{"id":65698,"date":"2020-01-06T16:44:51","date_gmt":"2020-01-06T08:44:51","guid":{"rendered":"https:\/\/uxren.cn\/?p=65698"},"modified":"2020-01-09T11:19:49","modified_gmt":"2020-01-09T03:19:49","slug":"bijicongshujuqudongdetiyanguanli","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=65698","title":{"rendered":"\u3010\u7b14\u8bb0\u3011\u4ece\u6570\u636e\u9a71\u52a8\u7684\u4f53\u9a8c\u7ba1\u7406"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65700\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-00.jpg\" alt=\"\" width=\"1000\" height=\"824\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-00.jpg 1310w, 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65710\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-04.png\" alt=\"\" width=\"1000\" height=\"564\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-04.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-04-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-04-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u90a3\u662f\u7ebf\u4e0b\uff0c\u7ebf\u4e0a\u5927\u5bb6\u66f4\u662f\u505a\u5f97\u6781\u81f4\uff0c\u5404\u4f4d\u77e5\u9053\u5728\u652f\u4ed8\u5b9d\u4f1a\u6559\u4f60\u5982\u4f55\u6559\u80b2\u5c0f\u5b69\u5417\uff1f\u4f60\u5982\u679c\u770b\u652f\u4ed8\u5b9d\u6240\u8fde\u63a5\u7684\u573a\u666f\uff0c\u4f60\u80fd\u67e5\u5230\u5404\u5f0f\u5404\u6837\u7684\u5b9d\u5b9d\u7ba1\u7406\uff0c\u8b6c\u5982\u600e\u4e48\u6837\u8ba9\u4f60\u7684\u5b69\u5b50\u4e50\u4e8e\u88ab\u7ea0\u6b63\u5462\uff1f\u4ece\u8fd9\u4e2a\u573a\u666f\u91cc\u6211\u4eec\u5c31\u53ef\u4ee5\u89c2\u5bdf\u5230\uff0c\u4ed6\u4eec\u5e0c\u671b\u80fd\u591f\u5bf9\u4e8e\u5404\u5f0f\u5404\u6837\u7684\u7528\u6237\u90fd\u6709\u7740\u529b\uff0c\u5e0c\u671b\u80fd\u591f\u66f4\u4ecb\u5165\u5230\u6bcf\u4e2a\u7528\u6237\u7684\u751f\u6d3b\u3002\u4efb\u4f55\u7684\u5b66\u8d39\u7f34\u7eb3\uff0c\u75ab\u82d7\u7ba1\u7406\uff0c\u533b\u4fdd\uff0c\u5b89\u5168\u7ba1\u7406\uff0c\u652f\u4ed8\u5b9d\u90fd\u5e0c\u671b\u80fd\u5e2e\u4f60\u5904\u7406\u3002<\/p>\n<p>\u6240\u4ee5\u6211\u4eec\u5c31\u770b\u5230\u8fd9\u6837\u5f3a\u5927\u7684\u4e92\u8054\u7f51\u516c\u53f8\uff0c\u5728\u7528\u6237\u4f53\u9a8c\u4e0a\u7684\u6267\u7740\uff0c\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u6837\u7684\u5dee\u5f02\uff1f<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u624b\u673a\u51fa\u8d27\u91cf\u5728\u4e0b\u964d\uff0c\u5fae\u4fe1\uff0cqq\u6708\u6d3b\u90fd\u5728\u4e0b\u964d\uff0c\u8fd9\u4e2a\u544a\u8bc9\u6211\u4eec\uff0c\u6d41\u91cf\u7ea2\u5229\u5176\u5b9e\u5728\u4e0b\u964d\u3002\u6d41\u91cf\u7ea2\u5229\u5728\u4e0b\u964d\u7684\u540c\u65f6\uff0c\u6709\u4e2a\u6570\u636e\u4e0a\u5347\u5f97\u975e\u5e38\u5feb\uff0c\u90a3\u5c31\u662f\u56fd\u5185\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u5728\u9ad8\u901f\u589e\u957f\uff0c\u6bcf\u5e74\u4ee5\u5c06\u8fd13\u6210\u901f\u5ea6\u5728\u6210\u957f\u3002\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u6d41\u91cf\u4e0d\u53d8\uff0c\u4f46\u6bcf\u4e2a\u4eba\u8d8a\u6765\u8d8a\u8d35\u4e86\uff0c\u6240\u4ee5\u9020\u6210\u5f88\u591a\u516c\u53f8\u4ece\u62c9\u65b0\uff0c\u62c9\u6d41\u91cf\uff0c\u8f6c\u6362\u5230\u5b58\u91cf\u5ba2\u6237\u7684\u7ecf\u8425\u3002\u8fd9\u4e2a\u73b0\u8c61\u4f1a\u8d8a\u6765\u8d8a\u660e\u663e\uff0c\u4ee5\u524d\u5f88\u6ce8\u91cd\u8425\u9500\u7684\u516c\u53f8\uff0c\u4ee5\u540e\u4f1a\u975e\u5e38\u6ce8\u91cd\u7528\u6237\u7684\u8fd0\u8425\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u66f4\u591a\u5f88\u6210\u719f\u7684\u5e02\u573a\uff0c\u5df2\u7ecf\u6ca1\u6709\u62c9\u65b0\u7684\u7a7a\u95f4\uff0c\u6240\u4ee5\u53ea\u6709\u5b58\u91cf\u5ba2\u6237\u7684\u7ecf\u8425\u3002\u4f60\u4e5f\u53ef\u4ee5\u770b\u5230\u8d8a\u6765\u8d8a\u591aCMO\u7684\u804c\u4f4d\u88ab\u62ff\u6389\uff0c\u53d6\u4ee3\u7684\u662fCXO\uff0c\u6574\u4e2a\u5927\u683c\u5c40\u5728\u53d8\u5316\u4e2d\u3002\u6240\u4ee5\u5728\u8fd9\u4e2a\u5927\u547d\u9898\u4e0b\u9762\uff0c\u4f01\u4e1a\u5176\u5b9e\u8981\u56de\u5f52\u5230\u672c\u8d28\uff0c\u91cd\u65b0\u5efa\u7acb\u4e8e\u4f01\u4e1a\u4e0e\u7528\u6237\u7684\u5173\u7cfb\u3002\u4ee5\u524d\u4f7f\u7528\u7684\u65b9\u6cd5\uff0c\u5728\u65b0\u7684\u65f6\u4ee3\u4e0b\uff0c\u5176\u5b9e\u5df2\u7ecf\u4e0d\u5927\u4f1a\u6210\u529f\u4e86\u3002\u6240\u4ee5\u8fd9\u4e5f\u662f\u6211\u4eec\u7ecf\u5e38\u548c\u5ba2\u6237\u8bb2\u7684\u4e8b\u60c5\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65711\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-05.png\" alt=\"\" width=\"1000\" height=\"564\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-05.png 