{"id":61506,"date":"2019-02-27T17:12:02","date_gmt":"2019-02-27T09:12:02","guid":{"rendered":"http:\/\/uxren.cn\/?p=61506"},"modified":"2019-04-08T17:32:26","modified_gmt":"2019-04-08T09:32:26","slug":"%e3%80%90%e7%ac%94%e8%ae%b0%e3%80%91%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e7%a0%94%e7%a9%b6%e7%9a%84%e4%bd%93%e4%b8%8e%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=61506","title":{"rendered":"\u3010\u7b14\u8bb0\u3011\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7684\u4f53\u4e0e\u7528"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00-1024x606.png\" alt=\"\" class=\"wp-image-61513\" width=\"747\" height=\"441\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00-1024x606.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00-300x178.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00-768x454.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-00.png 1379w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\">2019\u5e742\u670823\u65e5\uff0cUXRen\u5317\u4eac\u5206\u8235\u4e3e\u529e\u4e86\u300a\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7684\u4f53\u4e0e\u7528\u300b\u7684\u6c99\u9f99\u5206\u4eab\uff0c\u672c\u6587\u57fa\u4e8e\u5609\u5bbe<strong>\u5218\u9896\u535a\u58eb\uff08\u5fae\u8f6f\u8d44\u6df1\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5458\uff0c18\u5e74UX\u4ece\u4e1a\u7ecf\u9a8c\uff09<\/strong>\u7684\u73b0\u573a\u5206\u4eab\u603b\u7ed3\u800c\u6210\u3002\u8bb0\u5f55\u8005\uff1a\u738b\u4e9a\u6960Allison\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u5f88\u8363\u5e78\u548c\u5927\u5bb6\u5206\u4eab\u4e00\u6b21\uff0c\u5e0c\u671b\u548c\u5927\u5bb6\u6709\u4e00\u4e9b\u4e92\u52a8\uff0c\u5927\u5bb6\u6709\u4ec0\u4e48\u95ee\u9898\uff0c\u6216\u8005\u89c9\u5f97\u8ddf\u6211\u7684\u7406\u89e3\u4e0d\u592a\u4e00\u6837\u90fd\u5f88\u6b63\u5e38\uff0c\u6211\u4e0d\u53ef\u80fd\u9762\u9762\u4ff1\u5230\uff0c\u4e2d\u95f4\u968f\u65f6\u90fd\u53ef\u4ee5\u6253\u65ad\u6211\uff0c\u6211\u4eec\u53ef\u4ee5\u591a\u4ea4\u6d41\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u6211\u4f1a\u603b\u7ed3\u4e00\u4e0b\u6211\u7684\u7ecf\u9a8c\uff0c\u53ef\u80fd\u6211\u4f1a\u6bd4\u8f83\u504f\u91cd\u4e8e\u7406\u8bba\u65b9\u9762\uff0c\u6211\u628a\u7406\u8bba\u653e\u5728\u524d\u9762\uff0c\u5c31\u662f\u5e0c\u671b\u5927\u5bb6\uff0c\u5982\u679c\u540e\u9762\u6709\u5f88\u597d\u7684\u5e73\u53f0\u53bb\u505a\u5404\u79cd\u5c1d\u8bd5\uff0c\u6211\u76f8\u4fe1\u4e86\u89e3\u8fd9\u4e9b\u4e1c\u897f\u53ef\u80fd\u5bf9\u4e8e\u5927\u5bb6\u7684\u5b9e\u8df5\u6709\u66f4\u5927\u7684\u4fc3\u8fdb\uff0c\u8fd9\u662f\u6211\u7684\u51fa\u53d1\u70b9\u3002<\/p>\n\n\n\n<p>\u6211\u4e3b\u8981\u4f1a\u8bb2\u51e0\u4e2a\u90e8\u5206\uff0c\u4e00\u4e2a\u90e8\u5206\u5c31\u662f\uff0c\u7528\u6237\u4f53\u9a8c\u91cc\u9762\u6211\u8ba4\u4e3a\u633a\u57