{"id":57924,"date":"2017-11-20T06:00:27","date_gmt":"2017-11-19T22:00:27","guid":{"rendered":"http:\/\/uxren.cn\/?p=57924"},"modified":"2017-12-23T14:07:24","modified_gmt":"2017-12-23T06:07:24","slug":"%e5%a4%a7%e6%95%b0%e6%8d%ae%e4%b8%8e%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=57924","title":{"rendered":"\u5927\u6570\u636e\u4e0e\u7528\u6237\u7814\u7a76"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-57951\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-00.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-00.jpg 638w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-00-300x169.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u4f5c\u8005\uff1a\u9648\u65b0\u6d9b\uff08\u73b0\u4efb\u8f6c\u8f6c\u6570\u636e\u8d1f\u8d23\u4eba\uff0c\u66fe\u4efb\u7f8e\u56e2\u5916\u5356\u9996\u4efb\u6570\u636ePM\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>2017.10.25 \u53d7\u5929\u6d25\u5e08\u8303\u5927\u5b66\u6240\u9080\uff0c\u524d\u53bb\u7ed9\u300c\u7528\u6237\u4f53\u9a8c\u300d\u4e13\u4e1a\u7684\u7814\u7a76\u751f\u540c\u5b66\u505a\u4e86\u4e00\u4e2a\u5173\u4e8e\u4f01\u4e1a\u4e2d\u5982\u4f55\u7814\u7a76\u7528\u6237\u7684\u5206\u4eab\u3002\u4e3a\u8bb2\u8ff0\u65b9\u4fbf\uff0c\u6211\u4fbf\u5728\u5f00\u7bc7\u5904\u7b80\u5355\u5730\u8bb2\u89e3\u4e86\u7528\u6237\u4e0e\u5f53\u524d\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u5173\u7cfb\uff0c\u5e76\u603b\u7ed3\u5206\u4eab\u4e86\u4e4b\u524d\u5728\u7f8e\u56e2\uff0cGrowingIO \u548c\u8f6c\u8f6c\u603b\u7ed3\u7684\u7528\u6237\u5206\u6790\u65b9\u6cd5\u8bba\uff0c\u540c\u5b66\u95f4\u53cd\u9988\u8fd8\u7b97\u826f\u597d\u3002\u5728\u8fd9\u91cc\u5206\u4eab\u7ed9\u5927\u5bb6\u3002<\/p>\n<p>\u6574\u4e2a\u5206\u6790\u6846\u67b6\u4ece\u300cWHY-WHAT-HOW\u300d\u5165\u624b\uff0c\u62c6\u89e3\u4e3a\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<ul>\n<li><strong>WHY\uff1a\u4e3a\u4ec0\u4e48\u8981\u7814\u7a76\u7528\u6237\uff0c\u4e3a\u4ec0\u4e48\u8981\u7528\u5927\u6570\u636e<\/strong><\/li>\n<li><strong>HOW\uff1a\u4f01\u4e1a\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e<\/strong><\/li>\n<li><strong>WHAT\uff1a\u4e92\u8054\u7f51\u4f01\u4e1a\u7814\u7a76\u7528\u6237\u9700\u8981\u4ec0\u4e48\u6570\u636e<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">1. WHY\uff1a\u4e3a\u4ec0\u4e48\u8981\u7528\u5927\u6570\u636e\u7814\u7a76\u7528\u6237<\/span><\/h3>\n<p>\u5f53\u524d\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u7684\u603b\u4f7f\u7528\u65f6\u957f\uff0c\u53ca\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u65b0\u7528\u6237\u7684\u589e\u957f\u5747\u5df2\u7ecf\u5230\u4e86\u74f6\u9888\u3002\u6b63\u5982 Questmobile 2017 \u5e74\u79cb\u5b63\u62a5\u544a\u63d0\u5230\u7684\uff1a<\/p>\n<p style=\"padding-left: 30px;\"><strong>\u4ece 2017 \u5e74 1 \u6708\u7684 10.27 \u4ebf\u5230 9 \u6708\u7684 10.64 \u4ebf\uff0c\u589e\u957f\u975e\u5e38\u7f13\u6162\uff1b\u4ece\u540c\u6bd4\u589e\u957f\u7387\u6765\u770b\u4e5f\u5448\u9010\u6708\u9012\u51cf\u7684\u8d8b\u52bf\uff0c\u518d\u6b21\u9a8c\u8bc1\u4eba\u53e3\u7ea2\u5229\u6b86\u5c3d\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f\u9762\u4e34\u5de8\u5927\u8003\u9a8c\u7684\u73b0\u72b6\u3002<\/strong><\/p>\n<p>\u4e5f\u6b63\u56e0\u4e8e\u6b64\uff0cGrowth