{"id":68803,"date":"2020-08-17T14:43:29","date_gmt":"2020-08-17T06:43:29","guid":{"rendered":"https:\/\/uxren.cn\/?p=68803"},"modified":"2020-08-17T14:44:39","modified_gmt":"2020-08-17T06:44:39","slug":"googlezhuanjiazongjielechuchuangqiyeyongyande5getaolu","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=68803","title":{"rendered":"Google\u4e13\u5bb6\u603b\u7ed3\u4e86\u521d\u521b\u4f01\u4e1a\u7528\u7814\u76845\u4e2a\u5957\u8def"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-68805\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-00.png\" alt=\"\" width=\"1000\" height=\"487\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-00.png 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-00-300x146.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aEmerald \u5ba1\u6821\uff1a\u00a0Ponty |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#350\u8bd1\u6587<br \/>\n\u4f5c\u8005\uff1aMichael Margolis<br \/>\n\u539f\u6587\u6807\u9898\uff1a\u300aField Guide to UX Research for Startups\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u4e3a\u51e0\u5341\u4e2a\u884c\u4e1a\u7684\u521d\u521b\u516c\u53f8\u505a\u4e86\u4e0a\u767e\u4e2a\u7814\u7a76\u9879\u76ee\u540e\uff0c\u6211\u7ec8\u4e8e\u610f\u8bc6\u5230\uff0c\u867d\u7136\u6bcf\u4e2a\u9879\u76ee\u8868\u9762\u4e0a\u770b\u8d77\u6765\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u4f46\u662f\u5b83\u4eec\u603b\u662f\u4f1a\u4e0d\u65ad\u91cd\u590d\u5339\u914d\u5230\u67d0\u51e0\u4e2a\u5957\u8def\u4e2d\u3002\u57fa\u4e8e\u6211\u7684\u7ecf\u9a8c\uff0c\u521d\u521b\u516c\u53f8\u6700\u5e38\u901a\u8fc7\u7528\u6237\u4f53\u9a8c\u7814\u7a76\uff08UX Research\uff09\u6765\u5b9e\u73b0\u4ee5\u4e0b\u4e94\u4e2a\u76ee\u6807\u4e2d\u7684\u67d0\u4e00\u4e2a\uff1a<\/p>\n<ol>\n<li><strong>\u4f18\u5316\u5de5\u4f5c\u6d41\u7a0b<\/strong><\/li>\n<li><strong>\u66f4\u597d\u5730\u7406\u89e3\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4e60\u60ef<\/strong><\/li>\n<li><strong>\u8bc4\u4f30\u6982\u5ff5<\/strong><\/li>\n<li><strong>\u6d4b\u8bd5\u53ef\u7528\u6027<\/strong><\/li>\n<li><strong>\u5b8c\u5584\u4ef7\u503c\u4e3b\u5f20<\/strong><\/li>\n<\/ol>\n<p>\u8fd9\u7bc7\u5b9e\u7528\u7684\u64cd\u4f5c\u6307\u5357\u63d0\u4f9b\u4e86\u5feb\u901f\u8bc6\u522b\u521d\u521b\u516c\u53f8\u771f\u5b9e\u8c03\u7814\u76ee\u6807\u7684\u65b9\u6cd5\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5230\u5e95\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\u7684\u7814\u7a76\u3002\u4e3a\u5b9e\u73b0\u8fd9\u4e94\u7c7b\u5e38\u89c1\u76ee\u6807\uff0c\u5b83\u603b\u7ed3\u4e86\u5982\u4f55\u6267\u884c\u7814\u7a76\u5e76\u4ea4\u4ed8\u51fa\u53ef\u843d\u5730\u7ed3\u679c\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u201c\u5317\u6781\u661f\u95ee\u9898\uff08North Star Questions\uff09\u201c\u5c06\u6709\u52a9\u4e8e\u4f60\u6307\u5f15\u9879\u76ee\u4ece\u5f00\u59cb\u4e00\u76f4\u6301\u7eed\u5230\u6700\u540e\u7684\u6210\u529f\u3002\u63a5\u4e0b\u6765\u6211\u4f1a\u4e3e\u51e0\u4e2a\u4f8b\u5b50\u6765\u8bf4\u660e\u5b83\u4eec\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u3002<\/p>\n<p>\u5c31\u50cf\u5176\u4ed6\u64cd\u4f5c\u6307\u5357\u4e00\u6837\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u5728\u5b9e\u8df5\u4e2d\u53cd\u590d\u9605\u8bfb\u6765\u638c\u63e1\u5176\u4e2d\u7684\u7a8d\u95e8\u3002\u6240\u4ee5\uff0c\u5982\u679c\u8fd9\u7bc7\u6587\u7ae0\u73b0\u5728\u770b\u8d77\u6765\u4fe1\u606f\u91cf\u5f88\u5927\uff0c\u8bf7\u4e0d\u8981\u7070\u5fc3\u3002\u4e0d\u8bba\u4f60\u662f\u521b\u59cb\u4eba\u3001\u5de5\u7a0b\u5e08\u3001\u8bbe\u8ba1\u5e08\uff0c\u6216\u662f\u7ecf\u9a8c\u4e30\u5bcc\u7684\u7814\u7a76\u4e13\u5bb6\uff0c\u6211\u5e0c\u671b\u8fd9\u7bc7\u6307\u5357\u53ef\u4ee5\u5e2e\u52a9\u4f60\u66f4\u9ad8\u6548\u5730\u8ba1\u5212\u548c\u4f7f\u7528\u201c\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u201d\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-68817\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-01.png\" alt=\"\" width=\"1000\" height=\"421\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-01.png 700w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/08\/uxrenyi-350-01-300x126.