{"id":64543,"date":"2019-10-11T15:39:41","date_gmt":"2019-10-11T07:39:41","guid":{"rendered":"https:\/\/uxren.cn\/?p=64543"},"modified":"2019-10-11T15:54:32","modified_gmt":"2019-10-11T07:54:32","slug":"googlezhuanjiazongjiedeguiguyonghuzengchang5tangke","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=64543","title":{"rendered":"Google\u4e13\u5bb6\u603b\u7ed3\u7684\u7845\u8c37\u7528\u6237\u589e\u957f5\u5802\u8bfe"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-64564 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-00.jpg\" alt=\"\" width=\"849\" height=\"408\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-00.jpg 849w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-00-300x144.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-00-768x369.jpg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u597d\u591a\u8349 \u5ba1\u6821\uff1a\u738b\u732b\u732b |\u00a0\u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#321 \u8bd1\u6587<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u7845\u8c37\uff0c\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacking\uff09\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6d41\u884c\u8bcd\uff0c\u5b83\u66f4\u662f\u9886\u5148\u7684\u79d1\u6280\u516c\u53f8\u7cfb\u7edf\u5316\u6269\u5927\u5ba2\u6237\u7fa4\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u5728\u8fc7\u53bb7\u5e74\u91cc\uff0c\u6211\u66fe\u5728\u8c37\u6b4c\u51e0\u4e2a\u5168\u7403\u589e\u957f\u5c97\u4f4d\u4e0a\u5de5\u4f5c\u8fc7\u3002\u90a3\u6bb5\u65f6\u95f4\u91cc\uff0c\u6211\u610f\u8bc6\u5230\u7845\u8c37\u90a3\u4e9b\u6210\u529f\u7684\u79d1\u6280\u516c\u53f8\u5728\u5e94\u5bf9\u589e\u957f\u6311\u6218\u65b9\u9762\u6240\u91c7\u7528\u7684\u7b56\u7565\u4e0e\u5176\u4ed6\u5730\u533a\u7684\u516c\u53f8\u6709\u6839\u672c\u6027\u7684\u533a\u522b\u3002\u6211\u603b\u7ed3\u4e865\u5802\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u8bfe\u7a0b\uff0c\u4f60\u53ef\u4ee5\u5411\u7845\u8c37\u9886\u5148\u7684\u589e\u957f\u4e13\u5bb6\u4eec\u5b66\u4e60\u7ecf\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>1. \u8ba9\u589e\u957f\u9ed1\u5ba2\u6210\u4e3a\u4f60\u4f01\u4e1a\u6587\u5316\u7684\u4e00\u90e8\u5206<\/strong><\/span><\/h2>\n<p>\u7845\u8c37\u7684\u5927\u591a\u6570\u8425\u9500\u548c\u4ea7\u54c1\u56e2\u961f\u90fd\u4e86\u89e3\u589e\u957f\u9ed1\u5ba2\u8fd9\u9879\u80fd\u529b\u7684\u91cd\u8981\u6027\uff0c\u901a\u5e38\u4ed6\u4eec\u7b80\u79f0\u4e3a\u201c\u589e\u957f\uff08Growth\uff09\u201d\u3002\u589e\u957f\u662f\u6700\u6838\u5fc3\u7684\u90e8\u5206\uff0c\u5b83\u662f\u6700\u6210\u529f\u79d1\u6280\u516c\u53f8\u7684DNA\u3002\u5728\u6b27\u6d32\uff0c\u5927\u591a\u6570\u4e92\u8054\u7f51\u516c\u53f8\u90fd\u4e0d\u77e5\u9053\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2\uff0c\u66f4\u522b\u8bf4\u6709\u591a\u5c11\u516c\u53f8\u4f7f\u7528\u8fc7\u3002\u6211\u4eec\u6700\u8fd1\u505a\u4e86\u4e00\u9879\u6709\u5173\u589e\u957f\u65b9\u9762\u7684\u8c03\u67e5\uff0c\u7ed3\u679c\u663e\u793a\uff0c74%\u7684\u6570\u5b57\u4e13\u5bb6\u6ca1\u6709\u542c\u8bf4\u8fc7\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u4e00\u8bcd\uff0c\u6216\u8005\u6ca1\u6709\u8fd9\u65b9\u9762\u7684\u7ecf\u9a8c\u3002<\/p>\n<p>\u8bb8\u591a\u4eba\u63a8\u5d07\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u4e3a\u201c\u94f6\u5f39\u201d\u3001\u201c\u4e00\u7cfb\u5217\u79d8\u5bc6\u589e\u957f\u7684\u9ed1\u5ba2\u5de5\u5177\u201d\u6216\u201c\u5feb\u901f\u89e3\u51b3\u65b9\u6848\u201d\u3002\u8fd9\u79cd\u89c2\u70b9\u592a\u77ed\u89c6\u4e86\u3002\u90a3\u4e48\uff0c\u589e\u957f\u9ed1\u5ba2\u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d\u5462\uff1f\u6700\u9002\u7528\u7684\u5b9a\u4e49\u6765\u81ea\u589e\u957f\u4e13\u5bb6\u5b89\u5fb7\u9c81\u00b7\u9648(Andrew