{"id":52324,"date":"2017-04-13T06:00:03","date_gmt":"2017-04-12T22:00:03","guid":{"rendered":"http:\/\/uxren.cn\/?p=52324"},"modified":"2017-05-19T11:15:59","modified_gmt":"2017-05-19T03:15:59","slug":"15%e5%b9%b46%e4%b8%aa%e5%88%9b%e6%96%b0%ef%bc%8c%e6%98%9f%e5%b7%b4%e5%85%8b%e7%8e%a9%e8%bd%ac%e9%a1%be%e5%ae%a2%e5%bf%a0%e8%af%9a%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=52324","title":{"rendered":"15\u5e746\u4e2a\u521b\u65b0\uff0c\u661f\u5df4\u514b\u73a9\u8f6c\u987e\u5ba2\u5fe0\u8bda\u5ea6"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52355\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-00.jpg\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-00.jpg 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-00-300x177.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" 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https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-01-300x214.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u4f20\u7edf\u96f6\u552e\u5546\u4e2d\uff0c\u661f\u5df4\u514b\u5c06\u5ba2\u6237\u5fe0\u8bda\u63a8\u81f3\u524d\u6240\u672a\u6709\u7684\u9ad8\u5ea6\uff0c\u6240\u6709\u4eba\u90fd\u5c06\u8fd9\u4e00\u6210\u7ee9\u5f52\u7ed3\u4e8e\u5176\u6210\u529f\u7684\u79fb\u52a8\u652f\u4ed8\u5e73\u53f0\uff0c\u800c\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u662f\u5176\u5341\u4e94\u5e74\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u957f\u671f\u79ef\u7d2f\u3002\u8ba9\u6211\u4eec\u56de\u987e\u661f\u5df4\u514b\u6570\u5b57\u4ea7\u54c1\u7684\u5341\u4e94\u5e74\uff0c\u770b\u5979\u662f\u5982\u4f55\u4e00\u6b65\u4e00\u6b65\u6210\u957f\u4e3a\u6570\u5b57\u5fe0\u8bda\u7684\u6700\u4f73\u6848\u4f8b\u4e4b\u4e00\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u793c\u54c1\u5361\uff082001\u5e74\uff09<\/span><\/h3>\n<p>\u793c\u54c1\u5361\uff08Gift Card\uff09\u5df2\u7ecf\u6210\u4e3a\u7f8e\u56fd\u4eba\u751f\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u6bcf\u5e74\u8d85\u8fc71\u5343\u4ebf\u7f8e\u5143\u7684\u793c\u54c1\u5361\u88ab93%\u7684\u7f8e\u56fd\u4eba\u8d2d\u4e70\u6216\u4f7f\u7528\uff0c\u5e73\u5747\u6d88\u8d39\u9ad8\u8fbe213\u7f8e\u5143\u6bcf\u5e74\uff0c\u800c\u56de\u52302001\u5e74\uff0c\u661f\u5df4\u514b\u662f\u6700\u5148\u63a8\u51fa\u793c\u54c1\u5361\u7684\u516c\u53f8\u4e4b\u4e00\u3002\u793c\u54c1\u5361\u7684\u521d\u8877\uff0c\u662f\u5e0c\u671b\u5ba2\u6237\u53ef\u4ee5\u5c06\u5496\u5561\u5f53\u4f5c\u793c\u54c1\u8d60\u9001\uff0c\u6709\u8da3\u7684\u662f\uff0c\u636e\u8c03\u67e5\uff0c\u53ea\u670925%\u7684\u5ba2\u6237\u5c06\u793c\u54c1\u5361\u5f53\u4f5c\u793c\u54c1\uff0c\u5927\u591a\u6570\u7684\u5ba2\u6237\u53ea\u662f\u4e3a\u4e86\u7ed3\u8d26\u66f4\u5feb\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52328\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-02.png\" alt=\"\" width=\"500\" height=\"375\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-02.png 500w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-02-300x225.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" 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style=\"color: #3366ff;\">\u79fb\u52a8\u652f\u4ed8\uff082009\u5e74\uff09<\/span><\/h3>\n<p>\u5982\u679c\u8bf4\u793c\u54c1\u5361\u7684\u6210\u529f\u662f\u8fce\u5408\u4e86\u9ad8\u914d\u6d88\u8d39\u8005\u5bf9\u4e8e\u5feb\u901f\u4ea4\u6613\u7684\u9700\u6c42\uff0c\u90a3\u4e482009\u5e74\u661f\u5df4\u514b\u9996\u63a8\u7684\u79fb\u52a8\u652f\u4ed8\u65b9\u6848\uff0c\u5219\u662f\u8fd1\u4e00\u6b65\u7684\u4f18\u5316\u2014\u2014\u6d88\u8d39\u8005\u65e0\u9700\u53d6\u51fa\u81ea\u5df1\u7684\u793c\u54c1\u5361\u5c31\u53ef\u4ee5\u5b9e\u73b0\u652f\u4ed8\u3002<\/p>\n<p>\u65f6\u4efb\u661f\u5df4\u514b\u79fb\u52a8\u652f\u4ed8\u9879\u76ee\u8d1f\u8d23\u4ebaBenjamin Vigier\u4e00\u6539\u5f53\u65f6\u7531\u5ba2\u6237\u626b\u7801\u7684\u4e3b\u6d41\u65b9\u6848\uff0c\u8bbe\u8ba1\u4e86\u7279\u6b8a\u7684\u6761\u7801\u626b\u63cf\u673a\u5668\uff08\u4e0b\u56fe\uff09\uff0c\u7531\u67dc\u53f0\u670d\u52a1\u751f\u8fdb\u884c\u626b\u7801\uff0c\u8fd9\u4e00\u65b9\u6848\u5728\u5f53\u65f6\u751a\u81f3\u53d7\u5230\u4e86\u5f88\u591a\u4eba\u7684\u5632\u7b11\uff0c\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e00\u65b9\u6848\u5728\u5f53\u65f6\u662f\u6781\u5177\u8d85\u524d\u610f\u8bc6\u3001\u5e76\u65e9\u4e8eApple\u548cGoogle\u516c\u53f8\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52329\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-03.png\" alt=\"\" width=\"580\" height=\"373\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-03.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-03-300x193.