{"id":55229,"date":"2017-07-05T06:00:20","date_gmt":"2017-07-04T22:00:20","guid":{"rendered":"http:\/\/uxren.cn\/?p=55229"},"modified":"2017-12-23T14:03:57","modified_gmt":"2017-12-23T06:03:57","slug":"%e8%af%b4%e8%af%b4%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e9%82%a3%e7%82%b9%e4%ba%8b%e5%84%bf","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=55229","title":{"rendered":"\u8bf4\u8bf4\u201c\u7126\u70b9\u5c0f\u7ec4\u201d\u90a3\u70b9\u4e8b\u513f"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-55235\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-00.jpg\" alt=\"\" width=\"800\" height=\"466\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-00.jpg 800w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-00-300x175.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-00-768x447.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u4f5c\u8005\uff1a\u73de\u6a31\u7f24\u7eb7@ISUX<\/p>\n<p>&nbsp;<\/p>\n<p>\u6709\u65f6\u63a5\u5230\u6bd4\u8f83\u7d27\u6025\u7684\u8c03\u7814\u9700\u6c42\uff0c\u9700\u8981\u5feb\u901f\u53cd\u9988\u95ee\u9898\uff0c\u7528\u6237\u6df1\u5ea6\u8bbf\u8c08\u6301\u7eed\u7684\u65f6\u95f4\u4f3c\u4e4e\u592a\u957f\uff0c\u4e8e\u662f\u5f80\u5f80\u4f1a\u91c7\u53d6\u53e6\u4e00\u79cd\u8c03\u7814\u65b9\u6cd5\u201c\u7126\u70b9\u5c0f\u7ec4\u201d\u3002\u53ea\u9700\u89811~2\u573a\u6df1\u5ea6\u8bbf\u8c08\u7684\u65f6\u95f4\uff0c\u5374\u80fd\u540c\u65f6\u641c\u96c6\u52308~12\u540d\u7528\u6237\u7684\u53cd\u9988\uff0c\u4e8e\u662f\u5728\u654f\u6377\u7684\u7528\u6237\u7814\u7a76\u4e2d\uff0c\u7126\u70b9\u5c0f\u7ec4\u4f3c\u4e4e\u6210\u4e86\u65e0\u5f80\u4e0d\u80dc\u7684\u5229\u5668\uff0c\u90a3\u662f\u4e0d\u662f\u53ea\u8981\u65f6\u95f4\u7d27\u6025,\u90fd\u53ef\u4ee5\u5c1d\u8bd5\u4f7f\u7528\u7126\u70b9\u5c0f\u7ec4\u5462\uff1f\u7b14\u8005\u5728\u521d\u505a\u7528\u6237\u7814\u7a76\u5458\u65f6\uff0c\u8d70\u8fc7\u4e00\u4e9b\u5f2f\u8def\uff0c\u8fd9\u6b21\u628a\u81ea\u5df1\u5bf9\u7126\u70b9\u5c0f\u7ec4\u7684\u4e86\u89e3\u548c\u7ecf\u9a8c\u5199\u4e00\u5199\uff0c\u629b\u7816\u5f15\u7389\uff0c\u5e0c\u671b\u80fd\u548c\u5927\u5bb6\u4e00\u8d77\u8ba8\u8bba\u3002<\/p>\n<p>\u9996\u5148\uff0c\u8bf4\u5230\u7126\u70b9\u5c0f\u7ec4\uff0c\u4e0d\u5f97\u4e0d\u63d0\u5230\u5fc3\u7406\u5b66\u5bb6\u6240\u7f57\u95e8.\u963f\u5e0c\u57281955\u5e74\u6240\u505a\u7684\u7ebf\u6bb5\u5b9e\u9a8c\u3002\u4ece\u8fd9\u4e2a\u5b9e\u9a8c\u4e2d\uff0c\u4ed6\u53d1\u73b0\u6709\u4e9b\u4eba\u60c5\u613f\u8ffd\u968f\u7fa4\u4f53\u7684\u610f\u89c1\uff0c\u5373\u4f7f\u8fd9\u79cd\u610f\u89c1\u4e0e\u4ed6\u4eec\u4ece\u81ea\u8eab\u611f\u89c9\u5f97\u6765\u4fe1\u606f\u76f8\u4e92\u62b5\u89e6\u3002\u7fa4\u4f53\u538b\u529b\u4f1a\u5bfc\u81f4\u660e\u663e\u7684\u8d8b\u540c\u884c\u4e3a\uff0c\u54ea\u6015\u662f\u4ee5\u524d\u4eba\u4eec\u4ece\u672