{"id":71825,"date":"2021-06-07T04:27:30","date_gmt":"2021-06-07T04:27:30","guid":{"rendered":"https:\/\/uxren.cn\/?p=71825"},"modified":"2021-06-17T11:27:03","modified_gmt":"2021-06-17T03:27:03","slug":"zhuoyueuxbeihoudeshejixinlixueheshenjingkexue","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=71825","title":{"rendered":"\u5353\u8d8aUX\u80cc\u540e\u7684\u201c\u8bbe\u8ba1\u5fc3\u7406\u5b66\u201d\u548c\u201c\u795e\u7ecf\u79d1\u5b66\u201d"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00.jpeg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-71826\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00.jpeg\" alt=\"\" width=\"1720\" height=\"900\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00.jpeg 1720w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00-300x157.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00-1024x536.jpeg 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00-768x402.jpeg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-00-1536x804.jpeg 1536w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aSimin\u00a0 \u00a0\u5ba1\u6821\uff1a\u738b\u732b\u732b\u00a0 \u00a0|\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #374\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aMiklos Philips<br \/>\n\u539f\u6807\u9898\uff1a\u300aDesign psychology and the neuroscience behind awesome UX\u300b<\/p>\n<p><span style=\"color: #999999;\">\u672c\u6587\u7531\u6211\u548c\u8c37\u6b4c\u7684\u9ad8\u7ea7\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5458Caitria O\u2019Neill\uff08\u66fe\u5c31\u804cairbnb\u548cfacebook\uff09\u5171\u540c\u5b8c\u6210\u3002\u9605\u8bfb\u672c\u6587\u9700\u8981\u7ea69\u5206\u949f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4eba\u7c7b\u7684\u5927\u8111\u662f\u61d2\u60f0\u7684\uff08lazy\uff09\u3001\u5e26\u6709\u504f\u89c1\u7684\uff08biased\uff09\u4e14\u559c\u6b22\u8d70\u6377\u5f84\u7684\uff08prone to shortcuts\uff09\u3002<\/strong><\/p>\n<p>\u5bf9\u4eba\u7c7b\u8ba4\u77e5\u7684\u4f53\u9a8c\u7814\u7a76\u53ef\u80fd\u5145\u6ee1\u4e86\u6a21\u7cca\u6027\u3001\u4e0d\u79d1\u5b66\u6027\uff0c\u4ee5\u53ca\u9519\u8bef\u7684\u5047\u8bbe\uff0c\u8fd9\u6216\u8bb8\u8981\u5f52\u548e\u4e8e\u6211\u4eec\u6240\u62e5\u6709\u7684\u61d2\u60f0\u5927\u8111\u3002<\/p>\n<p>\u4eba\u7684\u8ba4\u77e5\u662f\u590d\u6742\u7684\uff0c\u672c\u80fd\u53cd\u5e94\u548c\u77ac\u65f6\u5370\u8c61\u53d7\u5230\u8bf8\u591a\u56e0\u7d20\u7684\u7efc\u5408\u5f71\u54cd\u3002\u5f53\u95ee\u67d0\u4e2a\u4eba\u201c\u4f60\u4e3a\u4ec0\u4e48\u8981\u8fd9\u6837\u505a\uff1f\u201d\u65f6\uff0c\u5bf9\u65b9\u5f88\u6709\u53ef\u80fd\u65e0\u6cd5\u56de\u7b54\u6216\u8005\u4f60\u4f1a\u8bef\u89e3\u4ed6\u4eec\u7684\u53cd\u9988\u3002<\/p>\n<p>\u795e\u7ecf\u79d1\u5b66\uff08neuroscience\uff09\u6765\u4e86\u3002<\/p>\n<p>\u5bf9\u4e8e\u6d41\u91cf\u5de8\u5927\u7684\u4ea7\u54c1\uff0c\u770b\u4f3c\u5fae\u5c0f\u7684\u7ec6\u8282\uff08\u4f8b\u5982\u6309\u94ae\u7684\u5927\u5c0f\uff0c\u6587\u672c\u7684\u989c\u8272\uff09\u90fd\u53ef\u80fd\u5bfc\u81f4\u6570\u767e\u4e07\u7f8e\u5143\u7684\u6536\u5165\u5dee\u5f02\u3002\u56e0\u6b64\uff0c\u8bf8\u5982Facebook\u3001Google\u8fd9\u7c7b\u79d1\u6280\u5de8\u5934\u5f00\u59cb\u91c7\u7528\u57fa\u4e8e\u795e\u7ecf\u79d1\u5b66\u7684\u6280\u672f\u6765\u7814\u7a76\u4eba\u4eec\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u6211\u4eec\u5c06\u901a\u8fc7\u4ecb\u7ecd\u53cd\u5e94\u5f0f\u7684\u201c<strong>\u5feb\u601d\u8003\uff08fast thinking\uff09<\/strong>\u201d\u6765\u4e3a\u8bbe\u8ba1\u5e08\u63d0\u4f9b\u4e00\u4e9b\u53ef\u4ee5\u5229\u7528\u795e\u7ecf\u79d1\u5b66\u7684\u529b\u91cf\u6765\u521b\u9020\u51fa\u8272\u7528\u6237\u4f53\u9a8c\u7684\u6280\u5de7\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5fc3\u7406\u5b66\uff1a\u5feb\u601d\u8003\uff0c\u6162\u601d\u8003<\/strong><\/span><\/h2>\n<p><strong><span style=\"color: #3366ff;\">Design Psychology:\u00a0Fast Thinking, Slow