Hacker \u7684\u6982\u5ff5\u624d\u4f1a\u5728 2016 \u5e74\u5f00\u59cb\u706b\u70ed\u8d77\u6765\u3002\u56e0\u4e3a\u6574\u4e2a\u884c\u4e1a\u5df2\u7ecf\u610f\u8bc6\u5230\uff0c\u5f53\u521d\u968f\u624b\u4e00\u635e\u4e00\u5927\u6279\u7528\u6237\u7684\u65e5\u5b50\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57925\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-01.png\" alt=\"\" width=\"731\" height=\"358\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-01.png 731w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-01-300x147.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>PPT \u4e2d\u4ee5 Facebook \u7684 MAU \u589e\u957f\u60c5\u51b5\u4e3a\u4f8b\uff0c\u4fa7\u9762\u8bc1\u660e\u7528\u6237\u5bf9\u4e00\u4e2a\u6210\u529f\u7684\u4e92\u8054\u7f51\u4f01\u4e1a\u591a\u4e48\u91cd\u8981\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57926\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-02.png\" alt=\"\" width=\"734\" height=\"354\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-02.png 734w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-02-300x145.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<p>\u5176\u5b9e\uff0c\u4e0d\u5149\u662f\u7528\u6237\uff0c\u5bf9\u7269\u7406\u73b0\u5b9e\u4e2d\u6240\u6709\u5ba2\u4f53\u53ca\u5ba2\u4f53\u95f4\u5173\u7cfb\u7684\u63cf\u7ed8\u548c\u62bd\u8c61\uff0c\u90fd\u9003\u4e0d\u5f00\u5927\u6570\u636e\u7684\u5229\u7528\u3002\u5434\u519b\u535a\u58eb\u5728\u300a\u667a\u80fd\u65f6\u4ee3\u300b\u4e2d\u63d0\u5230\uff0c\u5927\u6570\u636e\u5e94\u4ee5\u300c\u5927\u4f53\u91cf\uff0c\u591a\u7ef4\u5ea6\uff0c\u5b8c\u5907\u6027\u300d\u4e3a\u4e3b\u8981\u7279\u5f81\u3002\u501f\u52a9\u8fd9\u4e9b\u7279\u5f81\uff0c\u5b83\u624d\u4f1a\u6210\u4e3a\u7269\u7406\u4e16\u754c\u6bd4\u7279\u5316\u7684\u91cd\u8981\u5de5\u5177\u3002\u4ee5\u738b\u575a\u535a\u58eb\u5728\u300a\u5728\u7ebf\u300b\u7684\u4e00\u6bb5\u8bdd\u4f5c\u4e3a\u8f85\u8bc1\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57927\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-03.png\" alt=\"\" width=\"722\" height=\"316\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-03.png 722w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-03-300x131.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">2. WHAT\uff1a\u4e92\u8054\u7f51\u4f01\u4e1a\u7814\u7a76\u7528\u6237\u9700\u8981\u4ec0\u4e48\u6570\u636e<\/span><\/h3>\n<p>\u5728\u5bf9\u7528\u6237\u7684\u63cf\u8ff0\u548c\u8fd8\u539f\u4e0a\uff0c\u4ee5 5W1H \u6846\u67b6\u62c6\u89e3\uff0c\u6765\u56de\u7b54\u300c\u56e0\u4e3a\u4ec0\u4e48\uff0c\u8c01\u5728\u4ec0\u4e48\u65f6\u95f4\u4ec0\u4e48\u5730\u70b9 \u91c7\u53d6\u4ec0\u4e48\u6837\u7684\u65b9\u5f0f \u505a\u4e86\u4ec0\u4e48\u4e8b\u60c5\u300d\u3002\u5927\u6570\u636e\u5728\u7528\u6237\u7814\u7a76\u7684\u5e94\u7528\uff0c\u672c\u8d28\u4e0a\u5c31\u662f\u5229\u7528\u6570\u636e\uff0c\u53bb\u63cf\u8ff0\u4e0a\u9762\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u8fd8\u539f\u7528\u6237\u5f53\u65f6\u5f53\u523b\u7684\u4f7f\u7528\u573a\u666f\u3002\u5177\u4f53\u53ef\u843d\u5b9e\u5230\u4ee5\u4e0b\u4e09\u4e2a\u5177\u4f53\u65b9\u9762\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57928\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-04.png\" alt=\"\" width=\"725\" height=\"358\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-04.png 725w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-04-300x148.