{"id":25266,"date":"2015-11-16T11:44:13","date_gmt":"2015-11-16T03:44:13","guid":{"rendered":"http:\/\/uxren.cn\/?p=25266"},"modified":"2016-11-28T11:47:49","modified_gmt":"2016-11-28T03:47:49","slug":"%e3%80%90%e4%ba%a7%e5%93%81%e5%88%86%e6%9e%90%e3%80%91growth-hacking%e8%ae%a9facebook%e9%a6%96%e9%a1%b55%e5%b9%b4%e6%9c%aa%e6%94%b9%e7%89%88%ef%bc%8c%e4%ba%ba%e4%ba%ba%e7%bd%91%e6%94%b9%e7%89%88","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=25266","title":{"rendered":"\u3010\u4ea7\u54c1\u5206\u6790\u3011Growth Hacking\u8ba9Facebook\u9996\u98755\u5e74\u672a\u6539\u7248\uff0c\u4eba\u4eba\u7f51\u6539\u7248\u81ea\u6398\u575f\u5893\u7684\u80cc\u540e\uff0c\u7f3a\u5c11\u7684\u662f\u4ec0\u4e48"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25295\" alt=\"facebook-hp-reversion-00\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-00.jpg\" width=\"638\" height=\"359\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-00.jpg 638w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-00-300x168.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a\u8983\u8d85\uff08\u516c\u4f17\u53f7\uff1a qc_empire\uff1b\u77e5\u4e4e\u4e13\u680f\uff1a\u8983\u8d85\u5e1d\u56fd\u5174\u4ea1\u53f2- \u5728\u5e0c\u671b\u7684\u7530\u91ce\u4e0a\uff09<\/p>\n<p>&nbsp;<\/p>\n<address>\u672c\u6587\u662f\u4f5c\u8005\u7684\u7cfb\u5217\u6587\u7ae0\uff1a\u63ed\u5f00 Growth Hacking \u7684\u795e\u79d8\u9762\u7eb1\u7684\u4e2d\u7bc7\uff0c\u60f3\u9605\u8bfb\u4e0a\u7bc7\u53ef\u70b9\u51fb\uff1a\u300a<a href=\"http:\/\/www.huxiu.com\/article\/126157\/1.html?f=member_article\" target=\"_blank\">\u5728\u5e2eFacebook\u5b9e\u73b0\u4e00\u5929\u518510\u4ebf\u7528\u6237\u5728\u7ebf\u7684Growth\u56e2\u961f\u5de5\u4f5c\uff0c\u6211\u90fd\u7ecf\u5386\u4e86\u4ec0\u4e48<\/a>\u300b\u3002<\/address>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u73b0\u5728\u6211\u4eec\u6765\u770b\u4ec0\u4e48\u662f Growth Hacking \uff1f\u6765\u770bWikipedia\u4e0a\u9762\u7684\u4ecb\u7ecd\uff1a<\/span><\/h4>\n<p>Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A\/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a &#8220;lean&#8221; launch that focuses on &#8220;growth first, budgets second.&#8221;Facebook, Twitter, LinkedIn, Airbnb and Dropbox are all companies that use growth hacking techniques.<\/p>\n<p>\u8fd9\u91cc\u6709\u51e0\u4e2a\u91cd\u70b9\u8bcd\u6c47\uff1acreativity\u3001analytical thinking &amp; social metrics\u3002\u53e6\u5916\u5728\u65b9\u6cd5\u4e0a\u6709\uff1aSEO\u3001web analytics\u3001 A\/B testing\u7b49\u3002\u6bd4\u8d77\u4f20\u7edf\u7684growth\u65b9\u6cd5\uff08\u6bd4\u5982\u6295\u653e\u5728\u7535\u89c6\u6216\u8005\u62a5\u7eb8\u4e0a\u6295\u653e\u5e7f\u544a\uff09\u6765\u8bf4\uff0cgrowth hacker\u4eec\u66f4\u52a0\u4e13\u6ce8\u4e8e\u4f7f\u7528\u4f4e\u6210\u672c\u9ad8\u6570\u636e\u5316\u548c\u521b\u65b0\u6027\u7684\u529e\u6cd5\u3002<\/p>\n<p>\u8bf4\u4e86\u8fd9\u4e48\u591a\u7406\u8bba\u7684\u4e1c\u897f\uff0c\u96be\u514d\u67af\u71e5\uff0c\u4e0b\u9762\u89e3\u91ca growth hacking \u4e2d\u7684\u51e0\u4e2a\u8981\u70b9\uff0c\u540c\u65f6\u914d\u4e0a\u4e00\u4e9b\u7ecf\u5178\u6848\u4f8b\u7684\u5206\u6790\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Data Driven \u7684\u610f\u8bc6<\/span><\/h4>\n<p>Data Driven \u8868\u793a\u201c\u7528\u6570\u636e\u8bf4\u8bdd\u201d\uff1a\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u548c\u8fd0\u8425\u4e0a\u7684\u51b3\u5b9a\u4ee5\u6700\u7ec8\u7684\u6570\u636e\u7ed3\u679c\u4e3a\u51c6\uff0c\u4e0d\u56e0\u4e3a\u67d0\u4eba\u7684\u5b98\u5927\uff0c\u67d0\u4eba\u662fboss\uff0c\u6216\u8005\u67d0\u4eba\u8bb2\u9053\u7406\u80fd\u529b\u5f3a\u800c\u5de6\u53f3\u6700\u540e\u7684\u51b3\u5b9a\u3002\u628a\u8fd9\u4e2a\u7eb2\u8981\u653e\u5728\u7b2c\u4e00\u4f4d\uff0c\u56e0\u4e3a\u8fd9\u662f\u524d\u63d0\uff0c\u4e5f\u662fgrowth hacking\u5f97\u4ee5\u6267\u884c\u7684\u57fa\u7840\u3002\u8fd9\u4e2a\u9053\u7406\u8bf4\u8d77\u6765\u5f88\u5bb9\u6613\uff0c\u4f46\u662f\u771f\u6b63\u505a\u8d77\u6765\u5374\u662f\u975e\u5e38\u96be\u3002<\/p>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u5bf9\u4e8e\u6280\u672f\u7ec6\u8282\u7684\u9610\u8ff0\u5f88\u591a\uff0c\u4e3a\u4e86\u907f\u514d\u67af\u71e5\uff0c\u6211\u4ece\u4e00\u4e2a\u6848\u4f8b\u5f00\u59cb\u8bf4\u8d77\u3002<\/p>\n<p>\u4f17\u8bf4\u5468\u77e5\uff1aFacebook \u4ee5<span style=\"color: #3366ff;\"><strong> move fast and break things<\/strong> <\/span>\u8457\u79f0\uff0c\u5f3a\u8c03 Hack \u7cbe\u795e\uff0c\u901a\u4fd7\u8bf4\u6765\u5c31\u662f\uff1a<\/p>\n<blockquote>\n<h5>\u5c11\u5e9f\u8bdd\uff0c\u5148\u52a8\u624b\u5e72\u51fa\u6765\u518d\u8bf4\uff01<\/h5>\n<\/blockquote>\n<p>Facebook\u57282010\u5e74\u7684\u9996\u9875\u5982\u4e0b\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-01.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25280\" alt=\"facebook-hp-reversion-01\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-01.jpg\" width=\"600\" height=\"447\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-01.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-01-300x223.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u800c2015\u5e74\u7684\u4eca\u5929Facebook\u9996\u9875\u5982\u4e0b\uff1a\uff08\u5341\u4e00\u521a\u622a\u7684\uff09<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-02.