{"id":69250,"date":"2020-09-16T12:05:10","date_gmt":"2020-09-16T04:05:10","guid":{"rendered":"https:\/\/uxren.cn\/?p=69250"},"modified":"2020-09-16T12:05:10","modified_gmt":"2020-09-16T04:05:10","slug":"yongxingweimoxingqudaiyonghuhuaxiangpersona","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=69250","title":{"rendered":"\u7528\u884c\u4e3a\u6a21\u578b\u53d6\u4ee3\u7528\u6237\u753b\u50cfpersona"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69254\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00.jpg 1270w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00-300x200.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00-768x512.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-00-1024x682.jpg 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u590f\u5929\u00a0 \u5ba1\u6821\uff1a Emerald |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#351\u8bd1\u6587<br \/>\n\u4f5c\u8005\uff1aRadina Doneva<br \/>\n\u539f\u6587\u6807\u9898\uff1a\u300aBehavioural archetypes instead of personas\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f5c\u4e3a\u4e00\u540d\u884c\u4e3a\u8bbe\u8ba1\u5e08\uff08behavioural designer\uff09\u548c\u7528\u6237\u7814\u7a76\u4eba\u5458\uff0c\u6211\u4ece\u4e8b\u5bbd\u6cdb\u7684\u8bbe\u8ba1\u5de5\u4f5c\uff0c\u4ece\u7528\u6237\u4f53\u9a8c\u548c\u670d\u52a1\u8bbe\u8ba1\uff0c\u5230\u5e2e\u52a9\u4f01\u4e1a\u53d8\u5f97\u66f4\u52a0\u5ba2\u6237\u5bfc\u5411\u7b49\u3002\u57fa\u4e8e\u6211\u7684\u7ecf\u9a8c\uff0c\u6211\u53d1\u73b0\u4e0d\u540c\u7c7b\u578b\u7684\u9879\u76ee\u9700\u8981\u4e0d\u540c\u7684\u201c\u7528\u6237\u89d2\u8272\uff08persona\uff09\u201d\u5de5\u5177\uff0c\u800c\u5de5\u5177\u7684\u9009\u62e9\u5dee\u5f02\u53d6\u51b3\u4e8e\u7528\u6237\u89d2\u8272\u88ab\u5982\u4f55\u4f7f\u7528\u4ee5\u53ca\u7531\u8c01\u6765\u4f7f\u7528\u3002\u8fd9\u7bc7\u6587\u7ae0\u5c06\u56f4\u7ed5\u5982\u4f55\u9488\u5bf9\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u7b56\u7565\u8bbe\u8ba1\u884c\u4e3a\u6a21\u578b\uff08behavioural archetype\uff09\u6765\u9610\u8ff0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e3a\u4ec0\u4e48\u4f7f\u7528\u884c\u4e3a\u6a21\u578b<\/strong><\/span><\/h2>\n<p>\u5728\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u9879\u76ee\u4e2d\uff0c\u901a\u5e38\u8f93\u51fa\u7684\u662f\u6709\u660e\u786e\u76ee\u6807\u6307\u5f15\u7684\u7b56\u7565\uff0c\u800c\u5ba2\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5219\u7528\u4e8e\u660e\u786e\u5b9e\u73b0\u76ee\u6807\u7684\u65b9\u6cd5\u3002\u8fd9\u79cd\u9879\u76ee\u9700\u8981\u4e00\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\u89d2\u8272\uff0c\u6211\u79f0\u4e4b\u4e3a\u884c\u4e3a\u6a21\u578b\uff08behavioural