{"id":241,"date":"2014-01-28T23:32:23","date_gmt":"2014-01-28T15:32:23","guid":{"rendered":"http:\/\/13tech.gotoip2.com\/?p=241"},"modified":"2014-02-06T19:22:33","modified_gmt":"2014-02-06T11:22:33","slug":"%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%ae%a9%e7%94%9f%e6%b4%bb%e5%8f%98%e6%9b%b4%e5%a5%bd%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=241","title":{"rendered":"\u793e\u4ea4\u5a92\u4f53\u8ba9\u751f\u6d3b\u53d8\u66f4\u597d\uff1f"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.gotoip2.com\/wp-content\/uploads\/2014\/01\/social-media.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-242\" alt=\"social-media\" src=\"http:\/\/13tech.gotoip2.com\/wp-content\/uploads\/2014\/01\/social-media.png\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2014\/01\/social-media.png 713w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2014\/01\/social-media-300x225.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\">\u4e2d\u56fd\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u7ed9\u751f\u6d3b\u5e26\u6765\u7684\u6b63\u9762\u5f71\u54cd\u8fdc\u8fdc\u8d85\u8fc7\u8d1f\u9762\u5f71\u54cd\uff0c\u4f46\u4ed6\u4eec\u4e5f\u62c5\u5fc3\u793e\u4ea4\u5a92\u4f53\u5bfc\u81f4\u4ed6\u4eec\u8fdc\u79bb\u7eb8\u8d28\u4e66\u7c4d\uff0c\u5e76\u53ef\u80fd\u6cc4\u9732\u9690\u79c1\u3002<\/span><\/p>\n<p>\u4eca\u5929\u53d1\u5e03\u7684\u4e00\u9879\u7814\u7a76\u7ed3\u679c\u663e\u793a\uff0c\u4e2d\u56fd\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u7ed9\u751f\u6d3b\u5e26\u6765\u7684\u6b63\u9762\u5f71\u54cd\u8fdc\u8fdc\u8d85\u8fc7\u8d1f\u9762\u5f71\u54cd\uff0c\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u4ed6\u4eec\u4e5f\u62c5\u5fc3\u793e\u4ea4\u5a92\u4f53\u5bfc\u81f4\u4ed6\u4eec\u8fdc\u79bb\u9605\u8bfb\u7eb8\u8d28\u4e66\u7c4d\uff0c\u5e76\u53ef\u80fd\u6cc4\u9732\u9690\u79c1\u3002<\/p>\n<p>\u51ef\u5ea6\u516c\u53f8\u300a2014\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u62a5\u544a\u300b\u4e2d\uff0c\u7528\u6237\u4eec\u5bf9\u793e\u4ea4\u5a92\u4f53\u7ed9\u751f\u6d3b\u6240\u5e26\u6765\u7684\u5f71\u54cd\u6253\u4e86\u767e\u5206\u5236\u4e2d\u768473.4\u5206\uff0c\u8bf4\u660e\u4ed6\u4eec\u5bf9\u793e\u4ea4\u5a92\u4f53\u6301\u6709\u975e\u5e38\u6b63\u9762\u7684\u770b\u6cd5\u3002<\/p>\n<p>\u4ee5\u4e0b\u5c31\u662f\u8be6\u7ec6\u7684\u62a5\u544a\u7ed3\u8bba\uff1a<\/p>\n<p><img style=\"font-size: 14px; line-height: 1.5em;\" alt=\"\" src=\"http:\/\/cn.kantar.com\/media\/633081\/cn-infographic-smaller.