a\u5f7c\u6b64\u89c1\u8fc7\u7684\u5076\u7136\u7fa4\u4f53[1]\u3002\u56e0\u6b64\uff0c\u4f5c\u4e3a\u7ec4\u7ec7\u53c2\u4e0e\u8005\u8fdb\u884c\u8ba8\u8bba\u7684\u7126\u70b9\u5c0f\u7ec4\uff0c\u4e2a\u4f53\u884c\u4e3a\u7684\u538b\u7f29\u6216\u5931\u771f\u662f\u4e0d\u53ef\u907f\u514d\u7684\u539f\u7f6a\u3002\u90a3\u4e48\uff0c\u4ec0\u4e48\u6837\u7684\u7814\u7a76\u9002\u5408\u7126\u70b9\u5c0f\u7ec4\uff1f\u5982\u4f55\u8fdb\u884c\u6bd4\u8f83\u5408\u9002\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e00\u3001\u654f\u611f\u6216\u4e0e\u4e2a\u4eba\u5173\u7cfb\u5bc6\u5207\u7684\u8bdd\u9898\u4e0d\u9002\u5408\u4f5c\u4e3a\u7126\u70b9\u5c0f\u7ec4\u8bdd\u9898<\/span><\/h4>\n<p>\u7f57\u9a6c\u5c3c\u4e9a\u7684\u4e00\u4e2a\u7814\u7a76\u5c0f\u7ec4\u66fe\u7ecf\u505a\u8fc7\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u7684\u5bf9\u6bd4\u5b9e\u9a8c\uff0c\u4ece\u5b9e\u9a8c\u4e2d\uff0c\u4ed6\u4eec\u53d1\u73b0\uff0c\u5f53\u90a3\u4e9b\u53c2\u4e0e\u5b9e\u9a8c\u7684\u5927\u5b66\u6559\u5458\u88ab\u95ee\u5230\u8bf8\u5982\u201c\u60a8\u5982\u4f55\u8bc4\u4ef7\u7814\u7a76\u673a\u6784\u5bf9\u4e2a\u4eba\u7ee9\u6548\u7684\u8bc4\u4f30\u4f53\u7cfb\uff1f\u201d\u8fd9\u7c7b\u4e0e\u4e2a\u4eba\u53d1\u5c55\u6216\u6536\u5165\u6bd4\u8f83\u5bc6\u5207\u76f8\u5173\u7684\u95ee\u9898\u65f6\uff0c\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u5f97\u5230\u7684\u56de\u7b54\u622a\u7136\u4e0d\u540c\u3002\u800c\u5f53\u88ab\u95ee\u5230\u201c\u60a8\u5982\u4f55\u8bc4\u4ef7\u7814\u7a76\u673a\u6784\u548c\u5546\u4e1a\u73af\u5883\u4e4b\u95f4\u7684\u5173\u7cfb\uff1f\u201d\u8fd9\u7c7b\u548c\u4e2a\u4eba\u4e0d\u592a\u76f8\u5173\u7684\u95ee\u9898\u65f6\uff0c\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u5f97\u5230\u7684\u7ed3\u8bba\u5374\u80fd\u57fa\u672c\u4fdd\u6301\u4e00\u81f4[2]\u3002<\/p>\n<p>\u8fd9\u548c\u6211\u4eec\u751f\u6d3b\u4e2d\u9047\u5230\u7684\u60c5\u51b5\u4e5f\u6bd4\u8f83\u4e00\u81f4\uff0c\u5bf9\u4e8e\u548c\u81ea\u5df1\u4e0d\u592a\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u80fd\u5ba2\u89c2\u7406\u6027\u5730\u8fdb\u884c\u5206\u6790\u548c\u8bc4\u4ef7\uff0c\u4f46\u5bf9\u548c\u81ea\u5df1\u6709\u5173\u6216\u4e0d\u613f\u516c\u5f00\u7684\u4fe1\u606f\uff0c\u5c24\u5176\u662f\u5728\u6709\u5176\u4ed6\u4eba\u7684\u60c5\u51b5\u4e0b\uff0c\u8868\u8fbe\u610f\u613f\u548c\u771f\u5b9e\u6027\u96be\u514d\u6709\u6240\u5931\u771f\u3002\u56e0\u6b64\u7126\u70b9\u5c0f\u7ec4\u5e76\u4e0d\u9002\u5408\u8ba8\u8bba\u654f\u611f\u6216\u548c\u4e2a\u4eba\u5173\u7cfb\u5bc6\u5207\u7684\u8bdd\u9898\uff0c\u4eba\u4eec\u4f1a\u51fa\u4e8e\u81ea\u5c0a\u3001\u6216\u4fdd\u6301\u548c\u5176\u4ed6\u4eba\u8d8b\u540c\u7684\u5fc3\u7406\u800c\u963b\u788d\u81ea\u5df1\u8868\u8fbe\u771f\u6b63\u7684\u610f\u89c1\u6216\u5efa\u8bae\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