979w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-05-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-05-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u8bb2\u5230\u7528\u6237\u4f53\u9a8c\u8fd9\u4ef6\u4e8b\u60c5\uff0c\u5404\u4f4d\u90fd\u5728\u8fd9\u884c\uff0c\u4e0d\u77e5\u9053\u6709\u6ca1\u6709\u8fd9\u6837\u7684\u611f\u53d7\uff0c\u4f5c\u4e3a\u4e59\u65b9\uff0c\u6211\u4eec\u7ecf\u5e38\u4e0e\u7532\u65b9\u6c9f\u901a\u4e00\u4ef6\u4e8b\u60c5\uff0c\u5c31\u662f\u7528\u6237\u4f53\u9a8c\u505a\u5f97\u597d\uff0c\u5230\u5e95\u8c01\u8bf4\u4e86\u7b97\uff1f\u901a\u5e38\u6765\u8bf4\uff0c\u9886\u5bfc\u8bf4\u4e86\u7b97\uff0c\u9886\u5bfc\u8bf4\u8fd9\u4e2a\u989c\u8272\u7528\u5f97\u597d\uff0c\u8fd9\u4e2alogo\uff0cbutton\u8bbe\u8ba1\u5f97\u4e0d\u9519\uff0c\u597d\u6bd4\u8fd9\u4e2a\u9886\u5bfc\u5c31\u662f\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\uff0c\u4ed6\u6709\u53ef\u80fd\u662f\uff0c\u4e5f\u53ef\u80fd\u4e0d\u662f\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-06.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65712\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-06.png\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-06.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-06-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-06-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u6240\u4ee5\u8bf4\u5462\uff0c\u6211\u4eec\u9700\u8981\u6709\u5ba2\u89c2\u7684\u6570\u636e\uff0c\u6765\u544a\u77e5\u6211\u4eec\uff0c\u6211\u4eec\u7684\u7528\u6237\u4f53\u9a8c\u662f\u505a\u5f97\u597d\uff0c\u8fd8\u662f\u4e0d\u597d\uff0c\u624d\u80fd\u4f7f\u4f01\u4e1a\u771f\u6b63\u901a\u8fc7\u6539\u5584\u7528\u6237\u4f53\u9a8c\u53d6\u5f97\u8fdb\u6b65\uff0c\u6211\u4eec\u4e0d\u9760\u4eba\uff0c\u6211\u4eec\u9760\u673a\u5236\u3002<\/p>\n<p>\u6bcf\u4e00\u4e2a\u7528\u6237\u4f53\u9a8c\u7684\u4e3e\u63aa\uff0c\u542c\u8d77\u6765\u90fd\u975e\u5e38\u4e0d\u9519\uff0c\u56e0\u4e3a\u4f60\u90fd\u662f\u6316\u6398\u7528\u6237\u75db\u70b9\u4e48\uff0c\u4f46\u662f\u5230\u5e95\u54ea\u4e9b\u66f4\u91cd\u8981\uff0c\u54ea\u4e9b\u5e94\u8be5\u5ef6\u8fdf\uff0c\u90a3\u6211\u4eec\u4e5f\u9700\u8981\u6570\u636e\uff0c\u7ed9\u5230\u6211\u4eec\u771f\u6b63\u7684\u6d1e\u5bdf\u3002<\/p>\n<p>\u4eca\u5929\u5206\u4e09\u4e2a\u90e8\u5206\u548c\u5404\u4f4d\u4ecb\u7ecd\uff1a<\/p>\n<ol>\n<li>\u6218\u7565\u5206\u6790\u6a21\u5757\uff0c\u5305\u62ec\u5927\u5bb6\u719f\u6089\u7684\u5ba2\u6237\u65c5\u7a0b\u7684\u5efa\u7acb\u3001NPS\u4e0e\u4f53\u9a8c\u7684\u5173\u8054\u3001\u6211\u4eec\u4f1a\u4ecb\u7ecd\u4ec0\u4e48\u662fNPS\u3001\u4f53\u9a8c\u4e0b\u7684\u9a71\u52a8\u8981\u7d20&#8230;<\/li>\n<li>\u6211\u4eec\u4f1a\u8ba8\u8bba\u5982\u4f55\u4ece\u9a71\u52a8\u8981\u7d20\u4e0b\u91c7\u53d6\u5230\u7684\u6570\u636e<\/li>\n<li>\u6700\u540e\u4f1a\u6d89\u53ca\u5230\u884c\u52a8\u6539\u5584\uff0c\u5c31\u662f\u91c7\u96c6\u5230\u6570\u636e\u4e4b\u540e\u7684\u884c\u52a8\u6539\u5584\uff0c\u4f1a\u6709\u7cfb\u7edf\u5efa\u8bae\u4f18\u5316\u7684\u5730\u65b9\uff0c\u4e2a\u522b\u7528\u6237\u76d1\u6d4b\u7684\u7ea0\u9519\u673a\u5236\uff0c\u6700\u540e\u662f\u4eea\u8868\u76d8\u3002<\/li>\n<\/ol>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-07.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65713\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-07.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-07.png 982w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-07-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-07-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e00\u3001\u6218\u7565\u5206\u6790<\/strong><\/span><\/h2>\n<p>\u5f88\u591a\u7528\u6237\u4f53\u9a8c\u7684\u4e3e\u63aa\u542c\u8d77\u6765\u90fd\u975e\u5e38\u597d,michael porter\uff08\u4e94\u529b\u5206\u6790\u63d0\u51fa\u8005\uff09\uff0c\u6218\u7565\u7684\u6839\u672c\u662f\u9009\u62e9\u54ea\u4ef6\u4e8b\u60c5\u4e0d\u7528\u5e72\uff0c\u4ec0\u4e48\u4e8b\u60c5\u90fd\u60f3\u5e72\uff0c\u5c31\u4f1a\u6210\u4e3a\u4e00\u53ea\u65e0\u5934\u82cd\u8747\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-08.