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25281\" alt=\"facebook-hp-reversion-02\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-02.jpg\" width=\"600\" height=\"468\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-02.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-02-300x234.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u53ef\u4ee5\u770b\u51fa\uff0c\u9664\u4e86\u4e00\u4e9b\u7ec6\u5c0f\u5730\u65b9\uff0c\u603b\u4f53\u7ed3\u6784\u548cUI\u57fa\u672c\u6ca1\u6709\u53d8\u5316\u3002\u8fd9\u5728\u5982\u6b64\u5d07\u5c1a\u5feb\u901f\u8fed\u4ee3\u7684\u516c\u53f8\u91cc\u5176\u5b9e\u662f\u96be\u4ee5\u60f3\u8c61\u7684\u3002\u4f46\u662f\u4e8b\u5b9e\u662f\uff1a<\/p>\n<blockquote>\n<h5>\u5728\u8fd9\u4e94\u5e74\u7684\u65f6\u95f4\u91cc\uff0cFacebook\u4e0d\u6b62\u4e09\u6b21\u66fe\u5c1d\u8bd5\u53bb\u6539\u7248 news feed\uff0c\u4e5f\u5c31\u662f\u505a\u4e00\u4e2a\u4f20\u8bf4\u4e2d\u7684 news feed 2.0\u3002<\/h5>\n<\/blockquote>\n<p>5\u5e74\u8bd5\u8fc7\u5404\u79cd\u65b9\u6848\uff0c\u6bd4\u5982 Newspaper \u6837\u5f0f\uff0c\u6bd4\u5982 Clipboard \u6837\u5f0f\uff0c\u6bd4\u5982 \u4e24\u5217\u6a21\u62dftimeline \u7684\u6837\u5f0f\u7b49\u7b49\uff0c\u867d\u7136\u90fd\u5b9e\u73b0\u4e86\u51fa\u6765\uff0c\u4f46\u90fd\u56e0\u4e3a\u6570\u636e\u539f\u56e0\u6ca1\u6709\u4e0a\u7ebf\u3002<\/p>\n<p>\u6700\u5927\u7684\u4e00\u6b21\u5c1d\u8bd5\u51fa\u73b0\u57282012\u5e74\uff1a\u5f53\u5e74\u7684VP Sam Lessin \u5e26\u7740FB\u9635\u4e2d\u9876\u5c16\u7684\u51e0\u4e2a designer, engineer \u548c PM \u5f00\u59cb\u7740\u624b\u8fdb\u884c\u65b0\u7248\u672c\u7684 Facebook WWW\u9996\u9875\u7684\u5347\u7ea7\u3002\u7ecf\u8fc7\u5927\u534a\u5e74\u7684\u8fed\u4ee3\u548c\u6d4b\u8bd5\uff0c\u4ee5\u53ca\u5185\u90e8\u53d1\u5e03\uff0c\u65b0\u7248\u7684\u9996\u9875\u5df2\u7ecf\u51c6\u5907\u5c31\u7eea\u3002<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-03.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25282\" alt=\"facebook-hp-reversion-03\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-03.jpg\" width=\"600\" height=\"413\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-03.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-03-300x206.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<address>\u72b9\u5982\u4e0a\u56fe\u8fd9\u6837\uff1a\u8fd9\u91cc\u6700\u5927\u7684\u6539\u8fdb\u662f\uff1a\u5de6\u4fa7\u4e4b\u524d\u7684\u7e41\u6742\u7684\u5bfc\u822a\u680f\u53d8\u5f97\u6e05\u723d\u7b80\u6d01\uff0cfeed story\u91cc\u9762\u7684\u56fe\u7247\u88ab\u52a0\u5f3a\uff0c\u56e0\u4e3adesigner\u8ba4\u4e3a\u56fe\u7247\u662f\u6574\u4e2anews feed\u4e2d\u6700\u4e3a\u5438\u5f15\u4eba\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u5e94\u8be5\u52a0\u5f3a\uff01\u7136\u540e\u6574\u4e2a\u9875\u9762\u8d70\u6241\u5e73\u5316\u8def\u7ebf\uff0c\u548c\u79fb\u52a8\u4e0a\u7684\u5bfc\u822a\u680f\u4fdd\u6301\u4e00\u81f4\uff08\u548c\u684c\u9762\u548c\u79fb\u52a8\u7684\u9875\u9762\u4fdd\u6301 consistent\uff0c\u5e76\u4e14\u4e0a\u56fe\u5de6\u4fa7\u5bfc\u822a\u680f\u9f20\u6807\u79fb\u4e0a\u53bb\u540e\u6709\u975e\u5e38\u5e73\u6ed1\u7684\u52a8\u753b\u6548\u679c\uff09\u3002<\/address>\n<p>\u8fd9\u4e2a\u7248\u672c\u8ba9\u4eba\u89c9\u5f97\u9875\u9762\u7115\u7136\u4e00\u65b0\uff0c\u6709medium.com\u7684\u6781\u7b80\u98ce\u3002\u7279\u522b\u662f\u4f60\u5bf9\u7740\u8fd9\u4e2a\u65b0\u7248\u9875\u9762\u770b\u4e865\u5206\u949f\u540e\uff0c\u518d\u4f1a\u8fc7\u53bb\u770b\u4e00\u526f\u539f\u7248\u7684news feed\u56fe\uff0c\u4f60\u4f1a\u89c9\u5f97\u4e0a\u4e00\u7248\u7684news feed UI\u5c31\u72b9\u5982\u4e0a\u4e2a\u4e16\u7eaa\u7684\u4ea7\u54c1\u4e00\u6837\u3002\u4ee5\u4e0a\u7684\u5206\u6790\u662f\u5178\u578b\u7684\u6309\u7167\u4eba\u7c7b\u903b\u8f91\u4e3a\u51fa\u53d1\u70b9\uff0c\u800c\u975e data driven\u3002<\/p>\n<p>\u611f\u89c9\u5c31\u662f\uff1a\u4e00\u5207\u90fd\u663e\u5f97\u5982\u6b64\u5408\u7406\uff0c\u89c2\u70b9\u5982\u6b64\u8ba9\u4eba\u6298\u670d\u3002<\/p>\n<p>\u6309\u7167FB\u7684\u4f20\u7edf\uff0c\u8fd9\u4e48\u5927\u7684\u6539\u7248\u4e0d\u4ec5\u8981\u8fc7 Zuck review\uff0c\u8fd8\u8981\u7070\u5ea6\u53d1\u5e03\u5230\uff1a<\/p>\n<blockquote>\n<h5>1% -&gt; 2% -&gt; 5% -&gt; 10% &#8230; \u5230\u7528\u6237\u90a3\u91cc\u3002<\/h5>\n<\/blockquote>\n<p>\u9879\u76ee\u7ec4\u7684\u4eba\u4f1a\u5bc6\u5207\u5173\u6ce8\u76f8\u5e94\u7684\u6570\u636e\uff1a<\/p>\n<blockquote>\n<h5>\u6bd4\u5982 DAU\uff08\u65e5\u6d3b\uff09\u3001user engagement\uff08\u53c2\u4e0e\u5ea6\uff09\uff0c\u6bd4\u5982 ads impression\uff08\u5e7f\u544a\u7684\u663e\u793a\u5ea6\uff09\u7b49\u9632\u6b62\u6709\u4efb\u4f55\u610f\u6599\u4e4b\u5916\u7684\u6570\u636e\u4e0b\u6ed1\u3002<\/h5>\n<\/blockquote>\n<p>\u53ef\u60dc\u4e0d\u5e78\u7684\u662f\uff1a\u4ece release rate \u4e3a 1% \u5f00\u59cb\uff0c\u4e00\u76f4\u5230 5%\u7684\u65f6\u5019\uff0c\u65b0\u7248news feed\u5f00\u542f\u7684\u7528\u6237\u7fa4\u91cc\u5404\u9879\u6570\u636e\u6307\u6807\u90fd\u5728\u4e0b\u6ed1\u3002\u5f00\u59cb\u4ee5\u4e3a\u662f\u6570\u636e\u91c7\u96c6\u6216\u8005\u5c55\u793a\u7684\u7a0b\u5e8f\u91cc\u6709bug\uff0c\u53bb\u67e5\uff0c\u6ca1\u6709\uff1b\u540e\u6765\u4ee5\u4e3a\u662f\u7528\u6237\u5bf9\u4e8e\u65b0\u754c\u9762\u6ca1\u6709\u9002\u5e94\u800c\u51fa\u73b0\u7684\u77ed\u6682\u6296\u52a8\uff0c\u7ee7\u7eed\u505a\u5c0f\u4f18\u5316\uff0c\u540c\u65f6\u6162\u6162\u5f00\u653e\u5230\u66f4\u591a\u7528\u6237\u3002\u8fd9\u6837\u53c8\u8fc7\u4e86\u4e09\u4e2a\u6708\uff0c\u7528\u6237\u6bd4\u4f8b\u4e00\u5ea6\u5f00\u5230\u4e86 