{"id":63718,"date":"2019-08-13T11:38:39","date_gmt":"2019-08-13T03:38:39","guid":{"rendered":"https:\/\/uxren.cn\/?p=63718"},"modified":"2019-08-13T11:38:39","modified_gmt":"2019-08-13T03:38:39","slug":"ruheyongroizizhengshejigaibandejiazhi","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=63718","title":{"rendered":"\u5982\u4f55\u7528ROI\u81ea\u8bc1\u201c\u8bbe\u8ba1\u6539\u7248\u201d\u7684\u4ef7\u503c"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63722\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00.png\" alt=\"\" width=\"800\" height=\"419\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00.png 1720w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00-768x402.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-00-1024x536.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u738b\u793c\u6587 \u5ba1\u6821\uff1aTem\u00a0 |\u00a0\u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#310 \u8bd1\u6587<\/p>\n<p>&nbsp;<\/p>\n<p>\u5bf9\u4e8e\u4efb\u4f55\u4f01\u4e1a\u6765\u8bf4\uff0c\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\u53ef\u4ee5\u8bf4\u662f\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\u3001\u4ed8\u8d39\u548c\u4fdd\u6301\u5fe0\u8bda\u5ea6\u6700\u6709\u6548\u7684\u65b9\u5f0f\u3002\u5728\u4ea7\u54c1\u771f\u5b9e\u4f7f\u7528\u60c5\u5883\u4e0b\uff0c\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u8fd9\u4e2a\u672f\u8bed\uff08CX\u7684\u5b50\u96c6\uff09\u88ab\u66f4\u4e3a\u9891\u7e41\u5730\u5e94\u7528\uff0c 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63724\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01.jpg\" alt=\"\" width=\"800\" height=\"384\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01.jpg 2000w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01-300x144.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01-768x369.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-01-1024x492.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" 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style=\"color: #3366ff;\"><strong>UX\u8bbe\u8ba1\u6539\u7248\u7684\u76ee\u6807<\/strong><\/span><\/h2>\n<p>\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u8bf4\u660e\u8fdb\u884cUX\u8bbe\u8ba1\u6539\u7248\u9879\u76ee\u7684\u539f\u56e0\u3002\u8be5B2B\u5e73\u53f0\u5927\u7ea6\u6709\u4e03\u5e74\u7684\u5386\u53f2\uff0c\u7531\u4e71\u4e03\u516b\u7cdf\u7684UI\u4ee5\u53ca\u5728\u4e0d\u540c\u65f6\u95f4\u521b\u5efa\u7684\u5916\u89c2\u5404\u4e0d\u76f8\u540c\u7684Web\u5e94\u7528\u7a0b\u5e8f\u7ec4\u6210\u3002\u968f\u7740\u516c\u53f8\u9010\u6e10\u6210\u719f\uff0c\u5b83\u9700\u8981\u7edf\u4e00\u7684UX\u8bbe\u8ba1\u548c\u54c1\u724c\u4e00\u81f4\u7684\u5916\u89c2\u3002<\/p>\n<p>\u9664\u4e86\u201cfrankendesign\u201d\uff08<em>\u8bd1\u8005\u6ce8\uff1a\u5f62\u5bb9\u5728\u8fdb\u884c\u56fe\u5f62\u6216\u7f51\u9875\u8bbe\u8ba1\u4e2d\uff0c\u5c06\u4e0d\u534f\u8c03\u7684\u591a\u79cd\u89c6\u89c9\u5143\u7d20\u8fdb\u884c\u7b80\u5355\u62fc\u51d1\u7ec4\u5408\u7684\u8bbe\u8ba1<\/em>\uff09\u548c\u5bfc\u822a\u95ee\u9898\u4e4b\u5916\uff0c\u8be5\u5e73\u53f0\u8fd8\u5145\u6ee1\u4e86\u4e25\u91cd\u7684\u53ef\u7528\u6027\u95ee\u9898\uff0c\u56e0\u4e3a\u8be5\u516c\u53f8\u6ca1\u6709\u8058\u8bf7\u6709\u7ecf\u9a8c\u7684\u4ea4\u4e92\u8bbe\u8ba1\u5e08\uff0c\u5e76\u4e14\u666e\u904d\u91c7\u7528\u201c\u5feb\u901f\u6784\u5efa\uff0c\u7136\u540e\u4fee\u590d\u201d\u7684\u6001\u5ea6\u3002<\/p>\n<p>\u6211\u4eec\u5217\u51fa\u4e86\u9700\u8981\u6539\u8fdb\u7684\u56db\u5927\u65b9\u9762\uff0c\u4ee5\u63d0\u5347\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u4f53\u9a8c\uff1a<\/p>\n<ol>\n<li><span