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65714\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-08.png\" alt=\"\" width=\"1000\" height=\"565\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-08.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-08-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-08-768x434.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u9996\u5148\u4e00\u5bb6\u4f01\u4e1a\u90fd\u4f1a\u9700\u8981\u4e00\u4e2a\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n<p>\u6574\u4e2a\u73af\u5883\u4e00\u76f4\u90fd\u5728\u65e5\u65b0\u6708\u5f02\u7684\u53d8\u5316\uff0c\u4e00\u5bb6\u4f01\u4e1a\u5728\u4f53\u9a8c\u4e0a\u4e00\u5b9a\u9700\u8981\u4e00\u4e2a\u5317\u6781\u661f\u6307\u6807\uff0c\u5317\u6781\u661f\u6307\u6807\u80fd\u591f\u544a\u8bc9\u6211\u4eec\u65b9\u5411\u8be5\u600e\u4e48\u8d70\uff0c\u5317\u6781\u661f\u6307\u6807\u6709\u5f88\u591a\uff0c\u5176\u5b9e\u6839\u636e\u4e0d\u540c\u5546\u4e1a\u73af\u5883\uff0c\u9009\u62e9\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u5982\u679c\u4f60\u516c\u53f8\u8fd8\u6ca1\u6709\u4f53\u9a8c\u6307\u6807\uff0c\u901a\u5e38\u6211\u4eec\u9ed8\u8ba4\u63a8\u8350\u7684\u662f\u51c0\u63a8\u8350\u503cNPS\uff0c\u6709\u4eba\u559c\u6b22MAU\uff0c\u6709\u4eba\u559c\u6b22\u6ee1\u610f\u5ea6\uff0c\u6709\u4eba\u559c\u6b22\u7528\u54c1\u724c\u6bd4\u8f83\uff0c\u6211\u4eec\u771f\u6b63\u7684\u91cd\u70b9\uff0c\u76d1\u6d4b\u7aef\u5230\u7aef\u7684\u7528\u6237\u65c5\u7a0b\u3002<\/p>\n<p><strong>\u4e3a\u4ec0\u4e48\u9009\u62e9NPS\uff1f<\/strong><\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-09.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65715\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-09.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-09.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-09-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-09-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>NPS\u4e2d\u6587\u4e3a\u51c0\u63a8\u8350\u503c\uff0c\u5168\u540d\u4e3aNet Promoter Score\uff0c\u7531\u7f8e\u56fd\u8d1d\u6069\u54a8\u8be2\u8d21\u732e\u7814\u53d1\uff0c\u4ee5\u4e00\u4e2a\u7b80\u5355\u95ee\u9898\uff0c\u8861\u91cf\u987e\u5ba2\u5bf9\u4f01\u4e1a\u54c1\u724c\/\u5546\u54c1\u7684\u5fe0\u8bda\u5ea6\uff0c\u8fd1\u51e0\u5e74\u5728\u56fd\u5185\u5916\u5e02\u573a\u8fc5\u901f\u63a8\u5e7f\u5f00\u6765\u3002NPS\u7684\u95ee\u9898\u4f60\u80af\u5b9a\u4e0d\u964c\u751f\uff1a\u201c0-10\u5206\uff0c\u4f60\u4f1a\u6709\u591a\u5927\u610f\u613f\u63a8\u8350\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7ed9\u4f60\u7684\u4eb2\u670b\u597d\u53cb\uff1f\u201d\uff0c\u56de\u7b54\u7684\u4eba\uff0c0-6\u5206\u53eb\u8d2c\u4f4e\u8005\uff0c7-8\u5206\u53eb\u4e2d\u7acb\u8005\uff0c9-10\u5206\u53eb\u63a8\u8350\u8005\uff0c\u63a8\u8350\u8005\u7684\u6bd4\u4f8b\u51cf\u53bb\u4f60\u7684\u8bcb\u6bc1\u8005\u6bd4\u4f8b\uff0c\u5c31\u662f\u4e00\u5bb6\u4f01\u4e1a\u7684NPS\u3002\u4ece\u8fd9\u4e2a\u6570\u503c\u53ef\u4ee5\u770b\u51fa\u4f01\u4e1a\u7684\u5ba2\u6237\u5f53\u4e2d\u63a8\u8350\u8005\u548c\u6279\u8bc4\u8005\u54ea\u4e00\u65b9\u6bd4\u8f83\u591a\uff0c\u5206\u6570\u4e3a\u6b63\u8868\u793a\u613f\u610f\u6301\u7eed\u8d2d\u4e70\u3001\u52a0\u8d2d\u6216\u662f\u505a\u53e3\u7891\u7684\u5ba2\u6237\u5360\u591a\u6570\uff0c\u4e5f\u5c31\u662f\u6240\u8c13\u7684\u5fe0\u8bda\u5ba2\uff0c\u90a3\u4e48\u4f01\u4e1a\u4f1a\u6709\u6b63\u5411\u6210\u957f\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n<p>NPS\u4e0e\u5546\u4e1a\u7684\u76f8\u5173\u6027\u662f\u6bd4\u8f83\u91cd\u8981\u7684\uff0c\u8bbe\u8ba1\u5fc5\u987b\u8981\u6709\u5546\u4e1a\u6027\uff0c\u5426\u5219\u8fd9\u4e2a\u8bbe\u8ba1\u5f88\u96be\u6301\u7eed\uff0c\u6211\u4eec\u5148\u770b\u8fd9\u4e2a\u6307\u6807\u548c\u5546\u4e1a\u7684\u7ed3\u679c\u662f\u5982\u4f55\u76f8\u5173\u3002\u5de6\u4e0b\u89d2\u662fcustomer\u6ee1\u610f\u5ea6\u7684\uff0c\u53f3\u4e0a\u89d2\u5c31\u662fNPS\uff0cNPS\u901a\u5e38\u548c\u91cd\u590d\u8d2d\u4e70\u9884\u6d4b\u7cbe\u51c6\u5ea6\uff0c\u6bd4\u8f83\u6709\u76f8\u5173