e8c\u3001\u4ee5\u83b7\u53d6\u7528\u6237\u884c\u4e3a\u3001\u4e2a\u4eba\u89c2\u70b9\u7b49\u504f\u4e2a\u4eba\u5316\u4fe1\u606f\u4e3a\u76ee\u7684\u7684\u8c03\u7814\u4e0d\u9002\u5408\u91c7\u7528\u7126\u70b9\u5c0f\u7ec4<\/span><\/h4>\n<p>\u7126\u70b9\u5c0f\u7ec4\u4e3b\u8981\u662f\u7528\u4e8e\u89c2\u5bdf\u67d0\u4e00\u7fa4\u4f53\u5bf9\u67d0\u4e2a\u4e3b\u9898\u7684\u89c2\u70b9\u3001\u6001\u5ea6\u548c\u884c\u4e3a\uff0c\u800c\u4e0d\u80fd\u7528\u4e8e\u786e\u5b9a\u7528\u6237\u7684\u4e2a\u4eba\u89c2\u70b9\u548c\u884c\u4e3a[3]\u3002<\/p>\n<p>\u4ee5\u7528\u6237\u753b\u50cf\u7684\u9879\u76ee\u4e3a\u4f8b\uff0c\u7528\u6237\u753b\u50cf\u4e00\u822c\u90fd\u8981\u6c42\u5bf9\u7528\u6237\u7fa4\u4f53\u8fdb\u884c\u5206\u7c7b\uff0c\u90a3\u4e48\u6211\u4eec\u9996\u5148\u9700\u8981\u4e86\u89e3\u4e0d\u540c\u7528\u6237\u7684\u4e2a\u4eba\u884c\u4e3a\u3001\u7231\u597d\u3001\u4e60\u60ef\u3001\u52a8\u673a\u7b49\u548c\u4ea7\u54c1\u76f8\u5173\u6216\u6709\u53ef\u80fd\u5f71\u54cd\u5230\u4ea7\u54c1\u7684\u4fe1\u606f\u3002\u65e0\u8bba\u8bdd\u9898\u654f\u611f\u4e0e\u5426\uff0c\u7531\u4e8e\u7126\u70b9\u5c0f\u7ec4\u53c2\u4e0e\u4eba\u6570\u4f17\u591a\uff0c\u8fd9\u79cd\u6df1\u5165\u7684\u3001\u7ec6\u81f4\u7684\u8c03\u67e5\u901a\u8fc7\u7126\u70b9\u5c0f\u7ec4\u662f\u65e0\u6cd5\u5f88\u597d\u5730\u5b8c\u6210\u7684\u3002\u4e0d\u4ec5\u4ec5\u662f\u7528\u6237\u753b\u50cf\uff0c\u53ea\u8981\u662f\u504f\u91cd\u4e8e\u8003\u5bdf\u4e2a\u4f53\u884c\u4e3a\u7684\u8c03\u7814\uff0c\u7126\u70b9\u5c0f\u7ec4\u5c31\u4e0d\u592a\u5408\u9002\uff0c\u6bd4\u5982\u4ee5\u89c2\u5bdf\u7528\u6237\u5b9e\u9645\u64cd\u4f5c\u884c\u4e3a\u4e3a\u4e3b\u7684\u53ef\u7528\u6027\u6d4b\u8bd5\uff0c\u5c31\u4e0d\u9002\u5408\u91c7\u7528\u7126\u70b9\u5c0f\u7ec4\u3002\u5f53\u7136\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u7528\u6237\u753b\u50cf\u5e76\u4e0d\u80fd\u91c7\u7528\u7126\u70b9\u5c0f\u7ec4\uff0c\u7528\u6237\u753b\u50cf\u53ef\u4ee5\u7531\u591a\u79cd\u8c03\u7814\u5185\u5bb9\u7ec4\u6210\uff0c\u4f46\u5728\u8c03\u7814\u4e2d\u9700\u8981\u83b7\u53d6\u4e2a\u4eba\u4fe1\u606f\u7684\u8fd9\u4e00\u90e8\u5206\uff0c\u5f80\u5f80\u662f\u521d\u671f\uff0c\u662f\u4e0d\u9002\u5408\u91c7\u7528\u7126\u70b9\u5c0f\u7ec4\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u4e09\u3001\u6267\u884c\u7126\u70b9\u5c0f\u7ec4\u65f6\uff0c\u4e3b\u6301\u4eba\u548c\u7528\u6237\u7684\u9009\u62e9\u90fd\u9700\u8c28\u614e<\/span><\/h4>\n<p>\u5728\u6267\u884c\u7126\u70b9\u5c0f\u7ec4\u65f6\uff0c\u90fd\u4f1a\u4e0d\u53ef\u907f\u514d\u5730\u63d0\u5230\u4e3b\u6301\u4eba\u975e\u5e38\u5173\u952e\uff0c\u9700\u8981\u8f83\u5f3a\u7684\u63a7\u573a\u80fd\u529b\uff0c\u907f\u514d\u8bdd\u9898\u8d70\u504f\u6216\u51fa\u73b0\u610f\u89c1\u9886\u8896\u5f0f\u7684\u7528\u6237\u3002\u4f46\u9996\u5148\uff0c\u4e3b\u6301\u4eba\u9700\u8981