{"id":48253,"date":"2016-12-13T06:00:11","date_gmt":"2016-12-12T22:00:11","guid":{"rendered":"http:\/\/uxren.cn\/?p=48253"},"modified":"2016-12-12T13:42:05","modified_gmt":"2016-12-12T05:42:05","slug":"%e8%b0%b7%e6%ad%8c%e8%81%94%e5%90%88%e5%88%9b%e5%a7%8b%e4%ba%baavinash%ef%bc%9a%e5%a6%82%e4%bd%95%e7%94%a8%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e9%a9%b1%e5%8a%a8%e5%95%86%e4%b8%9a%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=48253","title":{"rendered":"\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4ebaAvinash\uff1a\u5982\u4f55\u7528\u6570\u636e\u5206\u6790\u9a71\u52a8\u5546\u4e1a\u589e\u957f"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-00.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-48259\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-00.jpg\" alt=\"google-data-analysis-business-00\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-00.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-00-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4ebaAvinash Kaushik\uff0c\u7f16\u8bd1\uff1a\u5406\u559d\u79d1\u6280\u521b\u59cb\u4eba\u53caCEO\u738b\u6654<\/p>\n<p>&nbsp;<\/p>\n<p>\u6700\u8fd1\u8bfb\u4e86\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4eba Avinash Kaushik \u5199\u7684\u300aThe Lean Analytics Cycle: Metrics &gt; Hypothesis &gt; Experiment &gt; Act\u300b\u4e00\u6587\uff0c\u4e2a\u4eba\u8ba4\u4e3a\u5176\u4e2d\u7684\u65b9\u6cd5\u8bba\u5bf9\u6211\u4eec\u5e94\u7528\u6570\u636e\u5206\u6790\u6765\u6307\u5bfc\u5546\u4e1a\u5b9e\u8df5\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002<\/p>\n<p>\u6211\u662f\u505a\u6280\u672f\u51fa\u8eab\uff0c\u4e0d\u592a\u559c\u6b22\u91cd\u590d\u9020\u8f6e\u5b50\uff0c\u5728\u5bf9\u00a0Avinash Kaushik \u8fd9\u7bc7\u6587\u7ae0\u505a\u4e86\u5927\u90e8\u5206\u7f16\u8bd1\u7684\u57fa\u7840\u4e0a\uff0c\u4e5f\u63d0\u51fa\u4e86\u6211\u7684\u4e00\u4e9b\u4e2a\u4eba\u770b\u6cd5\u548c\u601d\u8003\u3002\u9650\u4e8e\u7bc7\u5e45\u539f\u56e0\uff0c\u539f\u6587\u91cc\u7684\u56db\u4e2a\u6848\u4f8b\uff0c\u8fd9\u91cc\u53ea\u6458\u4e86 Airbnb \u7684\u4f8b\u5b50\uff0c\u611f\u5174\u8da3\u7684\u670b\u53cb\u53ef\u4ee5\u5728\u6587\u672b\u67e5\u770b\u539f\u6587\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u4e00\u3001\u6211\u7684\u4e00\u4e9b\u601d\u8003\uff1a<\/span><\/h3>\n<p>\u6570\u636e\u9a71\u52a8\uff08Data Driven\uff09\u7684\u6982\u5ff5\u5728\u56fd\u5185\u6709\u4e86\u5f88\u957f\u65f6\u95f4\u4e86\uff0c\u4f46\u771f\u6b63\u5b9e\u73b0\u6570\u636e\u9a71\u52a8\u7684\u516c\u53f8\u5374\u5c11\u4e4b\u53c8\u5c11\u3002\u8981\u505a\u597d\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u9700\u8981\u7528\u597d\u6570\u636e\uff0c\u7528\u6570\u636e\u6765\u9a71\u52a8\u8fd0\u8425\u548c\u4ea7\u54c1\u589e\u957f\uff0c\u800c\u5176\u4e2d\u7684\u5173\u952e\u5219\u5728\u4e8e\u5b9e\u73b0\u6570\u636e\u5206\u6790\u95ed\uff08\u5faa\uff09\u73af\u3002<\/p>\n<p>\u8981\u8ba9\u6570\u636e\u95ed\u73af\u7684\u4ef7\u503c\u5145\u5206\u4f53\u73b0\u51fa\u6765\uff0c\u4f01\u4e1a\u5fc5\u987b\u5177\u5907\u4e24\u4e2a\u6838\u5fc3\u6761\u4ef6\uff1a<\/p>\n<h5><span style=\"color: #3366ff;\">1.\u521b\u9020\u548c\u4f7f\u7528\u6570\u636e\u7684\u4eba\uff0c\u9700\u8981\u5177\u5907\u7528\u6570\u636e\u6765\u5206\u6790\u548c\u51b3\u7b56\u7684\u80fd\u529b\uff0c\u7279\u522b\u662f\u80fd\u591f\u628a\u5177\u4f53\u6570\u636e\u5bf9\u5e94\u7684\u4e1a\u52a1\u610f\u4e49\u7406\u89e3\u6e05\u695a\uff0c\u8fd9\u4e9b\u4eba\u7845\u8c37\u4e92\u8054\u7f51\u5708\u79f0\u4e4b\u4e3a\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u3002<\/span><\/h5>\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5982\u679cAirbnb\u7684\u4e00\u4e2aA\/B\u6d4b\u8bd5\u7684\u8bd5\u9a8c\u7ed3\u679c\u662f\u623f\u5c4b\u8be6\u60c5\u6d4f\u89c8\u4e0b\u964d\u800c\u8ba2\u623f\u7387\u4e0a\u5347\uff0c\u90a3\u4e48\u8bf4\u660e\u4ec0\u4e48\u95ee\u9898\uff1f\u5e94\u8be5\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\uff1f\u662f\u4e0d\u662f\u56e0\u4e3a\u5728\u8bd5\u9a8c\u91cc\u623f\u5c4b\u5c55\u793a\u5217\u8868\u6539\u8fdb\u4e86\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u66f4\u52a0\u5feb\u901f\u7684\u53d1\u73b0\u81ea\u5df1\u60f3\u8981\u7684\u623f\u5c4b\uff08\u4ece\u800c\u51cf\u5c11\u6d4f\u89c8\u623f\u5c4b\u7684\u6b21\u6570\u800c\u63d0\u9ad8\u4e0b\u5355\u7684\u53ef\u80fd\uff09\uff1f\u53e6\u4e00\u4e2a\u76f8\u53cd\u7684\u53ef\u80fd\uff0c\u8bd5\u9a8c\u91cc\u623f\u5c4b\u5217\u8868\u5c55\u793a\u6709\u95ee\u9898\uff0c\u8ba9\u7528\u6237\u80fd\u70b9\u7684\u623f\u5c4b\u53d8\u5c11\u4e86\uff0c\u4e0b\u5355\u7684\u589e\u52a0\u4ec5\u4ec5\u662f\u56e0\u4e3a\u8bd5\u9a8c\u91cc\u589e\u52a0\u4e86\u4fc3\u9500\u5956\u52b1\uff1f\u589e\u957f\u9ed1\u5ba2\u9700\u8981\u5bf9\u6570\u636e\u8fdb\u884c\u5408\u7406\u7684\u5224\u65