{"id":6297,"date":"2015-02-02T16:33:34","date_gmt":"2015-02-02T08:33:34","guid":{"rendered":"http:\/\/13tech.com.cn\/?p=6297"},"modified":"2016-07-05T10:43:19","modified_gmt":"2016-07-05T02:43:19","slug":"%e3%80%90uxren%e8%af%91%e3%80%91%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%e6%ad%a3%e7%a1%ae%e7%9a%84%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e5%ba%a6%e9%87%8f","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=6297","title":{"rendered":"\u3010UXRen\u8bd1#45\u3011\u5982\u4f55\u9009\u62e9\u6b63\u786e\u7684\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf"},"content":{"rendered":"<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/user-experience-mtb.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6301\" alt=\"user-experience-mtb\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/user-experience-mtb.png\" width=\"640\" height=\"294\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/user-experience-mtb.png 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/user-experience-mtb-300x137.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u5ea6\u91cf\uff08metric\uff09\u662f\u8861\u91cf\u4f60\u7684\u7528\u6237\u4f53\u9a8c\u6218\u7565\u662f\u5426\u53d1\u6325\u4f5c\u7528\u7684\u6307\u6807\uff08signals\uff09\u3002\u4f7f\u7528\u5ea6\u91cf\u4f60\u624d\u80fd\u76d1\u6d4b\u968f\u65f6\u95f4\u800c\u53d1\u751f\u7684\u53d8\u5316\uff0c\u4e3a\u4f60\u81ea\u5df1\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u3001\u5e94\u7528\u7684\u8fed\u4ee3\u5efa\u7acb\u57fa\u51c6\u6307\u6807\uff0c\u4ee5\u53ca\u8bbe\u7acb\u76ee\u6807\u3002<\/p>\n<p>\u867d\u7136\u5927\u591a\u6570\u7ec4\u7ec7\u4f1a\u8ddf\u8e2a\u50cf\u8f6c\u5316\u7387\uff08conversion rate\uff09\u6216\u53c2\u4e0e\u5ea6\u65f6\u957f\uff08engagement time\uff09\u8fd9\u6837\u7684\u5ea6\u91cf\uff0c\u4f46\u4ed6\u4eec\u901a\u5e38\u4e0d\u4f1a\u5c06\u8fd9\u4e9b\u5ea6\u91cf\u4e0e\u8bbe\u8ba1\u51b3\u7b56\u8054\u7cfb\u8d77\u6765\u3002\u4e3a\u4ec0\u4e48\uff1f\u8fd9\u4e9b\u5ea6\u91cf\u7ea7\u522b\u90fd\u592a\u9ad8\u4e86\u3002\u8f6c\u5316\u7387\u7684\u6539\u53d8\u53ef\u80fd\u4e0e\u8bbe\u8ba1\u6539\u53d8\u3001\u4fc3\u9500\u3001\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u4f5c\u6709\u5173\u3002\u7f51\u7ad9\u505c\u7559\u65f6\u957f\uff08time on site\uff09\u53ef\u80fd\u610f\u5473\u7740\u4efb\u4f55\u4e8b\u60c5\u3002<\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u6218\u7565\u5e08(UX strategists)\u9700\u8981\u8d1f\u8d23\u7ebf\u4e0a\u4f53\u9a8c\u7684\u5ea6\u91cf\u3002\u9996\u5148\uff0c\u6211\u4eec\u6765\u770b\u770b\u5927\u591a\u6570\u4f01\u4e1a\u91cc\u5ea6\u91cf\u7684\u73b0\u72b6\u4ee5\u53ca\u5728\u5b9a\u4e49\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u65f6\u7684\u4e00\u4e9b\u95ee\u9898\u3002\u7136\u540e\uff0c\u6211\u4eec\u4f1a\u805a\u7126\u4e8e\u4e09\u79cd\u4e3b\u8981\u7684\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7c7b\u578b\uff0c\u4ee5\u53ca\u5982\u4f55\u76d1\u6d4b\u5b83\u4eec\uff0c\u5982\u4f55\u5c06\u5b83\u4eec\u6574\u5408\u8fdb\u4e00\u4e2a\u7ec4\u7ec7\u7684\u6d4b\u91cf\u4f53\u7cfb\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u6307\u6807\u95ee\u9898<\/strong><\/h4>\n<p>\u5728\u7f51\u7ad9\u548c\u5e94\u7528\u4e0a\u6709\u5927\u91cf\u53ef\u5f97\u7684\u6570\u636e\uff0c\u4f3c\u4e4e\u53ea\u8981\u6709\u8fd9\u4e9b\u6570\u636e\uff0c\u4ee4\u4eba\u60ca\u559c\u7684\u6d1e\u5bdf\u5c31\u4f1a\u81ea\u52a8\u6d6e\u51fa\u6c34\u9762\u3002\u7136\u800c\uff0c\u5982\u679c\u6ca1\u6709\u660e\u667a\u7684\u51b3\u7b56\uff0c\u8fd9\u901a\u5e38\u4e0d\u4f1a\u53d1\u751f\u3002\u53ef\u4ee5\u901a\u8fc7\u73b0\u6210\u7684\u5206\u6790\uff08off-the-shelf analytics\uff09\u3001A\/B\u6d4b\u8bd5\u751a\u81f3\u540e\u7eed\u8c03\u67e5\u95ee\u5377\u62ff\u5230\u7684\u6570\u636e\u5e76\u4e0d\u4e00\u5b9a\u4f1a\u5f97\u5230\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u7684\u6d1e\u5bdf\u3002<\/p>\n<ul>\n<li>\u4e00\u4e2a\u6307\u6807\u5bb9\u6613\u76d1\u6d4b\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u5c31\u662f\u91cd\u8981\u7684\u3002<br \/>\n\u4f8b\u5982\uff0cPV\u6570\u636e\u5f88\u5bb9\u6613\u6536\u96c6\uff0c\u4f46\u5b83\u5e76\u6ca1\u6709\u592a\u591a\u5173\u4e8e\u4eba\u4eec\u5b9e\u9645\u4e0a\u5728\u901b\u4f60\u7684\u7f51\u7ad9\uff0c\u6216\u4f7f\u7528\u4f60\u7684\u5e94\u7528\u65f6\u7684\u4f53\u9a8c\u4fe1\u606f\u3002\u4f60\u7684\u4f01\u4e1a\u76ee\u6807\u80af\u5b9a\u4e0d\u662f\u786e\u5b9a\u6bcf\u4e2a\u7528\u6237\u5230\u5e95\u6d4f\u89c8\u4e86\u591a\u5c11\u9875\u9762\u3002\u6240\u4ee5\uff0cPV\u53ef\u80fd\u662f\u8861\u91cf\u5e7f\u544a\u6548\u679c\u7684\u91cd\u8981\u5ea6\u91cf\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u76d1\u6d4b\u6216\u6fc0\u52b1\u53c2\u4e0e\u7684\u826f\u597d\u65b9\u5f0f\u3002<\/li>\n<li>\u6307\u6807\u672c\u8eab\u53ef\u80fd\u662f\u6a21\u7cca\u7684\u3002<br \/>\n\u8003\u8651\u7f51\u7ad9\u505c\u7559\u65f6\u957f\u7684\u4f8b\u5b50\uff0c\u4eba\u4eec\u7ecf\u5e38\u5c06\u5b83\u7b49\u540c\u4e8e\u53c2\u4e0e\u5ea6\u3002\u505c\u7559\u65f6\u95f4\u8d8a\u957f\u53ef\u80fd\u662f\u6b63\u9762\u7684\uff0c\u4f46\u5b83\u4e5f\u53ef\u80fd\u662f\u8d1f\u9762\u7684\uff0c\u5b83\u53ef\u80fd\u610f\u5473\u7740\u7528\u6237\u56e0\u56f0\u60d1\u3001\u5206\u5fc3\u6216\u632b\u8d25\u800c\u82b1\u8d39\u4e86\u5927\u91cf\u65f6\u95f4\u3002\u5373\u4fbf\u4f60\u540c\u65f6\u76d1\u6d4b\u7f51\u7ad9\u505c\u7559\u65f6\u957f\u548c\u6bcf\u6b21\u8bbf\u95ee\u9875\u6570\uff08Pages Per Visit\uff09\uff0c\u4ecd\u7136\u4e0d\u6e05\u695a\u8fd9\u8ddf\u53c2\u4e0e\u5ea6\u4f1a\u600e\u4e48\u7b49\u540c\u3002<\/li>\n<li>\u6307\u6807\u4e0d\u4f1a\u603b\u662f\u4e0e\u8bbe\u8ba1\u76f8\u5173\u3002<br \/>\n\u5728\u65b0\u529f\u80fd\u53d1\u5e03\u540e\uff0c\u6d41\u91cf\u53ef\u80fd\u4f1a\u5f00\u59cb\u4e0a\u5347\u3002\u4ea7\u54c1\u56e2\u961f\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u662f\u65b0\u529f\u80fd\u7684\u53d1\u5e03\u9020\u6210\u7684\uff0c\u9500\u552e\u53ef\u80fd\u4f1a\u5c06\u5b83\u4e0e\u4e00\u9879\u65b0\u7684\u4fc3\u9500\u6d3b\u52a8\u8054\u7cfb\u8d77\u6765\uff0cUX\u56e2\u961f\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u4e0e\u4ed6\u4eec\u7684\u65b0\u8bbe\u8ba1\u76f8\u5173\u3002\u4f46\u589e\u52a0\u7684\u6d41\u91cf\u53ef\u80fd\u4e0e\u4e0a\u8ff0\u539f\u56e0\u90fd\u6ca1\u6709\u56e0\u679c\u8054\u7cfb\u3002A\/B\u6d4b\u8bd5\u786e\u5b9e\u80fd\u5c06\u6570\u636e\u548c\u8bbe\u8ba1\u8054\u7cfb\u8d77\u6765\uff0c\u4f46\u8fd9\u7c7b\u6570\u636e\u4e5f\u53ea\u662f\u96f6\u6563\u7684\u3002\u50cf\u56fe\u7247A\u548c\u56fe\u7247B\u7684\u70b9\u51fb\u91cf\u7684\u5ea6\u91cf\u53ef\u4ee5\u5e2e\u52a9\u4f60\u505a\u51fa\u5982\u4f55\u5e03\u7f6e\u754c\u9762\u5143\u7d20\u7684\u6218\u672f\u51b3\u7b56\uff0c\u4f46\u5bf9\u66f4\u5927\u7684\u8bbe\u8ba1\u51b3\u7b56\u4f5c\u7528\u4e0d\u5927\u3002<\/li>\n<li>\u53ef\u4ee5\u4f9d\u636e\u7684\u6307\u6807\u592a\u591a\u3002<br \/>\n\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u4e48\u591a\u6570\u636e\u5462\uff1f\u4ec5\u4ec5\u662f\u56e0\u4e3a\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u76d1\u6d4b\u8ddf\u8e2a\u6210\u767e\u4e0a\u5343\u7684\u5404\u79cd\u6307\u6807\uff0c\u800c\u4e14\u5206\u6790\u7684\u5de5\u5177\u4e5f\u5c42\u51fa\u4e0d\u7a77\u3002\u6d4b\u91cf\u4e00\u5207\uff0c\u7136\u540e\u671f\u671b\u6d1e\u5bdf\u81ea\u52a8\u51fa\u73b0\u7684\u60f3\u6cd5\u786e\u5b9e\u5f88\u8bf1\u4eba\uff0c\u4f46\u5f80\u5f80\u4e0d\u9042\u4eba\u610f\u3002<\/li>\n<li>\u6b63\u786e\u7684\u6307\u6807\u53ef\u80fd\u6839\u672c\u6ca1\u6709\u88ab\u6d4b\u91cf\u3002<br \/>\n\u4f01\u4e1a\u901a\u5e38\u5728\u53d1\u5e03\u4ea7\u54c1\u540e\u76d1\u6d4b\u5404\u79cd\u5ea6\u91cf\u3002\u5f53\u4f60\u5728\u4ea7\u751f\u65b0\u60f3\u6cd5\u65f6\uff0c\u624d\u662f\u6700\u5e94\u8be5\u6355\u6349\u8fd9\u4e9b\u5ea6\u91cf\u7684\u65f6\u523b\uff0c\u4ee5\u4fbf\u7528\u6765\u5f71\u54cd\u5b9a\u4e49\u65b0\u8bbe\u8ba1\uff0c\u4f46\u901a\u5e38\uff0c\u8fd9\u4e9b\u5ea6\u91cf\u4e0d\u662f\u6ca1\u6709\u91cf\u5316\u5c31\u662f\u6ca1\u6709\u76d1\u6d4b\u3002<\/li>\n<\/ul>\n<p>\u603b\u4e4b\uff0c\u8981\u60f3\u5728\u6240\u6709\u6570\u636e\u7684\u566a\u97f3\u4e2d\u627e\u5230\u5408\u9002\u7684\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7edd\u975e\u6613\u4e8b\u3002\u66f4\u590d\u6742\u7684\u662f\uff0c\u4f01\u4e1a\u8fd8\u4f1a\u627e\u5230\u5e76\u4e14\u8ddf\u8e2a\u8fd9\u6837\u4e00\u4e2a\u795e\u5947\u7684\u5ea6\u91cf\uff0c\u5b83\u5f80\u5f80\u8861\u91cf\u7834\u574f\u7528\u6237\u4f53\u9a8c\u76ee\u6807\u7684\u8def\u4e0a\u4f01\u4e1a\u7684\u5176\u4ed6\u90e8\u95e8\u505a\u7684\u600e\u4e48\u6837\uff0c\u5b83\u901a\u5e38\u4e5f\u6ca1\u6709\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u7684\u53c2\u4e0e\uff0c\u8fd9\u5c31\u662f\u90a3\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPIs\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u5386\u53f2\u548c\u73b0\u72b6<\/strong><\/h4>\n<p>\u5927\u90e8\u5206\u5ea6\u91cf\u6307\u6807\u662f\u8425\u9500\u5bfc\u5411\u7684\uff0c\u800c\u4e0d\u662f\u4f53\u9a8c\u5bfc\u5411\u7684\u3002\u7edd\u5bf9\u9020\u8bbf\u4eba\u6b21\uff08Unique visitors\uff09\u53ef\u4ee5\u544a\u8bc9\u4f60\uff0c\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u662f\u5426\u53d1\u6325\u4f5c\u7528\uff0c\u793e\u4ea4\u63d0\u53ca\u91cf\uff08social mentions\uff09\u53ef\u4ee5\u544a\u8bc9\u4f60\uff0c\u4f60\u7684\u6807\u9898\u662f\u5426\u5438\u5f15\u773c\u7403\uff0c\u4f46\u8fd9\u4e9b\u5ea6\u91cf\u90fd\u6ca1\u6709\u592a\u591a\u5730\u53cd\u6620\u4eba\u4eec\u5728\u4f7f\u7528\u7f51\u7ad9\u548c\u5e94\u7528\u65f6\u7684\u771f\u5b9e\u4f53\u9a8c\u3002<\/p>\n<p>\u88681\u5e76\u6ca1\u6709\u8be6\u5c3d\u5217\u51fa\u6240\u6709\u7684\u5ea6\u91cf\uff0c\u4f46\u5b83\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8bf4\u660e\u4e86\u8425\u9500\u76d1\u6d4b\u7684\u5ea6\u91cf\u548c\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u76ee\u524d\u76d1\u6d4b\u7684\u5ea6\u91cf\u4e0a\u7684\u5dee\u5f02\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-011.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6304\" alt=\"ux-measurement-01\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-011.png\" width=\"626\" height=\"420\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-011.png 626w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-011-300x201.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u4e3b\u8981\u5173\u6ce8\u6613\u7528\u6027\u3002\u53ef\u7528\u6027\u662f\u4e00\u4e2a\u719f\u6089\u7684\u9886\u57df\uff0c\u4e5f\u662f\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u64c5\u957f\u7684\u9886\u57df\uff0c\u6240\u4ee5\u81ea\u7136\u5730\u628a\u5b83\u4f5c\u4e3a\u8d77\u70b9\u3002\u6700\u5e38\u7528\u7684\u5ea6\u91cf\u6307\u6807\u662f\u7ee9\u6548\u6d4b\u91cf\uff0c\u6bd4\u5982\u5b8c\u6210\u4efb\u52a1\u7684\u65f6\u95f4\u3001\u6210\u529f\u7387\u6216\u7528\u6237\u51fa\u73b0\u7684\u9519\u8bef\u3002\u8fd9\u4e9b\u662f\u8bb0\u5f55\u4eba\u4eec\u5b9e\u9645\u884c\u4e3a\u7684\u5ba2\u89c2\u6d4b\u91cf\u3002\u867d\u7136\u6839\u636e\u6d4b\u91cf\u65b9\u5f0f\u7684\u4e0d\u540c\uff0c\u6210\u529f\u7387\u4e5f\u4f1a\u6709\u4e00\u5b9a\u7684\u4e3b\u89c2\u6210\u5206\u3002<\/p>\n<p>\u800c\u50cf\u7cfb\u7edf\u53ef\u7528\u6027\u91cf\u8868\uff08System Usability Score, SUS\uff09\u6216\u7b80\u5355\u7684\u6ee1\u610f\u5ea6\u6216\u6613\u7528\u6027\u8bc4\u4f30\u91cf\u8868\uff08simple satisfaction or ease-of-use rating