{"id":57845,"date":"2017-11-15T06:00:32","date_gmt":"2017-11-14T22:00:32","guid":{"rendered":"http:\/\/uxren.cn\/?p=57845"},"modified":"2017-12-23T14:05:25","modified_gmt":"2017-12-23T06:05:25","slug":"%e4%bd%a0%e4%bb%a5%e4%b8%ba%e4%bd%a0%e8%ae%b0%e4%bd%8f%e8%8b%b9%e6%9e%9c%e3%80%81%e6%98%9f%e5%b7%b4%e5%85%8b%e3%80%817-11%e7%9a%84logo%ef%bc%9f%e7%94%bb%e4%b8%80%e4%b8%aa%e7%9c%8b%e7%9c%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=57845","title":{"rendered":"\u4f60\u4ee5\u4e3a\u4f60\u8bb0\u4f4f\u82f9\u679c\u3001\u661f\u5df4\u514b\u30017-11\u7684logo\uff1f\u753b\u4e00\u4e2a\u770b\u770b\uff1f\uff01"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57847\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-02.jpg\" alt=\"\" width=\"640\" height=\"282\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-02.jpg 640w, 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srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-02.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-02-300x132.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u603b\u4f53\u4e0a\uff0c\u5e73\u5747 16% \u7684\u4eba\u80fd\u753b\u51fa\u8fd1\u4e4e\u5b8c\u7f8e\u7684logo\uff0c\u53e6\u5916\u6709 37% \u7684\u4eba\u753b\u5f97\u76f8\u5bf9\u63a5\u8fd1\u3002\u4e0d\u8fc7\uff0c\u6709\u4e00\u4e2a\u51c6\u786e\u5ea6\u90fd\u5f88\u9ad8\u7684\u5c31\u662f\u989c\u8272\uff0c80% \u7684\u4eba\u90fd\u80fd\u9009\u62e9\u6b63\u786e\u7684\u989c\u8272\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0clogo \u7684\u5f62\u72b6\u3001\u56fe\u6848\u548c\u66f4\u591a\u7684\u7ec6\u8282\u5c31\u96be\u4ee5\u8bb0\u6e05\u4e86\u3002<\/p>\n<p>\u4e0b\u9762\u6211\u4eec\u4ece\u6d4b\u8bd5\u4e2d\u6311\u9009\u4e00\u4e9b 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300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>\u82f9\u679c logo \u7684\u6f14\u53d8\u5386\u53f2\u3002\u73b0\u5728\u7528\u7684 logo \u57fa\u672c\u4e0a\u662f\u6cbf\u7528\u4e861977\u5e74\u7531\u5e7f\u544a\u516c\u53f8 Regis McKenna \u8bbe\u8ba1\u7684\u7248\u672c\uff0c\u6bd4\u8d77\u539f\u5148\u725b\u987f\u5750\u5728\u82f9\u679c\u6811\u4e0b\u8bfb\u4e66\u7684\u56fe\u6848\u66f4\u52a0\u7b80\u6d01\u3001\u5546\u4e1a\u5316\uff0c\u88ab\u54ac\u4e86\u4e00\u53e3\u662f\u8fd9\u4e2a logo \u6700\u7a81\u51fa\u7684\u7279\u70b9\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57850\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-05.gif\" alt=\"\" width=\"771\" height=\"414\" \/><\/p>\n<p><em>\u8bbe\u8ba1\u5e08\u6839\u636e\u5927\u5bb6\u753b\u51fa\u6765\u7684\u8bb0\u5fc6\u4e2d\u7684 logo\uff0c\u7a0d\u4f5c\u8c03\u6574\u53d8\u6210\u65b0 logo 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logo\uff0c\u6309\u51c6\u786e\u5ea6\u6392\u5217\uff0c\u4ece\u5de6\u5230\u53f3\u3001\u4ece\u4e0a\u5230\u4e0b\u7684\u51c6\u786e\u5ea6\u8d8a\u6765\u8d8a\u9ad8\u3002<\/em><\/p>\n<p>\u6bd4\u8d77\u7b80\u7ea6\u3001\u5355\u8272\u7684\u82f9\u679c logo\uff0c\u6c49\u5821\u738b\u7684\u8981\u663e\u5f97\u590d\u6742\u4e00\u4e9b\u4e86\uff0c\u5b83\u4e3b\u8981\u7531\u4e09\u4e2a\u90e8\u5206\u7ec4\u6210\uff1a\u82f1\u6587\u540d\u3001\u4e24\u534a\u5706\u9762\u5305\u548c\u4e00\u4e2a\u65b0\u6708\u5f62\u5916\u6846\uff0c\u8fd8\u6709\u4e09\u79cd\u989c\u8272\u3002\u4e0d\u8fc7\u8fd9\u4e9b\u4f3c\u4e4e\u5e76\u6ca1\u6709\u7ed9\u4eba\u4eec\u7684\u8bb0\u5fc6\u589e\u52a0\u592a\u591a\u7684\u8d1f\u62c5\uff0c\u6709 18% \u7684\u4eba\u80fd\u753b\u51fa\u8fd1\u4e4e\u4e00\u6837\u7684 logo\uff0c\u53ea\u6bd4 Apple \u7684 20% \u7565\u4f4e\u4e00\u70b9\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57852\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-07.jpg\" alt=\"\" width=\"640\" height=\"282\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-07.