{"id":51684,"date":"2017-03-22T13:17:36","date_gmt":"2017-03-22T05:17:36","guid":{"rendered":"http:\/\/uxren.cn\/?p=51684"},"modified":"2017-04-06T18:34:59","modified_gmt":"2017-04-06T10:34:59","slug":"%e3%80%90uxren%e5%8e%9f%e5%88%9b%e3%80%91%e6%9d%80%e6%ad%bb%e8%bd%ac%e5%8c%96%e7%8e%87%e7%9a%84-4-%e5%a4%a7-ux-%e9%94%99%e8%af%af","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=51684","title":{"rendered":"\u3010UXRen\u539f\u521b\u3011\u6740\u6b7b\u8f6c\u5316\u7387\u7684 4 \u5927 UX \u9519\u8bef"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-553\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/03\/E5A29EE995BF.png\" sizes=\"(max-width: 1073px) 100vw, 1073px\" srcset=\"http:\/\/www.appadhoc.com\/blog\/wp-content\/uploads\/2016\/10\/\u589e\u957f.png 1073w, http:\/\/www.appadhoc.com\/blog\/wp-content\/uploads\/2016\/10\/\u589e\u957f-300x135.png 300w, http:\/\/www.appadhoc.com\/blog\/wp-content\/uploads\/2016\/10\/\u589e\u957f-768x346.png 768w, http:\/\/www.appadhoc.com\/blog\/wp-content\/uploads\/2016\/10\/\u589e\u957f-1024x461.png 1024w\" alt=\"%e5%a2%9e%e9%95%bf\" width=\"1073\" height=\"483\" data-id=\"553\" \/><\/p>\n<p>\u4f5c\u8005\uff1aSean Ellis \u00a0 \u8bd1\u8005\uff1a\u5406\u559d\u79d1\u6280<\/p>\n<p>&nbsp;<\/p>\n<p>\u672c\u6587\u7f16\u8bd1\u81ea Sean Ellis \u6240\u64b0\u5199\u7684\u300aUX mistakes that are killing your conversions \u300b \uff0c\u4f5c\u4e3a\u8d44\u6df1\u4ea4\u4e92\u8bbe\u8ba1\u5e08\uff0c Sean Ellis \u8c08\u8bba UX \u5728\u8f6c\u6362\u7387\u4f18\u5316\u7684\u91cd\u8981\u6027\u3002Sean Ellis \u662f Qualaroo \u8ddf GrowthHackers.com \u7684\u521b\u529e\u4eba\uff0c\u62e5\u6709\u5927\u91cf\u7684\u589e\u957f\u9ed1\u5ba2\u53ca\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u7ecf\u9a8c\uff0c\u66fe\u7ecf\u5e2e\u52a9\u8fc7Dropbox\u3001Lookout\u7b49 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\uff0c\u4e8b\u5b9e\u4e0a\u9677\u9631\u91cd\u91cd\uff0c\u8bd5\u60f3\u82e5\u7f51\u7ad9\u8fd0\u8425\u4eba\u5458\u4e0d\u8ba1\u4efb\u4f55\u4ee3\u4ef7\u2500\u2500\u5305\u542b\u727a\u7272\u6709\u4ef7\u503c\u3001\u6109\u5feb\u7684\u7528\u6237\u4f53\u9a8c\u2500\u2500\u5168\u5fc3\u51b2\u523a\u8f6c\u6362\u7387\uff0c\u6050\u6015\u5bfc\u81f4\u76f8\u53cd\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\uff0c\u5373\u8eab\u5728\u65b0 CRO \u89c4\u5219\u7684\u6700\u524d\u7ebf\uff0c\u6211\u4eec\u88ab\u8981\u6c42\u4f5c\u7684\u4efb\u4f55\u4e8b\uff0c\u5305\u542b\u6267\u884c\u6d4b\u9a8c\u3001\u8bbe\u8ba1\u65b0\u7684\u4f7f\u7528\u8005\u6d41\u7a0b\u3001\u8bbe\u8ba1\u7f51\u7ad9\u7248\u9762\u5168\u90e8\u90fd\u662f\u4e3a\u4e86\u589e\u52a0\u8f6c\u6362\u7387\u3002\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u7684\u9886\u5bfc\u4eba\u5458\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u89c4\u5212\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u7b56\u7565\u7684\u84dd\u56fe\uff0c\u786e\u4fdd