{"id":27592,"date":"2015-12-17T11:43:58","date_gmt":"2015-12-17T03:43:58","guid":{"rendered":"http:\/\/uxren.cn\/?p=27592"},"modified":"2015-12-17T15:28:28","modified_gmt":"2015-12-17T07:28:28","slug":"%e3%80%90ux-myths%e4%b8%93%e6%a0%8f%e3%80%91%e4%bd%bf%e7%94%a8%e8%80%85%e7%bb%8f%e9%aa%8c%e8%ae%be%e8%ae%a1%e4%b9%8b%e8%bf%b7%e6%80%9d29%ef%bc%9a%e4%ba%ba%e6%98%af%e7%90%86%e6%80%a7%e7%9a%84","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=27592","title":{"rendered":"\u3010UX Myths\u4e13\u680f\u3011\u4f7f\u7528\u8005\u7ecf\u9a8c\u8bbe\u8ba1\u4e4b\u8ff7\u601d#29\uff1a\u4eba\u662f\u7406\u6027\u7684"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-001.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-27617\" alt=\"uxmyths-029-00\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-001.jpg\" width=\"776\" height=\"468\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-001.jpg 776w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-001-300x180.jpg 300w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/a><\/p>\n<h5><span style=\"color: #3366ff;\">Myth #29: People are rational<\/span><\/h5>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-27595\" alt=\"uxmyths-029-01\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011.jpg\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011.jpg 400w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011-150x150.jpg 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011-300x300.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/12\/uxmyths-029-011-160x160.jpg 160w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<address>Image: Negatives Positives Computer Keys \/ <a href=\"http:\/\/www.freedigitalphotos.net\/images\/Other_Metaphors_and__g307-Negatives_Positives_Computer_Keys_p94998.html\" target=\"_blank\">FreeDigitalPhotos.net<\/a><\/address>\n<p>\u5373\u4f7f<a href=\"http:\/\/en.wikipedia.org\/wiki\/Classical_economics\" target=\"_blank\">\u53e4\u5178\u7ecf\u6d4e\u5b66<\/a>\u544a\u8bc9\u6211\u4eec\uff0c\u4eba\u4eec\u4f1a\u5728\u5ba1\u614e\u5730\u5206\u6790\u8fc7\u6210\u672c\u3001\u5b9e\u7528\u6027\u4e4b\u540e\uff0c\u624d\u505a\u51fa\u7eaf\u7cb9\u7406\u6027\u7684\u51b3\u7b56\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e76\u975e\u5982\u6b64\u3002\u76f8\u5173\u7684\u7814\u7a76\u53d1\u73b0\u8bc1\u5b9e\uff0c\u60c5\u7eea\u6bd4\u903b\u8f91\u601d\u8003\u66f4\u80fd\u5f71\u54cd\u6211\u4eec\u505a\u51fa\u7684\u51b3\u5b9a\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6211\u4eec\u975e\u7406\u6027\u7684\u884c\u4e3a\u662f\u53ef\u9884\u6d4b\u7684\u3002\u56e0\u6b64\uff0c\u4f18\u79c0\u7684\u8bbe\u8ba1\u5e08\u53ef\u4ee5\u4e86\u89e3\u4eba\u7c7b\u5982\u4f55\u505a\u51b3\u5b9a\uff0c\u5e76\u521b\u9020\u51fa\u80fd\u6709\u6548\u5f71\u54cd\u6211\u4eec\u884c\u4e3a\u7684\u4ea7\u54c1\uff0c\u800c\u4e0d\u53ea\u5173\u6ce8\u4e8e\u4f7f\u7528\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u795e\u7ecf\u79d1\u5b66\u5bb6Jonah