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-07-300x132.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>\u6c49\u5821\u738b logo \u7684\u5386\u53f2\u7248\u672c\uff0c1957-1969\u5e74\u95f4\u4f7f\u7528\u7684 logo \u662f\u4e00\u4e2a\u5750\u5728\u6c49\u5821\u4e0a\u7684\u56fd\u738b\uff0c\u6b64\u540e\u5c31\u6ca1\u6709\u518d\u51fa\u73b0\u8fc7\u7687\u51a0\u3001\u56fd\u738b\u4e4b\u7c7b\u7684\u5143\u7d20\u4e86\u3002\u800c\u73b0\u5728 logo \u4e0a\u7684\u84dd\u8272\u5916\u5708\u663e\u7136\u6ca1\u6709\u4e3b\u4f53\u56fe\u6848\u90a3\u4e48\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u5f88\u591a\u4eba\u628a\u5b83\u9057\u5fd8\u4e86\uff0c\u6216\u8005\u753b\u6210\u4e00\u4e2a\u5c01\u95ed\u7684\u5706\u5708\u3002<\/em><\/p>\n<p>\u5728\u6c49\u5821\u738b\u7684 logo 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src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-09.jpg\" alt=\"\" width=\"640\" height=\"688\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-09.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-09-279x300.jpg 279w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>156\u4eba\u4ec5\u51ed\u8bb0\u5fc6\u753b\u51fa\u7684\u661f\u5df4\u514b logo\uff0c\u6309\u51c6\u786e\u5ea6\u6392\u5217\uff0c\u4ece\u5de6\u5230\u53f3\u3001\u4ece\u4e0a\u5230\u4e0b\u7684\u51c6\u786e\u5ea6\u8d8a\u6765\u8d8a\u9ad8\u3002<\/em><\/p>\n<p>\u5e73\u5747\u6bcf\u5929\u5356\u51fa1800\u4e07\u676f\u5496\u5561\u7684\u661f\u5df4\u514b\u53ef\u8c13\u662f\u5168\u7403\u6d88\u8d39\u8005\u90fd\u8033\u719f\u80fd\u8be6\u7684\u54c1\u724c\uff0c\u4f46\u5728\u8fd9\u4e2a\u5b9e\u9a8c\u4e2d\u5374\u662f\u4eba\u4eec\u753b\u5f97\u6700\u7cdf\u7cd5\u7684 logo\u3002\u661f\u5df4\u514b\u73b0\u5728\u91c7\u7528\u7684 logo \u662f2011\u5e74\u66f4\u6362\u7684\uff0c\u8fd8\u8bb0\u5f97\u5f53\u5e74\u8fd9\u4e2a\u5927\u5200\u9614\u65a7\u7684\u7cbe\u7b80\u7248\u5f15\u8d77\u4e00\u7247\u54d7\u7136\u3002logo \u53ea\u7559\u4e0b\u4e86\u9876\u7740\u7687\u51a0\u7684\u53cc\u5c3e\u7f8e\u4eba\u9c7c\u56fe\u6848\uff0c\u539f\u5148\u5916\u9762\u7684\u5706\u73af\u548c Starbucks Coffee \u5b57\u6837\u88ab\u53bb\u6389\uff0c\u989c\u8272\u4e5f\u8c03\u6574\u4e3a\u53ea\u6709\u7eff\u8272\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57856\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-10.jpg\" alt=\"\" width=\"640\" height=\"152\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-10.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-10-300x71.