\u6027\uff0c\u4e0b\u9762\u8d2d\u4e70\u91d1\u989d\u589e\u52a0\u7684\u9884\u6d4b\u7cbe\u51c6\u5ea6\uff0c\u548cNPS\u4e5f\u6709\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u3002<\/p>\n<p>\u8bf8\u4f4d\u60f3\u8fc7NPS\u548c\u6ee1\u610f\u5ea6\u7684\u5dee\u5f02\u5728\u54ea\u91cc\uff1f<\/p>\n<p>\u4e00\u6837\u7684\u95ee\u9898\u4f60\u4ee5NPS\u53bb\u95ee\uff0c\u7528\u6ee1\u610f\u5ea6\u53bb\u95ee\uff0c\u901a\u5e38\u7684\u60c5\u51b5\u4e0b\uff0cNPS\u7684\u5206\u6570\u4f1a\u6bd4\u8f83\u82db\u523b\uff0c\u8fd9\u662f\u56e0\u4e3a\u4eba\u7684\u5fc3\u7406\u72b6\u6001\u3002\u5047\u8bbe\u4f60\u53bb\u4e00\u5bb6\u9910\u5385\u5403\u996d\uff0c\u7ed3\u675f\u4e4b\u540e\u586b\u4e2a\u95ee\u5377\uff0c\u6309\u7167\u4e2d\u56fd\u4eba\u7684\u4e60\u60ef\uff0c\u53ea\u8981\u4e0d\u8981\u505a\u5f97\u592a\u5dee\uff0c\u4e00\u822c\u90fd\u4f1a\u7ed9\u4e00\u4e2a80\uff0c90\u5206\u7684\u8bc4\u5206\uff0c\u4f46\u662f\u5982\u679c\u95ee\u6d88\u8d39\u8005\u662f\u5426\u63a8\u8350\u7ed9\u4eb2\u670b\u597d\u53cb\uff0c\u7a81\u7136\u95f4\u5185\u5fc3\u4f1a\u591a\u4e86\u4e00\u4efd\u8d23\u4efb\u611f\uff0c\u6709\u4e86\u8d23\u4efb\u611f\u4e4b\u540e\uff0c\u5c31\u4f1a\u6709\u6bd4\u8f83\u3002\u6d88\u8d39\u8005\u4f1a\u53bb\u56de\u5fc6\u6700\u8fd1\u5403\u8fc7\u5176\u4ed6\u7684\u9910\u5385\uff0c\u6240\u4ee5\u4f1a\u9020\u6210\u5fae\u5999\u7684\u5fc3\u7406\u5dee\u5f02\uff0c\u4ece\u800c\u5bfc\u81f4\u4e86NPS\u7684\u5206\u6570\u901a\u5e38\u6bd4\u8f83\u4e25\u82db\uff0c\u4e5f\u4f1a\u548c\u5546\u4e1a\u7ed3\u679c\u6bd4\u8f83\u5951\u5408\u3002<\/p>\n<p>\u6211\u4eec\u6765\u770b\u4e00\u4e0b\u4e0e\u5ba2\u6237\u4f53\u9a8c\u6709\u5173\u7684\u4e00\u4e9b\u5546\u4e1a\u6570\u636e\u3002\u8fd9\u90e8\u5206\u662f\u4e00\u4e9b\u8001\u6570\u636e\uff0c\u987e\u5ba2\u4f53\u9a8c\u505a\u5f97\u597d\u7684\u4f01\u4e1a\uff0c\u8425\u4e1a\u989d\u589e\u52a0\u7684\u5e45\u5ea6\u90fd\u4f1a\u6bd4\u8f83\u597d\uff0c\u987e\u5ba2\u4f53\u9a8c\u505a\u5f97\u597d\u7684\u4f01\u4e1a\uff0c\u80a1\u4ef7\u7684\u6da8\u5e45\u4e5f\u4f1a\u6bd4\u8f83\u5927\u3002\u6709\u4e00\u4e2a\u65b0\u7684\u53d1\u73b0\uff0c\u5c31\u662f\u987e\u5ba2\u4f53\u9a8c\u597d\u7684\u516c\u53f8\uff0c\u79bb\u804c\u7387\u662f\u6bd4\u8f83\u4f4e\u7684\u3002\u8fd9\u6709\u4e24\u4e2a\u53ef\u80fd\u6027\uff0c\u4e00\u4e2a\u662f\u516c\u53f8\u505a\u5f97\u597d\uff0c\u6536\u5165\u6bd4\u8f83\u597d\u3002\u53e6\u4e00\u4e2a\u53ef\u80fd\u6027\uff0c\u6709\u4e9b\u4eba\u89c9\u5f97\uff0c\u4ed6\u7684\u5de5\u4f5c\u5bf9\u7528\u6237\u6709\u76f4\u63a5\u7684\u5173\u8054\u6027\uff0c\u6240\u4ee5\u5de5\u4f5c\u6bd4\u8f83\u5f00\u5fc3\uff0c\u4e0d\u592a\u4f1a\u79bb\u804c\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-10.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65716\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-10.png\" alt=\"\" width=\"1000\" height=\"565\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-10.png 981w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-10-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-10-768x434.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-11.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65717\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-11.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-11.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-11-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-11-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-12.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65718\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-12.png\" alt=\"\" width=\"1000\" height=\"567\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-12.png 979w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-12-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-12-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-13.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65719\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-13.png\" alt=\"\" width=\"1000\" height=\"569\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-13.png 983w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-13-300x171.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-13-768x437.