Lehrer\u8ba4\u4e3a\uff0c\u4eba\u4eec\u4e4b\u6240\u4ee5\u4f1a\u4e0d\u7406\u6027\uff0c\u662f\u7531\u4e8e\u6211\u4eec\u7684\u903b\u8f91\u8fd0\u4f5c\u7f13\u6162\uff0c\u4e14\u7406\u6027\u90e8\u5206\u7684\u5927\u8111\u8f83\u65b0\u800c\u5bb9\u91cf\u6709\u9650\uff0c\u4ed6\u8ba4\u4e3a\u8fd9\u5c31\u50cf\u300c\u8d76\u7740\u4e0a\u5e02\u7684\u7535\u8111\u64cd\u4f5c\u7cfb\u7edf\u300d\u4e00\u6837\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u60c5\u7eea\u90e8\u5206\u7684\u5927\u8111\u662f\u529f\u80fd\u5f3a\u5927\u800c\u80fd\u505a\u51fa\u597d\u51b3\u5b9a\u7684\uff0c\u8fd9\u5c31\u662f\u4e3a\u4f55\u5927\u591a\u6570\u7684\u65f6\u5019\u662f\u7531\u60c5\u7eea\u5c42\u9762\u505a\u51fa\u51b3\u5b9a\u3002<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Predictably-Irrational-Revised-Expanded-Decisions\/dp\/0061353248\/ref=ntt_at_ep_dpi_1\" target=\"_blank\">\u300a\u8c01\u8bf4\u4eba\u662f\u7406\u6027\u7684\u300b<\/a>\u3001<a href=\"http:\/\/www.amazon.com\/How-We-Decide-Jonah-Lehrer\/dp\/0618620117\" target=\"_blank\">\u300a\u5927\u8111\u51b3\u7b56\u624b\u518c\u300b<\/a>\u4e24\u672c\u4e66\u4e2d\uff0c\u63d0\u5230\u4e868\u4e2a\u5b9e\u9a8c\uff0c\u8bc1\u660e\u4e86\u6211\u4eec\u4e0d\u662f\u7406\u6027\u7684\uff1a<\/p>\n<ul>\n<li>\n<h5>\u4eba\u4eec\u4e0d\u64c5\u4e8e\u7528\u4e00\u79cd\u7edd\u5bf9\u7684\u6807\u51c6\u6bd4\u8f83\u4e8b\u7269<\/h5>\n<p>\u5728\u67d0\u4e2a\u5b9e\u9a8c\u4e2d\uff0c\u53c2\u4e0e\u8005\u9700\u8981\u4ece\u4e0d\u540c\u4ef7\u4f4d\u7684\u7269\u4ef6\u4e2d\u505a\u51fa\u9009\u62e9\u3002\u5b9e\u9a8c\u8005\u53d1\u73b0\uff0c\u4ec5\u9700\u589e\u52a0\u53e6\u4e00\u4e2a\u4ef7\u683c\u76f8\u4f3c\uff0c\u4f46\u8d28\u91cf\u8f83\u5dee\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u5c31\u80fd\u8ba9\u67d0\u4e2a\u6602\u8d35\u7684\u7269\u4ef6\u9500\u552e\u91cf\u52a0\u500d\u3002\u8fd9\u4e2a\u8f83\u5dee\u7684\u7269\u4ef6\u5c31\u662f\u6240\u8c13\u7684<a href=\"http:\/\/uxmyths.com\/post\/2607991907\/myth-29-people-are-rational\" target=\"_blank\">\u5708\u5957<\/a>\uff0c\u5b83\u4e3b\u8981\u7684\u7528\u9014\u5c31\u662f\u5f71\u54cd\u4eba\u4eec\u53bb\u4e70\u539f\u672c\u8f83\u8d35\u7684\u90a3\u9879\u7269\u4ef6\u3002<\/li>\n<li>\n<h5>\u4eba\u4eec\u7528\u76f8\u5bf9\u7684\u65b9\u5f0f\u8fdb\u884c\u601d\u8003<\/h5>\n<p>\u53e6\u4e00\u4e2a\u5b9e\u9a8c\u663e\u793a\uff0c\u82e5\u80fd\u4ece\u67d0\u4e2a\u4ef7\u503c18\u5143\u7684\u7269\u54c1\u4e2d\u7701\u4e0b7\u5143\uff0c\u4eba\u4eec\u613f\u610f\u82b115\u5206\u949f\u8d70\u8def\uff1b\u4f46\u4ed6\u4eec\u5374\u4e0d\u613f\u610f\u82b1\u4e00\u6837\u7684\u65f6\u95f4\u8d70\u76f8\u540c\u7684\u8def\u7a0b\uff0c\u4ece\u4ef7\u503c455\u5143\u7684\u7269\u54c1\u4e2d\u7701\u4e0b7\u5143\u3002\u5982\u679c\u4eba\u4eec\u662f\u7406\u6027\u