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u76ee\u68071\uff1a\u4f18\u5316\u5de5\u4f5c\u6d41\u7a0b<br \/>\n<\/strong><\/span><span style=\"color: #3366ff;\"><strong>Improve a Process or Workflow<\/strong><\/span><\/h2>\n<p><strong>\u4f55\u65f6\u4f7f\u7528<\/strong><\/p>\n<p>\u516c\u53f8\u5e0c\u671b\u7cbe\u7b80\u73b0\u6709\u7684\u6d41\u7a0b\uff0c\u6291\u6216\u4ed6\u4eec\u60f3\u521b\u9020\u4e00\u4e2a\u65b0\u7684\u7cfb\u7edf\u6216\u4ea7\u54c1\u6765\u8282\u7ea6\u987e\u5ba2\u7684\uff08\u6216\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\uff01\uff09\u65f6\u95f4\u3001\u91d1\u94b1\u5e76\u51cf\u5c11\u72af\u9519\u7684\u53ef\u80fd\u6027\u3002\u7528\u5b83\u6765\u8bb0\u5f55\u90a3\u4e9b\u7ec6\u8282\uff0c\u8bf8\u5982\u8c01\u5728\u4ec0\u4e48\u65f6\u95f4\u505a\u4e86\u4ec0\u4e48\uff0c\u5e76\u9ad8\u4eae\u7a81\u51fa\u9700\u8981\u6539\u8fdb\u7684\u95ee\u9898\u548c\u673a\u4f1a\u70b9\u3002<\/p>\n<p><strong>\u4f60\u4f1a\u542c\u5230\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/strong><\/p>\n<p>\u5ba2\u6237\u4f1a\u63d0\u5230\u8bf8\u5982\uff1a\u201c\u7cbe\u7b80\u201d\u3001\u201c\u8bc6\u522b\u75db\u70b9\u201d\u3001\u201c\u4f55\u65f6\u662f\u5207\u5165***\u7684\u6700\u597d\u65f6\u673a\uff1f\u201d\u3001\u201c\u8fd9\u662f***\u65b9\u9762\u6700\u597d\u7684\u5b9e\u8df5\u201d\u3001\u201c\u6548\u7387\u201d\u3001\u201c\u6d41\u7a0b\u201d\uff0c\u4ee5\u53ca\u201c\u6211\u4eec\u7684\u987e\u5ba2\u6700\u8fd1\u5982\u4f55***?\u201d<\/p>\n<p><strong>\u5317\u6781\u661f\u95ee\u9898<\/strong><\/p>\n<p>\u4e3a\u5b8c\u6210\u8fd9\u4e2a\u76ee\u6807\uff0c\u6211\u4eec\u9700\u8981\u7ec6\u81f4\u7684\u89c2\u5bdf\u548c\u67d0\u4e2a\u7279\u6b8a\u5f62\u5f0f\u7684\u8bbf\u8c08\uff1a\u6211\u4eec\u9700\u8981\u987e\u5ba2\u4e00\u6b65\u4e00\u6b65\u5730\u5b8c\u6210\u7ed9\u5b9a\u7684\u6d41\u7a0b\/\u4efb\u52a1\u6d41\uff0c\u4ee5\u4fbf\u89c2\u5bdf\u8fc7\u7a0b\u4e2d\u53d1\u751f\u4e86\u4ec0\u4e48\u3002\u6211\u6574\u7406\u4e86\u4e00\u5957\u5b8c\u6574\u7684\u8bbf\u8c08\u5927\u7eb2\uff0c\u4f46\u53ea\u6709\u67d0\u51e0\u4e2a\u6838\u5fc3\u95ee\u9898\u5c5e\u4e8e\u6211\u7684\u201d\u5317\u6781\u661f\u95ee\u9898\u201c\u3002\u6211\u5bf9\u6bcf\u4e2a\u6b65\u9aa4\u8fdb\u884c\u4e86\u7ec6\u81f4\u7684\u62c6\u5206\uff0c\u5e76\u8be2\u95ee\u53c2\u4e0e\u8005\uff1a\u201c\u4f60\u73b0\u5728\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u5982\u4f55\u5f00\u59cb\uff1f\u63a5\u4e0b\u6765\u505a\u4ec0\u4e48\uff1f\u7136\u540e\u5462\uff1f\u53ef\u4ee5\u4e3a\u6211\u5c55\u793a\u4e00\u4e0b\u5417\uff1f\u201d<\/p>\n<p>\u5728\u8bbf\u8c08\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u4e9b\u201c\u5317\u6781\u661f\u95ee\u9898\u201d\u5e2e\u52a9\u6211\u4e13\u6ce8\u5728\u6211\u6700\u9700\u8981\u77e5\u9053\u7684\u95ee\u9898\u4e0a\uff0c\u80fd\u6709\u6548\u9884\u9632\u8ff7\u5931\uff0c\u7279\u522b\u662f\u548c\u4e13\u5bb6\u8ba8\u8bba\u67d0\u4e2a\u4e0d\u719f\u6089\u7684\u6216\u662f\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u9886\u57df\u65f6\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6211\u8fd8\u4f1a\u5c31\u4ee5\u4e0b\u4e24\u70b9\u8fdb\u884c\u89c2\u5bdf\u548c\u63d0\u95ee\uff1a<\/p>\n<ul>\n<li><strong>\u75db\u70b9<\/strong>\uff1a\u6d41\u7a0b\u4e2d\u7684\u54ea\u4e9b\u73af\u8282\u6709\u4f7f\u7528\u56f0\u96be\u3001\u5361\u987f\u3001\u4ee4\u4eba\u4e0d\u6109\u60a6\u3001\u8d39\u529b\uff0c\u6216\u8005\u5bb9\u6613\u51fa\u9519\uff1f<\/li>\n<li><strong>\u53d8\u5316<\/strong>\uff1a\u4ed6\u4eec\u4f55\u65f6\u4ece\u81ea\u5df1\u521a\u521a\u63cf\u8ff0\u7684\u8fc7\u7a0b\u4e2d\u504f\u79bb\u4e86\uff1f\u968f\u7740\u65f6\u95f4\u7684\u6d41\u901d\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u5982\u4f55\u53d8\u5316\uff1f<\/li>\n<\/ul>\n<p><strong>\u6700\u7ec8\u4ea4\u4ed8\u7269<\/strong><\/p>\n<p>\u6211\u4eec\u5728\u6700\u540e\u4e00\u6b65\u65f6\u4f1a\u628a\u8fd9\u4e9b\u4fe1\u606f\u6574\u7406\u6210\u5ba2\u6237\u80fd\u7406\u89e3\u7684\u5f62\u5f0f\u3002\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u5e38\u5e38\u4f1a\u4f7f\u7528\u7535\u5b50\u8868\u683c\uff08excel\uff09\u3002\u5728\u5de6\u8fb9\u7684\u7b2c\u4e00\u5217\uff0c\u6211\u5728\u6bcf\u884c\u4f9d\u6b21\u5199\u4e0b\u6bcf\u4e2a\u6b65\u9aa4\u6211\u60f3\u6355\u6349\u7684\u91cd\u70b9\u7ec6\u8282\uff0c\u4f8b\u5982\uff1a\u6b65\u9aa4\u7684\u540d\u79f0\uff0c\u8c01\u662f\u53c2\u4e0e\u8005\uff0c\u4ed6\u4eec\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u4ed6\u4eec\u662f\u5982\u4f55\u505a\u7684\uff0c\u4ed6\u4eec\u8bd5\u56fe\u56de\u7b54\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u75db\u70b9\uff08\u6216\u8005\u673a\u4f1a\u70b9\uff01\uff09\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4f1a\u628a\u6bcf\u4e2a\u6b65\u9aa4\u7684\u4e0d\u540c\u7ef4\u5ea6\u7684\u5185\u5bb9\u8865\u5145\u5b8c\u6574\uff0c\u4ece\u5de6\u5230\u53f3\u5145\u5b9e\u6bcf\u4e00\u5217\u3002<\/p>\n<p><strong>\u6848\u4f8b<\/strong><\/p>\n<p>\u6211\u4eec\u6765\u770b\u4e00\u4e2a\u5b9e\u9645\u6848\u4f8b\uff0c\u4ee5\u4fbf\u4f60\u4e86\u89e3\u5176\u5de5\u4f5c\u539f\u7406\u3002<\/p>\n<p>Flatiron