{"id":60197,"date":"2018-08-29T12:23:51","date_gmt":"2018-08-29T04:23:51","guid":{"rendered":"http:\/\/uxren.cn\/?p=60197"},"modified":"2022-04-08T09:26:26","modified_gmt":"2022-04-08T09:26:26","slug":"rangwomengenabceshixiangwangyujianghuuxrenyi255","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=60197","title":{"rendered":"\u8ba9\u6211\u4eec\u8ddfAB\u6d4b\u8bd5\u76f8\u5fd8\u4e8e\u6c5f\u6e56\u3010UXRen\u8bd1#255\u3011"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-60207\" src=\"http:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00.jpg 1335w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00-300x187.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00-768x480.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-00-1024x640.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1a Patrick Stafford \u00a0 | \u00a0 \u7ffb\u8bd1\uff1aLily Zhou\uff08\u5468\u6539\u4e3d\uff09\u00a0 \u00a0\u5ba1\u6821\uff1aJune<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u8bd1\u8005\u6309\uff1a\u6b63\u6240\u8c13\u201c\u65b9\u5411\u4e0d\u5bf9\uff0c\u52aa\u529b\u767d\u642d\u201d\uff0cA\/B\u6d4b\u8bd5\u9700\u8981\u670d\u52a1\u4e8e\u6700\u7ec8\u7684\u8bbe\u8ba1\u65b9\u6848\uff0c\u5982\u679c\u53ea\u8ba4\u5b9a\u67d0\u4e00\u79cd\u65b9\u6cd5\u800c\u4e0d\u80fd\u6839\u636e\u6d4b\u8bd5\u76ee\u7684\u7075\u6d3b\u53d8\u901a\uff0c\u6050\u6015\uff0c\u6240\u8c13\u6d4b\u8bd5\u771f\u7684\u53ea\u662f\u56fa\u6709\u8ba4\u77e5\u52a0\u56fa\u548c\u201c\u504f\u89c1\u6d4b\u8bd5\u201d\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u6700\u4e3a\u57fa\u7840\u7684A\/B\u6d4b\u8bd5\u662f\u8bbe\u8ba1\u56e2\u961f\u5de5\u5177\u5305\u4e2d\u591a\u4ea7\u4e14\u91cd\u8981\u7684\u6b66\u5668\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u552f\u4e00\u3002<\/p>\n<p>\u5f88\u591a\u65f6\u5019\uff0c\u6211\u4eec\u603b\u662f\u4e60\u60ef\u6027\u9009\u62e9\u5e38\u7528\u7684\u65b9\u6cd5\u3002\u4f46\u5176\u5b9e\uff0c\u6709\u65f6\u6211\u4eec\u7684\u786e\u9700\u8981\u4f7f\u7528\u4e00\u4e9bA\/B\u6d4b\u8bd5\u4e4b\u5916\u7684\u5de5\u5177\uff0c\u4e0d\u4ec5\u4ec5\u662f\u51fa\u4e8e\u591a\u6837\u6027\u7684\u8003\u91cf\uff0c\u800c\u662f\u56e0\u4e3a\uff0cA\/B\u6d4b\u8bd5\u53ef\u80fd\u5e76\u4e0d\u662f\u4f60\u6d4b\u8bd5\u65b9\u6848\u662f\u5426\u53ef\u884c\u7684\u6700\u597d\u65b9\u5f0f\u3002\u8fd9\u5b8c\u5168\u53d6\u51b3\u4e8e\u4f60\u8981\u6d4b\u8bd5\u7684\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\uff0c\u4f60\u4e3a\u4ec0\u4e48\u9700\u8981\u6d4b\u8bd5\u3002<\/p>\n<p>\u4e00\u4e2a\u6210\u719f\u7684\u8bbe\u8ba1\u56e2\u961f\u5e94\u8be5\u6709\u4e00\u5957\u5b8c\u6574\u7684\u6d4b\u8bd5\u65b9\u6cd5\u3002\u90a3\u4e48\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e3a\u4ec0\u4e48A\/B\u6d4b\u8bd5\u5e76\u4e0d\u603b\u662f\u594f\u6548\uff0c\u4ee5\u53ca\uff0c\u8fd8\u6709\u4ec0\u4e48\u5176\u4ed6\u66f4\u68d2\u7684\u66ff\u4ee3\u65b9\u6848\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-60204\" src=\"http:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01.jpg 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01-300x188.