7684\uff0c\u5f71\u54cd\u4ed6\u4eec\u7684\u4e0d\u5e94\u8be5\u662f\u7269\u54c1\u4ef7\u503c\uff0c\u800c\u662f\u8d7015\u5206\u949f\u7684\u8def\u7a0b\u77017\u5143\u8fd9\u4ef6\u4e8b\u3002<\/li>\n<li>\n<h5>\u6211\u4eec\u7684\u7b2c\u4e00\u5370\u8c61\u70d9\u5370\u5728\u6211\u4eec\u7684\u8111\u888b\u4e2d<\/h5>\n<p>\u5728\u4e00\u9879\u5b9e\u9a8c\u4e2d\uff0c\u7814\u7a76\u5458\u5148\u95ee\u53c2\u4e0e\u8005\u662f\u5426\u613f\u610f\u4e3a\u7279\u5b9a\u7269\u54c1\uff0c\u652f\u4ed8\u67d0\u4e2a\u6307\u5b9a\u7684\u4ef7\u94b1\uff1b\u7136\u540e\u7814\u7a76\u5458\u8bf7\u53c2\u4e0e\u8005\u81ea\u5df1\u5bf9\u90a3\u4ef6\u7269\u54c1\u51fa\u4ef7\u3002\u8fd9\u4e2a\u5b9e\u9a8c\u7684\u7ed3\u679c\u53d1\u73b0\uff0c\u53c2\u4e0e\u8005\u81ea\u5df1\u7684\u51fa\u4ef7\uff0c\u6df1\u53d7\u4ed6\u4eec\u7b2c\u4e00\u6b21\u770b\u5230\u7684\u4ef7\u683c\u5f71\u54cd\uff1a\u5f53\u4eba\u4eec\u4e00\u5f00\u59cb\u770b\u5230\u7684\u4ef7\u683c\u8f83\u9ad8\u65f6\uff0c\u4ed6\u4eec\u4f1a\u505a\u51fa\u8f83\u9ad8\u7684\u51fa\u4ef7\u3002\u8fd9\u53eb\u505a<a href=\"http:\/\/youarenotsosmart.com\/2010\/07\/27\/anchoring-effect\/\" target=\"_blank\">\u951a\u5b9a\u6548\u5e94<\/a>\u3002<\/li>\n<li>\n<h5>\u4eba\u4eec\u504f\u597d\u514d\u8d39\u7684\u9009\u62e9\uff0c\u66f4\u751a\u4e8e\u5e45\u5ea6\u8f83\u5927\u7684\u6253\u6298<\/h5>\n<p>\u4eba\u4eec\u66f4\u613f\u610f\u62ff10\u5143\u7684\u4e9a\u9a6c\u900a\u793c\u5238\uff0c\u66f4\u751a\u4e8e\u82b17\u5143\u8d2d\u4e7020\u5143\u7684\u4e9a\u9a6c\u900a\u793c\u5238\u3002\u5f53\u4e9a\u9a6c\u900a\u6cd5\u56fd\u5206\u516c\u53f8\u5c06\u4e00\u9879\u4e0d\u600e\u4e48\u91cd\u8981\u3001\u4ec5\u503c20\u5206\u7684\u8fd0\u9001\u8d39\u8c03\u6210\u514d\u8d39\u4ee5\u540e\uff0c\u4ed6\u4eec\u7684\u9500\u552e\u91cf\u620f\u5267\u6027\u5730\u6210\u957f\u3002\u9605\u8bfb\u66f4\u591a\u5173\u4e8e\u514d\u8d39\u7684\u529b\u91cf\u3002<\/li>\n<li>\n<h5>\u6211\u4eec\u603b\u662f\u8fc7\u4efd\u5730\u9ad8\u4f30\u81ea\u5df1\u5df2\u7ecf\u62e5\u6709\u7684\u4e8b\u7269\u3002<\/h5>\n<p>\u4e00\u9879\u5b9e\u9a8c\u663e\u793a\uff0c\u9700\u89812400\u5143\u624d\u80fd\u8ba9\u62e5\u6709\u67d0\u573a\u7403\u8d5b\u95e8\u7968\u7684\u7bee\u7403\u8ff7\u5356\u6389\u90a3\u5f20\u7968\uff0c\u4f46\u624b\u4e0a\u6ca1\u6709\u7968\u7684\u4eba\u5e73\u5747\u53ea\u613f\u610f\u51fa170\u5143\u4e70\u7968\u3002<\/li>\n<li>\n<h5>\u6211\u4eec\u4e8b\u524d\u7684\u671f\u5f85\uff0c\u5f3a\u70c8\u5730\u5f71\u54cd\u6211\u4eec\u7684\u7ecf\u9a8c<\/h5>\n<p>\u53ef\u53e3\u53ef\u4e50\u7684\u7c89\u4e1d\u8f83\u559c\u6b22\u5b83\u7684\u539f\u56e0\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u5b83\u7684\u54c1\u724c\uff0c\u800c\u4e0d\u662f\u5b83\u5c1d\u8d77\u6765\u7684\u5473\u9053\u3002\u8bb8\u591a\u5b9e\u9a8c\u6307\u51fa\uff0c\u8f83\u8d35\u7684\u6b62\u75db\u5242\u6bd4\u4fbf\u5b9c\u7684\u3001\u6216\u6253\u6298\u7684\u66f4\u6709\u7528\uff08\u56e0\u4e3a\u5b89\u6170\u