{"id":41528,"date":"2016-07-15T10:53:20","date_gmt":"2016-07-15T02:53:20","guid":{"rendered":"http:\/\/uxren.cn\/?p=41528"},"modified":"2016-07-17T17:56:48","modified_gmt":"2016-07-17T09:56:48","slug":"%e3%80%90%e9%97%ae%e7%ad%94%e3%80%91facebook%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%b8%88%ef%bc%9a%e9%80%9a%e8%bf%87%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e9%a9%b1%e5%8a%a8%e7%94%a8%e6%88%b7%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=41528","title":{"rendered":"\u3010\u95ee\u7b54\u3011Facebook\u6570\u636e\u5206\u6790\u5e08\uff1a\u901a\u8fc7\u6570\u636e\u5206\u6790\u9a71\u52a8\u7528\u6237\u589e\u957f"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-00.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-41533\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-00.jpg\" alt=\"Data Analysis Graph\" width=\"600\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-00.jpg 460w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-00-300x180.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a\u90b9\u6615\uff0c\u516c\u4f17\u53f7\uff1a\u518d\u751f\u8c08\uff08reborn_chat\uff09<\/p>\n<p>\u4f5c\u8005\u7b80\u4ecb\uff1a07 \u5e74\u4ece\u6e05\u534e\u751f\u7269\u7cfb\u672c\u79d1\u6bd5\u4e1a\uff0c\u4e4b\u540e\u53c8\u5b66\u4e86\u4e94\u5e74\u751f\u7269\uff0c\u4e4b\u540e\u8f6c\u884c\u5ff5\u4e86\u6570\u636e\u5206\u6790\u4e13\u4e1a\u7684\u7855\u58eb\uff0c\u6bd5\u4e1a\u4e4b\u540e\u5728 Discover \u505a\u4fe1\u7528\u5361\u98ce\u9669\u63a7\u5236\uff0c\u5305\u62ec\u6a21\u578b\u548c\u6570\u636e\u5206\u6790\u65b9\u9762\u7684\u5de5\u4f5c\uff0c\u4eca\u5e74\u5e74\u521d\u8df3\u69fd\u5230 Facebook \u505a\u6570\u636e\u5206\u6790\u3002\u5927\u7ec4\u662f\u8d1f\u8d23\u7528\u6237\u589e\u957f (Core Growth) \u76f8\u5173\u7684\uff0c\u505a\u7684\u662f\u597d\u53cb\u5173\u7cfb\u3001\u597d\u53cb\u63a8\u8350\u7cfb\u7edf\u76f8\u5173\u7684\u6570\u636e\u5206\u6790\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-01.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41568\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-01.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-01\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-01.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-01-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u672c\u6b21 Live \u4e3b\u8981\u5206\u4eab\u5728\u4e92\u8054\u7f51\u9886\u57df\uff0c\u662f\u5982\u4f55\u901a\u8fc7\u6570\u636e\u5206\u6790\u9a71\u52a8\u7528\u6237\u589e\u957f\u7684\u3002<\/p>\n<p>\u6839\u636e\u7ecf\u9a8c\u4ee5\u5982\u4e0b\u51e0\u4e2a\u95ee\u9898\u5c55\u5f00\uff1a<\/p>\n<ul>\n<li>\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f\u7279\u70b9<\/li>\n<li>\u6570\u636e\u5206\u6790\u5728\u5176\u4e2d\u7684\u4f5c\u7528<\/li>\n<li>\u5b9e\u9a8c\u5bf9\u4ea7\u54c1\u5f00\u53d1\u7684\u4f5c\u7528<\/li>\n<li>A\/B \u6d4b\u8bd5\u7684\u4f5c\u7528\u548c\u96be\u70b9<\/li>\n<li>\u6570\u636e\u9a71\u52a8\u7528\u6237\u589e\u957f\u7684\u5c40\u9650\u6027<\/li>\n<li>\u5f69\u86cb\uff1a\u4ee5\u77e5\u4e4e\u4e3a\u4f8b\uff0c\u4e00\u4e9b\u6570\u636e\u5206\u6790\u7684\u673a\u4f1a<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u4e0b\u9762\u5c31\u662f\u5168\u6587\u5b57\u5206\u4eab\uff1a<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u884c\u4e1a\u7279\u70b9<\/span><\/h5>\n<p>\u8bf4\u5230\u4e92\u8054\u7f51\u4ea7\u54c1\u7684\u7528\u6237\u589e\u957f\uff0c\u53ef\u80fd\u5927\u5bb6\u90fd\u6709\u6240\u8033\u95fb\u3002\u4e0e\u4f20\u7edf\u884c\u4e1a\u76f8\u6bd4\uff0c\u4e92\u8054\u7f51\u76f8\u5173\u7684\u4ea7\u54c1\u6709\u51e0\u4e2a\u4e0d\u4e00\u6837\u7684\u7279\u70b9\u3002\u4e00\u662f\u7531\u4e8e\u7f51\u7edc\u6548\u5e94\uff0c\u7531\u4e8e\u4e92\u8054\u7f51\u76f8\u5173\u4ea7\u54c1\u66f4\u5bb9\u6613\u6269\u5c55\uff0c\u66f4\u6709\u53ef\u80fd\u51fa\u73b0\u7206\u70b8\u6027\u589e\u957f\u7684\u5c40\u9762\u3002\u4e8c\u662f\u4e92\u8054\u7f51\u884c\u4e1a\u66f4\u5bb9\u6613\u51fa\u73b0\u8d62\u8005\u901a\u5403\u7684\u5c40\u9762\uff0c\u6bd4\u5982\u4f18\u9177\u548c\u571f\u8c46\u7684\u5408\u5e76\uff0c\u643a\u7a0b\u548c\u53bb\u54ea\u7684\u5408\u5e76\uff0c\u7acb\u9a6c\u5f62\u6210\u884c\u4e1a\u5784\u65ad\u3002\u4e09\u662f\u5728\u884c\u4e1a\u53d1\u5c55\u524d\u671f\u4e00\u65e6\u6709\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u9886\u5148\uff0c\u540e\u6765\u8005\u5c31\u5f88\u96be\u7ffb\u76d8\u4e86\uff0c\u6240\u4ee5\u4e92\u8054\u7f51\u884c\u4e1a\u4f1a\u51fa\u73b0\u524d\u671f\u5927\u91cf\u70e7\u94b1\u62a2\u5360\u5e02\u573a\u548c\u7528\u6237\u7684\u5c40\u9762\uff0c\u6bd4\u5982 Uber \u662f\u4e00\u4e2a\u7279\u522b\u5178\u578b\u7684\u4f8b\u5b50\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">Retention \/ \u7528\u6237\u7559\u5b58<\/span><\/h5>\n<p>\u5bf9\u7528\u6237\u589e\u957f\u6765\u8bf4\uff0c\u4ec0\u4e48\u662f\u6700\u91cd\u8981\u7684\u5462\uff1f\u6709\u4eba\u8bf4\u662f\u7528\u6237\u6700\u91cd\u8981\uff0c\u6709\u4eba\u8bf4\u662f Acquisition \u4e5f\u5c31\u662f\u65b0\u7528\u6237\u83b7\u53d6\u6700\u91cd\u8981\u3002\u5728 Facebook \u5185\u90e8\u6765\u8bf4\uff0c\u4ee5\u53ca\u5f88\u591a\u70ed\u95e8 Startup \u6765\u8bf4\uff0c\u6700\u91cd\u8981\u7684\u662f retention\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u7559\u5b58\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5341\u51e0\u5e74\u524d\uff0cFacebook \u521a\u521b\u7acb\u7684\u65f6\u5019\uff0c\u5927\u5bb6\u901a\u5e38\u7528\u7684\u6307\u6807\u90fd\u662f\u6ce8\u518c\u7528\u6237\u3002Mark Zuckerberg \u4ece\u4e00\u5f00\u59cb\u5c31\u5f88\u660e\u786e\uff0c\u6ce8\u518c\u7528\u6237\u5e76\u4e0d\u662f\u6700\u91cd\u8981\u7684\uff0c\u6700\u91cd\u8981\u7684\u5e94\u8be5\u662f\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u7528\u6237\u7559\u5b58\u66f2\u7ebf<\/span><\/h5>\n<p>\u597d\u7684\u4ea7\u54c1\u548c\u4e0d\u597d\u7684\u4ea7\u54c1\u7528\u6237\u7559\u5b58\u662f\u4ec0\u4e48\u6837\u5b50\u7684\u5462\uff1f\u6709\u8fd9\u91cc\u5c31\u9700\u8981\u63d0\u5230\u4e00\u4e2a\u6982\u5ff5 J \u66f2\u7ebf\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u6a2a\u8f74\u662f\u4ece\u6ce8\u518c\u5f00\u59cb\u5230\u73b0\u5728\u7684\u5929\u6570\uff0c\u7eb5\u8f74\u662f\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002\u8fd9\u91cc\u7528\u7684\u4f8b\u5b50\u662f\u6708\u6d3b\u7528\u6237\uff0c\u4e5f\u5c31\u662f\u8bf4\u5982\u679c\u8fc7\u53bb\u4e00\u4e2a\u6708\u4e4b\u5185\u4f60\u7528\u8fc7\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u90a3\u4e48\u4f60\u5c31\u7b97\u662f\u4e00\u4e2a active user\u3002\u5f88\u663e\u7136\uff0c\u6ce8\u518c\u5f00\u59cb\u7b2c\u4e00\u5929\uff0c\u5927\u5bb6\u90fd\u662f\u6708\u6d3b\uff0c\u7b2c\u4e8c\u5929\u7b2c\u4e09\u5929\u76f4\u523030\u5929\u90fd\u662f\u5982\u6b64\uff0c\u4ece\u7b2c31\u5929\u5f00\u59cb\uff0c\u6709\u4e00\u90e8\u5206\u4eba\u4e0d\u662f\u6708\u6d3b\u4e86\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ea\u5728\u7b2c\u4e00\u5929\u7528\u4e86\uff0c\u4e4b\u540e\u5c31\u518d\u4e5f\u6ca1\u7528\u8fc7\uff0c\u4ee5\u6b64\u7c7b\u63a8\u7b2c32\u592933\u5929\u7b49\u7b49\u3002\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\uff0c\u5e94\u8be5\u662f\u50cf\u9ed1\u8272\u66f2\u7ebf\u8fd9\u6837\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4f1a\u6709\u4e0b\u964d\uff0c\u4f46\u662f\u5230\u4e00\u5b9a\u7a0b\u5ea6\u4e4b\u540e\u4f1a\u8d8b\u4e8e\u8ddf x \u8f74\u5e73\u884c\u3002\u5982\u679c\u4f60\u770b\u5230\u4e00\u6761\u7ea2\u7ebf\u8fd9\u6837\u7684\u7528\u6237\u7559\u5b58\u66f2\u7ebf\uff0c\u90a3\u5c31\u4f60\u5c31\u9700\u8981\u597d\u597d\u7814\u7a76\u4e00\u4e0b\u4f60\u7684\u4ea7\u54c1\u4e86\uff0c\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6240\u6709\u6ce8\u518c\u7528\u6237\u90fd\u4f1a\u653e\u5f03\u4f60\u7684\u4ea7\u54c1\u3002\u90a3\u4e48\u5373\u4f7f\u4f60\u628a\u5168\u4e16\u754c\u7684\u4eba\u90fd\u6293\u6765\u6ce8\u518c\u4e86\uff0c\u7ec8\u7a76\u6708\u6d3b\u7528\u6237\u6570\u4e5f\u4f1a\u53d8\u62100\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41569\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-02.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-02\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-02.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-02-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u7528\u6237\u7559\u5b58 vs. \u65b0\u4ea7\u54c1<\/span><\/h5>\n<p>\u63a8\u51fa\u65b0\u4ea7\u54c1\u7684\u65f6\u5019\uff0c\u7528\u6237\u7559\u5b58\u66f2\u7ebf\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u4ee5\u786e\u4fdd\u6709\u4e00\u4e2a\u8db3\u591f\u597d\u7684\u4ea7\u54c1\uff0c\u63a5\u4e0b\u6765\u624d\u662f\u628a\u8fd9\u4e2a\u4ea7\u54c1\u63a8\u5411\u66f4\u591a\u7528\u6237\u7684\u65f6\u5019\u3002\u5176\u5b83\u4e92\u8054\u7f51\u516c\u53f8\u6bd4\u5982 Airbnb \u4e5f\u6709\u7c7b\u4f3c\u7684\u7b56\u7565\u3002\u5f53\u7136\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u5173\u6ce8\u7684\u6307\u6807\u5f88\u6709\u53ef\u80fd\u662f\u4e0d\u4e00\u6837\u7684\u3002\u6bd4\u5982\u8bf4\u5fae\u4fe1\uff0c\u5047\u5982\u4f60\u770b\u6708\u6d3b\u7684\u8bdd\uff0c\u90a3\u53ef\u80fd\u610f\u4e49\u5c31\u4e0d\u662f\u5f88\u5927\u4e86\u3002\u4e00\u4e2a\u6708\u7528\u4e00\u6b21\u5fae\u4fe1\u7684\u7528\u6237\uff0c\u8bf4\u6709\u4e0d\u4e86\u4ec0\u4e48\u95ee\u9898\uff0c\u66f4\u5e94\u8be5\u5173\u6ce8\u7684\u53ef\u80fd\u662f\u65e5\u6d3b\uff0c\u6216\u8005\u53d1\u4e86\u591a\u5c11\u6761\u4fe1\u606f\u8fd9\u79cd\u3002\u90a3\u4e48\u5bf9\u4e8e Airbnb \u6765\u8bf4\uff0c\u6708\u6d3b\u5219\u662f\u4e00\u4e2a\u6bd4\u8f83\u9002\u7528\u7684\u6307\u6807\uff0c\u5176\u5b83\u6bd4\u5982\u6bcf\u4e2a\u6708\u6709\u591a\u5c11\u623f\u95f4\u9884\u8ba2\u4e4b\u7c7b\uff0c\u4e5f\u662f\u5e94\u8be5\u5173\u6ce8\u7684\u6307\u6807\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u795e\u5947\u65f6\u523b\u2014\u2014magic moment \/ Ahhhaa moment<\/span><\/h5>\n<p>\u5047\u8bbe\u73b0\u5728\u4f60\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u4ea7\u54c1\uff0c\u7528\u6237\u6ce8\u518c\u4e4b\u540e\u8fc7\u4e00\u4e86\u6bb5\u65f6\u95f4\u4e5f\u8fd8\u662f\u6709\u5f88\u591a\u4eba\u7559\u4e0b\u6765\u7ee7\u7eed\u4f7f\u7528\u3002\u90a3\u4e48\u63a5\u4e0b\u6765\u600e\u4e48\u505a\u7528\u6237\u589e\u957f\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f88\u591a\u793e\u4ea4\u7f51\u7edc\u4ea7\u54c1\u90fd\u63d0\u5230\u4e00\u4e2a\u6982\u5ff5\u53eb magic moment\uff0c\u76f4\u8bd1\u8fc7\u6765\u7684\u8bdd\u5c31\u662f\u795e\u5947\u65f6\u523b\u3002\u4ec0\u4e48\u7b97 magic moment \u5462\uff1f\u6bd4\u5982\u5bf9\u4e8e Facebook \u6765\u8bf4\uff0c\u4f60\u6ce8\u518c\u4e4b\u540e\uff0c\u5728\u4e0a\u9762\u770b\u5230\u4f60\u73b0\u5b9e\u751f\u6d3b\u4e2d\u8ba4\u8bc6\u7684\u597d\u53cb\uff0c\u770b\u5230\u4ed6\u4eec\u7684\u7167\u7247\uff0c\u72b6\u6001\u7b49\u7b49\u3002\u8fd9\u4e2a\u65f6\u5019\u5bf9\u65b0\u7528\u6237\u6765\u8bf4\uff0c\u5fc3\u91cc\u60f3\u7684\u662f\u554a\uff01\u539f\u6765 Facebook \u662f\u5e72\u8fd9\u4e2a\u7528\u7684\u3002\u6bd4\u5982\u5bf9\u4e8e\u77e5\u4e4e\u6765\u8bf4\uff0c\u53ef\u80fd\u662f\u5728\u7b54\u4e86\u4e00\u4e2a\u9898\u4e4b\u540e\uff0c\u770b\u5230\u5c0f\u7ea2\u70b9\u663e\u793a\u6709\u4eba\u70b9\u8d5e\uff0c\u6216\u8005\u662f\u611f\u8c22\uff0c\u6216\u8005\u662f\u5173\u6ce8\u7b49\u7b49\u3002\u540c\u6837\uff0c\u5bf9\u4e8eLinkedIn\uff0cTwitter\uff0c\u5fae\u4fe1\uff0c\u5fae\u535a\u4e5f\u662f\u7c7b\u4f3c\uff0c\u65b0\u7528\u6237\u6216\u8005\u662f\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u8054\u7cfb\u7684\u597d\u53cb\uff0c\u6216\u8005\u662f\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7c89\u7684\u4eba\uff0c\u8fd9\u4e00\u65f6\u523b\u8ba9\u7528\u6237\u6709\u7ee7\u7eed\u4f7f\u7528\u4e0b\u53bb\u7684\u52a8\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41570\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-03.