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u8fd9\u4e00\u65b9\u6848\u7684\u6838\u5fc3\u5728\u4e8e\u5e76\u6ca1\u6709\u589e\u52a0\u5ba2\u6237\u4e00\u4e2a\u989d\u5916\u7684\u73af\u8282\uff0c\u53ea\u662f\u6539\u53d8\u4e86\u73b0\u6709\u626b\u63cf\u793c\u54c1\u5361\u73af\u8282\u7684\u4ea4\u4e92\u65b9\u5f0f\uff0c\u6700\u521d\u7684\u652f\u4ed8\u9875\u9762\u4e5f\u5341\u5206\u7b80\u5355\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52330\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-04.png\" alt=\"\" width=\"580\" height=\"431\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-04.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-04-300x223.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u81f3\u6b64\uff0c\u5927\u591a\u6570\u4f7f\u7528\u793c\u54c1\u5361\u7684\u6d88\u8d39\u8005\u627e\u5230\u4e86\u66f4\u52a0\u5feb\u901f\u7684\u7ed3\u5e10\u65b9\u5f0f\uff0c\u5176\u79fb\u52a8\u5e94\u7528\u7684\u4e0b\u8f7d\u91cf\u6301\u7eed\u4e0a\u5347\uff0c\u4f46\u662f\u4f9d\u7136\uff0c\u5e94\u7528\u4e0d\u80fd\u79f0\u4e4b\u4e3a\u5b8c\u6574\u7684\u79fb\u52a8\u652f\u4ed8\u65b9\u6848\uff0c\u91d1\u989d\u4ecd\u7136\u5b58\u5728\u4e8e\u67d0\u4e2a\u865a\u62df\u793c\u54c1\u5361\u4e2d\uff0c\u5145\u503c\u884c\u4e3a\u4f9d\u7136\u8981\u901a\u8fc7\u7269\u7406\u793c\u54c1\u5361\u4f5c\u4e3a\u4ecb\u8d28\uff0c\u8fd9\u4e00\u60c5\u51b5\u5230\u4e86\u4e24\u5e74\u540e\u5f97\u5230\u4e86\u89e3\u51b3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u79fb\u52a8\u94b1\u5305\uff082011\u5e74\uff09<\/span><\/h3>\n<p>\u52302011\u5e74\uff0c\u661f\u5df4\u514b\u6b63\u5f0f\u5ba3\u5e03\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u5173\u8054\u4fe1\u7528\u5361\u7b49\u591a\u79cd\u652f\u4ed8\u65b9\u5f0f\u5728\u79fb\u52a8\u5e94\u7528\u4e2d\u9884\u5b58\u4e00\u5b9a\u91cf\u7684\u91d1\u989d\uff0c\u4e8e\u6b64\u540c\u65f6\uff0c\u5bf9\u5e97\u9762\u7684POS\u7cfb\u7edf\u8fdb\u884c\u5168\u9762\u7684\u5347\u7ea7\uff0c\u79fb\u52a8\u652f\u4ed8\u5168\u9762\u94fa\u5f00\u2014\u20142011\u5e741\u6708\u5168\u7f8e6800\u5bb6\u661f\u5df4\u514b\u5e97\u5168\u9762\u63a5\u53d7\u79fb\u52a8\u652f\u4ed8\u3002<\/p>\n<p>\u81f3\u6b64\uff0c\u661f\u5df4\u514b\u6210\u4e3a\u4e1a\u754c\u4e3a\u6570\u4e0d\u591a\u63d0\u4f9b\u300c\u5b8c\u5168\u79fb\u52a8\u652f\u4ed8\u300d\u4f53\u9a8c\u7684\u516c\u53f8\uff0c\u5373\u5145\u503c\u548c\u652f\u4ed8\u5b8c\u5168\u901a\u8fc7\u624b\u673a\u5e94\u7528\u5b8c\u6210\u3002\u9ad8\u9891\u7528\u6237\u7684\u652f\u4ed8\u95ee\u9898\u52302011\u5e74\u88ab\u5168\u9762\u89e3\u51b3\uff0c\u4ee5\u79fb\u52a8\u94b1\u5305\u4e3a\u5e94\u7528\u4e3b\u4f53\u7684\u661f\u5df4\u514bApp\u4e5f\u5df2\u7ecf\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u6838\u5fc3\u529f\u80fd\uff08\u652f\u4ed8\uff09\u79ef\u6512\u4e86\u5927\u91cf\u9ad8\u9891\u4f7f\u7528\u8005\uff0c\u63a5\u4e0b\u6765\uff0c\u300c\u5ba2\u6237\u5fe0\u8bda\u300d\u7ec8\u4e8e\u6709\u673a\u4f1a\u6210\u4e3a\u4e3b\u89d2\uff0c\u800c\u8fd9\u79bb\u793c\u54c1\u5361\u63a8\u51fa\u5df2\u7ecf\u8fc7\u4e8610\u5e74\u4e4b\u4e45\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52331\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-05.png\" alt=\"\" width=\"580\" height=\"435\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-05.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-05-300x225.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u540c\u65f6\uff0c\u7528\u6237\u7b2c\u4e00\u6b21\u53ef\u4ee5\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u67e5\u8be2\u5230\u79ef\u5206\u60c5\u51b5\uff0c\u800c\u4e0d\u9700\u8981\u901a\u8fc7\u8bbf\u95ee\u67d0\u4e2a\u72ec\u7acb\u7684\u7f51\u7ad9\uff08Starbucks Account\uff09\uff0c\u5ba2\u6237\u4f53\u9a8c\u8fdb\u4e00\u6b65\u589e\u5f3a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u79ef\u5206\u7b2c\u4e00\uff082014\u5e74\uff09<\/span><\/h3>\n<p>\u57282011\u5e74\u79fb\u52a8\u5e94\u7528\u6539\u7248\u4e4b\u524d\uff0c\u661f\u5df4\u514b\u5e76\u6ca1\u6709\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u79ef\u5206\u8ba1\u5212\uff08Rewards Program\uff09\uff0c\u800c\u91c7\u7528\u8d2d\u4e70\u4e0d\u540c\u7ea7\u522b\u7684\u4f1a\u5458\u5361\u83b7\u5f97\u4f18\u60e0\uff0c\u8fd9\u4e00\u8bbe\u8ba1\u5728\u661f\u5df4\u514b\u65e9\u671f\u5927\u5927\u964d\u4f4e\u7684\u8fd0\u8425\u7684\u96be\u5ea6\u2014\u2014\u7f3a\u5c11\u4fbf\u6377\u7684\u652f\u4ed8\u624b\u6bb5\uff0c\u5ba2\u6237\u5bf9\u79ef\u5206\u7684\u83b7\u53d6\u3001\u5347\u7ea7\u3001\u5151\u6362\u7b49\u5c31\u4f1a\u4ea7\u751f\u66f4\u591a\u8981\u6c42\u3002\u800c\u8fd9\u4e00\u60c5\u51b5\u968f\u7740\u79fb\u52a8\u652f\u4ed8\u624b\u6bb5\u8d8a\u6765\u8d8a\u4fbf\u6377\u5f00\u59cb\u53d1\u751f\u6539\u89c2\u3002<\/p>\n<p>2014\u5e74\uff0c\u661f\u5df4\u514b\u5bf9\u5176\u5e7f\u53d7\u6b22\u8fce\u7684\u79fb\u52a8\u5e94\u7528\u505a\u4e86\u91cd\u5927\u7684\u6539\u7248\uff0c\u5728\u8fd9\u4e00\u7248\u7684\u8bbe\u8ba1\u4e2d\uff0cReward Dashboard\uff08\u4e0b\u56fe\u5de6\u4e00\uff09\u7684\u6982\u5ff5\u88ab\u7740\u91cd\u63d0\u51fa\uff0c\u56f4\u7ed5\u5728\u5468\u56f4\u7684\u662f\u4e09\u4e2a\u6b21\u7ea7\u9875\u9762\uff08\u652f\u4ed8\u3001\u5e97\u9762\u3001\u793c\u54c1\u5361\uff09\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52332\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-06.png\" alt=\"\" width=\"580\" height=\"380\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-06.