Health\u7684\u4f7f\u547d\u662f\u4ece\u6bcf\u4e00\u4f4d\u764c\u75c7\u60a3\u8005\u7684\u7ecf\u9a8c\u4e2d\u5b66\u4e60\uff0c\u800c\u5f53\u52a1\u4e4b\u6025\u662f\u6539\u5584\u9488\u5bf9\u6f5c\u5728\u65b0\u764c\u75c7\u6cbb\u7597\u65b9\u6cd5\u7684\u4e34\u5e8a\u8bd5\u9a8c\u3002\u524d\u4e0d\u4e45\uff0c\u4ed6\u4eec\u7684\u4e00\u4f4d\u4ea7\u54c1\u7ecf\u7406\u548c\u6211\u8ba8\u8bba\u7504\u522b\u548c\u62db\u6536\u7b26\u5408\u6761\u4ef6\u7684\u75c5\u4eba\u53c2\u4e0e\u4e34\u5e8a\u8bd5\u9a8c\u65f6\u9047\u5230\u7684\u56f0\u96be\uff0c\u4ed6\u95ee\u7684\u95ee\u9898\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u764c\u75c7\u4e2d\u5fc3\u66f4\u5feb\u5730\u62db\u52df\u5408\u683c\u60a3\u8005\uff1f<\/li>\n<li>\u673a\u6784\u5982\u4f55\u53d1\u73b0\u548c\u62db\u52df\u5408\u683c\u60a3\u8005\uff1f<\/li>\n<li>\u5728\u62db\u52df\u8fc7\u7a0b\u4e2d\uff0c\u6709\u54ea\u4e9b\u75db\u70b9\uff1f<\/li>\n<li>\u4f55\u65f6\u662f\u901a\u77e5\u533b\u751f\u6709\u5173\u5408\u683c\u60a3\u8005\u4fe1\u606f\u7684\u6700\u4f73\u65f6\u95f4\uff1f<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u95ee\u9898\u770b\u8d77\u6765\u597d\u50cf\u662fFlatiron Health\u72ec\u6709\u7684\uff0c\u4f46\u5f53\u6211\u4ed4\u7ec6\u503e\u542c\uff0c\u6211\u542c\u5230\u7684\u5173\u952e\u8bcd\u662f\u201c\u75db\u70b9\u201d\u3001\u201c\u4ed6\u4eec\u5982\u4f55XX\uff1f\u201d\u548c\u201c\u6211\u4eec\u600e\u6837\u624d\u80fd\u52a0\u5feb\u6d41\u7a0b\uff1f\u201d\u65f6\uff0c\u6211\u610f\u8bc6\u5230\uff0c\u4ed6\u771f\u6b63\u60f3\u95ee\u7684\u662f\u201c\u9488\u5bf9\u62db\u52df\u65b0\u60a3\u8005\u8fdb\u884c\u4e34\u5e8a\u8bd5\u9a8c\uff0c\u6211\u4eec\u5e94\u5982\u4f55\u6539\u8fdb\u73b0\u6709\u5de5\u4f5c\u6d41\u7a0b\uff1f\u201d\u4e3a\u4e86\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u77e5\u9053\u6211\u9700\u8981\u8bbf\u8c08\u8bca\u6240\u7684\u7814\u7a76\u56e2\u961f\u53bb\u4e86\u89e3\u4ed6\u4eec\u5728\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u6bcf\u4e2a\u6b65\u9aa4\u7684\u7ec6\u679d\u672b\u8282\uff0c\u7136\u540e\u8bbe\u8ba1\u4e00\u4e2a\u6211\u4e0a\u9762\u63cf\u8ff0\u8fc7\u7684\u7535\u5b50\u8868\u683c\uff0c\u91cd\u70b9\u6807\u51faFlatiron Health\u53ef\u4ee5\u5e2e\u52a9\u7684\u70b9\u3002<\/p>\n<p>\u8fd9\u4e5f\u6b63\u662f\u6211\u4eec\u6240\u505a\u7684\u3002\u6211\u4eec\u57284\u5929\u5185\u62dc\u8bbf\u4e86\u4e09\u4e2a\u5dde\u76845\u5bb6\u764c\u75c7\u4e2d\u5fc3\uff0c\u8bbf\u8c08\u4e8625\u4e2a\u4eba\u3002\u6bcf\u6b21\u8bbf\u8c08\uff0c\u90fd\u6709\u4e00\u4e2a\u89c4\u8303\u7684\u6d41\u7a0b\uff1a\u7531\u4ecb\u7ecd\u5f00\u59cb\uff0c\u63a5\u7740\u662f\u4e86\u89e3\u4ed6\u4eec\u7684\u5de5\u4f5c\u89d2\u8272\u548c\u7ec4\u7ec7\u7684\u80cc\u666f\u4fe1\u606f\uff0c\u6700\u540e\u5c31\u4ed6\u4eec\u7684\u76ee\u6807\u548c\u6210\u529f\u6307\u6807\u8fdb\u884c\u63a2\u8ba8\u3002\u6211\u7684\u201c\u5317\u6781\u661f\u95ee\u9898\u201d\uff08\u4f60\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u5982\u4f55\u5f00\u59cb\uff1f\u63a5\u4e0b\u6765\u505a\u4ec0\u4e48\uff1f\u7136\u540e\u5462\uff1f\u53ef\u4ee5\u4e3a\u6211\u5c55\u793a\u4e00\u4e0b\u5417\uff1f\uff09\u5e2e\u52a9\u6211\u5728\u540c\u8bca\u6240\u7814\u7a76\u56e2\u961f\u7684\u5b9d\u8d35\u800c\u53c8\u7b80\u77ed\u7684\u5bf9\u8bdd\u4e2d\u83b7\u5f97\u4e86\u6211\u6700\u9700\u8981\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u6211\u4eec\u628a\u603b\u7ed3\u8868\u5236\u4f5c\u6210\u4e86\u5de8\u578b\u7684\u6d77\u62a5\u6765\u5e2e\u52a9Flatiron Health\u5b8c\u6210\u8bbe\u8ba1\u51b2\u523a \u3002\u7ecf\u8fc7\u4ed6\u4eec\u7684\u52aa\u529b\uff0c\u4ed6\u4eec\u7684OncoTrials\u4ea7\u54c1\u73b0\u5728\u6d3b\u8dc3\u5728\u5168\u7f8e\u4f17\u591a\u7684\u80bf\u7624\u673a\u6784\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u76ee\u68072\uff1a\u66f4\u597d\u5730\u7406\u89e3\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4e60\u60ef<br \/>\nBetter Understand Shopping