style=\"color: #3366ff;\"><strong>\u53ef\u7528\u6027\uff08\u53ef\u53d1\u73b0\u6027\uff0c\u5bfc\u822a\uff0cUI\u6807\u51c6\uff09<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u4e00\u81f4\u6027\uff08UI\u8bbe\u8ba1\uff0c\u4ea4\u4e92\u8bbe\u8ba1\uff09<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5de5\u4f5c\u6d41\u7a0b\uff08\u7528\u6237\u6d41\u7a0b\uff0c\u4ea4\u4e92\u8bbe\u8ba1\uff0c\u6548\u7387\uff09<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u54c1\u724c\u8ba4\u77e5\uff08\u8d28\u91cf\uff0c\u4fe1\u4efb\uff0c\u4fe1\u5fc3\uff09<\/strong><\/span><\/li>\n<\/ol>\n<p>\u6211\u4eec\u8bf4\u660e\u4e86\u9700\u8981\u6539\u8fdb\u8fd9\u56db\u4e2a\u65b9\u9762\u7684\u7406\u7531\u5e76\u9884\u6d4b\u4e86ROI\u3002\u7531\u4e8e\u6211\u4eec\u505a\u4e86\u529f\u8bfe\uff0c\u6240\u4ee5\u80fd\u591f\u7ed9\u51fa\u53ef\u4fe1\u7684\u4e14\u53ef\u91cf\u5316\u7684ROI\u9884\u6d4b\uff0c\u4ee5\u53ca\u4e00\u4e9b\u76f8\u5bf9\u4e0d\u53ef\u4fe1\u7684\u201c\u957f\u5c3e\u201d\u5b9a\u6027\u6570\u5b57\uff0c\u4f8b\u5982\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u54c1\u724c\u4ef7\u503c\u548cNPS\uff08\u51c0\u63a8\u8350\u503c\uff09\u7684\u9884\u8ba1\u589e\u957f\u7387\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63725\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02.jpg\" alt=\"\" width=\"800\" height=\"395\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02.jpg 1680w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02-300x148.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02-768x379.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-02-1024x505.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>UX\u76ee\u6807\uff031\uff1a\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/span><\/h4>\n<p><strong>\u53ef\u53d1\u73b0\u6027\u3002<\/strong>\u6539\u8fdb\u540e\u7684\u5bfc\u822a\u53ef\u4ee5\u975e\u5e38\u6e05\u695a\u5730\u663e\u793a\u51faUI\u4e2d\u53ef\u8fdb\u884c\u7684\u64cd\u4f5c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u5efa\u8bae\u91cd\u65b0\u8bbe\u8ba1\u4fe1\u606f\u67b6\u6784\u548c\u7ad9\u70b9\u5bfc\u822a\u4ee5\u516c\u5f00\u6240\u6709\u53ef\u8bbf\u95ee\u9009\u9879\uff08\u5305\u62ec\u4e4b\u524d\u9690\u85cf\u7684\u9009\u9879\uff09\uff0c\u5e76\u4ee5\u7b26\u5408\u7528\u6237\u4f7f\u7528\u4e60\u60ef\u7684\u65b9\u5f0f\u91cd\u65b0\u7ec4\u7ec7\u5b83\u3002<\/p>\n<p><strong>\u5bfc\u822a\u754c\u9762\u6c38\u8fdc\u4e0d\u662f\u7528\u6237\u7684\u76ee\u6807\u3002<\/strong>\u7528\u6237\u7684\u76ee\u6807\u662f\u5feb\u901f\u5b8c\u6210\u5de5\u4f5c\uff0c\u800c\u5bfc\u822a\u754c\u9762\u7684\u5b58\u5728\u662f\u4e3a\u4e86\u8ba9\u7528\u6237\u5b9e\u73b0\u8be5\u76ee\u6807\u3002<\/p>\n<p>\u53cd\u590d\u8981\u6c42\u7528\u6237\u8bb0\u4f4