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-06-300x197.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u8fd9\u6837\u7684\u8bbe\u8ba1\u91cc\uff0c\u79ef\u5206\u6210\u4e3a\u4ea7\u54c1\u6838\u5fc3\uff0c\u652f\u4ed8\u9000\u5c45\u5176\u6b21\uff0c\u540c\u65f6\u57282014\u5e74\u7684\u8bbe\u8ba1\u4e2d\uff0c\u5f00\u59cb\u51fa\u73b0\u4e86\u8bf8\u5982Message\uff08\u6d88\u606f\uff09\u7684\u6982\u5ff5\uff0c\u8fd9\u4e00\u6982\u5ff5\u57282015\u5e74\u7684\u66f4\u65b0\u4e2d\u88ab\u6f14\u5316\u6210Inbox\uff08\u6536\u4ef6\u7bb1\uff09\u3002<\/p>\n<p>2014\u5e74\u7684\u6539\u7248\u6210\u529f\uff0c\u5c06\u79fb\u52a8\u5e94\u7528\u7684\u57fa\u7840\u8f6c\u79fb\u5230\u79ef\u5206\u4e0a\uff0c\u56f4\u7ed5\u8fd9\u4e00\u8861\u91cf\u5fe0\u8bda\u7684\u6700\u4f73\u8d27\u5e01\uff0c\u4ece2015\u5e74\u5f00\u59cb\uff0c\u661f\u5df4\u514b\u5f00\u59cb\u4e86\u5927\u89c4\u6a21\u7684\u6570\u5b57\u5316\u5efa\u8bbe\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u5fe0\u8bda\u4f18\u5148\u4e0e\u5e97\u5916\u4f53\u9a8c\uff082015\u5e74\uff09<\/span><\/h3>\n<p>\u79ef\u5206\u53ea\u662f\u7528\u5fe0\u8bda\u5151\u6362\u4ef7\u503c\u7684\u8d27\u5e01\u800c\u5df2\uff0c\u771f\u6b63\u7684\u300c\u5fe0\u8bda\u4f18\u5148\u300d\u4f53\u7cfb\u5728\u4ef7\u503c\uff0c\u800c\u4e0d\u5728\u8d27\u5e01\u672c\u8eab\u30022015\u5e74\u661f\u5df4\u514b\u7684App\u8bbe\u8ba1\u8005\u6b63\u5f0f\u63d0\u51fa\u300c\u5fe0\u8bda\u4f18\u5148\uff08Loyalty First\uff09\u300d\u7684\u6982\u5ff5\uff0c\u9996\u5f53\u5176\u51b2\u7684\u8bbe\u8ba1\u6539\u53d8\u4fbf\u662f\u5c06\u79ef\u5206\u9875\u9762\u9690\u85cf\uff0c\u8f6c\u800c\u5448\u73b0\u6536\u4ef6\u7bb1\uff08Inbox\uff09\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52333\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07.png\" alt=\"\" width=\"580\" height=\"580\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07-300x300.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07-160x160.png 160w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-07-320x320.png 320w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u6536\u4ef6\u7bb1\u4e2d\uff0c\u7528\u6237\u5f00\u59cb\u6536\u5230\u5177\u6709\u76f8\u5173\u6027\u7684\u4fe1\u606f\uff0c\u5305\u62ec\u4fc3\u9500\u548c\u6d3b\u52a8\u7b49\u7b49\uff0c\u79ef\u5206\u88ab\u7b80\u5316\u6210\u91d1\u9ec4\u8272\u7684\u4fe1\u606f\u6761\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52334\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-08.png\" alt=\"\" width=\"580\" height=\"312\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-08.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-08-300x161.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>2015\u5e74\u540c\u65f6\u63a8\u51fa\u7684Mobile Order &amp;Pay\u66f4\u662f\u5c06\u5ba2\u6237\u5fe0\u8bda\u63a8\u5230\u4e86\u5168\u65b0\u7684\u9ad8\u5ea6\uff0c\u4ece15\u5e741\u6708\u8d77\uff0c\u987e\u5ba2\u53ef\u4ee5\u5728\u5168\u7f8e\u6240\u6709\u5e97\u9762\u5b9e\u73b0\u624b\u673a\u4e0b\u5355\u3001\u5e97\u5185\u53d6\u5355\u7684\u65e0\u7f1d\u4f53\u9a8c\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52335\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-09.png\" alt=\"\" width=\"580\" height=\"437\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-09.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-09-300x226.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u8fd9\u4e2a\u4f53\u9a8c\u7684\u63a8\u51fa\uff0c\u6807\u5fd7\u7740\u6d88\u8d39\u8005\u548c\u661f\u5df4\u514b\u54c1\u724c\u7684\u4ea4\u4e92\u5e76\u4e0d\u53ea\u53d1\u751f\u5728\u5e97\u9762\u5185\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff1a\u4e3a\u661f\u5df4\u514b\u66f4\u52a0\u5e7f\u6cdb\u7684\u4ea7\u54c1\u7ebf\u63d0\u4f9b\u4e86\u9500\u552e\u673a\u4f1a\uff0c\u7279\u522b\u662f\u4f7f\u4e2a\u6027\u5316\u63a8\u8350\u6210\u4e3a\u53ef\u80fd\u3002<\/p>\n<p>\u661f\u5df4\u514b\u4ece\u672a\u505c\u6b62\u8fc7\u5bf9\u5176\u4ea7\u54c1\u7ebf\u7684\u521b\u65b0\u548c\u6301\u7eed\u6295\u5165\uff0c2008\u5e74\uff0c\u661f\u5df4\u514b\u63a8\u51fa\u4e86\u591a\u6b3e\u65e9\u9910\u4ea7\u54c1\uff0c\u4f8b\u5982\u300c\u661f\u5df4\u514b\u71d5\u9ea6\u7ca5\uff08Starbucks Perfect Oatmeal\uff09\u300d\u3002\u7136\u800c\u5728\u65e9\u6668\u8fd9\u6837\u7684\u9ad8\u5cf0\u671f\uff0c\u5e97\u5458\u548c\u987e\u5ba2\u90fd\u5f88\u96be\u6709\u65f6\u95f4\u63a8\u8350\u6216\u8d2d\u4e70\u800c\u5916\u7684\u4ea7\u54c1\uff0c\u661f\u5df4\u514b\u4fbf\u5f88\u96be\u6709\u673a\u4f1a\u5411\u6d88\u8d39\u8005\u63a8\u8350\u914d\u642d\u7684\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52336\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-10.png\" alt=\"\" width=\"580\" height=\"434\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-10.