{"id":36679,"date":"2016-04-25T11:59:34","date_gmt":"2016-04-25T03:59:34","guid":{"rendered":"http:\/\/uxren.cn\/?p=36679"},"modified":"2016-04-25T11:59:34","modified_gmt":"2016-04-25T03:59:34","slug":"%e3%80%90%e5%93%81%e7%89%8c%e8%ae%be%e8%ae%a1%e3%80%91%e8%85%be%e4%ba%91%e9%a9%be%e9%9b%be-%e8%85%be%e8%ae%af%e4%ba%91%e5%93%81%e7%89%8c%e9%87%8d%e5%a1%91","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=36679","title":{"rendered":"\u3010\u54c1\u724c\u8bbe\u8ba1\u3011\u817e\u4e91\u9a7e\u96fe\u2014\u817e\u8baf\u4e91\u54c1\u724c\u91cd\u5851"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q14.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36680\" alt=\"q1\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q14.png\" width=\"630\" height=\"338\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q14.png 630w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q14-300x160.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a\u817e\u8bafISUX<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u4e00\u3001\u54c1\u724c\u6982\u8ff0 Brand Overview<\/span><\/h4>\n<p>\u817e\u8baf\u4e91\u57fa\u4e8e\u817e\u8baf\u591a\u5e74\u6765\u6d77\u91cf\u4e1a\u52a1\u7684\u6280\u672f\u9524\u70bc\uff0c\u4ece\u57fa\u7840\u67b6\u6784\u5230\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u4ece\u5e73\u53f0\u5b9e\u529b\u5230\u751f\u6001\u80fd\u529b\u5efa\u8bbe\uff0c\u901a\u8fc7\u6e38\u620f\u3001\u89c6\u9891\u3001\u79fb\u52a8\u5e94\u7528\u3001\u91d1\u878d\u3001\u653f\u4f01\u7b49\u884c\u4e1a\u89e3\u51b3\u65b9 \u6848\u548c\u4e91\u670d\u52a1\u5668\u3001\u4e91\u6570\u636e\u5e93\u3001\u97f3\u89c6\u9891\u7b49\u4e00\u7cfb\u5217\u660e\u661f\u4ea7\u54c1\u670d\u52a1\u7684\u6253\u9020\uff0c\u81f4\u529b\u4e8e\u4e3a\u4f01\u4e1a\u548c\u521b\u4e1a\u8005\u63d0\u4f9b\u96c6\u4e91\u8ba1\u7b97\u3001\u4e91\u6570\u636e\u3001\u4e91\u8fd0\u8425\u4e8e\u4e00\u4f53\u66f4\u4f18\u8d28\u7684\u4e91\u7aef\u670d\u52a1\u4f53\u9a8c\uff0c\u6210\u4e3a\u5168\u7403\u9886 \u5148\u7684\u4e91\u670d\u52a1\u63d0\u4f9b\u5546\u3002<\/p>\n<p>Tencent Cloud is committed to provide high-quality cloud services including cloud computing, cloud data and cloud operations for enterprises and entrepreneurs. Based on the years of massive cloud-based business technology, it covers many areas such as infrastructure to fine operation, platforms to ecological capacity, games, videos, mobile applications, finance, government and etc. Also industry solutions, and building cloud servers, cloud database, audio, video and a series of entertaining products are Tencent cloud\u2019s coverage.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q24.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36681\" alt=\"q2\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q24.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q24.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q24-300x214.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span style=\"color: #0000ff;\">\u4e8c\u3001\u54c1\u724c\u66f4\u65b0\u76ee\u6807 Renewal Goal<\/span><\/h4>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q32.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36682\" alt=\"q3\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q32.png\" width=\"700\" height=\"245\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q32.png 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q32-300x105.