\u5bf9\u8981\u8c03\u7814\u7684\u4ea7\u54c1\u672c\u8eab\u975e\u5e38\u4e86\u89e3\uff0c\u8fd9\u6837\u5728\u7126\u70b9\u5c0f\u7ec4\u6267\u884c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u624d\u80fd\u654f\u9510\u6251\u6349\u5230\u8ba8\u8bba\u4e2d\u7684\u91cd\u70b9\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5728\u9080\u8bf7\u7b2c\u4e09\u65b9\u8c03\u7814\u516c\u53f8\u534f\u52a9\u8c03\u7814\u65f6\uff0c\u6700\u597d\u6709\u81ea\u5df1\u4ea7\u54c1\u7684\u4ea7\u54c1\u6216\u7528\u6237\u7814\u7a76\u5458\u4ece\u65c1\u76d1\u7763\u6216\u53c2\u4e0e\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u5728\u5177\u4f53\u7684\u6267\u884c\u4e0a\uff0c\u4e3b\u6301\u4eba\u4e5f\u9700\u8981\u591a\u6ce8\u610f\u81ea\u5df1\u7684\u8a00\u884c\uff0c\u627f\u62c5\u6c9f\u901a\u4e0d\u540c\u53c2\u4e0e\u8005\u548c\u4fdd\u6301\u8bdd\u9898\u65b9\u5411\u7684\u8d23\u4efb\u3002\u6bd4\u5982\uff1a<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>\u4e0d\u80fd\u53ea\u6309\u540c\u4e00\u79cd\u987a\u5e8f\u8be2\u95ee\u7528\u6237\u610f\u89c1\u6216\u8ba9\u603b\u8ba9\u67d0\u4e9b\u4eba\u4f18\u5148\u53d1\u8a00\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5c3d\u91cf\u8ba9\u7528\u6237\u5747\u5300\u5730\u5206\u5e03\u5728\u8ba8\u8bba\u684c\u56db\u5468\uff0c\u907f\u514d\u5206\u5e03\u4e0d\u5e73\u8861\u6216\u51fa\u73b0\u201c\u5ba1\u67e5\u5f0f\u201d\u7684\u5750\u4f4d\uff08\u81ea\u5df1\u548c\u4e2a\u522b\u7528\u6237\u5750\u4e00\u8fb9\uff0c\u5176\u4ed6\u4eba\u5750\u53e6\u4e00\u8fb9\uff09\uff0c\u5bfc\u81f4\u4e00\u90e8\u5206\u7528\u6237\u4ea7\u751f\u538b\u529b\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5bf9\u4e8e\u4e0d\u540c\u6027\u522b\u7684\u7528\u6237\uff0c\u53ef\u4ee5\u4ea4\u53c9\u5b89\u6392\u5ea7\u4f4d\uff0c\u6bd4\u5982\u201c\u7537\u5973\u7537\u5973\u7537\u5973\u2026\u2026\u201d\u7684\u65b9\u5f0f\uff0c\u907f\u514d\u8ba8\u8bba\u4e2d\u51fa\u73b0\u5c0f\u56e2\u4f53\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5bf9\u4e8e\u7279\u522b\u6838\u5fc3\u6216\u8d44\u6df1\u7684\u7528\u6237\uff0c\u5e94\u591a\u52a0\u7559\u610f\uff0c\u9002\u5f53\u591a\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u8868\u8fbe\u673a\u4f1a\uff0c\u5f53\u7136\uff0c\u4e5f\u9700\u8981\u548c\u6574\u4f53\u4fdd\u6301\u5e73\u8861\u3002<\/strong><\/span><\/li>\n<\/ul>\n<p>\u7b14\u8005\u66fe\u7ecf\u505a\u8fc7\u4e00\u6b21\u5927\u5b66\u751f\u5bf9\u97f3\u4e50\u7231\u597d\u548c\u9700\u6c42\u65b9\u9762\u7684\u7126\u70b9\u5c0f\u7ec4\uff0c\u7531\u4e8e\u81ea\u5df1\u5e76\u4e0d\u662f\u97f3\u4e50\u53d1\u70e7\u53cb\uff0c\u5bf9\u76f8\u5173\u4ea7\u54c1\u4e5f\u4e0d\u662f\u5f88\u719f\u6089\u3002\u5f53\u65f6\u6709\u4e24\u4e2a\u7528\u6237\u662f\u8d44\u6df1\u97f3\u4e50\u8ff7\uff0c\u5bf9\u4e8e\u97f3\u4e50\u7684\u60f3\u6cd5\u6bd4\u8f83\u591a\uff0c\u4f46\u5728\u8ba8\u8bba