{"id":44605,"date":"2016-09-18T11:00:59","date_gmt":"2016-09-18T03:00:59","guid":{"rendered":"http:\/\/uxren.cn\/?p=44605"},"modified":"2016-09-18T13:15:34","modified_gmt":"2016-09-18T05:15:34","slug":"%e3%80%90%e5%90%90%e6%a7%bd%e3%80%91%e4%b9%90%e9%ab%98%e4%b9%90%e5%9b%ad%ef%bc%8c%e4%bd%a0%e6%80%8e%e4%b9%88%e4%b8%8d%e6%83%b3%e6%83%b3%e5%b3%b0%e7%bb%88%e5%ae%9a%e5%be%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=44605","title":{"rendered":"\u3010\u5410\u69fd\u3011\u4e50\u9ad8\u4e50\u56ed\uff0c\u4f60\u600e\u4e48\u4e0d\u60f3\u60f3\u201c\u5cf0\u7ec8\u5b9a\u5f8b\u201d\uff1f"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44610\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-00.jpg\" alt=\"legoland-peak-end-rule-case-00\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-00.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-00-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4f5c\u8005\uff1aNeil Turner\uff08\u8bd1\u8005\uff1a\u9093\u4fca\u6770\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u6700\u8fd1\u548c\u5bb6\u4eba\u53bb\u4e86\u4e00\u6b21\u82f1\u56fd\u7684\u4e50\u9ad8\u4e50\u56ed\u3002\u4e50\u9ad8\u4e50\u56ed\u662f\u4e00\u4e2a\u5145\u6ee1\u4e50\u9ad8\u6a21\u578b\uff0cpick-n-mix\uff0c\u9a91\u884c\u7c7b\u7b49\u5a31\u4e50\u9879\u76ee\u7684\u4e3b\u9898\u516c\u56ed\uff0c\u8ddf\u5176\u4ed6\u4e3b\u9898\u4e50\u56ed\u76f8\u4f3c\uff1a\u6392\u4e00\u5929\u7684\u961f\uff0c\u5750\u4e0b\u8fc7\u5c71\u8f66\uff0c\u5fcd\u53d7\u8d35\u7684\u8ba9\u4f60\u6d41\u6cea\u7684\u98df\u7269\u548c\u7968\u4ef7\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-01.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44606\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-01.png\" alt=\"legoland-peak-end-rule-case-01\" width=\"606\" height=\"322\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-01.png 606w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-01-300x159.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u7136\u800c\uff0c\u4e50\u9ad8\u4e50\u56ed\u505a\u4e86\u4e00\u9879\u72ec\u4e00\u65e0\u4e8c\u7684\u4e3e\u52a8\uff08\u81f3\u5c11\u6211\u5728\u5176\u4ed6\u4e3b\u9898\u516c\u56ed\u90fd\u6ca1\u9047\u5230\u8fc7\uff09\uff1a\u6536\u53d6\u505c\u8f66\u8d39\uff0c\u4e0d\u662f\u51e0\u82f1\u9551\uff0c\u800c\u662f\u6574\u65745\u6b27\u5143\u6bcf\u5929\uff08\u65fa\u5b63\u6da8\u52308\u6b27\u5143\uff09\u3002\u76f8\u5f53\u4e8e\u6211\u53bb\u73a9\u4e86\u4e24\u5929\uff0c\u5c31\u767d\u767d\u591a\u7f3410\u6b27\u5143\u505c\u8f66\u8d39\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e50\u9ad8\u7684\u505c\u8f66\u8d39\u7b80\u76f4\u8ba9\u4eba\u7edd\u671b<\/span><\/h4>\n<p>\u8fd9\u4e24\u5929\u6211\u548c\u5bb6\u4eba\u6beb\u65e0\u7591\u95ee\u662f\u8fc7\u5f97\u975e\u5e38\u6109\u5feb\u7684\uff0c\u5230\u4e86\u7f34\u505c\u8f66\u8d39\u7acb\u9a6c\u5927\u715e\u98ce\u666f\u3002\u5b83\u4e0d\u5149\u662f\u8ba9\u6211\u611f\u89c9\u8fd9\u4e00\u523b\u96be\u53d7\uff0c\u8fd8\u964d\u4f4e\u4e86\u6211\u4eec\u7684\u6574\u4f53\u4f53\u9a8c\uff0c\u8fd9\u5c31\u662f\u6240\u8c13\u7684\u201c\u5cf0\u7ec8\u5b9a\u5f8b\u201d\uff1a\u6211\u4eec\u7684\u8bb0\u5fc6\u548c\u548c\u6574\u4f53\u4f53\u9a8c\u53d6\u51b3\u4e8e\u6700\u4f73\u4f53\u9a8c\u548c\u6700\u7cdf\u4f53\u9a8c\u4e24\u4e2a\u5cf0\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44607\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-02.png\" alt=\"legoland-peak-end-rule-case-02\" width=\"604\" height=\"279\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-02.png 604w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-02-300x139.