{"id":24302,"date":"2015-10-30T10:42:17","date_gmt":"2015-10-30T02:42:17","guid":{"rendered":"http:\/\/uxren.cn\/?p=24302"},"modified":"2016-12-19T10:11:51","modified_gmt":"2016-12-19T02:11:51","slug":"%e3%80%90%e8%af%91%e6%96%87%e3%80%91facebook%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e6%80%bb%e7%9b%91%ef%bc%9a%e8%ae%be%e8%ae%a1b%e7%ab%af%e4%ba%a7%e5%93%81%e7%9a%844%e9%a1%b9%e5%9f%ba%e6%9c%ac%e5%8e%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=24302","title":{"rendered":"\u3010\u8bd1\u6587\u3011Facebook\u4ea7\u54c1\u8bbe\u8ba1\u603b\u76d1\uff1a\u8bbe\u8ba1B\u7aef\u4ea7\u54c1\u76844\u9879\u57fa\u672c\u539f\u5219"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-01.jpeg\"><img loading=\"lazy\" class=\"alignnone  wp-image-24305\" alt=\"facebook-pm-design-2b-exp-01\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-01.jpeg\" width=\"744\" height=\"429\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-01.jpeg 1240w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-01-300x172.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-01-1024x590.jpeg 1024w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\">\u8bd1\u8005\uff1a\u56db\u5200\u4e94\u4e09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>3\u5e74\u524d\u6211\u6765\u5230Facebook\u4e3b\u7ba1\u5546\u4e1a\u4ea7\u54c1\u8bbe\u8ba1\uff0c\u5373\u4fbf\u4e4b\u524d\u53ea\u6709C\u7aef\u4ea7\u54c1\u7ecf\u9a8c\uff0c\u4f46\u6211\u8fd8\u662f\u4e00\u5934\u683d\u8fdb\u4e86\u9ed8\u9ed8\u65e0\u95fb\u5374\u53c8\u4e3e\u8db3\u8f7b\u91cd\u7684B\u7aef\u5e02\u573a\u3002<\/p>\n<p>\u5177\u4f53\u6765\u8bf4\uff1a<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u6211\u7684\u4efb\u52a1\u662f\u4e3aFacebook\u7ec4\u5efa\u5546\u4e1a\u4ea7\u54c1\u56e2\u961f\uff0c\u6316\u6398\u5176\u4f5c\u4e3a\u5e7f\u544a\u5e73\u53f0\u7684\u5de8\u5927\u6f5c\u529b\uff0c\u5e2e\u52a9\u5404\u7c7b\u4f01\u4e1a\u7cbe\u51c6\u5730\u89e6\u8fbe\u6765\u81ea\u5168\u7403\u7684\u7528\u6237\uff0c\u8fd9\u5bf9\u6211\u800c\u8a00\u662f\u4e00\u6bb5\u5168\u65b0\u7684\u5f81\u7a0b\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u5c3d\u7ba1Facebook\u5f53\u65f6\u5df2\u7ecf\u5728\u7eb3\u65af\u8fbe\u514b\u8bc1\u660e\u4e86\u81ea\u5df1\uff0c\u4f46\u5728\u5546\u4e1a\u5316\u4e0a\u5374\u56f0\u96be\u91cd\u91cd\uff0c\u5305\u62ec\u6211\u5728\u5185\u7684\u6240\u6709\u4eba\u90fd\u4e0d\u64c5\u957f\u8bbe\u8ba1\u5546\u4e1a\u4ea7\u54c1\uff0c\u56e0\u4e3a\u5728\u6b64\u4e4b\u524dFacebook\u7684\u5546\u4e1a\u5316\u7b97\u4e0d\u4e0a\u6210\u529f\uff0c\u6574\u4e2a\u516c\u53f8\u90fd\u7f3a\u4e4f\u8fd9\u65b9\u9762\u80fd\u529b\uff0c\u8fd9\u751a\u81f3\u8fd8\u5f71\u54cd\u5230\u4e86\u6211\u4eec\u8fc7\u53bb\u53d1\u5e03\u7684\u4ea7\u54c1\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6211\u4eec\u60f3\u505a\u5f97\u66f4\u597d\uff0c\u5c31\u5fc5\u987b\u5148\u60f3\u65b9\u8bbe\u6cd5\u8865\u4e0a\u8fd9\u6bb5\u7a7a\u767d\u3002<\/p>\n<p>\u4e8e\u662f\u6211\u4eec\u5f00\u59cb\u63a2\u7d22\uff0c\u5bf9B\u7aef\u7528\u6237\u800c\u8a00\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