\u65f6\uff0c\u7b14\u8005\u5e76\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u4e5f\u6ca1\u6709\u7ed9\u4ed6\u4eec\u66f4\u591a\u7684\u8868\u8fbe\u673a\u4f1a\uff0c\u5bf9\u4ed6\u4eec\u7684\u53cd\u9988\u4e5f\u6ca1\u6709\u66f4\u7559\u610f\u3002\u6700\u540e\u6574\u7406\u8d44\u6599\u65f6\u5374\u53d1\u73b0\uff0c\u8fd9\u4e24\u4e2a\u7528\u6237\u5176\u5b9e\u63d0\u4f9b\u4e86\u5f88\u591a\u6709\u4ef7\u503c\u7684\u60f3\u6cd5\uff0c\u5176\u4e2d\u6709\u4e9b\u5185\u5bb9\u53ef\u4ee5\u7ee7\u7eed\u5173\u6ce8\u548c\u6316\u6398\uff0c\u540e\u7eed\u53ea\u597d\u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u8865\u5145\u4e86\u90e8\u5206\u5185\u5bb9\u3002\u540c\u6837\u4e5f\u662f\u97f3\u4e50\u90a3\u573a\u7126\u70b9\u5c0f\u7ec4\uff0c\u6709\u4e2a\u5973\u5b69\u5b50\u6700\u540e\u4e00\u4e2a\u624d\u5230\uff0c\u53ea\u597d\u5750\u5728\u4e86\u79bb\u5927\u5bb6\u8f83\u8fdc\u7684\u4e00\u8fb9\uff0c\u770b\u5f97\u51fa\u6765\u6709\u4e9b\u4e0d\u5b89\uff0c\u7b14\u8005\u7531\u4e8e\u7ecf\u9a8c\u4e0d\u8db3\uff0c\u6ca1\u6709\u9a6c\u4e0a\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u6bcf\u6b21\u95ee\u5230\u90a3\u4e2a\u5973\u5b69\u5b50\u7684\u65f6\u5019\uff0c\u5979\u90fd\u8868\u73b0\u5f97\u6bd4\u8f83\u5c0f\u5fc3\u548c\u4f4e\u8c03\uff0c\u4e0d\u50cf\u5176\u4ed6\u4eba\u90a3\u4e48\u968f\u610f\u548c\u653e\u677e\u3002\u540e\u6765\u8ba9\u5979\u548c\u5176\u4ed6\u4eba\u5750\u5230\u4e00\u8d77\u540e\uff0c\u660e\u663e\u53d1\u73b0\u60c5\u7eea\u9ad8\u6602\u4e86\u5f88\u591a\uff0c\u540e\u9762\u8868\u8fbe\u65f6\u4e5f\u66f4\u79ef\u6781\u4e86\u3002<\/p>\n<p>\u9664\u4e86\u5bf9\u4e3b\u6301\u4eba\u8981\u6c42\u8f83\u9ad8\uff0c\u5bf9\u7528\u6237\u7684\u9009\u62e9\u540c\u6837\u4e5f\u9700\u8981\u8c28\u614e\u3002\u5728\u62db\u52df\u7528\u6237\u65f6\uff0c\u9700\u8981\u591a\u62db\u52df\u4e00\u4e9b\u7528\u6237\u7528\u4e8e\u7b5b\u9009\uff0c\u5176\u4e2d\u4e2a\u4eba\u8868\u8fbe\u592a\u6d3b\u8dc3\/\u592a\u4e0d\u6d3b\u8dc3\u3001\u8868\u8fbe\u80fd\u529b\u8f83\u5dee\u6216\u8005\u601d\u7ef4\u8fc7\u4e8e\u53d1\u6563\u7684\u7528\u6237\u90fd\u4e0d\u9002\u5408\u4f5c\u4e3a\u7126\u70b9\u5c0f\u7ec4\u7684\u53c2\u4e0e\u8005\u3002\u5bf9\u540c\u4e00\u573a\u7126\u70b9\u5c0f\u7ec4\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u4ea7\u54c1\u76ee\u6807\u4e0a\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\uff0c\u7ec4\u7ec7\u4ed6\u4eec\u8ba8\u8bba\u65f6\u4e5f\u53ef\u4ee5\u4e86\u89e3\u5bf9\u5f7c\u6b64\u7684\u89c2\u70b9\u548c\u6001\u5ea6\uff0c\u4f46\u8fd9\u4e9b\u7528\u6237\u7684\u793e\u4f1a\u80cc\u666f\uff0c\u5982\u793e\u4f1a\u9636\u5c42\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u6536\u5165\u6c34\u5e73\u7b49\u65b9\u9762\u5219\u4e0d\u5e94\u76f8\u5dee\u592a\u5927\uff0c\u5426\u5219\u96be\u4ee5\u8fdb\u884c\u6709\u6548\u7684\u8ba8\u8bba\u3002<\/p>\n<p>\u6700\u521d