{"id":33322,"date":"2016-03-09T15:04:35","date_gmt":"2016-03-09T07:04:35","guid":{"rendered":"http:\/\/uxren.cn\/?p=33322"},"modified":"2016-07-05T09:50:28","modified_gmt":"2016-07-05T01:50:28","slug":"%e3%80%90uxren%e8%af%91102%e3%80%91%e9%82%a3%e4%ba%9b%e5%b9%b4%ef%bc%8c%e4%bd%a0%e6%83%b3%e8%a6%81%e7%9a%84%e7%9d%80%e9%99%86%e9%a1%b5%e4%bc%98%e5%8c%96%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=33322","title":{"rendered":"\u3010UXRen\u8bd1#102\u3011\u90a3\u4e9b\u5e74\uff0c\u4f60\u60f3\u8981\u7684\u7740\u9646\u9875\u4f18\u5316\u6307\u5357"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/8c0366ceb70c874.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33536 aligncenter\" alt=\"8c0366ceb70c874\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/8c0366ceb70c874.jpg\" width=\"631\" height=\"320\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/8c0366ceb70c874.jpg 631w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/8c0366ceb70c874-300x152.jpg 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a><\/p>\n<p>\u8bd1\u8005\uff1aBeatrice Xu\uff1b\u5ba1\u6821\uff1ayuanli\uff0c\u6765\u81ea\uff1a<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\">UXRen\u7ffb\u8bd1\u7ec4<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u8bd1\u8005\u6309\uff1a\u7740\u9646\u9875\uff08Landing Page\uff09\uff0c\u6307\u201c\u6f5c\u5728\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u6216\u8005\u5229\u7528\u641c\u7d22\u5f15\u64ce\u641c\u7d22\u540e\u663e\u793a\u7ed9\u7528\u6237\u7684\u7f51\u9875\u3002\u4e00\u822c\u8fd9\u4e2a\u9875\u9762\u4f1a\u663e\u793a\u548c\u6240\u70b9\u51fb\u5e7f\u544a\u6216\u641c\u7d22\u7ed3\u679c\u94fe\u63a5\u76f8\u5173\u7684\u6269\u5c55\u5185\u5bb9\uff0c\u800c\u4e14\u8fd9\u4e2a\u9875\u9762\u5e94\u8be5\u662f\u9488\u5bf9\u67d0\u4e2a\u5173 \u952e\u5b57\uff08\u6216\u77ed\u8bed\uff09\u505a\u8fc7\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u201d\uff08\u89e3\u91ca\u6765\u81ea\u767e\u5ea6\u767e\u79d1\uff09\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/1.jpeg\"><img loading=\"lazy\" class=\"size-full wp-image-33383 aligncenter\" alt=\"1\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/1.jpeg\" width=\"400\" height=\"137\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/1.jpeg 400w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/1-300x102.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>\u672c\u6587\u6a21\u4eff\u7528\u6237\u4ece\u9996\u6b21\u70b9\u51fb\u7740\u9646\u9875\u5230\u5b8c\u6210\u6700\u7ec8\u5bf9\u8bdd\u7684\u7ecf\u5386\uff0c\u6574\u7406\u4e86\u9488\u5bf9\u7740\u9646\u9875\u7684\u4f18\u5316\u8bbe\u8ba1\u6307\u5357\u3002\u4e3a\u4e86\u6700\u5927\u5316\u5229\u7528\u672c\u6307\u5357\uff0c\u5efa\u8bae\u6bcf\u4e00\u6b21\u53ea\u5c06\u4e00\u6761\u6307\u5357\u7528\u4e8e\u4f18\u5316\u7740\u9646\u4f53\u9a8c\u7684\u67d0\u4e00\u90e8\u5206\uff0c\u8fd9\u6837\u7684\u63a7\u5236\u53d8\u91cf\u6709\u52a9\u4e8e\u540e\u671f\u7684\u6548\u679c\u6d4b\u8bd5\u3002<\/p>\n<p>\u5f62\u6210\u672c\u6307\u5357\u7684\u8d44\u6e90\u6765\u81eaConversationXL\u4ee5\u53ca\u5176\u4ed6\u7f51\u7ad9\u3002\u5efa\u8bae\u6536\u85cf\u672c\u9875\u4ee5\u5728\u521b\u5efa\u65b0\u7684\u7740\u9646\u9875\u65f6\u518d\u6b21\u67e5\u770b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 0\uff1a\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5e02\u573a<\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/21.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33384 aligncenter\" alt=\"2\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/21.jpg\" width=\"597\" height=\"228\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/21.jpg 597w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/21-300x114.jpg 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<p><b>\u5207\u8bb0\uff1a<\/b>\u771f\u6b63\u6df1\u5165\u5730\u53bb\u4e86\u89e3\u4f60\u7684\u5e02\u573a\uff08<a href=\"http:\/\/conversionxl.com\/how-to-identify-your-online-target-audience-and-sell-more\/\">know your market<\/a>\uff09\u3002\u901a\u8fc7\u95ee\u5377\u548c\u8bbf\u8c08\u6765\u4e86\u89e3\u4f60\u5ba2\u6237\u7684\u75db\u70b9\u3002\u5982\u679c\u4f60\u60f3\u66f4\u8fdb\u4e00\u6b65\uff0c\u4f60\u53ef\u4ee5\u7f57\u5217\u51fa\u5ba2\u6237\u7ecf\u5e38\u8bbf\u95ee\u7684\u7f51\u5740\uff0c\u5e76\u63cf\u7ed8\u51fa\u4ed6\u4eec\u5728\u7ebf\u4e0a\u7684\u5178\u578b\u7ecf\u5386\u3002<\/p>\n<p>\u95ee\u53d7\u8bbf\u8005\u7684\u95ee\u9898\u7c7b\u4f3c\u4e8e\uff1a<\/p>\n<ul>\n<li>\u4f60\u662f\u8c01\u2014\u2014\u4f60\u7684\u5e74\u9f84\u3001\u5de5\u4f5c\u3001\u5728\u516c\u53f8\u7684\u5730\u4f4d\uff0c\u7b49\u7b49\uff1b<\/li>\n<li>\u4f60\u4e3a\u4ec0\u4e48\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/li>\n<li>\u6211\u4eec\u7684\u4ea7\u54c1\u5982\u4f55\u5e2e\u52a9\u4f60\u6709\u4e86\u66f4\u597d\u7684\u751f\u6d3b\uff1f<\/li>\n<li>\u662f\u5426\u8003\u8651\u8fc7\u4f7f\u7528\u6211\u4eec\u7684\u66ff\u4ee3\u4ea7\u54c1\uff1f\u4e3a\u4ec0\u4e48\uff1f<\/li>\n<\/ul>\n<p>\uff08<b>\u6ce8\u610f<\/b>\uff1a\u5982\u679c\u4f60\u662f\u521b\u4e1a\u516c\u53f8\uff0c\u4f60\u4f1a\u9700\u8981\u901a\u8fc7\u56de\u7b54\u5ba2\u6237\u53d1\u5c55\u95ee\u9898\uff08<a href=\"http:\/\/blog.kissmetrics.com\/26-customer-development-resources\/\">customer development questions<\/a>\uff09\u6765\u7406\u89e3\u4f60\u7f51\u9875\u672a\u6765\u7684\u8bbf\u5ba2\u3002\uff09\u8fd9\u4e9b\u95ee\u9898\u5c06\u5e2e\u52a9\u4f60\u53d1\u73b0\u5e02\u573a\u8d8b\u52bf\uff0c\u5e76\u544a\u8bc9\u4f60\u5355\u72ec\u9760\u6570\u636e\u5206\u6790\u4e0d\u80fd\u56de\u7b54\u7684\u95ee\u9898\uff08\u00a0<a href=\"http:\/\/www.nngroup.com\/articles\/risks-of-quantitative-studies\/\">tell you things analytics alone can not<\/a>\uff09\u3002\u505a\u8fd9\u4e9b\u662f\u4e3a\u4e86\u8bbe\u8ba1\u51fa\u80fd\u4e0e\u76ee\u6807\u5e02\u573a\u671f\u671b\u4e00\u81f4\u7684\u7740\u9646\u9875\uff0c\u8fd9\u5bf9\u63d0\u9ad8\u8f6c\u5316\u7387<b>\u975e\u5e38\u91cd\u8981<\/b>\u3002<\/p>\n<p>\u6211\u6240\u89c1\u7684\u6709\u5173\u7740\u9646\u9875\u8bbe\u8ba1\u548c\u4f18\u5316\u4e2d\u6700\u5927\u7684\u95ee\u9898\u5c31\u662f\u7f51\u9875<b>\u8981\u4e48\u4e0d\u77e5\u9053\u8bbf\u5ba2\u662f\u8c01\uff0c\u8981\u4e48\u4e0d\u77e5\u9053\u8bbf\u5ba2\u7684\u7ebf\u4e0a\u66dd\u5149\u5ea6\uff08level of online exposure\uff09<\/b>\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.png\"><img loading=\"lazy\" class=\"size-full wp-image-33385 aligncenter\" alt=\"3\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.png\" width=\"1453\" height=\"560\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.png 1453w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31-300x115.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31-1024x394.png 1024w\" sizes=\"(max-width: 1453px) 100vw, 1453px\" \/><\/a><\/p>\n<p>\u4e00\u4e2a\u67095\u5c81\u5b69\u5b50\u7684\u3001\u4f1a\u4e0aFacebook\u548cMetafilter\u768454\u5c81\u5988\u5988\uff0c\u548c\u4e00\u4e2a\u4f69\u6234\u8c37\u6b4c\u773c\u955c\u300127\u5c81\u7684\u793e\u4ea4\u7f51\u7ad9\uff08\u5176\u4e2d\u4e00\u4e9b\u4f60\u53ef\u80fd\u8fd8\u4e0d\u77e5\u9053\uff09\u91cd\u5ea6\u4f7f\u7528\u8005\u76f8\u6bd4\uff0c\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u4e1c\u897f\u80af\u5b9a\u5927\u6709\u4e0d\u540c\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/41.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33386 aligncenter\" alt=\"4\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/41.jpg\" width=\"600\" height=\"402\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/41.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/41-300x201.