{"id":73510,"date":"2021-09-24T16:53:42","date_gmt":"2021-09-24T08:53:42","guid":{"rendered":"https:\/\/uxren.cn\/?p=73510"},"modified":"2021-09-29T10:42:38","modified_gmt":"2021-09-29T02:42:38","slug":"jieduquanqiujiageminganxingdexiaofeizhehuaxiang","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=73510","title":{"rendered":"\u89e3\u8bfb\u5168\u7403\u201c\u4ef7\u683c\u654f\u611f\u578b\u201d\u7684\u6d88\u8d39\u8005\u753b\u50cf"},"content":{"rendered":"<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-73511\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-scaled.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-scaled.jpg 2560w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-300x169.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-1024x576.jpg 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-768x432.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-1536x864.jpg 1536w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-00-2048x1152.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aAubry\u00a0 \u5ba1\u6821\uff1a\u738b\u732b\u732b |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #380\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aPatrick Witschi, Aparna Bharadwaj, Jean-Manuel Izaret, and Lauren Taylor\uff08@BCG\uff09<br \/>\n\u539f\u6807\u9898\uff1a\u300aUnderstanding the Global Price-Sensitive Consumer\u300b<br \/>\n\u4e2d\u6587\u6807\u9898\uff1a\u300a\u6d1e\u5bdf\u5168\u7403\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u300b<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">\u4eba\u4eec\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u8fd9\u4e2a\u4e16\u754c\u4e0a\u5145\u65a5\u7740\u201c\u8282\u4fed\u578b\u201d\u6d88\u8d39\u8005\uff0c\u96be\u9053\u4e0d\u662f\u8fd9\u6837\u5417\uff1f\u7531\u4e8e\u5168\u7403\u5927\u90e8\u5206\u7ecf\u6d4e\u4f53\u90fd\u5728\u52aa\u529b\u4ece\u65b0\u51a0\u75ab\u60c5\u7684\u5371\u673a\u4e2d\u590d\u82cf\uff0c\u4eba\u4eec\u9884\u671f\u5bb6\u5ead\u90fd\u4f1a\u6536\u7d27\u9884\u7b97\u3002\u786e\u5b9e\uff0c\u5728\u6211\u4eec\u7814\u7a76\u8fc7\u7684\u8d2b\u5bcc\u6709\u522b\u7684\u4e3b\u8981\u5e02\u573a\u4e2d\uff0c70%-90%\u7684\u6d88\u8d39\u8005\u81ea\u8ba4\u4e3a\u4ed6\u4eec\u662f\u201c<span style=\"color: #3366ff;\"><strong>\u8ffd\u6c42\u4f4e\u4ef7\u8005<\/strong><strong>\uff08value 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#333333;\">\u4e3a\u89e3\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\uff08BCG\uff09\u7684\u5ba2\u6237\u6d1e\u5bdf\u4e2d\u5fc3\u8bbf\u8c08\u4e86\u6765\u81ea\u4e16\u754c\u5404\u573040,000\u540d\u6d88\u8d39\u8005\uff0c\u4ee5\u8be6\u7ec6\u4e86\u89e3\u5728\u4e0d\u540c\u7684\u5e02\u573a\u73af\u5883\u548c\u54c1\u7c7b\u6d88\u8d39\u65f6\uff0c\u662f\u4ec0\u4e48\u56e0\u7d20\u4fc3\u4f7f\u4ed6\u4eec\u5728\u8d2d\u4e70\u