Habits<\/strong><\/span><\/h2>\n<p><strong>\u4f55\u65f6\u4f7f\u7528<\/strong><\/p>\n<p>\u4e00\u5bb6\u516c\u53f8\u5e0c\u671b\u627e\u51fa\u63a8\u9500\u4ed6\u4eec\u4ea7\u54c1\u7684\u6700\u4f73\u65b9\u6cd5\uff0c\u4ee5\u63d0\u5347\u5728\u7ebf\u8f6c\u5316\u7387\u3002\u4ed6\u4eec\u9700\u8981\u77e5\u9053\u6d88\u8d39\u8005\u662f\u5982\u4f55\u5728\u4ed6\u4eec\u7684\u5546\u54c1\u7c7b\u76ee\u4e2d\u5224\u65ad\u548c\u6311\u9009\u5546\u54c1\u7684\uff0c\u4ee5\u53ca\u5728\u6b64\u8fc7\u7a0b\u4e2d\u7684\u6bcf\u4e00\u6b65\u5e94\u8be5\u5c55\u73b0\u54ea\u4e9b\u4fe1\u606f\u3002<\/p>\n<p>\u6211\u4f7f\u7528\u4e86\u8fd9\u5957\u65b9\u6cd5\u6765\u63d0\u5347\u7ebf\u4e0a\u8f6c\u5316\u7387\uff0c\u6d89\u53ca\u7684\u4ea7\u54c1\u5305\u62ec\u5496\u5561\u3001APIs\uff08\u7a0b\u5e8f\u63a5\u53e3\uff09\u3001\u5bb6\u5177\u3001\u5047\u671f\u79df\u8d41\u3001\u533b\u751f\uff0c\u4ee5\u53ca\u6570\u636e\u5e93\u7b49\u3002<\/p>\n<p><strong>\u4f60\u4f1a\u542c\u5230\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/strong><\/p>\n<p>\u516c\u53f8\u901a\u5e38\u4e0d\u4f1a\u4ee5\u201c\u8d2d\u7269\u65b9\u5f0f\u201d\u6216\u8005\u201c\u63a8\u9500\u624b\u6bb5\u201d\u6765\u642d\u5efa\u4ed6\u4eec\u7684\u76ee\u6807\u3002\u4ed6\u4eec\u603b\u662f\u95ee\u201c\u6211\u4eec\u5982\u4f55\u624d\u80fd\u5438\u5f15\u66f4\u591a\u4eba\u6ce8\u518c\/\u8d2d\u4e70\uff1f\u201d\u3002\u6ce8\u610f\u542c\u8fd9\u4e9b\u77ed\u8bed\uff1a\u201c\u4eba\u4eec\u60f3\u4e86\u89e3\u6211\u4eec\u4ea7\u54c1\u7684\u54ea\u4e9b\u65b9\u9762\uff1f\u201d\u3001\u201c\u5bf9\u4e8e\u89e3\u91ca\u548c\u8bf4\u670d\u800c\u8a00\uff0c\u4ec0\u4e48\u6837\u7684\u4fe1\u606f\u6216\u56fe\u50cf\u6700\u91cd\u8981\uff1f\u201d\u4ee5\u53ca\u201c\u4eba\u4eec\u5e0c\u671b\u600e\u4e48\u6837\u5206\u7c7b\u6216\u8005\u7b5b\u9009***\uff1f\u201d<\/p>\n<p><strong>\u5317\u6781\u661f\u95ee\u9898<\/strong><\/p>\n<p>\u5728\u7814\u7a76\u8d2d\u7269\u4e60\u60ef\u65f6\uff0c\u6211\u4f1a\u4f9d\u7167<strong>\u966a\u8d2d\uff08shopalong\uff09\u65b9\u6cd5<\/strong>\u6765\u8bbe\u8ba1\u8bbf\u8c08\uff0c\u5f71\u968f\u51e0\u4e2a\u76ee\u6807\u7528\u6237\u5728\u7f51\u9875\u6216\u5b9e\u4f53\u5546\u5e97\u9009\u8d2d\u5546\u54c1\u3002\u8fd9\u4e9b\u8d2d\u7269\u4e4b\u65c5\u901a\u5e38\u5305\u62ec\u5ba2\u6237\u7684\u7f51\u4e0a\u5546\u57ce\u9996\u9875\uff08\u6216\u5b9e\u4f53\u5546\u5e97\uff09\u6216\u662f\u539f\u578b\u9875\u9762\uff0c\u4f5c\u4e3a\u6bd4\u8f83\uff0c\u8fd8\u9700\u8981\u4ed6\u4eec\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u9875\u6216\u662f\u5b9e\u4f53\u5e97\u3002\u5728\u8fd9\u4e9b\u9879\u76ee\u4e2d\uff0c\u5982\u679c\u4f60\u4e0d\u4fdd\u6301\u5168\u795e\u8d2f\u6ce8\u7684\u8bdd\u975e\u5e38\u5bb9\u6613\u504f\u79bb\u76ee\u6807\u3002\u6211\u4f1a\u7528\u201c\u5317\u6781\u661f\u95ee\u9898\u201d\u6765\u6307\u5bfc\u6211\u7684\u8bbf\u8c08\u3002\u53ea\u8981\u80fd\u83b7\u5f97\u6bcf\u4e2a\u95ee\u9898\u7684\u56de\u7b54\uff0c\u5c31\u53ef\u4ee5\u786e\u4fdd\u9879\u76ee\u6210\u529f\u3002\u6211\u4f1a\u95ee\u6bcf\u4e00\u4e2a\u53c2\u8bd5\u8005\uff0c\u201c\u4f60\u5728\u6b64\u5904\u6b63\u8bd5\u56fe\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f\u5982\u4f55\u56de\u7b54\uff1f\u4ee5\u4ec0\u4e48\u6837\u7684\u987a\u5e8f\uff1f\u201d<\/p>\n<p>\u53e6\u5916\uff0c\u6211\u4e5f\u4f1a\u7559\u610f\u5176\u4ed6\u7ec6\u8282\uff0c\u540c\u65f6\u95ee\u53c2\u8bd5\u8005\u66f4\u591a\u7684\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u8fd1\u671f\u7684\u76f8\u5173\u7ecf\u5386\uff1a\u804a\u4e00\u804a\u90a3\u4e9b\u6210\u529f\u7684\u548c\u5931\u8d25\u7684\u8d2d\u7269\u5c1d\u8bd5\u3002<\/li>\n<li>\u662f\u4ec0\u4e48\u8ba9\u4f60\u6253\u6d88\u7591\u8651\uff1f\u54ea\u4e9b\u8bbe\u8ba1\u5143\u7d20\u4f20\u8fbe\u4e86\uff08\u6216\u8005\u524a\u5f31\u4e86\uff09\u4fe1\u4efb\u548c\u53ef\u9760\u6027\uff1f<\/li>\n<\/ul>\n<p><strong>\u6700\u7ec8\u4ea4\u4ed8\u7269<\/strong><\/p>\n<p>\u63cf\u8ff0\u6f5c\u5728\u5ba2\u6237\u7528\u6765\u7f29\u5c0f\u9009\u62e9\u8303\u56f4\u5e76\u9a8c\u8bc1\u9009\u62e9\u7684\u5173\u952e\u6b65\u9aa4\u548c\u5173\u952e\u6807\u51c6\u7684\u5c42\u6b21\u7ed3\u6784\u3002\u6362\u8a00\u4e4b\uff0c\u56de\u7b54\u201c\u5317\u6781\u661f\u95ee\u9898\u201d\uff1a\u4ed6\u4eec\u6b63\u8bd5\u56fe\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f\u5982\u4f55\u56de\u7b54\uff1f\u4ee5\u4ec0\u4e48\u6837\u7684\u987a\u5e8f\uff1f\u4f60\u53ef\u4ee5\u6269\u5c55\u9605\u8bfb<span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/library.gv.com\/the-shopping-shortcut-how-to-design-for-your-customer-s-mindset-6a850bbf7001\" target=\"_blank\" rel=\"noopener\">\u300aTheShopping