{"id":28500,"date":"2016-01-05T10:31:36","date_gmt":"2016-01-05T02:31:36","guid":{"rendered":"http:\/\/uxren.cn\/?p=28500"},"modified":"2016-07-05T09:52:19","modified_gmt":"2016-07-05T01:52:19","slug":"%e3%80%90uxren%e8%af%9195%e3%80%91%e6%96%87%e6%a1%88%e5%b7%a5%e4%bd%9c%e5%a6%82%e4%bd%95%e4%bb%8e%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%e4%b8%ad%e8%8e%b7%e7%9b%8a","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=28500","title":{"rendered":"\u3010UXRen\u8bd1#95\u3011\u6587\u6848\u5de5\u4f5c\u5982\u4f55\u4ece\u7528\u6237\u7814\u7a76\u4e2d\u83b7\u76ca"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28515\" alt=\"uxren-fanyi-094-00\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-00.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-00.jpg 600w, 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href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28505\" alt=\"uxren-fanyi-094-01\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01.png\" width=\"358\" height=\"358\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01.png 358w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01-300x300.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-01-160x160.png 160w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/a><\/p>\n<address>\u5b66\u4e60\u65b0\u77e5\u8bc6\u7684\u56db\u4e2a\u9636\u6bb5\uff0cNoel Burch\u5728Gordon Training International.\u603b\u7ed3<\/address>\n<p>23\u5c81\u90a3\u5e74\uff0c\u6211\u81ea\u8ba4\u4e3a\u662f\u4e00\u4e2a\u5f88\u6709\u80fd\u529b\u7684\u4f5c\u5bb6\u3002\u6211\u5df2\u7ecf\u62e5\u670918\u5e74\u6da6\u8272\u548c\u521b\u4f5c\u7ecf\u9a8c\uff0c\u7c7b\u578b\u5305\u62ec\u6545\u4e8b\u3001\u8bd7\u6b4c\u3001\u8bfb\u540e\u611f\u3001\u540c\u4eba\u5c0f\u8bf4\u3001\u4e0e\u7b14\u53cb\u5f80\u6765\u4fe1\u4ef6\u3001\u4f5c\u6587\u3001\u968f\u7b14\u3001\u79d1\u5b66\u5b9e\u9a8c\u62a5\u544a\u3002\u4f46\u662f\uff0c\u6211\u5bf9\u65b0\u95fb\u7a3f\u5374\u662f\u5b8c\u5168\u6ca1\u6709\u6982\u5ff5\uff0c\u5b8c\u5168\u90fd\u4e0d\u77e5\u9053\u5e94\u8be5\u600e\u4e48\u5199\u3002<\/p>\n<p>\u6211\u901a\u8bfb\u4e86\u4e00\u4e9b\u516c\u53f8\u65e9\u671f\u7684\u65b0\u95fb\u7a3f\uff0c\u4f46\u8fd8\u662f\u6ca1\u6709\u4ec0\u4e48\u5934\u7eea\u3002\u6700\u8ba9\u6211\u4e3a\u96be\u7684\u662f\uff0c\u60f3\u8c61\u4e0d\u5230\u4f1a\u662f\u8c01\u6765\u8bfb\u8fd9\u7bc7\u65b0\u95fb\u7a3f\u3002\u540e\u6765\u6211\u624d\u77e5\u9053\uff0c\u5f53\u65f6\u6211\u9762\u4e34\u7684\u662f\u4e00\u4e2a\u6587\u6848\u5de5\u4f5c\u8005\u5e38\u9047\u5230\u7684\u95ee\u9898\u2014\u2014\u5bf9\u7528\u6237\u7f3a\u4e4f\u4e86\u89e3\u3002<\/p>\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u9010\u4e00\u4ecb\u7ecd\u6587\u6848\u5de5\u4f5c\u8005\u5728\u7528\u6237\u7814\u7a76\u4e2d\u9700\u8981\u638c\u63e1\u7684\u65b9\u6cd5\u3002\u6211\u8fd8\u4f1a\u7279\u522b\u6307\u51fa\u54ea\u4e9b\u7c7b\u578b\u7684\u7528\u6237\u7814\u7a76\u65b9\u6cd5\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\u6700\u6709\u4ef7\u503c\uff0c\u4ee5\u53ca\u5982\u4f55\u8fd0\u7528\u8fd9\u4e9b\u65b9\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span 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style=\"color: #3366ff;\">\u4e8c\u3001\u7528\u6237\u7814\u7a76\uff1a\u7edf\u9886\u5927\u5c40<\/span><\/h4>\n<p>\u5728\u6574\u4e2a\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\uff0c\u7528\u6237\u7814\u7a76\u975e\u5e38\u5173\u952e\uff0c\u5b83\u4e5f\u6709\u5f88\u591a\u5f62\u5f0f\u3002\u8bfa\u66fc\u5c0f\u7ec4\u7684\u4f5c\u8005\u4e4b\u4e00Christopher Rohrer\uff0c\u8ba4\u4e3a\u7528\u6237\u7814\u7a76\u65b9\u6cd5\u662f\u4ee5\u4e0b\u56db\u79cd\u5f62\u5f0f\u7684\u4e00\u4e9b\u7ec4\u5408\uff1a<\/p>\n<ul>\n<li>\u884c\u4e3a\u7814\u7a76\uff0c\u89c2\u5bdf\u4eba\u4eec\u505a\u4ec0\u4e48\u3002<\/li>\n<li>\u6001\u5ea6\u7814\u7a76\uff0c\u89c2\u5bdf\u522b\u4eba\u8bf4\u4e86\u4ec0\u4e48\u3002<\/li>\n<li>\u5b9a\u6027\u7814\u7a76\uff0c\u5206\u6790\u4eba\u4eec\u505a\u4e8b\u60c5\u7684\u539f\u56e0\uff0c\u53ca\u63d0\u5347\u65b9\u6848\u3002<\/li>\n<li>\u5b9a\u91cf\u7814\u7a76\uff0c\u91cf\u5316\u53ef\u6d4b\u91cf\u7684\u5143\u7d20\uff0c\u5e76\u5206\u6790\u7814\u7a76\u6570\u636e\uff0c\u5982\u6709\u591a\u5c11\u6f5c\u5728\u7528\u6237\u8f6c\u6362\u4e3a\u771f\u5b9e\u7528\u6237\uff0c\u6216\u4ea7\u54c1\u7684\u9500\u91cf\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28506\" alt=\"uxren-fanyi-094-02\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-02.png\" width=\"556\" height=\"376\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-02.png 556w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-02-300x202.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/p>\n<address>\u8fd9\u5f20\u56fe\u6765\u81ea\u4e8eChristian Rohrer \u548c\u8bfa\u66fc\u5c0f\u7ec4<\/address>\n<p>\u4ece\u7528\u6237\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u5f97\u5230\u6709\u5173\u7f51\u7ad9\u548c\u4ea7\u54c1\u76ee\u6807\u7528\u6237\u7684\u8be6\u7ec6\u8d44\u6599\u3002\u8bbe\u8ba1\u5e08\uff0c\u5185\u5bb9\u7b56\u7565\u5e08\u548c\u5f00\u53d1\u4eba\u5458\u4f7f\u7528\u7528\u6237\u7814\u7a76\u7684\u7ed3\u679c\u53bb\u6539\u8fdb\u8bbe\u8ba1\u3001\u8bbe\u8ba1\u89c4\u8303\u548c\u539f\u578b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e09\u3001\u9002\u5408\u6587\u6848\u5de5\u4f5c\u7684\u7528\u6237\u7814\u7a76\u65b9\u6cd5<\/span><\/h4>\n<p>\u7528\u6237\u7814\u7a76\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\uff0c\u56e0\u4e3a\u5b83\u80fd\u5e2e\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u662f\u5982\u4f55\u8868\u8fbe\u3001\u7528\u6237\u7684\u8bc9\u6c42\u548c\u9700\u6c42\u3002\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u56de\u987e\u4e00\u4e9b\u5e38\u7528\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u770b\u770b\u5b83\u4eec\u53ef\u4ee5\u5982\u4f55\u5f71\u54cd\u5185\u5bb9\u521b\u4f5c\uff0c\u4f7f\u6587\u6848\u5de5\u4f5c\u8005\u83b7\u76ca\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">3.1 \u4eba\u79cd\u5b66\u7814\u7a76<\/span><\/h5>\n<p>\u4eba\u79cd\u5b66\u7530\u91ce\u8c03\u67e5\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e,\u5b83\u53d1\u751f\u5728\u7528\u6237\u7684\u5bb6\u4e2d\u6216\u529e\u516c\u5ba4\uff0c\u76ee\u7684\u662f\u4e3a\u4e86\u770b\u5230\u7528\u6237\u5728\u4ed6\u4eec\u771f\u5b9e\u751f\u6d3b\u73af\u5883\u4e2d\u7684\u72b6\u6001\u3002\u5c31\u50cf\u7814\u7a76\u8005\u5728\u63a2\u9669, \u5e0c\u671b\u770b\u5230\u8eab\u5904\u91ce\u5916\u7684\u7528\u6237\u7684\u771f\u5b9e\u72b6\u6001\u3002\u5bf9\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u6216\u5185\u5bb9\u7b56\u7565\u5e08\u6765\u8bf4\uff0c\u4eba\u79cd\u5b66\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u8d44\u6599\uff0c\u6765\u4e86\u89e3\u7528\u6237\u751f\u6d3b\u4e2d\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u95ee\u9898\u7ed9\u7528\u6237\u65e5\u5e38\u751f\u6d3b\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u540c\u65f6\u53d1\u73b0\u7528\u6237\u4e60\u60ef\u7684\u4e92\u52a8\u65b9\u5f0f\u3002<\/p>\n<p>\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\uff0c\u8fd9\u79cd\u7814\u7a76\u540c\u6837\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u5e73\u5e38\u4f1a\u9605\u8bfb\u7684\u5185\u5bb9\uff0c\u5e38\u53bb\u7684\u7f51\u7ad9\u53ca\u7528\u6237\u65e5\u5e38\u63a5\u89e6\u7684\u8bcd\u6c47\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u8bbf\u8c08\u4e00\u540d\u5f8b\u5e08\uff0c\u4e86\u89e3\u5f8b\u5e08\u5728\u65e5\u5e38\u4ea4\u6d41\u4e2d\u4f7f\u7528\u7684\u6cd5\u5f8b\u672f\u8bed\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u672f\u8bed\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u5c31\u5c06\u80fd\u591f\u4f7f\u7528\u540c\u6837\u7684\u8bcd\u6c47\u4e3a\u5f8b\u5e08\u7f51\u7ad9\u8bbe\u8ba1\u6807\u9898\u6587\u6848\u4e86\u3002<\/p>\n<p>\u4eba\u79cd\u5b66\uff08\u7530\u91ce\u8c03\u67e5\uff09\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5:<\/p>\n<ul>\n<li>\u54c1\u724c\u91cd\u65b0\u8bbe\u8ba1\u65f6\uff0c\u9700\u8981\u4e3a\u5229\u76ca\u76f8\u5173\u8005\u8bbe\u8ba1\u201c\u53cb\u597d\u7684\u8bed\u6c14\u201d\u3002<\/li>\n<li>\u76ee\u6807\u7528\u6237\u6765\u81ea\u4e0e\u6587\u6848\u5de5\u4f5c\u8005\u622a\u7136\u4e0d\u540c\u7684\u6587\u5316\u80cc\u666f\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2010\/06\/ethnography-in-ux.php\/\" target=\"_blank\">\u7528\u6237\u4f53\u9a8c\u4e2d\u7684\u4eba\u79cd\u5b66<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.2 \u65e5\u8bb0\u7814\u7a76\u6cd5<\/span><\/h5>\n<p>\u65e5\u8bb0\u7814\u7a76\u9002\u7528\u4e8e\u53c2\u4e0e\u8005\u5728\u611f\u89c9\u4e0d\u5230\u96be\u4e3a\u60c5\u6216\u538b\u6291\u60c5\u51b5\u4e0b\uff0c\u5206\u4eab\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u3002\u56e0\u4e3a\u65e5\u8bb0\u7684\u79c1\u4eba\u5c5e\u6027, \u5b83\u901a\u5e38\u7528\u4e8e\u4e2a\u4eba\u5316\u4ea7\u54c1\u6216\u670d\u52a1, \u6216\u8005\u6d89\u53ca\u654f\u611f\u8bdd\u9898\u7684\u7814\u7a76\u4e2d\uff0c\u6bd4\u5982\uff0c\u7528\u6765\u5e2e\u52a9\u75be\u75c5\u4eba\u7fa4\u7684\u8bbe\u5907\u7814\u7a76\uff0c\u6216\u4e2a\u4eba\u536b\u751f\u8bbe\u5907\u7814\u7a76\u3002\u65e5\u8bb0\u6ca1\u6709\u9762\u5bf9\u9762\u8bbf\u8c08\u90a3\u4e48\u5484\u5484\u903c\u4eba\uff0c\u5b83\u8fd8\u53ef\u4ee5\u8ba9\u7814\u7a76\u4eba\u5458\u4ece\u7528\u6237\u6570\u5929\u6216\u6570\u5468\u7684\u751f\u6d3b\u8bb0\u5f55\u4e2d\u8bc6\u522b\u51fa\u7528\u6237\u6a21\u5f0f\u3002<\/p>\n<p>\u6587\u6848\u5de5\u4f5c\u8005\u6beb\u65e0\u7591\u95ee\u80fd\u4ece\u65e5\u8bb0\u7814\u7a76\u4e2d\u53d7\u76ca\uff1a\u53ef\u4ee5\u628a\u76ee\u6807\u7528\u6237\u5199\u7684\u65e5\u8bb0\u5f53\u505a\u6837\u672c\uff0c\u8fd9\u6837\u66f4\u80fd\u77e5\u9053\u76ee\u6807\u7528\u6237\u6240\u63a5\u53d7\u7684\u6587\u6848\u7c7b\u578b\u3002\u4f8b\u5982\uff0c\u4e00\u4f4d\u4e0d\u7528\u7f29\u5199\u7684\u4f5c\u8005\uff0c\u53ef\u80fd\u4f1a\u504f\u597d\u98ce\u683c\u6b63\u5f0f\u7684\u7f51\u7ad9\uff1b\u800c\u4e0d\u4f7f\u7528\u6807\u70b9\u7b26\u53f7\u548c\u5927\u5199\u7684\u4f5c\u8005\uff0c\u4f1a\u611f\u89c9\u4e00\u4e2a\u98ce\u683c\u4e0d\u90a3\u4e48\u6b63\u5f0f\u7684\u7f51\u7ad9\u66f4\u8212\u670d\u3002<\/p>\n<p>\u65e5\u8bb0\u7814\u7a76\u6cd5\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u7528\u6237\u4f7f\u7528\u6280\u672f\u590d\u6742\u7684\u4ea7\u54c1\u6216\u670d\u52a1,\u540c\u65f6\u4f7f\u7528\u590d\u6742\u7684\u6280\u672f\u672f\u8bed\u3002<\/li>\n<li>\u7528\u6237\u7684\u8bed\u8a00\u98ce\u683c\u4e0e\u516c\u53f8\u4f7f\u7528\u7684\u98ce\u683c\u622a\u7136\u4e0d\u540c\u3002<\/li>\n<\/ul>\n<p>\u6709\u4e00\u70b9\u9700\u8981\u63d0\u9192\u6587\u6848\u5de5\u4f5c\u8005\uff0c\u65e5\u8bb0\u7814\u7a76\u5b9e\u9645\u4e0a\u4e0d\u9002\u7528\u4e2a\u4eba\u5316\u6216\u79c1\u5bc6\u6027\u5f88\u5f3a\u7684\u4ea7\u54c1\u3002\u7528\u6237\u5728\u65e5\u8bb0\u91cc\u611f\u89c9\u8212\u9002\u7684\u8bcd\u6c47\uff0c\u53ef\u80fd\u653e\u5230\u516c\u5171\u7f51\u7ad9\u4e0a\u540e\u4f1a\u8ba9\u4ed6\u4eec\u611f\u5230\u4e0d\u8212\u670d\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxbooth.com\/articles\/dear-diary-hard-say-goodbye\/\" target=\"_blank\">\u65e5\u8bb0\u7814\u7a76\u6cd5<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.3 \u7528\u6237\u53cd\u9988<\/span><\/h5>\n<p>\u6587\u6848\u5de5\u4f5c\u8005\u5f88\u5c11\u6709\u7ecf\u8d39\u53bb\u505a\u81ea\u5df1\u7684\u7814\u7a76\uff0c\u4f46\u662f\u7528\u6237\u53cd\u9988\u5374\u662f\u57fa\u4e8e\u5df2\u7ecf\u6536\u96c6\u7684\u4fe1\u606f\u4ea7\u751f\uff0c\u8fd9\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\u662f\u975e\u5e38\u5b8c\u7f8e\u7684\u6570\u636e\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u516c\u53f8\u4f1a\u6709\u81ea\u5df1\u7684\u5ba2\u670d\u90e8\uff0c\u901a\u8fc7\u7535\u8bdd\u6216\u95ee\u5377\u8c03\u67e5\uff0c\u6536\u96c6\u5230\u6240\u6709\u6cae\u4e27\u6216\u8005\u751f\u6c14\u7684\u7528\u6237\u4fe1\u606f\u3002\u7136\u800c\u4e8b\u60c5\u603b\u662f\u6709\u4e24\u9762\u6027\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u80fd\u4ece\u8fd9\u7c7b\u4e0d\u5f00\u5fc3\u7684\u7528\u6237\u4e2d\u80fd\u6316\u6398\u5927\u91cf\u7684\u8d44\u6599\uff0c\u4ed6\u4eec\u8868\u8fbe\u4e86\u4ec0\u4e48\uff0c\u5982\u4f55\u8868\u8fbe\u7684\uff0c\u5728\u54ea\u79cd\u60c5\u666f\u4e0b\u8868\u8fbe\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u597d\u5904\u662f\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u53cd\u9988\u4e86\u89e3\u5230\uff0c\u5f53\u524d\u7684\u6587\u6848\u8fd8\u7f3a\u5c11\u54ea\u4e9b\u5185\u5bb9\uff0c\u6ca1\u6709\u89e3\u51b3\u7528\u6237\u7684\u54ea\u4e9b\u95ee\u9898\u3002\u8fd9\u5bf9\u5185\u5bb9\u4f18\u5148\u7ea7\u7684\u8bbe\u7f6e\u975e\u5e38\u6709\u7528\u3002\u6bd4\u5982\u8bf4\uff0c\u6709\u51e0\u4e2a\u5ba2\u6237\u90fd\u6253\u7535\u8bdd\u6765\u95ee\uff0c\u5982\u4f55\u5f97\u5230\u4ed6\u4eec\u7684\u4ea7\u54c1\u9000\u7a0e\u6b3e\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u5c31\u77e5\u9053\u5e94\u8be5\u8ba9\u8fd9\u4e9b\u4fe1\u606f\u5728\u7f51\u7ad9\u4e0a\u66f4\u5bb9\u6613\u88ab\u627e\u5230\u3002\u4f46\u662f\u91cd\u8981\u