{"id":47262,"date":"2016-12-06T06:00:04","date_gmt":"2016-12-05T22:00:04","guid":{"rendered":"http:\/\/uxren.cn\/?p=47262"},"modified":"2016-12-12T09:37:04","modified_gmt":"2016-12-12T01:37:04","slug":"google%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%b8%88%ef%bc%9a%e4%bb%8e%e6%95%b0%e6%8d%ae%e5%88%b0%e6%b4%9e%e8%a7%81%ef%bc%8c%e5%a6%82%e4%bd%95%e6%9e%84%e5%bb%ba%e4%bd%a0%e7%9a%84%e5%95%86%e4%b8%9a","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=47262","title":{"rendered":"Google\u6570\u636e\u5206\u6790\u5e08\uff1a\u4ece\u6570\u636e\u5230\u6d1e\u89c1\uff0c\u5982\u4f55\u6784\u5efa\u4f60\u7684\u5546\u4e1a\u84dd\u56fe\u3010UXRen\u8bd1#143\u3011"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-47267\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00.jpg\" alt=\"uxrenyi-143-00\" width=\"800\" height=\"449\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00.jpg 800w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00-300x168.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1aDaniel Waisberg\uff08Analytics Advocate, Google\uff09 | \u00a0\u7ffb\u8bd1\uff1a\u91ca\u78ca\uff0c\u6821\u5ba1\uff1a \u8292\u679c\u8292\u679c\u8292<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f88\u591a\u5546\u4e1a\u4e8b\u52a1\u7528\u6570\u636e\u6765\u652f\u6301\u51b3\u7b56\uff0c\u800c\u4e0d\u662f\u7528\u6570\u636e\u6765\u9a71\u52a8\u884c\u4e3a\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f<\/p>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u5f53\u4f60\u80fd\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u53ef\u843d\u5730\u7684\u89c1\u89e3\uff0c\u6570\u636e\u624d\u662f\u6709\u4ef7\u503c\u7684\u3002\u8981\u83b7\u5f97\u8fd9\u4e9b\u6709\u9884\u89c1\u6027\u7684\u89c1\u89e3\uff0c\u9996\u5148\u8981\u660e\u767d\u81ea\u5df1\u60f3\u4ece\u6570\u636e\u4e2d\u5f97\u5230\u4ec0\u4e48\u2014\u2014\u4e5f\u5c31\u662f\u786e\u5b9a\u6570\u636e\u7684\u4ef7\u503c\u3002\u8fd9\u7bc7\u6587\u7ae0\u5c06\u8c08\u4e00\u4e9b\u5173\u4e8e\u6570\u636e\u7684\u80cc\u666f\uff0c\u9700\u6c42\uff0c\u89c6\u91ce\u548c\u7ed3\u679c\u7684\u95ee\u9898\u3002\u6211\u4eec\u5c06\u63d0\u4f9b\u4e00\u4e2a\u5f88\u6709\u7528\u7684\u6846\u67b6\u6765\u628a\u6570\u636e\u8f6c\u5316\u6210\u6709\u610f\u4e49\u7684\u6545\u4e8b\u548c\u5546\u4e1a\u7684\u6210\u529f\u3002<\/p>\n<p>1990\u5e74\uff0c\u82cf\u683c\u5170\u7684\u4f5c\u5bb6\u548c\u8bd7\u4ebaAndrew Lang\u8bf4\uff1a<\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"padding-left: 