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u968f\u7740\u4ea7\u54c1\u7684\u65e5\u76ca\u58ee\u5927\uff0c\u817e\u8baf\u4e91\u5e0c\u671b\u901a\u8fc7\u54c1\u724c\u91cd\u5851\u4f7f\u5f62\u8c61\u66f4\u52a0\u5f3a\u6709\u529b\u548c\u66f4\u5177\u7edf\u4e00\u6027\u3002\u4ee5\u4e0b\u4e3a\u54c1\u724c\u91cd\u5851\u7684\u4e09\u4e2a\u4e3b\u8981\u76ee\u6807\uff1a<\/p>\n<ul>\n<li>\u76ee\u68071\uff1a\u72ec\u7279\u7684\u4e91\u56fe\u5f62\u6807\u5fd7\u8d4b\u4e88\u54c1\u724c\u5e74\u8f7b\u5f62\u8c61;<\/li>\n<li>\u76ee\u68072\uff1a\u4e2d\u6027\u800c\u7b80\u6d01\u7684\u6587\u5b57\u6807\u5fd7\uff08SNG\u5b57\u4f53\uff09\u4f53\u73b0\u65f6\u5c1a\u5f62\u8c61;<\/li>\n<li>\u76ee\u6807\u4e09\uff1a\u7edf\u4e00\u7684\u54c1\u724c\u7cfb\u7edf\u4f7f\u5f97\u54c1\u724c\u5f62\u8c61\u66f4\u7a33\u5b9a\u7ed3\u5b9e\u3002<\/li>\n<\/ul>\n<p>As the brand grew bigger, Tencent Cloud decided to renewal the brand logo to have strong and unified brand image. There was 3 renewal goal for this project.<\/p>\n<ul>\n<li>Goal 1:\u00a0Unique cloud symbol to give young image of the brand<\/li>\n<li>Goal 2:\u00a0Neutral and simple logotype for modern image<\/li>\n<li>Goal 3:\u00a0Unified brand system which can make a strong brand image<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q45.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36683\" alt=\"q4\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q45.jpg\" width=\"700\" height=\"263\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q45.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q45-300x112.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u4e09\u3001\u54c1\u724c\u66f4\u65b0\u8fc7\u7a0b Renewal Process<\/span><\/h4>\n<h5>1.\u54c1\u724c\u5173\u952e\u8bcd<\/h5>\n<p>\u57fa\u4e8e\u817e\u8baf\u4e91\u4ea7\u54c1\u7279\u6027\uff0c\u6211\u4eec\u4e3a\u54c1\u724c\u5b9a\u4e49\u4e86\u4e09\u4e2a\u5173\u952e\u8bcd\uff1a<\/p>\n<ul>\n<li>\u7a33\u5b9a\uff1a\u63d0\u4f9b\u7a33\u5b9a\u7684\u4e91\u670d\u52a1;<\/li>\n<li>\u5feb\u901f\uff1a\u63d0\u4f9b\u5feb\u901f\u8bbf\u95ee;<\/li>\n<li>\u5b89\u5168\uff1a\u5b89\u5168\u53ef\u9760\u5730\u50a8\u5b58\u6bcf\u4e2a\u7528\u6237\u6570\u636e\u3002<\/li>\n<\/ul>\n<h5>1.Brand Keyword<\/h5>\n<p>Based on the features of Tencent Cloud, we\u2019ve defined 3 main keywords of the brand.<\/p>\n<ul>\n<li>Stability: Provides stable services<\/li>\n<li>Speed: Provides fast access<\/li>\n<li>Security: Stores user data securely and reliably<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q56.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36684\" alt=\"q5\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q56.jpg\" width=\"700\" height=\"310\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q56.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q56-300x132.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>2.\u521b\u610f\u63d0\u70bc<\/h5>\n<p>\u901a\u8fc7\u5404\u5f0f\u5404\u6837\u4e0d\u540c\u7684\u4e91\u56fe\u5f62\u5c1d\u8bd5\uff0c\u6700\u7ec8\u7b03\u5b9a\u6b3e\u65e2\u6709\u8fa8\u8bc6\u5ea6\u5305\u542b\u54c1\u724c\u7406\u5ff5\u7684\u4e91\u56fe\u5f62\u6807\u5fd7\u3002<\/p>\n<ul>\n<li>\u72ec\u7279\u7684\u4e91\u9020\u578b;<\/li>\n<li>\u5305\u542b\u5173\u952e\u8bcd;<\/li>\n<li>\u5e74\u8f7b\uff0c\u65f6\u5c1a\u5f62\u8c61\u3002<\/li>\n<\/ul>\n<h5>2. Idea Sketches<\/h5>\n<p>Various sketches has been done to find distinctive cloud shape which can contain the concept of Tencent Cloud.