{"id":71727,"date":"2021-05-31T09:33:12","date_gmt":"2021-05-31T09:33:12","guid":{"rendered":"https:\/\/uxren.cn\/?p=71727"},"modified":"2021-05-31T09:43:05","modified_gmt":"2021-05-31T09:43:05","slug":"yonghujuecedexinlixuejiexi","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=71727","title":{"rendered":"\u7528\u6237\u51b3\u7b56\u7684\u5fc3\u7406\u5b66\u89e3\u6790"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71728\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00.png\" alt=\"\" width=\"1000\" height=\"517\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00.png 1200w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00-300x155.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00-1024x529.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-00-768x397.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u68a6\u68a6\u7f8a\u00a0 \u00a0\u5ba1\u6821\uff1aMay\u00a0 \u00a0|\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #373\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aJordan Bowman<br \/>\n\u539f\u6807\u9898\uff1a\u300aThe psychology of user decisions\u300b<br \/>\n\u526f\u6807\u9898\uff1a\u300a\u8bbe\u8ba1\u5e08\u5982\u4f55\u652f\u6491\u7528\u6237\u7684\u5b9e\u9645\u51b3\u7b56\u8fc7\u7a0b\uff1f\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u4eec\u603b\u662f\u559c\u6b22\u7ed9\u7528\u6237\u8d34\u6807\u7b7e\uff1a\u7528\u6237\u662f\u975e\u7406\u6027\u7684\u3001\u61d2\u60f0\u7684\u3001\u4e0d\u53ef\u9884\u6d4b\u7684\u3001\u7126\u8e81\u7684&#8230;<\/p>\n<p>\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u800c\u8a00\uff0c\u8fd9\u4e5f\u8bb8\u662f\u5bf9\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u4e0d\u662f\u673a\u5668\u3002<\/p>\n<p>\u4f46\u6709\u7814\u7a76\u8868\u660e\uff0c\u7528\u6237\u5b9e\u9645\u4e0a\u4f1a\u6839\u636e\u4e00\u7ec4\u53ef\u9884\u6d4b\u7684\u6f5c\u610f\u8bc6\u6a21\u5f0f\uff08a set of predictable subconscious patterns\uff09\u8fdb\u884c\u51b3\u7b56\u3002<\/p>\n<p>\u4e3a\u4e86\u8bbe\u8ba1\u51fa\u4ee4\u4eba\u6ee1\u610f\u7684\u6570\u5b57\u5316\u4f53\u9a8c\uff0cUX\u8bbe\u8ba1\u5e08\u9700\u8981\u610f\u8bc6\u5230\u5e76\u652f\u6491\u8fd9\u4e9b\u8ba4\u77e5\u4e60\u60ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u542f\u53d1\u6cd5\uff08Heuristics\uff09<\/strong><\/span><\/h2>\n<p>\u4eba\u7c7b\u901a\u8fc7\u5fc3\u7406\u7b56\u7565\uff08sychological tactics\uff09\u548c\u504f\u89c1\uff08biases\uff09\u5feb\u901f\u505a\u51b3\u7b56\u3002\u8fd9\u4e9b\u5feb\u901f\u7684\u51b3\u7b56\u8def\u5f84\u88ab\u79f0\u4e3a\u542f\u53d1\u6cd5\uff08heuristics\uff09\u3002\u542f\u53d1\u6cd5\u8d2f\u7a7f\u4e8e\u6211\u4eec\u6bcf\u5929\u7684\u751f\u6d3b\u4e2d\uff0c\u7279\u522b\u662f\u5728\u4f7f\u7528\u8f6f\u4ef6\u4e0a\u3002\u6211\u4eec\u5e76\u975e\u56e0\u4e3a\u61d2\u60f0\u6216\u601d\u7ef4\u6df7\u4e71\u624d\u9075\u5faa\u8fd9\u4e9b\u6a21\u5f0f\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u7528\u6237\uff0c\u542f\u53d1\u6cd5\u662f\u975e\u5e38\u5408\u7406\u7684\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ul>\n<li>\u5728