{"id":67140,"date":"2020-04-18T15:03:37","date_gmt":"2020-04-18T07:03:37","guid":{"rendered":"https:\/\/uxren.cn\/?p=67140"},"modified":"2020-04-18T15:03:37","modified_gmt":"2020-04-18T07:03:37","slug":"helidazaoxiquexingtishengnideshejizhuanhuashuai","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=67140","title":{"rendered":"\u5408\u7406\u6253\u9020\u201c\u7a00\u7f3a\u6027\u201d\uff0c\u63d0\u5347\u4f60\u7684\u8bbe\u8ba1\u8f6c\u5316\u7387"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67143\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00.png\" alt=\"\" width=\"1000\" height=\"607\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00.png 1632w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00-300x182.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00-768x466.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-00-1024x621.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aManjo \u5ba1\u6821\uff1a\u55f2\u513f\u00a0 \u7ec8\u5ba1\uff1a\u5929\u86d9\u00a0|\u00a0\u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#336\u8bd1\u6587<br \/>\n\u4f5c\u8005\uff1aDavid Teodorescu<\/p>\n<p><span style=\"color: #999999;\">\u6458\u8981\uff1a\u672c\u6587\u539f\u6807\u9898\u4e3a\u300a\u7528\u6237\u4f53\u9a8c\u4e2d\u7684\u7a00\u7f3a\u6027\uff1a\u5fc3\u7406\u504f\u89c1\u6210\u4e3a\u5e38\u6001\u300b\uff0c\u6587\u7ae0\u5bf9\u5f53\u524d\u8bbe\u8ba1\u7a00\u7f3a\u6027\u7684\u60c5\u51b5\u8fdb\u884c\u4e86\u7b80\u8981\u5206\u6790\uff0c\u5e76\u7ed9\u51fa\u4e86\u4e00\u4e9b\u9700\u8981\u7262\u8bb0\u7684\u5c0f\u8d34\u58eb\uff0c\u9605\u8bfb\u9884\u8ba1\u9700\u89817\u5206\u949f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u4f60\u77e5\u9053\u7a00\u7f3a\u6027\u662f\u548b\u56de\u4e8b\u5417\uff1f<\/p>\n<p>\u6211\u968f\u610f\u89c2\u770b\u4e86Unbox Therapy\u5bf9\u8fd9\u4e2a\u676f\u5b50\u7684\u67d0\u4e2a\u6d4b\u8bc4\u89c6\u9891\uff0c\u5f88\u663e\u7136\u8fd9\u4e2a\u676f\u5b50\u662f\u4e0d\u4f1a\u5012\u7684\u3002\u6211\u4e00\u76f4\u5728\u7b11\uff0c\u4f46\u5728\u89c6\u9891\u7684\u6700\u540e\uff0c\u6211\u4e5f\u5f88\u597d\u5947\u4eba\u4eec\u5bf9\u676f\u5b50\u7684\u9700\u6c42\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u5b83\u4ee514.99 \u7f8e\u5143\u7684\u4ef7\u683c\u9650\u65f6\u51fa\u552e\uff0c\u539f\u4ef7\u4e3a24.99\u7f8e\u5143\u3002\u4e0d\u9508\u94a2\u7248\u672c\u4ec5\u5269\u4e0b3\u4e2a\u5e93\u5b58\u3002\u6211\u559c\u6b22\u4e0d\u9508\u94a2\u7684\u676f\u5b50\uff0c\u800c\u4e14\u8fd9\u662f\u4e00\u4e2a\u51cf\u4ef7\u54c1\uff0c\u800c\u4e14\u5b83\u5f88\u5feb\u5c31\u4f1a\u552e\u7a7a\u3002\u5982\u679c\u4e0d\u4e70\uff0c\u6211\u5c31\u8981\u7528\u4e4b\u524d\u4f1a\u5012\u7684\u676f\u5b50\u559d\u5496\u5561\u4e86\u3002\u9519\u8fc7\u5b83\u7684\u8bdd\u592a\u53ef\u60dc\u4e86\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-01.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67145 size-full\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-01.jpeg\" alt=\"\" width=\"1000\" height=\"760\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-01.jpeg 1000w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-01-300x228.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-01-768x584.