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u4e2a\u7814\u7a76\u9879\u76ee\u8ba9\u6211\u4eec\u6e05\u695a\u5730\u6355\u6349\u5230\u4e86\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u884c\u4e3a\u548c\u6001\u5ea6\uff0c&#8221;\u51ef\u5ea6\u516c\u53f8\u4f20\u64ad\u603b\u76d1\u66fc\u8fea\u00b7\u6d66\u4e50\u8868\u793a\u3002&#8221;\u6211\u4eec\u53d1\u73b0\u4e86\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u7279\u522b\u4e4b\u5904\u3002\u8be5\u7814\u7a76\u4e5f\u8ba9\u6211\u4eec\u5efa\u7acb\u8d77\u4e86\u5f88\u597d\u7684\u53c2\u7167\u7cfb\uff0c\u80fd\u6bd4\u8f83\u4e2d\u56fd\u548c\u5176\u5b83\u56fd\u5bb6\u7684\u60c5\u51b5\u3002\u540c\u65f6\u6211\u4eec\u4e5f\u6709\u673a\u4f1a\u628a\u5c06\u6765\u7684\u6570\u636e\u4e0e\u4eca\u5e74\u7684\u4f5c\u5bf9\u6bd4\uff0c\u4ee5\u89c2\u5bdf\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u73af\u5883\u7684\u53d8\u8fc1\u3002&#8221;<\/p>\n<p>\u5c31\u6b63\u9762\u5f71\u54cd\u800c\u8a00\uff0c\u4eba\u4eec\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u53ef\u4ee5&#8221;\u8c03\u8282\u5fc3\u60c5\uff0c\u7f13\u89e3\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u538b\u529b&#8221;\uff0867.2%\uff09\u548c&#8221;\u8ba9\u6211\u7684\u751f\u6d3b\u66f4\u4fbf\u6377\uff0c\u66f4\u9ad8\u6548&#8221;\uff0848.3%\uff09\u3002\u800c\u5728\u8d1f\u9762\u5f71\u54cd\u65b9\u9762\uff0c\u4eba\u4eec\u62c5\u5fc3\u7684\u6709&#8221;\u5bf9\u7eb8\u8d28\u4e66\u7c4d\u7684\u9605\u8bfb\u5c11\u4e86&#8221;\uff0852.8%\uff09\u548c&#8221;\u4e2a\u4eba\u4fe1\u606f\u5b89\u5168\uff0c\u9690\u79c1\u7f3a\u4e4f\u4fdd\u969c&#8221;\uff0839.1%\uff09\u3002\u865a\u62df\u793e\u4f1a\u7684\u8054\u7cfb\u770b\u8d77\u6765\u8fd8\u6ca1\u6709\u4e25\u91cd\u5f71\u54cd\u771f\u5b9e\u751f\u6d3b\u4e2d\u7684\u5173\u7cfb\uff0c\u56e0\u4e3a\u4ec530.8%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53&#8221;\u964d\u4f4e\u73b0\u5b9e\u4e2d\u4eba\u9645\u4ea4\u5f80\u7684\u8d28\u91cf&#8221;\u3002<\/p>\n<p>&#8220;\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u4eba\u4eec\u628a\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a`\u6652\u5e78\u798f&#8217;\u7684\u6e20\u9053\uff0c\u6bd4\u5982\u7f8e\u98df\u3001\u7f8e\u666f\u3001\u840c\u5b9d\u5b9d\u3002\u4e2d\u56fd\u4eba\u8fd8\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u8c03\u4f83\u4e0d\u5982\u610f\u7684\u4e8b\u60c5\u6216\u662f\u574f\u73b0\u8c61\u3002\u4ed6\u4eec\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u662f\u7528\u6765\u6392\u9063\u751f\u6d3b\u4e2d\u538b\u529b\u7684\u6709\u6548\u5de