00\u6b65\u7684\u53d1\u5c55\u60c5\u51b5<\/strong><\/h4>\n<p>\u6709\u65f6\uff0cJohnson\u4f1a\u627f\u8ba4\uff0c\u4e0e\u975e\u5e38\u5c0f\u89c4\u6a21\u7684\u5de5\u4f5c\u5ba4\u5408\u4f5c\u4e5f\u8bb8\u8ba9\u4e00\u4e2a\u5ba2\u6237\u611f\u5230\u6050\u60e7\u3002Johnson\u94f6\u884c\u6bcf\u5e74\u4ecd\u56e0\u6b64\u5931\u53bb\u4e9b\u5ba2\u6237\u3002\u4f46\u662f\u60c5\u51b5\u5728\u9010\u6e10\u53d8\u5316\u3002<\/p>\n<p>\u201c\u6211\u4eec\u603b\u662f\u5728\u8bf4, \u4f60\u82e5\u8981\u627e\u4e00\u5bb6\u5927\u516c\u53f8\uff0c\u91cc\u9762\u7684\u4eba\u53e0\u6210\u91d1\u5b57\u5854\u4f30\u8ba1\u5f97\u548cJohnson\u94f6\u884c\u90a3\u4e48\u5927\u3002\u201d<\/p>\n<p>\u6709\u7684\u5ba2\u6237\u8fd8\u662f\u6bd4\u8f83\u5173\u6ce8\u516c\u53f8\u89c4\u6a21\uff0c\u4f46\u8fd9\u5728\u6162\u6162\u6539\u53d8\uff1a\u4ed6\u4eec\u559c\u6b22\u7684\u662f\u80fd\u4e0e\u5173\u952e\u4eba\u7269\u4ea4\u6d41\u4e92\u52a8\u7684\u60f3\u6cd5\uff0c\u6bd4\u5982\u6211\uff0c\u5ba2\u6237\u603b\u76d1\uff0c\u603b\u8bbe\u8ba1\u5e08\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u4e13\u95e8\u7684\u516c\u5173\u56e2\u961f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>04. \u5458\u5de5\u8d8a\u5c11\uff0c\u6210\u672c\u8d8a\u4f4e\uff0c\u56e2\u961f\u8d8a\u9ad8\u6548<\/strong><\/h4>\n<p>\u201c\u6211\u4eec\u6709\u4e24\u4e2a\u6700\u8fd1\u8d22\u653f\u60c5\u51b5\u975e\u5e38\u597d\u7684\u5ba2\u6237\uff0c\u201dSagmeister\u60f3\u8d77\u6765\u8fd9\u4e00\u70b9\u3002\u201c\u53ef\u4eba\u591a\u8d77\u6765\u540e\uff0c\u4ed6\u4eec\u9700\u8981\u4e09\u500d\u7684\u8d44\u6e90\u53bb\u505a\u548c\u539f\u6765\u4e00\u6837\u7684\u4e8b\u60c5\u3002\u201d<\/p>\n<p>\u201c\u95ee\u9898\u5e76\u4e0d\u5728\u4e8e\u516c\u53f8\u8bf7\u4e86\u591a\u5c11\u4eba\uff0c\u800c\u5728\u4e8e\u4ed6\u4eec\u53ea\u4ed8\u51fa\u4e86\u4e00\u534a\u7684\u6548\u529b\u3002\u201d\u4ed6\u5fae\u7b11\u9053\uff0c\u201c\u6211\u5bf9\u53ea\u9700\u4e00\u534a\u5458\u5de5\u5c31\u80fd\u5f97\u5230\u53cc\u500d\u7684\u56de\u62a5\u611f\u5230\u975e\u5e38\u6709\u4fe1\u5fc3\uff0c\u56e0\u4e3a\u5458\u5de5\u4f1a\u627f\u62c5\u66f4\u591a\u7684\u8d23\u4efb\u3002\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>05. \u4f60\u5c06\u8f7b\u5de7\u800c\u53ef\u53d8\u2014\u2014\u56e0\u9700\u6c42\u800c\u751f<\/strong><\/h4>\n<p>\u5728Johnson\u5173\u4e8e\u201c\u8bbe\u8ba1\u80fd\u505a\u4ec0\u4e48\u201d\u7684\u6f14\u8bb2\u4e2d\uff0c\u4ed6\u81ea\u6211\u5b9a\u4f4d\u4e3a\u201c\u6a21\u7cca\u201d\u2014\u4e00\