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">2.1 \u5b9a\u4f4d\u7528\u6237\u5c5e\u6027\uff1aWho<\/span><\/h4>\n<p>Who \u53ef\u4ee5\u62c6\u89e3\u4e3a\u300c\u63cf\u8ff0\u300d\u548c\u300c\u7edf\u8ba1\u300d\u4e24\u5c42\u3002\u300c\u63cf\u8ff0\u300d\u4ece\u5fae\u89c2\u5c42\u9762\u8bb2\u8ff0\u7528\u6237\u662f\u8c01\uff0c\u6709\u300c\u57fa\u672c\u6807\u7b7e\u300d\u548c\u300c\u62bd\u8c61\u6807\u7b7e\u300d\u3002\u300c\u7edf\u8ba1\u300d\u5219\u4ece\u5b8f\u89c2\u5c42\u9762\u56de\u7b54\u7528\u6237\u7684\u6570\u91cf\u548c\u8d28\u91cf\u95ee\u9898\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57929\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-05.png\" alt=\"\" width=\"746\" height=\"400\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-05.png 746w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-05-300x161.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>\u57fa\u672c\u6807\u7b7e\u662f\u53ef\u4ee5\u76f4\u63a5\u83b7\u53d6\u7684\u539f\u751f\u6570\u636e\uff0c\u4e0d\u9700\u8981\u7ecf\u8fc7\u4e8c\u6b21\u52a0\u5de5\u3002\u62bd\u8c61\u6807\u7b7e\u5219\u662f\u6839\u636e\u57fa\u672c\u6807\u7b7e\u52a0\u4e0a\u5bf9\u4e1a\u52a1\u7684\u7406\u89e3\uff0c\u8fdb\u884c\u62bd\u8c61\u548c\u52a0\u5de5\uff0c\u4ee5\u4fbf\u76f4\u63a5\u5e94\u7528\u5230\u4e1a\u52a1\u4e2d\u3002<\/p>\n<p>\u57fa\u672c\u6807\u7b7e\u5728\u8fd9\u91cc\u62c6\u89e3\u4e3a\u300c\u5c5e\u6027\u300d\u548c\u300c\u884c\u4e3a\u300d\u4e24\u7c7b\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57930\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-06.png\" alt=\"\" width=\"740\" height=\"377\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-06.png 740w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-06-300x153.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>\u62bd\u8c61\u6807\u7b7e\u4e3e\u4e86\u4e09\u4e2a\u4f8b\u5b50\uff0c\u5e76\u7740\u91cd\u8bb2\u660e\u4e86\u5b83\u7684\u7279\u6027\uff1a\u672c\u8d28\u4e0a\u662f\u4e2a\u6982\u7387\u533a\u95f4\u4e14\u9700\u8981\u5b9e\u65f6\u66f4\u65b0\u3002\u56e0\u4e3a\u518d\u62bd\u8c61\uff0c\u4e5f\u53ea\u662f\u731c\u6d4b\u3002\u662f\u731c\u6d4b\uff0c\u5c31\u6709\u4e0d\u51c6\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57931\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-07.png\" alt=\"\" width=\"744\" height=\"408\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-07.png 744w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-07-300x165.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p>\u5728\u4ee5\u4e0a\u6807\u7b7e\u7684\u4f7f\u7528\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u7ed3\u5408\u4e0d\u540c\u4e1a\u52a1\u6765\u5224\u65ad\u9700\u8981\u54ea\u4e9b\u6807\u7b7e\uff0c\u80fd\u7528\u54ea\u4e9b\u57fa\u672c\u6807\u7b7e\uff0c\u4ee5\u53ca\u80fd\u600e\u4e48\u7528\u8fd9\u4e9b\u6807\u7b7e\u3002\u6bd4\u5982\u5bf9\u4e8e\u793e\u4ea4\u7c7b\u4ea7\u54c1\u548c\u8d2d\u7269\u7c7b\u4ea7\u54c1\u6765\u8bb2\uff0c\u7537\u5973\u6027\u522b\u8fd9\u4e2a\u6807\u7b7e\u83b7\u53d6\u7684\u96be\u5ea6\u548c\u51c6\u786e\u6027\u5c31\u4e0d\u4e00\u6837\uff0c\u4f7f\u7528\u7684\u624b\u6bb5\u4e5f\u4e