{"id":69596,"date":"2020-10-15T15:49:17","date_gmt":"2020-10-15T07:49:17","guid":{"rendered":"https:\/\/uxren.cn\/?p=69596"},"modified":"2020-10-15T16:22:10","modified_gmt":"2020-10-15T08:22:10","slug":"shejideshangyesiweimoxing","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=69596","title":{"rendered":"\u7528OKR\u548cKPI\u6784\u5efa\u8bbe\u8ba1\u7684\u5546\u4e1a\u5316\u6a21\u578b"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69603\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00.png\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00-300x169.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00-768x431.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-00-1024x575.png 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aGrace Gogh\u00a0 \u5ba1\u6821\uff1a\u6a59\u513f\u00a0 |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a>\u00a0#357\u8bd1\u6587<br \/>\n\u4f5c\u8005\uff1aDave Huber<br \/>\n\u539f\u6587\u6807\u9898\uff1a\u300aThe Business of Design\u2014How to articulate the value of our work.\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u76f4\u89c9\u544a\u8bc9\u6211\u4eec\uff0c\u7528\u6237\u4f53\u9a8c\u7684\u63d0\u5347\u5bf9\u516c\u53f8\u7684\u5546\u4e1a\u4ef7\u503c\u4e00\u5b9a\u662f\u6709\u5229\u7684\u3002\u4f46\u662f\u6211\u4eec\u8be5\u5982\u4f55\u91cf\u5316\u7528\u6237\u4f53\u9a8c\uff1f\u4ee5\u53ca\u8be5\u5982\u4f55\u4e0e\u540c\u884c\u66f4\u597d\u5730\u4ea4\u6d41\u5462\uff1f<\/p>\n<p>\u6b64\u5904\u89c6\u9891\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/cQQNhDddrhM\" target=\"_blank\" rel=\"noopener\">\u8bbe\u8ba1\u7684\u5546\u4e1a\u601d\u7ef4\u6a21\u578b\u9884\u544a\u7247B<\/a><\/span>\uff08\u6cb9\u7ba1\u89c6\u9891\uff0c\u9700\u7ffb\u5899\uff09<\/p>\n<p>\u5982\u4f55\u83b7\u53d6\u3001\u91cf\u5316\u548c\u9610\u660e\u8bbe\u8ba1\u4ef7\u503c\u6211\u4eec\u5df2\u7ecf\u6c42\u7d22\u4e86\u51e0\u5341\u5e74\uff0c\u4f46\u5176\u5b9e\u5e76\u975e\u5982\u6b64\u9065\u4e0d\u53ef\u53ca\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u629b\u51fa\u95ee\u9898<\/strong><\/span><\/p>\n<ul>\n<li>\u4e00\u4e2a\u66f4\u597d\u7684\u7528\u6237\u6d41\u7a0b\uff1f\u6539\u8fdb\u7684\u7f51\u683c\u5e03\u5c40\uff1f\u51cf\u8f7b\u8ba4\u77e5\u8d1f\u62c5\uff1f\u5f88\u597d\uff0c\u6211\u9700\u8981\u77e5\u9053\u8fd9\u4e9b\u5bf9\u6211\u4eec\u7684\u5546\u4e1a\u635f\u76ca\u8868\u7684\u5e95\u7ebf\u6709\u4ec0\u4e48\u5f71\u54cd\u2026\u2026<\/li>\n<li>\u8bbe\u8ba1\u5f80\u5f80\u5173\u6ce8\u4f53\u9a8c\u4e2d\u7684\u5b9a\u6027\u5143\u7d20\uff0c\u4f46\u5979\u5fc5\u987b\u6709\u6548\u5173\u8054\u5e76\u5f71\u54cd\u5546\u4e1a\u5173\u5fc3\u7684\u5b9a\u91cf\u672f\u8bed\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\"><strong>\u89c6\u89d2\u4e0d\u540c\u5bfc\u81f4\u6211\u4eec\u5404\u8bf4\u5404\u8bdd<\/strong><\/span><\/p>\n<ul>\n<li>\u9ad8\u7ba1\u4eec\u901a\u5e38\u4ee5\u201c\u91cf\u5316\u6307\u6807\uff08quantitative