65f6\uff08\u540c\u65f6\u4e5f\u5305\u62ec\u4f7f\u7528\u4ea7\u54c1\u65f6\uff09\u505a\u51fa\u9009\u62e9\u7684\u3002\u5728\u6211\u4eec\u7684\u4e3b\u8981\u53d1\u73b0\u4e2d\uff0c\u5c06\u5168\u7403\u5b9a\u4ef7\u7b56\u7565\u5efa\u7acb\u5728\u201c\u2018\u8ffd\u6c42\u4f4e\u4ef7\u2019\u662f\u5168\u7403\u6d88\u8d39\u8005\u7684\u57fa\u672c\u504f\u597d\u201d\u8fd9\u4e2a\u5047\u8bbe\u4e4b\u4e0a\uff0c\u662f\u4e00\u4e2a\u4e25\u91cd\u7684\u9519\u8bef\u3002<\/span><\/p>\n<blockquote>\n<h5><span style=\"color: #3366ff;\">\u4e3a\u4e86\u80fd\u5408\u7406\u5b9a\u4ef7\uff0c\u54c1\u724c\u9700\u8981\u66f4\u52a0\u7ec6\u81f4\u5730\u4e86\u89e3\u4e0d\u540c\u5e02\u573a\u548c\u54c1\u7c7b\u4e0b\u7684\u8d2d\u4e70\u51b3\u7b56\u662f\u5982\u4f55\u88ab\u505a\u51fa\u7684\u3002<\/span><\/h5>\n<\/blockquote>\n<p>\u5f53\u6211\u4eec\u5411\u6d88\u8d39\u8005\u8be2\u95ee\u4ed6\u4eec\u6700\u8fd1\u8d2d\u4e70\u7684\u5404\u79cd\u6d88\u8d39\u54c1\u548c\u670d\u52a1\u65f6\uff0c\u4ee4\u4eba\u51fa\u4e4e\u610f\u6599\u7684\u662f\uff0c\u53ea\u6709\u4e00\u5c0f\u90e8\u5206\u4eba\u5b9e\u9645\u4e0a\u9009\u62e9\u4e86\u4ef7\u683c\u6700\u4f4e\u7684\u5546\u54c1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u53d1\u73b0\u201c\u8ffd\u6c42\u4f4e\u4ef7\u201d\u8fd9\u79cd\u6001\u5ea6\uff0c\u548c\u6d88\u8d39\u8005\u7684\u771f\u5b9e\u8d2d\u4e70\u884c\u4e3a\u4e4b\u95f4\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u5173\u8054\uff0c\u800c\u4e14\u51e0\u4e4e\u5728\u6bcf\u4e2a\u5e02\u573a\u548c\u4eba\u53e3\u7fa4\u4f53\u4e2d\u90fd\u662f\u5982\u6b64\u3002<\/p>\n<p>\u6211\u4eec\u7684\u7814\u7a76\u8fd8\u6536\u83b7\u4e86\u5176\u4ed6\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u56e0\u5e02\u573a\u548c\u5546\u54c1\u54c1\u7c7b\u800c\u5f02\u3002<\/strong><\/li>\n<li><strong>\u5728\u65b0\u5174\u5e02\u573a\u4e2d\uff0c\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u6bd4\u4f8b\u4e0d\u4e00\u5b9a\u9ad8\u4e8e\u5bcc\u88d5\u56fd\u5bb6\u3002<br \/>\n<\/strong>\u6bd4\u5982\uff0c\u5728\u6211\u4eec\u7814\u7a76\u7684\u5927\u591a\u6570\u54c1\u7c7b\u4e2d\uff0c\u76f8\u6bd4\u5df4\u897f\u6216\u4e2d\u56fd\uff0c\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u666e\u901a\u6d88\u8d39\u8005\u66f4\u6709\u53ef\u80fd\u9009\u62e9\u6700\u4f4e\u4ef7\u5546\u54c1\u3002<\/li>\n<li><strong>\u53d1\u751f\u8d2d\u4e70\u884c\u4e3a\u7684\u73af\u5883\u662f\u4ef7\u683c\u654f\u611f\u7684\u6700\u5f3a\u9a71\u52a8\u56e0\u7d20\u4e4b\u4e00\u3002<br \/>\n<\/strong>\u6bd4\u5982\uff0c\u7f8e\u56fd\u548c\u6fb3\u5927\u5229\u4e9a\u7684\u6d88\u8d39\u8005\u5728\u8ddf\u5b69\u5b50\u4e00\u8d77\u7528\u9910\u65f6\u5c31\u4f1a\u6bd4\u4ed6\u4eec\u592b\u59bb\u5355\u72ec\u5728\u5916\u7528\u9910\u65f6\u5bf9\u4ef7\u683c\u66f4\u52a0\u654f\u611f\u3002<\/li>\n<\/ul>\n<p><span style=\"color: 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style=\"color: #3366ff;\"><strong>\u4e86\u89e3\u4ef7\u683c\u654f\u611f\u6027\u5728\u4e16\u754c\u5404\u5730\u7684\u771f\u5b9e\u60c5\u51b5<\/strong><\/span><\/h2>\n<p>\u81ea2008\u5e74\u7684\u5168\u7403\u7ecf\u6d4e\u5927\u8427\u6761\u4ee5\u6765\uff0c\u8ffd\u6c42\u4f4e\u4ef7\u7684\u6d88\u8d39\u8005\u589e\u957f\u5df2\u7ecf\u6210\u4e3a\u4e00\u4e2a\u516c\u8ba4\u7684\u73b0\u8c61\uff0c\u5f88\u5927\u4e00\u90e8\u5206\u5bb6\u5ead\u5728\u8bf8\u591a\u5546\u54c1\u7c7b\u522b\u4e2d\u9009\u62e9\u4e86\u4ef7\u4f4e\u8005\u3002\u6211\u4eec\u5728\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\u7684\u4e2d\u4f4e\u6536\u5165\u7fa4\u4f53\u4e2d\u4e5f\u53d1\u73b0\u4e86\u540c\u6837\u7684\u8d8b\u52bf\u3002<\/p>\n<p>\u5b9a\u4ef7\u7b56\u7565\u662f\u4fd8\u83b7\u8fd9\u7c7b\u6d88\u8d39\u8005\u975e\u5e38\u6709\u529b\u7684\u624b\u6bb5\uff0c\u5e76\u4e14\u5f88\u591a\u54c1\u724c\u5f97\u51fa\u4e86\u7ed3\u8bba\uff0c\u5373\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u201c\u5e02\u573a\u6700\u4f4e\u4ef7\u201d\u6765\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u4f46\u662f\u6211\u4eec\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u4e00\u4e2a\u4fbf\u5b9c\u7684\u4ef7\u683c\u5e76\u975e\u603b\u80fd\u5728\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\u4e2d\u6253\u8d25\u6240\u6709\u5176\u4ed6\u56e0\u7d20\u3002\u800c\u4e14\uff0c\u5047\u8bbe\u4e16\u754c\u5404\u5730\u7684\u3001\u4ee5\u53ca\u8eab\u5904\u67d0\u4e9b\u6536\u5165\u9636\u5c42\u548c\u4eba\u53e3\u7fa4\u4f53\u7684\u6d88\u8d39\u8005\u5bf9\u4ef7\u683c\u7684\u53cd\u5e94\u90fd\u4e00\u6837\uff0c\u4e5f\u4e0d\u7a33\u59a5\u3002<\/p>\n<p>\u5728\u4e0e\u6d88\u8d39\u8005\u7684\u8bbf\u8c08\u4e2d\uff0c\u6211\u4eec\u9488\u5bf910\u4e2a\u54c1\u7c7b\u7684\u6d88\u8d39\u54c1\u548c\u670d\u52a1\uff0c\u8be2\u95ee\u4e86\u4ed6\u4eec\u5bf9\u4f4e\u4ef7\u7684\u6001\u5ea6\u4ee5\u53ca\u4ef7\u683c\u4f1a\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u8fd9\u9879\u7814\u7a76\u4f5c\u4e3a\u6211\u4eec\u5bf9\u5168\u7403\u6d88\u8d39\u8005\u9009\u62e9\u7684\u6001\u5ea6\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u80cc\u666f\u9a71\u52a8\u56e0\u7d20\u8c03\u7814\u7684\u5176\u4e2d\u4e00\u90e8\u5206\uff0c\u6db5\u76d6\u4e86\u4ee5\u4e0b18\u4e2a\u5e02\u573a\uff1a\u6fb3\u5927\u5229\u4e9a\u3001\u5df4\u897f\u3001\u52a0\u62ff\u5927\u3001\u4e2d\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u5370\u5ea6\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u610f\u5927\u5229\u3001\u65e5\u672c\u3001\u58a8\u897f\u54e5\u3001\u5c3c\u65e5\u5229\u4e9a\u3001\u4fc4\u7f57\u65af\u3001\u6c99\u7279\u963f\u62c9\u4f2f\u3001\u5357\u975e\u3001\u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd\u3001\u82f1\u56fd\u548c\u7f8e\u56fd\u3002\u867d\u7136\u5176\u4ed6\u7684\u7814\u7a76\u66f4\u6df1\u5165\u5730\u7814\u7a76\u4e86\u4ef7\u683c\u5bf9\u8d2d\u4e70\u51b3\u7b56