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u627e\u9a71\u52a8\u8981\u7d20\u8fd9\u4ef6\u4e8b\u60c5\uff0c\u6709\u5f88\u591a\u65b9\u6cd5\uff0c\u8b6c\u5982\u6211\u4eec\u529e\u516c\u5ba4\u90fd\u6709\u81ea\u5df1\u7684\u5b9e\u9a8c\u5ba4\uff0c\u504f\u6280\u672f\u7684\u65b9\u5f0f\uff0c\u8b6c\u5982\u8111\u6ce2\u8ffd\u8e2a\uff0c\u773c\u6d1e\u8ffd\u8e2a\uff0c\u722c\u866b\u00a0\uff0c\u504f\u4f20\u7edf\u7684\u65b9\u5f0f\uff0c\u5219\u4f1a\u91c7\u7528\u5165\u5ba4\u6df1\u5ea6\u8bbf\u8c08\uff0c\u795e\u79d8\u987e\u5ba2\u7b49\uff0c\u5177\u4f53\u91c7\u7528\u4f55\u79cd\u65b9\u6cd5\u8981\u6839\u636e\u4ea7\u54c1\uff0c\u5ba2\u6237\u65c5\u7a0b\uff0c\u4f7f\u7528\u573a\u666f\u6765\u7efc\u5408\u8003\u8651\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-14.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65720\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-14.png\" alt=\"\" width=\"1000\" height=\"567\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-14.png 983w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-14-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-14-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u518d\u7ed9\u5927\u5bb6\u4e3e\u4e2a\u4f8b\u5b50<\/p>\n<p>\u8fd9\u662f\u6211\u4eec\u4e3a\u4e00\u5bb6\u91d1\u878d\u516c\u53f8\u505a\u5b83\u7684\u652f\u4ed8\uff0c\u4e00\u5f00\u59cb\u5728\u5b9e\u9a8c\u5ba4\u91cc\u6d4b\u7528\u6237\u4f53\u9a8c\uff0c\u6280\u672f\u5de5\u7a0b\u5e08\u4f53\u9a8c\u7684\u5bb9\u5fcd\u5ea6\u662f\u975e\u5e38\u9ad8\u7684\uff0c 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-15.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65721\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-15.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-15.png 985w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-15-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-15-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-17.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65723\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-17.png\" alt=\"\" width=\"1000\" height=\"569\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-17.png 978w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-17-300x171.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-17-768x437.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u6240\u4ee5\uff0c\u5728\u7b2c\u4e00\u9636\u6bb5\uff0c\u6211\u4eec\u68b3\u7406\u8fd9\u51e0\u4ef6\u4e8b\u60c5\uff0c\u5404\u4e2a\u5173\u952e\u4f53\u9a8c\u5bf9\u4e8eNPS\u5f71\u54cd\u7a0b\u5ea6\u6bd4\u8f83\uff0c\u7b2c\u4e8c\u4ef6\u4e8b\u60c5\uff0c\u6211\u4eec\u8981\u77e5\u9053\u5728\u6bcf\u4e2a\u4f53\u9a8c\u4e0a\u548c\u7ade\u54c1\u7684\u5dee\u5f02\u3002\u7b2c\u4e09\u4ef6\u4e8b\u60c5\uff0c\u786e\u5b9a\u54ea\u4e9b\u5173\u952e\u4f53\u9a8c\u6700\u9700\u8981\u6539\u5584\uff0c\u7b2c\u56db\u4ef6\u4e8b\u60c5\u5c31\u662f\u5982\u4f55\u8fdb\u4e00\u6b65\u6539\u5584\u6267\u884c\u3002\u6211\u4eec\u5982\u4f55\u91c7\u96c6\u5230\u8fd9\u4e9b\u4fe1\u606f\u5462\uff1f\u901a\u5e38\u4f1a\u95ee\u5377\u516c\u53f8\u642d\u914d\u6211\u4eec\u505a\u8c03\u67e5\uff0c\u4e00\u822c\u91c7\u7528\u53d1\u95ee\u5377\u6a21\u5f0f\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-16.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65722\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-16.png\" alt=\"\" width=\"1000\" height=\"567\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-16.png 978w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-16-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-16-768x436.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e8c\u3001\u6570\u636e\u91c7\u96c6<\/strong><\/span><\/h2>\n<p>\u6570\u636e\u91c7\u96c6\u548c\u8bf8\u4f4d\u5206\u4eab\u4e24\u4e2a\u5927\u7684\u6570\u636e\u7c7b\u578b\uff0c\u5de6\u8fb9\u662f\u4f7f\u7528NPS\u67b6\u6784\u6574\u4e2a\u4f53\u9a8c\u4ee5\u53ca\u76f8\u5e94\u7684\u9a71\u52a8\u4eba\u8981\u7d20\uff0c\u6211\u4eec\u5e0c\u671b\u5c06\u8fd9\u4e9b\u9a71\u52a8\u8981\u7d20\u8f6c\u5316\u6210\u53ef\u76d1\u6d4b\u7684\u6570\u636e\u3002\u8fd9\u6279\u6570\u636e\u5206\u4e3a\u4e24\u7c7b\uff0c\u4e00\u7c7b\u6570\u636e\u53eb\u8fd0\u8425\u6570\u636eO Data\uff0c\u4e00\u7c7b\u53eb\u4f53\u9a8c\u6570\u636eX