{"id":63483,"date":"2019-07-19T19:24:10","date_gmt":"2019-07-19T11:24:10","guid":{"rendered":"https:\/\/uxren.cn\/?p=63483"},"modified":"2019-07-23T14:19:55","modified_gmt":"2019-07-23T06:19:55","slug":"ruhezaitanqiandeshijieshedinghelideuxhengliangzhibiao","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=63483","title":{"rendered":"\u5728\u5546\u4e1a\u73af\u5883\u4e2d\u7684UX\u4f53\u9a8c\u8861\u91cf\u6307\u6807"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63490 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00.jpg 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00-300x169.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00-768x432.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-00-1024x576.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>\u4f5c\u8005\uff1aNathanChen\uff08\u963f\u91cc\u5df4\u5df4\uff09<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u672c\u6587\u9002\u5408\uff1a1\uff09\u8fdb\u5165\u5de5\u4f5c\u9886\u57df1\u20133 \u5e74\u7684UX Designer\/Product Designer\uff1b2\uff09\u5e0c\u671b\u4e3a\u81ea\u5df1\u7684\u5de5\u4f5c\u4ea7\u51fa\u8ba2\u5b9a\u4ef7\u503c\u8861\u91cf\u7684Anybody<\/em><\/p>\n<p>\u597d\u7684\u8861\u91cf\u6307\u6807\u5e26\u4f60\u4e0a\u5929\u5802\uff0c\u4e0d\u597d\u7684\u8861\u91cf\u6307\u6807\u5e26\u4f60\u7761\u2026<\/p>\n<p>\u55e8\uff0c\u672c\u5468Nathan \u4e0e\u5927\u5bb6\u5206\u4eab\u4e0b\u4e00\u4e9b\u5728UX \u5de5\u4f5c\u4e2d\uff0c\u5e38\u4f1a\u542c\u5230\u7684\u4e00\u4e9b\u8861\u91cf\u6307\u6807\u4e13\u6709\u540d\u8bcd\uff0c\u6709\u4e9b\u6216\u8bb8\u662f\u4f60\u5e38\u5e38\u542c\u5230\u4f46\u4e0d\u592a\u786e\u5b9a\u7684\uff0c\u6709\u4e9b\u5219\u53ef\u80fd\u662f\u4f60\u6240\u5728\u7684\u9886\u57df\u6216\u9879\u76ee\u6bd4\u8f83\u5c11\u8ba8\u8bba\u7684\u3002<\/p>\n<p>\u867d\u7136\u5728\u5927\u591a\u6570\u7684\u516c\u53f8\u4e2d\uff0c\u4e0e\u4e2d\u5c0f\u578b\u7684\u8bbe\u8ba1\u56e2\u961f\uff0c\u91c7\u7528\u5feb\u901f\u5b9a\u6027\u7684\u7814\u7a76\uff0c\u53ef\u80fd\u662f\u6bd4\u8f83\u7b26\u5408CP \u503c\u7684\u65b9\u5f0f\u3002\u4f46\u5f53\u4ea7\u54c1\u3001\u7528\u6237\u751a\u81f3\u56e2\u961f\u5177\u6709\u4e00\u5b9a\u89c4\u6a21\u65f6\uff0c\u5173\u4e8e\u91cf\u5316\u6307\u6807\u7684\u91cd\u8981\u6027\uff0c\u57282019 \u5e74\u7684\u4eca\u5929\u60f3\u5fc5\u5df2\u7ecf\u4e0d\u9700\u8981\u518d\u91cd\u590d\u53d9\u8ff0\u3002<\/p>\n<p>\u4e0d\u592a\u4e00\u6837\u6216\u662f\u5e38\u88ab\u8bef\u4f1a\u7684\u662f\uff0c\u5bf9\u4e8e\u8bbe\u8ba1\u5e08\u6765\u8bf4\uff0c\u591a\u6570\u5728\u5de5\u4f5c\u4e2d\u4f7f\u7528\u7684\u91cf\u5316\u8861\u91cf\u6307\u6807\uff0c\u5176\u5b9e\u5927\u591a\u662f\u56f4\u7ed5\u8bbe\u8ba1\u5de5\u4f5c\u7684\u663e\u6027\u90e8\u5206\uff0c\u4e5f\u5c31\u662f\u53ef\u7528\u6027(Usability) \u4e0a\uff0c\u800c\u53ef\u7528\u6027\u5de5\u4f5c\u5176\u5b9e\u53ea\u662fUX Design \u7684\u4e00\u73af\u3002<\/p>\n<p>\u4f46\uff0c UX \u6bd5\u7adf\u662f\u7531\u5546\u4e1a\u73af\u5883\u4e2d\u53cd\u63a8\u5b66\u672f\u7684\u4e00\u95e8\u804c\u4f4d\u3002<\/p>\n<p>\u5982\u679c\u4ec5\u4ec5\u53ea\u662f\u5c06\u91cf\u5316\u6307\u6807\u7528\u5728UX Designer \u7684\u5de5\u4f5c\u4e0a\uff0c\u53cd\u800c\u662f\u81ea\u5df1\u81ea\u5e9f\u6b66\u529f\u3002\u4e0d\u8981\u5fd8\u8bb0\u5c0f\u81f3\u524d\u7aef\u5c55\u73b0\uff0c\u5927\u81f3\u5546\u4e1a\u7b56\u7565\uff0c\u90fd\u53ef\u4ee5\u662fUX Design \u7684\u8303\u56f4\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-01.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63485 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-01.jpg\" alt=\"\" width=\"640\" height=\"833\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-01.jpg 640w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-01-230x300.jpg 230w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><em>Five Levels of UXs\u00a0ConversionXL<\/em><\/p>\n<p>\u56e0\u6b64\u5982\u4f55\u5b66\u4e60\u4f7f\u7528\u4e00\u4e9b\u65e2\u5e26\u6709\u5546\u4e1a\u7279\u6027\uff0c\u53c8\u80fd\u4f53\u73b0\u7528\u6237\u4f53\u9a8c\u7684\u6307\u6807\uff0c\u662f\u6bcf\u4e2aUX \u5de5\u4f5c\u8005\uff0c\u591a\u5c11\u90fd\u8981\u77e5\u9053\u7684\u3002<\/p>\n<blockquote><p>We are not design the UX\uff0cbut we can design for UX<\/p><\/blockquote>\n<p>\u53e6\u5916\uff0c\u672c\u7bc7\u4e3b\u8981\u5728\u5206\u4eab\u4e00\u4e9b\u4f7f\u7528\u4f53\u9a8c\u6a2a\u6807\u6307\u6807\u4e0a\u7684\u4e00\u4e9b\u8ff7\u601d\uff0c\u4e0e\u4ecb\u7ecd\u5de5\u4f5c\u4e2d\u5e38\u7528\u7684\u4e00\u4e9b\u6307\u6807\uff0c\u81f3\u4e8e\u5982\u4f55\u900f\u8fc7\u8fd9\u4e9b\u6307\u6807\u5e2e\u52a9UX Designer \u5728\u5de5\u4f5c\u4e2d\u63d0\u5347\u91cd\u8981\u6027\uff0c\u6765\u81ea\u8bc1UX \u5de5\u4f5c\u80fd\u5e26\u6765\u7684\u4ef7\u503c\u90e8\u5206\uff0c\u53ef\u4ee5\u770b\u4e00\u4e0bNathan \u4ee5\u524d\u5199\u8fc7\u7684\u4e00\u7bc7\u53e4\u65e9\u6587\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>1\u3001\u5173\u4e8e\u6570\u636e\u6307\u6807\u4e0e\u8861\u91cf\u7684\u5e38\u89c1\u8ff7\u601d<\/strong><\/span><\/h2>\n<h5><span style=\"color: #3366ff;\"><strong>01 \u6570\u636e\u6307\u6807\u7684\u4f7f\u7528\uff0c\u4e0d\u7b26\u5408GSM \u539f\u5219<\/strong><\/span><\/h5>\n<p>\u5f53\u6709\u4e00\u5b9a\u7684\u7528\u6237\u540e\uff0c\u7ed3\u5408\u5e38\u89c1\u7684\u6570\u636e\u5206\u6790\u5de5\u5177\u6216\u5185\u90e8\u56e2\u961f\u81ea\u5efa\u7684\u6570\u636e\u57cb\u70b9\uff0c\u7f51\u7ad9\u548c\u5e94\u7528\u9a6c\u4e0a\u5c31\u80fd\u51fa\u73b0\u8bb8\u591a\u53ef\u4f9b\u5206\u6790\u7684\u6570\u636e\uff0c\u4f3c\u4e4e\u53ea\u8981\u6709\u8fd9\u4e9b\u6570\u636e\uff0c\u4ee4\u4eba\u60ca\u559c\u7684\u6d1e\u5bdf\u5c31\u4f1a\u81ea\u52a8\u6d6e\u51fa\u6c34\u9762\u3002<\/p>\n<p>GSM\uff08Goal-Signal-Metrics\uff09\u662fGoogle \u63d0\u51fa\u7684\u76ee\u6807\u5bfc\u5411\u8861\u91cf\u6a21\u578b\uff0c\u7528\u6765\u62c6\u89e3\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u65f6\u7684\u8bbe\u8ba1\u76ee\u6807-\u884c\u4e3a\u4fe1\u53f7-\u8861\u91cf\u6307\u6807\u7684\u4e00\u79cd\u6a21\u5f0f\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63486 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-02.png\" alt=\"\" width=\"600\" height=\"308\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-02.png 600w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-02-300x154.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em>Google GSM Framework, Goal-Signal-Metrics<\/em><\/p>\n<p>\u5728\u5546\u4e1a\u573a\u666f\u4e2d\uff0c\u6240\u6709\u7684\u6570\u636e\u8861\u91cf\u5fc5\u5b9a\u5e26\u6709\u660e\u786e\u7684\u76ee\u6807\uff0c\u6bd4\u5982\uff1a\u900f\u8fc7\u89c2\u5bdf\u5bbd\u53e3\u8f6c\u5316\u548c\u7a84\u53e3\u8f6c\u5316\uff0c\u5206\u6790\u5e7f\u544a\u6295\u653e\u6548\u76ca\u4ee5\u53caGMV \u6210\u672c\u3002\u751a\u81f3\uff0c\u5982\u679c\u4ec5\u57fa\u4e8e\u8fd9\u4e9b\u89c2\u5bdf\u6570\u636e\u8fdb\u884c\u52a8\u4f5c\u6027\u7684\u4f18\u5316\uff0c\u6ca1\u6709\u914d\u5408\u4e2d\u957f\u671f\u7684\u51b3\u7b56\u65f6\uff0c\u53d8\u5316\u4ec5\u4f1a\u6d41\u4e8e\u77ed\u671f\u6548\u76ca\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>02 \u663e\u800c\u6613\u89c1\u7684\u6570\u636e\u6307\u6807\uff0c\u4e0d\u4ee3\u8868\u5c31\u662f\u6709\u5e2e\u52a9\u7684<\/strong><\/span><\/h5>\n<p>\u4e00\u4e2a\u6570\u636e\u6307\u6807\u5bb9\u6613\u76d1\u6d4b\u4e0e\u8ba1\u7b97\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u5bf9\u4f60\u7684\u4ea7\u54c1\u6765\u8bf4\u5c31\u662f\u91cd\u8981\u7684\u3002\u900f\u8fc7\u73b0\u5728\u5927\u90e8\u5206\u7684\u5206\u6790\u5de5\u5177\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5c31\u76d1\u6d4b\u8ddf\u8e2a\u6210\u767e\u4e0a\u5343\u7684\u5404\u79cd\u6307\u6807\uff0c\u800c\u4e14\u5206\u6790\u7684\u5de5\u5177\u4e5f\u5c42\u51fa\u4e0d\u7a77\u3002\u65b0\u4ea7\u54c1\u56e2\u961f\u5f80\u5f80\u56e0\u4e3a\u80fd\u83b7\u53d6\u5927\u91cf\u7684\u6570\u636e\uff0c\u7136\u540e\u5c31\u671f\u671b\u6d1e\u5bdf\u81ea\u52a8\u51fa\u73b0\uff0c\u4f46\u5f80\u5f80\u4e0d\u9042\u4eba\u610f\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u7f51\u9875\u6216App \u7684PV \u6570\u636e\u5f88\u5bb9\u6613\u6536\u96c6\uff0c\u4f46\u5982\u679c\u4f60\u7684\u7f51\u9875\u6216\u4ea7\u54c1\u662f\u5c5e\u4e8e\u5185\u5bb9\u6d88\u8d39\u7c7b\u578b\u7684\uff0c\u5b83\u5c31\u65e0\u6cd5\u5448\u73b0\u7528\u6237\u662f\u5426\u5728\u4f60\u7684\u7f51\u7ad9\u6d88\u8d39\u5185\u5bb9\uff08\u6709\u6548\u65f6\u957f\u66f4\u5177\u4ee3\u8868\u6027\uff09\u3002\u9ad8\u7684PV \u6216\u8bb8\u662f\u7531\u5e02\u573a\u5e7f\u544a\u8f6c\u5316\u8fc7\u6765\u7684\u7528\u6237\uff0c\u4f46\u5bf9\u5185\u5bb9\u6d88\u8d39\u7c7b\u7684\u4ea7\u54c1\u76ee\u6807\uff0c\u80af\u5b9a\u4e0d\u662f\u786e\u5b9a\u6bcf\u4e2a\u7528\u6237\u5230\u5e95\u6d4f\u89c8\u4e86\u591a\u5c11\u9875\u9762\uff0cPV \u53ef\u80fd\u662f\u8861\u91cf\u5e7f\u544a\u6548\u679c\u7684\u91cd\u8981\u5ea6\u91cf\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u76d1\u6d4b\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u826f\u597d\u65b9\u5f0f\u3002<\/p>\n<p>\u5982\u679c\u4f60\u4e0d\u786e\u5b9a\u4f60\u6b63\u5728\u7528\u7684\u6570\u636e\u6307\u6807\uff0c\u662f\u5426\u6709\u6b63\u5411\u5e2e\u52a9\u7684\u8bdd\u3002\u53ef\u4ee5\u53c2\u8003AARRR \u7684\u8f6c\u5316\u6a21\u578b\uff0c\u6765\u5e2e\u52a9\u81ea\u5df1\u68b3\u7406\u6e05\u695a\u6838\u5fc3\u7684\u8f6c\u5316\u94fe\u8def\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>03 \u5355\u4e00\u7684\u6570\u636e\u6307\u6807\uff0c\u5bf9\u4e8e\u6548\u679c\u8861\u91cf\u53ef\u80fd\u662f\u6a21\u7cca\u7684<\/strong><\/span><\/h5>\n<p>\u5982\u4e0a\u9762\u6240\u8bf4\u76f8\u8f83\u4e8ePV\u3001UV\u3001DAU\uff0c\u7528\u6237\u5728\u7f51\u7ad9\u6216\u5e94\u7528\u4e2d\u7684\u6709\u6548\u505c\u7559\u65f6\u957f\uff0c\u53ef\u80fd\u66f4\u9002\u5408\u7528\u6765\u8861\u91cf\u7528\u6237\u5728\u4ea7\u54c1\u4e2d\u7684\u53c2\u4e0e\u5ea6\u3002<\/p>\n<p>\u4f46\u505c\u7559\u65f6\u95f4\u8d8a\u957f\u53ef\u80fd\u662f\u6b63\u9762\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u8d1f\u9762\u7684\u3002\u5728\u7535\u5546\u4ea7\u54c1\u7c7b\u7684\u8f6c\u5316\u8fc7\u7a0b\u4e2d\uff0c\u5982\u679c\u5728\u5173\u952e\u7684\u8f6c\u5316\u8282\u70b9\u7528\u6237\u505c\u7559\u8f83\u4e45\uff0c\u53ef\u80fd\u610f\u5473\u7740\u7528\u6237\u56e0\u56f0\u60d1\u3001\u5206\u5fc3\u6216\u632b\u8d25\u800c\u82b1\u8d39\u4e86\u5927\u91cf\u65f6\u95f4\u3002\u5373\u4fbf\u540c\u65f6\u76d1\u6d4b\u7f51\u7ad9\u6216\u5e94\u7528\u7684\u505c\u7559\u65f6\u957f\u548c\u8f6c\u5316\u7387\uff0c\u4f60\u53ef\u80fd\u4ecd\u7136\u4e0d\u6e05\u695a\u4e3a\u4ec0\u4e48\u7528\u6237\u53c2\u4e0e\u5ea6\u5982\u6b64\u9ad8\uff0c\u5bf9\u4e8e\u6700\u540e\u7684\u6210\u4ea4\u5374\u6ca1\u6709\u592a\u5927\u5e2e\u52a9\u3002<\/p>\n<p>\u8fd9\u65f6\u5c31\u9700\u8981\u900f\u8fc7\u914d\u5408\u66f4\u7ec6\u81f4\u7684\u6570\u636e\u6307\u6807\u7ec4\u5408\uff0c\u6162\u6162\u7684\u5b9a\u4f4d\u7528\u6237\u5728\u64cd\u4f5c\u6b65\u9aa4\u4e2d\u7684\u5173\u952e\u95ee\u9898\uff0c\u5e76\u5c1d\u8bd5\u900f\u8fc7A\/B