0d\u4e00\u6837\u3002\u5bf9\u4e8e\u964c\u964c\u6765\u8bb2\uff0c\u7537\u5973\u6027\u522b\u53ef\u4ee5\u76f4\u63a5\u83b7\u53d6\uff0c\u5e76\u4e14\u53ef\u4ee5\u4f5c\u4e3a\u63a8\u9001\u7ed9\u5176\u4ed6\u6027\u522b\u7684\u7528\u6237\u7684\u4f9d\u636e\uff0c\u975e\u5e38\u91cd\u8981\u3002\u800c\u5982\u6dd8\u5b9d\uff0c\u66f4\u591a\u53ea\u80fd\u4ece\u7528\u6237\u6d4f\u89c8\u7684\u4ea7\u54c1\u6765\u5224\u65ad\uff0c\u751a\u81f3\u6709\u751f\u7406\u6027\u522b\u548c\u8d2d\u7269\u6027\u522b\u7684\u5dee\u5f02\u3002\u800c\u5728\u4f7f\u7528\u4e0a\uff0c\u5219\u4f1a\u7528\u4e8e\u5bf9\u4e00\u4e9b\u5546\u54c1\u63a8\u8350\u4e0a\u7684\u8003\u8651\uff0c\u4e0d\u90a3\u4e48\u91cd\u8981\u3002<\/p>\n<p>\u800c\u5728\u300c\u7edf\u8ba1\u300d\u5c42\u9762\uff0c\u53ef\u4ee5\u5229\u7528\u4e00\u4e9b\u5e38\u89c1\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u4e0e\u7528\u6237\u7814\u7a76\u505a\u7ed3\u5408\u3002\u8fd9\u91cc\u7b80\u5355\u4ecb\u7ecd\u5176\u4e2d\u56db\u79cd\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57934\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-08.png\" alt=\"\" width=\"739\" height=\"377\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-08.png 739w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-08-300x153.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57935\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-09.png\" alt=\"\" width=\"741\" height=\"370\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-09.png 741w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-09-300x150.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57936\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-10.png\" alt=\"\" width=\"738\" height=\"356\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-10.png 738w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-10-300x145.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57937\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-11.png\" alt=\"\" width=\"741\" height=\"353\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-11.png 741w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-11-300x143.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57932\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-12.png\" alt=\"\" width=\"732\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-12.png 732w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-12-300x148.png 300w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/> <img loading=\"lazy\" class=\"alignnone size-full wp-image-57933\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-13.png\" alt=\"\" width=\"738\" height=\"360\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-13.png 738w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-13-300x146.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">2.2 \u5b9a\u4f4d\u7528\u6237\u5c5e\u6027\uff1aHow\uff0cWhen &amp;&amp; Where<\/span><\/h4>\n<p>\u6f0f\u6597\u5206\u6790\u548c\u8f68\u8ff9\u5206\u6790\u5206\u522b\u9002\u7528\u4e8e\u76ee\u6807\u7528\u6237\u7fa4\u4f53\u6709\u65e0\u660e\u663e\u64cd\u4f5c\u987a\u5e8f\u7684\u60c5\u51b5\u3002\u800c\u65e5\u5fd7\u5206\u6790\u9002\u7528\u4e8e\u9488\u5bf9\u5355\u4e2a\u7528\u6237\u7684\u64cd\u4f5c\u5206\u6790\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57938\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-14.png\" alt=\"\" width=\"729\" height=\"351\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-14.png 729w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-14-300x144.