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-10-300x224.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u800cMobile Order &amp;Pay\u7684\u63a8\u51fa\u5f7b\u5e95\u89e3\u51b3\u4e86\u8fd9\u4e2a\u96be\u9898\uff0c\u5e76\u6f14\u5316\u51fa\u66f4\u591a\u65e0\u9650\u53ef\u80fd\u7684\u9500\u552e\u65b9\u5f0f\u3002\u76ee\u524d\uff0c\u5982\u679c\u987e\u5ba2\u9884\u5b9a\u4e00\u6b3e\u5496\u5561\uff0c\u5728\u4e0b\u5355\u9875\u9762\u4e2d\u5c06\u6839\u636e\u987e\u5ba2\u6240\u4e0b\u5355\u7684\u65f6\u95f4\u7ed3\u5408\u4ee5\u5f80\u8d2d\u4e70\u5386\u53f2\u63a8\u8350\u5339\u914d\u7684\u4ea7\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-52337\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-11.jpg\" alt=\"\" width=\"300\" height=\"534\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-11.jpg 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-11-169x300.jpg 169w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-11-576x1024.jpg 576w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u79ef\u5206\u3001\u4fc3\u9500\u63a8\u9001\u3001\u63a8\u8350\u4e09\u4e2a\u79fb\u52a8\u6e20\u9053\u4e0a\u5ba2\u6237\u5fe0\u8bda\u7684\u91cd\u8981\u5143\u7d20\u88ab\u6b63\u5f0f\u5efa\u7acb\u8d77\u6765\uff0c\u5e76\u4e92\u76f8\u4f5c\u7528\u548c\u5f71\u54cd\uff0c\u5f62\u6210\u4e86\u591a\u79cd\u53ef\u80fd\u7684\u73a9\u6cd5\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u79ef\u5206 + \u4fc3\u9500\u63a8\u9001 + \u63a8\u8350= \u7528\u53cc\u500d\u79ef\u5206\u7684\u65b9\u5f0f\u8fdb\u884c\u4fc3\u9500\u63a8\u9001\u6700\u53ef\u80fd\u8d2d\u4e70\u7684\u67d0\u4e00\u4ea7\u54c1\uff1b<\/li>\n<li>\u79ef\u5206 + \u4fc3\u9500\u63a8\u9001= \u4e0d\u5b9a\u671f\u5730\u5728\u987e\u5ba2\u6700\u5e38\u5149\u987e\u65f6\u95f4\u63a8\u9001\u9650\u65f6\u79ef\u5206\u6311\u6218\uff08Rewards Dash\uff09\uff1b<\/li>\n<li>\u79ef\u5206 + \u63a8\u8350\u00a0= \u5728\u63a8\u8350\u4ea7\u54c1\u4e2d\u83b7\u5f97\u989d\u5916\u79ef\u5206\uff1b<\/li>\n<li>\u4fc3\u9500\u63a8\u9001 + \u63a8\u8350= \u63a8\u9001\u63a8\u8350\u4ea7\u54c1\u54c1\u5c1d\u7684\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<p>\u5728\u8fd9\u4e2a\u4f53\u7cfb\u4e0b\uff0c\u4ea7\u54c1\u65e2\u83b7\u5f97\u4e86\u66f4\u591a\u7684\u9500\u552e\u673a\u4f1a\u3001\u5ba2\u6237\u4ea6\u53ef\u83b7\u5f97\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u5fe0\u8bda\u56de\u62a5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u5341\u4e94\u5e74\u7684\u4ea7\u54c1\u95ed\u73af<\/span><\/h3>\n<p>\u5982\u679c\u6211\u4eec\u56de\u987e\u661f\u5df4\u514b\u5341\u4e94\u5e74\u6765\u7684\u4ea7\u54c1\u6f14\u8fdb\u8fc7\u7a0b\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\u4e00\u4e2a\u663e\u8457\u7684\u8d8b\u52bf\uff0c\u90a3\u4fbf\u662f\u9010\u6e10\u5b8c\u6210\u300c\u5e97\u9762\u2014\u793c\u54c1\u5361\u2014\u79fb\u52a8\u5e94\u7528\u300d\u7684\u95ed\u73af\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52338\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-12.png\" alt=\"\" width=\"580\" height=\"322\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-12.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-12-300x167.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>2001\u81f32009\u5e74\uff0c\u5927\u91cf\u63a8\u5e7f\u793c\u54c1\u5361\u4f5c\u4e3a\u4e00\u79cd\u5e97\u5185\u7684\u652f\u4ed8\u624b\u6bb5\uff1b2009\u81f32014\u5e74\uff0c\u63a8\u51fa\u57fa\u4e8e\u5e2e\u52a9\u793c\u54c1\u5361\u5feb\u901f\u652f\u4ed8\u7684\u79fb\u52a8\u5e94\u7528\uff0c\u5e76\u9010\u6e10\u6210\u719f\u548c\u79ef\u7d2f\u5927\u91cf\u5f00\u59cb\u4f7f\u7528\u79ef\u5206\u7684\u987e\u5ba2\uff1b2014\u5e74\u81f3\u4eca\uff0c\u4e0d\u65ad\u63a8\u51fa\u670d\u52a1\uff08\u4f8b\u5982Mobile