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-03\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-03.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-03-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u4f8b\u5b50 &#8212; \u7528\u6237\u7559\u5b58\u7387 vs. \u597d\u53cb\u6570<\/span><\/h5>\n<p>\u5bf9\u4e8e\u5f88\u591a\u793e\u4ea4\u7f51\u7edc\u4ea7\u54c1 \u6bd4\u5982\u8bf4 LinkedIn \u6765\u8bf4\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u4fbf\u662f\u5f88\u6709\u6548\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u5c31\u662f\u770b\u7528\u6237\u7559\u5b58\u7387\u8ddf\u597d\u53cb\u6570\u7684\u5173\u7cfb\u3002\u5f53\u4f60\u7684\u597d\u53cb\u6570\u4f4e\u4e8e\u67d0\u4e00\u4e2a\u503c\u7684\u65f6\u5019\uff0c\u7528\u6237\u7559\u5b58\u7387\u4f1a\u975e\u5e38\u7684\u4f4e\u3002\u5f53\u597d\u53cb\u6570\u91cf\u8fbe\u5230\u4e00\u5b9a\u6570\u91cf\u7684\u65f6\u5019\uff0c\u518d\u589e\u52a0\u597d\u53cb\u6570\u5bf9\u7559\u5b58\u7387\u7684\u5f71\u54cd\u5c31\u5f88\u5c0f\u4e86\u3002\u90a3\u4e48\u786e\u5b9a\u4e0b\u6765\u8fd9\u4e2a\u503c\u4e4b\u540e\uff0c\u5de5\u7a0b\u5e08\u4eec\u8981\u505a\u7684\u5c31\u662f\u4ee5\u8fd9\u4e2a\u4e3a\u76ee\u6807\u8fdb\u884c\u5404\u79cd\u4ea7\u54c1\u6539\u8fdb\u3001\u4f18\u5316\u3001\u65b0\u4ea7\u54c1\u5f00\u53d1\u7b49\u7b49\u3002\u6709\u4eba\u53ef\u80fd\u4f1a\u95ee\u4e86\uff0c\u8fd9\u91cc\u9762\u6709\u4e2a\u5f88\u663e\u7136\u7684\u95ee\u9898\uff0c\u5c31\u662f\u4f60\u53ea\u80fd\u8bf4\u660e\u8fd9\u662f\u76f8\u5173\u6027\uff0c\u800c\u4e0d\u662f\u56e0\u679c\u6027\u3002\u4f46\u662f\u6700\u7ec8\u89e3\u51b3\u529e\u6cd5\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u4e0d\u7ba1 Facebook \u4e5f\u597d\uff0c\u5fae\u4fe1\u4e5f\u597d\uff0c\u5982\u679c\u4f60\u6ca1\u6709\u597d\u53cb\u7684\u8bdd\uff0c\u80af\u5b9a\u662f\u6ca1\u6709\u4eba\u4f1a\u7ee7\u7eed\u7528\u7684\u3002\u6240\u4ee5\u8fd9\u91cc\u9762\u80af\u5b9a\u6709\u56e0\u679c\u6027\u5728\u91cc\u9762\u3002\u540c\u65f6\u80af\u5b9a\u4e5f\u6709\u76f8\u5173\u6027\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4e8c\u8005\u80af\u5b9a\u662f\u76f8\u4e92\u5f71\u54cd\u7684\uff0c\u901a\u5e38\u6765\u8bf4\u597d\u53cb\u8d8a\u591a\uff0c\u66f4\u6709\u4f7f\u7528\u4ea7\u54c1\u7684\u52a8\u529b\u3002\u4ea7\u54c1\u4f7f\u7528\u7684\u66f4\u597d\uff0c\u597d\u53cb\u4e5f\u66f4\u591a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">A\/B \u6d4b\u8bd5<\/span><\/h5>\n<p>\u4e0a\u9762\u4e00\u6bb5\u63d0\u5230\u5728\u8bbe\u5b9a\u67d0\u4e00\u4e2a\u76ee\u6807\u4e4b\u540e\uff0c\u5de5\u7a0b\u5e08\u4eec\u63a5\u4e0b\u6765\u5c31\u8981\u901a\u8fc7\u5404\u79cd\u4ea7\u54c1\u6539\u8fdb\u3001\u4f18\u5316\u3001\u65b0\u4ea7\u54c1\u5f00\u53d1\u7b49\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u57fa\u672c\u4e0a\u90fd\u662f\u901a\u8fc7 A\/B \u6d4b\u8bd5\u6765\u786e\u5b9a\u662f\u5426\u53d1\u5e03\u4ea7\u54c1\uff0c\u662f\u516c\u53f8\u4ea7\u54c1\u5f00\u53d1\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af\u3002\u5728\u6e7e\u533a\u8fd9\u8fb9\u6709\u4e00\u4e2a meetup \u5c0f\u7ec4\u5c31\u662f\u4e13\u95e8\u8bb2 A\/B \u6d4b\u8bd5\u7684\uff0c\u50cf Uber, LinkedIn, Netflix \u7b49\u7b49\u90fd\u5728\u8fd9\u4e2a\u5c0f\u7ec4\u4ecb\u7ecd\u8fc7\u5404\u4e2a\u516c\u53f8\u662f\u600e\u4e48\u505a A\/B \u6d4b\u8bd5\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u63a5\u4e0b\u6765\u5c31\u4ee5 Airbnb \u4e3a\u4f8b\u5b50\u6765\u8bf4\u660e A\/B \u6d4b\u8bd5\u4e3a\u4ec0\u4e48\u91cd\u8981\uff0c\u5982\u4f55\u505a A\/B \u6d4b\u8bd5\uff0c\u4ee5\u53ca\u4e2d\u95f4\u53ef\u80fd\u9047\u5230\u7684\u95ee\u9898\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f8b\u5b50\u6765\u6e90\uff1a<a href=\"http:\/\/nerds.airbnb.com\/experiments-at-airbnb\/\" target=\"_blank\">http:\/\/nerds.airbnb.com\/experiments-at-airbnb\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u4e3a\u4ec0\u4e48\u8981\u505a\u5b9e\u9a8c<\/span><\/h5>\n<p>\u5b9e\u9a8c\u662f\u6700\u6709\u6548\u7684\u8bc1\u660e\u56e0\u679c\u5173\u7cfb\u800c\u975e\u76f8\u5173\u6027\u7684\u5de5\u5177\u3002\u4ee5 NBA \u4e3a\u4f8b\uff0c\u6570\u636e\u663e\u793a\uff0c\u5f53\u79d1\u6bd4\u51fa\u624b10-19\u6b21\u65f6\uff0c\u6e56\u4eba\u7684\u80dc\u7387\u662f71.5%\uff1b\u5f53\u79d1\u6bd4\u51fa\u624b20-29\u6b21\u65f6\uff0c\u6e56\u4eba\u7684\u80dc\u7387\u9aa4\u964d\u523060.8%\uff1b\u800c\u5f53\u79d1\u6bd4\u51fa\u624b30\u6b21\u6216\u8005\u66f4\u591a\u65f6\uff0c\u6e56\u4eba\u7684\u80dc\u7387\u53ea\u670941.7%\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u636e\u8fd9\u7ec4\u6570\u636e\uff0c\u4e3a\u4e86\u8d62\u7403\uff0c\u79d1\u6bd4\u5e94\u8be5\u5c11\u51fa\u624b\uff1f\u5e76\u4e0d\u4e00\u5b9a\u5982\u6b64\u3002\u6709\u53ef\u80fd\u79d1\u6bd4\u51fa\u624b\u5c11\u7684\u65f6\u5019\u662f\u56e0\u4e3a\u961f\u53cb\u72b6\u6001\u597d\uff0c\u5e76\u4e0d\u9700\u8981\u4ed6\u51fa\u624b\u592a\u591a\u3002\u4e5f\u6709\u53ef\u80fd\u662f\u56e0\u4e3a\u7403\u961f\u65e9\u65e9\u9886\u5148\uff0c\u5783\u573e\u65f6\u95f4\u592a\u591a\u3002\u800c\u51fa\u624b\u592a\u591a\u7684\u6bd4\u8d5b\u662f\u56e0\u4e3a\u6bd4\u8d5b\u8270\u96be\u6216\u8005\u961f\u53cb\u72b6\u6001\u4e0d\u597d\uff0c\u9700\u8981\u4ed6\u633a\u8eab\u800c\u51fa\u3002\u5f53\u7136\uff0c\u4ee5\u4e0a\u4e5f\u53ea\u662f\u53ef\u80fd\u4e4b\u4e00\uff0c\u5177\u4f53\u662f\u4ec0\u4e48\u60c5\u51b5\u5149\u9760\u8fd9\u7ec4\u6570\u636e\u5e76\u4e0d\u80fd\u5f97\u51fa\u4efb\u4f55\u7ed3\u8bba\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">A\/B \u6d4b\u8bd5\u7684\u7528\u5904<\/span><\/h5>\n<p>\u5bf9 Airbnb \u6765\u8bf4\uff0c\u5f88\u591a\u65f6\u5019\u4e00\u4e2a\u65b0\u4ea7\u54c1\u7684\u53d1\u5e03\uff0c\u662f\u5f88\u96be\u8bf4\u660e\u7ed3\u679c\u5230\u5e95\u662f\u65b0\u4ea7\u54c1\u7684\u5462\uff0c\u8fd8\u662f\u522b\u7684\u56e0\u7d20\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u7ea2\u8272\u90e8\u5206\u662f\u65b0\u4ea7\u54c1\u53d1\u5e03\u548c\u64a4\u56de\u7684\u65f6\u95f4\u6bb5\uff0c\u8fd9\u671f\u95f4\u7684\u53d8\u5316\u5230\u5e95\u662f\u56e0\u4e3a\u4ea7\u54c1\u5462\uff0c\u8fd8\u662f\u522b\u7684\u56e0\u7d20\uff1f\u6709\u53ef\u80fd\u7528\u6237\u53d7\u5230\u65f6\u95f4\u7684\u5f71\u54cd\uff0c\u6bd4\u5982\u5468\u4e2d\u548c\u5468\u672b\u7684\u533a\u522b\uff0c\u662f\u5426\u5047\u671f\uff0c\u5929\u6c14\u7b49\u7b49\u3002\u5bf9\u4e8e Airbnb \u8fd9\u79cd\u65c5\u884c\u76f8\u5173\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5916\u5728\u5f71\u54cd\u5c24\u5176\u5927\u3002\u901a\u8fc7\u5b9e\u9a8c\u5219\u53ef\u4ee5\u628a\u4ea7\u54c1\u7684\u5f71\u54cd\u8ddf\u522b\u7684\u5916\u5728\u56e0\u7d20\u7684\u5f71\u54cd\u533a\u5206\u5f00\uff0c\u4ea7\u54c1\u505a\u4e00\u4e2a\u5c0f\u7684\u6539\u53d8\uff0c\u8ddf\u5bf9\u7167\u7ec4\u8fdb\u884c\u5bf9\u6bd4\uff0c\u8fd9\u5c31\u662f A\/B \u6d4b\u8bd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-04.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41571\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-04.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-04\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-04.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-04-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u5b9e\u9a8c\u9700\u8981\u8dd1\u591a\u4e45\uff1f<\/span><\/h5>\n<p>A\/B \u6d4b\u8bd5\u7684\u8001\u5927\u96be\u95ee\u9898\uff1a\u5b9e\u9a8c\u8dd1\u591a\u4e45\u6700\u5408\u9002\uff1f\u7ed3\u675f\u592a\u65e9\u53ef\u80fd\u4ea7\u54c1\u7684\u771f\u6b63\u6548\u679c\u8fd8\u6ca1\u6709\u8db3\u591f\u65f6\u95f4\u4f53\u73b0\u51fa\u6765\uff0c\u5b9e\u9a8c\u62d6\u592a\u957f\u4f1a\u5f71\u54cd\u4ea7\u54c1\u8fed\u4ee3\u6539\u8fdb\u7684\u6548\u7387\uff0c\u8fd9\u5bf9\u8bf8\u5982 Airbnb \u8fd9\u6837\u7684\u521d\u521b\u516c\u53f8\u8fd8\u662f Facebook \u8fd9\u6837\u8bb2\u7a76 move fast \u7684\u516c\u53f8\u6765\u8bf4\uff0c\u90fd\u662f\u5f88\u9ebb\u70e6\u7684\u4e8b\u60c5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u4f8b\u5b50 &#8212; \u641c\u7d22\u4ef7\u683c\u8303\u56f4<\/span><\/h5>\n<p>Airbnb \u66fe\u7ecf\u6d4b\u8bd5\u8fc7\u628a\u4ef7\u683c\u9009\u62e9\u8303\u56f4\u4ece\u6700\u9ad8\u7684$300\u6539\u6210$1000\u3002\u4e00\u5468\u4e4b\u540e\uff0c\u6839\u636e\u4e0b\u56fe\u7684\u7ea2\u7ebf\u663e\u793a\uff0c\u5b9e\u9a8c\u6548\u679c\u663e\u8457 (p&lt;0.05)\uff0c\u4e5f\u5c31\u662f\u8bf4\u6539\u6210$1000\u4e4b\u540e\u9884\u8ba2\u4f1a\u589e\u52a0\u3002\u4f46\u662f\u4e8b\u5b9e\u4e0a\u5b9e\u9a8c\u7ee7\u7eed\u8fdb\u884c\u4e0b\u53bb\u7684\u8bdd\uff0c\u4f60\u5c31\u53d1\u73b0\u8fd9\u4e2a\u6539\u53d8\u5176\u5b9e\u662f\u6ca1\u6709\u6548\u679c\u7684\uff0c\u6700\u7ec8\u4e5f\u6ca1\u6709\u7edf\u8ba1\u663e\u8457 (p&gt;0.05)\u3002<\/p>\n<p>\u4e0d\u8fc7\u867d\u7136\u8fd9\u4e2a\u6d4b\u8bd5\u7684\u7ed3\u679c\u662f\u4e2d\u6027\u7684\uff0c\u8003\u8651\u5230\u6709\u4e00\u90e8\u5206\u7528\u6237\u7684\u786e\u9700\u6709\u67e5\u627e\u9ad8\u7aef\u623f\u6e90\u7684\u9700\u8981\uff0cAirbnb \u8fd8\u662f\u51b3\u5b9a\u628a\u6700\u9ad8\u641c\u7d22\u4ef7\u683c\u4ece$300\u6539\u6210\u4e86$1000\u3002\u90a3\u4e48\u5230\u5e95\u5b9e\u9a8c\u5e94\u8be5\u8fdb\u884c\u591a\u4e45\u5462\uff1f\u901a\u8fc7\u5404\u79cd\u590d\u6742\u7684\u7edf\u8ba1\u5206\u6790\uff0cAirbnb \u603b\u7ed3\u51fa\u4e86\u4e00\u5957\u52a8\u6001\u51b3\u5b9a\u8fb9\u754c(Dynamic decision boundary)\uff0c\u7efc\u5408\u8003\u8651p\u503c\u548c\u5b9e\u9a8c\u8fdb\u884c\u7684\u5929\u6570\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-05.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41572\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-05.