12%\u3002\u56e0\u4e3a\u6bd5\u7adf\u8fd9\u4e2a\u9879\u76ee\u662f Sam \u7ec4\u63a5\u8fd1\u4e00\u5e74\u7684\u503e\u529b\u52aa\u529b\uff0c\u6240\u6709\u4eba\u90fd\u5e0c\u671b\u65b0\u7248\u7684news feed\u53ef\u4ee5\u5f00\u653e\u7ed9\u6240\u6709\u7684\u7528\u6237\u3002\u4f46\u662f data dashboard \u4e0a\u7684\u6570\u636e\u4f9d\u7136\u5f88\u96be\u770b\uff0c\u5bf9\u4e8e\u90a3 12% \u7684\u7528\u6237<strong><span style=\"color: #3366ff;\">\uff0c<span style=\"text-decoration: underline;\">engagement \uff08\u53c2\u4e0e\u5ea6\uff09\u548c session length\uff08\u5728\u7ebf\u65f6\u957f\uff09<\/span><\/span><\/strong>\u90fd\u4e0b\u964d\u5f88\u660e\u663e\uff0c\u8fd9\u4e5f\u76f4\u63a5\u5bfc\u81f4<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><strong> ads impression\uff08\u5e7f\u544a\u6295\u653e\uff09\u4ee5\u53ca revenue\uff08\u8425\u6536\uff09<\/strong><\/span><\/span>\u5bf9\u4e8e\u8fd9\u90e8\u5206\u7528\u6237\u7684\u4e0b\u964d\u3002<\/p>\n<blockquote>\n<h5>All of these impacts are just unacceptable!<\/h5>\n<\/blockquote>\n<p>\u7ecf\u8fc7\u4e09\u4e2a\u6708\u7684\u6e38\u8bf4\u548c\u4f18\u5316\uff0c\u6570\u636e\u8fd8\u662f\u65e0\u6cd5\u6539\u5584\uff0cSam\u54e5\u6700\u7ec8\u53ea\u80fd\u4f4e\u5934\u3002Zuck\u548c\u6574\u4e2a E team \u51b3\u5b9a\u4e0d\u518d\u8fdb\u884c\u5c1d\u8bd5\u65b0\u7248news feed\uff0c\u4e4b\u524d\u88ab\u5f00\u542f\u7684 12% \u7528\u6237\u5168\u90e8\u88abroll back\u3002Facebook\u5728100%\u7684\u7528\u6237\u7ec4\u4e2d\u56de\u5f52\u5230\u4e4b\u524d\u7684\u7248\u672c\uff0c\u53ea\u662f\u5728\u5c40\u90e8\u501f\u9274\u65b0\u7248\u754c\u9762\u7684\u53ef\u53d6\u4e4b\u5904\uff0c\u5c0f\u89c4\u6a21\u5730\u4f18\u5316\uff08\u8fd9\u4e9b\u4f18\u5316\u4e5f\u8981\u8fdb\u884c\u7070\u5ea6\u53d1\u5e03\u548c\u6570\u636e\u9a8c\u8bc1\uff09\u3002<\/p>\n<p>\u8fd9\u6b21\u7684WWW\u4e3b\u9875\u6539\u7248\u7684\u5c1d\u8bd5\u5927\u6982\u82b1\u8d39\u4e86Facebook 30\u4eba\u7684\u7cbe\u82f1\u56e2\u961f\u63a5\u8fd1\u4e00\u5e74\u7684\u5de5\u4f5c\uff0c\u8fd9\u5bf9\u4e8eFacebook\u6765\u8bf4\u6295\u5165\u4e0d\u7b97\u5c0f\u3002Sam\u54e5\u7684\u8fa9\u8bba\u548c\u201c\u5ffd\u60a0\u201d\u80fd\u529b\u4e5f\u582a\u79f0\u4e00\u6d41\uff0c\u4f46\u662f\u6240\u6709\u8fd9\u4e00\u5207\u5728\u6570\u636e\u7ed3\u679c\u9762\u524d\u90fd\u5fc5\u987b\u4f4e\u5934\u3002<\/p>\n<p>Data driven \u8fd9\u4e00\u7eb2\u9886\u5728Facebook\u7684\u8d2f\u5f7b\u7a0b\u5ea6\u53ef\u89c1\u4e00\u6591\u3002\u5f53\u7136Facebook\u81ea\u5df1\u4e5f\u7ed9\u4e88\u4ed6\u4eec\u9879\u76ee\u7ec4\u8db3\u591f\u7684\u8010\u5fc3\u548c\u65f6\u95f4\uff0c\u5b81\u613f\u625b\u77403\u4e2a\u6708\u7684revenue\u4e0a\u6682\u65f6\u635f\u5931\u8ba9\u4ed6\u4eec\u6765\u4f18\u5316\u81ea\u5df1\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u4e8b\u60c5\u5927\u6982\u5c31\u8fd9\u6837\u8fc7\u53bb\u4e86\uff0cFacebook\u53c8\u6062\u590d\u4e86\u5f80\u65e5\u7684\u5e73\u9759\u3002\u7528\u6237\u4eec\u56de\u5230\u81ea\u5df1\u4e60\u60ef\u7684\u8001\u754c\u9762\uff0c\u800cFacebook\u7684\u7a0b\u5e8f\u5458\u4eec\u53c8\u5f00\u59cb\u5728\u5404\u81ea\u7684\u9879\u76ee\u4e0a\u5fd9\u788c\u7740\u3002\u53c8\u662f\u4e09\u4e2a\u6708\u8fc7\u540e\uff0c\u8983\u8d85\u5c0f\u9b54\u738b\u60ca\u8bb6\u5730\u53d1\u73b0\uff1a\u4eba\u4eba\u7f51\u6539\u7248\u4e86\uff01\u4eba\u4eba\u5ba3\u5e03\u5185\u6d4b\u81ea\u5df1\u7684\u65b0\u7248 WWW\u9996\u9875\uff0c\u7f8e\u5176\u540d\u66f0 \u4eba\u4eba\u7f51 V8\u7248\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-04.jpg\"><img loading=\"lazy\" alt=\"facebook-hp-reversion-04\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-04.jpg\" width=\"600\" height=\"447\" \/><\/a><\/p>\n<p>\u4f7f\u7528\u4e4b\u540e\uff0c\u6211\u7684\u7b2c\u4e00\u611f\u89c9\u5c31\u662f\uff1aWhat the fuck! \u8fd9\u548cFacebook\u4e4b\u524d\u6539\u7248\u7684 WWW\u9996\u9875\u5b9e\u5728\u662f\u592a\u50cf\u4e86\u3002\u5bb9\u6211\u518d\u8d34\u4e00\u6b21\u65b0\u7248Facebook\uff1a<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-05.jpg\"><img loading=\"lazy\" alt=\"facebook-hp-reversion-05\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-05.jpg\" width=\"600\" height=\"413\" \/><\/a>\u00a0<\/span><\/p>\n<p>\u5bf9\u6bd4\u4e0a\u4e0b\u4e24\u56fe\uff0c\u4e00\u6837\u7684\u754c\u9762\uff0c\u4e00\u6837\u7684\u5bfc\u822a\u680f\uff0c\u9664\u4e86\u989c\u8272\u98ce\u683c\u4e0d\u4e00\u81f4\u3002<\/p>\n<p>\u6211\u4e00\u65b9\u9762\u4f69\u670d\u4eba\u4eba\u7f51\u4ea7\u54c1\u7ecf\u7406\u4eec\u654f\u9510\u7684\u55c5\u89c9\u548c\u6d1e\u5bdf\u529b\uff0c\u7adf\u7136\u57284-5\u4e2a\u6708\u7684\u65f6\u95f4\u5185\u5c31\u628aFacebook\u7684\u4e00\u4e2a\u8bd5\u9a8c\u7248\u672c\u8fd9\u4e48\u5feb\u5730&#8221;\u501f\u9274&#8221;\u8fc7\u6765\uff1b\u53e6\u4e00\u65b9\u9762\u6211\u4eff\u4f5b\u770b\u5230\u4e00\u51fa\u60b2\u5267\u6b63\u5728\u4e0a\u6f14\u3002\u56e0\u4e3a\u8fd9\u4e00\u4e2a\u5927\u6539\u7248\u7684\u754c\u9762\u5bf9\u4e8e\u7528\u6237\u6570\u636e\u7684\u635f\u4f24\u5982\u6b64\u4e4b\u5927\uff0c\u8fdeZuck\u90fd