Shortcut: How to Design for Your Customer\u2019s Mindset\u300b<\/a><\/span>\u8fd9\u7bc7\u6587\u7ae0\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n<p><strong>\u6848\u4f8b<\/strong><\/p>\n<p>One Medical\u533b\u7597\u673a\u6784\u9080\u8bf7\u6211\u4eec\u56e2\u961f\u91cd\u65b0\u8bbe\u8ba1\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e3b\u9875\uff0c\u4ee5\u4fbf\u63d0\u9ad8\u4f1a\u5458\u6ce8\u518c\u7387\u3002\u4ed6\u4eec\u5e0c\u671b\u56de\u7b54\u7684\u95ee\u9898\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u5982\u4f55\u624d\u80fd\u8ba9\u66f4\u591a\u7528\u6237\u5728\u6211\u4eec\u7684\u7f51\u7ad9\u6ce8\u518c\uff1f<\/li>\n<li>\u7528\u6237\u5e0c\u671b\u770b\u5230\u54ea\u4e9b\u4fe1\u606f\uff1f<\/li>\n<li>\u7528\u6237\u5728\u7f51\u7ad9\u7684\u4ec0\u4e48\u4f4d\u7f6e\u627e\u5bfb\u8fd9\u4e9b\u4fe1\u606f\uff1f<\/li>\n<li>\u4ed6\u4eec\u5982\u4f55\u9009\u62e9\u521d\u7ea7\u4fdd\u5065\u533b\u5e08\uff1f\u4ed6\u4eec\u4f1a\u5173\u6ce8\u54ea\u4e9b\u76f8\u5173\u6307\u6807\uff1f<\/li>\n<\/ul>\n<p>\u201c\u533b\u751f\u201d\u548c\u201c\u521d\u7ea7\u4fdd\u5065\u533b\u5e08\u201d\u90fd\u662f\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u9886\u57df\uff0c\u6240\u4ee5\u5f88\u5bb9\u6613\u5730\u8ba4\u5b9a\u8fd9\u4e2a\u9879\u76ee\u9700\u8981\u5b9a\u5236\u5316\u7684\u65b9\u6cd5\u3002\u5728\u91cd\u65b0\u5ba1\u89c6\u5ba2\u6237\u63d0\u51fa\u7684\u95ee\u9898\u540e\uff0c\u6211\u4eec\u53d1\u73b0\uff1aOne Medical\u771f\u6b63\u60f3\u8981\u4e86\u89e3\u7684\u662f\u201c\u7528\u6237\u5982\u4f55\u2018<strong>\u9009\u8d2d<\/strong>\u2019\u4ed6\u4eec\u7684\u521d\u7ea7\u4fdd\u5065\u533b\u5e08\u201d\u3002<\/p>\n<p>\u8fd9\u4e2a\u76ee\u6807\u544a\u8bc9\u6211\u5e94\u8be5\u6267\u884c\u4ec0\u4e48\u6837\u7684\u8bbf\u8c08\u3002\u9075\u5faa\u60ef\u4f8b\uff0c\u6211\u8bbe\u8ba1\u4e86\u5b8c\u6574\u7684\u8bbf\u8c08\u5927\u7eb2\u2014\u2014\u5148\u5f00\u573a\u4ecb\u7ecd\uff0c\u63a5\u7740\u7b80\u5355\u4e86\u89e3\u53c2\u8bd5\u8005\u548c\u4ed6\u4eec\u4ee5\u5f80\u7684\u7ecf\u5386\u7b49\u3002\u4f46\u662f\u771f\u6b63\u91cd\u8981\u7684\u8fd8\u662f\u966a\u8d2d\u548c\u6211\u7684\u5317\u6781\u661f\u95ee\u9898\uff1a\u4ed6\u4eec\u6b63\u8bd5\u56fe\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f\u5982\u4f55\u56de\u7b54\uff1f\u4ee5\u4ec0\u4e48\u6837\u7684\u987a\u5e8f\uff1f<\/p>\n<p>\u5bf9\u4e8eOne Medical\u7684\u533b\u7597\u9879\u76ee\u6765\u8bf4\uff0c\u6211\u4eec\u53d1\u73b0\u60a3\u8005\u4f1a\u4f18\u5148\u7b5b\u9009\u90a3\u4e9b\u79bb\u5f97\u6bd4\u8f83\u8fd1\uff0c\u80fd\u63a5\u6536\u65b0\u60a3\u8005\uff0c\u4ee5\u53ca\u6709\u6027\u522b\u504f\u597d\u7684\u533b\u5e08\u3002\u521d\u8f6e\u7b5b\u9009\u540e\uff0c\u4ed6\u4eec\u8fd8\u4f1a\u57fa\u4e8e\u8bf8\u5982\u533b\u751f\u64c5\u957f\u9886\u57df\u3001\u884c\u533b\u5e74\u9650\u3001\u6559\u80b2\u80cc\u666f\u3001\u533b\u9662\u9644\u5c5e\u673a\u6784\u548c\u662f\u5426\u53ef\u4ee5\u7ebf\u4e0a\u95ee\u8bca\u7b49\u5176\u4ed6\u6807\u51c6\u8fdb\u884c\u4e8c\u7b5b\u3002\u6700\u7ec8\uff0cOne Medical\u91cd\u65b0\u8bbe\u8ba1\u4e86\u4ed6\u4eec\u7684\u7740\u9646\u9875\uff08\u7528\u6237\u8fdb\u5165\u8be5\u7f51\u7ad9\u65f6\u8fdb\u5165\u7684\u7b2c\u4e00\u4e2a\u9875\u9762\uff09\uff0c\u5e2e\u52a9\u6f5c\u5728\u7528\u6237\u5728\u201c\u9009\u8d2d\u533b\u5e08\u201d\u7684\u5404\u4e2a\u9636\u6bb5\u90fd\u80fd\u627e\u5230\u4ed6\u4eec\u6700\u5173\u5fc3\u7684\u7ec6\u8282\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u76ee\u68073\uff1a\u8bc4\u4f30\u6982\u5ff5<br \/>\nEvaluate Concepts<\/strong><\/span><\/h2>\n<p><strong>\u4f55\u65f6\u4f7f\u7528<\/strong><\/p>\n<p>\u516c\u53f8\u5728\u6295\u5165\u65f6\u95f4\u548c\u7cbe\u529b\u53bb\u5b9e\u73b0\u4e00\u4e2a\u60f3\u6cd5\u6216\u6982\u5ff5\u4e4b\u524d\uff0c\u9700\u8981\u63d0\u524d\u4e86\u89e3\u4eba\u4eec\u5bf9\u6b64\u7684\u5174\u8da3\u548c\u53cd\u5e94\u5982\u4f55\u3002\u4ed6\u4eec\u9700\u8981\u63a2\u77e5\u65b0\u6982\u5ff5\u4e2d\u7684\u54ea\u4e9b\u90e8\u5206\u5bf9\u76ee\u6807\u7528\u6237\u662f\u6709\u5438\u5f15\u529b\u7684\uff0c\u4ee5\u53ca\u5438\u5f15\u7684\u7406\u7531\u3002\u5728\u8fd9\u7c7b\u95ee\u9898\u4e2d\uff0c\u6211\u4eec\u8981\u5c1d\u8bd5\u4e86\u89e3\u7528\u6237\u5bf9\u4e8e\u65b0\u529f\u80fd\u3001\u65b0\u70b9\u5b50\u7684\u8ba4\u77e5\uff0c\u800c\u4e0d\u662f\u6d4b\u8bc4\u53ef\u7528\u6027\u3002<\/p>\n<p>\u6211\u7ecf\u5e38\u5728\u8bbe\u8ba1\u51b2\u523a\u7684\u6700\u540e\u4e00\u5929\u89c