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><b>\u7740\u9646\u9875\u8bbe\u8ba1\u5e76\u4e0d\u662f\u4e00\u4e2a\u70ab\u8000\u4f60\u5ba1\u7f8e\u529b\u7684\u6e38\u620f<\/b>\uff0c\u800c\u662f\u5e0c\u671b\u8fde\u7ed3\u8bbf\u5ba2\u5e76\u5c3d\u5feb\u4f20\u64ad\u4ef7\u503c\u7684\u5e73\u53f0\u3002\u8fd9\u79cd\u8fde\u7ed3\u9700\u8981\u6839\u636e\u8bbf\u5ba2\u800c\u4e0d\u662f\u8bbe\u8ba1\u5e08\u81ea\u5df1\u7684\u7279\u70b9\u6765\u8bbe\u8ba1\u3002\u8d8a\u662f\u8ba4\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u4f60\u7684\u7f51\u9875\u8bbe\u8ba1\u5f97\u4f1a\u8d8a\u597d\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/blog.crazyegg.com\/2014\/01\/14\/find-your-target-market\/\">How to Find Your Target Market So Your Content Sticks \u00a0<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/how-to-identify-your-online-target-audience-and-sell-more\/\">How To Identify Your Target Market &amp; Make More Sales<\/a><\/li>\n<li><a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/why-you-should-focus-on-getting-clicks-before-conversions\/\">Why You Should Focus On Clicks Before Conversions<\/a><\/li>\n<li><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33749\/7-Companies-That-Totally-Get-Their-Buyer-Personas.aspx\">7 Companies That Totally \u2018Get\u2019 Their Buyer Personas<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step<b> 1\uff1a\u5efa\u7acb\u53ef\u64cd\u4f5c\u7684\u5206\u6790\u5de5\u5177<\/b><\/span><\/h4>\n<p>\u3010\u89c6\u9891\u3011<a href=\"https:\/\/www.youtube.com\/watch?v=tcxBqBmk7eE\">https:\/\/www.youtube.com\/watch?v=tcxBqBmk7eE<\/a><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u5efa\u7acb\u4f60\u5728Google Analytics\u4e0a\u7684\u8f6c\u5316\u76ee\u6807\uff08\u00a0<a href=\"http:\/\/www.nngroup.com\/articles\/risks-of-quantitative-studies\/\">tell you things analytics alone can not<\/a>\uff09\u3002<\/p>\n<p>\u5411\u4f60\u7684\u540c\u4e8b\u8be2\u95ee\u6570\u636e\u5206\u6790\uff0c\u4ed6\u4f1a\u544a\u8bc9\u4f60\uff1a<\/p>\n<p><i>\u201c\u5ea6\u91cf\u53ef\u4ee5\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u3002\u4f60\u5f97\u770b\u4e00\u4e2a\u5ea6\u91cf\u7ed3\u679c\uff0c\u95ee\u2018\u6240\u4ee5\u5462\u2019\uff1f\u2014\u2014\u7136\u540e\u4f60\u4f1a\u6709\u4e00\u4e2a\u7b54\u6848\u3002\u201d<\/i><\/p>\n<p><i>\u201c\u6211\u4eec\u9876\u7ea7\u7684\u5e7f\u544a\u5173\u952e\u8bcd\u7684\u8f6c\u5316\u7387\u975e\u5e38\u9ad8\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u5e94\u8be5\u589e\u52a0\u5728\u5e7f\u544a\u5173\u952e\u5b57\u4e0a\u7684\u9884\u7b97\u3002\u201d<\/i><\/p>\n<p>\u8fd9\u770b\u8d77\u6765\u975e\u5e38\u7b80\u5355\uff0c\u4f46\u662f\u8f6c\u5316\u7387\u5206\u6790\u5728\u6211\u4eec\u8bb8\u591a\u4eba\u770b\u6765\u4ecd\u7136\u662f\u4ee4\u4eba\u5bb3\u6015\u7684\uff0c\u4ee5\u81f3\u4e8e\u7565\u53bb\u4e86\u8fd9\u4e00\u6b65\u60f3\u76f4\u63a5\u53bb\u76c8\u5229\u3002<\/p>\n<p><b>\u4e0d\u8981\u8fd9\u4e48\u505a\u3002<\/b><\/p>\n<p>\u5982\u679c\u4f60\u6ca1\u6709\u53ef\u64cd\u4f5c\u7684\u5206\u6790\u6570\u636e\uff08<a href=\"http:\/\/conversionxl.com\/successful-site-data-might-overlooking-google-analytics-setup\/\">actionable analytics<\/a>\uff09\uff0c\u4f60\u5c06\u4e0d\u80fd\u5b8c\u5168\u7406\u89e3\u4f60\u7684\u7740\u9646\u9875\u8fd0\u884c\u60c5\u51b5\uff0c\u4ee5\u81f3\u4e8e\u6700\u7ec8\u6d6a\u8d39\u9884\u7b97\u5e76\u7591\u60d1\u4e0b\u4e00\u6b65\u52a8\u4f5c\u3002<\/p>\n<p>\u82b1\u4e9b\u65f6\u95f4\u6765\u5b66\u7740\u89e3\u8bfb\u548c\u6700\u5927\u5316\u5229\u7528\u4f60\u7684\u6570\u636e\uff0c\u6211\u4fdd\u8bc1\u8fd9\u4f1a\u5e2e\u52a9\u4f60\u6709\u6548\u5229\u7528\u5e02\u573a\u9884\u7b97\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/50-resources-for-getting-the-most-out-of-google-analytics\/\">50 Resources For Getting The Most Out Of Google Analytics<\/a>\u00a0(older, but relevant)<\/li>\n<li><a href=\"http:\/\/conversionxl.com\/optimization-experts-share-their-favorite-google-analytics-reports\/\">10 Optimization Experts Share Their Favorite Analytics Reports<\/a><\/li>\n<li><a href=\"http:\/\/moz.com\/blog\/building-your-marketing-funnel-with-google-analytics\">Building Your Marketing Funnel With Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/conversion-funnel-survival-guide\/\">The Conversion Funnel Survival Guide<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/51.png\"><img loading=\"lazy\" class=\"size-full wp-image-33387 aligncenter\" alt=\"5\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/51.png\" width=\"652\" height=\"1000\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/51.png 652w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/51-195x300.png 195w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/conversion-funnel-survival-guide\/\">image source\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 2\uff1a\u786e\u4fdd\u5e7f\u544a\u4fe1\u606f\u4e0e\u7740\u9646\u9875\u4e00\u81f4<\/span><\/h4>\n<p style=\"text-align: left;\"><b>\u00a0<a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/62.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33388 aligncenter\" alt=\"6\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/62.jpg\" width=\"561\" height=\"378\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/62.jpg 561w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/62-300x202.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/a><a href=\"http:\/\/www.monetate.com\/blog\/conversion-rockstars-37signals-scent-leads-to-higher-conversions\/\">image source\u00a0<\/a>\u00a0<\/b><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u68c0\u67e5\u7740\u9646\u9875\u7684\u8df3\u51fa\u7387\u3002\u5982\u679c\u8df3\u51fa\u7387\u592a\u9ad8\u800c\u8f6c\u5316\u7387\u592a\u4f4e\uff0c\u8fd9\u91cc\u53ef\u80fd\u5b58\u5728\u4fe1\u606f\u4e0d\u5339\u914d\u7684\u95ee\u9898\u3002\u4e3a\u4e86\u786e\u5b9a\u95ee\u9898\uff0c\u53ef\u4ee5\u67e5\u770b\u6536\u5230\u6700\u9ad8\u70b9\u51fb\u7387\u7684\u9875\u9762\u6240\u5bf9\u5e94\u7684\u5e7f\u544a\u3002<\/p>\n<p>\u4f60\u7684\u7740\u9646\u9875\u7528\u7c7b\u4f3c\u4e8e\u5e7f\u544a\u8bed\u7684\u8bed\u8a00\u548c\u5e7f\u544a\u8bed\u4e0a\u7684\u56fe\u7247\u4e86\u5417\uff1f\u5982\u679c\u4e0d\uff0c\u90a3\u4f60\u7684\u7740\u9646\u9875\u5fc5\u7136\u5931\u8d25\u3002\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u5341\u4e4b\u516b\u4e5d\uff0c\u5e7f\u544a\u4fe1\u606f\u548c\u7740\u9646\u9875\u5185\u5bb9\u4e0d\u76f4\u63a5\u4e00\u81f4\uff0c\u5e7f\u544a\u56fe\u7247\u548c\u7740\u9646\u9875\u4e3b\u56fe\u4e5f\u4e0d\u4e00\u6837\uff0c\u5e7f\u544a\u7684\u5927\u6807\u9898\u548c\u7740\u9646\u9875\u7684\u5927\u6807\u9898\u4e0d\u4e00\u81f4\u3002\u8fd9\u4e2a\u6837\u5b50\u7684\u9875\u9762\u4e00\u822c\u4e0d\u662f\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\u6240\u671f\u5f85\u7684\u90a3\u6837\uff0c\u56e0\u6b64\u4ed6\u4eec\u4f1a\u89c9\u5f97\u6ca1\u627e\u5230\u81ea\u5df1\u60f3\u8981\u7684\u9875\u9762\u3002\u90a3\u4e9b\u6293\u4f4f\u4ed6\u4eec\u773c\u7403\u7684\u5927\u6807\u9898\u5462\uff1f\u81f3\u5c11\u5728\u663e\u773c\u4f4d\u7f6e\u4e5f\u8981\u6709\u4ed6\u4eec\u641c\u7d22\u7684\u5173\u952e\u5b57\u5427\uff1f<\/p>\n<p>\u6ca1\u6709\uff1f\u8fd9\u5c31\u662f\u60f0\u4e8e\u7740\u9646\u9875\u8f6c\u5316\u4f18\u5316\u7684\u540e\u679c\u3002<\/p>\n<p>\u3010\u89c6\u9891\u3011<a href=\"https:\/\/player.vimeo.com\/video\/77432926?title=0&amp;byline=0&amp;portrait=0\">https:\/\/player.vimeo.com\/video\/77432926?title=0&amp;byline=0&amp;portrait=0<\/a><\/p>\n<p>\u4e0e\u5176\u53ea\u521b\u5efa\u4e00\u4e2a\u9875\u9762\u3001\u5728\u4e0a\u9762\u6295\u5165\u5927\u91cf\u5374\u677e\u6563\u7684\u5e7f\u544a\uff0c\u4e0d\u5982\u521b\u5efa\u591a\u4e2a\u9ad8\u5ea6\u9488\u5bf9\u4e00\u7ec4\u76f8\u8fd1\u5173\u952e\u8bcd\u7684\u7740\u9646\u9875\u3002\u5982\u679c\u9884\u7b97\u5141\u8bb8\uff0c\u4e0d\u5982\u5c1d\u8bd5\u4f7f\u7528\u52a8\u6001\u5173\u952e\u8bcd\u63d2\u5165\uff08<a href=\"http:\/\/smartsearchmarketing.com\/increase-quality-leads-via-website-message-match\/\">dynamic keyword insertion<\/a>\uff09\u5e73\u53f0\u6765\u81ea\u52a8\u66f4\u65b0\u7740\u9646\u9875\u4e0a\u663e\u793a\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<p>\u00b7<a href=\"http:\/\/www.ioninteractive.com\/post-click-marketing-blog\/2012\/5\/1\/is-your-message-match-missing-the-markhtml\">Is Your Message Match Missing The Mark?<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/give-your-advertising-roi-a-serious-boost-by-maintaining-scent\/\">Give Your ROI A Serious Boost By Maintaining Scent<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/vimeo.com\/77634770\">The Science Of Landing Pages &amp; How To Build One Backwards<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/gmail-ad-fail-how-poor-message-match-can-kill-your-conversion-rate\/\">Gmail Ad Fail\u00a0\u2013\u00a0How Poor Message Match Can Kill Your Conversion Rate<\/a><\/p>\n<p>\u00b7<a href=\"https:\/\/vimeo.com\/77432926\">[Message Match] Project Management Software<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 3:\u8bc4\u4f30\u7740\u9646\u9875\u7b2c\u4e00\u5370\u8c61<\/span><\/h4>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/71.