5\u5177\uff0c&#8221;\u592e\u89c6\u5e02\u573a\u7814\u7a76\u80a1\u4efd\u6709\u9650\u516c\u53f8\uff08CTR\uff09\u5a92\u4ecb\u4e0e\u6d88\u8d39\u884c\u4e3a\u7814\u7a76\u7684\u7814\u7a76\u603b\u7ecf\u7406\u6c88\u9896\u8bc4\u8bba\u9053\u3002&#8221;\u7136\u800c\uff0c\u6211\u4eec\u4e5f\u6ce8\u610f\u5230\u4eba\u4eec\u5f00\u59cb\u5173\u6ce8\u9690\u79c1\u548c\u793e\u4ea4\u5a92\u4f53\u5bf9\u73b0\u5b9e\u751f\u6d3b\u4e2d\u5173\u7cfb\u7684\u8d1f\u9762\u5f71\u54cd\u3002\u6211\u60f3\u4ee5\u540e\u6211\u4eec\u4f1a\u542c\u5230\u66f4\u591a\u7684\u6b64\u7c7b\u62c5\u5fc3\uff0c\u800c\u793e\u4ea4\u5a92\u4f53\u7684\u8d1f\u9762\u5f71\u54cd\u5c06\u66f4\u591a\u5730\u663e\u73b0\u51fa\u6765\u3002&#8221;\u6c88\u9896\u7684\u56e2\u961f\u6267\u884c\u4e86\u8be5\u8c03\u67e5\u7684\u7f51\u4e0a\u8c03\u7814\u90e8\u5206\u3002<\/p>\n<ul>\n<li>\u7f51\u4e0a\u8c03\u7814\u4e5f\u8c03\u67e5\u4e86\u5fae\u4fe1\u548c\u5fae\u535a\u7684\u4f7f\u7528\u60c5\u51b5\u3002\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5fae\u535a\u662f\u4e2a&#8221;\u516c\u5f00\u793e\u4ea4&#8221;\u6e20\u9053\uff0c\u5728&#8221;\u516c\u5f00\u4e92\u52a8&#8221;\u65b9\u9762\u9886\u5148\u4e8e\u5fae\u4fe1\uff0840.2%\u5bf925.3%\uff09\uff0c\u800c\u5fae\u4fe1\u5219\u662f\u4e2a&#8221;\u79c1\u5bc6\u793e\u4ea4&#8221;\u6e20\u9053\uff0c\u66f4\u591a\u5730\u7528\u6765\u4e0e\u540c\u5b66\u3001\u670b\u53cb\u548c\u540c\u4e8b\u6c9f\u901a\uff0876.3%\u5bf969.6%\uff09<\/li>\n<li>\u8be5\u62a5\u544a\u8fd8\u5206\u6790\u4e865.3\u4e07\u540d\u4e2d\u56fd\u57ce\u5e02\u5c45\u6c11\u7684\u8fde\u7eed\u6027\u8c03\u67e5\u7ed3\u679c\uff0c\u5f97\u51fa\u4e86\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u7279\u5f81\u3002\u572880\u540e90\u540e\u4eba\u7fa4\u4e2d\u793e\u4ea4\u5a92\u4f53\u7684\u6e17\u900f\u7387\u9ad8\u4e8e\u57ce\u5e02\u5c45\u6c11\u7684\u5e73\u5747\u503c\u3002\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u4e2d48.6%\u7684\u4eba\u5355\u8eab\uff0c\u800c\u57ce\u5e02\u5c45\u6c11\u603b\u4f53\u4e2d\u53ea\u670929.5%\u7684\u4eba\u662f\u5355\u8eab<\/li>\n<li>\u5c3d\u7ba1\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u559c\u6b22\u8ffd\u9010\u6700\u65b0\u7684\u65f6\u5c1a\u548c\u79d1\u6280\u6f6e\u6d41\uff0c\u4f46\u4ed6\u4eec\u540c\u65f6\u4e5f\u6709\u5f88\u591a\u7cbe\u795e\u5c42\u9762\u7684\u9700\u6c42\u3002\u4ed6\u4eec\u4e2d\u540c\u610f&#8221;\u6211\u6709\u4fe1\u4ef0&#8221;\u7684\u4eba\u548c&#8221;\u6211\u5bf9\u5176\u5b83\u6587\u5316\u6709\u5174\u8da3&#8221;\u7684\u6bd4\u4f8b\u90fd\u9ad8\u4e8e\u57ce\u5e02\u5c45\u6c11