archetype\uff09\u3002<\/p>\n<p>\u884c\u4e3a\u6a21\u578b\u7684\u76ee\u7684\u662f\u5e2e\u52a9\u5ba2\u6237\u516c\u53f8\u7684\u5229\u76ca\u76f8\u5173\u8005\uff08\u8bbe\u8ba1\u56e2\u961f\u4e4b\u5916\u7684\u4eba\uff09\u66f4\u4e86\u89e3\u4ed6\u4eec\u7684\u73b0\u6709\u5ba2\u6237\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u7ad9\u5728\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u670d\u52a1\u7684\u89d2\u5ea6\uff0c\u53bb\u8c03\u6574\u4e1a\u52a1\u76ee\u6807\u3002\u8fd9\u4ef6\u4e8b\u5f88\u6709\u5fc5\u8981\uff0c\u56e0\u4e3a\u4f20\u7edf\u4f01\u4e1a\u5e38\u5e38\u53ea\u5173\u6ce8\u4ed6\u4eec\u7684\u4ea7\u54c1\u672c\u8eab\u548c\u5bf9\u751f\u610f\u91cd\u8981\u7684\u4e1c\u897f\uff0c\u800c\u5fd8\u8bb0\uff08\u751a\u81f3\u6839\u672c\u6ca1\u6709\u610f\u8bc6\u5230\uff09\u5bf9\u4ed6\u4eec\u7684\u5ba2\u6237\u6765\u8bf4\u91cd\u8981\u7684\u4e1c\u897f\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u76f8\u6bd4\u201c\u7528\u6237\u89d2\u8272\uff08persona\uff09\u201d\uff0c\u201c\u884c\u4e3a\u6a21\u578b\uff08behavioural archetype\uff09\u201d\u4e00\u8bcd\u7684\u8868\u8ff0\u66f4\u4e3a\u51c6\u786e\uff0c\u56e0\u4e3a\u5b83\u4ee3\u8868\u4e86\u67d0\u4e00\u7c7b\u4eba\u7fa4\u7684\u5178\u578b\u884c\u4e3a\u6216\u52a8\u673a\uff0c\u80fd\u5f70\u663e\u8be5\u4eba\u7fa4\u7684\u7279\u8d28\uff0c\u800c\u201c\u7528\u6237\u89d2\u8272\u201d\u4e00\u8bcd\u5219\u4e0e\u5e26\u6709\u4e2a\u4f53\u7684\u5927\u91cf\u4e3b\u89c2\u6027\u8272\u5f69\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u884c\u4e3a\u6a21\u578b\u662f\u4ec0\u4e48<\/strong><\/span><\/h2>\n<p>\u884c\u4e3a\u6a21\u578b\u662f\u5ba2\u6237\u5bf9\u4e00\u4e2a\u54c1\u724c\u5982\u4f55\u56de\u5e94\uff08responses \uff09\u7684\u7ed3\u6784\u5316\u6a21\u578b\u3002\u987e\u540d\u601d\u4e49\uff0c\u5b83\u6df1\u5165\u5230\u4e86\u8ba4\u77e5\u8fc7\u7a0b\u7684\u884c\u4e3a\u5c42\u9762\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u884c\u4e3a\u6a21\u578b\u91cd\u70b9\u5173\u6ce8\u4ec0\u4e48\u4eba\uff0c\u505a\u4ec0\u4e48\uff0c\u600e\u4e48\u505a\uff0c\u4e3a\u4ec0\u4e48\u505a\u3002<\/p>\n<p>\u6839\u636e\u5510\u7eb3\u5fb7\u00b7\u8bfa\u66fc\uff08Don Norman\uff09\u7684\u300a\u60c5\u611f\u8bbe\u8ba1\u300b\uff08Emotional Design\uff09\u4e00\u4e66\uff0c\u884c\u4e3a\u8fdb\u7a0b\uff08behavioural