\u6570\u5b57\u4e16\u754c\u91cc\uff0c\u6211\u4eec\u5f88\u5c11\u56e0\u72af\u9519\u53d7\u5230\u60e9\u7f5a\u3002\u5927\u591a\u6570\u72af\u9519\u6210\u672c\u8d8b\u8fd1\u4e8e\u96f6\u3002\u6bd4\u8d77\u5728\u6574\u4e2a\u9875\u9762\u4e2d\u67e5\u627e\uff0c\u70b9\u9519\u94fe\u63a5\uff08\u8bd5\u9519\uff09\u540e\u8fd4\u56de\u7684\u64cd\u4f5c\u6548\u7387\u4f1a\u66f4\u9ad8\u3002<\/li>\n<li>\u968f\u610f\u70b9\u51fb\u66f4\u6709\u8da3\uff0c\u56e0\u4e3a\u6211\u4eec\u6bcf\u6b21\u70b9\u51fb\u90fd\u4f1a\u4ea7\u751f\u4e00\u70b9\u591a\u5df4\u80fa\u3002<\/li>\n<li>\u7f51\u9875\u53ef\u80fd\u5f88\u590d\u6742\u3002\u6211\u4eec\u5b81\u613f\u5feb\u901f\u505a\u51b3\u5b9a\uff0c\u8ba9\u751f\u6d3b\u7ee7\u7eed\u3002\u8fd9\u5173\u4e4e\u6743\u8861\uff0c\u4e00\u4e2a\u5e73\u8861\u7684\u827a\u672f\u3002<\/li>\n<li>\u7f51\u7edc\u4e16\u754c\u4e2d\uff0c\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u63a5\u4e00\u4e2a\u5730\u5feb\u901f\u505a\u51fa\u51b3\u7b56\uff0c\u8fd9\u6bd4\u73b0\u5b9e\u4e16\u754c\u7684\u51b3\u7b56\u901f\u5ea6\u8981\u5feb\u5f97\u591a\u3002\u6240\u4ee5\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u505a\u7684\u3002<\/li>\n<\/ul>\n<p>\u6765\u8ba9\u6211\u4eec\u770b\u4e00\u4e9b\u7528\u6237\u5e38\u7528\u7684\u542f\u53d1\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u8db3\u591f\u6ee1\u610f\u7684\u51b3\u7b56\uff08Satisficing\uff09<\/strong><\/span><\/h4>\n<p>\u8db3\u591f\u6ee1\u610f\u7684\u51b3\u7b56\u662f\u201c\u6ee1\u610f\uff08satisfy\uff09\u201d\u548c\u201c\u8db3\u591f\uff08suffice\uff09\u201d\u7684\u7ec4\u5408\uff0c\u8fd9\u610f\u5473\u7740\u53ea\u8003\u8651\u4f60\u627e\u5230\u7684\u7b2c\u4e00\u4e2a\u5408\u7406\u9009\u9879\uff0c\u800c\u65e0\u9700\u8003\u8651\u6240\u6709\u7684\u53ef\u80fd\u6027\u3002\u6211\u4eec\u5bfb\u627e\u7684\u4e0d\u662f\u6b63\u786e\u7684\u7b54\u6848\uff0c\u800c\u662f\u8db3\u591f\u597d\uff08good enough\uff09\u7684\u7b54\u6848\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71730\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01-300x158.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01-1024x540.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-01-768x405.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe1\uff1a\u7528\u6237\u505a\u5feb\u901f\u7c97\u7565\u7684\u6d4f\u89c8\u3002\u5f53\u4ed6\u4eec\u9047\u5230\u4e0e\u81ea\u5df1\u76ee\u7684\u76f8\u5173\u4e1c\u897f\uff0c\u4ed6\u4eec\u4f1a\u672c\u80fd\u5730\u70b9\u51fb\u5b83\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u635f\u5931\u538c\u6076\uff08Loss Aversion\uff09<\/strong><\/span><\/h4>\n<p>\u5728\u6211\u4eec\u5fc3\u4e2d\uff0c\u5bf9\u635f\u5931\u7684\u538c\u6076\u5927\u4e8e\u5bf9\u6536\u76ca\u7684\u6b22\u559c\u3002\u540c\u7b49\u6761\u4ef6\u4e0b\uff0c\u635f\u5931\u7684\u75db\u82e6\u662f\u6536\u76ca\u5feb\u4e50\u7684\u4e24\u500d\u3002\u6bd4\u8d77\u83b7\u5f97\u6536\u76ca\uff0c\u6211\u4eec\u4f1a\u6295\u5165\u66f4\u591a\u7cbe\u529b\u548c\u627f\u62c5\u66f4\u591a\u98ce\u9669\u6765\u89c4\u907f\u635f\u5931\u3002\u8fd9\u662f\u524d\u666f\u7406\u8bba\uff08Prospect Theory\uff09\u7684\u5176\u4e2d\u4e00\u90e8\u5206\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71731\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02.png\" alt=\"\" width=\"1000\" height=\"470\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02-300x141.