{"id":33581,"date":"2016-03-10T11:30:23","date_gmt":"2016-03-10T03:30:23","guid":{"rendered":"http:\/\/uxren.cn\/?p=33581"},"modified":"2016-03-10T09:26:01","modified_gmt":"2016-03-10T01:26:01","slug":"%e3%80%90%e5%88%86%e6%9e%90%e3%80%91%e5%a6%82%e4%bd%95%e8%ae%be%e8%ae%a1%e8%ae%a9%e7%94%a8%e6%88%b7%e6%88%90%e7%98%be%e7%9a%84%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=33581","title":{"rendered":"\u3010\u5206\u6790\u3011\u5982\u4f55\u8bbe\u8ba1\u8ba9\u7528\u6237\u6210\u763e\u7684\u4f53\u9a8c"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/images001.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-33589\" alt=\"images001\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/images001.jpg\" width=\"688\" height=\"427\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/images001.jpg 688w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/images001-300x186.jpg 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1aNir Eyal\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u8bd1\u8005\uff1aMUX\u7ffb\u8bd1\u5c0f\u7ec4 \u2013\u00a0\u97e6\u73ca\uff0c\u5510\u5a34<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p align=\"left\">Apple\u3001Facebook\u3001Twitter\u3001Google\u3001Pinterest\u2026\u8fd9\u4e9b\u516c\u53f8\u6709\u4e00\u4e2a\u5171\u540c\u70b9\u2014\u2014\u5b83\u4eec\u4e3a\u7528\u6237\u521b\u9020\u4e86\u4e60\u60ef\uff0c\u7528\u6237\u6bcf\u5929\u90fd\u4e60\u60ef\u6027\u5730\u4f7f\u7528\u8fd9\u4e9b\u4ea7\u54c1\uff0c\u5b83\u4eec\u662f\u90a3\u4e48\u5438\u5f15\u4eba\uff0c\u751a\u81f3\u8ba9\u4eba\u65e0\u6cd5\u60f3\u8c61\u8fd9\u4e9b\u4ea7\u54c1\u95ee\u4e16\u524d\u7684\u751f\u6d3b\u3002<\/p>\n<p align=\"left\">\u7136\u800c\uff0c\u521b\u9020\u7528\u6237\u4e60\u60ef\u8bf4\u7740\u5bb9\u6613\u505a\u8d77\u6765\u96be\u3002\u5373\u4f7f\u6211\u5199\u8fc7\u5f88\u591a\u5173\u4e8e\u884c\u4e3a\u5de5\u7a0b\u5b66<sup>\u6ce8<\/sup><sup>1<\/sup>\u548c \u4e60\u60ef\u91cd\u8981\u6027\u7684\u6587\u7ae0\uff0c\u80fd\u63d0\u4f9b\u7ed9\u8bbe\u8ba1\u5e08\u4eec\u8bbe\u8ba1\u53ca\u8861\u91cf\u7528\u6237\u4e60\u60ef\u6240\u9700\u7684\u7684\u5de5\u5177\u8d44\u6e90\u4e5f\u5be5\u5be5\u65e0\u51e0\u3002\u8fd9\u4e5f\u662f\u6211\u5199\u300a\u6210\u763e\uff1a\u5982\u4f55\u6784\u5efa\u5f62\u6210\u4e60\u60ef\u7684\u4ea7\u54c1\u300b\uff08Hooked\uff1aHow to Build Habit-Form Products\uff09\u8fd9\u672c\u4e66\u7684\u539f\u56e0\uff0c\u5b83\u9610\u8ff0\u4e86\u52a9\u529b\u7528\u6237\u4e60\u60ef\u517b\u6210\u7684\uff1a\u56db\u6b65\u6210\u763e\u6a21\u578b\uff08Hook Model\uff09\u3002<\/p>\n<p align=\"left\">\u8fd9\u7bc7\u6587\u7ae0\u4f1a\u7b80\u5355\u4ecb\u7ecd\u5982\u4f55\u901a\u8fc7\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\uff0c\u6253\u9020\u8ba9\u7528\u6237\u559c\u7231\uff0c\u66f4\u8ba9\u7528\u6237\u4e0a\u763e\u7684\u4ea7\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4 align=\"left\"><span style=\"color: #0000ff;\">\u4e00\u3001\u6210\u763e\u6a21\u578b \uff08The Hook Model\uff09<\/span><\/h4>\n<p align=\"left\">\u5728\u6d89\u53ca\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u719f\u6089\u4e00\u4e0b<strong>\u6210\u763e\u6a21\u578b<\/strong> \uff08The