4\u5212\u6b64\u7c7b\u8bbf\u8c08\uff0c\u4ee5\u4fbf\u6d4b\u8bd5\u6211\u4eec\u5df2\u7ecf\u539f\u578b\u5316\u7684\u4ea7\u54c1\u6982\u5ff5\u3002<\/p>\n<p><strong>\u4f60\u4f1a\u542c\u5230\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/strong><\/p>\n<p>\u95ee\u9898\u8bf8\u5982\uff1a\u201c\u4eba\u4eec\u66f4\u504f\u597d\u54ea\u79cd\u65b9\u5f0f\uff1f\u201d\uff0c\u201c\u4eba\u4eec\u771f\u7684\u60f3\u8981***\u5417\uff1f\u201d\uff0c\u201c\u987e\u5ba2\u5bf9\u8fd9\u4e2a\u4f1a\u505a\u4ec0\u4e48\u53cd\u5e94\u5462\uff1f\u201c<\/p>\n<p><strong>\u5317\u6781\u661f\u95ee\u9898<\/strong><\/p>\n<p>\u5728\u8fd9\u7c7b\u8bbf\u8c08\u4e2d\uff0c\u6211\u5e0c\u671b\u53c2\u8bd5\u8005\u5728\u8bbf\u8c08\u4e2d\u53ef\u4ee5\u4f53\u9a8c\u51e0\u6b3e\u4e0d\u540c\u7684\u539f\u578b\u6216\u8005\u7f51\u7ad9\u3002\u6211\u540c\u65f6\u4e5f\u5e0c\u671b\u4e86\u89e3\u4ed6\u4eec\u89c9\u5f97\u6bcf\u4e2a\u539f\u578b\u6216\u7f51\u7ad9\u6700\u597d\u7684\u548c\u6700\u5dee\u7684\u5730\u65b9\u3002\u6211\u7684\u5317\u6781\u661f\u95ee\u9898\u5305\u62ec\uff1a\u76f8\u6bd4\u5176\u4ed6\uff0c\u8fd9\u4e2a\u70b9\u5b50\u600e\u4e48\u6837\uff1f\u6bcf\u4e2a\u4ea7\u54c1\uff08\u6216\u539f\u578b\uff09\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u90fd\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>\u5728\u6211\u7684\u8bbf\u8c08\u91cc\uff0c\u6211\u4f1a\u9075\u5faa\u4ee5\u4e0b\u57fa\u672c\u6a21\u5f0f\uff1a<\/p>\n<ul>\n<li><strong>\u8ba8\u8bba\u76f8\u5173\u7684\u4e60\u60ef\u3001\u7ecf\u9a8c\u548c\u9700\u6c42\uff1a<\/strong><br \/>\n\u4e3a\u4e86\u5e2e\u52a9\u6211\u4e86\u89e3\u80cc\u666f\u4fe1\u606f\u548c\u66f4\u597d\u5730\u89e3\u8bfb\u4ed6\u4eec\u7684\u53cd\u9988\uff0c\u6211\u4f1a\u8be2\u95ee\u4ed6\u4eec\u8fc7\u53bb\u7684\u76f8\u5173\u4f7f\u7528\u7ecf\u5386\u3002<\/li>\n<li><strong>\u4ecb\u7ecd\u539f\u578b\u548c\u4ea7\u54c1\uff1a<\/strong><br \/>\n\u63a5\u7740\uff0c\u6211\u4f1a\u63cf\u8ff0\u4e00\u4e2a\u573a\u666f\uff0c\u5e76\u9080\u8bf7\u53c2\u8bd5\u8005\u548c\u6211\u4e00\u8d77\u8d70\u67e5\u51e0\u6b3e\u4e0d\u540c\u7684\u7f51\u9875\u6216\u539f\u578b\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u201d\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u7684\u8001\u677f\u8981\u6c42\u4f60\u67e5\u9605\u548c\u8bc4\u4f30\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u670d\u52a1\u3002\u201c\u6ce8\u610f\u770b\u53c2\u8bd5\u8005\u662f\u5982\u4f55\u641e\u6e05\u695a\u6bcf\u4e2a\u7f51\u7ad9\u6216\u8005\u539f\u578b\u662f\u505a\u4ec0\u4e48\u7684\uff0c\u6216\u8005\u63d0\u4f9b\u4ec0\u4e48\u670d\u52a1\u7684\uff1f\uff08\u4f60\u751a\u81f3\u53ef\u4ee5\u628a\u7ade\u54c1\u5f53\u4f5c\u201d\u514d\u8d39\u539f\u578b\u201c\u3002\uff09<\/li>\n<li><strong>\u5bf9\u6bd4\u529f\u80fd\u548c\u4ef7\u503c\u652f\u67f1\uff08value prop\uff09\uff1a<\/strong><br \/>\n\u9f13\u52b1\u53c2\u8bd5\u8005\u5bf9\u6bd4\u521a\u521a\u4f7f\u7528\u8fc7\u7684\u51e0\u6b3e\u4ea7\u54c1\u3002\u76ee\u6807\u5e76\u4e0d\u662f\u627e\u5230\u5355\u4e00\u7684\u8d62\u5bb6\uff0c\u800c\u662f\u4ece\u4e0d\u540c\u7684\u4ea7\u54c1\u4e2d\u5206\u79bb\u51fa\u6700\u597d\u7684\u7279\u8d28\uff0c\u4ee5\u4fbf\u6211\u4eec\u80fd\u5728\u4e0b\u4e00\u4e2a\u539f\u578b\u91cc\u6574\u5408\u8fd9\u4e9b\u6700\u4f18\u7279\u8d28\u3002<\/li>\n<\/ul>\n<p><strong>\u6700\u7ec8\u4ea4\u4ed8\u7269<\/strong><\/p>\n<p>\u5728\u8bbf\u8c08\u7ed3\u675f\u540e\uff0c\u7b80\u5355\u603b\u7ed3\u4e00\u4e0b\u6bcf\u4e2a\u6982\u5ff5\u4e2d\u6709\u6548\u548c\u65e0\u6548\u7684\u5730\u65b9\uff08\u6bcf\u4e2a\u4ea7\u54c1\u6216\u539f\u578b\u7684\u4f18\u7f3a\u70b9\uff09\u3002\u8bb0\u5f55\u6bcf\u4e2a\u539f\u578b\u7684\u54ea\u4e9b\u65b9\u9762\u6700\u6709\u7528\uff08\u6216\u6700\u6ca1\u7528\uff09\u3001\u6709\u4ef7\u503c\u3001\u8ba9\u7528\u6237\u89c9\u5f97\u53ef\u9760\uff0c\u4ee5\u53ca\u90a3\u4e9b\u5173\u4e8e\u987e\u5ba2\u9700\u6c42\u548c\u671f\u5f85\u7684\u5176\u4ed6\u6d1e\u5bdf\u3002<\/p>\n<p><strong>\u6848\u4f8b<\/strong><\/p>\n<p>\u8fd9\u4e2a\u7b80\u77ed\u7684<span style=\"color: #333333;\"><strong><a style=\"color: #333333;\" href=\"https:\/\/library.gv.com\/how-to-test-prototypes-with-customers-the-five-act-interview-80305d98c407\" target=\"_blank\" rel=\"noopener\">\u89c6\u9891<\/a><\/strong><\/span>\u5c55\u793a\u4e86\u8fd9\u7c7b\u8bbf\u8c08\u5230\u5e95\u957f\u4ec0\u4e48\u6837\u5b50\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u76ee\u68074\uff1a\u6d4b\u8bd5\u53ef\u7528\u6027<br \/>\nTest