Testing \u6765\u89e3\u51b3\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>04 \u6b63\u786e\u7684\u8861\u91cf\u6307\u6807\uff0c\u8981\u4f9d\u4ea7\u54c1\u3001\u4f01\u4e1a\u672c\u8eab\u800c\u5236\u5b9a<\/strong><\/span><\/h5>\n<p>\u5927\u5bb6\u5e38\u7528\u7684\u6570\u636e\u6307\u6807\uff0c\u5e76\u4e0d\u4e00\u5b9a\u9002\u5408\u81ea\u5df1\u5f53\u524d\u4ea7\u54c1\u9636\u6bb5\u6216\u4f01\u4e1a\u76ee\u6807\u3002<\/p>\n<p>\u6b63\u5e38\u800c\u8a00\u4f01\u4e1a\u7684\u4e3b\u529b\u4ea7\u54c1\uff0c\u6b63\u662f\u4ee3\u8868\u7740\u4f01\u4e1a\u4e3b\u8981\u7684\u5546\u4e1a\u8425\u5229\u6a21\u5f0f\uff0c\u56e0\u6b64\u5728\u53d1\u5e03\u4ea7\u54c1\u540e\u8981\u76d1\u6d4b\u7684\u5404\u79cd\u8861\u91cf\u6307\u6807\uff0c\u901a\u5e38\u5728\u4ea7\u54c1\u51c6\u5907\u8fdb\u5165\u5e02\u573a\u524d\uff0c\u90fd\u5df2\u4f9d\u7167\u5546\u4e1a\u6a21\u5f0f\u8fdb\u884c\u62c6\u5206\u3002\u4f46\u5728\u4ea7\u54c1\u7684\u51b7\u542f\u52a8\u65f6\u671f\uff0c\u8fd9\u4e9b\u4f9d\u5546\u4e1a\u6a21\u5f0f\u62c6\u5206\u7684\u6307\u6807\uff0c\u5f88\u591a\u65f6\u5019\u65e0\u6cd5\u53cd\u6620\u51fa\uff0c\u4f01\u4e1a\u7684\u4ea7\u54c1\u662f\u5426\u6b63\u5728\u5f80\u597d\u7684\u65b9\u5411\u6210\u957f\u3002<\/p>\n<p>\u6bd4\u5982Saas\u670d\u52a1\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u901a\u5e38\u90fd\u4f1a\u4f7f\u7528\u51c0\u6536\u5165\u7559\u5b58NDRR\u00a0\uff08Net Dollar Retention Rate\uff09\u4f5c\u4e3a\u4e3b\u8981\u7684\u5546\u4e1a\u6a21\u5f0f\u6307\u6807\uff0c\u4f46\u5728\u524d\u671f\u7528\u6237\u91cf\u5c11\u65f6\uff0c\u642d\u914dNPS\u6216PSAT\u7b49\u7c7b\u578b\u7684\u6307\u6807\uff0c\u624d\u80fd\u591f\u597d\u7684\u56de\u5f52\u5230Saas\u4ea7\u54c1\u7684\u670d\u52a1\u4f53\u9a8c\u672c\u8d28\u3002\u4e86\u89e3\u4f01\u4e1a\u76ee\u524d\u63d0\u4f9b\u7684\u670d\u52a1\uff0c\u5bf9\u7528\u6237\u6765\u8bf4\u662f\u5426\u662f\u6b63\u5411\u7684\uff0c\u5e76\u4e14\u80fd\u6301\u7eed\u589e\u957f\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>05 \u5927\u591a\u65f6\u5019\uff0c\u8861\u91cf\u6307\u6807\u5e76\u4e0d\u4f1a\u7eaf\u7cb9\u4e0e\u8bbe\u8ba1\u76f8\u5173<\/strong><\/span><\/h5>\n<p>\u5728\u4ea7\u54c1\u5f00\u53d1\u8fed\u4ee3\u4e2d\u53d1\u5e03\u65b0\u529f\u80fd\u540e\uff0c\u6570\u636e\u53ef\u80fd\u4f1a\u5f00\u59cb\u4e0a\u5347\u3002\u4ea7\u54c1\u56e2\u961f\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u662f\u65b0\u529f\u80fd\u7684\u53d1\u5e03\u9020\u6210\u7684\uff0c\u4f46\u9500\u552e\u90e8\u5206\u5374\u53ef\u80fd\u4f1a\u5c06\u5b83\u4e0e\u4e00\u9879\u65b0\u7684\u4fc3\u9500\u6d3b\u52a8\u8054\u7cfb\u8d77\u6765\uff0c\u800cUX \u56e2\u961f\u5219\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u4e0e\u4ed6\u4eec\u7684\u65b0\u8bbe\u8ba1\u76f8\u5173\u3002<\/p>\n<p>\u8fd9\u79cd\u573a\u666f\u5728\u4ea7\u54c1\u7684\u6570\u636e\u5230\u8fbe\u4e00\u5b9a\u89c4\u6a21\u65f6\u5341\u5206\u5e38\u89c1\u3002\u771f\u5b9e\u60c5\u51b5\u662f\u53ea\u80fd\u900f\u8fc7\u63a7\u5236\u4e00\u4e9b\u56fa\u5b9a\u56e0\u5b50\uff0c\u6765\u505a\u66f4\u7ec6\u90e8\u7684A\/B Testing \u62c6\u5206\u3002\u4f46\u5927\u591a\u65f6\u5019\u4ea7\u54c1\u7684\u8fed\u4ee3\u65f6\u95f4\u4e0e\u5f00\u53d1\u8d44\u6e90\uff0c\u5f88\u96be\u771f\u6b63\u505a\u5230\u80fd\u660e\u786e\u786e\u8ba4\u662f\u56e0\u4e3a\u4ec0\u4e48\u539f\u56e0\u3002<\/p>\n<p>\u56e0\u6b64\u7ed3\u5408\u524d\u9762\u6240\u8bf4\u7684\uff0c\u5404\u56e2\u961f\u5728\u4e3b\u8981\u7684\u6570\u636e\u6307\u6807\u4e2d\uff0c\u914d\u5408\u5176\u4ed6\u8f85\u52a9\u6307\u6807\uff0c\u751a\u81f3\u63d0\u53d6\u66f4\u4e0e\u56e2\u961f\u7d27\u5bc6\u76f8\u5173\u7684\u4e2a\u522b\u6307\u6807\uff0c\u6765\u4e86\u89e3\u5728\u4ea7\u54c1\u7684\u8fed\u4ee3\u8fc7\u7a0b\u4e2d\uff0c\u5404\u81ea\u56e2\u961f\u505a\u7684\u51b3\u7b56\u662f\u5426\u662f\u6b63\u5411\u7684\u3002<\/p>\n<blockquote><p>\u7528\u6237\u4f53\u9a8c\u6307\u6807\uff0c\u8ddf\u6613\u7528\u6027\u548c\u5546\u4e1a\u6307\u6807\u76ee\u7684\u4e0d\u540c<\/p><\/blockquote>\n<p>\u4e0b\u9762\u5c31\u4f1a\u4ecb\u7ecd\u51e0\u79cd\u5de5\u4f5c\u4e2d\u5e38\u7528\u7684\uff0c\u4e0e\u4f53\u9a8c\u76f8\u5173\u7684\u8861\u91cf\u6307\u6807\uff0c\u90e8\u5206\u6307\u6807\u5728\u8ba2\u5b9a\u7684\u4e00\u5f00\u59cb\uff0c\u672c\u8eab\u5373\u5305\u6db5\u4e86\u5546\u4e1a\u4e0e\u4f53\u9a8c\u7ef4\u5ea6\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>2\u3001\u5de5\u4f5c\u4e2d\u53ef\u80fd\u7528\u5230\u7684\u51e0\u79cd\u4f53\u9a8c\u8861\u91cf\u6307\u6807<\/strong><\/span><\/h2>\n<p>\u5927\u90e8\u5206\u7684\u4f53\u9a8c\u8861\u91cf\u6307\u6807\uff0c\u90fd\u4f1a\u57fa\u4e8e\u4e09\u4e2a\u4e3b\u8981\u4ef7\u503c\u89c2\uff0c\u7ed3\u5408\u5176\u4ed6\u7528\u6237\u6001\u5ea6\u7c7b\u578b\u4f5c\u4e3a\u8861\u91cf\u57fa\u51c6\u3002<\/p>\n<ol>\n<li><strong>\u53ef\u7528\u6027<\/strong><\/li>\n<li><strong>\u53c2\u4e0e\u5ea6<\/strong><\/li>\n<li><strong>\u8f6c\u5316\u7387\uff0b User Attitude<\/strong><\/li>\n<\/ol>\n<p>\u4e0b\u9762\u4ecb\u7ecd\u51e0\u79cd\uff0c\u5728\u5de5\u4f5c\u4e2d\u53ef\u80fd\u5e38\u7528\u5230\u7684\u901a\u7528\u578b\uff0c\u4e0e\u4e0d\u540c\u4e1a\u52a1\u573a\u666f\u578b\u7684\u4f53\u9a8c\u8861\u91cf\u6307\u6807\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>2.1 \u901a\u7528\u578b<\/strong><\/span><\/h5>\n<p><span