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33389 aligncenter\" alt=\"7\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/71.jpg\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/71.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/71-300x199.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u641c\u7d22\u4f60\u7740\u9646\u9875\u5bf9\u5e94\u7684\u4e3b\u8981\u5173\u952e\u5b57\uff0c\u70b9\u51fb\u67e5\u770b\u4f60\u7684\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5bf9\u5e94\u8fd9\u4e2a\u5173\u952e\u5b57\u7684\u7f51\u9875\u3002<\/p>\n<p>\u8fd9\u4e48\u505a\u4e0d\u662f\u4e3a\u4e86\u590d\u5236\u7ade\u4e89\u5bf9\u624b\u2014\u2014\u4e8b\u5b9e\u4e0a\u4f60\u4eec\u5e76\u4e0d\u76f8\u4e92\u4e86\u89e3\uff08<a href=\"http:\/\/conversionxl.com\/stop-copying-your-competitors-they-dont-know-what-theyre-doing-either\/\">they don\u2019t really know either<\/a>\uff09\uff0c\u800c\u662f\u4e3a\u4e86\u611f\u77e5\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u9875\u8bd5\u56fe\u8425\u9020\u7684\u7b2c\u4e00\u5370\u8c61\u3002<\/p>\n<p><b>\u4eba\u8111\u53ea\u97000.013\u79d2\u5c31\u80fd\u9274\u522b\u4e00\u5f20\u56fe\u7247<\/b>\uff0c\u75280.05\u79d2\u5c31\u80fd\u5f62\u6210\u5bf9\u4e00\u5f20\u7740\u9646\u9875\u7684\u8ba4\u8bc6\u3002\u4ed6\u4eec\u7684\u6f5c\u610f\u8bc6\u5728\u8fd91\/50\u52301\/13\u79d2\u5185\u5f62\u6210\u7684\u89c2\u70b9\u5c06\u5f71\u54cd\u5230\u4ed6\u4eec\u63a5\u4e0b\u6765\u5728\u90a3\u4e2a\u7f51\u9875\u4e0a\u6240\u505a\u7684\u6bcf\u4e00\u4e2a\u51b3\u5b9a\u3002<\/p>\n<p>\u8fd9\u79cd\u7b2c\u4e00\u5370\u8c61\u7684\u5f71\u54cd\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u4fe1\u606f\u5339\u914d\u5f88\u91cd\u8981\uff0c\u4e5f\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u7740\u9646\u9875\u8bbe\u8ba1\u5e94\u8be5\u52a0\u5165\u4e00\u5b9a\u7684\u719f\u6089\u5ea6\u3002<\/p>\n<p>\u4f60\u7684\u7740\u9646\u9875\u662f\u4ee5\u4e00\u79cd\u76f4\u89c2\u6613\u61c2\u7684\u65b9\u5f0f\u5c55\u793a\u7ed9\u4f60\u7684\u7528\u6237\u7684\u5417\uff1f\u4f60\u7684\u4ea7\u54c1\u5c55\u793a\u56fe\u7247\u7b26\u5408\u4f60\u76ee\u6807\u5e02\u573a\u4e00\u8d2f\u7684\u6d4f\u89c8\u4f53\u9a8c\u7684\u6807\u51c6\u5417\uff1f<\/p>\n<p>\u56e0\u4e3a\u5927\u8111\u53ef\u4ee5\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\u5feb\u901f\u8bb0\u5f55\u4fe1\u606f\uff0c\u54ea\u6015\u4ee5\u4e0a\u7684\u8981\u70b9\u6709\u8f7b\u5fae\u7684\u4e0d\u5230\u4f4d\uff0c\u90fd\u4f1a\u5927\u5927\u52a0\u5927\u8f6c\u5316\u7684\u96be\u5ea6\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5728Step 0\u4e2d\u6211\u5efa\u8bae\u4f60\u7f57\u5217\u7528\u6237\u7ecf\u5e38\u6d4f\u89c8\u7684\u7f51\u9875\u7684\u6e05\u5355\uff0c\u8fd9\u6837\u4f60\u4e0d\u81f4\u4e8e\u5b8c\u5168\u4e0d\u4e86\u89e3\u7528\u6237\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/first-impressions-matter-the-importance-of-great-visual-design\/\">First Impressions Matter: The Importance Of Great Visual Design<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/www.spring.org.uk\/2014\/01\/13-milliseconds-the-incredible-speed-at-which-your-brain-can-identify-an-image.php\">13 Milliseconds\u00a0\u2013\u00a0The Time It Takes For Your Brain To Identify An Image<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/blog.kissmetrics.com\/loading-time\/\">How Loading Time Affects Your Bottom Line<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/why-simple-websites-are-scientifically-better\/\">Why\u00a0\u201cSimple\u201d\u00a0Websites are Scientifically Better<\/a><\/p>\n<p><b>\u503c\u5f97\u4e00\u63d0\u7684\u4f18\u79c0\u6848\u4f8b\uff1a<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/81.png\"><img loading=\"lazy\" class=\"size-full wp-image-33390 aligncenter\" alt=\"8\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/81.png\" width=\"1661\" height=\"874\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/81.png 1661w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/81-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/81-1024x538.png 1024w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/9.png\"><img loading=\"lazy\" class=\"size-full wp-image-33391 aligncenter\" alt=\"9\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/9.png\" width=\"1661\" height=\"874\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/9.png 1661w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/9-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/9-1024x538.png 1024w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/10.png\"><img loading=\"lazy\" class=\"size-full wp-image-33392 aligncenter\" alt=\"10\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/10.png\" width=\"1661\" height=\"874\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/10.png 1661w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/10-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/10-1024x538.png 1024w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/><\/a><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 4:\u4f60\u7684\u7740\u9646\u9875\u662f\u5426\u80fd\u5f15\u8d77\u60c5\u611f\u5171\u9e23\uff1f<\/span><\/h4>\n<p>\u3010\u89c6\u9891\u3011<a href=\"http:\/\/www.ted.com\/talks\/don_norman_on_design_and_emotion?language=ru\">http:\/\/www.ted.com\/talks\/don_norman_on_design_and_emotion?language=ru<\/a><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u4f7f\u7528\u5ba2\u6237\u53d1\u5c55\u6280\u5de7\uff08<a href=\"http:\/\/conversionxl.com\/its-not-a-conversion-problem-its-a-customer-development-problem\/\">customer development techniques<\/a>\uff09\u6765\u63cf\u7ed8\u7406\u60f3\u5ba2\u6237\u7684\u4eba\u7269\u753b\u50cf\uff08<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33491\/Everything-Marketers-Need-to-Research-Create-Detailed-Buyer-Personas-Template.aspx\">build a profile of your ideal buyer personas<\/a>\uff09\u3002\u6211\u4eec\u5c24\u5176\u8981\u770b\u80fd\u5f15\u8d77\u8bbf\u5ba2\u6700\u5927\u5171\u9e23\u7684\u60c5\u611f\u5f00\u5173\u662f\u54ea\u4e9b\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u60c5\u611f\u5171\u9e23\u548c\u7b2c\u4e00\u5370\u8c61\u6709\u5173\u7cfb\uff0c\u4f46\u5b83\u4eec\u4ecd\u6709\u91cd\u8981\u7684\u533a\u522b\u3002\u5982\u679c\u7b2c\u4e00\u5370\u8c61\u662f\u786e\u4fdd\u6240\u6709\u8981\u7d20\u90fd\u5904\u4e8e\u719f\u6089\u7684\u4f4d\u7f6e\uff0c\u90a3\u4e48\u60c5\u611f\u5171\u9e23\u5219\u662f\u901a\u8fc7\u52a0\u5f3a\u8fd9\u4e9b\u8981\u7d20\u6765\u8425\u9020\u4e00\u79cd\u80fd\u5438\u5f15\u8bbf\u5ba2\u7ee7\u7eed\u63a2\u5bfb\u7684\u6c1b\u56f4\u3002<\/p>\n<p>\u50cf\u5feb\u4e50\u3001\u6ee1\u8db3\u3001\u9707\u60ca\u3001\u6050\u6016\u3001\u671f\u5f85\u3001\u72ec\u5360\u6b32\u548c\u60ca\u8bb6\u8fd9\u6837\u4e00\u4e9b\u60c5\u611f\uff0c\u4f60\u90fd\u53ef\u4ee5\u8bbe\u8ba1\u51fa\u6765\u3002\u53ea\u6709\u5f53\u4f60\u786e\u5b9a\u4e86\u7f51\u9875\u7684\u57fa\u8c03\u540e\uff0c\u4f60\u624d\u53ef\u4ee5\u5f00\u59cb\u8003\u8651\u989c\u8272\u3001\u5b57\u4f53\u3001\u56fe\u7247\u548c\u89c6\u9891\u8fd9\u4e9b\u5177\u4f53\u7684\u5143\u7d20\uff0c\u5e76\u8003\u8651\u5982\u4f55\u5e73\u8861\u5206\u5e03\u8fd9\u4e9b\u5143\u7d20\u4ee5\u8425\u9020\u60f3\u8981\u7684\u57fa\u8c03\u3002\u4e0d\u8981\u4e3a\u4e86\u4e00\u79cd\u60c5\u611f\u800c\u6b66\u65ad\u5730\u9009\u62e9\u4e00\u79cd\u989c\u8272\u6216\u5b57\u4f53\u3002\u84dd\u8272\u5e76\u4e0d\u4e00\u5b9a\u4ee3\u8868\u4fe1\u4efb\uff0c\u7ea2\u8272\u4e5f\u4e0d\u603b\u662f\u8868\u8fbe\u6124\u6012\u3002\u6240\u6709\u5143\u7d20\u76f8\u4e92\u878d\u5408\u548c\u4f5c\u7528\u7684\u6548\u679c\u624d\u662f\u6700\u7ec8\u7684\u57fa\u8c03\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<p>\u00b7<a href=\"http:\/\/uxdesign.smashingmagazine.com\/2012\/04\/12\/building-emotion-into-your-websites\/\">Building Emotion Into Your Websites<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/is-emotion-necessary-to-make-more-sales\/\">Is Emotion Necessary To Make More Sales?