{"id":30008,"date":"2016-01-27T12:57:08","date_gmt":"2016-01-27T04:57:08","guid":{"rendered":"http:\/\/uxren.cn\/?p=30008"},"modified":"2016-01-27T13:01:18","modified_gmt":"2016-01-27T05:01:18","slug":"%e7%94%a8%e6%88%b7%e4%b8%ba%e4%bb%80%e4%b9%88%e8%a6%81%e8%87%aa%e6%84%bf%e5%b8%ae%e4%bd%a0%e4%bc%a0%e6%92%ad%e4%ba%a7%e5%93%81%ef%bc%9f%e5%85%88%e6%90%9e%e6%87%82%e7%a4%be%e4%ba%a4%e8%b4%a7","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=30008","title":{"rendered":"\u3010\u5206\u6790\u3011\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u81ea\u613f\u5e2e\u4f60\u4f20\u64ad\u4ea7\u54c1\uff1f\u5148\u641e\u61c2\u201c\u793e\u4ea4\u8d27\u5e01\u201d"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/Q1.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-30012\" alt=\"Q1\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/Q1.png\" width=\"700\" height=\"257\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/Q1.png 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/Q1-300x110.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a<span style=\"font-size: medium;\">\u5f20\u4eae<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Jonah Berger\u5199\u4e86\u4e00\u672c\u4e66\uff0c\u53eb\u505a\uff1a<\/p>\n<p>\u300aContagious\uff1aWhy Things Catch On\u300b\uff08\u75af\u4f20\uff1a\u8ba9\u4f60\u7684\u4ea7\u54c1\u3001\u601d\u60f3\u3001\u884c\u4e3a\u50cf\u75c5\u6bd2\u4e00\u6837\u5165\u4fb5\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u4e66\u4e2d\uff0c\u4ed6\u63d0\u51fa\uff0c\u4e00\u4ef6\u4e8b\u7269\u80fd\u591f\u5177\u6709\u611f\u67d3\u529b\uff0c\u5e76\u5e26\u6765\u5927\u91cf\u7684\u4f20\u64ad\uff0c\u4e3b\u8981\u7531\u516d\u6761\u539f\u5219\u51b3\u5b9a\uff0c\u5206\u522b\u662f\uff1a<\/p>\n<p>Social Currency<\/p>\n<p>Triggers<\/p>\n<p>Emotion<\/p>\n<p>Public<\/p>\n<p>Practical Value<\/p>\n<p>Stories<\/p>\n<p>&nbsp;<\/p>\n<p>\u5176\u4e2d\uff0cSocial Currency\u5f15\u5165\u56fd\u5185\u65f6\uff0c\u88ab\u8bd1\u4e3a\uff1a\u793e\u4ea4\u8d27\u5e01\u3002<\/p>\n<p>\u5bf9\u4e8e\u793e\u4ea4\u8d27\u5e01\uff0c\u4ed6\u63d0\u51fa\u4e86\u51e0\u4e2a\u5f88\u6709\u610f\u601d\u7684\u70b9\uff1a<\/p>\n<p><strong>1\u3001\u7814\u7a76\u53d1\u73b0\uff0c\u8d85\u8fc740%\u7684\u4eba\u8c08\u8bba\u7684\u8bdd\u9898\u90fd\u4f53\u73b0\u7740\u4e2a\u4eba\u7ecf\u9a8c\u4e0e\u79c1\u4eba\u5173\u7cfb\u3002\u800c\u8fd1\u4e4e\u4e00\u534a\u7684\u4f20\u8a00\u90fd\u662f\u4ee5\u81ea\u6211\u4e3a\u4e2d\u5fc3\u53d1\u751f\u7684\u4e8b\u60c5\u3002<\/strong><\/p>\n<p><strong>2\u3001\u54c8\u4f5b\u5927\u5b66\u7684\u795e\u7ecf\u5b66\u5bb6\u7814\u7a76\u53d1\u73b0\uff1a\u5171\u4eab\u4e2a\u4eba\u89c2\u70b9\u65f6\u7684\u8111\u7535\u6ce2\u4e0e\u83b7\u5f97\u8d22\u7269\u548c\u98df\u7269\u65f6\u7684\u8111\u7535\u6ce2\u4e00\u6837\u3002<\/strong><\/p>\n<p><strong>3\u3001\u53e3\u7891\u4f20\u64ad\u662f\u4e3a\u4e86\u4fdd\u6301\u4eba\u4eec\u5bf9\u81ea\u5df1\u7684\u826f\u597d\u5370\u8c61\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u597d\u5566\uff0c\u56de\u6765\u804a\u70b9\u771f\