Thinking<\/span><\/strong><\/p>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u6f5c\u610f\u8bc6\uff08subconscious\uff09\u63a8\u52a8\u4e86\u4eba\u7c7b\u7684\u8bb8\u591a\u884c\u4e3a\u3002\u5728\u9047\u5230\u4e00\u4e2a\u65b0\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u540e\u7684\u51e0\u6beb\u79d2\u5185\uff0c\u5927\u8111\u6570\u767e\u4e07\u4e2a\u795e\u7ecf\u5143\u5c31\u88ab\u6fc0\u53d1\uff0c\u5e76\u4e14\u505a\u51fa\u4e86\u65e0\u6570\u4e2a\u6f5c\u610f\u8bc6\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u6211\u6240\u5728\u7684\u4f4d\u7f6e\u662f\u201c\u6b63\u786e\u201d\u7684\u5417\uff1f \u6211\u5e94\u8be5\u4fe1\u4efb\u8fd9\u4e2a\u7f51\u7ad9\u5417\uff1f<\/p>\n<p><strong>YouTube\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u4eba\u5458Javier Bargas-Avila\u5728\u4e00\u9879\u7814\u7a76\u4e2d\u53d1\u73b0\uff0c\u4eba\u4eec\u5728\u770b\u5230\u67d0\u4e2a\u7f51\u9875\u768417-50\u6beb\u79d2\u5185\u4f1a\u5f62\u6210\u5ba1\u7f8e\u53cd\u5e94\u3002<\/strong><\/p>\n<p>\u76f8\u5bf9\u7684\uff0c\u4eba\u4eec\u7728\u773c\u4e00\u6b21\u90fd\u9700\u8981300-400\u6beb\u79d2\u3002\u5c31\u662f\u8bf4\uff0c\u4f60\u7684\u4ea7\u54c1\u53ef\u80fd\u5728\u4e00\u7728\u773c\u95f4\u5c31\u88ab\u5ba1\u89c6\u3001\u8bc4\u4ef7\u548c\u5224\u51b3\uff08sentence\uff09\u3002<\/p>\n<p>\u8fd9\u4e9b\u7b2c\u4e00\u5370\u8c61\u53ef\u80fd\u5e76\u6ca1\u6709\u6d6e\u73b0\u5728\u610f\u8bc6\u5c42\u9762\uff0c\u4f46\u786e\u5b9e\u4f1a\u5f71\u54cd\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u67d0\u4e2a\u7f51\u7ad9\u52a0\u8f7d\u7f13\u6162\uff0c\u7528\u6237\u7684\u5927\u8111\u5c06\u6b64\u9875\u9762\u89e3\u8bfb\u4e3a\u201c\u975e\u91cd\u8981\u9875\u9762\u201d\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u56e0\u6b64\u9a6c\u4e0a\u5173\u95ed\u7f51\u9875\u800c\u4e0d\u662f\u7ee7\u7eed\u7b49\u5f85\u52a0\u8f7d\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-01-1.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71828\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-01-1.jpeg\" alt=\"\" width=\"1000\" height=\"462\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-01-1.jpeg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-01-1-300x139.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-01-1-768x355.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u50cfFacebook\u8fd9\u6837\u7684\u516c\u53f8\u6295\u5165\u5927\u91cf\u8d44\u6e90\u6765\u7814\u7a76\u5143\u7d20\u7684\u52a0\u8f7d\u987a\u5e8f\u3002\u5982\u679c\u7528\u6237\u767b\u5f55\u4e86Facebook\u540e\u6ca1\u6709\u770b\u5230\u4efb\u4f55\u901a\u77e5\u63d0\u793a\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u7acb\u5373\u79bb\u5f00\u3002\u5982\u679c\u901a\u77e5\u63d0\u793a\u9996\u5148\u51fa\u73b0\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u7ee7\u7eed\u7b49\u5f85\u5185\u5bb9\u8f83\u591a\u7684\u65b0\u95fb\u63a8\u9001\u52a0\u8f7d\u3002<\/p>\n<p>\u8bfa\u8d1d\u5c14\u5956\u83b7\u5f97\u8005Daniel Kahneman\u7684\u8457\u4f5c<strong>\u300a\u5feb\u601d\u8003\u548c\u6162\u601d\u8003\u300b<\/strong>\u5c06\u4eba\u7c7b\u7684\u601d\u8003\u548c\u51b3\u7b56\u5206\u4e3a\u4e24\u4e2a\u7cfb\u7edf\uff0c\u4ee5\u5e2e\u52a9\u8bf4\u660e\u8fd9\u79cd\u5dee\u5f02\u3002<\/p>\n<ul>\n<li><strong>\u7cfb\u7edf1\uff1a\u5feb\u901f\u3001\u81ea\u52a8\u5316\u3001\u9ad8\u9891\u3001\u60c5\u7eea\u6027\u3001\u523b\u677f\u5316\u3001\u6f5c\u610f\u8bc6\u3002<\/strong><br \/>\n\u7cfb\u7edf1\u7684\u601d\u7ef4\u662f\u53cd\u5c04\u6027\u56de\u5e94\uff08reactive-responsible\uff09\uff0c\u7528\u4ee5\u5e94\u5bf9\u590d\u6742\u4f46\u672c\u80fd\u7684\u8ba4\u77e5\u60c5\u5883\uff0c\u4f8b\u5982\u5224\u65ad\u5bf9\u8c61\u4e4b\u95f4\u7684\u8ddd\u79bb\u6216\u5224\u65ad\u91c7\u53d6\u4f55\u79cd\u60c5\u611f\u53cd\u5e94\u3002 \u61d2\u60f0\u7684\u5927\u8111\u901a\u5e38\u9ed8\u8ba4\u4e3a\u7cfb\u7edf1\u601d\u7ef4\u3002<\/li>\n<li><strong>\u7cfb\u7edf2\uff1a\u7f13\u6162\u3001\u9700\u8981\u82b1\u8d39\u4e00\u5b9a\u8ba4\u77e5\u52aa\u529b\u3001\u903b\u8f91\u5316\u3001\u8ba1\u7b97\u6027\u3001\u610f\u8bc6\u5316\u3001\u4f4e\u9891\u3002<\/strong><br \/>\n\u7cfb\u7edf2\u7684\u601d\u7ef4\u662f\u5206\u6790\u6027\u7684\uff0c\u9002\u7528\u4e8e\u5e94\u5bf9\u66f4\u590d\u6742\u7684\u573a\u666f\uff0c\u4f8b\u5982\u51b3\u7b56\u91c7\u7528\u4f55\u79cd\u9002\u5f53\u7684\u793e\u4f1a\u884c\u4e3a\u6216\u6bd4\u8f83\u5177\u6709\u4e0d\u540c\u4ef7\u683c\u548c\u7279\u6027\u7684\u4e24\u79cd\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-02.