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u662f\u7684\uff0c\u591a\u6570\u65f6\u5019\u8fd9\u4e2a\u676f\u5b50\u4e0d\u4f1a\u5012<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u8ba9\u4e8b\u7269\u53d8\u5f97\u6709\u5438\u5f15\u529b<\/strong><\/span><\/h2>\n<p>\u7a00\u7f3a\u6027\u662f\u4e00\u79cd\u5fc3\u7406\u504f\u89c1\uff0c\u5b83\u8ba9\u6211\u4eec\u89c9\u5f97\u7a00\u7f3a\u7684\u4e1c\u897f\u6bd4\u5bcc\u8db3\u7684\u4e1c\u897f\u62e5\u6709\u66f4\u9ad8\u7684\u4ef7\u503c\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u6211\u4eec\u66f4\u504f\u7231\u90a3\u4e9b\u66f4\u96be\u5f97\u5230\u7684\u4e1c\u897f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u5df2\u6210\u4e3a\u5e38\u6001<\/strong><\/span><\/h2>\n<p>\u548c\u5927\u591a\u6570\u73b0\u8c61\u4e00\u6837\uff0c\u7a00\u7f3a\u6027\u4ece\u7ebf\u4e0b\u5174\u8d77\u3002\u6602\u8d35\u7684\u9910\u5385\u7528\u5927\u76d8\u5b50\u88c5\u5c0f\u4efd\u98df\u7269\uff0c\u4ee5\u7a81\u51fa\u98df\u6750\u7684\u7a00\u7f3a\u6027\uff1b\u540d\u724c\u5927\u5b66\u9650\u5236\u62db\u751f\u540d\u989d\uff0c\u4ee5\u4fdd\u6301\u6392\u4ed6\u6027\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67146\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02.jpeg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02.jpeg 1200w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02-300x169.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02-768x432.jpeg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-02-1024x576.jpeg 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u8fd9\u770b\u8d77\u6765\u5f88\u8d35<\/em><\/span><\/p>\n<p>\u4f46\u968f\u7740\u79d1\u6280\u4f01\u4e1a\u53d8\u5f97\u66f4\u52a0\u6210\u719f\uff0c\u6570\u5b57\u4ea7\u54c1\u53d8\u5f97\u66f4\u52a0\u7cbe\u7ec6\uff0c\u7a00\u7f3a\u6027\u5f88\u5feb\u8d70\u5411\u4e86\u7ebf\u4e0a\uff0c\u73b0\u5728\u7a00\u7f3a\u6027\u5df2\u6210\u4e3a\u589e\u52a0\u5438\u5f15\u529b\u6700\u6d41\u884c\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n<p>\u76ee\u524d\u4eba\u4eec\u5df2\u7ecf\u4e60\u60ef\u4e86\u5728\u7ebf\u4e0a\u6d4f\u89c8\u65f6\u770b\u5230\u5e76\u671f\u5f85\u67d0\u79cd\u5f62\u5f0f\u7684\u7a00\u7f3a\u6027\uff0c\u8fd0\u7528\u7a00\u7f3a\u6027\u5df2\u7ecf\u4e0d\u518d\u5177\u6709\u7ade\u4e89\u4f18\u52bf\uff0c\u800c\u662f\u4e3a\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u800c\u505a\u7684\u6700\u57fa\u672c\u7684\u8d77\u70b9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u878d\u5408\u4e86\u591a\u79cd\u504f\u89c1<\/strong><\/span><\/h2>\n<p>\u7a00\u7f3a\u6027\u53d8\u5f97\u6d41\u884c\u8d77\u6765\uff0c\u56e0\u4e3a\u5b83\u975e\u5e38\u6709\u6548\u5e76\u76f8\u5bf9\u5bb9\u6613\u5b9e\u73b0\u3002\u800c\u5b83\u5982\u6b64\u5bcc\u6709\u6210\u6548\u7684\u539f\u56e0\u5728\u4e8e\u5b83\u7ed3\u5408\u4e86\u591a\u79cd\u504f\u89c1\uff1a<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u635f\u5931\u538c\u6076(Loss Aversion)<\/strong><\/span><\/h4>\n<p>\u5982\u679c\u6211\u4eec\u4e0d\u53bb\u8d2d\u4e70\u67d0\u4e2a\u7a00\u7f3a\u6027\u4ea7\u54c1\uff0c\u8fd9\u57fa\u672c\u4e0a\u610f\u5473\u7740\u77ed\u671f\u5185\u6211\u4eec\u5c06\u5931\u53bb\u8fd9\u4e2a\u4ea7\u54c1\u672c\u8eab\uff0c\u800c\u4ece\u957f\u671f\u6765\u770b\uff0c\u6211\u4eec\u4e5f\u5c06\u5931\u53bb\u53ef\u4ee5\u9009\u62e9\u5b83\u7684\u81ea\u7531\u3002\u52a0\u500d\u7684\u635f\u5931=\u52a0\u500d\u7684\u75db\u82e6\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67147\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03.png\" alt=\"\" width=\"1000\" height=\"455\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03-300x136.