<\/p>\n<ul>\n<li>Distinctive cloud shape<\/li>\n<li>Shape containing the key words<\/li>\n<li>Young &amp; modern image<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q65.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36685\" alt=\"q6\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q65.jpg\" width=\"700\" height=\"399\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q65.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q65-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>3. \u9020\u578b\u4f18\u5316<\/h5>\n<p>\u6807\u5fd7\u56fe\u5f62\u786e\u5b9a\u4e0b\u6765\u540e\uff0c\u6211\u4eec\u9488\u5bf9\u9020\u578b\u8fdb\u884c\u6df1\u5165\u7814\u7a76\u548c\u7ec6\u8282\u5c1d\u8bd5\uff0c\u4ece\u800c\u627e\u5230\u6700\u4e3a\u7b80\u7ec3\u548c\u5e73\u8861\u7684\u4e00\u4e2a\u3002<\/p>\n<h5>3. Shape Refining<\/h5>\n<p>After the symbol shape has been decided, shape variations has been studied to find the most simple and balanced shape.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q73.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36686\" alt=\"q7\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q73.jpg\" width=\"700\" height=\"577\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q73.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q73-300x247.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u56db\u3001\u65b0\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf New Brand Identity System<\/span><\/h4>\n<h5>1. \u56fe\u5f62\u6807\u5fd7<\/h5>\n<p>\u6700\u7ec8\u7684\u56fe\u5f62\u4f20\u8fbe3\u5927\u6982\u5ff5\uff0c\u8c61\u5f81\u7740\u817e\u8baf\u4e91\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<ul>\n<li>\u8fde\u7eed\u73af\u5f62\uff08\u8fde\u63a5\uff0f\u7cfb\u7edf\uff0f\u591a\u6837\uff09<\/li>\n<li>\u5706\u6ed1\u4e91\u72b6\uff08\u4e91\uff0f\u84dd\u8272\uff0f\u5e73\u6ed1\uff09<\/li>\n<li>\u53ef\u95ed\u5408\u5f00\u53e3\uff08\u5b89\u5168\uff0f\u9501\u5b9a\uff0f\u5b58\u50a8\uff09<\/li>\n<\/ul>\n<h5>1.Symbol<\/h5>\n<p>Final symbol conveys 3 concepts\u00a0which symbolizes Tencent Cloud brand image.<\/p>\n<ul>\n<li>Connected Rings (Connect \/ System \/ Diversity)<\/li>\n<li>Rounded Cloud Shape (Cloud \/ Blue \/ Smooth)<\/li>\n<li>Closable Open End (Security \/ Lockup \/ Store)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q83.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36687\" alt=\"q8\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q83.jpg\" width=\"700\" height=\"743\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q83.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q83-282x300.jpg 282w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>2. \u6587\u5b57\u6807\u5fd7<\/h5>\n<p>\u57fa\u4e8eSNG\u5b57\u4f53\u7cfb\u7edf\u800c\u8bbe\u8ba1\u7684\u6587\u5b57\u6807\u5fd7\u663e\u5f97\u5c24\u4e3a\u4e2d\u6027\u7b80\u6d01\u3002<\/p>\n<h5>2. Logotype<\/h5>\n<p>Neutral and simple logotype was designed based on SNG font system.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q94.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36688\" alt=\"q9\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q94.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q94.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q94-300x214.