Usability<\/strong><\/span><\/h2>\n<p><strong>\u4f55\u65f6\u4f7f\u7528<\/strong><\/p>\n<p>\u8fd9\u7c7b\u7814\u7a76\u80fd\u5e2e\u52a9\u56e2\u961f\u4e86\u89e3\u4ed6\u4eec\u7684\u7528\u6237\u662f\u5426\u80fd\u591f\u7528\u4e00\u4e2a\u9ad8\u7cbe\u5ea6\u7684\u539f\u578b\uff08\u6216\u9884\u53d1\u552e\u7684\u4ea7\u54c1\uff0c\u6291\u6216\u662f\u771f\u5b9e\u7684\u4ea7\u54c1\uff09\u5b8c\u6210\u7279\u5b9a\u4efb\u52a1\uff0c\u4ee5\u53ca\u4e0d\u80fd\u5b8c\u6210\u7684\u539f\u56e0\u662f\u4ec0\u4e48\u3002\u8fd9\u4e5f\u662f\u4eba\u4eec\u5728\u8c08\u8bba\u201c\u7528\u6237\u7814\u7a76\u201d\u3001\u201c\u7528\u6237\u6d4b\u8bd5\u201d\u6216\u662f\u201c\u53ef\u7528\u6027\u6d4b\u8bd5\u201d\u65f6\u7684\u5e38\u89c4\u8ba4\u77e5\u3002<\/p>\n<p><strong>\u4f60\u4f1a\u542c\u5230\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/strong><\/p>\n<p>\u95ee\u9898\u8bf8\u5982\uff0c\u201c\u7528\u6237\u662f\u5426\u80fd\u591f***\uff1f\u201d\uff0c\u201c\u8fd9\u4e2a\u8bbe\u8ba1\u4e2d\u662f\u5426\u6709\u4efb\u4f55\u5371\u9669\u4fe1\u53f7\uff1f\u201d\uff0c\u201c\u4e3a\u4ec0\u4e48\u7528\u6237\u4f1a\u88ab\u5361\u4f4f\u5462\uff1f\u201d\uff0c\u201c\u6211\u4eec\u7684\u987e\u5ba2\u80fd\u591f\u7406\u89e3\u5982\u4f55\u505a***\u5417\uff1f\u201d\uff0c\u201c\u8fd9\u4e2a\u64cd\u4f5c\u51ed\u76f4\u89c9\u5c31\u80fd\u5b8c\u6210\u5417\uff1f\u201d<\/p>\n<p><strong>\u5317\u6781\u661f\u95ee\u9898<\/strong><\/p>\n<p>\u5728\u8fd9\u4e9b\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u7ed9\u53c2\u8bd5\u8005\u63d0\u4f9b\u7b80\u5355\u7684\u76ee\u6807\u548c\u573a\u666f\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c31\u53ef\u4ee5\u89c2\u5bdf\u4ed6\u4eec\u5728\u201c\u53d1\u58f0\u601d\u8003\uff08think aloud\uff09\u201d\u7684\u540c\u65f6\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6216\u539f\u578b\u53bb\u5b8c\u6210\u5173\u952e\u4efb\u52a1\u3002\u5bf9\u4e8e\u90a3\u4e9b\u57fa\u4e8e\u4efb\u52a1\uff08task-based\uff09\u7684\u53ef\u7528\u6027\u6d4b\u8bd5\uff0c\u6211\u7684\u201c\u5317\u6781\u661f\u201d\u95ee\u9898\u662f\uff1a\u7528\u6237\u662f\u5426\u53ef\u4ee5\u7528\u8fd9\u4e2a\u8bbe\u8ba1\u987a\u5229\u5b8c\u6210\u8fd9\u4e2a\uff08\u6216\u8fd9\u4e9b\uff09\u4efb\u52a1\uff1f\u4ed6\u4eec\u5728\u54ea\u91cc\u88ab\u5361\u4f4f\u4e86\u6216\u662f\u611f\u5230\u56f0\u60d1\uff1f\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u6211\u901a\u5e38\u4ee5\u7b80\u77ed\u7684\u5bf9\u8bdd\u5f00\u59cb\u6d4b\u8bd5\uff0c\u4ee5\u4fbf\u4e86\u89e3\u53c2\u8bd5\u8005\u8fc7\u53bb\u7684\u76f8\u5173\u7ecf\u9a8c\u548c\u73b0\u6709\u4e60\u60ef\u3002\u6bcf\u4e00\u6b21\u6d4b\u8bd5\u90fd\u5e2e\u52a9\u56e2\u961f\u66f4\u52a0\u4e86\u89e3\u4ed6\u4eec\u7684\u987e\u5ba2\u3002<\/p>\n<p><strong>\u6700\u7ec8\u4ea4\u4ed8\u7269<\/strong><\/p>\n<p>\u5728\u8fdb\u884c\u4e86\u51e0\u8f6e\u6d4b\u8bd5\u540e\uff0c\u6700\u91cd\u8981\u7684\u7ed3\u8bba\u7528\u4e8e\u56de\u7b54\u201c\u5317\u6781\u661f\u95ee\u9898\u201d\uff1a\u201c\u4ed6\u4eec\u5728\u54ea\u91cc\u88ab\u5361\u4f4f\u4e86\u6216\u8005\u611f\u5230\u8ff7\u60d1\uff1f\u4e3a\u4ec0\u4e48\uff1f\u201d\u6309\u89c4\u5f8b\u8bb0\u5f55\u4e0b\uff1a\u7528\u6237\u5728\u64cd\u4f5c\u8fd9\u4e2a\u4ea7\u54c1\u548c\u9605\u8bfb\u6307\u793a\u8bf4\u660e\u65f6\uff0c\u54ea\u4e9b\u5730\u65b9\u5f88\u987a\u7545\uff0c\u54ea\u4e9b\u5730\u65b9\u88ab\u5361\u4f4f\u4e86\u6216\u96be\u4ee5\u7406\u89e3\uff1f\u5982\u679c\u7edd\u5927\u591a\u6570\u7684\u7528\u6237\u4e0d\u80fd\u53d1\u73b0\u67d0\u4e2a\u91cd\u8981\u5143\u7d20\u6216\u662f\u529f\u80fd\uff0c\u4e5f\u8981\u628a\u5b83\u8bb0\u4e0b\u6765\u3002\u6807\u660e\u4e0d\u540c\u95ee\u9898\u7684\u76f8\u5bf9\u4e25\u91cd\u7a0b\u5ea6\u80fd\u591f\u5e2e\u52a9\u56e2\u961f\u786e\u7acb\u6539\u8fdb\u4ea7\u54c1\u7684\u4f18\u5148\u7ea7\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u76ee\u68075\uff1a\u5b8c\u5584\u4ef7\u503c\u4e3b\u5f20<br \/>\nRefine a Value Proposition<\/strong><\/span><\/h2>\n<p><strong>\u4f55\u65f6\u4f7f\u7528<\/strong><\/p>\n<p>\u5f53\u4e00\u5bb6\u516c\u53f8\u60f3\u8981\u628a\u4ed6\u4eec\u73b0\u6709\u670d\u52a1\u6216\u5e73\u53f0\u7684\u91cd\u8981\u4f18\u52bf\u4f20\u9012\u7ed9\u4ed6\u4eec\u7684\u6f5c\u5728\u7528\u6237\u5e76\u5f15\u8d77\u5f3a\u70c8\u5171\u9e23\u65f6\uff0c\u6216\u8005\u4ed6\u4eec\u52aa\u529b\u60f3\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u65f6\u3002\u8fd9\u4e00\u7c7b\u7814\u7a76\u901a\u5e38\u80fd\u66b4\u9732\u5f31\u70b9\uff0c\u540c\u65f6\u6307\u51fa\u516c\u53f8\u5e94\u8be5\u5728\u54ea\u4e9b\u5730\u65b9\u591a\u6295\u5165\u4ee5\u653e\u5927\u5176\u4e0e\u4f17\u4e0d\u540c\u7684\u7279\u5f81\u3002<\/p>\n<p><strong>\u4f60\u4f1a\u542c\u5230\u54ea\u4e9b\u5173\u952e\u8bcd\uff1f<\/strong><\/p>\n<p>\u95ee\u9898\u8bf8\u5982\uff0c\u201c\u6211\u4eec\u7684\u4ef7\u503c\u652f\u67f1\uff08value