{"id":3394,"date":"2014-11-07T10:03:27","date_gmt":"2014-11-07T02:03:27","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=3394"},"modified":"2014-11-07T10:03:27","modified_gmt":"2014-11-07T02:03:27","slug":"facebook%e6%93%8d%e6%8e%a7%e7%94%a8%e6%88%b7%e6%83%85%e7%bb%aa%e7%9a%84%e7%a0%94%e7%a9%b6%e5%bc%95%e5%8f%91%e9%81%93%e5%be%b7%e6%b7%b1%e6%80%9d","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=3394","title":{"rendered":"Facebook\u64cd\u63a7\u7528\u6237\u60c5\u7eea\u7684\u7814\u7a76\u5f15\u53d1\u9053\u5fb7\u6df1\u601d"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2014\/11\/What-to-Test-facebook-split-test.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3395\" alt=\"What-to-Test-facebook-split-test\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2014\/11\/What-to-Test-facebook-split-test.jpg\" width=\"629\" height=\"329\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2014\/11\/What-to-Test-facebook-split-test.jpg 629w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2014\/11\/What-to-Test-facebook-split-test-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p>Facebook Inc. \u9488\u5bf9\u7528\u6237\u60c5\u7eea\u8fdb\u884c\u7684\u7814\u7a76\u5f15\u53d1\u4e86\u7814\u7a76\u4eba\u5458\u7684\u6df1\u601d\uff0c\u5e76\u547c\u5401\u521b\u5efa\u66f4\u5b8c\u5584\u7684\u7f51\u7edc\u4e16\u754c\u9053\u5fb7\u51c6\u5219\u3002<\/p>\n<p>\u8be5\u7814\u7a76\u7684\u4e3b\u7b14\u3001\u7f8e\u56fd\u666e\u6797\u65af\u987f\u5927\u5b66(Princeton University)\u5fc3\u7406\u5b66\u4e0e\u516c\u5171\u4e8b\u52a1\u6559\u6388\u83f2\u65af\u514b(Susan T. 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Inc.)\u5728\u5185\u7684\u4e92\u8054\u7f51\u516c\u53f8\u51fa\u4e8e\u67d0\u4e9b\u539f\u56e0\u4f1a\u5bf9\u7f51\u7ad9\u8fdb\u884c\u4f8b\u884c\u6d4b\u8bd5\u8c03\u6574\uff0c\u4f8b\u5982\u9f13\u52b1\u7528\u6237\u70b9\u51fb\u66f4\u591a\u94fe\u63a5\u6216\u5e7f\u544a\uff0c\u8fd9\u662f\u4e92\u8054\u7f51\u516c\u53f8\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002<\/p>\n<p>\u8fd9\u4e9b\u4f01\u4e1a\u628a\u540c\u4e00\u9875\u9762\u7684\u4e0d\u540c\u7248\u672c\u7ed9\u591a\u7ec4\u7528\u6237\u89c2\u770b\uff0c\u5e76\u76d1\u7763\u7528\u6237\u7684\u53cd\u5e94\u3002\u5728\u4e1a\u5185\uff0c\u8fd9\u88ab\u79f0\u4f5c\u201cA\/B\u6d4b\u8bd5\u201d\u3002A\u548cB\u5206\u522b\u6307\u4e24\u4e2a\u4e0d\u540c\u7684\u7248\u672c\u3002<\/p>\n<p>\u65e9\u671f\u7684A\/B\u6d4b\u8bd5\u4e3b\u8981\u5173\u6ce8\u7684\u662f\u7f51\u7ad9\u7684\u914d\u8272\u7b49\u95ee\u9898\u3002Apptimize\u7684\u9996\u5e2d\u6267\u884c\u957fNancy 