ones\uff09\u201d\u4f5c\u4e3a\u8861\u91cf\u6210\u529f\u7684\u6807\u51c6\uff0c\u201c\u8d28\u6027\u4f18\u5316\uff08qualitative improvements\uff09\u201d\u5e76\u4e0d\u662f\u4ed6\u4eec\u5173\u6ce8\u7684\u91cd\u70b9\u3002\u5728\u5b66\u4f1a\u4ee5\u9ad8\u7ba1\u4eec\u7684\u89c6\u89d2\u601d\u8003\u5de5\u4f5c\u4e4b\u524d\uff0c\u6211\u4eec\u5bf9\u81ea\u5df1\u5de5\u4f5c\u4ef7\u503c\u7684\u8ba4\u8bc6\u4ecd\u7136\u662f\u4e0d\u6e05\u6670\u7684\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\"><strong>\u6211\u4eec\u5173\u6ce8\u8f93\u51fa\uff08outputs\uff09\u80dc\u4e8e\u7ed3\u679c\uff08outcomes\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u6211\u672c\u60f3\u4ee5\u5404\u6267\u5df1\u89c1\u4e3a\u7531\u56de\u907f\u8fd9\u4e2a\u8bdd\u9898\uff0c\u4f46\u7684\u786e\u8bbe\u8ba1\u56e2\u961f\u5e76\u4e0d\u80fd\u6e05\u6670\u9610\u660e\u8bbe\u8ba1\u7ed9\u5546\u4e1a\u5e26\u6765\u7684\u4ef7\u503c\u3002<\/li>\n<li>\u5f53\u7b80\u5355\u5236\u9020\u7684\u5de5\u4e1a\u4ea7\u54c1\u83b7\u5f97\u6210\u529f\u65f6\uff0c\u6211\u4eec\u5e94\u8be5\u5f52\u548e\u4e8e\u5de5\u4e1a\u4f20\u7edf\uff0c\u6216\u662f\u5f52\u56e0\u4e8e\u6b63\u786e\u7684\u786e\u8ba4\u504f\u89c1\u548c\u5047\u8bbe\uff0c\u6b63\u662f\u8fd9\u4e9b\u504f\u89c1\u548c\u5047\u8bbe\u8ba9\u6211\u4eec\u5728\u4e0e\u7528\u6237\u9700\u6c42\u76f8\u6096\u7684\u9053\u8def\u4e0a\u8d8a\u8d70\u8d8a\u8fdc\u3002\u4e0d\u7ba1\u8fd9\u6837\u7684\u95ee\u9898\u5f52\u56e0\u4e8e\u4ec0\u4e48\uff0c\u73b0\u5728\u662f\u65f6\u5019\u6539\u53d8\u601d\u7ef4\u3001\u5347\u7ea7\u5de5\u5177\uff0c\u5168\u795e\u8d2f\u6ce8\u4e8e\u7ed3\u679c\u800c\u975e\u8f93\u51fa\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u89e3\u51b3\u65b9\u6cd5<\/strong><\/span><\/h2>\n<p>\u53ea\u8981\u6709\u660e\u786e\u7684\u76ee\u6807\u3001\u61c2\u5f97\u8861\u91cf\u91cd\u8981\u7684\u4e8b\u3001\u5236\u5b9a\u4e0e\u5546\u4e1a\u9700\u6c42\u76f8\u5339\u914d\u7684\u6307\u6807\uff0c\u9610\u660e\u8bbe\u8ba1\u5bf9\u5546\u4e1a\u4ef7\u503c\u7684\u5f71\u54cd\u5176\u5b9e\u5f88\u7b80\u5355\u3002<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u6709\u660e\u786e\u7684\u76ee\u6807<\/strong><\/span><\/h4>\n<p>\u5982\u4f55\u5b9a\u4e49\u56e2\u961f\u7684\u6210\u529f\uff1f\u53d1\u5e03\u4e0b\u4e00\u4e2a\u529f\u80fd\u662f\u5426\u6709\u5e2e\u52a9\uff1f\u6216\u8bb8\u6211\u4eec\u7684\u7f51\u7ad9\u4e0a\u83b7\u53d6\u66f4\u591a\u7684\u6d4f\u89c8\u91cf\uff1f\u8fd9\u4ef6\u4e8b\u771f\u7684