<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/amzn.to\/1ffbjvn\">Emotional Design: Why We Love (or Hate) Everyday Things<\/a><\/p>\n<p>\u00b7<a href=\"https:\/\/www.helpscout.net\/blog\/psychology-of-color\/\">The Psychology Of Color In Marketing &amp; Branding<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/the-effects-of-typography-on-user-experience-conversions\/\">How Fonts &amp; Typography Affect Conversion<\/a><\/p>\n<p><b>\u503c\u5f97\u4e00\u63d0\u7684\u4f8b\u5b50\uff1a<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/11.png\"><img loading=\"lazy\" class=\"size-full wp-image-33393 aligncenter\" alt=\"11\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/11.png\" width=\"1870\" height=\"976\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/11.png 1870w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/11-300x156.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/11-1024x534.png 1024w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/122.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33394 aligncenter\" alt=\"12\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/122.jpg\" width=\"600\" height=\"374\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/122.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/122-300x187.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<h4><span style=\"color: #3366ff;\">Step 5:\u5efa\u7acb\u6e05\u6670\u800c\u6709\u8bf4\u670d\u529b\u7684\u4ef7\u503c\u4e3b\u5f20<\/span><\/h4>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u67e5\u770b\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u662f\u5426\uff1a<\/p>\n<p><b>1.\u00a0\u76f4\u63a5\u6307\u660e\u4f60\u7684\u5ba2\u6237\uff08Stripe=\u4e3a\u5f00\u53d1\u8005\u63d0\u4f9b\u6536\u8d39\u652f\u6301\u670d\u52a1\uff09<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/131.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33395 aligncenter\" alt=\"13\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/131.jpg\" width=\"600\" height=\"230\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/131.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/131-300x115.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><b>2.\u00a0\u9648\u8ff0\u4f60\u7684\u4ea7\u54c1\u7528\u9014\uff08Markitekt=<\/b><a href=\"http:\/\/conversionxl.agency\/\"><b>We make websites sell<\/b><\/a><b>\uff09<\/b><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/141.png\"><img loading=\"lazy\" class=\"size-full wp-image-33396 aligncenter\" alt=\"14\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/141.png\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/141.png 1200w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/141-300x100.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/141-1024x341.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/b><\/p>\n<p><b>3.\u00a0\u8bf4\u51fa\u4f60\u7684\u72ec\u7279\u5904\uff08<\/b><a href=\"http:\/\/meetingburner.com\/\"><b>Meetingburner<\/b><\/a><b>=\u7edd\u4f73\u7684\u5728\u7ebf\u4f1a\u8bae\u548c\u89c6\u9891\u5206\u4eab\u4f53\u9a8c\u2014\u2014\u514d\u5b89\u88c5\uff09<\/b><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/15.png\"><img loading=\"lazy\" class=\"size-full wp-image-33397 aligncenter\" alt=\"15\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/15.png\" width=\"1001\" height=\"443\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/15.png 1001w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/15-300x132.png 300w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/b><\/p>\n<p><b>4.\u00a0\u5c55\u793a\u4ea7\u54c1\u80fd\u5e26\u6765\u7684\u6700\u7ec8\u798f\u5229\uff08<\/b><a href=\"http:\/\/airbnb.com\/\"><b>Airbnb<\/b><\/a><b>=\u627e\u5230\u4e00\u4e2a\u843d\u811a\u5730\uff09<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/16.png\"><img loading=\"lazy\" class=\"size-full wp-image-33398 aligncenter\" alt=\"16\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/16.png\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/16.png 1200w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/16-300x100.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/16-1024x341.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>\u5f53\u4f60\u7684\u9875\u9762\u5b8c\u6210\u52a0\u8f7d\uff0c\u7ed9\u4e86\u7b2c\u4e00\u5370\u8c61\uff0c\u8bbf\u5ba2\u4eec\u5c31\u4f1a\u5728\u6f5c\u610f\u8bc6\u91cc\u77e5\u9053\u8fd9\u4e2a\u7f51\u9875\u662f\u5426\u503c\u5f97\u4e00\u770b\u4e86\u3002\u5982\u679c\u4ed6\u4eec\u8fd8\u6ca1\u6709\u70b9\u540e\u9000\u6309\u94ae\uff0c\u773c\u52a8\u8ddf\u8e2a\u7814\u7a76\u663e\u793a\uff08<a href=\"http:\/\/conversionxl.com\/10-useful-findings-about-how-people-view-websites\/\">eye-tracking research shows<\/a>\uff09\u4ed6\u4eec\u4f1a\u9996\u5148\u770b\u5230\u5927\u6807\u9898\uff08\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\uff09\u3002\u8fd9\u65f6\uff0c\u4ed6\u4eec\u53ea\u4f1a\u601d\u8003\u201c\u8fd9\u662f\u6211\u9700\u8981\u7684\u7f51\u9875\u5417\u201d\u6216\u8005\u201c\u4e5f\u8bb8\u6211\u5e94\u8be5\u770b\u770b\u5176\u4ed6\u7684\u7f51\u9875\u201d\u3002\u5176\u5b9e\u7b54\u6848\u5728\u4e4b\u524d\u7684\u67d0\u4e00\u77ac\u95f4\u5df2\u7ecf\u4ea7\u751f\u4e86\uff0c\u73b0\u5728\u4ed6\u4eec\u53ea\u662f\u8981\u53bb\u8fdb\u4e00\u6b65\u5224\u65ad\u521a\u624d\u7b54\u6848\u7684\u6b63\u786e\u6027\u3002<\/p>\n<p>\u5f53\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u80fd\u591f\u56de\u7b54\u4ee5\u4e0a\u95ee\u9898\u5e76\u8bf4\u670d\u8bbf\u5ba2\u8fd9\u5c31\u662f\u4ed6\u4eec\u8981\u627e\u7684\u7f51\u9875\u65f6\uff0c\u4ed6\u4eec\u6709\u66f4\u5927\u7684\u51e0\u7387\u5bf9\u7f51\u9875\u5176\u4f59\u5185\u5bb9\u4fdd\u6301\u5174\u8da3\u3002\u5982\u679c\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u4e0d\u80fd\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u8f6c\u5316\u5c06\u53d8\u5f97\u66f4\u96be\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/value-proposition-examples-how-to-create\/\">Useful Value Proposition Examples (and How to Create A Good One)<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/conversionxl.com\/how-to-come-up-with-a-value-proposition-when-what-you-sell-isnt-unique\/\">How to Come Up With A Value Proposition When What You Sell Isn\u2019t Unique<\/a><\/p>\n<p>\u00b7<a href=\"https:\/\/www.helpscout.net\/blog\/value-proposition\/\">The Art Of Creating A Magnetic Value Proposition<\/a><\/p>\n<p>\u00b7<a href=\"http:\/\/www.widerfunnel.com\/value-proposition\/how-to-create-an-awesome-value-proposition\">Use These 3 Points To Create An Awesome Value Proposition<\/a><\/p>\n<p>\u652f\u7ebf\u9605\u8bfb\uff1a<a href=\"http:\/\/www.smashingmagazine.com\/2011\/09\/01\/elements-of-a-viral-launch-page\/\"><b>What Are The Elements of a Viral Pre-Launch Page?<\/b><\/a><\/p>\n<p><b>\u00a0<\/b><\/p>\n<h4><span style=\"color: #3366ff;\">Step 6:\u00a0\u56fe\u7247\u662f\u5982\u4f55\u52a0\u5f3a\u4fe1\u606f\u8868\u8fbe\u7684<\/span><\/h4>\n<p style=\"text-align: center;\"><b><\/b><b>\u00a0<a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/17.png\"><img loading=\"lazy\" class=\"size-full wp-image-33399 aligncenter\" alt=\"17\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/17.png\" width=\"1661\" height=\"874\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/17.png 1661w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/17-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/17-1024x538.png 1024w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/><\/a><\/b><b><br \/>\n<\/b><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u9009\u62e9\u3001\u8bbe\u8ba1\u548c\u622a\u53d6\u90a3\u4e9b\u80fd\u591f\u5f3a\u5316\u7f51\u9875\u57fa\u8c03\u7684\u56fe\u7247\uff0c\u76f4\u63a5\u4e0e\u4f60\u7684\u76ee\u6807\u5e02\u573a\u5bf9\u8bdd\u3002<\/p>\n<p>\u4ee5\u4e0a\u56fe\u4e3a\u4f8b\uff0c\u5728\u6d4f\u89c8Soundcloud\u7684\u7f51\u9875\u65f6\uff0c\u4f60\u4f1a\u6e05\u695a\u611f\u89c9\u5230\u8fd9\u662f\u7ed920\u5c81\u4e0a\u4e0b\u70ed\u7231\u5b09\u76ae\u58eb\u98ce\u683c\u7684\u4eba\u7fa4\u7684\u3002<a href=\"http:\/\/www.alexa.com\/siteinfo\/soundcloud.com\">Alexa data<\/a>\u7684\u6570\u636e\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\uff0c\u5b83\u663e\u793a\uff0cSoundCloud\u7684\u4e3b\u8981\u89c2\u4f17\u4e3a\uff1a<\/p>\n<ul>\n<li>\u7537\u6027<\/li>\n<li>\u90e8\u5206\u672c\u79d1\u6559\u80b2<\/li>\n<li>\u6d4f\u89c8\u91cf\u5927\u591a\u6765\u81ea\u5b66\u6821<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/18.png\"><img loading=\"lazy\" class=\"size-full wp-image-33400 aligncenter\" alt=\"18\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/18.png\" width=\"1664\" height=\"586\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/18.png 1664w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/18-300x105.