Hook Model\uff09\u3002<\/p>\n<p align=\"left\">\u5982\u6211\u5728\u4e66\u4e2d\u63cf\u8ff0\u7684\uff1a<strong>\u6210\u763e\u6a21\u578b<\/strong> \uff08The Hook Model\uff09<strong>\u662f\u4e00\u4e2a\u56db\u6b65\u6a21\u578b\uff0c\u516c\u53f8\u7528\u5b83\u5438\u5f15\u7528\u6237\u5e76\u4f7f\u5176\u5f62\u6210\u4e60\u60ef\u3002\u6a21\u578b\u56db\u4e2a\u90e8\u5206\uff1a\u89e6\u53d1\u673a\u5236\uff08<\/strong>trigger<strong>\uff09\u3001\u884c\u52a8\uff08<\/strong>action<strong>\uff09\u3001\u5956\u52b1\uff08<\/strong>variable reward<strong>\uff09\u548c\u6295\u8d44\uff08<\/strong>investment<strong>\uff09\u3002<\/strong><\/p>\n<p align=\"left\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image0.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-33582\" alt=\"image0\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image0.jpg\" width=\"900\" height=\"389\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image0.jpg 900w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image0-300x129.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><span style=\"color: #808080;\"><em>\u56fe\u7247\u6765\u6e90\uff1a\u00a0<\/em><a href=\"http:\/\/www.nirandfar.com\/\"><span style=\"color: #808080;\"><em>Nir Eyal<\/em><\/span><\/a><\/span><\/p>\n<p align=\"left\">\u5206\u89e3\u6765\u770b\uff1a<\/p>\n<ul>\n<li><strong>\u89e6\u53d1\u673a\u5236\uff08Trigger\uff09<\/strong>\uff1a\u8fd9\u662f\u5f15\u53d1\u7528\u6237\u91c7\u53d6\u884c\u52a8\uff0c\u8fdb\u5165\u7cfb\u7edf\u7684\u5951\u673a\u3002\u89e6\u53d1\u673a\u5236\u6709\u4e24\u79cd\uff1a\u5916\u90e8\u548c\u5185\u90e8\u3002\u5916\u90e8\u89e6\u53d1\u901a\u8fc7\u90ae\u4ef6\u3001\u94fe\u63a5\u6216\u56fe\u6807\u7b49\u65b9\u5f0f\u5f15\u8d77\u7528\u6237\u7684\u6ce8\u610f\uff1b\u5185\u90e8\u89e6\u53d1\u5728\u7cfb\u7edf\u5185\u53d1\u751f\uff0c\u5f62\u6210\u4e8e\u5728\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6301\u7eed\u5730\u8bf1\u5bfc\u3002<\/li>\n<li><strong>\u884c\u52a8\uff08Action\uff09<\/strong>\uff1a\u6307\u6709\u9884\u671f\u7684\u64cd\u4f5c\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u70b9\u51fbFacebook feed\u4e2d\u7684\u56fe\u7247\u65f6\uff0c\u7528\u6237\u9884\u671f\u80fd\u770b\u5230\u6709\u610f\u601d\u4e1c\u897f\uff0c\u6bd4\u5982\uff0cBuzzfeed\u7684\u6700\u65b0\u6587\u7ae0\u5217\u8868\u3002\u8fd9\u662f\u6a21\u578b\u91cc\u91cd\u8981\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u4e3a\u8981\u9a71\u4f7f\u7528\u6237\u91c7\u53d6\u884c\u52a8\uff0c\u5fc5\u987b\u8003\u8651\u8bbe\u8ba1\u6613\u7528\u6027\u3002<\/li>\n<li><strong>\u5956\u52b1\uff08Variable Reward\uff09<\/strong>\uff1a\u8fd9\u4e00\u6b65\u662f\u4f7f\u7528\u6237\u4e0a\u763e\u7684\u5173\u952e\u3002\u9664\u4e86\u4f7f\u7528\u4f20\u7edf\u7684\u53cd\u9988\u95ed\u73af\uff08feedback