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-05\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-05.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-05-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u5168\u9762\u7406\u89e3\u5b9e\u9a8c\u7ed3\u679c<\/span><\/h5>\n<p>\u901a\u5e38\u6765\u8bf4\uff0c\u9009\u5b9a\u4e00\u4e2a\u6216\u51e0\u4e2a\u6307\u6807(metrics)\u6765\u5206\u6790\u5b9e\u9a8c\u7ed3\u679c\uff0c\u4ee5\u514d\u4e3b\u89c2\u6311\u9009\u5b9e\u9a8c\u7ed3\u679c(cherry picking)\u3002\u4f46\u662f\u4ec5\u4ec5\u770b\u4e00\u4e2a\u6307\u6807\u4e5f\u662f\u4e0d\u884c\u7684\uff0c\u5f88\u5bb9\u6613\u5c31\u9519\u8fc7\u5168\u5c40\uff0c\u4e00\u53f6\u7795\u76ee\u3002\u6bd4\u5982 Airbnb \u505a\u8fc7\u4e00\u4e2a\u975e\u5e38\u5927\u7684\u6539\u52a8\uff0c\u5728\u7528\u6237\u641c\u7d22\u7684\u7ed3\u679c\u663e\u793a\u91cc\uff0c\u66f4\u52a0\u5f3a\u8c03\u623f\u6e90\u7684\u7167\u7247\u548c\u5728\u5730\u56fe\u4e0a\u663e\u793a\u7684\u5730\u70b9\u3002\u9879\u76ee\u975e\u5e38\u5927\uff0c\u5927\u5bb6\u90fd\u8ba4\u4e3a\u7ed3\u679c\u4f1a\u5f88\u597d\uff0c\u7528\u6237\u8c03\u7814\u663e\u793a\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-06.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41573\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-06.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-06\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-06.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-06-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0cAirbnb \u8fd8\u662f\u51b3\u5b9a\u5982\u5e38\u505a\u4e00\u4e0b A\/B \u6d4b\u8bd5\uff0c\u7136\u540e\u53d1\u73b0\u4e86\u95ee\u9898\uff1a\u7ed3\u679c\u57fa\u672c\u662f\u4e2d\u6027\u7684\u3002\u5e78\u597d Airbnb \u7684\u6570\u636e\u79d1\u5b66\u5bb6\u4eec\u5e76\u6ca1\u6709\u5c31\u6b64\u7ed3\u675f\uff0c\u76f8\u53cd\uff0c\u4ed6\u4eec\u770b\u4e86\u770b\u4e0d\u540c\u7684\u65b9\u9762\uff0c\u5305\u62ec\u5728\u4e0d\u540c\u6d4f\u89c8\u5668\u7684\u6548\u679c\uff0c\u53d1\u73b0 IE \u662f\u6700\u5927\u95ee\u9898\u6240\u5728\u3002\u5f88\u5feb\u8fdb\u4e00\u6b65\u53d1\u73b0\uff0c\u65b0\u4ea7\u54c1\u5728\u67d0\u4e9b\u8001\u7248\u672c\u7684 IE \u4e0a\u4f1a\u6709 bug\uff0c\u4ee5\u81f3\u4e8e\u9884\u8ba2\u7387\u4e86\u8d85\u8fc73%\u3002\u4fee\u590d\u4e86\u5728 IE \u4e0a\u7684 bug\u4e4b\u540e\uff0c\u7acb\u9a6c\u9884\u8ba2\u7387\u5c31\u53d8\u6210\u63d0\u9ad8\u8d85\u8fc72%\uff0c\u4e0e\u5176\u5b83\u6d4f\u89c8\u5668\u4e0a\u6548\u679c\u7c7b\u4f3c\u4e86\u3002\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u5178\u578b\u7684\u4f8b\u5b50\u3002\u5f88\u591a\u65f6\u5019\u770b\u5230\u4e2d\u6027\u7684\u5b9e\u9a8c\u6548\u679c\uff0c\u4e0d\u59a8\u6839\u636e\u4e0d\u540c\u7684\u7ef4\u5ea6\u8fdb\u884c\u7ec6\u5206\uff0c\u6bd4\u5982\u6d4f\u89c8\u5668\u3001\u540c\u5bb6\u3001\u7528\u6237\u7c7b\u578b\u7b49\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-07.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41574\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-07.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-07\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-07.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-07-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u95ee\u9898\uff1a Twitter 2015 \u5e74\u7528\u6237\u589e\u957f\u4e3a 11%\uff0c\u8fd9\u662f\u5426\u5b58\u5728\u589e\u957f\u7684\u5371\u673a\uff1f\u4e3a\u4ec0\u4e48\uff1f<\/span><\/h5>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-09.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41575\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-09.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-09\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-09.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-09-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u7ed3\u679c too good to be true<\/span><\/h5>\n<p>\u4e0d\u7ba1\u662f\u81ea\u5df1\u6253\u9020\u7684 A\/B \u6d4b\u8bd5\u7cfb\u7edf\uff0c\u8fd8\u662f\u4f7f\u7528\u7b2c\u4e09\u65b9\u7684\u7cfb\u7edf\uff0c\u90fd\u662f\u6709\u53ef\u80fd\u51fa\u95ee\u9898\u7684\u3002\u5982\u679c\u9ed8\u8ba4\u7cfb\u7edf\u90fd\u662f\u6709\u6548\u7684\u8bdd\uff0c\u6709\u65f6\u5019\u9ebb\u70e6\u5c31\u6765\u4e86\u3002\u6709\u65f6\u5019\u53ef\u80fd\u662f\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u51fa\u4e86\u95ee\u9898\uff0c\u6709\u65f6\u5019\u53ef\u80fd\u662f\u7cfb\u7edf\u672c\u8eab\u7684\u95ee\u9898\u3002\u6700\u7b80\u5355\u7684\u529e\u6cd5\u662f\u8dd1\u4e2a A\/A \u6d4b\u8bd5\uff0c\u4e5f\u5c31\u662f\u5b9e\u9a8c\u7ec4\u548c\u5bf9\u7167\u7ec4\u90fd\u662f\u4e00\u6837\u7684\u4ea7\u54c1\uff0c\u7136\u540e\u770b\u7cfb\u7edf\u7ed3\u679c\u600e\u4e48\u8bf4\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Airbnb \u505a\u8fc7\u4e00\u7cfb\u5217 A\/A \u6d4b\u8bd5\uff0c\u53d1\u73b0\u5728\u5b9e\u9a8c\u7ec4\u548c\u5bf9\u7167\u7ec4\u7684\u7528\u6237\u6570\u91cf\u57fa\u672c\u4e00\u81f4\u7684\u65f6\u5019\uff0c\u7cfb\u7edf\u662f\u6b63\u5e38\u5de5\u4f5c\u7684\uff0c\u663e\u793a\u4e2d\u6027\u7684\u7ed3\u679c\u3002\u4f46\u662f\u5f53\u5bf9\u7167\u7ec4\u7684\u7528\u6237\u8fdc\u8d85\u5b9e\u9a8c\u7ec4(75% vs. 25%)\u7684\u65f6\u5019\uff0c\u7ed3\u679c\u663e\u793a\u9ad8\u8fbe-15%\u7684\u504f\u5dee\u3002\u6700\u540e\u53d1\u73b0\u539f\u56e0\u5728\u4e8e\u5bf9\u7528\u6237\u7684\u8ffd\u8e2a\u95ee\u9898\uff0c\u5f88\u5927\u4e00\u90e8\u5206\u7528\u6237\u6ca1\u6709\u6b63\u5e38\u7684\u8bb0\u5f55\u5230\u5b9e\u9a8c\u7ec4\u91cc\u53bb\u3002\u672a\u5fc5\u6bcf\u4e00\u4e2a\u516c\u53f8\u90fd\u4f1a\u78b0\u5230\u5b8c\u5168\u4e00\u6837\u7684\u95ee\u9898\uff0c\u4e0d\u8fc7\u9002\u5f53\u7684\u8fdb\u884c A\/A \u6d4b\u8bd5\uff0c\u786e\u4fdd\u7cfb\u7edf\u6b63\u5e38\u5de5\u4f5c\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-10.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-41576\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-10.png\" alt=\"Data-Analysis-facebook-zouxin-wenda-10\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-10.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/07\/Data-Analysis-facebook-zouxin-wenda-10-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u636e\u9a71\u52a8\u7528\u6237\u589e\u957f\u7684\u524d\u63d0<\/span><\/h5>\n<p>\u9996\u5148\u9700\u8981\u6709\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u3002\u5176\u6b21\u5728\u521b\u4e1a\u521d\u671f\uff0c\u6240\u6709\u4eba\u90fd\u9700\u8981\u6709\u8fd9\u4e2a\u6982\u5ff5\u3002\u6700\u540e\u9700\u8981\u8981 infrastructure \u7684\u652f\u6301\uff0c\u8bf8\u5982 logging\uff0cdashboard\uff0cA\/B \u6d4b\u8bd5\u7cfb\u7edf\u7b49\u7684\u5efa\u7acb\u3002\u4f8b\u5982\uff1aUber \u7684 A\/B \u6d4b\u8bd5\u7cfb\u7edf\uff1a<\/p>\n<p><a href=\"http:\/\/eng.uber.com\/wp-content\/uploads\/2016\/05\/xp_platform_example.gif\" target=\"_blank\">http:\/\/eng.uber.com\/wp-content\/uploads\/2016\/05\/xp_platform_example.gif<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u95ee\u7b54\u73af\u8282<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h6>Q: \u6570\u636e\u5206\u6790\u7684\u7528\u6237\u91cf\u8fbe\u5230\u591a\u5c11\uff0c\u5206\u6790\u7ed3\u679c\u624d\u9760\u8c31\uff1f<\/h6>\n<p>A: \u901a\u5e38\u5bf9\u5927\u7684\u4e92\u8054\u7f51\u516c\u53f8\u6765\u8bf4\u662f\u767e\u4e07\u7ea7\u522b\uff0c\u5f53\u7136\u8fd9\u5bf9\u4e8e\u591a\u6570\u516c\u53f8\u662f\u6ca1\u6cd5\u6709\u8fd9\u4e48\u5927\u7684\u7528\u91cf\u7684\uff0c\u6240\u4ee5\u901a\u5e38\u60c5\u51b5\u4e0b\u6765\u8bf4\u9700\u8981\u770b\u4ea7\u54c1\u672c\u8eab\u7528\u6237\u91cf\u7684\u5927\u5c0f\uff0c\u4e2a\u4eba\u611f\u89c9\u4e00\u822c\u4e00\u4e07\u4ee5\u4e0a\u662f\u4e00\u4e2a\u57fa\u51c6\u3002\u5f53\u7136\u9664\u4e86\u7528\u6237\u91cf\u5927\u5c0f\u4ee5\u5916\u8fd8\u9700\u8981\u770b\u7edf\u8ba1\u68c0\u9a8c\u7684\u663e\u8457\u6027\uff0c\u4ee5\u53ca\u5b9e\u9a8c\u7684\u65f6\u95f4\u6765\u7efc\u5408\u8003\u8651\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5de5\u4f5c\u4e2d\u4e3b\u8981\u4f7f\u7528\u7684\u5206\u6790\u5de5\u5177\u662f\u4ec0\u4e48\uff1f\u9664\u4e86 Python, R, SQL\uff0c\u5e73\u65f6\u5de5\u4f5c\u4e2d\u662f\u5426\u8fd8\u6709\u66f4\u591a\u6216\u8005\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5de5\u5177\u4f7f\u7528\u8981\u6c42\uff1f<\/h6>\n<p>A: \u5de5\u4f5c\u4e2d\u6700\u4e3b\u8981\u4f7f\u7528\u7684\u5206\u6790\u5de5\u5177\u662f SQL, SQL \u548c SQL\u3002\u901a\u5e38 ad-hoc \u7684\u4e00\u4e9b\u5206\u6790\u57fa\u672c\u90fd\u662f SQL \u6765\u505a\uff0c\u5982\u679c\u6570\u636e\u91cf\u5927\u4e86\u4e4b\u540e\u901a\u5e38\u5c31\u662f Hive\uff0c\u4f46\u662f Hive \u57fa\u672c\u8bed\u6cd5\u8ddf SQL \u7684\u7c7b\u4f3c\u7684\u3002\u518d\u5c31\u662f\u7528 Python \u5199 pipeline\uff0c\u8fd9\u91cc\u9762 python\u7684\u4f5c\u7528\u662f\u5199\u4e00\u4e2a\u81ea\u52a8\u8dd1 SQL \u7684\u811a\u672c\uff0c\u6240\u4ee5\u5176\u5b9e\u8fd8\u662f\u5199 SQL\u3002\u9664\u6b64\u4e4b\u5916\u6570\u636e\u53ef\u89c6\u5316\u4e5f\u662f\u4e00\u4e2a\u6bd4\u8f83\u91cd\u8981\u7684\u65b9\u9762\uff0c\u901a\u5e38 Excel \u548c Tableau \u662f\u5f88\u6709\u6548\u7684\u4e24\u4e2a\u5de5\u5177\u3002\u4e5f\u6709\u4eba\u4f1a\u7528\u6765 R \u6216\u8005 Python \u6765\u505a\u6570\u636e\u53ef\u89c6\u5316\u8fd9\u4e00\u90e8\u5206\u3002\u603b\u4f53\u6765\u8bf4\u6700\u57fa\u672c\u4e5f\u6700\u91cd\u8981\u7684\u5de5\u5177\u5c31\u662f SQL\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: Facebook \u5982\u4f55\u901a\u8fc7\u65d7\u4e0b\u4e0d\u540c\u5e73\u53f0 (messenger, WhatsApp, Snapchat, Facebook Timeline) \u6536\u96c6\u3001\u7ba1\u7406\u548c\u4f7f\u7528\u540c\u4e00\u7528\u6237\u7684\u4fe1\u606f\u3002<\/h6>\n<p>A: \u5177\u4f53\u600e\u4e48\u6536\u96c6\u548c\u7ba1\u7406\u540c\u4e00\u7528\u6237\u7684\u4fe1\u606f\u4e0d\u592a\u6e05\u695a\u3002\u5982\u679c\u7528\u8fc7 Facebook \u548c Instagram \u7684\u8bdd\u5e94\u8be5\u4f1a\u53d1\u73b0\u5982\u679c\u5728 Facebook \u4e0a\u52a0\u4e86\u4e00\u4e2a\u597d\u53cb\uff0c\u540c\u65f6\u4f60\u4eec\u4e5f\u4e0a Instagram \u7684\u8bdd\uff0c\u90a3\u4e48\u4f1a\u6536\u5230\u63d0\u9192\u8bf4\u8981\u4e0d\u8981 follow \u4ed6\/\u5979\u7684 Instagram \u4e4b\u7c7b\u3002\u53e6\u5916 Snapchat \u4e0d\u662f Facebook \u65d7\u4e0b\u7684 \uff1a\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u4e00\u822c\u5982\u4f55\u9009\u62e9 A\/B testing \u7684 sample group<\/h6>\n<p>A: \u6d89\u53ca\u5230\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff0c\u9996\u5148\u662f\u9700\u8981\u8003\u8651 sample size\uff0c\u53ef\u80fd\u4e00\u5f00\u59cb\u662f 1%, \u7136\u540e\u589e\u52a0\u5230\u66f4\u5927\u6bd4\u5982 5%, 10%, 