u7684\u597d\u4ea7\u54c1\u3002\u80fd\u591f\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u3001\u6613\u4e8e\u4f7f\u7528\u3001\u5236\u4f5c\u7cbe\u826f\u2014\u2014\u8fd9\u4e9b\u786e\u5b9e\u90fd\u662f\u5173\u4e8e\u597d\u4ea7\u54c1\u7684\u666e\u9002\u5b9a\u4e49\uff0c\u4f46\u6211\u4eec\u66f4\u5e0c\u671b\u4e3a<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u300c\u597d\u7684\u5546\u4e1a\u4ea7\u54c1\u300d\u786e\u5b9a\u4e00\u4e2a\u53ef\u8861\u91cf\u7684\u6807\u51c6\u2014\u2014\u533a\u522b\u4e8eC\u7aef\u4ea7\u54c1\u2014\u2014\u8fd9\u5c06\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u5730\u68c0\u9a8c\u81ea\u5df1\u7684\u4ea7\u54c1\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u7136\u800c\u548cC\u7aef\u5e02\u573a\u4e0d\u540c\u7684\u662f\uff0c\u4f01\u4e1a\u5e02\u573a\u80fd\u591f\u501f\u9274\u548c\u53c2\u8003\u7684\u6807\u6746\u4ea7\u54c1\u5e76\u4e0d\u591a\uff0c\u6211\u4e4b\u524d\u5c31\u5199\u8fc7\u5173\u4e8e\u4f01\u4e1a\u5de5\u5177\u6709\u591a\u96be\u7528\u8fd9\u4e00\u8bdd\u9898\uff0c\u6240\u4ee5\u6211\u4eec\u7684\u76ee\u6807\u4e0d\u4ec5\u662f\u5e2e\u52a9Facebook\u548c\u5e7f\u544a\u6280\u672f\u5e02\u573a\u6210\u957f\uff0c\u66f4\u957f\u8fdc\u6765\u770b\uff0c\u8ba9\u6574\u4e2a\u4f01\u4e1a\u5e02\u573a\u4eceFacebook\u7684\u7ecf\u9a8c\u4e2d\u53d7\u76ca\u3002<\/p>\n<p>\u800c\u5728\u7ecf\u5386\u4e86\u8fc7\u53bb\u8fd9\u4e9b\u5e74\u7684\u5c1d\u8bd5\u548c\u5931\u8d25\u540e\uff0c\u6211\u4eec\u6e10\u6e10\u627e\u5230\u4e86\u8bbe\u8ba1\u5546\u4e1a\u4ea7\u54c1\u7684\u611f\u89c9\u2014\u2014\u5b83\u4eec\u9700\u8981\u5177\u5907\u4ec0\u4e48\u7279\u8d28\u3001\u5b83\u4eec\u5982\u4f55\u8fd0\u4f5c\u3001\u5b83\u4eec\u53c8\u662f\u5982\u4f55\u5f71\u54cd\u4f01\u4e1a\u7684\u6548\u7387\u548c\u6210\u8d25\uff0c\u4ee5\u53ca\u4e00\u4e9b\u9700\u8981\u5728\u8bbe\u8ba1\u5546\u4e1a\u4ea7\u54c1\u65f6\u8d2f\u5f7b\u7684\u57fa\u672c\u539f\u5219\u3002<\/p>\n<p>\u73b0\u5728\u628a\u8fd94\u9879\u57fa\u672c\u539f\u5219\u5206\u4eab\u7ed9\u4f60\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-24306\" alt=\"facebook-pm-design-2b-exp-02\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-02.png\" width=\"154\" height=\"154\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-02.png 154w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-02-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-02-160x160.png 160w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">1. \u5e2e\u52a9\u7528\u6237\u6210\u957f\u2014\u2014<\/span>\u6089\u5fc3\u5f15\u5bfc\uff0c\u4fc3\u8fdb\u6210\u6548<\/h4>\n<p>B\u7aef\u4ea7\u54c1\u4e0d\u4ec5\u9700\u8981\u5e2e\u52a9\u7528\u6237\u5206\u5272\u4efb\u52a1\uff0c\u66f4\u8981\u80fd\u591f\u8ba9\u4ed6\u4eec\u5728\u5de5\u4f5c\u4e0a\u6709\u6240\u6210\u957f\u3002\u800c\u4f5c\u4e3a\u4e24\u8005\u4e4b\u95f4\u7684\u6760\u6746\uff0c\u300c\u63d0\u9ad8\u7528\u6237\u7684\u5de5\u4f5c\u6548\u7387\u300d\u662f\u8bbe\u8ba1B\u7aef\u4ea7\u54c1\u65f6\u5fc5\u987b\u8981\u5173\u6ce8\u7684\u76ee\u6807\uff0c\u4e00\u79cd\u53ef\u884c\u7684\u65b9\u6cd5\u662f\u901a\u8fc7inline