{"id":49340,"date":"2017-02-04T06:00:17","date_gmt":"2017-02-03T22:00:17","guid":{"rendered":"http:\/\/uxren.cn\/?p=49340"},"modified":"2017-02-16T09:02:59","modified_gmt":"2017-02-16T01:02:59","slug":"hbo-%e4%b8%ba%e4%bb%80%e4%b9%88%e4%bc%9a%e9%80%89%e7%94%a8%e9%9b%aa%e8%8a%b1%e5%b1%8f%e4%bd%9c%e4%b8%ba%e7%89%87%e5%a4%b4%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=49340","title":{"rendered":"HBO \u4e3a\u4ec0\u4e48\u4f1a\u9009\u7528\u96ea\u82b1\u5c4f\u4f5c\u4e3a\u7247\u5934\uff1f"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\u524d\u8a00\uff1a<\/p>\n

HBO\u7535\u89c6\u7f51\uff08\u82f1\u6587\u540d\uff1aHome Box Office\uff09\u662f\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u7ebd\u7ea6\u7684\u6709\u7ebf\u7535\u89c6\u7f51\u7edc\u5a92\u4f53\u516c\u53f8\uff0c\u5176\u6bcd\u516c\u53f8\u4e3a\u65f6\u4ee3\u534e\u7eb3\u96c6\u56e2\uff08Time Warner Inc.\uff09\u3002HBO\u7535\u89c6\u7f51\u4e8e1972\u5e74\u5f00\u64ad\uff0c\u5168\u5929\u5019\u64ad\u51fa\u7535\u5f71\u3001\u97f3\u4e50\u3001\u7eaa\u5f55\u7247\u3001\u4f53\u80b2\u8d5b\u4e8b\u7b49\u5a31\u4e50\u8282\u76ee\u3002\u4e0e\u7edd\u5927\u591a\u6570\u7535\u89c6\u9891\u9053\u4e0d\u540c\u7684\u662f\uff0c\u5b83\u4e0d\u5356\u5e7f\u544a\u3002\u7ecf\u8fc722\u5e74\u7684\u53d1\u5c55\uff0cHBO\u548c\u5b83\u7684\u59ca\u59b9\u9891\u9053Cinemax\u7684\u603b\u8ba2\u6237\u5df2\u8fbe3500\u4e07\uff0c\u5360\u5230\u7f8e\u56fd\u4ed8\u8d39\u7535\u89c6\u9891\u9053\u5e02\u573a\u768490%\u3002\u8fd9\u4e5f\u5c31\u610f\u5473\u7740\uff0c\u6bcf10\u4e2a\u7f8e\u56fd\u7535\u89c6\u9891\u9053\u4ed8\u8d39\u7528\u6237\u4e2d\u81f3\u5c11\u67099\u4eba\u7ecf\u5e38\u6536\u770bHBO\u3002<\/p>\n

HBO\u5236\u4f5c\u7684\u300a\u6743\u529b\u7684\u6e38\u620f\u300b<\/strong><\/span>\u3001\u300a\u5144\u5f1f\u8fde\u300b\u3001\u300a\u9ed1\u9053\u5bb6\u65cf\u300b\u3001\u300a\u771f\u63a2\u300b<\/strong><\/span>\u3001\u300a\u6b32\u671b\u90fd\u5e02\u300b\u3001\u300a\u771f\u7231\u5982\u8840\u300b\u3001\u300a\u65b0\u95fb\u7f16\u8f91\u5ba4\u300b\u3001\u300a\u516d\u5c3a\u4e4b\u4e0b\u300b\u3001\u300a\u592a\u5e73\u6d0b\u6218\u4e89\u300b\u3001\u300a\u5927\u897f\u6d0b\u5e1d\u56fd\u300b\u7b49\u7cfb\u5217\u5267\u96c6\u90fd\u5728\u7f8e\u56fd\u7535\u89c6\u754c\u6700\u53d7\u6b22\u8fce\u7684\u5267\u96c6\u4e4b\u5217\u3002<\/p>\n

 <\/p>\n

\u4f5c\u8005\uff1a\u5c71\u7f8a\u6708\uff08\u57c3\u585e\u514b\u65af\u5927\u5b66 \u793e\u4f1a\u5b66\u535a\u58eb\u5728\u8bfb\uff09<\/strong><\/span><\/p>\n