\u6574\u4f53\u5e73\u5747<\/li>\n<li>\u4e3a\u4e86\u89e3\u5e74\u8f7b\u4e00\u4ee3\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\uff0c\u8be5\u62a5\u544a\u5bf98000\u540d80\u540e90\u540e\u65b0\u6d6a\u5fae\u535a\u7528\u6237\u53d1\u5e03\u7684300\u4e07\u6761\u5fae\u535a\u8fdb\u884c\u4e86\u8bed\u4e49\u5206\u6790<\/li>\n<li>\u4e24\u4e2a\u4eba\u7fa4\u5728\u5fae\u535a\u4e0a\u90fd\u8868\u73b0\u51fa\u4e86\u538b\u5012\u6027\u7684\u6b63\u9762\u60c5\u7eea\uff0c\u5176\u4e2d80\u540e\uff0876%\uff09\u7a0d\u7a0d\u9ad8\u4e8e90\u540e\uff0872%\uff09<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&#8220;\u62e5\u67096\u4ebf\u7528\u6237\u7684\u793e\u4ea4\u5e73\u53f0\u53cd\u6620\u548c\u5b9a\u4e49\u4e86\u4ec0\u4e48\u662f\u4e2d\u56fd\u5f53\u4e0b\u6700\u70ed\u95e8\u7684\u8bdd\u9898\uff0c\u540c\u65f6\u4e5f\u63d0\u4f9b\u4e86\u6700\u4f73\u7684\u4e86\u89e3\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u673a\u4f1a\u3002\u6211\u4eec\u7684\u7814\u7a76\u5229\u7528\u4e86CIC\u81ea\u6709\u6280\u672f\u5206\u6790\u4e8680\u540e90\u540e\u7528\u6237\u53d1\u8868\u7684300\u4e07\u5fae\u535a\u5185\u5bb9\uff0c&#8221;CIC\u7684\u521b\u59cb\u4eba\u548cCEO\u8d39\u5609\u660e\u8bc4\u8bba\u9053\u3002CIC\u662f\u51ef\u5ea6\u65d7\u4e0b\u4e13\u4e1a\u793e\u4ea4\u5a92\u4f53\u5206\u6790\u516c\u53f8\u3002&#8221;\u6211\u4eec\u53d1\u73b080\u540e\u548c90\u540e\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bf9\u5f85\u4ed6\u4eba\u975e\u5e38\u6709\u4e92\u52a9\u5fc3\uff0c\u5145\u6ee1\u6b63\u80fd\u91cf\u3002\u5a31\u4e50\u548c\u60c5\u611f\u662f\u6700\u70ed\u95e8\u7684\u4e3b\u9898\uff0c\u5c24\u5176\u5bf990\u540e\u800c\u8a00\uff0c&#8221;\u8d39\u5609\u660e\u8bf4\u3002<\/p>\n<p>CIC\u7684\u6570\u636e\u663e\u793a&#8221;\u89c6\u9891&#8221;\u5728\u4e24\u4e2a\u4eba\u7fa4\u4e4b\u4e2d\u90fd\u662f\u63d0\u53ca\u6700\u591a\u7684\u5a31\u4e50\u8bdd\u9898\uff0822%\u5bf929%\uff09\u3002\u5bf980\u540e\u800c\u8a00&#8221;\u8d2d\u7269&#8221;\u6392\u7b2c\u4e8c\uff0820%\uff09\uff0c\u800c&#8221;\u661f\u5ea7&#8221;\u662f90\u540e\u63d0\u53ca\u6700\u591a\u7684\u8bdd\u9898\uff0818%\uff09\uff0c\u8d39\u5609\u660e\u8ba4\u4e3a\u8fd9\u4e00\u5dee\u522b\u662f\u7531\u4e8e80\u540e\u4e0e90\u540e\u5904\u5728\u4e0d\u540c\u7684\u4eba\u751f\u9636\u6bb5\u6240\u9020\u6210\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u672c\u6b21\u7814\u7a76\u6240\u7528\u5230\u7684\u7814\u7a76\u624b\u6bb5<\/strong><\/p>\n<p>1) \u4e2d\u56fd\u57ce\u5e02\u5c45\u6c11\u8c03\u67e5\uff1a<\/p>\n<ul>\n<li>\u4e2d\u56fd\u57ce\u5e02\u5c45