help\u63d0\u793a\u7528\u6237\u5728\u5408\u9002\u7684\u65f6\u673a\u505a\u51fa\u5408\u9002\u7684\u51b3\u5b9a\uff0c\u501f\u6b64\u6307\u5bfc\u4ed6\u4eec\u3002<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u7406\u60f3\u72b6\u51b5\u4e0b\uff0cB\u7aef\u4ea7\u54c1\u9700\u8981\u6210\u4e3a\u7528\u6237\u7684\u4e13\u5c5e\u6307\u5bfc\uff0c\u5b83\u80fd\u8ba9\u7528\u6237\u5728\u4efb\u4f55\u60c5\u666f\u4e2d\u90fd\u83b7\u5f97\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u751a\u81f3\u6fc0\u53d1\u4ed6\u4eec\u53bb\u5b8c\u6210\u90a3\u4e9b\u8fc7\u53bb\u4e0d\u6562\u60f3\u8c61\u7684\u4efb\u52a1\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u4e3e\u4e2a\u6817\u5b50\u3002\u8fc7\u53bb\uff0cFacebook\u7684inline help\u4ec5\u4ec5\u7528\u6765\u4e3a\u4e00\u4e9b\u529f\u80fd\u548c\u672f\u8bed\u63d0\u4f9b\u89e3\u91ca\u6216\u5b9a\u4e49\uff0c\u8fd9\u4e00\u70b9\u513f\u4e5f\u4e0d\u8d70\u5fc3\uff0c\u5b8c\u5168\u6ca1\u6709\u8003\u8651\u5230B\u7aef\u7528\u6237\u7684\u591a\u6837\u6027\uff0c\u6bd5\u7adfFacebook\u7684\u7528\u6237\u65e2\u6709\u521d\u6b21\u521b\u5efa\u4e3b\u9875\u7684\u65b0\u624b\uff0c\u4e5f\u6709\u4e0d\u5c11\u4e13\u4e1a\u5e02\u573a\u4eba\u5458\u3002\u7136\u800c\u6211\u4eec\u7684\u4ea7\u54c1\u5374\u592a\u8fc7\u4e2d\u5eb8\uff0c\u5b83\u5e76\u672a\u4e3a\u4efb\u4f55\u4eba\u505a\u4f18\u5316\uff0c\u591a\u5c11\u6709\u4e9b\u300c\u670d\u52a1\u4e0d\u5468\u300d\u3002<\/p>\n<p>\u800c\u5982\u4eca\uff0c\u8fd9\u4e9binline help\u5df2\u7136\u6362\u88c5\u5347\u7ea7\u3002\u5728\u56e2\u961f\u5185\u90e8\uff0c\u6211\u4eec\u53eb\u5b83\u300cActions You May Take\u300d\uff08\u7b80\u79f0AYMT\uff09\uff0c\u5b83\u7684\u4f5c\u7528\u4e0d\u518d\u662f\u5355\u7eaf\u89e3\u91ca\u529f\u80fd\uff0c\u800c\u662f\u667a\u80fd\u5730\u4e3a\u7528\u6237\u63d0\u4f9b\u53ef\u9760\u4e14\u4e2a\u6027\u5316\u7684\u5f15\u5bfc\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-24309\" alt=\"facebook-pm-design-2b-exp-03\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-03.png\" width=\"1240\" height=\"496\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-03.png 1240w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-03-300x120.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-03-1024x409.png 1024w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p>AYMT\u7684\u76ee\u6807\u662f\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u4e3a\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\u3001\u4fc3\u8fdb\u6210\u6548\u3002\u5b83\u5b8c\u5168\u6839\u636e\u7528\u6237\u5c5e\u6027\u4e2a\u6027\u5316\u751f\u6210\uff0c\u540c\u65f6\uff0cAYMT\u8fd8\u4f1a\u901a\u8fc7\u5bf9\u6bd4\u7c7b\u4f3c\u7684\u6295\u653e\u884c\u4e3a\u63d0\u4f9b\u5b9a\u5236\u5316\u5efa\u8bae\u3002\u8fd9\u753b\u9762\u770b\u4e0a\u53bb\u592a\u7f8e\u4e86\uff0c\u4f46\u5b83\u771f\u7684\u7ba1\u7528\u561b\uff1f<\/p>\n<p>\u53bb\u5e74\uff0c\u6211\u4eec\u5bf9AYMT\u8fdb\u884c\u4e86A\/B\u6d4b\u8bd5\uff08Holdout