50% \u4e4b\u7c7b\u3002\u5176\u6b21\u662f\u9700\u8981\u8003\u8651\u5230\u4ea7\u54c1\u4f1a\u5f71\u54cd\u5230\u54ea\u4e00\u90e8\u5206\u7684\u7528\u6237\uff0c\u6bd4\u5982 iPhone \u6216\u8005 Android \u7528\u6237\uff0c\u6216\u8005\u662f\u53ea\u5f71\u54cd\u5230\u67d0\u4e00\u4e2a\u56fd\u5bb6\u7b49\u7b49\u3002\u6700\u540e\u662f\u9700\u8981\u8003\u8651\u5230 testing \u7684\u65f6\u95f4\uff0c\u6839\u636e\u4e0d\u540c\u4ea7\u54c1\u4e0d\u540c\u6d4b\u8bd5\u7684\u8981\u6c42\uff0c\u53ef\u80fd\u662f\u51e0\u5929\u6216\u8005\u51e0\u5468\u4e0d\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: Facebook \u6709\u4ec0\u4e48\u8457\u540d\u7684\u57fa\u4e8e\u6570\u636e\u7684 User Growth Campaign\uff1f<\/h6>\n<p>A: \u4e00\u4e2a\u4f8b\u5b50\u662f\u7528\u6237\u597d\u53cb\u63a8\u8350\u7cfb\u7edf\u3002\u89e3\u91ca\u4e00\u4e0b\u8fd9\u4e2a\u529f\u80fd\u5c31\u662f\u6839\u636e\u7528\u6237\u7684\u60c5\u51b5\u6765\u63a8\u8350\u597d\u53cb\uff0c\u53ef\u80fd\u5f88\u591a\u4eba\u975e\u5e38\u4e0d\u559c\u6b22\u8fd9\u4e2a\u529f\u80fd\uff0c\u6bd4\u5982\u8bf4\u4f1a\u89c9\u5f97\u63a8\u8350\u7684\u4eba\u4e0d\u662f\u5f88\u76f8\u5173\u554a\u6216\u8005\u63a8\u8350\u4e86\u73b0\u7537\u53cb\u7684\u524d\u5973\u53cb\u554a\u6216\u8005\u524d\u7537\u53cb\u7684\u73b0\u5973\u53cb\u554a\u4e4b\u7c7b\u3002\u5f53\u7136\u63a8\u8350\u7cfb\u7edf\u6709\u5f88\u591a\u63d0\u9ad8\u7684\u5730\u65b9\uff0c\u4f46\u603b\u4f53\u6765\u8bf4\u8fd9\u4e2a\u529f\u80fd\u662f\u975e\u5e38\u6210\u529f\u7684\u3002\u4e00\u65b9\u9762\u5728\u51e0\u5e74\u524d\u7684 F8 \u5927\u4f1a\u4e0a\u516c\u53f8\u4ecb\u7ecd\u8fc7\u5bf9\u65b0\u7528\u6237\u6765\u8bf4\uff0c\u5728\u521d\u671f\u8fbe\u5230\u67d0\u4e00\u6570\u91cf\u7684\u597d\u53cb\u6570\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u8fd9\u5176\u4e2d\u597d\u53cb\u63a8\u8350\u7cfb\u7edf\u5c31\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u529f\u80fd\uff0c\u7ed9\u7528\u6237\u7701\u4e86\u5f88\u591a\u4e8b\u3002\u53e6\u4e00\u65b9\u9762\u5728 Facebook \u63a8\u51fa\u8fd9\u4e2a\u529f\u80fd\u4e4b\u540e\uff0c\u522b\u7684\u5f88\u591a\u516c\u53f8\u4e5f\u6709\u7c7b\u4f3c\u7684\u529f\u80fd\uff0c\u6bd4\u5982 LinkedIn \u63a8\u8350 connection, Airbnb \u63a8\u8350\u623f\u95f4\u7b49\u7b49\u3002<\/p>\n<p>A: \u9996\u5148\u9700\u8981\u8003\u8651\u7684\u4ea7\u54c1\u7ec4\u8bbe\u7acb\u7684\u5177\u4f53\u76ee\u6807\u8ddf\u516c\u53f8\u7684\u603b\u4f53\u76ee\u6807\u662f\u4e0d\u662f\u76f8\u4e00\u81f4\u7684\uff0c\u5982\u679c\u63d0\u9ad8\u4e86\u8fd9\u4e2a\u4ea7\u54c1\u7684\u5177\u4f53\u76ee\u6807\uff0c\u4f46\u662f\u5bf9\u516c\u53f8\u603b\u4f53\u7684\u76ee\u6807\u5374\u6ca1\u6709\u5f71\u54cd\uff0c\u751a\u81f3\u662f\u53cd\u9762\u7684\u5f71\u54cd\uff0c\u90a3\u5c31\u9700\u8981\u8003\u8651\u4e00\u4e0b\u54ea\u91cc\u51fa\u4e86\u95ee\u9898\u4e86\u3002\u5176\u6b21\u662f\u8bbe\u5b9a\u4e86\u4e00\u4e2a\u5177\u4f53\u76ee\u6807\u4e4b\u540e\uff0c\u6700\u597d\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u575a\u6301\u8fd9\u4e2a\u76ee\u6807\uff0c\u800c\u4e0d\u662f\u7ecf\u5e38\u505a\u4e00\u4e9b\u6539\u52a8\uff0c\u5426\u5219\u7684\u8bdd\u4f1a\u5f71\u54cd\u5230\u6570\u636e\u5206\u6790\u7684\u6548\u7387\uff0c\u6bd4\u5982\u8bf4\u8981\u6784\u5efa\u65b0\u7684 dashboard\/report\/pipeline \u4e4b\u7c7b\u3002\u6700\u540e\u6bcf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u9700\u8981\u518d\u56de\u8fc7\u5934\u770b\u5177\u4f53\u4ea7\u54c1\u7ec4\u7684\u76ee\u6807\u8ddf\u516c\u53f8\u7684\u957f\u671f\u53d1\u5c55\u76ee\u6807\u662f\u4e0d\u662f\u4e00\u81f4\u7684\uff0c\u5305\u62ec back test \u4ee5\u53ca long term holdout \u7b49\u6d4b\u8bd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u4e00\u4e2a\u4f18\u79c0\u7684\u6570\u636e\u5206\u6790\u5e08\u5e94\u8be5\u5177\u6709\u54ea\u4e9b\u57fa\u672c\u529f\u548c\u7279\u8d28\uff1f\u4f18\u79c0\u7684\u6570\u636e\u5206\u6790\u8005\u548c\u5e73\u5eb8\u7684\u6570\u636e\u5206\u6790\u8005\u7684\u5dee\u8ddd\u5728\u54ea\u91cc\uff1f<\/h6>\n<p>A: \u4e00\u4e2a\u4f18\u79c0\u6570\u636e\u5206\u6790\u5e08\u5177\u5907\u7684\u57fa\u672c\u529f\u9996\u5148\u662f\u5728\u6280\u672f\u4e0a\u8fbe\u5230\u4e00\u5b9a\u7684\u8981\u6c42\uff0c\u5176\u6b21\u662f\u5bf9\u4ea7\u54c1\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\uff0c\u5305\u62ec\u4ea7\u54c1\u5f00\u53d1\u4ece\u5934\u5230\u5c3e\u7684\u6574\u4e2a\u6d41\u7a0b\uff0c\u8fd9\u662f\u57fa\u672c\u7684\u8981\u6c42\u3002\u90a3\u4e48\u8981\u6210\u4e3a\u4e00\u4e2a\u4f18\u79c0\u7684\u6570\u636e\u5206\u6790\u8005\uff0c\u6211\u89c9\u5f97\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\u80fd\u591f\u5bf9\u8eab\u8fb9\u7684\u4eba\u4ea7\u751f\u5f71\u54cd\u3002\u6bd4\u5982\u5bf9\u5de5\u7a0b\u5e08\u7684\u5f71\u54cd\uff0c\u8ba9\u4ed6\u4eec\u4e5f\u80fd\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u53d1\u73b0\u95ee\u9898\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u5177\u4f53\u5f00\u53d1\u4ea7\u54c1\u7684\uff0c\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\u662f\u975e\u5e38\u6df1\u523b\u7684\uff08\u901a\u5e38\u60c5\u51b5\u4e0b\u5bf9\u4ea7\u54c1\u548c\u7ec6\u8282\u7684\u7406\u89e3\u8981\u6bd4\u6570\u636e\u5206\u6790\u5e08\u6df1\u7684\u591a\uff09\u3002\u6240\u4ee5\u5982\u679c\u628a\u81ea\u5df1\u7684\u7ecf\u9a8c\u5206\u4eab\u7ed9\u5de5\u7a0b\u5e08\u3001\u4ea7\u54c1\u7ecf\u7406\u7b49\uff0c\u8ba9\u4ed6\u4eec\u4e00\u8d77\u5229\u7528\u6570\u636e\u6765\u5206\u6790\u95ee\u9898\u89e3\u51b3\u95ee\u9898\uff0c\u8fd9\u6837\u7684\u8bdd\u5bf9\u5f00\u53d1\u3001\u6539\u8fdb\u4ea7\u54c1\u662f\u975e\u5e38\u6709\u6548\u7684\uff0c\u4f1a\u6210\u4e3a\u4e00\u4e2a\u975e\u5e38\u4f18\u79c0\u7684\u6570\u636e\u5206\u6790\u5e08\uff08\u5411\u8fd9\u4e2a\u76ee\u6807\u52aa\u529b\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u6570\u636e\u5206\u6790\u5728\u4ea7\u54c1\u6539\u8fdb\u3001\u516c\u53f8\u51b3\u7b56\u5e94\u5f53\u724c\u4ec0\u4e48\u4f4d\u7f6e\uff0c\u5f53\u4e24\u8005\u51fa\u73b0\u4e86\u77db\u76fe\u7684\u65f6\u5019\u5982\u4f55\u89e3\u51b3\uff1f<\/h6>\n<p>A: \u901a\u5e38\u6765\u8bf4\u5bf9\u4e8e\u77ed\u671f\u76ee\u6807\u6765\u8bf4\u662f\u7531\u6570\u636e\u5206\u6790\u7684\u7ed3\u679c\u6765\u51b3\u5b9a\u7684\uff0c\u5f53\u7136\u524d\u63d0\u6570\u636e\u5206\u6790\u7684\u7ed3\u679c\u662f\u6b63\u786e\u6709\u6548\u7684\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\u4e00\u822c\u6765\u8bf4\u662f\u6570\u636e\u8bf4\u8bdd\u3002\u90a3\u4e48\u5bf9\u4e8e\u957f\u671f\u7684\u76ee\u6807\u6765\u8bf4\u6570\u636e\u5206\u6790\u7684\u4f5c\u7528\u4f1a\u5c0f\u4e00\u4e9b\uff0c\u66f4\u591a\u7684\u662f\u7531\u516c\u53f8\u7684\u51b3\u7b56\u5c42\u6765\u51b3\u5b9a\u6574\u4e2a\u65b9\u5411\u3002\u6bd4\u5982\u8bf4\u4e92\u8054\u7f51\u4ea7\u54c1\u4ece\u684c\u9762\u7aef\u5411\u79fb\u52a8\u7aef\u7684\u53d8\u5316\uff0c\u8fd9\u4e2a\u901a\u8fc7\u6570\u636e\u5206\u6790\u662f\u5f88\u96be\u4f53\u73b0\u51fa\u6765\u7684\uff0c\u56e0\u4e3a\u73b0\u6709\u7684\u6570\u636e\u4e0d\u4e00\u5b9a\u80fd\u8bf4\u660e\u5c06\u6765\u7684\u53d1\u5c55\uff0c\u5f53\u521d\u5927\u90e8\u5206\u4eba\u4f7f\u7528\u7535\u8111\uff0c\u4f46\u662f\u6700\u51e0\u5e74\u7528\u6237\u66f4\u591a\u8f6c\u5230\u624b\u673a\u7b49\u79fb\u52a8\u7aef\uff0c\u90a3\u4e48\u8fd9\u79cd\u60c5\u51b5\u662f\u5f88\u96be\u901a\u8fc7\u6570\u636e\u6765\u4f53\u73b0\u7684\uff0c\u8fd9\u4e2a\u65f6\u5019\u5c31\u9700\u8981\u770b\u51b3\u7b56\u5c42\u7684\u773c\u5149\u4e86\u3002\u6bd4\u5982\u8bf4\u4ece\u817e\u8baf\u7684\u91cd\u5fc3\u4ece QQ \u8f6c\u5230\u5fae\u4fe1\uff0cFacebook \u4ece\u684c\u9762\u7aef\u8f6c\u5230\u79fb\u52a8\u7aef\u8fd9\u79cd\u5927\u7684\u65b9\u5411\u8f6c\u53d8\uff0c\u4e2a\u4eba\u611f\u89c9\u6570\u636e\u5206\u6790\u8d77\u7684\u51b3\u5b9a\u6027\u4f5c\u7528\u90fd\u6bd4\u8f83\u5c0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5f53\u524d\u7845\u8c37\u6765\u8bf4\uff0c\u6570\u636e\u5206\u6790\u7684\u4e3b\u6d41\u8fd0\u7528\u573a\u666f\u5728\u54ea\u91cc\uff1f\u672a\u6765\u6570\u636e\u5206\u6790\u7684\u8d8b\u52bf\u662f\u600e\u6837\u7684\u3002<\/h6>\n<p>A: \u4e3b\u8981\u51e0\u4e2a\u573a\u666f\uff1a\u7b2c\u4e00\u662f\u5404\u79cd A\/B testing\uff0c\u8fd9\u662f\u7528\u5f97\u6700\u591a\u6700\u5e7f\u6cdb\u7684\u573a\u666f\uff0c\u4e5f\u5c31\u662f\u4ea7\u54c1\u6539\u53d8\u597d\u8fd8\u662f\u4e0d\u597d\uff0c\u90fd\u9700\u8981\u901a\u8fc7 A\/B testing \u6765\u51b3\u5b9a\u3002\u53e6\u5916\u4e00\u4e2a\u5c31\u662f\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u76d1\u63a7\u4e00\u4e9b\u5f02\u5e38\u60c5\u51b5\uff0c\u901a\u8fc7\u8fc7\u53bb\u7684\u8d8b\u52bf\u6765\u770b\u662f\u4e0d\u662f\u6709\u5f02\u5e38\u60c5\u51b5\uff0c\u6bd4\u5982\u8bf4\u8fc7\u53bb\u4e00\u5929\u6216\u8005\u4e00\u5468\u7528\u6237\u7a81\u7136\u589e\u52a0\u4e86 10% \u6216\u8005 \u51cf\u5c11\u4e86 10%\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u770b\u8fd9\u5230\u5e95\u662f\u6b63\u5e38\u7684\u6ce2\u52a8\u5462\uff0c\u8fd8\u662f\u67d0\u4e9b\u65b9\u9762\u51fa\u4e86\u95ee\u9898\u3002\u6700\u540e\u5c31\u662f\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u5bfb\u627e\u673a\u4f1a\uff0c\u6bd4\u5982\u4ea7\u54c1\u54ea\u4e9b\u5730\u65b9\u53ef\u4ee5\u6539\u8fdb\u4e4b\u7c7b\u3002\u672a\u6765\u6570\u636e\u5206\u6790\u7684\u4e00\u4e2a\u91cd\u8981\u7684\u8d8b\u52bf\u662f\u5982\u4f55\u4ece\u5927\u91cf\u7684\u6570\u636e\u91cc\u627e\u51fa\u6709\u7528\u7684\u4fe1\u606f\uff0c\u56e0\u4e3a\u73b0\u5728\u6570\u636e\u5b9e\u5728\u662f\u592a\u5927\u592a\u6742\u592a\u4e71\u592a\u5feb\u4e86\uff0c\u5982\u4f55\u4ece\u8fd9\u4e9b\u6570\u636e\u91cc\u6316\u6398\u51fa\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u53d8\u5f97\u975e\u5e38\u91cd\u8981\u3002\u53e6\u5916\u4e00\u65b9\u9762\u662f\u5982\u4f55\u6839\u636e\u4ea7\u54c1\u7684\u9700\u6c42\u5bfb\u627e\u65b0\u7684\u6570\u636e\u6765\u6e90\uff0c\u4e3a\u6539\u8fdb\u4ea7\u54c1\u670d\u52a1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u6570\u636e\u5206\u6790\u9879\u76ee\uff08\u6216\u4ea7\u54c1\uff09\u7684\u7814\u53d1\u8fc7\u7a0b\u4e2d\uff0c\u5206\u6790\u5e08\u548c\u4e1a\u52a1\u4eba\u5458\u6709\u54ea\u4e9b\u5408\u4f5c\uff1f<\/h6>\n<p>A: \u5982\u679c\u8fd9\u91cc\u9762\u7684\u4e1a\u52a1\u4eba\u5458\u6307\u7684\u662f\u4ea7\u54c1\u7ecf\u7406\u4ee5\u53ca\u5de5\u7a0b\u56e2\u961f\u7684\u8bdd\uff0c\u5408\u4f5c\u662f\u975e\u5e38\u7d27\u5bc6\u7684\u3002\u4e00\u4e2a\u5178\u578b\u7684\u7814\u53d1\u8fc7\u7a0b\u662f\u901a\u8fc7\u6570\u636e\u5206\u6790\u53d1\u73b0\u4ea7\u54c1\u67d0\u4e2a\u65b9\u9762\u6216\u8005\u6d41\u7a0b\u6709\u6539\u8fdb\u7684\u673a\u4f1a\uff0c\u7136\u540e\u4ea7\u54c1\u7ecf\u7406\u4ee5\u53ca\u5de5\u7a0b\u56e2\u961f\uff08\u7a0b\u5e8f\u5458\uff09\u6c9f\u901a\u662f\u5426\u53ef\u884c\uff0c\u5176\u4e2d\u53ef\u80fd\u8fd8\u4f1a\u6d89\u53ca\u5230\u8bbe\u8ba1\u4eba\u5458\u5bf9\u4ea7\u54c1\u7684\u6539\u8fdb\uff0c\u6700\u540e\u7531\u7a0b\u5e8f\u5458\u6765\u5b9e\u73b0\u9700\u6c42\u3002\u63a5\u4e0b\u6765\u518d\u901a\u8fc7\u5b9e\u9a8c\u6bd4\u5982 