\u4e0d\u5f97\u4e0d\u5fcd\u75db\u5272\u7231\uff0c\u653e\u5f03\u9879\u76ee\u7ec4\u63a5\u8fd1\u4e00\u5e74\u7684\u52aa\u529b\u3002\u4eba\u4eba\u7f51\u8fd9\u4e48\u57cb\u5934\u4e00\u6284\u5c82\u4e0d\u662f\u81ea\u6398\u575f\u5893\uff1f<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u5f53\u65f6Facebook\u5df2\u7ecf\u5168\u9762\u5730\u653e\u5f03\u65b0\u7248\u9996\u9875UI\u597d\u51e0\u4e2a\u6708\u4e86\uff0c\u6240\u4ee5\u5f88\u591a\u56fd\u5185\u535a\u5ba2\u4e0a\u5f00\u59cb\u8bf4\u4eba\u4eba\u7f51\u5df2\u7ecf\u6446\u8131\u5bf9\u4e8eFacebook\u7684\u50cf\u7d20\u7ea7\u6284\u88ad\u2026\u2026<\/p>\n<p>\u6211\u4e4b\u524d\u770b\u5230\u77e5\u4e4e\u4e0a\u4e00\u4e9b\u4eba\u56de\u7b54\uff0c\u8bf4\u4eba\u4eba\u7f51\u91cc\u9762\u8fc7\u4ea7\u54c1\u9700\u6c42\u7684\u662f\uff1a<\/p>\n<ul>\n<li>Manager\uff1a\u4e3a\u4ec0\u4e48\u8981\u505a\u529f\u80fdA\uff1f<\/li>\n<li>PM\uff1a\u56e0\u4e3a\u672c\u571f\u7528\u6237\u5982\u4f55 blablabla\uff0c\u8fd9\u4e2a\u529f\u80fd\u5982\u4f55\u597dblabla\uff0c\u5982\u4f55\u80fd\u66f4\u597d\u6ee1\u8db3\u7528\u6237\u9700\u6c42blabla\u2026\u2026<\/li>\n<li>Manager\uff1a\u90a3FB\u6709\u6ca1\u6709\u8fd9\u4e2a\u529f\u80fd\uff1f<\/li>\n<li>PM\uff1a\u8c8c\u4f3c\u6728\u6709\u3002<\/li>\n<li>Manager\uff1a\u90a3\u8fd9\u4e2a\u529f\u80fd\u5f00\u53d1\u5148\u6682\u505c\u3002\u4f60\u518d\u56de\u53bb\u591a\u60f3\u60f3\u3002\u53e6\u5916\u4f60\u8981\u591a\u82b1\u8111\u7b4b\u60f3\u60f3\u4e3a\u4ec0\u4e48FB\u4e0d\u8fd9\u4e48\u505a\u3002<\/li>\n<li>PM\uff1a\u3002\u3002\u3002<\/li>\n<li>Manager\uff1a\u4e0b\u4e00\u4e2a\u3002\u529f\u80fdB\u4e3a\u4ec0\u4e48\u8981\u4e0a\uff1f<\/li>\n<li>PM2\uff1a\u56e0\u4e3a\u8fd9\u4e2a\u529f\u80fdFacebook\u4e0a\u6709\u4e86\uff0c\u4e0a\u4e2a\u6708\u521a\u51fa\u6765\u7684\u3002<\/li>\n<li>Manager\uff1a\u597d\u7684\uff0c\u90a3\u4e0a\uff01<\/li>\n<li>PM2\uff1aYes\uff01:-D<\/li>\n<\/ul>\n<p>\u6211\u60f3\u4eba\u4eba\u7f51\u5f88\u53ef\u80fd\u662f\u6ca1\u6709\u5f88\u5168\u9762\u7684\u76d1\u63a7\u548c\u7070\u5ea6\u53d1\u5e03\uff0c\u4ea6\u6216\u662f\u6709\u5de5\u5177\u4f46\u662f\u91cc\u9762\u7684\u7ba1\u7406\u56e2\u961f\u6ca1\u6709 data driven \u7684\u610f\u8bc6\u3002\u8981\u4e0d\u7136\u4ed6\u4eec\u4f1a\u53d1\u73b0\u81ea\u5df1\u7684V8\u4e0a\u7ebf\u540e\u5404\u9879\u6570\u636e\u6307\u6807\u7684\u4e0b\u964d\uff08\u6216\u8005\u52a0\u901f\u4e0b\u964d\uff09\u3002<\/p>\n<p>\u6700\u540e\u9644\u5e26\u6211\u5728svbtle\u4e0a\u770b\u5230\u4e00\u4e2ablog\u91cc\u5199\u7684\u8bdd\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-06.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25287\" alt=\"facebook-hp-reversion-06\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-06.jpg\" width=\"600\" height=\"307\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-06.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-06-300x153.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h5><span style=\"color: #3366ff;\">\u6700\u53d7\u542f\u53d1\u7684\u8bdd\uff1a<\/span><\/h5>\n<ol>\n<li>&#8220;We&#8217;re blind. It doesn&#8217;t matter what any individual person thinks about something new. Everything must be tested.&#8221;:<br \/>\n&#8212; \u5373\u4f7f\u50cf Facebook \u8fd9\u6837\u7684\u822a\u6bcd\uff0c\u5728\u521b\u4e1a\u7684\u5927\u6d77\u91cc\u8fd8\u662f\u72b9\u5982\u201c\u76f2\u4eba\u201d\u4e00\u6837\uff0c\u5f88\u591a\u4ea7\u54c1\u7684\u6539\u52a8\u6ca1\u4eba\u771f\u6b63\u77e5\u9053\u65b9\u5411\u5230\u5e95\u5728\u54ea\u513f\u3002\u6240\u4ee5\u8fd9\u91cc\u91c7\u7528\u7684\u65b9\u5f0f\u5c31\u662f &#8220;Everything must be tested&#8221;\u3002\u5728\u7070\u5ea6\u53d1\u5e03\u540e\uff0cdata dashboard + A\/B testing \u5c31\u72b9\u5982\u822a\u6bcd\u4e0a\u7684\u96f7\u8fbe\u6216\u8005\u58f0\u7eb3\u4e00\u6837\uff0c\u5bf9\u4e8e\u65b9\u5411\u548c\u822a\u7ebf\u8d77\u5230\u9a8c\u8bc1\u4f5c\u7528\u3002<\/li>\n<li>\u00a0&#8220;We throw out an idea, and when the data comes back we look at the numbers. Whatever goes up, that&#8217;s what we do. We are slaves to the numbers.&#8221;<br \/>\n\u5f53\u6211\u4eec\u6709\u4efb\u4f55\u4ea7\u54c1\u4e0a\u7684\u8bd5\u9a8c\u6027\u7684\u60f3\u6cd5\u65f6\uff0c\u6211\u4eec\u5148\u505a\u8bd5\u9a8c\uff0c\u7070\u5ea6\u53d1\u5e03\u5230\u5c11\u91cf\u7528\u6237\uff0c\u770b\u53cd\u9988\u7684\u6570\u636e\u5982\u4f55\u3002\u8fd9\u53e5\u8bdd\u540e\u534a\u90e8\u5206\u591a\u591a\u5c11\u5c11\u6709\u70b9 pessimistic\uff08\u60b2\u89c2\uff09&#8212; \u6211\u4eec\u662f\u6570\u636e\u7684\u5974\u96b6\uff0c\u6216\u8005\u8bf4\u6211\u4eec\u5e94\u8be5\u656c\u754f\u6570\u636e\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u6570\u636e\u91c7\u96c6\uff08Data Infrastructure\uff09 &amp; \u6570\u636e\u5c55\u793a\u9875\u9762\uff08Data Dashboard\uff09<\/span><\/h4>\n<p>Data Driven \u7684\u610f\u8bc6\u5e94\u8be5\u4ecefounding team\u5c31\u88ab\u91cd\u89c6\uff0c\u800c\u8fd9\u4e00\u5207\u7684\u524d\u63d0\u662f\u62e5\u6709\u826f\u597d\u7684\u6570\u636e\u91c7\u96c6\uff08data infrastructure\uff09\u548c\u6570\u636e\u5c55\u793a\u9875\u9762\uff08data dashboard\uff09\u3002<\/p>\n<p>\u521a\u8fdb\u5165Facebook\u7684\u7b2c\u4e00\u5929\uff0cHR\u7ed9\u6211\u4eec\u5c55\u793aFacebook\u7684Data