Data\u3002\u8fd0\u8425\u6570\u636e\u5927\u5bb6\u4e00\u5b9a\u975e\u5e38\u719f\u6089\uff0c\u5305\u62ec\u4e86\u8d22\u52a1\u6570\u636e\uff0cMAU\uff0cDAU\uff0c\u91cd\u590d\u8d2d\u4e70\u7387\uff0c\u8f6c\u5316\u7387\u3002O Data\u662f\u4e00\u4e2a\u540e\u7f6e\u6570\u636e\uff0c\u544a\u8bc9\u5ba2\u6237\u5df2\u7ecf\u53d1\u751f\u7684\u6570\u636e\uff0c\u544a\u8bc9\u5ba2\u6237\u5df2\u7ecf\u53d1\u751f\u7684\u884c\u4e3a\u3002X Data\u6570\u636e\u662f\u6709\u9884\u6d4b\u6027\u7684\uff0c\u5305\u62ec\u6ee1\u610f\u5ea6\uff0c\u54c1\u724c\u559c\u597d\u7a0b\u5ea6\uff0c\u4ea7\u54c1\u6613\u4e0a\u624b\u7684\u96be\u5ea6\uff0c\u8fd9\u5c5e\u4e8e\u5ba2\u6237\u611f\u77e5\u6570\u636e\uff0c\u5b83\u4f1a\u544a\u77e5\u4f60\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u6837\u7684\u884c\u4e3a\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-18.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-65724 alignnone\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-18.png\" alt=\"\" width=\"1000\" height=\"565\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-18.png 983w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-18-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-18-768x434.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>X Data\u53c8\u5206\u6210\u4e24\u79cd\uff0c\u4e00\u79cd\u53ebT-NPS\uff08\u573a\u666fNPS\uff09\uff0c\u53e6\u4e00\u79cd\u53ebR-NPS\uff08\u5173\u7cfbNPS\uff09\uff0cT-NPS\u662f\u6709\u4ea4\u4e92\u540e\u89e6\u53d1\u7684\u6570\u636e\uff0c\u5bf9\u7279\u5b9a\u4eba\u7fa4\u89e6\u53d1\uff0c\u6211\u4eec\u4f1a\u53bb\u5b9a\u65f6\u53bb\u6d4b\u91cf\u7684\u3002\u8fd9\u4e48\u8bf4\u6709\u4e00\u4e9b\u62bd\u8c61\uff0c\u6211\u4eec\u7528\u4e00\u4e2aexample\u6765\u89e3\u91ca\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-19.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65725\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-19.png\" alt=\"\" width=\"1000\" height=\"570\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-19.png 981w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-19-300x171.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-19-768x438.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u8fd9\u662f\u4e00\u5bb6\u4e92\u8054\u7f51\u4fdd\u9669\u516c\u53f8\u7684\u4f53\u9a8c\u6d41\u7a0b\u3002\u7ea2\u8272\u6807\u6ce8\u7684\u91cd\u8981\u5173\u952e\u4f53\u9a8c\uff0c\u7b2c\u4e00\u4e2a\u4f53\u9a8c\u53eb\u5b8c\u6210\u6295\u4fdd\uff0c\u5927\u90e8\u5206\u7684\u7528\u6237\u5728\u6295\u4fdd\u4e4b\u540e\uff0c\u4ed6\u5176\u5b9e\u5e76\u4e0d\u592a\u786e\u5b9a\u81ea\u5df1\u6295\u4fdd\u7684\u4ea7\u54c1\uff0c\u8986\u76d6\u4e86\u54ea\u4e9b\u4fdd\u969c\u8303\u56f4\u3002\u4f46\u662f\u771f\u6b63\u51fa\u4e8b\u7684\u65f6\u5019\uff0c\u5f53\u4ed6\u7684\u8ba4\u77e5\u548c\u4ea7\u54c1\u8986\u76d6\u6709\u5dee\u8ddd\u7684\u65f6\u5019\uff0c\u5c31\u4f1a\u5bf9NPS\u6709\u51b3\u5b9a\u6027\u7684\u5f71\u54cd\u3002\u6240\u4ee5\u5b8c\u6210\u6295\u4fdd\u8fd9\u4ef6\u4e8b\u4e00\u5b8c\u6210\uff0c\u6211\u4eec\u5c31\u5c31\u4f1a\u89e6\u53d1T-NPS\uff0c\u786e\u4fdd\u6295\u4fdd\u4eba\u4e86\u89e3\u4fdd\u9669\u8986\u76d6\u7684\u8303\u56f4\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-20.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65726\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-20.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-20.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-20-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-20-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>T-NPS\u5c31\u50cf\u6bcf\u4e2a\u5b66\u671f\u7684\u5c0f\u8003\u8bd5\uff0cR-NPS\u5c31\u50cf\u5927\u8003\uff0c\u5982\u679c\u524d\u9762\u5c0f\u8003\u90fd\u4e0d\u9519\u7684\u8bdd\uff0c\u90a3\u6700\u540e\u7684\u671f\u672b\u8003\u5e94\u8be5\u4e5f\u4e0d\u4f1a\u5dee\u3002R-NPS\u6d4b\u91cf\u4e0d\u9488\u5bf9\u7279\u5b9a\u7279\u5b9a\u573a\u666f\u7684\u4ea4\u4e92\uff0c\u53ea\u9488\u5bf9\u4f01\u4e1a\u548c\u7528\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u76f4\u63a5\u95ee\u7528\u6237\u5bf9\u4e8e\u6211\u4eec\u7684\u54c1\u724c\u6ee1\u610f\u5ea6\u5c31\u53ef\u4ee5\uff0c\u8fd9\u91cc\u95ee\u6ee1\u610f\u5ea6\u6ca1\u6709\u5173\u7cfb\uff0c\u600e\u4e48\u597d\u95ee\uff0c\u7528\u6237\u600e\u4e48\u597d\u7b54\uff0c\u4f5c\u4e3a\u4f18\u5148\u8003\u8651\u3002\u5982\u679c\u89e6\u70b9\u5f88\u591a\u7684\u8bdd\uff0c\u90a3\u5c31\u8981\u8bbe\u5b9a\u5408\u7406\u7684\u89c4\u5219\uff0c\u56e0\u4e3a\u73b0\u5728\u505a\u95ee\u5377\u7684\u4eba\u8d8a\u6765\u8d8a\u591a\uff0c\u5927\u5bb6\u90fd\u60f3\u641c\u96c6Data\uff0c\u7528\u6237\u5176\u5b9e\u5f88\u538c\u6076\u88ab\u6253\u6270\u7684\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-22.