fa\u672c\u7684\u4e00\u4e9b\u6982\u5ff5\uff0c\u53e6\u5916\u4e00\u5757\u5c31\u662f\u6211\u8ba4\u4e3a\u7684\u4e00\u4e9b\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u4e9b\u65b9\u6cd5\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u4e00\u9875\u7eb8\u7684ppt\uff0c\u5927\u6982\u662f\u8bb2\u65b9\u6cd5\u7684\u5168\u666f\u3002\u7136\u540e\u7b2c\u4e09\u90e8\u5206\u6211\u4f1a\u628a\u6211\u7684\u7ecf\u9a8c\u4e32\u8d77\u6765\u8ddf\u5927\u5bb6\u8bf4\u4e00\u4e9b\uff0c\u7528\u6237\u4f53\u9a8c\u4ece\u7814\u7a76\u76ee\u7684\u7684\u89d2\u5ea6\u6765\u8bb2\uff0c\u53ef\u80fd\u5206\u54ea\u51e0\u4e2a\u7c7b\u578b\uff0c\u4ed6\u4eec\u5404\u6709\u4ec0\u4e48\u4fa7\u91cd\u70b9\uff0c\u518d\u4ece\u65b9\u6cd5\u5b66\u548c\u65b9\u6cd5\u8bba\u4e0a\u9762\u6709\u4ec0\u4e48\u6837\u7684\u4e00\u4e9b\u7279\u70b9\uff0c\u91cc\u9762\u7a7f\u63d2\u4e00\u70b9\u4f8b\u5b50\u3002<\/p>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color\">UXRen<\/p>\n\n\n\n<h2><strong>1\u3001\u57fa\u672c\u6982\u5ff5<\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u8fd9\u662fISO\u7684\u4e00\u4e2a\u76f8\u5bf9\u6807\u51c6\u5316\u7684\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u5b9a\u4e49\uff0c\u8fd9\u91cc\u9762\u5176\u5b9e\u8fd8\u662f\u6bd4\u8f83\u7b3c\u7edf\u7684\u4e00\u4e2a\u5b9a\u4e49\u3002\u7528\u6237\u4f53\u9a8c\u662f\u4e00\u79cd Persons perception and the responses that result <strong>from<\/strong> the use or anticipated use of\nproduct system or service, \u4f46\u8fd9\u4e2a\u6982\u5ff5\u5176\u5b9e\u53c8\u662f\u975e\u5e38\u6d53\u7f29\uff0c\u7cbe\u534e\u7684\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8bb2\u7528\u6237\u4f53\u9a8c\u7684\u6982\u5ff5\u7684\u65f6\u5019\u8bb2person\uff0c\u4ed6\u6ca1\u6709\u8bb2a user\uff0c\u5f85\u4f1a\u6211\u53ef\u80fd\u4f1a\u8bb2\u5230\uff0cuser\u548cperson\u5bf9\u6211\u4eec\u7528\u6237\u4f53\u9a8c\u6765\u8bb2\u610f\u5473\u7740\u4ec0\u4e48\u3002\u8fd9\u4e2a\u53ef\u80fd\u662f\u5927\u5bb6\u9700\u8981\u53bb\u8003\u8651\u7684\u4e00\u4e2a\u70b9\uff0c\u4e00\u4e2a\u7528\u6237\u548c\u4e00\u4e2a\u4eba\u5230\u5e95\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f<\/p>\n\n\n\n<p>Perceptions and the\nresponses (\u77e5\u89c9\u548c\u53cd\u5e94)\u3002\u77e5\u89c9\u5176\u5b9e\u5728\u5fc3\u7406\u5b66\u91cc\u9762\u662f\u4e2a\u5f88\u4e13\u4e1a\u7684\u8bcd\u3002\u77e5\u89c9\u548c\u611f\u89c9\u6709\u5f88\u5927\u7684\u533a\u522b\uff0c\u5728\u5fc3\u7406\u5b66\u91cc\uff0c\u611f\u89c9\u662f\u4e00\u4e2a\u5b8c\u5168\u81ea\u4e0b\u800c\u4e0a\uff08bottom up\uff09\u7684\u8fc7\u7a0b\uff0c\u4f46\u77e5\u89c9\u662f\u4e00\u4e2a\u53c8\u6709\u81ea\u4e0b\u800c\u4e0a\uff08bottom up\uff09\u53c8\u6709\u81ea\u4e0a\u800c\u4e0b\u7684\uff08top