Order&amp;Pay\uff09\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u5411\u5e97\u9762\u8fdb\u884c\u5f15\u6d41\u3002<\/p>\n<p>\u8fd9\u4e00\u95ed\u73af\u7684\u5b8c\u6210\u4ece\u5f00\u59cb\u5230\u5b8c\u6210\uff0c\u7ecf\u5386\u4e86\u5341\u4e94\u5e74\u7684\u65f6\u95f4\uff0c\u800c\u63a5\u4e0b\u6765\u7684\u5341\u4e94\u5e74\u65f6\u95f4\uff0c\u661f\u5df4\u514b\u5c06\u628a\u521b\u65b0\u96c6\u4e2d\u5728\uff1a<\/p>\n<ol>\n<li>\u5bf9\u95ed\u73af\u4e2d\u6838\u5fc3\u6982\u5ff5\uff08\u5e97\u9762\u3001\u793c\u54c1\u5361\u3001\u79fb\u52a8\u5e94\u7528\uff09\u7684\u6301\u7eed\u521b\u65b0\uff1b<\/li>\n<li>\u5bf9\u6982\u5ff5\u95f4\u5173\u7cfb\u8fdb\u884c\u6df1\u5ea6\u521b\u65b0\uff1b<\/li>\n<li>\u5728\u66f4\u5927\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\u8fdb\u884c\u751f\u6001\u521b\u65b0\u3002<\/li>\n<\/ol>\n<p>\u5341\u4e94\u5e74\u91cc\uff0c\u661f\u5df4\u514b\u6210\u529f\u5efa\u8bbe\u4e86\u4ece\u5e97\u9762\u5230\u793c\u54c1\u5361\u3001\u793c\u54c1\u5361\u5230\u79fb\u52a8\u5e94\u7528\u3001\u518d\u4ece\u79fb\u52a8\u5e94\u7528\u5230\u5e97\u9762\u7684\u6838\u5fc3\u4ea7\u54c1\u95ed\u73af\uff0c\u57fa\u4e8e\u8fd9\u4e2a\u95ed\u73af\uff0c\u661f\u5df4\u514b\u5c06\u8fdb\u884c\u4e09\u79cd\u7c7b\u578b\u7684\u521b\u65b0\uff1a<\/p>\n<ol>\n<li>\u57fa\u4e8e\u95ed\u73af\u8981\u7d20\uff08\u5e97\u9762\u3001\u793c\u54c1\u5361\u3001\u79fb\u52a8\u5e94\u7528\uff09\u7684\u6301\u7eed\u521b\u65b0\uff1b<\/li>\n<li>\u57fa\u4e8e\u95ed\u73af\u8981\u7d20\u4e4b\u95f4\u5173\u7cfb\u7684\u6df1\u5ea6\u521b\u65b0\uff1b<\/li>\n<li>\u57fa\u4e8e\u66f4\u5927\u751f\u6001\u7cfb\u7edf\u7684\u751f\u6001\u521b\u65b0\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b01\uff1a\u6301\u7eed\u521b\u65b0<\/span><\/h3>\n<p>\u661f\u5df4\u514b\u4ece\u672a\u505c\u6b62\u4e09\u5927\u95ed\u73af\u8981\u7d20\u7684\u6301\u7eed\u521b\u65b0\uff0c\u5b83\u4eec\u5206\u522b\u662f\u57fa\u4e8e\u5e97\u9762\u3001\u793c\u54c1\u5361\u3001\u4ee5\u53ca\u79fb\u52a8\u5e94\u7528\u7684\u957f\u8fbe\u5341\u4e94\u5e74\u7684\u521b\u65b0\u8fc7\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b02\uff1a\u5e97\u9762\u521b\u65b0<\/span><\/h3>\n<p><span style=\"color: #3366ff;\"><strong>\u661f\u5df4\u514b\u610f\u8bc6\u5230\uff0c\u5e97\u9762\u6c38\u8fdc\u662f\u5ba2\u6237\u4f53\u9a8c\u8d85\u8fc790%\u7684\u573a\u666f\uff0c\u5b83\u59cb\u7ec8\u662f\u5ba2\u6237\u5fe0\u8bda\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u800c\u5e97\u9762\u7684\u6838\u5fc3\u8981\u7d20\uff0c\u5219\u662f\uff1a\u4f4d\u7f6e\u3001\u5f62\u5f0f\u3001\u670d\u52a1\u548c\u4ea7\u54c1\u3002<\/strong><\/span><\/p>\n<p>2015\u5e74\uff0c\u5728\u4e16\u754c\u91d1\u878d\u4ea4\u6613\u7684\u4e2d\u5fc3\u7ebd\u7ea6\u534e\u5c14\u8857\uff0c\u661f\u5df4\u514b\u63a8\u51fa\u4e86Starbucks Express\u7684\u6982\u5ff5\u5e97\u6a21\u5f0f\uff0c\u5728538\u5e73\u65b9\u5c3a\uff08\u7ea6\u540850\u5e73\u65b9\u7c73\uff09\u7684\u9762\u79ef\u91cc\u63d0\u4f9b\u4e13\u4e3a\u8be5\u533a\u57df\u987e\u5ba2\u91cf\u8eab\u5b9a\u505a\u7684\u5496\u5561\u548c\u76f8\u5173\u4ea7\u54c1\u670d\u52a1\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52339\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-13.png\" alt=\"\" width=\"580\" height=\"273\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-13.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-13-300x141.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-13-520x245.png 520w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-13-720x340.png 720w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u800c\u8fd1\u5e74\u6765\u661f\u5df4\u514b\u6700\u91cd\u8981\u7684\u5e97\u9762\u521b\u65b0\uff0c\u5219\u662f\u661f\u5df4\u514b\u81fb\u9009\u5e97\uff08The Starbucks Reserve\uff09\u2014\u2014\u6bcf\u4e2a\u57ce\u5e02\u4e2d\u5c11\u91cf\u81fb\u9009\u5e97\u4e2d\u5c06\u63d0\u4f9b\u66f4\u5177\u72ec\u7279\u6027\u7684\u5496\u5561\u9009\u62e9\u3001\u4ee5\u53ca\u66f4\u9009\u62d4\u4e25\u683c\u7684\u5496\u5561\u6280\u5e08\uff0c\u8fd9\u4e00\u91c7\u7528\u72ec\u7acb\u54c1\u724c\u7684\u5168\u65b0\u5e97\u9762\u4f53\u9a8c\uff0c\u597d\u6bd4AmazonPrime\u4e4b\u4e8eAmazon\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52340\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-14.png\" alt=\"\" width=\"580\" height=\"367\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-14.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-14-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u661f\u5df4\u514b\u81fb\u9009\u5e97\u4e4b\u4e0a\uff0c\u661f\u5df4\u514b\u63a8\u51fa\u66f4\u4e3a\u9ad8\u7aef\u7684The Starbucks Reserve Roastery and Tasting Room\uff08\u661f\u5df4\u514b\u81fb\u9009\u70d8\u7119\u5e97\uff09\uff1a\u9762\u79ef\u8d85\u8fc71\u4e075\u5343\u5e73\u65b9\u544e\uff0c\u63d0\u4f9b\u6700\u9ad8\u54c1\u8d28\u7684\u5496\u5561\u4ea7\u54c1\u3001360\u5ea6\u5168\u900f\u660e\u7684\u5496\u5561\u8c46\u78e8\u5236\u3001\u70d8\u7119\u3001\u5230\u5236\u4f5c\u7684\u5168\u8fc7\u7a0b\u3001\u5305\u542b\u5168\u65b0\u7684\u4ea7\u54c1\u83dc\u5355\u3001\u5468\u8fb9\u4ea7\u54c1\u3001\u4ee5\u53ca\u5404\u79cd\u5b9a\u5236\u5316\u7684\u4e2a\u4eba\u670d\u52a1\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52341\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-15.png\" alt=\"\" width=\"580\" height=\"385\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-15.