{"id":45303,"date":"2016-10-08T06:30:26","date_gmt":"2016-10-07T22:30:26","guid":{"rendered":"http:\/\/uxren.cn\/?p=45303"},"modified":"2016-09-30T10:38:47","modified_gmt":"2016-09-30T02:38:47","slug":"%e3%80%90%e6%8a%a5%e5%91%8a%e8%a7%a3%e8%af%bb%e3%80%91%e4%b8%ad%e5%9b%bd%e5%a4%a7%e4%bc%97%e5%93%81%e7%89%8c%e5%87%80%e6%8e%a8%e8%8d%90%e5%80%bcnps%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=45303","title":{"rendered":"\u3010\u62a5\u544a\u89e3\u8bfb\u3011\u4e2d\u56fd\u5927\u4f17\u54c1\u724c\u51c0\u63a8\u8350\u503cNPS\u7814\u7a76"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-00.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-45310\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-00.jpg\" alt=\"bain-nps-report-00\" width=\"600\" height=\"317\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-00.jpg 400w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-00-300x158.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4f5c\u8005\uff1a\u8d1d\u6069\u516c\u53f8\uff08bain\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u662f\u8d1d\u6069\u516c\u53f8\u4e8e2003\u5e74\u63d0\u51fa\u7684\u5ba2\u6237\u7ba1\u7406\u7406\u5ff5\uff0c\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u6d4b\u91cf\u987e\u5ba2\u7684\u611f\u53d7\u4e0e\u6001\u5ea6\uff0c\u5bfb\u6c42\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\u589e\u957f\u70b9\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-01.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-45305\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-01.png\" alt=\"bain-nps-report-01\" width=\"640\" height=\"446\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-01.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-01-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e00\u3001\u5916\u8d44\u54c1\u724c\u7684NPS\u9ad8\u4e8e\u4e2d\u8d44\u54c1\u724c\uff0c\u4f46\u4f18\u52bf\u5df2\u7ecf\u4e0d\u663e\u8457<\/span><\/h4>\n<p>\u6b64\u6b21\u8c03\u7814\u57fa\u4e8e\u54c1\u7c7b\u4ee3\u8868\u6027\u3001\u54c1\u7c7b\u89c4\u6a21\u3001\u54c1\u724c\u96c6\u4e2d\u5ea6\u548c\u5ba2\u6237\u53e3\u7891\u91cd\u8981\u6027\u7b49\u6807\u51c6\uff0c\u7504\u9009\u51fa12\u5927\u54c1\u7c7b\u4f5c\u4e3a\u9996\u6b21\u4e2d\u56fd\u5e02\u573a\u54c1\u724c\u51c0\u63a8\u8350\u503c\u7684\u7814\u7a76\u5bf9\u8c61\u3002\u5728\u91cd\u70b9\u7814\u7a76\u54c1\u7c7b\u5f53\u4e2d\uff0cNPS\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e0d\u4e4f\u6d88\u8d39\u8005\u6240\u719f\u6089\u7684\u54c1\u724c\uff0c\u4f8b\u5982\u534e\u4e3a\uff08\u542b\u8363\u8000\uff09\u3001\u82f9\u679c\u3001\u767e\u5a01\u3001\u5929\u732b\u3001\u62db\u884c\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-45306\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-02.png\" alt=\"bain-nps-report-02\" width=\"640\" height=\"446\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-02.