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02-1024x481.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02-768x361.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-02-520x245.png 520w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe2\uff1a\u7528\u6237\u4f1a\u5c3d\u6700\u5927\u52aa\u529b\u89c4\u907f\u6f5c\u5728\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u6216\u89c4\u907f\u635f\u5931\uff0c\u5c24\u5176\u662f\u4ed6\u4eec\u5df2\u7ecf\u62e5\u6709\u7684\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u53ef\u5f97\u6027\u51b3\u7b56\uff08Availability\uff09<\/strong><\/span><\/h4>\n<p>\u4eba\u4eec\u4f1a\u6839\u636e\u7b2c\u4e00\u65f6\u95f4\u60f3\u5230\u7684\u4e1c\u897f\u9a6c\u4e0a\u4e0b\u7ed3\u8bba\u3002\u90a3\u4e9b\u80fd\u8ba9\u6211\u4eec\u5f88\u5feb\u56de\u5fc6\u8d77\u6765\u7684\u4e8b\u7269\u548c\u6b63\u597d\u5c31\u5728\u773c\u524d\u7684\u4e8b\u7269\uff0c\u5bf9\u505a\u51b3\u7b56\u6709\u7740\u5f88\u5927\u7684\u5f71\u54cd\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71737\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03-300x158.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03-1024x540.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-03-768x405.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe3\uff1a\u5982\u679c\u4e00\u4e2a\u7528\u6237\u9700\u8981\u5728\u9875\u9762\u505a\u51b3\u7b56\uff0c\u5f53\u524d\u9875\u9762\u6709\u4ec0\u4e48\u5462\uff1f\u4ed6\u4eec\u80fd\u4ece\u5176\u4ed6\u9875\u9762\u5feb\u901f\u56de\u5fc6\u8d77\u4ec0\u4e48\uff1f\u4ed6\u4eec\u5728\u7b2c\u4e00\u65f6\u95f4\u6ce8\u610f\u5230\u4e86\u4ec0\u4e48\uff1f<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>4. \u51b3\u7b56\u75b2\u52b3\uff08Decision Fatigue\uff09<\/strong><\/span><\/h4>\n<p>\u505a\u5f88\u591a\u51b3\u7b56\u4f1a\u524a\u5f31\u4e00\u4e2a\u4eba\u7406\u6027\u505a\u51b3\u7b56\u7684\u80fd\u529b\u3002\u4e5f\u4f1a\u8ba9\u4eba\u7b4b\u75b2\u529b\u5c3d\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71738\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04-300x158.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04-1024x540.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-04-768x405.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe4\uff1a\u5982\u679c\u8ba9\u7528\u6237\u4e0d\u65ad\u5730\u88ab\u8feb\u505a\u51b3\u7b56\uff0c\u6700\u7ec8\u4ed6\u4eec\u4f1a\u505a\u51fa\u4e00\u4e9b\u6b21\u4f18\u51b3\u7b56\u6216\u5e72\u8106\u653e\u5f03\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>5. \u53c2\u8003\u4f9d\u8d56\uff08Reference Dependence\uff09<\/strong><\/span><\/h4>\n<p>\u4eba\u7c7b\u5e76\u975e\u5929\u751f\u5c31\u4f1a\u786e\u5b9a\u7edd\u5bf9\u4ef7\u503c\uff0c\u56e0\u6b64\u6211\u4eec\u9700\u8981\u4e24\u4e24\u5bf9\u6bd4\u6765\u8bc4\u4f30\u4ef7\u503c\u3002\u6211\u4eec\u4f1a\u4ee5\u76f8\u5bf9\uff08relative\uff09\u800c\u975e\u7edd\u5bf9\uff08absolute\uff09\u7684\u65b9\u5f0f\u505a\u51fa\u5224\u65ad\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71739\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05.png\" alt=\"\" width=\"1000\" height=\"470\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05-300x141.