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-15-300x199.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u7f8e\u56fd\u672c\u571f\uff0c\u661f\u5df4\u514b\u8ba1\u5212\u5f00\u8bbe20\u95f4\u9ad8\u7aef\u70d8\u7119\u5e97\u4f5c\u4e3a\u6807\u8bc6\u7684\u9ad8\u7aef\u54c1\u724c\u5e97\uff0c\u5168\u7403\u8303\u56f4\u5185\u5c06\u8fbe\u523048\u5bb6\u3002\u52302021\u5e74\uff0c\u661f\u5df4\u514b\u7684\u5168\u7403\u603b\u5e97\u9762\u8ba1\u5212\u8fbe\u523059000\u95f4\uff0c\u5176\u4e2d1000\u95f4\u4e3a\u81fb\u9009\u5e97\u3002<\/p>\n<p>\u9664\u4e86\u5e97\u9762\u5f62\u5f0f\u548c\u4f4d\u7f6e\u65b9\u9762\u7684\u521b\u65b0\uff0c\u661f\u5df4\u514b\u5c06\u300c\u65f6\u95f4\u300d\u4f5c\u4e3a\u521b\u65b0\u7684\u7ef4\u5ea6\uff0c\u9488\u5bf9\u4e0d\u540c\u65f6\u95f4\u63a8\u51fa\u4e0e\u4e4b\u5bf9\u5e94\u7684\u670d\u52a1\u548c\u4ea7\u54c1\u30022017\u5e741\u6708\uff0c\u661f\u5df4\u514b\u5ba3\u5e03\u505c\u6b62\u300cStarbucks Evening\u300d\u8ba1\u5212\uff0c\u8fd9\u4e00\u8ba1\u5212\u7684\u521d\u8877\u5728\u4e8e\u63a8\u51fa\u4f8b\u5982\u9152\u6c34\u7b49\u4ea7\u54c1\u4e89\u593a\u987e\u5ba2\u7a0d\u665a\u65f6\u95f4\u7684\u72ec\u7279\u9700\u6c42\uff0c439\u95f4\u7f8e\u56fd\u672c\u571f\u5e97\u9762\u53c2\u4e0e\u4e86\u8be5\u8ba1\u5212\uff0c\u5728\u8be5\u9879\u76ee\u7ed3\u675f\u4e4b\u540e\uff0c\u661f\u5df4\u514b\u7684\u53d1\u8a00\u4eba\u5982\u6b64\u8bc4\u4ef7\uff1a<\/p>\n<p>\u661f\u5df4\u514b\u6c38\u8fdc\u5c06\u521b\u65b0\u653e\u5728\u9996\u4f4d\uff0c\u4e0d\u65ad\u6ee1\u8db3\u5ba2\u6237\u5728\u4e00\u5929\u4e2d\u4e0d\u540c\u65f6\u95f4\u6bb5\u91cc\u7684\u4e0d\u540c\u9700\u8981\u3002\u300cStarbucks Evening\u300d\u8ba1\u5212\u662f\u5176\u4e2d\u91cd\u8981\u7684\u9879\u76ee\u4e4b\u4e00\uff0c\u6211\u4eec\u5728\u8fd9\u4e2a\u9879\u76ee\u4e2d\u5b66\u5230\u4e86\u5f88\u591a\uff0c\u4f46\u4eca\u5929\u6211\u4eec\u5c06\u91cd\u70b9\u653e\u5728\u81fb\u9009\u5e97\u7684\u5f00\u53d1\u4e0a\u3002<\/p>\n<p>\u300cStarbucks Evening\u300d\u8ba1\u5212\u505c\u6b62\u7684\u540c\u65f6\uff0c\u661f\u5df4\u514b\u589e\u52a0\u4e86\u5348\u9910\u54c1\u7c7b\u7684\u4f9b\u5e94\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u987e\u5ba2\u5c06\u661f\u5df4\u514b\u4f5c\u4e3a\u5348\u9910\u7684\u76ee\u7684\u5730\u3002\u672a\u6765\uff0c\u661f\u5df4\u514b\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u5c06\u5927\u5927\u8d85\u8d8a\u5496\u5561\u54c1\u7c7b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b03\uff1a\u793c\u54c1\u5361\u521b\u65b0<\/span><\/h3>\n<p>\u6b63\u662f\u793c\u54c1\u5361\u7684\u7a7a\u524d\u6210\u529f\uff0c\u6210\u5c31\u4e86\u661f\u5df4\u514b\u79fb\u52a8\u4f53\u9a8c\uff0c\u661f\u5df4\u514b\u4e5f\u5e76\u4e0d\u5c06\u793c\u54c1\u5361\u770b\u4f5c\u662f\u4e00\u4e2a\u8fc7\u6e21\u65b9\u5f0f\uff0c\u53cd\u800c\u6301\u7eed\u4e0d\u65ad\u5730\u5728\u793c\u54c1\u5361\u76f8\u5173\u4f53\u9a8c\u4e0a\u8fdb\u884c\u6301\u7eed\u7684\u521b\u65b0\u3002<\/p>\n<p>\u65e9\u5728\u5341\u5e74\u524d\uff0c\u5ba2\u6237\u5c31\u53ef\u4ee5\u901a\u8fc7\u793c\u54c1\u5361\u5b8c\u6210\u6ce8\u518c\u8d26\u6237\u548c\u5145\u503c\u4e24\u4e2a\u52a8\u4f5c\uff0c\u90a3\u4e9b\u88ab\u8f6c\u9001\u7684\u793c\u54c1\u5361\uff0c\u90fd\u6210\u4e3a\u5ba2\u6237\u8f6c\u5316\u7684\u91cd\u8981\u4ecb\u8d28\u3002\u8fd9\u79cd\u8f6c\u5316\u53c8\u6709\u7740\u5929\u751f\u7684\u793e\u4ea4\u5c5e\u6027\u2014\u2014\u793c\u54c1\u5361\u4f9d\u7136\u662f\u4e2d\u4ea7\u9636\u7ea7\u8868\u8fbe\u60c5\u611f\u6700\u76f4\u63a5\u7684\u65b9\u5f0f\uff1a\u5728\u7f8e\u56fd\uff0c\u5982\u679c\u56e0\u4e3a\u88c5\u4fee\u566a\u97f3\uff0c\u90bb\u5c45\u4f1a\u9001\u4e0a\u4e00\u5f20\u661f\u5df4\u514b\u793c\u54c1\u5361\u8868\u793a\u6b49\u610f\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52342\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-16.png\" alt=\"\" width=\"419\" height=\"488\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-16.png 419w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-16-258x300.png 258w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<p>\u5728\u79fb\u52a8\u5e94\u7528\u4e0a\uff0c\u5ba2\u6237\u53ef\u4ee5\u8f7b\u6613\u5730\u5b8c\u6210\u793c\u54c1\u5361\u7684\u8d2d\u4e70\u3001\u5b9a\u5236\u3001\u548c\u8d60\u9001\u3002\u5728\u4e2d\u56fd\uff0c\u5fae\u4fe1\u8865\u8db3\u4e86\u5176\u79fb\u52a8\u5e94\u7528\u7684\u4e0d\u8db3\uff0c\u793c\u54c1\u5361\u901a\u8fc7\u5fae\u4fe1\u8fdb\u884c\u4f20\u64ad\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52343\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-17.png\" alt=\"\" width=\"576\" height=\"367\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-17.png 576w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-17-300x191.