Chen)\uff1a<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>\u589e\u957f\u9ed1\u5ba2\u662f\u4e00\u95e8\u591a\u5b66\u79d1\u7684\u6280\u80fd\u7ec4\u5408\uff0c\u6574\u5408\u4e86\u8425\u9500\u3001\u4ea7\u54c1\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u548c\u5f00\u53d1\u7b49\u8981\u7d20\uff0c\u7528\u4ee5\u56de\u7b54\u201c\u5982\u4f55\u83b7\u5f97\u548c\u7559\u4f4f\u5ba2\u6237\uff1f\u201d\u8fd9\u4e00\u95ee\u9898\u3002\u5b83\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u6216\u5c06\u4f60\u7684\u4ea7\u54c1\u4e0e\u5d4c\u5165\u5927\u578b\u5e73\u53f0\uff0c\u4ece\u800c\u4f7f\u4ea7\u54c1\u5177\u6709\u81ea\u6211\u63a8\u9500\u7684\u80fd\u529b\u3002\u6b64\u5916\uff0c\u5927\u591a\u6570\u589e\u957f\u7b56\u7565\u90fd\u662f\u514d\u8d39\u7684\uff0c\u6216\u8005\u4e0d\u9700\u8981\u5927\u91cf\u9884\u7b97\u3002<\/strong><\/span><\/p><\/blockquote>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u589e\u957f\u9ed1\u5ba2\u5e94\u7528\u7684\u5178\u578b\u6848\u4f8b\uff1a<\/p>\n<ul>\n<li>\u4ece\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08customer lifetime value\uff09\u548c\u7559\u5b58\u7684\u89d2\u5ea6\uff0c\u4f18\u5316\u6574\u4e2a\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e2d\u7684\u4ea4\u4e92\u4f53\u9a8c\u3002\u76f8\u53cd\uff0c\u4f20\u7edf\u7684\u4f18\u5316\u505a\u6cd5\u5f80\u5f80\u96c6\u4e2d\u5728\u83b7\u53d6\u6210\u672c\u548c\u6570\u91cf\u4e0a\u3002<\/li>\n<li>\u5bf9\u9f50\u4ea7\u54c1\u548c\u8425\u9500\u6e20\u9053\uff0c\u4ee5\u521b\u9020\u5f3a\u5927\u548c\u521b\u65b0\u7684\u7528\u6237\u83b7\u53d6\u548c\u7559\u5b58\u673a\u4f1a\uff0c\u5982\u201c\u589e\u957f\u87ba\u65cb\u201d(Growth Loops)(\u66f4\u591a\u4fe1\u606f\u8bf7\u53c2\u89c1\u7b2c4\u5802\u8bfe)\u3002<\/li>\n<li>\u5c06\u4ea7\u54c1\u6574\u5408\u5230Facebook\u6216YouTube\u7b49\u5927\u578b\u5e73\u53f0\uff0c\u4f7f\u4e4b\u80fd\u591f\u5f97\u5230\u8fd9\u4e9b\u5e73\u53f0\u7684\u652f\u6301\u3002<\/li>\n<li>\u901a\u8fc7\u5b9e\u9a8c\u548c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u539f\u7406\u7684\u5b9e\u8df5\uff0c\u4e0d\u65ad\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>2. \u4e0d\u65ad\u8bd5\u9a8c<\/strong><\/span><\/h2>\n<p>\u7845\u8c37\u90a3\u4e9b\u6700\u6210\u529f\u4f01\u4e1a\u8ba4\u8bc6\u5230\uff0c\u575a\u6301\u4e0d\u61c8\u7684\u8bd5\u9a8c\u662f\u589e\u957f\u7684\u5173\u952e\u3002\u4e00\u4f4d\u6765\u81ea\u8c37\u6b4c\u7684\u589e\u957f\u4e13\u5bb6\u603b\u7ed3\u5982\u4e0b\uff1a<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>\u65e0\u52a9\u4e8e\u8bd5\u9a8c\u7684\u6d41\u91cf\u90fd\u662f\u6211\u4eec\u9519\u5931\u7684\u5b66\u4e60\u673a\u4f1a\u3002\u8981\u4e0d\u65ad\u5c1d\u8bd5\uff0c\u505a\u5b9e\u9a8c\u3002<\/strong><\/span><\/p><\/blockquote>\n<p>\u8fd9\u8bf4\u660e\u4e86\u589e\u957f\u9ed1\u5ba2\u5c31\u662f\u5728\u4e0d\u65ad\u5b66\u4e60\uff0c\u5e76\u59cb\u7ec8\u4e0e\u5b9e\u9a8c\u4ea4\u7ec7\u5728\u4e00\u8d77\u3002\u7136\u800c\uff0c\u4e00\u4e2a\u771f\u5b9e\u7684\u589e\u957f\u5b9e\u9a8c\u662f\u4ec0\u4e48\u6837\u7684\u5462\uff1f\u589e\u957f\u5b9e\u9a8c\u4e2d\u4e00\u4e2a\u5173\u952e\u90e8\u5206\u662f\u6570\u636e\u9a71\u52a8\u7684\u5047\u8bbe\u3002\u4f60\u53ef\u4ee5\u57fa\u4e8e\u6570\u636e\u89c2\u70b9\u601d\u8003\u4ea7\u54c1\u6216\u8425\u9500\u7684\u54ea\u4e9b\u8c03\u6574\u53ef\u4ee5\u63d0\u5347\u7ee9\u6548\u3002\u4f60\u53ef\u4ee5\u8bd5\u7740\u7528\u4e00\u4e2a\u7b80\u6d01\u7684\u53e5\u5b50\u6765\u8868\u8ff0\u8fd9\u4e2a\u60f3\u6cd5\uff1a<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>\u5982\u679c___\uff0c\u90a3\u4e48___\uff0c\u56e0\u4e3a___\u3002<\/strong><\/span><\/p><\/blockquote>\n<p>\u63a5\u7740\uff0c\u5c1d\u8bd5\u5c06\u8fd9\u4e2a\u8c03\u6574\u201c\u7ffb\u8bd1\u201d\u6210\u4e00\u4e2a\u5f53\u524d\u4ea7\u54c1\u4f53\u9a8c\u4e2d\u7684\u53ef