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/18-1024x360.png 1024w\" sizes=\"(max-width: 1664px) 100vw, 1664px\" \/><\/a><\/p>\n<p>\u6570\u636e\u4e2d\u6392\u540d\u9760\u524d\u7684\u7f51\u7ad9\u548c\u94fe\u63a5\u4e5f\u663e\u793aSoundCloud\u7684\u6838\u5fc3\u7528\u6237\u7684\u504f\u597d\u662f\u563b\u54c8\u548c\u6d41\u884c\u97f3\u4e50\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u7406\u60f3\u72b6\u51b5\u4e0b\uff0c\u7740\u9646\u9875\u7684\u56fe\u7247\u5e94\u5f53\u5145\u5206\u4ee3\u8868\u76ee\u6807\u5e02\u573a\u7684\u7279\u70b9\uff0c\u5728\u5b8c\u6210\u8bbf\u5ba2\u8f6c\u5316\u540e\uff0c\u66f4\u80fd\u8ba9\u8bbf\u5ba2\u611f\u53d7\u5230\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u60c5\u611f\u4ef7\u503c\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u901a\u8fc7\u4e00\u4e9b\u7b80\u5355\u7ec4\u5408\u89c4\u5219\uff08<a href=\"http:\/\/www.photographymad.com\/pages\/view\/10-top-photography-composition-rules\">some simple compositional rules<\/a>\uff09\uff0c\u56fe\u7247\u8fd8\u53ef\u4ee5\u6307\u5f15\u8bbf\u5ba2\u4e0b\u4e00\u773c\u770b\u5411\u54ea\u91cc\uff0c\u4ece\u800c\u5f71\u54cd\u4ed6\u4eec\u7684\u6d4f\u89c8\u6a21\u5f0f\u3002\u5728\u4e0a\u4e00\u7ae0\u6211\u4eec\u8bb2\u5230\uff0c\u9875\u9762\u52a0\u8f7d\u5b8c\u6210\u540e\uff0c\u8bbf\u5ba2\u7684\u81ea\u7136\u672c\u80fd\u662f\u5148\u627e\u5230\u6700\u5927\u7684\u6807\u9898\u3002\u4f46\u5f53\u4f60\u5728\u7f51\u9875\u8bbe\u8ba1\u4e2d\u5f15\u5165\u771f\u4eba\uff08<a href=\"http:\/\/vwo.com\/blog\/human-landing-page-increase-conversion-rate\/\">the moment you introduce real people<\/a>\uff09\u6216\u8005\u62df\u4eba\u6210\u5206\u65f6\uff0c\u8fd9\u79cd\u672c\u80fd\u5c31\u4f1a\u5931\u6548\u4e86\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/19.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33401 aligncenter\" alt=\"19\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/19.jpg\" width=\"668\" height=\"448\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/19.jpg 668w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/19-300x201.jpg 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/a><\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u5f3a\u70c8\u5efa\u8bae\uff0c\u5728\u9884\u7b97\u5141\u8bb8\u65f6\uff0c\u8bf7\u4e13\u4e1a\u4eba\u58eb\u6765\u8bbe\u8ba1\u6bcf\u4e00\u4e2a\u89c6\u89c9\u5143\u7d20\u3002\u4e0d\u8981\u76f4\u63a5\u4f7f\u7528\u73b0\u6210\u3001\u8001\u5957\u7684\u56fe\u7247\uff0c\u5982\u679c\u4f60\u975e\u8981\uff0c\u90a3\u4e5f\u6700\u597d\u53c2\u8003\u4e0b\u7535\u5546\u5b9e\u8df5\u6559\u7a0b\uff08<a href=\"http:\/\/www.practicalecommerce.com\/articles\/3889-How-to-Take-Gorgeous-Product-Photos\">this tutorial by Practical E-Commerce<\/a>\uff09\u548c\u56fe\u5e93\u5217\u8868\uff08<a href=\"https:\/\/medium.com\/design-ux\/62ae4bcbe01b\">list of stock photographs on this page<\/a>.\uff09\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/boost-conversions-using-images\/\">7 Tips to Boost Your Conversion Rates Using Images<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/how-images-can-boost-your-conversion-rate\/\">How Images Can Boost Your Conversion Rate<\/a><\/li>\n<li>Public Service Announcement:\u00a0<a href=\"http:\/\/conversionxl.com\/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad\/\">Image Sliders Kill Conversions<\/a><\/li>\n<\/ul>\n<p><b>\u56fe\u7247\u5f71\u54cd\u7f51\u9875\u6d4f\u89c8\u7684\u6848\u4f8b\uff1a<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/20.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33402 aligncenter\" alt=\"20\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/20.jpg\" width=\"511\" height=\"478\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/20.jpg 511w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/20-300x280.jpg 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/211.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33403 aligncenter\" alt=\"21\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/211.jpg\" width=\"592\" height=\"359\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/211.jpg 592w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/211-300x181.jpg 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/22.png\"><img loading=\"lazy\" class=\"size-full wp-image-33404 aligncenter\" alt=\"22\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/22.png\" width=\"1066\" height=\"671\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/22.png 1066w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/22-300x188.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/22-1024x644.png 1024w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 7\uff1a\u662f\u5426\u9700\u8981\u4e00\u4e2a\u8bb2\u89e3\u89c6\u9891\uff1f<\/span><\/h4>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u5224\u65ad\u662f\u5426\u9700\u8981\u4e00\u4e2a\u89c6\u9891\uff0c\u9700\u8981\u770b\u4f60\u670d\u52a1\uff08\u6216\u54c1\u724c\uff09\u7684\u72ec\u7279\u6027\u662f\u5426\u80fd\u7b80\u5355\u5730\u901a\u8fc7\u9759\u6001\u7684\u6587\u5b57\u548c\u56fe\u7247\u8868\u8fbe\u51fa\u6765\u3002<\/p>\n<p>\u5bf9\u4e8eSpotify\u8fd9\u6837\u4e00\u4e2a\u6d41\u5a92\u4f53\u97f3\u4e50\u670d\u52a1\u5546\uff0c\u5b83\u7406\u6240\u5e94\u5f53\u901a\u8fc7\u97f3\u9891\/\u89c6\u89c9\u5143\u7d20\u6765\u5145\u5b9e\u81ea\u5df1\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u800c\u5bf9\u4e8eBrookdale\u8fd9\u6837\u4e00\u4e2a\u8001\u5e74\u4eba\u793e\u533a\uff0c\u6267\u610f\u4f7f\u7528\u89c6\u9891\u7684\u7ed3\u679c\u5c06\u662f\u6bcf\u6708\u9700\u8981\u4ed8\u51fa$108,000\u7684\u6210\u672c\uff08<a href=\"http:\/\/vwo.com\/blog\/image-outperforms-video-increases-monthly-revenue\/#comment-11134\">would have cost them $108,000 in monthly revenue.<\/a>\uff09\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/231.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33405 aligncenter\" alt=\"23\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/231.jpg\" width=\"600\" height=\"322\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/231.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/231-300x161.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u56e0\u6b64\uff0c\u5c3d\u7ba1\u6570\u636e\u663e\u793a\u89c6\u9891\u4f1a\u4f7f\u8bbf\u5ba2\u8d2d\u4e70\u7387\u63d0\u9ad864-85%\uff0c\u4f60\u4ecd\u9700\u8981\u8003\u8651\u4e00\u4e9b\u5176\u4ed6\u56e0\u7d20\u3002<\/p>\n<p><b>\u6211\u7684\u76ee\u6807\u5e02\u573a\u53ef\u4ee5\u770b\u5230\u89c6\u9891\u5417\uff1f<\/b><\/p>\n<p>\u6709\u65f6\u5019\uff0c\u53d7\u9650\u4e8e\u76ee\u6807\u5e02\u573a\u7ecf\u5e38\u6240\u5904\u7684\u73af\u5883\uff0c\u89c6\u9891\u4e0d\u662f\u6700\u4f18\u7684\u4f20\u64ad\u9009\u62e9\u3002\u4f8b\u5982\uff0c\u5f53\u5728\u5b89\u9759\u7684\u529e\u516c\u5ba4\u529e\u516c\u65f6\uff0c\u89c6\u9891\u4e5f\u8bb8\u662f\u88ab\u7981\u6b62\u7684\uff1b\u53c8\u6216\u8005\u88ab\u5435\u95f9\u7684\u5b69\u5b50\u73af\u7ed5\u65f6\uff0c\u770b\u89c6\u9891\u4e5f\u4f1a\u5f88\u56f0\u96be\u3002\u5e74\u8001\u843d\u540e\u3001\u5dee\u7684\u7f51\u7edc\u8fde\u63a5\u3001\u8fc7\u65f6\u7684\u7535\u8111\u8bbe\u5907\u4e5f\u90fd\u4f1a\u963b\u788d\u89c6\u9891\u7684\u64ad\u653e\u3002<\/p>\n<p><b>\u8bb2\u89e3\u89c6\u9891\u4e0d\u662f\u5c55\u9500<\/b><\/p>\n<p>\u8bf7\u518d\u6b21\u63d0\u9192\u81ea\u5df1\uff0c\u5728\u7ebf\u89c6\u9891\u4e0d\u662f\u7535\u89c6\u4e0a\u7684\u5546\u4e1a\u5e7f\u544a\uff0c\u4e0d\u662f\u4e3a\u4e86\u963b\u788d\u89c2\u4f17\u89c2\u770b\u3001\u6216\u52aa\u529b\u5728\u5207\u6362\u95f4\u9699\u6293\u53d6\u773c\u7403\u3002\u56e0\u4e3a\u6b64\u65f6\uff0c\u8bbf\u5ba2\u5df2\u7ecf\u5728\u6d4f\u89c8\u4f60\u7684\u7f51\u9875\u4e86\uff0c\u4ed6\u4eec\u70b9\u51fb\u64ad\u653e\u662f\u4e3a\u4e86\u4e86\u89e3\u66f4\u591a\u3002\u4f60\u5e94\u8be5\u8868\u73b0\u5f97\u9177\u4e00\u70b9\uff0c\u522b\u641e\u5927\u8086\u5ba3\u4f20\u90a3\u4e00\u5957\u3002<\/p>\n<p><b>\u5982\u4f55\u901a\u8fc7\u89c6\u9891\u63d0\u9ad8\u4f53\u9a8c\uff1f<\/b><\/p>\n<p>\u8fd9\u56de\u5230\u4e86\u6211\u4e00\u5f00\u59cb\u7684\u95ee\u9898\uff1a\u201c\u54ea\u4e9b\u6587\u5b57\u548c\u56fe\u7247\u4e0d\u80fd\u505a\u7684\uff0c\u89c6\u9891\u53ef\u4ee5\uff1f\u201d\u5982\u679c\u4f60\u4e0d\u80fd\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u5c31\u6682\u65f6\u522b\u505a\u89c6\u9891\u3002<\/p>\n<p>\u3010\u89c6\u9891\u3011<a