processing\uff09\u53d7\u5230\u672c\u80fd\u5c42\u548c\u53cd\u5c04\u5c42\u8fdb\u7a0b\u7684\u76f4\u63a5\u5f71\u54cd\u3002\u8fd9\u610f\u5473\u7740\u884c\u4e3a\u6a21\u578b\u5e94\u8be5\u5305\u62ec\u67d0\u4e00\u7c7b\u578b\u7684\u5ba2\u6237\u5982\u4f55\u611f\u77e5\u54c1\u724c\uff0c\u6fc0\u52b1\u4ed6\u4eec\u53c2\u4e0e\u5176\u4e2d\u7684\u662f\u4ec0\u4e48\uff0c\u4ed6\u4eec\u671f\u671b\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u81ea\u5df1\u7684\u4f53\u9a8c\u6709\u4ec0\u4e48\u611f\u53d7\u3002\u7531\u4e8e\u884c\u4e3a\u6a21\u578b\u7279\u522b\u5173\u6ce8\u52a8\u673a\uff0c\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5b83\u4eec\u5bf9\u4e8e\u786e\u5b9a\u63a8\u52a8\u6216\u635f\u5bb3\u5fe0\u8bda\u7684\u56e0\u7d20\u5f88\u6709\u7528\u3002<\/p>\n<blockquote><p>\u9488\u5bf9\u884c\u4e3a\u5c42\u9762\u7684\u8bbe\u8ba1\uff0c\u610f\u5473\u7740\u8981\u8bbe\u8ba1\u4e0e\u7528\u6237\u81ea\u8eab\u884c\u4e3a\uff0c\u9690\u542b\u5047\u8bbe\u548c\u5fc3\u7406\u6a21\u578b\u4e92\u8865\u7684\u4ea7\u54c1\u884c\u4e3a\u3002<br \/>\n\u2014\u2014\u7f57\u4f2f\u7279\u00b7\u96f7\u66fc\uff08Robert Reimann\uff09<\/p><\/blockquote>\n<p>\u884c\u4e3a\u6a21\u578b\u4ee3\u8868\u4e86\u5ba2\u6237\u7684\u5178\u578b\u52a8\u673a\u3001\u76ee\u7684\u548c\u4e00\u822c\u6001\u5ea6\u3002\u4ee5\u53ca\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u57fa\u4e8e\u5ba2\u6237\u4e0e\u6b64\u54c1\u724c\u4e92\u52a8\u4f53\u9a8c\u7684\u8d28\u91cf\uff0c\u884c\u4e3a\u6a21\u578b\u4f1a\u5982\u4f55\u53d8\u5316\u3002<\/p>\n<p>\u4e3a\u4e86\u652f\u6491\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u6545\u4e8b\uff0c\u6a21\u578b\u53ef\u5206\u4e3a\u4e24\u7c7b\uff1a<\/p>\n<ul>\n<li><strong>\u5fc3\u667a\u6a21\u578b\/\u5fc3\u6001\uff08mindsets\uff09<\/strong><br \/>\n\u5728\u4e0e\u54c1\u724c\u4e92\u52a8\u4e4b\u524d\u5c31\u5df2\u7ecf\u5b58\u5728\u3002\u8fd9\u4e9b\u548c\u5178\u578b\u5174\u8da3\u6709\u5173\uff0c\u5178\u578b\u5174\u8da3\u4f1a\u9a71\u52a8\u4ed6\u4eec\u8d2d\u4e70\u67d0\u54c1\u724c\u7684\u4ea7\u54c1\u3002<\/li>\n<li><strong>\u60c5\u7eea\u72b6\u6001\uff08states\uff09<\/strong><br \/>\n\u5728\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u6574\u4e2a\u7ecf\u5386\u4e2d\u4ea7\u751f\u3002\u60c5\u7eea\u72b6\u6001\u4f1a\u6839\u636e\u4ed6\u4eec\u4f53\u9a8c\u5230\u7684\u4ea4\u4e92\u8d28\u91cf\u800c\u6539\u53d8\uff0c\u800c\u4ea4\u4e92\u8d28\u91cf\u6700\u7ec8\u5c06\u51b3\u5b9a\u5fe0\u8bda\u5ea6\u548c\/\u6216\u590d\u8d2d\u7387\u3002<\/li>\n<\/ul>\n<p>\u8ba9\u6211\u4eec\u4ee5\u4e00\u4e2a\u865a\u6784\u7684\u5496\u5561\u54c1\u724c\u4e3a\u4f8b\u6765\u505a\u8bf4\u660e\u3002\u4eba\u4eec\u5149\u987e\u5496\u5561\u5e97\u7684\u539f\u56e0\u5404\u4e0d\u76f8\u540c\uff0c\u4ee5\u4e0b\u505a\u4e86\u4e9b\u7b80\u5355\u7684\u5206\u7c7b\uff1a<\/p>\n<ul>\n<li>\u201c\u6211\u662f\u8fd9\u4e2a\u54c1\u724c\u7684\u7c89\u4e1d\uff0c\u6211\u89c9\u5f97\u5b83\u5f88\u9177\uff0c\u559c\u6b22\u5b83\u505a\u7684\u4e00\u5207\u3002\u6211\u4e0d\u4f1a\u53bb\u5176\u4ed6\u5730\u65b9\u559d\u5496\u5561\uff0c\u56e0\u4e3a\u6211\u5fe0\u4e8e\u5b83\u7684\u4ef7\u503c\u89c2\u3002<br \/>\n<strong>\u2014\u2014\u5145\u6ee1\u6fc0\u60c5\u7684\u5fc3\u667a\u6a21\u578b\uff08Passionate mindset\uff09<\/strong><\/li>\n<li>\u201c\u6211\u559c\u6b22\u5728\u4e0a\u73ed\u7684\u8def\u4e0a\u559d\u5496\u5561\uff0c\u4f46\u8fd9\u82b1\u8d39\u4e86\u6211\u5f88\u591a\u65f6\u95f4\u3002\u8fd9\u5bb6\u5496\u5561\u5e97\u662f\u9644\u8fd1\u6700\u4fbf\u5b9c\u7684\uff0c\u800c\u6211\u53ea\u60f3\u8981\u5b9e\u60e0\u7684\u5916\u5e26\u5496\u5561\u3002<br \/>\n<strong>\u2014\u2014\u4ef7\u683c\u654f\u611f\u7684\u5fc3\u667a\u6a21\u578b\uff08Price-sensitive mindset\uff09<\/strong><\/li>\n<li>\u201c\u6211\u53ea\u5728\u4e4e\u5496\u5561\u7684\u54c1\u8d28\u3002\u201d\u6211\u5728Instagram\u4e0a\u5173\u6ce8\u4e86\u8457\u540d\u7684\u5496\u5561\u5e08\uff0c\u53ea\u60f3\u83b7\u5f97\u6700\u597d\u7684\u5496\u5561\u5473\u9053\u3002<br \/>\n<strong>\u2014\u2014\u8d28\u91cf\u9a71\u52a8\u7684\u5fc3\u667a\u6a21\u578b\uff08Quality-driven mindset\uff09<\/strong><\/li>\n<li>\u201c\u6211\u559c\u6b22\u5728\u5496\u5561\u5e97\u7528\u7b14\u8bb0\u672c\u7535\u8111\u8fdc\u7a0b\u5de5\u4f5c\u2014\u2014\u6211\u559c\u6b22\u90a3\u79cd\u6c1b\u56f4\u3002\u6211\u4e0d\u592a\u5728\u4e4e\u5496\u5561\u672c\u8eab\uff0c\u6211\u4e70\u5496\u5561\u662f\u4e3a\u4e86\u5728\u5496\u5561\u5e97\u91cc\u5f85\u7740\u3002<br \/>\n<strong>\u2014\u2014\u770b\u91cd\u6c14\u6c1b\u7684\u5fc3\u667a\u6a21\u578b\uff08Ambience-seeker mindset\uff09<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69265\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02.png\" alt=\"\" width=\"1000\" height=\"674\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02.png 1268w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02-300x202.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02-768x518.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/09\/uxrenyi-351-02-1024x690.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u56fe\u7247\u63d0\u4f9b\uff1aCommon Good<\/span><\/em><\/p>\n<p>\u8fd9\u56db\u4e2a\u4f8b\u5b50\u5206\u522b\u5bf9\u5e94\u4e0d\u540c\u7684\u5fc3\u667a\u6a21\u578b\u3002\u4f46\u662f\uff0c\u5982\u679c\u5496\u5561\u5e08\u4e0d\u5c0f\u5fc3\u628a\u5496\u5561\u6d12\u5728\u4e86\u5ba2\u6237\u8eab\u4e0a\uff0c\u4e0d\u7ba1\u8fd9\u4e2a\u5ba2\u6237\u662f\u4ec0\u4e48\u5fc3\u667a\u6a21\u578b\uff0c\u4ed6\u4eec\u90fd\u53ef\u80fd\u4ece\u4e2d\u6027\u7684\u60c5\u7eea\u72b6\u6001\u53d8\u6210\u751f\u6c14\u6216\u5931\u671b\u72b6\u6001\u3002\u76f8\u53cd\uff0c\u5982\u679c\u5496\u5561\u5e08\u548c\u5ba2\u6237\u804a\u5f97\u5f88\u6109\u5feb\uff0c\u5e76\u4e14\u5728\u676f\u5b50\u4e0a\u7b7e\u4e86\u5ba2\u6237\u7684\u540d\u5b57\u2014\u2014\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