\u8c03\u53d8\u91cf\u3002\u4f8b\u5982\uff0c\u5c06\u4e0d\u540c\u7684\u767b\u5f55\u9875\u9762\u6216app\u6d41\u7a0b\u4f5c\u4e3a\u53d8\u91cf\u3002\u6700\u540e\uff0c\u901a\u8fc7A\/B\u6d4b\u8bd5\u628a\u4e0d\u540c\u7684\u5b9e\u9a8c\u7ec4\u968f\u673a\u5206\u914d\u7ed9\u771f\u5b9e\u7528\u6237\uff0c\u5bf9\u6bd4\u53d8\u91cf\u7ec4\u4e0e\u63a7\u5236\u7ec4\uff08\u901a\u5e38\u662f\u56de\u6eda\u7248\u672c\u6216\u5f53\u524d\u7248\u672c\uff09\u7684\u8868\u73b0\u3002\u5b9e\u9a8c\u7684\u76ee\u7684\u662f\u53d1\u73b0\u8db3\u591f\u663e\u8457\u7684\u5dee\u5f02\uff0c\u53ef\u4ee5\u8fdb\u4e00\u6b65\u62d2\u7edd\u6216\u63a5\u53d7\u8be5\u5047\u8bbe\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64557 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-01.png\" alt=\"\" width=\"909\" height=\"268\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-01.png 909w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-01-300x88.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-01-768x226.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u63d0\u51fa\u5047\u8bbe\u662f\u589e\u957f\u5b9e\u9a8c\u8fdb\u7a0b\u4e2d\u7684\u6838\u5fc3\u4e00\u73af\u3002<\/em><\/span><\/p>\n<p>\u4f60\u53ef\u4ee5\u901a\u8fc7\u5b66\u4e60\uff0c\u638c\u63e1\u201c\u589e\u957f\u5b9e\u9a8c\u201d\u65b9\u6cd5\uff0c\u5e76\u907f\u514d\u4e00\u4e9b\u5e38\u89c1\u7684\u9677\u9631\u3002\u4ee5\u4e0b\u662f\u4f60\u9700\u8981\u4e86\u89e3\u76842\u4e2a\u5b9e\u9a8c\u9677\u9631\uff1a<\/p>\n<ol>\n<li><strong>\u5047\u8bbe\u5e94\u5728\u6d4b\u8bd5\u524d\u63d0\u51fa\uff0c\u5e76\u4ee5\u6570\u636e\u4e3a\u57fa\u7840\u3002<\/strong><br \/>\n\u4f60\u53ef\u80fd\u4f1a\u95ee\u81ea\u5df1\uff1a\u201c\u5982\u679c\u6211\u6709\u5e02\u573a\u8c03\u67e5\u6216\u5ba2\u6237\u5206\u6790\u7684\u6570\u636e\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u9700\u8981\u505a\u5b9e\u9a8c\u5462\uff1f\u201d\u8bef\u7528\u8fd9\u4e9b\u6570\u636e\u83b7\u5f97\u56e0\u679c\u6027\u7ed3\u8bba\u786e\u5b9e\u5f88\u6709\u8bf1\u60d1\u529b\uff1a\u8981\u4e48\u662f\u627e\u5230\u652f\u6301\u4f60\u731c\u60f3\u7684\u6570\u636e\u89c2\u70b9\uff1b\u8981\u4e48\u627e\u4e0d\u5230\u786e\u8bc1\u7684\u6570\u636e\uff0c\u5c31\u7b80\u5355\u4fee\u6b63\u4f60\u7684\u731c\u60f3\u3002\u4f46\u6211\u4eec\u8fd8\u662f\u8981\u4ece\u66f4\u7cfb\u7edf\u7684\u89d2\u5ea6\u8fd0\u7528\u8fd9\u4e9b\u6570\u636e\uff0c\u5728\u5bfb\u627e\u8bc1\u636e\u4e4b\u524d\uff0c\u4ee5\u5047\u8bbe\u7684\u5f62\u5f0f\u5efa\u7acb\u4e00\u4e2a\u57fa\u51c6\u3002\u5f53\u7136\uff0c\u8fd9\u4e9b\u6765\u6e90\u5bf9\u4e8e\u589e\u957f\u5b9e\u9a8c\u8fd8\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\u4ea7\u751f\u731c\u60f3\uff0c\u800c\u4e0d\u662f\u5f97\u51fa\u56e0\u679c\u5173\u7cfb\u7684\u7ed3\u8bba\uff0c\u8fd9\u662f\u7b2c\u4e00\u4e2a\u597d\u5904\u3002\u8fd8\u6709\u4e00\u4e2a\u597d\u5904\u662f\u7528\u5b83\u4eec\u6765\u9884\u5148\u9a8c\u8bc1\u4f60\u7684\u5047\u8bbe\uff0c\u8fd9\u5c06\u6781\u5927\u5730\u63d0\u9ad8\u4f60\u7684\u6210\u529f\u7387\u3002<\/li>\n<li><strong>\u4e00\u6b21\u5b9e\u9a8c\u4e2d\uff0c\u4e0d\u8981\u8fdb\u884c\u591a\u53d8\u91cf\u6d4b\u8bd5\u3002<\/strong><br \/>\n\u5728\u589e\u957f\u9ed1\u5ba2\u5b9e\u9a8c\u4e2d\uff0c\u6700\u5e38\u89c1\u7684\u9677\u9631\u662f\u4e00\u6b21\u5b9e\u9a8c\u6d4b\u8bd5\u592a\u591a\u7684\u53d8\u91cf\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u6bcf\u6b21\u6d4b\u8bd5\u53ea\u8bbe\u5b9a\u4e00\u4e2a\u53d8\u91cf\u3002\u4f8b\u5982\uff0c\u4ec5\u66f4\u6539\u5b9a\u4ef7\uff0c\u5e76\u4fdd\u6301\u5176\u4ed6\u6240\u6709\u53d8\u91cf\u4e0d\u53d8\u3002\u8fd9\u6837\u505a\uff0c\u4ef7\u683c\u7684\u53d8\u5316\u5c31\u53ef\u4ee5\u5f88\u597d\u89e3\u91ca\u6570\u636e\u8868\u73b0\u7684\u5dee\u5f02\u3002\u5982\u679c\u4f60\u540c\u65f6\u66f4\u6539\u4e86\u4ef7\u503c\u5b9a\u4e49\u548c