Dashboard\uff0c\u4e0a\u9762\u6709\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u5404\u79cd\u6570\u636e\uff0c\u6bd4\u5982\u8bf4\uff1a<\/p>\n<blockquote>\n<h5>\u6708\u6d3b\u8dc3\u7528\u6237\uff08monthly active user\uff09\u3001\u65e5\u6d3b\u8dc3\uff08daily active user\uff09\u3001\u7528\u6237\u53c2\u4e0e\u5ea6\uff08user engagement\uff09\uff1b<\/h5>\n<h5>\u6bcf\u4e00\u4e2a\u5177\u4f53\u7684\u529f\u80fd\u7684\u6d3b\u8dc3\u7a0b\u5ea6\uff08\u6bd4\u5982\uff1aPhotos\u7528\u6237\uff0cgroup\u7528\u6237\uff0cpublic page\u7528\u6237\u7b49\uff09\u3002<\/h5>\n<h5>\u6bcf\u4e2a\u5177\u4f53\u7684\u6570\u636e\u53c2\u6570\u70b9\u8fdb\u53bb\uff0c\u8fd8\u53ef\u4ee5\u770b\u6bcf\u6bb5\u65f6\u95f4\uff08\u6bd4\u5982\u8fd9\u4e2a\u6708\uff0c\u4eca\u5e74\u4ee5\u6765\u7b49\uff09\u5185\u7684\u8be6\u7ec6\u53d8\u5316\uff0c \u53e6\u5916\u8fd8\u6709\u5206\u56fd\u5bb6\u548c\u5730\u533a\u7684\u7edf\u8ba1\u3002<\/h5>\n<h5>\u603b\u4e4b\uff0c\u5e94\u6709\u5c3d\u6709\uff0c\u5c31\u597d\u50cf\u4e00\u4e2a\u80a1\u7968\u7684\u67e5\u8be2\u7cfb\u7edf\u4e00\u6837\u3002<\/h5>\n<\/blockquote>\n<p>\u8fd9\u5c31\u53cd\u6620\u51fa\u6765 growth hacking \u6700\u57fa\u7840\u7684\u4e00\u6b65\uff1a<\/p>\n<blockquote>\n<h5>\u5efa\u7acb\u5b8c\u5584\u7684 Data dashboard\uff08\u6570\u636e\u6536\u96c6\u548c\u5c55\u793a\u9875\uff09\uff0c\u7136\u540e\u786e\u5b9a\u5173\u4e8e\u589e\u957f\u7684 key metrics\uff08\u6838\u5fc3\u6307\u6807\uff09\u3002<\/h5>\n<h5>\u57fa\u7840\u6570\u636e\u6307\u6807\u5305\u62ec\uff1a\u7f51\u9875\u7684 page views\u3001user views\uff0c\u800capp\u4e00\u822c\u770b downloads\u3001daily active users\u3001weekly active users\u7b49\u7b49\uff0c\u540c\u65f6\u8fd8\u6709\u7528\u6237\u5728\u7f51\u9875\u6216\u8005app\u4e0a\u7684\u5728\u7ebf\u65f6\u957f\u3002<\/h5>\n<\/blockquote>\n<p>\u8fd9\u4e9b\u57fa\u7840\u6570\u636e\u9875\u4e00\u822c\u5728\u73b0\u5728\u6d41\u884c\u7684\u6570\u636e\u7edf\u8ba1\u5e73\u53f0\u9ed8\u8ba4\u6536\u96c6\u548c\u663e\u793a\uff08\u6bd4\u5982\u53cb\u76df\u3001\u767e\u5ea6\u7edf\u8ba1\u4e4b\u7c7b\u7684\uff09\u3002<\/p>\n<p>\u53e6\u5916\u9700\u8981\u5f3a\u8c03\u7684\u5c31\u662f\u9664\u4e86\u4e0a\u9762\u63d0\u5230\u7684\u8fd9\u4e9b\u57fa\u7840\u6570\u636e\u4e4b\u5916\uff0c\u4e00\u4e2a\u516c\u53f8\u8fd8\u5e94\u8be5\u4e13\u95e8\u82b1\u65f6\u95f4\u6765\u603b\u7ed3\u81ea\u5df1\u4e1a\u52a1\u7279\u6709\u7684\u6570\u636e\u6307\u6807\u3002\u4e00\u822c\u8bf4\u6765\uff0capp\u5206\u4e3a\u4e24\u7c7b\uff1a<\/p>\n<ul>\n<li>\n<h5>Transactional App\uff1a\u4ea4\u6613\u578b\u5e94\u7528\u3002<\/h5>\n<p>\u4e5f\u5c31\u662f\u8fd9\u4e2aapp\u53ea\u662f\u4e00\u4e2a\u7535\u5546\u4ea7\u54c1\u7684\u9500\u552e\u6e20\u9053\uff0capp\u7684\u5c5e\u6027\u4ee5\u5356\u4e1c\u897f\u4e3a\u4e3b\uff0c\u6bd4\u5982 Amazon\u3001\u4eac\u4e1c\u3001\u6dd8\u5b9d\uff1b<\/li>\n<li>\n<h5>Product App\uff1a\u4ea7\u54c1\u578b\u5e94\u7528\u3002<\/h5>\n<p>\u8fd9\u7c7bapp\u81ea\u5df1\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u4ea7\u54c1\uff0c\u6bd4\u5982\uff1aFacebook\u3001Nice\u3001Quip\u3001\u4eca\u65e5\u5934\u6761\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u4ea4\u6613\u578bapp\uff0c\u4e00\u822c\u6765\u8bf4 key metrics \u6bd4\u8f83\u770b\u91cd\u7684\u662f\uff1a\u201c Conversion Rate\u201d \u8f6c\u5316\u7387 \u548c \u201cBasket Value\u201d \u5ba2\u5355\u4ef7\u3002\u800c\u5bf9\u4e8e\u4ea7\u54c1\u578bapp\uff0c\u5219\u66f4\u52a0\u770b\u91cd\u5b83\u7684\u65e5\u6d3b\u3001\u6708\u6d3b\u3001\u7528\u6237\u7559\u5b58\u5ea6\u3001\u5728\u7ebf\u65f6\u957f\uff0c\u8fd8\u6709\u8fde\u7eed\u767b\u5f55\u5929\u6570\u4e4b\u7c7b\u7684\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-07.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25289\" alt=\"facebook-hp-reversion-07\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-07.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-07.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-07-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e00\u4e9b\u8f76\u4e8b\uff1a<\/span><\/h4>\n<p>1\u3001\u9065\u60f3\u5f53\u5e74\uff082005-2007\uff09\uff1aMySpace \u548c\u5176\u4ed6\u4e00\u4e9b\u793e\u4ea4\u7f51\u7ad9\u90fd\u662f\u5173\u6ce8\u5728\u81ea\u5df1\u7684\u6ce8\u518c\u7528\u6237\u4e0a\uff0cZuck\u5219\u5e0c\u671b\u6574\u4e2a\u516c\u53f8\u5ffd\u7565\u6ce8\u518c\u7528\u6237\u6570\uff0c\u800c\u662f\u53ea\u770b\u6708\u6d3b\u548c\u65e5\u6d3b\u3002\u73b0\u5728\u770b\u6765\uff0c\u4f60\u53ef\u80fd\u89c9\u5f97\u662f\u5929\u7ecf\u5730\u4e49\u7684\u4e8b\u60c5\uff0c\u4f46\u662f\u57282005\u90a3\u4e2a\u5e74\u4ee3\uff0c\u7684\u786e\u5f88\u591a\u516c\u53f8\u90fd\u662f\u4ee5\u6ce8\u518c\u7528\u6237\u6570\uff08\u800c\u975e\u6d3b\u8dc3\u7528\u6237\uff09\u4f5c\u4e3a\u516c\u53f8\u5173\u6ce8\u7684\u6307\u6807\u3002<\/p>\n<p>2\u3001\u540c\u65f6\uff0c\u4e0d\u540c\u7684\u516c\u53f8\u91cc\uff0c\u5bf9\u4e8e\u4e0d\u540c\u7684\u6570\u636e\u6307\u6807\u7684\u91cd\u89c6\u7a0b\u5ea6\u662f\u4e0d\u4e00\u6837\u3002\u6bd4\u5982Facebook\u6216\u8005\u56fe\u7247\u793e\u4ea4instagram\u3001nice\u7b49\uff0c\u5c5e\u4e8e\u4e2d\u7b49\u9891\u6b21\u7684\u793e\u4ea4\uff0c\u6240\u4ee5\u5bf9\u4e8e\u6708\u6d3b\u6216\u8005\u5468\u6d3b\u9700\u8981\u6700\u4e3a\u5173\u6ce8\u3002\u800cWhatsapp\u548c\u5fae\u4fe1\u5c5e\u4e8emessenger\uff0c\u4e5f\u5c31\u662f\u5929\u751f\u9ad8\u9891\u6b21\u7684\u5e94\u7528\uff0c\u6240\u4ee5\u65e5\u6d3b\u662f\u4ed6\u4eec\u5e94\u8be5\u6b63\u89c6\u7684\u76ee\u6807\uff08\u770b\u6708\u6d3b\u662f\u5728\u6b3a\u9a97\u81ea\u5df1\uff09\u3002\u6240\u4ee5\u7531\u4e8e\u6bcf\u4e2a\u516c\u53f8\u7684\u4e1a\u52a1\u7684\u4e0d\u540c\uff0c\u5c31\u5e94\u8be5\u5bf9\u4e8e\u589e\u957f\u6570\u636e\u6709\u7740\u4e0d\u540c\u7684\u4fa7\u91cd\u70b9\uff1b\u800c\u8fd9\u4e9b\u4fa7\u91cd\u70b9\u5e94\u8be5\u7531\u521b\u59cb\u56e2\u961f\u548c\u9ad8\u5c42\u4eec\u5728\u4ea7\u54c1\u6700\u5f00\u59cb\u5c31\u51b3\u5b9a\u4e0b\u6765\uff0c\u8fdb\u800c\u8d2f\u5f7b\u5230\u6574\u4e2a\u516c\u53f8\u7684\u4ea7\u54c1\u548c\u8fd0\u8425\u4e2d\u3002<\/p>\n<p>3\u3001\u5c06\u8fd9\u4e9b