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-71829\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-02.png\" alt=\"\" width=\"875\" height=\"354\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-02.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-02-300x121.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-02-768x311.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><\/p>\n<p>\u7531\u4e8e\u5927\u8111\u5e76\u4e0d\u613f\u610f\u5728\u6bcf\u6b21\u9047\u5230\u65b0\u60c5\u666f\u65f6\u90fd\u91cd\u65b0\u5904\u7406\u4fe1\u606f\u6216\u505a\u51fa\u65b0\u7684\u51b3\u5b9a\uff0c\u56e0\u6b64\u4eba\u7c7b\u7684\u8bb8\u591a\u51b3\u7b56\u90fd\u91c7\u7528\u7cfb\u7edf1\u6216\u201c\u5feb\u601d\u8003\u201d\u505a\u51fa\u3002<\/p>\n<p>\u5f53\u5feb\u901f\u51b3\u7b56\u65f6\uff0c\u5927\u8111\u4f1a\u8fc7\u5ea6\u4f9d\u8d56\u56fa\u6709\u7684\u6a21\u5f0f\u6216\u5fc3\u7406\u6a21\u578b\uff08\u4e00\u7ec4\u76f8\u4f3c\u4fe1\u606f\u548c\u53cd\u5e94\u7684\u96c6\u5408\uff09\u3002\u5f53\u4f7f\u7528\u7cfb\u7edf1\u65f6\uff0c\u7cfb\u7edf2\u5c31\u4f1a\u81ea\u52a8\u505c\u6b62\u5de5\u4f5c\u3002\u4eba\u4eec\u53ef\u80fd\u610f\u8bc6\u4e0d\u5230\u81ea\u5df1\u5927\u8111\u91cc\u53d1\u751f\u7684\u5feb\u901f\u51b3\u7b56\u8fc7\u7a0b\uff0c\u4f46\u5b83\u4f1a\u5341\u5206\u660e\u663e\u5730\u5f71\u54cd\u4eba\u4eec\u7684\u884c\u4e3a\u548c\u5bf9\u4ea7\u54c1\u7684\u8ba4\u77e5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u4e2d\u7684\u5fc3\u7406\u79d1\u5b66<\/strong><\/span><\/h2>\n<p><span style=\"color: #3366ff;\"><strong>The Science of Psychology in Design<\/strong><\/span><\/p>\n<p>\u4eba\u7c7b\u5927\u8111\u4ec5\u5360\u4eba\u4f53\u91cd\u91cf\u76842%\uff0c\u4f46\u5374\u6d88\u8017\u4e86\u4f53\u518525%\u7684\u6c27\u6c14\u3002\u5927\u8111\u7684\u61d2\u60f0\u662f\u5728\u8fdb\u5316\u8fc7\u7a0b\u4e2d\u88ab\u52a8\u5f62\u6210\u7684\u5e78\u5b58\u673a\u5236\uff0c\u5b83\u4f7f\u5f97\u4eba\u7c7b\u5728\u9762\u4e34\u60c5\u5883\u5904\u7406\u65f6\u53ef\u4ee5\u4f7f\u7528\u6a21\u5f0f\u8bc6\u522b\u548c\u5feb\u6377\u601d\u8003\u6765\u51cf\u5c11\u8ba4\u77e5\u8d44\u6e90\u7684\u4f7f\u7528\u3002\u5927\u8111\u5bf9\u4e8b\u7269\u8fdb\u884c\u8bc6\u522b\u540e\u6807\u7b7e\u5316\uff0c\u4e4b\u540e\u5c31\u5ffd\u7565\u5b83\u4eec\uff0c\u76f4\u5230\u6709\u5173\u8054\u7684\u60c5\u5883\u518d\u6b21\u51fa\u73b0\u3002<\/p>\n<p>\u5927\u8111\u5bf9\u6a21\u5f0f\u5316\u7684\u504f\u7231\u548c\u5077\u61d2\u7684\u51b3\u7b56\u65b9\u5f0f\u4f7f\u4eba\u7c7b\u66f4\u5bb9\u6613\u751f\u5b58\u4e0b\u6765\uff0c\u4f46\u662f\u8fd9\u5374\u4ee4UX\u8bbe\u8ba1\u66f4\u52a0\u56f0\u96be\u3002\u5982\u4f55\u53bb\u7814\u7a76\u90a3\u4e9b\u751a\u81f3\u65e0\u6cd5\u88ab\u611f\u77e5\u7684\u5bf9\u8c61\u5462\uff1f<\/p>\n<p>\u76ee\u524d\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u4e2d\u5df2\u7ecf\u5f15\u5165\u4e00\u4e9b\u795e\u7ecf\u79d1\u5b66\u6280\u672f\uff0c\u5e2e\u52a9\u7814\u7a76\u4eba\u5458\u53d1\u73b0\u90a3\u4e9b\u6fc0\u53d1\u201c\u5feb\u601d\u8003\u201d\u7684\u4e8b\u7269\u3002<\/p>\n<ul>\n<li>\u901a\u8fc7\u773c\u52a8\u4eea\u6765\u7814\u7a76\u6ce8\u610f\u529b\uff08Attention\uff09\u548c\u77e5\u89c9\uff08perception\uff09\uff1b<\/li>\n<li>\u901a\u8fc7\u76ae\u80a4\u4f20\u611f\u5668\u6216\u9762\u90e8\u5206\u6790\u6765\u7814\u7a76\u60c5\u7eea\u53cd\u5e94\uff08Emotional response\uff09\u4e0e\u5524\u9192\uff08arousal\uff09\uff1b<\/li>\n<li>\u901a\u8fc7\u8111\u7535\u8bbe\u5907\u53ef\u4ee5\u6d4b\u91cf\u5927\u8111\u4e2d\u7684\u7535\u53cd\u5e94\uff08Electrical response\uff09\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-03.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71830\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-03.jpeg\" alt=\"\" width=\"1000\" height=\"535\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-03.jpeg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-03-300x160.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-03-768x411.