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01-768x480.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-01-1024x640.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>\u56fe\u7247\u6765\u81eaWOCinTech Chat<\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u4e3a\u4ec0\u4e48A\/B\u6d4b\u8bd5\u5e76\u4e0d\u603b\u662f\u884c\u4e4b\u6709\u6548<\/strong><\/span><\/h4>\n<p>\u6211\u660e\u767d\uff0c\u7528A\/B\u6d4b\u8bd5\u6765\u63a8\u52a8\u5927\u89c4\u6a21\u7684\u6539\u8fdb\u662f\u5f88\u6709\u5438\u5f15\u529b\u7684\uff0c\u5c24\u5176\u662f\u5f53\u5229\u76ca\u76f8\u5173\u8005\u6b65\u6b65\u7d27\u903c\u7684\u65f6\u5019\u3002\u5efa\u7acb\u5b9e\u9a8c\u6587\u5316\u7406\u5ff5\uff0c\u6709\u52a9\u4e8e\u4f01\u4e1a\u5065\u5eb7\u53d1\u5c55\u3002<\/p>\n<p>\u4f46\u662f\u4e00\u5473\u91c7\u7528A\/B\u6d4b\u8bd5\u4e5f\u4f1a\u5e26\u6765\u4e00\u4e9b\u95ee\u9898\uff0c\u8fd9\u5c31\u9700\u8981\u7406\u89e3\u4e3a\u4ec0\u4e48A\/B\u6d4b\u8bd5\u5e76\u4e0d\u603b\u662f\u884c\u4e4b\u6709\u6548\u3002<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>\u9996\u5148\uff0cA\/B\u6d4b\u8bd5\u53ef\u80fd\u9700\u8981\u5f88\u957f\u65f6\u95f4\u3002<\/strong><\/span><br \/>\n\u6839\u636e\u4f60\u7684\u8fdb\u5ea6\uff0c\u4f60\u53ef\u80fd\u51e0\u5468\u90fd\u770b\u4e0d\u5230\u7ed3\u679c\u3002\u8fd9\u6bb5\u65f6\u95f4\u4f60\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u5176\u4ed6\u5907\u7528\u65b9\u6cd5\uff0c\u540c\u65f6\uff0c\u4e5f\u9700\u8981\u601d\u8003A\/B\u6d4b\u8bd5\u7684\u673a\u4f1a\u6210\u672c\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5927\u591a\u6570\u65f6\u5019\uff0c\u9009\u62e9\u4ec0\u4e48\u65b9\u6cd5\u90fd\u662f\u57fa\u4e8e\u4f60\u81ea\u5df1\u7684\u8003\u8651\u3002<\/strong><\/span><br \/>\n\u8fd8\u662f\u56de\u5f52\u5230\u6700\u521d\u95ee\u9898\uff1a\u60f3\u60f3\u4f60\u5728\u6d4b\u8bd5\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u505a\u8fd9\u4e2a\u6d4b\u8bd5\u3002\u5982\u679c\u4e0d\u662f\u5728\u6d4b\u8bd5\u67d0\u79cd\u5177\u4f53\u7684\u8f93\u5165\u4fe1\u606f\uff0c\u5982\u7528\u6237\u6d4b\u8bd5\uff0c\u90a3\u4e48\uff0c\u5f88\u6709\u53ef\u80fd\u4f60\u53ea\u662f\u5728\u6d4b\u8bd5\u4f60\u81ea\u5df1\u7684\u504f\u89c1\u3002\u5f53\u7136\u4e25\u683c\u6765\u8bb2\uff0c\u8fd9\u4e5f\u6ca1\u4ec0\u4e48\u4e0d\u5bf9\uff0c\u4f46\u8ba4\u8bc6\u5230\u8fd9\u4e00\u70b9\u662f\u5f88\u91cd\u8981\u7684\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u8bb8\u591a\u4eba\u4e0d\u77e5\u9053\u5982\u4f55\u6b63\u786e\u5730\u6267\u884c\u6d4b\u8bd5\u3002<\/strong><\/span><br \/>\n\u4e00\u4e2a\u597d\u7684\u7ba1\u7406\u4f18\u5316\u8005\u5728\u8fd9\u79cd\u65f6\u5019\u4fbf\u80fd\u51f8\u663e\u4ed6\u7684\u4ef7\u503c\uff0c\u5982\u679c\u56e2\u961f\u4e2d\u6709\u4e00\u4e2a\u4e0d\u592a\u719f\u7ec3\u7684\u7a0b\u5e8f\u8fd0\u884c\u8005\uff0c\u4ed6\u4eec\u6240\u72af\u7684\u5c0f\u9519\u8bef\u5f88\u6709\u53ef\u80fd\u5bfc\u81f4\u4e25\u91cd\u7684\u540e\u679c\u3002\u6267\u884c\u9519\u8bef\u7684\u6d4b\u8bd5,\u8fc7\u65e9\u7ed3\u675f\u6d4b\u8bd5\u6216\u8005\u4e0d\u6070\u5f53\u7684\u5206\u6bb5\u6d4b\u8bd5\uff0c\u90fd\u6709\u53ef\u80fd\u5f15\u706b\u4e0a\u8eab\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u4f60\u4e0d\u80fd\u4e3a\u4e86\u6d4b\u8bd5\u800c\u6d4b\u8bd5\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/strong><\/span><br \/>\n\u4f60\u4e0d\u80fd\u63d0\u4f9b\u4e24\u79cd\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6848\uff0c\u7136\u540e\u8bd5\u56fe\u627e\u51fa\u5bfc\u81f4\u7ed3\u679c\u7684\u539f\u56e0\uff0c\u56e0\u4e3a\u5bfc\u81f4\u8fd9\u4e2a\u7ed3\u679c\u4e0d\u540c\u7684\u539f\u56e0\u5f88\u53ef\u80fd\u591a\u79cd\u591a\u6837\u3002\u7ecf\u9a8c\u6b20\u7f3a\u7684\u56e2\u961f\u5728\u505aA\/B\u6d4b\u8bd5\u65f6\u7ecf\u5e38\u4f1a\u72af\u8fd9\u7c7b\u9519\u8bef\uff0c\u81f3\u4e8e\u7ed3\u679c? \u5f88\u591a\u90fd\u662f\u731c\u6d4b\u800c\u5df2\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u4e0d\u5408\u7406\u7684A\/B\u6d4b\u8bd5\u8fd8\u4f1a\u6210\u4e3a\u4f60\u505a\u597d\u4ea7\u54c1\u7684\u7eca\u811a\u77f3\u3002<\/strong><\/span><br \/>\n\u5b83\u7684\u8bf1\u4eba\u4e4b\u5904\u5728\u4e8e\uff0c\u4f60\u53ef\u4ee5\u4e00\u76f4\u6d4b\u8bd5\uff0c\u770b\u8d77\u6765\u50cf\u662f\u5728\u63a2\u7d22\uff0c\u4f46\u4f60\u4ece\u672a\u5b9e\u9645\u63a2\u7d22\u5230\u4efb\u4f55\u6709\u7528\u7684\u4e1c\u897f\u3002\u901f\u5ea6\u624d\u662f\u4e00\u5207\u3002\u6301\u7eed\u7b49\u5f85\u76f4\u5230\u767e\u5206\u4e4b\u767e\u786e\u8ba4\u5b8c\u7f8e\uff0c\u5176\u5b9e\u662f\u4e00\u4e2aUX\u56e2\u961f\u7ecf\u5e38\u9677\u5165\u7684\u9677\u9631\uff0c\u800c\u8fd9\u4e00\u9677\u9631\u901a\u5e38\u4f1a\u5e26\u6765\u5f88\u5927\u7684\u635f\u5931\u3002<\/li>\n<\/ul>\n<p>\u90a3\u4e48\uff0c\u5176\u4ed6\u7c7b\u578b\u7684\u6d4b\u8bd5\u8fd8\u6709\u4ec0\u4e48\u5462\uff1f\u6839\u636e\u4f60\u6240\u5904\u7684\u73af\u5883\u3001\u8bbe\u8ba1\u56e2\u961f\u4ee5\u53ca\u4f60\u7684\u5546\u4e1a\u9700\u6c42\uff0c\u4e0b\u6587\u6240\u63d0\u53ca\u7684\u8fd9\u4e9b\u6d4b\u8bd5\u65b9\u6cd5\uff0c\u90fd\u53ef\u4ee5\u88ab\u62ff\u6765\u4f7f\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1\u3001\u03b2\u73af\u5883\u6d4b\u8bd5\uff08Beta environment testing\uff09<\/strong><\/span><\/h4>\n<p>A\/B\u6d4b\u8bd5\u7684\u5f0a\u7aef\u4e4b\u4e00\u5728\u4e8e\uff0c\u4f60\u65e0\u6cd5\u771f\u6b63\u505a\u8303\u56f4\u5f88\u5e7f\u7684\u6d4b\u8bd5\uff0c\u4f60\u6240\u505a\u7684\u6d4b\u8bd5\u8d8a\u591a\uff0c\u610f\u5473\u7740\u4f60\u540e\u671f\u5206\u6790\u8981\u627f\u62c5\u7684\u98ce\u9669\u5c31\u8d8a\u5927\uff0c\u03b2\u73af\u5883\u6d4b\u8bd5\u80fd\u63d0\u4f9b\u4e00\u4e2a\u8303\u56f4\u66f4\u5e7f\u7684\u6d4b\u8bd5\u5de5\u5177\u3002<\/p>\n<h4>\u201c\u7406\u89e3\u4f60\u5728\u6d4b\u8bd5\u4ec0\u4e48\u5e76\u4e14\u660e\u767d\u4e3a\u4ec0\u4e48\u2014\u2014\u4ee5\u53ca\u8fd9\u5c06\u4f1a\u8f93\u51fa\u4ec0\u4e48\u6837\u7684\u7ed3\u679c\u3002\u201d<\/h4>\n<p>\u5bf9\u4e8e\u8bbe\u8ba1\u5e08\u548c\u6587\u6848\u6765\u8bf4\uff0c\u8fd9\u7b80\u76f4\u5c31\u662f\u68a6\u60f3\u6210\u771f\u3002\u4f60\u53ef\u4ee5\u5c3d\u60c5\u521b\u9020\u771f\u6b63\u60f3\u8981\u7684\u8bbe\u8ba1\u548c\u6587\u6848\u8bed\u8a00\uff0c\u800c\u4e0d\u7528\u62c5\u5fc3\u540c\u7c7b\u6d4b\u8bd5\u7684\u95ee\u9898\