style=\"color: #3366ff;\"><strong>01 \u4f20\u7edf\u7f51\u7ad9\u670d\u52a1\u4f7f\u7528\u7684PULSE<\/strong><\/span><\/p>\n<p>PULSE \u662f\u57fa\u4e8e\u5546\u4e1a\u548c\u6280\u672f\u7684\u8861\u91cf\u6a21\u578b\uff0c\u88ab\u5f88\u591a\u7ec4\u7ec7\u548c\u516c\u53f8\u5e7f\u6cdb\u5e94\u7528\u4e8e\u8ddf\u8e2a\u4ea7\u54c1\u7684\u6574\u4f53\u8868\u73b0\u3002\u5305\u542b\uff1a<\/p>\n<ul>\n<li><strong>Page view \u9875\u9762\u6d4f\u89c8\u91cf<\/strong><\/li>\n<li><strong>Uptime \u54cd\u5e94\u65f6\u95f4<\/strong><\/li>\n<li><strong>Latency \u5ef6\u8fdf<\/strong><\/li>\n<li><strong>Seven days active user 7\u5929\u6d3b\u8dc3\u7528\u6237\u6570<\/strong><\/li>\n<li><strong>Earning \u6536\u76ca<\/strong><\/li>\n<\/ul>\n<p>\u4f46\u4e0d\u96be\u770b\u51faPULSE \u6307\u6807\u4ec5\u8986\u76d6\u4e86UX \u8bbe\u8ba1\u4e2d\u6700\u6700\u57fa\u7840\u7684\u53ef\u7528\u6027\u90e8\u5206\uff0c\u548c\u8861\u91cf\u7528\u6237\u4f53\u9a8c\u7684\u76f4\u63a5\u5173\u7cfb\u4e0d\u5927\uff0c\u96be\u4ee5\u8bc4\u4f30\u8bbe\u8ba1\u5de5\u4f5c\u5230\u6765\u7684\u5f71\u54cd\uff0c\u6bd5\u7adf\u8fd9\u4e2a\u6307\u6807\u521b\u5efa\u4e4b\u521d\u662f\u7528\u6765\u8861\u91cf\u4ea7\u54c1\u7684\u6280\u672f\u4e0e\u5546\u4e1a\u6548\u679c\u3002<\/p>\n<p>\u56e0\u6b64\u4e3a\u4e86\u5f25\u8865PULSE \u6307\u6807\u4e2d\u5b58\u5728\u7684\u95ee\u9898\uff0cGoogle \u63d0\u51fa\u4e86HEART \u6307\u6807\u6a21\u578b\u3002HEART \u662f\u201c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u5ea6\u91cf\u7684\u6307\u6807\u4f53\u7cfb\uff0c\u4ee5\u53ca\u628a\u4ea7\u54c1\u76ee\u6807\u4e0e\u521b\u5efa\u6307\u6807\u4f53\u7cfb\u76f8\u4e92\u5173\u8054\u7684\u8fc7\u7a0b\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>02 \u4ee5\u4f7f\u7528\u8005\u4e3a\u4e2d\u5fc3\u7684HEART<\/strong><\/span><\/p>\n<p>HEART\u5176\u5b9e\u4e5f\u662f\u4e1a\u754c\u4f7f\u7528\u7684\u8001\u9ec4\u5386\u4e86\uff0c\u5c24\u5176\u5e38\u7528GA (\u00a0Google Analytics\u00a0) \/ Adobe\u00a0Omniture\u7684\u4eba\u4e00\u5b9a\u90fd\u5bf9\u4ed6\u4e0d\u964c\u751f\u3002<\/p>\n<p>\u65e9\u671f\u4ea7\u54c1\u5f00\u53d1\u4e0a\u7ebf\u7684\u9636\u6bb5\uff0c\u5927\u591a\u662f\u8ba2\u5b9a\u4e1a\u52a1KPI \u4f5c\u4e3a\u8861\u91cf\u9879\u76ee\u4ea7\u51fa\u7684\u4ef7\u503c\uff0c\u4f46\u5728\u7528\u6237\u4f53\u9a8c\u7684\u90e8\u4efd\uff0c\u5374\u5f88\u96be\u6709\u53ef\u89c6\u5316\u4ee5\u53ef\u53ca\u91cf\u5316\u7684\u8861\u91cf\u6307\u6807\u3002\u56e0\u6b64Google \u5c1d\u8bd5\u628a\u4ea7\u54c1\u76ee\u6807\u4ee5\u53ca\u4f53\u9a8c\u6307\u6807\u76f8\u4e92\u7ed3\u5408\uff0c\u5efa\u7acb\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684HEART \u5ea6\u91cf\u4f53\u7cfb\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63487 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-03.png\" alt=\"\" width=\"700\" height=\"218\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-03.png 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-03-300x93.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><em>Google Heart \u4f53\u9a8c\u8861\u91cf\u6307\u6807\u6a21\u578b<\/em><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>2.2 Saas \u670d\u52a1\u578b<\/strong><\/span><\/h5>\n<p><span style=\"color: #3366ff;\"><strong>01 NPS\uff08\u00a0Net Promoter Score\u51c0\u63a8\u8350\u503c\uff09<\/strong><\/span><\/p>\n<p>\u51c0\u63a8\u8350\u503c\u6700\u65e9\u662f\u7531\u8d1d\u6069\u54a8\u8be2\u7684\u521b\u59cb\u4ebaFred Reichheld \u57282003 \u63d0\u51fa\uff0c\u901a\u8fc7\u6d4b\u91cf\u7528\u6237\u7684\u63a8\u8350\u610f\u613f\uff0c\u4ece\u800c\u4e86\u89e3\u7528\u6237\u4e4b\u4e8e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5fe0\u8bda\u6001\u5ea6\u3002<\/p>\n<p>NPS \u7b97\u662f\u8fd1\u51e0\u5e74\u7528\u6237\u4f53\u9a8c\u9886\u57df\u4e0a\u7684\u5f53\u7ea2\u6307\u6807\uff08\u751a\u81f3\u4e1a\u5185\u8fd8\u6709\u6240\u8c13\u7684NPS \u6559\u6d3eXD\uff09\uff0c\u57fa\u672c\u4e0a\u4e92\u8054\u7f51\u7c7b\u4ea7\u54c1\u90fd\u53ef\u4ee5\u4f7f\u7528\u3002\u5176\u57fa\u672c\u6838\u5fc3\u7406\u5ff5\u662f\uff0c\u4e00\u4e2a\u4f01\u4e1a\u7684\u7528\u6237\u53ef\u88ab\u5212\u5206\u4e3a\u4e09\u7c7b\uff1a\u63a8\u8350\u8005\u3001\u4e2d\u7acb\u8005\u548c\u6279\u8bc4\u8005\u3002<\/p>\n<ol>\n<li><strong>\u63a8\u8350\u8005\u662f\u6295\u5165\u4e14\u91cd\u590d\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u4f1a\u70ed\u60c5\u5730\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/strong><\/li>\n<li><strong>\u88ab\u52a8\u8005\u662f\u5bf9\u4ea7\u54c1\u6ee1\u610f\uff0c\u4f46\u7f3a\u4e4f\u70ed\u60c5\u548c\u5fe0\u8bda\u5ea6\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u5f88\u5bb9\u6613\u8f6c\u800c\u6295\u5411\u4f7f\u7528\u7ade\u4e89\u8005\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/strong><\/li>\n<li><strong>\u6279\u8bc4\u8005\u662f\u90a3\u4e9b\u660e\u663e\u5bf9\u4f01\u4e1a\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e0d\u6ee1\u610f\u7684\u90a3\u90e8\u5206\u7528\u6237<\/strong><\/li>\n<\/ol>\n<p>\u76f8\u8f83\u4e8e\u5176\u4ed6\u7684\u6307\u6807\uff0cNPS \u8be2\u95ee\u7684\u662f\u610f\u613f\u800c\u4e0d\u662f\u60c5\u611f\uff0c\u5bf9\u7528\u6237\u6765\u8bf4\u66f4\u5bb9\u6613\u56de\u7b54\uff0c\u4e14\u76f4\u63a5\u53cd\u5e94\u4e86\u5ba2\u6237\u5bf9\u4f01\u4e1a\u7684\u5fe0\u8bda\u5ea6\u548c\u8d2d\u4e70\u610f\u613f\uff0c\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u53ef\u4ee5\u770b\u5230\u4f01\u4e1a\u5f53\u524d\u548c\u672a\u6765\u4e00\u6bb5\u65f6\u95f4\u7684\u53d1\u5c55\u8d8b\u52bf\u548c\u6301\u7eed\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>02 