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05-1024x481.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05-768x361.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-05-520x245.png 520w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe5\uff1a\u5728\u754c\u9762\u4e2d\u7684\u4e00\u7cfb\u5217\u9009\u62e9\u4e2d\uff0c\u9009\u9879\u4e4b\u95f4\u7684\u5173\u7cfb\u4f1a\u51b3\u5b9a\u7528\u6237\u5982\u4f55\u64cd\u4f5c\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>6. \u73b0\u72b6\u504f\u5dee\uff08Status Quo Bias\uff09<\/strong><\/span><\/h4>\n<p>\u9664\u975e\u6709\u4ee4\u4eba\u4fe1\u670d\u7684\u6fc0\u52b1\u63aa\u65bd\uff0c\u5426\u5219\u4eba\u4eec\u66f4\u503e\u5411\u4e8e\u9ed8\u8ba4\u8bbe\u7f6e\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6211\u4eec\u503e\u5411\u4e8e\u4fdd\u6301\u73b0\u72b6\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-71735\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06.png\" alt=\"\" width=\"1100\" height=\"517\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06-300x141.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06-1024x481.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06-768x361.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-06-520x245.png 520w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe6\uff1a\u4f8b\u5982\uff0c\u8fd9\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u7528\u6237\u5f88\u5c11\u4f7f\u7528\u82b1\u54e8\u7684\u5b9a\u5236\u529f\u80fd\u6216\u8005\u6539\u53d8\u9ed8\u8ba4\u8bbe\u7f6e\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>7. \u5e0c\u514b\u5b9a\u5f8b\uff08Hick\u2019s Law\uff09<\/strong><\/span><\/h4>\n<p>\u5448\u73b0\u7684\u523a\u6fc0\u6570\u91cf\u4f1a\u5f71\u54cd\u505a\u51fa\u51b3\u7b56\u6240\u9700\u8981\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71736\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07-300x158.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07-1024x540.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-07-768x405.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe7\uff1a\u5f53\u7528\u6237\u9762\u4e34\u5f88\u591a\u9009\u62e9\u65f6\uff0c\u4e3a\u4e86\u907f\u514d\u5e0c\u514b\u5b9a\u5f8b\u5e26\u6765\u7684\u4e0d\u6109\u5feb\u4f53\u9a8c\uff0c\u7528\u6237\u4f1a\u5f88\u5306\u5fd9\u5730\u505a\u51fa\u8349\u7387\u51b3\u7b56\u3002<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8fd9\u4e9b\u5bf9\u4f60\u6709\u4ec0\u4e48\u542f\u53d1\uff1f<\/strong><\/span><\/h2>\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u8bbe\u8ba1\u5e08\uff0c\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u505a\u5462\uff1f<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u542f\u53d1\u6cd5\u7b56\u7565\uff0c\u4f18\u5316\u6211\u4eec\u7684\u6570\u5b57\u5316\u4f53\u9a8c\u3002<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u51cf\u5c11\u6bcf\u4e00\u9875\u7684\u51b3\u7b56\u6570\u91cf<\/strong><\/span><\/h4>\n<p>\u4e00\u4e2a\u6709\u7528\u7684\u7ecf\u9a8c\u662f\u770b\u770b\u6211\u4eec\u7684DPP\uff1a<span