\u5f88\u91cd\u8981\u5417\uff1f\u6211\u4eec\u5982\u4f55\u77e5\u9053\uff1f<\/p>\n<p>\u8fd9\u4e9b\u7591\u60d1\u7ecf\u5e38\u51fa\u73b0\u5728\u6211\u4eec\u8eab\u4e0a\u3002\u6211\u4eec\u4e13\u6ce8\u4e8e\u521b\u9020\u4f1f\u5927\u7684\u4e8b\u7269\uff0c\u5374\u5fd8\u4e86\u8bbe\u5b9a\u6b63\u786e\u7684\u76ee\u6807\u548c\u91cd\u8981\u7684\u53ef\u8861\u91cf\u7ed3\u679c\uff0c\u5373\u76ee\u6807\u4e0e\u5173\u952e\u6210\u679c\uff08OKR\uff0c\u5168\u79f0Objectives and Key Results\uff09\uff0c\u8fd9\u91cc\u6709\u4e00\u4e2a\u7ecf\u5178\u7684\u4f8b\u5b50\u5e2e\u52a9\u6211\u4eec\u8bb0\u5fc6\uff1a<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>\u5728\u5341\u5e74\u5185\u628a\u4e00\u4e2a\u4eba\u9001\u4e0a\u6708\u7403\u3002<\/strong><\/span><\/p><\/blockquote>\n<p>\u660e\u786e\u7684\u76ee\u6807\u610f\u5473\u7740\u6709\u53ef\u91cf\u5316\u7684\u7ed3\u679c\uff0c\u8fdb\u800c\u63a8\u52a8\u5546\u4e1a\u6210\u679c\u3002\u4ee5\u4e0b\u662f\u9488\u5bf9\u672c\u5e74\u5ea6\u8bbe\u5b9a\u7684\u660e\u786e\u76ee\u6807\u793a\u4f8b\uff1a<\/p>\n<ul>\n<li>\u6bcf\u4e2a\u7528\u6237\u7684\u5e73\u5747\u6536\u76ca\u63d0\u9ad810%<\/li>\n<li>\u65b0\u5ba2\u8f6c\u5316\u7387\u63d0\u9ad810%<\/li>\n<li>\u5e74\u5e73\u5747\u6d41\u5931\u7387\u964d\u4f4e10%<\/li>\n<li>xyz\u529f\u80fd\u7684\u7528\u6237\u4efb\u52a1\u5b8c\u6210\u7387\u63d0\u9ad830%<\/li>\n<\/ul>\n<p>\u76f8\u8f83\u4e8e\u8fd9\u4e9b\u53ef\u91cf\u5316\u7684\u76ee\u6807\uff0c\u5b9e\u9645\u7684\u5de5\u4f5c\u5185\u5bb9\u5e76\u4e0d\u91cd\u8981\u3002\u4e5f\u8bb8\u786e\u5b9e\u9700\u8981\u91cd\u65b0\u8bbe\u8ba1\u767b\u5f55\u9875\u9762\uff01\u4e5f\u8bb8\u53ea\u9700\u8981\u4fee\u590d\u7535\u5b50\u90ae\u4ef6\u526f\u672c\uff01\u76ee\u6807\u5b9e\u73b0\u624b\u6bb5\u5e76\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u662f\uff0c\u59cb\u7ec8\u4ee5\u76ee\u6807\u4e3a\u5bfc\u5411\uff0c\u8fd9\u5c31\u662f\u6240\u8c13\u7684\u7ed3\u679c\u5927\u4e8e\u8f93\u51fa\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69599\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-01.png\" alt=\"\" width=\"1000\" height=\"643\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-01.png 866w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-01-300x193.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-01-768x494.