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65702\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-22.png\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-22.png 982w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-22-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-22-768x435.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u660e\u786e\u5173\u952e\u4f53\u9a8c\uff0c\u9a71\u52a8\u8981\u7d20\u4e4b\u540e\uff0c\u63a5\u4e0b\u53bb\u6211\u4eec\u8981\u5c06\u8fd9\u4e9b\u9a71\u52a8\u8981\u7d20\u8f6c\u5316\u4e3a\u53ef\u4ee5\u8ffd\u8e2a\u7684\u6570\u636e\u3002\u90a3\u6211\u4eec\u9488\u5bf9\u9a71\u52a8\u8981\u7d20\uff0c\u5bfb\u627e\u5230\u5bf9\u5e94\u7684\u6570\u636e\u6307\u6807\uff0c\u9664\u4e86O Data\u53ef\u4ee5\u91c7\u96c6\u7684\u6570\u636e\uff0c\u9047\u5230X Data\u89e6\u53d1\u7684\u884c\u4e3a\u540e\uff0c\u5c31\u4f1a\u89e6\u53d1\u76f8\u5e94\u7684\u6536\u96c6\u884c\u4e3a\u3002\u8fd9\u548c\u73b0\u5728\u5f88\u591a\u516c\u53f8\u7684\u6570\u636e\u5206\u6790\u4e0d\u592a\u4e00\u6837\uff0c\u6211\u4eec\u5b8c\u5168\u4ece\u7528\u6237\u65c5\u7a0b\u62c6\u89e3\u8fc7\u540e\u7684\u9a71\u52a8\u8981\u7d20\u4e3a\u4f18\u5148\uff0c\u7136\u540e\u4ece\u91cd\u8981\u7684\u9a71\u52a8\u8981\u7d20\u51fa\u53d1\uff0c\u5728\u5e38\u89c4\u7684\u91c7\u96c6\u8fc7\u7a0b\u4e2d\uff0c\u662f\u5426\u6709\u8fd9\u6837\u7684\u6570\u636e\uff0c\u5982\u679c\u6ca1\u6709\u7684\u8bdd\uff0c\u662f\u5426\u80fd\u591f\u6253\u901a\u8fd9\u6837\u7684\u6570\u636e\u3002\u5b9e\u5728\u6ca1\u6709\u529e\u6cd5\uff0c\u662f\u5426\u80fd\u591f\u8d2d\u4e70\u5230\u9700\u8981\u7684\u6570\u636e\uff0c\u518d\u4e0d\u884c\u80fd\u901a\u8fc7\u95ee\u5377\u3002\u6240\u4ee5\u6211\u4eec\u975e\u5e38\u6e05\u695a\u5f97\u4e86\u89e3\u5230\uff0c\u6574\u4e2a\u6570\u636e\u67b6\u6784\u662f\u4ec0\u4e48\uff0c\u6211\u4eec\u5fc5\u987b\u9700\u8981\u6d4b\u5230\u6570\u636e\uff0c\u5fc5\u987b\u8981\u6253\u901a\uff0c\u800c\u4e0d\u662f\u8bf4\u76ee\u524d\u53ea\u6709\u8fd9\u4e9b\u6570\u636e\uff0c\u4ece\u8fd9\u4e9b\u6570\u636e\u4e2d\u53bb\u5f97\u51fa\u7ed3\u8bba\u548c\u6d1e\u5bdf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-23.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65703\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-23.png\" alt=\"\" width=\"1000\" height=\"565\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-23.png 979w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-23-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-23-768x434.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u5728\u8fdb\u884cT-NPS\u76d1\u6d4b\u4e0e\u6570\u636e\u7684\u60c5\u51b5\u7684\u540c\u65f6\uff0c\u8fd8\u53ef\u4ee5\u8bbe\u8ba1\u7279\u6b8a\u5f25\u8865\u63aa\u65bd\u89e6\u53d1\u673a\u5236\uff0c\u5f53NPS\u5206\u6570\u4f4e\u4e8e\u5e73\u5747\u6c34\u51c6\u7684\u60c5\u51b5\u4e0b\uff0c\u80fd\u591f\u6fc0\u6d3b\u76f8\u5e94\u7684\u5f25\u8865\u63aa\u65bd\uff0c\u5b8c\u6210\u8865\u6551\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e09\u3001\u884c\u52a8\u6539\u5584<\/strong><\/span><\/h2>\n<p>\u884c\u52a8\u6539\u5584\u5404\u4f4d\u5e94\u8be5\u975e\u5e38\u719f\u6089\u4e86\u3002\u6211\u4eec\u662f\u5e0c\u671b\u65c5\u7a0b\u5730\u56fe\u7ba1\u7406\u548c\u8bbe\u8ba1\u601d\u7ef4\u80fd\u591f\u505a\u5230\u7ed3\u5408\uff0c\u6211\u4eec\u8f93\u5165O Data\u548cX Data\uff0c\u7136\u540e\u6211\u4eec\u5c31\u4f1a\u77e5\u9053\u54ea\u4e9b\u573a\u666f\u9700\u8981\u4f18\u5316\uff0c\u6211\u8fd8\u4f1a\u6839\u636e\u6293\u624b\u6765\u8f85\u52a9\u4f18\u5316\u3002\u6839\u636e\u60c5\u51b5\uff0c\u6709\u7684\u9700\u8981\u5c55\u5f00\u5b9a\u6027\u8c03\u7814\uff0c\u6709\u7684\u53ef\u80fd\u4e0d\u9700\u8981\uff0c\u5c0f\u7684\u95ee\u9898\u901a\u5e38\u53ef\u4ee5\u76f4\u63a5\u89e3\u51b3\u3002\u4e4b\u540e\u5c31\u662fDesign thinking\uff08\u8bbe\u8ba1\u601d\u7ef4\uff09\u3002\u4ece\u8bbe\u8ba1\u5230\u539f\u578b\u8bbe\u8ba1\uff0c\u5f00\u53d1\uff0c\u4e0a\u7ebf\u3002\u8fd9\u4e2a\u662f\u6211\u4eec\u7684\u5927\u95ed\u73af\uff0c\u89e3\u51b3\u4f53\u9a8c\u4e2d\u7684\u7cfb\u7edf\u6027\u7684\u95ee\u9898\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-24.