A\/B \u6d4b\u8bd5\u770b\u6548\u679c\uff0c\u6709\u9700\u8981\u7684\u8bdd\u4f1a\u6709\u591a\u6b21\u7684\u8fed\u4ee3\u3001\u6539\u8fdb\u3002\u6548\u679c\u597d\u7684\u8bdd\u90a3\u4e48\u5c31\u53ef\u4ee5\u53d1\u5e03\u65b0\u4ea7\u54c1\uff0c\u540c\u65f6\u540e\u7eed\u8fd8\u4f1a\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u8ffd\u8e2a\u4ea7\u54c1\u7684\u8868\u73b0 (performance)\uff0c\u6574\u4e2a\u6d41\u7a0b\u4e0b\u6765\u6570\u636e\u5206\u6790\u8ddf\u4ea7\u54c1\u7ecf\u7406\u3001\u8bbe\u8ba1\u3001\u7a0b\u5e8f\u5458\u90fd\u662f\u7d27\u5bc6\u76f8\u5173\u7684\u3002\u5982\u679c\u8bf4\u4e1a\u52a1\u4eba\u5458\u6307\u7684\u662f\u8fd0\u8425\u76f8\u5173\u7684\u8bdd\uff0c\u90a3\u57fa\u672c\u662f\u6ca1\u592a\u6709\u4ec0\u4e48\u4ea4\u96c6\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5bf9\u4e8e\u5c0f\u516c\u53f8\u3001\u5c0f\u884c\u4e1a\u6765\u8bf4\uff0c\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u6bcf\u5929\u7684\u65e5\u6d3b\u91cf\u4e5f\u5c31 10 \u4e07\u4e0a\u4e0b\uff0c\u8fd9\u6837\u60f3\u505a\u6570\u636e\u5206\u6790\uff0c\u5206\u6790\u7684\u7528\u6237\u91cf\u5e94\u8be5\u786e\u5b9a\u5230\u591a\u5c11\u5462\uff1f<\/h6>\n<p>A: \u5982\u679c\u662f\u505a A\/B \u6d4b\u8bd5\u7684\u8bdd\uff0c1 \u4e07\u4ee5\u4e0a\u7684\u7528\u6237\u91cf\u5dee\u4e0d\u591a\u662f\u4e0b\u9650\u4e86\uff0c\u518d\u5c11\u5982\u679c\u51e0\u5343\u7684\u8bdd\uff0c\u90a3\u9700\u8981\u6d4b\u8bd5\u7684\u5dee\u5f02\u975e\u5e38\u660e\u663e\u624d\u80fd\u591f\u6bd4\u8f83\u660e\u786e\u7684\u8bf4\u8fd9\u4e2a\u5dee\u5f02\u662f\u771f\u7684\u5dee\u5f02\u5462\u8fd8\u662f\u4e00\u4e9b\u80cc\u666f\u566a\u97f3\u3002<\/p>\n<p>\u5982\u679c\u662f\u505a\u7c7b\u4f3c\u6f0f\u6597\u5206\u6790\u6216\u8005\u7528\u6237\u8f6c\u5316\u56fe\u8fd9\u79cd\u7684\u8bdd\uff0c\u90a3\u4e48\u4e0a\u5343\u7684\u7528\u6237\u91cf\u5c31\u53ef\u4ee5\u5f00\u59cb\u6709\u8fd9\u4e2a\u6982\u5ff5\u4e86\u3002\u5f53\u7136\u9700\u8981\u6ce8\u610f\u7684\u662f\u6570\u636e\u5206\u6790\u662f\u6709\u5c40\u9650\u6027\u5728\u91cc\u9762\u7684\uff0c\u5c24\u5176\u5bf9\u4e8e\u4ea7\u54c1\u3001\u516c\u53f8\u53d1\u5c55\u521d\u671f\u6765\u8bf4\uff0c\u4e0d\u8981\u628a\u8fc7\u591a\u7684\u7cbe\u529b\u653e\u5728\u6570\u636e\u5206\u6790\u4e0a\u9762\u53bb\u8ffd\u6c42\u7edf\u8ba1\u663e\u8457\u4e4b\u7c7b\uff0c\u800c\u5e94\u8be5\u662f\u66f4\u591a\u7684\u6253\u78e8\u597d\u4ea7\u54c1\uff0c\u627e\u5230\u4ea7\u54c1\u5408\u9002\u7684\u5e02\u573a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u73b0\u5728\u7684\u5de5\u4f5c\u90fd\u662f SQL \u505a CRM \u7684 report\uff0c\u6709 adhoc \u6709 regular\uff0c\u4f46\u89c9\u5f97\u90fd\u6ca1\u4ec0\u4e48\u521b\u9020\u6027\uff0c\u5f88\u673a\u68b0\u6ca1\u524d\u9014\u554a\u3002\u3002\u3002\u8be5\u600e\u4e48\u5f80\u66f4\u504f solution \u65b9\u5411\u7684\u804c\u4f4d\u8df3\u5462\uff1f<\/h6>\n<p>A: \u9700\u8981\u6539\u8fdb\u7684\u65b9\u9762\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\u3002\u56e0\u4e3a\u6570\u636e\u5206\u6790\u7684\u6700\u7ec8\u76ee\u7684\u662f\u6539\u8fdb\u4ea7\u54c1\u672c\u8eab\uff0c\u6216\u8005\u8bf4\u8ba9\u66f4\u591a\u7684\u4eba\u4f7f\u7528\u4ea7\u54c1\u3002\u4e0d\u7ba1\u505a report \u4e5f\u597d adhoc \u4e5f\u597d\uff0c\u6570\u636e\u5206\u6790\u6700\u91cd\u8981\u7684\u7ed3\u679c\u662f\u8fd9\u4e9b\u5bf9\u4ea7\u54c1\u6709\u4ec0\u4e48\u610f\u4e49\uff0c\u6bd4\u5982\u63d0\u4f9b\u54ea\u4e9b\u53ef\u4ee5\u6539\u8fdb\u7684\u65b9\u9762\uff0c\u54ea\u4e2a\u6b65\u9aa4\u662f\u6709\u95ee\u9898\u7684\u7b49\u7b49\u3002\u4e3a\u4e86\u505a\u5230\u8fd9\u4e00\u70b9\u9996\u5148\u5c31\u9700\u8981\u5bf9\u4ea7\u54c1\u6709\u4e00\u4e2a\u5f88\u6df1\u523b\u7684\u4e86\u89e3\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u628a\u76ee\u5149\u96c6\u4e2d\u5728\u6570\u636e\u5206\u6790\u8fd9\u4e00\u70b9\u4e0a\u3002\u53e6\u5916\u8fd8\u53ef\u4ee5\u901a\u8fc7\u81ea\u5df1\u7684\u7279\u957f\u548c\u7ecf\u9a8c\u6765\u5f71\u54cd\u5408\u4f5c\u7684\u4eba\uff0c\u6bd4\u5982\u8bf4\u4ea7\u54c1\u7ecf\u7406\u3001\u7a0b\u5e8f\u5e08\u7b49\uff0c\u8ba9\u4ed6\u4eec\u4e5f\u80fd\u65b9\u4fbf\u7684\u4f7f\u7528\u6570\u636e\u6765\u5e2e\u52a9\u4ea7\u54c1\u5f00\u53d1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5728\u91d1\u878d\u573a\u666f\u4e2d\uff0c\u7531\u4e8e\u98ce\u9669\u7684\u6ede\u540e\u6027\uff0c\u5bfc\u81f4\u6d4b\u8bd5\u5468\u671f\u975e\u5e38\u957f\uff0c\u6709\u4ec0\u4e48\u65b9\u6cd5\u80fd\u8f83\u597d\u89e3\u51b3\u8fd9\u7c7b\u95ee\u9898\u5417\uff1f<\/h6>\n<p>A: \u603b\u6765\u8bf4\u8fd9\u662f\u7531\u4e8e\u884c\u4e1a\u7279\u6027\u51b3\u5b9a\u7684\uff0c\u57fa\u672c\u4e0a\u5f88\u96be\u6709\u4ec0\u4e48\u597d\u7684\u89e3\u51b3\u529e\u6cd5\u3002\u6211\u4e4b\u524d\u5728\u4fe1\u7528\u5361\u516c\u53f8\u505a\u98ce\u9669\u63a7\u5236\uff0c\u6bd4\u5982\u8bf4\u770b\u7528\u6237\u7684\u574f\u5e10\u7387\uff0c\u57fa\u672c\u4e0a\u90fd\u662f\u770b\u957f\u671f\u7684\u7ed3\u679c\uff0c\u6bd4\u5982\u8bf4 6 \u4e2a\u6708\uff0c\u4e00\u5e74\u6216\u8005\u4e24\u5e74\u8fd9\u79cd\u3002\u518d\u8003\u8651\u5230\u5f00\u59cb\u8bbe\u7f6e\u5b9e\u9a8c\u5bf9\u7167\u7ec4\uff0c\u6a21\u578b\u5f00\u53d1\u3001\u6570\u636e\u5206\u6790\u7684\u65f6\u95f4\uff0c\u8fd8\u6709\u4e4b\u540e\u770b\u6a21\u578b\u8868\u73b0 (performance) \u7684\u65f6\u95f4\uff0c\u6574\u4e2a\u8fc7\u7a0b\u5c31\u66f4\u52a0\u7684\u957f\u4e86\u3002\u5047\u8bbe\u662f\u770b 6 \u4e2a\u6708\u7684\u98ce\u9669\uff0c\u73b0\u5728\u5f00\u59cb\u8bbe\u7f6e\u5b9e\u9a8c\u5bf9\u7167\u7ec4\uff0c\u90a3\u4e48\u8981\u80fd\u770b\u5230\u7528\u6237\u7684\u8868\u73b0\u7684\u8bdd\u81f3\u5c11\u9700\u8981\u7b49\u5230 6 \u4e2a\u6708\u4e4b\u540e\uff0c\u518d\u5f00\u59cb\u82b1\u51e0\u4e2a\u6708\u534a\u5e74\uff08\u8fd9\u7b97\u6bd4\u8f83\u5feb\u7684\uff09\u505a\u6a21\u578b\u548c\u6570\u636e\u5206\u6790\uff0c\u4e4b\u540e\u518d\u7b49 6 \u4e2a\u6708\u770b\u7ed3\u679c\uff0c\u6240\u4ee5\u4e00\u4e2a\u9879\u76ee\u5b8c\u6574\u7684\u6d41\u7a0b\u4e0b\u6765\u90fd\u662f\u81f3\u5c11\u4e00\u4e24\u5e74\u7684\u3002\u57fa\u672c\u4e0a\u662f\u7531\u884c\u4e1a\u7279\u6027\u51b3\u5b9a\u7684\uff0c\u4e0d\u53ef\u80fd\u50cf\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u4e00\u4e9b\u9879\u76ee\u5468\u671f\u8fd9\u4e48\u5feb\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u60f3\u95ee\u600e\u4e48\u770b\u5f85 FB \u7528\u6237\u589e\u957f\u964d\u4f4e\uff0c\u539f\u751f\u5185\u5bb9\u5206\u4eab\u51cf\u7f13\uff0c\u7528\u6237\u6d41\u5411 Instagram \u7684\u60c5\u51b5\u5462\uff1f<\/h6>\n<p>A: \u9996\u5148\u6839\u636e\u6bcf\u5e74\u7684\u516c\u5f00\u6570\u636e\u6765\u770b FB \u7528\u6237\u7684\u589e\u957f\u5e76\u6ca1\u6709\u964d\u4f4e\uff0c\u5f53\u7136\u8fd9\u4e2a\u589e\u957f\u901f\u5ea6\u662f\u4e0d\u53ef\u80fd\u4e00\u76f4\u6301\u7eed\u589e\u957f\u5341\u51e0\u5e74\uff0c\u56e0\u4e3a\u4e16\u754c\u4e0a\u4e00\u5171\u5c31\u90a3\u4e48\u591a\u4eba\u3002\u81f3\u4e8e\u539f\u751f\u5185\u5bb9\u5206\u4eab\u51cf\u7f13\uff0c\u8fd9\u4e2a\u7684\u786e\u6709\u4e00\u4e9b\u8fd9\u6837\u7684\u62a5\u9053\uff0c\u4e2a\u4eba\u611f\u89c9\u5bf9\u4e8e Social network \u6765\u8bf4\u57fa\u672c\u90fd\u4f1a\u6709\u8fd9\u6837\u7684\u8d8b\u52bf\uff0c\u6bd4\u5982\u8bf4\u5341\u51e0\u5e74\u524d\u6700\u5f00\u59cb\u5927\u5bb6\u7528 Myspace\uff0c\u7136\u540e Facebook \u51fa\u6765\u4e4b\u540e\u5927\u5bb6\u89c9\u5f97\u8fd9\u4e2a\u6bd4\u8f83\u9177\u5c31\u90fd\u4f7f\u7528 Facebook \u4e86\uff0c\u968f\u540e\u6709 Instagram, Snapchat \u7b49\u7684\u51fa\u73b0\uff0c\u7528\u6237\u53c8\u6709\u4e00\u90e8\u5206\u8f6c\u5230\u8fd9\u4e9b\u3002\u56fd\u5185\u7684\u4e92\u8054\u7f51\u5e02\u573a\u57fa\u672c\u4e5f\u6709\u8fd9\u4e2a\u4e00\u8d8b\u52bf\uff0c\u6bd4\u5982\u5341\u51e0\u5e74\u524d\u6211\u4e0a\u5927\u5b66\u7684\u65f6\u5019\u6821\u5185\u7f51\u4e5f\u5c31\u662f\u540e\u6765\u7684\u4eba\u4eba\u7f51\u975e\u5e38\u7684\u706b\u7206\uff0c\u540e\u6765\u5fae\u4fe1\u51fa\u6765\u4e4b\u540e\u5927\u5bb6\u4e00\u7a9d\u8702\u7684\u6d8c\u5230\u4e86\u5fae\u4fe1\u3002<\/p>\n<p>\u5bf9\u4e8e\u8fd9\u79cd\u60c5\u51b5\u6765\u8bf4\uff0c\u5c31\u516c\u53f8\u9886\u5bfc\u5c42\u7684\u52a8\u4f5c\u6765\u770b\u4e00\u4e2a\u5e94\u5bf9\u65b9\u6cd5\u5c31\u662f\u901a\u8fc7\u6536\u8d2d\uff0c\u6bd4\u5982 Instagram \u548c Whatsapp \u90fd\u88ab\u6536\u8d2d\u4e86\uff0c\u6240\u4ee5\u5982\u679c\u8bf4\u6709\u5185\u5bb9\u6d41\u5411 Instagram \u7684\u8bdd\u90a3\u662f\u6ca1\u4ec0\u4e48\u592a\u5927\u7684\u95ee\u9898\u7684\u3002\u6b64\u5916\u6839\u636e\u516c\u5f00\u7684\u62a5\u9053\uff0c\u5bf9\u6536\u8d2d Snapchat \u4e5f\u662f\u6709\u8fc7\u5174\u8da3\u7684\uff0c\u53ea\u662f\u6700\u540e\u6ca1\u6709\u8c08\u6210\u3002\u7b2c\u4e8c\u4e2a\u5e94\u5bf9\u5c31\u662f\u516c\u53f8\u81ea\u5df1\u9700\u8981\u6301\u7eed\u5f00\u53d1\u65b0\u7684\u4ea7\u54c1\u3002\u6bd4\u5982\u8bf4\u5fae\u4fe1\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u817e\u8baf\u5e76\u6ca1\u6709\u56e0\u4e3a\u6709 QQ \u7684\u5b58\u5728\u5c31\u4e00\u76f4\u628a\u76ee\u5149\u5c40\u9650\u5728\u8fd9\u4e0a\u9762\uff0c\u800c\u662f\u4ece\u81ea\u5df1\u5185\u90e8\u6253\u7834\uff0c\u5f00\u53d1\u51fa\u4e86\u5fae\u4fe1\u8fd9\u6b3e\u795e\u7ea7\u4ea7\u54c1\u3002\u56e0\u4e3a\u5bf9\u4e92\u8054\u7f51\u4ea7\u54c1\u4e1a\u8bf4\uff0c\u5982\u679c\u505c\u6b65\u4e0d\u524d\u4e0d\u4fdd\u6301\u6539\u53d8\u7684\u8bdd\uff0c\u90a3\u4e48\u7ec8\u7a76\u662f\u4f1a\u88ab\u522b\u4eba\u6253\u7834\u8d85\u8fc7\u7684\u3002\u4e0e\u5176\u8fd9\u6837\u4e0d\u5982\u81ea\u5df1\u5f00\u53d1\u51fa\u65b0\u7684\u4ea7\u54c1\u6765\u8d85\u8fc7\u539f\u6765\u7684\u4ea7\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: 2B \u7684\u4e1a\u52a1\u6709\u6210\u719f\u7684\u6570\u636e\u5206\u6790\u9a71\u52a8\u5ba2\u6237\u7684\u6848\u4f8b\u4e48\uff1f<\/h6>\n<p>A: \u4e00\u65f6\u60f3\u4e0d\u8d77\u6765\u6709\u7279\u522b\u5178\u578b\u7684\u6848\u4f8b\uff0c\u611f\u89c9\u6bd4\u8f83\u63a5\u8fd1\u4e00\u70b9\u662f Uber\u3002\u867d\u7136 Uber \u7684\u6700\u7ec8\u76ee\u7684\u662f\u7ed9\u6253\u8f66\u7684\u4eba\u63d0\u4f9b\u670d\u52a1\uff0c\u4f46\u662f\u4ed6\u4eec\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u7b56\u7565\u662f\u901a\u8fc7\u5148\u6253\u5f00\u5927\u91cf\u7684\u53f8\u673a\u7684\u5e02\u573a\u3002\u56e0\u4e3a\u53f8\u673a\u6570\u91cf\u4e0a\u6765\u4e4b\u540e\uff0c\u9996\u5148\u662f\u5927\u5bb6\u4f1a\u53d1\u73b0\u6253\u8f66\u7684\u7b49\u5f85\u65f6\u95f4\u4f1a\u53d8\u5f97\u975e\u5e38\u77ed\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u53f8\u673a\u4e4b\u95f4\u7684\u7ade\u4e89\u53d8\u5f97\u66f4\u5f3a\uff0c\u66f4\u5bb9\u6613\u63d0\u4f9b\u4f18\u8d28\u7684\u670d\u52a1\uff0c\u6240\u4ee5\u5ba2\u6237\u7684\u4f53\u9a8c\u4f1a\u6709\u4e00\u4e2a\u5927\u5927\u7684\u63d0\u9ad8\u3002\u53e6\u5916\u4e00\u4e2a\u4f8b\u5b50\u5927\u5bb6\u53ef\u4ee5\u5173\u6ce8\u4e00\u4e0b\u56fd\u5185\u7684\u4e00\u4e2a\u516c\u53f8\u6536 