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>\u4ece1971\u5e74\u6210\u7acb\u81f3\u4eca\uff0c\u661f\u5df4\u514b\u7528\u8fc7\u56db\u4e2a\u7248\u672c\u7684 logo\uff0c\u524d\u4e09\u4e2a\u7248\u672c\u4e2d\u6bcf\u4e00\u6b21\u7f8e\u4eba\u9c7c\u90fd\u53d1\u751f\u4e86\u6bd4\u8f83\u5927\u7684\u53d8\u5316\uff0c\u5c24\u5176\u662f\u4ece\u7b2c\u4e00\u7248\u5230\u7b2c\u4e8c\u7248\uff0c\u8892\u9732\u4e0a\u8eab\u7684\u7f8e\u4eba\u9c7c\u53d8\u6210\u7528\u5782\u4e0b\u6765\u7684\u5934\u53d1\u906e\u6321\u80f8\u90e8\uff0c\u6574\u4f53\u989c\u8272\u4e5f\u4ece\u68d5\u8272\u53d8\u6210\u6cbf\u7528\u81f3\u4eca\u7684\u7eff\u8272\u3002<\/em><\/p>\n<p>\u5c3d\u7ba1\u7b80\u5316\u4e86\u4e0d\u5c11\uff0c\u4ecd\u7136\u53ea\u6709 6% \u7684\u4eba\u80fd\u753b\u51fa\u51c6\u786e\u5ea6\u8f83\u9ad8\u7684\u661f\u5df4\u514b logo\u3002\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u80fd\u8bb0\u5f97\u661f\u5df4\u514b\u7684 logo \u662f\u7f8e\u4eba\u9c7c\uff0c\u4f46\u5b9e\u5728\u96be\u4ee5\u51c6\u786e\u5730\u628a\u6240\u6709\u7ec6\u8282\u90fd\u753b\u51fa\u6765\u3002\u800c\u5728\u753b\u51fa\u7f8e\u4eba\u9c7c\u7684\u4eba\u4e2d\u6709\u5c06\u8fd1\u4e00\u534a\u7684\u4eba\u5fd8\u8bb0\u4e86\u5b83\u5934\u4e0a\u6234\u7740\u7687\u51a0\u3002\u8fd8\u6709\u4e09\u5206\u4e4b\u4e00\u7684\u4eba\u8bb0\u5f97\u65e7\u7248\u672c\u7684\u5706\u5f62\u9ed1\u8272\u80cc\u666f\u548c\u4e0a\u9762\u5199\u7740\u7684\u54c1\u724c\u540d\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57857\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-11.gif\" alt=\"\" width=\"770\" height=\"414\" \/><\/p>\n<p><em>\u5982\u679c\u5496\u5561\u676f\u4e0a\u7684 logo \u50cf\u4eba\u4eec\u753b\u51fa\u6765\u7684\u8fd9\u6837\uff0c\u6709\u6ca1\u6709\u4e00\u79cd\u9ed1\u6697\u6599\u7406\u7684\u611f\u89c9\uff1f<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">IKEA<\/span><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57858\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-12.jpg\" alt=\"\" width=\"640\" height=\"672\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-12.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-12-286x300.jpg 286w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>156\u4eba\u4ec5\u51ed\u8bb0\u5fc6\u753b\u51fa\u7684 IKEA logo\uff0c\u6309\u51c6\u786e\u5ea6\u6392\u5217\uff0c\u4ece\u5de6\u5230\u53f3\u3001\u4ece\u4e0a\u5230\u4e0b\u7684\u51c6\u786e\u5ea6\u8d8a\u6765\u8d8a\u9ad8\u3002<\/em><\/p>\n<p>\u5728 Branded In Memory \u7684\u5b9e\u9a8c\u4e2d\uff0c\u5927\u5bb6\u753b\u5f97\u51c6\u786e\u5ea6\u6700\u9ad8\u7684 logo \u5c31\u662f\u8fd9\u4e2a\u6765\u81ea\u745e\u5178\u7684\u54c1\u724c\uff1aIKEA\u300230% \u7684\u4eba\u80fd\u591f\u51ed\u8bb0\u5fc6\u753b\u51fa\u8fd1\u4e4e\u4e00\u6a21\u4e00\u6837\u7684 IKEA logo\uff0c\u5305\u62ec\u6587\u5b57\u3001\u56fe\u5f62\u548c\u989c\u8272\u7684\u7ec4\u5408\uff0c\u800c\u4e14 88% \u7684\u4eba\u90fd\u80fd\u8bb0\u5f97\u540d\u5b57\u4e0a4\u4e2a\u5b57\u6bcd\u5168\u662f\u5927\u5199\u3002\u81f3\u4e8e\u989c\u8272\uff0c\u5927\u90e8\u5206\u4eba\u90fd\u80fd\u9009\u5bf9\u84dd\u8272\u548c\u9ec4\u8272\uff0c\u4f46\u662f\u5374\u6709\u4e0d\u5c11\u4eba\u7528\u53cd\u4e86\uff0c\u6216\u8bb8\u662f\u53d7\u5230\u5e97\u9762\u7684\u5f71\u54cd\uff0c\u5b9c\u5bb6\u5546\u5e97\u5728\u84dd\u8272\u5916\u5899\u4e0a\u76f4\u63a5\u663e\u793a\u7740\u9ec4\u8272\u7684 IKEA \u5b57\u6837\uff0c\u800c logo \u5219\u662f\u84dd\u8272\u5b57\u6bcd\u540e\u52a0\u9ec4\u8272\u692d\u5706\u5f62\u548c\u84dd\u8272\u7684\u957f\u65b9\u5f62\u80cc\u666f\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57859\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-13.jpg\" alt=\"\" width=\"640\" height=\"288\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-13.