CRO \u6d4b\u8bd5\u5728\u4e0d\u4f24\u5bb3\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u7684\u8303\u56f4\u5185\u3002<\/p>\n<p>\u4e0b\u9762\u8be6\u5217\u8bb8\u591a\u516c\u53f8\u5728\u5904\u7406 CRO \u4e0e\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u65f6\u5e38\u4f1a\u72af\u7684\u51e0\u9879\u9519\u8bef\uff0c\u8fd0\u8425\u4e0e\u589e\u957f\u9ed1\u5ba2\u4eec\u5e94\u8be5\u62c5\u5fc3\u662f\u5426\u4e0d\u7ecf\u610f\u72af\u4e0b\u8fd9\u4e9b\u9519\u8bef\uff0c\u5e76\u53ca\u65f6\u5c06\u56e2\u961f\u8c03\u6574\u56de\u8ffd\u6c42\u957f\u671f CRO \u7684\u76ee\u6807\u2500\u2500\u4e3a\u4f7f\u7528\u8005\u4e0e\u4f01\u4e1a\u521b\u9020\u51fa\u6700\u540e\u7684\u4ef7\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u9519\u8bef\u4e00\uff1a\u7ec4\u7ec7\u4e0b\u7684\u5404\u90e8\u95e8\u5206\u5316\uff0c\u7f3a\u4e4f\u6c9f\u901a\uff08organizational silos\uff09<\/strong><\/span><\/h4>\n<p>\u5bf9\u300c\u521b\u9020\u6d41\u91cf\u300d\u7684\u5e7f\u6cdb\u8ff7\u601d\u662f\u80cc\u540e\u6709\u4e00\u4f4d\u589e\u957f\u9ed1\u5ba2\u72ec\u6311\u5927\u6881\u2500\u2500\u4e00\u4f4d\u589e\u957f\u4eba\u5458\u638c\u63e1\u8ba9\u4f01\u4e1a\u6210\u957f\u7684\u9b54\u6cd5\u94a5\u5319\u3002\u6700\u6210\u529f\u7684\u516c\u53f8\u662f\u7ec4\u7ec7\u5185\u90e8\u5404\u90e8\u95e8\u4e00\u81f4\u4ee5\u8ffd\u6c42\u7528\u6237\u589e\u957f\u4e3a\u76ee\u6807\u3002\u4ece\u8f6c\u6362\u7387\u4f18\u5316\u89d2\u5ea6\u6765\u770b\uff0c\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u5bf9\u8fd0\u8425\u90e8\u95e8\u7684\u4e1a\u52a1\u8d1f\u6709\u8d23\u4efb\u3002<\/p>\n<p>\u589e\u957f\u56e2\u961f\u5728\u516c\u53f8\u5185\u90e8\u7684\u5404\u5904\u51fa\u73b0\uff0c\u5305\u62ec\u589e\u957f\u9ed1\u5ba2\u3001CRO \u4e13\u5bb6\u3001\u6570\u636e\u79d1\u5b66\u5bb6\u7686\u88ab\u5e26\u4e0a\u53f0\u9762\u5171\u540c\u601d\u7d22\u6d41\u91cf\u589e\u957f\u3002\u90a3\u8fd9\u4e9b\u56e2\u961f\u8fd8\u7f3a\u4ec0\u4e48\u5462\uff1f\u90a3\u5c31\u662f\u2500\u2500\u80fd\u5c06\u63d0\u8bae\u5b9e\u9645\u5316\u4f5c\u4ea7\u54c1\uff0c\u5e76\u786e\u4fdd\u4f7f\u7528\u8005\u76ee\u6807\u4e0e\u4e1a\u7ee9\u76ee\u6807\u7686\u8fbe\u6210\u7684\u300c\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u300d\u3002<\/p>\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\uff1a\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u6d3e\u51fa\u4ee3\u8868\u53c2\u4e0e CRO \u56e2\u961f\u548c\u589e\u957f\u56e2\u961f<\/strong><\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u5171\u540c\u52a0\u5165\u9a71\u52a8 CRO \u5de5\u4f5c\u6d41\u7a0b\uff0c\u5e76\u4e0d\u4ec5\u662f\u4e00\u4ef6\u52a0\u503c\u7684\u4e8b\u60c5\u2500\u2500\u8fd9\u662f\u5fc5\u8981\u4e4b\u4e3e\u3002\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u91cc\u7684\u67d0\u4e2a\u4eba\u5fc5\u987b\u8981\u4ece\u4e00\u5f00\u59cb\u6d89\u5165\u3001\u5f52\u5c5e\u5728 