u5b9e\u4e16\u754c\u7684\u4e1c\u897f\uff1a<\/p>\n<p>1\u3001\u5c0f\u7c73\u624b\u673a\u521a\u4e0a\u5e02\u65f6\u7684\u53e3\u53f7\u662f\uff1a\u300c\u4e3a\u53d1\u70e7\u800c\u751f\u300d\uff0c\u8bf7\u95ee\u7c73\u7c89\u662f\u771f\u7684\u53d1\u70e7\u53cb\uff0c\u8fd8\u662f\u770b\u8d77\u6765\u662f\u53d1\u70e7\u53cb\uff1f<\/p>\n<p>2\u3001\u7f57\u8f91\u601d\u7ef4\u5f88\u706b\uff0c\u8bf7\u95ee\u7f57\u8f91\u601d\u7ef4\u7684\u542c\u4f17\u662f\u60f3\u83b7\u5f97\u77e5\u8bc6\uff0c\u8fd8\u662f\u8ba2\u9605\u7f57\u8f91\u601d\u7ef4\u8ba9\u4eba\u770b\u8d77\u6765\u89c9\u5f97\u81ea\u5df1\u5f88\u6709\u5b66\u8bc6\/\u6863\u6b21\uff1f<\/p>\n<p>3\u3001\u6700\u65e9\u4f7f\u7528iPhone\/Black Berry\u7684\u4eba\u662f\u771f\u7684\u5f88\u559c\u6b22\u82f9\u679c\/\u9ed1\u8393\uff0c\u8fd8\u662f\u53ea\u662f\u60f3\u8ba9\u522b\u4eba\u89c9\u5f97\u81ea\u5df1\u4e0e\u4f17\u4e0d\u540c\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u7684\u95ee\u9898\uff0c\u6216\u8bb8\u4e00\u5343\u4e2a\u4eba\u6709\u4ee5\u524d\u4e2a\u7b54\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f46\u662f\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\uff0c\u5f88\u591a\u4e8b\u60c5\u5f53\u6211\u4eec\u62ff\u51fa\u6765\u8bf4\u4e86\u4ee5\u540e\uff0c\u5e76\u4e0d\u662f\u975e\u9ed1\u5373\u767d\u3001\u975e\u6b64\u5373\u5f7c\u7684\u3002<\/p>\n<p>\u5c31\u5982\u540c\u6211\u5199\u300a\u4ece\u96f6\u5f00\u59cb\u505a\u8fd0\u8425\u300b\uff0c\u5bf9\u6211\u6765\u8bf4\uff0c\u51fa\u53d1\u70b9\u662f\u56e0\u4e3a\u6211\u61d2\uff0c\u4f46\u540c\u65f6\u5b83\u4e5f\u5e2e\u6211\u68b3\u7406\u4e86\u601d\u8def\u3002<\/p>\n<p>\u5bf9\u4e8e\u5f88\u591a\u8bfb\u8005\u6765\u8bf4\uff08\u5305\u62ec\u559c\u6b22\u9605\u8bfb\u670b\u53cb\u5708\u300c\u5e72\u8d27\u300d\u7684\u8bfb\u8005\uff09\uff0c\u8fd9\u4e9b\u5728\u670b\u53cb\u5708\u91cc\u88ab\u75af\u72c2\u8f6c\u53d1\u7684\u6587\u7ae0\u662f\u5426\u771f\u7684\u6709\u4ef7\u503c\uff0c\u4ee5\u53ca\u6709\u591a\u5927\u4ef7\u503c\uff0c\u5e76\u4e0d\u662f\u771f\u7684\u7ecf\u8fc7\u5927\u8111\u8003\u8651\uff0c\u800c\u662f\u56e0\u4e3a\u5728\u81ea\u5df1\u6709\u9700\u8981\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u968f\u65f6\u53d6\u5f97\uff0c\u54ea\u6015\u53d6\u5f97\u4e4b\u540e\uff0c\u5e76\u4e0d\u8bb0\u4f4f\u3002<\/p>\n<p>\u4f46\u662f\u8fd9\u4e9b\u5176\u5b9e\u90fd\u4e0d\u662f\u91cd\u70b9\u3002<\/p>\n<p>\u91cd\u70b9\u662f\uff1a\u793e\u4ea4\u8d27\u5e01\u662f\u4e00\u79cd\u53ef\u4ee5\u8bf1\u53d1\u4f20\u64ad\u7684\u56e0\u7d20\u3002<\/p>\n<p>\u4e4b\u524d\u4eae\u54e5\u66fe\u7ecf\u753b\u4e86\u4e00\u5f20\u56fe\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/103454m233bx3uqxx24y24.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-30009\" alt=\"103454m233bx3uqxx24y24\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/103454m233bx3uqxx24y24.jpg\" width=\"649\" height=\"459\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/103454m233bx3uqxx24y24.jpg 649w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/01\/103454m233bx3uqxx24y24-300x212.