loop\uff09\uff0c\u4f60\u8fd8\u80fd\u63d0\u4f9b\u591a\u6837\u7684\u6f5c\u5728\u5956\u52b1\u53bb\u4fdd\u6301\u7528\u6237\u7684\u5174\u8da3\u3002Pinterest\u7684\u505a\u6cd5\u662f\uff1a\u5c55\u793a\u4e0e\u4f60\u5174\u8da3\u76f8\u5173\u7684\u56fe\u7247\uff0c\u53ca\u5176\u4ed6\u53ef\u80fd\u5438\u5f15\u4f60\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u6295\u5165\uff08Investment:\uff09<\/strong>\uff1a\u8fd9\u90e8\u5206\u9700\u8981\u7528\u6237\u505a\u4e00\u4e9b\u4e8b\u60c5\uff0c\u5373\uff0c\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u6295\u5165\uff0c\u6295\u5165\u7684\u5f62\u5f0f\u53ef\u80fd\u662f\u65f6\u95f4\u3001\u6570\u636e\u3001\u7cbe\u529b\u3001\u793e\u4f1a\u5173\u7cfb\u6216\u91d1\u94b1\u3002\u4f46\u662f\u8fd9\u91cc\u201c\u6295\u5165\u201d\u5e76\u4e0d\u5355\u6307\u5237\u5361\u6d88\u8d39\uff0c\u800c\u662f\u6cdb\u6307\u80fd\u4f7f\u4ea7\u54c1\u8fdb\u6b65\u7684\u4e00\u5207\u884c\u4e3a\uff1a\u4f8b\u5982\uff0c\u9080\u8bf7\u65b0\u7684\u7528\u6237\u8fdb\u5165\u4f53\u7cfb\u5185\u3001\u5bf9\u529f\u80fd\u63d0\u4f9b\u7528\u6237\u53cd\u9988\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u6210\u763e\u6a21\u578b \uff08The Hook Model\uff09\u4f60\u5c06\u5b66\u4f1a\u601d\u8003\u5982\u4f55\u5c06\u7528\u6237\u5e26\u5165\u5230\u4e00\u4e2a\u4f53\u7cfb\u4e2d\u53bb\uff0c\u8ba9\u7528\u6237\u4e0a\u763e\uff0c\u5e76\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u5956\u52b1\u548c\u8bf1\u53d1\u673a\u5236\u628a\u7528\u6237\u7559\u4e0b\u6765\u3002\u6700\u540e\uff0c\u4f60\u4fbf\u80fd\u5851\u9020\u7528\u6237\u4e60\u60ef\u3001\u4f7f\u5176\u66f4\u5e38\u56de\u8bbf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u4e8c\u3001\u4e60\u60ef\u6d4b\u8bd5\u4ecb\u7ecd<\/span><\/h4>\n<p align=\"left\">\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\u53ef\u4ee5\u4e0e\u6210\u763e\u6a21\u578b (Hook Model)\u5b8c\u7f8e\u914d\u5408\u3002<\/p>\n<p align=\"left\">\u4f7f\u7528\u8ba4\u8bc6\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\uff0c\u4f60\u53ef\u4ee5\u66f4\u597d\u7684\u56de\u7b54\u4ee5\u4e0b\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n<ol>\n<li>\u8c01\u662f\u4f60\u7684\u6df1\u5ea6\u7528\u6237\uff1f<\/li>\n<li>\u4ea7\u54c1\u7684\u54ea\u4e2a\u90e8\u5206\u53ef\u4ee5\u5f62\u6210\u7528\u6237\u4e60\u60ef\uff1f<\/li>\n<li>\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u90e8\u5206\u4f1a\u5f62\u6210\u7528\u6237\u4e60\u60ef\uff1f<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image021.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-33583\" alt=\"image02\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image021.jpg\" width=\"900\" height=\"377\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image021.jpg 900w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image021-300x125.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><span style=\"color: #808080;\"><em>\u56fe\u7247\u6765\u6e90\uff1a\u00a0<\/em><a href=\"http:\/\/www.nirandfar.com\/\"><span style=\"color: #808080;\"><em>Nir Eyal<\/em><\/span><\/a><\/span><\/p>\n<p align=\"left\">\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\u7684\u5148\u51b3\u6761\u4ef6\u662f\u62e5\u6709\u4e00\u4e2a\u53ef\u8fd0\u884c\u4ea7\u54c1\uff0c\u5f53\u7136\uff0c\u5728\u53d1\u5e03\u4ea7\u54c1\u524d\uff08\u5373\u4f7f\u662f\u4e00\u4e2a\u6700\u5c0f\u5316\u53ef\u884c\u6027\u4ea7\u54c1\uff09\uff0c\u6700\u597d\u5148\u5b8c\u6210\u5546\u4e1a\u6a21\u578b\u5047\u8bbe\u5e76\u63a2\u7d22\u4f60\u7684\u4ea7\u54c1\u5982\u4f55\u80fd\u6fc0\u53d1\u7528\u6237\u6e34\u671b\u3002<\/p>\n<p