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u56e2\u961f\u7ecf\u5e38\u628a\u8f93\u51fa\u8bef\u8ba4\u4e3a\u662f\u7ed3\u679c\u7684\u793a\u4f8b\uff1a<\/p>\n<ul>\n<li>\u542f\u52a8\u5168\u65b0\u7684\u65b0\u7528\u6237\u5f15\u5bfc\u6d41\u7a0b<\/li>\n<li>\u7b80\u5316\u8d26\u6237\u9875\u9762\u8bbe\u8ba1<\/li>\n<li>\u4e3a\u4e3b\u9875\u521b\u5efa\u65b0\u7684\u6f14\u793a\u89c6\u9891<\/li>\n<\/ul>\n<p>\u6211\u4eec\u603b\u662f\u4f1a\u5fd8\u8bb0\uff0c\u8fd9\u4e9b\u4f8b\u5b50\u5b9e\u9645\u4e0a\u90fd\u662f\u8fbe\u6210\u76ee\u6807\u7684\u624b\u6bb5\u3002\u4e3a\u8fd9\u4e9b\u624b\u6bb5\u7684\u6267\u884c\u5174\u9ad8\u91c7\u70c8\uff0c\u5374\u5fd8\u4e86\u8ffd\u8e2a\uff08\u4f34\u968f\u8fd9\u4e9b\u624b\u6bb5\u8fbe\u6210\uff09\u5546\u4e1a\u6307\u6807\u7684\u53d8\u5316\uff08\u8f6c\u6362\u7387\u3001\u5355\u7528\u6237\u6536\u76ca\uff09\uff0c\u8fd9\u5c31\u662f\u5fc5\u987b\u8ffd\u8e2a\u548c\u91cf\u5316\u5173\u952e\u4e8b\u4ef6\u7684\u539f\u56e0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u8861\u91cf\u91cd\u8981\u7684\u4e8b\u7269<\/strong><\/span><\/h4>\n<p>\u4e00\u65e6\u6709\u4e86\u660e\u786e\u7684\u76ee\u6807\u548c\u53ef\u91cf\u5316\u7684\u5173\u952e\u4ea7\u51fa\uff0c\u6211\u4eec\u5c31\u9700\u8981\u8ffd\u8e2a\u76f8\u5173\u6307\u6807\uff0c\u660e\u786e\u8fd9\u4e9b\u6307\u6807\u662f\u5426\u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u524d\u8fdb\uff0c\u4ee5\u671f\u5b9e\u73b0\u76ee\u6807\u3002\u8fd9\u4e9b\u6307\u6807\u88ab\u79f0\u4e3a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff0c\u5168\u79f0\u00a0Key Performance Indicators\uff09\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4e86\u89e3\u54ea\u4e9b\u7528\u6237\u548c\u4ea7\u54c1\u6307\u6807\u53ef\u4ee5\u9a71\u52a8\u5546\u4e1a\u6536\u76ca\u3002<\/strong><\/span><\/p>\n<p>\u5047\u8bbe\u4eca\u5e74\u7684\u76ee\u6807\u4e4b\u4e00\u662f\u4ea7\u54c1\u5e74\u6536\u76ca\u589e\u52a010%\uff0c\u5e74\u6536\u76ca\u7b49\u4e8e\u7528\u6237\u6570\u4e58\u4ee5\u5176\u5728\u4ea7\u54c1\u4e0a\u7684\u5e73\u5747\u6d88\u8d39\u989d\u3002\u56e0\u800c\uff0c\u4f60\u9700\u8981\u5bc6\u5207\u8ffd\u8e2a\u6b63\u5728\u8bbf\u95ee\u4ea7\u54c1\u7ad9\u70b9\u7684\u65b0\u5ba2\u6570\uff0c\u6216\u662f\u5355\u7528\u6237\u6d88\u8d39\u989d\u7684\u6307\u6807\u3002\u5047\u8bbe\u4f7f\u7528\u65b0\u529f\u80fd\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u4ed8\u8d39\u7684\u9ad8\u7ea7\u8ba2\u9605\u8005\uff0c\u90a3\u4e48\u65b0\u529f\u80fd\u7684\u53c2\u4e0e\u5ea6\uff08engagement\uff09\u5c06\u662f\u589e\u52a0\u6536\u76ca\uff08\u6700\u7ec8\u76ee\u6807\uff09\u7684\u4e00\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u5236\u5b9a\u6307\u6807<\/strong><\/span><\/h4>\n<p>\u5f53\u4e00\u4e2a\u56e2\u961f\u7684OKR\u662f\u53e6\u4e00\u4e2a\u56e2\u961f\u7684KPI\u65f6\uff0c\u4e8b\u60c5\u5c31\u53d8\u5f97\u5f88\u6709\u8da3\u3002\u4f8b\u5982\uff0c\u9ad8\u7ba1\u56e2\u961f\u7684OKR\u662f\u603b\u6536\u76ca\uff0c\u5e76\u4e14\u4ed6\u4eec\u77e5\u9053\u5982\u679c\u80fd\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff08\u4ed6\u4eec\u7684KPI\uff09\uff0c\u90a3