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03-768x349.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-03-1024x466.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u793e\u4f1a\u8ba4\u540c\uff08social proof\uff09<\/strong><\/span><\/h4>\n<p>\u901a\u5e38\uff0c\u5f53\u4e00\u6b3e\u4ea7\u54c1\u9700\u6c42\u53d8\u9ad8\u65f6\uff0c\u8fd9\u6b3e\u4ea7\u54c1\u4f1a\u53d8\u5f97\u7a00\u7f3a\u3002\u4e00\u65e6\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\uff0c\u5c31\u610f\u5473\u7740\u6709\u5176\u4ed6\u4eba\u5728\u8fc7\u53bb\u8d2d\u4e70\u4e86\u8fd9\u6b3e\u4ea7\u54c1\uff0c\u6240\u4ee5\u5b83\u4e00\u5b9a\u662f\u6709\u4ef7\u503c\u7684\uff0c\u6211\u4eec\u4e5f\u8be5\u6293\u4f4f\u8fd9\u4e2a\u673a\u4f1a\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67148\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04.png\" alt=\"\" width=\"1000\" height=\"455\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04-300x136.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04-768x349.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-04-1024x466.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u9884\u671f\u540e\u6094\uff08Anticipated regret\uff09<\/strong><\/span><\/h4>\n<p>\u5f53\u9762\u4e34\u4e00\u4e2a\u51b3\u5b9a\u65f6\uff0c\u6211\u4eec\u4e0d\u4ec5\u4f1a\u9884\u671f\u4f1a\u53d1\u751f\u7684\u4e8b\u4ef6\uff0c\u8fd8\u4f1a\u9884\u671f\u6211\u4eec\u53ef\u80fd\u4f1a\u7ecf\u5386\u7684\u4e0e\u4e4b\u76f8\u5173\u7684\u540e\u6094\u3002\u51b3\u5b9a\u73b0\u5728\u5c31\u91c7\u53d6\u884c\u52a8\u662f\u6211\u4eec\u8bd5\u56fe\u6d88\u9664\u8fd9\u79cd\u53ef\u80fd\u6027\u7684\u52aa\u529b\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67149\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05.png\" alt=\"\" width=\"1000\" height=\"455\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05-300x136.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05-768x349.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-05-1024x466.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u4f1a\u4ee5\u4e0d\u540c\u5f62\u5f0f\u51fa\u73b0<\/strong><\/span><\/h2>\n<p>\u5c3d\u7ba1\u7a00\u7f3a\u6027\u53ef\u4ee5\u88ab\u5e94\u7528\u4e8e\u54c1\u8d28\u3001\u4f53\u9a8c\u7b49\u4e0d\u53ef\u91cf\u5316\u7684\u7279\u5f81\uff0c\u4f46\u5f53\u8bc4\u4f30\u5bf9\u8c61\u662f\u53ef\u91cf\u5316\u7684\u7269\u54c1\u3001\u5730\u70b9\u7b49\u65f6\uff0c\u7a00\u7f3a\u6027\u7684\u5e94\u7528\u6548\u679c\u4f1a\u66f4\u52a0\u51fa\u8272\u3002\u8fd9\u5c31\u662f\u50cf\u4e9a\u9a6c\u900a\u548cBooking.com\u8fd9\u6837\u7684\u516c\u53f8\u63a5\u53d7\u5b83\u5e76\u5e7f\u6cdb\u4f7f\u7528\u5b83\u7684\u539f\u56e0\u3002<\/p>\n<p>\u57fa\u4e8e\u8fd9\u4e9b\u53ef\u91cf\u5316\u7684\u5bf9\u8c61\uff0c\u7a00\u7f3a\u6027\u6709\u4e09\u79cd\u4e3b\u8981\u7684\u5f62\u5f0f\uff1a<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u9650\u65f6\u7a00\u7f3a\uff08Time-limited