\u800cHBO\u7684\u8fd9\u4e2a\u7247\u5934\u8bb2\u7a76\u53ef\u5927\u4e86\uff0c\u867d\u7136\u4ec5\u4ec55\u79d2\u949f\uff0c\u4f46\u4ece1993\u5e74\u81f3\u4eca\u4e3a\u6b62\u5df2\u7ecf\u4f7f\u7528\u4e8623\u5e74\uff0c\u53f7\u79f0\u662f\u7535\u89c6\u4e1a\u754c\u65e0\u51fa\u5176\u53f3\uff0c\u6700\u6210\u529f\u7684\u80fd\u591f\u5f15\u8d77\u89c2\u4f17\u300c\u6761\u4ef6\u53cd\u5c04\u300d\u7684\u7247\u5934\u3002\u751a\u81f3\u6709\u591a\u7bc7\u6587\u7ae0\u4e13\u95e8\u7814\u7a76\u8fd9\u79cd\u7247\u5934\u5bf9\u4e8e\u89c2\u4f17\u9020\u6210\u7684\u5fc3\u7406\u548c\u89c6\u89c9\u6548\u679c\u3002<\/p>\n

\u9996\u5148\u6ce8\u610f\u4e00\u70b9\uff0c\u8fd9\u4e2a\u7247\u5934\u6709\u4e24\u4e2a\u4e3b\u8981\u7684\u6784\u6210\uff0c\u4e00\u4e2a\u662f\u753b\u9762\uff0c\u4ece\u96ea\u82b1\u5c4f\u5230\u9ed1\u5c4f\u663e\u793a\u51fa\u5177\u4f53\u7684HBO\u7684\u56fe\u50cf\uff0c\u53e6\u4e00\u4e2a\u662f\u58f0\u97f3\u3002\u8fd9\u4e2a\u58f0\u97f3\u975e\u5e38\u7b80\u77ed\uff0c\u4f46\u662f\u5f90\u5f90\u4e0a\u5347\uff0c\u72b9\u5982\u6559\u5802\u5531\u8bd7\u73ed\u7684\u4f4e\u97f3\u548f\u53f9\u3002\u6b63\u662f\u8fd9\u79cd\u753b\u9762\u548c\u58f0\u97f3\u7684\u5b8c\u7f8e\u7ed3\u5408\u624d\u9020\u5c31\u4e865\u79d2\u949f\u7684\u5947\u8ff9\u6548\u679c\u3002<\/p>\n

\u5728\u300a\u82b1\u82b1\u516c\u5b50\u300b\uff08\u8fd9\u4e2a\u6742\u5fd7\u5176\u5b9e\u6709\u5f88\u591a\u4e0d\u82b1\u7684\u6587\u7ae0\uff09\u7684\u4e00\u7bc7\u8bbf\u8c08\u4e2d\uff0c\u4f5c\u8005Zaron Burnett III\u8bbf\u8c08\u4e86\u5f53\u521d\u53c2\u4e0e\u7247\u5934\u5236\u4f5c\u7684HBO\u64ad\u6620\u90e8\u9ad8\u7ea7\u526f\u603b\u88c1Bruce Richmond\u3002\u4ed6\u8c08\u4e86\u5f53\u521d\u8fd9\u4e2a\u58f0\u97f3\u662f\u5982\u4f55\u88ab\u9009\u51fa\u6765\u7684\uff1a<\/p>\n

\u201cWe spent about a week creating the static and doing all the layering of the type and making sure that it resolved. After that we went into sound design. It got more exciting once we got into sound design. When we started working on that kind of nice bass-y hum that comes out of the static, there was this moment when five or six people in a room, who had been up for two days working on it, we all said, \u2018Oh, that\u2019s it.\u2019\u201d<\/h5>\n
\u6211\u4eec\u82b1\u8d39\u4e86\u4e00\u5468\u65f6\u95f4\u5236\u4f5c\u7247\u5934\u7684\u9759\u7535\u753b\u9762\uff0c\u786e\u4fdd\u4e0d\u540c\u753b\u9762\u5c42\u7684\u534f\u8c03\u3002\u4e4b\u540e\u6211\u4eec\u5f00\u59cb\u58f0\u97f3\u8bbe\u8ba1\u3002\u8fd9\u4e2a\u90e8\u5206\u66f4\u52a0\u523a\u6fc0\u3002\u5f53\u6211\u4eec\u505a\u51fa\u90a3\u4e2a\u4ece\u9759\u7535\u753b\u9762\u4e2d\u4f20\u51fa\u7684\u6f02\u4eae\u7684\u4f4e\u97f3\u54fc\u9e23\u65f6\uff0c\u4e94\u516d\u4e2a\u4eba\u5df2\u7ecf\u5728\u623f\u95f4\u91cc\u5de5\u4f5c\u4e86\u4e24\u5929\u3002\u6211\u4eec\u90fd\u8bf4\uff0c\u300e\u597d\uff0c\u5c31\u662f\u8fd9\u4e2a\uff01\u300f<\/span><\/h5>\n