\u4e48\u5c31\u6709\u671b\u589e\u52a0\u6536\u76ca\u3002\u76f8\u53cd\uff0c\u4ea7\u54c1\u56e2\u961f\u7684OKR\u662f\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5982\u679c\u80fd\u591f\u7f29\u77ed\u5173\u952e\u4ea7\u54c1\u529f\u80fd\u7684\u4efb\u52a1\u5b8c\u6210\u65f6\u95f4\uff08\u4ed6\u4eec\u7684KPI\uff09\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u6709\u671b\u8fbe\u6210\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u7684\u76ee\u6807\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4e00\u4e2a\u56e2\u961f\u7684OKR\u6b63\u597d\u662f\u53e6\u4e00\u4e2a\u56e2\u961f\u7684KPI\u3002<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69600\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-02.png\" alt=\"\" width=\"1000\" height=\"1017\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-02.png 897w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-02-295x300.png 295w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-02-768x781.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4f17\u53e3\u4e00\u8bcd<\/strong><\/span><\/p>\n<p>\u5728\u5236\u5b9a\u6307\u6807\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u6761\u9ec4\u91d1\u6d41\u7a0b\uff0c\u4e00\u76f4\u4ece\u7528\u6237\u4f53\u9a8c\u7684\u53ef\u89c2\u6d4b\u6307\u6807\uff0c\u5ef6\u4f38\u5230\u9a71\u52a8\u5546\u4e1a\u6210\u529f\u7684\u5173\u952e\u6307\u6807\u3002<\/p>\n<p>\u8fd9\u662f\u4e00\u9879\u6311\u6218\uff0c\u56e0\u4e3a\u6211\u4eec\u7528\u6765\u8861\u91cf\u7528\u6237\u4f53\u9a8c\u8d28\u91cf\u7684\u6307\u6807\u4e0e\u6536\u5165\u548c\u5229\u6da6\u7b49\u5546\u4e1a\u6210\u529f\u6307\u6807\u5e76\u975e\u76f4\u63a5\u6620\u5c04\u3002\u8bbe\u8ba1\u5bf9\u7528\u6237\u7ed3\u679c\u7684\u4ef7\u503c\u5230\u5bf9\u5546\u4e1a\u7ed3\u679c\u7684\u4ef7\u503c\uff0c\u9700\u8981\u4e00\u4e2a\u4e2d\u95f4\u6b65\u9aa4\uff0c\u771f\u5c31\u662f\u4ea7\u54c1\u7ed3\u679c\uff08product outcomes\uff09\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69601\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-03.png\" alt=\"\" width=\"1000\" height=\"1039\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-03.png 739w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-03-289x300.png 289w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-69602\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-04.png\" alt=\"\" width=\"1000\" height=\"663\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-04.png 722w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2020\/10\/uxrenyi-357-04-300x199.