30px;\">\u4ed6\u4f7f\u7528\u6570\u636e\u7edf\u8ba1\u5c31\u50cf\u4e00\u4e2a\u559d\u9189\u7684\u4eba\u662f\u7528\u8def\u706f\u6746\u6765\u652f\u6491\u8d70\u8def\u7684\uff0c\u800c\u4e0d\u662f\u4e3a\u4e86\u7167\u660e\u3002<\/h5>\n<p>\u8fc7\u4e86\u8fd9\u4e48\u591a\u5e74\uff0c\u5f88\u591a\u8fd1\u4ee3\u5546\u4e1a\u4f9d\u7136\u8fd8\u505c\u7559\u5728\u7528\u6570\u636e\u7edf\u8ba1\u6765\u505a\u51b3\u7b56\u652f\u6491\u800c\u4e0d\u662f\u51b3\u7b56\u9a71\u52a8\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u5462\uff1f\u6bd5\u7adf\u6570\u636e\u53ea\u6709\u5728\u5e2e\u52a9\u516c\u53f8\u66f4\u597d\u5730\u51b3\u7b56\u65f6\u624d\u662f\u6709\u7528\u7684\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u5047\u5982\u4f60\u7684\u516c\u53f8\u62e5\u6709\u4e16\u754c\u4e0a\u6700\u5e9e\u5927\u7684\u6570\u636e\uff0c\u4f46\u662f\u8fd9\u4e48\u591a\u6570\u636e\u4e5f\u662f\u6ca1\u7528\u7684\uff0c\u9664\u975e\u4f60\u80fd\u5c06\u5b83\u8f6c\u5316\u4e3a\u80fd\u9a71\u52a8\u5546\u4e1a\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u4f60\u53ef\u4ee5\u91c7\u53d6\u4e0b\u9762\u8fd9\u4e9b\u91cd\u8981\u7684\u6b65\u9aa4\u6765\u5c06\u4f60\u7684\u6570\u636e\u201c\u5851\u9020\u201d\u6210\u53ef\u4ee5\u843d\u5730\u7684\u89c1\u89e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e00\u3001\u5b9a\u4e49\u6570\u636e<\/span><\/h4>\n<p>\u83b7\u5f97\u6210\u529f\u7684\u89c1\u89e3\u610f\u5473\u7740\u8981\u660e\u767d\u4f60\u60f3\u4ece\u6570\u636e\u4e2d\u5f97\u5230\u4ec0\u4e48\u2014\u2014\u4e5f\u5c31\u662f\u6570\u636e\u6709\u4ec0\u4e48\u4ef7\u503c\u3002<\/p>\n<p>\u60f3\u60f3\u4f60\u8981\u5229\u7528\u5177\u4f53\u7684\u6570\u636e\u505a\u4e9b\u4ec0\u4e48\uff0c\u5728\u300a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/shop.oreilly.com\/product\/0636920029182.do\" target=\"_blank\">Thinking with Data<\/a><\/strong><\/span>\u300b\u8fd9\u672c\u4e66\u91cc\uff0cMax Shron\u63d0\u4f9b\u4e86\u4e00\u79cd\u6709\u7528\u7684\u6846\u67b6\u6765\u7f29\u5c0f\u4e00\u4e2a\u9879\u76ee\uff08\u6bd4\u5982\u4e00\u4e2a\u6570\u636e\u5206\u6790\u7684\u9879\u76ee\uff09\u7684\u8303\u56f4\uff08\u8bd1\u8005\u6ce8\uff1a\u53ef\u53c2\u89c1The Path to Better Measurement: Analytics and Attribution\u8fd9\u7bc7\u6587\u7ae0\uff09\u3002\u5c31\u50cf\u4e00\u4e2a\u6545\u4e8b\u4e00\u6837\uff0c\u4e00\u4e2a\u9879\u76ee\u603b\u4f1a\u5305\u62ec\u9648\u8ff0\u9636\u6bb5\uff08\u80cc\u666f\uff09\uff0c\u4e00\u4e9b\u51b2\u7a81\uff08\u9700\u6c42\uff09\uff0c\u89e3\u51b3\u9636\u6bb5\uff08\u6784\u60f3\uff09\uff0c\u7686\u5927\u6b22\u559c\u7684\u5927\u7ed3\u5c40\uff08\u7ed3\u679c\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u4f1a\u5e2e\u52a9\u4f60\u5f04\u6e05\u695a\u4f7f\u7528\u6570\u636e\u7684\u6700\u4f73\u8ba1\u5212\u3002<\/strong><\/span><\/p>\n<ol>\n<li>\u80cc\u666f\uff1a\u4f60\u6253\u7b97\u5f97\u5230\u4ec0\u4e48\uff1f\u8c01\u4f1a\u4e3a\u8fd9\u4e2a\u9879\u76ee\u7ed3\u679c\u6295\u8d44\uff1f\u6709\u5176\u4ed6\u66f4\u5927\u7684\u76ee\u6807\u6216\u8005\u6700\u4f18\u5316\u9879\u76ee\u7684\u6700\u540e\u671f\u9650\u5417\uff1f<\/li>\n<li>\u9700\u6c42\uff1a\u901a\u8fc7\u5de7\u5999\u5730\u5229\u7528\u6570\u636e\u80fd\u89e3\u51b3\u4ec0\u4e48\u7279\u6b8a\u7684\u9700\u6c42\uff1f\u8fd9\u4e2a\u9879\u76ee\u5c06\u5b8c\u6210