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u7406\u8bba\u6765\u6e90\u4e8e\u6211\u4eec\u901a\u5e38\u53ea\u4f1a\u8bb0\u4f4f\u6574\u4f53\u4f53\u9a8c\u548c\u4e00\u77ac\u95f4\u7684\u611f\u53d7\uff0c\u800c\u4e0d\u4f1a\u8bb0\u4f4f\u5b9e\u9645\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u8fd9\u4e9b\u77ac\u95f4\u7684\u611f\u53d7\u504f\u5411\u4e8e\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u6700\u4f73\u548c\u6700\u7cdf\u4f53\u9a8c\u7684\u4e24\u4e2a\u9ad8\u6f6e\u70b9\uff0c\u4ee5\u53ca\u8fc7\u7a0b\u7684\u6700\u540e\u4e00\u523b\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5f88\u591a\u65c5\u6e38\u7684\u5dee\u8bc4\u90fd\u4f1a\u96c6\u4e2d\u5728\u67d0\u4e00\u70b9\u4e0a\uff0c\u5982\u623f\u95f4\u810f\u4e71\uff0c\u670d\u52a1\u6001\u5ea6\u95ee\u9898\u7b49\u3002\u7279\u522b\u7684\u4f53\u9a8c\u80fd\u4ea7\u751f\u9ad8\u6f6e\u70b9\uff0c\u4ece\u800c\u5f71\u54cd\u4e00\u4e2a\u4eba\u7684\u8bb0\u5fc6\u548c\u5bf9\u4f53\u9a8c\u7684\u8bc4\u4ef7\u3002\u800c\u4e50\u9ad8\u7684\u505a\u6cd5\u6070\u6070\u662f\u53cc\u91cd\u7684\u81f4\u547d\u4f24\uff1a<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h6><span style=\"color: #3366ff;\">\u4e0d\u5149\u5236\u9020\u4e86\u4f53\u9a8c\u7684\u8d1f\u9762\u5cf0\u503c\uff0c\u8fd8\u5f62\u6210\u4e86\u6301\u7eed\u6027\u7684\u5f71\u54cd\u3002<\/span><\/h6>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u9996\u5e2d\u7814\u7a76\u5458\u3001\u8bfa\u8d1d\u5c14\u5956\u83b7\u5f97\u8005\u3001\u5fc3\u7406\u5b66\u5bb6\u4e39\u5c3c\u5c14\u00b7 \u5361\u7eb3\u66fc\uff08 Daniel Kahneman\uff09 \u9a8c\u8bc1\u4e86\u8fd9\u4e2a\u5fc3\u7406\u5b66\u7684\u8bba\u70b9\uff1a\u5cf0\u503c\u2014\u7ec8\u70b9\u89c4\u5219\uff08peak-end rule)\uff1a\u4eba\u7c7b\u5bf9\u4e8e\u4e00\u6bb5\u7ecf\u5386\u7684\u603b\u4f53\u4f53\u9a8c\u53d6\u51b3\u4e8eTA\u5bf9\u8fd9\u6bb5\u7ecf\u5386\u4e2d\u4e24\u4e2a\u5173\u952e\u70b9\u7684\u4f53\u9a8c\u611f\u53d7\u7684\u5e73\u5747\u503c\uff1b\u8fd9\u4e24\u4e2a\u5173\u952e\u70b9\u5206\u522b\u662f\u611f\u53d7\u6700\u5f3a\u70c8\u7684\u77ac\u95f4\uff08\u5cf0\u503c\uff09\u548c\u7ec8\u70b9\u77ac\u95f4\u7684\u611f\u53d7\uff08\u7ec8\u70b9\uff09\u3002\u7ecf\u5386\u7684\u65f6\u95f4\u957f\u77ed\u4e0e\u603b\u4f53\u4f53\u9a8c\u7a0b\u5ea6\u6ca1\u6709\u5173\u7cfb\uff0c\u8fd9\u4e2a\u7406\u8bba\u53eb\u505a\u201c\u5bf9\u6301\u7eed\u65f6\u95f4\u7684\u5ffd\u7565\u201d\uff08duration neglect)\u3002\u4e8c\u5341\u5e74\u7684\u6301\u7eed\u7814\u7a76\u8868\u660e\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/charts-peak-end-average-500px-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44416\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/charts-peak-end-average-500px-02.png\" alt=\"charts-peak-end-average-500px-02\" width=\"500\" height=\"238\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/charts-peak-end-average-500px-02.png 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/charts-peak-end-average-500px-02-300x143.