ad\uff0c\u7136\u540e\u505a\u51fa\u76f8\u5e94\u7684\u51b3\u7b56\uff08\u663e\u7136\uff0c\u4e0d\u540c\u7684\u5224\u65ad\u5f80\u5f80\u5e26\u6765\u4e0d\u540c\u7684\u51b3\u7b56\uff09\u3002\u5982\u679c\u8bd5\u9a8c\u7ed3\u679c\u7684\u5206\u6790\u4e0d\u660e\u6717\uff0c\u6211\u4eec\u53ef\u80fd\u8fd8\u9700\u8981\u91cd\u65b0\u8bbe\u8ba1\u8bd5\u9a8c\uff0c\u6bd4\u5982\u51cf\u5c11\u8bd5\u9a8c\u7684\u53d8\u91cf\uff0c\u6216\u8005\u589e\u52a0\u66f4\u591a\u7684\u8bd5\u9a8c\u7248\u672c\u3002<\/p>\n<p>\u6ce8\u610f\uff0c\u9009\u62e9\u5408\u9002\u7684\u5173\u952eKPI\u4f5c\u4e3a\u6838\u5fc3\u4f18\u5316\u6307\u6807\uff08\u8ba2\u5355\u91cf\uff09\uff0c\u8bd5\u9a8c\u6570\u636e\u4f1a\u66f4\u52a0\u5bb9\u6613\u5206\u6790\u3002<\/p>\n<h5><span style=\"color: #3366ff;\">2.\u4ea7\u751f\u6570\u636e\u7684\u5de5\u5177\uff0c\u9700\u8981\u4fdd\u8bc1\u6570\u636e\u7684\u51c6\u786e\u548c\u53ef\u4fe1\uff0c\u7279\u522b\u662fA\/B\u6d4b\u8bd5\u7684\u7edf\u8ba1\u7ed3\u679c\u5fc5\u987b\u8db3\u591f\u6536\u655b\u3002<\/span><\/h5>\n<p>\u5047\u5982\u6570\u636e\u7edf\u8ba1\u7684\u7ed3\u679c\u662fB\u7248\u672c\u6bd4A\u7248\u672c\u63d0\u9ad8\u4e8610%\u7684\u4e0b\u5355\uff0c\u4f46\u662f\u201c\u8bef\u5dee\u201d\u8fbe\u5230\u4e8650%\uff0c\u90a3\u4e48\u8fd9\u4e2a\u8bd5\u9a8c\u6570\u636e\u7684\u53ef\u53c2\u8003\u4ef7\u503c\u5c31\u51e0\u4e4e\u4e0d\u5b58\u5728\u4e86\uff0c\u5bf9\u4e8e\u6211\u4eec\u7684\u4ea7\u54c1\u4f18\u5316\u4e5f\u6ca1\u6709\u7528\u3002<\/p>\n<p>\u5728\u5173\u952e\u6027\u7684\u4f01\u4e1a\u51b3\u7b56\u5de5\u4f5c\u4e2d\uff0c\u4eba\u7684\u4f5c\u7528\u4f9d\u7136\u5927\u4e8e\u673a\u5668\uff0c\u5c31\u662f\u56e0\u4e3a\u4eba\u53ef\u4ee5\u901a\u8fc7\u7ecf\u9a8c\u548c\u601d\u8003\u5e2e\u52a9\u5224\u65ad\u6570\u636e\u7684\u53ef\u4fe1\u6027\uff0c\u4ece\u800c\u907f\u514d\u8ba9\u9519\u8bef\u7684\u6570\u636e\u5e26\u6765\u9519\u8bef\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u5bf9\u539f\u6587\u7684\u7f16\u8bd1\uff1a\uff08\u53ef\u80fd\u672a\u5fc5\u51c6\u786e\uff0c\u5efa\u8bae\u5728\u8bfb\u4e86\u4e2d\u6587\u4e4b\u540e\u6709\u5174\u8da3\u518d\u8bfb\u4e00\u4e0b\u539f\u6587\uff09<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u4e8c\u3001\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u6570\u636e\u5206\u6790\u95ed\u73af\uff1f<\/span><\/h3>\n<p>\u6570\u636e\u5206\u6790\u95ed\u73af\u6709\u56db\u4e2a\u6b65\u9aa4\uff1a\u6307\u6807&#8212;&gt;\u5047\u8bbe&#8212;&gt;\u8bd5\u9a8c&#8212;&gt;\u884c\u52a8\u3002\u65e0\u8bba\u4f60\u505a\u7684\u5728\u7ebf\uff0c\u79bb\u7ebf\uff0c\u6216\u662f\u975e\u7ebf\u4e0a\u7684\u4e1a\u52a1\uff0c\u90fd\u9700\u8981\u8fd9\u4e2a\u95ed\u73af\u6765\u6307\u5bfc\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-48254\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01.png\" alt=\"google-data-analysis-business-01\" width=\"436\" height=\"438\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01.png 436w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01-300x300.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01-160x160.png 160w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-01-320x320.png 320w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/a><\/p>\n<p><em>\u6570\u636e\u5206\u6790\u95ed\u73af<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u8fc7\u5206\u8ff7\u604b\u4e8e\u6570\u636e\u6536\u96c6\u548c\u6807\u51c6\u7684\u6307\u6807\u62a5\u544a\u6216\u8bb8\u4e0d\u662f\u597d\u4e8b\uff0c\u5f88\u591a\u4eba\u5bf9\u8fd9\u4e9b\u5f88\u70ed\u8877\u6709\u65f6\u5019\u53ea\u662f\u5728\u8ddf\u98ce\uff0c\u56e0\u4e3a\u6570\u636e\u548c\u6307\u6807\u7684\u4f5c\u7528\u548c\u4ef7\u503c\u5f88\u591a\u5e74\u524d\u5c31\u6709\u4eba\u5728\u5f3a\u8c03\u3002\u4f46\u8fd9\u79cd\u73b0\u8c61\u662f\u4e0d\u6b63\u5e38\u7684\uff0c\u53ea\u6709\u628a\u6307\u6807\u548c\u6570\u636e\u7528\u4e8e\u6307\u5bfc\u5b9e\u8df5\uff0c\u5f62\u6210\u4e00\u4e2a\u6570\u636e\u5206\u6790\u7684\u95ed\u73af\uff0c\u624d\u80fd\u4f53\u73b0\u51fa\u6570\u636e\u7684\u4ef7\u503c\u3002\u600e\u4e48\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u53c8\u6216\u8005\u8bf4\u600e\u4e48\u5f62\u6210\u6570\u636e\u5206\u6790\u5230\u5e94\u7528\u7684\u95ed\u73af\uff1f<\/p>\n<p>\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\u8fd9\u672c\u4e66\u91cc\u63d0\u5230\u4e86\u7cbe\u76ca\u6570\u636e\u5206\u6790\u95ed\u73af\u8fd9\u4e2a\u6982\u5ff5\uff0c\u5b83\u7684\u76ee\u7684\u5c31\u662f\u5e2e\u4f60\u521b\u5efa\u4e00\u4e2a\u53ef\u6301\u7eed\u7684\u65b9\u5f0f\u6765\u9009\u62e9\u91cd\u8981\u7684\u6307\u6807\uff0c\u5e76\u628a\u8fd9\u4e9b\u6307\u6807\u8ddf\u57fa\u672c\u7684\u4e1a\u52a1\u95ee\u9898\u5173\u8054\u8d77\u6765\uff0c\u7136\u540e\u63d0\u51fa\u5bf9\u95ee\u9898\u89e3\u51b3\u65b9\u6848\u7684\u5047\u8bbe\uff0c\u901a\u8fc7\u6d4b\u8bd5\uff08\u5f53\u7136\u5305\u62ecA\/B\u6d4b\u8bd5\uff09\u9a8c\u8bc1\u5047\u8bbe\u5e76\u6700\u7ec8\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p>\u4e0b\u9762\uff0c\u6211\u4eec\u4f1a\u4ece\u56db\u4e2a\u6b65\u9aa4\uff0c\u89e3\u8bfb\u6570\u636e\u5206\u6790\u95ed\u73af\u7684\u4e00\u4e9b\u7ec6\u8282\u5e76\u7528 