align=\"left\">\u4ea7\u54c1\u4e00\u65e6\u4e0a\u7ebf\uff0c\u4f60\u5fc5\u987b\u5f00\u59cb\u67e5\u770b\u6570\u636e\u3002\u4e0d\u8981\u76d1\u6d4b\u5168\u90e8\u6570\u636e\uff0c\u53ea\u9700\u5173\u6ce8\u7528\u6237\u4e0e\u4ea7\u54c1\u7684\u4ea4\u4e92\u8282\u70b9\u548c\u7528\u6237\u8bbf\u95ee\u8def\u5f84\u3002<\/p>\n<p align=\"left\">\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e60\u60ef\u6d4b\u8bd5\uff08Habit Testing\uff09\u7684\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n<h5 align=\"left\"><span style=\"color: #0000ff;\">1.\u9274\u5b9a<\/span><\/h5>\n<p align=\"left\">\u5f00\u59cb\u4e60\u60ef\u6027\u6d4b\u8bd5\u7684\u7b2c\u4e00\u4e2a\u95ee\u9898\uff1a\u8c01\u662f\u6211\u4eec\u7684\u6df1\u5ea6\u7528\u6237\uff1f<\/p>\n<p align=\"left\">\u4ee5\u4e0b\u6280\u5de7\u53ef\u4ee5\u5e2e\u52a9\u89e3\u7b54\u6b64\u95ee\uff1a<\/p>\n<ul>\n<li><strong>\u5b9a\u4e49\u6df1\u5ea6\u7528\u6237\u7684\u7279\u5f81\u3002<\/strong>\u81ea\u95ee\u82e5bug\u5df2\u89e3\u51b3\u3001\u4ea7\u54c1\u5df2\u6253\u78e8\u597d\u7684\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u9891\u7387\u5e94\u8fbe\u5230\u591a\u5c11\u3002<\/li>\n<li><strong>\u8bda\u5b9e\u9762\u5bf9\u81ea\u5df1\u3002<\/strong>\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u662f\u4e00\u4e2a\u793e\u4ea4App\uff0c\u5982Instagram\uff0c\u4f60\u5927\u53ef\u4ee5\u9884\u671f\u5fe0\u5b9e\u7528\u6237\u6bcf\u5929\u4f1a\u4f7f\u7528App\u597d\u51e0\u6b21\uff1b\u4f46\u662f\u5982\u679c\u4f60\u6b63\u5728\u6784\u5efa\u7684\u662f\u7535\u5f71\u63a8\u8350\u7f51\u7ad9\uff0c\u4f60\u6700\u597d\u522b\u671f\u671b\u7528\u6237\u4e00\u5468\u80fd\u8bbf\u95ee\u4e09\u6b21\u4ee5\u4e0a\u3002<\/li>\n<li><strong>\u6570\u636e\u5206\u6790\u3002<\/strong>\u5f53\u4f60\u77e5\u9053\u4f60\u7684\u4ea7\u54c1\u5e94\u6709\u7684\u4f7f\u7528\u9891\u7387\uff0c\u5c31\u53ef\u4ee5\u67e5\u770b\u6570\u636e\uff0c\u4e86\u89e3\u5176\u4e0e\u671f\u5f85\u503c\u7684\u5dee\u8ddd\u3002\u521b\u5efa\u540c\u671f\u7fa4\u5206\u6790\uff08Cohort analysis\uff09\uff0c\u5c06\u5176\u4f5c\u4e3a\u8861\u91cf\u540e\u7eed\u4ea7\u54c1\u8fed\u4ee3\u6548\u679c\u7684\u57fa\u51c6\u3002<\/li>\n<\/ul>\n<p align=\"left\">\u5728\u5b9a\u4e49\u4f7f\u7528\u9891\u7387\u65f6\uff0c\u8bf7\u7acb\u8db3\u4e8e\u5408\u7406\u7684\u731c\u6d4b\uff0c\u4e0d\u8981\u53ea\u8003\u8651\u6b7b\u5fe0\u7528\u6237\u800c\u76f2\u76ee\u4e50\u89c2\u3002<\/p>\n<p align=\"left\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image03.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-33584\" alt=\"image03\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image03.png\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image03.png 900w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/03\/image03-300x200.png 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p 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