f\u754c\u9762\u5143\u7d20\u653e\u5728\u54ea\u4f1a\u964d\u4f4e\u5de5\u4f5c\u6548\u7387\u5e76\u635f\u5bb3\u54c1\u724c\u5f62\u8c61\uff08\u5ba2\u6237\u4f1a\u7591\u60d1\uff1a\u201c\u6211\u5728\u54ea\u91cc\u505a\u8fd9\u4ef6\u4e8b\uff1f\u6211\u8be5\u600e\u4e48\u505a\u5462\uff1f\u4e3a\u4ec0\u4e48\u6211\u8981\u56db\u5904\u5bfb\u627e\uff1f\u201d)\u3002\u8fd9\u65b9\u9762\u7684\u6539\u8fdb\u8fd8\u53ef\u4ee5\u51cf\u5c11\u7535\u8bdd\u652f\u6301\u7684\u6570\u91cf\uff0c\u4ece\u800c\u964d\u4f4e\u6210\u672c\u3002\u4e0d\u8981\u5fd8\u8bb0\uff0cUX\u7684ROI\u4e5f\u53ef\u4ee5\u5b9a\u4e49\u4e3a\u5f00\u652f\u7684\u51cf\u5c11\u3002<\/p>\n<p>\u6211\u4eec\u8ba9C*O\u4eec\u7406\u89e3\u63d0\u4f9b\u66f4\u7075\u6d3b\u9ad8\u6548\u7684\u4ea7\u54c1\u4f53\u9a8c\u7684\u5fc5\u8981\u6027\u3002\u4ec5\u4ec5\u8bbe\u8ba1\u4e00\u4e2a\u597d\u770b\u7684\u4ea7\u54c1\u662f\u4e0d\u591f\u7684\uff0c\u826f\u597d\u7684\u53ef\u7528\u6027\u5bf9\u63d0\u9ad8\u4ea7\u54c1\u8d28\u91cf\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c\u5177\u6709\u91cd\u8981\u4f5c\u7528\u3002\u66f4\u597d\u7684\u53ef\u7528\u6027\u589e\u52a0\u4e86\u7528\u6237\u5bf9\u7cfb\u7edf\u4e43\u81f3\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\u7684\u540c\u65f6\uff0c\u8fd8\u51cf\u5c11\u4e86\u9519\u8bef\u548c\u6210\u672c\uff08\u5bf9\u4e8e\u5185\u90e8\u548c\u5916\u90e8\u7528\u6237\u90fd\u662f\u5982\u6b64\uff09\u3002<\/p>\n<h5><span style=\"color: #3366ff;\"><strong>UX\u7684ROI\u7684\u4f53\u73b0\uff1a\u901a\u8fc7\u63d0\u9ad8\u53ef\u7528\u6027\u6765\u8282\u7701\u6210\u672c<\/strong><\/span><\/h5>\n<p>\u6211\u4eec\u53ef\u4ee5\u7528\u63d0\u9ad8\u53ef\u7528\u6027\u6240\u8282\u7ea6\u7684\u6210\u672c\u6765\u4f53\u73b0UX\u7684ROI\uff1a<\/p>\n<ul>\n<li><strong>\uff08\u9519\u8bef\u6570\u91cf\uff09*\uff08\u5e73\u5747\u6062\u590d\u65f6\u95f4\uff09@\uff08\u5458\u5de5\u6210\u672c\uff09*\uff08\u5458\u5de5\u4eba\u6570\uff09=\u8282\u7701\u7684\u6210\u672c<\/strong><\/li>\n<li><strong>\u793a\u4f8b\uff1a\uff086\u4e2a\u9519\u8bef\/\u5468\uff09*\uff0830\u5206\u949f\uff09@\uff0830\u7f8e\u5143\/\u5c0f\u65f6\uff09*\uff0825\u540d\u5458\u5de5\uff09=\u6bcf\u5468\u8282\u77015,625 \u7f8e\u5143\u6216\u6bcf\u5e74\u8282\u7701\u7ea6300,000\u7f8e\u5143<\/strong><\/li>\n<\/ul>\n<p>\u4e3a\u4e86\u8bf4\u660e\u6539\u8fdb\u5bfc\u822a\u7684ROI\uff0c\u6211\u4eec\u7528\u4e86\u4e00\u4e2a<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.nngroup.com\/articles\/do-interface-standards-stifle-design-creativity\/\" target=\"_blank\" rel=\"noopener\">\u6765\u81eaNNGroup\u7684<\/a><\/strong><\/span>\u771f\u5b9e\u7684A \/ B\u6d4b\u8bd5\u6848\u4f8b\u6765\u8bf4\u670dC*O\u4eec\u3002\u8be5\u6848\u4f8b\u7684\u80cc\u666f\u662f\u6d4b\u8bd5\u7535\u5546\u7f51\u7ad9\u4e0a\u4e0d\u540c\u8bbf\u95ee\u8def\u5f84\u7684\u6210\u529f\u7387\u3002\u4ece\u4e3b\u9875\u8bbf\u95ee\u5230\u4ea7\u54c1\u6709\u4e09\u79cd\u65b9\u5f0f\uff1a\u641c\u7d22\u548c\u4e24\u4e2a\u5bfc\u822a\u65b9\u6848\u3002\u4e00\u79cd\u5bfc\u822a\u65b9\u6848\u662f\u6839\u636e\u5927\u591a\u6570\u7528\u6237\u5bf9\u7535\u5546\u7f51\u7ad9\u7684\u5fc3\u667a\u6a21\u578b\u6784\u5efa\u7684\uff1b\u53e6\u4e00\u79cd\u5bfc\u822a\u65b9\u6848\u662f\u6839\u636e\u8