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" 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Berger\u63d0\u5230\u7684\u8bf4\u4e2a\u6545\u4e8b\uff0c\u8fd8\u662f\u89e6\u53ca\u60c5\u611f\uff0c\u53c8\u6216\u8005\u662f\u5177\u5907\u5b9e\u7528\u6027\uff0c\u7b49\u7b49\uff0c\u6700\u7ec8\u5b8c\u6210\u4f20\u64ad\uff0c\u8fd8\u662f\u9700\u8981\u89e6\u52a8\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u793e\u4ea4\u8d27\u5e01\uff0c\u65e0\u975e\u662f\u4e3a\u4e86\u5411\u4ed6\u4eba\u8bc1\u660e\u81ea\u5df1\u7684\u773c\u5149\u3001\u4ef7\u503c\uff0c\u800c\u90a3\u4e9b\u4f5c\u4e3a\u8bc1\u660e\u7684\u7269\u4ef6\uff0c\u81ea\u7136\u662f\u9700\u8981\u5177\u5907\u8fd9\u6837\u7684\u529f\u80fd\u3002<\/p>\n<p>\u8fc7\u53bb\u505a\u79ef\u5206\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5e38\u5e38\u8ba8\u8bba\u300c\u4e3a\u4ec0\u4e48\u5373\u4fbf\u505a\u7684\u5f88\u597d\u7684\u79ef\u5206\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u884c\u4e1a\u5185\u7684\u5151\u6362\u4eba\u6570\u6bd4\u4f8b\u4e5f\u4e0d\u8d85\u8fc730%\uff0c\u800c\u5151\u6362\u91cf\u505a\u523020%\u5c31\u5df2\u7ecf\u5f88\u597d\u4e86\uff1f\u300d<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u4eec\u4e5f\u53d1\u73b0\uff0c\u7528\u6237\u559c\u6b22\u6512\u79ef\u5206\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u91cc\u9762\u6709\u5f88\u591a\u5176\u4ed6\u7684\u539f\u56e0\uff0c\u8b6c\u5982\uff1a<\/p>\n<ul>\n<li><strong>\u770b\u4e2d\u67d0\u4e00\u4ef6\u5546\u54c1\uff0c\u4f46\u79ef\u5206\u4e0d\u591f\uff0c\u9700\u8981\u66f4\u591a\u79ef\u7d2f\u3002<\/strong><\/li>\n<li><strong>\u79ef\u5206\u793c\u54c1\u4e0d\u591f\u89e6\u52a8\u7528\u6237\uff0c\u7528\u6237\u4e0d\u613f\u610f\u5151\u6362\u3002<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u597d\uff0c\u90a3\u4e48\u5982\u679c\u66ff\u6362\u6210\u4e0b\u5217\u95ee\u9898\u5462\uff1a<\/p>\n<p>QQ\u66fe\u7ecf\u8bbe\u8ba1\u8fc7\u4e00\u4e2a\u5f00\u542fQQ\u7d2f\u79ef\u5728\u7ebf\u65f6\u957f\u5347\u7ea7\u7684\u4f53\u7cfb\u3002\u5728\u4f53\u7cfb\u6709\u6548\u7684\u65f6\u95f4\u5185\uff0c\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u75af\u72c2\u53bb\u7d2f\u79ef\u5728\u7ebf\u65f6\u95f4\uff0c\u751a\u81f3\u8fde\u7eed\u5f00\u673a\u3001\u4ece\u4e0d\u4e0b\u7ebf\uff0c\u8fd9\u662f\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u5982\u679c\u4f60\u7ecf\u5386\u8fc7\u8fd9\u4ef6\u4e8b\uff0c\u4f60\u4f1a\u53d1\u73b0\uff0c\u90a3\u6bb5\u65f6\u95f4\u5927\u5bb6\u6700\u559c\u6b22\u8ba8\u8bba\u7684\u548cQQ\u76f8\u5173\u7684\u95ee\u9898\u662f\uff1a\u4f60\u51e0\u4e2a\u592a\u9633\u4e86\uff1f<\/p>\n<p>Foursquare\u66fe\u7ecf\u706b\u7206\u8fc7\uff0c\u4e2d\u56fd\u4eba\u6c38\u8fdc\u60f3\u75db\u4e0d\u901a\uff0c\u51e0\u4e2a\u52cb\u7ae0\u6709\u4ec0\u4e48\u597d\u73a9\u7684\uff0c\u80fd\u591f\u8ba9\u8001\u5916\u8fd9\u4e48\u70ed\u8877\u4e8e\u7b7e\u5230\uff1f<\/p>\n<p>\u4e3a\u5565\u670b\u53cb\u5708\u91cc\u5927\u5bb6\u75af\u72c2\u6652\u5a03\u3001\u6652\u81ea\u62cd\u3001\u6652\u65c5\u6e38\u3001\u6652\u7f8e\u98df\u2014\u2014\u8fd9\u4e00\u70b9\u4f3c\u4e4e\u5168\u4e16\u754c\u90fd\