\u4e4b\u524d\u4e0d\u80fd\u89e3\u51b3\u7684\u4ec0\u4e48\u4e8b\u60c5\uff1f<\/li>\n<li>\u6784\u60f3\uff1a\u7528\u6570\u636e\u6765\u6ee1\u8db3\u9700\u6c42\u5c06\u4f1a\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u662f\u5426\u6709\u53ef\u80fd\u6a21\u62df\u6700\u7ec8\u7684\u7ed3\u679c\uff1f\u89e3\u51b3\u65b9\u6848\u80cc\u540e\u7684\u903b\u8f91\u662f\u4ec0\u4e48\uff1f<\/li>\n<li>\u7ed3\u679c\uff1a\u5982\u4f55\u8ba9\u6700\u7ec8\u7684\u6210\u679c\u843d\u5730\uff1f\u6210\u679c\u5bf9\u8c01\u6709\u7528\uff1f\u5982\u4f55\u5b8c\u7f8e\u5730\u6574\u5408\u5230\u516c\u53f8\u7684\u4e1a\u52a1\u91cc\uff1f\u5982\u4f55\u754c\u5b9a\u9879\u76ee\u7684\u6210\u529f\uff1f<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e8c\u3001\u5efa\u7acb\u6846\u67b6<\/span><\/h4>\n<p>\u6211\u4e4b\u524d\u5199\u8fc7\u4e00\u7bc7\u6587\u7ae0\u300a\u7528\u6570\u636e\u8bb2\u6709\u610f\u4e49\u7684\u6545\u4e8b\u300b\uff08\u300a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.thinkwithgoogle.com\/articles\/tell-meaningful-stories-with-data.html\" target=\"_blank\">Tell a Meaningful Story With Data<\/a><\/strong><\/span>\u300b\uff09\uff0c\u4f46\u662f\u4f60\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684\u6545\u4e8b\u5462\uff1f\u5efa\u7b51\u5e08\u5177\u6709\u5f88\u597d\u7684\u7075\u611f\u6765\u6e90\u3002\u4ed6\u4eec\u9700\u8981\u5c06\u62bd\u8c61\u7684\u8bbe\u8ba1\u9700\u6c42\u8f6c\u5316\u6210\u53ef\u843d\u5730\u7684\u65b9\u6848\uff0c\u5e02\u573a\u8425\u9500\u4eba\u5458\u4e5f\u662f\u8fd9\u6837\uff0c\u4ed6\u4eec\u8981\u5c06\u6570\u636e\u8f6c\u5316\u6210\u53ef\u843d\u5730\u7684\u89c1\u89e3\u3002<\/p>\n<p>\u7406\u89e3\u6570\u636e\u548c\u4f7f\u6570\u636e\u53ef\u89c6\u5316\u5c31\u7c7b\u4f3c\u4e8e\u5efa\u7b51\u5e08\u5728\u6982\u5ff5\u9636\u6bb5\u753b\u8349\u56fe\u3002\u521b\u5efa\u591a\u4e2a\u56fe\u8868\uff0c\u66f2\u7ebf\u56fe\u548c\u8868\u683c\u5c31\u50cf\u548c\u6570\u636e\u5728\u5bf9\u8bdd\u4e00\u6837\uff1b\u5b83\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u719f\u6089\u8fd9\u4e9b\u6570\u5b57\u5e76\u53d1\u73b0\u6709\u8da3\u7684\u89c1\u89e3\u3002<\/p>\n<p>\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u6709\u4e00\u7bc7\u5f88\u68d2\u7684<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.nytimes.com\/2012\/09\/02\/opinion\/sunday\/architecture-and-the-lost-art-of-drawing.html?_r=0\" target=\"_blank\">\u6587\u7ae0<\/a><\/strong><\/span>\uff0c\u4f5c\u8005\u662f\u666e\u6797\u65af\u987f\u5927\u5b66\u7684\u5efa\u7b51\u5b66\u8363\u8a89\u6559\u6388Michael