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-02-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u6570\u636e\u663e\u793a\uff0c\u5404\u54c1\u7c7b\u4e2d\u6392\u540d\u524d5-7\u5927\u54c1\u724c\u95f4\u7684NPS\u5dee\u8ddd\u73b0\u72b6\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>NPS\u5dee\u8ddd\u663e\u8457\u7684\u884c\u4e1a\u5305\u62ec\u667a\u80fd\u624b\u673a\uff08\u5e76\u5217\u7b2c\u4e00\u7684\u534e\u4e3a\u8363\u8000\u548c\u82f9\u679c\uff0c\u6bd4\u6392\u540d\u843d\u540e\u7684\u54c1\u724c\uff0cNPS\u9ad8\u51fa44%\uff09\u548c\u822a\u7a7a\uff08\u6392\u540d\u7b2c\u4e00\u7684\u4e2d\u56fd\u56fd\u822a\uff0c\u6bd4\u6392\u540d\u843d\u540e\u7684\u54c1\u724c\uff0cNPS\u9ad8\u51fa35%\uff09\uff1b<\/strong><\/li>\n<li><strong>NPS\u5dee\u8ddd\u8f83\u5c0f\u7684\u884c\u4e1a\u5305\u62ec\u4fe1\u7528\u5361\uff08\u524d7\u540dNPS\u4ec5\u5dee10%\uff09\u548c\u7ebf\u4e0b\u96f6\u552e\u5546\uff08\u524d6\u540dNPS\u4ec5\u5dee9%\uff09\uff0c\u4ece\u67d0\u79cd\u7a0b\u5ea6\u4e5f\u6697\u793a\u8fd9\u4e9b\u884c\u4e1a\u5b9e\u73b0\u4ea7\u54c1\u670d\u52a1\u5dee\u5f02\u5316\u7684\u8270\u96be\u3002<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u628aNPS\u505a\u4e00\u4e2a\u6a2a\u5411\u6bd4\u8f83\uff0c\u4ece\u6574\u4f53\u4e0a\u770b\uff0c\u5916\u8d44\u54c1\u724c\u7684NPS\u9ad8\u4e8e\u4e2d\u8d44\u54c1\u724c\uff0c\u4f46\u4f18\u52bf\u5df2\u7ecf\u4e0d\u663e\u8457\u3002\u5728\u6d88\u8d39\u54c1\u54c1\u7c7b\uff08\u9664\u6c7d\u8f66\uff09\u4e2d\uff0c\u56fd\u5185\u5916\u54c1\u724c\u5e73\u5747NPS\u5dee\u8ddd\u4ec5\u4e3a\u4e2a\u4f4d\u6570\uff0c\u534e\u4e3a\u8363\u8000\u3001\u9752\u5564\u54c1\u724c\u7684NPS\u5df2\u8d85\u8d8a\u56fd\u5916\u54c1\u724c\u5e73\u5747\u6c34\u5e73\uff1b\u800c\u5728\u9009\u4e2d\u7684\u670d\u52a1\u54c1\u7c7b\u4e2d\uff08\u7ebf\u4e0b\u96f6\u552e\u3001\u7ecf\u6d4e\u578b\u8fde\u9501\u9152\u5e97\uff09\uff0c\u4e2d\u5916\u54c1\u724c\u7684\u5e73\u5747NPS\u6c34\u5e73\u51e0\u4e4e\u6beb\u65e0\u5dee\u522b\u3002\u4e2d\u8d44\u54c1\u724c\u5728\u5b66\u4e60\u5438\u6536\u5916\u8d44\u54c1\u724c\u7684\u6210\u529f\u7ecf\u9a8c\u57fa\u7840\u4e0a\uff0c\u5229\u7528\u5f97\u5929\u72ec\u539a\u7684\u533a\u57df\u8d44\u6e90\uff0c\u7ef4\u6301\u4e0e\u5916\u8d44\u54c1\u724c\u76f8\u5f53\u7684\u5ba2\u6237\u4f53\u9a8c\u4e0e\u53e3\u7891\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-45307\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-03.png\" alt=\"bain-nps-report-03\" width=\"640\" height=\"446\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-03.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-03-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" 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style=\"color: #3366ff;\">\u4e8c\u3001\u5f71\u54cd\u6d88\u8d39\u8005\u51c0\u63a8\u8350\u503c\u7684\u56e0\u7d20\u5206\u5e03<\/span><\/h4>\n<p>\u5f71\u54cd\u6d88\u8d39\u8005\u51c0\u63a8\u8350\u503c\u7684\u56e0\u7d20\u904d\u5e03\u4e8e\u6574\u4e2a\u6d88\u8d39\u751f\u547d\u5468\u671f\u7684\u591a\u4e2a\u73af\u8282\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-04.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-45308\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-04.png\" alt=\"bain-nps-report-04\" width=\"640\" height=\"446\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-04.