bb8\u591a\u5f00\u53d1\u4eba\u5458\u5bf9\u5176\u4ea7\u54c1\u7684\u601d\u8003\u65b9\u5f0f\u6784\u5efa\u7684\u3002\u6d4b\u8bd5\u7ed3\u679c\u8868\u660e\uff1a<\/p>\n<ul>\n<li><strong>\u5f53\u4eba\u4eec\u4f7f\u7528\u6839\u636e\u5927\u591a\u6570\u7528\u6237\u7684\u5fc3\u7406\u6a21\u578b\u6784\u5efa\u7684\u5bfc\u822a\u65b9\u6848\u65f6\uff0c\u6210\u529f\u7387\u4e3a80\uff05<\/strong><\/li>\n<li><strong>\u5f53\u4eba\u4eec\u4f7f\u7528\u6839\u636e\u516c\u53f8\u5185\u90e8\u601d\u7ef4\u6784\u5efa\u7684\u5bfc\u822a\u65b9\u6848\u65f6\uff0c\u6210\u529f\u7387\u4ec5\u4e3a9\uff05<\/strong><\/li>\n<\/ul>\n<p>\u6027\u80fd\u548c\u6ee1\u610f\u5ea6\u6709\u7740\u5bc6\u5207\u7684\u5173\u8054\uff0c\u6240\u4ee5\u5982\u679c\u8bbe\u8ba1\u5e08\u521b\u9020\u4e86\u4e00\u4e2a\u66f4\u5bb9\u6613\u4f7f\u7528\u7684\u8bbe\u8ba1\uff0c\u4eba\u4eec\u4f1a\u503e\u5411\u4e8e\u66f4\u559c\u6b22\u5b83\u3002\u56e0\u6b64\u7528\u6237\u572870%\u7684\u60c5\u51b5\u4e0b\u66f4\u559c\u6b22\u90a3\u4e9b\u6709\u66f4\u9ad8\u53ef\u7528\u6027\uff08\u901a\u8fc7\u53ef\u7528\u6027\u6307\u6807\u9ad8\u4f4e\u5224\u65ad\uff09\u7684\u8bbe\u8ba1\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63726\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03.jpg\" alt=\"\" width=\"800\" height=\"507\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03.jpg 1680w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03-300x190.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03-768x487.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-03-1024x649.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h5><span style=\"color: #3366ff;\"><strong>\u7f8e\u5b66\u6709\u52a9\u4e8e\u63d0\u9ad8\u53ef\u7528\u6027<\/strong><\/span><\/h5>\n<p><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/conversionxl.com\/blog\/why-simple-websites-are-scientifically-better\/\" target=\"_blank\" rel=\"noopener\">\u79d1\u5b66\u4e0a\u5df2\u7ecf\u8bc1\u660e<\/a><\/strong><\/span>\u4e86\u89c6\u89c9\u7b80\u6d01\u7684\u8bbe\u8ba1\u6709\u66f4\u597d\u7684\u8868\u73b0\uff0c\u6240\u4ee5\u6211\u4eec\u7684\u76ee\u6807\u4e4b\u4e00\u662f\u4ece\u6839\u672c\u4e0a\u6539\u8fdb\u5e73\u53f0\u7684UI\u8bbe\u8ba1\u3002<\/p>\n<p>\u6211\u4eec\u8ffd\u672c\u6eaf\u6e90\u540e\u53d1\u73b0\uff0cYouTube\u7684\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5458<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/research.google.com\/pubs\/pub38315.html\" target=\"_blank\" rel=\"noopener\">Javier Bargas-Avila\u57282012\u5e74\u7684\u4e00\u9879\u7814\u7a76\u4e2d<\/a><\/strong><\/span>\u786e\u5b9a\u4e86\u4eba\u4eec\u5728\u7f51\u9875\u51fa\u73b0\u540e\u7684\u524d17\u523050\u6beb\u79d2\u5185\u5c31\u4f1a\u5f62\u6210\u5ba1\u7f8e\u53cd\u5e94\u3002\u800c\u4eba\u7728\u4e00\u6b21\u773c\u5c31\u9700\u8981300-400\u6beb\u79d2\u3002\u8fd9\u610f\u5473\u7740\u4ea7\u54c1\u53ef\u80fd\u5728\u7728\u773c\u4e4b\u95f4\u5c31\u4f1a\u53d7\u5230\u7528\u6237\u7684\u5224\u51b3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>UX\u76ee\u6807\uff032\uff1a\u63d0\u4f9b\u4e00\u81f4\u7684\u7528\u6237\u4f53\u9a8c<\/strong><\/span><\/h4>\n<p>\u5f53\u524d\u7684UI\u662f\u4e0d\u540cUI\u7684\u6df7\u642d\u3002\u7528\u6237\u4