Airbnb \u7684\u6848\u4f8b\u8ba9\u5927\u5bb6\u66f4\u597d\u7684\u7406\u89e3\u7cbe\u76ca\u5206\u6790\u5faa\u73af\u5982\u4f55\u6307\u5bfc\u4e1a\u52a1\u5b9e\u8df5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u4e09\u3001\u7cbe\u76ca\u6570\u636e\u5206\u6790\u6a21\u578b<\/span><\/h3>\n<p>\u7cbe\u76ca\u6570\u636e\u5206\u6790\u5faa\u73af\u975e\u5e38\u7b80\u5355\uff0c\u5b83\u76844\u4e2a\u6b65\u9aa4\u6e05\u6670\u7684\u89e3\u91ca\u4e86\u4f60\u8be5\u5982\u4f55\u6765\u7528\u5b83\u6307\u5bfc\u4e1a\u52a1\u3002\u9996\u5148\uff0c\u8981\u627e\u51fa\u4f60\u60f3\u63d0\u5347\u4ec0\u4e48\uff1b\u7136\u540e\u521b\u5efa\u5e76\u8fd0\u884c\u8bd5\u9a8c\uff1b\u6700\u540e\u8861\u91cf\u8bd5\u9a8c\u7ed3\u679c\u5e76\u51b3\u5b9a\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\u3002<\/p>\n<p>\u8fd9\u4e2a\u5faa\u73af\u91cc\u7ed3\u5408\u4e86\u7cbe\u76ca\u521b\u4e1a\uff08\u7cbe\u76ca\u521b\u4e1a\u662f\u6307\u57fa\u4e8e\u6570\u636e\u5206\u6790\u8fdb\u884c\u6301\u7eed\u7684\u8fed\u4ee3\u63d0\u5347\uff09\u7684\u6982\u5ff5\uff0c\u5b83\u80fd\u5e2e\u4f60\u653e\u5927\u5df2\u7ecf\u9a8c\u8bc1\u6709\u6548\u7684\u60f3\u6cd5\uff0c\u629b\u5f03\u65e0\u6548\u7684\u60f3\u6cd5\uff0c\u5e76\u6839\u636e\u6570\u636e\u53cd\u9988\u6765\u8c03\u6574\u76ee\u6807\u65b9\u5411\u3002<\/p>\n<p>\u7528\u4e0b\u9762\u7684\u8fd9\u5f20\u56fe\u6765\u8868\u793a\u7cbe\u76ca\u521b\u4e1a\u5faa\u73af\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-48255\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-02.png\" alt=\"google-data-analysis-business-02\" width=\"625\" height=\"484\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-02.png 625w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-02-300x232.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>\u4e0a\u56fe\u7684\u6d41\u7a0b\u770b\u8d77\u6765\u6709\u70b9\u590d\u6742\uff0c\u6211\u4eec\u628a\u5b83\u7b80\u5316\u4e3a\u4efb\u4f55\u4e1a\u52a1\u548c\u516c\u53f8\u90fd\u80fd\u7528\u4e8e\u5176\u6570\u636e\u5206\u6790\u5b9e\u8df5\u7684\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a\u6307\u6807&#8212;&gt;\u5047\u8bbe&#8212;&gt;\u8bd5\u9a8c&#8212;&gt;\u884c\u52a8<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.1 \u6b65\u9aa41\uff1a\u627e\u51fa\u4f18\u5316\u6307\u6807<\/span><\/h4>\n<p>\u8fd9\u4e2a\u5faa\u73af\u4e0d\u80fd\u5e2e\u4f60\u4e86\u89e3\u4f60\u7684\u4e1a\u52a1\uff0c\u56e0\u4e3a\u8fd9\u662f\u4f60\u7684\u5de5\u4f5c\u3002\u4f60\u9700\u8981\u77e5\u9053\u4e1a\u52a1\u6700\u91cd\u8981\u7684\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u9700\u8981\u6539\u8fdb\u4ec0\u4e48\u3002<\/p>\n<ul>\n<li>\u662f\u63d0\u5347\u8f6c\u5316\u7387\uff1f<\/li>\n<li>\u662f\u63d0\u5347\u8bbf\u5ba2\u6ce8\u518c\u6570\uff1f<\/li>\n<li>\u662f\u63d0\u9ad8\u7528\u6237\u5206\u4eab\u7387\uff1f<\/li>\n<li>\u8fd8\u662f\u964d\u4f4e\u7528\u6237\u6d41\u5931\u6bd4\u4f8b\uff1f<\/li>\n<li>\u4e5f\u53ef\u80fd\u7b80\u5355\u5230\u5c31\u50cf\u8ba9\u66f4\u591a\u4eba\u53bb\u4f60\u7684\u9910\u9986\u5c31\u9910\u3002<\/li>\n<\/ul>\n<p>\u5173\u952e\u5728\u4e8e\uff0c\u5b83\u5fc5\u987b\u662f\u4f60\u4e1a\u52a1\u7684\u6838\u5fc3\u6307\u6807\u3002\u5982\u679c\u4f60\u4e0d\u662f\u4e1a\u52a1\u8d1f\u8d23\u4eba\uff0c\u53ea\u8d1f\u8d23\u589e\u957f\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u9700\u8981\u4e1a\u52a1\u7ba1\u7406\u8005\uff08\u8001\u677f\u6216\u4e1a\u52a1\u603b\u76d1\uff09\u5e2e\u4f60\u786e\u5b9a\u8fd9\u4e2a\u6307\u6807\u3002\u8fd9\u662f\u597d\u4e8b\uff0c\u610f\u5473\u7740\u4f60\u8ddf\u4e1a\u52a1\u662f\u6709\u5173\u7cfb\u7684\uff0c\u5982\u679c\u8fd9\u4e2a\u5faa\u73af\u6700\u7ec8\u6210\u529f\uff0c\u4f60\u4f1a\u8ba9\u56e2\u961f\u79bb\u76ee\u6807\u66f4\u8fdb\u4e00\u6b65\u3002<\/p>\n<p>\u786e\u5b9a\u8981\u6539\u5584\u4ec0\u4e48\u6307\u6807\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u6839\u636e\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u6211\u4eec\u4e3e\u67e0\u6aac\u6c34\u644a\u7684\u4f8b\u5b50\uff0c\u90a3\u4e48\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u5c31\u662f\u4e00\u5f20\u8868\u683c\uff0c\u8fd9\u91cc\u8bb0\u5f55\u4e86\u67e0\u6aac\u548c\u7cd6\u7684\u4ef7\u683c\uff0c\u7ecf\u8fc7\u644a\u70b9\u7684\u4eba\u6570\uff0c\u591a\u5c11\u4eba\u505c\u4e0b\u6765\u4e70\u6c34\u559d\uff0c\u4ee5\u53ca\u4f60\u6536\u8d39\u591a\u5c11\u3002\u8fd9\u91cc\u6709\u56db\u4ef6\u4e8b\u5bf9\u4f60\u7684\u751f\u610f\u5f88\u5173\u952e\uff0c\u5176\u4e2d\u4e00\u4ef6\u6709\u5f85\u6539\u5584\u3002\u8fd9\u5c31\u662f\u73b0\u5728\u4f60\u7684\u4e1a\u52a1\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4e2a\u6307\u6807\u3002\u53ea\u9009\u4e00\u4e2a\u6307\u6807\u51fa\u6765\uff0c\u56e0\u4e3a\u4f60\u8981\u4f18\u5316\u5b83\u3002<\/p>\n<p>\u8fd9\u4e2a\u6307\u6807\u8ddf