Graves\uff0c\u4ed6\u5728\u6587\u4e2d\u53cd\u9a73\u4e86\u73b0\u4ee3\u6280\u672f\u5bfc\u81f4\u5efa\u7b51\u5b66\u7684\u201c\u7ed8\u56fe\u4e4b\u6b7b\u201d\u7684\u89c2\u70b9\u3002\u4ed6\u8fd8\u7ee7\u7eed\u8ba8\u8bba\u4e86\u7ed8\u753b\u662f\u4e00\u4e2a\u6700\u7ec8\u7684\u4ea7\u54c1\u540c\u65f6\u4e5f\u662f\u4e00\u4e2a\u5b9e\u73b0\u7684\u8fc7\u7a0b\uff0c\u8ba1\u7b97\u673a\u6709\u4e00\u5b9a\u7684\u5730\u4f4d\uff0c\u4eba\u6587\/\u60c5\u611f\u56e0\u7d20\u4e5f\u540c\u6837\u6709\u3002\u4ed6\u5c06\u5efa\u7b51\u7ed8\u753b\u62c6\u89e3\u6210\u4e09\u79cd\u7c7b\u578b\uff1a\u53c2\u8003\u793a\u610f\u56fe\uff0c\u524d\u671f\u7814\u7a76\uff0c\u6700\u7ec8\u5b9a\u7a3f\u3002\u6709\u8da3\u7684\u662f\uff0c\u4ed6\u5bf9\u8fd9\u4e9b\u7c7b\u578b\u7684\u89c2\u70b9\u90fd\u4e0e\u5e02\u573a\u4eba\u5458\u6210\u529f\u5904\u7406\u6570\u636e\u7684\u65b9\u6cd5\u6709\u5173\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6211\u5c06Graves\u5173\u4e8e\u5efa\u7b51\u7ed8\u753b\u7684\u601d\u60f3\u5e94\u7528\u5230\u6570\u636e\u843d\u5730\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">2.1 \u7ed8\u56fe\uff1a\u627e\u5230\u7075\u611f<\/span><\/h5>\n<p>\u4ece\u6982\u5ff5\u5316\u7684\u89d2\u5ea6\u5c55\u5f00\u4e0e\u5143\u6570\u636e\u7684\u5bf9\u8bdd\uff0c\u7528\u7b14\u548c\u7eb8\u5f00\u59cb\u753b\u51fa\u8349\u56fe\u3002\u7c97\u7565\u8bb0\u4e0b\u4f60\u60f3\u8981\u7684\u7ed3\u679c\u7684\u8bbe\u8ba1\u6982\u5ff5\u6216\u8005\u6574\u4f53\u7684\u601d\u8def\u3002\u6bd4\u5982\uff0c\u5728\u753b\u4e4b\u524d\u7684\u6587\u7ae0\u91cc\u7684\u4e00\u7cfb\u5217\u56fe\u8868\u7684\u540c\u65f6\uff0c\u6211\u8fd8\u753b\u4e86\u4ee5\u4e0b\u7684\u8349\u56fe\uff0c\u8fd9\u4e9b\u56fe\u9a71\u52a8\u4e86\u6700\u7ec8\u6210\u529f\u7684\u8bbe\u8ba1\u548c\u67b6\u6784\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-47265\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01.jpg\" alt=\"uxrenyi-142-01\" width=\"800\" height=\"840\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01.jpg 1521w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01-286x300.jpg 286w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01-768x806.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-142-01-975x1024.jpg 975w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">2.2\u00a0\u51c6\u5907<\/span><\/h5>\n<p>\u8fd9\u4e00\u6b65\u53ef\u4ee5\u7528\u7b14\u548c\u7eb8\u5f00\u59cb\uff0c\u4f46\u662f\u56e0\u4e3a\u6570\u636e\u6316\u6398\u7684\u9700\u8981\uff0c\u5f88\u6709\u53ef\u80fd\u4f1a\u7528\u5230\u5206\u6790\u548c\u53ef\u89c6\u5316\u7684\u8f6f\u4ef6\u3002\u5229\u7528\u4ee5\u4e0b\u7684\u51c6\u5219\u6765\u5934\u8111\u98ce\u66b4\u51fa\u4e00\u4e2a\u4f60\u5982\u4f55\u5904\u7406\u6570\u636e\u7684\u60f3\u6cd5\uff1a<\/p>\n<ul>\n<li>\u8fc7\u6ee4\uff1a\u6392\u9664\u5e72\u6270\uff0c\u805a\u7126\u5728\u6700\u611f\u5174\u8da3\u7684\u8bdd\u9898\u3002<\/li>\n<li>\u5206\u7c7b\uff1a\u6309\u91cd\u8981\u6027\u6392\u5217\u6570\u636e\u3002<\/li>\n<li>\u5206\u7ec4\u548c\u5206\u6bb5\uff1a\u603b\u7ed3\u6570\u636e\u5e76\u5206\u6210\u4e0d\u540c\u7684\u7ec4\u3002<\/li>\n<li>\u53ef\u89c6\u5316\uff1a\u5c06\u6570\u636e\u7528\u6700\u76f4\u89c2\u7684\u89c6\u89c9\u8868\u8fbe\u51fa\u6765\