e3a\u4e0d\u540c\u9875\u9762\u7684\u989c\u8272\u3001\u5e03\u5c40\u548c\u5b57\u4f53\u6837\u5f0f\u4e4b\u95f4\u5b58\u5728\u7684\u533a\u522b\u800c\u611f\u5230\u56f0\u60d1\u3002\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u81f4\u6027\u5728\u4e8e\u51cf\u5c11\u5b66\u4e60\u6210\u672c\u548c\u6d88\u9664\u56f0\u60d1\u3002<\/p>\n<p>\u6211\u4eec\u63d0\u51fa\u4e86\u5728\u5e73\u53f0\u4e0a\u63d0\u9ad8UX\u4e00\u81f4\u6027\u7684\u9700\u6c42\u3002\u4e00\u81f4\u6027\u662f\u53ef\u7528\u6027\u7684\u4e00\u90e8\u5206\u3002\u66f4\u9ad8\u7684\u4e00\u81f4\u6027\u63d0\u4f9b\u66f4\u597d\u7684\u53ef\u7528\u6027\uff0c\u800c\u66f4\u597d\u7684\u53ef\u7528\u6027\u63d0\u9ad8\u4e86\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>\u4e00\u81f4\u6027\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u4e00\u81f4\u6027\u610f\u5473\u7740\u7528\u7c7b\u4f3c\u7684\u5143\u7d20\u5b8c\u6210\u7c7b\u4f3c\u7684\u4efb\u52a1\uff0c\u8fd9\u4e9b\u5143\u7d20\u5728\u6574\u4e2a\u7cfb\u7edf\u91cc\u5177\u6709\u76f8\u4f3c\u7684\u529f\u80fd\u548c\u884c\u4e3a\u3002\u4e00\u81f4\u7684\u754c\u9762\u662f\u9075\u5faa\u89c4\u5219\u7684\u754c\u9762\uff0c\u4f8b\u5982\u4f7f\u7528\u76f8\u540c\u7684\u4ea4\u4e92\u6765\u6267\u884c\u7279\u5b9a\u4efb\u52a1\u3002<\/p>\n<p>\u4e00\u65e6\u5728UI\u4e2d\u4f7f\u7528\u4e86\u4e00\u81f4\u7684\u5143\u7d20\uff0c\u7528\u6237\u5c31\u4e0d\u9700\u8981\u6bcf\u6b21\u90fd\u5b66\u4e60\u65b0\u7684\u4ea4\u4e92\u3002\u4fdd\u6301\u89c6\u89c9\u548c\u529f\u80fd\u4e00\u81f4\u6027\u90fd\u5f88\u91cd\u8981\u3002<\/p>\n<blockquote><p><strong>\u81ea1984\u5e74\u4ee5\u6765\uff0c\u6211\u4eec\u5c31\u5df2\u7ecf\u77e5\u9053\uff0c\u63d0\u5347\u53ef\u7528\u6027\u7684\u6700\u597d\u529e\u6cd5\u4e4b\u4e00\u662f\u4fdd\u6301\u4e00\u81f4\u6027\u3002Macintosh\u6839\u636e\u4e00\u672c\u8be6\u7ec6\u7684Apple\u4eba\u673a\u754c\u9762\u6307\u5357\u8bbe\u8ba1\u4e86\u5176\u4e0a\u7edd\u5927\u90e8\u4efd\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u5f97\u76ca\u4e8e\u6b64\uff0c Mac\uff08\u4ee5\u53ca\u540e\u6765\u7684Windows\uff09\u76f8\u5bf9\u4e8e\u65e9\u671f\u7cfb\u7edf\u6709\u9ad8\u4e00\u81f4\u6027\u7684\u4f18\u52bf\uff0c\u8fd9\u4f7f\u5f97\u7528\u6237\u80fd\u591f\u5f00\u7bb1\u5373\u7528\u5176\u8f6f\u4ef6\u3002\uff08<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.nngroup.com\/articles\/do-interface-standards-stifle-design-creativity\/\" target=\"_blank\" rel=\"noopener\">NNGroup<\/a><\/span>\uff09<\/strong><\/p><\/blockquote>\n<p>\u6211\u4eec\u8981\u65f6\u523b\u8003\u8651\u5230\u7528\u6237\u662f\u5426\u80fd\u7406\u89e3\u4f60\u8bbe\u8ba1\u7684\u754c\u9762\u548c\u4ea4\u4e92\u3002\u4e3a\u7528\u6237\u7740\u60f3\u610f\u5473\u7740\u4e0d\u5f3a\u8feb\u4ed6\u4eec\u5fc5\u987b\u5b66\u4e60\u65b0\u7684\u4ea4\u4e92\u65b9\u5f0f\u6216\u5de5\u5177\u96c6\u624d\u80fd\u5b8c\u6210\u5de5\u4f5c\u3002\u901a\u8fc7\u51cf\u5c11\u7528\u6237\u7684\u56f0\u60d1\u6765\u7f29\u77ed\u7528\u6237\u601d\u8003\u7684\u65f6\u95f4\u4e5f\u662f\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e\u56e0\u7d20\u3002\uff08<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/principle-of-consistency-and-standards-in-user-interface-design\" target=\"_blank\" rel=\"noopener\">\u4ea4\u4e92\u8bbe\u8ba1\u57fa\u91d1\u4f1a<\/a><\/strong><\/span>\uff09<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63727\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04.jpg\" alt=\"\" width=\"800\" height=\"469\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04.jpg 1680w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04-300x176.