Validation\uff09\uff0c\u6570\u636e\u663e\u793a\uff0cAYMT\u63d0\u5347\u4e864%\u7684\u6d3b\u8dc3\u5ea6\uff0c\u5f53\u4f60\u9762\u5bf9200W+\u5bb6\u5ba2\u6237\u65f6\uff0c4%\u5df2\u7ecf\u8db3\u591f\u53ef\u89c2\u4e86\u3002\u603b\u4e4b\uff0cA\/B\u6d4b\u8bd5\u7684\u7ed3\u679c\u8868\u660e\u4e86AYMT\u6b63\u4e2d\u7528\u6237\u4e0b\u6000\uff0c\u6bd5\u7adf\u7528\u6237\u5bf9\u5de5\u5177\u5982\u4f55\u8fd0\u4f5c\u5e76\u4e0d\u611f\u5174\u8da3\uff0c\u4ed6\u4eec\u5173\u6ce8\u7684\u662f\u4ea7\u54c1\u5982\u4f55\u771f\u6b63\u5e2e\u52a9\u4ed6\u4eec\u5de5\u4f5c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-04.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-24310\" alt=\"facebook-pm-design-2b-exp-04\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-04.png\" width=\"154\" height=\"154\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-04.png 154w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-04-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-04-160x160.png 160w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\">2. \u5e73\u8861\u6548\u7387\u6548\u679c\u2014\u2014<\/span>\u5168\u529b\u4ee5\u8d74\uff0c\u4e8b\u500d\u529f\u534a<\/h4>\n<p>C\u7aef\u4ea7\u54c1\u9700\u8981\u5173\u6ce8\u7528\u6237\u7684\u4f7f\u7528\u65f6\u957f\uff0c\u4ea7\u54c1\u505a\u5f97\u8d8a\u597d\uff0c\u7528\u6237\u8d8a\u613f\u610f\u4e3a\u5b83\u82b1\u65f6\u95f4\u3002<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u800c\u5728B\u7aef\u5e02\u573a\uff0c\u6548\u7387\u624d\u662f\u4ea7\u54c1\u7684\u76ee\u6807\uff0c\u56e0\u4e3aB\u7aef\u4ea7\u54c1\u7684\u4ef7\u503c\u6070\u6070\u5728\u4e8e\u5728\u5c3d\u91cf\u77ed\u7684\u65f6\u95f4\u5185\u6293\u4f4f\u7528\u6237\u75db\u70b9\uff0c\u5982\u679c\u7528\u6237\u9700\u8981\u5728\u4f60\u4ea7\u54c1\u4e0a\u82b1\u8d39\u5f88\u591a\u65f6\u95f4\uff0c\u90a3\u8bf4\u660e\u4f60\u7684\u4ea7\u54c1\u592a\u96be\u7528\u4e86\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u800c\u5982\u679c\u4f60\u80fd\u4e3a\u7528\u6237\u8282\u7701\u54ea\u6015\u4e00\u70b9\u513f\u65f6\u95f4\uff0c\u7d2f\u52a0\u8d77\u6765\u4e5f\u8db3\u4ee5\u63d0\u9ad8\u4e0d\u5c11\u6548\u7387\u3002\u800c\u8fd9\u4e9b\u65f6\u95f4\u5b8c\u5168\u53ef\u4ee5\u88ab\u7528\u6765\u586b\u8865\u7ed9\u90a3\u4e9b\u66f4\u9700\u8981\u521b\u9020\u529b\u548c\u66f4\u6709\u4ef7\u503c\u7684\u4efb\u52a1\uff0c\u4ea6\u6216\u8005\u662f\u8ba9\u7528\u6237\u65e9\u4e0b\u73ed\u4e00\u4f1a\u3002<\/p>\n<p>\u53bb\u5e74\u6211\u4eec\u6539\u9020\u4e86\u6536\u8d2d\u81ea\u5fae\u8f6f\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u5e76\u4e3a\u5b83\u53d6\u540dAtlas\uff0c\u5b83\u5b8c\u5168\u57fa\u4e8e\u7528\u6237\u5728Facebook\u4e0a\u7684\u4e2a\u4eba\u8d44\u6599\u8fdb\u884c\u5e7f\u544a\u5c55\u793a\uff0c\u4ece\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u6765\u8bf4\uff0c\u8fd9\u8981\u6bd4\u57fa\u4e8eCookie\u7684Google\u66f4\u7cbe\u51c6\u3002\u800c\u5728\u6539\u9020\u4e4b\u524d\uff0cAtlas\u5b9e\u5728\u6709\u70b9\u96be\u7528\uff0c\u7528\u7814\u65f6\u6211\u4eec\u66fe\u6536\u5230\u8fd9\u6837\u4e00\u6761\u62b1\u6028\uff0c\u8db3\u4ee5\u6210\u4e3a\u8fd9\u6761\u539f\u5219\u7684\u6ce8\u89e3\uff1a<\/p>\n<ul>\n<li>\n<h5><span style=\"color: #0000ff;\">\u8fd9\u679c\u65ad\u662f\u6211\u8fd9\u8f88\u5b50\u7528\u8fc7\u7684\u6700\u6d6a\u8d39\u751f\u547d\u7684\u4e1c\u897f\u4e86\uff01\uff01\uff01<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #0000ff;\">\u8fd9\u679c\u65ad\u662f\u6211\u8fd9\u8f88\u5b50\u7528\u8fc7\u7684\u6700\u6d6a\u8d39\u751f\u547d\u7684\u4e1c\u897f\u4e86\uff01\uff01\uff01<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #0000ff;\">\u8fd9\u679c\u65ad\u662f\u6211\u8fd9\u8f88\u5b50\u7528\u8fc7\u7684\u6700\u6d6a\u8d39\u751f\u547d\u7684\u4e1c\u897f\u4e86\uff01\uff01\uff01<\/span><\/h5>\n<p>\u91cd\u8981\u7684\u8bdd\u4e00\u5b9a\u8981\u8bf43\u904d<\/li>\n<\/ul>\n<p>\u8fd9\u6bb5\u5145\u6ee1\u65e0\u529b\u611f\u7684\u5486\u54ee\u7ed9\u6211\u7559\u4e0b\u4e86\u6df1\u523b\u5370\u8c61\uff0c\u5b83\u4f3c\u4e4e\u5728\u5411\u6211\u8d28\u95ee\u300c\u5982\u6b64\u4f4e\u6548\u7684\u4ea7\u54c1\u771f\u7684\u5927\u4e08\u592b\u561b\uff1f\u300d\u3002\u4f5c\u4e3a\u4e00\u6b3e\u9700\u8981\u88ab\u9891\u7e41\u4f7f\u7528\u7684\u4f01\u4e1a\u5de5\u5177\uff0cAtlas\u552f\u6709\u65a9\u65ad\u673a\u68b0\u548c\u4f4e\u6548\u7684\u65e7\u5370\u8c61\uff0c\u63d0\u5347\u4ea7\u54c1\u7684\u4f7f\u7528\u6548\u7387\u624d\u80fd\u8d62\u56de\u7528\u6237\u4fe1\u4efb\uff0c\u56e0\u6b64\u4f18\u5316\u64cd\u4f5c\u6d41\u7a0b\u6210\u4e3a\u4e86\u6211\u4eec\u7684\u76ee\u6807\u3002<\/p>\n<p>\u7136\u800c\u8fc7\u4e8e\u5173\u6ce8\u4ea7\u54c1\u7684\u4f7f\u7528\u6548\u7387\u53ea\u4f1a\u9677\u5165\u76f2\u76ee\uff0c\u6bd5\u7adf\u6548\u7387\u8981\u5efa\u7acb\u5728\u6548\u679c\u7684\u57fa\u7840\u4e0a\uff0c\u56e0\u6b64\u9996\u5148\u8981\u4fdd\u8bc1\u7684\u662f\u76ee\u6807\u7684\u6b63\u786e\u3002<\/p>\n<p>\u4e00\u4e2a\u4e0e\u6b64\u76f8\u5173\u7684\u4f8b\u5b50\u662f2013\u5e74\u6211\u4eec\u4e3a\u6295\u653e\u6d41\u7a0b\u505a\u7684\u4f18\u5316\u3002\u8fc7\u53bb\u7684\u8bbe\u8ba1\u592a\u8fc7\u6267\u7740\u4e8e\u5e7f\u544a\u7684\u683c\u5f0f\u548c\u4f4d\u7f6e\uff0c\u5374\u5ffd\u7565\u4e86\u6295\u653e\u8005\u7684\u9884\u7b97\u548c\u76ee\u6807\u3002\u968f\u540e\u6211\u4eec\u91cd\u65b0\u8c03\u6574\u4e86\u6d41\u7a0b\uff0c\u5176\u4e2d\u6700\u5927\u7684\u53d8\u5316\u5c31\u662f\u628a\u7528\u6237\u76ee\u6807\u653e\u5728\u4e86\u9996\u4f4d\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-05.png\"><img loading=\"lazy\" class=\"alignnone  wp-image-24311\" alt=\"facebook-pm-design-2b-exp-05\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-05.png\" width=\"646\" height=\"397\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-05.png 1076w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-05-300x184.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-05-1024x629.png 1024w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-06.png\"><img loading=\"lazy\" class=\"alignnone  wp-image-24312\" alt=\"facebook-pm-design-2b-exp-06\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-06.png\" width=\"744\" height=\"269\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-06.png 1240w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-06-300x108.