\u6d89\u53ca\u7528\u6237\u7814\u7a76\u65f6\uff0c\u7b14\u8005\u66fe\u7ecf\u9080\u8bf7\u4e00\u7ec4\u9ad8\u6821\u6bd5\u4e1a\u751f\u4e00\u8d77\u8ba8\u8bba\u627e\u5de5\u4f5c\u7684\u60c5\u51b5\uff0c\u5176\u4e2d\u4e00\u540d\u4e3a985\u9ad8\u6821\u7684\u6bd5\u4e1a\u751f\uff0c\u5176\u5b83\u7684\u5219\u4e3a\u666e\u901a\u4e00\u3001\u4e8c\u672c\u9ad8\u6821\u6bd5\u4e1a\u751f\u3002\u7126\u70b9\u5c0f\u7ec4\u5f00\u59cb\u6ca1\u591a\u4e45\uff0c\u7b14\u8005\u5c31\u53d1\u73b0\u8fd9\u79cd\u7ec4\u5408\u662f\u4e00\u4e2a\u9519\u8bef\u3002\u5bf9\u6bd5\u4e1a\u751f\u800c\u8a00\uff0c985\u9ad8\u6821\u5b66\u751f\u627e\u5de5\u4f5c\u7684\u6e20\u9053\uff0c\u9762\u4e34\u7684\u5de5\u4f5c\u673a\u4f1a\u4ee5\u53ca\u548c\u5de5\u4f5c\u540e\u7684\u5b66\u957f\u5b66\u59d0\u7684\u4e92\u52a8\u6bd4\u666e\u901a\u9ad8\u6821\u6bd5\u4e1a\u751f\u7b49\u90fd\u8981\u5145\u5206\uff0c\u6240\u4ee5\u8ba8\u8bba\u8fdb\u884c\u4e0d\u4e45\u540e\uff0c985\u9ad8\u6821\u7684\u5b66\u751f\u53d1\u8a00\u65f6\uff0c\u5f80\u5f80\u662f\u4e00\u7247\u6c89\u9ed8\uff1b\u5f53\u666e\u901a\u9ad8\u6821\u5b66\u751f\u8ba8\u8bba\u65f6\uff0c985\u9ad8\u6821\u7684\u5b66\u751f\u4e5f\u65e0\u6cd5\u5f15\u8d77\u5171\u9e23\u3002\u5c3d\u7ba18\u540d\u53c2\u4e0e\u8005\u4e2d\uff0c985\u9ad8\u6821\u7684\u5b66\u751f\u53ea\u6709\u4e00\u4e2a\uff0c\u4f46\u4e5f\u4ecd\u963b\u788d\u4e86\u4fe1\u606f\u7684\u8868\u8fbe\u548c\u4ea4\u6d41\u3002<\/p>\n<p>\u8fd8\u6709\u4e00\u70b9\u9700\u8981\u6307\u51fa\u7684\u662f\uff0c\u7531\u4e8e\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u90fd\u9700\u8981\u548c\u7528\u6237\u8fdb\u884c\u6c9f\u901a\uff0c\u90fd\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u7684\u89c2\u70b9\uff0c\u4e24\u8005\u4e4b\u95f4\u7684\u8c03\u7814\u76ee\u7684\u4f1a\u6709\u91cd\u5408\u4e4b\u5904\uff0c\u4f46\u662f\u4e24\u8005\u7684\u6267\u884c\u65b9\u5f0f\u548c\u76ee\u7684\u5e76\u4e0d\u5b8c\u5168\u4e00\u6837\u3002\u7126\u70b9\u5c0f\u7ec4\u662f\u4e00\u7ec4\u591a\u4eba\u7684\u8ba8\u8bba\uff0c\u9664\u4e86\u4e86\u89e3\u7528\u6237\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u8fd8\u53ef\u4ee5\u770b\u5230\u53c2\u4e0e\u8005\u5bf9\u5176\u4ed6\u4eba\u89c2\u70b9\u7684\u6001\u5ea6\u548c\u8bc4\u4ef7\uff0c\u4ece\u4e2d\u83b7\u53d6\u65b0\u7684\u53d1\u73b0\u3002\u800c\u6df1\u5ea6\u8bbf\u8c08\u5219\u91cd\u70b9\u5728\u4e8e\u4e86\u89e3\u67d0\u4e2a\u4eba\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u5207\u5fcc\u5c06\u7126\u70b9\u5c0f\u7ec4\u64cd\u4f5c\u4e3a\u8f6e\u5e8f\u7684\u4e2a\u4eba\u6df1\u8bbf\uff0c\u7b14\u8005\u521d\u671f\u5c31\u72af\u8fc7\u8fd9\u6837\u7684\u9519\u8bef\u3002\uff08\u9644\u5f55\u5217\u51fa\u4e86\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u7684\u533a\u522b\uff09<\/p>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u7126\u70b9\u5c0f\u7ec4\u6bd4\u8f83\u9002\