CES\uff08\u00a0Customer Effort Score\u7528\u6237\u8d39\u529b\u5ea6\uff09<\/strong><\/span><\/p>\n<p>CES \u6307\u7684\u662f\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4f1a\u9700\u8981\u7528\u6237\u82b1\u8d39\u591a\u5c11\u529b\u6c14\u624d\u80fd\u6ee1\u8db3\u81ea\u8eab\u9700\u6c42\u3002<\/p>\n<blockquote><p>\u6839\u636eOracle \u7684\u4e00\u9879\u7814\u7a76\uff0c82\uff05\u7684\u4eba\u628a\u4ed6\u4eec\u7684\u8d2d\u4e70\u7ecf\u5386\u63cf\u8ff0\u4e3a\u201c\u82b1\u8d39\u592a\u591a\u7684\u52aa\u529b\u201d\uff0cCES\u80cc\u540e\u7684\u7406\u8bba\u5c31\u662f\uff0c\u5e94\u8be5\u60f3\u529e\u6cd5\u51cf\u5c11\u5ba2\u6237\u4e3a\u4e86\u89e3\u51b3\u95ee\u9898\u800c\u4ed8\u51fa\u7684\u52aa\u529b\u3002CES\u53ef\u4ee5\u5e2e\u52a9\u4f60\u627e\u51fa\u53ef\u4f18\u5316\u7684\u65b9\u5411\uff0c\u66f4\u5bb9\u6613\u7406\u89e3\u5728\u54ea\u91cc\u8fdb\u884c\u6539\u5584\uff0c\u8f83\u4f4e\u7684\u8d39\u529b\u5ea6\u4e5f\u4e0e\u5ba2\u6237\u7559\u5b58\u76f4\u63a5\u76f8\u5173\uff0c\u4ece\u800c\u589e\u52a0\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/p><\/blockquote>\n<p>\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u5927\u591a\u4f1a\u5148\u5229\u7528CSAT\u3001PSAT\u8fd9\u7c7b\u7684\u6307\u6807\u6765\u8861\u91cf\u5ba2\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f53\u9a8c\u53cd\u9988\uff0c\u5f53\u8fd9\u5957\u6807\u51c6\u7684\u4ef7\u503c\u5230\u8fbe\u4e34\u754c\u70b9\u65f6\uff0c\u5c31\u5e94\u8be5\u5c1d\u8bd5CES\u4f5c\u4e3a\u6ee1\u610f\u5ea6\u6307\u6807\u7684\u6269\u5145\uff0c\u66f4\u5145\u5206\u7684\u8bc4\u4f30Saas\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\u60c5\u51b5\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>03 FCR\uff08\u00a0First contact resolution\u4e00\u6b21\u6027\u89e3\u51b3\u7387\uff09<\/strong><\/span><\/p>\n<p>\u4f5c\u4e3aSaas\u7c7b\u670d\u52a1\u578b\u4ea7\u54c1\uff0c\u5728\u83b7\u53d6\u65b0\u5ba2\u6216\u5e2e\u52a9\u65e7\u5ba2\u65f6\uff0c\u5927\u591a\u662f\u901a\u8fc7\u5ba2\u6237\u670d\u52a1\uff0c\u5728\u8bb8\u591a\u7684\u4e92\u8054\u7f51\u516c\u53f8Customer Service\u56e2\u961f\u4e5f\u662f\u91cd\u70b9\u6295\u5165\u8d44\u6e90\u7684\u3002\u800c\u300cFCR\u4e00\u6b21\u89e3\u51b3\u7387\u300d\u5373\u662f\u7528\u6765\u8861\u91cf\u8fd9\u7c7b\u5ba2\u6237\u670d\u52a1\u7684\u6307\u6807\u3002<\/p>\n<blockquote><p>FCR \u662f\u6307\u5ba2\u6237\u7684\u670d\u52a1\u9700\u6c42\u5728\u7b2c\u4e00\u6b21\u5ba2\u6237\u670d\u52a1\u4e2d\u5b8c\u5168\u89e3\u51b3\u7684\u5360\u6bd4\u7387\u3002<\/p>\n<p>\u6d4b\u91cf\u4e00\u6b21\u6027\u89e3\u51b3\u7387\u662f\u76f8\u5f53\u7b80\u5355\u7684\u3002\u901a\u8fc7\u5355\u6b21\u4ea4\u4e92\uff08\u7535\u5b50\u90ae\u4ef6\u54cd\u5e94\uff0c\u7535\u8bdd\uff0c\u804a\u5929\u4f1a\u8bdd\u7b49\uff09\u89e3\u51b3\u4f60\u6536\u5230\u7684\u5ba2\u6237\u8bf7\u6c42\u6570\u91cf\uff0c\u5e76\u9664\u4ee5\u540c\u4e00\u65f6\u671f\u6536\u5230\u7684\u8bf7\u6c42\u603b\u6570\u3002<\/p><\/blockquote>\n<p>\u4e00\u6b21\u6027\u89e3\u51b3\u7387\u4e0d\u4ec5\u5bf9Saas \u4ea7\u54c1\u7684\u5ba2\u6237\u81f3\u4e3a\u91cd\u8981\uff0c\u4e5f\u80fd\u4f53\u73b0\u5ba2\u6237\u670d\u52a1\u7684\u7ee9\u6548\u548c\u8868\u73b0\uff0c\u751a\u81f3\u6df1\u5165\u5230\u6bcf\u4e2a\u5458\u5de5\u7684\u5c42\u9762\u4e0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>2.3 \u7cfb\u7edf\u6027\u8bc4\u4f30\u578b<\/strong><\/span><\/h5>\n<p><span style=\"color: #3366ff;\"><strong>01 SUS\uff08\u00a0System Usability Scale\u7cfb\u7edf\u53ef\u7528\u6027\u91cf\u8868\uff09\u3001QUIS\uff08Questionnaire for User Interface Satisfaction\u7528\u6237\u4ea4\u4e92\u6ee1\u610f\u5ea6\uff09<\/strong><\/span><\/p>\n<p>SUS \u5e94\u8be5\u4e5f\u7b97\u662f\u7528\u6765\u8bc4\u4f30\u5355\u4e2a\u7528\u6237\u4f7f\u7528\u67d0\u4e2a\u4ea7\u54c1\u7684\u53ef\u7528\u6027\u65f6\uff0c\u6700\u5e38\u89c1\u7684\u6307\u6807\u4e86\u3002SUS \u662f\u4e00\u79cd\u7528\u6765\u91cf\u5316\u5b9a\u6027\u6570\u636e\u7684\u65b9\u6cd5\uff0c\u5e76\u4e0d\u4ec5\u4ec5\u4f9d\u9760\u6570\u636e\u7edf\u8ba1\uff0c\u9700\u8981\u7ed3\u5408\u7528\u6237\u5177\u4f53\u53c2\u4e0e\u6765\u8fdb\u884c\u8c03\u7814\uff0c\u901a\u5e38\u4f5c\u4e3a\u53ef\u7528\u6027\u6d4b\u8bd5\u7684\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p>SUS \u901a\u5e38\u7528\u6765\u4f5c\u4e3a\u6539\u7248\u6548\u679c\u7684\u6574\u4f53\u8bc4\u4f30\uff0c\u5728\u4f7f\u7528\u65f6\u53ef\u4ee5\u5bf9\u9898\u76ee\u7684\u4e3b\u8bcd\u4ea7\u54c1\u8fdb\u884c\u66ff\u6362\uff0c\u8fd9\u4e9b\u66ff\u6362\u5bf9\u6700\u540e\u7684\u6d4b\u91cf\u7ed3\u679c\u90fd\u6ca1\u6709\u5f71\u54cd\u3002<\/p>\n<p>\u800cQUIS \u5219\u53ef\u4ee5\u8bf4\u662fSUS \u7684\u8fdb\u9636\u7248\uff0c\u4f1a\u66f4\u6ce8\u91cd\u5177\u4f53\u9875\u9762\u6216\u64cd\u4f5c\u8282\u70b9\u7684\u6613\u7528\u6027\uff0c\u901a\u5e38\u4f5c\u4e3aSUS \u7684\u5ef6\u4f38\u4f7f\u7528\u3002\u6bd4\u8f83\u7b80\u5355\u7684QUIS \u7248\u672c\u5305\u62ec27 \u4e2a\u95ee\u9898\uff0c\u5206\u4e3a5\u4e2a\u7c7b\u522b\uff1a<\/p>\n<blockquote><p>Overall Reaction \u603b\u4f53\u53cd\u5e94\u3001Screen \u5c4f\u5e55\u3001Terminology\/System Information \u672f\u8bed\/\u7cfb\u7edf\u4fe1\u606f\u3001Learning \u5b66\u4e60\u3001System Capability \u7cfb\u7edf\u80fd\u529b<\/p><\/blockquote>\n<p><span