href=\"https:\/\/youtu.be\/ZUG9qYTJMsI\">https:\/\/youtu.be\/ZUG9qYTJMsI<\/a><\/p>\n<p><a href=\"http:\/\/www.dollarshaveclub.com\/\">Dollar Shave Club<\/a>\u901a\u8fc7\u89c6\u9891\u5e7d\u9ed8\u5730\u89e3\u91ca\u4e86\u201c\u5243\u987b\u5200\u5feb\u9012\u5230\u5bb6\uff0c\u4e00\u6708\u4ec5\u82b1\u4e00\u7f8e\u5143\u201d\u7684\u6536\u8d39\u7b56\u7565\uff0c\u4ee5\u907f\u514d\u5176\u5b83\u6c89\u95f7\u7684\u8868\u8ff0\u5f62\u5f0f\u3002\u4e0e\u4e4b\u76f8\u53cd\uff0c<a href=\"http:\/\/unbounce.com\/\">Unbounce<\/a>\u5219\u4ee5\u6587\u5b57\u548c\u89c6\u9891\u76f8\u6df7\u5408\u7684\u5f62\u5f0f\u5c55\u73b0\u4e86\u7528\u6237Nemo\u2014\u2014KissMetrics\u7684\u4e1a\u52a1\u7ecf\u7406\uff08<a href=\"http:\/\/www.linkedin.com\/in\/nemochu\">Nemo \u2013 Director Of Growth from KissMetrics<\/a>\uff09\u2014\u2014\u7684\u4f7f\u7528\u611f\u53d7\u3002\u5728\u89c6\u9891\u4e2d\uff0cNemo\u6ee1\u6000\u70ed\u60c5\u5730\u5411\u8bbf\u5ba2\u4ecb\u7ecd\u4e86Unbounce\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u8fd8\u63d0\u53ca\u5bf9\u4e8e\u4ed6\u5c0f\u7ec4\u5b9e\u73b0\u76842-3\u500d\u7684\u4e1a\u52a1\u589e\u957fUnbounce\u529f\u4e0d\u53ef\u6ca1\u3002\u56e0\u6b64\uff0cNemo\u8ba4\u4e3aUnbounce\u5bf9\u4e8e\u50cf\u4ed6\u8fd9\u6837\u7684\u4e1a\u52a1\u7ecf\u7406\u662f\u5341\u5206\u6709\u5e2e\u52a9\u7684\uff0c\u6027\u4ef7\u6bd4\u4e5f\u9ad8\u3002<\/p>\n<p>\u3010\u89c6\u9891\u3011<a href=\"http:\/\/player.vimeo.com\/video\/66694260?title=0&amp;byline=0&amp;portrait=0\">http:\/\/player.vimeo.com\/video\/66694260?title=0&amp;byline=0&amp;portrait=0<\/a><\/p>\n<p>\u5982\u679c\u4f60\u7684\u5546\u54c1\u6216\u670d\u52a1\u6bd4\u8f83\u96be\u4ee5\u7406\u89e3\uff0c\u9700\u8981\u5b9e\u4f8b\u6216\u8005\u989d\u5916\u7684\u89e3\u91ca\uff0c\u90a3\u4e48\u89c6\u9891\u4e0d\u5931\u4e3a\u4e00\u4e2a\u503c\u5f97\u63a2\u7d22\u5229\u7528\u7684\u65b9\u6cd5\u3002\u540c\u6837\u7684\uff0c\u4f60\u9700\u8981\u548c\u4e00\u4e2a\u4e13\u4e1a\u7684\u89c6\u9891\u5236\u4f5c\u4eba\u5458\u534f\u4f5c\u3002\u5982\u679c\u6709\u9700\u8981\uff0c\u4f60\u53ef\u4ee5\u5728<a href=\"http:\/\/startup-videos.com\/\">Startup-Videos.com<\/a>\u5bfb\u627e\u5408\u9002\u7684\u8bb2\u89e3\u89c6\u9891\u5236\u4f5c\u5546\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/conversionxl.com\/how-to-use-video-to-increase-conversions\/\">How To Use Video To Increase Conversions<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/everything-need-know-creating-killer-explainer-videos\/\">Everything You Need To Know About Creating Killer Explainer Videos<\/a><\/li>\n<li><a href=\"http:\/\/demoduck.com\/2014\/01\/5-dimensions-of-rockstar-b2b-explainer-videos\/\">5 Dimensions of Rockstar B2B explainer videos<\/a><\/li>\n<\/ul>\n<p><b>\u4f18\u79c0\u6848\u4f8b\uff1a<\/b><\/p>\n<p>\u3010\u89c6\u98911\u3011\uff1a<a href=\"https:\/\/player.vimeo.com\/video\/78124534?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\">https:\/\/player.vimeo.com\/video\/78124534?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff<\/a><\/p>\n<p>\u3010\u89c6\u98912\u3011<a href=\"https:\/\/youtu.be\/w9Sx34swEG0\">https:\/\/youtu.be\/w9Sx34swEG0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 8\uff1a\u793e\u4f1a\u8ba4\u540c\u3001\u6743\u5a01\u8ba4\u8bc1\u548c\u7528\u6237\u63a8\u8350\u7684\u91cd\u8981\u6027<\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/24.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33406 aligncenter\" alt=\"24\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/24.jpg\" width=\"690\" height=\"600\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/24.jpg 690w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/24-300x260.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u5efa\u7acb\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u677f\uff08<a href=\"http:\/\/www.risdall.com\/wp-content\/uploads\/static\/RMGSocialMediaListeningDashboard.pdf\">social media listening dashboard<\/a>\uff09\u6765\u76d1\u63a7\u54c1\u724c\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u88ab\u63d0\u53ca\u7684\u60c5\u51b5\u3002\u4e0b\u4e00\u6b65\uff0c\u5728<a href=\"http:\/\/opensiteexplorer.org\/\">Open Site Explorer<\/a>\u4e0a\u627e\u5230\u6240\u6709\u94fe\u63a5\u5230\u4f60\u7f51\u9875\u7684\u6743\u5a01\u7f51\u7ad9\uff0c\u518d\u987a\u8513\u6478\u74dc\u627e\u5230\u4e0e\u76ee\u6807\u5e02\u573a\u63a5\u8fd1\u7684\u4eba\u7fa4\u548c\u4ed6\u4eec\u773c\u4e2d\u7684\u6743\u5a01\u7f51\u7ad9\u3002\u8fd9\u4e00\u6b65\u5f88\u5173\u952e\uff0c\u56e0\u4e3a\u6839\u636e\u4e00\u4e2a\u53eb\uff08<a href=\"http:\/\/new.dixie.edu\/humanities\/File\/Implicit%2520Egotism.pdf\">implicit egoism<\/a>\uff09\u7684\u5fc3\u7406\u5b66\u73b0\u8c61\uff0c\u4eba\u4eec\u4e00\u822c\u4f1a\u66f4\u770b\u91cd\u90a3\u4e9b\u4e0e\u81ea\u5df1\u6709\u6709\u5229\u8054\u7cfb\u7684\u4eba\u3001\u4e8b\u548c\u5730\u70b9\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u8bbf\u5ba2\u8d8a\u80fd\u5728\u8bc4\u8bba\u548c\u6743\u5a01\u4e2d\u770b\u5230\u201c\u4ed6\u4eec\u81ea\u5df1\u201d\uff0c\u4ed6\u4eec\u8d8a\u63a5\u53d7\u4f60\u7684\u7f51\u9875\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/25.png\"><img loading=\"lazy\" class=\"size-full wp-image-33407 aligncenter\" alt=\"25\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/25.png\" width=\"1239\" height=\"245\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/25.png 1239w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/25-300x59.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/25-1024x202.png 1024w\" sizes=\"(max-width: 1239px) 100vw, 1239px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/26.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33408 aligncenter\" alt=\"26\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/26.jpg\" width=\"640\" height=\"316\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/26.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/26-300x148.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u53d1\u90ae\u4ef6\u5411\u7528\u6237\u5f81\u6c42\u548c\u4ed6\u4eec\u7684\u4f7f\u7528\u63a8\u8350\u89c6\u9891\u76f8\u5173\u7684\u56fe\u7247\u548cLogo\uff0c\u520a\u767b\u5728\u7740\u9646\u9875\u4e0a\u3002\u7814\u7a76\u663e\u793a\uff0c\u5f53\u54c1\u724c\u62e5\u62a4\u5ea6\u4e0a\u534712%\uff0c\u5229\u6da6\u5e73\u5747\u589e\u957f2\u500d\u3002\u53e6\u4e00\u6587\u732e\u4e2d\uff0c63%\u7684\u53d7\u8bbf\u5ba2\u6237\u8868\u793a\u5546\u54c1\u8bc4\u5206\u548c\u8bc4\u8bba\u4f1a\u589e\u52a0\u4ed6\u4eec\u7684\u8d2d\u4e70\u53ef\u80fd\u6027\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/conversionxl.com\/how-to-use-cialdinis-6-principles-of-persuasion-to-boost-conversions\/\">Cialdini\u2019s 6 Principles of Persuasion<\/a><\/li>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/social-proof-factors-2\/\">7 Things You Must Understand When Leveraging Social Proof In Your Marketing Efforts<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/good-testimonials-examples\/\">How &amp; Why You Should Invest In Getting Good Testimonials<\/a><\/li>\n<\/ul>\n<p><b>\u597d\u7684\u793e\u4f1a\u8ba4\u540c\u4f8b\u5b50\uff1a<\/b><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/27.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33409 aligncenter\" alt=\"27\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/27.jpg\" width=\"500\" height=\"310\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/27.jpg 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/27-300x186.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/28.