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/bain-nps-report-04-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" 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style=\"color: #3366ff;\">\u4e09\u3001NPS\u4e4b\u4e8e\u4f01\u4e1a\u4e1a\u7ee9\u589e\u957f\u610f\u4e49\u91cd\u5927<\/span><\/h4>\n<p>\u5728\u591a\u4e2a\u7814\u7a76\u54c1\u7c7b\u7684\u56de\u5f52\u5206\u6790\u4e2d\uff0c\u90fd\u53ef\u4ee5\u89c2\u5bdf\u5230\u54c1\u724cNPS\u7684\u9ad8\u4f4e\u4e0e\u8be5\u54c1\u724c\u5b9e\u9645\u4e1a\u7ee9\u589e\u957f\u8d8b\u52bf\u5448\u73b0\u76f8\u5173\u6027\uff0c\u5c24\u5176\u662f\u670d\u52a1\u5c5e\u6027\u5f3a\u7684\u884c\u4e1a\u3002\u7a76\u5176\u539f\u56e0\uff0c\u4e3b\u8981\u662f\u63a8\u8350\u8005\u4e0e\u8d2c\u635f\u8005\u76f8\u6bd4\uff0c\u6709\u66f4\u9ad8\u7684\u54c1\u724c\u7c98\u6027\u548c\u4eba\u5747\u6d88\u8d39\u610f\u613f\uff0c\u4f8b\u5982\u4f53\u73b0\u5728\u66f4\u9ad8\u7684\u5ba2\u5355\u4ef7\uff0c\u5e76\u4e14\u901a\u8fc7\u53e3\u7891\u4f20\u64ad\u5438\u5f15\u3001\u8f6c\u5316\u66f4\u591a\u7684\u65b0\u7528\u6237\u3002\u5728\u4e92\u8054\u7f51\u7535\u5546\u73af\u5883\u4e0b\uff0c\u5207\u6362\u6210\u672c\u663e\u8457\u964d\u4f4e\uff0c\u6d88\u8d39\u8005\u88ab\u8d4b\u4e88\u66f4\u52a0\u81ea\u7531\u7684\u9009\u62e9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6743\u5229\uff0c\u56e0\u6b64NPS\u5bf9\u4e1a\u7ee9\u5f71\u54cd\u529b\u66f4\u5f3a\uff0c\u76f8\u5173\u6027\u66f4\u660e\u663e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u57fa\u4e8e\u6b64\u6b21\u8c03\u7814\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u7ecf\u8425\u597d\u5ba2\u6237\u51c0\u63a8\u8350\u503c\u7684\u4e03\u5927\u5173\u952e\u6210\u529f\u8981\u7d20\uff1a<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u9700\u8981\u4f01\u4e1a\u9ad8\u5c42\u7ba1\u7406\u7684\u91cd\u89c6<\/li>\n<li>\u4e0d\u8981\u505c\u7559\u4e8e\u6570\u503c\u672c\u8eab\uff0c\u800c\u662f\u8981\u5bfb\u6839\u6714\u6e90<\/li>\n<li>\u4ece\u7528\u6237\u89e6\u70b9\u89d2\u5ea6\u53bb\u7ba1\u7406NPS<\/li>\n<li>\u533a\u5206\u5f71\u54cd\u5ba2\u6237\u4f53\u9a8c\u7684\u5fc5\u5907\u56e0\u5b50\u3001\u6fc0\u6012\u56e0\u5b50\u548c\u6109\u60a6\u56e0\u5b50<\/li>\n<li>\u91cd\u89c6\u5ba2\u6237\u53cd\u9988\u5e76\u91c7\u53d6\u884c\u52a8\uff0c\u5f62\u6210\u81ea\u6211\u5b66\u4e60\u548c\u5b8c\u5584\u7684\u95ed\u73af<\/li>\n<li>\u4e0d\u8981\u628aNPS\u89c6\u4e3a\u8003\u6838\u6307\u6807\uff0c\u800c\u5e94\u5c06\u4e4b\u5efa\u6210\u4f01\u4e1a\u6587\u5316<\/li>\n<li>\u9700\u8981\u6301\u4e4b\u4ee5\u6052<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u9ad8\u5fe0\u8bda\u5ea6\u53ef\u4ee5\u8fbe\u52302\u500d\u6536\u76ca\u589e\u901f\u3002NPS\u65b9\u6cd5\u4f53\u7cfb\u901a\u8fc7\u4f18\u5316\u4f01\u4e1a\u5ba2\u6237\u4f53\u9a8c\uff0c\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u6700\u7ec8\u5b9e\u73b0\u76c8\u5229\u7684\u826f\u6027\u589e\u957f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div 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