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>3. \u6807\u5fd7<\/h5>\n<p>\u817e\u8baf\u4e91logo\u7531\u56fe\u5f62\u6807\u5fd7\u4e0e\u6587\u5b57\u6807\u5fd7\u7ec4\u6210\uff0c\u7b26\u5408SNGlogo\u7cfb\u7edf\u89c4\u8303\u3002<\/p>\n<h5>3. Logo<\/h5>\n<p>Tencent Cloud logo is made up of symbol and logotype following SNG logo system.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q102.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36689\" alt=\"q10\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q102.jpg\" width=\"700\" height=\"435\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q102.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q102-300x186.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q113.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36690\" alt=\"q11\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q113.jpg\" width=\"700\" height=\"401\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q113.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q113-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>4. \u8272\u5f69<\/h5>\n<p>\u817e\u8baf\u4e91\u54c1\u724c\u8272\u662f\u4ece\u56fe\u5f62\u6807\u5fd7\u989c\u8272\u4e2d\u63d0\u53d6\uff0c\u4e3b\u8981\u6709\u4e09\u4e2a\u54c1\u724c\u4e3b\u8272\uff0c\u800c\u8f85\u8272\u5219\u6709\u52a9\u4e8e\u5e94\u7528\u7cfb\u7edf\u7684\u4f7f\u7528\u548c\u5ef6\u5c55\u3002\u4e0b\u56fe\u4e2d\u5217\u4e3e\u51fa\u4e86\u817e\u8baf\u4e91\u54c1\u724c\u4e2d\u5e94\u7528\u7684\u989c\u8272\u6bd4\u4f8b\u3002<\/p>\n<h5>4. Color<\/h5>\n<p>Tencent Cloud has 3 main colors extracted from the symbol color. Sub colors can be used as a supportive color for applications. The graph below represents the proportion of color usage in Tencent Cloud brand.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q123.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36691\" alt=\"q12\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q123.jpg\" width=\"700\" height=\"407\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q123.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q123-300x174.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>5. \u56fe\u6807\u7cfb\u7edf<\/h5>\n<p>\u817e\u8baf\u4e91\u7684\u6807\u51c6\u56fe\u6807\u6709\u52a9\u4e8e\u5ef6\u5c55\u817e\u8baf\u4e91\u54c1\u724c\u89c6\u89c9\u8868\u8fbe\u3002\u6240\u6709\u56fe\u6807\u90fd\u4e0e\u817e\u8baf\u4e91\u56fe\u5f62\u6807\u5fd7\u6709\u7740\u76f8\u540c\u7684\u8bbe\u8ba1\u8bed\u8a00\u2014\u2014\u7a81\u7834\u53e3\u3002\u4e0b\u9875\u5c06\u5c55\u793a\u5df2\u6709\u817e\u8baf\u4e91\u7684\u6807\u51c6\u56fe\u6807\u7cfb\u7edf\uff0c\u5982\u6d89\u53ca\u817e\u8baf\u4e91\u884c\u4e1a\u9700\u8981\u53ef\u8bbe\u8ba1\u65b0\u56fe\u6807\u3002<\/p>\n<ul>\n<li>\u8bbe\u8ba1\u89c4\u5219 1\uff1a\u4fdd\u6301\u5bbd\u9ad8\u5747\u4e3a11x\uff1b<\/li>\n<li>\u8bbe\u8ba1\u89c4\u5219 2\uff1a\u4fdd\u6301\u76f8\u540c\u7c97\u7ebf\u7b14\u753b\u539a\u5ea6\uff1b<\/li>\n<li>\u8bbe\u8ba1\u89c4\u5219 3\uff1a\u4fdd\u6301\u5f00\u53e3\u7aef\u3002<\/li>\n<\/ul>\n<h5>5. Icon System<\/h5>\n<p>Tencent Cloud basic icons help to broaden graphic expression of Tencent Cloud brand. All of Tencent Cloud basic icons are made based on 3 rules explained below. New icons can be made if needed under the subject that relates to the Tencent Cloud industry.<\/p>\n<ul>\n<li>Rule 1: Keep 11x by 11x.