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33410 aligncenter\" alt=\"28\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/28.jpg\" width=\"500\" height=\"240\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/28.jpg 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/28-300x144.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/b><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">Step 9\uff1a\u6587\u6848\u662f\u5426\u5f15\u4eba\u5165\u80dc\uff1f<\/span><\/h4>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/29.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33411 aligncenter\" alt=\"29\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/29.jpg\" width=\"626\" height=\"485\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/29.jpg 626w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/29-300x232.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/b><\/p>\n<p><b>\u5207\u8bb0<\/b>\uff1a\u548c4-6\u4e2a\u540c\u4e8b\u4e00\u8d77\u8bc4\u4f30\uff08<a href=\"http:\/\/www.awaionline.com\/2007\/11\/peer-review\/\">peer review<\/a>\uff09\u7740\u9646\u9875\u4e0a\u7684\u6807\u9898\u548c\u5bfc\u822a\u00a0\u3002\u6bcf\u4e00\u4e2a\u4eba\u95ee\u81ea\u5df1\u201c\u6587\u6848\u662f\u5426\u80fd\u5f15\u8d77\u6211\u7684\u9605\u8bfb\u5174\u8da3\u201d\uff0c\u5e76\u7ed9\u81ea\u5df1\u7684\u9605\u8bfb\u5174\u8da3\u4ece1\uff08\u4f4e\uff09\u52304\uff08\u9ad8\uff09\u8fdb\u884c\u6253\u5206\u3002\u5982\u679c\u5e73\u5747\u5206\u4f4e\u4e8e3.2\uff0c\u90a3\u5c31\u9700\u8981\u60f3\u60f3\u4fee\u6539\u65b9\u6848\u4e86\u3002\u70b9\u51fb\u8fd9\u91cc\uff08<a href=\"http:\/\/www.awaionline.com\/2007\/11\/peer-review\/\">Click here<\/a>\uff09\u4ee5\u83b7\u53d6\u66f4\u591a\u5173\u4e8e\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u5f53\u8bbf\u5ba2\u8fdb\u5165\u4f60\u7684\u7740\u9646\u9875\uff0c\u4ed6\u4eec\u65e0\u610f\u8bc6\u5730\u5728\u534a\u79d2\u5185\u5feb\u901f\u5904\u7406\u89c6\u89c9\u4fe1\u606f\u3001\u611f\u77e5\u9875\u9762\u53ef\u4fe1\u5ea6\u3002\u8fd9\u534a\u79d2\u540e\uff0c\u4ed6\u4eec\u624d\u5f00\u59cb\u771f\u6b63\u6709\u610f\u8bc6\u5730\u53bb\u7406\u89e3\u9875\u9762\u4e0a\u8bdd\u8bed\u7684\u610f\u601d\u3002\u5f88\u660e\u663e\u4f60\u4f1a\u5e0c\u671b\u9875\u9762\u4e0a\u7684\u6587\u6848\u80fd\u663e\u793a\u4ea7\u54c1\u4f18\u70b9\uff0c\u800c\u5982\u679c\u4f60\u60f3\u6587\u6848\u66f4\u52a0\u5438\u5f15\u4eba\uff0c\u4f60\u5e94\u8be5\u4f7f\u7528\u548c\u9875\u9762\u7684\u89c6\u89c9\u57fa\u8c03\u76f8\u4e00\u81f4\u7684\u8bed\u6c14\uff0c\u8fd9\u6837\u80fd\u4f7f\u6574\u4e2a\u9875\u9762\u548c\u8c10\u4e00\u4f53\uff0c\u5176\u57fa\u8c03\u4e5f\u4f1a\u66f4\u5bb9\u6613\u88ab\u611f\u77e5\u5230\u3002\u81f3\u4e8e\u4e3a\u4ec0\u4e48\u2014\u2014\u79d1\u5b66\u7814\u7a76\u663e\u793a\uff08<a href=\"http:\/\/blog.bufferapp.com\/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains\">science shows<\/a>\uff09\uff0c\u80fd\u6311\u8d77\u611f\u5b98\u7684\u8bed\u8a00\u5c06\u5927\u5927\u523a\u6fc0\u4eba\u8111\u4e2d\u7684\u611f\u5b98\u4e2d\u67a2\u3002<\/p>\n<p><b>\u60f3\u5356\u4e00\u53cc\u8dd1\u978b\uff1f<\/b><\/p>\n<p>\u90a3\u4f60\u5c31\u5e94\u8be5\u8425\u9020\u8fd9\u6837\u7684\u6c1b\u56f4\uff1a\u5927\u6c57\u6dcb\u6f13\uff0c\u5fc3\u8df3\u5982\u96f7\uff0c\u811a\u6b65\u58f0\u94ff\u9535\uff0c\u800c\u80dc\u5229\u5c31\u5728\u773c\u524d\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/conversionxl.com\/writing-home-page-headlines-for-the-modern-world-3-formulas-that-work\/\">Writing Home Page Headlines For The Modern World<\/a><\/li>\n<li><a href=\"http:\/\/unbounce.com\/landing-pages\/5-headline-formulas\/\">5 Landing Page Headline Formulas You Can Test Today<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/the-science-of-storytelling-memory-motivation-and-its-impact-on-cro\/\">The Science Of Storytelling &amp; It\u2019s Effect On Conversion Rate Optimization<\/a><\/li>\n<li><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33441\/10-Companies-That-Totally-Nail-Copywriting.aspx\">10 Companies That Totally Nail Copywriting<\/a><\/li>\n<li><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31704\/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx\">The 7 Point Checklist For Powerful Landing Page Copy<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/is-my-copywriting-any-good\/\">How Do I Know If My Copywriting Is Any Good?<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/30.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33412 aligncenter\" alt=\"30\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/30.jpg\" width=\"600\" height=\"849\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/30.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/30-212x300.jpg 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<h4><span style=\"color: #3366ff;\">Step 10\uff1a\u4f60\u7684\u547c\u5401\u53e3\u53f7\u6e05\u6670\u6709\u529b\u5417\uff1f<\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33413 aligncenter\" alt=\"31\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.jpg\" width=\"358\" height=\"254\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31.jpg 358w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/31-300x212.jpg 300w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/a><\/p>\n<p><b>\u5207\u8bb0:<\/b>\u00a0\u5ba1\u67e5\u4f60\u7684\u547c\u5401\u53e3\u53f7\u53ca\u5176\u5468\u56f4\u8bbe\u8ba1\u662f\u5426\u8868\u8fbe\u6e05\u6670\uff1f\u662f\u5426\u80fd\u5f15\u8d77\u8bbf\u5ba2\u7684\u53cd\u5e94\uff1f\u662f\u5426\u4e0e\u7f51\u9875\u5176\u4f59\u8bbe\u8ba1\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\uff1f<\/p>\n<p>\u5728\u6211\u770b\u6765\uff0c\u6574\u4e2a\u7740\u9646\u9875\u4f53\u9a8c\u5c31\u662f\u4e00\u5219\u5e9e\u5927\u7684\u4ea4\u4e92\u6545\u4e8b\u3002\u8bbf\u5ba2\u4e3a\u89e3\u51b3\u4e00\u4e2a\u95ee\u9898\u800c\u6765\uff0c\u8fdb\u884c\u641c\u7d22\u3001\u70b9\u51fb\u3001\u9605\u8bfb\u548c\u51b3\u7b56\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u80fd\u4e00\u76f4\u5173\u6ce8\u6545\u4e8b\u7684\u6bcf\u4e2a\u7ec6\u8282\uff0c\u53e3\u53f7\u5176\u5b9e\u4e5f\u5c31\u662f\u4e00\u6247\u5927\u95e8\u2014\u2014\u7528\u6237\u4e00\u65e6\u201c\u63a8\u5f00\u201d\u8fd9\u6247\u95e8\uff0c\u90a3\u4ed6\u4eec\u7684\u6240\u6709\u95ee\u9898\u90fd\u5c06\u8fce\u5203\u800c\u89e3\u4e86\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/conversionxl.com\/what-to-call-your-call-to-action\/\">What To Call Your Call To Action<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/click-fear-and-how-to-avoid-it\/\">Click Fear &amp; How To Avoid It<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/which-color-converts-the-best\/\">Which Color Converts The Best<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/making-the-most-of-your-drip-email-campaign-content-length-frequency\/\">Making The Most Of Your Autoresponder Campaign<\/a><\/li>\n<\/ul>\n<p><b>\u4f18\u79c0\u4f8b\u5b50\uff1a<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.1.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33414 aligncenter\" alt=\"32.1\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.1.jpg\" width=\"500\" height=\"346\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.1.jpg 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.1-300x207.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.2.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33415 aligncenter\" alt=\"32.2\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.2.jpg\" width=\"500\" height=\"300\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.2.jpg 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/32.2-300x180.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/33.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33416 aligncenter\" alt=\"33\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/33.jpg\" width=\"456\" height=\"295\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/33.jpg 456w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/33-300x194.jpg 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Step 11\uff1a\u5f00\u59cbA\/B\u6d4b\u8bd5<\/b><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/34.png\"><img loading=\"lazy\" class=\"size-full wp-image-33417 aligncenter\" alt=\"34\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/34.png\" width=\"599\" height=\"500\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/34.png 599w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/34-300x250.