scarcity\uff09<\/strong><\/span><\/h4>\n<p>\u5f53\u5bf9\u65f6\u95f4\u8fdb\u884c\u9650\u5236\u65f6\uff0c\u5c31\u4f1a\u4ea7\u751f\u4e00\u4e2a\u622a\u6b62\u65f6\u95f4\uff0c\u8ba9\u4eba\u4eec\u5728\u622a\u6b62\u65f6\u95f4\u4e4b\u524d\u91c7\u53d6\u884c\u52a8\u3002\u5f53\u770b\u5230\u622a\u6b62\u65f6\u95f4\u65f6\uff0c\u4eba\u4eec\u4e0d\u786e\u5b9a\u4e4b\u540e\u662f\u5426\u8fd8\u80fd\u83b7\u5f97\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u9664\u975e\u4ed6\u4eec\u73b0\u5728\u5c31\u91c7\u53d6\u884c\u52a8\uff0c\u4f46\u8fd9\u6837\u5c31\u589e\u52a0\u4e86\u538b\u529b\uff0c\u4ece\u7528\u6237\u4f53\u9a8c\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u53cd\u800c\u7f3a\u4e4f\u4e86\u540c\u7406\u5fc3\u3002<\/p>\n<p>\u4e3e\u4f8b\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li><strong>\u4e9a\u9a6c\u900a\u7684\u9650\u65f6\u79d2\u6740\u6d3b\u52a8\uff1a\u597d<\/strong><br \/>\n\u9650\u65f6\u79d2\u6740\u6d3b\u52a8\u4ec5\u6301\u7eed\u51e0\u4e2a\u5c0f\u65f6\uff0c\u9875\u9762\u4e0a\u4f1a\u663e\u793a\u622a\u6b62\u65f6\u95f4\u3002\u9875\u9762\u8fd8\u4f1a\u663e\u793a\u5df2\u8d2d\u8005\u5360\u603b\u9650\u8d2d\u4eba\u6570\u7684\u767e\u5206\u6bd4\u6765\u51f8\u663e\u7d27\u8feb\u611f\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67150\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06.png\" alt=\"\" width=\"1000\" height=\"346\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06-300x104.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06-768x266.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-06-1024x354.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u5728Interaction Design Foundation\u4e0a\u7684\u8bfe\u7a0b\uff1a\u673a\u667a<\/strong><br \/>\n\u5728\u62a5\u540d\u622a\u6b62\u524d\u663e\u793a\u5012\u8ba1\u65f6\u3002\u5df2\u62a5\u6ee1\u7684\u8bfe\u7a0b\u4ecd\u7136\u4f1a\u663e\u793a\u51fa\u6765\uff0c\u8ba9\u4eba\u4eec\u77e5\u9053\u9519\u8fc7\u673a\u4f1a\u662f\u4ec0\u4e48\u611f\u89c9\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67151\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07.png\" alt=\"\" width=\"1000\" height=\"467\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07-300x140.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07-768x359.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-07-1024x478.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u5728eBay\u4e0a\u8d2d\u4e70\u4e1c\u897f\uff1a\u7cdf\u7cd5<\/strong><br \/>\neBay\u5bf9\u9650\u65f6\u4ea7\u54c1\u4f1a\u7528\u4e00\u4e2a\u7ea2\u8272\u7684\u56fe\u6807\u548c\u4e00\u4e2a\u6a21\u7cca\u7684\u201c\u5373\u5c06\u552e\u7f44\u201d (Almost gone)\u7684\u6807\u7b7e\u3002\u4e0d\u663e\u793a\u4e0b\u67b6\u65f6\u95f4\u7684\u505a\u6cd5\u8003\u8651\u4e0d\u5468\uff0c\u800c\u4e14\u662f\u53ef\u4ee5\u88ab\u5546\u5bb6\u64cd\u7eb5\u7684\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67152\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08.png\" alt=\"\" width=\"1000\" height=\"504\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08-300x151.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08-768x387.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-08-1024x516.