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04-768x450.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-04-1024x600.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>UX\u76ee\u6807\uff033\uff1a\u6539\u8fdb\u5de5\u4f5c\u6d41\u7a0b<\/strong><\/span><\/h4>\n<p>\u4e3a\u4e86\u63d0\u9ad8\u5ba2\u6237\u7684\u5de5\u4f5c\u6548\u7387\uff0c\u7528\u6539\u8fdb\u7684\u5bfc\u822a\u8bbe\u8ba1\u6765\u63d0\u9ad8\u7528\u6237\u719f\u6089UI\u7684\u901f\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u83dc\u5355\u548c\u5b50\u83dc\u5355\u5fc5\u987b\u7b26\u5408\u7528\u6237\u7684\u4f7f\u7528\u4e60\u60ef\uff0c\u7136\u800c\u539f\u5148\u7684\u83dc\u5355\u6807\u7b7e\u4e0d\u4e00\u81f4\u3002\u6539\u8fdb\u8fd9\u4e00\u70b9\u6709\u5229\u4e8e\u6539\u8fdb\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f7f\u5f97\u7528\u6237\u80fd\u66f4\u5feb\u5730\u8bbf\u95ee\u5230\u4ed6\u4eec\u6700\u5e38\u8bbf\u95ee\u7684\u9875\u9762\u3002<\/p>\n<blockquote><p>\u5ba2\u6237\u8054\u7edc\u59d4\u5458\u4f1a\u662f\u6267\u884c\u8463\u4e8b\u4f1a\u7684\u4e00\u4e2a\u90e8\u95e8\uff0c\u4ed6\u4eec\u5bf9\u8d85\u8fc775,000\u540d\u5458\u5de5\u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\u540e\u53d1\u73b0\uff1a<br \/>\n\u201c\u53d6\u60a6\u5ba2\u6237\u5e76\u4e0d\u80fd\u4f7f\u5176\u5fe0\u8bda\uff0c\u4f46\u51cf\u5c11\u4ed6\u4eec\u5b8c\u6210\u5de5\u4f5c\u6240\u9700\u7684\u7cbe\u529b\u53ef\u4ee5\u3002\u201d\u00a0\uff08<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/hbr.org\/2010\/07\/stop-trying-to-delight-your-customers\" target=\"_blank\" rel=\"noopener\">\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/a><\/strong><\/span>\uff09<\/p><\/blockquote>\n<p>\u6211\u4eec\u53ef\u4ee5\u7528\u5de5\u4f5c\u6548\u7387\u63d0\u9ad8\u7684\u7a0b\u5ea6\u6765\u8ba1\u7b97UX\u7684ROI\uff1a<\/p>\n<ul>\n<li><strong>\uff08\u8282\u7701\u7684\u65f6\u95f4\uff09@\uff08\u5458\u5de5\u6210\u672c\uff09*\uff08\u5458\u5de5\u4eba\u6570\uff09= \u8282\u7701\u7684\u6210\u672c<\/strong><\/li>\n<li><strong>\u4f8b\u5982\uff1a\uff084\u5c0f\u65f6\/\u5468\uff09@\uff0830\u7f8e\u5143\/\u5c0f\u65f6\uff09*\uff0850\u540d\u5458\u5de5\uff09=\u6bcf\u5468\u8282\u77016,000\u7f8e\u5143\u6216\u6bcf\u5e74\u8282\u7701\u7ea6312,000\u7f8e\u5143<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u589e\u52a0\u5e10\u6237\u4eea\u8868\u76d8\u4ee5\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387<\/strong><\/span><\/p>\n<p>\u6211\u4eec\u7684UX\u56e2\u961f\u8ba4\u8bc6\u5230\uff0c\u76ee\u524d\u7528\u6237\u767b\u5f55\u540e\u770b\u5230\u7684\u9875\u9762\u6ca1\u6709\u4e3a\u7528\u6237\u63d0\u4f9b\u4efb\u4f55\u4ef7\u503c\uff0c\u8fd9\u5b8c\u5168\u662f\u6d6a\u8d39\u673a\u4f1a\u3002\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u4e2a\u5e26\u6709\u5bfc\u822a\u680f\u663e\u793a\u7740\u201c\