KPI \u76f8\u5173\uff0c\u5982\u679c\u662f\u8d2d\u4e70\u4eba\u6570\uff0c\u90a3\u4e48\u6307\u6807\u662f\u8f6c\u5316\u7387\u3002\u5982\u679c\u662f\u53d1\u9001\u7684\u9080\u8bf7\u6570\uff0c\u6307\u6807\u5c31\u662f\u75c5\u6bd2\u6027\u3002\u5982\u679c\u662f\u79bb\u5f00\u7684\u4ed8\u8d39\u7528\u6237\u6570\u91cf\uff0c\u5c31\u662f\u6d41\u5931\u7387\u3002<\/p>\n<p>\u5546\u4e1a\u6a21\u5f0f\u4e5f\u80fd\u544a\u8bc9\u4f60\u6307\u6807\u5e94\u8be5\u662f\u4ec0\u4e48\u3002\u6bd4\u5982\uff0c\u5982\u679c\u4f60\u9700\u8981\u6bcf\u676f\u67e0\u6aac\u6c34\u53565\u7f8e\u5143\u624d\u80fd\u8fbe\u5230\u6536\u652f\u5e73\u8861\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u4f60\u7684\u76ee\u6807\uff0c KPI \u7684\u76ee\u6807\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.2 \u6b65\u9aa42\uff1a\u63d0\u51fa\u5047\u8bbe<\/span><\/h4>\n<p>\u8fd9\u662f\u53d1\u6325\u4f60\u521b\u9020\u6027\u7684\u5730\u65b9\uff0c\u56e0\u4e3a\u4f60\u53ef\u4ee5\u8fdb\u884c\u5404\u79cd\u7c7b\u578b\u7684\u8bd5\u9a8c\uff1a<\/p>\n<ul>\n<li>\u4e00\u6b21\u8425\u9500\u6d3b\u52a8<\/li>\n<li>\u5e94\u7528\u7684\u91cd\u65b0\u8bbe\u8ba1<\/li>\n<li>\u5b9a\u4ef7\u7684\u6539\u53d8<\/li>\n<li>\u628a\u8fd0\u8f93\u6210\u672c\u7eb3\u5165\u4ef7\u683c<\/li>\n<li>\u6539\u53d8\u5438\u5f15\u7528\u6237\u7684\u65b9\u5f0f<\/li>\n<li>\u5c1d\u8bd5\u4e0d\u540c\u7684\u5e73\u53f0<\/li>\n<li>\u6539\u53d8\u6309\u94ae\u6587\u5b57<\/li>\n<li>A\/B\u6d4b\u8bd5\u4e00\u4e2a\u65b0\u529f\u80fd<\/li>\n<\/ul>\n<p>\u65e0\u8bba\u5982\u4f55\uff0c\u63d0\u51fa\u5047\u8bbe\u662f\u9700\u8981\u7075\u611f\u7684\u5730\u65b9\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e24\u79cd\u65b9\u5f0f\u627e\u5230\u7075\u611f\u3002<\/p>\n<p>\u5982\u679c\u5f97\u4e0d\u5230\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u505a\u5404\u79cd\u5c1d\u8bd5\u3002<\/p>\n<p>\u5c1d\u8bd5\u7406\u89e3\u5e02\u573a\u3002\u505a\u8c03\u67e5\uff0c\u6216\u770b\u770b\u522b\u4eba\u600e\u4e48\u505a\uff0c\u6216\u67e5\u770b\u5ba2\u6237\u53cd\u9988\uff0c\u6216\u8005\u7b80\u5355\u5730\u62ff\u8d77\u7535\u8bdd\u3002<\/p>\n<p>\u4ece\u7ade\u4e89\u5bf9\u624b\u90a3\u91cc\u5077\u5e08\u3002\u5982\u679c\u6709\u4eba\u505a\u7684\u5f88\u597d\uff0c\u90a3\u4e48\u53ef\u4ee5\u6a21\u4eff\u3002\u4f46\u5207\u8bb0\u4e0d\u8981\u4e3a\u4e86\u4e0d\u540c\u800c\u4e0d\u540c\u3002<br \/>\n\u5b66\u4e60\u6700\u4f73\u5b9e\u8df5\u3002\u4e86\u89e3\u5176\u4ed6\u516c\u53f8\u7684\u589e\u957f\u65b9\u5f0f\uff0c\u4ece\u589e\u957f\u9ed1\u5ba2\u5230\u5185\u5bb9\u8425\u9500\uff0c\u5e76\u4ece\u4e2d\u627e\u7075\u611f\u3002<\/p>\n<p>\u5982\u679c\u80fd\u83b7\u53d6\u6570\u636e\uff0c\u641e\u6e05\u695a\u7528\u6237\u4e4b\u95f4\u6709\u4ec0\u4e48\u4e0d\u540c\u70b9\u3002\u6bd4\u5982\u8bf4\uff0c\u4f60\u5728\u60f3\u529e\u6cd5\u964d\u4f4e\u6d41\u5931\u7387\uff0c\u6709\u4e9b\u7528\u6237\u4e00\u4e2a\u6708\u90fd\u4e0d\u9000\u51fa\uff0c\u4ed6\u4eec\u4e4b\u95f4\u6709\u4ec0\u4e48\u5171\u540c\u70b9\uff1f\u6700\u5fe0\u8bda\u7684\u5ba2\u6237\u8ddf\u5176\u4ed6\u4eba\u6709\u4ec0\u4e48\u4e0d\u540c\u70b9\uff1f\u4ed6\u4eec\u90fd\u6765\u81ea\u540c\u4e00\u4e2a\u5730\u65b9\uff1f\u4ed6\u4eec\u90fd\u4e70\u4e00\u6837\u7684\u4e1c\u897f\uff1f\u8bf8\u5982\u6b64\u7c7b\u3002<\/p>\n<p>\u65e0\u8bba\u54ea\u79cd\u65b9\u5f0f\uff0c\u8fd9\u4e2a\u5047\u8bbe\u90fd\u6765\u81ea\u4e8e\u7528\u6237\uff0c\u95ee\u4ed6\u4eec\u95ee\u9898\uff0c\u6216\u4e86\u89e3\u4ed6\u4eec\u7684\u9009\u62e9\u3002<\/p>\n<p>\u5047\u8bbe\u8fd9\u4e2a\u8bcd\u6709\u5f88\u591a\u4e0d\u540c\u7684\u89e3\u91ca\uff0c\u4e2a\u4eba\u89c9\u5f97\u7ef4\u57fa\u767e\u79d1\u7ed9\u7684\u5b9a\u4e49\u6700\u8d34\u5207\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u4eba\u4eec\u628a\u95ee\u9898\u7684\u8bd5\u9a8c\u89e3\u51b3\u65b9\u6848\u79f0\u4e3a\u5047\u8bbe\uff0c\u901a\u5e38\u79f0\u4e3a\u201c\u6709\u6839\u636e\u7684\u731c\u6d4b\u201d\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u662f\u7531\u4e00\u4e9b\u8bc1\u636e\u5f97\u51fa\u7684\u3002<\/h5>\n<p>\u6211\u4eec\u5bf9\u91c7\u53d6\u4ec0\u4e48\u52a8\u4f5c\u624d\u80fd\u6539\u5584 KPI \u6240\u505a\u51fa\u7684\u6709\u6839\u636e\u7684\u731c\u6d4b\u662f\u57fa\u4e8e\u6b65\u9aa41\u5f97\u5230\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.3 \u6b65\u9aa43\uff1a\u521b\u5efa\u8bd5\u9a8c<\/span><\/h4>\n<p>\u4e00\u65e6\u6709\u4e86\u5047\u8bbe\uff0c\u4f60\u9700\u8981\u5148\u56de\u7b543\u4e2a\u95ee\u9898\u518d\u8fdb\u5165\u8bd5\u9a8c\u6b65\u9aa4\u3002<\/p>\n<ol>\n<li>\u9996\u5148\uff1a\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1f\u4e8b\u60c5\u7684\u53d1\u751f\u90fd\u662f\u56e0\u4e3a\u6709\u4eba\u505a\u4e86\u4ec0\u4e48\u3002\u90a3\u4e48\u4f60\u671f\u671b\u505a\u4ec0\u4e48\u5462\uff1f\u53d7\u4f17\u662f\u6240\u6709\u4eba\uff0c\u8fd8\u662f\u7528\u6237\u4e2d\u7684\u4e00\u90e8\u5206\uff1f\u4ed6\u4eec\u662f\u6b63\u786e\u7684\u53d7\u4f17\u5417\uff1f\u4f60\u80fd\u89e6\u8fbe\u4ed6\u4eec\u5417\uff1f\u76f4\u5230\u4f60\u660e\u786e\u4e86\u4f60\u662f\u8981\u8bd5\u56fe\u6539\u53d8\u54ea\u4e9b\u4eba\u7684\u884c\u4e3a\uff0c\u624d\u80fd\u53bb\u5438\u5f15\u4ed6\u4eec\u3002<\/li>\n<li>\u5176\u6b21\uff1a\u4f60\u60f3\u8ba9\u4ed6\u4eec\u505a\u4ec0\u4e48\uff1f\u4f60\u8981\u6c42\u4ed6\u4eec\u505a\u7684\u4e8b\u60c5\u8db3\u591f\u6e05\u6670\u660e\u786e\u5417\uff1f\u4ed6\u4eec\u80fd\u5f88\u8f7b\u677e\u7684\uff0c\u6216\u662f\u4ee5\u81ea\u5df1\u7684\u65b9\u5f0f\u505a\u5417\uff1f\u4ed6\u4eec\u4e2d\u6709\u591a\u5c11\u4eba\u4eca\u5929\u505a\u4e86\u8fd9\u9879\u64cd\u4f5c\uff1f<\/li>\n<li>\u7b2c\u4e09\uff1a\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u8981\u8fd9\u4e48\u505a\uff1f\u53ea\u6709\u6709\u4ef7\u503c\u7684\uff0c\u5e76\u4e14\u5145\u5206\u4fe1\u4efb\u4f60\uff0c\u4ed6\u4eec\u624d\u4f1a\u505a\u4f60\u8981\u6c42\u505a\u7684\u4e8b\u3002\u4f60\u6b63\u786e\u5730\u6fc0\u52b1\u4ed6\u4eec\u4e86\u5417\uff1f\u5f53\u524d\u7684\u54ea\u4e00\u9879\u8bf7\u6c42\u6700\u6709\u6548\uff1f\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u613f\u610f\u4e3a\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u505a\u8fd9\u4ef6\u4e8b\uff1f<\/li>\n<\/ol>\n<p>\u770b\u8d77\u6765 who \u3001what \u548c why \u8fd9\u4e09\u4e2a\u95ee\u9898\u4e0d\u96be\u56de\u7b54\uff0c\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002\u56e0\u4e3a\u8fd9\u9700\u8981\u4f60\u5bf9\u5ba2\u6237\u6709\u5f88\u6df1\u5165\u7684\u4e86\u89e3\u3002\u5728\u7cbe\u76ca\u521b\u4e1a\u91cc\uff0c\u8fd9\u53eb\u505a\u5ba2\u6237\u5f00\u53d1\u3002\u521b\u5efa\u8bd5\u9a8c\u7684\u6b65\u9aa4\u770b\u8d77\u6765\u5c31\u50cf\u662f\u8fd9\u6837\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u5f04\u6e05\u695a\u4ec0\u4e48\u4eba\u56e0\u4e3a\u4ec0\u4e48\u539f\u56e0\u505a\u4ec0\u4e48\u4e8b\uff0c\u624d\u80fd\u660e\u663e\u63d0\u9ad8\u4f60\u5b9a\u4e49\u7684\u76ee\u6807 KPI \u3002<\/h5>\n<p>\u8fd9\u662f\u6211\u4eec\u91c7\u53d6\u884c\u52a8\u7684\u76ee\u7684\uff0c\u7528\u9760\u8c31\u7684\u5047\u8bbe\u6765\u521b\u5efa\u9760\u8c31\u7684\u8bd5\u9a8c\u3002\u8fd9\u79cd\u65b9\u5f0f\u4e5f\u80fd\u8ba9\u6bcf\u4e2a\u4eba\u7406\u89e3\u8bd5\u9a8c\u7684\u76ee\u7684\u548c\u610f\u4e49\u3002<\/p>\n<p>\u4e00\u65e6\u521b\u5efa\u4e86\u8bd5\u9a8c\uff0c\u5e76\u8bbe\u7f6e\u6570\u636e\u5206\u6790\u6765\u6839\u636e\u5f53\u524d\u7684\u57fa\u51c6\u548c\u4f60\u8bbe\u5b9a\u7684\u76ee\u6807\u6765\u8861\u91cf KPI \uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u8fd0\u884c\u8bd5\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.4 \u6b65\u9aa44\uff1a\u8861\u91cf\u548c\u51b3\u5b9a\u8981\u505a\u4ec0\u4e48<\/span><\/h4>\n<p>\u5230\u8fd9\u4e00\u6b65\uff0c\u5c31\u80fd\u77e5\u9053\u4f60\u7684\u8bd5\u9a8c\u662f\u5426\u6210\u529f\u3002\u8fd9\u6837\u6211\u4eec\u6709\u4e86\u4e0b\u9762\u7684\u51e0\u4e2a\u9009\u62e9\uff1a<\/p>\n<p>\u5982\u679c\u8bd5\u9a8c\u6210\u529f\uff0c\u7889\u5821\u4e86\u3002\u5e86\u795d\u4e00\u756a\uff0c\u7136\u540e\u7ee7\u7eed\u627e\u4e0b\u4e00\u4e2a\u6700\u91cd\u8981\u7684\u6307\u6807\uff0c\u7ee7\u7eed\u4e0b\u4e00\u4e2a who \uff0c what \uff0cwhy \u5468\u671f\u3002\u6bd5\u7adf\uff0c\u751f\u547d\u4e0d\u606f\uff0c\u4f18\u5316\u4e0d\u6b62\u561b\u3002<\/p>\n<p>\u5982\u679c\u8bd5\u9a8c\u5931\u8d25\uff0c\u5219\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u6211\u4eec\u7684\u5047\u8bbe\u3002\u7136\u540e\u628a\u4ece\u5931\u8d25\u7684\u8bd5\u9a8c\u91cc\u5b66\u5230\u7684\u7ecf\u9a8c\u7528\u4e8e\u5b9a\u4e49\u65b0\u7684 who \uff0cwhat \uff0c why \u3002\u5373\u4f7f\u662f\u5931\u8d25\u7684\u8bd5\u9a8c\uff0c\u5982\u679c\u80fd\u4ece\u4e2d\u5f97\u5230\u6559\u8bad\uff0c\u5c31\u4e0d\u7b97\u662f\u6d6a\u8d39\u673a\u4f1a\u3002<\/p>\n<p>\u5982\u679c\u8bd5\u9a8c\u6709\u4e00\u70b9\u7ed3\u679c\uff0c\u4f46\u4e0d\u660e\u663e\uff0c\u8fd9\u65f6\u5019\u5c31\u5e94\u8be5\u5c1d\u8bd5\u53e6\u4e00\u4e2a\u8bd5\u9a8c\u4e86\u3002\u4e00\u5f00\u59cb\u63d0\u51fa\u7684\u5047\u8bbe\u4f9d\u7136\u6709\u6548\uff0c\u4f46\u662f\u4f60\u53ef\u4ee5\u6839\u636e\u8fd9\u6b21\u8bd5\u9a8c\u5bf9\u63a5\u4e0b\u6765\u7684\u8bd5\u9a8c\u8fdb\u884c\u4f18\u5316\uff0c\u518d\u8bd5\u4e00\u6b21\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u6d41\u7a0b\u4e4b\u7f8e\uff0cwe&#8217;re being smart, fast, and