dashboard \u4e0a\u7684\u6307\u6807\u5f53\u505a\u662f\u516c\u53f8\u8fd0\u8425\u548c\u529f\u80fd\u8fed\u4ee3\uff08\u6216\u8005\u53d6\u820d\uff09\u7684\u6807\u51c6\u3002\u8fd9\u4e9b dashboard \u5c31\u72b9\u5982\u4e4b\u524d\u63d0\u5230\u7684\u516c\u53f8\u5185\u90e8\u7684\u5de5\u5177\u4e00\u6837\uff0c\u5e94\u8be5\u548c\u5bf9\u5916\u7684\u4ea7\u54c1\u4e00\u6837\u53d7\u5230\u8db3\u591f\u7684\u91cd\u89c6\uff0c\u7136\u540e\u5b89\u6392\u6700\u5389\u5bb3\u4e14\u6709\u8d23\u4efb\u5fc3\u7684\u5de5\u7a0b\u5e08\u6765\u8fdb\u884c\u7ef4\u62a4\u3002\u5f53\u7136\uff0c\u7845\u8c37\u5728\u8fd9\u65b9\u9762\u505a\u5f97\u5f88\u597d\uff0c\u4f7f\u5f97\u8fd9\u4e9b\u6570\u636e\u76f8\u5173\u7684\u4ea7\u54c1\u548c\u6846\u67b6\u4e0d\u65ad\u88ab\u5927\u725b\u4eec\u4f18\u5316\uff0c\u53d8\u6210\u4e86\u6700\u8fd1\u7279\u522b\u70ed\u95e8\u7684\u201cspark\u201d\uff0c\u201ckafka\u201d \u548cFB\u5185\u90e8\u7684\u795e\u5668 \uff08PTail\uff09\u3002\u53ea\u53ef\u60dcPTail\u6700\u540e\u6ca1\u6709\u5f00\u6e90\u3002<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-08.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25291\" alt=\"facebook-hp-reversion-08\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-08.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-08.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-08-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u628a User retention\uff08\u7528\u6237\u7559\u5b58\uff09\u4f5c\u4e3a\u547d\u6839<\/span><\/h4>\n<p>Facebook Growth\u7ec4\u7684\u5143\u8001 Alex Schultz \u8bf4\u8fc7\uff1aRetention is the single most important thing for growth\u3002\u7528\u6237\u7559\u5b58\u662f\u4e00\u4e2a\u9700\u8981\u53cd\u590d\u8fdb\u884c\u8c03\u4f18\u548c\u63a8\u6572\u7684\u5730\u65b9\uff0c\u4e5f\u662f\u4e00\u4e2a\u516c\u53f8\u7684\u4ea7\u54c1\u6700\u6700\u6838\u5fc3\u7684\u6570\u636e\u3002\u4f46\u662fFB\u548c\u5176\u4ed6Growth Hack\u7ec4\u7ec7\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff1a\u7559\u5b58\u7387\u6700\u6839\u672c\u7684\u51b3\u5b9a\u56e0\u7d20\u8fd8\u662f\u4f60\u7684\u4ea7\u54c1\u662f\u5426\u80fd\u6709\u6548\u5730\u6ee1\u8db3\u7528\u6237\u7684\u6838\u5fc3\u9700\u6c42\u3002<\/p>\n<p>\u8fd9\u91ccAlex\u63d0\u51fa\u8fc7 \u597d\u3001\u574f \u4ea7\u54c1\u5728\u7559\u5b58\u4e0a\u7684\u533a\u522b\u56fe\uff1a<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-09.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25292\" alt=\"facebook-hp-reversion-09\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-09.jpg\" width=\"600\" height=\"441\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-09.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-09-300x220.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<p>\u597d\u7684\u4ea7\u54c1\u4f1a\u50cf\u84dd\u8272\u7684\u90a3\u6761\u66f2\u7ebf\uff0c\u5728N\u5929\u540e\u8d8b\u4e8e\u7a33\u5b9a\u3002\u5bf9\u4e8e\u6211\u4eec\u6295\u8d44\u4eba\u6765\u8bf4\uff0c\u4e5f\u6700\u559c\u6b22\u6295\u8d44\u8fd9\u6837\u7684\u4ea7\u54c1\uff0c\u5f53\u7136\u5bf9\u4e8e\u521b\u4e1a\u8005\u6765\u8bf4\uff0c\u4f60\u4eec\u8981\u505a\u7684\u5c31\u662f\u5728\u6bcf\u8f6e\u878d\u8d44\u524d\u52aa\u529b\u4f18\u5316\u81ea\u5df1\u7684\u7559\u5b58\uff1b\u53ea\u6709\u7559\u5b58\u4fdd\u8bc1\uff0c\u540e\u6765\u8d44\u672c\u624d\u80fd\u8d77\u5230\u5b9e\u6253\u5b9e\u7684\u52a0\u6210\u529b\u91cf\u3002<\/p>\n<p>\u867d\u7136\u7559\u5b58\u7684\u6838\u5fc3\u662f\u4ea7\u54c1\u6ee1\u8db3\u7528\u6237\u7684\u6838\u5fc3\u9700\u6c42\uff0c\u4f46\u662f\u5728\u6218\u672f\u4e0a\u5012\u662f\u6709\u597d\u4e9b\u6280\u672f\u70b9\uff1a<\/p>\n<h5><span style=\"color: #3366ff;\">1\u3001\u65b0\u7528\u6237\u62c9\u53d6\u8981\u5faa\u5e8f\u6e10\u8fdb<\/span><\/h5>\n<p>\u8fd9\u662f\u7b2c\u4e00\u6761\u4e5f\u662f\u6700\u6700\u57fa\u672c\u7684\u4e00\u6761\u3002\u5176\u6838\u5fc3\u601d\u60f3\u5c31\u662f\u4f60\u6bcf\u6b21\u505a\u63a8\u5e7f\u6d3b\u52a8\u62c9\u6765\u7684\u65b0\u7528\u6237\u5c31\u597d\u4f3c\u80a1\u5e02\u91cc\u7684\u73b0\u91d1\uff0c\u5728\u6ca1\u6709\u5b8c\u5168\u8c03\u4f18\u4f60\u7684\u6a21\u5f0f\u5f97\u5230\u5f88\u597d\u7684\u7528\u6237\u7559\u5b58\u7387\u4e4b\u524d\uff0c\u5207\u5fcc\u4e0d\u8981\u6025\u7740\u62fc\u547d\u62c9\u65b0\u7528\u6237\u3002\u5c31\u597d\u50cf\u67aa\u624b\u5f39\u5939\u91cc\u7684\u5b50\u5f39\uff0c\u8981\u8282\u7ea6\u4f7f\u7528\uff0c\u6253\u4e24\u67aa\uff0c\u770b\u4e00\u4e0b\u6548\u679c\uff0c\u505a\u51fa\u76f8\u5e94\u7684\u8c03\u6574\u548c\u4f18\u5316\uff0c\u7136\u540e\u518d\u5f00\u67aa\uff0c\u76f4\u5230\u5728\u7528\u5b8c\u624b\u4e2d\u7684\u5b50\u5f39\u540e\uff0c\u5f97\u5230\u6700\u597d\u7684\u547d\u4e2d\u7387\uff08\u7559\u5b58\u7387\uff09\u3002\u53e6\u5916\u8981\u7279\u522b\u6ce8\u610f\uff0c\u7528\u6237\u5bf9\u4e8e\u4f60\u7684app\u662f\u6709\u4e00\u5b9a\u7684\u201d\u514d\u75ab\u529b\u201d\uff0c\u5982\u679c\u8fd9\u6b21\u5b83\u8bd5\u7528\u8fc7\u4f60\u7684app\uff0c\u53d1\u73b0\u6709\u5b83\u4e0d\u559c\u6b22\u6216\u8005\u505a\u5f97\u4e0d\u591f\u5b8c\u5584\u7684\u5730\u65b9\uff0c\u5b83\u53ef\u80fd\u653e\u5f03\u4f7f\u7528\u751a\u81f3\u76f4\u63a5\u5220\u9664\u3002\u8fd9\u5bf9\u7528\u6237\u7684\u5f71\u54cd\u8fd8\u4e0d\u5982\u538b\u6839\u4e0d\u8fdb\u884c\u63a8\u5e7f\u6765\u5f97\u597d\u3002<\/p>\n<h5><span