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981<\/strong><\/span><\/p>\n<p>\u56de\u987e\u8fc7\u53bb\uff0c\u5236\u5b9a\u6307\u6807\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002\u5982\u679c\u4f60\u662f\u4e00\u540d\u8d44\u6df1\u7684\u4ea7\u54c1\u7ecf\u7406\u6216\u521b\u4e1a\u8005\uff0c\u8fd9\u4e2a\u95ee\u9898\u53ef\u80fd\u65e0\u9700\u8003\u8651\u3002\u4f46\u5982\u679c\u4f60\u662f\u4e00\u540d\u89c6\u89c9\u8bbe\u8ba1\u5e08\u6216\u8005\u5c31\u804c\u4e8e\u67d0\u5bb6\u5927\u578b\u4f01\u4e1a\uff0c\u5b66\u6821\u5e76\u4e0d\u4f1a\u6559\u6388\u8fd9\u4e9b\u4e1c\u897f\uff0c\u5728\u8bbe\u8ba1\u5b9e\u8df5\u4e2d\u4e5f\u5e38\u5e38\u88ab\u5ffd\u89c6\u3002<\/p>\n<p>\u6211\u4eec\u77e5\u9053\u4f1f\u5927\u7684\u8bbe\u8ba1\u4f5c\u54c1\u662f\u53ef\u4ee5\u6539\u53d8\u4e16\u754c\u7684\u3002\u4f46\u662f\uff0c\u5bf9\u4e8e\u7ec4\u7ec7\u800c\u8a00\uff0c\u8bbe\u8ba1\u5de5\u4f5c\u65e0\u7591\u4e5f\u662f\u4e00\u7b14\u5de8\u5927\u7684\u5f00\u652f\uff0c\u800c\u4f01\u4e1a\u9ad8\u7ba1\u5f88\u5c11\u80fd\u770b\u5230\u8bc1\u660e\u6211\u4eec\u5de5\u4f5c\u5408\u7406\u4ef7\u503c\u7684\u6570\u5b57\u3002<span style=\"color: #3366ff;\"><strong>\u56e0\u6b64\uff0c\u63d0\u9ad8\u8861\u91cf\u548c\u8868\u8fbe\u5f71\u54cd\u7684\u80fd\u529b\u5bf9\u6211\u4eec\u800c\u8a00\u81f3\u5173\u91cd\u8981\u3002<\/strong><\/span>\u6211\u4eec\u4e0d\u4ec5\u8981\u5411\u5229\u76ca\u76f8\u5173\u8005\u9610\u660e\u6211\u4eec\u5de5\u4f5c\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u4e5f\u8981\u9610\u660e\u6211\u4eec\u81ea\u5df1\u7684\u771f\u6b63\u4ef7\u503c\u3002<\/p>\n<p>\u4ece\u66f4\u9ad8\u5c42\u6b21\u4e0a\u6765\u770b\uff0c\u8fd9\u6837\u7684\u601d\u8003\u65b9\u5f0f\u4e0d\u4ec5\u5173\u4e4e\u8f6f\u4ef6\u56e2\u961f\u7684\u76c8\u5229\u65b9\u5f0f\uff0c\u66f4\u5173\u4e4e\u4eba\u7c7b\u5982\u4f55\u8bbe\u5b9a\u91cd\u8981\u76ee\u6807\u4ee5\u53ca\u5bf9\u76ee\u6807\u8fbe\u6210\u7684\u6301\u7eed\u8ffd\u8e2a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e0b\u4e00\u6b65\u884c\u52a8<\/strong><\/span><\/h2>\n<p>\u9700\u8981\u6211\u4eec\u52aa\u529b\u7684\u5730\u65b9\u8fd8\u6709\u5f88\u591a\u3002\u4e3a\u4e86\u8fbe\u6210\u89c4\u6a21\u6548\u5e94\uff0c\u8bbe\u8ba1\u56e2\u961f\u5fc5\u987b\u540c\u7ec4\u7ec7\u7684\u5176\u4ed6\u90e8\u95e8\uff08\u8bf8\u5982\u5e02\u573a\u90e8\u3001\u5de5\u7a0b\u5e08\u56e2\u961f\u548c\u4ea7\u54c1\u8fd0\u8425\u56e2\u961f\uff09\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb\u3002\u5f52\u6839\u7ed3\u5e95\uff0c\u6240\u6709\u6307\u6807\u90fd\u5e94\u8be5\u7528\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6765\u8868\u793a\uff0c\u56e0\u4e3a\u53ea\u6709\u5f53\u6536\u5165\u7684\u589e\u957f\u8d85\u8fc7\u751f\u4ea7\u6210\u672c\u65f6\uff0c\u6536\u76ca\u7684\u589e\u52a0\u624d\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n<p>\u6700\u540e\uff0c\u5982\u679c\u56e2\u961f\u672a\u5c31APP\u4e2d\u7684\u7528\u6237\u5173\u952e\u65c5\u7a0b\u4e2d\u7528\u4e8e\u5b9a\u4e49\u6211\u4eec\u7ed3\u679c\u7684\u4f7f\u7528\u6307\u6807\uff08in-app