 <\/p>\n

UCL\u7684Catherine Johnson\u8fdb\u4e00\u6b65\u89e3\u91ca\u4e86\u8fd9\u79cd\u7247\u5934\u5bf9\u4e8e\u89c2\u4f17\u9020\u6210\u7684\u5fc3\u7406\u6548\u679c\u3002<\/p>\n

\u201cThe HBO logo suggests that your television is switching over to a uniquely \u2018HBO\u2019 place for the duration of the programme, and hence the logo exemplifies the brand value of providing programmes not found elsewhere on television. As a representation of a television switching on at the beginning of the programme and off at the end, the HBO logo evokes the impression of an appointment to view with each programme, creating a separate and special place in which its programmes are encountered. In addition, the placement of the logo at the beginning of each programme provides an aural and visual trigger that indicates to the potential viewer that their programme is starting, and over time becomes a powerfully evocative trigger for the emotions associated with watching HBO programming.\u201d<\/span><\/h5>\n
HBO \u7684\u7247\u5934\u51f8\u663e\u51fa\u4f60\u7684\u7535\u89c6\u6b63\u5728\u4e3a\u4e86\u8282\u76ee\u7684\u64ad\u653e\u800c\u8f6c\u5316\u4e3a\u4e00\u79cd\u300cHBO\u300d\u7684\u72ec\u4e00\u65e0\u4e8c\u7684\u573a\u6240\uff0c\u56e0\u6b64\u8fd9\u4e2alogo\u4ee3\u8868\u4e86\u4e00\u79cd\u54c1\u724c\u4ef7\u503c\uff0c\u5b83\u63d0\u4f9b\u4e86\u4f60\u5728\u5176\u4ed6\u7535\u89c6\u8282\u76ee\u4e2d\u770b\u4e0d\u5230\u7684\u8282\u76ee\u5185\u5bb9\u3002\u8fd9\u79cd\u7535\u89c6\u5207\u6362\u53d1\u751f\u5728\u8282\u76ee\u7684\u5f00\u5934\u548c\u7ed3\u5c3e\uff0c\u56e0\u6b64\u521b\u9020\u4e86\u4e00\u79cd\u72ec\u7acb\u800c\u7279\u522b\u7684\u8282\u76ee\u548c\u89c2\u4f17\u76f8\u9047\u7684\u65b9\u5f0f\uff0c\u5524\u8d77\u4e86\u4e00\u79cd\u7ea6\u5b9a\u8981\u770b\u8fd9\u6837\u8282\u76ee\u7684\u5370\u8c61\u3002\u6b64\u5916\uff0cHBO \u7684\u6bcf\u4e00\u4e2a\u8282\u76ee\u7684\u7247\u5934\u7684\u58f0\u97f3\u548c\u753b\u9762\u6548\u679c\u50cf\u662f\u4e00\u79cd\u89e6\u53d1\u5668\uff0c\u5411\u89c2\u4f17\u8868\u793a\u8282\u76ee\u5c31\u8981\u5f00\u59cb\u4e86\uff0c\u800c\u968f\u7740\u65f6\u95f4\u6d41\u901d\u9010\u6e10\u53d8\u6210\u4e00\u79cd\u8bb0\u5fc6\u89e6\u53d1\u5668\uff0c\u5524\u8d77\u4e86\u89c2\u4f17\u89c2\u770b HBO \u8282\u76ee\u65f6\u76f8\u8054\u7cfb\u7684\u60c5\u7eea\u3002<\/span><\/h5>\n

\u8fd9\u4e2a\u7247\u5934\u751a\u81f3\u6210\u4e3a\u6d41\u884c\u6587\u5316\u7684\u4e00\u90e8\u5206\uff0c\u8ba9\u4e00\u4e9b\u7c89\u4e1d\u6c89\u8ff7\u4e0d\u53ef\u81ea\u62d4\uff1a<\/p>\n

HBO \u7ecf\u5178\u7247\u5934\u7684\u58f0\u97f3\u5e26\u6765\u4e86\u4f60\u65e0\u6cd5\u60f3\u8c61\u7684\u8212\u9002\u3002\u5bf9\u6b64Bruce Richmond\u8ba4\u4e3a\uff1a<\/p>\n

