{"id":28636,"date":"2016-01-07T09:21:36","date_gmt":"2016-01-07T01:21:36","guid":{"rendered":"http:\/\/uxren.cn\/?p=28636"},"modified":"2017-01-09T09:57:16","modified_gmt":"2017-01-09T01:57:16","slug":"%e3%80%90%e7%94%b5%e5%95%86%e3%80%91%e9%98%bf%e9%87%8c%e5%b7%b4%e5%b7%b4%e5%86%85%e9%83%a8%e9%80%8f%e9%9c%b2%e5%b9%b4%e5%ba%a6%e4%b8%89%e5%a4%a7%e4%bb%bb%e5%8a%a1%ef%bc%9a%e5%85%a8%e7%90%83%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=28636","title":{"rendered":"\u3010\u7535\u5546\u3011\u963f\u91cc\u5df4\u5df4\u5185\u90e8\u900f\u9732\u5e74\u5ea6\u4e09\u5927\u4efb\u52a1\uff1a\u5168\u7403\u5316\u3001\u519c\u6751\u7535\u5546\u548c\u4e00\u7ebf\u57ce\u5e02\u4ee5\u53ca\u7535\u5546\u7684\u672a\u6765\u8d8b\u52bf"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/alibaba-2016-company-strategy-00.gif\"><img loading=\"lazy\" class=\"alignnone  wp-image-28640\" alt=\"alibaba-2016-company-strategy-00\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/alibaba-2016-company-strategy-00.gif\" width=\"768\" height=\"432\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1aChaos@TECH2IPO<\/p>\n<p>&nbsp;<\/p>\n<p>2016 \u5e74\u5e74\u521d\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2 CEO \u5f20\u52c7\u5728\u300c\u521b\u53d8\u672a\u6765\u300d\u7684\u5185\u90e8\u4f1a\u4e0a\uff0c\u63d0\u51fa\u963f\u91cc\u7535\u5546\u4e1a\u52a1\u8981\u5728\u4eca\u5e74\u6253\u51fa\u300c\u4e09\u5927\u6218\u5f79\u300d\uff0c\u5206\u522b\u56f4\u7ed5\u5168\u7403\u5316\u3001\u519c\u6751\u3001\u4e00\u7ebf\u57ce\u5e02\u5168\u9762\u5c55\u5f00\uff0c\u8fd9\u662f\u7535\u5546\u4e1a\u52a1\u4eca\u5e74\u5728\u963f\u91cc\u96c6\u56e2\u4e09\u5927\u6838\u5fc3\u6218\u7565\u4e0b\u7684\u5177\u4f53\u601d\u8003\u548c\u5b9e\u8df5\u3002 \u672a\u6765\u4e94\u5230\u5341\u5e74\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u5df2\u7ecf\u660e\u786e\u5168\u7403\u5316\u3001\u519c\u6751\u3001\u5927\u6570\u636e\u548c\u4e91\u8ba1\u7b97\u4e3a\u6838\u5fc3\u7684\u4e09\u5927\u6218\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e00\u3001\u5168\u7403\u5316\uff1a\u91cd\u4e2d\u4e4b\u91cd<\/span><\/h4>\n<p>\u5168\u7403\u5316\u662f\u963f\u91cc\u5df4\u5df4\u5f53\u4e0b\u548c\u672a\u6765\u6218\u7565\u7684\u91cd\u4e2d\u4e4b\u91cd\uff0c\u800c\u7535\u5546\u4e1a\u52a1\u7684\u5168\u7403\u5316\u65e0\u7591\u662f\u963f\u91cc\u5df4\u5df4\u7684\u300c\u5148\u5934\u5175\u300d\u30022016 \u5e74\uff0c\u5f20\u52c7\u660e\u786e\u63d0\u51fa\uff0c\u5c06\u5929\u732b\u56fd\u9645\u548c\u6dd8\u5b9d\u5168\u7403\u8d2d\u4f5c\u4e3a\u8fdb\u53e3\u4e1a\u52a1\u7684\u4e3b\u9635\u5730\uff0c\u300c\u6253\u54cd\u5168\u7403\u5316\u7684\u7b2c\u4e00\u6218\u300d\u3002<\/p>\n<p>\u5f20\u52c7\u8868\u793a\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u8fd9\u662f\u6211\u4eec\u4eca\u5929\u5fc5\u987b\u8981\u53bb\u660e\u786e\u7684\u6218\u5f79\u76ee\u6807\uff0c\u5176\u4ed6\u6240\u6709\u4e1a\u52a1\u90fd\u5e94\u8be5\u56f4\u7ed5\u8fd9\u4e24\u4e2a\u54c1\u724c\uff0c\u56f4\u7ed5\u8fd9\u4e24\u4e2a\u4e1a\u52a1\u7684\u573a\u666f\u8fdb\u884c\u5c55\u5f00\uff0c\u8fd9\u6837\u624d\u80fd\u591f\u7ed9\u6d88\u8d39\u8005<span style=\"color: #3366ff;\"><strong>\u660e\u6670\u7684\u8fa8\u8bc6\u5ea6\u548c\u7528\u6237\u4f53\u9a8c<\/strong><\/span>\u3002<\/h5>\n<p>2015 \u5e74\u662f\u963f\u91cc\u5df4\u5df4\u542f\u52a8\u5168\u7403\u5316\u7684\u5143\u5e74\u3002\u5929\u732b\u56fd\u9645\u3001\u901f\u5356\u901a\u3001\u6dd8\u5b9d\u5168\u7403\u8d2d\u7b49\u4e1a\u52a1\u5c06\u963f\u91cc\u5df4\u5df4\u7684\u300c\u5168\u7403\u4e70\u3001\u5168\u7403\u5356\u300d\u63a8\u5411\u4e00\u4e2a\u5168\u65b0\u7684\u9ad8\u5ea6\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c2015 \u5e74\u5929\u732b\u53cc 11 \u5168\u7403\u72c2\u6b22\u8282\u4e0d\u4ec5\u8986\u76d6\u4e86\u5168\u7403 200 \u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u8fd8\u9080\u8bf7\u5230\u4e86\u5168\u7403 39 \u4e2a\u56fd\u5bb6\u7684\u9a7b\u534e\u4f7f\u8282\u4ee3\u8868\u524d\u6765\u52a9\u9635\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e8c\u3001\u519c\u6751\uff1a\u57ce\u8d27\u6751\u8d27\u4e92\u901a<\/span><\/h4>\n<p>\u5728\u8fc7\u53bb\u4e00\u5e74\u591a\u65f6\u95f4\u5185\uff0c\u519c\u6751\u6dd8\u5b9d\u901a\u8fc7\u642d\u5efa\u53bf\u6751\u4e24\u7ea7\u670d\u52a1\u7f51\u7edc\uff0c\u5145\u5206\u53d1\u6325\u7535\u5b50\u5546\u52a1\u4f18\u52bf\uff0c\u7a81\u7834\u7269\u6d41\u548c\u4fe1\u606f\u6d41\u7684\u74f6\u9888\uff0c\u5b9e\u73b0\u300c\u7f51\u8d27\u4e0b\u4e61\u300d\u548c\u300c\u519c\u4ea7\u54c1\u8fdb\u57ce\u300d\u7684\u53cc\u5411\u6d41\u901a\u529f\u80fd\u3002<\/p>\n<p>\u622a\u81f3\u76ee\u524d\uff0c\u519c\u6751\u6dd8\u5b9d\u6751\u7ea7\u670d\u52a1\u7ad9\u70b9\u5df2\u7ecf\u8d85\u8fc7 10000 \u4e2a\uff0c\u8986\u76d6\u5168\u56fd 20 \u4f59\u4e2a\u7701\u4efd\u3002\u6309\u7167\u963f\u91cc\u5df4\u5df4\u7684\u300c\u5343\u53bf\u4e07\u6751\u8ba1\u5212\u300d\u519c\u6751\u6218\u7565\u89c4\u5212\uff0c\u672a\u6765\u4e09\u81f3\u4e94\u5e74\u5185\uff0c\u963f\u91cc\u8ba1\u5212\u6295\u8d44 100 \u4ebf\u5143\uff0c\u5efa\u7acb 1000 \u4e2a\u53bf\u7ea7\u670d\u52a1\u4e2d\u5fc3\u548c 10 \u4e07\u4e2a\u6751\u7ea7\u670d\u52a1\u7ad9\u3002<\/p>\n<p>\u5f20\u52c7\u8868\u793a\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u5728\u672a\u6765\u4e00\u5e74\uff0c\u6211\u4eec\u8981\u8ba9\u300e\u57ce\u91cc\u7684\u8d27\u4e0b\u4e61\u3001\u519c\u6751\u7684\u8d27\u8fdb\u57ce\u300f\u8fd9\u4e24\u4ef6\u4e8b\u60c5\u8fdb\u4e00\u6b65\u505a\u5927\u89c4\u6a21\uff0c\u8fd9\u6837\u6211\u4eec\u6574\u4e2a\u7684\u62d3\u5c55\u548c\u5e03\u5c40\u624d\u80fd\u591f\u4ea7\u751f\u5316\u5b66\u53cd\u5e94\uff0c\u4ece\u800c\u8ba9\u519c\u6751\u5e02\u573a\u56e0\u4e3a\u4e92\u8054\u7f51\u8fde\u63a5\u5230\u5168\u56fd\u4e43\u81f3\u5168\u7403\u3002<\/h5>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e09\u3001\u4e00\u7ebf\u57ce\u5e02\uff1a\u5de9\u56fa\u548c\u6269\u5927<\/span><\/h4>\n<p>\u5f20\u52c7\u8868\u793a\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u4eca\u5929\u6211\u4eec\u73b0\u6709\u7684\u9635\u5730\uff0c\u6211\u4eec\u5fc5\u987b\u53bb\u8fdb\u4e00\u6b65\u5de9\u56fa\u548c\u6269\u5927\uff0c\u90a3\u5c31\u662f\u5728\u4e00\u7ebf\u57ce\u5e02<span style=\"color: #3366ff;\"><strong>\u7528\u6237\u7684\u53e3\u7891\u3001\u7528\u6237\u7684\u4f53\u9a8c\u548c\u7528\u6237\u7684\u5360\u6709\u7387<\/strong><\/span>\uff0c\u8fd9\u662f\u6211\u4eec\u5728\u8fd9\u4e09\u4e2a\u65b9\u9762\u8981\u53bb\u505a\u7684\u4e8b\u60c5\u3002<\/h5>\n<p>2015 \u5e74 9 \u6708\uff0c\u5929\u732b\u5ba3\u5e03\u542f\u52a8\u300c\u676d\u5dde + \u5317\u4eac\u300d\u53cc\u4e3b\u573a\u6218\u7565\u3002<\/p>\n<p>\u5929\u732b\u5c06\u4ee5\u5317\u4eac\u4e3a\u5927\u672c\u8425\uff0c\u9ad8\u5f3a\u5ea6\u63a8\u8fdb\u5728\u4e2d\u56fd\u5317\u65b9\u5730\u533a\u7684\u6218\u7565\u6267\u884c\u548c\u4e1a\u52a1\u53d1\u5c55\u3002\u5e2e\u52a9\u5317\u4eac\u4ee5\u53ca\u5317\u65b9\u6d88\u8d39\u8005\uff0c\u4eab\u53d7\u5230\u4e92\u8054\u7f51\u3001\u7535\u5b50\u5546\u52a1\u7684\u4fbf\u5229\uff0c\u4e3a\u4ed6\u4eec\u5e26\u53bb\u5168\u7403\u66f4\u591a\u3001\u66f4\u5feb\u3001\u66f4\u597d\u3001\u66f4\u7701\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n<p>\u5728\u542f\u52a8\u53cc\u4e3b\u573a\u6218\u7565\u540e\uff0c\u5929\u732b\u8d85\u5e02\u5728\u5317\u4eac\u5e02\u573a\u7684\u79fb\u52a8\u7aef\u4ea4\u6613\u989d\u540c\u6bd4\u589e\u957f 