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>\u6f0f\u6597\u53c8\u53ef\u4ee5\u6839\u636e\u5468\u671f\u957f\u77ed\u5206\u4e3a\u957f\u6f0f\u6597\u548c\u77ed\u6f0f\u6597\u3002\u957f\u6f0f\u6597\u6d89\u53ca\u5468\u671f\u8f83\u957f\uff0c\u5728\u65b0\u7528\u6237\u5f52\u56e0\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u7814\u7a76\u4e2d\u591a\u6709\u91c7\u7528\u3002AARRR \u672c\u8d28\u4e0a\u662f\u5bf9\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u957f\u6f0f\u6597\u5206\u6790\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57939\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-15.png\" alt=\"\" width=\"733\" height=\"401\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-15.png 733w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-15-300x164.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>\u77ed\u6f0f\u6597\u5728\u5206\u6790\u8fc7\u7a0b\u4e2d\uff0c\u53ef\u4ee5\u6839\u636e\u6f0f\u6597\u884c\u4e3a\u7684\u6bcf\u4e2a\u8fc7\u7a0b\u505a\u7eb5\u5411\u5206\u6790\uff0c\u4e5f\u53ef\u4ee5\u6839\u636e\u6f0f\u6597\u5207\u5206\u7684\u7ef4\u5ea6\uff0c\u505a\u6a2a\u5411\u5206\u6790\u3002\u4ee5 GrowingIO \u505a\u7684\u6f0f\u6597\u5206\u6790\u4e3a\u4f8b\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57940\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-16.png\" alt=\"\" width=\"735\" height=\"407\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-16.png 735w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-16-300x166.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>\u8f68\u8ff9\u5206\u6790\u9996\u89c1\u4e8e Google Analytics \uff0c\u56fe\u5f62\u540d\u4e3a\u6851\u57fa\u56fe\u3002\u5f53\u7528\u6237\u6ca1\u6709\u660e\u663e\u7684\u64cd\u4f5c\u987a\u5e8f\u65f6\uff0c\u6216\u8005\u5f53\u9700\u8981\u7814\u7a76\u5404\u4e2a\u9875\u9762\u95f4\u6d41\u8f6c\u60c5\u51b5\u65f6\uff0c\u8fd9\u79cd\u56fe\u4fbf\u53ef\u6d3e\u4e0a\u7528\u573a\u3002\u53e6\u5916\uff0c\u5728\u8868\u8fbe\u5404\u79cd\u300c\u4e3b\u4f53\u591a\u76ee\u7684\u8fc1\u79fb\u300d\u7684\u573a\u666f\u4e0b\uff0c\u6851\u57fa\u56fe\u4e5f\u9002\u7528\uff0c\u5982\u5c45\u6c11\u5728\u5404\u5927\u57ce\u5e02\u95f4\u7684\u8fc1\u79fb\uff0c\u7535\u5546\u7528\u6237\u5728\u5404\u5927\u54c1\u7c7b\u95f4\u7684\u8fc1\u79fb\u73b0\u8c61\u7b49\u7b49\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57941\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-17.png\" alt=\"\" width=\"741\" height=\"412\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-17.png 741w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-17-300x167.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p>\u65e5\u5fd7\u5206\u6790\uff0c\u53c8\u53ef\u53eb\u7528\u6237\u7ec6\u67e5\uff0c\u662f\u5728\u5bf9\u67d0\u4e2a\u7528\u6237\u7684\u64cd\u4f5c\u8def\u5f84\u5206\u6790\uff0c\u4ee5\u8986\u76d6\u524d\u4e24\u79cd\u7fa4\u4f53\u5206\u6790\u65b9\u6cd5\u7684\u76f2\u533a\u3002\u4ee5 GrowingIO \u7684\u7528\u6237\u7ec6\u67e5\u529f\u80fd\u4e3e\u4f8b\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57942\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-18.png\" alt=\"\" width=\"739\" height=\"406\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-18.png 739w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-18-300x165.