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b04\uff1a\u79fb\u52a8\u5e94\u7528\u521b\u65b0<\/span><\/h3>\n<p>\u6709\u4e86\u5e97\u9762\u548c\u793c\u54c1\u5361\u7684\u521b\u65b0\u4f5c\u4e3a\u57fa\u7840\uff0c\u79fb\u52a8\u5e94\u7528\u7684\u4f53\u9a8c\u6210\u4e3a\u4e86\u6700\u597d\u7684\u652f\u6301\uff0c\u9664\u4e86\u79fb\u52a8\u5e94\u7528\u672c\u8eab\u7684\u6301\u7eed\u6539\u8fdb\uff0c\u8fd8\u5305\u62ec\u56f4\u7ed5\u5728\u79fb\u52a8\u5e94\u7528\u5468\u8fb9\u7684\u521b\u65b0\u3002<\/p>\n<p>\u661f\u5df4\u514b\u7684\u79fb\u52a8\u5e94\u7528\uff0c\u5386\u7ecf4\u4e2a\u5927\u7248\u672c\u6539\u8fdb\uff0c\u6700\u7ec8\u5f62\u6210\u76ee\u524d\u7684\u4ea7\u54c1\u5f62\u6001\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52344\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-18.png\" alt=\"\" width=\"580\" height=\"259\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-18.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-18-300x134.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/> <img loading=\"lazy\" class=\"alignnone size-full wp-image-52345\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-19.png\" alt=\"\" width=\"580\" height=\"295\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-19.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-19-300x153.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/> <img loading=\"lazy\" class=\"alignnone size-full wp-image-52346\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-20.png\" alt=\"\" width=\"580\" height=\"295\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-20.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-20-300x153.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u76ee\u524d\u7684\u4ea7\u54c1\u5f62\u6001\u5927\u5e45\u5ea6\u63d0\u9ad8\u4e86\u661f\u5df4\u514b\u4f53\u9a8c\u7684\u4e2a\u6027\u5316\u53ef\u80fd\u30022016\u5e74\u5e74\u521d\uff0c\u661f\u5df4\u514b\u6bcf\u4e2a\u5468\u901a\u8fc7\u7535\u5b50\u8868\u683c\u7684\u65b9\u5f0f\u7ba1\u740630\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u90ae\u4ef6\u4fc3\u9500\u5185\u5bb9\u53d1\u9001\u7ed9\u5ba2\u6237\uff0c6\u4e2a\u6708\u8fc7\u540e\uff0c\u7531\u4e8e\u79fb\u52a8\u652f\u4ed8\u548cMobile Order&amp;Pay\u7684\u666e\u53ca\uff0c\u5168\u65b0\u7684\u5e73\u53f0\u53ef\u4ee5\u53d1\u900140\u4e07\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u4fc3\u9500\u9875\u3002<\/p>\n<p>\u800c\u52302016\u5e74\u5e95\uff0c\u661f\u5df4\u514b\u53ef\u4ee5\u901a\u8fc7Inbox\u5411\u5ba2\u6237\u63a8\u8350\u5b8c\u5168\u57fa\u4e8e\u5ba2\u6237\u4e2a\u4eba\u8d2d\u4e70\u4e60\u60ef\u3001\u9009\u62e9\u3001\u4ee5\u53ca\u6240\u5728\u4f4d\u7f6e\u7684\u4ea7\u54c1\u63a8\u8350\u2014\u2014\u8fd9\u610f\u5473\u7740\u7406\u8bba\u4e0a\u8d85\u8fc72000\u4e07\u661f\u5df4\u514b\u79fb\u52a8\u5e94\u7528\u7528\u6237\u53ef\u4ee5\u4eab\u53d7\u5b8c\u51681\u5bf91\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u3002\u800c\u4ece30\u52302000\u4e07\uff0c\u53ea\u7528\u4e86\u4e00\u5e74\u7684\u65f6\u95f4\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52347\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-21.png\" alt=\"\" width=\"580\" height=\"274\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-21.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-21-300x142.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-21-520x245.png 520w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-21-720x340.png 720w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u5728\u5468\u8fb9\uff0c\u661f\u5df4\u514b\u63a8\u51fa\u4e86\u591a\u6b3e\u5e26\u6709\u79fb\u52a8\u6027\u3001\u4e2a\u4eba\u5316\u7684\u5c0f\u578b\u4ea7\u54c1\u589e\u52a0\u5ba2\u6237\u5728\u79fb\u52a8\u5e94\u7528\u4e0a\u7684\u7c98\u6027\uff0c\u5305\u62ecStarbucks for Life\uff08\u5de6\uff09\uff0c\u4ee5\u53caStarbucks Passport\uff08\u53f3\uff09\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52348\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-22.png\" alt=\"\" width=\"580\" height=\"238\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-22.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-22-300x123.