CRO \u6216\u589e\u957f\u56e2\u961f\u3002\u4ece\u7528\u6237\u4f53\u9a8c\uff0c\u5230\u8f6c\u6362\u7387\u4f18\u5316\u4e0e\u6210\u957f\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u56e2\u961f\u7684\u4ee3\u8868\u5c06\u4f1a\u627e\u5230\u521b\u9020 CRO \u6301\u7eed\u6210\u957f\u7684\u7a81\u7834\u65b9\u6cd5\uff0c\u56e0\u6b64\u7528\u6237\u4f53\u9a8c\u5fc5\u987b\u8981\u5728\u4e00\u5f00\u59cb\u5c31\u8981\u5728\u8ffd\u6c42 CRO \u76ee\u6807\u7684\u56e2\u961f\u4e2d\u88ab\u8003\u8651\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u9519\u8bef\u4e8c\uff1a\u5728\u727a\u7272\u957f\u671f\u4ef7\u503c\u7684\u57fa\u7840\u4f18\u5316\u77ed\u671f\u6536\u76ca<\/strong><\/span><\/h4>\n<p>\u65b0\u63a5\u89e6 CRO \u7684\u8fd0\u8425\u4eba\u5458\u901a\u5e38\u727a\u7272\u7528\u6237\u4f53\u9a8c\uff0c\u53d6\u5f97\u77ed\u671f\u901f\u80dc\u7684\u4e1a\u7ee9\u3002\u901a\u5e38\u53cd\u6620\u5728\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u4e0a\u9762\u7684\u4fbf\u662f\u300c\u4e0d\u540c\u989c\u8272\u6309\u94ae\u7684\u6d4b\u8bd5\u300d\u6216\u300c\u7f51\u7ad9\u7248\u9762\u7684A\/B \u6d4b\u8bd5\u300d\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u5f71\u54cd\u5230\u7f51\u7ad9\u6700\u521d\u7684\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u3002<\/p>\n<p>\u5176\u4ed6\u6d4b\u8bd5\u5219\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u7684\u77ed\u671f\u51b3\u7b56\uff0c\u9020\u6210\u4f7f\u7528\u8005\u77ed\u671f\u4e0d\u4fbf\uff0c\u6765\u4f18\u5316\u8868\u9762\u5c42\u6b21\u7684\u6307\u6807\uff0c\u4f8b\u5982\u641c\u96c6\u4f7f\u7528\u8005\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u66f4\u6076\u8d28\u7684\u8fd8\u6709\uff0c\u4f7f\u7528\u8005\u53ef\u80fd\u4f1a\u78b0\u4e0a\u7f51\u7ad9\u7684\u8f6c\u6362\u7387\u4f18\u5316\u6d4b\u8bd5\uff0c\u4f8b\u5982\u8fd0\u7528\u7f51\u7ad9\u9875\u9762\u53d8\u6697\uff08dark\uff09\u6216\u9006\u5411\u7684\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u6a21\u5f0f\uff08anti-pattern UX\uff09\u6765\u6253\u5e7f\u544a\u3001\u63d0\u5347\u8f6c\u6362\u7387\uff0c\u8fd9\u4e9b\u6a21\u5f0f\u867d\u7136\u53ef\u4ee5\u9a71\u52a8\u77ed\u671f\u6210\u957f\uff0c\u4f46\u5374\u662f\u8981\u4ed8\u4e0a\u635f\u5bb3\u4f7f\u7528\u8005\u5173\u7cfb\u4e0e\u957f\u671f\u4ef7\u503c\u7684\u4ee3\u4ef7\u3002<\/p>\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\uff1a\u5c06\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u7684\u7126\u70b9\u653e\u5728\u6c38\u7eed\u6210\u957f<\/strong><\/p>\n<p>\u6c38\u7eed\u6210\u957f\u4e0d\u662f\u6765\u81ea\u77ed\u671f\u51b2\u523a\uff0c\u800c\u662f\u6765\u81ea\u8ba9\u66f4\u591a\u5bf9\u7684\u987e\u5ba2\u4f53\u9a8c\u5230\u300c\u5fc5\u987b\u62e5\u6709\u300d\u7684\u7ecf\u9a8c\u3002\u4ec0\u4e48\u662f\u5fc5\u987b\u62e5\u6709\u7684\u7ecf\u9a8c\u5462\uff1f\u5c31\u662f\u6307\u4f7f\u7528\u8005\u4e3a\u4f55\u559c\u7231\u4f60\u7684\u4ea7\u54c1\u7684\u7406\u7531\uff0c\u800c\u5982\u679c\u8fd9\u4e2a\u90e8\u5206\u6d88\u5931\u4ed6\u4eec\u7684\u672a\u6765\u751f\u6d3b\u4f1a\u6df1\u53d7\u5f71\u54cd\u3002<\/p>\n<p>\u5982\u679c