\u201cDid we know that, \u2018Oh my god we\u2019re making something that everyone will get conditioned to hearing?\u2019 No, but I think we knew it was Pavlovian when we realized, ‘Oh, the minute that \u2018kssshhhzzzztzztzzz\u2019 sound goes away we risk losing something.\u2019 People have been conditioned to know that their HBO program is literally going to start in the next second.\u201d<\/h5>\n
\u6211\u4eec\u4e00\u5f00\u59cb\u5c31\u77e5\u9053\u300c\u5929\u54ea\u6211\u4eec\u505a\u51fa\u4e86\u4e00\u4e2a\u6240\u6709\u4eba\u90fd\u4e13\u95e8\u53bb\u542c\u7684\u58f0\u97f3\u300d\u5417\uff1f\u4e0d\uff0c\u4f46\u662f\u6211\u60f3\u6211\u4eec\u7406\u89e3\u8fd9\u662f\u4e00\u79cd\u6761\u4ef6\u53cd\u5c04\uff0c\u300c\u54e6\uff0c\u5728\u8fd9\u4e2a\u58f0\u97f3\u7ed3\u675f\u65f6\u6211\u4eec\u518d\u4e0d\u770b\u5c31\u770b\u4e0d\u5230\u4e00\u4e9b\u4e1c\u897f\u4e86\uff01\u300d\u4eba\u4eec\u5df2\u7ecf\u4e60\u60ef\u4e8e\u8fd9\u4e2a\u58f0\u97f3\u7ed3\u675f\u7684\u4e0b\u4e00\u79d2 HBO \u8282\u76ee\u5c31\u771f\u6b63\u5f00\u59cb\u4e86\u3002<\/span><\/h5>\n

\u5728\u300a\u82b1\u82b1\u516c\u5b50\u300b\u6587\u7ae0\u7684\u7ed3\u5c3e\uff0c\u4f5c\u8005\u975e\u5e38\u82b1\u82b1\u516c\u5b50\u6c14\u8d28\u5730\u8fdb\u4e00\u6b65\u63d0\u51fa\uff0c\u8fd9\u4e2a\u7247\u5934\u7684\u58f0\u97f3\u548c\u5973\u4eba\u89e3\u5f00\u8863\u670d\u62c9\u94fe\u7684\u58f0\u97f3\u5f88\u50cf\uff0c\u56e0\u6b64\u9884\u793a\u7740\uff1a<\/p>\n

It\u2019s the promise of good things to come.<\/h5>\n
\u597d\u4e8b\u5373\u5c06\u5230\u6765\uff01<\/span><\/h5>\n

 <\/p>\n

\u53c2\u8003\u8d44\u6599\uff1aThe HBO \u2018Static Intro\u2019 Is The Most Powerful Force in the Universe<\/a><\/span><\/em><\/p>\n

\u6587\u7ae0\u8f6c\u8f7d\u6765\u6e90\uff1a\u77e5\u4e4e<\/a><\/span><\/em><\/p>\n

 <\/p>\n

<\/span><\/div>\n

<\/p>\n

\u63a8\u8350\u9605\u8bfb<\/span><\/h4>\n
\u3010\u89c6\u9891\u8bfe\u3011\u6cd5\u672f\u3001\u9a97\u672f\u548c\u5b66\u672f\u2014\u5fc3\u7406\u5b66\u770b\u5546\u4e1a\u548c\u7528\u6237\u4f53\u9a8c<\/a><\/span><\/h6>\n
\u4ea7\u54c1\u4ea4\u4e92\u9636\u6bb5\u7684\u7528\u6237\u5fc3\u7406\u5bc6\u7801\u89e3\u6790<\/a><\/span><\/h6>\n
\u4e92\u8054\u7f51\u5fc3\u7406\u5b66\u5230\u5e95\u5728\u7814\u7a76\u4ec0\u4e48\uff1f\u00a0<\/a><\/span><\/h6>\n
\u5c4f\u5e55\u5c3a\u5bf8\u8d8a\u6765\u8d8a\u591a\uff0c\u201c\u9996\u5c4f\u4e3a\u738b\u201d\u8fd8\u6709\u6548\u4e48\uff1f<\/a><\/span><\/h6>\n
Medium\u8bc4\u9009\u7684\u5e74\u5ea6\u6700\u4f73\u8bbe\u8ba1\u6587\u7ae02016<\/a><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"

HBO\u7684\u8fd9\u4e2a\u7247\u5934\u8bb2\u7a76\u53ef\u5927\u4e86\uff0c\u867d\u7136\u4ec5\u4ec55\u79d2\u949f\uff0c\u4f46\u4ece1993\u5e74\u81f3\u4eca\u4e3a\u6b62\u5df2\u7ecf\u4f7f\u7528\u4e8623\u5e74\uff0c\u53f7\u79f0\u662f\u7535\u89c6\u4e1a\u754c\u65e0\u51fa\u5176\u53f3\u3002<\/p>\n","protected":false},"author":1,"featured_media":49343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[3027,1121,3029,2596,3028],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/49340"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49340"}],"version-history":[{"count":1,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/49340\/revisions"}],"predecessor-version":[{"id":49344,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/49340\/revisions\/49344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/49343"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}