{"id":64161,"date":"2019-09-19T15:41:35","date_gmt":"2019-09-19T07:41:35","guid":{"rendered":"https:\/\/uxren.cn\/?p=64161"},"modified":"2019-09-24T10:34:21","modified_gmt":"2019-09-24T02:34:21","slug":"jtbdfangfajingsuizaochanpinburumaimengxiang","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=64161","title":{"rendered":"JTBD\u65b9\u6cd5\u7cbe\u9ad3\uff1a\u6253\u9020\u4ea7\u54c1\uff0c\u5c31\u662f\u6210\u5c31\u7528\u6237"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64162\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00.png\" alt=\"\" width=\"800\" height=\"436\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00.png 1350w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00-300x163.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00-768x418.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-00-1024x558.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u6653\u7433 \u5ba1\u6821\uff1aTem\u00a0 |\u00a0\u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#317 \u8bd1\u6587<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h4><span style=\"color: #3366ff;\"><strong>\u8bf7\u5347\u7ea7\u4f60\u7684\u5ba2\u6237\uff0c\u800c\u4e0d\u662f\u4f60\u7684\u4ea7\u54c1\u3002\u4e0d\u8981\u6253\u9020\u66f4\u597d\u7684\u7167\u76f8\u673a\uff0c\u8bf7\u6253\u9020\u66f4\u597d\u7684\u6444\u5f71\u5e08\u3002<br \/>\n<\/strong><\/span><span style=\"color: #999999;\">\u2014\u2014Kathy Sierra<\/span><\/h4>\n<\/blockquote>\n<p>\u4e00\u4e07\u5e74\u524d\uff0c\u6211\u4eec\u4eba\u7c7b\u8fc7\u7740\u72e9\u730e\u3001\u91c7\u96c6\u7684\u751f\u6d3b\uff0c\u51fa\u884c\u53ea\u80fd\u9760\u53cc\u811a\u3002\u4eca\u5929\uff0c\u6211\u4eec\u6709\u5feb\u9910\u5e97\u548c\u81ea\u52a8\u9a7e\u9a76\u6c7d\u8f66\u3002\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u6539\u53d8\uff1f\u56e0\u4e3a\u6211\u4eec\u672c\u80fd\u5730\u6e34\u671b\u7a81\u7834\u81ea\u5df1\u3002\u6211\u4eec\u901a\u8fc7\u6539\u9020\u5e76\u9002\u5e94\u73af\u5883\u6765\u5b9e\u73b0\u7a81\u7834\u3002<\/p>\n<p>\u60f3\u8981\u53d8\u5f97\u66f4\u597d\u7684\u6e34\u671b\u6839\u690d\u5728\u6211\u4eec\u7684\u57fa\u56e0\u4e2d\uff0c\u8fd9\u662f\u6211\u4eec\u4e4b\u6240\u4ee5\u4e3a\u4eba\u7684\u4e3b\u8981\u539f\u56e0\u3002\u6211\u4eec\u7684\u6bcf\u4e00\u6b21\u7a81\u7834\u90fd\u6709\u660e\u786e\u7684\u76ee\u7684\u3002\u6211\u4eec\u901a\u8fc7\u53d1\u5c55\u827a\u672f\u6765\u4e30\u5bcc\u6211\u4eec\u7684\u60c5\u611f\uff1b\u901a\u8fc7\u53d1\u5c55\u79d1\u5b66\u6765\u8ba9\u6211\u4eec\u4e0d\u65ad\u8ba4\u6e05\u8fd9\u4e2a\u4e16\u754c\uff1b\u901a\u8fc7\u53d1\u5c55\u5de5\u7a0b\u5b66\u6765\u6539\u53d8\u6211\u4eec\u7684\u884c\u4e3a\u3002\u8fd9\u4e5f\u662f\u628a\u4eba\u7c7b\u548c\u52a8\u7269\u533a\u522b\u5f00\u6765\u7684\u539f\u56e0\uff1a<\/p>\n<ul>\n<li>\u4e00\u53ea\u5728\u6cb3\u8fb9\u627e\u98df\u7269\u7684\u718a\u53ef\u80fd\u4f1a\u60f3\uff0c\u6211\u5e0c\u671b\u66f4\u5feb\uff0c\u66f4\u597d\uff0c\u66f4\u8f7b\u677e\u7684\u6293\u5230\u9c7c\u3002<\/li>\n<li>\u4f46\u662f\u53ea\u6709\u4eba\u7c7b\u4f1a\u601d\u8003\uff1a\u6355\u9c7c\u4e0d\u597d\uff0c\u5982\u679c\u6211\u80fd\u7528\u90a3\u4e2a\u73af\u7901\u6e56\u6765\u517b\u9c7c\uff0c\u6211\u5c31\u518d\u4e5f\u4e0d\u7528\u5230\u6cb3\u91cc\u6355\u9c7c\u4e86\u3002<\/li>\n<\/ul>\n<p>\u718a\u53ea\u4f1a\u8003\u8651\u5f53\u4e0b\u6709\u4ec0\u4e48\u3002\u4eca\u5929\u718a\u53ef\u80fd\u60f3\u5230\u4e86\u4e00\u4e2a\u66f4\u597d\u66f4\u5feb\u66f4\u8f7b\u677e\u7684\u6355\u9c7c\u65b9\u6cd5\u3002\u4f46\u662f\u660e\u5929\uff0c\u718a\u8fd8\u662f\u4ee5\u6355\u9c7c\u4e3a\u751f\u3002\u800c\u4eba\u7c7b\u5219\u4f1a\u601d\u8003\u5f53\u4e0b\u5e94\u8be5\u662f\u600e\u6837\u7684\u3002\u4eca\u5929\u8fd8\u5728\u6355\u9c7c\u7684\u4eba\u660e\u5929\u53ef\u80fd\u60f3\u5230\u4e00\u4e2a\u4e0d\u9700\u8981\u6355\u9c7c\u4e5f\u80fd\u5403\u9971\u7684\u65b9\u6cd5\uff0c\u7136\u540e\u628a\u7cbe\u529b\u7528\u4e8e\u63d0\u5347\u751f\u6d3b\u7684\u5176\u4ed6\u65b9\u9762\u2014\u2014\u6bd4\u5982\u642d\u4e00\u4e2a\u5c0f\u5c4b\u5b50\uff0c\u79bb\u5f00\u9634\u6e7f\u7684\u6d1e\u7a74\u751f\u6d3b\u3002<\/p>\n<p>\u718a\u4e0d\u4f1a\u8003\u8651\u7a81\u7834\u81ea\u5df1\u6216\u5468\u56f4\u73af\u5883\u3002\u5b83\u6c38\u8fdc\u4e0d\u4f1a\u6709\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u3002\u4eba\u7c7b\u5219\u4e0d\u65ad\u7a81\u7834\u81ea\u5df1\u3002\u800c\u6bcf\u5f53\u5979\u60f3\u8981\u7a81\u7834\uff0c\u5979\u5c31\u6709\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6539\u5584\u4f60\u7684\u751f\u6d3b\u73af\u5883\uff1b\u6210\u4e3a\u66f4\u597d\u7684\u81ea\u5df1<\/strong><\/span><\/h2>\n<p>\u56fd\u9645\u77e5\u540d\u5f69\u5986\u54c1\u724c\u9732\u534e\u6d53\uff08REVLON\uff09\u7684\u521b\u59cb\u4ebaCharles Revson\u8bf4\u8fc7\u4e00\u53e5\u8bdd\u5b8c\u7f8e\u7684\u9610\u91ca\u4e86<span