u4e2a\u4f5c\u5bb6\u3001\u4e00\u4e2a\u8bbe\u8ba1\u5e08\u3001\u4e00\u4e2a\u6218\u7565\u5bb6\u7b49\u7b49\u3002\u5728\u5c0f\u578b\u5de5\u4f5c\u5ba4\u91cc\uff0c\u804c\u4e1a\u89d2\u8272\u548c\u521b\u610f\u8fdb\u7a0b\u90fd\u53ef\u4ee5\u66f4\u52a0\u591a\u5f69\u591a\u6837\u3002<\/p>\n<p>\u201c\u4f20\u7edf\u5730\u8bf4\uff0c\u8bbe\u8ba1\u7b56\u7565\u90fd\u6709\u4e00\u4e2a\u53d1\u5c55\u6d41\u7a0b\uff1a\u8bbe\u8ba1\u7b80\u4ecb\u5199\u597d\u4e86\uff0c\u518d\u8fdb\u884c\u6b63\u5f0f\u7684\u8bbe\u8ba1\u201d\u4ed6\u56de\u5fc6\u9053\uff0c\u201c\u53ef\u8fd9\u5e76\u4e0d\u597d\u7528\u3002\u201d<\/p>\n<p>\u4f60\u603b\u662f\u88ab\u4e00\u5806\u77e5\u8bc6\u3001\u6d1e\u5bdf\u548c\u6545\u4e8b\u6240\u56f0\uff0c\u800c\u8bbe\u8ba1\u5e08\u7684\u5de5\u4f5c\u6070\u6070\u5f00\u59cb\u4e0e\u6b64 \u2014 \u8fdb\u7a0b\u4e2d\uff0c\u5927\u5bb6\u90fd\u662f\u8ff7\u832b\u7684\uff1a\u56e0\u4e3a\u8bbe\u8ba1\u5e08\u5f80\u5f80\u66f4\u64c5\u957f\u89c6\u89c9\u601d\u8003\uff0c\u800c\u6218\u7565\u5bb6\u5f80\u5f80\u8bf4\u7684\u6bd4\u505a\u7684\u591a\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/4323.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17501\" alt=\"432\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/4323.png\" width=\"728\" height=\"378\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/4323.png 728w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/4323-300x155.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><strong>Johnson\u94f6\u884c\u7684\u4ea7\u54c1 \u201c\u9690\u5f62\u7684\u7ea4\u7ef4\u201d\u662f\u56f4\u7ed5\u7740\u4e00\u7cfb\u5217\u7684\u201c&#8230;\u662f&#8230;\u201d\u7684\u63cf\u8ff0\u5c55\u5f00\u7684\uff0c\u5b9a\u4e49\u5e38\u88ab\u8bef\u89e3\u7684\u60c5\u51b5<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u7ed3\u679c\uff0cJohnson \u94f6\u884c\u201c\u6a21\u7cca\u201d\u5316\u4e86\u8fdb\u7a0b\u7684\u8fd9\u4e9b\u9636\u6bb5\uff0c \u201c\u8fd9\u4e0d\u662f\u7b80\u5355\u5730\u5c55\u793a\u4e00\u5f20\u7eb8\uff0c\u7136\u540e\u8bf4\uff1a\u8fd9\u662f\u7b80\u4ecb\u201d\u3002Cystic Fibrosis\u662f\u4e2a\u975e\u5e38\u597d\u7684\u5178\u8303\uff1a\u60f3\u6cd5\u6700\u521d\u662f\u5728\u4e0e\u5ba2\u6237\u7684\u63a2\u8ba8\u4ea4\u8c08\u4e2d\u751f\u6210\u7684\uff0c\u6574\u6574\u82b1\u4e86\u9879\u76ee1\/6\u7684\u65f6\u95f4\u3002\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>06. \u4f60\u53ef\u4ee5\u6709\u9009\u62e9\u6027\u5730\u6311\u5ba2\u6237\u5e76\u5411\u4ed6\u4eec