5242\u6548\u5e94\uff09\u3002<\/li>\n<li>\n<h5>\u82e5\u7528\u5b57\u7684\u65b9\u5f0f\u4e0d\u540c\uff0c\u6211\u4eec\u5bf9\u4e00\u4e2a\u95ee\u9898\u4f1a\u6709\u4e0d\u540c\u7684\u53cd\u5e94<\/h5>\n<p>\u4eba\u4eec\u4f1a\u56e0\u9884\u8bbe\u7684\u7b54\u6848\u662f\u4ec0\u4e48\u3001\u6216\u53d9\u8ff0\u4e2d\u5f3a\u8c03\u4e00\u4e2a\u4eba\u53ef\u80fd\u5f97\u5230\u4ec0\u4e48\u3001\u5931\u53bb\u4ec0\u4e48\uff0c\u800c\u505a\u51fa\u4e0d\u540c\u7684\u9009\u62e9\u3002\u8fd9\u5c31\u662f<a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/the-power-of-free.htm\" target=\"_blank\">\u6846\u67b6\u6548\u5e94<\/a>\u3002<\/li>\n<li>\u6211\u4eec\u5f88\u6ca1\u8010\u5fc3Lawrence Ausubel\u5206\u6790\u4e86\u4fe1\u7528\u5361\u516c\u53f8\u771f\u5b9e\u7684\u4fc3\u9500\u6d3b\u52a8\u540e\u53d1\u73b0\uff0c\u5927\u591a\u6570\u7684\u4eba\u4eec\u4ecd\u9009\u62e9\u4f4e\u7684\u4f18\u60e0\u5229\u7387\uff0c\u5373\u4f7f\u8fd9\u6837\u4f1a\u9020\u6210\u663e\u8457\u8f83\u9ad8\u7684\u7ec8\u8eab\u5229\u7387\u3002\u53e6\u4e00\u9879\u5b9e\u9a8c\u663e\u793a\uff0c\u4eba\u4eec\u8f83\u559c\u6b22\u80fd\u9a6c\u4e0a\u53d6\u5f97\u7684\u4e9a\u9a6c\u900a\u793c\u5238\uff0c\u800c\u4e0d\u662f\u7b492-4\u5468\u53d6\u5f97\u4f18\u60e0\u66f4\u591a\u7684\u793c\u5238\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u5173\u4e8e\u4eba\u4eec\u975e\u7406\u6027\u884c\u4e3a\u7684\u5ef6\u4f38\u9605\u8bfb<\/span><\/h4>\n<ul>\n<li>\u6211\u4eec\u7684\u4fe1\u5ff5\u5e76\u975e\u57fa\u4e8e\u771f\u76f8\uff0c\u76f8\u53cd\u5730\uff0c\u300c\u6211\u4eec\u7684\u4fe1\u5ff5\u4f1a\u5f71\u54cd\u6211\u4eec\u9009\u62e9\u76f8\u4fe1\u7684\u771f\u76f8\u300d<br \/>\n&#8211;<a href=\"http:\/\/www.boston.com\/bostonglobe\/ideas\/articles\/2010\/07\/11\/how_facts_backfire\/?page=full\" target=\"_blank\">\u771f\u76f8\u5982\u4f55\u4e8b\u4e0e\u613f\u8fdd<\/a><\/li>\n<li>\u4ea7\u54c1\u5728\u5217\u8868\u4e2d\u6392\u5e8f\u7684\u65b9\u5f0f\uff0c\u5f3a\u70c8\u5f71\u54cd\u6211\u4eec\u505a\u51fa\u7684\u51b3\u5b9a<br \/>\n\u2013<a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/order-effect.htm\" target=\"_blank\">\u5e8f\u5217\u6548\u5e94\u5f71\u54cd\u8ba2\u5355<\/a><\/li>\n<li>\u6211\u4eec\u503e\u5411\u4e8e\u9ad8\u4f30\u5927\u4e8b\u4ef6\u53d1\u751f\u5728\u81ea\u5df1\u8eab\u4e0a\u7684\u53ef\u80fd\u6027<br \/>\n\u2013<a href=\"http:\/\/blog.vkistudios.com\/index.cfm\/2010\/5\/6\/Persuasive-Web-Design-Part-12-OverEstimation-of-Big-Unlikely-Events\" target=\"_blank\">\u675e\u4eba\u5fe7\u5929<\/a><\/li>\n<li>\u6211\u4eec\u7684\u51b3\u5b9a\u5f88\u5bb9\u6613\u53d7\u5230\u8bbe\u8ba1\u7684\u5f71\u54cd\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u9910\u5385\u7684\u83dc\u5355\u5c31\u7528\u4e86\u8bb8\u591a\u6280\u5de7\u8ba9\u6211\u4eec\u4ed8\u66f4\u591a\u94b1\uff1a\u4ed6\u4eec\u5728\u83dc\u5355\u4e0a\u5217\u51fa\u5708\u5957\u5f0f\u7684\u9910\u70b9\u3001\u7701\u7565\u4ef7\u94b1\u7684\u7b26\u53f7\u3001\u907f\u514d\u5c06\u4ef7\u683c\u5217\u6210\u4e00\u680f\u7b49\u7b49<br \/>\n\u2013<a href=\"http:\/\/nymag.com\/restaurants\/features\/62498\/\" target=\"_blank\">\u83dc\u5355\u7684\u5fc3\u667a\u6e38\u620f<\/a><\/li>\n<li>\u4eba\u4eec\u5bf9\u5b89\u6170\u5242\u7684\u53cd\u5e94\u8d8a\u6765\u597d<br \/>\n\u2013<a href=\"http:\/\/www.wired.com\/medtech\/drugs\/magazine\/17-09\/ff_placebo_effect?currentPage=all\" target=\"_blank\">\u5b89\u6170\u5242\u8d8a\u6765\u8d8a\u6709\u7528\u4e86<\/a><\/li>\n<li><a href=\"http:\/\/www.jnd.org\/dn.mss\/simplicity_is_highly.html\" target=\"_blank\">Don Norman<\/a>\u5efa\u8bae\u300c\u907f\u514d\u5de5\u7a0b\u5e08\u4e0e\u7ecf\u6d4e\u5b66\u5bb6\u7684\u8c2c\u8bef\uff1a\u4e0d\u8981\u4e3a\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u627e\u7406\u7531\u2013\u89c2\u5bdf\u771f\u5b9e\u7684\u4eba\u7fa4\u3002\u6211\u4eec\u9700\u8981\u5982\u5b9e\u5730\u8003\u5bdf\u4eba\u7c7b\u7684\u884c\u4e3a\uff0c\u800c\u4e0d\u662f\u4ee5\u6211\u4eec\u5e0c\u671b\u7684\u65b9\u5f0f\u81c6\u6d4b\u3002\u300d<\/li>\n<li>\u4e5f\u522b\u6f0f\u4e86Dan Ariely\u5728TED\u7cbe\u91c7\u7684\u6f14\u8bb2\u89c6\u9891\uff1a\u300c<a href=\"http:\/\/www.ted.com\/talks\/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html\" target=\"_blank\">\u6211\u4eec\u662f\u5426\u4e3b\u5bb0\u81ea\u5df1\u7684\u51b3\u5b9a\uff1f<\/a>\u300d\u4ee5\u53ca\u300c<a href=\"http:\/\/www.ted.com\/talks\/dan_ariely_on_our_buggy_moral_code.html\" target=\"_blank\">Dan Ariely\u8c08\u8bba\u6211\u4eec\u53d7\u5e72\u6270\u7684\u9053\u5fb7\u51c6\u5219<\/a>\u300d<\/li>\n<li>\u8fd8\u6709Dan Gilbert\uff1a\u300c<a href=\"http:\/\/www.ted.com\/talks\/dan_gilbert_researches_happiness.html\" target=\"_blank\">Dan Gilbert\u8c08\u6211\u4eec\u5bf9\u671f\u671b\u7684\u8bef\u89e3<\/a>\u300d\uff0c\u4ee5\u53ca\u300c<a href=\"http:\/\/www.ted.com\/talks\/dan_gilbert_asks_why_are_we_happy.html\" target=\"_blank\">Dan Gilbert\u95ee\uff1a\u6211\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u5feb\u4e50\uff1f<\/a>\u300d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u6bcf\u4e2a\u8bbe\u8ba1\u5e08\u90fd\u5e94\u8be5\u9605\u8bfb\u7684\u8d44\u6e90\uff1a<\/span><\/h4>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/Predictably-Irrational-Revised-Expanded-Decisions\/dp\/0061353248\/ref=ntt_at_ep_dpi_1\" target=\"_blank\">\u300a\u8c01\u8bf4\u4eba\u662f\u7406\u6027\u7684\u300b<\/a>\u2013Dan Ariely\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/How-We-Decide-Jonah-Lehrer\/dp\/0618620117\" target=\"_blank\">\u300a\u5927\u8111\u51b3\u7b56\u624b\u518c\u300b<\/a>\u2013Jonah Lehrer\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/0688128165\" target=\"_blank\">\u300a\u5f71\u54cd\u529b\u300b<\/a>\u2013Robert