style=\"color: #3366ff;\"><strong>JTBD\uff08Jobs to be done\uff09<\/strong><\/span>\u7684\u7406\u5ff5\uff1a<\/p>\n<blockquote>\n<h4><span style=\"color: #3366ff;\"><strong>\u6211\u4eec\u5728\u5de5\u5382\u91cc\u9020\u7684\u662f\u5316\u5986\u54c1\uff1b\u6211\u4eec\u5728\u5316\u5986\u54c1\u5e97\u91cc\u5356\u7684\u662f\u5e0c\u671b\u3002<\/strong><\/span><\/h4>\n<\/blockquote>\n<p>\u8fd9\u53e5\u8bdd\u91cc\uff0cRevson\u6307\u51fa\u5ba2\u6237\u4e70\u5230\u7684\u4e1c\u897f\u548c\u5ba2\u6237\u8ba4\u4e3a\u4ed6\u4eec\u4e70\u5230\u7684\u4e1c\u897f\u662f\u6709\u672c\u8d28\u533a\u522b\u7684\u3002\u8fd9\u4e2a\u60f3\u6cd5\u4e5f\u88ab\u8fd0\u7528\u8fdb\u4e86\u9732\u534e\u6d53\u7684\u5e7f\u544a\u4e2d\u3002\u9732\u534e\u6d53\u57281952\u5e74\u7684\u51b0\u4e0e\u706b\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5c31\u4f53\u73b0\u4e86\u8fd9\u4e00\u70b9\uff08\u89c1\u56fe1\uff09\u3002\u8fd9\u5219\u5e7f\u544a\u6e05\u6670\u5730\u8868\u660e\uff1a\u9732\u534e\u6d53\u5356\u7684\u4e0d\u662f\u4ea7\u54c1\uff0c\u5b83\u5356\u7684\u662f\u5ba2\u6237\u5fc3\u4e2d\u90a3\u4e2a\u5168\u65b0\u7684\u81ea\u5df1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6574\u4e2a\u5e7f\u544a\u51e0\u4e4e\u6ca1\u6709\u63d0\u5230\u4efb\u4f55\u4ea7\u54c1\u3002\u6574\u4e2a\u9875\u9762\u662f\u4e00\u7cfb\u5217\u5f15\u53d1\u4eba\u4eec\u601d\u8003\u7684\u95ee\u9898\uff0c\u53e6\u4e00\u4e2a\u9875\u9762\u5c55\u793a\u4e86\u4e00\u5f20\u6a21\u7279Dorian Leigh\u7684\u7167\u7247\u3002\u4e0d\u4ed4\u7ec6\u770b\u90fd\u4e0d\u4f1a\u6ce8\u610f\u5230\u9875\u9762\u5e95\u90e8\u7684\u53e3\u7ea2\u548c\u6307\u7532\u6cb9\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64163\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01.png\" alt=\"\" width=\"800\" height=\"553\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01.png 1350w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01-300x208.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01-768x531.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-01-1024x708.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe1.\u8fd9\u91cc\u552e\u5356\u7684\u662f\u4ec0\u4e48\uff1f\u2014\u2014\u53e3\u7ea2\u548c\u6307\u7532\u6cb9\u8fd8\u662f\u4e00\u4e2a\u201c\u5168\u65b0\u7684\u6211\u201d?<\/em><\/span><\/p>\n<p>\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\uff08Jobs to be Done\uff09\u4e0d\u662f\u4e70\u65b9\u72ec\u81ea\u53d1\u73b0\u6216\u81ea\u7136\u4ea7\u751f\u7684\uff0c\u800c\u662f\u5356\u65b9\u4e3a\u4e70\u65b9\u8bbe\u8ba1\u7684\u3002\u4e0a\u8ff0\u5e7f\u544a\u91cc\u7684\u90a3\u4e9b\u5f15\u4eba\u601d\u8003\u7684\u95ee\u9898\uff0c\u8bf8\u5982\uff0c\u201c\u4f60\u66fe\u60f3\u8fc7\u8981\u5728\u811a\u4e0a\u5e26\u4e2a\u956f\u5b50\u5417\uff1f\u201d\u4e3b\u8981\u4f5c\u7528\u662f\u5e2e\u52a9\u5ba2\u6237\u60f3\u8c61\uff08\u6216\u662f\u8bbe\u8ba1\uff09\u5f53\u4ed6\u4eec\u7528\u4e0a\u9732\u534e\u6d53\u7684\u4ea7\u54c1\u65f6\uff0c\u4f1a\u662f\u600e\u4e48\u6837\u4e00\u4e2a\u201c\u5168\u65b0\u7684\u81ea\u5df1\u201d\u3002\u518d\u770b\u5230\u6d77\u62a5\u4e0a\u6a21\u7279Dorian Leigh\u7684\u7167\u7247\u65f6\uff0c\u5ba2\u6237\u4f1a\u5728\u8111\u6d77\u91cc\u8fdb\u4e00\u6b65\u8bbe\u60f3\u8fd9\u4e2a\u5168\u65b0\u7684\u81ea\u5df1\u3002\u5bf9\u4e8e\u6709\u4e9b\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e2a\u201c\u5168\u65b0\u7684\u81ea\u5df1\u201d\u770b\u8d77\u6765\u5c31\u8ddf\u5979\u4e00\u6837\u3002\u800c\u5bf9\u53e6\u5916\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e2a\u5168\u65b0\u7684\u81ea\u5df1\u4e0e\u5979\u540c\u5728\u3002\u4e0d\u7ba1\u662f\u54ea\u79cd\u60c5\u51b5\uff0c\u5982\u679c\u8fd9\u4e2a\u5168\u65b0\u7684\u81ea\u5df1\u662f\u6211\u6240\u8ffd\u6c42\u7684\uff0c\u90a3\u4e48\u5728\u90a3\u4e00\u523b\u6211\u5c31\u5f00\u59cb\u6e34\u671b\u53d8\u6210\u90a3\u6837\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6211\u6709\u4e00\u4e2a\u5de5\u4f5c\u5f85\u5b8c\u6210\u3002<\/p>\n<blockquote>\n<h4><span style=\"color: #3366ff;\"><strong>\u90a3\u4e9b\u5e0c\u671b\u8ba9\u73b0\u72b6\u671d\u7740\u671f\u671b\u65b9\u5411\u53d1\u5c55\uff0c\u5e76\u60f3\u51fa\u884c\u52a8\u65b9\u6848\u7684\u4eba\uff0c\u90fd\u5728\u505a\u8bbe\u8ba1\u3002<\/strong><\/span><br \/>\n<span style=\"color: #999999;\">\u2014\u2014Herbert