style=\"color: 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\u751a\u81f3\u5728\u4e00\u4e9b\u6781\u7aef\u60c5\u51b5\u4e0b\uff0c \u6211\u4eec\u751a\u81f3\u53ef\u4ee5\u5e7f\u53d1\u90ae\u4ef6\u7ed9\u4f60\u7684\u7528\u6237\uff0c\u76f4\u63a5\u6559\u80b2\u4ed6\u4eec\u4f7f\u7528\u7684\u4e00\u4e9b\u5c0f\u7a8d\u95e8\u6765\u5f15\u53d1\u8fd9\u4e48\u4e00\u4e2aaha\u65f6\u523b\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">3\u3001Emails &amp; Push\u6d88\u606f<\/span><\/h5>\n<p>\u7528\u5b83\u4eec\u6765\u5f53\u505a\u548c\u7528\u6237\u4ea4\u6d41\u7684\u5a92\u4ecb\uff0c\u8bb0\u5f97\u7ecf\u5e38\u53bb\u5524\u9192\u81ea\u5df1\u7684\u7528\u6237\u3002\u8fd9\u5c31\u7c7b\u4f3c\u4e8e\u6211\u4eec\u4e2d\u56fd\u793e\u4f1a\u91cc\u7684\u5173\u7cfb\uff0c\u670b\u53cb\u4e4b\u95f4\u8981\u65f6\u4e0d\u65f6\u6765\u5f80\u90a3\u4e48\u4e00\u4e0b\uff0c\u62c9\u8fd1\u5173\u7cfb\u3002 Email \u548c push \u8fd9\u62db\u5728\u4e2d\u56fd\u7684app\u91cc\u611f\u89c9\u5df2\u7ecf\u88ab\u6ee5\u7528\uff0c\u6240\u4ee5\u8fd9\u91cc\u53ef\u80fd\u8981\u4f7f\u7528critical thinking\uff0c\u597d\u597d\u601d\u8003\u4e0b\u5982\u4f55\u63a7\u5236\u597d\u53d1 email \u548c push \u7684\u9891\u6b21\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">4\u3001\u7528\u6237\u8bbf\u8c08<\/span><\/h5>\n<p>\u6253\u7535\u8bdd\u6216\u8005\u76f4\u63a5\u5728\u63a8\u5e7f\u7684\u65f6\u5019\u8be2\u95ee\u7528\u6237\uff0c\u5bf9\u4e8e\u81ea\u5df1\u7684app\u6216\u8005web\u7684\u770b\u6cd5\uff0c\u770b\u5230\u5e95\u662f\u5728\u4ec0\u4e48\u73af\u8282\u8ba9\u7528\u6237\u4e0d\u723d\u3002\u8fd9\u662f\u4e00\u4e2a\u82e6\u529b\u6d3b\uff0c\u4e5f\u662f\u4e00\u4e2a\u4f20\u7edf\u6d3b\uff1b\u4f46\u662f\u5b83\u771f\u7684\u5f88\u6709\u6548\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">5\u3001\u5f15\u5165\u7528\u6237\u7c98\u6027\u673a\u5236<\/span><\/h5>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u6709\u4e00\u4e9b\u673a\u5236\u53ef\u4ee5\u5f88\u6709\u6548\u5730\u589e\u52a0\u7528\u6237\u7c98\u6027\uff0c\u521b\u4e1a\u8005\u4eec\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684app\u6216\u8005web\u7684\u5b9e\u9645\u4e1a\u52a1\u60c5\u51b5\u8fdb\u884c\u501f\u9274\u3002\u6bd4\u5982\u8bf4\uff0c\u5728Facebook\u4e4b\u7c7b\u7684\u793e\u4ea4\u7f51\u7edc\u91cc\u7ecf\u5e38\u4f7f\u7528\u7684\u4e00\u5957\u9f13\u52b1\u673a\u5236\u5c31\u662f\u7ecf\u5e38\u6027\u5730\u7ed9\u4f60\u63a8\u8350\u597d\u53cb\uff0c\u5176\u672c\u8d28\u5c31\u662f\u60f3\u8ba9\u4f60\u5728Facebook\u5e73\u53f0\u4e0a\u53ef\u4ee5\u66f4\u591a\u5730\u6c89\u6dc0\u4f60\u7684\u793e\u4ea4\u5173\u7cfb\u3002\u53e6\u5916\uff0cFacebook timeline\u7684\u529f\u80fd\u5219\u662f\u6709\u6548\u5730\u5c06\u4f60\u7684\u4e2a\u4eba\u5386\u53f2\u4e8b\u4ef6\u8bb0\u5f55\u4e0b\u6765\uff0c\u8fd9\u6837\u4f60\u7684 facebook timeline \u5c31\u6210\u4e3a\u4e86\u4e00\u79cd\u4e2a\u4eba\u5386\u53f2\uff0c\u5728\u8fd9\u6837\u4e30\u539a\uff08\u800c\u4e14\u6709\u60c5\u611f\uff09\u7684\u6570\u636e\u79ef\u7d2f\u9762\u524d\uff0c\u4f60\u5f88\u96be\u629b\u5f03Facebook\u800c\u8f6c\u5165\u4e00\u4e2a\u65b0\u7684\u793e\u4ea4\u5e73\u53f0\uff08\u6bd4\u5982Google+\uff09\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">6\u3001\u5bf9\u4e8e\u8d85\u7ea7\u7528\u6237\u7ed9\u4e88\u9f13\u52b1<\/span><\/h5>\n<p>\u8d85\u7ea7\u7528\u6237\u5c31\u662f\u5e73\u53f0\u4e0a\u7684\u9ec4\u91d1\u7528\u6237\uff0c\u8fd9\u4e00\u7c7b\u7684\u7528\u6237\u5929\u751f\u5c31\u662f\u4f60\u7684app\u7684\u62e5\u62a4\u8005\u548c\u53e3\u7891\u4f20\u64ad\u8005\u3002\u6240\u4ee5\u4efb\u4f55\u4e00\u4e2a\u516c\u53f8\u90fd\u5e94\u8be5\u597d\u597d\u601d\u8003\u5982\u4f55\u6709\u6548\u5730\u7559\u4f4f\u4ed6\u4eec\uff0c\u7136\u540e\u6fc0\u52b1\u4ed6\u4eec\u3002\u5e38\u7528\u7684\u529e\u6cd5\u662f\u7ed9\u4e88\u4ed6\u4eec\u4e00\u4e9b\u5956\u52b1\uff08\u6bd4\u5982\u7ea2\u5305\u3001\u4f18\u60e0\u5238\u6216\u8005\u8fd4\u70b9\u4ec0\u4e48\u7684\uff09\uff0c\u800c\u5bf9\u4e8e\u793e\u4ea4\u5e73\u53f0\uff0c\u5219\u5f88\u591a\u65f6\u5019\u901a\u8fc7\u63a8\u5e7f\u4f60\u7684\u5185\u5bb9\uff0c\u6216\u8005\u6709\u6548\u5730\u589e\u52a0\u4f60\u7684\u7c89\u4e1d\u6765\u8fdb\u884c\u9f13\u52b1\u3002\u6bd4\u5982\u77e5\u4e4e\u4e0a\u7ecf\u5e38\u4f1a\u63a8\u4e00\u4e9b\u597d\u7684\u7b54\u6848\uff08\u751a\u81f3\u4e0a\u65e5\u62a5\uff09\u3002\u5728\u8fd9\u65b9\u9762\u505a\u5f97\u6700\u597d\u7684\u662f\u7f51\u7edc\u6e38\u620f\u4eec\uff0c\u6211\u66fe\u7ecf\u9976\u6709\u5174\u8da3\u5730\u7814\u7a76\u8fc7\u5b83\u4eec\u8fd9\u4e9b\u6e38\u620f\u91cc\u9762\u7684\u79ef\u5206\u673a\u5236\u3001\u7b49\u7ea7\u673a\u5236\u548c\u8363\u8000\u673a\u5236\uff0c\u89c9\u5f97\u8bbe\u8ba