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b05\uff1a\u6df1\u5ea6\u521b\u65b0<\/span><\/h3>\n<p>\u661f\u5df4\u514b\u4e0d\u65ad\u63d0\u4f9b\u66f4\u591a\u7684\u8de8\u6e20\u9053\u4f53\u9a8c\uff0c\u5ba2\u6237\u53ef\u4ee5\u5728\u5e97\u9762\u3001\u793c\u54c1\u5361\u3001\u548c\u79fb\u52a8\u5e94\u7528\u4e4b\u95f4\u8fdb\u884c\u8f6c\u5316\u3002\u5176\u7075\u6d3b\u6027\u8fd8\u4f53\u73b0\u5728\u4ece\u4efb\u4f55\u5165\u53e3\uff08\u5e97\u9762\u3001\u793c\u54c1\u5361\u3001\u79fb\u52a8\u5e94\u7528\uff09\u8fdb\u5165\u65f6\uff0c\u90fd\u53ef\u4ee5\u65e0\u7f1d\u8fdb\u5165\u6574\u4e2a\u4f53\u9a8c\u95ed\u73af\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52349\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-23.png\" alt=\"\" width=\"580\" height=\"312\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-23.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-23-300x161.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u4ece\u5e97\u9762\u5f00\u59cb\u3001\u8d2d\u4e70\u793c\u54c1\u5361\u73b0\u573a\u8fdb\u884c\u652f\u4ed8\u3001\u4e0b\u8f7d\u79fb\u52a8\u5e94\u7528\u3001\u51b2\u5165\u5269\u4f59\u91d1\u989d\uff1b<br \/>\n\u5148\u4e0b\u8f7d\u79fb\u52a8\u5e94\u7528\u3001\u7ebf\u4e0a\u8d2d\u4e70\u793c\u54c1\u5361\u3001\u5728\u5e97\u9762\u8fdb\u884c\u6d88\u8d39\uff1b<br \/>\n\u83b7\u5f97\u4e00\u4e2a\u793c\u54c1\u5361\u3001\u4e0b\u8f7d\u79fb\u52a8\u5e94\u7528\u3001\u5728\u5e97\u9762\u6d88\u8d39\u3002<\/p>\n<p>\u6bcf\u79cd\u7528\u6237\u65c5\u7a0b\u90fd\u5bf9\u5e94\u67d0\u4e2a\u72ec\u7279\u7684\u5ba2\u6237\u573a\u666f\uff0c\u771f\u6b63\u4f53\u73b0\u4e86\u8de8\u6e20\u9053\u4f53\u9a8c\u7684\u6838\u5fc3\uff1a\u89e6\u70b9\u4ea4\u4e92\u7684\u7075\u6d3b\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">\u521b\u65b06\uff1a\u751f\u6001\u521b\u65b0<\/span><\/h3>\n<p>\u6784\u5efa\u751f\u6001\u7cfb\u7edf\u7684\u7406\u5ff5\uff0c\u65e9\u57282007\u5e74\u5c31\u88ab\u661f\u5df4\u514b\u5f15\u5165\u2014\u20142007\u5e74\u661f\u5df4\u514b\u548cApple 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loading=\"lazy\" class=\"alignnone size-full wp-image-52350\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-24.png\" alt=\"\" width=\"580\" height=\"199\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-24.png 580w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-24-300x103.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>\u800c\u4f01\u4e1a\u4f1a\u8bae\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u4f01\u4e1a\u751f\u6001\u7cfb\u7edf\uff0c\u91cc\u9762\u5b58\u5728\u6709\u5927\u91cf\u7684\u670d\u52a1\u548c\u5e94\u7528\u5546\uff0c\u4e0d\u96be\u60f3\u8c61\uff0c\u661f\u5df4\u514b\u7684\u751f\u6001\u6218\u7565\u5c06\u628a\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5bf9\u63a5\u5230\u66f4\u591a\u4f01\u4e1a\u751f\u6001\u4e2d\uff0c\u4f8b\u5982\u89c6\u9891\u4f1a\u8bae\u5e73\u53f0\u3001\u4f01\u4e1a\u534f\u4f5c\u5e73\u53f0\u7b49\u7b49\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u751f\u6001\u662f\u5e7f\u6cdb\u7684\u5185\u5bb9\u751f\u6001\uff0c\u661f\u5df4\u514b\u5c06\u81ea\u5df1\u5b9a\u4f4d\u6210\u8d85\u8d8a\u5bb6\u4e0e\u529e\u516c\u573a\u5730\u7684\u300c\u7b2c\u4e09\u5730\uff08The Third Place\uff09\u300d\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u804c\u4e1a\u4eba\u628a\u65f6\u95f4\u82b1\u5728\u661f\u5df4\u514b\u5e97\u4e2d\uff0c\u90a3\u4e48\u5728\u8fd9\u4e2a\u65f6\u95f4\u91cc\u7684\u5185\u5bb9\u6d88\u8d39\u53d8\u6210\u4e3a\u5176\u4ed6\u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u4ef7\u503c\u70b9\u3002<\/p>\n<p>2015\u5e745\u6708\uff0c\u661f\u5df4\u514b\u4e0e\u97f3\u4e50\u670d\u52a1\u63d0\u4f9b\u5546Spotify\u8fbe\u6210\u5408\u4f5c\uff0c\u8fd9\u9879\u5408\u4f5c\u5c061000\u4e07\u661f\u5df4\u514b\u4f1a\u5458\u30017000\u5bb6\u7f8e\u56fd\u95e8\u5e97\u30016000\u4e07Spotify\u7528\u6237\u8fde\u63a5\u5728\u4e00\u8d77\uff0c\u661f\u5df4\u514b\u4f1a\u5458\u5c06\u83b7\u5f97\u4e13\u5c5e\u7684\u5e97\u5185Spotify\u97f3\u4e50\u5185\u5bb9\u670d\u52a1\u3001\u800cSpotify\u4f1a\u5458\u5c06\u53ef\u80fd\u83b7\u5f97\u66f4\u9ad8\u7684\u661f\u5df4\u514b\u79ef\u5206\u5956\u52b1\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52351\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-25.png\" alt=\"\" width=\"512\" height=\"466\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-25.png 512w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-25-300x273.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>\u661f\u5df4\u514b\u610f\u8bc6\u5230\uff0c\u5496\u5561\u548c\u5176\u5e97\u9762\uff0c\u53ef\u4ee5\u6210\u4e3a\u8fde\u63a5\u5176\u4ed6\u751f\u6001\u4ef7\u503c\u7684\u8f7d\u4f53\uff0c\u76ee\u524d\u5b83\u5df2\u7ecf\u521d\u6b65\u5f62\u6210\u4e86\u8de8\u8d8a\u5185\u5bb9\u3001\u51fa\u884c\u3001\u914d\u9001\u3001\u5a31\u4e50\u7b49\u591a\u4e2a\u9886\u57df\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-52352\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/04\/starbucks-sd-analysis-26.png\" alt=\"\" width=\"580\" height=\"236\" 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