A. Simon<\/span><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>JTBD\u5b9a\u4e49<\/strong><\/span><\/h2>\n<p>JTBD\uff08\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\uff09\u662f\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u4e00\u79cd\u7406\u8bba\u3002\u5b83\u63cf\u8ff0\u4e86\u8ba9\u6d88\u8d39\u8005\u63a5\u53d7\u521b\u65b0\u4e8b\u7269\u7684\u673a\u5236\u3002<\/p>\n<p>\u8fd9\u4e2a\u7406\u8bba\u8868\u8ff0\u4e86\u5e02\u573a\u7684\u53d1\u5c55\u548c\u53d8\u9769\u7684\u539f\u56e0\u662f\u5ba2\u6237\u6709\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\uff0c\u5979\u4eec\u4f1a\u8d2d\u4e70\u4ea7\u54c1\u6765\u5b8c\u6210\u8fd9\u4e2a\u5de5\u4f5c\u3002\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u5b9e\u9645\u4e0a\u662f\u4e00\u4e2a\u6d41\u7a0b\uff1a\u5b83\u6709\u5f00\u59cb\uff0c\u7ecf\u8fc7\u548c\u7ed3\u5c3e\u3002JTBD\u7279\u6b8a\u7684\u5730\u65b9\u5728\u4e8e\u5b83\u63cf\u8ff0\u4e86\u4e00\u4e2a\u5ba2\u6237\u5982\u4f55\u6539\u53d8\u6216\u60f3\u8981\u5982\u4f55\u6539\u53d8\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5bf9JTBD\u7684\u5b9a\u4e49\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<h4><span style=\"color: #3366ff;\"><strong>\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u662f\u6307\u6d88\u8d39\u8005\u5e0c\u671b\u6539\u53d8\u73b0\u72b6\uff0c\u4f46\u56e0\u4e3a\u4e00\u4e9b\u9650\u5236\u5bfc\u81f4\u65e0\u6cd5\u6539\u53d8\u7684\u4e00\u79cd\u8fc7\u7a0b\u3002<\/strong><\/span><\/h4>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4ea7\u54c1\u5e2e\u52a9\u5ba2\u6237\u5b8c\u6210\u4e4b\u524d\u65e0\u6cd5\u5b8c\u6210\u7684\u5de5\u4f5c<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64164\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02.jpg\" alt=\"\" width=\"800\" height=\"396\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02.jpg 2048w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02-300x149.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02-768x381.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-02-1024x508.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe2. SAMUEL HULICK\u4f7f\u7528\u8fd9\u4e2a\u63d2\u56fe\u6765\u5c55\u793a\u5ba2\u6237\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u8bbe\u8ba1\u201c\u65b0\u6211\u201d.<\/em><\/span><\/p>\n<p>\u6bcf\u4e2a\u4eba\u7684\u80fd\u529b\u662f\u6709\u9650\u7684\u3002\u6211\u4eec\u65e0\u6cd5\u72ec\u81ea\u521b\u9020\u4e00\u4e2a\u5168\u65b0\u7684\u81ea\u5df1\u3002\u4ec5\u9760\u4e00\u5df1\u4e4b\u529b\u65e0\u6cd5\u521b\u9020\u4e00\u4e2a\u65e9\u6668\u80fd\u591f\u6109\u5feb\u901a\u52e4\u7684\u4e16\u754c\u3002\u8fd9\u6837\u4e00\u79cd\u521b\u65b0\u9700\u8981\u6765\u81ea\u4e0d\u540c\u4eba\u7684\u5171\u540c\u52aa\u529b\u3002\u53ea\u6709\u5f53\u6211\u4eec\u4e92\u76f8\u5c06\u65b0\u60f3\u6cd5\u548c\u65b0\u4ea7\u54c1\u878d\u5165\u5230\u5404\u81ea\u7684\u751f\u6d3b\u5f53\u4e2d\uff0c\u4e16\u754c\u624d\u5bb9\u6613\u8fdb\u6b65\u3002<\/p>\n<p>\u4e00\u4e2a\u8bbe\u8ba1\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u7684\u4f8b\u5b50\u6765\u81ea\u4e8e\u6211\u4e3b\u5bfc\u7684\u4e00\u4e2a\u7814\u7a76\u9879\u76ee\uff0c\u6211\u9700\u8981\u7406\u89e3\u5ba2\u6237\u60f3\u8981\u7528\u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6\u6765\u5e2e\u4ed6\u5b8c\u6210\u4ec0\u4e48\u5de5\u4f5c\u3002\u4ee5\u4e0b\u662f\u4e00\u6b21\u8bbf\u8c08\u7684\u6982\u8981\u3002\u8bf7\u6ce8\u610f\u6545\u4e8b\u91cc\u7684\u4e3b\u89d2\u662f\u600e\u4e48\u610f\u8bc6\u5230\u5168\u65b0\u7684\u81ea\u5df1\u662f\u53ef\u80fd\u7684\uff0c\u4ee5\u53ca\u4ed6\u662f\u600e\u4e48\u610f\u8bc6\u5230\u4ed6\u5fc5\u987b\u8981\u7528\u4e00\u4e2a\u4ea7\u54c1\u6765\u5e2e\u4ed6\u6210\u4e3a\u90a3\u4e2a\u65b0\u7684\u81ea\u5df1\u3002<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">Andreas\u505a\u7684\u662f\u533b\u7597\u65c5\u6e38\u751f\u610f\u3002\u968f\u7740\u4e1a\u52a1\u7684\u53d1\u5c55\u4ed6\u73b0\u5728\u5df2\u7ecf\u67095\u540d\u5458\u5de5\u4e86\u3002\u6709\u4e00\u5929\u4ed6\u548c\u670b\u53cbJamie\u76f8\u805a\u5728\u5496\u5561\u9986\u3002\u5728\u4ed6\u4eec\u8c08\u8bdd\u671f\u95f4\uff0cJamie\u63d0\u5230\u4e86\u4e00\u4e2a\u53ebBasecamp\u7684\u4ea7\u54c1\uff0cAndreas\u4e4b\u524d\u4ece\u6765\u6ca1\u542c\u8fc7\uff0c\u4f46\u4ed6\u7684\u597d\u5947\u5fc3\u8ba9\u4ed6\u60f3\u8981\u8fdb\u4e00\u6b65\u4e86\u89e3\u3002<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">Jamie\u8ddfAndreas\u89e3\u91ca\u8bf4\uff0cBasecamp\u662f\u4e00\u6b3e\u5e2e\u52a9\u5c0f\u516c\u53f8\u8fd0\u8425\u5f97\u66f4\u6709\u6761\u7406\u7684\u4e00\u6b3e\u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6\u3002Andreas\u5bf9\u6b64\u975e\u5e38\u5403\u60ca\u3002\u4ed6\u542c\u8bf4\u8fc7\u590d\u6742\u7684\u9879\u76ee\u7ba1\u7406\u4ea7\u54c1\uff0c\u6bd4\u5982\u5fae\u8f6f\u7684Project\u8f6f\u4ef6\uff0c\u4f46\u90a3\u662f\u7ed9\u5927\u516c\u53f8\u7528\u7684\uff0c\u4e0d\u9002\u5408\u4ed6\u7684\u5c0f\u516c\u53f8\u3002\u76ee\u524d\uff0cAndreas\u4e3b\u8981\u4f7f\u7528\u7684\u662fGoogle\u8868\u683c\u3001Google\u6587\u6863\u548c\u90ae\u4ef6\u6765\u670d\u52a1\u4ed6\u7684\u516c\u53f8\u3002\u4ed6\u4ee5\u4e3a\u50cf\u4ed6\u8fd9\u79cd\u89c4\u6a21\u516c\u53f8\u5c31\u53ea\u80fd\u8fd9\u6837\u8fd0\u8425\u3002<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">Jamie\u8fdb\u4e