15 \u500d\uff0c\u6570\u7801\u7535\u5668\u6765\u81ea\u79fb\u52a8\u7aef\u7684\u9500\u91cf\u540c\u6bd4\u589e\u957f\u8d85\u8fc7 200%\u3002<\/p>\n<p>\u5f20\u52c7\u5f3a\u8c03\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u4e0d\u5149\u662f\u5728\u5317\u4eac\uff0c\u672a\u6765\u4e00\u5e74\u8981\u5728\u4e2d\u56fd\u4e00\u7ebf\u57ce\u5e02\u91cc\uff0c\u5bf9\u6807\u8fd9\u4e2a\u57ce\u5e02\u7684\u7528\u6237\u9700\u6c42\uff0c<span style=\"color: #3366ff;\">\u5bf9\u6807\u4e0d\u540c\u7528\u6237\u7684\u670d\u52a1\u4f53\u9a8c<\/span>\uff0c\u80fd\u591f\u5360\u9886\u8fd9\u4e9b\u5730\u65b9\u7528\u6237\u7684 My Share\uff0c\u4ece\u800c\u5360\u9886\u8fd9\u4e9b\u5730\u65b9\u7684 Market Share\u3002<\/h5>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u672a\u6765\u8d8b\u52bf\uff1aO2O \u4f9d\u65e7\u662f\u4f2a\u547d\u9898<\/span><\/h4>\n<p>\u53e6\u5916\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2 CEO \u5f20\u52c7\u5206\u4eab\u4e86\u7535\u5546\u4e1a\u52a1\u53d1\u5c55\u7684\u56db\u5927\u8d8b\u52bf\uff0c\u5206\u522b\u4e3a\u65e0\u7ebf\u8d70\u5411\u591a\u7aef\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u3001\u8d70\u5411\u6570\u5b57\u548c\u670d\u52a1\u5546\u54c1\u3001\u5168\u7403\u5316\u548c\u519c\u6751\u3002<\/p>\n<p>\u5f20\u52c7\u8bf4\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u6211\u4eec\u59cb\u7ec8\u8ba4\u4e3a O2O \u662f\u4e00\u4e2a\u4f2a\u547d\u9898\uff0c\u672c\u8d28\u5c31\u662f\u300e\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u300f\uff0c\u7ebf\u4e0a\u8d70\u5230\u7ebf\u4e0b\u6216\u8005\u7ebf\u4e0b\u8d70\u5230\u7ebf\u4e0a\u3002<\/h5>\n<p>\u5f20\u52c7\u8ba4\u4e3a\uff0c\u4f20\u7edf\u7ebf\u4e0b\u5546\u4e1a\u7684\u4eba\u5bf9\u4e92\u8054\u7f51\u7684\u601d\u8003\u4e00\u70b9\u4e0d\u6bd4\u6211\u4eec\u5c11\uff0c\u4ed6\u4eec\u66f4\u7d27\u8feb\u5730\u62fc\u547d\u5c1d\u8bd5\u600e\u4e48\u6837\u62e5\u62b1\u4e92\u8054\u7f51\uff0c\u600e\u4e48\u6837\u7528\u4e92\u8054\u7f51\u6539\u9020\u81ea\u5df1\u3002\u800c\u4eca\u5929\u4ece\u7ebf\u4e0a\u6765\u8bb2\uff0c\u6211\u4eec\u4e5f\u5728\u5927\u8e0f\u6b65\u5730\u8d70\u5230\u7ebf\u4e0b\uff0c\u5e2e\u52a9\u4ed6\u4eec\u6539\u9020\u6574\u4e2a\u5546\u4e1a\uff0c 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