6109\u5feb\u5730\u79bb\u5f00\uff0c\u5e76\u4e14\u8fd8\u4f1a\u518d\u5149\u987e\u6b64\u5e97\u3002<\/p>\n<p>\u5fc3\u667a\u6a21\u578b\u662f\u7531\u4eba\u4eec\u5df2\u6709\u7684\u6027\u683c\u7279\u5f81\u6765\u51b3\u5b9a\u7684\uff0c\u800c\u60c5\u7eea\u72b6\u6001\u76f4\u63a5\u53d7\u5230\u5ba2\u6237\u4f53\u9a8c\u7684\u5f71\u54cd\u2014\u2014\u56e0\u6b64\u54c1\u724c\u5e94\u8be5\u901a\u8fc7\u7406\u89e3\u5e76\u5171\u60c5\u5ba2\u6237\u7684\u5fc3\u667a\u6a21\u578b\u3001\u60c5\u7eea\u72b6\u6001\u6765\u83b7\u5f97\u638c\u63a7\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5982\u4f55\u521b\u5efa\u884c\u4e3a\u6a21\u578b<\/strong><\/span><\/h2>\n<p>\u8981\u521b\u5efa\u884c\u4e3a\u6a21\u578b\uff0c\u5c31\u9700\u8981\u4ece\u73b0\u6709\u5ba2\u6237\u7684\u4ee3\u8868\u6027\u6837\u672c\u4e2d\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u5728\u4f7f\u7528\u54c1\u724c\u4e4b\u524d\u3001\u671f\u95f4\u548c\u4e4b\u540e\u7684\u8d28\u6027\u6d1e\u5bdf\u3002\u8fd9\u9700\u8981\u6295\u5165\u5f88\u5927\u7684\u7814\u7a76\u7cbe\u529b\u3002<\/p>\n<p>\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u66fe\u4e3a\u7532\u65b9\u7684\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u7b56\u7565\u505a\u8fc7\u884c\u4e3a\u6a21\u578b\u3002\u4e3a\u4e86\u83b7\u53d6\u76f8\u5173\u6570\u636e\uff0c\u6211\u4eec\u9996\u5148\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u5e38\u89c4\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u8c03\u67e5\uff0c\u5c06\u5176\u653e\u7f6e\u5728\u5ba2\u6237\u7f51\u7ad9\u7684\u7ed3\u8d26\u9875\u9762\u4e0a\uff0c\u5e76\u6536\u5230\u4e86\u8d85\u8fc72000\u4e2a\u586b\u7b54\u3002\u6211\u4eec\u5229\u7528\u8fd9\u6b21\u8c03\u67e5\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\uff0c\u800c\u4e14\u4e3a\u8fdb\u4e00\u6b65\u7684\u7814\u7a76\u9879\u76ee\u521b\u9020\u4e86\u4e00\u4e2a\u7528\u6237\u6c60\u5b50\u3002<\/p>\n<p>\u8bc6\u522b\u5ba2\u6237\u884c\u4e3a\u6a21\u5f0f\u975e\u5e38\u91cd\u8981\uff0c\u6211\u4eec\u8fd8\u8981\u770b\u5230\u8fd9\u4e9b\u6a21\u5f0f\u5728\u4e2a\u4f53\u65c5\u7a0b\u4e2d\u662f\u5982\u4f55\u53d8\u5316\u7684\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u65e5\u5fd7\u7814\u7a76\uff0c\u6765\u8ffd\u8e2a\u5ba2\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u4ee5\u53ca\u8d2d\u4e70\u540e\u7684\u4f53\u9a8c\u3002\u8fd9\u6709\u52a9\u4e8e\u4e86\u89e3\u5ba2\u6237\u5728\u65c5\u7a0b\u4e2d\u6bcf\u4e2a\u6b65\u9aa4\u7684\u5177\u4f53\u884c\u4e3a\u64cd\u4f5c\u3002\u4f46\u662f\uff0c\u63a8\u52a8\u4ed6\u4eec\u505a\u51b3\u5b9a\u7684\u66f4\u6df1\u5c42\u6b21\u7684\u52a8\u673a\uff0c\u6700\u597d\u662f\u901a\u8fc7\u540e\u7eed\u7684\u8bbf\u8c08\u6765\u786e\u5b9a\u3002\u501f\u52a9\u65e5\u5fd7\