00\u6b65\u89e3\u91ca\u5230\uff0cBasecamp\u5c31\u662f\u4e13\u95e8\u7528\u6765\u5e2e\u52a9\u4ed6\u8fd9\u79cd\u89c4\u6a21\u7684\u516c\u53f8\u7684\u3002\u542c\u7740Jamie\u7684\u8bb2\u8ff0\uff0cAndreas\u5df2\u7ecf\u5f00\u59cb\u8111\u8865\uff1aBasecamp\u53ef\u4ee5\u8ba9\u6211\u7684\u516c\u53f8\u5728\u5ba2\u6237\u548c\u5458\u5de5\u589e\u957f\u7684\u540c\u65f6\u4f9d\u7136\u4fdd\u6301\u6709\u5e8f\u3002\u6b64\u65f6\uff0c\u4ed6\u5df2\u7ecf\u5047\u8bbe\u4ed6\u7684\u516c\u53f8\u5230\u8fbe\u4e86\u53d1\u5c55\u74f6\u9888\u3002<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">Andreas\u548cJamie\u4eab\u53d7\u5b8c\u4ed6\u4eec\u7684\u5496\u5561\u540e\u76f8\u4e92\u9053\u522b\u3002Andreas\u5728\u56de\u5bb6\u8def\u4e0a\u7528\u624b\u673a\u641c\u4e86\u4e0b Basecamp\u3002\u4ed6\u4e5f\u641c\u4e86\u4e0b\u548cBasecamp\u7c7b\u4f3c\u7684\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\u3002\u6700\u540e\uff0c\u4ed6\u51b3\u5b9a\u4f7f\u7528Basecamp\u3002\u4ed6\u5728Basecamp\u4e0a\u6ce8\u518c\u4e86\u8d26\u53f7\uff0c\u5f00\u59cb\u4f7f\u7528\u8fd9\u4e2a\u8f6f\u4ef6\uff0c\u4ed6\u7684\u516c\u53f8\u6301\u7eed\u53d1\u5c55\u4e14\u5458\u5de5\u9700\u6c42\u91cf\u9996\u6b21\u8d85\u8fc75\u4eba\u3002<\/span><\/p>\n<p>\u8fd9\u5c31\u662f\u4e00\u4e2a\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u3002\u6d88\u8d39\u8005\u5728\u4ed6\u4e00\u751f\u4e2d\u4f1a\u7ecf\u5386\u5f88\u591a\u53d8\u5316\u3002\u4ed6\u4f1a\u9047\u5230\u80fd\u8ba9\u81ea\u5df1\u53d8\u5f97\u66f4\u597d\u7684\u673a\u4f1a\u2014\u2014\u8fd9\u4e9b\u673a\u4f1a\u610f\u5473\u7740\u62e5\u62b1\u6539\u53d8\u5e76\u6210\u957f\u3002\u5f53\u4e00\u4e2a\u4ea7\u54c1\u8ba9\u4ed6\u610f\u8bc6\u5230\u8fd9\u4e9b\u6210\u957f\u673a\u4f1a\uff0c\u4ed6\u5c31\u53ef\u4ee5\u6210\u4e3a\u4ed6\u60f3\u8c61\u4e2d\u90a3\u4e2a\u66f4\u597d\u7684\u81ea\u5df1\u3002<\/p>\n<p>\u9664\u4e86\u793a\u8303\u4ec0\u4e48\u662f\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\uff0cAndreas\u7684\u6545\u4e8b\u8fd8\u8bf4\u660e\u4e86\u521b\u9020\u4e00\u4e2a\u65b0\u7684\u81ea\u5df1\u662f\u4e00\u4e2a\u8fc7\u7a0b\u3002\u5b83\u4e0d\u662f\u6d88\u8d39\u8005\u62e5\u6709\u7684\u4e00\u6837\u4e1c\u897f\uff0c\u6d88\u8d39\u8005\u9700\u8981\u53c2\u4e0e\u5230\u5b83\u5f53\u4e2d\u3002\u6240\u4ee5\u6211\u4eec\u53eb\u5b83\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u3002\u4e0e\u4e4b\u76f8\u4f3c\u7684\u4f8b\u5b50\u662f\u76f8\u7231\u3002\u4f60\u4e0d\u4f1a\u8bf4\u4f60\u6709\u4e00\u6837\u53eb\u76f8\u7231\u7684\u4e1c\u897f\u3002\u4f60\u4f1a\u8bf4\u4f60\u4e0e\u67d0\u4eba\u76f8\u7231\u4e86\u3002<\/p>\n<p>\u5c31\u50cf\u4e00\u53a2\u60c5\u613f\u65e0\u6cd5\u79f0\u4e3a\u76f8\u7231\uff0c\u5ba2\u6237\u4e5f\u65e0\u6cd5\u72ec\u81ea\u5b8c\u6210\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u3002\u4ed6\u9700\u8981\u4e00\u4e2a\u4ea7\u54c1\u6765\u5e2e\u52a9\u4ed6\u8bbe\u8ba1\uff0c\u6784\u5efa\u5e76\u5b8c\u6210\u5b83\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4ec0\u4e48\u4e0d\u662fJTBD\uff1f<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64165\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03.png\" alt=\"\" width=\"800\" height=\"261\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03.png 1350w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03-300x98.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03-768x250.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-03-1024x334.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88681. Don Norman1988\u5e74\u7684\u4e66\uff0c\u300a\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u8bbe\u8ba1\u300b\u63d0\u51fa\u4e86\u4ee5\u6d3b\u52a8\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\u548c\u4e0e\u4e4b\u76f8\u5173\u76847\u4e2a\u6b65\u9aa4\u3002\u8fd9\u4e2a\u7406\u8bba\u5960\u5b9a\u4e86\u4efb\u52a1\u5206\u6790\u548c\u4eba\u673a\u4ea4\u4e92\u7684\u7406\u8bba\u57fa\u7840\u3002<\/em><\/span><\/p>\n<p>\u5c3d\u7ba1\u81ea20\u4e16\u7eaa90\u5e74\u4ee3\uff0cRick Pedi\u548cJohn Palmer\u63d0\u51fa\u201c<span style=\"color: #3366ff;\"><strong>\u5ba2\u6237\u5de5\u4f5c\uff08Customer Job\uff09<\/strong><\/span>\u201d\u7406\u8bba\u4ee5\u6765\uff0c\u5f88\u591a\u4eba\u90fd\u5e94\u7528\u8fc7\u8fd9\u4e2a\u7406\u8bba\uff0c\u4f46\u662f\u5b9e\u9645\u4e0a\uff0c\u5b83\u662f\u6700\u8fd1\u624d\u6d41\u884c\u8d77\u6765\u7684\u3002\u5c31\u5982\u90a3\u4e9b\u88ab\u5feb\u901f\u4f20\u64ad\u7684\u4e8b\u7269\u90a3\u6837\uff0c\u5f88\u591a\u4eba\u66f2\u89e3\u4e86\u5b83\u7684\u771f\u6b63\u542b\u4e49\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u6211\u770b\u5230\u7684\u6700\u5927\u7684\u9519\u8bef\u662f\uff0c\u628a\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\uff08jobs\uff09\u5f53\u505a\u662f\u4e00\u9879\u6d3b\u52a8\uff08Activities\uff09\u6216\u662f\u4efb\u52a1\uff08tasks\uff09\u3002<\/strong><\/span><\/p>\n<p>\u6bd4\u5982\u5b58\u53d6\u97f3\u4e50\u6216\u542c\u97f3\u4e50\u5c31\u4e0d\u662f\u5de5\u4f5c\uff0c\u5b83\u4eec\u662f\u4efb\u52a1\u6216\u662f\u6d3b\u52a8\uff0c\u5b83\u4eec\u63cf\u8ff0\u4e86\u4f60\u600e\u4e48\u4f7f\u7528\u4e00\u4e2a\u4ea7\u54c1\u6216\u662f\u4f60\u7528\u5b83\u6765\u505a\u4ec0\u4e48\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u97f3\u4e50\u6d41\u5a92\u4f53\u4ea7\u54c1\uff0c\u6bd4\u5982Pandora\u548cSpotify\u7ecf\u8fc7\u4e13\u95e8\u8bbe\u8ba1\uff0c\u5ba2\u6237\u4e0d\u7528\u50cf\u542c