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5728\u6d4b\u8bd5\u4e4b\u524d\u544a\u8bc9\u7528\u6237\u8fd9\u662f\u4e00\u4e2a\u03b2\u73af\u5883\uff0c\u5e76\u4e14\u7ed9\u4ed6\u4eec\u9009\u62e9\u7684\u673a\u4f1a\uff0c\u7528\u6237\u5f80\u5f80\u4f1a\u53d8\u5f97\u66f4\u52a0\u5bbd\u5bb9\u3002\u53e6\u5916\uff0c\u4f60\u53ef\u4ee5\u660e\u786e\u8981\u6c42\u7528\u6237\u53cd\u9988\uff1a\u8bf7\u586b\u5199\u8fd9\u4e2a\u8868\u683c\uff0c\u628a\u4efb\u4f55\u53ef\u80fd\u51fa\u73b0\u7684\u9519\u8bef\u90fd\u5c55\u793a\u51fa\u6765\u3002\u8fd9\u53ef\u662f\u5176\u4ed6\u6d4b\u8bd5\u6240\u83b7\u53d6\u4e0d\u5230\u7684\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u4e00\u6d4b\u8bd5\u65b9\u6cd5\u4e5f\u8fd8\u662f\u6709\u4e00\u4e9b\u5c40\u9650\uff0c\u8fd9\u4e2a\u6d4b\u8bd5\u5de5\u5177\u5e76\u4e0d\u662f\u5bf9\u6240\u6709\u4eba\u90fd\u9002\u7528\uff0c\u4f46\u5982\u679c\u53ef\u4ee5\u7528\u8fd9\u4e00\u65b9\u6cd5\u6765\u505a\u6d4b\u8bd5\uff0c\u4f60\u5e94\u8be5\u5c1d\u8bd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2\u3001\u591a\u81c2\u8d4c\u535a\u673a\u6d4b\u8bd5\uff08Multi-armed bandit tests\uff09<\/strong><\/span><\/h4>\n<p>\u5982\u679c\u4f60\u4e4b\u524d\u5e76\u6ca1\u6709\u542c\u8fc7\u8fd9\u4e2a\u65b9\u6cd5\uff0c\u90a3\u4f60\u53ef\u80fd\u9700\u8981\u82b1\u8d39\u4e00\u70b9\u65f6\u95f4\u53bb\u7406\u89e3\u3002\u6452\u5f03\u4e4b\u524d\u7684\u7279\u5b9a\u9875\u9762\u76f8\u540c\u6d41\u91cf\u4e0b\u7684\u4e24\u4e2a\u6216\u591a\u4e2a\u4e0d\u540c\u7248\u672c\u95f4\u6d4b\u8bd5\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\uff0c\u63a5\u7eb3\u5404\u79cd\u5404\u6837\u7684\u6311\u6218\u8005\uff0c\u7136\u540e\u6311\u51fa\u6d41\u91cf\u6700\u591a\u7684\u90a3\u4e00\u4e2a\u8d62\u5bb6\u3002<\/p>\n<p>\u76f8\u5173\u9605\u8bfb\uff1a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.invisionapp.com\/blog\/how-netflix-does-ab-testing\/\" target=\"_blank\" rel=\"noopener\">Netflix \u662f\u5982\u4f55\u505aA\/B\u6d4b\u8bd5\u7684<\/a><\/strong><\/span><\/p>\n<p>\u8fd9\u4e00\u6d4b\u8bd5\u76f8\u5f53\u4e8e\u662f\u4e00\u4e2a\u66f4\u806a\u660e\u7684A\/B\u6d4b\u8bd5\u7248\u672c\u3002\u4f60\u4e0d\u9700\u8981\u6d6a\u8d39\u65f6\u95f4\u5728\u90a3\u4e9b\u4e0d\u8d77\u4f5c\u7528\u7684\u521b\u65b0\u70b9\uff0c\u800c\u662f\u628a\u7cbe\u529b\u653e\u5728\u6700\u6709\u6210\u5c31\u611f\u7684\u6311\u6218\u8005\u8eab\u4e0a\uff0c\u4f60\u7684\u5de5\u4f5c\u66f4\u9ad8\u6548\u4e86\uff0c\u540c\u65f6\uff0c\u4e5f\u9700\u8981\u66f4\u591a\u7684\u63a2\u7d22\u548c\u5b66\u4e60\u3002\u65e0\u9700\u51e0\u5468\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u4e00\u4e2a\u6700\u7ec8\u80dc\u51fa\u7684\u7248\u672c\u3002<\/p>\n<p>\u542c\u8d77\u6765\u8fd8\u4e0d\u9519\u662f\u5427\uff1f\u6ca1\u9519\u3002\u4e0d\u8fc7\u5b83\u6709\u4e00\u70b9\u7f3a\u9677\uff1a\u201c\u6280\u672f\u590d\u6742\u201d\u3002\u5f53\u7136\uff0c\u4e5f\u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u670d\u52a1\u6765\u8fd0\u884c\u6d4b\u8bd5\u673a\u5236\uff0c\u4f46\u662f\u8fd9\u4e00\u8fc7\u7a0b\u76f8\u5bf9\u6bd4\u8f83\u590d\u6742\u3002\u4f60\u9700\u8981\u4e00\u4e2a\u771f\u6b63\u61c2\u884c\u7684\u4eba\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u91cd\u8981\u7684\u662f\u8981\u7406\u89e3\u8fd9\u4e9b\u7c7b\u578b\u7684\u6d4b\u8bd5\u4e4b\u6240\u4ee5\u6709\u6548\u6216\u884c\u4e0d\u901a\u7684\u539f\u56e0\uff1a\u591a\u7248\u672c\u6d4b\u8bd5\u5e76\u4e0d\u662f\u5fc5\u7ecf\u4e4b\u8def\uff0c\u8fd9\u53ea\u5bf9\u4e8e\u4e0d\u540c\u7684\u6587\u7ae0\u6807\u9898\u6837\u5f0f\u548cCTA\uff08call