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u8111\u7535\u8bbe\u5907\uff08EEG\uff09\u53ef\u4ee5\u68c0\u6d4b\u5230\u5927\u8111\u4e2d\u7684\u8111\u7535\u6ce2\u6d3b\u52a8\u3002<\/span><\/em><\/p>\n<p>\u5bf9\u4e8e\u8bbe\u8ba1\u8005\u6765\u8bf4\uff0c\u8981\u60f3\u6293\u4f4f\u67d0\u4eba\u7684\u5174\u8da3\uff0c\u5e76\u5728\u5c11\u4e8e\u4e00\u7728\u773c\u7684\u5de5\u592b\u91cc\u4f20\u8fbe\u91cd\u8981\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u8fd9\u4f3c\u4e4e\u662f\u4e00\u9879\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1\u3002 \u5e78\u8fd0\u7684\u662f\uff0c\u795e\u7ecf\u79d1\u5b66\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bca\u65ad\u95ee\u9898\uff0c\u4e5f\u53ef\u4ee5\u627e\u51fa\u901a\u7528\u7684\u89e3\u51b3\u65b9\u6848\u548c\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u795e\u7ecf\u79d1\u5b66\u5728\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u4e2d\u5f97\u5230\u7684\u4e00\u4e9b\u7ecf\u9a8c\u603b\u7ed3\uff0c\u4f9b\u8bbe\u8ba1\u5e08\u5728\u8bbe\u8ba1\u6570\u5b57\u4ea7\u54c1\u65f6\u501f\u9274\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7#1\uff1a\u63d0\u9ad8\u53ef\u8bc6\u522b\u6027<\/strong><\/span><\/h4>\n<p><strong><span style=\"color: #3366ff;\">Make It Easy to Identify<\/span><\/strong><\/p>\n<p>\u6bcf\u4e2a\u4eba\u90fd\u5e26\u7740\u201c\u5b83\u5e94\u8be5\u957f\u8fd9\u6837\u201d\u7684\u671f\u5f85\u8fdb\u5165\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u3002\u8ba9\u5916\u89c2\u6837\u5f0f\u8d34\u5408\u7528\u6237\u671f\u5f85\u4e2d\u7684\u6837\u5b50\uff0c\u5c31\u53ef\u4ee5\u5e2e\u52a9\u8bbe\u8ba1\u5e08\u4ece\u77ac\u65f6\u6f5c\u610f\u8bc6\u4e0b\u7684\u51b3\u7b56\u4e2d\uff08instant subconscious decision making\uff09\u83b7\u76ca\u3002<\/p>\n<p>\u7528\u6237\u8fdb\u5165\u4f60\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u90fd\u4f1a\u60f3\u77e5\u9053\uff1aa\uff09\u8fd9\u91cc\u662f\u5426\u6709\u4ed6\u4eec\u60f3\u627e\u7684\u5185\u5bb9\uff1f b\uff09\u8fd9\u4e9b\u5185\u5bb9\u7684\u8d28\u91cf\u9ad8\u5417\uff1f<\/p>\n<p>\u8ba9\u8bbe\u8ba1\u4fdd\u6301\u7b80\u6d01\uff0c\u628a\u54c1\u724c\u3001\u670d\u52a1\u548c\u4ea7\u54c1\u90fd\u5728\u5bb9\u6613\u67e5\u770b\u7684\u6838\u5fc3\u4f4d\u7f6e\uff0c\u80fd\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u7684\u5b9a\u4f4d\u81ea\u5df1\u7684\u9700\u6c42\u3002<\/p>\n<p>\u5c06\u4e00\u4e9b\u4fe1\u606f\u653e\u5728\u91cd\u8981\u7684\u4f4d\u7f6e\uff0c\u5c31\u610f\u5473\u7740\u8981\u5c06\u5176\u4ed6\u4fe1\u606f\u653e\u5728\u4e0d\u91cd\u8981\u7684\u4f4d\u7f6e\u3002\u56e0\u6b64\uff0c\u6574\u7406\u4fe1\u606f\u7ed3\u6784\uff08Decluttering\uff09\u548c\u91cd\u6784\u8bbe\u8ba1\u5143\u7d20\u4e00\u6837\u91cd\u8981\u3002<\/p>\n<p>\u73b0\u5728\u5404\u5927\u79d1\u6280\u516c\u53f8\u90fd\u503e\u5411\u4e8e\u8bbe\u8ba1\u66f4\u52a0\u7b80\u6d01\uff08simpler\uff09\u3001\u5bbd\u677e\uff08less crowded\uff09\u7684\u754c\u9762\u3002\u56e0\u4e3a\u6781\u7b80\u7684\u8bbe\u8ba1\u8f83\u4e4b\u590d\u6742\u8bbe\u8ba1\u800c\u8a00\uff0c\u7528\u6237\u66f4\u5bb9\u6613\u5b8c\u6210\u4efb\u52a1\uff0c\u4e14\u6e05\u6670\u3001\u660e\u786e\u7684\u89c6\u89c9\u4f53\u9a8c\u4e5f\u4f1a\u5f71\u54cd\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n<p>\u79d1\u5b66\u8bc1\u660e\uff0c\u7b80\u5355\u3001\u6574\u6d01\u7684\u89c6\u89c9\u8bbe\u8ba1\u6548\u679c\u66f4\u597d\u3002\u61d2\u60f0\u7684\u5927\u8111\u53ef\u4ee5\u5feb\u901f\u6293\u4f4f\u91cd\u70b9\u5e76\u5206\u6790\u8be5\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-04.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71831\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-04.jpeg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-04.jpeg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-04-300x127.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-04-768x324.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u566a\u97f3\uff08Noise\uff09 vs \u5e73\u9759\uff08calm.