iterative\uff01\u5236\u5b9a\u614e\u91cd\u7684\u8ba1\u5212\uff0c\u8861\u91cf\u5176\u7ed3\u679c\uff0c\u5e76\u56f4\u7ed5\u66f4\u63a5\u8fd1\u6211\u4eec\u7684\u76ee\u6807\u3002\u8bc6\u522b\uff0c\u5047\u8bbe\uff0c\u6d4b\u8bd5\uff0c\u53cd\u5e94\uff0c\u4ee5\u53ca\u91cd\u590d\u3002<\/p>\n<p>\u4e0b\u9762\u662f\u4e00\u4e2a\u5177\u4f53\u7684\u6848\u4f8b\uff0c\u6765\u52a0\u6df1\u5bf9\u7cbe\u76ca\u6570\u636e\u5206\u6790\u5faa\u73af\u7684\u7406\u89e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u56db\u3001\u6848\u4f8b\uff1aAirbnb<\/span><\/h3>\n<p>Airbnb \u662f\u7f8e\u56fd\u4e00\u5bb6\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u5171\u4eab\u7ecf\u6d4e\u516c\u53f8\u63d0\u4f9b\u95f2\u65f6\u623f\u5c4b\u79df\u8d41\uff0c\u4ed6\u4eec\u53d1\u73b0\u4e86\u5f88\u591a\u521b\u9020\u6027\u7684\u65b9\u5f0f\u6765\u5b9e\u73b0\u589e\u957f\uff0c\u660e\u667a\u548c\u6570\u636e\u9a71\u52a8\u662f\u5b83\u7684\u4ee3\u540d\u8bcd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">4.1 \u6b65\u9aa41\uff1a\u627e\u51fa\u4f18\u5316\u6307\u6807<\/span><\/h4>\n<p>Airbnb \u60f3\u4f18\u5316\u7684\u6307\u6807\u662f\u623f\u5c4b\u79df\u8d41\u5929\u6570\uff0c\u8fd9\u5bf9\u5b83\u4eec\u6765\u8bf4\u6bd4\u5355\u7eaf\u8861\u91cf\u6536\u5165\u66f4\u91cd\u8981\uff1a\u5982\u679c\u623f\u4e1c\u51fa\u79df\u623f\u5b50\u7684\u65f6\u95f4\u8d8a\u4e45\uff0c\u90a3\u4e48 Airbnb \u7684\u4e1a\u52a1\u4e5f\u4f1a\u53d8\u5f97\u66f4\u597d\u3002\u4e3a\u4e86\u6210\u5c31\u623f\u4e1c\uff0c Airbnb \u901a\u8fc7\u5217\u51fa\u70ed\u95e8\u79df\u4f4f\u623f\u6e90\uff0c\u6765\u4fdd\u8bc1\u7559\u5b58\u3002<\/p>\n<p>Airbnb \u77e5\u9053\uff0c\u8981\u53d6\u5f97\u6210\u529f\uff0c\u9700\u8981\u5927\u5e45\u63d0\u9ad8\u6bcf\u5bb6\u7269\u4e1a\u7684\u79df\u4f4f\u7387\u3002<\/p>\n<p>\u4e00\u4e2a\u5173\u952e\u6307\u6807\uff1a\u201c\u623f\u5c4b\u79df\u8d41\u5929\u6570\u201d<\/p>\n<ul>\n<li>KPI \uff1a\u623f\u5c4b\u9884\u5b9a<\/li>\n<li>\u76ee\u6807\uff1a\u4e0d\u660e<\/li>\n<li>\u5f53\u524d\u6c34\u5e73\uff1a\u4e0d\u660e<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">4.2 \u6b65\u9aa42\uff1a\u63d0\u51fa\u5047\u8bbe<\/span><\/h4>\n<p>\u6211\u4eec\u4e0d\u77e5\u9053 Airbnb \u662f\u600e\u4e48\u63d0\u51fa\u8fd9\u4e2a\u5047\u8bbe\u7684\uff0c\u4f46\u6211\u4eec\u77e5\u9053\u5b83\u80fd\u5f97\u5230\u70ed\u95e8\u79df\u4f4f\u7684\u623f\u5c4b\u5217\u8868\u3002<\/p>\n<ul>\n<li>\u53ef\u80fd\u4ed6\u4eec\u6ce8\u610f\u5230\u8fd9\u4e9b\u70ed\u95e8\u79df\u4f4f\u623f\u5c4b\u7684\u7167\u7247\u770b\u8d77\u6765\u66f4\u4e13\u4e1a\u3002<\/li>\n<li>\u53ef\u80fd\u4ed6\u4eec\u610f\u8bc6\u5230\u623f\u5ba2\u7684\u5e38\u89c1\u6295\u8bc9\u662f\u623f\u5b50\u7684\u7167\u7247\u548c\u5b9e\u9645\u4e0a\u4e0d\u4e00\u6837\u3002<\/li>\n<li>\u53ef\u80fd\u4ed6\u4eec\u53d1\u73b0\u4eba\u4eec\u5728\u770b\u4e86\u7167\u7247\u4e4b\u540e\u5c31\u653e\u5f03\u4e86\u5217\u8868\u3002<\/li>\n<li>\u53ef\u80fd\u4ed6\u4eec\u4ed6\u4eec\u5206\u6790\u4e86\u56fe\u7247\u7684\u5143\u6570\u636e\uff0c\u53d1\u73b0\u623f\u5c4b\u79df\u8d41\u8ddf\u6602\u8d35\u7684\u76f8\u673a\u578b\u53f7\u4e4b\u95f4\u6709\u5f88\u5f3a\u7684\u76f8\u5173\u6027\u3002<\/li>\n<\/ul>\n<p>\u53cd\u6b63\u4ed6\u4eec\u5c31\u662f\u5f97\u51fa\u4e86\u8fd9\u6837\u7684\u5047\u8bbe\uff1a\u56fe\u7247\u8d8a\u597d\u770b\uff0c\u623f\u5b50\u79df\u7684\u8d8a\u597d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">4.3 \u6b65\u9aa43\uff1a\u521b\u5efa\u8bd5\u9a8c<\/span><\/h4>\n<p>\u6709\u4e86\u8fd9\u4e2a\u5047\u8bbe\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u521b\u5efa\u8bd5\u9a8c\u4e86\u3002\u901a\u5e38\u6765\u8bf4\uff0c\u6709\u4e00\u4e2a\u6e05\u6670\u7684\u5047\u8bbe\u80fd\u8ba9\u521b\u5efa\u8bd5\u9a8c\u66f4\u5bb9\u6613\u3002 Airbnb \u7684 who \uff0cwhat \uff0cwhy \u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u8c01\u662f\u8bd5\u9a8c\u7684\u76ee\u6807\u53d7\u4f17\uff1f\u5728 Airbnb \u4e0a\u67e5\u770b\u5217\u8868\u7684\u6e38\u5ba2\u3002<\/li>\n<li>\u60f3\u8ba9\u4ed6\u4eec\u505a\u4ec0\u4e48\uff1f\u79df\u623f\u5b50\u66f4\u9891\u7e41\u3002<\/li>\n<li>\u6e38\u5ba2\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\u505a\uff1f\u56e0\u4e3a\u7167\u7247\u770b\u8d77\u6765\u66f4\u4e13\u4e1a\uff0c\u5e76\u4e14\u8ba9\u623f\u5b50\u770b\u8d77\u6765\u66f4\u7f8e\u89c2\u3002<\/li>\n<\/ul>\n<p>\u90a3\u4e48\uff0c\u8fd9\u4e2a\u8bd5\u9a8c\u5c31\u53d8\u6210\u4e86\uff1a<\/p>\n<h5 style=\"padding-left: 30px;\">\u786e\u5b9a\u6e38\u5ba2\u4eec\u662f\u5426\u4f1a\u56e0\u4e3a\u66f4\u4e13\u4e1a\u7684\u7167\u7247\u5217\u8868\u66f4\u9891\u7e41\u5730\u9884\u5b9a\u623f\u5b50\uff0c\u5e76\u628a\u623f\u5c4b\u9884\u5b9a\u63d0\u5347 X%\u3002<\/h5>\n<p>\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c Airbnb \u771f\u7684\u4e0d\u9700\u8981\u4efb\u4f55\u5f53\u524d\u6570\u636e\uff0c\u8fd9\u5c31\u50cf\u5bf9\u5348\u9910\u7684\u4e00\u6b21\u968f\u673a\u8bc4\u8bba\u5f15\u51fa\u7684\u5047\u8bbe\u3002\u4f46\u5373\u4f7f\u5047\u8bbe\u4e0d\u662f\u5efa\u7acb\u5728\u786c\u6027\u6570\u636e\u4e2d\uff0c\u8bd5\u9a8c\u8bbe\u8ba1\u4e5f\u5fc5\u987b\u5efa\u7acb\u5728\u786c\u6027\u6570\u636e\u4e0a\u3002<\/p>\n<p>\u4e3a\u4e86\u8fd0\u884c\u8bd5\u9a8c\uff0c