u5408\u975e\u654f\u611f\u6216\u53c2\u4e0e\u8005\u5173\u7cfb\u8f83\u5f31\u3001\u4e0d\u4ee5\u83b7\u53d6\u504f\u4e2a\u4eba\u5316\u4fe1\u606f\u4e3a\u76ee\u7684\u5730\u8c03\u7814\uff0c\u5426\u5219\u5373\u4f7f\u6709\u65f6\u95f4\u4e0a\u7684\u538b\u529b\uff0c\u4ecd\u7136\u5efa\u8bae\u901a\u8fc7\u6df1\u5ea6\u8bbf\u8c08\u4e86\u89e3\u7528\u6237\u3002\u53e6\u5916\uff0c\u6267\u884c\u65f6\uff0c\u5bf9\u4e3b\u6301\u4eba\u548c\u7528\u6237\u7684\u9009\u62e9\u90fd\u9700\u8c28\u614e\u3002\u4e3b\u6301\u4eba\u4e0d\u4ec5\u9700\u8981\u628a\u63a7\u8ba8\u8bba\u7684\u65b9\u5411\uff0c\u4e5f\u9700\u8981\u59a5\u5584\u7167\u987e\u5230\u6bcf\u4e00\u4f4d\u53c2\u4e0e\u8005\u3002\u5728\u7528\u6237\u7684\u9009\u62e9\u4e0a\uff0c\u5219\u5e94\u548c\u8c03\u7814\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u53ca\u4fdd\u8bc1\u7528\u6237\u80cc\u666f\u4e0d\u8981\u5b58\u5728\u660e\u663e\u9ad8\u4e0b\u5dee\u5f02\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">\u9644\u5f55\uff1a\u7126\u70b9\u5c0f\u7ec4\u548c\u6df1\u5ea6\u8bbf\u8c08\u7684\u5f02\u540c\u70b9[4]\u3002<\/span><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-55231 size-large\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-01-1-689x1024.jpg\" alt=\"\" width=\"689\" height=\"1024\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-01-1-689x1024.jpg 689w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-01-1-202x300.jpg 202w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-01-1-768x1141.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-01-1.jpg 1165w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<h4><span style=\"color: #3366ff;\">\u53c2\u8003\u6587\u732e\uff1a<\/span><\/h4>\n<ol>\n<li>\u7fa4\u4f53\u538b\u529b http:\/\/baike.baidu.com\/view\/1674392.htm<\/li>\n<li>Milena, Z., Dainora, G., Alin S., 2008. Qualitative Research Methods: A Comparison between Focus-Group and In-Depth Interview. The Journal of the Faculty of Economics &#8211; Economic. May. 1279-1283<\/li>\n<li>Stokes, D,. Bergin, R., 2006. Mehtodology or \u201cMethodolatry\u201d? An evaluation of focus groups and depth interviews. Qualitative Market Research: An International Journal, Vol. 9 Iss: 1, pp.26 &#8211; 37<\/li>\n<li>\u8881\u5cb3\u3001\u8303\u6587\u3001\u9648\u6653\u4e3d\u30022006\u3002\u6df1\u5ea6\u8bbf\u8c08\uff1a\u5982\u4f55\u7ed3\u4ea4\u964c\u751f\u4eba\u3002\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>\u6587\u7ae0\u8f6c\u8f7d\u6765\u6e90\uff1a<a style=\"color: #666666;\" href=\"http:\/\/isux.tencent.com\/something-about-focus-group.html\" target=\"_blank\" rel=\"noopener\">\u817e\u8bafISUX<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55229\"  data-site_id=\"5768fe4f7d9c0c767123d748\"  data-theme=\"custom\"  data-btn_size=\"80\"  data-icon_size=\"28\"  