7684\u662f\uff0c\u786e\u4fdd\u63d0\u4f9b\u53cd\u9988\u7684\u7528\u6237\uff0c\u662f\u4f60\u5199\u7684\u6587\u6848\u7684\u771f\u6b63\u8bfb\u8005\u3002\u4f8b\u5982\uff0c\u4f60\u5728\u4e3a\u6f5c\u5728\u7528\u6237\u5199\u6587\u6848\uff0c\u90a3\u4e48\u8001\u7528\u6237\u5219\u65e0\u6cd5\u63d0\u4f9b\u6709\u4ee3\u8868\u6027\u7684\u53cd\u9988\u3002<\/p>\n<p>\u7528\u6237\u53cd\u9988\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5:<\/p>\n<ul>\n<li>\u5728\u7f51\u7ad9\u4e0a\u5206\u4eab\u4e86\u5927\u91cf\u5185\u5bb9\u7684\u516c\u53f8\u3002<\/li>\n<li>\u5ba2\u6237\u6216\u56e2\u961f\u4e0d\u80fd\u786e\u5b9a\u7528\u6237\u4f18\u5148\u7ea7\u7684\u9879\u76ee\u3002<\/li>\n<li>\u9488\u5bf9\u8001\u7528\u6237\u7684\u9879\u76ee\u3002<\/li>\n<li>\u516c\u53f8\u540d\u58f0\u4e0d\u597d\uff0c\u6216\u6709\u4e00\u5927\u7fa4\u5ba2\u6237\u6216\u7528\u6237\u6295\u8bc9\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2013\/06\/continuous-customer-feedback-programs-part-1-getting-started.php\" target=\"_blank\">\u7528\u6237\u53cd\u9988<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.4 \u7528\u6237\u8bbf\u8c08<\/span><\/h5>\n<p>\u7528\u6237\u8bbf\u8c08\u5bf9\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u6765\u8bf4\uff0c\u901a\u5e38\u662f\u6700\u6709\u6548\u7684\u7528\u6237\u4fe1\u606f\u6765\u6e90\u3002\u6587\u6848\u5de5\u4f5c\u8005\u4e5f\u6e34\u671b\u4e86\u89e3\u7528\u6237\u7684\u9700\u6c42\u3001\u8bc9\u6c42\u3001\u62c5\u5fe7\u548c\u559c\u597d\uff01\u4ed6\u4eec\u7684\u76ee\u6807\u662f\u4e0e\u5b8c\u5168\u964c\u751f\u7684\u4eba\u8fdb\u884c\u4e00\u573a\u81ea\u7136\u3001\u719f\u6089\u7684\u5bf9\u8bdd\u3002\u8fd8\u6709\u4ec0\u4e48\u529e\u6cd5\u6bd4\u8046\u542c\u7528\u6237\uff0c\u80fd\u66f4\u597d\u7684\u53bb\u8425\u9020\u4e00\u79cd\u53cb\u60c5\u7684\u6c1b\u56f4\u5462\uff1f<\/p>\n<p>\u867d\u7136\u6587\u6848\u5de5\u4f5c\u8005\u6ca1\u6709\u8bbf\u8c08\u7528\u6237\u7684\u9884\u7b97\uff0c\u4f46\u662f\u5982\u679c\u56e2\u961f\u5df2\u7ecf\u51c6\u5907\u8bbf\u95ee\u7528\u6237\u4e86\uff0c\u6700\u660e\u667a\u7684\u529e\u6cd5\u5c31\u662f\u5750\u5728\u8bbf\u8c08\u5ba4\u91cc\u542c\u542c\u7528\u6237\u7684\u58f0\u97f3\u3002\u4e0d\u80fd\u53ea\u770b\u7814\u7a76\u8f93\u51fa\u7684\u91cd\u70b9\u7ed3\u8bba\u3002\u8003\u8651\u7814\u7a76\u65f6\u95f4\u7684\u9650\u5236\uff0c\u6807\u6ce8\u7528\u6237\u539f\u8bdd\u4e2d\u7684\u91cd\u8981\u8bed\u53e5\u548c\u8bcd\u6c47\uff0c\u4e5f\u80fd\u8ba9\u6587\u6848\u4eba\u5de5\u4f5c\u8005\u5bf9\u8bbf\u8c08\u8fc7\u7a0b\u548c\u7ed3\u679c\u6709\u5f88\u597d\u7684\u611f\u77e5\u3002<\/p>\n<p>\u6bd4\u5982\u8bf4\uff0c\u7528\u6237\u7814\u7a76\u5458\u5728\u6c47\u62a5\u8bbf\u8c08\u7ed3\u679c\u524d\uff0c\u53ef\u4ee5\u5728\u62a5\u544a\u4e2d\u9010\u5b57\u9010\u53e5\u5f15\u7528\u4e94\u4f4d\u53c2\u4e0e\u8005\u7684\u8bdd\uff0c\u4ee5\u4fbf\u6587\u6848\u5de5\u4f5c\u8005\u67e5\u770b\u3002<\/p>\n<p>\u8bbf\u8c08\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u666f\uff1a<\/p>\n<ul>\n<li>\u7814\u7a76\u56e2\u961f\u5df2\u7ecf\u51c6\u5907\u4e3a\u5176\u4ed6\u9879\u76ee\u6267\u884c\u8bbf\u8c08\u4e86\u3002<\/li>\n<li>\u7f51\u7ad9\u6700\u540e\u9700\u8981\u8868\u73b0\u51fa\u5bf9\u8bdd\u6027\u3002<\/li>\n<li>\u56e2\u961f\u4e0d\u77e5\u9053\u5e94\u8be5\u4e3a\u76ee\u6807\u7528\u6237\u4f20\u9012\u4ec0\u4e48\u5185\u5bb9\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/rosenfeldmedia.com\/books\/interviewing-users\/\" target=\"_blank\">\u7528\u6237\u8bbf\u8c08<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.5 \u7126\u70b9\u5c0f\u7ec4<\/span><\/h5>\n<p>\u8bb8\u591a\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u90fd\u4e0d\u559c\u6b22\u7528\u7126\u70b9\u5c0f\u7ec4\uff0c\u7406\u7531\u662f\u7126\u70b9\u5c0f\u7ec4\u5f88\u96be\u53bb\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7528\u6237\u7684\u771f\u5b9e\u60f3\u6cd5\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ul>\n<li>\u7fa4\u4f53\u538b\u529b\uff0c\u7528\u6237\u5bb9\u6613\u53d7\u7ec4\u5185\u5176\u4ed6\u4eba\u7684\u5f71\u54cd\uff1b<\/li>\n<li>\u7ec4\u5185\u5f3a\u52bf\uff08\u6216\u5c31\u53ea\u662f\u58f0\u97f3\u5f88\u5927\uff09\u7528\u6237\u7684\u58f0\u97f3\u5e38\u5e38\u4f1a\u63a9\u76d6\u8f83\u5c11\u8868\u8fbe\u548c\u5f71\u54cd\u529b\u8f83\u5c0f\u7684\u7528\u6237\u58f0\u97f3\u3002\u4f46\u8fd9\u4e9b\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\u5e76\u6ca1\u6709\u4ec0\u4e48\u5f71\u54cd\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\uff0c\u7126\u70b9\u5c0f\u7ec4\u4ecd\u662f\u4e00\u79cd\u5f88\u597d\u7684\u8046\u542c\u4e0d\u540c\u7c7b\u578b\u7528\u6237\u7684\u58f0\u97f3\u7684\u65b9\u5f0f\u3002\u6bd4\u5982\uff0c\u5982\u679c\u6211\u5728\u5199\u65b0\u95fb\u7a3f\u4e4b\u524d\uff0c\u80fd\u591f\u6709\u673a\u4f1a\u63a5\u89e6\u76ee\u6807\u7528\u6237\u4e2d\u4e0d\u540c\u7c7b\u578b\u7684\u4eba\uff0c\u6211\u4f1a\u8ba9\u4ed6\u4eec\u5e2e\u52a9\u6211\u5c3d\u53ef\u80fd\u591a\u5f97\u627e\u5230\u8fd9\u7bc7\u65b0\u95fb\u7a3f\u6709\u4ef7\u503c\u7684\u7406\u7531\uff0c\u5e76\u6574\u7406\u6210\u4e00\u4e2a\u5217\u8868\u3002\u5982\u679c\u6d4b\u8bd5\u4e00\u5f00\u59cb\u5c31\u9f13\u52b1\u66f4\u591a\u7684\u58f0\u97f3\u548c\u7b54\u6848\uff0c\u90a3\u7528\u6237\u5c31\u4e0d\u592a\u53ef\u80fd\u53ea\u662f\u56de\u5e94\u90a3\u4e2a\u5f3a\u52bf\u7684\u58f0\u97f3\u3002<\/p>\n<p>\u7126\u70b9\u5c0f\u7ec4\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u62e5\u6709\u516c\u4f17\u5316\u76ee\u6807\u7684\u9879\u76ee\uff08\u7c7b\u4f3c\u5199\u65b0\u95fb\u7a3f\u6216\u65f6\u4e8b\u901a\u8baf\uff09\u3002<\/li>\n<li>\u76ee\u6807\u7528\u6237\u4e4b\u95f4\u5df2\u7ecf\u76f8\u4e92\u4e86\u89e3\uff0c\u6216\u8005\u80fd\u534f\u540c\u5408\u4f5c\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2011\/07\/dos-and-donts-for-focus-groups.php\" target=\"_blank\">\u7126\u70b9\u5c0f\u7ec4<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.6 \u53c2\u4e0e\u5f0f\u8bbe\u8ba1<\/span><\/h5>\n<p>\u7528\u6237\u548c\u8bbe\u8ba1\u5e08\u7684\u754c\u9650\u53d8\u5f97\u8d8a\u6765\u8d8a\u6a21\u7cca\u3002\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u628a\u4ed6\u4eec\u8054\u7cfb\u66f4\u52a0\u7d27\u5bc6\uff0c\u90a3\u5c31\u662f\u53c2\u4e0e\u5f0f\u8bbe\u8ba1\uff0c\u5373\u7528\u6237\u53c2\u4e0e\u5230\u8bbe\u8ba1\u5e08\u67d0\u4e00\u5929\u7684\u5934\u8111\u98ce\u66b4\u3001\u8349\u56fe\u751a\u81f3\u662f\u539f\u578b\u521b\u4f5c\u4e2d\u3002\u867d\u7136\u6700\u7ec8\u4ecd\u662f\u8bbe\u8ba1\u5e08\u51b3\u5b9a\u4ea7\u54c1\u7684\u4e0b\u4e00\u6b65\u53d1\u5c55\uff08\u56e0\u4e3a\u6700\u540e\u7684\u51b3\u5b9a\u662f\u9700\u8981\u540c\u65f6\u8003\u8651\u4ea7\u54c1\u7684\u4f53\u9a8c\u548c\u5b9e\u9645\u53ef\u884c\u6027\u7684\uff09\uff0c\u4f46\u662f\u53c2\u4e0e\u5f0f\u8bbe\u8ba1\u80fd\u8ba9\u8bbe\u8ba1\u5e08\u542c\u5230\u7528\u6237\u7684\u58f0\u97f3\u3002<\/p>\n<p>\u8bbe\u8ba1\u7ec4\u7684\u6210\u5458\u7ecf\u5e38\u53c2\u52a0\u53c2\u4e0e\u5f0f\u8bbe\u8ba1\u5de5\u4f5c\u574a\u3002\u6587\u6848\u5de5\u4f5c\u8005\u4e5f\u53ef\u4ee5\u6210\u4e3a\u5176\u4e2d\u4e00\u5458\u3002\u6587\u6848\u5de5\u4f5c\u8005\u9700\u8981\u505a\u597d\u8bb0\u5f55\uff0c\u89c2\u5bdf\u7528\u6237\u5982\u4f55\u4e0e\u539f\u578b\u4e92\u52a8\uff0c\u5173\u6ce8\u4ed6\u4eec\u63d0\u51fa\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u4ea7\u54c1\u201c\u4e00\u5b9a\u8981\u6709\u201d\u7684\u4e1c\u897f\u3002\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\uff0c\u53c2\u4e0e\u5f0f\u5de5\u4f5c\u574a\u4e0e\u8bbf\u8c08\u7528\u6237\u4e00\u6837\u6709\u7528\uff0c\u56e0\u4e3a\u5de5\u4f5c\u574a\u7684\u73af\u5883\u901a\u5e38\u8ba9\u7528\u6237\u611f\u5230\u653e\u677e\uff0c\u66f4\u80fd\u5bf9\u6b63\u5728\u8bbe\u8ba1\u7684\u4ea7\u54c1\u505a\u51fa\u81ea\u7136\u7684\u4e92\u52a8\u548c\u53cd\u9988\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u80fd\u542c\u5230\u7528\u6237\u5bf9\u4ea7\u54c1\u63d0\u51fa\u8fd9\u6837\u7684\u95ee\u9898\uff08\u5b83\u662f\u9632\u6c34\u7684\u4e48\uff1f\u5728\u54ea\u91cc\u6362\u7535\u6c60\uff1f\uff09\u8bb0\u4e0b\u8fd9\u4e9b\u5185\u5bb9\uff0c\u968f\u540e\u53ef\u4ee5\u628a\u5b83\u4eec\u653e\u5728\u95ee\u7b54\u9875\u9762\u6216\u8005\u4ea7\u54c1\u63cf\u8ff0\u4e2d\u3002<\/p>\n<p>\u53c2\u4e0e\u5f0f\u8bbe\u8ba1\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u4ea7\u54c1\u6216\u5e94\u7528\u6b63\u5728\u8bbe\u8ba1\u4e2d\u3002<\/li>\n<li>\u7528\u6237\u6709\u975e\u5e38\u5177\u4f53\u7684\u9700\u6c42\u548c\u5f3a\u70c8\u7684\u610f\u89c1\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2011\/07\/dos-and-donts-for-focus-groups.php\" target=\"_blank\">\u53c2\u4e0e\u5f0f\u8bbe\u8ba1<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">3.7 A\/B\u6d4b\u8bd5<\/span><\/h5>\n<p>\u672c\u6587\u63a8\u8350\u7684\u5927\u90e8\u5206\u7814\u7a76\u65b9\u6cd5\uff0c\u9002\u7528\u4e8e\u6587\u6848\u5de5\u4f5c\u8005\u5f00\u59cb\u5199\u6587\u6848\u4e4b\u524d\u3002\u800cA\/B\u6d4b\u8bd5\u662f\u4e00\u79cd\u4f18\u5316\u6587\u6848\u7684\u597d\u65b9\u6cd5\uff0c\u5b83\u6709\u4e24\u79cd\u7c7b\u578b\uff1a\u5c01\u95ed\u5f0f\u6d4b\u8bd5\u548c\u5f00\u653e\u5f0f\u6d4b\u8bd5\u3002<\/p>\n<ul>\n<li>\u5c01\u95ed\u5f0f\u6d4b\u8bd5\u5982\u540c\u53ef\u7528\u6027\u6d4b\u8bd5\uff1a\u7814\u7a76\u5458\u901a\u5e38\u4f1a\u4e0e\u7528\u6237\u9762\u8c08\u5e76\u8be2\u95ee\uff1a\u201c\u4f60\u6bd4\u8f83\u559c\u6b22\u90a3\u4e2a\u9875\u9762\u201d\u6216\u8005\u201c\u544a\u8bc9\u6211\u4f60\u5728\u6bcf\u4e2a\u9875\u9762\u4e2d\u770b\u5230\u4ec0\u4e48\u201d\u3002\u5c01\u95ed\u5f0fA\/B\u6d4b\u8bd5\u80fd\u5e2e\u52a9\u6587\u6848\u5de5\u4f5c\u8005\u66f4\u5177\u4f53\u5730\u4e86\u89e3\u7528\u6237\u4e3a\u4ec0\u4e48\u4f1a\u88ab\u8fd9\u4e2a\u7248\u672c\u5438\u5f15\uff0c\u800c\u4e0d\u662f\u53e6\u4e00\u4e2a\u7248\u672c\u3002<\/li>\n<li>\u5f00\u653e\u5f0f\u6d4b\u8bd5\u540c\u6837\u5f88\u6709\u4ef7\u503c\u3002\u5728\u5f00\u653e\u5f0fA\/B\u6d4b\u8bd5\u4e2d\uff0c\u7814\u7a76\u5458\u4e0d\u4f1a\u5f15\u5bfc\u7528\u6237\u64cd\u4f5c\u3002\u6bd4\u5982\uff0c\u7528\u6237\u53ef\u80fd\u62ff\u5230\u4e00\u4e2a\u7f51\u5740\u94fe\u63a5\uff0c\u5728\u5c4f\u5e55\u4e2d\u770b\u5230\u5176\u4e2d\u4e00\u4e2a\u7248\u672c\u3002\u56e2\u961f\u53ef\u4ee5\u89c2\u5bdf\u5206\u6790\uff0c\u5728A\u7248\u672c\u4e2d\u6709\u591a\u5c11\u7528\u6237\u5b8c\u6210\u4e86\u76ee\u6807\uff0c\u5728B\u7248\u672c\u4e2d\u53c8\u6709\u591a\u5c11\u7528\u6237\u5b8c\u6210\u4e86\u3002<\/li>\n<\/ul>\n<p>\u65e0\u8bba\u662f\u5f00\u653e\u5f0f\u8fd8\u662f\u5c01\u95ed\u5f0f\uff0cA\/B\u6d4b\u8bd5\u90fd\u53ef\u4ee5\u5e2e\u52a9\u6587\u6848\u5de5\u4f5c\u8005\u6539\u5584\u7528\u8bcd\u548c\u8868\u8fbe\uff0c\u8ba9\u76ee\u6807\u7528\u6237\u66f4\u597d\u5730\u7406\u89e3\u6587\u6848\u3002\u6bd4\u5982\u8bf4\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u4e3a\u65b0\u7684\u5b89\u5168\u7cfb\u7edf\u64b0\u5199\u4e24\u4e2a\u6807\u9898\u3002\u4e00\u4e2a\u662f\u8ba9\u4eba\u653e\u5fc3\u7684\uff08\u6211\u4eec\u4f1a\u4fdd\u62a4\u4f60\u5bb6\u4eba\u5b89\u5168\uff09\uff0c\u53e6\u4e00\u4e2a\u662f\u8ba9\u4eba\u60ca\u6050\u7684\uff08\u4f60\u77e5\u9053\u90a3\u91cc\u6709\u4ec0\u4e48\u5417\uff1f\uff09A\/B\u6d4b\u8bd5\u7684\u7ed3\u679c\u4f1a\u544a\u8bc9\u6587\u6848\u5de5\u4f5c\u8005\u54ea\u4e00\u4e2a\u66f4\u597d\u3002<\/p>\n<p>A\/B\u6d4b\u8bd5\u5c24\u5176\u9002\u7528\u4ee5\u4e0b\u573a\u666f\uff1a<\/p>\n<ul>\n<li>\u6587\u6848\u5de5\u4f5c\u8005\u660e\u786e\u77e5\u9053\u8981\u4f20\u8fbe\u7ed9\u7528\u6237\u7684\u5185\u5bb9\uff0c\u4f46\u662f\u5728\u51e0\u4e2a\u65b9\u6848\u4e4b\u95f4\u62ff\u4e0d\u5b9a\u4e3b\u610f\u3002<\/li>\n<li>\u9879\u76ee\u62e5\u6709\u6280\u672f\u56e2\u961f\uff0c\u5e76\u4e14\u4ed6\u4eec\u80fd\u4e0e\u6587\u6848\u5de5\u4f5c\u8005\u4e00\u8d77\u5b9e\u65bdA\/B\u6d4b\u8bd5\u548c\u5206\u6790\u3002<\/li>\n<li>\u54c1\u724c\u91cd\u65b0\u8bbe\u8ba1\u3002\u4e3a\u5b9a\u4e49\u660e\u786e\u7684\u76ee\u6807\u7528\u6237\u91cd\u65b0\u8bbe\u8ba1\u4e86\u591a\u79cd\u54c1\u724c\u98ce\u683c\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/blog.kissmetrics.com\/ab-testing-web-copy\/\" target=\"_blank\">A\/B\u6d4b\u8bd5<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u56db\u3001\u9002\u7528\u4e8e\u521b\u4f5c\u7684\u7528\u6237\u7814\u7a76\u5de5\u5177<\/span><\/h4>\n<p>\u4e00\u65e6\u7814\u7a76\u5b8c\u6210\uff0c\u5c31\u662f\u65f6\u5019\u628a\u638c\u63e1\u7684\u7528\u6237\u4fe1\u606f\u6295\u5165\u5230\u5b9e\u9645\u521b\u4f5c\u4e2d\u3002\u6709\u4e00\u4e9b\u6587\u6848\u5de5\u4f5c\u8005\u5728\u7075\u601d\u6cc9\u6d8c\u65f6\u5de5\u4f5c\uff1b\u53e6\u4e00\u4e9b\u4ec5\u4ec5\u662f\u6309\u90e8\u5c31\u73ed\u7684\u7801\u5b57\u3002\u7136\u800c\uff0c\u6709\u8bb8\u591a\u53ef\u4ee5\u5229\u7528\u7684\u5de5\u5177\u80fd\u4f7f\u521b\u4f5c\u8fc7\u7a0b\u53d8\u5f97\u66f4\u52a0\u7b80\u5355\u548c\u6709\u8da3\u3002\u8bb8\u591a\u5de5\u5177\u90fd\u6e90\u81ea\u7528\u6237\u4f53\u9a8c\u548c\u5185\u5bb9\u7b56\u7565\uff0c\u56e0\u800c\u5b83\u4eec\u66f4\u80fd\u5c06\u7528\u6237\u7814\u7a76\u6240\u5f97\u8d44\u6599\u8f6c\u5316\u6210\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u7684\u6587\u6848\u3002<\/p>\n<p>\u8fd9\u5176\u4e2d\u5e76\u6ca1\u6709\u5f3a\u5236\u4f7f\u7528\u7684\u5de5\u5177\u3002\u5b83\u4eec\u9002\u7528\u4e8e\u4e0d\u540c\u7c7b\u578b\u7684\u521b\u4f5c\u4eba\uff0c\u4f60\u53ef\u4ee5\u6311\u9009\u5b83\u4eec\u53bb\u5b8c\u6210\u4e0d\u540c\u7c7b\u578b\u7684\u9879\u76ee\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">4.1 \u4eba\u7269\u89d2\u8272<\/span><\/h5>\n<p>\u4eba\u7269\u89d2\u8272\uff0c\u662f\u5c06\u7814\u7a76\u7ed3\u679c\u4ee5\u4e00\u79cd\u6613\u4e8e\u4f7f\u7528\u7684\u65b9\u5f0f\u5448\u73b0\u3002\u6bcf\u4e2a\u4eba\u7269\u89d2\u8272\u90fd\u662f\u4e00\u4e2a\u5047\u8bbe\u7684\u4eba\uff0c\u7528\u6765\u4ee3\u8868\u4f60\u7684\u76ee\u6807\u7528\u6237\u3002\u5b83\u5305\u62ec\u7ec4\u6210\u8fd9\u4e2a\u72ec\u7279\u4eba\u7269\u7684\u4efb\u4f55\u4fe1\u606f\uff1a\u4ed6\u4eec\u7684\u9700\u6c42\u3001\u8bc9\u6c42\u3001\u76ee\u6807\u3001\u671f\u671b\u548c\u6cae\u4e27\u3002\u4f46\u662f\u524d\u63d0\u662f\uff0c\u57fa\u4e8e\u7814\u7a76\u7ed3\u679c\u6240\u5f97\u7684\u4eba\u7269\u89d2\u8272\u624d\u662f\u6709\u6548\u7684\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u4e0d\u8981\u865a\u6784\u4e00\u4e2a\u4eba\u7269\u89d2\u8272\uff01\u521b\u9020\u4eba\u7269\u89d2\u8272\u5e94\u57fa\u4e8e\u7528\u6237\u8bbf\u8c08\u8f93\u51fa\u7684\u4fe1\u606f\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28508\" alt=\"uxren-fanyi-094-03\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-03.png\" width=\"484\" height=\"562\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-03.png 484w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-03-258x300.png 258w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/a><\/p>\n<address>\u51e0\u4e2a\u4eba\u7269\u89d2\u8272\u7684\u7b80\u5355\u4f8b\u5b50. (<a href=\"http:\/\/www.avalonhu.com\/SI\/MeetingBytes\/milestone3.html\" target=\"_blank\">Image credit: meetinBytes<\/a>) (<a href=\"http:\/\/media.mediatemple.netdna-cdn.com\/wp-content\/uploads\/2015\/07\/03-personas-comparsion-opt.png\" target=\"_blank\">View large version<\/a>)<\/address>\n<p>\u4eba\u7269\u89d2\u8272\u901a\u5e38\u5305\u62ec\u7167\u7247\u3001\u59d3\u540d\u3001\u804c\u4e1a\u3001\u5e73\u5747\u5e74\u9f84\u548c\u8fd9\u7c7b\u7528\u6237\u5982\u4f55\u6e21\u8fc7\u4ed6\u4eec\u7684\u4e00\u5929\u7684\u4fe1\u606f\u3002\u5185\u5bb9\u5c3d\u53ef\u80fd\u8be6\u5c3d\u7ec6\u81f4\uff0c\u8fd9\u6837\u5f53\u4f60\u82e6\u607c\u4e8e\u4e0d\u77e5\u9053\u4e3a\u8c01\u800c\u5199\u6587\u6848\u7684\u65f6\u5019\uff0c\u5c31\u53ef\u4ee5\u968f\u65f6\u5f15\u7528\u4eba\u7269\u89d2\u8272\u4e86\u3002<\/p>\n<p>\u4e00\u65e6\u6587\u6848\u5de5\u4f5c\u8005\u62e5\u6709\u4eba\u7269\u89d2\u8272\uff0c\u5c31\u53ef\u4ee5\u76f4\u63a5\u7528\u540d\u5b57\u79f0\u547c\u4ed6\u4eec\uff0c\u628a\u4ed6\u4eec\u8bbe\u60f3\u6210\u4e00\u4e2a\u771f\u5b9e\u7684\u4eba\u3002\u6bd4\u5982\u8bf4\uff0c\u5728\u4e00\u6bb5\u8bdd\u7684\u6700\u540e\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u80fd\u4f1a\u60f3\uff1a\u201c\u73b0\u5728Joe\u77e5\u9053\u4e86\u526a\u8349\u673a\u7684\u4ef7\u683c\uff0c\u90a3\u4ed6\u8fd8\u4f1a\u95ee\u4ec0\u4e48\uff1f\u201d\u90a3\u4e48\u65e0\u8bbaJoe\u95ee\u4ec0\u4e48\u95ee\u9898\uff0c\u4e0b\u4e00\u4e2a\u53e5\u5b50\u5c31\u4f1a\u63d0\u4f9b\u7b54\u6848\u3002<\/p>\n<p>\u4eba\u7269\u89d2\u8272\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u6709\u591a\u79cd\u7528\u6237\u7c7b\u578b\uff0c\u4e14\u6bcf\u79cd\u7528\u6237\u7c7b\u578b\u90fd\u6709\u660e\u786e\u7684\u76ee\u6807\u3002<\/li>\n<li>\u4e0d\u6e05\u695a\u7528\u6237\u5177\u4f53\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.usability.gov\/how-to-and-tools\/methods\/personas.html\" target=\"_blank\">\u4eba\u7269\u89d2\u8272<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">4.2 \u6838\u5fc3\u6a21\u578b<\/span><\/h5>\n<p>\u6838\u5fc3\u6a21\u578b\u7684\u6982\u5ff5\u662f\u7531\u4fe1\u606f\u67b6\u6784\u5e08\u963f\u5c14\u54c8\u5170\u63d0\u51fa\u7684\uff0c\u5b83\u662f\u4e00\u4e2a\u5e2e\u52a9\u786e\u5b9a\u7279\u5b9a\u9875\u9762\u5e94\u5448\u73b0\u4ec0\u4e48\u5185\u5bb9\u7684\u5de5\u5177\u3002\u5b83\u662f\u7279\u522b\u6709\u4ef7\u503c\u7684\uff0c\u5c24\u5176\u5f53\u4f60\u7ea0\u7ed3\u4e8e\u4e3a\u4ec0\u4e48\u516c\u53f8\u60f3\u8981\u4e00\u4e2a\u505a\u4e13\u9898\u9875\u7684\u65f6\u5019\u3002\u5b83\u4e5f\u80fd\u901a\u8fc7\u4e86\u89e3\u7528\u6237\u8fdb\u6765\u9875\u9762\u548c\u79bb\u5f00\u9875\u9762\u7684\u8def\u5f84\uff08\u6362\u79cd\u8bf4\u6cd5\uff0c\u65e2\u4e86\u89e3\u7528\u6237\u4ece\u54ea\u91cc\u6765\uff0c\u5f80\u54ea\u91cc\u53bb\u7684\u8def\u5f84\uff09\uff0c\u5e2e\u52a9\u6211\u4eec\u5b8c\u6210\u9875\u9762\u4e4b\u95f4\u7684\u8054\u63a5\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-04.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28509\" alt=\"uxren-fanyi-094-04\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-04.png\" width=\"597\" height=\"424\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-04.png 597w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-04-300x213.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<address>\u6838\u5fc3\u6a21\u578b, \u5206\u7ec4\u5217\u8868. (<a href=\"http:\/\/alistapart.com\/article\/the-core-model-designing-inside-out-for-better-results\" target=\"_blank\">Image credit: Ida Aalen<\/a>) (<a href=\"http:\/\/media.mediatemple.netdna-cdn.com\/wp-content\/uploads\/2015\/07\/04-core-model-handout-opt.jpg\" target=\"_blank\">View large version<\/a>)<\/address>\n<p>\u8bb8\u591a\u5185\u5bb9\u7b56\u7565\u5e08\u4f1a\u8ba9\u5229\u76ca\u76f8\u5173\u8005\u53bb\u586b\u6838\u5fc3\u6a21\u578b\u5de5\u4f5c\u8868\u3002\u7136\u800c\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u4e00\u6837\u80fd\u505a\u51b3\u5b9a\u3002\u6838\u5fc3\u6a21\u578b\u8fde\u63a5\u7740\u5546\u4e1a\u76ee\u6807\u548c\u7528\u6237\u4efb\u52a1\uff0c\u56e0\u800c\u5728\u4ea7\u54c1\u6216\u6587\u6848\u5b9e\u9645\u4e0a\u7ebf\u524d\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\uff08\u7f16\u8005\u6ce8\uff1a\u53ef\u4ee5\u5e2e\u52a9\u8bbe\u8ba1\u5e08\u6216\u8005\u6587\u6848\u5de5\u4f5c\u8005\u8bbe\u8ba1\u51fa\u540c\u65f6\u6ee1\u8db3\u5546\u4e1a\u76ee\u6807\u548c\u7528\u6237\u4efb\u52a1\u7684\u9875\u9762\u548c\u9875\u9762\u5185\u5bb9\uff09\u3002<\/p>\n<p>\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u4ece\u7528\u6237\u8fdb\u6765\u9875\u9762\u7684\u8def\u5f84\u5f00\u59cb\u601d\u8003\uff1a\u7528\u6237\u662f\u4ece\u4ec0\u4e48\u9875\u9762\u6765\u5230\u8fd9\u4e2a\u9875\u9762\u7684\uff1f\u662f\u4ec0\u4e48\u5438\u5f15\u4ed6\u4eec\u6765\u5230\u8fd9\u4e2a\u9875\u9762\uff1f\u4ed6\u4eec