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u5728Airbnb\u4e0a\u627e\u623f\u6e90\uff1a\u4e00\u822c<\/strong><br \/>\nAirbnb\u901a\u8fc7\u663e\u793a\u5269\u4f59\u623f\u6e90\u6bd4\u4f8b\u6765\u8868\u73b0\u4f9b\u7ed9\u7684\u6709\u9650\u6027\uff0c\u5e76\u901a\u8fc7\u4e00\u4e2a\u201c\u96be\u5f97\u53d1\u73b0(Rare Find)\u201d\u7684\u6807\u7b7e\u6765\u8ba9\u7528\u6237\u5bf9\u4ed6\u4eec\u7684\u641c\u7d22\u7ed3\u679c\u611f\u5230\u5e78\u8fd0\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67153\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09.png\" alt=\"\" width=\"1000\" height=\"545\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09-300x163.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09-768x418.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-09-1024x558.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<\/ul>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u9650\u91cf\u7a00\u7f3a\uff08Quantity-limited scarcity\uff09<\/strong><\/span><\/h4>\n<p>\u6709\u9650\u6216\u7a00\u5c11\u7684\u4ea7\u54c1\u4f9b\u7ed9\u4f1a\u8ba9\u4eba\u4eec\u89c9\u5f97\u8fd9\u5a01\u80c1\u5230\u4e86\u4ed6\u4eec\u9009\u62e9\u7684\u81ea\u7531\uff0c\u8fdb\u800c\u6fc0\u53d1\u4ed6\u4eec\u505a\u51fa\u53cd\u5e94\uff0c\u6765\u5bf9\u6297\u8fd9\u79cd\u5a01\u80c1\u5e76\u7ef4\u6301\u4ed6\u4eec\u5bf9\u8d44\u6e90\u7684\u83b7\u5f97\u6743\u3002<\/p>\n<p>\u9650\u91cf\u7a00\u7f3a\u88ab\u8ba4\u4e3a\u6bd4\u9650\u65f6\u7a00\u7f3a\u66f4\u6709\u6548\uff0c\u56e0\u4e3a\u4f9b\u7ed9\u7684\u7ed3\u675f\u662f\u4e0d\u53ef\u9884\u6d4b\u7684\uff0c\u5b8c\u5168\u53d6\u51b3\u4e8e\u9700\u6c42\u800c\u4e0d\u662f\u65f6\u95f4\u3002<\/p>\n<p>\u4e3e\u4f8b\uff1a<\/p>\n<ul>\n<li><strong>\u5728Booking.com\u4e0a\u641c\u7d22\u9152\u5e97\uff1a\u5370\u8c61\u6df1\u523b<\/strong><br \/>\nBooking.com\u5728\u8fd0\u7528\u7a00\u7f3a\u6027\u4e0a\u8dd1\u5f97\u98de\u5feb\uff0c\u53ef\u8c13\u662f\u884c\u4e1a\u91cc\u5bf9\u535a\u5c14\u7279\uff0c\u4ed6\u4eec\u7684\u6210\u529f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u90fd\u8981\u5f52\u529f\u4e8e\u9650\u91cf\u7a00\u7f3a\u3002\u7f51\u9875\u4e0d\u4ec5\u663e\u793a\u5269\u4f59\u623f\u95f4\u7684\u6570\u91cf\uff0c\u8fd8\u4f1a\u663e\u793a\u4e00\u5927\u5806\u7684\u6807\u7b7e\u548c\u6587\u672c\uff0c\u8ba9\u4f60\u611f\u89c9\u81ea\u5df1\u4e0b\u535578\u7269\u8d85\u6240\u503c\u3002Booking.com\u5f88\u806a\u660e\u7684\u8fd0\u7528\u4e86\u81ea\u5df1\u62e5\u6709\u7684\u5927\u91cf\u6570\u636e\uff0c\u7f51\u9875\u63d0\u4f9b\u7684\u4fe1\u606f\u91cf\u867d\u7136\u5f88\u5927\uff0c\u4f46\u90fd\u5f88\u6709\u7528\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67154\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10.png\" alt=\"\" width=\"1000\" height=\"388\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10-300x116.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10-768x298.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-10-1024x398.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u5728Ryan Air\u4e0a\u9884\u5b9a\u673a\u7968\uff1a\u597d<\/strong><br \/>\nRyan Air\u5229\u7528\u4f4e\u4ef7\u673a\u7968\u4f18\u5148\u51fa\u552e\u8fd9\u4e00\u4e8b\u5b9e\uff0c\u4ee5\u5f3a\u8c03\u4f4e\u4ef7\u673a\u7968\u4ec5\u5269\u7684\u6570\u91cf\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67155\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11.png\" alt=\"\" width=\"1000\" height=\"343\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11-300x103.