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/b><\/p>\n<p><b>\u5207\u8bb0\uff1a<\/b>\u4e3a\u66ff\u4ee3\u65b9\u6848\uff08\u60f3\u6cd5\u3001\u6587\u6848\u3001\u8bbe\u8ba1\u3001\u56fe\u7247\u7b49\uff09\u5efa\u7acb\u4e00\u4e2a\u6587\u6863\uff0c\u5e76\u8bf4\u660e\u4f60\u89c9\u5f97\u8fd9\u4e9b\u65b9\u6848\u540c\u6837\u53ef\u884c\u7684\u539f\u56e0\u5047\u8bbe\u3002<\/p>\n<p>\u5982\u679c\u662f\u7b2c\u4e00\u6b21\u521b\u5efa\u7740\u9646\u9875\uff0c\u4f60\u53ef\u4ee5\u6709\u4e24\u4e2a\u9009\u62e9\uff1a<\/p>\n<ol>\n<li>\u5efa\u7acb\u4e00\u4e2a\u7f51\u9875\u6765\u6d4b\u8bd5\u4e00\u4e2a\u73b0\u6709\u7684\u3001\u4f4e\u8f6c\u6362\u7387\u7684\u7f51\u9875\uff0c\u6536\u96c6\u6570\u636e\uff0c\u5e76\u4e14\u4e8b\u5148\u60f3\u597d\u5982\u4f55\u5229\u7528\u6d4b\u8bd5\u7ed3\u679c\u505a\u6539\u8fdb\u3002<\/li>\n<li>\u5efa\u7acb\u4e24\u4e2a\u6210\u719f\u5ea6\u76f8\u5f53\u3001\u5bf9\u5e94\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u7684\u7f51\u9875\uff0c\u540c\u65f6\u6d4b\u8bd5\u5b83\u4eec\uff0c\u770b\u54ea\u4e00\u4e2a\u8868\u73b0\u5730\u66f4\u597d\uff0c\u5c31\u4f9d\u7167\u54ea\u4e00\u4e2a\u6765\u6539\u8fdb\u3002<\/li>\n<\/ol>\n<p>\u5728\u4efb\u4f55\u4e00\u4e2a\u573a\u666f\u91cc\uff0c\u4f60\u90fd\u5e94\u8be5\u5c3d\u529b\u53bb\u6536\u96c6\u8db3\u591f\u7684\u6570\u636e\uff0c\u6765\u9a8c\u8bc1\u6709\u5173\u4f60\u76ee\u6807\u5e02\u573a\u7684\u5047\u8bbe\uff0c\u5f62\u6210\u4f60\u4e0b\u4e00\u6d4b\u8bd5\u9636\u6bb5\u7684\u6700\u7ec8\u76ee\u6807\u3001\u5177\u4f53\u76ee\u6807\u548c\u6027\u80fd\u6307\u6807\uff08<a href=\"http:\/\/www.kaushik.net\/avinash\/rules-choosing-web-analytics-key-performance-indicators\/\">performance indicators<\/a>\uff09\u3002<\/p>\n<p><b>\u4e3e\u4e2a\u4f8b\u5b50\uff1a<\/b><\/p>\n<p><b>\u6700\u7ec8\u76ee\u6807\uff1a<\/b>\u201c\u4fc3\u4f7f\u66f4\u591a\u4eba\u6765\u4e70\u8f6f\u4ef6\u201d\u3002<\/p>\n<p><b>\u5177\u4f53\u76ee\u6807:<\/b>\u00a0\u505aX\uff08\u63d2\u5165\u66f4\u591a\u63cf\u8ff0\u6027\u7684\u6587\u6848\uff09\u4ee5\u4fbf\u63d0\u5347Y\uff08BUY NOW\u6309\u94ae\u70b9\u51fb\u91cf\uff09\u540c\u65f6\u964d\u4f4eZ\uff08\u8d2d\u7269\u8f66\u653e\u5f03\u7387\uff09<\/p>\n<p>\u81f3\u4e8e\u4e3a\u4ec0\u4e48\u8981\u8bb0\u5f55\u4f60\u7684\u60f3\u6cd5\u5462\uff1f\u56e0\u4e3a\u8fd9\u6837\u4f60\u5c31\u80fd\u77e5\u9053\u5728\u4f60\u6539\u8fdb\u7740\u9646\u9875\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u505a\u8fc7\u54ea\u4e9b\u5c1d\u8bd5\uff0c\u800c\u54ea\u4e9b\u662f\u771f\u6b63\u6709\u5e2e\u52a9\u7684\u3002\u5373\u4f7f\u5f88\u591a\u60f3\u6cd5\u6700\u7ec8\u90fd\u88ab\u8bc1\u660e\u662f\u9519\u8bef\u7684\u3001\u88ab\u820d\u5f03\uff0c\u8fd9\u603b\u6bd4\u597d\u8fc7\u5fd8\u8bb0\u90a3\u4e9b\u80fd\u5e2e\u4f60\u5b9e\u73b0\u66f4\u591a\u76c8\u5229\u7684\u597d\u70b9\u5b50\u3002<\/p>\n<p><b>\u63a8\u8350\u9605\u8bfb\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/searchenginewatch.com\/article\/2066697\/How-Long-Should-My-Landing-Page-Test-Run\">How Long Should I Run My Landing Page Test For?<\/a><\/li>\n<li><a href=\"https:\/\/vwo.com\/ab-testing\/\">The Complete Guide To A\/B Testing<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/how-to-build-a-strong-ab-testing-plan-that-gets-results\/\">How To Build A Strong A\/B Testing Plan<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/12-ab-split-testing-mistakes-i-see-businesses-make-all-the-time\/\">11 A\/B Testing Mistakes I See All The Time<\/a><\/li>\n<li><a href=\"http:\/\/conversionxl.com\/case-study-how-we-improved-landing-page-conversion\/\">How We Improved Landing Page Conversion<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/35.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33418 aligncenter\" alt=\"35\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/35.jpg\" width=\"818\" height=\"623\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/35.jpg 818w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/35-300x228.jpg 300w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/a> <a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/36.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-33419 aligncenter\" alt=\"36\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/36.jpg\" width=\"875\" height=\"298\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/36.jpg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/36-300x102.jpg 300w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><\/b><\/p>\n<h4><span style=\"color: #3366ff;\">\u603b\u7ed3<\/span><\/h4>\n<p>\u6709\u592a\u591a\u7684\u8bbf\u5ba2\u6d4f\u89c8\u7740\u9646\u9875\u4e0d\u52301s\uff0c\u5e76\u4e14\u805a\u7126\u5230\u9519\u8bef\u7684\u5730\u65b9\u3002\u4f46\u5982\u679c\u4f60\u80fd\u8ba9\u7740\u9646\u9875\u50cf\u8bb2\u6545\u4e8b\u4e00\u6837\u8bb2\u8ff0\u4ea7\u54c1\u5982\u4f55\u5e2e\u52a9\u76ee\u6807\u7528\u6237\u66f4\u597d\u751f\u6d3b\uff0c\u5e76\u80fd\u5bf9\u4eba\u8111\u5904\u7406\u6587\u5b57\u548c\u56fe\u7247\u7684\u5f62\u5f0f\u5584\u4ee5\u5229\u7528\uff0c\u4f60\u7684\u7740\u9646\u9875\u5c06\u53d8\u5f97\u5341\u5206\u5438\u5f15\u4eba\u3002\u7531\u6b64\u89c2\u4e4b\uff0c\u7740\u9646\u9875\u4f18\u5316\u4e5f\u4e0d\u8fc7\u662f\u6bcf\u6bcf\u8ba9\u540c\u4e00\u4e2a\u6545\u4e8b\u53d8\u5f97\u66f4\u52a0\u751f\u52a8\u7f62\u4e86\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u7248\u6743\u6240\u6709\uff1a<a href=\"http:\/\/13tech.com.cn\/?page_id=7869\">UXRen\u7ffb\u8bd1\u7ec4<\/a><\/p>\n<p>\u8bd1\u8005\uff1aBeatrice Xu<\/p>\n<p>\u5ba1\u6821\uff1ayuanli<\/p>\n<p>\u539f\u6587\u4f5c\u8005\uff1aTommy Walker<\/p>\n<address>\u539f\u6587\u5730\u5740\uff1a<a href=\"http:\/\/conversionxl.com\/landing-page-optimization\/\">http:\/\/conversionxl.com\/landing-page-optimization\/<\/a><a href=\"https:\/\/medium.com\/@jaf_designer\/how-to-build-successful-products-in-a-digital-world-9b1e543f2b0a#.xibrg4qze\"><br \/>\n<\/a><\/address>\n<address>\u5934\u56fe\u6765\u6e90\uff1a<a href=\"http:\/\/image.baidu.com\">www.visionunion.com<\/a><a href=\"http:\/\/netdna.webdesignerdepot.com\/uploads7\/7-secrets-for-enhancing-ux-with-micro-interactions\/002c.gif\"><br \/>\n<\/a><\/address>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>\u8f6c\u8f7d\u5e26\u6709\u3010UXRen\u8bd1\u3011\u62ac\u5934\u7684\u6587\u7ae0\uff0c\u8bf7\u52a1\u5fc5\u6807\u660e\uff1a<a href=\"http:\/\/13tech.com.cn\/?page_id=7869\">UXRen\u7ffb\u8bd1\u7ec4<\/a>\u3001\u8bd1\u8005\u548c\u5ba1\u6821\u8005\u3002\u5982\u672a\u6807\u6ce8\uff0c\u89c6\u4e3a\u4fb5\u6743\uff0cUXRen\u793e\u533a\u4fdd\u7559\u968f\u65f6\u8ffd\u8d23\u7684\u6743\u5229\u3002<\/p>\n<address>UXRen\u7ffb\u8bd1\u7ec4\u94fe\u63a5\u5730\u5740\uff1a<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\">https:\/\/www.uxren.cn\/?page_id=7869<\/a><\/address>\n<address>\u672c\u6587\u5730\u5740\uff1a<a href=\"https:\/\/www.uxren.cn\/?p=33322\" target=\"_blank\">https:\/\/www.uxren.cn\/?p=33322<\/a>\u00a0<a href=\"https:\/\/www.uxren.cn\/?p=30516\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<p>\u9664\u8f6c\u8f7d\u6587\u7ae0\u5916\uff0c\u672c\u7ad9\u6240\u6709\u6587\u7ae0\u7248\u6743\u5f52UXRen\u793e\u533a\u6240\u6709\uff0c\u8f6c\u8f7d\u8bf7\u6ce8\u660e\u51fa\u5904\uff1a<a href=\"http:\/\/www.uxren.cn\/\" target=\"_blank\">UXRen\u793e\u533a<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8bd1\u8005\uff1aBeatrice Xu\uff1b\u5ba1\u6821\uff1ayu&#46;&#46;&#46;<\/p>\n","protected":false},"author":614,"featured_media":33536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,47],"tags":[2404,1381,2420],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/33322"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/614"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33322"}],"version-history":[{"count":14,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/33322\/revisions"}],"predecessor-version":[{"id":40857,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/33322\/revisions\/40857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/33536"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}