\uff09\u3002 Google\u5bf9\u7f51\u7ad9\u5e03\u5c40\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u5f15\u5bfc\u5c06\u7528\u6237\u7684\u6ce8\u610f\u529b\u653e\u5728logo\u4e0a\uff0c\u5e76\u5438\u5f15\u4ed6\u4eec\u70b9\u51fb\u641c\u7d22\u6846\u3002<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7\uff032\uff1a\u9884\u6d4b\u5373\u5c06\u53d1\u751f\u7684\u4e8b\u60c5<\/strong><\/span><\/h4>\n<p><strong><span style=\"color: #3366ff;\">Indicate What\u2019s Coming<\/span><\/strong><\/p>\n<p>\u542f\u52a8\u6548\u5e94\uff08Priming\uff09\uff0c\u6216\u8005\u4e3a\u7528\u6237\u5373\u5c06\u9762\u5bf9\u7684\u4fe1\u606f\u6216\u4ea4\u4e92\u63d0\u524d\u505a\u597d\u51c6\u5907\uff0c\u53ef\u4ee5\u6709\u6548\u7684\u63d0\u9ad8\u7528\u6237\u63a5\u4e0b\u6765\u7406\u89e3\u65b0\u4fe1\u606f\u5e76\u505a\u51fa\u53cd\u9988\u7684\u80fd\u529b\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u5143\u7d20\uff0c\u8bf8\u5982UI\u3001\u67d0\u79cd\u4ea4\u4e92\u6216\u8005\u65f6\u95f4\u7ebf\u4ee4\u7528\u6237\u5bf9\u63a5\u4e0b\u6765\u7684\u5185\u5bb9\u6709\u6240\u671f\u5f85\u3002<\/p>\n<p>\u4f8b\u5982\uff0cYelp\u4f7f\u7528\u5355\u72ec\u7684\u4e00\u9875\u6765\u63d0\u9192\u7528\u6237\u4ed6\u4eec\u5c06\u8981\u79bb\u5f00Yelp\u53bb\u8bbf\u95ee\u7b2c\u4e09\u65b9\u7ad9\u70b9\u3002\u9875\u9762\u4e2d\u7684\u4e0a\u4e0b\u6587\u4fe1\u606f\u6709\u52a9\u4e8e\u63d0\u793a\u7528\u6237\u671f\u5f85\u65b0\u7684\u8bbe\u8ba1\u548c\u5185\u5bb9\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71832\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-05.png\" alt=\"\" width=\"1000\" height=\"426\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-05.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-05-300x128.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-05-768x327.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u542f\u52a8\u6548\u5e94\u662f\u4e00\u628a\u53cc\u5203\u5251\u3002\u90a3\u4e9b\u4f60\u672c\u6765\u6ca1\u60f3\u4f20\u8fbe\u7684\u4fe1\u606f\u53ef\u80fd\u4e5f\u4f1a\u5f71\u54cd\u51b3\u7b56\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u6444\u5f71\u516c\u53f8\u53ea\u5c55\u793a\u5a74\u513f\u7167\u7247\uff0c\u53ef\u80fd\u6709\u4eba\u4f1a\u8bef\u4ee5\u4e3a\u4f60\u7684\u516c\u53f8\u53ea\u4e3a\u5a74\u513f\u63d0\u4f9b\u670d\u52a1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7\uff033\uff1a\u4e3a\u61d2\u60f0\u7684\u8bfb\u8005\u6392\u7248<\/strong><\/span><\/h4>\n<p><span style=\"color: #3366ff;\"><strong>Organize for Lazy Readers<\/strong><\/span><\/p>\n<p>\u773c\u52a8\u7814\u7a76\uff08Eye-tracking studies\uff09\u53ef\u4ee5\u5728\u7528\u6237\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u65f6\u8ffd\u8e2a\u5176\u773c\u7403\u8fd0\u52a8\u7684\u8f68\u8ff9\uff0c\u540c\u65f6\u8fd8\u80fd\u901a\u8fc7\u8bb0\u5f55\u7528\u6237\u89c6\u7ebf\u5728\u4e0d\u540c\u533a\u57df\u505c\u7559\u7684\u65f6\u957f\u751f\u6210\u89c6\u89c9\u5173\u6ce8\u70ed\u529b\u56fe\uff08heat maps\uff09\uff0c\u4e5f\u53ef\u4ee5\u5f62\u6210\u6ce8\u610f\u529b\u5728\u9875\u9762\u95f4\u8df3\u8dc3\u8f6c\u79fb\u7684\u89c6\u7ebf\u8f68\u8ff9\u56fe\u3002<\/p>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u8de8\u8d8a\u884c\u4e1a\u4ee5\u53ca\u5e94\u7528\u7a0b\u5e8f\u4e0a\u7c7b\u578b\uff0c\u5927\u8111\u901a\u5e38\u4f1a\u4ee5F\u6a21\u5f0f\uff08\u6216E\u6a21\u5f0f\uff09\u6d4f\u89c8\u5176\u754c\u9762\u4e0a\u5448\u73b0\u7684\u4fe1\u606f\u3002\u5373\u7528\u6237\u4f1a\u5148\u770b\u9876\u90e8\u7684\u76f8\u5173\u4fe1\u606f\u6216\u56fe\u6807\uff0c\u7136\u540e\u770b\u4e2d\u95f4\u7684\uff0c\u6700\u540e\u770b\u9875\u9762\u5e95\u90e8\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-06.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71833\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-06.jpeg\" alt=\"\" width=\"1000\" height=\"535\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-06.jpeg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-06-300x160.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-06-768x411.