u6b22\u8fce\u201d\u7684\u7a7a\u767d\u9875\u3002<\/p>\n<p>\u6211\u4eec\u63d0\u8bae\u7528\u8d26\u6237\u4eea\u8868\u76d8\u6765\u5c55\u793a\u6700\u5173\u952e\u7684\u6570\u636e\u6307\u6807\uff0c\u8ba9\u5ba2\u6237\u5feb\u901f\u83b7\u53d6\u5173\u952e\u4fe1\u606f\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u5347\u5de5\u4f5c\u6548\u7387\u3002\u5f53\u7136\u5ba2\u6237\u4e5f\u53ef\u4ee5\u81ea\u5b9a\u4e49\u89c6\u56fe\u5e76\u5efa\u7acb\u6210\u4eea\u8868\u76d8\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63728\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05.jpg\" alt=\"\" width=\"800\" height=\"334\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05.jpg 1680w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05-300x125.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05-768x320.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-05-1024x427.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u4e0a\u56fe\u662f\u5f53\u65f6\u5c55\u793a\u7ed9C*O\u4eec\u770b\u7684\u4eea\u8868\u76d8\u539f\u578b\u56fe\uff0c\u901a\u8fc7\u5b83\u80fd\u76f4\u89c2\u7684\u770b\u5230\u8fd9\u4e9b\u80fd\u8282\u7701\u65f6\u95f4\u7684\u529f\u80fd\u662f\u600e\u4e48\u63d0\u5347\u6548\u7387\uff0c\u53c8\u662f\u600e\u4e48\u53cd\u6620\u51fa\u8bbe\u8ba1\u6539\u7248\u7684ROI\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>UX\u76ee\u6807\uff034\uff1a\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6<\/strong><\/span><\/h4>\n<p>\u4f18\u79c0\u7684UX\u8bbe\u8ba1\u5e08\u4f1a\u8ba9\u4ea7\u54c1\u7684\u89c6\u89c9\u7b26\u5408\u6700\u65b0\u7684\u8bbe\u8ba1\u8d8b\u52bf\u3002\u56e0\u4e3a\u5982\u679c\u7528\u6237\u611f\u89c9\u4ea7\u54c1\u662f\u6700\u65b0\u7684\uff0c\u8fd9\u79cd\u611f\u89c9\u901a\u5e38\u4f1a\u8f6c\u6362\u6210\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4fe1\u4efb\u611f\u3002\u5f88\u5c11\u6709\u4eba\u4f1a\u60f3\u8981\u6ce8\u518c\u4e00\u4e2a\u770b\u8d77\u6765\u5df2\u7ecf\u8fc7\u65f6\u7684\u670d\u52a1\u3002\u867d\u7136\u7528\u6237\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u4f1a\u6ce8\u518c\u90a3\u4e9b\u770b\u8d77\u6765&#8221;\u66f4\u597d&#8221;\u7684\u670d\u52a1\u3002<\/p>\n<p>UX\u8bbe\u8ba1\u4eba\u5458\u9700\u8981\u8bc4\u4f30\u4ea7\u54c1\u7684UX\u662f\u5426\u4e0e\u7c7b\u4f3c\u7684\u4f01\u4e1a\u5e94\u7528\u7a0b\u5e8f\u5904\u4e8e\u540c\u7b49\u6c34\u5e73\u3002\u5176\u6027\u80fd\u548c\u529f\u80fd\u662f\u5426\u80fd\u4e0e\u5176\u4ed6\u6700\u5148\u8fdb\u7684SaaS\u5e94\u7528\u7a0b\u5e8f\u76f8\u63d0\u5e76\u8bba\uff1f\u5728\u6211\u4eec\u7684\u6848\u4f8b\u4e2d\uff0c\u60c5\u51b5\u5e76\u975e\u5982\u6b64\uff0c\u6240\u4ee5\u6211\u4eec\u9700\u8981\u52aa\u529b\u505a\u5f97\u66f4\u597d\uff0c\u4ee5\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002<\/p>\n<p>\u4ea7\u54c1\u7684\u7efc\u5408\u7528\u6237\u4f53\u9a8c\u76f4\u63a5\u5f71\u54cd\u5230\u5ba2\u6237\u5bf9\u4ea7\u54c1\u7684\u4fe1\u4efb\u4e0e\u4fe1\u5fc3\u3002\u73b0\u5b9e\u5df2\u7ecf\u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u8868\u660e\uff0c\u5bf9\u7528\u6237\u7684\u660e\u786e\u5173\u7231\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u4e0d\u65ad\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u63d