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11-768x263.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-11-1024x351.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u5728Selfridges\u4e0a\u8d2d\u4e70\u8863\u670d\uff1a\u5de7\u5999<\/strong><br \/>\nSelfridges \u7f51\u7ad9\u4e0a\u7684\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u540c\u65f6\u663e\u793a\u4e86\u53ef\u8d2d\u4e70\u548c\u4e0d\u53ef\u8d2d\u4e70\u7684\u5c3a\u7801\u3002\u8fd9\u8ba9\u53ef\u8d2d\u4e70\u7684\u5c3a\u7801\u770b\u8d77\u6765\u66f4\u7a00\u7f3a\u3002\u8fd9\u6837\u663e\u793a\u662f\u5fae\u5999\u4e14\u6709\u7528\u7684\uff0c\u56e0\u4e3a\u6709\u4e9b\u4eba\u7684\u5c3a\u5bf8\u4ecb\u4e8e\u4e24\u4e2a\u5c3a\u7801\u4e4b\u95f4\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67156\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12.png\" alt=\"\" width=\"1000\" height=\"595\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12-300x179.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12-768x457.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-12-1024x610.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<\/ul>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u8bbf\u95ee\u53d7\u9650\u7a00\u7f3a\uff08Access-limited scarcity\uff09<\/strong><\/span><\/h4>\n<p>\u5b83\u6307\u7684\u662f\u9650\u5236\u5bf9\u4fe1\u606f\u3001\u7fa4\u7ec4\u6216\u7a7a\u95f4\u7b49\u529f\u80fd\u7684\u8bbf\u95ee\u3002\u7814\u7a76\u8868\u660e\uff0c\u6f5c\u610f\u8bc6\u4e2d\u7684\u6291\u5236\u529b\u4f1a\u8ba9\u4eba\u4eec\u66f4\u91cd\u89c6\u90a3\u4e9b\u53d7\u9650\u5236\u7684\u529f\u80fd\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u4e0d\u53d7\u9650\u5236\u7684\u529f\u80fd\uff0c\u56e0\u4e3a\u6392\u4ed6\u6027\u8ba9\u4ed6\u4eec\u89c9\u5f97\u81ea\u5df1\u5f88\u7279\u522b\u3002<\/p>\n<p>\u4e3e\u4f8b\uff1a<\/p>\n<ul>\n<li><strong>\u6210\u4e3aMedium\u7684\u8ba2\u9605\u8005<\/strong><br \/>\n\u5982\u679c\u4f60\u60f3\u8981\u9605\u8bfbMedium\u4e0a\u7684\u6240\u6709\u6587\u7ae0\uff0c\u5c31\u9700\u8981\u5411\u5e73\u53f0\u4ed8\u8d39\uff0c\u6210\u4e3a\u4ed6\u4eec\u7684\u7279\u6743\u7528\u6237\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67157\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13-300x158.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13-768x404.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-13-1024x539.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<li><strong>\u52a0\u5165Tinder Select<\/strong><br \/>\nTinder\uff08\u4ea4\u53cbApp\uff09\u7684\u201cElo\u201d\u6392\u540d\u7cfb\u7edf\u57fa\u4e8e\u5438\u5f15\u529b\u5bf9\u4f1a\u5458\u8fdb\u884c\u6392\u540d\uff0c\u5e76\u9080\u8bf7\u6392\u540d\u9760\u524d\u7684\u4f1a\u5458\u52a0\u5165\u540d\u4e3a\u201cTinder Select\u201d\u7684\u5c01\u95ed\u7248\u672c\u3002\u5c3d\u7ba1\u8fd9\u628a\u5176\u4ed6\u7528\u6237\u6392\u9664\u5728\u5916\uff0c\u6709\u70b9\u89c1\u5229\u5fd8\u4e49 \uff0c\u4f46Tinder\u8fd8\u662f\u8fbe\u5230\u4e86\u5176\u76ee\u7684\uff1a\u901a\u8fc7\u5956\u52b1\u8ba9\u53d7\u6b22\u8fce\u7684\u7528\u6237\u611f\u5230\u4e0e\u4f17\u4e0d\u540c\u3002<br \/>\n<a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67158\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14.png\" alt=\"\" width=\"1000\" height=\"507\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14-300x152.