down\uff09\u7684\u8fc7\u7a0b\u3002\u5b9e\u9645\u4e0a\uff0c\u4eba\u5728\u77e5\u89c9\u7684\u8fc7\u7a0b\u4e2d\u4f1a\u6709\u81ea\u5df1\u7684\u7406\u89e3\u8986\u76d6\u5728\u4e0a\u9762\uff0c\u4f46\u540c\u65f6\u4e5f\u4f1a\u4ece\u8fc7\u7a0b\u91cc\u9762\u6536\u5230\u4e00\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0cuse \u4f7f\u7528 or anticipated use\u4f7f\u7528\u9884\u671f\u3002\u4f7f\u7528\u5f53\u7136\u4f1a\u5e26\u6765\u5f88\u591a\u7684\u611f\u53d7\u548c\u77e5\u89c9\u548c\u53cd\u9988\uff0c\u4f46\u540c\u65f6\u6709\u53ef\u80fd\u662f\u4e00\u4e2a\u4f7f\u7528\u9884\u671f\uff0c\u610f\u5473\u7740\uff0c\u6709\u53ef\u80fd\u6211\u8fd8\u6ca1\u6709\u5f00\u59cb\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f46\u662f\u6211\u4eec\u5728\u67d0\u4e9b\u70b9\u4e0a\u5df2\u7ecf\u6709\u53ef\u4ee5\u4ea4\u6d41\u7684\u63a5\u89e6\u70b9\uff08touch point\uff09\u4e86\uff0c\u90a3\u8fd9\u4e9btouch point\u5176\u5b9e\u90fd\u5e94\u8be5\u662f\u7528\u6237\u4f53\u9a8c\u5e94\u8be5\u6db5\u76d6\u7684\u8303\u7574\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u548c\u4ec0\u4e48\u6837\u7684\u4e1c\u897f\u63a5\u89e6\u7684\u65f6\u5019\u4f1a\u4ea7\u751f\u8fd9\u79cd\u4f53\u9a8c\uff0c\u53ef\u80fd\u662f\u4e00\u4e2a\u5177\u8c61\u7684\u3001\u5b9e\u7269\u7684\u4ea7\u54c1\uff0c\u6709\u53ef\u80fd\u662f\u4e00\u4e2a\u7cfb\u7edf\uff0c\u53ef\u80fd\u662f\u8ba1\u7b97\u673a\u6216\u8005\u673a\u68b0\u7684\u4e00\u4e9b\u7cfb\u7edf\uff0c\u800c\u4e14\u8fd8\u6709\u53ef\u80fd\u662f\u4e00\u79cd\u670d\u52a1\u3002<\/p>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color\">\n\nUXRen\n\n<\/p>\n\n\n\n<h2><strong>2\u3001\u65b9\u6cd5\u8bba\uff08\u7814\u7a76\u601d\u8def\uff09<\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u505a\u7528\u6237\u4f53\u9a8c\u7814\u7a76\uff0c\u56e0\u4e3a\u6211\u4eec\u6709\u4e86\u4ee5\u4eba\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\uff08Human-Centered Design\uff09\u8fd9\u4e2a\u6d41\u7a0b\u3002\u5728\u5f88\u65e9\u4e4b\u524d\uff0c\u6280\u672f\u5f00\u53d1\u548c\u8f6f\u4ef6\u5f00\u53d1\u7684\u6d41\u7a0b\u4e2d\u6ca1\u6709\u8003\u8651\u5230\u4e3a\u7528\u6237\u548c\u4eba\u505a\u8bbe\u8ba1\uff0c\u4ed6\u4eec\u5f88\u591a\u65f6\u5019\u90fd\u662f\u4ece\u6280\u672f\u7684\u89d2\u5ea6\u51fa\u53d1\u505a\u4e1c\u897f\u3002<\/p>\n\n\n\n<ul><li>\u7b2c\u4e00\u6b65\uff0cunderstand user context\uff0c\u8fd9\u4e2a\u73af\u8282\u6211\u4eec\u8981\u505a\u5f88\u591a\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u3002<\/li><li>\u7b2c\u4e8c\u6b65\uff0cspecify user requirements, \u8fd9\u4e00\u6b65\u548c\u4e0a\u4e00\u6b65\u7684\u533a\u522b\u662f\u9700\u8981\u66f4\u597d\u7684\u548c\u4ea7\u54c1\u6302\u94a9\uff0c\u505a\u7814\u7a76\u7684\u7ed3\u679c\u8f93\u51fa\u8981\u548c\u4ea7\u54c1\u94fe\u63a5\u5728\u4e00\u8d77\u3002<\/li><li>\u7b2c\u4e09\u6b65\uff0cproduce design solutions\uff0c\u505a\u8bbe\u8ba1\u6ee1\u8db3\u7b2c\u4e8c\u6b65\u91cc\u7684\u9700\u6c42\u3002<\/li><li>\u7b2c\u56db\u6b65\uff0cevaluate