prop\uff09\u662f\u4ec0\u4e48\uff1f\u201d\uff0c\u201d\u54ea\u4e9b\u529f\u80fd\u5c06\u6211\u4eec\u548c\u7ade\u4e89\u5bf9\u624b\u533a\u5206\u5f00\u6765\uff1f\u201c\uff0c\u201d\u987e\u5ba2\u4e3a\u4ec0\u4e48\u9009\u62e9\u6211\u4eec\uff1f\u201c<\/p>\n<p><strong>\u5317\u6781\u661f\u95ee\u9898<\/strong><\/p>\n<p>\u8fd9\u4e9b\u8bbf\u8c08\u7684\u76ee\u6807\u662f\u53bb\u91c7\u8bbf\u90a3\u4e9b\u5bf9\u4f60\u7684\u4ea7\u54c1\u6700\u6ee1\u610f\u3001\u6700\u6210\u529f\u7684\u987e\u5ba2\uff08\u5c31\u50cf\u4e39\u00b7\u5e0c\u601d\u63d0\u5230\u7684\u201c\u4eae\u70b9\uff08brightspots\uff09\u201d\uff09\uff0c\u4ee5\u4fbf\u627e\u5230\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u5728\u4e00\u4f17\u4ea7\u54c1\u4e2d\u9009\u62e9\u4e86\u4f60\u4eec\u7684\u670d\u52a1\uff0c\u4ee5\u53ca\u4ed6\u4eec\u770b\u91cd\u7684\u70b9\u662f\u4ec0\u4e48\u3002\u4ed6\u4eec\u7684\u56de\u7b54\u53ef\u80fd\u4f1a\u4ee4\u4f60\u60ca\u8bb6\uff01<\/p>\n<p>\u5f53\u8bd5\u56fe\u4e86\u89e3\u662f\u4ec0\u4e48\u5438\u5f15\u4e86\u9ad8\u6ee1\u610f\u5ea6\u7684\u3001\u9ad8\u7ec8\u8eab\u4ef7\u503c\uff08lifetime value\uff09\u7684\u7528\u6237\u65f6\uff0c\u6211\u7684\u5317\u6781\u661f\u95ee\u9898\u662f\uff1a\u4f60\u4e3a\u4ec0\u4e48\u4f7f\u7528\u8fd9\u4e2a\u670d\u52a1\u6216\u5e73\u53f0\uff1f\u5b83\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u5206\u522b\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>\u4ee5\u4e0b\u7684\u95ee\u9898\u4e5f\u5f88\u91cd\u8981\uff1a<\/p>\n<ul>\n<li><strong>\u4ed6\u4eec\u6240\u5728\u516c\u53f8\u6216\u7ec4\u7ec7\u7684\u80cc\u666f\u4fe1\u606f\uff1a<\/strong><br \/>\n\u4e86\u89e3\u4e00\u4e0b\u4ed6\u4eec\u7684\u5de5\u4f5c\uff0c\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u8fd9\u7c7b\u7684\u670d\u52a1\u6216\u8005\u5e73\u53f0\u3002\u4ed6\u4eec\u7684\u76ee\u6807\u4ee5\u53ca\u5236\u7ea6\u56e0\u7d20\u662f\u4ec0\u4e48\uff1f<\/li>\n<li><strong>\u8fc7\u5f80\u7ecf\u5386\uff1a<\/strong><br \/>\n\u4ed6\u4eec\u662f\u5426\u5c1d\u8bd5\u8fc7\u5176\u4ed6\u89e3\u51b3\u65b9\u6848\uff1f\u4ed6\u4eec\u559c\u6b22\u548c\u4e0d\u559c\u6b22\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u7684\u54ea\u4e9b\u5730\u65b9\uff1f\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u8981\u66f4\u6362\u89e3\u51b3\u65b9\u6848\u4e86\uff1f<\/li>\n<li><strong>\u6545\u4e8b\u548c\u6848\u4f8b\uff1a<\/strong><br \/>\n\u8bf7\u987e\u5ba2\uff08\u8be6\u7ec6\uff09\u63cf\u8ff0\u6700\u8fd1\u4ed6\u4eec\u662f\u5982\u4f55\u4f7f\u7528\u4f60\u4eec\u7684\u670d\u52a1\u6216\u5e73\u53f0\u7684\u3002<\/li>\n<\/ul>\n<p><strong>\u6700\u7ec8\u4ea4\u4ed8\u7269<\/strong><\/p>\n<p>\u603b\u7ed3\u4e00\u4e0b\u60a8\u4ece\u5ba2\u6237\u90a3\u91cc\u542c\u5230\u7684\u5173\u952e\u8981\u70b9\u548c\u6a21\u5f0f\uff0c\u4ee5\u4fbf\u56de\u7b54\u5317\u6781\u661f\u95ee\u9898\uff1a\u4e3a\u4ec0\u4e48\u9ad8\u7ec8\u8eab\u4ef7\u503c\u7528\u6237\u4f1a\u9009\u62e9\u8fd9\u4e2a\u670d\u52a1\u6216\u5e73\u53f0\uff1f\u5b83\u7684\u4f18\u52bf\u548c\u5f31\u52bf\u5206\u522b\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7ed3\u8bed<\/strong><\/span><\/h2>\n<p>\u5537\uff01\u7ec8\u4e8e\u8981\u5199\u5b8c\u4e86\u3002\u6211\u5e0c\u671b\u4f60\u80fd\u77e5\u9053\uff0c\u4e0d\u8bba\u6bcf\u4e2a\u9879\u76ee\u4ece\u8868\u9762\u4e0a\u770b\u8d77\u6765\u591a\u4e48\u72ec\u7279\uff0c\u8bc6\u522b\u5176\u4e00\u822c\u5957\u8def\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u6761\u6377\u5f84\u3002\u5f53\u7136\u4e86\uff0c\u4ee5\u4e0a5\u4e2a\u5957\u8def\u5e76\u4e0d\u80fd\u8986\u76d6\u5230\u521d\u521b\u516c\u53f8\u7684\u6240\u6709\u7528\u7814\u9879\u76ee\uff0c\u4f46\u8fd9\u5df2\u7ecf\u662f\u6211\u7ecf\u9a8c\u91cc\u6700\u5e38\u89c1\u7684\u4e86\u3002<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/library.gv.com\/field-guide-to-ux-research-for-startups-8569114c27fb(2018.05.05)<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"68803\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"a6c22ad58b\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path 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