CRO \u6267\u884c\u6b63\u786e\uff0c\u5b83\u4fbf\u662f\u805a\u7126\u5728\u300c\u8ba9\u66f4\u591a\u76ee\u6807\u987e\u5ba2\u4f53\u9a8c\u5230\u5fc5\u987b\u62e5\u6709\u7684\u6838\u5fc3\u4f53\u9a8c\u300d\u7684\u6301\u7eed\u8fc7\u7a0b\u3002\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u7684\u4e00\u5458\uff0c\u4fbf\u638c\u63a7\u4eba\u4eec\u4e0e\u6b64\u7ecf\u9a8c\u7684\u8fde\u7ed3\u3002<\/p>\n<p>\u4e00\u4e2a\u7b80\u5355\u7684\u601d\u8003\u8f6c\u6362\u7387\u7684\u65b9\u5f0f\u4fbf\u662f\u85c9\u7531\u5e95\u4e0b\u7684\u516c\u5f0f\uff1a<\/p>\n<p><strong>\u8f6c\u6362\u7387\uff08Conversion Rate\uff09= \u6b32\u671b\uff08Desire\uff09\u2500 \u969c\u788d\uff08Friction\uff09<\/strong><\/p>\n<p>\u82e5\u8bbf\u5ba2\u5bf9\u4ea7\u54c1\u7684\u6b32\u671b\u5f88\u9ad8\uff0c\u5c31\u7b97\u4f7f\u7528\u7ecf\u9a8c\u5145\u6ee1\u969c\u788d\uff0c\u4ed6\/\u5979\u8fd8\u662f\u4f1a\u4e0e\u8fd9\u4e2a\u8fc7\u7a0b\u594b\u6597\uff0c\u6700\u7ec8\u8fbe\u6210\u60f3\u8981\u7684\u76ee\u6807\uff0c\u82e5\u8bbf\u5ba2\u5bf9\u4ea7\u54c1\u6b32\u671b\u5f88\u4f4e\uff0c\u800cUX \u7684\u969c\u788d\u5f88\u9ad8\uff0c\u5c31\u4f1a\u5f88\u5bb9\u6613\u653e\u5f03\u3001\u79bb\u5f00\u7f51\u7ad9\u3002<\/p>\n<p>\u662f\u5426\u8981\u7ed9\u4e88\u7f51\u7ad9\u8bbf\u5ba2\u66f4\u591a\u6b32\u671b\u3001\u8bf1\u56e0\u662f\u7528\u6237\u589e\u957f\u56e2\u961f\u7684\u4e8b\uff0c\u5c3d\u53ef\u80fd\u79fb\u9664\u7528\u6237\u4f53\u9a8c\u969c\u788d\u5219\u662f\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u7684\u4e8b\u3002\u969c\u788d\u8d8a\u4f4e\uff0c\u7528\u6237\u4f53\u9a8c\u5c31\u8d8a\u597d\uff0c\u8f6c\u6362\u7387\u81ea\u7136\u5c31\u9ad8\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u9519\u8bef\u4e09\uff1a\u5bf9\u5f85\u8bbf\u5ba2\u4e00\u89c6\u540c\u4ec1<\/strong><\/span><\/h4>\n<p>\u65e0\u8bba\u589e\u957f\u9ed1\u5ba2\u56e2\u961f\u6709\u591a\u5389\u5bb3\uff0c\u8bbf\u5ba2\u8fd8\u662f\u4f1a\u4ece\u56db\u9762\u516b\u65b9\u7684\u6e20\u9053\u8fdb\u6765\uff0c\u631f\u5e26\u7740\u4e0d\u540c\u52a8\u673a\u3001\u4fe1\u606f\u5c42\u6b21\u4e0e\u6b32\u671b\u3002\u4e3a\u8ba9\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u80fd\u591f\u4f18\u5316\u4f7f\u7528\u8005\u6d41\u7a0b\uff0c\u4f7f\u66f4\u591a\u4eba\u54c1\u5c1d\u5230\u5fc5\u987b\u62e5\u6709\u7684\u6838\u5fc3\u7ecf\u9a8c\uff0c\u4ed6\u4eec\u9700\u8981\u77e5\u9053\u2500\u2500\u5728\u4f20\u64ad\u6e20\u9053\u4ee5\u53ca\u8fd0\u8425\u6d3b\u52a8\u5c42\