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u5982\u679c\u8bbe\u8ba1\u6253\u7834\u4e86\u89c6\u89c9\u6d4f\u89c8\u7684F\u6a21\u5f0f\uff08\u4f8b\u5982\uff0c\u5728\u53f3\u4e0b\u89d2\u653e\u7f6e\u91cd\u8981\u4fe1\u606f\uff09\uff0c\u5c06\u4f7f\u4fe1\u606f\u67e5\u627e\u8d77\u6765\u66f4\u52a0\u56f0\u96be\u3002<\/em><\/span><\/p>\n<p>\u773c\u52a8\u8ffd\u8e2a\u70ed\u529b\u56fe\u5c55\u793a\u4e86\u53c2\u8bd5\u8005\u5173\u6ce8\u9875\u9762\u5404\u90e8\u5206\u7684\u65f6\u957f\u3002\u7528\u6237\u6ce8\u610f\u529b\u5206\u914d\u968fF\u6a21\u5f0f\u53d8\u5316\uff0c\u89c6\u7ebf\u8d8a\u5f80\u4e0b\u65f6\uff0c\u6ce8\u610f\u529b\u5206\u914d\u7684\u65f6\u95f4\u4f1a\u8d8a\u5c11\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3.1 \u9a6f\u670d\u4f60\u7684\u6587\u5b57<\/strong><\/span><\/p>\n<p>\u63f4\u5f15Nielsen Norman45,237\u4efd\u9875\u9762\u6d4f\u89c8\u6837\u672c\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u4eba\u4eec\u53ea\u9605\u8bfb\u9875\u9762\u4e0a20\uff05\u7684\u6587\u5b57\u3002\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5728\u6587\u5b57\u5185\u5bb9\u66f4\u591a\u7684\u7f51\u9875\u4e0a\uff0c\u6bcf\u589e\u52a0100\u4e2a\u5b57\u4eba\u4eec\u53ea\u4f1a\u591a\u82b1\u5927\u7ea64\u79d2\u7684\u65f6\u95f4\u53bb\u9605\u8bfb\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u4eba\u4eec\u5728\u9605\u8bfb\u65f6\u5e76\u4e0d\u662f\u9010\u5b57\u9010\u53e5\u7684\u770b \uff0c\u56e0\u6b64 Nielsen Norman\u603b\u7ed3\u51fa\u4e86\u4ee5\u4e0b\u5173\u4e8e\u5feb\u901f\u6d4f\u89c8\u6587\u672c\u7684\u6307\u5357\u3002<\/p>\n<ul>\n<li>\u7a81\u51fa\u5173\u952e\u5b57<\/li>\n<li>\u6709\u610f\u4e49\u526f\u6807\u9898<\/li>\n<li>\u91c7\u7528\u6709\u9879\u76ee\u7b26\u53f7\u7684\u5217\u8868\u5c55\u793a<\/li>\n<li>\u6bcf\u6bb5\u8868\u8fbe\u4e00\u4e2a\u60f3\u6cd5<\/li>\n<li>\u91c7\u7528\u5012\u91d1\u5b57\u5854\u7684\u98ce\u683c\uff0c\u6587\u59cb\u4e8e\u7ed3\u8bba<\/li>\n<li>\u5728\u4f20\u7edf\u5199\u4f5c\u8868\u8fbe\u7684\u57fa\u7840\u4e0a\uff0c\u5c06\u5b57\u6570\u51cf\u534a\uff08\u6216\u66f4\u5c11\uff09<\/li>\n<\/ul>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-07.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71834\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-07.png\" alt=\"\" width=\"1000\" height=\"624\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-07.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-07-300x187.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-07-768x479.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u8fd9\u4e2a\u7f51\u7ad9\u4e0a\u7684\u5927\u6bb5\u6587\u5b57\u8ba9\u4eba\u96be\u4ee5\u6d88\u5316\u3002\uff08\u770b\u5230\u5b83\uff09\u4eba\u4eec\u53ef\u80fd\u4f1a\u7acb\u5373\u9000\u51fa\u800c\u4e0d\u662f\u7ee7\u7eed\u9605\u8bfb\u3002\u6587\u672c\u5f62\u5f0f\u8fc7\u4e8e\u7edf\u4e00\uff0c\u6ca1\u6709\u4f7f\u7528\u52a0\u7c97\u5b57\u4f53\u6216\u9879\u76ee\u7b26\u53f7\u5e2e\u52a9\u8df3\u8bfb\u3002\u6bcf\u4e2a\u5c0f\u8282\u7684\u6807\u9898\u4e5f\u662f\u76f8\u4f3c\u7684\uff0c\u4e0d\u901a\u8bfb\u5c31\u5f88\u96be\u51c6\u786e\u7406\u89e3\u5b83\u7684\u610f\u601d\u3002<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3.2 \u4f7f\u7528\u6d41\u884c\u7684\u914d\u8272\u548c\u5bf9\u6bd4<\/strong><\/span><\/p>\n<p>\u6587\u672c\u7684\u7ec4\u7ec7\u548c\u6392\u7248\u5e76\u4e0d\u662f\u8bbe\u8ba1\u4e2d\u552f\u4e00\u7684\u91cd\u8981\u56e0\u7d20\u3002\u8272\u5f69\u7406\u8bba\u3001\u8272\u91cd\u548c\u5bf9\u6bd4\u5ea6\u4e5f\u53ef\u7528\u4e8e\u5f15\u5bfc\u7528\u6237\u6ce8\u610f\u3002<\/p>\n<p>NASA\u7684\u5ea7\u8231\u8bbe\u8ba1\u56e2\u961f\u7528\u4eae\u5ea6\uff08\u6216\u8bbe\u8ba1\u7684\u4eae\u5ea6\u611f\u77e5\uff09\u6765\u5e2e\u52a9\u98de\u884c\u5458\u7ba1\u7406\u5728\u4fe1\u606f\u7a7a\u95f4\u91cc\u7ade\u4e89\u6fc0\u70c8\u7684\u6ce8\u610f\u529b\u3002\u5ea7\u8231\u8bbe\u8ba1\u56e2\u961f\u4f7f\u7528\u989c\u8272\u548c\u5bf9\u6bd4\u5ea6\u6765\u4f7f\u6700\u91cd\u8981\u7684\u5143\u7d20\u83b7\u5f97\u7a81\u51fa\u7684\u89c6\u89c9\u6548\u679c\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-08.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71835\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-08.jpeg\" alt=\"\" width=\"1000\" height=\"517\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-08.jpeg 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-08-300x155.