scales\uff09\u8fd9\u6837\u7684\u4e3b\u89c2\u6d4b\u91cf\u4e3b\u8981\u8bc4\u4f30\u4eba\u4eec\u5728\u4f7f\u7528\u4e00\u4e2a\u4ea7\u54c1\u540e\u5728\u4f53\u9a8c\u4e0a\u662f\u5982\u4f55\u611f\u77e5\u7684\u3002\u6709\u65f6\u5019\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u4f1a\u540c\u65f6\u6536\u96c6\u5ba2\u89c2\u548c\u4e3b\u89c2\u7684\u5ea6\u91cf\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u7f51\u7ad9\u6216\u5e94\u7528\u7684\u53ef\u7528\u6027\u3002<\/p>\n<p>\u6211\u5728\u88681\u4e2d\u5217\u51fa\u7684\u5168\u90e8\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u53cd\u6620\u7684\u90fd\u662f\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u901a\u5e38\u4f1a\u4ece\u53ef\u7528\u6027\u7814\u7a76\u800c\u4e0d\u662f\u5206\u6790\u5de5\u5177\u4e2d\u6536\u96c6\u7684\u6570\u636e\u3002\u8fd9\u4e5f\u662f\u53e6\u4e00\u4e2a\u8425\u9500\u5ea6\u91cf\u548c\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u91cd\u8981\u5dee\u5f02\u3002\u7136\u800c\uff0c\u8bb8\u591a\u7ec4\u7ec7\u6839\u672c\u6ca1\u6709\u91cf\u5316\u7814\u7a76\u6570\u636e\uff0c\u4e5f\u6ca1\u6709\u8fde\u8d2f\u5730\u76d1\u6d4b\u5b83\u4eec\u3002\u8fd9\u901a\u5e38\u662f\u56e0\u4e3a\u7814\u7a76\u4e0e\u5177\u4f53\u7684\u95ee\u9898\u76f8\u5173\uff0c\u6216\u8005\u4ec5\u4ec5\u662f\u63a2\u7d22\u6027\u7684\uff0c\u7814\u7a76\u6837\u672c\u4e5f\u5f88\u5c0f\u3002\u6240\u4ee5\uff0c\u5c31\u7b97\u6709\u7684\u8bdd\uff0c\u4ed6\u4eec\u901a\u5e38\u4e5f\u53ea\u662f\u5076\u5c14\u5730\u6536\u96c6\u4e0b\u53ef\u7528\u6027\u5ea6\u91cf\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u7528\u6237\u4f53\u9a8c\u4e0d\u4ec5\u4ec5\u6307\u6d89\u6613\u7528\u6027\u3002\u5b83\u540c\u6837\u6d89\u53ca\u52a8\u673a\u3001\u6001\u5ea6\u3001\u671f\u671b\u3001\u884c\u4e3a\u6a21\u5f0f\u548c\u9650\u5236\u3002\u5b83\u6d89\u53ca\u4eba\u4eec\u73b0\u6709\u7684\u4ea4\u4e92\u7c7b\u578b\uff0c\u4ed6\u4eec\u5bf9\u4f53\u9a8c\u7684\u611f\u53d7\uff0c\u4ee5\u53ca\u4ed6\u4eec\u671f\u671b\u6267\u884c\u7684\u52a8\u4f5c\u3002\u7528\u6237\u4f53\u9a8c\u4e5f\u4e0d\u4ec5\u4ec5\u5305\u62ec\u4e00\u6b21\u8bbf\u95ee\uff08\u7f51\u7ad9\uff09\u6216\u4e00\u6b21\u4f7f\u7528\uff08\u5e94\u7528\uff09\u7684\u90a3\u4e48\u77ed\u77ed\u51e0\u4f1a\u5de5\u592b\uff1b\u5b83\u4e5f\u662f\u8de8\u901a\u9053\uff08cross-channel\uff09\u7684\u7528\u6237\u65c5\u7a0b\u3002\u8fd9\u662f\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u65b0\u9886\u57df\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u56e0\u7d20<\/strong><\/h4>\n<p>\u5c3d\u7ba1\u5927\u591a\u6570\u5ea6\u91cf\u6307\u6807\u6d4b\u91cf\u7684\u662f\u4eba\u4eec\u505a\u8fc7\u7684\u4e8b\u60c5\u6216\u8bf4\u8fc7\u7684\u8bdd\uff0c\u4f46\u5b83\u4eec\u770b\u8d77\u6765\u8fd8\u662f\u6709\u70b9\u62bd\u8c61\u3002\u8425\u9500\u5ea6\u91cf\u5173\u6ce8\u5ba2\u6237\u7684\u83b7\u53d6\uff0c\u6240\u4ee5\u5b83\u4eec\u7684\u91cd\u70b9\u662f\u83b7\u5f97\u6ce8\u610f\u3001\u8fbe\u6210\u4ea4\u6613\u3002\u8f6c\u5316\u901a\u9053\u548c\u767b\u9646\u9875\u4f18\u5316\uff08conversion funnels and landing-page optimization\uff09\u7684\u6210\u5206\u964d\u4f4e\u4e86\u4eba\u56e0\u56e0\u7d20\u7684\u91cd\u8981\u6027\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u5ea6\u91cf\u6ca1\u6709\u8003\u8651\u5230\u4e32\u8054\u7528\u6237\u5b9e\u9645\u4f53\u9a8c\u7684\u6240\u6709\u7410\u788e\u5206\u6563\u7684\u56e0\u7d20\u3002\u5728\u5bfc\u822a\u6761\u76ee\u4e0a\u505c\u7559\u72b9\u7591\uff0c\u7531\u4e8e\u7f51\u7ad9\u5bfc\u822a\u592a\u96be\u4f7f\u7528\u800c\u4f7f\u7528\u641c\u7d22\uff0c\u5728\u63d0\u8981\u4e2d\u627e\u4e0d\u5230\u6240\u5904\u4f4d\u7f6e\u7684\u632b\u8d25\u611f\u2026\u2026\u6240\u6709\u8fd9\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u7ec6\u8282\u5bf9\u4e8e\u7406\u89e3\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e5f\u662f\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u6240\u64c5\u957f\u7684\u3002<\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u76ee\u6807\u5c31\u662f\u628a\u4eba\u4eec\u5e26\u56de\u5230\u8fd9\u79cd\u590d\u6742\u6027\u5f53\u4e2d\uff0c\u751a\u81f3\u662f\u6709\u4e00\u70b9\u51cc\u4e71\u7684\u5b9e\u9645\u4f53\u9a8c\u5f53\u4e2d\u3002\u8bed\u5883\uff08contexts\uff09\u548c\u8054\u7cfb\uff08connections\uff09\u5c31\u662f\u90a3\u4e22\u5931\u7684\u73af\u8282\u3002<\/p>\n<ul>\n<li>\u8bed\u5883\uff1a<br \/>\n\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u5df2\u7136\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u5206\u6790\u5de5\u5177\u4e2d\u7684\u6570\u636e\u63d0\u4f9b\u8bed\u5883\uff0c\u800c\u901a\u8fc7\u7528\u6237\u7814\u7a76\u3001\u521b\u5efa\u4eba\u7269\u89d2\u8272\u548c\u65c5\u7a0b\u5730\u56fe\uff0c\u53ef\u4ee5\u8865\u5145\u201c\u5982\u4f55\u201d\u548c\u201c\u4e3a\u4ec0\u4e48\u201d\u7684\u4fe1\u606f\u6765\u5c55\u73b0\u5b9e\u9645\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u5982\u679c\u4f60\u6b63\u7740\u624b\u76d1\u6d4b\u50cf\u4ea4\u4e92\u4e0e\u6765\u81ea\u4e0d\u540c\u901a\u9053\u7684\u7528\u6237\u7684\u4e0d\u540c\u76ee\u6807\u548c\u884c\u4e3a\u4e4b\u95f4\u7684\u5173\u7cfb\u8fd9\u6837\u7684\u4e1c\u897f\uff0c\u4f60\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u5173\u4e8e\u8fd9\u4e9b\u8bed\u5883\u7684\u5ea6\u91cf\u3002<\/li>\n<li>\u5173\u8054\uff1a<br \/>\n\u9664\u4e86\u586b\u8865\u5df2\u7ecf\u53d1\u751f\u7684\u4e8b\u60c5\u548c\u4e3a\u4ec0\u4e48\u53d1\u751f\u4e4b\u95f4\u7684\u7a7a\u767d\uff0c\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u5f25\u5408\u4e86\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u7684\u6d1e\u5bdf\u548c\u7f51\u7ad9\u4e0a\u7ebf\u540e\u7684\u76d1\u6d4b\u6570\u636e\u4e4b\u95f4\u7684\u504f\u5dee\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u6b63\u5728\u5f00\u59cb\u5173\u8054\u548c\u5206\u4eab\u5b9a\u91cf\u5b9a\u6027\u7814\u7a76\u6570\u636e\u3001\u5ba2\u670d\u4ee5\u53ca\u7f51\u7ad9\u5206\u6790\u7684\u6570\u636e\u3002\u4f46\u662f\uff0c\u5982\u679c\u7f3a\u5c11\u5ea6\u91cf\uff0c\u6211\u4eec\u5c31\u5f88\u96be\u7406\u89e3\u968f\u65f6\u95f4\u800c\u53d1\u751f\u7684\u53d8\u5316\uff0c\u4e5f\u5f88\u96be\u6743\u8861\u95ee\u9898\u7684\u4f18\u5148\u7ea7\u3002<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u7528\u6237\u4f53\u9a8c\u4ece\u4e1a\u8005\u53ef\u4ee5\u4ece\u8425\u9500\u5ea6\u91cf\u4e2d\u5b66\u5230\u4e00\u4e9b\u4e1c\u897f\u3002\u8425\u9500\u56e2\u961f\u5df2\u7ecf\u82b1\u4e86\u591a\u5f97\u591a\u7684\u65f6\u95f4\u4fdd\u6301KPI\u4e0e\u6570\u636e\u6536\u96c6\u548c\u5ea6\u91cf\u4e4b\u95f4\u7684\u7edf\u4e00\u6027\u3002\u5c06\u4ef7\u503c\u8d4b\u4e88\u5ea6\u91cf\u662f\u8425\u9500\u7684\u505a\u6cd5\uff0c\u4f46\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u5374\u6ca1\u6709\u8fd9\u6837\uff0c\u81f3\u5c11\u76ee\u524d\u662f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u53ef\u4ee5\u76d1\u6d4b\u7684\u4e09\u4e2a\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf<\/strong><\/h4>\n<p>\u805a\u7126\u5728\u5b8f\u89c2\u7684\u5546\u4e1a\u4ef7\u503c\u4e0d\u4e00\u5b9a\u80fd\u8f6c\u5316\u6210\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002\u4f46\u662f\uff0c\u901a\u8fc7\u805a\u7126\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e\u9762\u5411\uff0c\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u53ef\u4ee5\u4e0e\u4f01\u4e1a\u4f7f\u7528\u5206\u6790\u5de5\u5177\uff08\u6bd4\u5982\u53c2\u4e0e\u65f6\u95f4\u6216\u8df3\u51fa\u7387\uff09\u76d1\u6d4b\u7684\u5ea6\u91cf\u76f8\u8f85\u76f8\u6210\u3002<\/p>\n<p>\u88682\u5217\u51fa\u4e86\u4e0e\u6210\u529f\u7684\u7528\u6237\u4f53\u9a8c\u606f\u606f\u76f8\u5173\u7684\u5b8f\u89c2\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u4e09\u4e2a\u4e3b\u8981\u7c7b\u522b\uff1a<\/p>\n<ul>\n<li>\u53ef\u7528\u6027\uff08usability\uff09<\/li>\n<li>\u53c2\u4e0e\uff08engagement\uff09<\/li>\n<li>\u8f6c\u5316\uff08conversion\uff09<\/li>\n<\/ul>\n<p>\u867d\u7136\u4f60\u53ef\u4ee5\u91cd\u70b9\u5173\u6ce8\u6bcf\u4e2a\u7c7b\u522b\u4e0b\u7684\u67d0\u4e00\u4e2a\u5ea6\u91cf\uff0c\u4f46\u4f60\u4e5f\u53ef\u4ee5\u5c06\u4e00\u4e2a\u7c7b\u522b\u4e0b\u7684\u51e0\u4e2a\u5ea6\u91cf\u5408\u5e76\u6210\u4e00\u4e2a\u7efc\u5408\u5206\u6570\uff0c\u7136\u540e\u5728\u4f60\u7684\u7814\u7a76\u4e2d\u8fdb\u884c\u76d1\u6d4b\u3002\u88682\u7684\u5ea6\u91cf\u53ef\u4ee5\u8ba9\u6211\u4eec\u5bf9\u7528\u6237\u4f53\u9a8c\u6709\u4e00\u4e2a\u66f4\u52a0\u7ec6\u81f4\u7684\u7406\u89e3\uff0c\u4ece\u800c\u4e3a\u6539\u5584\u7528\u6237\u4f53\u9a8c\u6253\u597d\u57fa\u7840\u3002<\/p>\n<p><a href=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-021.