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">2.3 \u8c03\u67e5\u7528\u6237\u52a8\u673a\uff1aWhy<\/span><\/h4>\n<p>\u8fd9\u4e2a\u76ee\u524d\u5728\u641c\u7d22\u4ea7\u54c1\u7684\u5e94\u7528\u4e0a\uff0c\u8868\u73b0\u4e3a\u7528\u6237\u7684\u610f\u56fe\u8bc6\u522b\u3002\u4e0d\u8fc7\u5f53\u524d\u4ee5\u6211\u6240\u77e5\u7684\u5206\u6790\u624b\u6bb5\uff0c\u731c\u6d4b\u7528\u6237\u52a8\u673a\u8fd8\u662f\u6bd4\u8f83\u96be\u7684\u4e8b\u60c5\u3002\u5982\u6709\u670b\u53cb\u5bf9\u8fd9\u5757\u6709\u7814\u7a76\uff0c\u8fd8\u671b\u4e0d\u541d\u8d50\u6559\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57943\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-19.png\" alt=\"\" width=\"742\" height=\"362\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-19.png 742w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-19-300x146.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #3366ff;\">3. HOW\uff1a\u4f01\u4e1a\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e<\/span><\/h3>\n<p>\u5728\u5982\u4f55\u4f7f\u7528\u6570\u636e\u65b9\u9762\uff0c\u6211\u6309\u7167\u804c\u80fd\u548c\u4ea7\u54c1\u5206\u6210\u4e86\u4e24\u6761\u7ebf\uff0c\u5e76\u7b80\u5355\u5730\u6311\u4e86 CRM \u548c \u4e2a\u6027\u5316\/\u4ea7\u54c1\u8d28\u91cf\u63d0\u5347 \u4e24\u70b9\u4e3e\u4e86\u4e2a\u4f8b\u5b50\uff1a<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57944\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-20.png\" alt=\"\" width=\"740\" height=\"351\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-20.png 740w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-20-300x142.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.1 \u7528\u6237\u8fd0\u8425\u7cfb\u7edf-CRM<\/span><\/h4>\n<h4><img loading=\"lazy\" class=\"alignnone size-full wp-image-57945\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-21.png\" alt=\"\" width=\"748\" height=\"404\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-21.png 748w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-21-300x162.png 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/h4>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\">3.2 \u4e2a\u6027\u5316\u5f15\u64ce\/\u4ea7\u54c1\u4f18\u5316<\/span><\/h4>\n<p>Google \u5728\u5229\u7528\u7528\u6237\u4fe1\u606f\u5b8c\u5584\u4fe1\u606f\u63a8\u8350\u4e0a\u505a\u4e86\u5f88\u591a\u4e8b\u60c5\uff0c\u4e3e\u4e09\u4e2a\u7b80\u5355\u4f8b\u5b50\uff1a<\/p>\n<ol>\n<li><strong>Google \u4f1a\u6839\u636e\u7528\u6237\u8f93\u5165\u7684\u4fe1\u606f\uff0c\u7ed9\u51fa\u5efa\u8bae\u7684\u641c\u7d22\u5185\u5bb9\uff0c\u63d0\u9ad8\u7528\u6237\u7684\u8f93\u5165\u6548\u7387<\/strong><\/li>\n<li><strong>Google Now \u4f1a\u6839\u636e\u4f60\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u6240\u5728\u7684\u5730\u70b9\uff0c\u4ee5\u53ca\u4ee5\u5f80\u5728\u6b64\u65f6\u7684\u5386\u53f2\u4e8b\u4ef6\uff0c\u81ea\u52a8\u7ed9\u4f60\u63a8\u8350\u5408\u9002\u7684\u5185\u5bb9\u3002\u6bd4\u5982\uff0c\u5728\u4e0b\u73ed\u65f6\uff0c\u81ea\u52a8\u4f1a\u7ed9\u4f60\u63a8\u8350\u6253\u8f66\u7684 