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Tufekci\u8bf4\uff0c\u5b9e\u9645\u4e0a\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u85c9\u6b64\u8ba8\u8bba\u8fd9\u4e9b\u516c\u53f8\u7ed9\u4eba\u4eec\u7684\u751f\u6d3b\u5e26\u6765\u7684\u5e7f\u6cdb\u5f71\u54cd\u3002<\/p>\n<p>\u8fd9\u9879\u7814\u7a76\u7684\u7f16\u8f91\u83f2\u65af\u514b\u8bf4\uff0c\u5979\u5bf9\u6b64\u9879\u7814\u7a76\u5b58\u5728\u9053\u5fb7\u4e0a\u7684\u62c5\u5fe7\uff0c\u56e0\u4e3a\u7814\u7a76\u4eba\u5458\u53ef\u80fd\u88ab\u8ba4\u4e3a\u64cd\u7eb5\u4e86\u4eba\u4eec\u7684\u60c5\u7eea\u3002\u5979\u8bf4\uff0c\u4f5c\u8005\u4eec\u544a\u8bc9\u5979\u8be5\u9879\u7814\u7a76\u4e0d\u9700\u8981\u5eb7\u5948\u5c14\u5927\u5b66\u7684\u9053\u5fb7\u5ba1\u67e5\u59d4\u5458\u4f1a\u8fdb\u884c\u5168\u9762\u5ba1\u67e5\uff0c\u56e0\u4e3a\u8be5\u7814\u7a76\u662f\u4ee5\u201c\u4e8b\u5148\u5b58\u5728\u7684\u6570\u636e\u201d\u4e3a\u57fa\u7840\u7684\uff0c\u800c\u4e14\u7814\u7a76\u5df2\u7ecf\u201c\u53bb\u8eab\u4efd\u5316\u201d\uff0c\u56e0\u6b64\u5bf9\u7814\u7a76\u8005\u6765\u8bf4\uff0c\u7528\u6237\u662f\u533f\u540d\u7684\uff0c\u8fd9\u65f6\u5979\u7684\u62c5\u5fe7\u624d\u6709\u6240\u7f13\u89e3\u3002<\/p>\n<p>\u83f2\u65af\u514b\u8bf4\uff1a<\/p>\n<blockquote><p>\u8fd9\u610f\u5473\u7740\uff0cFacebook\u5df2\u7ecf\u6709\u4e86\u76f8\u5173\u6570\u636e\u3002\u6211\u4f9d\u8d56\u5eb7\u5948\u5c14\u5927\u5b66\u7684\u5224\u65ad\u3002\u800c\u4e14\u542c\u8d77\u6765\u5eb7\u5948\u5c14\u5927\u5b66\u4f3c\u4e4e\u4e5f\u5728\u4f9d\u8d56Facebook\u7684\u5224\u65ad\u3002<\/p><\/blockquote>\n<p>\u5eb7\u5948\u5c14\u5927\u5b66\u5728\u7f51\u7ad9\u53d1\u8868\u4e86\u4e00\u5219\u58f0\u660e\uff0c\u79f0\u9053\u5fb7\u5ba1\u67e5\u59d4\u5458\u4f1a\u8ba4\u4e3a\u65e0\u9700\u5bf9\u7814\u7a76\u8fdb\u884c\u5ba1\u67e5\uff0c\u539f\u56e0\u662f\u53c2\u4e0e\u7814\u7a76\u7684\u5eb7\u5948\u5c14\u5927\u5b66\u6559\u6388\u53ea\u80fd\u63a5\u89e6\u5230\u7ed3\u679c\uff0c\u800c\u63a5\u89e6\u4e0d\u5230\u4efb\u4f55\u7528\u6237\u6570\u636e\u3002<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u6765\u6e90\uff1a<a href=\"http:\/\/weibo.com\/p\/1001603727547492910182\" target=\"_blank\">http:\/\/weibo.com\/p\/1001603727547492910182<\/a><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"http:\/\/d1lv1c91wrhhl9.cloudfront.net\/blog\/wp-content\/uploads\/2014\/06\/What-to-Test-facebook-split-test.jpg\" target=\"_blank\">http:\/\/d1lv1c91wrhhl9.cloudfront.net\/<\/a><\/address>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Inc. \u9488\u5bf9\u7528\u6237\u60c5\u7eea&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":3395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[118,1007,2596],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/3394"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3394"}],"version-history":[{"count":1,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions"}],"predecessor-version":[{"id":3396,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions\/3396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/3395"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}