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u5cf0\u503c\u2014\u7ec8\u70b9\u89c4\u5219\u4e0d\u4ec5\u4ec5\u80fd\u591f\u9a8c\u8bc1\u75bc\u75db\u4f53\u9a8c\uff0c\u5b83\u8fd8\u80fd\u591f\u5e94\u7528\u5728\u5176\u4ed6\u7684\u9886\u57df\uff0c\u5305\u62ec\u6109\u60a6\u4f53\u9a8c\u3002\u5f53\u7136\uff0c\u4f53\u9a8c\u611f\u53d7\u4e5f\u53ef\u4ee5\u540c\u65f6\u5305\u542b\u79ef\u6781\u7684\u548c\u6d88\u6781\u7684\u4f53\u9a8c\u77ac\u95f4\u3002\u4e0b\u56fe\u6240\u793a\uff0cy\u8f74\u4ee3\u8868\u7740\u79ef\u6781\u7684\u548c\u6d88\u6781\u7684\u4f53\u9a8c\u503c\uff0c\u8fd9\u7c7b\u56fe\u8868\u79f0\u4e3a\u201c\u4f53\u9a8c\u8d70\u52bf\u56fe\u201d\uff08experience profile)\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/experience-profile-500px-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44417\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/experience-profile-500px-03.png\" alt=\"experience-profile-500px-03\" width=\"498\" height=\"365\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/experience-profile-500px-03.png 498w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/experience-profile-500px-03-300x220.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><\/p>\n<p><em>\u6211\u4eec\u901a\u5e38\u53ea\u4f1a\u8bb0\u4f4f\u6574\u4f53\u4f53\u9a8c\u548c\u4e00\u77ac\u95f4\u7684\u611f\u53d7<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u6709\u4e50\u9ad8\u8fd9\u4e2a\u53cd\u9762\u6559\u6750\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u201c\u5cf0\u7ec8\u5b9a\u5f8b\u201d\u4e3a\u81ea\u5df1\u521b\u9020\u4f18\u52bf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u7ec8\u4e8e\u9ad8\u6f6e<\/span><\/h4>\n<p>\u5982\u6447\u6eda\u4e50\u961f\u5728\u6f14\u5531\u4f1a\u6700\u540e\u8868\u6f14\u4ed6\u4eec\u6700\u597d\u7684\u6b4c\u66f2\uff0c\u201c\u5cf0\u7ec8\u5b9a\u5f8b\u201d\u7684\u6700\u4f73\u5b9e\u8df5\u5c31\u662f\u628a\u9ad8\u6f6e\u653e\u5728\u7ec8\u70b9\u3002\u6211\u4eec\u5fc5\u987b\u8981\u60f3\u5230\u7528\u6237\u6700\u540e\u4e00\u523b\u7684\u4f53\u9a8c\u5e76\u628a\u5b83\u505a\u5230\u6700\u597d\u3002<\/p>\n<p>\u4f8b\u5982\uff1a\u628a\u9000\u51fa\u767b\u5f55\u7684\u9875\u9762\u505a\u7684\u975e\u5e38\u7cbe\u7f8e\uff1b\u786e\u4fdd\u7ebf\u4e0a\u8d2d\u7269\u7684\u7528\u6237\u4e5f\u80fd\u62e5\u6709\u597d\u7684\u6536\u8d27\u4f53\u9a8c\u3002\u6211\u4e2a\u4eba\u6700\u559c\u6b22Wiggle\uff08\u82f1\u56fd\u7684\u4e00\u5bb6\u8fd0\u52a8\u7c7b\u5728\u7ebf\u5546\u5e97\uff09\uff0c\u4ed6\u4eec\u6bcf\u6b21\u9001\u8d27\uff0c\u90fd\u4f1a\u5728\u5305\u88f9\u91cc\u585e\u4e00\u5305\u5c0f\u7cd6\uff0c\u7528\u751c\u871c\u7684\u65b9\u5f0f\u6765\u7ed3\u675f\u6bcf\u4e00\u6b21\u4f53\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u96c6\u4e2d\u7cbe\u529b\u5728\u77ac\u95f4\u4f53\u9a8c<\/span><\/h4>\n<p>\u9274\u4e8e\u7528\u6237\u5728\u4f53\u9a8c\u4e2d\u7684\u77ac\u95f4\u611f\u53d7\uff0c\u9ad8\u6548\u7684\u505a\u6cd5\u662f\u8d44\u6e90\u96c6\u4e2d\u6765\u521b\u9020\u4e00\u523b\u7f8e\u597d\u7684\u77ac\u95f4\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u628a\u8d44\u6e90\u5206\u6563\u5728\u5168\u7a0b\u3002\u5f53\u7136\uff0c\u8fd9\u4e0d\u662f\u610f\u5473\u7740\u6574\u4f53\u4f53\u9a8c\u4e0d\u91cd\u8981\uff0c\u4f46\u96c6\u4e2d\u53bb\u521b\u9020\u4e00\u4e2a\u70b9\u66f4\u5bb9\u6613\u83b7\u5f97\u9ad8\u56de\u62a5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-44608\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-03.png\" alt=\"legoland-peak-end-rule-case-03\" width=\"605\" height=\"252\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-03.png 605w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/Legoland-peak-end-rule-case-03-300x125.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" 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