\u6c11\u8c03\u67e5\u8986\u76d660\u4e2a\u57ce\u5e02\uff0c\u6bcf\u5e74\u6837\u672c\u91cf\u8fd110\u4e07\uff0c\u63a8\u53ca\u57ce\u5e02\u5c45\u6c11\u4eba\u53e3\u8fbe1.8\u4ebf\u3002<\/li>\n<li>\u4e2d\u56fd\u5ba2\u6237\u63d0\u4f9b\u6709\u5173\u4e2d\u56fd\u4e00\u81f3\u56db\u7ebf15-69\u5c81\u57ce\u9547\u5c45\u6c11\u4ea7\u54c1\u6d88\u8d39\u4e60\u60ef\u3001\u5a92\u4f53\u63a5\u89e6\u4e60\u60ef\u4ee5\u53ca\u751f\u6d3b\u5f62\u6001\u7684\u540c\u6e90\u8fde\u7eed\u6027\u7814\u7a76\u6570\u636e\u652f\u6301\u3002<\/li>\n<li>\u672c\u8c03\u67e5\u6240\u7528\u6570\u636e\u57fa\u4e8e2013\u5e743\u6708\u81f38\u6708\u572860\u4e2a\u4e2d\u56fd\u57ce\u5e02\u6240\u91c7\u96c6\u7684\u6570\u636e\u3002\u5171\u67095.3\u4e07\u4e2a\u6837\u672c\u7684\u6570\u636e\u88ab\u7528\u4f5c\u8c03\u67e5\u3002<\/li>\n<li>\u672c\u8c03\u67e5\u4e2d\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u5b9a\u4e49\u4e3a\u88ab\u8c03\u67e5\u5f53\u65e5\u56de\u7b54\u79f0\u672c\u4eba\u4e8e\u6628\u5929\u4f7f\u7528\u8fc7\u793e\u4ea4\u5a92\u4f53\u7684\u7528\u6237\u3002<\/li>\n<\/ul>\n<p>2) CIC\u5fae\u535a\u8bed\u4e49\u5206\u6790\uff1a<\/p>\n<ul>\n<li>\u4ece\u65b0\u6d6a\u5fae\u535aAPI\u7aef\u53e3\u83b7\u53d62013\u5e741\u6708\u81f38\u67088,000\u7f51\u6c11\uff0880\u540e\u4e0e90\u540e\u54044,000\u4eba\uff09\u6240\u53d1\u5fae\u535a\uff0c\u5176\u4e2d80\u540e\u5fae\u535a\u6570\u4e3a1,785,648\u6761\uff0c90\u540e\u5fae\u535a\u6570\u662f1,296,984\u6761\u3002\u4ece80\u540e\u4e0e90\u540e\u6240\u53d1\u5fae\u535a\u4e2d\u5206\u522b\u9009\u51fa\u63d0\u53ca\u7387\u6700\u9ad8\u7684500\u4e2a\u5173\u952e\u5b57\u4f5c\u5206\u6790\u3002<\/li>\n<li>\u6240\u6709\u6d89\u53ca\u7528\u6237\u4e3a\u5728\u5fae\u535a\u4e0a\u6807\u6ce8\u81ea\u5df1\u4e3a&#8221;80\u540e&#8221;\u6216&#8221;90\u540e&#8221;\u7684\u7528\u6237\u3002<\/li>\n<li>\u50f5\u5c38\u7528\u6237\u5df2\u901a\u8fc7\u4eba\u5de5\u8fc7\u6ee4\u7b5b\u9664\uff0c\u8c03\u67e5\u5bf9\u8c61\u4e2d\u4e0d\u5305\u62ec\u4efb\u4f55\u50f5\u5c38\u7528\u6237\u3002<\/li>\n<\/ul>\n<p>3) iCTR\u7f51\u7edc\u8c03\u67e5\uff1a<\/p>\n<ul>\n<li>12,221\u540d\u4e2d\u56fd\u7f51\u6c11\u53c2\u4e0e\u4e86\u5728<a href=\"http:\/\/www.ictr.cn\/\">www.ictr.cn<\/a>\u4e0a\u53d1\u8d77\u7684\u7f51\u7edc\u8c03\u67e5\u3002\u6240\u6709\u7528\u6237\u5747\u4e3a\u5b9e\u540d\u6ce8\u518c\u7528\u6237\u3002<\/li>\n<li>\u7f51\u7edc\u8c03\u67e5\u65f6\u95f4\u8de8\u5ea6\u4e3a2013\u5e7412\u670820\u65e5\u81f32014\u5e741\u67081\u65e5\u3002\u572895%\u7684\u7f6e\u4fe1\u6c34\u5e73\u4e0b\uff0c\u8bef\u5dee\u7387\u4e3a0.9