u7814\u7a76\u4e86\u89e3\u5230\u53d1\u751f\u4e86\u4ec0\u4e48\u7684\u884c\u4e3a\u77e5\u8bc6\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\u505a\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u6027\u683c\u7279\u5f81\u3002\u8fd9\u6709\u52a9\u4e8e\u660e\u786e\u6bcf\u79cd\u5fc3\u667a\u6a21\u578b\u80cc\u540e\u7684\u5177\u4f53\u52a8\u673a\u3001\u9700\u6c42\u548c\u56f0\u60d1\u70b9\uff0c\u4ee5\u53ca\u5728\u4ed6\u4eec\u4e0e\u54c1\u724c\u4e92\u52a8\u7ed3\u675f\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u5f62\u6210\u7684\u5178\u578b\u60c5\u7eea\u72b6\u6001\u3002<\/p>\n<p>\u8fd9\u79cd\u5faa\u5e8f\u6e10\u8fdb\u7684\u65b9\u6cd5\u4f18\u52bf\u5728\u4e8e\uff0c\u7814\u7a76\u4eba\u5458\u80fd\u4e0e\u53c2\u4e0e\u8005\u53d1\u5c55\u5e76\u5efa\u7acb\u878d\u6d3d\u7684\u5173\u7cfb\u3002\u968f\u7740\u7814\u7a76\u9879\u76ee\u7684\u8fdb\u884c\uff0c\u53c2\u4e0e\u8005\u80fd\u591f\u53cd\u601d\u5e76\u9488\u5bf9\u4ed6\u4eec\u7684\u884c\u4e3a\u52a8\u673a\u548c\u4e2a\u4eba\u751f\u6d3b\u7ecf\u5386\u7ed9\u6211\u4eec\u66f4\u591a\u3001\u66f4\u6df1\u5165\u7684\u53cd\u9988\u3002\u603b\u7ed3\u4e00\u4e0b\uff0c\u884c\u4e3a\u6a21\u578b\u662f\u4e00\u4e2a\u6709\u7528\u7684\u5de5\u5177\uff0c\u6709\u52a9\u4e8e\u5728\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u7684\u7ec4\u7ec7\u4e2d\u4fc3\u8fdb\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u7b56\u7565\u3002\u884c\u4e3a\u6a21\u578b\u63d0\u9192\u7ec4\u7ec7\u5185\u7684\u6bcf\u4e00\u4e2a\u4eba\u53bb\u770b\u4ed6\u4eec\u7684\u5ba2\u6237\u662f\u8c01\uff0c\u5f15\u5bfc\u4ed6\u4eec\u53bb\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\u53ef\u80fd\u6709\u4ec0\u4e48\u884c\u4e3a\u4e3e\u52a8\uff0c\u6709\u4ec0\u4e48\u611f\u53d7\uff0c\u6709\u4ec0\u4e48\u671f\u5f85\uff0c\u4ee5\u53ca\u4ed6\u4eec\u53ef\u80fd\u505a\u51fa\u600e\u6837\u7684\u56de\u5e94\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: 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\/>\n\u8bbf\u8c08\u8fd8\u662f\u95ee\u5377\u8c03\u67e5\uff0c\u65e5\u5fd7\u7814\u7a76\u6216\u662f\u6e38\u51fb\u5f0f\u7814\u7a76\uff08guerrilla research\uff09\uff1f<\/li>\n<\/ul>\n<p>\u8bf7\u8bb0\u4f4f\u6700\u91cd\u8981\u7684\u4e8b\uff1a\u7528\u6237\u89d2\u8272\u6216\u884c\u4e3a\u6a21\u578b\u662f\u4e00\u79cd\u51b3\u7b56\u6307\u5bfc\u7684\u5de5\u5177\uff0c\u56e0\u6b64\uff0c\u5b83\u4eec\u9700\u8981\u57fa\u4e8e\u6bcf\u4e2a\u5177\u4f53\u9879\u76ee\u6765\u91cf\u8eab\u5b9a\u5236\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/medium.com\/@RadinaDoneva\/behavioural-archetypes-instead-of-personas-c7ccc5b8b998(2017.01.25)<\/span><\/em><br \/>\n<em><span style=\"color: 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