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-08-768x397.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u4eae\u5ea6\u548c\u5bf9\u6bd4\u5ea6\u53ef\u4ee5\u8fd0\u7528\u5728\u6574\u4e2a\u4ea7\u54c1\u4e2d\uff0c\u4f46\u4f1a\u66f4\u9891\u7e41\u4f7f\u7528\u5728\u6309\u94ae\u6216\u884c\u4e3a\u53ec\u5524\uff08call-to-action\uff09\u7684\u8bbe\u8ba1\u4e2d\u4ee5\u7a81\u51fa\u6216\u6de1\u5316\u67d0\u4e9b\u4fe1\u606f\u3002\u4ee5\u4e0b\u9762\u4e00\u7cfb\u5217\u7ea2\u8272\u6309\u94ae\u4e3a\u4f8b\uff0c\u5c3d\u7ba1\u5de6\u4e0a\u89d2\u6309\u94ae\u989c\u8272\u7684\u9971\u548c\u5ea6\u6700\u9ad8\uff0c\u4f46\u5b83\u7ed9\u4eba\u7684 \u201c\u611f\u89c9\u201d\u5374\u662f\u6700\u4eae\u7684\u6309\u94ae\uff0c\u539f\u56e0\u5c31\u5728\u4e8e\u5176\u5b57\u7b26\u989c\u8272\u4e0e\u6309\u94ae\u989c\u8272\u7684\u5bf9\u6bd4\u5ea6\u4e5f\u662f\u6700\u9ad8\u7684\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-09.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71836\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-09.png\" alt=\"\" width=\"1000\" height=\"424\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-09.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-09-300x127.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-09-768x326.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u4eae\u5ea6\u548c\u5bf9\u6bd4\u5ea6\u53ea\u662f\u7b2c\u4e00\u6b65\u3002\u6839\u636e\u8272\u5f69\u7406\u8bba\uff0c\u901a\u8fc7\u4f7f\u752860\uff05\u7684\u4e3b\u8272\uff0c30\uff05\u7684\u6b21\u8981\u8272\u548c10\uff05\u7684\u4eae\u70b9\u8272\uff08accent\uff09\u6765\u5e73\u8861\u4ea7\u54c1\u7684\u6574\u4f53\u989c\u8272\u4f7f\u7528\u3002\u8fd9\u4e2a\u6bd4\u4f8b\u662f\u6709\u89c6\u89c9\u795e\u7ecf\u79d1\u5b66\u7684\u7814\u7a76\u652f\u6491\u7684\uff0c\u4f7f\u7528\u6bd4\u4f8b\u6700\u5c11\u7684\u4eae\u70b9\u8272\u6700\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-10.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71837\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-10.png\" alt=\"\" width=\"1000\" height=\"495\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-10.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-10-300x148.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-10-768x380.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u660e\u4eae\u7684\u989c\u8272\u5438\u5f15\u773c\u7403\uff0c\u76f8\u5bf9\u67d4\u548c\u3001\u5b81\u9759\u7684\u989c\u8272\u5219\u53ef\u63d0\u793a\u7528\u6237\u4fe1\u606f\u7684\u6b21\u4f18\u5148\u7ea7\u3002\u4f8b\u5982\uff0c\u5927\u591a\u6570\u7f51\u7ad9\u4f1a\u5728\u9875\u811a\u533a\u57df\u4f7f\u7528\u4e2d\u6027\u989c\u8272\uff0c\u7528\u4e8e\u4e0e\u9875\u9762\u4e0a\u7684\u5176\u4ed6\u4fe1\u606f\u76f8\u4e92\u9694\u79bb\u3002<\/p>\n<p>\u8bbe\u8ba1\u5e08\u901a\u8fc7\u5f31\u5316\u5176\u4ed6\u529f\u80fd\u548c\u4fe1\u606f\u5e2e\u52a9\u7528\u6237\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5230\u6700\u91cd\u8981\u7684\u4ea4\u4e92\u548c\u4fe1\u606f\u4e0a\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-11.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-71827\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-11.png\" alt=\"\" width=\"1000\" height=\"702\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-11.png 875w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-11-300x211.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/06\/uxrenyi-374-11-768x539.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em><span style=\"color: #999999;\">\u5927\u591a\u6570\u7f51\u7ad9\u5728\u9875\u9762\u5e95\u90e8\u4f7f\u7528\u67d4\u548c\u3001\u5b81\u9759\u7684\u989c\u8272\u5c55\u793a\u5bfc\u822a\u6216\u53c2\u8003\u8d44\u6599\u3002\u5728\u9875\u9762\u4e2d\u5fc3\u4f7f\u7528\u660e\u4eae\u989c\u8272\u8868\u660e\u5b83\u4eec\u662f\u9700\u8981\u7528\u6237\u5173\u6ce8\u7684\u6700\u91cd\u8981\u4fe1\u606f\u3002<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7\uff034\uff1a\u76f4\u89c9\u6d4b\u8bd5<\/strong><\/span><\/h4>\n<p><span style=\"color: #3366ff;\"><strong>Gut