\u5b66\u4e60<\/strong><\/h4>\n<p>Sagmeister\u88ab\u5f15\u7528\u6700\u591a\u7684\u4e00\u53e5\u8bdd\u662f\uff1a\u6211\u53ea\u9009\u62e9\u6bd4\u6211\u8fd8\u806a\u660e\u7684\u5ba2\u6237\u3002\u611a\u8822\u7684\u4eba\u53ea\u4f1a\u4ece\u611a\u8822\u7684\u95ee\u9898\u4e2d\u9020\u51fa\u611a\u8822\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u8fd9\u5f88\u660e\u4e86: \u5c0f\u5de5\u4f5c\u5ba4\u7684\u7ba1\u7406\u6210\u672c\u4f4e\uff0c\u56e0\u6b64\u5728\u4f01\u4e1a\u5408\u4f5c\u4f19\u4f34\u7684\u9009\u62e9\u4e0a\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027\u3002\u5bf9\u4e8eSagmeister\u6765\u8bf4\uff0c\u76f4\u63a5\u4e0e\u521b\u59cb\u4eba\u548cCEO\u5408\u4f5c\u53ef\u4ee5\u524a\u51cf\u5bf9\u8425\u9500\u90e8\u95e8\u7684\u4f9d\u8d56\u3002\u201c(\u9ad8\u7ba1\u5c42)\u7684\u7b28\u86cb\u66f4\u5c11\u4e9b\uff0c\u201d\u4ed6\u7ee7\u7eed\u89e3\u91ca\uff0c\u201c\u4e0d\u8fc7\u5176\u4e2d\u4e0d\u4e4f\u4ee4\u4eba\u8ba8\u538c\u7684\u7c7b\u578b\uff0c\u90a3\u6211\u4eec\u4e0d\u4f1a\u548c\u4ed6\u4eec\u5408\u4f5c\u3002\u201d<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/442.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17500\" alt=\"442\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/442.png\" width=\"597\" height=\"337\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/442.png 597w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/442-300x169.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<p><strong>Sagmeister: \u6211\u53ea\u9009\u62e9\u6bd4\u6211\u8fd8\u806a\u660e\u7684\u5ba2\u6237\u3002\u611a\u8822\u7684\u4eba\u53ea\u4f1a\u4ece\u611a\u8822\u7684\u95ee\u9898\u4e2d\u9020\u51fa\u611a\u8822\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u201c\u6211\u771f\u6b63\u5730\u4ece\u4ed6\u4eec\uff08\u5ba2\u6237\uff09\u8eab\u4e0a\u5b66\u5230\u4e86\u4e00\u4e9b\u4e1c\u897f\u2014 \u5c31\u89c9\u5f97\u8111\u5b50\u91cc\u7684\u706f\u6ce1\u4eae\u4e86\uff0c\u6211\u600e\u4e48\u6ca1\u60f3\u5230\u662f\u8fd9\u6837\u5462\uff01\u6211\u4e0d\u77e5\u9053\u4ed6\u4eec\u8fd8\u4f1a\u5426\u548c\u6211\u4eec\u4e00\u8d77\u5408\u4f5c\uff0c\u4f46\u82e5\u4ed6\u4eec\u613f\u610f\u7684\u8bdd\u6211\u4f1a\u5f88\u671f\u5f85\uff0c\u56e0\u4e3a\u6211\u53ef\u4ee5\u5b66\u5230\u4e00\u4e9b\u6709\u7528\u7684\u4e1c\u897f\u3002\u201d<\/p>\n<p>\u201c\u5b66\u4e60\u5f53\u7136\u4e0d\u5982\u6027\u6709\u610f\u601d\uff0c\u4f46\u4e5f\u5dee\u4e0d\u79bb\u3002\u591a\u5b66\u4e60\u6709\u52a9\u4e8e\u