<\/li>\n<li>Rule 2: Keep same stroke thickness.<\/li>\n<li>Rule 3: Keep an open end in one part.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q132.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36692\" alt=\"q13\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q132.jpg\" width=\"700\" height=\"1077\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q132.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q132-665x1024.jpg 665w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5>6.\u52a8\u6001\u56fe\u50cf\u6f14\u793a<\/h5>\n<p>\u54c1\u724c\u5ba3\u4f20\u7247\u5c55\u793a\u7684\u662f\u817e\u8baf\u4e91\u6807\u5fd7\u5982\u4f55\u4f20\u8fbe\u548c\u8868\u793a\u8be5\u54c1\u724c\u4e09\u4e2a\u5173\u952e\u8bcd\uff08\u7a33\u5b9a\u3001\u5feb\u901f\u3001\u5b89\u5168\uff09\u5e76\u8fd0\u7528\u5728\u54c1\u724c\u5f62\u8c61\u91cc\u3002<\/p>\n<h5>6. Motion Graphics<\/h5>\n<p>Brand video shows how Tencent Cloud logo conveys and expresses the meaning of three key words of the brand (stability, speed, security) into the brand identity.<\/p>\n<p>\u89c6\u9891\u5730\u5740\uff1a<a href=\"http:\/\/v.qq.com\/boke\/page\/z\/0\/0\/z0190oiup70.html\" target=\"_blank\">http:\/\/v.qq.com\/boke\/page\/z\/0\/0\/z0190oiup70.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<h5>7.\u8bbe\u8ba1\u89c4\u8303\u6307\u5357<\/h5>\n<p>\u7b80\u6613\u8bbe\u8ba1\u89c4\u8303\u6307\u5357\uff1a\u662f\u9488\u5bf9\u54c1\u724c\u6807\u5fd7\u548c\u56fe\u6807\u7cfb\u7edf\u5236\u4f5c\u7684\u53ef\u5feb\u901f\u3001\u7b80\u6613\u4f7f\u7528\u7684\u89c4\u8303\u6587\u4ef6\u3002\u5f53\u7136\u6b63\u5f0f\u53d1\u5e03\u7684\u54c1\u724c\u4e66\u4e2d\u8fd8\u5305\u62ec\u4e86\u5173\u4e8e\u6240\u6709\u817e\u8baf\u4e91\u54c1\u724c\u4f53\u7cfb\u7684\u89e3\u8bfb\u4e0e\u5e94\u7528\u65b9\u5f0f\uff0c\u656c\u8bf7\u53c2\u8003\u3002<\/p>\n<h5>7. Guidelines<\/h5>\n<p>Simple guidelines is made for quick and easy usage of the logo and icon system. Also brandbook which is an official guidelines is published containing all the brand system of Tencent Cloud and explains how to use them.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q142.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36693\" alt=\"q14\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q142.jpg\" width=\"700\" height=\"2653\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q142.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q142-79x300.jpg 79w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q142-270x1024.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5>8.\u54c1\u724c\u5e94\u7528\u7cfb\u7edf<\/h5>\n<p>\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u9002\u7528\u4e8e\u54c1\u724c\u4f20\u64ad\u7269\u6599\u4ee5\u7edf\u4e00\u7684\u65b9\u5f0f\u4f20\u8fbe\u51fa\u5f3a\u6709\u529b\u7684\u54c1\u724c\u5f62\u8c61\u3002\u5728\u817e\u8baf\u4e91\u8bbe\u8ba1\u89c4\u8303\u7684\u89c4\u5b9a\u8303\u56f4\u5185\uff0c\u53ef\u5c06\u817e\u8baf\u4e91\u7684\u54c1\u724c\u6807\u5fd7\u548c\u56fe\u6807\u7cfb\u7edf\u8fd0\u7528\u4e8e\u4e0d\u540c\u573a\u666f\u4e2d\u3002<\/p>\n<h5>8. Applications<\/h5>\n<p>Brand identity system is applied to the brand communication materials to suggest a strong brand image in a consistent manner. Tencent Cloud logo and icon system can be applied in various ways under the rules that Tencent Cloud guidelines allow.