app \u548c\u6253\u8f66\u56de\u5bb6\u7684\u8def\u7ebf<\/strong><\/li>\n<li><strong>Google \u7684\u5e7f\u544a\u4e5f\u662f\u6839\u636e\u4f60\u5e73\u65f6\u641c\u7d22\u548c\u6d4f\u89c8\u7684\u5185\u5bb9\uff0c\u7136\u540e\u6765\u63a8\u9001\u5e7f\u544a\u3002\u8fd9\u662f\u4e2a\u4e09\u8d62\u7684\u4e8b\u60c5<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57946\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-22.png\" alt=\"\" width=\"720\" height=\"364\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-22.png 720w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-22-300x152.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>\u539f\u5148\u4e9a\u9a6c\u900a\u662f\u901a\u8fc7\u4e13\u5bb6\u64b0\u5199\u4e66\u5355\u6765\u5411\u7528\u6237\u63a8\u8350\u4e66\u7c4d\u7684\uff0c\u540e\u6765\u6709\u5de5\u7a0b\u5e08\u9ed8\u9ed8\u5730\u505a\u51fa\u4e86\u4e00\u6b3e\u63a8\u8350\u5f15\u64ce\uff0c\u5c0f\u6d41\u91cf\u4e0a\u7ebf\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\uff0c\u540e\u7eed\u5c31\u5168\u9762\u653e\u5f00\u4e86\u3002\u636e\u5434\u519b\u535a\u58eb\u300a\u667a\u80fd\u65f6\u4ee3\u300b\u6570\u636e\u663e\u793a\uff0c\u73b0\u5728\u4e9a\u9a6c\u900a\u9500\u552e\u989d\u6709 1\/3 \u6765\u81ea\u4e8e\u7ed9\u7528\u6237\u7684\u63a8\u8350\uff08\u867d\u7136\u6211\u5bf9\u8fd9\u4e2a\u6570\u636e\u5b58\u7591\uff09\u3002\u7c7b\u4f3c\u7684\uff0c\u8f6c\u8f6c\u4e5f\u6709\u5f88\u591a\u8ba2\u5355\u6765\u81ea\u4e8e\u6211\u4eec\u7684\u63a8\u8350\u529f\u80fd\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57947\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-23.png\" alt=\"\" width=\"731\" height=\"357\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-23.png 731w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-23-300x147.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>\u6700\u540e\u7ed9\u5929\u6d25\u5e08\u8303\u5927\u5b66\u7684\u7814\u7a76\u751f\u540c\u5b66\u5206\u4eab\u4e86\u51e0\u672c\u4e66\uff0c\u4e24\u672c\u662f\u5173\u4e8e\u5927\u6570\u636e\u7684\uff0c\u4e24\u672c\u5173\u4e8e\u7528\u6237\u4f53\u9a8c\u3002\u8865\u5145\u4e0b\uff0c\u5927\u6570\u636e\u672c\u8eab\u53ea\u662f\u4e2a\u5de5\u5177\uff0c\u7528\u6237\u7814\u7a76\u6709\u66f4\u5e7f\u9614\u7684\u5206\u6790\u624b\u6bb5\u53ef\u4ee5\u91c7\u7528\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-57948\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-24.png\" alt=\"\" width=\"752\" height=\"359\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-24.png 752w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-24-300x143.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/> <img loading=\"lazy\" class=\"alignnone size-full wp-image-57949\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-25.png\" alt=\"\" width=\"679\" height=\"313\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-25.png 679w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-25-300x138.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2017\/11\/zhuanzhuan-ur-bigdata-25-980x450.png 980w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p><em>\u672c\u6587\u8f6c\u8f7d\u6765\u6e90\uff1a 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