\u73b0\u5728\u6709\u4ec0\u4e48\u95ee\u9898\uff1f\u5982\u679c\u4eba\u7269\u89d2\u8272\u4ece\u4e3b\u9875\u8fdb\u6765\uff0c\u90a3\u8fd9\u4e2a\u9875\u9762\u7684\u6838\u5fc3\u5185\u5bb9\u5e94\u8be5\u6709\u52a9\u4e8e\u5f15\u5bfc\u4ed6\u4eec\u53bb\u7ec6\u8282\u66f4\u4e30\u5bcc\u7684\u9644\u52a0\u9875\u9762\uff0c\u6216\u8005\u5b8c\u6210\u4ea7\u54c1\u7684\u529f\u80fd\u9009\u62e9\u3002<\/p>\n<p>\u6838\u5fc3\u6a21\u578b\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u9879\u76ee\u6709\u5f88\u6e05\u6670\u7684\u5546\u4e1a\u76ee\u6807\uff0c\u4f46\u662f\u6ca1\u6709\u6e05\u6670\u7684\u7528\u6237\u76ee\u6807\u3002<\/li>\n<li>\u7f51\u7ad9\u62e5\u6709\u8bb8\u591a\u9875\u9762\uff0c\u4f46\u662f\u9875\u9762\u5185\u5bb9\u4e4b\u95f4\u6ca1\u6709\u660e\u663e\u5173\u8054\u3002<\/li>\n<li>\u7f51\u7ad9\u6ca1\u6709\u63d0\u4f9b\u6e05\u6670\u7684\u8def\u5f84\u5e2e\u52a9\u7528\u6237\u4f7f\u7528\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/alistapart.com\/article\/the-core-model-designing-inside-out-for-better-results\" target=\"_blank\">\u6838\u5fc3\u6a21\u578b<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">4.3 \u672f\u8bed\u8868<\/span><\/h5>\n<p>\u8bb8\u591a\u6587\u6848\u5de5\u4f5c\u8005\u5728\u521b\u4f5c\u65f6\u4f1a\u88ab\u63d0\u4f9b\u5f88\u591a\u5173\u952e\u8bcd\u3002\u5b83\u4eec\u901a\u5e38\u7531\u5e02\u573a\u8425\u9500\u90e8\u95e8\u5b9a\u4e49\uff0c\u5e76\u5728\u7528\u6237\u8bbf\u8c08\u3001\u7126\u70b9\u5c0f\u7ec4\u6216\u8005A\/B\u6d4b\u8bd5\u65f6\u88ab\u9a8c\u8bc1\u3002\u8fd9\u4e9b\u8bcd\u6c47\u4e3b\u8981\u7528\u4e8e\u652f\u6301SEO\u4f18\u5316\u3002\u4e0d\u8fc7\uff0c\u672f\u8bed\u8868\u5305\u62ec\u7684\u5185\u5bb9\u66f4\u591a\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd\u7684\u9648\u5217\u3002\u901a\u5e38\u672f\u8bed\u8868\u6709\u56db\u5217\uff1a\u9996\u9009\u672f\u8bed\u3001\u5b9a\u4e49\u3001\u540c\u4e49\u8bcd\u3001\u76f8\u5173\u5c5e\u6027\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-05.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28510\" alt=\"uxren-fanyi-094-05\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-05.png\" width=\"505\" height=\"477\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-05.png 505w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-05-300x283.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<address>\u672f\u8bed\u8868\u7684\u4f8b\u5b50. (<a href=\"http:\/\/www.marli.us\/\" target=\"_blank\">Image credit: Marli Mesibov<\/a>) (<a href=\"http:\/\/media.mediatemple.netdna-cdn.com\/wp-content\/uploads\/2015\/07\/05-nomenclature-opt.png\" target=\"_blank\">View large version<\/a>)<\/address>\n<p>\u9996\u9009\u672f\u8bed\u65e2\u5173\u952e\u8bcd\uff0c\u7531\u5229\u76ca\u76f8\u5173\u8005\u6216\u8005\u5e02\u573a\u8425\u9500\u90e8\u95e8\u5b9a\u4e49\u3002\u5b9a\u4e49\u680f\u662f\u53bb\u89e3\u91ca\u5185\u90e8\u56e2\u961f\u5728\u4f7f\u7528\u8fd9\u4e9b\u5173\u952e\u8bcd\u65f6\uff0c\u5b83\u4eec\u7684\u542b\u4e49\u662f\u4ec0\u4e48\uff0c\u800c\u4e0d\u4e00\u5b9a\u662f\u8bcd\u5178\u4e2d\u7684\u89e3\u91ca\uff01\u540c\u4e49\u8bcd\u5219\u6765\u81ea\u4e8e\u7528\u6237\u7814\u7a76\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u540c\u4e49\u8bcd\u6765\u4e30\u5bcc\u7528\u6237\u8bed\u8a00\u8bcd\u6c47\u5e93\u3002\u6700\u540e\uff0c\u76f8\u5173\u5c5e\u6027\u662f\uff1a\u4f8b\u5982\uff0c\u5982\u679c\u5173\u952e\u8bcd\u662f\u5f62\u5bb9\u8bcd\uff0c\u76f8\u5173\u5c5e\u6027\u662f\u9500\u552e\u60f3\u8981\u5f62\u5bb9\u8bcd\u6307\u5411\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u672f\u8bed\u8868\u7ed9\u6bcf\u4e2a\u5173\u952e\u8bcd\u8d4b\u4e88\u4e86\u610f\u4e49\uff0c\u5b83\u80fd\u5e2e\u52a9\u6587\u6848\u5de5\u4f5c\u8005\u5728\u64b0\u5199\u9875\u9762\u5185\u5bb9\u65f6\u66f4\u7075\u6d3b\u5730\u4f7f\u7528\u5173\u952e\u8bcd\u3002\u6b64\u5916\uff0c\u5b83\u4e5f\u80fd\u5728\u7528\u6237\u8bed\u8a00\u4e0e\u5546\u4e1a\u8bed\u8a00\u642d\u5efa\u6c9f\u901a\u7684\u6865\u6881\uff1a\u4f60\u53ef\u4ee5\u4f7f\u7528\u4e09\u6b21\u9996\u9009\u672f\u8bed\uff0c\u4e00\u6b21\u5e38\u7528\u540c\u4e49\u8bcd\u6765\u6307\u4ee3\u540c\u4e00\u5185\u5bb9\uff0c\u4ee5\u786e\u4fdd\u76ee\u6807\u7528\u6237\u80fd\u7406\u89e3\u6587\u6848\u5185\u5bb9\u3002<\/p>\n<p>\u672f\u8bed\u8868\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u7528\u6237\u4f7f\u7528\u7684\u8bcd\u6c47\u7528\u8bed\u6216\u8005\u7528\u6237\u7684\u80cc\u666f\uff0c\u548c\u6587\u6848\u5de5\u4f5c\u8005\u5dee\u5f02\u5f88\u5927\u3002<\/li>\n<li>\u5f53\u6587\u6848\u5de5\u4f5c\u8005\u611f\u5230\u4ed6\u4eec\u5728\u7528\u540c\u6837\u7684\u5f62\u5bb9\u8bcd\u548c\u8bcd\u6c47\u6765\u63cf\u8ff0\u4e00\u5207\u5185\u5bb9\u65f6\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/uxmag.com\/articles\/whats-in-a-name\" target=\"_blank\">\u672f\u8bed\u8868<\/a><\/p>\n<p>\u5bf9\u6587\u6848\u4eba\u6765\u8bf4\uff0c\u672f\u8bed\u8868\u662f\u5f88\u597d\u7684\u53c2\u8003\u5de5\u5177\u3002\u5f53\u4f60\u89c9\u5f97\u4f60\u5df2\u7ecf\u5728\u4e00\u4e2a\u9875\u9762\u4f7f\u7528\u540c\u6837\u7684\u8bcd\u6c47\u516d\u6b21\u4e86\uff0c\u53ef\u4ee5\u770b\u770b\u672f\u8bed\u8868\u627e\u627e\u66ff\u4ee3\u65b9\u6848\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">4.4 \u5185\u5bb9\u5bfc\u56fe<\/span><\/h5>\n<p>\u6a21\u677f\u662f\u4e2a\u5f88\u5947\u5999\u7684\u5de5\u5177\uff0c\u5185\u5bb9\u7b56\u7565\u5e08\u5f88\u559c\u6b22\u5b83\uff0c\u56e0\u4e3a\u5b83\u5c06\u5185\u5bb9\u521b\u4f5c\u8fc7\u7a0b\u6d41\u7a0b\u5316\u3002\u8bbe\u8ba1\u5e08\u4e5f\u559c\u6b22\u5b83\uff0c\u56e0\u4e3a\u5b83\u4f7f\u8bbe\u8ba1\u7f51\u7ad9\u51dd\u805a\u529b\u53d8\u5f97\u7b80\u5355\u3002\u4f46\u662f\u6a21\u677f\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u5374\u662f\u9ebb\u70e6\u7684\u3002\u4f60\u600e\u4e48\u5c06\u539f\u59cb\u5185\u5bb9\u8d2f\u7a7f\u5230\u591a\u4e2a\u9875\u9762\uff0c\u5e76\u8ba9\u5b83\u4eec\u4e4b\u95f4\u4fdd\u6301\u4e00\u81f4\uff1f<\/p>\n<p>\u5185\u5bb9\u5bfc\u56fe\u80fd\u5e2e\u4f60\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b83\u662f\u4e00\u79cd\u601d\u8003\u65b9\u5f0f\u2014\u2014\u5982\u4f55\u5c06\u4e0d\u540c\u5185\u5bb9\u5bf9\u5e94\u5230\u6a21\u677f\u7684\u4e0d\u540c\u4f4d\u7f6e\uff0c\u5b57\u9762\u7406\u89e3\u5c31\u662f\u628a\u4e00\u5757\u5185\u5bb9\u653e\u5230\u7ebf\u6846\u56fe\u4e2d\u67d0\u4e00\u533a\u57df\u3002<\/p>\n<p>\u5f53\u5185\u5bb9\u7b56\u7565\u5e08\u6709\u5927\u91cf\u5185\u5bb9\u4f46\u4e0d\u786e\u5b9a\u5982\u4f55\u7ec4\u7ec7\u65f6\uff0c\u4ed6\u4eec\u4f1a\u4f7f\u7528\u5185\u5bb9\u5bfc\u56fe\u6765\u5e2e\u52a9\u4ed6\u4eec\u7ec4\u7ec7\u5185\u5bb9\u3002\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u5229\u7528\u5185\u5bb9\u5bfc\u56fe\uff0c\u53bb\u53d1\u73b0\u4e0d\u540c\u9875\u9762\u5185\u5bb9\u95f4\u7684\u5173\u8054\uff0c\u5bf9\u7f51\u7ad9\u5185\u5bb9\u5f62\u6210\u4e00\u4e2a\u6574\u4f53\u5370\u8c61\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-06.