it\u7528\u6237\u8bc4\u6d4b\u3002\u77e5\u9053\u4ea7\u54c1\u80fd\u6ee1\u8db3\u6211\u4eec\u524d\u671f\u7684\u9700\u6c42\uff0c\u624d\u80fd\u53d1\u5e03\u3002\u8fd9\u662f\u4e00\u4e2a\u8fed\u4ee3\u7684\u8fc7\u7a0b\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u89c9\u5f97\u7528\u6237\u4f53\u9a8c\u8fd8\u6709\u4e24\u4e2a\u7279\u522b\u91cd\u8981\u7684\u5c5e\u6027\u9700\u8981\u8bb2\u6e05\u695a\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\uff0c\u7528\u6237\u4f53\u9a8c\u4e0d\u662f\u9759\u6001\u7684\uff0c\u5b83\u6d89\u53ca\u5230\u6211\u4eec\u548c\u4ea7\u54c1\u3001\u7cfb\u7edf\u3001\u670d\u52a1\u4ea4\u6d41\u7684\u5404\u4e2a\u73af\u8282\u7684\u63a5\u89e6\u70b9\u3002<\/strong><\/p>\n\n\n\n<p>\u5b83\u662f\u6d41\u52a8\u7684\uff0c\u6709\u751f\u547d\u5468\u671f\u7684\u3002\u6240\u4ee5\u5728\u505a\u7814\u7a76\u7684\u65f6\u5019\u4e5f\u8981\u7406\u6e05\u695a\u7814\u7a76\u6240\u8981\u9488\u5bf9\u7684\u63a5\u89e6\u70b9\u4ee5\u53ca\u4ea7\u54c1\u5468\u671f\uff0c\u6216\u8005\u5728\u4ea7\u54c1\u4f7f\u7528\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u6700\u5173\u6ce8\u54ea\u4e9b\u5173\u952e\u70b9\u3002 <\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u7528\u6237\u4f53\u9a8c\u662f\u5c42\u7ea7\u6027\u7684\u3002\u5e76\u4e0d\u662f\u8bf4\u627e\u5230\u4e00\u4e2a\u70b9\uff0c\u5c31\u80fd\u8986\u76d6\u7528\u6237\u4f53\u9a8c\u7684\u6240\u6709\u65b9\u9762\u3002<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\uff0cKano\u6a21\u578b\u91cc\u63d0\u5230\u4ea7\u54c1\u529f\u80fd\u662f\u5206\u4e0d\u540c\u79cd\u7c7b\u7684\uff0c\u6709\u7684\u662f\u5fc5\u987b\u6709\uff08must to have\uff09\uff0c\u6709\u7684\u662f\u4e0d\u5fc5\u8981\u4f46\u662f\u6709\u4e86\u66f4\u597d\u7684\uff08nice to have\uff09\u3002\u8fd9\u4e2a\u4e5f\u662f\u7814\u7a76\u7684\u65f6\u5019\u5f88\u5173\u952e\u7684\u70b9\u3002\u9700\u8981\u4e86\u89e3\u4f60\u6240\u8981\u7814\u7a76\u7684\u76ee\u6807\u5c5e\u4e8e\u4ea7\u54c1\u7684\u54ea\u4e9b\u529f\u80fd\uff0c\u7275\u6d89\u5230\u7528\u6237\u4f53\u9a8c\u54ea\u4e9b\u5c42\u9762\u3002Utility\u4e5f\u5373\u529f\u80fd\u548cusability\u4e5f\u5373\u53ef\u7528\u6027\u662f\u57fa\u672c\u7684\u3002\u5982\u679c\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u8fd9\u4e24\u70b9\u4e0d\u6ee1\u610f\uff0c\u4f1a\u5f88\u5bb9\u6613\u653e\u5f03\u4f7f\u7528\u8be5\u4ea7\u54c1\uff1b\u793e\u4f1a\u4ef7\u503c\u548c\u6109\u60a6\u6027\u662f\u66f4\u9ad8\u5c42\u9762\u7684\uff0c\u5728\u6ee1\u8db3\u529f\u80fd\u6027\u548c\u53ef\u7528\u6027\u57fa\u7840\u4e0a\uff0c\u5982\u679c\u7528\u6237\u5bf9\u793e\u4f1a\u4ef7\u503c\u548c\u6109\u60a6\u6027\u66f4\u6ee1\u610f\uff0c\u5176\u5bf9\u8be5\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\u4e5f\u4f1a\u8d8a\u9ad8\uff0c\u4ea7\u54c1\u5bf9\u4e8e\u7528\u6237\u53c8\u66f4\u597d\u7684\u7c98\u6027\u3002\u8981\u5728\u5404\u4e2a\u5c42\u9762\u4e0a\u90fd\u8fbe\u5230\u597d\u7684\u7528\u6237\u4f53\u9a8c\u9700\u8981\u4ed8\u51fa\u5f88\u591a\u52aa\u529b\uff0c\u57fa\u672c\u4e0a\u9ad8\u5904\u4e0d\u80dc\u5bd2\uff0c\u8d8a\u9ad8\u7ea7\u522b\u7684\u4f53\u9a8c\u63d0\u5347\u9700\u8981\u4ed8\u51fa\u7684\u52aa\u529b\u8d8a\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-01.