\u4ef7\u683c\uff0c\u5219\u5f88\u53ef\u80fd\u65e0\u6cd5\u89e3\u91ca\u4e3a\u4ec0\u4e48\u5728\u6570\u636e\u8868\u73b0\u4e0a\u6709\u5dee\u5f02\u3002\u800c\u4e14\uff0c\u5728\u4e00\u4e2a\u5b9e\u9a8c\u4e2d\u6d4b\u8bd5\u591a\u4e2a\u53d8\u91cf\u4e5f\u9700\u8981\u66f4\u591a\u7684\u6d41\u91cf\u548c\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u624d\u80fd\u5f97\u5230\u663e\u8457\u6027\u7684\u7ed3\u679c\u3002\u4e3a\u4e86\u907f\u514d\u8fd9\u4e24\u4e2a\u95ee\u9898\uff0c\u6d41\u91cf\u8f83\u5c11\u7684\u5927\u591a\u6570\u516c\u53f8\u90fd\u91c7\u7528\u5206\u9636\u6bb5\u6d4b\u8bd5\u8ba1\u5212\uff0c\u7cfb\u7edf\u5730\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5e76\u9010\u4e2a\u4f18\u5316\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>3. \u5efa\u7acb\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5e94\u7528\u80fd\u529b<\/strong><\/span><\/h2>\n<p>\u7845\u8c37\u7684\u53e6\u4e00\u4e2a\u65b0\u8d8b\u52bf\u662f\u5c06\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u89c1\u89e3\u6ce8\u5165\u5230\u589e\u957f\u9ed1\u5ba2\u4e2d\uff0c\u4ee5\u521b\u9020\u5bf9\u987e\u5ba2\u9700\u6c42\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u3002\u4e00\u65e6\u4f60\u7406\u89e3\u4e86\u589e\u957f\u9ed1\u5ba2\u662f\u5982\u4f55\u690d\u6839\u4e8e\u589e\u957f\u5b9e\u9a8c\u548c\u6570\u636e\u5206\u6790\u7684\uff0c\u8fd9\u5c31\u662f\u4e00\u4e2a\u987a\u5176\u81ea\u7136\u3001\u5408\u4e4e\u903b\u8f91\u7684\u6269\u5c55\u3002\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5904\u4e8e\u5fc3\u7406\u5b66\u548c\u7ecf\u6d4e\u5b66\u7684\u4ea4\u53c9\u70b9\uff0c\u5728\u4e00\u4e9b\u6709\u5f71\u54cd\u529b\u7684\u7814\u7a76\u5b66\u8005\uff08\u5982\u8bfa\u8d1d\u5c14\u5956\u5f97\u4e3bDaniel Kahneman\u548c\u201c\u534e\u5c14\u8857\u65e5\u62a5\u201d\u4e13\u680f\u4f5c\u5bb6Dan Ariely\u7b49\u4eba\uff09\u652f\u6301\u4e0b\u5f97\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u5173\u6ce8\u3002\u4e0e\u7ecf\u5178\u7ecf\u6d4e\u5b66\u76f8\u6bd4\uff0c\u8fd9\u4e00\u5b66\u6d3e\u629b\u5f03\u4e86\u7406\u6027\u4eba\u7684\u89c2\u70b9\uff0c\u89e3\u91ca\u4e86\u4eba\u4eec\u662f\u5982\u4f55\u505a\u51fa\u8bf8\u5982\u8d2d\u4e70\u51b3\u7b56\u8fd9\u6837\u7684\u884c\u4e3a\u9009\u62e9\u3002<\/p>\n<p>\u4ece\u884c\u4e3a\u79d1\u5b66\u83b7\u53d6\u7684\u6d1e\u5bdf\u8ba9\u6211\u4eec\u6709\u673a\u4f1a\u4ee5\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u89d2\u5ea6\uff0c\u6539\u8fdb\u7528\u6237\u4f53\u9a8c\u4ee5\u5e94\u5bf9\u589e\u957f\u6311\u6218\u3002\u8fd9\u5bf9\u4e8e\u589e\u957f\u4e2d\u7684\u521b\u9020\u6027\u5de5\u4f5c\u5c24\u5176\u6709\u7528\uff0c\u6bd4\u5982\u5047\u8bbe\u7684\u751f\u6210\u6216\u767b\u5f55\u9875\u9762\u7684\u4f18\u5316\u3002\u4e00\u4e9b\u7ecf\u5178\u6548\u5e94\uff08\u5982\u793e\u4f1a\u8ba4\u540c\u6548\u5e94\uff08Social Proof\uff09\u3001\u8fdb\u7a0b\u8d4b\u4e88\u6548\u5e94\uff08Endowment Progress Effect\uff09\uff09\u6240\u5e26\u6765\u7684\u4ea7\u54c1\u6d1e\u5bdf\u4e3a\u7528\u6237\u63d0\u4f9b\u989d\u5916\u4ef7\u503c\u7684\u540c\u65f6\uff0c\u4e5f\u6210\u529f\u52a0\u901f\u4e86\u4f17\u591a\u79d1\u6280\u516c\u53f8\u7684\u589e\u957f\u3002<\/p>\n<p>\u4e0b\u9762\u4ecb\u7ecd\u4e00\u4e2a\u4ee5\u201c\u793e\u4f1a\u8ba4\u540c\u6548\u5e94\u201d\u4e3a\u7b56\u7565\u4fc3\u8fdb\u589e\u957f\u7684\u4f18\u79c0\u6848\u4f8b\u3002\u5728LinkedIn\uff08\u9886\u82f1\uff09\u7684\u65b0\u7528\u6237\u6ce8\u518c\u9875\u9762\u4e0a\uff0c\u65b0\u7528\u6237\u53ef\u4ee5\u770b\u5230\u8ddfta\u76f8\u4f3c\u4eba\u7fa4\u7684\u7167\u7247\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u201c\u5bfb\u627e\u540c\u4e8b\u201d\u3002\u770b\u5230\u5176\u4ed6\u5fd7\u540c\u9053\u5408\u7684\u4e13\u4e1a\u4eba\u58eb\u5df2\u7ecf\u52a0\u5165\uff0c\u4f1a\u63d0\u9ad8\u65b0\u7528\u6237\u7684\u6ce8\u518c\u8f6c\u5316