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u548c\u5efa\u7b51\u7684\u524d\u671f\u7814\u7a76\u9636\u6bb5\u7c7b\u4f3c\uff0c\u5728\u4e8c\u7ef4\u7ed8\u56fe\u548c\u4e09\u7ef4\u4e4b\u95f4\u5fd9\u6765\u5fd9\u53bb\uff0c\u5c3d\u7ba1\u4e8c\u7ed8\u56fe\u53ef\u80fd\u662f\u6b63\u786e\u5e76\u4e14\u6709\u6548\u7684\uff0c\u4f46\u662f\u5b83\u6700\u7ec8\u662f\u8981\u5b9e\u73b0\u5728\u771f\u5b9e\u7684\u571f\u5730\u4e0a\u7684\u3002\u5728\u6570\u636e\u7684\u865a\u62df\u4e16\u754c\u91cc\uff0c\u6570\u5b57\u5904\u7406\u7684\u65f6\u5019\u4e5f\u4e00\u6837\u3002\u6709\u65f6\u4f1a\u975e\u5e38\u4e0d\u7cbe\u786e\uff0c\u6216\u8005\u683c\u5f0f\u9519\u8bef\uff0c\u6216\u8005\u6709\u7f3a\u5931\u503c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8bf4\u7528\u771f\u5b9e\u6570\u636e\u4e0d\u65ad\u9a8c\u8bc1\u4f60\u7684\u201c\u4f5c\u4e1a\u201d\u5f88\u91cd\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\">2.3 \u53ef\u89c6\u5316\uff1a\u5c06\u6570\u636e\u5e26\u5230\u73b0\u5b9e\u4e2d<\/span><\/h5>\n<p>\u53ef\u89c6\u5316\u53ef\u4ee5\u5e2e\u4f60\u5c06\u6570\u636e\u4ece\u65e0\u5f62\u72b6\u6001\u8f6c\u53d8\u5230\u53ef\u843d\u5730\u7684\u4fe1\u606f\u3002\u6570\u5b66\u5bb6John Tukey\u8bf4\uff1a\u201c\u6570\u91cf\u503c\u805a\u7126\u5728\u9884\u6599\u4e2d\u7684\u6570\uff0c\u56fe\u8868\u603b\u7ed3\u51fa\u51fa\u4e4e\u610f\u6599\u7684\u4ef7\u503c\u3002\u201d\u4ed6\u8868\u793a\uff0c\u53ef\u89c6\u5316\u771f\u6b63\u7684\u529b\u91cf\u5728\u4e8e\u5b83\u53ef\u4ee5\u4ee5\u4e00\u79cd\u6e05\u6670\u5e76\u4e14\u6613\u4e8e\u7406\u89e3\u7684\u65b9\u5f0f\u6765\u5c55\u793a\u610f\u60f3\u4e0d\u5230\u7684\u53d1\u73b0\u3002\u4e3a\u4e86\u7ed9\u6570\u636e\u5e26\u6765\u751f\u547d\uff0c\u53ef\u4ee5\u7528\u4e00\u4e9b\u6570\u636e\u5206\u6790\u548c\u53ef\u89c6\u5316\u7684\u5de5\u5177\uff0c\u6bd4\u5982<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a><\/strong><\/span>\u3002<\/p>\n<p>\u4ee5\u4e0b\u7684\u539f\u5219\u53ef\u4ee5\u6307\u5bfc\u4f60\u5b9e\u73b0\u80fd\u591f\u63a8\u5230\u51fa\u4ee4\u4eba\u4fe1\u670d\u4e14\u4ee4\u4eba\u6df1\u523b\u7684\u89c1\u89e3\u7684\u53ef\u89c6\u5316\uff1a<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>\u5ba1\u7f8e\u4e0a\u8981\u7559\u610f\uff1a<\/strong><\/span><br \/>\n\u4eba\u4eec\u5f88\u81ea\u7136\u5730\u88ab\u7f8e\u4e3d\u7684\u4e1c\u897f\u6240\u5438\u5f15\uff0c\u90a3\u4e48\u4e3a\u4ec0\u4e48\u4e0d\u628a\u56fe\u505a\u7684\u5c3d\u53ef\u80fd\u7f8e\u5462\uff1f\u7f8e\u89c2\u7684\u4e1c\u897f\u540c\u6837\u53ef\u4ee5\u8ba9\u56fe\u53d8\u66f4\u5229\u4e8e\u7406\u89e3\u2014\u2014\u51c6\u786e\u63cf\u8ff0\u51fa\u5c06\u4f1a\u5bfc\u81f4\u7684\u884c\u4e3a\u3002\u66f4\u591a\u5173\u4e8e\u8fd9\u79cd\u7f8e\u5b66\u91cd\u8981\u6027\u7684\u89c1\u89e3\u53ef\u4ee5\u9605\u8bfbStephen Few\u7684\u300a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.perceptualedge.com\/library.php\" target=\"_blank\"> Now You See It, Simple