style=\"color: #3366ff;\"><strong>02 CSAT\uff08\u00a0Customer Satisfaction\u5ba2\u6237\u6ee1\u610f\u5ea6\uff09\u3001PSAT\uff08\u00a0Purchase Satisfaction\u8d2d\u4e70\u6ee1\u610f\u5ea6\uff09<\/strong><\/span><\/p>\n<p>\u5ba2\u6237\u6ee1\u610f\u5ea6\u4e5f\u7b97\u662f\u7ecf\u5178\u7684\u8861\u91cf\u6307\u6807\u4e4b\u4e00\u4e86\uff0c\u968f\u7740\u5546\u4e1a\u7ade\u4e89\u7684\u6fc0\u70c8\uff0c\u5404\u7c7b\u578b\u7684\u4ea7\u54c1\u4e0e\u4f01\u4e1a\u90fd\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u66f4\u52a0\u91cd\u89c6\uff0c\u5f88\u591a\u65f6\u5019\u4f60\u6240\u719f\u6089\u7684\u7535\u8bdd\u6ee1\u610f\u8c03\u7814\u3001\u7535\u5b50\u90ae\u4ef6\u8c03\u7814\uff0c\u751a\u81f3\u76f4\u63a5\u5728\u6d88\u8d39\u540e\u7684\u661f\u7ea7\u8bc4\u5206\uff0c\u5176\u5b9e\u90fd\u662f\u5173\u4e8e\u8fd9\u7c7b\u95ee\u9898\u7684\u95ee\u5238\u3002<\/p>\n<p>PSAT \u5219\u662f\u5728CSAT \u7684\u57fa\u7840\u4e0a\uff0c\u9488\u5bf9\u6d88\u8d39\u7c7b\u578b\u4ea7\u54c1\u8fdb\u884c\u7ec6\u5316\uff0c\u5f3a\u8c03\u552e\u540e\u4f7f\u7528\u4f53\u9a8c\u7684\u90e8\u5206\u3002\u8fd9\u7c7b\u95ee\u5377\u7684\u597d\u5904\u662f\u7b80\u5355\u4e14\u6269\u5c55\u6027\u5f3a\uff0c\u53ef\u5927\u81f3\u7cfb\u7edf\u5c0f\u81f3\u4efb\u52a1\u3002<\/p>\n<p>\u4f46\u7f3a\u70b9\u5c31\u662f\u7528\u6237\u5bb9\u6613\u5728\u4e2d\u7b49\u8303\u200b\u200b\u56f4\u5185\u56de\u7b54\u95ee\u9898\uff0c\u65e0\u6cd5\u7ed9\u4f01\u4e1a\u5e26\u6765\u771f\u5b9e\u7684\u53cd\u9988\u3002\u800c\u4e14\uff0c\u5373\u4f7f\u5728\u5ba2\u6237\u6ee1\u610f\u5ea6\u5f88\u9ad8\u7684\u60c5\u51b5\u4e0b\uff0c\u4f9d\u7136\u6709\u53ef\u80fd\u906d\u9047\u7559\u5b58\u6d41\u5931\u95ee\u9898\u3002<\/p>\n<p>\u56e0\u4e3a\u6ee1\u610f\u5ea6\u5e76\u4e0d\u76f4\u63a5\u4e0e\u5ba2\u6237\u5fe0\u8bda\u5ea6\u76f8\u5173\u8054\u3002<\/p>\n<p>\u5176\u4ed6\u76f8\u5173\u7684\u7cfb\u7edf\u6027\u53ef\u7528\u578b\u6307\u6807\u5f53\u7136\u8fd8\u6709\u8bb8\u591a\uff0c\u4e0d\u8fc7\u5728\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u4e00\u822c\u6765\u8bf4\u90fd\u8f83\u5c11\u4f1a\u4f7f\u7528\u5230\uff0c\u4e3b\u8981\u8fd8\u662f\u66f4\u5177\u4e13\u4e1a\u6027\u7684\u7528\u7814User Researcher \u89d2\u8272\u8f83\u5e38\u4f7f\u7528\uff0c\u5305\u542b\uff1a<\/p>\n<ul>\n<li><strong>SUMI\uff08Software Usability Measurement Inventory \u8f6f\u4ef6\u53ef\u7528\u6027\u6d4b\u8bd5\uff09<\/strong><\/li>\n<li><strong>CSUQ\uff08Computer System questionnaire \u8ba1\u7b97\u673a\u7cfb\u7edf\u53ef\u7528\u6027\u6d4b\u8bd5<\/strong><\/li>\n<li><strong>USE \uff08Usefulness, Satisfaction, and Ease of Use \u6709\u7528\u6027\u3001\u6ee1\u610f\u5ea6\u3001\u6613\u7528\u6027\uff09<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>2.4 \u7535\u5546\u4ea7\u54c1\u578b<\/strong><\/span><\/h5>\n<p><span style=\"color: #3366ff;\"><strong>01 PSM\uff08Price Sensitivity Measurement \u4ef7\u683c\u654f\u611f\u5ea6\u6d4b\u8bd5\uff09<\/strong><\/span><\/p>\n<p>PSM \u8861\u91cf\u76ee\u6807\u7528\u6237\u5bf9\u4e0d\u540c\u4ef7\u683c\u7684\u6ee1\u610f\u53ca\u63a5\u53d7\u7a0b\u5ea6\uff0c\u4e86\u89e3\u5176\u8ba4\u4e3a\u5408\u9002\u7684\u4ea7\u54c1\u4ef7\u683c\uff0c\u4ece\u800c\u5f97\u5230\u4ea7\u54c1\u4ef7\u683c\u7684\u53ef\u63a5\u53d7\u8303\u56f4\u3002<\/p>\n<p>PSM \u8003\u8651\u4e86\u6d88\u8d39\u8005\u7684\u4e3b\u89c2\u610f\u613f\uff0c\u53c8\u517c\u987e\u4e86\u4f01\u4e1a\u8ffd\u6c42\u6700\u5927\u5229\u76ca\u7684\u9700\u6c42\u3002\u4f46\u6d4b\u8bd5\u8fc7\u7a0b\u4e3b\u8981\u57fa\u4e8e\u76ee\u6807\u5bf9\u8c61\u7684\u81ea\u7136\u53cd\u5e94\uff0c\u6ca1\u6709\u6d89\u53ca\u5230\u4efb\u4f55\u7ade\u4e89\u4ea7\u54c1\u7684\u4fe1\u606f\u3002\u6240\u4ee5\u5728\u6a2a\u5411\u62c9\u901a\u4e0a\u663e\u5f97\u8f83\u4e3a\u8584\u5f31\u3002<\/p>\n<p>\u4e5f\u6b63\u56e0\u4e3a\u7f3a\u5c11\u5bf9\u4e8e\u7ade\u4e89\u4ea7\u54c1\u7684\u5206\u6790\uff0c\u6240\u4ee5PSM \u76ee\u524d\u4e3b\u8981\u96c6\u4e2d\u5728\u81ea\u6210\u4f53\u7cfb\u7684\u4ea7\u54c1\u94fe\u8def\u4e2d\uff0c\u7528\u6765\u914d\u5408Saas \u670d\u52a1\u6216\u865a\u62df\u4ea7\u54c1\u7684\u5b9a\u4ef7\uff0c\u5728\u5b9e\u4f53\u4ea7\u54c1\u4e2d\u5df2\u7ecf\u8f83\u5c11\u88ab\u4f7f\u7528\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>02 DSR\uff08\u5e97\u94fa\u8d28\u91cf\u8bc4\u5206\uff09<\/strong><\/span><\/p>\n<p>DSR \u7b97\u662f\u7535\u5b50\u5546\u52a1\u7c7b\u4ea7\u54c1\u4e2d\u7684\u7279\u6b8a\u6307\u6807\uff0c\u521d\u671f\u662f\u5728\u5728\u963f\u91cc\u5df4\u5df4\u7684\u7535\u5546\u751f\u6001\u4e2d\u5927\u89c4\u6a21\u4f7f\u7528\uff0c\u76ee\u524d\u4e5f\u6162\u6162\u53d8\u6210\u7535\u5546\u573a\u666f\u7684\u901a\u7528\u6307\u6807\u3002<\/p>\n<p>DSR \u662f\u6307\u4e70\u5bb6\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u7269\u6210\u529f\u540e\uff0c\u9488\u5bf9\u672c\u6b21\u8d2d\u7269\u7ed9\u51fa\u7684\u8bc4\u4ef7\u5206\u6570\u3002\u4e70\u5bb6\u53ef\u4ee5\u8bc4\u5206\u7684\u9879\u76ee\u5305\u62ec\u300c\u63cf\u8ff0\u76f8\u7b26\u3001\u670d\u52a1\u6001\u5ea6\u3001\u53d1\u8d27\u901f\u5ea6\u3001\u7269\u6d41\u901f\u5ea6\u300d4 \u9879\u3002<\/p>\n<blockquote><p>DSR \u8bc4\u5206\u8ba1\u7b97\u65b9\u6cd5\uff1a\u6bcf\u9879\u5e97\u94fa\u8bc4\u5206\u53d6\u8fde\u7eed6\u4e2a\u6708\u5185\u4e70\u5bb6\u7ed9\u4e0e\u8be5\u9879\u8bc4\u5206\u7684\u603b\u548c\/\u8fde\u7eed6\u4e2a\u6708\u5185\u4e70\u5bb6\u7ed9\u4e0e\u8be5\u9879\u8bc4\u5206\u7684\u6b21\u6570\uff0c\u7edf\u8ba1\u6700\u8fd1180\u5929<\/p><\/blockquote>\n<p>DSR \u8bc4\u5206\u76f4\u63a5\u5f71\u54cd\u5356\u5bb6\u5728\u7535\u5546\u5e73\u53f0\u4e2d\uff0c\u5546\u54c1\u641c\u7d22\u66dd\u5149\u6743\u91cd\u7684\u9ad8\u4f4e\uff0c\u4ece\u800c\u5f71\u54cd\u5546\u54c1\u4e0e\u5e97\u94fa\u7684\u6392\u540d\u3002\u56e0\u6b64\u5bf9\u4e8e\u5e73\u53f0\u7c7b\u7684UX Design Team \u6765\u8bf4\uff0c\u5efa\u7acb\u7c7b\u4f3cDSR \u7684\u66dd\u5149\u8bc4\u5206\u673a\u5236\uff0c\u4e5f\u662f\u95f4\u63a5\u5f71\u54cd\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u8fdb\u800c\u63d0\u5347\u6574\u4f53\u5e73\u53f0\u4e2d\u7684\u7528\u6237\u4f53\u9a8c\u8d28\u91cf\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>03 ZMOT\uff08Zero Moment Of Truth\u7b2c\u96f6\u5173\u952e\u65f6\u523b\uff09\u3001FMOT\uff08First Moment Of Truth\u7b2c\u4e00\u5173\u952e\u65f6\u523b\uff09\u3001SMOT\uff08Second Moment Of Truth\u7b2c\u4e8c\u5173\u952e\u65f6\u523b\uff09<\/strong><\/span><\/p>\n<p>FMOT &amp; SMOT \u662f\u76ee\u524d\u65b0\u96f6\u552e\u573a\u666f\u5e38\u4f1a\u63d0\u5230\u7684\u6307\u6807\u6a21\u578b\uff0c\u4f46\u5176\u5b9e\u5728\u4f20\u7edf\u7684\u96f6\u552e\u884c\u4e1a\u65e9\u5c31\u662f\u4e00\u4e2a\u901a\u7528\u7684\u8861\u91cf\u6307\u6807\uff0cFMOT \u6307\u7684\u662f\u6d88\u8d39\u8005\u5728\u63a5\u89e6\u5230\u5bf9\u5e94\u5546\u54c1\u8d27\u4ef7\u7684\u5173\u952e3~7 \u79d2\uff0c\u6240\u6709\u7684\u5546\u54c1\u552e\u4ef7\u3001\u5305\u88c5\u3001\u6446\u8bbe\u90fd\u662f\u5728\u8fd9\u5173\u952e3~7 \u5f71\u54cd\u6d88\u8d39\u8005\u62ff\u53d6\u5546\u54c1\u751a\u81f3\u8d2d\u4e70\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p>\u800cSMOT \u5219\u662f\u6307\u8fd9\u7c7b\u5b9e\u4f53\u4ea7\u54c1\uff0c\u5728\u6d88\u8d39\u8005\u8d2d\u4e70\u56de\u5bb6\u540e\u7684\u9996\u6b21\u4f53\u9a8c\uff0c\u662f\u5426\u7b26\u5408\u8fd9\u4e2a\u5546\u54c1\u7684\u5e7f\u544a\u8bed\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u54c1\u724c\u6765\u8bf4\uff0c\u5373\u662f\u662f\u5426\u6210\u529f\u5730\u5c65\u884c\u4e86\u5b83\u7684\u627f\u8bfa\u8fd8\u662f\u4ee4\u4eba\u611f\u5230\u5931\u671b\uff0c\u8fd9\u4e5f\u662f\u6d88\u8d39\u8005\u662f\u5426\u4f1a\u6210\u4e3a\u4e00\u4e2a\u54c1\u724c\u7684\u7c89\u4e1d\uff0c\u751a\u81f3\u5728\u7ebf\u4e0a\u6216\u7ebf\u4e0b\u6e20\u9053\u5206\u4eab\u7684\u5173\u952e\uff08\u662f\u5426\u5f88\u50cfNPS \u7684\u7cbe\u795e\uff1f\uff09\u3002<\/p>\n<p>\u5ef6\u4f38\u51fa\u7684ZMOT\uff0c\u5373\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u7ed3\u5408\u7684\u65b0\u96f6\u552e\u5173\u952e\u6307\u6807\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u300c\u5c1a\u672a\u63a5\u89e6\u300d\u5230\u7279\u5b9a\u5546\u54c1\u524d\uff0c\u5c31\u900f\u8fc7\u7ebf\u4e0a\u5411\u6d88\u8d39\u8005\u8fdb\u884c\u884c\u9500\uff0c\u5f53\u6d88\u8d39\u8005\u4e3b\u52a8\u8fdb\u884c\u76f8\u4f3c\u6d3b\u52a8\u3001\u641c\u7d22\u65f6\uff0c\u5c31\u80fd\u63a5\u6536\u5230\u4ea7\u54c1\u7684\u6b63\u9762\u8baf\u606f\u6765\u5f71\u54cd\u6d88\u8d39\u610f\u5411\u3002<\/p>\n<p>\u672c\u8d28\u6838\u5fc3\u4e5f\u5c31\u662f<\/p>\n<blockquote><p>\u5f53\u5e7f\u544a\u51fa\u73b0\u5728\u7528\u6237\u9700\u8981\u7684\u65f6\u523b\uff0c\u5c31\u53d8\u6210\u4e86\u670d\u52a1<\/p><\/blockquote>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-04.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63488 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-04.jpg\" alt=\"\" width=\"624\" height=\"425\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-04.jpg 624w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/07\/uxrenmeiyi-uxmetrics-04-300x204.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><em>ZMOT &amp; FMOT &amp; SMOT<\/em><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>2.5 \u4e3b\u89c2\u8bc4\u4f30\u578b<\/strong><\/span><\/h5>\n<p>\u7528\u6237\u4f53\u9a8c\u7684\u4e3b\u89c2\u8bc4\u4f30\uff0c\u5927\u591a\u662f\u504f\u89c2\u5bdf\u5f0f\u7684\u65b9\u6cd5\uff0c\u4e5f\u662f\u5927\u5bb6\u6bd4\u8f83\u8033\u719f\u80fd\u8be6\u7684\u7528\u5b9a\u6027\u8c03\u7814\u6cd5\uff0c\u6bd4\u5982\u773c\u52a8\u4eea\u3001\u89c2\u5bdf\u6cd5\u3001\u54c1\u724c\u95ee\u5377\u2026 etc.\u3002<\/p>\n<p>\u5f53\u7136\u5982\u679c\u8981\u5c3d\u53ef\u80fd\u5c1d\u8bd5\u91cf\u5316\u8fd9\u7c7bUser Attitude \u4e3b\u89c2\u8bc4\u4f30\u6570\u636e\u65f6\uff0c\u524d\u63d0\u90fd\u662f\u628a\u7528\u6237\u4f53\u9a8c\u7406\u89e3\u6210\u4e24\u79cd\u7ef4\u5ea6\uff0c\u4e00\u79cd\u7ef4\u5ea6\u662f\u5b9e\u7528\u6027\uff08Pragmatic\uff09\u504f\u5411\u5e38\u8bf4\u7684\u53ef\u7528\u6027\uff0c\u53e6\u4e00\u79cd\u662f\u4eab\u4e50\u6027\uff08Hedonic\uff09\u4e5f\u5c31\u662f\u5e38\u8bf4\u7684\u8212\u9002\u6027\uff0c\u4eab\u4e50\u6027\u7ef4\u5ea6\u8fd8\u4f1a\u88ab\u62c6\u5206\u6210\u4e86\u51e0\u79cd\u5c5e\u6027\uff0c\u4f8b\u5982Stimulation\u548cIdentification\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>01 UEQ\uff08User Experience Questionnaire \u7528\u6237\u4f53\u9a8c\u8c03\u67e5\u8868\uff09<\/strong><\/span><\/p>\n<p>UEQ \u662fSAP \u5f00\u53d1\u7684\u4e00\u5957\u5b9a\u91cf\u5206\u6790\u7528\u6237\u4f53\u9a8c\u7684\u5de5\u5177\u3002\u7528\u6237\u5728\u95ee\u5377\u4e0a\u8868\u8fbe\u51fa\u4ed6\u4eec\u5728\u4f7f\u7528\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u7684\u611f\u53d7\uff0c\u5370\u8c61\u548c\u6001\u5ea6\uff0c\u7136\u540e\u751f\u6210\u4e00\u4e2a\u5305\u542b\u7528\u6237\u4f53\u9a8c\u6570\u4e2a\u65b9\u9762\u7684\u91cf\u5316\u8868\u3002\u5305\u62ec\u4f20\u7edf\u7684\u6613\u7528\u6027\u65b9\u9762\u7684\u6307\u6807\uff1a<\/p>\n<ul>\n<li><strong>Efficiency \u9ad8\u6548<\/strong><\/li>\n<li><strong>Perspicuity \u6613\u61c2<\/strong><\/li>\n<li><strong>Dependability \u53ef\u4fe1\u4efb<\/strong><\/li>\n<\/ul>\n<p>\u4e5f\u5305\u62ec\u4e09\u4e2a\u4f53\u9a8c\u65b9\u4fbf\u7684\u6307\u6807\uff1a<\/p>\n<ul>\n<li><strong>Attractiveness \u5438\u5f15\u5ea6<\/strong><\/li>\n<li><strong>Stimulation \u6fc0\u52b1\u6027<\/strong><\/li>\n<li><strong>Novelty \u65b0\u9c9c\u5ea6<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\"><strong>02 HQ\uff08Hedonic Quality\u4eab\u53d7\u6027\u8d28\u91cf\uff09\u3001PQ\uff08Pragmatic Quality\u5b9e\u7528\u6027\u8d28\u91cf\uff09&amp; AttrakDiff<\/strong><\/span><\/p>\n<p>HQ \u4e3b\u8981\u662f\u7528\u6765\u6d88\u8d39\u578b\u4ea7\u54c1\u7684\u60c5\u611f\u8861\u91cf\u6307\u6807\uff0c\u8f83\u5e38\u4f7f\u7528\u6d88\u8d39\u8005\u5bf9\u4e8e\u6d88\u8d39\u7c7b\u578b\u4ea7\u54c1\u7684\u8bc4\u4ef7\u3002\u800cPQ \u5219\u4e3b\u8981\u662f\u5728\u6613\u7528\u6027\u5c42\u9762\u4e0a\u52a0\u5165\u4e3b\u89c2\u56e0\u7d20\u7684\u8bc4\u5206\uff0c\u5982\u679c\u8981\u9488\u5bf9\u6027\u5730\u5bf9HQ &amp; PQ \u8fdb\u884c\u7cfb\u7edf\u6027\u8bc4\u5206\uff0cAttrakDiff \u5219\u662f\u4e00\u4e2a\u8f83\u5e38\u4f7f\u7528\u7684\u5de5\u5177\u3002<\/p>\n<blockquote><p>AttrakDiff \u5305\u542b\u4e8628 \u9879\u9898\u76ee\uff0c\u6bcf\u4e00\u9879\u90fd\u662f\u4e00\u4e2a7 \u5206\u5236\u91cf\u8868\uff0c\u6700\u4f4e\u5206\u548c\u6700\u9ad8\u5206\u4ee3\u8868\u4e00\u5bf9\u5177\u6709\u8bc4\u4ef7\u6027\u8d28\u7684\u53cd\u4e49\u8bcd\uff0c\u7528\u6237\u9700\u8981\u6839\u636e\u4f7f\u7528\u4ea7\u54c1\u8fc7\u7a0b\u4e2d\u7684\u67d0\u4e00\u65b9\u9762\u7684\u4f53\u9a8c\u4ece\u4f4e\u5230\u9ad8\u8fdb\u884c\u8bc4\u5206\uff0c\u6bd4\u5982\u201c\u6df7\u4e71\u7684\u2014 \u2014 \u6e05\u6670\u7684\u201d\uff0c\u5206\u6570\u8d8a\u9ad8\uff0c\u8868\u660e\u4ea7\u54c1\u7684\u67d0\u4e00\u65b9\u9762\u8bbe\u8ba1\u5f97\u8d8a\u6e05\u6670\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>3\u3001\u5199\u5728\u6700\u540e<\/strong><\/span><\/h2>\n<p>\u5728\u4ea7\u54c1\u6216\u4e1a\u52a1\u4e2d\u5bfc\u5165\u4f53\u9a8c\u6570\u636e\u8861\u91cf\u6307\u6807\uff0c\u4e0d\u662f\u65b0\u5165\u884c\u7684\u8bbe\u8ba1\u5e08\u60f3\u50cf\u7684\u8fd9\u4e48\u7b80\u5355\u3002\u771f\u6b63\u7684\u5b9e\u52a1\u8fc7\u7a0b\u7edd\u4e0d\u662f\u5c06\u6587\u7ae0\u4e2d\u7684\u6307\u6807\uff0c\u76f4\u63a5\u5bfc\u5165\u81ea\u5df1\u5bf9\u63a5\u7684\u4ea7\u54c1\u4e2d\uff0c\u6bcf\u4e00\u4e2a\u6570\u636e\u6307\u6807\u90fd\u6709\u5176\u76ee\u7684\uff0c\u4e14\u4e0d\u540c\u7684\u4eba\u5373\u4fbf\u770b\u5230\u7684\u6570\u636e\u76f8\u540c\uff0c\u4e5f\u90fd\u4f1a\u6709\u81ea\u5df1\u7684\u89e3\u8bfb\u65b9\u5f0f\u3002<\/p>\n<p>\u8fc7\u4e8e\u4f9d\u8d56\u6307\u6807\uff0c\u5982\u679c\u4e0d\u968f\u65f6\u4f9d\u636e\u5e02\u573a\u52a8\u6001\u4e0e\u516c\u53f8\u7b56\u7565\u8fdb\u884c\u8c03\u6574\uff0c\u4e0d\u4ec5\u5bb9\u6613\u56e0\u4e3a\u77ed\u671f\u7684\u826f\u597d\u6570\u636e\u5ffd\u89c6\u4e86\u4e2d\u957f\u671f\u7684\u4ea7\u54c1\u6210\u957f\uff0c\u4e5f\u4f1a\u6162\u6162\u7684\u4e27\u5931\u8bbe\u8ba1\u5e08\u7684\u611f\u6027\u521b\u610f\u80fd\u529b\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u6e05\u695a\u7684\u8ba4\u77e5\u5230\u54ea\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u6211\u8fdb\u884c\u4ec0\u4e48\u6837\u7684\u8bbe\u8ba1\u7b56\u7565\u3002\u624d\u662f\u771f\u6b63\u7684\u4f7f\u7528\u65b9\u5f0f\u3002\u5343\u4e07\u522b\u8ba9\u8bbe\u8ba1\u5e08\u53d8\u6210\u52a8\u4f5c\u5bfc\u5411\u7684\u5de5\u4f5c\u804c\u4f4d\uff0c<\/p>\n<blockquote><p>Value-Driven \u4ef7\u503c\u5bfc\u5411\u7684\u5de5\u4f5c\u6a21\u5f0f\uff0c\u624d\u662f\u8bbe\u8ba1\u5e08\u7684\u751f\u5b58\u6cd5\u5219<\/p><\/blockquote>\n<p>\u8c22\u8c22\u5927\u5bb6\u770b\u5b8c\uff0c\u5982\u679c\u4f60\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\u7684\u8bdd\uff0c\u4e5f\u8bf7\u8bb0\u5f97\u8d5e\u4e00\u4e0b\u5594\uff01\u5982\u679c\u89c9\u5f97\u5199\u9053\u4f60\u7684\u5fc3\u574e\u91cc\uff0c\u4f46\u4e5f\u4e0d\u8981\u541d\u556c\u7528\u529b\u70b9\u4e2a\u4e94\u6b21\u8d5e\uff01\u6211\u4eec\u4e0b\u6b21\u89c1\u5570See ya~<\/p>\n<p><em><span style=\"color: #999999;\">\u8f6c\u8f7d\u6765\u6e90\uff1a<a style=\"color: #999999;\" href=\"https:\/\/medium.com\/uxeastmeetswest\/%E5%9C%A8%E5%95%86%E6%A5%AD%E7%92%B0%E5%A2%83%E4%B8%AD%E7%9A%84-ux-%E9%AB%94%E9%A9%97%E8%A1%A1%E9%87%8F%E6%8C%87%E6%A8%99-2575f4d53905\" target=\"_blank\" rel=\"noopener\">https:\/\/medium.com\/uxeastmeetswest\/&#8230;<\/a><\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"63483\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"9fbcabb7b1\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path d=\"M29.144 20.773c-.063-.13-4.227-8.67-11.44-2.59C7.63 28.795 28.94 43.256 29.143 43.394c.204-.138 21.513-14.6 11.44-25.213-7.214-6.08-11.377 2.46-11.44 2.59z\" class=\"heart\" fill=\"#AAB8C2\" \/><circle class=\"main-circ\" fill=\"#E2264D\" opacity=\"0\" cx=\"29.5\" cy=\"29.5\" r=\"1.5\" \/><g class=\"grp7\" opacity=\"0\" transform=\"translate(7 6)\"><circle class=\"oval1\" fill=\"#9CD8C3\" cx=\"2\" cy=\"6\" r=\"2\" \/><circle class=\"oval2\" fill=\"#8CE8C3\" cx=\"5\" 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