54b1\u4eba\u7c7b\u7684\u8fdb\u5316\u3002\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>07. \u4e00\u5207\u90fd\u53ef\u4ee5\u53d8\u5f97\u7b80\u5355<\/strong><\/h4>\n<p>\u201c\u6211\u4ece\u6ca1\u6709\u63a5\u89e6\u5230\u5c0f\u89c4\u6a21\u4e3a\u7f3a\u70b9\u7684\u9879\u76ee\uff0c\u201dSagmeister\u7ee7\u7eed\u575a\u6301\u9053\u3002\u201c\u4e00\u4e2a\u56fd\u9645\u54c1\u724c\u7684\u6574\u5408\u7684\u6574\u4e2a\u601d\u8def\u8bde\u751f\u4e8e\u4e0a\u4e16\u7eaa70\u5e74\u4ee3\uff0c\u6211\u89c9\u5f97\u8be5\u88ab\u6dd8\u6c70\u4e86\u3002\u201d<\/p>\n<p>\u201c\u5982\u679c\u4f60\u770b\u4e00\u4e9b\u4e16\u754c\u7ea7\u5927\u54c1\u724c\u7684\u4e3b\u8981\u89c6\u89c9\u7b26\u53f7\uff0c\u4f1a\u53d1\u73b0\u4ed6\u4eec\u662f\u7531\u5f88\u5c0f\u7684\u521b\u610f\u56e2\u961f\u5b8c\u6210\u7684\u3002\u8010\u514b\uff0c\u8c37\u6b4c\uff0c\u82f9\u679c\u7b49\uff0c\u90fd\u662f\u7531\u4e00\u4e2a\u4eba\u5b8c\u6210\u7684\u3002\u201d<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/881.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17499\" alt=\"88\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/07\/881.png\" width=\"594\" height=\"411\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/881.png 594w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/07\/881-300x207.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/a><\/p>\n<p><strong>\u201c\u5b83\u662f\u5426\u6709\u610f\u4e49\u7684\u5462\uff0c\u800c\u4e0d\u662f\u6beb\u65e0\u610f\u4e49\u7684\u5462\uff1f\u201dMichael Johnson\u7684WDCD\u6f14\u8bb2\u4e2d\u7684\u4fe1\u6761\u4e4b\u4e00<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u5728Johnson\u770b\u6765\uff0c\u7b80\u6d01\u5c31\u662f\u7f8e\u2014\u2014\u5c0f\u89c4\u6a21\u7ec4\u7ec7\u66f4\u80fd\u4ea7\u51fa\u7b80\u5355\u5374\u6709\u6548\u7684\u60f3\u6cd5\u3002\u201c\u6e05\u6670\u548c\u7b80\u6d01\u5bf9\u5ba2\u6237\u6709\u5f88\u5927\u7684\u5438\u5f15\u529b\u3002\u6211\u4eec\u80fd\u544a\u8bc9\u4ed6\u4eec\u54ea\u91cc\u4e0d\u591f\u6e05\u6670\uff0c\u5982\u4f55\u66f4\u597d\u5730\u544a\u8bc9\u987e\u5ba2\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u503c\u5f97\u5173\u6ce8\u3002\u201d<\/p>\n<p>\u201c\u77db\u76fe\u7684\u662f\uff0c\u6211\u4eec\u5f80\u5f80\u5728\u4e00\u4e2a\u770b\u8d77\u6765\u5f88\u7b80\u6d01\u53c8\u5f88\u660e\u663e\u7684\u60f3\u6cd5\u4e0a\u82b1\u5f88\u4e45\u7684\u65f6\u95f4\u3002\u201d\u4ed6\u8865\u5145\u9053\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><\/strong><strong><img