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"787\" height=\"441\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-01.png\" alt=\"\" class=\"wp-image-61507\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-01.png 787w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-01-300x168.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-01-768x430.png 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/figure>\n\n\n\n<p>\u6700\u91cd\u8981\u7684\u7559\u4f4f\u7528\u6237\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u5c31\u53ef\u4ee5\u66f4\u591a\u7684\u7528\u6237\u6570\u636e\uff0c\u53ef\u4ee5\u66f4\u597d\u7684\u8fed\u4ee3\u4ea7\u54c1\uff0c\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u3002\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u5b9e\u9645\u4e0a\u6709\u5f88\u591a\u7684\u9009\u62e9\uff0c\u6240\u4ee5\u73b0\u5728\u7559\u4f4f\u7528\u6237\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u3002<\/p>\n\n\n\n<p style=\"color:#fafafa\" class=\"has-text-color\">UXRen<\/p>\n\n\n\n<h2><strong>3\u3001\u7814\u7a76\u7684\u89d2\u5ea6\u548c\u8bef\u533a<\/strong><\/h2>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u6bcf\u4e2a\u4eba\u90fd\u6709\u81ea\u5df1\u7684\u7acb\u8db3\u70b9\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u5f88\u591a\u5b66\u79d1\u90fd\u6709\u505a\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7684\u540c\u884c\u51fa\u73b0\uff0c\u6bd4\u5982\u5fc3\u7406\u5b66\uff0c\u793e\u4f1a\u5b66\uff0c\u4eba\u7c7b\u5b66\uff0c\u5e02\u573a\u7814\u7a76\uff0c\u8fd8\u6709\u4f20\u64ad\u5b66\u3002\u5927\u5bb6\u7684\u7acb\u8db3\u70b9\u53ef\u80fd\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u662f\u76ee\u6807\u90fd\u662f\u76f8\u4f3c\u7684\uff0c\u90fd\u662f\u56f4\u7ed5\u7528\u6237\u4f53\u9a8c\u5f00\u5c55\u5de5\u4f5c\u3002\u8fd9\u4e48\u591a\u5e74\u4e0b\u6765\uff0c\u4ea7\u54c1\u6ca1\u6709\u5e26\u6765\u4ec0\u4e48\u5f88\u5927\u6311\u6218\uff0c\u53cd\u5012\u662f\u7814\u7a76\u5bf9\u8c61\u91cc\u9762\u7684\u201c\u4eba\u201d\uff0c\u53d1\u73b0\u6c34\u5f88\u6df1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-02.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"786\" height=\"443\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-02.png\" alt=\"\" class=\"wp-image-61508\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-02.png 786w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-02-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-02-768x433.