to action\uff09\u6309\u94ae\u600e\u6837\u8bbe\u8ba1\u8fd9\u7c7b\u95ee\u9898\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3\u3001\u7528\u6237\u7814\u7a76<\/strong><\/span><\/h4>\n<p>\u5f88\u591a\u4eba\u8ba4\u4e3a\uff0c\u53ef\u7528\u6027\u6d4b\u8bd5\u4e0d\u80fd\u66ff\u4ee3A\/B\u6d4b\u8bd5\uff0c\u4f46\u5176\u5b9e\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u662f\u53ef\u4ee5\u7684\u3002<\/p>\n<p>\u6709\u6240\u533a\u522b\u7684\u662f\uff0c\u53ef\u7528\u6027\u6d4b\u8bd5\u4e0d\u662f\u901a\u8fc7\u5927\u91cf\u7684\u6d4b\u8bd5\uff0c\u7136\u540e\u57fa\u4e8e\u8bbe\u8ba1\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0c\u53ea\u662f\u5ef6\u4f38\u4e00\u4e0b\u7528\u6237\u7814\u7a76\u3002\u62db\u52df\u66f4\u591a\u7684\u7528\u6237\uff0c\u7136\u540e\u5faa\u5e8f\u6e10\u8fdb\u5730\u5f00\u5c55\u7814\u7a76\u3002\u4f60\u5f88\u96be\u76f4\u63a5\u5b9a\u4e49\u51fa\u54ea\u4e2a\u7248\u672c\u5728\u6280\u672f\u65b9\u9762\u66f4\u6709\u4f18\u52bf\uff0c\u4f46\u662f\u4f60\u80fd\u5f97\u5230\u9488\u5bf9\u6bcf\u4e2a\u7248\u672c\u66f4\u4e3a\u5177\u4f53\u7684\u53cd\u9988\u3002<\/p>\n<p>\u76f8\u5173\u9605\u8bfb\uff1a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.invisionapp.com\/blog\/app\/themes\/marketing-wptheme-invisionBlogV4\/redirect.php?redirect_url=http:\/\/www.invisionapp.com\/blog\/design-research\/\" target=\"_blank\" rel=\"noopener\">\u4e00\u4efd\u5173\u4e8e\u8bbe\u8ba1\u8c03\u7814\u7684\u5feb\u901f\u6307\u5f15<\/a><\/strong><\/span><\/p>\n<p>\u90a3\u4e48\uff0c\u53ef\u4ee5\u628a\u53ef\u7528\u6027\u6d4b\u8bd5\u7406\u89e3\u4e3a\u4e00\u4e2a\u7c7b\u4f3c\u7684\u66ff\u4ee3\u7269\u4e48\uff1f\u5176\u5b9e\u4e0d\u7136\uff0c\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u5f88\u591a\u65f6\u5019\uff0c\u6d4b\u8bd5\u53ef\u884c\u7684\u8bbe\u8ba1\u65b9\u6848\u4e0d\u4e00\u5b9a\u5728\u5b9e\u9645\u4f7f\u7528\u4e2d\u4e5f\u8868\u73b0\u826f\u597d\uff0c\u4f46\u5982\u679c\u4f60\u5e0c\u671b\u83b7\u5f97\u6bd4\u8f83\u6df1\u5165\u7684\u7528\u6237\u53cd\u9988\uff0c\u90a3\u8fd9\u4e5f\u4e0d\u5931\u4e3a\u4e00\u79cd\u53ef\u884c\u4e4b\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>4\u3001\u201c\u6295\u7968\u6253\u5206\u201d<\/strong><\/span><\/h4>\n<p>\u201c\u6295\u7968\u6253\u5206\u201d\u50cf\u662f\u7528\u6237\u6d4b\u8bd5\u7684\u4e00\u4e2a\u8fd1\u4eb2\uff0c\u5b83\u4e5f\u80fd\u7ed9\u4f60\u63d0\u4f9b\u4e00\u4e9b\u6709\u7528\u7684\u4fe1\u606f\u3002\u5f53\u7528\u6237\u60f3\u8981\u79bb\u5f00\u4f60\u7684\u65b0\u4f53\u9a8c\u7684\u65f6\u5019\uff0c\u7d27\u8ddf\u4e0a\u53bb\u8be2\u95ee\uff0c\u4f60\u559c\u6b22\u90a3\u4e00\u90e8\u5206\uff1f\u4e0d\u559c\u6b22\u54ea\u4e00\u90e8\u5206\uff1f\u4ece1\u523010\u6253\u5206\u7684\u8bdd\uff0c\u80fd\u6253\u51e0\u5206\uff1f<\/p>\n<p>\u663e\u7136\uff0c\u8fd9\u5b58\u5728\u4e00\u4e9b\u95ee\u9898\uff1a\u9009\u62e9\u504f\u597d\u4e5f\u53ef\u80fd\u610f\u5473\u7740\uff0c\u6301\u8d1f\u9762\u610f\u89c1\u7684\u4eba\u4f1a\u66f4\u613f\u610f\u7ad9\u51fa\u6765\u8bc4\u8bba\uff0c\u5f53\u7136\u8fd9\u4e5f\u662f\u4e0d\u79d1\u5b66\u7684\u3002<\/p>\n<p>\u4f46\u662f\u5982\u679c\u4f60\u628a\u5b83\u548c\u5176\u4ed6\u4e00\u4e9b\u65b9\u6cd5\u76f8\u7ed3\u5408\uff0c\u6bd4\u5982\u622a\u5c4f\u548c\u70ed\u70b9\u56fe\u7b49\uff0c\u5b83\u5c31\u53ef\u4ee5\u4e3a\u4f60\u7684\u4e0b\u4e00\u4e2a\u8bbe\u8ba1\u63d0\u4f9b\u6307\u5bfc\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-02.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-60205 size-full\" src=\"http:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-02.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-02.jpg 800w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-02-300x200.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2018\/08\/uxrenyi-255-02-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>\u56fe\u7247\u6765\u81eaInside Design: Weebly<\/em><\/p>\n<p>\u542c\u4e86\u8fd9\u4e48\u591a\u4e4b\u540e\uff0c\u662f\u4e0d\u662f\u89c9\u5f97A\/B\u6d4b\u8bd5\u597d\u50cf\u6ca1\u6709\u4ec0\u4e48\u7528\u6b66\u4e4b\u5730\u4e86\uff1f\u5f53\u7136\u4e0d\u662f\uff0c\u5f53\u4f60\u9700\u8981\u5bf9\u7f51\u70b9\u8bbe\u8ba1\u505a\u51fa\u91cd\u5927\u8c03\u6574\u65f6\uff0c\u5f53\u4f60\u9700\u8981\u53d8\u66f4\u4ef7\u683c\u7684\u65f6\u5019\uff0c\u8fd8\u6709\u5f53\u4f60\u60f3\u8981\u77e5\u9053\u4e00\u4e2a\u5fae\u5c0f\u7b49\u5177\u4f53\u7684\u8c03\u6574\u662f\u5982\u4f55\u5f71\u54cd\u8f6c\u5316\u7387\u7684\u65f6\u5019\uff0cA\/B\u6d4b\u8bd5\u8fd8\u662f\u5341\u5206\u6709\u6548\u7684\u3002<\/p>\n<p>\u4f60\u53ea\u662f\u9700\u8981\u66f4\u6709\u6d1e\u5bdf\u529b\u3001\u66f4\u679c\u65ad\u3001\u4e5f\u66f4\u4f1a\u6df1\u601d\u719f\u8651\u3002\u641e\u6e05\u695a\u4f60\u5728\u6d4b\u8bd5\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u6d4b\u8bd5\uff0c\u4ee5\u53ca\u4f60\u6d4b\u8bd5\u4e4b\u540e\u60f3\u8981\u5f97\u5230\u7684\u7ed3\u679c\u3002\u4e00\u65e6\u4f60\u6709\u4e86\u8fd9\u4e9b\u6982\u5ff5\uff0c\u4f60\u5c31\u53ef\u4ee5\u6311\u9009\u51fa\u6700\u80fd\u51c6\u786e\u6d4b\u91cf\u9884\u671f\u7ed3\u679c\u7684\u6d4b\u8bd5\u65b9\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4f5c\u8005\u4ecb\u7ecd\uff1a<\/strong><\/span><\/p>\n<p>Patrick Stafford\u662f\u4e00\u4f4d\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6587\u6848\u548c\u8bb0\u8005\uff0c\u66fe\u4f9b\u804c\u4e8eMyOB\u3001\u666e\u534e\u6c38\u9053\u548cPrivate Media\u7b49\uff0c\u4f5c\u54c1\u89c1\u8bf8\u4e8e\u6eda\u77f3\u3001\u5927\u897f\u6d0b\u3001Polygon\u548c Lifehacker\u7b49\u5a92\u4f53\u3002\u4ed6\u7684\u516c\u53f8Stafford Content\u4e3a\u6bd5\u9a6c\u5a01\u3001SelfWealth\u3001Data Republic \u7b49\u4f01\u4e1a\u670d\u52a1\u3002\u4ed6\u4e0d\u559c\u6b22\u5496\u5561\uff0c\u559c\u6b22\u7535\u5b50\u6e38\u620f\u548c\u9605\u8bfb\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"60197\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"2a299e76e7\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path