1\u5f97\u6781\u4e3a\u900f\u89c6\u4eba\u6027\u3002\u53e6\u5916\u5728WOW\u91cc\u9762\u7684\u5de5\u4f1a\u5236\u5ea6\uff0c\u66f4\u662f\u6709\u6548\u5730\u5c06\u6e38\u620f\u548c\u793e\u4ea4\u521b\u65b0\u6027\u5730\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">7\u3001\u6301\u7eed\u4f18\u5316\u4f53\u9a8c\uff0c\u8ba9\u7528\u6237\u7528\u5f97\u723d<\/span><\/h5>\n<p>\u8fd9\u4f3c\u4e4e\u662f\u5e9f\u8bdd\uff0c\u4f46\u662f\u5f88\u591a\u65f6\u5019\u4e00\u4e9bapp\u6216\u8005\u7f51\u7ad9\u7ecf\u5e38\u72af\u8fd9\u6837\u7684\u9519\u8bef\u3002\u8fd9\u662f\u6700\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u4e00\u70b9\uff0c\u5343\u4e07\u5343\u4e07\u6ce8\u610f\uff01\u4e00\u822c\u53cd\u4f8b\u662f\uff1a\u521b\u4e1a\u56e2\u961f\u6216\u8005\u8001\u5927\u4eec\u4e3a\u4e86\u89c9\u5f97\u5728\u505a\u4e8b\u5728\u594b\u6597\uff0c\u4e0d\u65ad\u5730\u4e0a\u5404\u79cdfeature\uff0c1.0-&gt;2.0-&gt;3.0\u4e0d\u65ad\u8fed\u4ee3\uff0cUI\u7684\u754c\u9762\u6539\u7248\u6765\u6539\u7248\u53bb\u3002\u95ee\u8d77\u539f\u56e0\uff0c\u65e0\u5916\u4e4e\u5c31\u662f\u4e3a\u4e86\u6709\u4e8b\u505a\u561b\uff0c\u4e0d\u7136\u6211\u4eec\u4ea7\u54c1\u6216\u8005\u6280\u672f\u56e2\u961f\u4e0d\u5c31\u4e0b\u5c97\u6216\u8005\u78e8\u6d0b\u5de5\u4e86\uff1f\u6216\u8005\u4e5f\u7ecf\u5e38\u4f1a\u8bf4\uff1a\u7ade\u4e89\u5bf9\u624b\u4eec\u90fd\u4e0a\u4e86\uff0c\u6211\u4eec\u4e5f\u8981\u4e0a\u3002\u6216\u8005Tinder\u6700\u8fd1\u706b\uff0c\u6240\u4ee5\u6211\u4eec\u4e5f\u8981\u4e0a\u90a3\u79cd\u5de6\u6ed1\u53f3\u6ed1\u6765\u8fdb\u884c\u9009\u62e9\u7684\u754c\u9762\u3002<\/p>\n<p>\u4f46\u662f\u5728\u7528\u6237\u770b\u6765\uff0c\u5f88\u591a\u65f6\u5019\u5374\u662f\u4e08\u4e8c\u548c\u5c1a\u6478\u4e0d\u6e05\u5934\u8111\uff0c\u89c9\u5f97\u8fd9\u9e1fapp\u4e3a\u4ec0\u4e48\u6309\u94ae\u4f4d\u7f6e\u8001\u662f\u53d8\u6765\u53d8\u53bb\uff0c\u7ecf\u5e38\u627e\u4e0d\u5230\u3002\u53c8\u6216\u8005\u662f\u51e0\u6b21\u7684\u6539\u7248\u8ba9\u7528\u6237\u89c9\u5f97\u4f7f\u7528\u4f53\u9a8c\u6bcf\u51b5\u6108\u4e0b\uff0c\u6700\u7ec8\u53d8\u6210 ghost app\u3002\u66f4\u53ef\u6015\u7684\u662f\u5feb\u901f\u8fed\u4ee3\u7684\u8fc7\u7a0b\u4e2d\uff0cbug\u4e0d\u65ad\u6d8c\u73b0\uff0c\u6700\u540e\u628a\u7528\u6237\u60f9\u6bdb\u3002\u90a3\u5982\u4f55\u907f\u514d\u5462\uff1f \u8fd8\u662f\u6700\u5f00\u59cb\u6240\u9610\u8ff0\u7684\uff1a\u4ea7\u54c1\u8fed\u4ee3\u548c\u66f4\u65b0\u8981\u4ee5\u6570\u636e\u9a71\u52a8\uff0c\u4ee5\u7528\u6237\u6ee1\u610f\u5ea6\u4e3a\u6307\u6807\uff0c\u4ece A\/B testing \u7684\u65b9\u5f0f\u6765\u9a8c\u8bc1\u4e00\u4e2a\u65b0\u7684\u8fed\u4ee3\u662f\u5426\u6709\u6548\u5730\u63d0\u9ad8\u4e86\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-10.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25293\" alt=\"facebook-hp-reversion-10\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-10.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-10.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/11\/facebook-hp-reversion-10-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<p>\u4e2d\u7bc7\u5c31\u5728\u8fd9\u91cc\u3002\u6211\u5199\u5f97\u771f\u7d2f\uff0c\u5f53\u7136\u4e5f\u611f\u8c22\u4f60\u4eec\u80fd\u591f\u9759\u4e0b\u2764\u6765\u9605\u8bfb\u8fd9\u4e48\u957f\u7684\u6587\u5b57\u3002\u4e0b\u7bc7\u6211\u5c06\u4ecb\u7ecd Facebook \u7684\u589e\u957f\u795e\u5668\u2014\u2014\u7070\u5ea6\u53d1\u5e03 + A\/B testing\u3002 \u53e6\u5916\u8bf4\u660e\u4e00\u4e0bgrowth team\u5728Facebook\u548c\u5176\u4ed6\u7845\u8c37\u516c\u53f8\u91cc\u7684\u7ecf\u5178\u914d\u7f6e\u3002\u6700\u540e\u7ed3\u5408\u6211\u5728\u56fd\u5185\u4e00\u5e74\u591a\u7684\u521b\u4e1a\u548c\u6295\u8d44\u7ecf\u5386\u6765\u9610\u8ff0\u4e00\u4e0b\u6211\u89c9\u5f97\u4e2d\u56fd\u521d\u521b\u516c\u53f8\u5728\u4f7f\u7528 growth hacking 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style=\"font-size: 14px; line-height: 1.5em;\">===================================================================================================================<\/span><\/span><\/address>\n<p><span style=\"color: #3366ff;\">\u4e0d\u77e5\u4e0d\u89c9UXRen\u793e\u533a\u5b98\u7f51\u5df2\u7ecf\u4e00\u5c81\u534a\u4e86\uff0c \u5728\u8fd9\u91cc\u5c0f\u7f16\u8981\u611f\u8c22\u90a3\u4e48\u4e00\u5982\u65e2\u5f80\u652f\u6301\u672c\u7ad9\u7684\u6cb9\u8336\u4eba\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">UXRen.cn\u6b22\u8fce\u6cb9\u8336\u4eba\u6295\u7a3f\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u8d44\u8baf\u3001\u7ebf\u7d22\u3001\u70b9\u5b50\u53ca\u5efa\u8bae\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u90ae\u7bb1\uff1a<a href=\"mailto:contact@13tech.com.cn\"><span style=\"color: #3366ff;\">contact@13tech.com.cn<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u6ce8\u660e\uff1a\u672c\u7ad9\u5185\u5bb9\u53ca\u6570\u636e\u90e8\u5206\u6765\u81ea\u4e92\u8054\u7f51\u53ca\u516c\u5f00\u6e20\u9053\uff0c\u5982\u6709\u4fb5\u6743\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\u3002<\/span> ===================================================================================================================<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005\uff1a\u8983\u8d85\uff08\u516c\u4f17\u53f7\uff1a 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