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14-768x389.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-14-1024x519.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u6709\u4e89\u8bae\uff0c\u4f46\u672c\u4e0d\u5e94\u8be5\u6709<\/strong><\/span><\/h2>\n<p>\u5982\u679c\u7a00\u7f3a\u6027\u9002\u5408\u6211\u4eec\u6240\u8bbe\u8ba1\u7684\u4ea7\u54c1\uff0c\u90a3\u5b83\u53ef\u4ee5\u4f18\u5316\u7528\u6237\u6d41\u91cf\u5e76\u5bf9\u4e1a\u52a1\u76ee\u6807\u4ea7\u751f\u5f71\u54cd\u3002\u7a00\u7f3a\u6027\u8fd8\u4f1a\u91cd\u6784\u4fe1\u606f\uff0c\u5e76\u5728\u6709\u7d27\u6025\u9700\u6c42\u65f6\u63d0\u9192\u7528\u6237\u3002<\/p>\n<blockquote>\n<h5>\u6709\u4e9b\u4eba\u53ef\u80fd\u4f1a\u8bf4\uff0c\u8fd9\u8feb\u4f7f\u7528\u6237\u505a\u51fa\u4e86\u51b3\u5b9a\uff0c\u4f46\u53ea\u8981\u6570\u5b57\u662f\u771f\u5b9e\u7684\uff0c\u8fd8\u6709\u4ec0\u4e48\u5176\u4ed6\u7684\u9009\u62e9\u5417? \u6211\u4eec\u5982\u679c\u6ca1\u6709\u53ca\u65f6\u544a\u77e5\u7528\u6237\u4ea7\u54c1\u7a00\u7f3a\u7684\u60c5\u51b5\uff0c\u96be\u9053\u5c31\u4e0d\u4f1a\u9020\u6210\u4ed6\u4eec\u5bf9\u9057\u61be\u6216\u632b\u8d25\u611f\u5417\uff1f\u8fd9\u6837\u6211\u4eec\u96be\u9053\u4e0d\u662f\u6b63\u5728\u521b\u9020\u7cdf\u7cd5\u7684\u7528\u6237\u4f53\u9a8c\u5417\uff1f\u53ea\u8981\u6211\u4eec\u5411\u4eba\u4eec\u5c55\u793a\u7684\u662f\u4e8b\u5b9e\uff0c\u50ac\u4fc3\u4eba\u4eec\u505a\u51b3\u5b9a\u770b\u8d77\u6765\u53cd\u800c\u662f\u516c\u5e73\u7684\u3002<\/h5>\n<\/blockquote>\n<p>\u8bdd\u867d\u5982\u6b64\uff0c\u6211\u540c\u610f\u4e00\u4e9b\u4f01\u4e1a\u4f1a\u4e0d\u9053\u5fb7\u5730\u901a\u8fc7\u865a\u5047\u5e93\u5b58\u548c\u4f1a\u5458\u8d44\u683c\u6765\u5229\u7528\u7a00\u7f3a\u6027\uff0c\u4f46\u662f\u4ed6\u4eec\u540c\u6837\u4e5f\u53ef\u4ee5\u901a\u8fc7\u4efb\u4f55\u5176\u4ed6\u65b9\u5f0f\u6765\u8fbe\u5230\u5176\u53ef\u7591\u7684\u76ee\u7684\uff0c\u800c\u4e14\u4ece\u957f\u671f\u6765\u770b\uff0c\u8fd9\u6837\u505a\u603b\u662f\u4f1a\u5bfc\u81f4\u4fe1\u8a89\u4e27\u5931\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-67144\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15.png\" alt=\"\" width=\"1000\" height=\"455\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15.png 1280w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15-300x136.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15-768x349.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/04\/uxrenyi-336-15-1024x466.