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/a><\/figure>\n\n\n\n<p>\u524d\u9762\u63d0\u5230\uff0c\u7528\u6237\u4f53\u9a8c\u7684\u5b9a\u4e49\u91cc\u9762\u63d0\u5230\u4e86\u4eba\uff08person\uff09\u800c\u4e0d\u662f\u7528\u6237\uff08user\uff09\uff0c\u5f53person\u5f00\u59cb\u4e0e\u4ea7\u54c1\u6709\u63a5\u89e6\u70b9\u51fa\u73b0\u65f6\u624d\u4f1a\u662fuser\u3002\u4f46\u662f\u7acb\u8db3\u70b9\u8fd8\u662fperson\u3002\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5e94\u8be5\u7acb\u8db3\u4e8e\u4eba\u7684\u8ba4\u8bc6\u53bb\u53d1\u73b0\u89e3\u91ca\u7528\u6237\u7684\u884c\u4e3a\u6001\u5ea6\u3002\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u6837\u7684\u7528\u6237\u884c\u4e3a\uff0c\u7528\u6237\u884c\u4e3a\u80cc\u540e\u7684\u903b\u8f91\u548c\u52a8\u673a\u662f\u4ec0\u4e48\uff1f\u4e86\u89e3\u7528\u6237\u7684\u6001\u5ea6\uff0c\u884c\u4e3a\uff0c\u9700\u6c42\uff0c\u548c\u52a8\u673a\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u7684\u7814\u7a76\u8005\u7684\u8bef\u533a\uff1a <\/p>\n\n\n\n<ol><li>\u91cd\u590d\u7528\u6237\u7684\u8bdd\uff0c\u6ca1\u6709\u81ea\u5df1\u7684\u7406\u89e3\u548c\u52a0\u5de5\u3002\u627e\u5230\u7528\u6237\u6ca1\u6709\u8bf4\u51fa\u7684\u9700\u6c42\u662f\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7684\u57fa\u672c\u76ee\u6807\u3002 <br \/>Just echoing what users said in research report, no analysis no attitude no action point highlighted .<\/li><li>\u57fa\u672c\u6982\u5ff5\u4e0d\u6e05\u695a\uff0c\u4e0d\u77e5\u9053\u56f4\u7ed5\u7814\u7a76\u76ee\u7684\u9700\u8981\u6536\u96c6\u7684\u6570\u636e\u662f\u4ec0\u4e48\u7c7b\u578b\u7684\u6570\u636e\uff08\u540d\u79f0\u3001\u987a\u5e8f\u3001\u7b49\u8ddd\u8fd8\u662f\u7b49\u6bd4\u6570\u636e\uff09\uff0c\u4e0d\u719f\u6089\u76f8\u5173\u7406\u8bba\u3002\u7814\u7a76\u7ed3\u679c\u51fa\u6765\u4e86\uff0c\u6ca1\u6709\u76f8\u5e94\u7684\u89e3\u8bfb\uff0c\u89e3\u91ca\u7684\u80fd\u529b\u3002\u80fd\u7ed9\u51fa\u4ea7\u54c1\u9700\u8981\u89e3\u51b3\u7684\u91cd\u8981\u95ee\u9898\u662f\u975e\u5e38\u5fc5\u8981\u7684\u3002 <br \/>Just staying with the users, not able to explain results with proper theories in different&nbsp; disciplines.<\/li><li>\u7814\u7a76\u53ea\u8986\u76d6\u4e86\u7528\u6237\uff0c\u6ca1\u8986\u76d6\u5230\u4ea7\u54c1\u3002\u7814\u7a76\u5f00\u59cb\u4e4b\u524d\u60f3\u60f3\u7814\u7a76\u8303\u7574\u7684\u90a3\u4e2a\u5706\u5f62\u3002 <br \/>Insights just cover users but not products, just attitudes not behaviors, just phenomena not motivations.<\/li><li>\u7528\u6237\u7814\u7a76\u4ec5\u4ec5\u505c\u7559\u5728\u8bbe\u8ba1\u5c42\u9762\u4e0a\u3002  <br \/>Logical induction and deduction reasoning with data are essential for persuasive insights.