usage metrics\uff09\u8fdb\u884c\u57cb\u70b9\u76d1\u6d4b\uff0c\u90a3\u6211\u4eec\u6839\u672c\u5c31\u65e0\u6cd5\u9610\u660e\u8bbe\u8ba1\u5de5\u4f5c\u5982\u4f55\u76f4\u63a5\u5f71\u54cd\u4ea7\u54c1\u548c\u4e1a\u52a1\u6210\u679c\u3002\u9700\u8981\u5f3a\u8c03\u7684\u662f\uff0c\u8bbe\u8ba1\u56e2\u961f\u9700\u8981\u901a\u8fc7\u5b9e\u65f6\u5b9e\u9a8c\uff08live experiments\uff09\u6765\u6d4b\u8bd5\u5de5\u4f5c\u6210\u679c\uff0c\u5c06\u65b0\u8bbe\u8ba1\u65b9\u6848\u4e0e\u5bf9\u7167\u7ec4\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ee5\u9a8c\u8bc1\u8bbe\u8ba1\u5de5\u4f5c\u7684\u5b9e\u9645\u4ef7\u503c\u5e76\u907f\u514d\u8bef\u62a5\u3002<\/p>\n<p><span style=\"color: #333333;\"><strong>\u53c2\u8003\u6587\u732e<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"color: #999999;\">\u300a\u521b\u4e1a\u5931\u8d25\u7684\u539f\u56e0\u300b. Forbes\uff0c2019\u5e74<\/span><\/li>\n<li><span style=\"color: #999999;\">\u300a\u7ed3\u679c\u80dc\u8fc7\u8f93\u51fa\u2014\u4e3a\u4ec0\u4e48\u5ba2\u6237\u884c\u4e3a\u662f\u5546\u4e1a\u6210\u529f\u7684\u5173\u952e\u6307\u6807\u300b.Joshua Seiden\uff0c2019\u5e74<\/span><\/li>\n<li><span style=\"color: #999999;\">\u300a\u5ea6\u91cf\u4e00\u5207\u2014\u8c37\u6b4c\u3001\u535a\u8bfa\u548c\u76d6\u8328\u57fa\u91d1\u4f1a\u5982\u4f55\u7528OKRs\u9707\u64bc\u4e16\u754c\u300b.John Doerr\uff0c2018\u5e74<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxdesign.cc\/the-business-of-design-fec915a60231(2020.08.13)<\/span><\/em><br \/>\n<em><span style=\"color: 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class=\"count-box\">23+<\/span>\t\t\t\t\t<\/label><\/div><\/div>\n\t<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u63d0\u9ad8\u8861\u91cf\u548c\u8868\u8fbe\u5f71\u54cd\u7684\u80fd\u529b\u5bf9\u6211\u4eec\u800c\u8a00\u81f3\u5173\u91cd\u8981\u3002<\/p>\n","protected":false},"author":1,"featured_media":69603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,52],"tags":[4078,4082,2404,4233,4232,4234,2421],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/69596"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69596"}],"version-history":[{"count":6,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/69596\/revisions"}],"predecessor-version":[{"id":69610,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/69596\/revisions\/69610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/69603"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}