CD \u6216 MP3 \u90a3\u6837\u8003\u8651\u8981\u5c06\u97f3\u4e50\u5b58\u5230\u54ea\u91cc\u624d\u80fd\u542c\u3002\u542c\u97f3\u4e50\u662f\u4e00\u79cd\u6839\u636e\u4e0d\u540c\u573a\u666f\u6709\u4e0d\u540c\u76ee\u7684\u7684\u6d3b\u52a8\u3002\u90a3\u4e9b\u5728\u953b\u70bc\u65f6\u542c\u97f3\u4e50\u7684\u4eba\u548c\u53bb\u6b4c\u5267\u9662\u542c\u97f3\u4e50\u7684\u4eba\u6709\u7740\u660e\u663e\u4e0d\u540c\u7684\u76ee\u7684\u3002<\/p>\n<p>\u6211\u9001\u4e86\u4e00\u5757\u624b\u8868\u7ed9\u4e00\u4e2a\u5546\u4e1a\u4f19\u4f34\u8868\u793a\u6211\u5bf9\u4ed6\u8f9b\u52e4\u5de5\u4f5c\u7684\u611f\u6fc0\u3002\u6211\u7684\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u662f\u4ec0\u4e48\uff1f\u6211\u90fd\u6ca1\u6709\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u600e\u4e48\u80fd\u8bf4\u4ed6\u5e2e\u6211\u5b8c\u6210\u4e86\u5de5\u4f5c\uff1f<\/p>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u5df2\u7ecf\u6709\u5f88\u591a\u4f18\u79c0\u7684\u8bbe\u8ba1\u65b9\u6cd5\u8bba\u6559\u4f60\u5982\u4f55\u8bbe\u8ba1\u4efb\u52a1\u6216\u662f\u6d3b\u52a8\u3002\u6bd4\u5982\u8bf4\u6d3b\u52a8\u7406\u8bba\uff0cDon Norman\u7684\u4ee5\u6d3b\u52a8\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\uff08\u89c1\u88681\uff09\uff0c\u4eba\u673a\u4ea4\u4e92\u7406\u8bba\u3002\u5982\u679c\u4f60\u60f3\u8981\u5b66\u4e60\u5982\u4f55\u8bbe\u8ba1\u6d3b\u52a8\uff0c\u8bf7\u53bb\u4e86\u89e3\u8fd9\u4e9b\u65b9\u6cd5\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4e0d\u5b58\u5728\u4e0d\u540c\u7c7b\u578b\u7684\u5de5\u4f5c\uff08jobs\uff09\u3002<\/strong><\/span><\/p>\n<p>\u53e6\u5916\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u8ba4\u4e3a\u6709\u5f88\u591a\u4e0d\u540c\u7c7b\u578b\u7684\u5de5\u4f5c\u3002\u6bd4\u5982\u6709\u4eba\u628a\u5de5\u4f5c\u5206\u6210\u60c5\u611f\u7c7b\uff0c\u529f\u80fd\u7c7b\u548c\u793e\u4ea4\u7c7b\u3002\u6211\u4f1a\u4ece\u5b9e\u8df5\u548c\u7406\u8bba\u7684\u89d2\u5ea6\u5206\u522b\u8bb2\u4e00\u4e0b\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u60f3\u6cd5\u662f\u4e0d\u5408\u7406\u7684\u3002<\/p>\n<p>\u5b9e\u8df5\u7684\u89d2\u5ea6\uff1a\u5f53\u4f60\u8ba4\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u5de5\u4f5c\u90fd\u662f\u65e0\u53ef\u53d6\u4ee3\u65f6\u4f60\u5c06\u4f1a\u66f4\u52a0\u6210\u529f\u3002\u6211\u4eec\u901a\u8fc7\u5b9e\u8df5\u5f97\u77e5\u5f88\u591a\u5de5\u4f5c\u90fd\u6216\u591a\u6216\u5c11\u6ee1\u8db3\u4e86\u4e00\u4e9b\u6838\u5fc3\u60c5\u611f\u9700\u6c42\uff08\u5982\u6709\u5f52\u5c5e\u611f\uff0c\u81ea\u6211\u8868\u8fbe\uff0c\u81ea\u4e3b\u7b49\uff09\uff0c\u6bcf\u79cd\u5de5\u4f5c\u90fd\u7528\u5404\u81ea\u72ec\u7279\u7684\u65b9\u5f0f\u6765\u6ee1\u8db3\u591a\u79cd\u9700\u6c42\u3002\u6bcf\u4e2a\u4ea7\u54c1\u90fd\u5e94\u8be5\u7528\u5b83\u4eec\u81ea\u5df1\u7684\u65b9\u5f0f\u6765\u6ee1\u8db3\u8fd9\u4e9b\u6838\u5fc3\u60c5\u611f\u9700\u6c42\u3002\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662fFacebook\u3002\u5f88\u591a\u4eba\u7528Facebook\u662f\u56e0\u4e3a\u5b83\u80fd\u6ee1\u8db3\u81ea\u4e3b\u3001\u81ea\u6211\u8868\u8fbe\u548c\u6709\u5f52\u5c5e\u611f\u7b49\u9700\u6c42\u2014\u2014\u4f46\u7528\u5b83\u72ec\u7279\u7684\u65b9\u5f0f\u3002\u6240\u4ee5\u4e0e\u5176\u8bf4\u6709\u201c\u4e0d\u540c\u7c7b\u578b\u7684\u5de5\u4f5c\u201d\uff0c\u4e0d\u5982\u7528\u201c\u72ec\u7279\u7684\u5de5\u4f5c\u201d\u6765\u6ee1\u8db3\u591a\u79cd\u7c7b\u578b\u7684\u9700\u6c42\u8981\u597d\u5f97\u591a\u3002<\/p>\n<p>\u7406\u8bba\u4e0a\uff0c\u4e5f\u5c31\u662f\u4ece\u672c\u4f53\u8bba\u548c\u8ba4\u8bc6\u8bba\u7684\u89c6\u89d2\u6765\u770b\u2014\u2014\u5ba2\u6237\u5de5\u4f5c\u662f\u4eba\u8bbe\u8ba1\u51fa\u6765\u7684\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u4e0d\u662f\u81ea\u7136\u754c\u4e2d\u7684\u95ee\u9898\u3002\u81ea\u7136\u754c\u4e2d\u7684\u95ee\u9898\u662f\u53ef\u4ee5\u88ab\u8bc1\u4f2a\u7684\u3002\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u53ef\u4ee5\u88ab\u5ba2\u89c2\u5730\u6d4b\u91cf\u5e76\u786e\u5b9a\u771f\u5047\uff1a<\/p>\n<ul>\n<li><span style=\"color: #808080;\">\u95ee\uff1a\u6c29\u6c14\uff08Ar\uff09\u662f\u60f0\u6027\u6c14\u4f53\u5417\uff1f<\/span><\/li>\n<li><span style=\"color: #808080;\">\u7b54\uff1a\u5982\u679c\u5728\u6761\u4ef6X\u4e0b\u5b83\u4f1a\u505a\u51fa\u53cd\u5e94\uff0c\u90a3\u4e48\u662f\uff1b\u5426\u5219\uff0c\u5c31\u4e0d\u662f\u3002<\/span><\/li>\n<\/ul>\n<p>\u800c\u8bbe\u8ba1\u95ee\u9898\uff0c\u662f\u4e0d\u53ef\u88ab\u8bc1\u4f2a\u4e5f\u4e0d\u53ef\u88ab\u5ba2\u89c2\u6d4b\u91cf\u7684\uff1a<\/p>\n<ul>\n<li><span style=\"color: #808080;\">\u95ee\uff1a\u8fd9\u5e45\u753b\u597d\u770b\u5417\uff1f<\/span><\/li>\n<li><span style=\"color: #808080;\">\u7532\u7b54\uff1a\u201c\u597d\u770b\u201d<\/span><\/li>\n<li><span style=\"color: #808080;\">\u4e59\u7b54\uff1a\u201c\u4e0d\u597d\u770b\u201d<\/span><\/li>\n<\/ul>\n<p>\u5c31\u5de5\u4f5c\u800c\u8a00\uff0c\u6ca1\u6709\u4e00\u4e2a\u5ba2\u89c2\u7684\u5b9e\u9a8c\u53ef\u4ee5\u8bc1\u660e\uff1a\u201c\u8fd9\u662f\u4e00\u4e2a\u793e\u4ea4\u7c7b\u7684\u5de5\u4f5c\uff0c\u90a3\u4e0d\u662f\u4e00\u4e2a\u793e\u4ea4\u7c7b\u7684\u5de5\u4f5c\u3002\u201d\uff0c\u5982\u679c\u6211\u4e70\u4e00\u4e2a\u6cd5\u62c9\u5229\u8dd1\u8f66\u7684\u76ee\u7684\u662f\u7ed9\u522b\u4eba\u7559\u4e0b\u597d\u5370\u8c61\uff0c\u6211\u53ef\u4ee5\u8bf4\u56e0\u4e3a\u6211\u63d0\u5230\u4e86\u5176\u4ed6\u4eba\u6240\u4ee5\u8fd9\u662f\u793e\u4ea4\u7c7b\u7684\u5de5\u4f5c\u5417\uff1f\u6216\u8005\u6211\u8bf4\u6211\u7684\u76ee\u7684\u662f\u589e\u52a0\u81ea\u4fe1\uff0c\u6240\u4ee5\u8981\u628a\u8fd9\u4e2a\u5de5\u4f5c\u5f52\u7c7b\u4e3a\u4e2a\u4eba\u7c7b\u6216\u60c5\u611f\u7c7b\uff1f<\/p>\n<p>\u56e0\u4e3a\u6ca1\u6709\u4e00\u4e2a\u5ba2\u89c2\u8bc4\u5224\u5de5\u4f5c\u7c7b\u578b\u7684\u65b9\u6cd5\uff0c\u56e2\u961f\u91cc\u7684\u6bcf\u4e2a\u4eba\u53ef\u80fd\u90fd\u6709\u4e0d\u540c\u7684\u8bc4\u5224\u6807\u51c6\u3002\u800c\u4e14\u5c31\u7b97\u4f60\u4eec\u5c31\u8bc4\u5224\u6807\u51c6\u8fbe\u6210\u4e86\u4e00\u81f4\uff0c\u90a3\u53c8\u80fd\u600e\u6837\uff1f\u5c31\u7b97\u4f60\u77e5\u9053\u6211\u4e70\u6cd5\u62c9\u5229\u662f\u4e3a\u4e86\u878d\u5165\u7fa4\u4f53\uff0c\u4e0d\u7ba1\u4f60\u8bf4\u4ed6\u662f\u793e\u4ea4\u7c7b\u5de5\u4f5c\u8fd8\u662f\u4e2a\u4eba\u7c7b\u5de5\u4f5c\uff0c\u4f60\u53c8\u80fd\u5f97\u5230\u4ec0\u4e48\u542f\u53d1\u5462\uff1f\u6211\u53ef\u4ee5\u544a\u8bc9\u4f60\u4ec0\u4e48\u90fd\u5f97\u4e0d\u5230\u3002<\/p>\n<p>\u76f8\u4fe1\u6211\uff0c\u4e0d\u8981\u6d6a\u8d39\u65f6\u95f4\u53bb\u5f52\u7c7b\u5de5\u4f5c\u7c7b\u578b\u3002\u5426\u5219\u4f60\u5c31\u4f1a\u548c\u5b66\u4f1a\u5c60\u9f99\u4e4b\u6280\u7684\u4eba\u4e00\u6837\u5230\u6700\u540e\u624d\u53d1\u73b0\u65e0\u9f99\u53ef\u5c60\u3002<\/p>\n<p>\u8fd9\u662f\u5ba2\u6237\u5de5\u4f5c\u5417\uff1f\u5b83\u6709\u6ca1\u6709\u63d0\u5230\u4e00\u4e2a\u65b0\u6211\u6216\u5176\u4ed6\u4e1c\u897f\uff1f\u5f53\u4f60\u770b\u5230\u4e00\u4e2a\u5ba2\u6237\u5de5\u4f5c\u8bf4\u660e\u65f6\uff0c\u6211\u80fd\u7ed9\u4f60\u7684\u6700\u597d\u7684\u5224\u65ad\u529e\u6cd5\u662f\u88682\u91cc\u7684\u51b3\u7b56\u6811\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64166\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04.png\" alt=\"\" width=\"800\" height=\"571\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04.png 1350w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04-300x214.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04-768x548.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-04-1024x731.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88682. \u8fd9\u662f\u4e00\u4e2a\u5ba2\u6237\u5de5\u4f5c\u5417\u8fd8\u662f\u5176\u4ed6\u4e1c\u897f\uff1f<\/em><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u8bb0\u4f4f\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u63cf\u8ff0\u7684\u662f\u66f4\u597d\u7684\u81ea\u5df1\u3002\u5b83\u5fc5\u987b\u56de\u7b54\uff1a&#8221;\u4f60\u7528\u4e86\u4ea7\u54c1\u4f1a\u5982\u4f55\u53d8\u7684\u66f4\u597d\u201d<\/strong><\/span><\/p>\n<p>\u8457\u540d\u5fc3\u7406\u5b66\u5bb6Albert Bandura\u5c06\u4eba\u7c7b\u63cf\u8ff0\u4e3a\u201c\u79ef\u6781\u4e3b\u52a8\uff0c\u6709\u62b1\u8d1f\u7684\u751f\u7269\u201d\u3002\u5ba2\u6237\u5de5\u4f5c\u5c06\u8fd9\u4e00\u7406\u5ff5\u5e26\u5165\u5e02\u573a\uff0c\u5ba3\u79f0\u6211\u4eec\u8d2d\u4e70\u548c\u4f7f\u7528\u4e1c\u897f\u662f\u4e3a\u4e86\u63d0\u5347\u81ea\u5df1\uff0c\u53d6\u5f97\u8fdb\u6b65\u3002\u5982\u679c\u4f60\u7684\u5ba2\u6237\u5de5\u4f5c\u91cc\u6ca1\u6709\u63d0\u5230\u80fd\u4e3a\u5ba2\u6237\u53d6\u5f97\u4ec0\u4e48\u8fdb\u5c55\uff0c\u90a3\u4f60\u63cf\u8ff0\u7684\u4e0d\u662f\u5ba2\u6237\u5de5\u4f5c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>JTBD\u7406\u8bba\u6e90\u81ea\u54ea\u91cc\uff1f<\/strong><\/span><\/h2>\n<p>\u6700\u4f1f\u5927\u548c\u6700\u6709\u5e2e\u52a9\u7684\u7406\u8bba\u901a\u5e38\u90fd\u4e0d\u662f\u7531\u4e00\u4e2a\u4eba\u521b\u9020\u7684\uff0c\u800c\u662f\u7531\u8bb8\u591a\u4eba\u957f\u671f\u5171\u540c\u52aa\u529b\u7684\u7ed3\u679c\uff08\u88683\uff09\u3002 JTBD\u4e5f\u4e0d\u4f8b\u5916\u3002\u5b83\u7684\u539f\u7406\u5f62\u6210\u81ea\u591a\u4ee3\u7814\u7a76\u8005\u548c\u548c\u521b\u65b0\u8005\u7684\u5de5\u4f5c\u7ed3\u679c\u3002\u4ee5\u4e0b\u662f\u6700\u503c\u5f97\u5173\u6ce8\u7684\u4e8b\u4ef6\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64167\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05.png\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05.png 1350w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05-300x200.