u5dee\u4e0d\u591a\uff0c\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u6652\u70b9\u5565\uff1f<\/p>\n<p>\u90a3\u4e9b\u80fd\u591f\u8ba9\u4ed6\u4eba\u7fa1\u6155\u3001\u5ac9\u5992\u3001\u751a\u81f3\u89c9\u5f97\u4f60\u662f\u81ea\u5df1\u4eba\u7684\u5185\u5bb9\uff0c\u90fd\u662f\u793e\u4ea4\u8d27\u5e01\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u793e\u4ea4\u8d27\u5e01\u7684\u529f\u80fd\u662f\uff1a<\/p>\n<p>\u8ba9\u6301\u6709\u540c\u4e00\u793e\u4ea4\u8d27\u5e01\u7684\u7528\u6237\u4e92\u76f8\u6b23\u8d4f\u4e0e\u8ba4\u540c\uff1b<\/p>\n<p>\u8ba9\u6301\u6709\u4f4e\u4e00\u7ea7\u793e\u4ea4\u8d27\u5e01\u7684\u7528\u6237\u5bf9\u9ad8\u4e00\u7ea7\u793e\u4ea4\u8d27\u5e01\u6301\u6709\u8005\u611f\u5230\u7fa1\u6155\uff1b<\/p>\n<p>\u8ba9\u6301\u6709\u66f4\u9ad8\u7ea7\u793e\u4ea4\u8d27\u5e01\u7684\u7528\u6237\u89c9\u5f97\u81ea\u5df1\u5c4c\u70b8\u5929\uff0c\u4f4e\u4e00\u7ea7\u7684\u90fd\u662f\u6e23\u6e23\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u6765\u6e90\uff1a<span style=\"color: #3366ff;\"><a href=\"http:\/\/www.niaogebiji.com\/article-9416-1.html?plg_nld=1&amp;plg_uin=1&amp;plg_auth=1&amp;plg_nld=1&amp;plg_usr=1&amp;plg_vkey=1&amp;plg_dev=1\" target=\"_blank\"><span style=\"color: #3366ff;\">\u9e1f\u54e5\u7b14\u8bb0<\/span><\/a><\/span><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<span style=\"color: #3366ff;\"><a title=\"http:\/\/www.seosemsns.cn\/?p=2063\" href=\"http:\/\/image.baidu.com\/search\/redirect?tn=redirect&amp;word=j&amp;juid=CB3A48&amp;sign=cikgwbaiza&amp;url=http%3A%2F%2Fwww.seosemsns.cn%2F%3Fp%3D2063&amp;objurl=http%3A%2F%2Fwww.seosemsns.cn%2Fwp-content%2Fuploads%2F2015%2F04%2F6.png\" target=\"_blank\"><span style=\"color: #3366ff;\">www.seosemsns.cn<\/span><\/a><\/span><\/address>\n<address>==========================================================================================<\/address>\n<p><span style=\"color: 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#3366ff;\">\u6ce8\u660e\uff1a\u672c\u7ad9\u5185\u5bb9\u53ca\u6570\u636e\u90e8\u5206\u6765\u81ea\u4e92\u8054\u7f51\u53ca\u516c\u5f00\u6e20\u9053\uff0c\u5982\u6709\u4fb5\u6743\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\u3002<\/span><\/p>\n<p>==========================================================================================<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005\uff1a\u5f20\u4eae &nbsp; &nbsp; &#46;&#46;&#46;<\/p>\n","protected":false},"author":102,"featured_media":30012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,47,49],"tags":[2591,2367,2368],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/30008"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30008"}],"version-history":[{"count":4,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/30008\/revisions"}],"predecessor-version":[{"id":30015,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/30008\/revisions\/30015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/30012"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}