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q152.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36694\" alt=\"q15\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q152.jpg\" width=\"700\" height=\"1678\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q152.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q152-125x300.jpg 125w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q152-427x1024.jpg 427w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #0000ff;\">\u4e94\u3001\u54c1\u724c\u53d1\u5e03 Brand Launch<\/span><\/h4>\n<h5>1. \u54c1\u724c\u53d1\u5e03\u4f1a<\/h5>\n<p>2016\u5e743\u6708\uff0c\u817e\u8baf\u4e91\u65b0\u54c1\u724c\u5f62\u8c61\u5728\u5317\u4eac\u4e3e\u884c\u7684\u817e\u8baf\u4e91\u6218\u7565\u53d1\u5e03\u4f1a\u4e0a\u63a8\u51fa\u3002\u672c\u6b21\u5927\u4f1a\u5171\u670977\u5bb6\u5a92\u4f53\u524d\u6765\u53c2\u4e0e\uff0c\u5a92\u4f53\u53d1\u5e03\u6587\u7ae0\u5171\u8ba1206\u7bc7\uff0c\u9605\u8bfb\u6570\u8d85\u8fc730\u4e07\u4eba\u6b21\u3002<\/p>\n<h5>1.\u00a0Brand Launching Conference<\/h5>\n<p>This new brand identity of Tencent Cloud has been launched at Tencent Cloud New strategy Conference held in Beijing in March, 2016. 77 medias participated the conference and they published 206 articles which was read by more than 300 thousand people.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q162.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36695\" alt=\"q16\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q162.jpg\" width=\"700\" height=\"3007\" \/><\/a><\/p>\n<h5>2. \u54c1\u724c\u5e7f\u544a<\/h5>\n<p>\u817e\u8baf\u4e91\u5168\u65b0\u54c1\u724c\u5f62\u8c61\u5e7f\u544a\u5728\u7ebd\u7ea6\u65f6\u4ee3\u5e7f\u573a\u4e0a\u64ad\u653e\uff0c\u77ed\u7247\u4ecb\u7ecd\u4e86\u817e\u8baf\u4e91\u670d\u52a1\u7684\u6700\u5173\u952e\u7279\u70b9\u3002<\/p>\n<h5>2.\u00a0Brand Advertisement<\/h5>\n<p>The new brand identity of Tencent Cloud was shown on the advertisement in New York times square, introducing the key features of Tencent Cloud service.<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q171.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36696\" alt=\"q17\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q171.jpg\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q171.jpg 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/04\/q171-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u672c\u6b21\u7684\u817e\u8baf\u4e91\u54c1\u724c\u91cd\u5851\u9879\u76ee\uff0c\u662f\u7edf\u4e00\u6574\u4e2a\u817e\u8baf\u793e\u4ea4\u7f51\u7edc\u6240\u6709\u54c1\u724c\u6807\u5fd7\u7684\u5f00\u59cb\u3002\u901a\u8fc7\u6784\u5efa\u4e00\u4e2a\u7edf\u4e00\u7684\u8bc6\u522b\u7cfb\u7edf\uff0c\u4f7f\u5f97\u6bcf\u4e2a\u54c1\u724c\u5143\u7d20\u548c\u5e94\u7528\u7cfb\u7edf\u80fd\u591f\u56e0\u4e00\u81f4\u7684\u89c6\u89c9 \u8bed\u8a00\u800c\u4f20\u8fbe\u51fa\u4e00\u81f4\u7684\u54c1\u724c\u7406\u5ff5\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u8ba9\u6240\u6709\u54c1\u724c\u90fd\u80fd\u591f\u9075\u5faa\u8fd9\u4e00\u54c1\u724c\u7684\u53d1\u5c55\u8fc7\u7a0b\uff0c\u5efa\u7acb\u8d77\u4e00\u4e2a\u5f3a\u5927\u7684\u817e\u8baf\u793e\u4ea4\u7f51\u7edc\u54c1\u724c\u5927\u4e16\u754c\uff01<\/p>\n<p>\u817e\u8baf\u4e91\u91cd\u5efa\u9879\u76ee\u662f\u7edf\u4e00\u7684\u793e\u4ea4\u7f51\u7edc\u96c6\u56e2\uff08SNG\uff09\u4ea7\u54c1\u6807\u8bc6\u5236\u5ea6\u7684