Check<\/strong><\/span><\/p>\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u4f60\u4e0d\u9700\u8981\u82b1\u8d39\u6570\u5343\u7f8e\u5143\u7684\u773c\u7403\u8ffd\u8e2a\u8f6f\u4ef6\u6216\u8111\u7535\u8bbe\u5907\u6765\u5224\u65ad\u4e00\u4e2a\u8bbe\u8ba1\u662f\u5426\u6709\u6548\u3002<\/p>\n<p><strong>5\u79d2\u6d4b\u8bd5\uff085-second tests\uff09\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5224\u65ad\u4f60\u7684\u8bbe\u8ba1\u662f\u5426\u53ef\u4ee5\u7acb\u5373\u88ab\u7406\u89e3\u3002<\/strong><\/p>\n<p>\u5728\u4e00\u4e2a5\u79d2\u6d4b\u8bd5\u4e2d\uff0c\u53c2\u8bd5\u8005\u75285\u79d2\u65f6\u95f4\u6d4f\u89c8\u4e00\u4e2a\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\uff0c\u7136\u540e\u56de\u7b54\u5173\u4e8e\u4e3b\u9898\u548c\u8bbe\u8ba1\u7684\u95ee\u9898\u3002\u7531\u4e8e\u65e0\u6cd5\u56de\u770b\u754c\u9762\uff0c\u53ef\u4ee5\u4e86\u89e3\u53c2\u8bd5\u8005\u5bf9\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u76f4\u89c2\u201c\u5370\u8c61\u201d\uff1a\u53c2\u4e0e\u8005\u662f\u5982\u4f55\u7406\u89e3\u4ea7\u54c1\u5b9a\u4f4d\u548c\u529f\u80fd\u7684\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5e0c\u671b\u5bf9\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u505a\u4e9b\u4ec0\u4e48\uff0c\u6216\u8005\u4ed6\u4eec\u5c06\u5728\u54ea\u91cc\u5bfb\u627e\u4e0b\u4e00\u6b65\u3002<\/p>\n<p>\u4f60\u7684\u4ea7\u54c1\u53ef\u80fd\u5177\u5907\u7528\u6237\u6240\u9700\u7684\u6240\u6709\u529f\u80fd\uff0c\u4f46\u662f\u5982\u679c\u90a3\u4e2a\u61d2\u60f0\u4e14\u6709\u6a21\u5f0f\u504f\u597d\u7684\u5927\u8111\u4e0d\u80fd\u7acb\u5373\u7406\u89e3\u5b83\uff0c\u7528\u6237\u5c06\u4f1a\u79bb\u5f00\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8bbe\u8ba1\u5e08\u4e5f\u662f\u201c\u8bfb\u5fc3\u8005\u201d<\/strong><\/span><\/h2>\n<p><span style=\"color: #3366ff;\"><strong>Designers as \u201cMind Readers\u201d<\/strong><\/span><\/p>\n<p>\u5f53\u6211\u4eec\u5bf9\u8bbe\u8ba1\u5fc3\u7406\u5b66\u3001\u5927\u8111\u548c\u611f\u77e5\u89c9\u7684\u7814\u7a76\u8d8a\u591a\uff0c\u6574\u4e2a\u884c\u4e1a\u7684\u8bbe\u8ba1\u89c4\u8303\u4e5f\u4f1a\u4e0d\u65ad\u6539\u53d8\u3002\u8fde\u63a5\u5fc3\u7406\u4e0e\u8bbe\u8ba1\u7684\u6865\u6881\u662f\u6570\u636e\uff0c\u968f\u7740\u795e\u7ecf\u79d1\u5b66\u548c\u8ba4\u77e5\u7814\u7a76\u65b9\u6cd5\u7684\u6539\u8fdb\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u53ef\u7528\u7684\u6570\u636e\u7c7b\u578b\u548c\u8d28\u91cf\u4e5f\u4f1a\u968f\u4e4b\u63d0\u9ad8\u3002<\/p>\n<p>\u6210\u5c31\u5353\u8d8a\u7684\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u4e0d\u662f\u9760\u9b54\u672f\uff0c\u800c\u662f\u79d1\u5b66\uff0c\u795e\u7ecf\u79d1\u5b66\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxdesign.cc\/design-psychology-and-the-neuroscience-of-awesome-ux-971ba8df878e(2021.02.07)<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"71825\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"e16c773e01\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn 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fill=\"#9FC7FA\"><circle class=\"oval1\" cx=\"2.5\" cy=\"3\" r=\"2\" \/><circle class=\"oval2\" cx=\"7.5\" cy=\"2\" r=\"2\" \/><\/g><\/g><\/svg><span class=\"count-box\">28+<\/span>\t\t\t\t\t<\/label><\/div><\/div>\n\t<\/h1>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u7c7b\u7684\u5927\u8111\u662f\u61d2\u60f0\u7684\uff08lazy\uff09\u3001\u5e26\u6709\u504f\u89c1\u7684\uff08biased\uff09\u4e14\u559c\u6b22\u8d70\u6377\u5f84\u7684\uff08prone to shortcuts\uff09\u3002<\/p>\n","protected":false},"author":1,"featured_media":71826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[2404,2591,4308,4307,95],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/71825"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71825"}],"version-history":[{"count":11,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/71825\/revisions"}],"predecessor-version":[{"id":72061,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/71825\/revisions\/72061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/71826"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}