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6305\" alt=\"ux-measurement-02\" src=\"http:\/\/13tech.com.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-021.png\" width=\"618\" height=\"447\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-021.png 618w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2015\/02\/ux-measurement-021-300x216.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a><\/p>\n<h5><strong>1. \u53ef\u7528\u6027<\/strong><\/h5>\n<p>\u53ef\u7528\u6027\u5ea6\u91cf\u5173\u6ce8\u4eba\u4eec\u8fbe\u6210\u76ee\u6807\u7684\u5bb9\u6613\u7a0b\u5ea6\u3002\u8fd9\u4e00\u7c7b\u522b\u7684\u5ea6\u91cf\u5305\u62ec\u4e00\u4e9b\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u5df2\u7ecf\u5728\u76d1\u6d4b\u7684\u6240\u6709\u53ef\u7528\u6027\u5ea6\u91cf\uff0c\u6bd4\u5982\u5b8c\u6210\u4efb\u52a1\u7684\u65f6\u957f\u3001\u4efb\u52a1\u6210\u529f\u7387\u4ee5\u53ca\u6613\u7528\u6027\u8bc4\u4f30\u3002\u5b83\u4e5f\u53ef\u80fd\u5305\u62ec\u66f4\u52a0\u7ec6\u5316\u7684\u5ea6\u91cf\uff0c\u6bd4\u5982\u56fe\u6807\u8bc6\u522b\uff08icon recognition\uff09\u3001\u641c\u7d22\u548c\u5bfc\u822a\u7684\u4f7f\u7528\uff08searching versus navigating\uff09\u3002\u6b64\u5916\uff0c\u53ef\u7528\u6027\u8fd8\u53ef\u4ee5\u5305\u62ec\u8868\u73b0\u56f0\u60d1\u3001\u6cae\u4e27\u6216\u8fdf\u7591\u7684\u4ea4\u4e92\u6a21\u5f0f\uff08interaction patterns\uff09\u6216\u4e8b\u4ef6\u6d41\uff08event streams\uff09\u3002<\/p>\n<h5><strong>2. \u53c2\u4e0e\u6027<\/strong><\/h5>\n<p>\u53c2\u4e0e\u6027\u8fd9\u4e2a\u5ea6\u91cf\u662f\u8bb8\u591a\u7f51\u7ad9\u7684\u201c\u5723\u676f\u201d\uff0c\u5b83\u7684\u6a21\u7cca\u6027\u5728\u5404\u79cd\u5ea6\u91cf\u7c7b\u522b\u4e2d\u662f\u6709\u540d\u7684\u3002\u4f46\u662f\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u4e5f\u53ef\u4ee5\u5728\u8fd9\u65b9\u9762\u80fd\u591f\u6709\u6240\u5efa\u6811\uff0c\u7406\u89e3\u4eba\u4eec\u4e0e\u7f51\u7ad9\u6216\u5e94\u7528\u4ea4\u4e92\u7684\u591a\u5be1\u3001\u4ed6\u4eec\u7ed9\u4e88\u7f51\u7ad9\u6216\u5e94\u7528\u7684\u6ce8\u610f\u529b\u5927\u5c0f\u3001\u4ed6\u4eec\u4f53\u9a8c\u6d41\u72b6\u6001\u7684\u65f6\u95f4\u957f\u77ed\u3001\u4ed6\u4eec\u5bf9\u7f51\u7ad9\u6216\u5e94\u7528\u611f\u89c9\u5982\u4f55\u3002\u65f6\u95f4\u4ecd\u7136\u662f\u53c2\u4e0e\u5ea6\u91cf\u7684\u4e00\u4e2a\u56e0\u7d20\uff0c\u4f46\u53ef\u4ee5\u4e0e\u5176\u4ed6\u5ea6\u91cf\u76f8\u7ed3\u5408\uff0c\u6bd4\u5982PV\u3001\u4e00\u5b9a\u95f4\u9694\u4e0b\u7684\u6eda\u52a8\u6b21\u6570\uff08scrolling at certain intervals\uff09\u6216\u8005\u4e8b\u4ef6\u6d41\u3002\u56e0\u4e3a\u8981\u8bfb\u61c2\u8fd9\u4e2a\u5ea6\u91cf\u9700\u8981\u4e00\u5b9a\u6280\u5de7\u7684\uff0c\u4e0e\u5b9a\u6027\u6d1e\u5bdf\u7684\u7ed3\u5408\u53ef\u4ee5\u6709\u66f4\u597d\u7684\u6548\u679c\u3002<\/p>\n<h5><strong>3. \u8f6c\u5316\u6216\u8f6c\u5316\u7684\u53ef\u80fd\u6027<\/strong><\/h5>\n<p>\u8f6c\u5316\u7387\u662f\u6bcf\u4e2a\u4eba\u90fd\u6700\u4e3a\u5173\u6ce8\u7684\u5ea6\u91cf\uff0c\u4f46\u4f7f\u7528\u8fd9\u4e00\u5ea6\u91cf\u53ef\u80fd\u610f\u5473\u7740\u53ea\u5173\u6ce8\u4e00\u5c0f\u90e8\u5206\u51c6\u5907\u6295\u5165\u7684\u7528\u6237\uff0c\u800c\u5ffd\u7565\u4e86\u5176\u4ed6\u4ec5\u4ec5\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u6216\u8005\u8003\u8651\u63d0\u9ad8\u4ed6\u4eec\u7684\u53c2\u4e0e\u5ea6\u7684\u4eba\u3002\u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u6765\u8bbe\u8ba1\u8fd9\u4e9b\u6b21\u8981\u573a\u666f\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u89c2\u5bdf\u7528\u6237\u5728\u5fae\u8f6c\u5316\u4e2d\u91c7\u53d6\u884c