data-counter_l_c=\"#3366ff\"  data-f_size=\"40\"  data-lang=\"zh_CN\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-tooltip_enabled=\"false\"  data-i18n_like=\"\u70b9\u8d5e\"  data-item_url=\"https:\/\/www.uxren.cn\/?p=55229\"  data-item_title=\"\u8bf4\u8bf4\u201c\u7126\u70b9\u5c0f\u7ec4\u201d\u90a3\u70b9\u4e8b\u513f\"  data-item_image=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/06\/focus-group-method-00.jpg\"  data-item_date=\"2017-07-05T06:00:20+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.59\"  data-prx=\"https:\/\/www.uxren.cn\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: left;\"><span style=\"color: #3366ff;\">\u63a8\u8350\u9605\u8bfb<\/span><\/h3>\n<p><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=54144\" target=\"_blank\" rel=\"noopener noreferrer\">\u518d\u8c08Google\u7684HEART\u6846\u67b6\uff08\u4ea7\u54c1\u4f53\u9a8c\u8bc4\u4ef7\u6307\u6807\u6a21\u578b\uff09<\/a><\/span><\/p>\n<p><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=38821\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c01\u8bf4\u8bbe\u8ba1\u65e0\u4ece\u8bc4\u4ef7\uff1f53\u6761\u95ee\u9898\u8ba9\u4f60\u62f7\u95ee\u8bbe\u8ba1\u65b9\u6848<\/a><\/span><\/p>\n<p><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=20402\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u8bbf\u8c08\u5982\u4f55\u8f7b\u677e\u83b7\u5f97\u5168\u9762\u800c\u6709\u6548\u7684\u4fe1\u606f<\/a><\/span><\/p>\n<p><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=12202\" target=\"_blank\" rel=\"noopener noreferrer\">\u6d45\u8c08\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5de5\u5177\u53ca\u89e3\u51b3\u65b9\u6848<\/a><\/span><\/p>\n<p><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=54421\" target=\"_blank\" rel=\"noopener noreferrer\">\u9a6c\u5316\u817e\u4e13\u8bbf\uff1a\u817e\u8baf\u7684\u521b\u65b0\u4e4b\u9053<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7126\u70b9\u5c0f\u7ec4\u6bd4\u8f83\u9002\u5408\u975e\u654f\u611f\u6216\u53c2\u4e0e\u8005\u5173\u7cfb\u8f83\u5f31\u3001\u4e0d\u4ee5\u83b7\u53d6\u504f\u4e2a\u4eba\u5316\u4fe1\u606f\u4e3a\u76ee\u7684\u5730\u8c03\u7814\u3002<\/p>\n","protected":false},"author":1,"featured_media":55235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,49],"tags":[3214,1176,2596,3007,2593],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/55229"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55229"}],"version-history":[{"count":3,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/55229\/revisions"}],"predecessor-version":[{"id":55236,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/55229\/revisions\/55236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/55235"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}