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-28511\" alt=\"uxren-fanyi-094-06\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-06.png\" width=\"505\" height=\"418\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-06.png 505w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/uxren-fanyi-094-06-300x248.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<address>\u5185\u5bb9\u6620\u5c04\u6a21\u677f. (<a href=\"http:\/\/imgkid.com\/website-wireframe-template-illustrator.shtml\" target=\"_blank\">Image credit: The Image Kid<\/a>) (<a href=\"http:\/\/media.mediatemple.netdna-cdn.com\/wp-content\/uploads\/2015\/07\/06-template-opt.png\" target=\"_blank\">View large version<\/a>)<\/address>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u6587\u6848\u5de5\u4f5c\u8005\u77e5\u9053\u4ed6\u4eec\u8981\u5199\u7684\u4ea7\u54c1\u76847\u4e2a\u4f18\u52bf\uff0c\u4f46\u662f\u5374\u67095\u4e2a\u9488\u5bf9\u4e0d\u540c\u7528\u6237\u7684\u9875\u9762\u3002\u901a\u8fc7\u5185\u5bb9\u5bfc\u56fe\u5de5\u5177\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u53ef\u4ee5\u628a7\u4e2a\u4f18\u52bf\u5bf9\u5e94\u5230\u5404\u81ea\u7684\u9875\u9762\u4e2d\uff0c\u5e76\u8ba1\u5212\u54ea\u4e2a\u9875\u9762\u63d0\u54ea\u79cd\u4ea7\u54c1\u4f18\u52bf\uff0c\u4ee5\u6b64\u4fdd\u6301\u6587\u6848\u548c\u9875\u9762\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u3002<\/p>\n<p>\u5185\u5bb9\u5bfc\u56fe\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u7f51\u7ad9\u6709\u5f88\u591a\u9875\u9762\u3002<\/li>\n<li>\u9879\u76ee\u5305\u542b\u5927\u91cf\u91cd\u8981\u5185\u5bb9\uff0c\u4f46\u4e0d\u6e05\u695a\u600e\u4e48\u7ec4\u7ec7\u5185\u5bb9\u3002<\/li>\n<li>\u7f51\u7ad9\u6ca1\u6709\u63d0\u4f9b\u6e05\u6670\u7684\u8def\u5f84\u5e2e\u52a9\u7528\u6237\u4f7f\u7528\u3002<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/blog.hubspot.com\/marketing\/content-mapping-template-personalize-marketing\" target=\"_blank\">\u5185\u5bb9\u5bfc\u56fe<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">4.5 5W<\/span><\/h5>\n<p>\u201c\u5982\u679c\u4f60\u60f3\u6210\u4e3a\u4e13\u4e1a\u7684\u521b\u4f5c\u8005\uff0c\u4f60\u9700\u8981\u5e38\u5e38\u8be2\u95ee5W\uff1a\u4eba\u7269\u662f\u8c01\uff0c\u53d1\u751f\u4ec0\u4e48\uff0c\u5728\u54ea\u53d1\u751f\uff0c\u4ec0\u4e48\u65f6\u5019\u53d1\u751f\uff0c\u4e3a\u4ec0\u4e48\u53d1\u751f\u3002\u201d\u5b66\u751f\u65f6\u4ee3\u6211\u4e00\u800c\u518d\u542c\u5230\u8fc7\u8fd9\u53e5\u6559\u5bfc\u3002\u4e8b\u5b9e\u8bc1\u660e\u5b83\u662f\u6b63\u786e\u7684\uff0c\u800c\u4e14\u5e94\u7528\u5728\u7279\u5b9a\u7684\u4eba\u7269\u89d2\u8272\u65f6\u66f4\u52a0\u6709\u7528\u3002\u5f53\u4f60\u832b\u7136\u4e0d\u77e5\u5199\u4ec0\u4e48\uff0c\u4e0d\u77e5\u5982\u4f55\u7ec4\u7ec7\u5185\u5bb9\u65f6\uff0c\u56de\u5230\u6700\u57fa\u78405W\u5427\u3002<\/p>\n<ul>\n<li>\u4f60\u7684\u8bfb\u8005\u662f\u8c01\uff1f<\/li>\n<li>\u4f60\u60f3\u8868\u8fbe\u4ec0\u4e48\u4e3b\u8981\u4fe1\u606f\uff1f<\/li>\n<li>\u884c\u4e3a\u5728\u54ea\u91cc\u53d1\u751f\uff1f<\/li>\n<li>\u4ec0\u4e48\u65f6\u5019\u5b83\u53d1\u751f\uff1f<\/li>\n<li>\u5b83\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f\uff08\u6bd4\u5982\uff1a\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\uff09<\/li>\n<\/ul>\n<p>\u5f53\u4f60\u5c1d\u8bd5\u56de\u7b54\u8fd9\u4e94\u4e2a\u95ee\u9898\u65f6\uff0c\u4f60\u5c31\u80fd\u77e5\u9053\u653e\u5728\u6307\u5b9a\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u5e94\u8be5\u662f\u4ec0\u4e48\u4e86\u3002\u63a5\u4e0b\u6765\uff0c\u521b\u4f5c\u65f6\uff0c\u628a\u9875\u9762\u5185\u5bb9\u8bbe\u60f3\u6210\u4f60\u548c\u4f60\u7684\u76ee\u6807\u7528\u6237\u7684\u5bf9\u8bdd\u3002\u6bd4\u5982\uff0c\u4f60\u6b63\u5728\u5199\u5373\u5c06\u6765\u4e34\u7684\u5c11\u5e74\u68d2\u7403\u8054\u8d5b\u5e7f\u544a\u3002<\/p>\n<ul>\n<li>\u7528\u6237\u662f\u8c01\uff1a\u68d2\u7403\u9009\u624b\u7684\u7236\u6bcd\u3001\u4eb2\u670b\u597d\u53cb\u3002<\/li>\n<li>\u53d1\u751f\u4ec0\u4e48\uff1a\u68d2\u7403\u8054\u8d5b\u4ef7\u503c10\u5143\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u4f60\u4eab\u53d7\u5230\u4e00\u4e2a\u5feb\u4e50\u3001\u6e29\u6696\u3001\u53cb\u7231\u7684\u4e0b\u5348\u3002<\/li>\n<li>\u5728\u54ea\u53d1\u751f\uff1a\u6bd4\u8d5b\u5f00\u59cb\u4e4b\u524d\u7684\u7f51\u7edc\u8bba\u575b\uff0c\u6b63\u5f0f\u6bd4\u8d5b\u5728\u5e02\u4e2d\u5fc3\u8fd0\u52a8\u573a\u3002<\/li>\n<li>\u4ec0\u4e48\u65f6\u5019\u53d1\u751f\uff1a\u73b0\u5728\u5f00\u59cb\uff0c\u6bd4\u8d5b\u7ed3\u675f\u540e\u7684\u4e00\u5468\u5185\uff0c\u5c4a\u65f6\u90ae\u653f\u5f69\u7968\u4e5f\u5c06\u7ed3\u675f\u3002<\/li>\n<li>\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1a\u56e0\u4e3a\u53c2\u52a0\u8d5b\u4e8b\u7684\u4eba\u8d8a\u591a\uff0c\u793e\u533a\u6574\u4f53\u4e0a\u8d8a\u80fd\u83b7\u5229\u3002<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u5f53\u6211\u4eec\u4e3a\u53c2\u4e0e\u6bd4\u8d5b\u7684\u5b69\u5b50\u4eec\u521b\u4f5c\u65f6\uff0c\u540c\u6837\u7684\u4fe1\u606f\u4f1a\u7528\u4e0d\u540c\u7684\u65b9\u5f0f\u53bb\u8868\u8fbe\u3002<\/p>\n<ul>\n<li>\u7528\u6237\u662f\u8c01\uff1a\u9009\u624b\u3002<\/li>\n<li>\u53d1\u751f\u4ec0\u4e48\uff1a\u786e\u4fdd\u5728\u6bd4\u8d5b\u524d\u4e00\u4e2a\u5c0f\u65f6\u5230\u573a\u3002<\/li>\n<li>\u5728\u54ea\u53d1\u751f\uff1a\u7ec3\u4e60\u65f6\u4f1a\u53d1\u901a\u77e5\u4f20\u5355\uff0c\u6216\u8005\u53d1\u90ae\u4ef6\u7ed9\u4f60\u3002<\/li>\n<li>\u4ec0\u4e48\u65f6\u5019\u53d1\u751f\uff1a\u73b0\u5728\u5f00\u59cb\uff0c\u6bd4\u8d5b\u7ed3\u675f\u5f53\u5929\u4e3a\u6b62\u3002<\/li>\n<li>\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1a\u56e0\u4e3a\u4f60\u5728\u8d5b\u524d\u9700\u8981\u70ed\u8eab\u3002<\/li>\n<\/ul>\n<p>5W\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u9879\u76ee\u6709\u4e00\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237<\/li>\n<li>\u6587\u6848\u5de5\u4f5c\u8005\u5199\u4f5c\u9047\u5230\u74f6\u9888<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/its.unl.edu\/bestpractices\/remember-5-ws\" target=\"_blank\">5W<\/a><\/p>\n<h5><span style=\"color: #3366ff;\">4.6 \u8bb2\u6545\u4e8b<\/span><\/h5>\n<p>\u6bcf\u4e2a\u4eba\u5199\u4f5c\u65f6\u90fd\u4f1a\u9047\u5230\u74f6\u9888\uff0c\u4f46\u8bf4\u8bdd\u65f6\u7f3a\u5f88\u5c11\u9047\u5230\u3002\u66fe\u7ecf\u6709\u4e00\u4e2a\u65b0\u95fb\u6559\u6388\u5efa\u8bae\u6211\u201c\u8bd5\u8bd5\u628a\u8fd9\u4e2a\u6545\u4e8b\u8bb2\u8ff0\u7ed9\u5341\u4e94\u5c81\u7684\u4eba\u542c\u201d\u3002\u5f53\u6211\u8bb2\u8ff0\u5b8c\u6210\u4e4b\u540e\uff0c\u4ed6\u8981\u6c42\u6211\u628a\u6545\u4e8b\u63cf\u8ff0\u5730\u66f4\u7b80\u5355\uff0c\u201c\u8bb2\u7ed9\u5341\u5c81\u7684\u5b69\u5b50\u542c\u201d\u3002\u8fd9\u9700\u8981\u82b1\u8d39\u66f4\u591a\u7684\u65f6\u95f4\u3002\u4e4b\u540e\uff0c\u4ed6\u5e0c\u671b\u6211\u80fd\u201c\u8bb2\u7ed9\u4e94\u5c81\u7684\u5b69\u5b50\u542c\u3002<\/p>\n<p>\u4e0d\u4ec5\u4ec5\u662f\u5bf9\u5b69\u5b50\u4eec\u9700\u8981\u6709\u4e0d\u540c\u8bb2\u6545\u4e8b\u7684\u65b9\u5f0f\u3002\u5f53\u6211\u4eec\u5411\u7236\u6bcd\u3001\u540c\u4e8b\u3001\u5bfc\u5e08\u6216\u8005\u670b\u53cb\u8bb2\u8ff0\u65f6\uff0c\u4e5f\u9700\u8981\u6709\u4e0d\u540c\u7684\u65b9\u5f0f\u3002\u5f53\u4f60\u611f\u5230\u624b\u8db3\u65e0\u63aa\u65f6\uff0c\u53ef\u4ee5\u5927\u58f0\u5f97\u8bb2\u8bdd\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u4f60\u6b63\u5728\u548c\u8ba4\u8bc6\u7684\u4eba\u8bb2\u8bdd\uff0c\u968f\u540e\u8bd5\u7740\u4e0e\u4f60\u7684\u4eba\u7269\u89d2\u8272\u4ea4\u8c08\u3002\u8bf4\u51fa\u4f60\u60f3\u8868\u8fbe\u7684\u5185\u5bb9\u4f1a\u66f4\u5bb9\u6613\u5c06\u5b83\u8f6c\u5316\u6210\u6587\u5b57\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5047\u5982\u6211\u9700\u8981\u89e3\u91ca\u4e3a\u4ec0\u4e48\u7528\u6237\u9700\u8981\u5728\u5408\u540c\u9875\u586b\u5199\u8868\u683c\uff0c\u4f46\u6211\u4e0d\u77e5\u9053\u600e\u4e48\u5728\u9875\u9762\u4e0a\u89e3\u91ca\u3002\u6211\u53ef\u80fd\u4f1a\u5148\u8bd5\u7740\u89e3\u91ca\u7ed9\u540c\u4e8b\u542c\u2014\u2014\u4e3a\u4ec0\u4e48\u6211\u5728\u4e00\u5f00\u59cb\u8981\u8bbe\u8ba1\u4e00\u4e2a\u8868\u683c\u3002\u8fd9\u6837\u9875\u9762\u9876\u90e8\u7684\u5f15\u5bfc\u6587\u6848\u5c31\u51fa\u6765\u4e86\u3002<\/p>\n<p>\u8bb2\u6545\u4e8b\u5c24\u5176\u9002\u7528\u4e8e\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<ul>\n<li>\u9875\u9762\u6bd4\u8f83\u590d\u6742\u548c\u4e13\u4e1a<\/li>\n<li>\u6982\u5ff5\u6bd4\u8f83\u62bd\u8c61\u3001\u6a21\u7cca<\/li>\n<li>\u6587\u6848\u5de5\u4f5c\u8005\u521b\u4f5c\u9047\u5230\u4e86\u74f6\u9888<\/li>\n<\/ul>\n<p>\u4e86\u89e3\u66f4\u591a<a href=\"http:\/\/www.uxbooth.com\/articles\/whats-in-a-story\/\" target=\"_blank\">\u8bb2\u6545\u4e8b<\/a><\/p>\n<p>\u8fd0\u7528\u672c\u6587\u4ecb\u7ecd\u7684\u8fd9\u4e9b\u5de5\u5177\uff0c\u6587\u6848\u5de5\u4f5c\u8005\u80fd\u66f4\u591a\u5730\u4e86\u89e3\u6587\u6848\u8bfb\u8005\u3002\u5f53\u7136\uff0c\u4e5f\u8bf7\u8bb0\u4f4f\u7528\u6237\u7814\u7a76\u4e0d\u662f\u9b54\u6cd5\u68d2\u3002\u7528\u6237\u7814\u7a76\u5fc5\u987b\u5f88\u7ec6\u81f4\uff0c\u5fc5\u987b\u786e\u4fdd\u7814\u7a76\u7ed3\u679c\u662f\u80fd\u771f\u6b63\u53cd\u6620\u7528\u6237\u3002\u4f5c\u4e3a\u6587\u6848\u5de5\u4f5c\u8005\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e86\u89e3\u7528\u6237\u62db\u52df\u6e20\u9053\u3001\u8bbf\u8c08\u7528\u6237\u6570\u91cf\uff0c\u6765\u8bc4\u4f30\u88ab\u8bbf\u7528\u6237\u662f\u5426\u5177\u6709\u4ee3\u8868\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e94\u3001\u6295\u5165\u7814\u7a76<\/span><\/h4>\n<p>\u7814\u7a76\u5f80\u5f80\u80fd\u5f71\u54cd\u6211\u4eec\u5de5\u4f5c\u3002\u5bf9\u6587\u6848\u5de5\u4f5c\u8005\u6765\u8bf4\uff0c\u65e0\u8bba\u6211\u4eec\u662f\u5728\u5199\u4e3b\u9875\u6587\u6848\u8fd8\u662f\u65b0\u95fb\u7a3f\uff0c\u7814\u7a76\u90fd\u662f\u5e2e\u52a9\u6211\u4eec\u521b\u4f5c\u51fa\u80fd\u5438\u5f15\u548c\u6fc0\u52b1\u7528\u6237\u9605\u8bfb\u7684\u6587\u6848\u7684\u5173\u952e\u3002\u5e76\u4e0d\u662f\u6bcf\u4e2a\u9879\u76ee\u90fd\u6709\uff08\u6216\u9700\u8981\uff09\u5185\u5bb9\u7b56\u7565\u5e08\uff0c\u4f46\u662f\u8fd9\u5e76\u4e0d\u80fd\u6210\u4e3a\u80e1\u4e71\u5199\u6587\u6848\u7684\u501f\u53e3\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6709\u673a\u4f1a\uff0c\u627e\u4e00\u540d\u5185\u5bb9\u7b56\u7565\u5e08\u6216\u8005\u7528\u6237\u7814\u7a76\u5458\uff0c\u5982\u679c\u7814\u7a76\u5df2\u7ecf\u5c55\u5f00\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u5f88\u9ad8\u5174\u4f60\u7684\u52a0\u5165\u3002\u5982\u679c\u8fd8\u6ca1\u6709\u6210\u7acb\u9879\u76ee\uff0c\u73b0\u5728\u6b63\u662f\u65f6\u5019\u53bb\u52a0\u5165\u3002\u4e00\u3001\u4e24\u4e2a\u7814\u7a76\u8fc7\u7a0b\u548c\u5de5\u5177\u90fd\u4f1a\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u7528\u6237\uff0c\u6700\u7ec8\u5b83\u5c06\u63d0\u5347\u4f60\u7684\u4ea7\u51fa\u6587\u6848\u7684\u8d28\u91cf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>\u7248\u6743\u6240\u6709\uff1a<a href=\"http:\/\/13tech.com.cn\/?page_id=7869\">UXRen\u7ffb\u8bd1\u7ec4<\/a><\/p>\n<p>\u8bd1\u8005\uff1a\u7eff\u5b9d<\/p>\n<p>\u5ba1\u6821\uff1a12+4<\/p>\n<p>\u539f\u6587\u4f5c\u8005\uff1aMarli Mesibov<\/p>\n<address>\u539f\u6587\u5730\u5740\uff1a<a href=\"http:\/\/www.smashingmagazine.com\/2015\/07\/how-copywriting-can-benefit-from-user-research\/\" target=\"_blank\">http:\/\/www.smashingmagazine.com\/2015\/07\/how-copywriting-can-benefit-from-user-research\/<\/a><a href=\"https:\/\/medium.com\/@jaf_designer\/how-to-build-successful-products-in-a-digital-world-9b1e543f2b0a#.xibrg4qze \" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u5934\u56fe\u6765\u6e90\uff1a<a href=\"http:\/\/alannabeckman.com\/wp-content\/uploads\/2014\/06\/copywriting-typewriter.jpg\" target=\"_blank\">http:\/\/alannabeckman.com<\/a><\/address>\n<address>\u00a0<\/address>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\">\u8f6c\u8f7d\u5e26\u6709\u3010UXRen\u8bd1\u3011\u62ac\u5934\u7684\u6587\u7ae0\uff0c\u8bf7\u52a1\u5fc5\u6807\u660e\uff1a<\/span><span style=\"font-size: 14px; line-height: 1.5em;\"><a href=\"http:\/\/13tech.com.cn\/?page_id=7869\" target=\"_blank\">UXRen\u7ffb\u8bd1\u7ec4<\/a>\u3001\u8bd1\u8005\u548c\u5ba1\u6821\u8005\u3002<\/span><span style=\"font-size: 14px; line-height: 1.5em;\">\u5982\u672a\u6807\u6ce8\uff0c\u89c6\u4e3a\u4fb5\u6743\uff0cUXRen\u793e\u533a\u4fdd\u7559\u968f\u65f6\u8ffd\u8d23\u7684\u6743\u5229\u3002<\/span><\/p>\n<p>\u9664\u8f6c\u8f7d\u6587\u7ae0\u5916\uff0c\u672c\u7ad9\u6240\u6709\u6587\u7ae0\u7248\u6743\u5f52UXRen\u793e\u533a\u6240\u6709\uff0c\u8f6c\u8f7d\u8bf7\u6ce8\u660e\u51fa\u5904\uff1a<a href=\"http:\/\/www.uxren.cn\" 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