Airbnb \u521b\u5efa\u4e86\u7cbe\u76ca\u521b\u4e1a\u91cc\u7684\u6700\u5c0f\u53ef\u884c\u5316\u4ea7\u54c1\uff08MVP\uff09\u3002\u5c31\u50cf\u9b54\u6cd5\u5e08\uff1a\u5927\u591a\u6570\u8f9b\u82e6\u7684\u5de5\u4f5c\u90fd\u662f\u5728\u5e55\u540e\u505a\u7684\uff0c\u4f46\u89c2\u4f17\u8ba4\u4e3a\u4ed6\u4eec\u770b\u5230\u7684\u5c31\u662f\u771f\u76f8\u3002<\/p>\n<p>Airbnb \u4e0d\u786e\u5b9a\u8bd5\u9a8c\u662f\u5426\u6709\u6548\uff0c\u6240\u4ee5\u56e2\u961f\u4e0d\u6253\u7b97\u96c7\u4f63\u5168\u804c\u7684\u6444\u50cf\u5e08\u6216\u7ed9\u5e94\u7528\u6dfb\u52a0\u4e00\u4e2a\u65b0\u529f\u80fd\u3002\u4f46\u540c\u65f6\uff0c\u4ed6\u4eec\u5fc5\u987b\u5bf9\u5b9e\u9645\u529f\u80fd\u8fdb\u884c\u771f\u5b9e\u6d4b\u8bd5\u3002<\/p>\n<p>\u8fd9\u7ed9\u6211\u4eec\u4e00\u4e2a\u5f88\u597d\u7684\u7ecf\u9a8c\uff0c\u4f60\u4e0d\u9700\u8981\u5efa\u9020\u4e00\u4e2a\u5b8f\u4f1f\u7684\u95ea\u4eae\u57ce\u5821\uff0c\u4f60\u4e0d\u9700\u8981\u4e07\u4e8b\u4ff1\u5907\u624d\u5f00\u59cb\u6d4b\u8bd5\u3002\u4f60\u53ef\u4ee5\u5f00\u59cb\u5c0f\u7684\uff0c\u7cbe\u76ca\u7684\uff0c\u4f4e\u6210\u672c\u7684\u6d4b\u8bd5\uff0c\u53ea\u5bf9\u5ba2\u6237\u6d4b\u8bd5\u4f60\u60f3\u6d4b\u8bd5\u7684\u90e8\u5206\uff0c\u6765\u9a8c\u8bc1\uff08\u6216\u53cd\u9a73\uff09\u4f60\u7684\u5047\u8bbe\u3002<\/p>\n<p>Airbnb \u7684\u8bd5\u9a8c\u5305\u542b\u4e00\u4e9b\u770b\u8d77\u6765\u50cf\u662f\u4e00\u4e2a\u771f\u5b9e\u529f\u80fd\u7684\u4e1c\u897f\uff0c\u4f46\u5176\u5b9e\u53ea\u9700\u8981\u6444\u5f71\u5e08\u5c31\u80fd\u89e3\u51b3\u3002\u5728\u8bd5\u9a8c\u8fc7\u7a0b\u4e2d\uff0c\u6444\u5f71\u5e08\u4e3a\u623f\u5c4b\u62cd\u7167\uff0c\u7136\u540e\u6d4b\u91cf KPI \uff0c\u518d\u628a\u6709\u6444\u5f71\u5e08\u62cd\u7167\u548c\u6ca1\u6444\u5f71\u5e08\u62cd\u7167\u7684\u623f\u5c4b\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-03.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-48256\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-03.png\" alt=\"google-data-analysis-business-03\" width=\"625\" height=\"482\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-03.png 625w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-03-300x231.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">4.4 \u6b65\u9aa44.\u8861\u91cf\u8868\u73b0<\/span><\/h4>\n<p>\u5728\u8fd9\u4e2a\u6848\u4f8b\u91cc\uff0c Airbnb \u8861\u91cf\u4e86\u6709\u4e13\u4e1a\u6444\u5f71\u5e08\u62cd\u6444\u7684\u623f\u5c4b\u4ee5\u53ca\u5c4b\u4e3b\u81ea\u5df1\u62cd\u7167\u7684\u623f\u5c4b\u7684\u9884\u5b9a\u91cf\u3002\u90a3\u4e48\u7ed3\u679c\u5982\u4f55\uff1f\u6709\u4e13\u4e1a\u6444\u5f71\u5e08\u62cd\u7167\u7684\u623f\u5c4b\u5e73\u5747\u9884\u8ba2\u7387\u7ffb\u4e862-3\u500d\u3002<\/p>\n<p>[\u8bb0\u4f4f\u539f\u59cb\u6570\u636e\u4e0d\u662f\u552f\u4e00\u91cd\u8981\u7684\u90e8\u5206\uff0c\u6211\u4eec\u9700\u8981\u8861\u91cf\u7edf\u8ba1\u663e\u8457\u3002 Airbnb \u7684\u8bd5\u9a8c\u6570\u636e\u8db3\u591f\u8bc1\u660e\u7ed3\u679c\u7684\u53ef\u884c\u5ea6\u3002\u2014\u2014 Avinash]<\/p>\n<p>\u52302011\u5e74\uff0c\u516c\u53f8\u5df2\u7ecf\u6709\u4e8620\u540d\u5168\u804c\u6444\u5f71\u5e08\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-04.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-48257\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-04.png\" alt=\"google-data-analysis-business-04\" width=\"615\" height=\"430\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-04.png 615w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-04-300x210.png 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p>\u8fd9\u5f20\u56fe\u975e\u5e38\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u5bf9\u5427\uff1f Airbnb \u7684\u4e1a\u52a1\u548c\u5546\u4e1a\u6a21\u5f0f\u505a\u4e86\u5f88\u591a\u5bf9\u7684\u4e8b\u60c5\uff0c\u4f46\u7cbe\u76ca\u8fc7\u7a0b\u548cA\/B\u6d4b\u8bd5\u662f\u63d0\u9ad8\u9884\u8ba2\u7387\u7684\u5173\u952e\u56e0\u7d20\uff0c\u663e\u7136\uff0c\u8bd5\u9a8c\u662f\u6210\u529f\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u4ece Airbnb \u7684\u6848\u4f8b\u4e2d\u6211\u4eec\u5b66\u5230\u4ec0\u4e48\uff1f<\/span><\/h3>\n<p>\u7cbe\u76ca\u6570\u636e\u5206\u6790\u5faa\u73af\u662f\u5feb\u901f\u63a8\u52a8\u53d8\u9769\u975e\u5e38\u6838\u5fc3\u7684\u56e0\u7d20\u3002\u7cbe\u76ca\u6570\u636e\u5206\u6790\u5faa\u73af\u548c\u7cbe\u76ca\u6a21\u5f0f\u662f\u4e00\u4e2a\u6574\u4f53\uff0c\u4ed6\u4eec\u53ef\u4ee5\u7528\u4e8e\u5904\u7406\u4e0d\u786e\u5b9a\u4e8b\u4ef6\uff0c\u4f46\u4ed6\u4eec\u4e0d\u662f\u968f\u673a\u7684\u3002<\/p>\n<ol>\n<li>\u7b2c\u4e00\u6b65\u91cc\u5f88\u5927\u7684\u8003\u91cf\u662f\u5982\u4f55\u786e\u5b9a KPI \uff08\u5305\u542b\u201c\u4e00\u4e2a\u5173\u952e\u6307\u6807\u201d\uff09\uff0c\u8fd9\u5c06\u6210\u4e3a\u6211\u4eec\u8bd5\u9a8c\u7684\u6307\u5f15\u3002<\/li>\n<li>\u7b2c\u4e8c\u6b65\u91cc\u6709\u5f88\u591a\u8003\u8651\uff0c\u4ee5\u786e\u4fdd\u80fd\u505a\u51fa\u6700\u4f73\u5047\u8bbe\uff0c\u7136\u540e\u901a\u8fc7\u6df1\u5165\u6e05\u6670\u5730\u5b9a\u4e49 who \uff0c what \uff0c why \u6765\u5f04\u6e05\u695a\u5982\u4f55\u8fdb\u884c\u8bd5\u9a8c\u3002\u6700\u540e\uff0c\u8861\u91cf\u6211\u4eec\u662f\u5426\u6210\u529f\u3002\u7136\u540e\u4e0d\u65ad\u5185\u5316\u5438\u6536\uff0c\u6700\u7ec8\u6210\u529f\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u539f\u6587\u6807\u9898\uff1aThe Lean Analytics Cycle: Metrics &gt; Hypothesis &gt; Experiment &gt; Act<\/em><\/p>\n<p><em>\u539f\u6587\u94fe\u63a5\uff1a<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/www.kaushik.net\/avinash\/lean-analytics-cycle-metrics-hypothesis-experiment-act\/\" target=\"_blank\">http:\/\/www.kaushik.net\/avinash\/lean-analytics-cycle-metrics-hypothesis-experiment-act\/<\/a><\/span><\/em><\/p>\n<p><em>\u6587\u7ae0\u8f6c\u8f7d\u6765\u6e90\uff1a<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/mp.weixin.qq.com\/s?src=3&amp;timestamp=1481508118&amp;ver=1&amp;signature=eXmir8z2OsFLUQc8-bKHKxsZOQ2A*VpG1IWayjtZ-k-v-MIEKfoNl7I45dV0ATSvYxf5RpJUEBd6KwNc0ndo8CKnc8BKF9RHTmSVfcwmp*lbsNcoFsQ84fe9IuR5WZi-WGQ0axjWMfcjw4NaqnHcCkNwICt3Cr2ewADKix827xI=\" target=\"_blank\">\u5927\u6570\u636e<\/a><\/span> \uff08\u5fae\u4fe1\u516c\u4f17\u8d26\u53f7\uff09<\/em><\/p>\n<p><em>\u5934\u56fe\u6765\u6e90\uff1a<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2015\/10\/google-data-tech-analytics3-fade-ss-1920.jpg\" target=\"_blank\">http:\/\/searchengineland.com<\/a><\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48253\"  data-site_id=\"5768fe4f7d9c0c767123d748\"  data-theme=\"custom\"  data-btn_size=\"80\"  data-icon_size=\"28\"  data-counter_l_c=\"#3366ff\"  data-f_size=\"40\"  data-lang=\"zh_CN\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-tooltip_enabled=\"false\"  data-i18n_like=\"\u70b9\u8d5e\"  data-item_url=\"https:\/\/www.uxren.cn\/?p=48253\"  data-item_title=\"\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4ebaAvinash\uff1a\u5982\u4f55\u7528\u6570\u636e\u5206\u6790\u9a71\u52a8\u5546\u4e1a\u589e\u957f\"  data-item_image=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/12\/google-data-analysis-business-00.jpg\"  data-item_date=\"2016-12-13T06:00:11+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.59\"  data-prx=\"https:\/\/www.uxren.cn\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #000000;\">\u63a8\u8350\u9605\u8bfb<\/span><\/h4>\n<h6 style=\"text-align: center;\"><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=47262\" target=\"_blank\">Google\u6570\u636e\u5206\u6790\u5e08\uff1a\u4ece\u6570\u636e\u5230\u6d1e\u89c1\uff0c\u5982\u4f55\u6784\u5efa\u4f60\u7684\u5546\u4e1a\u84dd\u56fe<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=45510\" target=\"_blank\">\u7535\u5546\u5e73\u53f0\u5e94\u8be5\u5206\u6790\u54ea\u4e9b\u6570\u636e\uff1f\u5177\u4f53\u600e\u4e48\u53bb\u5206\u6790\uff1f<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=42692\" target=\"_blank\">\u5173\u4e8e\u6570\u636e\u9a71\u52a8\u8bbe\u8ba1\u76846\u4e2a\u8bef\u533a<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=41528\" target=\"_blank\">\u00a0Facebook\u6570\u636e\u5206\u6790\u5e08\uff1a\u901a\u8fc7\u6570\u636e\u5206\u6790\u9a71\u52a8\u7528\u6237\u589e\u957f<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=39396\" target=\"_blank\">\u817e\u8baf\u524d\u6570\u636e\u603b\u76d1\uff1a\u79fb\u52a8\u4e92\u8054\u7f51\u5e94\u7528\u5206\u6790\u6307\u6807<\/a><\/span><\/h6>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u8bfb\u4e86\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4eba Avinash Kaushik \u5199\u7684\u300aThe Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act\u300b\u4e00\u6587\uff0c\u4e2a\u4eba\u8ba4\u4e3a\u5176\u4e2d\u7684\u65b9\u6cd5\u8bba\u5bf9\u6211\u4eec\u5e94\u7528\u6570\u636e\u5206\u6790\u6765\u6307\u5bfc\u5546\u4e1a\u5b9e\u8df5\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002<\/p>\n","protected":false},"author":1,"featured_media":48259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,47,49],"tags":[1784,2965,15,1333,622,2966,1886],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/48253"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48253"}],"version-history":[{"count":1,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/48253\/revisions"}],"predecessor-version":[{"id":48260,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/48253\/revisions\/48260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/48259"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}