alt=\"\" src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1\" data-type=\"png\" data-src=\"http:\/\/mmbiz.qpic.cn\/mmbiz\/0mRKw6cUQYJsV4ic7iaRFFn9K8j1Ok1nGs9QfCbD0u7Lsiarr6ZaiaszwJzXA3fewxeOsCs4sLgbic4tP7icMJBQVib7w\/0?wx_fmt=png\" data-ratio=\"0.8\" data-w=\"20\" data-s=\"300,640\" \/> <\/strong><strong>08. \u5e73\u8861\u5e26\u4f60\u8d85\u8d8a\u81ea\u6211<\/strong><\/h4>\n<p>Sagmeister\u6700\u540e\u7ed9\u96c4\u5fc3\u52c3\u52c3\u7684\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4e86\u4e9b\u5efa\u8bae\uff1a\u201c\u7ad9\u5728\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u5ba1\u89c6\u9879\u76ee\uff0c\u5e76\u4e5f\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u51fa\u53d1\u6c47\u62a5\uff1b\u5f53\u7136\uff0c\u8fd8\u8981\u597d\u597d\u503e\u542c\u3002\u201d<\/p>\n<p>\u53ea\u5c55\u793a\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff01<\/p>\n<p>\u8fd9\u662f Sagmeister &amp; Walsh\u7684\u8457\u540d\u7684\u81ea\u4fe1\u6cd5\uff0c\u4ed6\u66fe\u627f\u8ba4\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u9002\u5408\u6bcf\u4e2a\u4eba\u3002\u201c\u5982\u679c\u8fd9\u5e76\u4e0d\u8d77\u6548\uff0c\u8bf7\u679c\u65ad\u629b\u5f00\u5b83\u5e76\u5c55\u793a\u7ed9\u53e6\u5916\u4e00\u4eba\u770b\uff0c\u76f8\u4fe1\u4f60\u4f1a\u9047\u89c1\u6210\u529f\u3002\u201d<\/p>\n<p>\u201c\u4f46\u6211\u89c9\u5f97\u628a\u5b83\u5f53\u4fe1\u6761\u4e5f\u662f\u592a\u626f\uff0c\u201d\u4ed6\u7ee7\u7eed\u8865\u5145\u3002\u201c\u8fd9\u5c31\u662f\u6211\u4eec\u7684\u5de5\u4f5c\u3002\u5c31\u7b97\u6211\u4eec\u505a\u7838\u4e86\uff0c\u4e5f\u5f97\u81ea\u5df1\u89e3\u51b3\u95ee\u9898\u3002\u4eba\u4eba\u90fd\u5f97\u6211\u81ea\u5df1\u7684\u529e\u6cd5\u3002\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u6765\u6e90\uff1a<a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MjM5NTMzNzg3NA==&amp;mid=208521683&amp;idx=1&amp;sn=037a2ec27fead2ba9eba1052d8c388f1&amp;scene=1&amp;from=groupmessage&amp;isappinstalled=0#rd\">\u7279\u8d5eTezign<\/a><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"http:\/\/weandthecolor.com\/3-fish-in-a-tree-new-brand-identity\/23560\">http:\/\/weandthecolor.com\/3-fish-in-a-tree-new-brand-identity\/23560<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"<p>\u7ffb\u8bd1\uff1a\u00a0\u6768\u7eff\u91ce\u00a0\u00a0\u00a0\u00a0 \u6821\u5bf9\uff1a\u5c0f\u6811 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