<\/li><\/ol>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color\">UXRen<\/p>\n\n\n\n<h2 id=\"mce_63\"><strong>4\u3001\u7814\u7a76\u7c7b\u578b<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"786\" height=\"443\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-03.png\" alt=\"\" class=\"wp-image-61509\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-03.png 786w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-03-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/uxren-offline-bj-20190223-biji-liuying-03-768x433.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p>\u533a\u5206\u548c\u6982\u62ec\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7684\u65b9\u6cd5\u4e3b\u8981\u4f9d\u8d563\u4e2a\u91cd\u8981\u7684\u7ef4\u5ea6\uff1a\u884c\u4e3a\u8fd8\u662f\u6001\u5ea6\u3001\u5b9a\u6027\u8fd8\u662f\u5b9a\u91cf\uff0c\u6db5\u76d6\u7528\u6237\u60c5\u5883\u8fd8\u662f\u53bb\u7528\u6237\u60c5\u5883\u3002\u7528\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u53ef\u4ee5\u4e3a\u4efb\u4f55\u65b9\u6cd5\u627e\u4e00\u4e2a\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h4><strong>\u4ee5\u7814\u7a76\u76ee\u7684\u5212\u5206\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u7c7b\u578b\uff1a<\/strong><\/h4>\n\n\n\n<p><strong>4.1 \u73b0\u8c61\u5b66\u3001\u6c11\u65cf\u5fd7\u548c\u624e\u6839\u7406\u8bba\u4e3a\u4ee3\u8868\u7684\u5b9a\u6027\u7814\u7a76<\/strong><\/p>\n\n\n\n<p>\u4f18\u70b9\uff1a\u771f\u5b9e\u53cd\u5e94\u7528\u6237\u4f53\u9a8c\uff0c\u4e86\u89e3\u4e3a\u4ec0\u4e48<\/p>\n\n\n\n<p>\u4e4b\u524d\u505a\u4e00\u4e2a\u57ce\u5e02\u8001\u5e74\u4eba\u7684\u7814\u7a76\uff0c\u4f7f\u7528\u4e86\u6c11\u65cf\u5fd7\u7684\u7b80\u5355\u7248\uff0c\u60c5\u5883\u5316\u8bbf\u8c08\u7684\u65b9\u6cd5\uff0c\u901a\u8fc7\u5206\u6790\u6570\u636e\u63d0\u4f9b\u4e86\u56db\u4e2d\u57ce\u5e02\u8001\u5e74\u4eba\u7684persona\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u53d1\u73b0\u5f71\u54cd\u8001\u5e74\u4eba\u751f\u6d3b\u8d28\u91cf\u7684\u6700\u91cd\u8981\u7684\u4e24\u4e2a\u56e0\u7d20\u6709\u4e24\u4e2a\uff1a\u793e\u4ea4\u6d3b\u8dc3\u6027\u4ee5\u53ca\u5065\u5eb7\u72b6\u51b5\u3002\u7528\u8fd9\u4e24\u4e2a\u7ef4\u5ea6\u53ef\u4ee5\u628a\u8001\u5e74\u4eba\u6db5\u76d6\u5e76\u533a\u5206\u51fa\u6765\u3002<\/p>\n\n\n\n<ul><li>\u7fa4\u4f531\u2014\u2014\u5148\u8fdb\u8001\u4eba\uff1a\u867d\u7136\u9000\u4f11\u4e86\uff0c\u4f46\u662f\u8fd8\u5728\u5de5\u4f5c\uff0c\u6bd4\u5982\u8fd4\u8058\u7684\u533b\u751f\uff0c\u6216\u8005\u81ea\u5df1\u5f00\u4e86\u4e00\u4e9b\u5c0f\u516c\u53f8<\/li><li>\u7fa4\u4f532\u2014\u2014\u5feb\u4e50\u8001\u4eba\uff0c\u9000\u4f11\u4e0d\u5de5\u4f5c\uff0c\u548c\u665a\u8f88\u4f4f\u5728\u4e00\u8d77\uff0c\u5e2e\u52a9\u7167\u987e\u5c0f\u5b69<\/li><li>\u7fa4\u4f533\u2014\u2014\u5b64\u72ec\u8001\u4eba\uff0c\u4e27\u5076\uff0c\u5bb6\u91cc\u6742\u4e71\uff0c\u5f88\u591a\u6709\u6162\u75c5\uff0c\u751f\u6d3b\u8d28\u91cf\u5dee\u3002<\/li><li>\u7fa4\u4f534\u2014\u2014\u53d7\u9650\u8001\u4eba\uff0c\u6709\u8eab\u4f53\u548c\u7cbe\u795e\u4e0a\u7684\u72b6\u51b5\uff0c\u9700\u8981\u4e00\u592924\u5c0f\u65f6\u7684\u7167\u62a4\u3002<\/li><\/ul>\n\n\n\n<p><strong>4.2 \u4e3a\u65b0\u6280\u672f\u65b0\u529f\u80fd\u627e\u5230\u5408\u7406\u6709\u6548\u7684\u4f7f\u7528\u6a21\u5f0f\u548c\u573a\u666f\uff1a\u63a8\u8350RITE\u7684\u65b9\u6cd5\u3002<\/strong><\/p>\n\n\n\n<p><strong>4.3 \u6280\u672f\u91c7\u7eb3\u7814\u7a76\uff0c\u901a\u5e38\u5bf9\u8fd0\u8425\u5f88\u6709\u5e2e\u52a9\u3002\u4e3b\u8981\u7814\u7a76\u5f71\u54cd\u7528\u6237\u91c7\u7eb3\u67d0\u4e9b\u4ea7\u54c1\u7684\u5b8f\u89c2\u548c\u5fae\u89c2\u5f71\u54cd\u56e0\u7d20\u3002<\/strong><\/p>\n\n\n\n<p><strong>4.4 \u4eba\u56e0\uff0c\u529f\u6548\u5b66\u548c\u4eba\u673a\u4ea4\u4e92\u7684\u57fa\u672c\u7406\u8bba\u3002\u524d\u4e24\u4e2a\u6982\u5ff5\u662f\u4e8c\u6218\u5de5\u4e1a\u65f6\u671f\u7684\u6982\u5ff5\u3002\u81ea\u4ece\u8fdb\u5165\u4fe1\u606f\u65f6\u4ee3\u4ee5\u540e\uff0c\u6982\u5ff5\u5c31\u76f8\u5bf9\u6de1\u5316\u4e86\u3002\u8fd9\u4e9b\u7406\u8bba\u80fd\u591f\u5f88\u597d\u7684\u5e2e\u52a9\u5927\u5bb6\u63d0\u5347\u4ea7\u54c1\u7684\u4ea4\u4e92\u8bbe\u8ba1\u3002<\/strong><\/p>\n\n\n\n<p><strong>4.5 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src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/dr.liu-Ying-00.png\" alt=\"\" class=\"wp-image-61356\" width=\"141\" height=\"140\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/dr.liu-Ying-00.png 119w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/dr.liu-Ying-00-150x150.png 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/dr.liu-Ying-00-160x160.png 160w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/02\/dr.liu-Ying-00-320x320.png 320w\" sizes=\"(max-width: 141px) 100vw, 141px\" \/><\/figure><\/div>\n\n\n\n<p>\u5218\u9896\u535a\u58eb\u73b0\u4efb\u5fae\u8f6f\u4e9a\u6d32\u4e92\u8054\u7f51\u5de5\u7a0b\u9662\uff0c\u8d44\u6df1\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5458\u3002<br \/><strong>\u5728\u5fae\u8f6f\uff0c\u5979\u4e3aOffice 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href=\"https:\/\/www.uxren.cn\/?tag=class-note\" target=\"_blank\" rel=\"noopener noreferrer\">60\u7bc7\u516c\u5f00\u8bfe\u7b14\u8bb0<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?cat=2927\" target=\"_blank\" rel=\"noopener\">24\u6b3e\u7528\u6237\u4f53\u9a8c\u89c6\u9891\u8bfe\u7a0b<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?p=48223\" target=\"_blank\" rel=\"noopener noreferrer\">15\u8bfe\u65f6\u953b\u90201\u540d\u4f18\u79c0\u7684\u4ea7\u54c1\u8bbe\u8ba1\u5e08<\/a><\/span><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.uxren.cn\/?cat=859\" target=\"_blank\" rel=\"noopener 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