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65704\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-24.png\" alt=\"\" width=\"1000\" height=\"567\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-24.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-24-300x170.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-24-768x436.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u8fd8\u6709\u4e00\u79cd\u5c31\u662f\u9488\u5bf9\u4e2a\u522b\u5ba2\u6237\u633d\u6551\u7684\u4f18\u5316\u65b9\u6cd5\uff0c\u4f60\u4e0d\u53ef\u80fd\u671f\u5f85\u6bcf\u4e00\u4f4d\u5458\u5de5\u6bcf\u5929\u7684\u8868\u73b0\u90fd\u975e\u5e38\u597d\uff0c\u603b\u4f1a\u6709\u4e9b\u4e0d\u987a\u7684\u60c5\u51b5\u51fa\u73b0\uff0c\u8ba9\u4ed6\u7684\u5fc3\u60c5\u4e0d\u90a3\u4e48\u597d\uff0c\u6700\u7ec8\u53c8\u5f71\u54cd\u5230\u4e86\u5ba2\u6237\u7684\u4f53\u9a8c\u3002\u6709\u51e0\u4e2a\u6570\u636e\u548c\u5404\u4f4d\u5206\u4eab\u4e00\u4e0b\uff0c52%\u7684\u5ba2\u6237\u4f1a\u56e0\u4e3a\u4e0d\u597d\u7684\u4f53\u9a8c\u8f6c\u79fb\u5230\u5176\u4ed6\u7ade\u4e89\u5ba2\u6237\u90a3\u91cc\uff0c\u5982\u679c\u6709\u4e86\u5dee\u7684\u5ba2\u6237\u4f53\u9a8c\u88ab\u633d\u6551\u56de\u6765\u540e\uff0c58%\u7684\u5ba2\u6237\u4f1a\u6bd4\u589e\u52a0\u6bd4\u539f\u6765\u66f4\u9ad8\u7684\u6d88\u8d39\u3002\u6240\u4ee5\u5bf9\u4e8e\u4efb\u4f55\u4e00\u5bb6\u516c\u53f8\u90fd\u5e94\u8be5\u975e\u5e38\u91cd\u89c6\u633d\u56de\u90a3\u4e9b\u9047\u5230\u4e0d\u597d\u4f53\u9a8c\u7684\u5ba2\u6237\u3002\u90a3\u8fd9\u4e2a\u65f6\u5019\uff0c\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u505a\uff1f\u7b2c\u4e00\u6b65\u5148\u5bf9\u4e8e\u8fd9\u4f4d\u5ba2\u6237\u7684\u4ef7\u503c\u8d21\u732e\u505a\u533a\u5206\uff0c\u7136\u540e\u5c31\u4f1a\u4ea7\u751f\u5de5\u5355\u3002\u9ad8\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u7ed9\u4e88\u4eba\u5de5\u5173\u6000\u4ee5\u53ca1\u5bf91\u7684\u5904\u7406\uff0c\u4e2d\u4f4e\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u6211\u4eec\u5e0c\u671b\u8bbe\u5b9a\u4e00\u4e2a\u673a\u5236\uff0c\u901a\u8fc7\u4ea4\u4e92\u9875\u9762\u6765\u5173\u6000\u5230\u8fd9\u4e9b\u7528\u6237\u3002\u8981\u4e0d\u7136\u7684\u8bdd\uff0c\u5982\u679c\u5168\u90e8\u91c7\u75281\u5bf91\u7684\u4eba\u5de5\u5173\u6000\uff0c\u5927\u90e8\u5206\u7684\u516c\u53f8\u4f1a\u7f3a\u4e4f\u8db3\u591f\u7684\u8d44\u6e90\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-25.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65705\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-25.png\" alt=\"\" width=\"1000\" height=\"564\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-25.png 982w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-25-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-25-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65734\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30.jpg 4032w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30-300x225.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30-768x576.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-30-1024x768.jpg 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u6570\u636e\u8f93\u5165\u7684\u6d41\u5411\u4e5f\u9700\u8981\u5206\u5c42\uff0c\u4e0d\u540c\u7684\u6570\u636e\u6d41\u5411\u4e0d\u540c\u5c42\u7ea7\u7684\u90e8\u95e8\uff0c\u4ece\u800c\u4ed6\u4eec\u53ef\u4ee5\u4ece\u4ed6\u4eec\u5de5\u4f5c\u8303\u56f4\u5185\uff0c\u53bb\u4f18\u5316\u4e0e\u4ed6\u4eec\u76f8\u5173\u7684NPS\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-26.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-65706\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-26.png\" alt=\"\" width=\"1000\" height=\"569\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-26.png 980w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/01\/uxren-offline-sh-20191222-biji-andy-bebit-26-300x171.png 300w, 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