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-06-1024x370.png 1024w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p>\u6b63\u5982\u4f60\u4eec\u770b\u5230\u7684\uff0c\u4e00\u65e6\u5b9a\u4e0b\u76ee\u6807\uff0c\u5e7f\u544a\u6295\u653e\u81ea\u7136\u53d8\u5f97\u6c34\u5230\u6e20\u6210\u3002\u4f18\u5316\u4ea7\u54c1\u4ea6\u662f\u5982\u6b64\uff0c\u780d\u6389\u4e0e\u6d41\u7a0b\u4e0d\u592a\u76f8\u5173\u7684\u5143\u7d20\u3001\u63d0\u9ad8\u9700\u8981\u91cd\u590d\u4f7f\u7528\u7684\u7ec4\u4ef6\u7684\u64cd\u4f5c\u6548\u7387\uff0c\u8fd9\u4e9b\u90fd\u662f\u56f4\u7ed5\u7740\u76ee\u6807\u5c55\u5f00\u7684\u3002\u800c\u8fd9\u4e2a\u76ee\u6807\u5bfc\u5411\u7684\u65b9\u6848\u4e5f\u5f88\u5feb\u88ab\u7ade\u54c1\u6240\u6a21\u4eff\u3002<\/p>\n<p>\u5c3d\u7ba1\u5c1a\u9700\u6253\u78e8\u7684\u90e8\u5206\u8fd8\u6709\u5f88\u591a\uff0c\u4f46\u76ee\u6807\u5bfc\u5411\u7684\u8bbe\u8ba1\u7406\u5ff5\u786e\u5b9e\u66f4\u80fd\u5e2e\u52a9B\u7aef\u4ea7\u54c1\u5e73\u8861\u6548\u7387\u548c\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-07.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-24313\" alt=\"facebook-pm-design-2b-exp-07\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-07.png\" width=\"154\" height=\"154\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-07.png 154w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-07-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-07-160x160.png 160w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\">3. \u590d\u6742\u878d\u5165\u7b80\u6d01\u2014\u2014\u5f20\u5f1b\u6709\u5ea6\uff0c\u5220\u7e41\u5c31\u7b80<\/span><\/h4>\n<p>\u6211\u4eec\u6e34\u671b\u4e3a\u590d\u6742\u7684B\u7aef\u4ea7\u54c1\u6ce8\u5165\u79d1\u6280\u611f\u548c\u6d1e\u5bdf\u529b\uff0c\u7136\u800c\u5728\u7b80\u6d01\u3001\u521b\u65b0\u548c\u5b9e\u7528\u4e4b\u95f4\u627e\u5230\u5e73\u8861\u70b9\u786e\u5b9e\u6ca1\u90a3\u4e48\u5bb9\u6613\u3002\u5c3d\u7ba1\u6781\u7b80\u5728C\u7aef\u5e02\u573a\u6380\u8d77\u4e86\u4e00\u573a\u9769\u547d\uff0c\u5b83\u4fc3\u4f7f\u7528\u6237\u4e13\u6ce8\u5728\u5f53\u524d\u7684\u6d41\u7a0b\u4e0a\u800c\u4e0d\u88ab\u5176\u5b83\u4fe1\u606f\u6240\u6253\u6270\uff0c\u4f46\u5728B\u7aef\u5e02\u573a\uff0c\u7528\u6237\u7684\u5206\u5316\u5374\u8981\u4e25\u91cd\u8bb8\u591a\u3002<\/p>\n<p>\u5bf9\u4e8eFacebook\u6765\u8bf4\u4ea6\u662f\u5982\u6b64\uff0c\u8bb8\u591a\u7528\u6237\u53ef\u80fd\u53ea\u662f\u6570\u5b57\u8425\u9500\u751a\u81f3\u662f\u8425\u9500\u884c\u4e1a\u7684\u65b0\u624b\uff0c\u4ed6\u4eec\u53ea\u662f\u60f3\u628a\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u63a8\u5e7f\u51fa\u53bb\uff0c\u8d8a\u7b80\u5355\u8d8a\u5feb\u8d8a\u597d\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u6765\u81ea\u5927\u516c\u53f8\u7684\u8425\u9500\u4e13\u5bb6\u4e5f\u662fFacebook\u6240\u670d\u52a1\u7684\u5bf9\u8c61\uff0c\u4ed6\u4eec\u9700\u8981\u7684\u5219\u662f\u66f4\u9ad8\u7ea7\u7684\u529f\u80fd\u3002<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u4e00\u8fb9\u662f\u5de5\u4f5c\u6d41\u7a0b\u7684\u5185\u5728\u590d\u6742\u6027\uff0c\u53e6\u4e00\u8fb9\u5219\u662f\u4e3a\u4e0d\u540c\u5c42\u6b21\u7684\u7528\u6237\u6d88\u9664\u4e0d\u5fc5\u8981\u7684\u5e72\u6270\uff0c\u5982\u4f55\u540c\u65f6\u6ee1\u8db3\u4e24\u8005\uff0c\u8fd9\u5bf9\u6211\u4eec\u800c\u8a00\u662f\u573a\u4e0d\u5c0f\u7684\u8003\u9a8c\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u4e0d\u8fc7\u300c\u91d1\u53d1\u59d1\u5a18\u6548\u5e94\u300d\uff08Goldilocks