Cialdini\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Sway-Irresistible-Pull-Irrational-Behavior\/dp\/0385530609\/\" target=\"_blank\">\u300a\u5de6\u53f3\u51b3\u7b56\u7684\u8ff7\u60d1\u529b\u300b<\/a>\u2013Ori and Rom Brafman\u5144\u5f1f\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Yes-Scientifically-Proven-Ways-Persuasive\/dp\/1416576142\/\" target=\"_blank\">\u300a\u5c31\u662f\u8981\u8bf4\u670d\u4f60\uff1a50\u4e2a\u8ba9\u987e\u5ba2\u4e56\u4e56\u542c\u8bdd\u7684\u79d1\u5b66\u65b9\u6cd5\u300b<\/a>\u2013Noah J. Goldstein\uff0cSteve J. Martin\u4e0eRobert Cialdini\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Neuro-Web-Design-Makes-Click\/dp\/0321603605\/\" target=\"_blank\">\u795e\u7ecf\u79d1\u5b66\u5bb6\u8c08\u7f51\u7ad9\u8bbe\u8ba1\uff08\u6682\u8bd1\uff09<\/a>\u2013Susan Weinschenk\u5199\u7684\u4e66<\/li>\n<li><a href=\"http:\/\/youarenotsosmart.com\/\" target=\"_blank\">\u4f60\u6ca1\u90a3\u4e48\u806a\u660e<\/a>\u2013\u4e00\u4e2a\u7cbe\u91c7\u7684\u535a\u5ba2\uff0c\u81f4\u529b\u4e8e\u7834\u89e3\u4eba\u662f\u7406\u6027\u7684\u8ff7\u601d<\/li>\n<li><a href=\"http:\/\/www.theteamw.com\/blog\/\" target=\"_blank\">\u5173\u4e8e\u4eba\u4eec\uff0c100\u4ef6\u4f60\u5e94\u8be5\u77e5\u9053\u7684\u4e8b<\/a>\u2013\u4e00\u4e2a\u5173\u4e8e\u4eba\u7c7b\u884c\u4e3a\u7684\u535a\u5ba2<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u7f16\u8bd1\u6765\u6e90\uff1a<a href=\"http:\/\/www.hpx.tw\/archives\/10695\" target=\"_blank\">http:\/\/www.hpx.tw\/archives\/10695<\/a><a href=\"http:\/\/www.hpx.tw\/archives\/4566\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<p><img alt=\"UX Myth\" src=\"http:\/\/www.hpx.tw\/wp-content\/uploads\/2012\/03\/UX-Myth-300x100.jpg\" \/><\/p>\n<address>\u539f\u6587\u6765\u6e90\uff1a<a href=\"http:\/\/uxmyths.com\/post\/2607991907\/myth-29-people-are-rational\" target=\"_blank\">http:\/\/uxmyths.com<\/a><a href=\"http:\/\/uxmyths.com\/post\/712377283\/myth-9-design-has-to-be-original\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"http:\/\/mysteriousall.com\/wp-content\/uploads\/2013\/12\/human-emotions.jpg\">http:\/\/mysteriousall.com<\/a><a href=\"https:\/\/androiduiux.files.wordpress.com\/2015\/01\/design-details.jpg\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Myth #29: People are&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":27617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[1867,2265,2264,2596],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/27592"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27592"}],"version-history":[{"count":6,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/27592\/revisions"}],"predecessor-version":[{"id":27671,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/27592\/revisions\/27671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/27617"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}