d=\"M29.144 20.773c-.063-.13-4.227-8.67-11.44-2.59C7.63 28.795 28.94 43.256 29.143 43.394c.204-.138 21.513-14.6 11.44-25.213-7.214-6.08-11.377 2.46-11.44 2.59z\" class=\"heart\" fill=\"#AAB8C2\" \/><circle class=\"main-circ\" fill=\"#E2264D\" opacity=\"0\" cx=\"29.5\" cy=\"29.5\" r=\"1.5\" \/><g class=\"grp7\" opacity=\"0\" transform=\"translate(7 6)\"><circle class=\"oval1\" fill=\"#9CD8C3\" cx=\"2\" cy=\"6\" r=\"2\" \/><circle class=\"oval2\" fill=\"#8CE8C3\" cx=\"5\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp6\" opacity=\"0\" transform=\"translate(0 28)\"><circle class=\"oval1\" fill=\"#CC8EF5\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval2\" fill=\"#91D2FA\" cx=\"3\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp3\" opacity=\"0\" transform=\"translate(52 28)\"><circle class=\"oval2\" fill=\"#9CD8C3\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval1\" fill=\"#8CE8C3\" cx=\"4\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp2\" opacity=\"0\" transform=\"translate(44 6)\" fill=\"#CC8EF5\"><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 10 0)\" cx=\"5\" cy=\"6\" r=\"2\" \/><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp5\" opacity=\"0\" transform=\"translate(14 50)\" fill=\"#91D2FA\"><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 12 0)\" cx=\"6\" cy=\"5\" r=\"2\" \/><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp4\" opacity=\"0\" transform=\"translate(35 50)\" fill=\"#F48EA7\"><circle 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href=\"https:\/\/www.uxren.cn\/?p=60174\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\uff1a\u6570\u636e\u81c6\u6d4b\u4e0d\u5982\u7528\u6237\u89c2\u5bdf<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=60139\" target=\"_blank\" rel=\"noopener\">\u5e73\u9762\u8bbe\u8ba1\u768410\u4e2a\u57fa\u672c\u539f\u5219<\/a><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=60058\" target=\"_blank\" rel=\"noopener noreferrer\">\u5168\u740312\u540d\u8d44\u6df1\u8bbe\u8ba1\u5e08\u7684\u5931\u8d25\u8bbe\u8ba1\u6848\u4f8b\u548c\u7ecf\u9a8c\u4e4b\u8c08<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #666666;\"><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?p=60054\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u8bbf\u8c08\u7684\u6700\u5927\u9519\u8bef\uff1a\u628a\u89c2\u70b9\u5f53\u6210\u4e8b\u5b9e<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #666666;\"><strong><a style=\"color: #666666;\" href=\"https:\/\/www.uxren.cn\/?tag=uxrenyi\" target=\"_blank\" rel=\"noopener noreferrer\">\u5168\u90e8250+\u7bc7\u8bd1\u6587&gt;&gt;<\/a><\/strong><\/span><\/h5>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\">\u7533\u8bf7\u52a0\u5165UXRen\u7ffb\u8bd1\u7ec4&gt;&gt;<\/a><\/span><\/h5>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignnone wp-image-44581\" src=\"http:\/\/www.uxren.cn\/wp-content\/uploads\/2016\/09\/uxren-fanyizu-00.jpg\" alt=\"uxren-fanyizu-00\" width=\"120\" height=\"114\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u7ffb\u8bd1\uff1a<span style=\"color: #3366ff;\"><strong>Lily Zhou\uff08\u5468\u6539\u4e3d\uff09 <\/strong><\/span>\u5ba1\u6821\uff1a<span style=\"color: #3366ff;\"><strong> June<\/strong><\/span><\/p>\n<p>\u4f5c\u8005\uff1aPatrick Stafford<\/p>\n<p>\u539f\u6587\u6807\u9898\uff1a\u300aLet\u2019s go of the A\/B test\u300b<\/p>\n<p>\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/www.invisionapp.com\/blog\/let-go-a-b-testing<\/p>\n<p>\u53d1\u5e03\u65e5\u671f\uff1aJune 29, 2018<\/p>\n<p>\u7248\u6743\u58f0\u660e\uff1a<\/p>\n<ul>\n<li>\u672c\u6587\u7248\u6743\u5f52\uff1a<strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\">UXRen\u7ffb\u8bd1\u7ec4<\/a><\/span><\/strong> \u6240\u6709\uff1b<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5fae\u4fe1\u516c\u4f17\u53f7\u8f6c\u8f7d\u8bf4\u660e\uff1a<\/strong><\/span><br \/>\n1\uff09\u7531\u4e8e\u8fd1\u671f\u5fae\u4fe1\u5ba1\u7406\u4e25\u683c\uff0c\u82e5\u662f\u8be5\u6587\u7ae0\u672a\u5728UXRen\u516c\u4f17\u53f7\u4e0a\u9996\u53d1\uff0c\u8bf7\u4e0d\u8981\u8f6c\u8f7d\uff1b<br \/>\n2\uff09\u516c\u4f17\u53f7\u8f6c\u8f7d\u65f6\uff0c\u8bf7\u5728\u6587\u7ae0\u5e95\u90e8\u8d34\u4e0aUXRen\u516c\u4f17\u53f7\u4e8c\u7ef4\u7801\u3002<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u7f51\u7ad9\u8f6c\u8f7d\u8bf4\u660e\uff1a<\/strong><\/span><br \/>\n1\uff09\u6587\u7ae0\u6807\u9898\u5fc5\u987b\u4fdd\u7559\u201c<span style=\"color: #3366ff;\"><strong>UXRen\u8bd1<\/strong><\/span>\u201d\u5b57\u6837\uff1b<br \/>\n2\uff09\u8f6c\u8f7d\u6587\u4e2d\u5fc5\u987b\u4fdd\u7559\uff1a\u201cUXRen\u7ffb\u8bd1\u7ec4\u201d\u3001\u201c\u4f5c\u8005\u201d\u3001\u201c\u8bd1\u8005\u201d\u53ca\u201c\u5ba1\u6821\u8005\u201d\u4fe1\u606f\uff1b<br \/>\n3\uff09\u8f6c\u8f7d\u6587\u672b\u5fc5\u987b\u4fdd\u7559\u672c\u8bd1\u6587\u7f51\u9875\u94fe\u63a5\u5730\u5740\uff1b<\/li>\n<li>\u5982\u672a\u9075\u7167\u4e0a\u8ff0\u89c4\u5219\u8f6c\u8f7d\uff0c\u89c6\u4e3a\u4fb5\u6743\uff0cUXRen\u793e\u533a\u4fdd\u7559\u968f\u65f6\u8ffd\u8d23\u7684\u6743\u5229\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A\/B\u6d4b\u8bd5\u9700\u8981\u670d\u52a1\u4e8e\u6700\u7ec8\u7684\u8bbe\u8ba1\u65b9\u6848\uff0c\u5982\u679c\u4e0d\u80fd\u7075\u6d3b\u53d8\u901a\uff0c\u6240\u8c13\u6d4b\u8bd5\u771f\u7684\u53ea\u662f\u56fa\u6709\u8ba4\u77e5\u52a0\u56fa\u548c\u201c\u504f\u89c1\u6d4b\u8bd5\u201d\u3002<\/p>\n","protected":false},"author":1,"featured_media":60207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,49],"tags":[1175,3722,2404,3826,3827,3828,2596],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/60197"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60197"}],"version-history":[{"count":5,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/60197\/revisions"}],"predecessor-version":[{"id":74158,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/60197\/revisions\/74158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/60207"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}