effect \uff09\u4e3a\u6211\u4eec\u5e26\u6765\u4e86\u542f\u793a\uff1a<\/p>\n<blockquote>\n<h5><span style=\"color: #0000ff;\">\u7406\u60f3\u7684\u89e3\u51b3\u65b9\u6848\u5fc5\u987b\u5f20\u5f1b\u6709\u5ea6\uff0c\u800c\u4e0d\u662f\u8d8b\u4e8e\u6781\u7aef\uff0c\u5177\u4f53\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u4e0d\u591f\u7b80\u6d01\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u7528\u4e0d\u6765\uff1b\u7136\u800c\u7b80\u6d01\u8fc7\u5ea6\u5bf9\u7528\u6237\u6765\u8bf4\u53c8\u53ef\u80fd\u4f1a\u5931\u53bb\u4ef7\u503c\u3002\u771f\u6b63\u7684\u96be\u70b9\u6b63\u5728\u4e8e\u6b64\uff0c\u6bcf\u4e2a\u7528\u6237\u7684\u5c42\u6b21\u90fd\u4e0d\u5c3d\u76f8\u540c\uff0c\u7528\u6237\u4f53\u9a8c\u52bf\u5fc5\u8981\u968f\u4e4b\u53d8\u5316\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u5e7f\u544a\u6295\u653e\u5bf9\u8c61\u7684\u8bbe\u7f6e\u6b63\u662f\u8fd9\u6837\u4e00\u4e2a\u4f8b\u5b50\u3002\u4ece\u529f\u80fd\u4e0a\u6765\u8bf4\uff0c\u5b83\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u65e0\u9650\u7684\u60f3\u8c61\u7a7a\u95f4\uff0c\u4f46\u8fd9\u4e5f\u8ba9\u5b83\u6210\u4e3a\u4e86Facebook\u5546\u4e1a\u4ea7\u54c1\u4e2d\u6700\u590d\u6742\u4ee5\u53ca\u5931\u8d25\u4ee3\u4ef7\u6700\u9ad8\u7684\u8bbe\u8ba1\u4e4b\u4e00\uff0c\u4e00\u65e6\u6211\u4eec\u65e0\u6cd5\u505a\u5230\u5220\u7e41\u5c31\u7b80\uff0c\u4f01\u4e1a\u5c06\u65e0\u6cd5\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u751a\u81f3\u4eba\u8d22\u4e24\u7a7a\uff0c\u90a3\u4e48Facebook\u5e7f\u544a\u5e73\u53f0\u5fc5\u5c06\u9971\u53d7\u8d28\u7591\u3002\u53cd\u4e4b\uff0cFacebook\u5e7f\u544a\u5e73\u53f0\u5219\u5c06\u540d\u58f0\u5927\u566a\u3002<\/p>\n<p>\u7ecf\u8fc7\u4e0d\u65ad\u7684\u4f18\u5316\u548c\u8c03\u6574\uff0c\u5982\u4eca\u8bbe\u7f6e\u6295\u653e\u5bf9\u8c61\u7684\u8bbe\u8ba1\u6216\u8bb8\u80fd\u591f\u79f0\u5f97\u4e0a\u5220\u7e41\u5c31\u7b80\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-08.png\"><img loading=\"lazy\" class=\"alignnone  wp-image-24314\" alt=\"facebook-pm-design-2b-exp-08\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-08.png\" width=\"744\" height=\"713\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-08.png 1240w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-08-300x287.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-08-1024x981.png 1024w\" sizes=\"(max-width: 744px) 100vw, 744px\" 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height=\"154\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-09.png 154w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-09-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-09-160x160.png 160w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\">4. 