Visualization Techniques for Quantitative Analysis<\/a><\/strong><\/span>\u300b\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u805a\u7126\u8d8b\u52bf\uff0c\u800c\u4e0d\u662f\u6570\u636e\u70b9\uff1a<\/strong><\/span><br \/>\n\u6700\u597d\u7684\u89c1\u89e3\u5149\u662f\u770b\u5355\u4e2a\u6570\u636e\u662f\u770b\u4e0d\u51fa\u6765\u7684\uff0c\u901a\u8fc7\u770b\u8d8b\u52bf\uff0c\u7279\u522b\u662f\u5f53\u8d8b\u52bf\u8f6c\u53d8\u65b9\u5411\u7684\u65f6\u5019\u624d\u80fd\u770b\u51fa\u6765\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5bf9\u6bd4\u5404\u4e2a\u65f6\u95f4\u7ef4\u5ea6\uff1a<\/strong><\/span><br \/>\n\u68c0\u67e5\u4e0d\u540c\u7684\u65f6\u95f4\u7ef4\u5ea6\uff0c\u6bd4\u5982\uff1a\u4e0d\u540c\u7684\u5468\u4e4b\u95f4\uff0c\u4e0d\u540c\u7684\u6708\u4e4b\u95f4\uff0c\u4e0d\u540c\u7684\u5b63\u5ea6\u4e4b\u95f4\u3002\u4f46\u662f\u6ce8\u610f\u8981\u7528\u5177\u6709\u53ef\u6bd4\u6027\u7684\u7ef4\u5ea6\uff0c\u6bd4\u5982\u5bf9\u6bd4\u4e09\u6708\u548c\u4e8c\u6708\u65f6\uff0c\u7531\u4e8e\u5929\u6570\u4e0d\u540c\u4e5f\u8bb8\u4f1a\u9020\u6210\u4e00\u4e9b\u95ee\u9898\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5bfb\u627e\u5f3a\u5173\u8054\uff1a<\/strong><\/span><br \/>\n\u901a\u5e38\uff0c\u5728\u6570\u636e\u5206\u6790\u4e2d\uff0c\u6700\u5f3a\u5927\u548c\u6700\u6df1\u523b\u7684\u53d1\u73b0\u662f\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u6216\u8005\u5bf9\u4e8e\u7edf\u8ba1\u4eba\u5458\u6765\u8bf4\u7684\u76f8\u5173\u548c\u72ec\u7acb\u5173\u7cfb\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u8bd5\u7740\u591a\u89d2\u5ea6\u770b\u5f85\uff1a<\/strong><\/span><br \/>\n\u7531\u4e8e\u4e00\u4e2a\u4eba\u4e0d\u53ef\u80fd\u53d1\u73b0\u6240\u6709\u7684\u4e8b\u60c5\uff0c\u53ef\u4ee5\u9080\u8bf7\u5176\u4ed6\u4eba\u6765\u4e00\u8d77\u63a2\u7a76\u6570\u636e\u3002\u5927\u5bb6\u4e00\u8d77\u5bfb\u627e\u53ef\u843d\u5730\u7684\u6d1e\u89c1\u662f\u5f88\u91cd\u8981\u7684\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u6709\u6000\u7591\u7684\u7cbe\u795e\uff1a<\/strong><\/span><br \/>\n\u81f3\u5c11\u8981\u4ece\u4e24\u4e2a\u89d2\u5ea6\u53bb\u5206\u6790\u6570\u636e\u3002\u6bd4\u5982\uff0c\u7528\u4e0d\u540c\u7c7b\u578b\u7684\u56fe\u53bb\u63cf\u8ff0\u76f8\u540c\u7684\u6570\u636e\u3002\u6570\u636e\u4f1a\u6709\u8bef\u5bfc\u6027\uff0c\u6240\u4ee5\u8981\u786e\u4fdd\u6570\u636e\u63cf\u8ff0\u7684\u7cbe\u786e\u6027\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u5728\u6570\u636e\u4e2d\u6dd8\u91d1\u53ea\u80fd\u8d77\u4e00\u70b9\u4f5c\u7528\uff0c\u4f46\u662f\u5b83\u80fd\u63d0\u4f9b\u4e00\u79cd\u6709\u7528\u7684<\/p>\n<p>\u53ef\u89c6\u5316\u4fe1\u606f\u3002\u7531\u4e8e\u4ee5\u4e0a\u53ea\u662f\u4e00\u4e9b\u53ef\u89c6\u5316\u6280\u672f\u7684\u4f8b\u5b50\uff0c\u8fd8\u8fdc\u8fdc\u4e0d\u591f\u5168\u9762\u3002\u4f60\u9700\u8981\u82b1\u70b9\u65f6\u95f4\u6765\