style=\"color: #3366ff;\"><strong>\u6bcf\u4e00\u9875\u7684\u51b3\u7b56\u6570\u91cf\uff08Decisions Per Page\uff09<\/strong><\/span><\/p>\n<p>\u4ece\u4f60\u8bbe\u8ba1\u7684\u754c\u9762\u4e2d\u627e\u4e00\u4e2a\u91cd\u8981\u7684\u9875\u9762\uff0c\u8ba1\u7b97\u4e00\u4e0b\u5728\u8fd9\u4e00\u9875\u53ef\u80fd\u9700\u8981\u7528\u6237\u505a\u51b3\u7b56\u7684\u6570\u91cf\u3002\u5305\u62ec\u64cd\u4f5c\uff08\u8fd9\u73a9\u610f\u603b\u9700\u8981\u7528\u6237\u505a\u51b3\u7b56\uff09\u548c\u5f15\u5bfc\u51b3\u7b56\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u6211\u6562\u6253\u8d4c\u8fd9\u4e2a\u6570\u5b57\u6bd4\u4f60\u60f3\u8c61\u7684\u8981\u9ad8\u3002<\/p>\n<p>\u5982\u679c\u6bcf\u4e00\u9875\u7684\u51b3\u7b56\u70b9\u592a\u591a\uff0c\u4f60\u5e94\u8be5\u600e\u4e48\u505a\uff1f<\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>\u628a\u51b3\u7b56\u70b9\u62c6\u89e3\u5230\u591a\u4e2a\u7f51\u9875\u91cc\u3002\u628a\u590d\u6742\u7684\u4efb\u52a1\u62c6\u89e3\u6210\u66f4\u5c0f\u7684\u6b65\u9aa4\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u9690\u85cf\u67d0\u4e9b\u9009\u9879\uff0c\u6216\u8005\u81f3\u5c11\u663e\u8457\u964d\u4f4e\u4ed6\u4eec\u7684\u89c6\u611f\u91cd\u91cf\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>\u5982\u679c\u6709\u4e9b\u51b3\u7b56\u70b9\u771f\u7684\u6ca1\u5fc5\u8981\u6216\u8005\u662f\u4ec5\u662f\u4ece\u5176\u4ed6\u7f51\u9875\u4e2d\u590d\u5236\u8fc7\u6765\u7684\u4fe1\u606f\uff0c\u8bf7\u76f4\u63a5\u5e72\u6389\u5b83\u4eec\u3002<\/strong><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71741\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08.png\" alt=\"\" width=\"1000\" height=\"532\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08-300x160.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08-1024x545.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-08-768x408.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u51cf\u5c11\u89c6\u89c9\u4fe1\u53f7<\/strong><\/span><\/h4>\n<p>\u4ece\u51cf\u5c11\u989c\u8272\u548c\u5b57\u4f53\u7684\u6570\u91cf\u5f00\u59cb\u3002\u4f7f\u7528\u591a\u4e8e4\u79cd\u4e3b\u8272\u4f1a\u5f15\u8d77\u201c\u5f69\u8679\u6548\u5e94\u201d\uff0c\u5bfc\u81f4\u7528\u6237\u8ff7\u60d1\uff0c\u7ed9\u7528\u6237\u7559\u4e0b\u4ea7\u54c1\u5f88\u4e11\u7684\u6d88\u6781\u5370\u8c61\u3002<\/p>\n<p>\u7269\u54c1\u7684\u79fb\u52a8\uff08Movement\uff09\u4f1a\u5206\u6563\u6ce8\u610f\u529b\u3002\u56e0\u6b64\u8981\u8c28\u614e\u4f7f\u7528\u52a8\u6548\uff0c\u53ea\u5728\u6709\u7279\u5b9a\u76ee\u7684\u65f6\u624d\u4f7f\u7528\u3002<\/p>\n<p>\u5efa\u7acb\u4e00\u4e2a\u8bbe\u8ba1\u4f53\u7cfb\u3002\u53ef\u4ee5\u786e\u4fdd\u5143\u7d20\u7684\u4e00\u81f4\u6027\uff0c\u540c\u65f6\u9632\u6b62\u7528\u6237\u5728\u6bcf\u4e2a\u65b0\u9875\u9762\u91cd\u590d\u5b66\u4e60\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71742\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09.png\" alt=\"\" width=\"1000\" height=\"221\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09-300x66.