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&amp; Frequency\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-10.png\"><img loading=\"lazy\" class=\"alignnone  wp-image-24316\" alt=\"facebook-pm-design-2b-exp-10\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-10.png\" width=\"744\" height=\"291\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-10.png 1240w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-10-300x117.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-10-1024x400.png 1024w\" sizes=\"(max-width: 744px) 100vw, 744px\" 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class=\"alignnone  wp-image-24317\" alt=\"facebook-pm-design-2b-exp-11\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-11.png\" width=\"600\" height=\"829\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-11.png 1000w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-11-217x300.png 217w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/10\/facebook-pm-design-2b-exp-11-740x1024.png 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>\n<address>\u6587\u7ae0\u7f16\u8bd1\u6765\u6e90\uff1a<a href=\"http:\/\/www.jianshu.com\/p\/93a2c6202006#\" target=\"_blank\">\u7b80\u4e66<\/a><a href=\"http:\/\/www.jianshu.com\/p\/f2fc88160d32#\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u539f\u6587\u94fe\u63a5\uff1a<a href=\"https:\/\/medium.com\/elegant-tools\/facebook-s-four-business-design-principles-for-crafting-elegant-tools-581a7055dee8\" target=\"_blank\">https:\/\/medium.com<\/a><\/address>\n<address><span style=\"font-size: 14px; line-height: 1.5em;\"><span style=\"font-size: 14px; line-height: 1.5em;\">===================================================================================================================<\/span><\/span><\/address>\n<p><span style=\"color: #3366ff;\">\u4e0d\u77e5\u4e0d\u89c9UXRen\u793e\u533a\u5b98\u7f51\u5df2\u7ecf\u4e00\u5c81\u534a\u4e86\uff0c \u5728\u8fd9\u91cc\u5c0f\u7f16\u8981\u611f\u8c22\u90a3\u4e48\u4e00\u5982\u65e2\u5f80\u652f\u6301\u672c\u7ad9\u7684\u6cb9\u8336\u4eba\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">UXRen.cn\u6b22\u8fce\u6cb9\u8336\u4eba\u6295\u7a3f\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u8d44\u8baf\u3001\u7ebf\u7d22\u3001\u70b9\u5b50\u53ca\u5efa\u8bae\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u90ae\u7bb1\uff1a<a href=\"mailto:contact@13tech.com.cn\"><span style=\"color: #3366ff;\">contact@13tech.com.cn<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u6ce8\u660e\uff1a\u672c\u7ad9\u5185\u5bb9\u53ca\u6570\u636e\u90e8\u5206\u6765\u81ea\u4e92\u8054\u7f51\u53ca\u516c\u5f00\u6e20\u9053\uff0c\u5982\u6709\u4fb5\u6743\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\u3002<\/span> ===================================================================================================================<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8bd1\u8005\uff1a\u56db\u5200\u4e94\u4e09 &nbsp; 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