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u6700\u4f73\u7ec4\u5408\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e09\u3001\u4ece\u6570\u636e\u5230\u884c\u52a8<\/span><\/h4>\n<p>\u6211\u5e0c\u671b\u8fd9\u91cc\u8ba8\u8bba\u7684\u6846\u67b6\u548c\u51c6\u5219\u5c06\u5e2e\u4f60\u6d1e\u5bdf\u6570\u636e\uff0c\u4ea7\u751f\u7075\u611f\u53bb\u6784\u5efa\u6570\u636e\u4e2d\u6700\u6709\u7528\u7684\u53d1\u73b0\uff0c\u4ee5\u9a71\u4f7f\u4f60\u7684\u5546\u4e1a\u3002\u6ca1\u6709\u54ea\u4e00\u4e2a\u51c6\u5219\u53ef\u4ee5\u9002\u7528\u4e8e\u6240\u6709\u60c5\u51b5\uff0c\u6240\u4ee5\u9700\u8981\u4f60\u81ea\u5df1\u53bb\u5b9a\u4f4d\u6700\u4f73\u6280\u672f\u4ee5\u6784\u5efa\u4f60\u7684\u6570\u636e\u5206\u6790\u3002<\/p>\n<p>\u5c06\u6570\u636e\u8f6c\u5316\u6210\u53ef\u843d\u5730\u7684\u89c1\u89e3\u53ef\u80fd\u662f\u4e00\u4e2a\u975e\u7ed3\u6784\u5316\u7684\u8fc7\u7a0b\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u6709\u5f88\u591a\u6280\u672f\u53ef\u4ee5\u5f88\u4e13\u4e1a\u5730\u5e2e\u4f60\u4ece\u6570\u636e\u9700\u6c42\u8f6c\u5316\u5230\u53ef\u843d\u5730\u89c1\u89e3\u3002\u5e02\u573a\u4eba\u5458\u9700\u8981\u5efa\u7acb\u4e00\u4e9b\u51c6\u5219\uff0c\u5c31\u50cf\u5efa\u7b51\u84dd\u56fe\u4e00\u6837\uff0c\u80fd\u6709\u6548\u5730\u5904\u7406\u6570\u636e\uff0c\u4f46\u662f\uff0c\u8fd9\u4e9b\u51c6\u5219\u8981\u80fd\u591f\u88ab\u521b\u9020\u6027\u5730\u4f7f\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_47262\"  data-site_id=\"5768fe4f7d9c0c767123d748\"  data-theme=\"custom\"  data-btn_size=\"80\"  data-icon_size=\"28\"  data-counter_l_c=\"#3366ff\"  data-f_size=\"40\"  data-lang=\"zh_CN\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-tooltip_enabled=\"false\"  data-i18n_like=\"\u70b9\u8d5e\"  data-item_url=\"https:\/\/www.uxren.cn\/?p=47262\"  data-item_title=\"Google\u6570\u636e\u5206\u6790\u5e08\uff1a\u4ece\u6570\u636e\u5230\u6d1e\u89c1\uff0c\u5982\u4f55\u6784\u5efa\u4f60\u7684\u5546\u4e1a\u84dd\u56fe\u3010UXRen\u8bd1#143\u3011\"  data-item_image=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/11\/uxrenyi-143-00.jpg\"  data-item_date=\"2016-12-06T06:00:04+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.59\"  data-prx=\"https:\/\/www.uxren.cn\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u4f5c\u8005\uff1aDaniel Waisberg\uff08Analytics Advocate, Google\uff09<\/p>\n<p>\u8bd1\u8005\uff1a<strong><span style=\"color: #3366ff;\">\u91ca\u78ca\u00a0<\/span> \u00a0\u00a0<\/strong>\u5ba1\u6821\uff1a<span style=\"color: #3366ff;\"><strong>\u8292\u679c\u8292\u679c\u8292<\/strong><\/span><\/p>\n<p>\u539f\u6587\u94fe\u63a5\uff1a<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.thinkwithgoogle.com\/articles\/data-to-insights-blueprint-for-your-business.html#utm_source=Gplus&amp;utm_medium=social&amp;utm_campaign=Think\" target=\"_blank\">https:\/\/www.thinkwithgoogle.com\/articles\/data-to-insights-blueprint-for-your-business.html<\/a><\/span><\/p>\n<p>\u539f\u6587\u6807\u9898\uff1aFROM