u6b21\u4e0a\u2500\u2500\u7a76\u7adf\u4f7f\u7528\u8005\u671f\u5f85\u83b7\u5f97\u4ec0\u4e48\uff0c\u4ee5\u53ca\u671f\u5f85\u80cc\u540e\u8574\u85cf\u7684\u610f\u4e49\u3002<\/p>\n<p>CRO\u56e2\u961f\u540c\u6837\u9700\u8981\u7406\u89e3\u987e\u5ba2\uff1b\u4f46\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u5219\u9700\u8981\u5c06\u4f20\u64ad\u6e20\u9053\u5c42\u6b21\u7684\u7ec6\u8282\uff0c\u653e\u5165\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u8003\u8651\u3002<\/p>\n<p>\u6bcf\u4e00\u4e2a\u4f20\u64ad\u6e20\u9053\u90fd\u610f\u5473\u7740\u4ee5\u4e0d\u540c\u65b9\u5f0f\u4f53\u9a8c\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u9700\u8981\u89e3\u51b3\u8fd9\u4e9b\u56f0\u96be\uff0c\u5e76\u4e14\u9a71\u52a8\u5bf9\u7f51\u7ad9\u8bbf\u5ba2\u7ecf\u9a8c\u6709\u610f\u4e49\u7684\u4f18\u5316\u3002<\/p>\n<p>Dropbox \u5c31\u505a\u5f97\u76f8\u5f53\u4e0d\u9519\u3002\u4ed6\u4eec\u7684\u670d\u52a1\u4f1a\u4f9d\u636e\u4f60\u7b2c\u4e00\u6b21\u5982\u4f55\u4f53\u9a8cDropbox \u800c\u6709\u4e0d\u540c\u3002\u5982\u679c\u4f7f\u7528\u8005\u5f97\u77e5Dropbox \u662f\u4e00\u4e2a\u80fd\u540c\u6b65\u53ca\u50a8\u5b58\u786c\u76d8\u6587\u4ef6\u7684\u65b9\u5f0f\uff0c\u5176\u5bf9\u670d\u52a1\u7684\u5b9e\u7528\u6027\u7684\u611f\u53d7\u5c06\u4e0e\u4ece\u5171\u4eab\u6863\u6848\u6216\u5171\u4eab\u8d44\u6599\u5939\u670d\u52a1\u521d\u6b21\u63a5\u89e6Dropbox \u7684\u4eba\u5927\u5f02\u5176\u8da3\u3002<\/p>\n<p>Dropbox \u7406\u89e3\u4f18\u5316\u8fd9\u4e9b\u6c9f\u901a\u6e20\u9053\u9700\u8981\u4e24\u79cd\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\u548c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u8003\u91cf\u3002\u66f4\u591a\u7684\u4e00\u70b9\u662f\uff0cDropbox \u77e5\u9053\u8bd5\u56fe\u4f18\u5316\u6863\u6848\u5206\u4eab\u7684\u7528\u6237\u4f53\u9a8c\u6765\u9a71\u52a8\u66f4\u591a\u4f7f\u7528\u8005\u4ece\u786c\u76d8\u540c\u6b65\u6863\u6848\u5230Dropbox \u662f\u5b8c\u5168\u884c\u4e0d\u901a\u7684\u60f3\u6cd5\u3002<\/p>\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\uff1a\u575a\u6301\u4ece\u987e\u5ba2\u9020\u8bbf\u7684\u4f20\u64ad\u6e20\u9053\u4e86\u89e3\u4ed6\u4eec<\/strong><\/p>\n<p>\u4e0d\u8981\u6839\u636e\u53d1\u5c55\u4f7f\u7528\u8005\u6863\u6848\u7684\u51b3\u7b56\u6765\u51b3\u5b9a\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u3002\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u7528\u6237\u589e\u957f\u56e2\u961f\uff0c\u4f60\u5c06\u4f1a\u5904\u7406\u4e00\u7cfb\u5217\u5e7f\u6cdb\u7684\u5b9e\u9a8c\u548c\u6d4b\u8bd5\uff0c\u800c\u8fd9\u4e9b\u5b9e\u9a8c\u6d4b\u8bd5\u6709\u53ef\u80fd\u5267\u70c8\u6539\u53d8\u4f7f\u7528\u8005\u4ece\u5404\u6e20\u9053\u9020\u8bbf\u7f51\u7ad9\u7684\u610f\u56fe\u3002<\/p>\n<p>\u786e\u4fdd\u4f60\u7684\u4f7f\u7528\u8005\u7814\u7a76\u6280\u80fd\u7528\u5728\u65e9\u671f\u8f6c\u6362\u7387\u4f18\u5316\u7684\u8fc7\u7a0b\uff0c\u8fd9\u6837\u4e00\u6765CRO \u6d4b\u8bd5\u5c31\u4e0e\u4f20\u9012\u7f51\u7ad9\u670d\u52a1\u7684\u53ef\u7528\u6027\u3001\u4ef7\u503c\u7684\u76ee\u6807\u4e00\u81f4\uff0c\u80fd\u5728\u5bf9\u7684\u65f6\u95f4\u7528\u5bf9\u7684\u65b9\u6cd5\u63a5\u89e6\u4f7f\u7528\u8005\u3002\u8fd0\u7528\u4f7f\u7528\u8005\u6d4b\u8bd5\uff08user testing\uff09\u3001\u70ed\u529b\u56fe\uff08heatmaps\uff09\u3001\u7f51\u9875\u95ee\u5377\u4ee5\u53ca\u5206\u6790\u6765\u7406\u89e3\u884c\u4e3a\u3002<\/p>\n<p>\u4e0d\u8981\u8ba9\u603b\u4f53\u7684\u8baf\u606f\u3001\u4ef7\u503c\u4e3b\u5f20\u4ee5\u53ca\u5176\u4ed6\u7528\u6237\u4f53\u9a8c\u7d20\u6750\u963b\u788d\u6839\u636e\u4e0d\u540c\u6c9f\u901a\u6e20\u9053\u8bbe\u8ba1\u7684\u8f6c\u6362\u7387\u4f18\u5316\u3002\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u5fc5\u987b\u8981\u6311\u6218\u7528\u6237\u589e\u957f\u56e2\u961f\uff0c\u8bf7\u4ed6\u4eec\u8bbe\u8ba1\u51fa\u987e\u53ca\u4e0d\u540c\u4f20\u64ad\u6e20\u9053\u7684\u4f7f\u7528\u8005\u7ecf\u9a8c\u89c2\u70b9\u7684\u6d4b\u8bd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u9519\u8bef\u56db\uff1a\u76f8\u4fe1\u4f60\u7684\u80c6\u91cf<\/strong><\/span><\/h4>\n<p>\u6211\u4eec\u6bcf\u4e00\u4e2a\u4eba\u90fd\u5e26\u7740\u504f\u89c1\u548c\u4fe1\u5ff5\u5230\u804c\u573a\u4e0a\uff0c\u8fd9\u4e9b\u90fd\u5f88\u6709\u4ef7\u503c\uff0c\u751a\u81f3\u8fd8\u80fd\u4e3a\u6211\u4eec\u627e\u5230\u4f5c\u4e8b\u60c5\u7684\u6377\u5f84\u3002\u6211\u4eec\u6216\u591a\u6216\u5c11\u90fd\u662f\u51fa\u4e8e\u8fc7\u53bb\u7ecf\u5386\u624d\u88ab\u516c\u53f8\u76f8\u4e2d\u3002\u7136\u800c\u8fd9\u4e9b\u504f\u89c1\u53ef\u80fd\u4f1a\u524a\u5f31\u5728\u8f6c\u6362\u7387\u4f18\u5316\u6240\u4f5c\u7684\u52aa\u529b\u3002\u7f51\u8def\u7684\u7f8e\u597d\u5c31\u5728\u4e8e\u4efb\u4f55\u4e8b\u60c5\u90fd\u53ef\u4ee5\u6d4b\u91cf\uff0c\u4f46\u4e0d\u5e78\u7684\u662f\u6211\u4eec\u5f88\u5c11\u8fd9\u6837\u884c\u4e8b\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\uff0c\u6211\u4eec\u7d27\u6293\u4f4f\u8fc7\u5f80\u4f18\u79c0\u8868\u73b0\u548c\u5b9e\u52a1\u7ecf\u9a8c\uff0c\u800c\u975e\u8046\u542c\u5ba2\u89c2\u6570\u636e\u548c\u4e25\u8c28\u7684\u5b9e\u9a8c\u7ed3\u679c\u3002<\/p>\n<p>\u8fd9\u662f\u81f4\u547d\u7684\u9519\u8bef\u3002\u6211\u4eec\u7684\u5148\u5165\u4e3a\u4e3b\u4ee5\u53ca\u8fc7\u53bb\u8868\u73b0\u53ea\u80fd\u5728\u6ca1\u6709\u53ef\u7528\u6570\u636e\u65f6\uff0c\u5f53\u4f5c\u6307\u5357\u53c2\u8003\uff0c\u5b83\u4eec\u4e0d\u80fd\u4e5f\u4e0d\u5e94\u8be5\u88ab\u89c6\u4f5c\u795e\u5723\u4e0d\u53ef\u4fb5\u72af\u7684\u6807\u51c6\u3002\u4f60\u53ef\u4ee5\u5bf9\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u3001\u7528\u6237\u589e\u957f\u6216 CRO \u6709\u70ed\u60c5\uff0c\u4f46\u6709\u65f6\u5728\u5de5\u4f5c\u4e0a\u592a\u8fc7\u70ed\u60c5\u4e3b\u5bfc\uff0c\u53cd\u5012\u4f1a\u635f\u5bb3CRO \u7684\u6210\u529f\u3002<\/p>\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\uff1a\u8981\u968f\u65f6\u638c\u63e1\u6570\u636e\u3001\u8d44\u6599<\/strong><\/p>\n<p>\u8bbe\u8ba1\u7248\u9762\u3001\u4f7f\u7528\u8005\u6d41\u6210\uff0c\u4ee5\u53ca\u6240\u8c13\u7684\u4e1a\u5185\u300c\u5e38\u8bc6\u300d\u5e38\u5e38\u662f\u5148\u5165\u4e3a\u4e3b\u6982\u5ff5\u7684\u53d8\u5f62\u3002\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u4fbf\u662f\u5728\u7075\u611f\u542f\u53d1\uff08heuristics\uff09\u548c\u4e25\u8c28\u6d4b\u8bd5\u6570\u636e\u4e4b\u95f4\u5e73\u8861\uff0c\u63d0\u4f9b\u6709\u6548\u7684\u6570\u636e\u3002\u53ea\u6709\u501f\u7740\u5c06\u81ea\u8eab\u6295\u5165\u4e13\u6848\u7684\u70ed\u60c5\u5148\u653e\u4e00\u8fb9\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u624d\u5f00\u59cb\u53ef\u4ee5\u771f\u6b63\u5730\u5728\u9a71\u52a8\u9ad8\u6548\u80fd\u7684CRO \u8fc7\u7a0b\u4e2d\u5de5\u4f5c\u3002<\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u5fc5\u987b\u8981\u613f\u610f\u6267\u884c\u5408\u7406\u7684CRO \u6d4b\u8bd5\u3002\u5f53\u7136\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u5e94\u8be5\u53bb\u8d77\u8eab\u53cd\u5bf9\u8fd0\u7528\u4e0d\u9002\u5207\u7684\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u4f5c\u6d4b\u8bd5\uff1b\u4f46\u4f5c\u4e3a\u4f7f\u7528\u8005\u7ecf\u9a8c\u4e13\u5bb6\uff0c\u9700\u8981\u613f\u610f\u53bb\u6d4b\u8bd5\u3001\u53cd\u8986\u6d4b\u8bd5\u3001\u5b66\u4e60\u4e0e\u521b\u9020\u65b0\u7684\u5047\u8bf4\uff0c\u4ea7\u51fa\u66f4\u5177\u6709\u751f\u4ea7\u529b\u7684\u65b0\u6d4b\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u8981\u6d41\u91cf\u8f6c\u6362\u4e0d\u80fd\u4e0d\u8003\u91cf\u7528\u6237\u4f53\u9a8c<\/strong><\/span><\/h4>\n<p>\u7528\u6237\u4f53\u9a8c\u662f\u8f6c\u6362\u7387\u4f18\u5316\u7684\u6838\u5fc3\u90e8\u5206\uff0c\u6ca1\u6709\u7528\u6237\u4f53\u9a8c\uff0cCRO \u53ef\u80fd\u4f1a\u6ca6\u4e8e\u8868\u6d45\u5c42\u6b21\u7684\u8f6c\u6362\uff08\u4f8b\u5982\u83b7\u53d6\u4f7f\u7528\u8005e-mail \u5e10\u53f7\uff09\uff0c\u5bf9\u5b9e\u9645\u4e1a\u7ee9\u6beb\u65e0\u5e2e\u52a9\u3002\u6700\u7cdf\u7684\u60c5\u51b5\u5219\u662f\uff0cCRO \u56e2\u961f\u4f1a\u5f15\u8fdb\u635f\u5bb3\u957f\u671f\u4ef7\u503c\u548c\u4f7f\u7528\u8005\u4fe1\u8d56\u7684\u6d4b\u8bd5\u3002\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u56e2\u961f\u5e94\u501f\u7740\u79ef\u6781\u6d89\u5165\uff0c\u5c06\u6c9f\u901a\u6e20\u9053\u5c42\u6b21\u7684\u601d\u7ef4\u5e26\u5165\u8f6c\u6362\u7387\u4f18\u5316\u7684\u5de5\u4f5c\u8fc7\u7a0b\uff0c\u5e76\u7406\u89e3\u5982\u4f55\u964d\u4f4e\u5f71\u54cd\u8f6c\u6362\u7684\u7528\u6237\u4f53\u9a8c\u969c\u788d\u4ee5\u4fbf\u8ba9\u4f7f\u7528\u8005\u83b7\u5f97\u300c\u5fc5\u987b\u62e5\u6709\u300d\u7684\u6838\u5fc3\u4f53\u9a8c\uff0c\u8fd9\u6837\u4e00\u6765\uff0c