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05-768x513.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/09\/uxrenyi-317-05-1024x683.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88683. \u5ba2\u6237\u5de5\u4f5c\u7684\u5b97\u8c31<\/em><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>1. Joseph Schumpeter\u4e0e\u521b\u9020\u6027\u7834\u574f\u3002<\/strong><\/span><\/p>\n<p>JTBD\u7684\u6839\u6e90\u81f3\u5c11\u53ef\u4ee5\u8ffd\u6eaf\u523075\u5e74\u524d\uff0cJoseph Schumpeter\u63d0\u51fa\u7684\u521b\u9020\u6027\u7834\u574f\u3002Schumpeter\u53d1\u73b0\u521b\u65b0\u80fd\u591f\u4ece\u73b0\u6709\u7684\u5e02\u573a\u4e2d\u7a83\u53d6\u5ba2\u6237\uff0c\u5e76\u6700\u7ec8\u53d6\u4ee3\u65e2\u6709\u5e02\u573a\u3002\u66fe\u7ecf\uff0c\u9a6c\u548c\u8239\u662f\u6211\u4eec\u4e3b\u8981\u7684\u4ea4\u901a\u5de5\u5177\u3002\u63a5\u7740\u5217\u8f66\u4ee3\u66ff\u4e86\u9a6c\uff0c\u7136\u540e\u8f66\u548c\u98de\u673a\u4ee3\u66ff\u4e86\u5217\u8f66\u548c\u8239\u3002<\/p>\n<p>\u5ba2\u6237\u5de5\u4f5c\u878d\u5165\u4e86Schumpeter\u7684\u6d1e\u89c1\u5e76\u5c1d\u8bd5\u7406\u89e3\u5ba2\u6237\u504f\u5411\u67d0\u79cd\u505a\u4e8b\u65b9\u5f0f\u7684\u539f\u56e0\u3002\u662f\u7684\uff0c\u521b\u65b0\u8005\u521b\u9020\u4e86\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u521b\u9020\u6027\u7834\u574f\u5fc5\u987b\u4ea7\u751f\u4e8e\u5ba2\u6237\u548c\u521b\u65b0\u8005\u7684\u4e4b\u95f4\u3002<\/p>\n<p>\u5ba2\u6237\u5de5\u4f5c\u8fd8\u878d\u5165\u4e86Schumpeter\u7684\u53e6\u4e00\u4e2a\u7cbe\u5f69\u4f46\u88ab\u5ffd\u89c6\u7684\u6d1e\u89c1\u3002Schumpeter\u8ba4\u4e3a\u7ade\u4e89\u4e0d\u4ec5\u53d1\u751f\u5728\u540c\u7c7b\u578b\u7684\u4ea7\u54c1\u4e4b\u95f4\u3002\u4ed6\u575a\u6301\u8ba4\u4e3a\u7ade\u4e89\u53ef\u4ee5\u6765\u81ea\u4efb\u4f55\u5730\u65b9\u3002\u4f60\u53ef\u80fd\u8ba4\u4e3a\u4f60\u7684\u4ea7\u54c1\u5728\u5e02\u573a\u91cc\u72ec\u5b64\u6c42\u8d25\uff0c\u4f46\u4e00\u4e9b\u4e0d\u4e3a\u4f60\u6240\u77e5\u7684\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u4f1a\u5077\u8d70\u4f60\u7684\u5ba2\u6237\u3002\u4f60\u80fd\u5bdf\u89c9\u5230\u7684\u95ee\u9898\u53ea\u662f\u9500\u552e\u7684\u4e0b\u964d\u3002\u5728\u7b2c8\u7ae0\u4e2d\uff0c\u6211\u4eec\u4ed4\u7ec6\u7814\u7a76\u4e86\u5ba2\u6237\u5de5\u4f5c\uff0c\u521b\u9020\u6027\u7834\u574f\u548c\u7ade\u4e89\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2. W. Edwards Deming\u4e0e\u7cfb\u7edf\u7406\u8bba\u3002<\/strong><\/span><\/p>\n<p>Schumpeter\u5bf9\u5ba2\u6237\u5de5\u4f5c\u7406\u8bba\u7684\u5f71\u54cd\u4ec5\u9650\u4e8e\u5e02\u573a\u52a8\u6001\u7ade\u4e89\u8303\u7574\u3002\u5bf9\u5ba2\u6237\u5de5\u4f5c\u7406\u8bba\u5f71\u54cd\u6700\u6df1\u8fdc\u7684\u8981\u5c5e W. Edwards Deming\u3002\u5bf9\u4ed6\u8fd160\u5e74\u6765\u5728\u7ba1\u7406\u7406\u8bba\u548c\u521b\u65b0\u7406\u8bba\u4e0a\u7684\u8d21\u732e\u5f88\u719f\u6089\u7684\u4eba\u5c06\u4f1a\u5728\u672c\u4e66\u770b\u5230\u5f88\u591a\u4ed6\u7684\u75d5\u8ff9\u3002<\/p>\n<p>Deming\u6700\u663e\u8457\u7684\u5f71\u54cd\u6765\u81ea\u4e8e\u4ed6\u5f00\u53d1\u7684\u7cfb\u7edf\u7406\u8bba\uff0c\u6211\u5c06\u5728\u7b2c13\u7ae0\u8ba8\u8bba\u3002\u5728Deming\u7684\u6574\u4e2a\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u4ed6\u7ecf\u5e38\u63d0\u9192\u4f01\u4e1a\u7ecf\u8425\u8005\uff0c\u751f\u4ea7\u5546\u548c\u5ba2\u6237\u662f\u901a\u8fc7\u7cfb\u7edf\u8fde\u63a5\u8d77\u6765\u7684\u3002<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">\u5ba2\u6237\u548c\u751f\u4ea7\u5546\u5fc5\u987b\u7d27\u5bc6\u5408\u4f5c\u5730\u50cf\u4e00\u4e2a\u7cfb\u7edf\u3002<\/span><br \/>\n<span style=\"color: #808080;\">\u5ba2\u6237\u5728\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u8d77\u5230\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/span><\/p>\n<p>Deming\u7ecf\u5e38\u8ba9\u5404\u4f01\u4e1a\u94ed\u8bb0\u521b\u9020\u6027\u7834\u574f\u3002\u4ed6\u8ba9\u5546\u4e1a\u9886\u8896\u8ba4\u8bc6\u5230\u4ec5\u8ba9\u73b0\u6709\u4ea7\u54c1\u53d8\u5f97\u8d8a\u6765\u8d8a\u597d\u662f\u4e0d\u591f\u7684\u3002\u8fdf\u65e9\uff0c\u6709\u4eba\u4f1a\u53d1\u660e\u4e00\u4e9b\u65b0\u4e1c\u897f\u3002\u4ed6\u4f1a\u544a\u8bc9\u4f01\u4e1a\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">\u771f\u7a7a\u7ba1\u5236\u9020\u5546\u9010\u5e74\u63d0\u9ad8\u771f\u7a7a\u7ba1\u7684\u529f\u7387\u3002\u5ba2\u6237\u5f88\u6ee1\u610f\u3002\u4f46\u968f\u7740\u6676\u4f53\u7ba1\u6536\u97f3\u673a\u7684\u51fa\u73b0\u3002\u5bf9\u771f\u7a7a\u7ba1\u6536\u97f3\u673a\u611f\u5230\u6ee1\u610f\u7684\u5ba2\u6237\u629b\u5f03\u4e86\u771f\u7a7a\u7ba1\u6536\u97f3\u673a\u5e76\u8f6c\u6295\u5c0f\u578b\u6536\u97f3\u673a\u3002<\/span><br \/>\n<span style=\"color: #808080;\">\u4e0d\u6ee1\u610f\u7684\u5ba2\u6237\u61d2\u5f97\u62b1\u6028\uff0c\u4ed6\u4eec\u76f4\u63a5\u6362\u522b\u5bb6\u3002<\/span><\/p>\n<p>Deming\u8ba4\u8bc6\u5230\u6e10\u8fdb\u5f0f\u6539\u5584\u73b0\u6709\u4ea7\u54c1\u662f\u4e0d\u591f\u7684\uff1a<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #808080;\">\u6211\u4eec\u5fc5\u987b\u4e0d\u65ad\u8be2\u95ee\uff0c\u600e\u6837\u7684\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u80fd\u591f\u5e2e\u5230\u5ba2\u6237\u66f4\u591a\uff1f\u4ece\u73b0\u5728\u8d77\u4e94\u5e74\u540e\u6211\u4eec\u4f1a\u505a\u4ec0\u4e48\uff1f\u5341\u5e74\u540e\uff1f<\/span><\/p>\n<p>\u5bf9\u4e8eDeming\u6765\u8bf4\uff0c\u521b\u65b0\u6c38\u65e0\u6b62\u5c3d\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3. \u5fc3\u7406\u5b66<\/strong><\/span><\/p>\n<p>\u5728\u5fc3\u7406\u5b66\u9886\u57df\uff0c\u8be5\u7406\u8bba\u53d7\u5230Gary Klein\uff0cAmos Tversky\uff0cDaniel Kahneman\uff0cGeorge Loewenstein\u548cAnn Graybiel\u7684\u5f71\u54cd\u3002\u8fd9\u4e9b\u662f\u5960\u5b9a\u4e86\u884c\u4e3a\u7ecf\u6d4e\u5b66\u548c\u81ea\u7136\u51b3\u7b56\uff08NDM\uff09\u57fa\u7840\u7684\u5fc3\u7406\u5b66\u5bb6\u548c\u79d1\u5b66\u5bb6\u3002\u4ed6\u4eec\u7684\u5de5\u4f5c\u6709\u52a9\u4e8e\u6211\u4eec\u4e86\u89e3\u5ba2\u6237\u5728\u8d2d\u4e70\u548c\u4f7f\u7528\u4ea7\u54c1\u65f6\u4e0d\u505a\u51fa\u7406\u6027\u51b3\u7b56\u3001\u5bf9\u4ea7\u54c1\u7684\u770b\u6cd5\u4e0d\u4e00\u81f4\uff0c\u5e76\u4e14\u5e76\u4e0d\u603b\u662f\u4ee5\u5ba2\u6237\u7684\u6700\u4f73\u5229\u76ca\u884c\u4e8b\u7684\u539f\u56e0\u548c\u65b9\u5f0f\u3002\u5ba2\u6237\u5de5\u4f5c\u7406\u8bba\u6307\u51fa\uff0c\u5982\u679c\u4f60\u60f3\u8981\u5236\u4f5c\u51fa\u8272\u7684\u4ea7\u54c1\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u60a8\u5fc5\u987b\u4e86\u89e3\u90a3\u4e9b\u6fc0\u53d1\u4ed6\u4eec\u52a8\u673a\u7684\u60c5\u611f\u63a8\u529b\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4. \u7406\u8bba\u6210\u578b<\/strong><\/span><\/p>\n<p>\u63a5\u7740\uff0c\u53d1\u5c55\u5230John B. Palmer\uff0cRick Pedi\u548cBob Moesta\u8fd9\u4e00\u9636\u6bb5\u3002\u572820\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u4ed6\u4eec\u5f00\u59cb\u5171\u540c\u52aa\u529b\uff0c\u5c06\u5404\u81ea\u7684\u7ecf\u9a8c\u7ed3\u6574\u5408\u6210\u7b2c\u4e00\u7248\u5ba2\u6237\u5de5\u4f5c\u539f\u7406\u3002\u662f\u4ed6\u4eec\u63d0\u51fa\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u7684\u6982\u5ff5\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5. \u7136\u540e\u4f60\u627e\u5230\u6211\u548c\u8fd9\u672c\u4e66<\/strong><\/span><\/p>\n<p>John\uff0cRick\u548cBob\u5bf9\u6211\u7684\u5f71\u54cd\u6df1\u8fdc\u5230\u6211\u65e0\u6cd5\u8868\u8fbe\u3002\u6700\u540e\u4f46\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u6574\u4e2aJTBD\u793e\u533a\u5bf9\u6211\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u5f71\u54cd\u3002\u6ca1\u6709\u4ed6\u4eec\u5bf9JTBD\u7684\u5e94\u7528\u548c\u7ecf\u9a8c\uff0c\u8fd9\u672c\u4e66\u662f\u4e0d\u53ef\u80fd\u88ab\u5b8c\u6210\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/jtbd.info\/2-what-is-jobs-to-be-done-jtbd-796b82081cca\uff08Alan Klement\uff0c2016.10.09\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"64161\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"4c58ba76c9\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t 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cy=\"3\" r=\"2\" \/><circle class=\"oval2\" cx=\"7.5\" cy=\"2\" r=\"2\" \/><\/g><\/g><\/svg><span class=\"count-box\">12+<\/span>\t\t\t\t\t<\/label><\/div><\/div>\n\t<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u90a3\u4e9b\u5e0c\u671b\u8ba9\u73b0\u72b6\u671d\u7740\u671f\u671b\u65b9\u5411\u53d1\u5c55\uff0c\u5e76\u60f3\u51fa\u884c\u52a8\u65b9\u6848\u7684\u4eba\uff0c\u90fd\u5728\u505a\u8bbe\u8ba1\u3002<\/p>\n","protected":false},"author":1,"featured_media":64162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,1005,49],"tags":[4117,2404,4118],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64161"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64161"}],"version-history":[{"count":9,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64161\/revisions"}],"predecessor-version":[{"id":64215,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64161\/revisions\/64215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/64162"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}