GrowingIO\uff0c\u662f LinkedIn \u524d business analytics \u8001\u5927\u56de\u56fd\u521b\u7acb\u7684 startup\uff0c\u4ed6\u4eec\u4e3b\u8981\u505a\u7684\u662f\u7ed9\u516c\u53f8\u63d0\u4f9b\u6570\u636e\u57cb\u70b9\u3001\u5206\u6790\u7684\u670d\u52a1\uff0c\u5927\u5bb6\u53ef\u4ee5\u5173\u6ce8\u4e00\u4e0b\uff0c\u6211\u89c9\u5f97\u4ed6\u4eec\u957f\u671f\u6765\u770b\u662f\u4f1a\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u53d1\u5c55\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u80fd\u5206\u4eab\u4e00\u4e0b\u5728\u5de5\u4f5c\u4e2d\u5404\u9879\u4efb\u52a1\u7684\u65f6\u95f4\u5360\u6bd4\u4f8b\u5417\uff1f<\/h6>\n<p>A: \u8fd9\u4e2a\u6839\u636e\u4e0d\u540c\u7684\u65f6\u95f4\u6bb5\u4f1a\u6709\u4e0d\u540c\u3002 \u5982\u679c\u662f\u5728\u5b9a\u671f\u505a\u89c4\u5212\u7684\u65f6\u5019\uff0c\u4f1a\u6709\u5f88\u591a\u8ddf\u4ea7\u54c1\u7ec4\u5176\u4ed6\u4eba\u5458\u7684\u6c9f\u901a\uff0c\u6bd4\u5982\u8bf4\u4ea7\u54c1\u7ecf\u7406\u3001\u5de5\u7a0b\u4eba\u5458\u3001\u8bbe\u8ba1\u7b49\uff0c\u5927\u6982 50% \u7684\u65f6\u95f4\u7684\u6837\u5b50\u3002\u53e6\u5916\u4e00\u534a\u7684\u65f6\u95f4\u5c31\u662f\u628a\u4e4b\u524d\u4e00\u6bb5\u65f6\u95f4\u7684\u5206\u6790\u6574\u7406\u603b\u7ed3\u4e00\u4e0b\uff0c\u901a\u8fc7\u8fd9\u4e9b\u7ed3\u679c\u6765\u627e\u5230\u4e0b\u4e00\u4e2a\u9636\u6bb5\u7684\u4ea7\u54c1\u9700\u8981\u6539\u8fdb\u3001\u96c6\u4e2d\u8d44\u6e90\u7684\u5730\u65b9\u3002\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u7684\u8bdd\uff0c\u90a3\u57fa\u672c\u662f\u5927\u6982 20% \u7684\u65f6\u95f4\u7528\u6765\u8ddf\u4ea7\u54c1\u7ec4\u5176\u4ed6\u4eba\u5458\u6c9f\u901a\uff0c\u5269\u4e0b 80% \u7684\u65f6\u95f4\u505a\u5206\u6790\u3002<\/p>\n<p>\u505a\u5206\u6790\u7684\u65f6\u95f4\u91cc\u9762\u5927\u6982\u4e00\u534a\u662f\u4e00\u4e9b adhoc analysis\uff0c20%-30% \u505a\u4e00\u4e9b\u5bf9\u957f\u671f\u6765\u770b\u6709\u597d\u5904\u7684\u5de5\u4f5c\uff0c\u6bd4\u5982\u8bf4 pipeline \u7684\u5de5\u4f5c\u628a\u4e00\u4e9b\u8fc7\u7a0b\u81ea\u52a8\u5316\u3002\u8fd8\u6709\u4e00\u90e8\u5206\u65f6\u95f4\u5c31\u662f\u770b\u5df2\u6709\u7684\u4e00\u4e9b report\/dashboard\uff0c\u5305\u62ec\u76d1\u6d4b\u6709\u6ca1\u6709\u5f02\u5e38\u554a\uff0c\u4ea7\u54c1\u7684 performance \u662f\u5426\u7b26\u5408\u9884\u671f\u7b49\u7b49<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u8bf7\u95ee\u56fd\u5185\u54ea\u4e9b\u884c\u4e1a\u5bf9\u6570\u636e\u5206\u6790\u5e08\u9700\u6c42\u91cf\u7279\u522b\u5927\uff1f\u6e38\u620f\u884c\u4e1a\u600e\u4e48\u6837\uff1f<\/h6>\n<p>A: \u4e2a\u4eba\u4e86\u89e3\u7684\u6bd4\u8f83\u591a\u7684\u662f\u4e92\u8054\u7f51\u548c\u91d1\u878d\u884c\u4e1a\uff0c\u5f53\u7136\u8fd9\u4e2a\u662f\u6709 bias \u7684\uff0c\u56e0\u4e3a\u6211\u4e4b\u524d\u5728\u91d1\u878d\u884c\u4e1a\uff0c\u73b0\u5728\u5728\u4e92\u8054\u7f51\u884c\u4e1a\uff0c\u90a3\u4e48\u81ea\u7136\u8ba4\u8bc6\u7684\u8fd9\u4e24\u4e2a\u884c\u4e1a\u7684\u4eba\u4e5f\u4f1a\u6bd4\u8f83\u591a\uff0c\u56fd\u5185\u8054\u7cfb\u6211\u7684\u730e\u5934\u57fa\u672c\u4e5f\u662f\u8fd9\u4e24\u4e2a\u65b9\u9762\u7684\u3002\u6bd4\u5982\u8bf4\u4e00\u4e9b\u673a\u4f1a\u50cf\u963f\u91cc\uff0c\u652f\u4ed8\u5b9d\uff0c\u8682\u8681\u91d1\u670d\u7b49\uff0c\u8981\u4e48\u662f\u8ddf\u4e92\u8054\u7f51\u76f8\u5173\uff0c\u8981\u4e48\u662f\u8ddf\u91d1\u878d\u76f8\u5173\uff0c\u8981\u4e48\u5c31\u662f\u4e92\u8054\u7f51\u91d1\u878d\u3002\u81f3\u4e8e\u6e38\u620f\u884c\u4e1a\u7684\u8bdd\u5bf9\u4e8e\u56fd\u5185\u4e0d\u592a\u4e86\u89e3\uff0c\u7f8e\u56fd\u8fd9\u8fb9\u4e5f\u6709\u4e00\u4e9b\u76f8\u5173\u7684\u5de5\u4f5c\u804c\u4f4d\u3002\u4e0d\u8fc7\u4e2a\u4eba\u611f\u89c9\u603b\u4f53\u6765\u8bf4\u6700\u5927\u7684\u8fd8\u662f\u4e92\u8054\u7f51\u548c\u91d1\u878d\u8fd9\u4e24\u4e2a\u884c\u4e1a\uff0c\u6b64\u5916\u8fd8\u6709\u7ba1\u7406\u54a8\u8be2\u884c\u4e1a\u4e5f\u589e\u52a0\u4e86\u5f88\u591a\u6570\u636e\u5206\u6790\u76f8\u5173\u7684\u804c\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u4e00\u4e2a\u4f18\u5316\u76ee\u6807\u5bf9\u5e94\u7684\u53ef\u9a8c\u8bc1\u7684\u6539\u8fdb\u70b9\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u4e00\u4e2a\u7b80\u5355\u7684\u6ce8\u518c\u6307\u6807\uff0c\u9700\u8981\u8003\u8651\u6ce8\u518c\u754c\u9762\u7684\u5404\u4e2a\u56e0\u7d20\uff0c\u8fd8\u6709\u5f88\u591a\u5176\u4ed6\u56e0\u7d20\u3002\u8bf7\u95ee\u600e\u4e48\u786e\u5b9a\u5e94\u8be5\u9a8c\u8bc1\u54ea\u4e9b\u70b9\uff1f\u4ee5\u53ca\u5982\u4f55\u786e\u5b9a\u9a8c\u8bc1\u7684\u4f18\u5148\u7ea7\uff1f<\/h6>\n<p>A: \u9996\u5148\u9700\u8981\u8003\u8651\u7684\u662f\u505a\u4e00\u4e2a\u6574\u4e2a\u6d41\u7a0b\u7684\u6570\u636e\uff0c\u6bd4\u5982\u4ee5\u6ce8\u518c\u4e3a\u4f8b\uff0c\u6709\u591a\u5c11\u4eba\u5230\u8fd9\u4e2a\u9875\u9762\uff0c\u591a\u5c11\u4eba\u5f00\u59cb\u8fd9\u4e2a\u6d41\u7a0b\uff0c\u6bcf\u4e00\u6b65\u4e00\u76f4\u5230\u6700\u540e\u6709\u591a\u5c11\u4eba\u786e\u8ba4\u4e86\u6ce8\u518c\u6574\u4e2a\u8fc7\u7a0b\u3002\u4e4b\u540e\u770b\u4e00\u4e0b\u5404\u4e2a\u6b65\u9aa4\u7684\u8f6c\u5316\u7387\uff0c\u627e\u5230\u7279\u522b\u4f4e\u7684\u4e00\u4e2a\u6216\u8005\u6b65\u9aa4\u3002\u53e6\u5916\u8fd8\u53ef\u4ee5\u8ddf\u7c7b\u4f3c\u7684\u4ea7\u54c1\u7684\u5bf9\u6bd4\uff0c\u4e0d\u540c\u5730\u533a\u3001\u4e0d\u540c\u7528\u6237\u7684\u6bd4\u8f83\u7b49\u7b49\uff0c\u770b\u54ea\u4e00\u4e2a\u6b65\u9aa4\u7684\u8f6c\u5316\u7387\u76f8\u5bf9\u6765\u8bf4\u7279\u522b\u4f4e\uff0c\u90a3\u4e48\u8fd9\u5c31\u9700\u8981\u4f18\u5148\u8003\u8651\u7684\u5730\u65b9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u6570\u636e\u5206\u6790\u80fd\u7528\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u6216\u8005\u89c6\u9891\u5185\u5bb9\u5417\uff1f\u5982\u679c\u53ef\u4ee5\uff0c\u80fd\u5206\u522b\u4e3e\u4e2a\u4f8b\u5b50\u5417\uff1f<\/h6>\n<p>A: \u5173\u4e8e\u5fae\u4fe1\u516c\u4f17\u53f7\u6216\u8005\u89c6\u9891\u5185\u5bb9\u6211\u4e2a\u4eba\u6ca1\u6709\u4ec0\u4e48\u7ecf\u9a8c\uff0c\u516c\u4f17\u53f7\u4e5f\u662f\u524d\u6bb5\u65f6\u95f4\u624d\u521a\u5f00\u7684\u3002\u4e0d\u8fc7\u6211\u611f\u89c9\u8ddf\u4e92\u8054\u7f51\u4ea7\u54c1\u662f\u76f8\u901a\u7684\uff0c\u6700\u91cd\u8981\u7684\u4e00\u70b9\u8fd8\u662f retention retention retention\u3002\u521d\u671f\u7684\u65f6\u5019\u9700\u8981\u4fdd\u8bc1\u6709\u4e00\u4e2a\u597d\u4ea7\u54c1\uff0c\u6709\u597d\u7684\u5185\u5bb9\uff0c\u786e\u4fdd\u7528\u6237\u6765\u4e86\u4e4b\u540e\u4f1a\u7559\u4e0b\u6765\u7ee7\u7eed\u4fdd\u6301\u5173\u6ce8\u4f60\u7684\u5185\u5bb9\u3002\u5982\u679c\u6ca1\u6709\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u8bdd\uff0c\u90a3\u5f88\u6709\u53ef\u80fd\u62c9\u6765\u5f88\u591a\u65b0\u7528\u6237\uff0c\u4f46\u662f\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\u4ed6\u4eec\u53d1\u73b0\u5185\u5bb9\u6ca1\u6709\u4ec0\u4e48\u7279\u522b\u7684\uff0c\u90a3\u4e48\u63a5\u4e0b\u6765\u8981\u4e48\u5c31\u53d6\u6d88\u5173\u6ce8\uff0c\u8981\u4e48\u5c31\u4e0d\u518d\u6253\u5f00\u5185\u5bb9\u4e86\u3002\u6240\u4ee5\u6700\u5f00\u59cb\u9700\u8981\u5148\u628a\u5185\u5bb9\u505a\u597d\uff0c\u5728\u4fdd\u8bc1\u7559\u5b58\u7387\u7684\u57fa\u7840\u4e0a\u518d\u5f00\u59cb\u505a\u63a8\u5e7f\u3002\u5f53\u7136\u6211\u5bf9\u8fd9\u65b9\u9762\u7684\u4ea7\u54c1\u5e76\u4e0d\u592a\u719f\u6089\uff0c\u53ea\u662f\u6839\u636e\u5176\u5b83\u4e92\u8054\u7f51\u4ea7\u54c1\u7684\u7ecf\u9a8c\u7684\u4e00\u4e9b\u60f3\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u673a\u5668\u5b66\u4e60\u4e2d\u7684\u7b97\u6cd5\u5728\u6570\u636e\u5206\u6790\u4e2d\u7684\u5e94\u7528\u73b0\u72b6\u662f\u600e\u6837\u7684\uff0c\u6240\u5360\u6bd4\u91cd\u5927\u5417\uff1f\u4f1a\u4e0e\u4ea7\u54c1\u7684\u8bbe\u8ba1\u6302\u94a9\u5417\uff1f\u90b9\u8001\u5e08\u600e\u4e48\u770b\u673a\u5668\u5b66\u4e60\u5728\u6570\u636e\u5206\u6790\u4e2d\u7684\u524d\u666f<\/h6>\n<p>A: \u673a\u5668\u5b66\u4e60\u8ddf\u6570\u636e\u5206\u6790\u4e8c\u8005\u662f\u76f8\u5173\uff0c\u56e0\u4e3a\u673a\u5668\u5b66\u4e60\u7684\u7b97\u6cd5\u505a\u51fa\u6765\u6700\u7ec8\u7ec8\u8981\u770b\u7684\u662f\u5bf9\u4ea7\u54c1\u7684\u5f71\u54cd\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u6392\u5e8f\u7cfb\u7edf\uff0c\u6700\u7ec8\u8981\u770b\u5b83\u662f\u5426\u589e\u52a0\u4e86\u66f4\u591a\u7684\u7528\u6237\uff0c\u589e\u52a0\u4e86\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u3001\u589e\u52a0\u4e86\u7528\u6237\u7684\u7c98\u6027\u3002\u673a\u5668\u5b66\u4e60\u5bf9\u4ea7\u54c1\u7684\u5f71\u54cd\u6211\u89c9\u5f97\u662f\u957f\u671f\u6765\u770b\u80af\u5b9a\u662f\u4f1a\u975e\u5e38\u5927\u7684\uff0c\u6bd4\u5982\u8bf4 Facebook \u7684 Newsfeed\uff0c\u5b83\u4e0d\u662f\u6309\u65f6\u95f4\u6765\u6392\u5e8f\u7684\uff0c\u56e0\u4e3a\u6700\u8fd1\u53d1\u751f\u7684\u4e8b\u60c5\u4e0d\u4e00\u5b9a\u662f\u7528\u6237\u6700\u5173\u5fc3\u7684\u3002\u8fd9\u4e2a\u4ea7\u54c1\u4e0d\u7ba1\u5bf9\u516c\u53f8\u6765\u8bf4\u8fd8\u662f\u5bf9\u7528\u6237\u6765\u8bf4\u90fd\u662f\u6709\u597d\u5904\u7684\u3002\u6bd4\u5982\u8bf4\u516c\u53f8\u53ef\u4ee5\u6709\u5de8\u5927\u7684\u5e7f\u544a\u673a\u4f1a\u5728\u91cc\u9762\u3002\u5bf9\u7528\u6237\u6765\u8bf4\u53ef\u4ee5\u4f18\u5148\u770b\u5230\u673a\u5668\u5b66\u4e60\u6392\u5e8f\u51fa\u6765\u7684\u6700\u91cd\u8981\u3001\u7528\u6237\u6700\u611f\u5174\u8da3\u7684\u90a3\u90e8\u5206\u5185\u5bb9\u3002\u5f53\u7136\u8fd9\u4e2a\u673a\u5668\u5b66\u4e60\u7684\u7ed3\u679c\u6c38\u8fdc\u4e0d\u4f1a\u662f\u5b8c\u7f8e\u7684\uff0c\u9700\u8981\u4e0d\u505c\u7684\u6539\u8fdb\uff0c\u4e5f\u6b63\u56e0\u4e3a\u8fd9\u6837\u4e2a\u4eba\u4ee5\u4e3a\u5b83\u7684\u53d1\u5c55\u524d\u666f\u662f\u975e\u5e38\u597d\u7684\u3002\u8ddf\u4ea7\u54c1\u8bbe\u8ba1\u662f\u76f4\u63a5\u76f8\u5173\u7684\uff0c\u4e00\u822c\u6765\u8bf4\u673a\u5668\u5b66\u4e60\u8fd9\u4e00\u5757\u662f\u8ddf\u5de5\u7a0b\u7ec4\u5728\u4e00\u8d77\u7684\uff0c\u4e5f\u5c31\u662f\u7a0b\u5e8f\u5458\/\u7801\u5de5\u4eec\u4e00\u8d77\u7684\uff0c\u8ddf\u4ea7\u54c1\u7684\u8054\u7cfb\u975e\u5e38\u7d27\u5bc6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u7845\u8c37\u73b0\u5728\u6709\u54ea\u4e9b\u4e13\u95e8\u505a\u6570\u636e\u7684\u516c\u53f8\uff1f\u4e3b\u8981\u4e1a\u52a1\u662f\u4ec0\u4e48\u5462\uff1f<\/h6>\n<p>A: \u6700\u6709\u540d\u7684\u5e94\u8be5\u662f Palantir Technologies \u4e86\uff0c\u4e13\u95e8\u7ed9\u653f\u5e9c\u3001\u519b\u961f\u3001\u56fd\u9632\u90e8\u95e8\u63d0\u4f9b\u6570\u636e\u670d\u52a1\u7684\uff0c\u521b\u59cb\u4eba\u662f Paypal \u9ed1\u5e2e\u90a3\u51e0\u4e2a\u50cf Peter Thiel \u7b49\u7b49\u3002\u975e\u5e38\u6709\u610f\u601d\u7684\u4e00\u4e2a\u72ec\u89d2\u517d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5de5\u4f5c\u4e2d\u6709\u9047\u5230\u7528\u6237\u589e\u957f\/\u4ea7\u54c1\u6570\u636e\u5206\u6790\u7684KPI\u548c\u516c\u53f8sales business KPI\u4e0d\u540c\u7684\u60c5\u51b5\u3002\u60f3\u95ee\u90b9\u8001\u5e08\u6709\u6ca1\u6709\u9047\u5230\u8fc7\u7c7b\u4f3c\u7684\u60c5\u51b5\uff0c\u6709\u6ca1\u6709\u534f\u8c03\u7684\u65b9\u6cd5\uff1f<\/h6>\n<p>A: \u8fd9\u4e2a\u5728\u73b0\u5728\u7684\u516c\u53f8\u6ca1\u6709\u9047\u5230\u8fc7\uff0c\u56e0\u4e3a\u6211\u4eec\u4ea7\u54c1\u7ec4\u8fd9\u8fb9\u8ddf sales \u57fa\u672c\u662f\u6ca1\u4ec0\u4e48\u4ea4\u96c6\u7684\uff0c\u6240\u4ee5\u4e5f\u4e0d\u5b58\u5728 KPI \u6253\u67b6\u7684\u60c5\u51b5\u3002\u5728\u4e4b\u524d\u516c\u53f8\u6709 risk \u8ddf marketinng \u7684 KPI \u4e0d\u540c\u7684\u60c5\u51b5\u3002\u56e0\u4e3a risk \u90e8\u95e8\u7684\u4e00\u6307\u6807\u5c31\u662f\u7528\u6237\u7684\u98ce\u9669\u9ad8\u4f4e\uff0c\u4e5f\u5c31\u662f\u6700\u540e\u770b\u5230\u574f\u5e10\u7387\uff0c\u800c\u5bf9\u4e8e marketing \u6765\u8bf4\u6700\u91cd\u8981\u7684\u662f\u6709\u591a\u5c11\u65b0\u589e\u7528\u6237\uff0c\u8fd9\u4e24\u4e2a\u5f88\u591a\u65f6\u5019\u662f\u76f8\u7231\u76f8\u6740\u7684\u3002\u5982\u679c\u9700\u8981\u83b7\u53d6\u66f4\u591a\u7684\u65b0\u7528\u6237\u7684\u8bdd\uff0c\u90a3\u5f88\u6709\u53ef\u80fd\u5c31\u8981\u964d\u4f4e\u98ce\u63a7\u7684\u6807\u51c6\uff0c\u574f\u5e10\u7387\u5c31\u4e0a\u53bb\u4e86\u3002\u5982\u679c\u8981\u63a7\u5236\u574f\u5e10\u7387\u5728\u4e00\u4e2a\u8f83\u4f4e\u7684\u6c34\u51c6\u7684\u8bdd\uff0c\u90a3\u4e48\u83b7\u53d6\u65b0\u7528\u6237\u7684\u96be\u5ea6\u5c31\u52a0\u5927\u4e86\uff0c\u56e0\u4e3a\u6bd5\u7adf\u53ea\u6709\u90a3\u4e48\u4f18\u8d28\u7528\u6237\u5728\u5916\u9762\uff0c\u8981\u4e48\u7528\u9ad8\u6210\u672c\u83b7\u53d6\u65b0\u7684\u4f18\u8d28\u7528\u6237\uff0c\u6bd4\u5982\u8bf4\u5404\u79cd promotion\uff0c\u8981\u4e48\u5c31\u53ea\u80fd\u964d\u4f4e\u98ce\u63a7 (underwriting) \u7684\u6807\u51c6\u4e86\u3002\u78b0\u5230\u8fd9\u79cd\u60c5\u51b5\u7684\u8bdd\u57fa\u672c\u6839\u6570\u636e\u5206\u6790\u5173\u7cfb\u5c31\u4e0d\u662f\u592a\u5927\u4e86\uff0c\u4e3b\u8981\u662f\u8001\u5927\u4eec\u8bf4\u4e86\u7b97\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u8bf7\u95ee\u6570\u636e\u5206\u6790\u5e08\u4ece\u957f\u8fdc\u6765\u770b\u4f1a\u53d6\u4ee3\u4f20\u7edf\u7684user \u00a0\u548c user testing\u5417\uff1f<\/h6>\n<p>A: \u6211\u89c9\u5f97\u6682\u65f6\u6765\u770b\u662f\u6ca1\u6cd5\u53d6\u4ee3\u7684\uff0c\u56e0\u4e3a\u6570\u636e\u5206\u6790\u66f4\u4fa7\u91cd\u5728\u4ea7\u54c1\u8fd9\u4e00\u5757\uff0c\u800c user research \u6216\u8005 user testing \u66f4\u4fa7\u91cd\u5728\u7528\u6237\u8fd9\u4e00\u5757\u3002\u867d\u7136\u5bf9\u4ea7\u54c1\u7684\u5206\u6790\u53ef\u4ee5\u4e86\u89e3\u5230\u4e00\u4e9b\u7528\u6237\u7684\u60f3\u6cd5\uff0cuser research \u8fd8\u662f\u66f4\u76f4\u63a5\u4e00\u70b9\uff0c\u6bd4\u5982\u8bf4\u7528\u6237\u7684\u60f3\u6cd5\u8fd9\u79cd\u662f\u5f88\u96be\u901a\u8fc7\u4ea7\u54c1\u672c\u8eab\u7684\u5206\u6790\u6765\u53d1\u73b0\u7684\u3002\u518d\u8005 user research \u8fd8\u6709\u53ef\u80fd\u53d1\u73b0\u4e00\u4e9b\u65b0\u7684\u9886\u57df\uff0c\u4e5f\u662f\u5bf9\u73b0\u6709\u4ea7\u54c1\u5206\u6790\u7684\u4e00\u4e2a\u8865\u5145\u3002\u6240\u4ee5\u4e2a\u4eba\u611f\u89c9\u51e0\u5e74\u4e4b\u5185\u662f\u6ca1\u6cd5\u53d6\u4ee3\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u8bf7\u95ee\u6709\u6ca1\u6709\u6570\u636e\u5206\u6790\u76f8\u5173\u7684\u4e13\u4e1a\u4e66\u7c4d\u6216\u8005\u4e66\u7c4d\u63a8\u8350\u5462\uff1f<\/h6>\n<p>A: \u9996\u5148\u53ef\u4ee5\u53c2\u8003\u7edf\u8ba1\u57fa\u672c\u7684\u4e1c\u897f\uff0c\u8bf4\u5b9e\u8bdd\u6211\u81ea\u5df1\u6ca1\u6709\u770b\u8fc7\u4ec0\u4e48\u8ddf\u6570\u636e\u5206\u6790\u76f8\u5173\u7684\u4e13\u4e1a\u4e66\u7c4d\uff0c\u53ea\u662f\u5b66\u8fc7\u4e00\u4e9b\u7edf\u8ba1\u7684\u4e1c\u897f\u3002\u81f3\u4e8e\u6570\u636e\u5206\u6790\u76f8\u5173\u7684\u53ef\u4ee5\u63a8\u8350\u7684\u8bdd\u9996\u5148\u53ef\u4ee5\u53c2\u8003\u4e00\u4e0b\u7ba1\u7406\u54a8\u8be2\u65b9\u9762\u7684\u6848\u4f8b\uff0c\u4ece\u8fd9\u91cc\u9762\u627e\u627e\u7075\u611f\uff0c\u6bd4\u5982 Case in Point\u3002\u5176\u6b21\u9664\u4e86\u4e66\u7c4d\u4ee5\u5916\u8fd8\u53ef\u4ee5\u53c2\u8003\u4e00\u4e9b\u7f51\u4e0a\u7684\u4fe1\u606f\uff0c\u6bd4\u5982\u77e5\u4e4e\u4e5f\u597d\u4e00\u4e9b\u5fae\u4fe1\u516c\u4f17\u53f7\u4e5f\u597d\uff0c\u90fd\u53ef\u4ee5\u627e\u5230\u4e00\u4e9b\u5f88\u4e0d\u9519\u7684\u8d44\u6e90\uff0c\u6709\u65f6\u5019\u77e5\u8bc6\u7cfb\u7edf\u66f4\u65b0\u4f1a\u6bd4\u770b\u4e66\u66f4\u5feb\u4e00\u70b9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u8bf7\u95ee\u77e5\u9053\u4e00\u4e9b\u5728\u5b66\u672f\u673a\u6784\u5e94\u7528\u6570\u636e\u5206\u6790\u7684\u6848\u4f8b\u5417\uff1f\u6bd4\u5982\u79d1\u5b66\u8ba1\u91cf\u6216\u8005\u6570\u636e\u7ba1\u7406\u4e00\u7c7b\u7684<\/h6>\n<p>A: \u5bf9\u5b66\u672f\u754c\u4e0d\u592a\u4e86\u89e3\u5177\u4f53\u7684\u6848\u4f8b\uff0c\u4e0d\u8fc7\u5c31\u6211\u6240\u77e5\u73b0\u5728\u5f88\u591a\u5546\u5b66\u9662\u53d1 paper \u4ec0\u4e48\u7684\u4e5f\u662f\u6709\u6570\u636e\u652f\u6301\u7684\u8bdd\u4f1a\u66f4\u5bb9\u6613\u53d1\u597d\u6742\u5fd7\u4e00\u4e9b\uff0c\u522b\u7684\u50cf\u8ba1\u91cf\u76f8\u5173\u7684\u5b66\u79d1\u4e5f\u6709\u5f88\u591a\u90fd\u8981\u7528\u5230\u6570\u636e\u5206\u6790\uff0c\u7b97\u662f\u4e00\u4e2a\u8d8b\u52bf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u80fd\u5206\u4eab\u4e00\u4e0b\u56fd\u5185\u6216\u8005\u56fd\u5916\u6570\u636e\u5206\u6790\u8fd9\u4e2a\u884c\u4e1a\u804c\u4e1a\u53d1\u5c55\u7684\u60c5\u51b5\u5417\uff0c\u6bd4\u5982\u4ec0\u4e48\u884c\u4e1a\/\u516c\u53f8\u4f1a\u8bbe\u7f6e\u4e13\u804c\u7684\u6570\u636e\u5206\u6790\u804c\u4f4d\uff0c\u53d1\u5c55\u60c5\u51b5\u5982\u4f55\u5462?<\/h6>\n<p>A: \u9996\u5148\u8bb2\u8bb2\u5728\u7f8e\u56fd\u8fd9\u8fb9\u7684\u53d1\u5c55\uff0c\u57fa\u672c\u4e0a\u804c\u4f4d\u7a7a\u7f3a\u662f\u633a\u591a\u7684\uff0c\u4e3b\u8981\u662f\u96c6\u4e2d\u5728\u4e92\u8054\u7f51\u548c\u91d1\u878d\u884c\u4e1a\uff0c\u73b0\u5728\u7ba1\u7406\u54a8\u8be2\u884c\u4e1a\u76f8\u5173\u7684\u804c\u4f4d\u4e5f\u8d8a\u6765\u8d8a\u591a\uff0c\u81f3\u5c11\u8fd1\u671f\u51e0\u5e74\u6765\u770b\u53d1\u5c55\u60c5\u51b5\u8fd8\u662f\u76f8\u5f53\u4e0d\u9519\u7684\uff08\u5f53\u7136\u6ca1\u6cd5\u8ddf\u7801\u5de5\u6bd4\u4e86\uff09\u3002\u56fd\u5185\u7684\u8bdd\u4e5f\u662f\u96c6\u4e2d\u5728\u4e92\u8054\u7f51\u548c\u91d1\u878d\u884c\u4e1a\uff0c\u6bd4\u5982\u963f\u91cc\u3001\u8682\u8681\u7b49\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5728\u7528\u6237\u63a8\u8350\u4e0a\uff0c\u5982\u4f55\u89e3\u51b3\u591a\u4e2a\u4e0d\u540c\u573a\u666f\u63a8\u8350\u95ee\u9898\uff0c\u573a\u666f\u53ef\u80fd\u4f1a\u975e\u5e38\u591a\uff0c\u51e0\u5341\u4e2a\uff0c\u51e0\u767e\u4e2a\uff0c\u4e0a\u5343\u6570\u4e07\u3002<\/h6>\n<p>A: \u5bf9\u7528\u6237\u63a8\u8350\u7cfb\u7edf\u7684\u5f00\u53d1\u4e0d\u719f\uff0c\u4e2a\u4eba\u611f\u89c9\u662f\u9488\u5bf9\u4e0d\u540c\u573a\u666f\uff0c\u53ef\u4ee5\u628a\u573a\u666f\u4f5c\u4e3a\u4e00\u4e2a\u8f93\u5165 (input)\uff0c\u8fd9\u6837\u6765\u8fbe\u5230\u6bcf\u4e2a\u573a\u666f\u6709\u9488\u5bf9\u6027\u7684\u63a8\u8350\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u6570\u636e\u5206\u6790\u8ddf\u4ea7\u54c1\u7ecf\u7406\u7684\u914d\u5408\u662f\u600e\u6837\u7684\uff1f\u76ee\u524d\u5f88\u591a\u4e92\u8054\u7f51\u516c\u53f8\u90fd\u8fd8\u6ca1\u6709\u6570\u636e\u5206\u6790\u5e08\uff0c\u5728\u6709\u6570\u636e\u5206\u6790\u5e08\u7684\u516c\u53f8\uff0c\u6570\u636e\u5206\u6790\u5e08\u548c\u4ea7\u54c1\u7684\u5408\u4f5c\u65b9\u5f0f\u4e5f\u4e0d\u662f\u5f88\u6e05\u6670\u3002<\/h6>\n<p>A: \u4e0d\u540c\u7684\u4ea7\u54c1\u6216\u8005\u4e0d\u540c\u7684\u7ec4\u4f1a\u6709\u533a\u522b\uff0c\u4e5f\u8981\u8003\u8651\u5230\u4ea7\u54c1\u7ecf\u7406\u548c\u505a\u6570\u636e\u5206\u6790\u5bf9\u4ea7\u54c1\u4ee5\u53ca\u6570\u636e\u7684\u7406\u89e3\u3002\u901a\u5e38\u6765\u8bf4\u4e8c\u8005\u662f\u5408\u4f5c\u7684\u5173\u7cfb\uff0c\u4e00\u4e2a\u6bd4\u8f83\u7406\u60f3\u7684\u5408\u4f5c\u6d41\u7a0b\u662f\u6570\u636e\u5206\u6790\u5e08\u57fa\u4e8e\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u53d1\u73b0\u4ea7\u54c1\u53ef\u4ee5\u6539\u8fdb\u7684\u5730\u65b9\uff0c\u540c\u65f6\u4ea7\u54c1\u7ecf\u7406\u4e5f\u61c2\u6570\u636e\uff0c\u8fd9\u6837\u6c9f\u901a\u8d77\u6765\u66f4\u987a\u7545\u3002\u5f53\u7136\u5177\u4f53\u5230\u5b9e\u9645\u5de5\u4f5c\u4e2d\u4f1a\u6709\u533a\u522b\uff0c\u6bd4\u5982\u8bf4\u5982\u679c\u4ea7\u54c1\u7ecf\u7406\u6bd4\u8f83\u8d44\u6df1\u7684\u8bdd\u53ef\u80fd\u66f4\u591a\u7684\u662f\u4ea7\u54c1\u7ecf\u7406\u63d0\u51fa\u9700\u6c42\uff0c\u7136\u540e\u6570\u636e\u5206\u6790\u5e08\u6765\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u3002\u53cd\u8fc7\u6765\u5982\u679c\u6570\u636e\u5206\u6790\u5e08\u6bd4\u8f83\u8d44\u6df1\u7684\u8bdd\uff0c\u90a3\u4e48\u53ef\u80fd\u4f1a\u66f4\u72ec\u7acb\u4e00\u70b9\uff0c\u4e0d\u592a\u7406\u4f1a\u4ea7\u54c1\u7ecf\u7406\u7684\u95ee\u9898\u3002\u603b\u4f53\u6765\u8bf4\u6bd4\u8f83\u7406\u60f3\u7684\u72b6\u51b5\u662f\u4e8c\u8005\u4e92\u76f8\u5408\u4f5c\uff0c\u540c\u65f6\u5bf9\u5bf9\u65b9\u7684\u9886\u57df\u4e5f\u6709\u4e00\u5b9a\u7684\u7406\u89e3\uff0c\u4fbf\u4e8e\u6c9f\u901a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u5982Facebook\u4e00\u5f00\u59cb\u6ca1\u90a3\u4e48\u591a\u7684\u7528\u6237\u91cf\uff0c\u53ea\u6709\u54c8\u4f5b\u5b66\u751f\u65f6\u6570\u636e\u5206\u6790\u8fd8\u80fd\u7528\u5417\uff1f\u6570\u636e\u5206\u6790\u662f\u53ea\u80fd\u5728\u7528\u6237\u91cf\u5341\u4e07\u4ee5\u4e0a\u65f6\u624d\u80fd\u53d1\u6325\u6700\u5927\u4f5c\u7528\u5417\uff1f<\/h6>\n<p>A: \u5728\u4ea7\u54c1\u7528\u6237\u91cf\u975e\u5e38\u5c11\u7684\u60c5\u51b5\u4e0b\uff0c\u53ea\u9700\u8981\u505a\u975e\u5e38\u975e\u5e38\u57fa\u672c\u7684\u6570\u636e\u5206\u6790\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u6765\u4f7f\u7528\u4ea7\u54c1\u4e4b\u540e\u662f\u5426\u7559\u4e0b\u6765\u3002\u5176\u5b83\u7684\u6bd4\u5982 A\/B test \u4e5f\u597d\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u627e\u673a\u4f1a\u4e5f\u597d\u90fd\u662f\u4e0d\u9700\u8981\u7684\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6d89\u53ca\u5230\u5f88\u591a\u6210\u672c\uff0c\u5c24\u5176\u662f\u65f6\u95f4\u4e0a\u7684\u6210\u672c\u5bf9\u4ea7\u54c1\u521d\u671f\u7684\u5feb\u901f\u8fed\u4ee3\u662f\u6709\u5bb3\u7684\u3002\u53ea\u6709\u5728\u7528\u6237\u91cf\u8fbe\u5230\u4e00\u5b9a\u9636\u6bb5\u4e4b\u540e\uff0c\u624d\u9700\u8981 A\/B test \u4e4b\u7c7b\u7684\u4ecb\u5165\uff0c\u4ee5\u8fbe\u5230\u6570\u636e\u5206\u6790\u7684\u6700\u5927\u4f5c\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u4e00\u5bb6\u4e92\u8054\u7f51\u516c\u53f8\u7684\u6570\u636e\u5206\u6790\u56e2\u961f\u5e94\u5360\u8fd9\u5bb6\u516c\u53f8\u5458\u5de5\u7684\u6bd4\u91cd\u662f\u591a\u5927\u5462\uff1f\u5bf9\u4e8e\u5c0f\u578b\u521d\u521b\u516c\u53f8\uff0c\u6570\u636e\u5206\u6790\u56e2\u961f\u662f\u5fc5\u8981\u7684\u5417\uff1f<\/h6>\n<p>A: \u6211\u89c9\u5f97\u7406\u60f3\u7684\u6bd4\u4f8b\u662f\u8fd9\u6837\u7684\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\uff0c\u4e00\u5230\u4e24\u4e2a\u6570\u636e\u5206\u6790\uff0c10-20 \u4e2a\u5de5\u7a0b\u5e08\uff0c\u4ee5\u53ca\u4e00\u4e2a\u8bbe\u8ba1\u65b9\u9762\u7684\u3002\u5bf9\u4e8e\u5c0f\u578b\u521d\u521b\u516c\u53f8\u6765\u8bf4\uff0c\u5e76\u4e0d\u9700\u8981\u6570\u636e\u5206\u6790\u56e2\u961f\uff0c\u800c\u662f\u56e2\u961f\u91cc\u6bcf\u4e00\u4e2a\u4eba\u90fd\u5e94\u8be5\u61c2\u4e00\u4e9b\u6700\u57fa\u672c\u7684\u6570\u636e\u5206\u6790\uff08\u50cf\u4e0a\u4e00\u6761\u63d0\u5230\u7684\uff0c\u8fd9\u65f6\u5019\u7684\u6570\u636e\u5206\u6790\u4e5f\u4e0d\u9700\u8981\u592a\u590d\u6742\uff09\uff0c\u7136\u540e\u901a\u8fc7\u8fd9\u4e9b\u57fa\u672c\u7684\u5206\u6790\u628a\u63e1\u4e00\u4e2a\u5927\u7684\u65b9\u5411\u5c31\u53ef\u4ee5\u4e86\u3002\u50cf A\/B test \u8fd9\u79cd\u66f4\u591a\u7684\u662f\u8fdb\u884c\u4e00\u4e9b\u4f18\u5316\u8fd9\u79cd\uff0c\u5bf9\u4e8e\u5c0f\u578b\u521d\u521b\u516c\u53f8\u6765\u8bf4\u662f\u6ca1\u6709\u5fc5\u8981\u751a\u81f3\u6709\u5bb3\u7684\u3002\u5982\u679c\u4ea7\u54c1\u7684\u6548\u679c\u9700\u8981\u505a A\/B test \u624d\u80fd\u770b\u51fa\u5dee\u5f02\u7684\u8bdd\uff0c\u90a3\u4e48\u7528\u6237\u589e\u957f\u53ef\u80fd\u4e5f\u662f\u5f88\u7f13\u6162\uff0c\u5bf9\u4e8e\u521d\u521b\u516c\u53f8\u6765\u8bf4\u662f\u5f88\u5371\u9669\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u505a\u6570\u636e\u5206\u6790\u5982\u679c\u60f3\u8fdbFacebook\u7684\u8bdd\uff0c\u60a8\u6709\u4ec0\u4e48\u5efa\u8bae\u5417\uff1f\u62db\u8058\u65f6\u770b\u91cd\u54ea\u4e9b\u6807\u51c6\u5462\uff1f\u6bd4\u5982\u8bf4\u53d1\u8bba\u6587\u53c2\u52a0\u6bd4\u8d5b\u4e4b\u7c7b\u7684\u3002\u5f55\u7528\u56fd\u5185\u7684\u5b66\u751f\u53ef\u80fd\u6027\u5927\u5417\uff1f<\/h6>\n<p>A: \u5982\u679c\u6307\u7684\u662f\u505a\u6570\u636e\u5206\u6790\u4e5f\u5c31\u662f analytics \u65b9\u9762\u7684\u8bdd\uff0c\u53d1\u8bba\u6587\u53c2\u52a0\u6bd4\u8d5b\u5305\u62ec\u7b97\u6cd5\u6bd4\u8d5b\uff0cKaggle \u4e4b\u7c7b\u7528\u5904\u662f\u4e0d\u5927\u7684\u3002\u6700\u91cd\u8981\u7684\u51e0\u4e2a\u65b9\u9762\uff0c\u4e00\u662f\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\uff0c\u6bd4\u5982\u8bf4\u7528\u4ec0\u4e48\u6307\u6807\u6765\u770b\u4ea7\u54c1\u7684\u597d\u574f\uff0c\u600e\u4e48\u8bbe\u8ba1\u5b9e\u9a8c\uff0c\u5982\u4f55\u5206\u6790\u5b9e\u9a8c\u7ed3\u679c\u7b49\u7b49\u3002\u4e8c\u662f\u6280\u672f\u65b9\u9762\u7684\uff0c\u8fd9\u4e2a\u6700\u4e3b\u8981\u7684\u5c31\u662f\u5199 SQL \u4e86\u3002\u53e6\u5916\u8fd8\u6709\u5c31\u662f\u4e00\u4e9b\u57fa\u672c\u7684\u6570\u5b66\u3001\u6982\u7387\u3001\u7edf\u8ba1\u65b9\u9762\u7684\u77e5\u8bc6\uff0c\u4ee5\u786e\u4fdd\u505a\u7684\u5206\u6790\u662f\u6b63\u786e\u7684\u3002\u5bf9\u4e8e\u4ece\u56fd\u5185\u76f4\u63a5\u8fc7\u6765\u7684\u673a\u4f1a\u76f8\u5bf9\u6bd4\u8f83\u5c0f\uff0c\u4e00\u662f\u56e0\u4e3a\u4e0d\u540c\u7684\u5de5\u4f5c\u73af\u5883\u3001\u6587\u5316\u7684\u5dee\u5f02\uff0c\u4e8c\u662f\u6d89\u53ca\u5230\u5de5\u4f5c\u7b7e\u8bc1\u7684\u95ee\u9898\u3002\u73b0\u5728\u5de5\u4f5c\u7b7e\u8bc1\uff08H1B)\u90fd\u662f\u9700\u8981\u62bd\u7b7e\u7684\uff0c\u4e5f\u7ed9\u56fd\u5185\u76f4\u63a5\u5e94\u8058\u7f8e\u56fd\u8fd9\u8fb9\u7684\u5de5\u4f5c\u5e26\u6765\u4e86\u5f88\u5927\u7684\u969c\u788d\uff0c\u6682\u65f6\u8fd8\u6ca1\u6709\u63a5\u89e6\u5230\u505a\u6570\u636e\u5206\u6790\u7684\u8fd9\u6837\u7684\u4f8b\u5b50\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u4f20\u7edf\u884c\u4e1a(\u96f6\u552e)\u7684\u533a\u57df\u9500\u552e\u7ecf\u7406\uff0c\u5e73\u65f6\u4e5f\u4f1a\u7528Excel\u5206\u6790\u81ea\u5df1\u7684\u9500\u552e\u6570\u636e\uff0c\u5982\u4f55\u8f6c\u884c\u5230\u4e92\u8054\u7f51\u4f01\u4e1a\u505a\u6570\u636e\u5206\u6790\u5462\uff1f\u662f\u4e0d\u662f\u53bb\u8bfb\u4e00\u4e2a\u4e13\u95e8\u7684\u7855\u58eb\u6bd4\u8f83\u597d\u5462\uff1f\u521a\u624d\u542c\u60a8\u8bb2\u7684\u5185\u5bb9\uff0c\u611f\u89c9\u5f88\u591a\u65b9\u6cd5\u90fd\u548c\u4f20\u7edf\u884c\u4e1a\u662f\u76f8\u901a\u7684\u3002\u5e94\u7528\u573a\u666f\u4e0d\u4e00\u6837\u3002<\/h6>\n<p>A: \u9996\u5148\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\u6280\u672f\u65b9\u9762\u9700\u8981\u4e00\u4e2a\u53d8\u5316\uff0c\u6700\u57fa\u672c\u7684 SQL \u662f\u9700\u8981\u4f1a\u7684\uff0cExcel \u662f\u80af\u5b9a\u4e0d\u591f\u7684\uff0c\u5176\u6b21\u522b\u7684\u8bf8\u5982\u4f1a Python \u4e4b\u7c7b\u4e5f\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u5982\u679c\u6709\u4e00\u4e9b\u5927\u6570\u636e\u65b9\u9762\u7684\u7ecf\u9a8c\u6bd4\u5982 Hive \u4e4b\u7c7b\u4e5f\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u4ece\u4f20\u7edf\u884c\u4e1a\u5230\u4e92\u8054\u7f51\u884c\u4e1a\u505a\u6570\u636e\u5206\u6790\u7684\u601d\u8def\u5e94\u8be5\u662f\u6709\u5f88\u591a\u76f8\u901a\u7684\u5730\u65b9\u7684\uff0c\u9700\u8981\u52a0\u5f3a\u7684\u66f4\u591a\u7684\u662f\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\uff0c\u6570\u636e\u6765\u6e90\u7684\u7406\u89e3\u3002\u81f3\u4e8e\u8bfb\u4e00\u4e2a\u4e13\u95e8\u7684\u7855\u58eb\u7684\u8bdd\u6211\u89c9\u5f97\u662f\u6ca1\u6709\u7279\u522b\u7684\u5fc5\u8981\uff0c\u5f53\u7136\u5982\u679c\u65f6\u95f4\u77ed\u89c1\u6548\u5feb\u7684\u8bdd\u53ef\u4ee5\u8003\u8651\uff0c\u53ef\u4ee5\u53c2\u8003\u4e00\u4e0b\u4ee5\u524d\u6bd5\u4e1a\u751f\u7684\u53bb\u5411\uff0c\u5982\u679c\u5f88\u5927\u4e00\u90e8\u5206\u90fd\u53bb\u4e86\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u8bdd\u90a3\u53ef\u4ee5\u8003\u8651\uff0c\u5982\u679c\u53ea\u6709\u5f88\u5c11\u4e00\u90e8\u5206\u751a\u81f3\u6ca1\u6709\u6bd5\u4e1a\u751f\u53bb\u8fd9\u4e2a\u884c\u4e1a\uff0c\u90a3\u5c31\u8981\u8c28\u614e\u8003\u8651\u4e86\u3002\u4f60\u53ef\u4ee5\u7528\u6570\u636e\u5206\u6790\u7684\u601d\u8def\u7814\u7a76\u4e00\u4e0b\u76f8\u5173\u9879\u76ee\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u9664\u4e86\u804c\u4e1a\u53d1\u5c55\u76f8\u5173\uff0c\u4ece\u4f60\u7684\u7ecf\u9a8c\u770b\uff0c\u6570\u636e\u5206\u6790(\u6216\u8005\u76f8\u5173\u7684\u5de5\u5177\u65b9\u6cd5)\u5728\u751f\u6d3b\u4e2d\u6709\u6ca1\u6709\u5e94\u7528\u7684\u573a\u666f\uff0c\u5e2e\u52a9\u4e2a\u4eba\u63d0\u9ad8\u6548\u7387, \u7406\u8d22\u4e4b\u7c7b\u3002<\/h6>\n<p>A: \u8fd9\u4e2a\u5b9e\u5728\u662f\u6ca1\u6709\u60f3\u5230\u4ec0\u4e48\u597d\u7684\u4f8b\u5b50\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6>Q: \u8bf7\u95ee\u5982\u4f55\u57f9\u517b\u81ea\u5df1\u6570\u636e\u5206\u6790\u7684\u601d\u7ef4\uff1f\u611f\u89c9\u6570\u636e\u5206\u6790\u9700\u8981\u6709\u5f88\u5168\u9762\uff0c\u903b\u8f91\u7684\u601d\u7ef4\uff1f<\/h6>\n<p>A: \u7684\u786e\u5982\u6b64\uff0c\u6570\u636e\u5206\u6790\u9700\u8981\u5f88\u5168\u9762\u3001\u903b\u8f91\u7684\u601d\u7ef4\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u8fd9\u8fb9\u6570\u636e\u5206\u6790\u62db\u7684\u5f88\u591a\u4eba\u5e76\u4e0d\u662f\u4ece\u7edf\u8ba1\u4e13\u4e1a\u8fc7\u6765\u7684\uff0c\u56e0\u4e3a\u4f20\u7edf\u6765\u8bf4\u7edf\u8ba1\u8ddf\u6570\u636e\u5206\u6790\u5b8c\u5168\u76f8\u5173\u7684\uff0c\u4f46\u5176\u5b9e\u4e0d\u5b8c\u5168\u662f\u8fd9\u6837\uff0c\u7edf\u8ba1\u5bf9\u6570\u636e\u5206\u6790\u6765\u8bf4\u66f4\u591a\u662f\u4e00\u4e2a\u57fa\u7840\uff0c\u8fd8\u9700\u8981\u770b\u5206\u6790\u7684\u601d\u8def\u3002<\/p>\n<p>\u5f88\u591a\u4ee5\u524d\u4e00\u4e9b\u7406\u5de5\u79d1\u7684\u6bd4\u5982\u8bf4\u5b66\u7269\u7406\u554a\u4e4b\u7c7b\u7684\u5728\u505a\u8fd9\u4e00\u5757\u3002\u6bd4\u5982\u8bf4\u4ee5\u524d\u8bfb PhD \u7684\u65f6\u5019\u4e00\u4e9b\u7814\u7a76\u95ee\u9898\u7684\u601d\u8def\u662f\u5f88\u6709\u6548\u7684\uff0c\u867d\u7136\u4e2d\u9014 quit \u4e86\uff0c\u4f46\u662f\u540e\u6765\u5de5\u4f5c\u7684\u65f6\u5019\u53d1\u73b0\u8fd9\u4e9b\u63d0\u51fa\u95ee\u9898\u89e3\u51b3\u95ee\u9898\u7684\u601d\u8def\u662f\u5f88\u76f8\u901a\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u81f3\u4e8e\u5982\u4f55\u57f9\u517b\u81ea\u5df1\u6570\u636e\u5206\u6790\u7684\u601d\u7ef4\uff0c\u6211\u89c9\u5f97\u6700\u6709\u6548\u7684\u529e\u6cd5\u662f\u53bb\u5ff5\u4e00\u4e2a PhD\uff08\u5f00\u4e2a\u73a9\u7b11\uff0c\u5ff5 PhD \u65f6\u95f4\u5b9e\u5728\u662f\u592a\u957f\u4e86\uff0c\u4e94\u516d\u5e74\u5c31\u8fc7\u53bb\u4e86\uff0c\u8fd8\u662f\u4e0d\u8981\u5ff5\u4e86\uff09\u3002<\/p>\n<p>\u6211\u5728\u4e4b\u524d\u7684\u4e00\u7bc7\u6587\u7ae0\u91cc\u63d0\u5230\u4e00\u4e2a\u4f8b\u5b50\uff0c\u4e5f\u5c31\u662f\u5728\u4f7f\u7528 google map \u7684\u65f6\u5019\uff0c\u5230\u4e86\u76ee\u7684\u5730\u4e4b\u540e\u4f1a\u663e\u793a\u76ee\u7684\u5730\u7684\u8857\u666f\uff0c\u90a3\u4e48\u8fd9\u4e2a\u65f6\u5019\u4f60\u5c31\u53ef\u4ee5\u95ee\u81ea\u5df1\u5f88\u591a\u95ee\u9898\uff0c\u6bd4\u5982\u8bf4\u4e3a\u4ec0\u4e48\u8981\u663e\u793a\u8857\u666f\uff0c\u9664\u4e86\u8857\u666f\u8fd8\u53ef\u4ee5\u663e\u793a\u4ec0\u4e48\uff1f\u6bd4\u5982\u663e\u793a\u9644\u8fd1\u7684\u505c\u8f66\u573a\uff1f\u90a3\u4e48\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u663e\u793a\u76ee\u7684\u5730\u7684\u8857\u666f\uff0c\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u663e\u793a\u9644\u8fd1\u7684\u505c\u8f66\u573a\uff0c\u5982\u679c\u6765\u6d4b\u8bd5\u54ea\u4e2a\u6548\u679c\u597d\u7b49\u7b49\u3002\u5c31\u8ddf\u5c0f\u5b69\u5b50\u4e00\u6837\u591a\u95ee\u51e0\u4e2a\u4e3a\u4ec0\u4e48\uff0c\u5e73\u65f6\u591a\u505a\u8fd9\u79cd\u601d\u7ef4\u8bad\u7ec3\u8fd8\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">\u6269\u5c55\u9605\u8bfb\uff1a<\/span><\/h5>\n<ul>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.uxren.cn\/?p=39990\" target=\"_blank\">\u3010UXRen\u516c\u5f00\u8bfe\u7b14\u8bb0\u3011\u5982\u4f55\u7528\u6570\u636e\u9a71\u52a8\u4ea7\u54c1\u548c\u8fd0\u8425\uff08\u5317\u4eac201609\u671f\uff09<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.uxren.cn\/?p=31301\" target=\"_blank\">\u3010UXRen\u8bd1#100\u3011\u5982\u4f55\u8bbe\u8ba1\u6570\u636e\u9a71\u52a8\u7684\u754c\u9762<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" 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\/>\n========================================<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u662f\u505a A\/B \u6d4b\u8bd5\u7684\u8bdd\uff0c1 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