\u52a8\u7684\u53ef\u80fd\u6027\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8003\u8651\u8f6c\u5316\u7387\u548c\u51c0\u63a8\u8350\u5206\u6570\u3002<\/p>\n<p>\u8fd9\u4e00\u7c7b\u522b\u4e0b\u7684\u5ea6\u91cf\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bc6\u522b\u8d8b\u52bf\uff0c\u5e76\u56de\u7b54\u6240\u6709\u6570\u636e\u9762\u4e34\u7684\u201c\u7136\u540e\u5462\uff1f\u201d\u7684\u95ee\u9898\u3002\u5b8f\u89c2\u5ea6\u91cf\u8ba9\u6211\u4eec\u6709\u5927\u5c40\u89c2\uff0c\u770b\u5230\u7f51\u7ad9\u6216\u5e94\u7528\u5982\u4f55\u968f\u65f6\u95f4\u800c\u53d8\u5316\uff0c\u4ee5\u53ca\u5b83\u4eec\u6240\u5904\u7684\u5176\u4ed6\u4f53\u9a8c\u7684\u4e16\u754c\u548c\u66f4\u5927\u7684\u80cc\u666f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u66f4\u6709\u610f\u4e49\u7684\u5ea6\u91cf<\/strong><\/h4>\n<p>\u6240\u6709\u7684\u7ec4\u7ec7\u90fd\u5728\u5bfb\u6c42\u66f4\u6709\u610f\u4e49\u7684\u5ea6\u91cf\uff0c\u800c\u4e0d\u53ea\u662f\u9ed8\u8ba4\u4f7f\u7528\u5206\u6790\u5de5\u5177\u63d0\u4f9b\u7684\u73b0\u6210\u6570\u636e\u3002\u8fd9\u5bf9\u7528\u6237\u4f53\u9a8c\u6765\u8bf4\u662f\u4e00\u4ef6\u597d\u4e8b\uff0c\u56e0\u4e3a\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u9700\u8981\u76d1\u6d4b\u7684\u4e1c\u897f\u901a\u5e38\u6765\u8bf4\u66f4\u590d\u6742\uff0c\u800c\u8fd9\u6700\u7ec8\u4e5f\u80fd\u591f\u76f8\u5e94\u7684\u63d0\u4f9b\u66f4\u4e3a\u957f\u8fdc\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u5ea6\u91cf\u65b9\u9762\u6700\u65b0\u7684\u53d1\u5c55\u8d8b\u52bf\u662f\u91c7\u7528\u66f4\u4e3a\u590d\u6742\u7684\u6307\u6807\u3002\u4e0d\u5355\u5355\u4f9d\u8d56\u4e2a\u522b\u6307\u6807\uff0c\u6bd4\u5982\u4f7f\u7528\u9875\u9762\u6d4f\u89c8\u91cf\u4f5c\u4e3a\u53c2\u4e0e\u5ea6\u7684\u6307\u6807\uff0c\u6216\u7740\u9646\u9875\u5f15\u53d1\u884c\u52a8\u4fc3\u8fdb\u8f6c\u5316\u7684\u70b9\u51fb\u91cf\uff0c\u8fd9\u4e00\u8d8b\u52bf\u6b63\u5728\u671d\u91c7\u7528\u4ece\u591a\u91cd\u6307\u6807\u6216\u4e8b\u4ef6\u6d41\u4e2d\u83b7\u53d6\u5ea6\u91cf\u7684\u65b9\u5411\u53d1\u5c55\u3002<\/p>\n<ul>\n<li>\u591a\u91cd\u6307\u6807\u5ea6\u91cf\u6d89\u53ca\u4e0d\u540c\u7684\u6570\u636e\u7c7b\u578b\u548c\u4e0d\u540c\u7684\u83b7\u53d6\u6570\u636e\u7684\u901a\u9053\u3002<br \/>\n\u4f8b\u5982\uff0c\u5c06\u793e\u4ea4\u60c5\u611f\uff08social sentiment\uff09\u548c\u4ea4\u4e92\u7ed3\u5408\u8d77\u6765\u3002\u901a\u8fc7\u7efc\u5408\u8003\u8651\u51c0\u63a8\u8350\u5206\u6570\u3001\u4ea7\u54c1\u8bc4\u8bba\u548c\u793e\u4ea4\u5a92\u4f53\u63a8\u8350\uff08social-media posts\uff09\uff0c\u591a\u91cd\u6307\u6807\u7684\u5ea6\u91cf\u8ba9Modcloth\u516c\u53f8\uff08\u4e00\u5bb6\u65f6\u88c5\u7535\u5546\u516c\u53f8\uff09\u8bc6\u522b\u5e76\u7406\u89e3\u4e00\u7fa4\u672a\u83b7\u8db3\u591f\u670d\u52a1\u7684\u53d7\u4f17\u3002\u4fe1\u4efb\u56e0\u7d20\u4e5f\u53ef\u4ee5\u4ece\u591a\u91cd\u6307\u6807\u8fd9\u4e2a\u89d2\u5ea6\u8003\u91cf\uff0c\u53ef\u4ee5\u5c06\u4fe1\u4efb\u7ebf\u7d22\u7684\u8bc6\u522b\u548c\u4fe1\u4efb\u7387\u6216\u63a8\u8350\u53ef\u80fd\u6027\u7ed3\u5408\u8d77\u6765\u3002<\/li>\n<li>\u4e8b\u4ef6\u6d41\u5ea6\u91cf\u7528\u65f6\u95f4\u6765\u8ddf\u8e2a\u5ea6\u91cf\u4ea4\u4e92\u3002<br \/>\n\u4f8b\u5982\uff0c\u6d4f\u89c8\u5668\u6807\u7b7e\u9875\u6253\u5f00\u7684\u65f6\u957f\uff0c\u89c6\u9891\u64ad\u653e\u5668\u8fd0\u884c\u7684\u65f6\u957f\uff0c\u9f20\u6807\u5728\u5c4f\u5e55\u4e0a\u7684\u8fd0\u52a8\u3002Medium\u89c2\u5bdf\u4e8b\u4ef6\u6d41\u5f53\u4e2d\u6eda\u52a8\u7684\u4f4d\u7f6e\u6765\u76d1\u6d4b\u603b\u7684\u9605\u8bfb\u65f6\u957f\uff0c\u8fd9\u4e5f\u662f\u5b83\u7684KPI\u3002\u4ee5\u7cfb\u5217\u4e8b\u4ef6\u8868\u5f81\u7684\u6ce8\u610f\u65f6\u95f4\u662f\u53e6\u4e00\u4e2a\u5bf9\u53c2\u4e0e\u5ea6\u6709\u7740\u66f4\u597d\u6d1e\u5bdf\u7684\u5ea6\u91cf\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u7c7b\u4f3c\u7684\u6280\u672f\u6765\u76d1\u6d4b\u7528\u6237\u7684\u5fc3\u6d41\u72b6\u6001\u3