DATA\u00a0TO INSIGHTS:\u00a0The Blueprint for Your Business<\/p>\n<p>\u53d1\u5e03\u65e5\u671f\uff1aSeptember.2014<\/p>\n<p>\u5934\u56fe\u7d20\u6750\u6765\u6e90\uff1a<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/think.storage.googleapis.com\/images\/data-to-insights-blueprint-for-your-business_articles_lg.png\" target=\"_blank\">https:\/\/think.storage.googleapis.com<\/a><\/span><\/p>\n<p>\u7248\u6743\u58f0\u660e\uff1a<\/p>\n<ul>\n<li>\u672c\u6587\u7248\u6743\u5f52\uff1a<strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\">UXRen\u7ffb\u8bd1\u7ec4<\/a><\/span><\/strong>\u00a0\u6240\u6709\uff1b<\/li>\n<li>\u8f6c\u8f7d\u5e26\u6709\u201cUXRen\u8bd1\u201d\u62ac\u5934\u7684\u7ffb\u8bd1\u6587\u7ae0\uff0c\u6587\u7ae0\u6807\u9898\u5fc5\u987b\u4fdd\u7559\u201c<span style=\"color: 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target=\"_blank\">\u6570\u5b57\u5316\u89e3\u8bfb\u7528\u6237\u4f53\u9a8c\u7684\u5546\u4e1a\u4ef7\u503c<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=46969\" target=\"_blank\">\u91cd\u6e29\u300a\u522b\u8ba9\u6211\u601d\u8003\u300b\uff0c\u8fd9\u672c\u4e66\u5230\u5e95\u544a\u8bc9\u4e86\u6211\u4ec0\u4e48<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=46558\" target=\"_blank\">NNGroup\u5bf9\u5370\u5ea6\u624b\u673a\u7528\u6237\u7684\u7814\u7a76\u62a5\u544a<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=46101\" target=\"_blank\">\u65e0\u9650\u6eda\u5c4f\u3001\u5206\u9875\u4ea6\u6216\u52a0\u8f7d\u66f4\u591a\uff0c\u5230\u5e95\u600e\u4e48\u9009\uff1f<\/a><\/span><\/h6>\n<h6 style=\"text-align: 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\/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u591a\u5546\u4e1a\u4e8b\u52a1\u7528\u6570\u636e\u6765\u652f\u6301\u51b3\u7b56\uff0c\u800c\u4e0d\u662f\u7528\u6570\u636e\u6765\u9a71\u52a8\u884c\u4e3a\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u603b\u7684\u6765\u8bf4\uff0c\u5f53\u4f60\u80fd\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u53ef\u843d\u5730\u7684\u89c1\u89e3\uff0c\u6570\u636e\u624d\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n","protected":false},"author":1,"featured_media":47267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,47,49],"tags":[15,2404,2878,1333,622,1886,2877],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/47262"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47262"}],"version-history":[{"count":4,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/47262\/revisions"}],"predecessor-version":[{"id":48194,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/47262\/revisions\/48194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/47267"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}