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09-1024x226.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-09-768x170.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u4f18\u5316\u9ed8\u8ba4\u8bbe\u7f6e<\/strong><\/span><\/h4>\n<p>\u8bf7\u6ce8\u610f\uff0c\u5f88\u591a\u4eba\u59cb\u7ec8\u4e0d\u4f1a\u4f7f\u7528\u82b1\u54e8\u7684\u5b9a\u5236\u9009\u9879\u3002\u786e\u4fdd\u4e3a\u6240\u6709\u91cd\u8981\u7684\u4efb\u52a1\u6d41\u7a0b\u63d0\u4f9b\u5e38\u89c4\u7684\u9ed8\u8ba4\u4f53\u9a8c\u3002<\/p>\n<p>\u8868\u5355\uff08Forms\uff09\u7ed9\u8bbe\u8ba1\u5e08\u63d0\u4f9b\u4e86\u5f88\u591a\u6709\u7528\u7684\u673a\u4f1a\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u5e38\u89c1\u503c\u6216\u5b9e\u9645\u60c5\u51b5\u9884\u5148\u586b\u5145\u4e00\u4e9b\u5b57\u6bb5\u3002\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u5927\u591a\u6570\u7528\u6237\u8282\u7701\u65f6\u95f4\u548c\u51b3\u7b56\u7cbe\u529b\u3002\u800c\u4e14\u8fd9\u4e9b\u4ee3\u8868\u6027\u7684\u503c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u61c2\u5f97\u5982\u4f55\u586b\u5199\u4ee5\u53ca\u9884\u671f\u7684\u54cd\u5e94\u662f\u4ec0\u4e48\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71743\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10.png\" alt=\"\" width=\"1000\" height=\"279\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10-300x84.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10-1024x286.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-10-768x214.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>4. \u4e3a\u7528\u6237\u6392\u4f18\u5148\u7ea7<\/strong><\/span><\/h4>\n<p>\u7531\u4e8e\u7528\u6237\u5f88\u96be\u81ea\u4e3b\u3001\u51c6\u786e\u5730\u8bc4\u4f30\u4f18\u5148\u7ea7\uff0c\u6211\u4eec\u9700\u8981\u7ed9\u4ed6\u4eec\u63d0\u4f9b\u4e00\u4e9b\u5e2e\u52a9\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u4e00\u77a5\u9875\u9762\u5c31\u53ef\u4ee5\u672c\u80fd\u5730\u53cd\u5c04\u51fa\u54ea\u4e9b\u6761\u76ee\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n<p>\u57fa\u4e8e\u5bf9\u7528\u6237\u7684\u4e86\u89e3\uff0c\u5982\u7528\u6237\u76ee\u6807\u3001\u4e3b\u8981\u5de5\u4f5c\u6d41\u7a0b\uff0c\u6211\u4eec\u53ef\u4ee5\u8fdb\u4e00\u6b65\u5212\u5206\u9700\u6c42\u4f18\u5148\u7ea7\u3002\u8003\u8651\u54ea\u4e9b\u662f\u5fc5\u8981\u5143\u7d20\uff08\u76f8\u5bf9\u4e8e\u201c\u53ef\u9009\u62e9\u7684\u201d\uff09\uff0c\u54ea\u4e9b\u662f\u9a71\u52a8\u5143\u7d20\u3002\u6211\u4eec\u53ef\u4ee5\u7ed9\u7528\u6237\u63d0\u4f9b\u89c6\u89c9\u7ebf\u7d22\uff0c\u6765\u521b\u5efa\u4e00\u4e2a\u6e05\u6670\u7684\u5c42\u6b21\u7ed3\u6784\u3002\u6211\u4eec\u7684\u7684\u5927\u8111\u4f1a\u6839\u636e\u5c3a\u5bf8\u3001\u989c\u8272\u3001\u56fe\u50cf\u3001\u5bf9\u6bd4\u3001\u7559\u767d\u548c\u6392\u5217\u6765\u5206\u914d\u4f18\u5148\u7ea7\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71747\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12.png\" alt=\"\" width=\"1000\" height=\"518\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12-300x155.