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-13-300x135.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>IKEA logo \u7684\u6f14\u53d8\u5386\u7a0b\uff0c\u6bcf\u4e2a\u7248\u672c\u90fd\u5728\u5916\u89c2\u6216\u8005\u989c\u8272\u4e0a\u505a\u4e86\u6781\u5927\u7684\u8c03\u6574\uff0c\u4f46\u4f3c\u4e4e\u53ea\u6709\u6700\u540e\u8fd9\u4e2a\u7248\u672c\u6210\u4e3a\u7ecf\u5178\u88ab\u4eba\u4eec\u7262\u7262\u8bb0\u4f4f\u3002<\/em><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57860\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-14.gif\" alt=\"\" width=\"771\" height=\"414\" \/><\/p>\n<p><em>\u5982\u679c IKEA \u7684 logo \u50cf\u4eba\u4eec\u8bb0\u5fc6\u4e2d\u90a3\u6837\uff0c\u5f53\u4f60\u51c6\u786e\u53bb\u5546\u573a\u901b\u4e00\u5708\u65f6\u5c31\u4f1a\u770b\u5230\u8fd9\u6837\u7684\u5e97\u9762\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">7-Eleven<\/span><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57861\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-15.jpg\" alt=\"\" width=\"640\" height=\"678\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-15.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-15-283x300.jpg 283w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>156\u4eba\u4ec5\u51ed\u8bb0\u5fc6\u753b\u51fa\u7684 7-11 logo\uff0c\u6309\u51c6\u786e\u5ea6\u6392\u5217\uff0c\u4ece\u5de6\u5230\u53f3\u3001\u4ece\u4e0a\u5230\u4e0b\u7684\u51c6\u786e\u5ea6\u8d8a\u6765\u8d8a\u9ad8\u3002<\/em><\/p>\n<p>7-Eleven \u7684 logo \u81ea\u4ece1946\u5e74\u9762\u4e16\u540e\u5e76\u6ca1\u6709\u53d1\u751f\u592a\u5927\u7684\u53d8\u5316\uff0c\u5b83\u6700\u660e\u663e\u7684\u7279\u70b9\u5c31\u662f\u7531\u963f\u62c9\u4f2f\u6570\u5b57\u201c7\u201d\u548c\u82f1\u6587\u5355\u8bcd\u201cEleven\u201d\u7ec4\u6210\u3002\u6d4b\u8bd5\u4e2d\u6709 19% \u7684\u4eba\u80fd\u753b\u51fa\u8fd1\u4e4e\u5b8c\u7f8e\u7684 7-11 logo\uff0c\u51fa\u73b0\u6700\u591a\u7684\u4e24\u4e2a\u9519\u8bef\u5c31\u662f\u628a\u82f1\u6587\u5b57\u6bcd Eleven \u5199\u6210\u963f\u62c9\u4f2f\u6570\u5b57 11\uff0c\u4ee5\u53ca\u5c06\u51fa\u73b0\u5728 7 \u4e2d\u95f4\u7684 Eleven \u653e\u5230\u4e86 7 \u7684\u4e0b\u8fb9\u3002\u800c 7-11 \u7684 logo \u4e2d\u8fd8\u9690\u85cf\u7740\u4e00\u4e2a\u7279\u522b\u5fae\u5c0f\u7684\u7ec6\u8282\uff0c\u82f1\u6587\u5b57\u6bcd ELEVEn \u5e76\u975e\u5168\u90fd\u5927\u5199\uff0c\u6700\u540e\u4e00\u4e2a\u5b57\u6bcd\u662f\u5c0f\u5199\u7684 n \u800c\u4e0d\u662f N\u3002\u5728156\u4eba\u4e2d\u7adf\u7136\u6709\u4e24\u4e2a\u4eba\u6ce8\u610f\u5230\u8fd9\u4e00\u70b9\uff0c\u5389\u5bb3\u4e86\uff01\u800c\u4e14\u4e8b\u540e\u8c03\u67e5\u8bc1\u660e\u8fd9\u4e24\u4f4d\u5e76\u4e0d\u662f 7-11 \u7684\u5458\u5de5\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57862\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-16.jpg\" alt=\"\" width=\"640\" height=\"163\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-16.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/logo-design-brand-analysis-16-300x76.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>\u00a07-11 \u81f3\u4eca\u53ea\u7528\u8fc7\u4e24\u4e2a\u7248\u672c\u7684 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