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7a00\u7f3a\u6027\u7684\u5e94\u7528\u5e94\u8be5\u9075\u5faa\u4e00\u4e9b\u89c4\u5219<\/strong><\/span><\/h2>\n<p>\u4e3a\u907f\u514d\u4e89\u8bae\uff0c\u4e0b\u9762\u662f\u4e00\u4e9b\u53ef\u4ee5\u6700\u5927\u5316\u5229\u7528\u7a00\u7f3a\u6027\u5e76\u771f\u6b63\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u5efa\u8bae\u3002<\/p>\n<p>\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\uff1a<\/p>\n<ol>\n<li><strong>\u5229\u7528\u7a00\u7f3a\u6027\u6765\u63d0\u9ad8\u611f\u77e5\u4ef7\u503c\u5e76\u52a0\u901f\u8f6c\u5316<\/strong><\/li>\n<li><strong>\u5229\u7528\u65f6\u95f4\u7a00\u7f3a\u6765\u4fc3\u9500\u65f6\u6548\u6027\u5f3a\u7684\u4ea7\u54c1<\/strong><\/li>\n<li><strong>\u5229\u7528\u6570\u91cf\u7a00\u7f3a\u6765\u8ba9\u4eba\u4eec\u610f\u8bc6\u5230\u5e93\u5b58\u77ed\u7f3a<\/strong><\/li>\n<li><strong>\u5229\u7528\u8bbf\u95ee\u7a00\u7f3a\u6765\u5f3a\u8c03\u53d7\u9650\u529f\u80fd\u7684\u4f18\u52bf<\/strong><\/li>\n<li><strong>\u5229\u7528A\/B\u6d4b\u8bd5\u6765\u6d4b\u8bd5\u54ea\u4e9b\u7a00\u7f3a\u6027\u4fe1\u606f\u6700\u9002\u5408\u4f60\u7684\u53d7\u4f17<\/strong><\/li>\n<li><strong>\u5229\u7528\u53ef\u7528\u6027\u6d4b\u8bd5\u6765\u6d4b\u8bd5\u4fe1\u606f\u5bf9\u53ef\u4fe1\u5ea6\u548c\u4fe1\u4efb\u5ea6\u7684\u5f71\u54cd<\/strong><\/li>\n<li><strong>\u5229\u7528\u52a8\u753b\u5143\u7d20\u6765\u5f3a\u8c03\u7d27\u8feb\u6027(\u4f8b\u5982\uff0c\u663e\u793a\u4e00\u4e2a\u53d1\u5149\u7684\u7ea2\u8272\u56fe\u6807\u6765\u7a81\u51fa\u5b9e\u65f6\u72b6\u6001)<\/strong><\/li>\n<\/ol>\n<p>\u4e0d\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\uff1a<\/p>\n<ol>\n<li><strong>\u5728\u672a\u505a\u7528\u6237\u6d4b\u8bd5\u4e4b\u524d\u3002\u4e0d\u8981\u4f7f\u7528\u7a00\u7f3a\u6027<\/strong><\/li>\n<li><strong>\u5982\u679c\u5e93\u5b58\u7684\u6570\u91cf\u4e0d\u53ef\u9760\u7684\u8bdd\uff0c\u4e0d\u8981\u4f7f\u7528\u7a00\u7f3a\u6027<\/strong><\/li>\n<li><strong>\u5982\u679c\u4fe1\u606f\u4e0d\u80fd\u4fdd\u8bc1\u4e0d\u4f1a\u51fa\u9519\u7684\u8bdd\uff0c\u4e0d\u8981\u4f7f\u7528\u7a00\u7f3a\u6027<\/strong><\/li>\n<li><strong>\u4e0d\u8981\u7f16\u9020\u865a\u5047\u6570\u5b57\u6765\u4eba\u4e3a\u7684\u5236\u9020\u7a00\u7f3a\u4ea7\u54c1<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7ed3\u8bba<\/strong><\/span><\/h2>\n<p>\u7a00\u7f3a\u6027\u4f1a\u8ba9\u6211\u4eec\u5bf9\u7a00\u7f3a\u7684\u4e1c\u897f\u8d4b\u4e88\u66f4\u9ad8\u7684\u4ef7\u503c\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u5df2\u7ecf\u6210\u4e3a\u589e\u52a0\u5438\u5f15\u529b\u7684\u5fc5\u7531\u4e4b\u8def\u3002\u7a00\u7f3a\u6027\u7684\u65b9\u6cd5\u5f88\u6709\u6548\uff0c\u56e0\u4e3a\u5b83\u7ed3\u5408\u4e86\u591a\u79cd\u504f\u89c1(\u635f\u5931\u538c\u6076\u3001\u793e\u4f1a\u8ba4\u540c\u548c\u9884\u671f\u540e\u6094)\uff0c\u5e76\u62e5\u6709\u4e0d\u540c\u7684\u5f62\u5f0f(\u65f6\u95f4\u3001\u6570\u91cf\u548c\u8bbf\u95ee\u53d7\u9650)\u3002<\/p>\n<p>\u7a00\u7f3a\u6027\u662f\u6709\u4e89\u8bae\uff0c\u4f46\u8fd9\u4e9b\u4e89\u8bae\u672c\u4e0d\u5e94\u8be5\u51fa\u73b0\uff0c\u56e0\u4e3a\u6211\u4eec\u5e76\u4e0d\u80fd\u5bf9\u7528\u6237\u9690\u85cf\u4fe1\u606f\u3002\u5982\u679c\u4f60\u9075\u5faa\u4e00\u4e9b\u7b80\u5355\u7684\u89c4\u5219\uff0c\u7a00\u7f3a\u6027\u53ef\u4ee5\u5e2e\u4f60\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxdesign.cc\/scarcity-in-ux-the-psychological-bias-that-became-the-norm-3e666b749a9a\uff082018.02.09\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"67140\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"76ed07150f\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn 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