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12-1024x531.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-12-768x398.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>5. \u8bc4\u4f30\u4f60\u7684\u5185\u5bb9<\/strong><\/span><\/h4>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u51e0\u4e4e\u6240\u6709\u7528\u6237\u90fd\u662f\u5feb\u901f\u6d4f\u89c8\uff08scan\uff09\uff0c\u800c\u4e0d\u662f\u7ec6\u81f4\u9605\u8bfb\uff08read\uff09\u3002\u4f18\u79c0\u6587\u6848\u5199\u4f5c\u7684\u7ecf\u5178\u539f\u5219\u662f\uff1a\u63cf\u8ff0\u6027\u6807\u9898\u548c\u5012\u91d1\u5b57\u5854\u7ed3\u6784\u7684\u5185\u5bb9\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u63d0\u53d6\u5185\u5bb9\u4e2d\u7684\u91cd\u8981\u4fe1\u606f\u3002<\/p>\n<p>\u4e00\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\u6848\u4f8b\u5305\u62ec\uff1a\u7f3a\u5c11\u6807\u9898\u548c\u5197\u957f\u7684\u6587\u672c\u3002\u901a\u8fc7\u9879\u76ee\u7b26\u53f7\u3001\u7c97\u4f53\u6216\u659c\u4f53\u6765\u5f3a\u8c03\u91cd\u8981\u4fe1\u606f\u3002\u8bf7\u82b1\u70b9\u65f6\u95f4\u53bb\u8bbe\u8ba1\u4f60\u7684\u5fae\u6587\u6848\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71748\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13.png\" alt=\"\" width=\"1000\" height=\"518\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13-300x155.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13-1024x531.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-13-768x398.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>6. 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href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71740\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11.png\" alt=\"\" width=\"1000\" height=\"354\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11.png 1100w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11-300x106.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11-1024x362.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/05\/uxrenyi-373-11-768x272.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6765\u4e2a\u5c0f\u7ed3<\/strong><\/span><\/h2>\n<p>\u8bf7\u8bb0\u4f4f\uff1a\u9664\u975e\u6211\u4eec\u505a\u7814\u7a76\uff0c\u5426\u5219\u6211\u4eec\u6c38\u8fdc\u4e0d\u4f1a\u771f\u6b63\u4e86\u89e3\u4e00\u4e2a\u7528\u6237\u5728\u60f3\u4ec0\u4e48\u3002\u5f53\u6709\u7591\u60d1\u65f6\uff0c\u8bf7\u6d4b\u8bd5\u4e00\u4e0b\u5f04\u6e05\u695a\u3002<\/p>\n<p>\u4e3a\u4e86\u66f4\u597d\u5b9e\u8df5\u8fd9\u4e9b\u542f\u53d1\u5f0f\u65b9\u6cd5\uff0c\u4f60\u6253\u7b97\u5bf9\u4ea7\u54c1\u505a\u54ea\u4e9b\u4e0d\u540c\u7684\u8bbe\u8ba1\u5462\uff1f<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxdesign.cc\/the-psychology-of-user-decisions-79ab2ea55924(2020.10.28)<\/span><\/em><br \/>\n<em><span style=\"color: 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