002<\/li>\n<\/ul>\n<p>\u7528\u6237\u4f53\u9a8c\u7684\u5408\u7406\u6d4b\u91cf\u6307\u6807\u901a\u5e38\u662f\u4ea4\u4e92\uff08interactions\uff09\u548c\u611f\u77e5\uff08perceptions\uff09\u7684\u7ed3\u5408\u3002\u4ea4\u4e92\u662f\u6307\u4eba\u4eec\u5b9e\u9645\u505a\u4e86\u4ec0\u4e48\uff0c\u5305\u62ec\u70b9\u51fb\u3001\u6eda\u52a8\u548c\u586b\u5199\u8868\u5355\u3002\u77e5\u89c9\u662f\u6307\u4eba\u4eec\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u770b\u6cd5\u548c\u611f\u53d7\u3002\u5982\u679c\u540c\u65f6\u76d1\u6d4b\u4e24\u8005\uff0c\u5b83\u4eec\u4f1a\u66f4\u6709\u610f\u4e49\u3002<\/p>\n<p>\u4e8b\u4ef6\u6d41\uff08event streams\uff09\uff08\u6709\u610f\u4e49\u7684\u4e00\u7cfb\u5217\u4ea4\u4e92\uff09\u4e0e\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u64c5\u957f\u7684\u5b9a\u6027\u7814\u7a76\u6709\u8bb8\u591a\u5171\u540c\u70b9\u3002\u65e0\u8bba\u662f\u5728\u7ebf\u7814\u7a76\u8fd8\u662f\u5b9e\u9a8c\u5ba4\u7814\u7a76\uff0c\u6211\u7ecf\u5e38\u89c2\u5bdf\u5230\u7684\u4e00\u4e2a\u884c\u4e3a\u5c31\u662f\uff0c\u5f53\u7528\u6237\u7b2c\u4e00\u6b21\u8bbf\u95ee\u7f51\u7ad9\u65f6\u603b\u662f\u4f1a\u5f88\u5feb\u6eda\u52a8\u5230\u9875\u9762\u6700\u4e0b\u65b9\uff0c\u7136\u540e\u518d\u6eda\u4e0a\u53bb\u3002\u4f60\u53ef\u4ee5\u5c06\u8fd9\u4e2a\u884c\u4e3a\u4f5c\u4e3a\u7b2c\u4e00\u5370\u8c61\u7684\u5ea6\u91cf\u3002\u53e6\u5916\u4e00\u4e2a\u57fa\u4e8e\u4e8b\u4ef6\u6d41\u7684\u6307\u6807\u662f\u56f0\u60d1\u65f6\u523b\uff08confusion 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Kaushik\u7684\u6587\u7ae0\u300aSee, Think, Do Framework\u300b\uff09\u5c06\u5ea6\u91cf\u5206\u4e3a\u89c9\u77e5\uff08awareness\uff09\u3001\u601d\u8003\uff08consideration\uff09\u548c\u884c\u52a8\uff08action\uff09\u3002\u7136\u800c\uff0c\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u4e09\u4e2a\u7c7b\u522b\u5e76\u4e0d\u80fd\u5f88\u597d\u5730\u7b26\u5408\u8fd9\u4e2a\u4f53\u7cfb\uff0c\u8fd9\u6837\u76d1\u6d4b\u6bcf\u4e2a\u7c7b\u522b\u4e0b\u7684\u5ea6\u91cf\u5c31\u53d8\u5f97\u91cd\u8981\u4e86\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u7684\u672a\u6765<\/strong><\/h4>\n<p>\u6536\u96c6\u7528\u6237\u4f53\u9a8c\u5ea6\u91cf\u662f\u4e00\u4ef6\u5f88\u68d2\u7684\u4e8b\uff0c\u524d\u63d0\u662f\u4f60\u6d4b\u91cf\u4e86\u6b63\u786e\u7684\u4e1c\u897f\u3002\u8fd9\u4e9b\u4e1c\u897f\u5c06\u80fd\u6539\u53d8\u4f60\u7684\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u53d1\u5c55\u51fa\u66f4\u597d\u7684\u5ea6\u91cf\u4ee5\u7406\u89e3\u548c\u7ba1\u7406\u7528\u6237\u4f53\u9a8c\u6709\u52a9\u4e8e\u7ec4\u7ec7\u505a\u5230\u4ee5\u7528\u6237\u4e3a\u5148\u3002<\/p>\n<p>&nbsp;<\/p>\n<address>\u8bd1\u8005\uff1a\u963f\u4e1c\uff1b\u5ba1\u6821\uff1a\u77f3\u5934\uff1b\u53d1\u5e03\u65e5\u671f\uff1aJune 2, 2014<\/address>\n<address><em><\/em><em><\/em><em>\u539f\u6587\u4f5c\u8005\uff1aPamela Pavliscak<\/em><a href=\"http:\/\/www.touchpointdashboard.com\/author\/jkramp\/\" target=\"_blank\" rel=\"author\"><br \/>\n<\/a><\/address>\n<address><em>\u539f\u6587\u94fe\u63a5\uff1a<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2014\/06\/choosing-the-right-metrics-for-user-experience.php\" target=\"_blank\">http:\/\/www.uxmatters.com\/mt\/archives\/2014\/06\/choosing-the-right-metrics-for-user-experience.php<\/a><a href=\"http:\/\/uxmas.com\/2012\/the-ux-portfolio-telling-your-story\" target=\"_blank\"><br \/>\n<\/a><\/em><\/address>\n<address>\u9876\u90e8\u56fe\u7247\u6765\u6e90\uff1a<a href=\"https:\/\/www.marketingtechblog.com\/wp-content\/uploads\/2013\/08\/user-experience-mtb.png\" target=\"_blank\">https:\/\/www.marketingtechblog.com<\/a><a href=\"http:\/\/www.agiletesting.info\/wp-content\/uploads\/2010\/12\/story_on-index-card.jpg\" target=\"_blank\"><br \/>\n<\/a><\/address>\n<address>\u7248\u6743\u6240\u6709\uff1aUXRen\u7ffb\u8bd1\u7ec4 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