0\u5347\u53e3\u7891\u63a8\u8350\u6307\u6570\uff08NPS\uff09\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.nngroup.com\/articles\/interaction-branding\/\" target=\"_blank\" rel=\"noopener\">NNGroup\u7684\u4e00\u7bc7\u6587\u7ae0<\/a><\/strong><\/span>\u8c08\u5230\u7528\u6237\u5bf9\u54c1\u724c\u6574\u4f53\u5f62\u8c61\u7684\u611f\u77e5\u4e0e\u5177\u4f53\u4ea4\u4e92\u8bbe\u8ba1\u6709\u53ef\u91cf\u5316\u7684\u5173\u7cfb\u3002\u8f6f\u4ef6\u4ea7\u54c1\u5404\u65b9\u9762\u7684\u7528\u6237\u4f53\u9a8c\u90fd\u4f1a\u5f71\u54cd\u5230\u7528\u6237\u5bf9\u5176\u54c1\u724c\u5f62\u8c61\u7684\u8bc4\u4ef7\u3002\u5177\u4f53\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>\u89c6\u89c9\u8bbe\u8ba1\uff1aUI\u770b\u8d77\u6765\u5982\u4f55<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5185\u5bb9\u8bbe\u8ba1\uff1aUI\u542c\u8d77\u6765\u5982\u4f55<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u4ea4\u4e92\u8bbe\u8ba1\uff1aUI\u7ed9\u4eba\u7684\u611f\u53d7<\/strong><\/span><\/li>\n<\/ul>\n<p>B2B\u4ea7\u54c1\u7684\u5ba2\u6237\u5728\u8981\u6c42\u66f4\u597d\u7684\u4f53\u9a8c\u3002<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/finding-the-right-digital-balance-in-b2b-customer-experience\" target=\"_blank\" rel=\"noopener\">\u636e\u9ea6\u80af\u9521\u516c\u53f8\u79f0<\/a><\/strong><\/span>\uff0c\u65e0\u8bba\u5728\u4ec0\u4e48\u884c\u4e1a\uff0c\u5ba2\u6237\u90fd\u8981\u6c42B2B\u4ea7\u54c1\u7684\u4f53\u9a8c\u8981\u4e0e\u6d88\u8d39\u7ea7\u4ea7\u54c1\u7684\u4f53\u9a8c\u4e00\u81f4\uff0c\u5e76\u8ba4\u4e3a\u6d41\u7545\u7684\u4f53\u9a8c\u80fd\u4e3a\u54c1\u724c\u80cc\u4e66\u3002<\/p>\n<p>\u901a\u8fc7\u5f15\u7528\u4e0a\u8ff0\u51e0\u9879\u8ba4\u8bc6\u5230\u54c1\u724c\u8ba4\u77e5\u5ea6\u7684\u91cd\u8981\u6027\u7684\u7814\u7a76\uff0c\u6211\u4eec\u7684UX\u56e2\u961f\u8bc1\u660e\u4e86\u8ba9\u4ea7\u54c1\u62e5\u6709\u4e00\u81f4\u7684\uff0c\u7b26\u5408\u6700\u65b0\u8bbe\u8ba1\u8d8b\u52bf\u7684\u89c6\u89c9\u8bbe\u8ba1\u3001\u5185\u5bb9\u8bbe\u8ba1\u548c\u4ea4\u4e92\u8bbe\u8ba1\u7684\u5fc5\u8981\u6027\u3002\u6211\u4eec\u53ef\u4ee5\u7528\u54c1\u724c\u4fe1\u4efb\u5ea6\uff0c\u53e3\u7891\u4f20\u64ad\u5ea6\u4ee5\u53ca\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u7684\u4e0a\u5347\u7a0b\u5ea6\u6765\u5ea6\u91cf\u8bbe\u8ba1\u6539\u7248\u7684ROI\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-63729\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06.jpg\" alt=\"\" width=\"800\" height=\"428\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06.jpg 1680w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06-300x161.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06-768x411.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/08\/uxrenyi-310-06-1024x548.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5199\u5728\u6700\u540e<\/strong><\/span><\/h2>\n<p>\u5546\u4e1a\u6210\u529f\u7684\u5173\u952e\u662f\u9884\u6d4b\u5ba2\u6237\u9700\u6c42\u5e76\u51cf\u5c11\u51b2\u7a81\u3002\u5982\u4eca\uff0c\u5927\u591a\u6570\u6210\u529f\u7684\u516c\u53f8\u90fd\u628a\u8bbe\u8ba1\u5f53\u6210\u4e00\u79cd\u8ba9\u4ed6\u4eec\u7684\u4ea7\u54c1\u3001 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