%\u3002<\/li>\n<li>\u592e\u89c6\u5e02\u573a\u7814\u7a76\u6709\u9650\u516c\u53f8\uff08CTR\uff09\u662f\u4e2d\u56fd\u56fd\u9645\u7535\u89c6\u603b\u516c\u53f8\u548c\u51ef\u5ea6\u7684\u5408\u8d44\u4f01\u4e1a\u3002\u4e2d\u56fd\u56fd\u9645\u7535\u89c6\u603b\u516c\u53f8\u662f\u4e2d\u592e\u7535\u89c6\u53f0\u53f0\u5168\u989d\u6295\u8d44\u7684\u5927\u578b\u56fd\u6709\u72ec\u8d44\u516c\u53f8\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u5173\u4e8e\u51ef\u5ea6<\/strong><\/p>\n<ul>\n<li>\u51ef\u5ea6\uff08Kantar\uff09\u662f\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u670d\u52a1\u96c6\u56e2WPP\u65d7\u4e0b\u6570\u636e\u6295\u8d44\u7ba1\u7406\u5206\u652f\uff0c\u662f\u4e16\u754c\u9876\u5c16\u7684\u6d1e\u5bdf\u3001\u4fe1\u606f\u548c\u54a8\u8be2\u96c6\u56e2\uff0c\u4e0b\u5c5e13\u5bb6\u4e13\u4e1a\u516c\u53f8\uff0c\u6c47\u805a\u5404\u884c\u5404\u4e1a\u4e13\u624d\uff0c\u81f4\u529b\u4e3a\u5168\u7403\u4f01\u4e1a\u63d0\u4f9b\u8bf4\u670d\u529b\u3001\u9884\u89c1\u6027\u517c\u5177\u7684\u884c\u4e1a\u6d1e\u5bdf\u5206\u6790\u3002\u96c6\u56e2\u5df2\u8fdb\u5165100\u4e2a\u56fd\u5bb6\uff0c\u5171\u6709\u7ea628500\u540d\u5458\u5de5\uff0c\u6db5\u76d6\u7814\u7a76\u3001\u54a8\u8be2\u884c\u4e1a\u7684\u5404\u65b9\u9762\u670d\u52a1\uff0c\u85c9\u4ee5\u96c4\u539a\u7684\u4eba\u624d\u529b\u91cf\uff0c\u96c6\u56e2\u5f97\u4ee5\u4ece\u5404\u4e2a\u6d88\u8d39\u8005\u5faa\u73af\u5468\u671f\u51fa\u53d1\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6781\u5177\u884c\u4e1a\u6d1e\u5bdf\u529b\u7684\u5206\u6790\u62a5\u544a\u3002\u76ee\u524d\uff0c\u5df2\u6709\u534a\u6570\u4ee5\u4e0a\u7684\u300a\u8d22\u5bcc\u300b500\u5f3a\u4f01\u4e1a\u4f7f\u7528\u51ef\u5ea6\u4e13\u4e1a\u670d\u52a1\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>\u62a5\u544a\u6765\u6e90\uff1ahttp:\/\/cn.kantar.com\/\u5a92\u4f53\u52a8\u6001\/\u793e\u4ea4\/\u4e2d\u56fd\u4eba\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u8ba9\u751f\u6d3b\u53d8\u66f4\u597d\/<\/em><\/p>\n<p><em>\u56fe\u7247\u6765\u6e90\uff1awww.socialbeta.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u56fd\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u7ed9\u751f\u6d3b\u5e26\u6765&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[126,127,128],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241"}],"version-history":[{"count":6,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions\/249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/242"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}