\u7387\uff0c\u56e0\u4e3a\u4ece\u4e1a\u8005\u90fd\u6df1\u53d7\u540c\u884c\u7684\u5f71\u54cd\u3002\u4e2a\u4eba\u8d44\u6599\u9875\u9762\u4e0a\u5c55\u793a\u7684\u6280\u80fd\u6a21\u5757\u4e5f\u662f\u57fa\u4e8e\u793e\u4f1a\u8ba4\u540c\u6548\u5e94\u6784\u5efa\u7684\u2014\u2014\u5b83\u5229\u7528\u4e86\u8fd9\u6837\u4e00\u79cd\u8ba4\u77e5\uff1a\u540c\u884c\u7684\u8ba4\u53ef\uff0c\u53ef\u4ee5\u589e\u5f3a\u4f60\u4e13\u4e1a\u6027\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>LinkedIn\u8fd8\u5229\u7528\u201c\u8fdb\u7a0b\u8d4b\u4e88\u6548\u5e94\u201d\u6765\u6fc0\u52b1\u7528\u6237\u586b\u5199\u4e2a\u4eba\u8d44\u6599\u3002\u7528\u6237\u8d8a\u53ef\u80fd\u63a5\u8fd1\u76ee\u6807\u6216\u8d8a\u63a5\u8fd1\u76ee\u6807\uff0c\u5c31\u8d8a\u6709\u53ef\u80fd\u575a\u6301\u671d\u76ee\u6807\u524d\u8fdb\u3002\u56e0\u6b64\uff0c\u5c55\u793a\u8fdb\u5ea6\u800c\u4e0d\u4ec5\u4ec5\u63d0\u9192\u586b\u5199\uff0c\u53ef\u4ee5\u63d0\u9ad8\u7b80\u5386\u586b\u5199\u7684\u5b8c\u6210\u5ea6\u3002<\/p>\n<p>\u9a7e\u9a6d\u8fd9\u4e9b\u884c\u4e3a\u7ecf\u6d4e\u5b66\u6548\u679c\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u9700\u8981\u4e00\u6574\u5957\u7279\u5b9a\u6280\u80fd\uff0c\u4e0d\u4ec5\u8981\u5177\u6709\u4e13\u4e1a\u77e5\u8bc6\uff0c\u8fd8\u8981\u6709\u5f88\u5f3a\u7684\u9053\u5fb7\u5224\u65ad\u529b\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u8981\u6269\u5927\u5546\u4e1a\u589e\u957f\uff0c\u5c31\u5fc5\u987b\u4ece\u7cfb\u7edf\u548c\u9053\u5fb7\u7684\u89d2\u5ea6\u6765\u601d\u8003\u5982\u4f55\u4f7f\u7528\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u4ea7\u51fa\u3002\u56e0\u6b64\uff0c\u521d\u521b\u4f01\u4e1a\u548c\u5bcc\u6709\u521b\u9020\u529b\u7684\u8001\u724c\u4f01\u4e1a\u5df2\u7ecf\u5f00\u59cb\u7ec4\u5efa\u4e13\u95e8\u7684\u884c\u4e3a\u7ecf\u6d4e\u5b66\u56e2\u961f\uff0c\u6216\u8005\u5bfb\u6c42\u884c\u4e3a\u4e13\u5bb6\u54a8\u8be2\u670d\u52a1\uff0c\u6bd4\u5982\u4e39\u00b7\u963f\u91cc\u5229(Dan Ariely)\u53c2\u4e0e\u521b\u7acb\u7684BEWorks\u3002<\/p>\n<p>Growth Akademie\uff08\u4f20\u6388\u589e\u957f\u9ed1\u5ba2\u8bfe\u7a0b\u7684\u7ec4\u7ec7\uff09\u00a0\u6709\u6765\u81ea\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u9886\u57df\u7684\u884c\u4e1a\u4e13\u5bb6\uff0c\u5e76\u5c06\u9488\u5bf9\u9886\u5148\u6280\u672f\u516c\u53f8\u5982\u4f55\u5e94\u7528\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u8fd9\u4e00\u8bdd\u9898\uff0c\u63d0\u4f9b\u624e\u5b9e\u5b8c\u6574\u7684\u8bb2\u89e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>4. \u589e\u957f\u662f\u73af\u72b6\u8df3\u8dc3\u7684\uff0c\u800c\u975e\u7ebf\u6027\u6b7b\u80e1\u540c<\/strong><\/span><\/h2>\n<p>\u7845\u8c37\u7684\u79d1\u6280\u4f01\u4e1a\u8ba4\u8bc6\u5230\uff0c\u5927\u683c\u5c40\u4e0e\u5b8f\u5927\u7684\u76ee\u6807\u8bbe\u5b9a\u662f\u540c\u65f6\u5b58\u5728\u7684\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff0c\u4ea7\u54c1\u548c\u8425\u9500\u56e2\u961f\u5fc5\u987b\u5f7b\u5e95\u91cd\u65b0\u601d\u8003\u4ed6\u4eec\u7684\u589e\u957f\u7b56\u7565\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u589e\u957f\u4e13\u5bb6\u5f00\u59cb\u8bbe\u8ba1\u57fa\u4e8e<span style=\"color: #3366ff;\"><strong>\u589e\u957f\u8df3\u8dc3\uff08growth loops\uff09<\/strong><\/span>\u7684\u53ef\u9884\u6d4b\u589e\u957f\u6a21\u578b\uff0c\u800c\u975e\u90a3\u4e9b\u5728\u5b9e\u65bd\u4e4b\u540e\u5c31\u8fc5\u901f\u84b8\u53d1\u7684\u4f20\u7edf\u7ebf\u6027\u6d3b\u52a8\u3002\u6765\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u4e86\u89e3\uff0c\u4e3a\u4ec0\u4e48\u589e\u957f\u8df3\u8dc3\u662f\u589e\u957f\u9ed1\u5ba2\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n<ul>\n<li>\u589e\u957f\u8df3\u8dc3\u901a\u5e38\u4f1a\u88ab\u5d4c\u5165\u5230\u67d0\u4e00\u4e2a\u4ea7\u54c1\u4e2d\uff0c\u65e8\u5728\u901a\u8fc7\u65b0\u7528\u6237\u4e0e\u4ea7\u54c1\u7684\u4ea4\u4e92\u64ac\u52a8\u66f4\u591a\u7684\u65b0\u7528\u6237\u52a0\u5165 (\u53c2\u89c1\u83b7\u5ba2\u5faa\u73af\u793a\u4f8b\uff1aInstagram\u7684\u65b0\u7528\u6237\u6ce8\u518c\u65e8\u5728\u9080\u8bf7\u4f60\u7684\u670b\u53cb\u52a0\u5165)\u3002<\/li>\n<li>\u6b64\u5916\uff0c\u9488\u5bf9\u73b0\u6709\u7528\u6237\uff0c\u589e\u957f\u8df3\u8dc3\u4f1a\u5229\u7528\u6709\u7528\u4e14\u91cd\u590d\u7684\u4ea7\u54c1\u4ea4\u4e92\u4f5c\u4e3a\u901a\u77e5\u89e6\u53d1\u5668\u3002\u4ed6\u4eec\u6700\u7ec8\u4f1a\u901a\u8fc7\u5438\u5f15\u56de\u5934\u5ba2\u5e76\u589e\u5f3a\u4ea7\u54c1\u4ef7\u503c\u6765\u5e2e\u52a9\u4f60\u7684\u4ea7\u54c1\u6210\u4e3a\u7528\u6237\u9996\u9009\u3002\u00a0 (\u53c2\u89c1\u7559\u5b58\u5faa\u73af\u793a\u4f8b\uff1a\u4e00\u65e6\u8054\u7cfb\u7684\u6f5c\u5728\u5ba2\u6237\u66f4\u6539\u72b6\u6001HubSpot\u5c31\u4f1a\u901a\u8fc7Chrome Extension\u53d1\u9001\u901a\u77e5)\u3002\u8fd9\u79cd\u589e\u957f\u8df3\u8dc3\u7b56\u7565\u4f1a\u4ea7\u751f\u5f3a\u5927\u4e14\u53ef\u9884\u6d4b\u7684\u590d\u5408\u6548\u679c\uff0c\u5e76\u9002\u7528\u4e8e\u6240\u6709\u65b0\u7528\u6237\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64559 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-02.png\" alt=\"\" width=\"819\" height=\"367\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-02.png 819w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-02-300x134.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-02-768x344.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u589e\u957f\u8df3\u8dc3 vs \u7ebf\u6027\u7b56\u7565<\/span><\/em><\/p>\n<p>\u5927\u591a\u6570\u6b27\u6d32\u7684\u79d1\u6280\u516c\u53f8\u5c1a\u672a\u91c7\u7528\u8fd9\u79cd\u521b\u65b0\u65b9\u6cd5\uff0c\u800c\u503e\u5411\u4e8e\u4e13\u6ce8\u7ebf\u6027\u6f0f\u6597\u6d3b\u52a8\u3002\u4e0e\u589e\u957f\u8df3\u8dc3\u76f8\u53cd\uff0c\u7ebf\u6027\u7b56\u7565\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a \u201c\u6b7b\u80e1\u540c\u201d\u7684\u6d3b\u52a8\u2014\u2014\u5b83\u4e0d\u4f1a\u6709\u6210\u500d\u7684\u5faa\u73af\u6548\u679c(\u4f8b\u5982\uff0c\u5e7f\u544a\u5c55\u793a\u901a\u5e38\u6bcf\u6b21\u70b9\u51fb\u53ea\u5e26\u6765\u4e00\u6b21\u8bbf\u95ee\uff0c\u5e76\u4e14\u4e0d\u4f1a\u4ea7\u751f\u989d\u5916\u7684\u8bbf\u95ee)\u3002\u8fd9\u5e76\u4e0d\u662f\u9519\u7684\uff0c\u56e0\u4e3a\u4f60\u9700\u8981\u5f3a\u5927\u7684\u7ebf\u6027\u901a\u8def\u6765\u517b\u6210\u548c\u542f\u52a8\u589e\u957f\u8df3\u8dc3\u3002\u4f46\u662f\uff0c\u5982\u679c\u5c06\u5927\u90e8\u5206\u7cbe\u529b\u653e\u5728\u7ebf\u6027\u901a\u8def\u4e2d\uff0c\u800c\u4e0d\u662f\u8003\u8651\u589e\u957f\u8df3\u8dc3\uff0c\u90a3\u4e48\u4f60\u5c31\u65e0\u6cd5\u91ca\u653e\u5de8\u5927\u7684\u589e\u957f\u6f5c\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>5. \u5173\u6ce8\u901f\u5ea6\uff0c\u800c\u975e\u5b8c\u7f8e<\/strong><\/span><\/h2>\n<p>\u7845\u8c37\u4f01\u4e1a\u53d1\u5e03\u4ea7\u54c1\u7684\u901f\u5ea6\u4e4b\u5feb\u5f88\u4ee4\u6211\u5403\u60ca\u3002\u6709\u51e0\u6b21\uff0c\u6211\u4eb2\u773c\u76ee\u7779\u4e86\u4e00\u4e9b\u4ea7\u54c1\u867d\u7136\u6ca1\u6709100%\u6210\u578b\uff0c\u4f46\u5df2\u7ecf\u63a8\u51fa\u53d1\u5e03\u4e86\u3002\u8d77\u521d\uff0c\u8fd9\u4f3c\u4e4e\u6709\u8fdd\u76f4\u89c9\uff0c\u8ba9\u50cf\u6211\u8fd9\u6837\u7684\u6b27\u6d32\u4eba\u5341\u5206\u56f0\u60d1\u2014\u2014\u6211\u4eec\u597d\u50cf\u5929\u7136\u66f4\u5173\u5fc3\u8d28\u91cf\u548c\u5353\u8d8a\u3002\u4f46\u662f\uff0c\u5f53\u4f60\u4e86\u89e3\u5927\u591a\u6570\u79d1\u6280\u548c\u4e92\u8054\u7f51\u4ea7\u54c1\u7684\u4e09\u4e2a\u4e3b\u8981\u7279\u5f81\uff0c\u8fd9\u5c31\u8bf4\u5f97\u901a\u4e86\uff1a<\/p>\n<ol>\n<li><strong>\u79d1\u6280\u4ea7\u54c1\u7684\u4e00\u4e2a\u91cd\u8981\u4f18\u52bf\u662f\u5feb\u901f\u8f7b\u677e\u5730\u6536\u96c6\u771f\u5b9e\u7528\u6237\u6570\u636e\uff0c\u8fd9\u6709\u52a9\u4e8e\u4ea7\u54c1\u5728\u53d1\u5e03\u540e\u5feb\u901f\u4f18\u5316\u4ea7\u54c1\u4f53\u9a8c\uff0c\u751a\u81f3\u4f18\u5316\u9700\u5339\u914d\u7684\u5e02\u573a\u3002<br \/>\n<\/strong>\u8fd9\u540c\u6837\u610f\u5473\u7740\u5982\u679c\u4f60\u6ca1\u6709\u63a8\u51fa\u4ea7\u54c1\uff0c\u5c31\u65e0\u6cd5\u8fdb\u884c\u4f18\u5316\u3002\u53d1\u5e03\u4e4b\u524d\uff0c\u4f60\u5c3d\u53ef\u4ee5\u75af\u72c2\u5730\u5f00\u5c55\u5e02\u573a\u8c03\u67e5\uff0c\u5c3d\u53ef\u80fd\u5b8c\u5584\u6240\u6709\u7684\u4ea7\u54c1\u7ec6\u8282\uff0c\u4f46\u662f\u6ca1\u6709\u4ec0\u4e48\u6bd4\u7528\u6237\u6570\u636e\u66f4\u771f\u5b9e\u7684\u5e02\u573a\u53cd\u9988\u4e86\u3002<\/li>\n<li><strong>\u4e0e\u4f20\u7edf\u4ea7\u54c1\u76f8\u6bd4\uff0c\u6570\u5b57\u4ea7\u54c1\u901a\u5e38\u5177\u6709\u5185\u5728\u7684\u7f51\u7edc\u6548\u5e94\uff0c\u5373\u7528\u6237\u7684\u4e2a\u4f53\u4ef7\u503c\u968f\u7740\u4f7f\u7528\u800c\u589e\u52a0\u3002<br \/>\n<\/strong>\u4e00\u4e2a\u4f8b\u5b50\u5c31\u662f\u652f\u4ed8\u89e3\u51b3\u65b9\u6848\u6216\u6570\u5b57\u94b1\u5305\uff0c\u56e0\u4e3a\u4f60\u9700\u8981\u628a\u4f60\u7684\u94b1\u8f6c\u8d26\u7ed9\u5176\u4ed6\u4eba\uff0c\u4e00\u65e6\u8fd9\u4e9b\u7f51\u7edc\u6548\u5e94\u53d1\u6325\u4f5c\u7528\uff0c\u5b83\u4eec\u5c31\u4f1a\u6210\u500d\u5730\u5438\u5f15\u5ba2\u6237\uff0c\u56e0\u6b64\u7ecf\u5e38\u4f1a\u5f62\u6210\u7c7b\u4f3c\u5784\u65ad\u7684\u5c40\u9762\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u4e00\u65e6\u73a9\u5bb6\u4eba\u6570\u589e\u52a0\uff0c\u8fdb\u5165\u95e8\u69db\u5c31\u4f1a\u5f88\u9ad8\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u4e0d\u80fd\u518d\u8fdb\u5165\u8fd9\u4e2a\u5e02\u573a\uff0c\u4f46\u66f4\u5e94\u8be5\u4e13\u6ce8\u4e0e\u4e3b\u6d41\u5e02\u573a\u7565\u6709\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\u3002\u4f8b\u5982\uff0cSnapchat\u6210\u529f\u5730\u4e13\u6ce8\u4e8e\u9605\u540e\u5373\u711a\u7684\u6d88\u606f\u548c\u6545\u4e8b\uff0c\u800c\u533a\u522b\u4e8eFacebook\u7684\u8ba2\u9605\u6e90\u3001\u72b6\u6001\u66f4\u65b0\u4e0e\u5e38\u89c4\u6d88\u606f\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-64561 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-03.png\" alt=\"\" width=\"537\" height=\"460\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-03.png 537w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2019\/10\/uxrenyi-321-03-300x257.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><br \/>\n<span style=\"color: #999999;\"><em>\u5bf9\u4e8e\u5206\u53d1\u95ee\u9898\uff0c\u589e\u957f\u9ed1\u5ba2\u662f\u4e00\u4e2a\u7cfb\u7edf\u89e3\u51b3\u65b9\u6848<\/em><\/span><\/li>\n<li><strong>\u8fd9\u8ba9\u4f60\u660e\u767d\u4e86\u4e3a\u4ec0\u4e48\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u79d1\u6280\u4e16\u754c\u91cc\uff0c\u6700\u597d\u7684\u4ea7\u54c1\u5e76\u4e0d\u80fd\u65e0\u5f80\u4e0d\u5229\u5730\u8d62\u5f97\u80dc\u5229\u3002<br \/>\n<\/strong>\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u7845\u8c37\u4f01\u4e1a\u7684\u9886\u5bfc\u8005\u820d\u5f03\u4e86\u6280\u672f\u89e3\u51b3\u65b9\u6848\u6216\u4ea7\u54c1\u8bbe\u8ba1\u3002\u6070\u6070\u76f8\u53cd\uff0c\u89e3\u51b3\u7528\u6237\u771f\u6b63\u7684\u95ee\u9898\u548c\u4f18\u79c0\u7684\u4ea7\u54c1\u8bbe\u8ba1\u53d8\u6210\u4e86\u57fa\u672c\u8981\u6c42\uff0c\u800c\u51b3\u5b9a\u4ea7\u54c1\u662f\u5426\u6210\u529f\u7684\u5dee\u522b\u5c31\u5728\u4e8e\u662f\u5426\u6709\u806a\u660e\u7684\u5206\u53d1\u548c\u8425\u9500\u7b56\u7565\u3002\u7528PayPal\u8054\u5408\u521b\u59cb\u4eba\u3001Facebook\u65e9\u671f\u6295\u8d44\u8005\u5f7c\u5f97\u00b7\u6cf0\u5c14(Peter Thiel)\u7684\u8bdd\u8bf4\uff1a<br \/>\n<span style=\"color: #3366ff;\"><strong>\u5373\u4f7f\u4ea7\u54c1\u6ca1\u6709\u5dee\u5f02\uff0c\u5353\u8d8a\u7684\u9500\u552e\u548c\u5206\u53d1\u672c\u8eab\u4e5f\u80fd\u5f62\u6210\u5784\u65ad\u3002\u53cd\u8fc7\u6765\u5219\u4e0d\u884c\u3002\u65e0\u8bba\u4f60\u7684\u4ea7\u54c1\u591a\u4e48\u5f3a\u5927\uff0c\u5373\u4f7f\u5b83\u5f88\u5bb9\u6613\u4e0e\u7528\u6237\u5df2\u6709\u4e60\u60ef\u76f8\u5339\u914d\uff0c\u5e76\u4e14\u4efb\u4f55\u7b2c\u4e00\u6b21\u5c1d\u8bd5\u5b83\u7684\u4eba\u90fd\u4f1a\u7231\u4e0a\u5b83\uff0c\u4f46\u4f60\u4ecd\u5fc5\u987b\u7528\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5206\u9500\u8ba1\u5212\u6765\u652f\u6301\u5b83\u3002<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/medium.com\/swlh\/five-powerful-growth-hacking-lessons-learned-in-silicon-valley-f435a318dcd3\uff08Nikolas Vogt\uff0c2019.05.29\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"64543\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"0a11270c93\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path d=\"M29.144 20.773c-.063-.13-4.227-8.67-11.44-2.59C7.63 28.795 28.94 43.256 29.143 43.394c.204-.138 21.513-14.6 11.44-25.213-7.214-6.08-11.377 2.46-11.44 2.59z\" class=\"heart\" fill=\"#AAB8C2\" \/><circle class=\"main-circ\" fill=\"#E2264D\" opacity=\"0\" cx=\"29.5\" cy=\"29.5\" r=\"1.5\" \/><g class=\"grp7\" opacity=\"0\" transform=\"translate(7 6)\"><circle class=\"oval1\" fill=\"#9CD8C3\" cx=\"2\" cy=\"6\" r=\"2\" \/><circle class=\"oval2\" fill=\"#8CE8C3\" cx=\"5\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp6\" opacity=\"0\" transform=\"translate(0 28)\"><circle class=\"oval1\" fill=\"#CC8EF5\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval2\" fill=\"#91D2FA\" cx=\"3\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp3\" opacity=\"0\" transform=\"translate(52 28)\"><circle class=\"oval2\" fill=\"#9CD8C3\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval1\" fill=\"#8CE8C3\" cx=\"4\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp2\" opacity=\"0\" transform=\"translate(44 6)\" fill=\"#CC8EF5\"><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 10 0)\" cx=\"5\" cy=\"6\" r=\"2\" \/><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp5\" opacity=\"0\" transform=\"translate(14 50)\" fill=\"#91D2FA\"><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 12 0)\" cx=\"6\" cy=\"5\" r=\"2\" \/><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp4\" opacity=\"0\" transform=\"translate(35 50)\" fill=\"#F48EA7\"><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 12 0)\" cx=\"6\" cy=\"5\" r=\"2\" \/><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp1\" opacity=\"0\" transform=\"translate(24)\" fill=\"#9FC7FA\"><circle class=\"oval1\" cx=\"2.5\" cy=\"3\" r=\"2\" \/><circle class=\"oval2\" cx=\"7.5\" cy=\"2\" r=\"2\" \/><\/g><\/g><\/svg><span class=\"count-box\">9+<\/span>\t\t\t\t\t<\/label><\/div><\/div>\n\t<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u65e0\u52a9\u4e8e\u8bd5\u9a8c\u7684\u6d41\u91cf\u90fd\u662f\u6211\u4eec\u9519\u5931\u7684\u5b66\u4e60\u673a\u4f1a\u3002\u8981\u4e0d\u65ad\u5c1d\u8bd5\uff0c\u505a\u5b9e\u9a8c\u3002<\/p>\n","protected":false},"author":1,"featured_media":64564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1689,49],"tags":[1175,15,2404,4129,2712,4128,4127],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64543"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64543"}],"version-history":[{"count":19,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64543\/revisions"}],"predecessor-version":[{"id":64569,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/64543\/revisions\/64569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/64564"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}