\u5f00\u59cb\u3002\u901a\u8fc7\u5efa\u7acb\u7edf\u4e00\u6807\u8bc6\u7cfb\u7edf\uff0c\u6bcf\u4e2a\u4ea7\u54c1\u7684\u54c1\u724c\u4f20\u64ad\u4ef6\u53ef\u4ee5\u901a\u8fc7\u5b83\u7684\u89c6\u89c9\u8bed\u8a00\u4f20\u8fbe\u4e00\u4e2a\u4e00\u81f4\u7684\u54c1\u724c\u7406\u5ff5\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u8ba9\u6240\u6709\u5176\u4ed6\u4ea7\u54c1SNG\u80fd\u591f\u9075\u5faa\u8fd9\u4e00\u54c1\u724c\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u521b\u9020\u663e\u8457SNG\u54c1\u724c\u7684\u5b87\u5b99\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<address>\u6587\u7ae0\u6765\u6e90\uff1a<span style=\"color: #3366ff;\"><a href=\"https:\/\/isux.tencent.com\/%e8%85%be%e4%ba%91%e9%a9%be%e9%9b%be-%e8%85%be%e8%ae%af%e4%ba%91%e5%93%81%e7%89%8c%e9%87%8d%e5%a1%91-brand-new-identity-for-tencent-cloud.html\" target=\"_blank\"><span style=\"color: #3366ff;\">\u817e\u8bafISUX<\/span><\/a><\/span><\/address>\n<p>==========================================================================================<\/p>\n<p><span style=\"color: #3366ff;\">\u4e0d\u77e5\u4e0d\u89c9UXRen\u793e\u533a\u5b98\u7f51\u5df2\u7ecf\u4e24\u5c81\u4e86\uff0c \u5728\u8fd9\u91cc\u5c0f\u7f16\u8981\u611f\u8c22\u90a3\u4e48\u4e00\u5982\u65e2\u5f80\u652f\u6301\u672c\u7ad9\u7684\u6cb9\u8336\u4eba\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">UXRen.cn\u6b22\u8fce\u6cb9\u8336\u4eba\u6295\u7a3f\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u8d44\u8baf\u3001\u7ebf\u7d22\u3001\u70b9\u5b50\u53ca\u5efa\u8bae\u3002<\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u90ae\u7bb1\uff1acontact@13tech.com.cn<\/span><\/p>\n<p><span style=\"color: #3366ff;\">\u6ce8\u660e\uff1a\u672c\u7ad9\u5185\u5bb9\u53ca\u6570\u636e\u90e8\u5206\u6765\u81ea\u4e92\u8054\u7f51\u53ca\u516c\u5f00\u6e20\u9053\uff0c\u5982\u6709\u4fb5\u6743\u8bf7\u53ca\u65f6\u8054\u7cfb\u6211\u4eec\u3002<\/span><\/p>\n<p>==========================================================================================<\/p>\n<p><span style=\"color: #3366ff;\">\u7248\u6743\u58f0\u660e\uff1aUXRen\u793e\u533a\u53d1\u5e03\u6587\u7ae0\u5747\u6765\u81eaUXRen\u4f1a\u5458\u539f\u521b\u3001\u6210\u5458\u6295\u7a3f\u3001\u6d3b\u52a8\u7b14\u8bb0\u3001\u7ffb\u8bd1\u7ec4\u539f\u521b\u6216\u8005\u6388\u6743\u6587\u7ae0\uff0c\u90e8\u5206\u6587\u7ae0\u4e3a\u8f6c\u8f7d\u5185\u5bb9\uff0c\u90fd\u4f1a\u660e\u786e\u6807\u6ce8\u4f5c\u8005\u548c\u6765\u6e90\uff0c\u5176\u7248\u6743\u5f52\u4f5c\u8005\u6240\u6709\uff0c\u82e5\u6d89\u53ca\u7248\u6743\u95ee\u9898\uff0c\u8bf7\u6dfb\u52a0qq\uff1a497027206\uff08\u5c0f\u7f16Tracy\uff09\uff0c\u611f\u8c22\u652f\u6301\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005\uff1a\u817e\u8bafISUX &nbsp; &#038;nb&#46;&#46;&#46;<\/p>\n","protected":false},"author":327,"featured_media":36680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,47,831,51],"tags":[2243,2591,1093],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/36679"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36679"}],"version-history":[{"count":1,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/36679\/revisions"}],"predecessor-version":[{"id":36700,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/36679\/revisions\/36700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/36680"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}