CRO 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#333333;\"><em>\u8bd1\u6587\u94fe\u63a5\uff1a<a style=\"color: #333333;\" href=\"http:\/\/www.appadhoc.com\/blog\/four-mistakes-kill-cro\/\">\u5406\u559d\u79d1\u6280<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5406\u559d\u79d1\u6280<\/strong>\uff1a\u56fd\u5185\u552f\u4e00\u540c\u65f6\u652f\u6301\u524d\u7aef(Web\/H5\u3001iOS\u3001Android)\u53ca\u540e\u7aef(Node.js\u3001PHP\u3001Java \u7b49) <strong>A\/B \u6d4b\u8bd5<\/strong>\u670d\u52a1\u7684\u4e13\u4e1a SaaS \u5e73\u53f0\u3002\u652f\u6301\u7ebf\u4e0a\u7070\u5ea6\u53d1\u5e03\u3001\u591a\u7ef4\u5ea6\u6570\u636e\u7edf\u8ba1\u5206\u6790\u3001\u79d1\u5b66\u7684\u6d41\u91cf\u5206\u914d\u7cfb\u7edf\u3001\u4e00\u952e\u53d1\u5e03\u65b0\u7248\u672c\u65e0\u9700\u5e94\u7528\u5e02\u573a\u5ba1\u6838\u3001\u5b9a\u5411\u6d4b\u8bd5\u3002<\/p>\n<p>\u7528\u6570\u636e\u5e2e\u52a9\u7528\u6237\u4f18\u5316\u4ea7\u54c1\uff0c\u63d0\u5347\u8f6c\u5316\u3001\u7559\u5b58\u548c\u4f60\u60f3\u8981\u7684\u4e00\u5207\u3002 <strong>AppAdhoc<\/strong> \u7528\u6570\u636e\u9a8c\u8bc1\u6700\u4f73\u65b9\u6848\uff0c\u63d0\u9ad8\u4ea7\u54c1\u8bbe\u8ba1\u3001\u7814\u53d1\u3001\u8fd0\u8425\u548c\u8425\u9500\u6548\u7387\uff0c\u964d\u4f4e\u4ea7\u54c1\u51b3\u7b56\u98ce\u9669\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_51684\"  data-site_id=\"5768fe4f7d9c0c767123d748\"  data-theme=\"custom\"  data-btn_size=\"80\"  data-icon_size=\"28\"  data-counter_l_c=\"#3366ff\"  data-f_size=\"40\"  data-lang=\"zh_CN\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-tooltip_enabled=\"false\"  data-i18n_like=\"\u70b9\u8d5e\"  data-item_url=\"https:\/\/www.uxren.cn\/?p=51684\"  data-item_title=\"\u3010UXRen\u539f\u521b\u3011\u6740\u6b7b\u8f6c\u5316\u7387\u7684 4 \u5927 UX \u9519\u8bef\"  data-item_image=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/03\/33-1-1024x483.png\"  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style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=49566\" target=\"_blank\">\u6211\u5b66\u7740\u505a\u4e86\u4e00\u4e2aUX\u6210\u957f\u8bc4\u91cf\u56fe<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=46969\" target=\"_blank\">\u91cd\u6e29\u300a\u522b\u8ba9\u6211\u601d\u8003\u300b\uff0c\u8fd9\u672c\u4e66\u5230\u5e95\u544a\u8bc9\u4e86\u6211\u4ec0\u4e48\u3010UXRen\u8bd1#141\u3011<\/a><\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=45608\" target=\"_blank\">\u3010UXRen\u8bd1#135\u3011\u4f60\u771f\u7684\u77e5\u9053\u600e\u4e48\u8bbe\u8ba1\u4e00\u4e2a\u6309\u94ae\u4e48\uff1f<\/a><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u6587\u7ae0\u8be6\u5217\u8bb8\u591a\u516c\u53f8\u5728\u5904\u7406 CRO 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