\u7684\u5f71\u54cd\uff0c\u4f46\u8fd9\u662f\u6211\u4eec\u7b2c\u4e00\u6b21\u6db5\u76d6\u4e0d\u540c\u7c7b\u522b\u7684\u5982\u6b64\u5e7f\u6cdb\u7684\u5e02\u573a\u3002\u867d\u7136\u5df2\u6709\u5176\u4ed6\u540c\u884c\u6df1\u5165\u7814\u7a76\u4e86\u4ef7\u683c\u5bf9\u8d2d\u4e70\u51b3\u7b56\u7684\u5f71\u54cd\u4e0a\uff0c\u4f46\u6db5\u76d6\u54c1\u7c7b\u53ca\u5e02\u573a\u5982\u6b64\u5e7f\u6cdb\u7684\u7814\u7a76\uff0c\u5c1a\u5c5e\u9996\u6b21\u3002<\/p>\n<p>\u4e3a\u8fbe\u5230\u672c\u6b21\u7814\u7a76\u7684\u76ee\u7684\uff0c\u6211\u4eec\u5bf9\u201c\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u201d\u505a\u4e86\u4e00\u4e2a\u72ed\u4e49\u4e14\u76f8\u5f53\u4e25\u683c\u7684\u5b9a\u4e49\uff1a\u5373\u5f53\u540c\u7c7b\u5546\u54c1\u7684\u4ef7\u683c\u5dee\u5f02\u5c0f\u4e8e5%\u65f6\uff0c\u4e5f\u4f1a\u9009\u62e9\u6700\u4f4e\u4ef7\u7684\u4eba\u3002\u6211\u4eec\u7b5b\u9009\u4e86\u5305\u542b\u591a\u79cd\u5546\u54c1\u53ef\u4f9b\u6311\u9009\u7684\u5e02\u573a\uff0c\u4ee5\u4fbf\u4ef7\u683c\u9636\u68af\u8db3\u591f\u4e30\u5bcc\uff0c\u5141\u8bb8\u7528\u6237\u5728\u4ef7\u683c\u76f8\u4f3c\u7684\u5546\u54c1\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u5206\u5e03\u5dee\u5f02\u5f88\u5927<\/strong><\/span><\/h2>\n<p>\u6211\u4eec\u53d1\u73b0\u4e0d\u540c\u5e02\u573a\u548c\u54c1\u7c7b\u4e2d\u7684\uff08\u6ee1\u8db3\u4e4b\u524d\u5b9a\u4e49\u7684\uff09\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u5206\u5e03\u5b58\u5728\u663e\u7740\u5dee\u5f02\uff08\u53c2\u89c1\u88681\uff09\u3002<\/p>\n<p><span style=\"color: #333333;\">\u65e5\u672c\u548c\u6cd5\u56fd\u7684\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u5360\u6bd4\u6700\u4f4e\uff0c\u800c\u5370\u5ea6\u5728\u5404\u4e2a\u54c1\u7c7b\u4e2d\u7684\u5360\u6bd4\u6700\u9ad8\u3002<\/span>\uff08\u8fd9\u4e0d\u6392\u9664\u65e5\u672c\u548c\u6cd5\u56fd\u7684\u4f4e\u6536\u5165\u6d88\u8d39\u8005\u4e0d\u662f\u5bf9\u4ef7\u683c\u9ad8\u5ea6\u654f\u611f\u7684\u53ef\u80fd\u6027\uff0c\u8fd9\u9700\u8981\u8fdb\u4e00\u6b65\u7814\u7a76\u3002\uff09<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-73560\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04.png\" alt=\"\" width=\"1000\" height=\"2382\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04.png 1080w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04-126x300.png 126w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04-430x1024.png 430w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04-768x1830.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04-645x1536.png 645w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-04-860x2048.png 860w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88681<\/em><\/span><\/p>\n<p>\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5373\u4fbf\u5982\u6b64\uff0c\u6211\u4eec\u53d1\u73b0\u56fd\u6c11\u6536\u5165\u6c34\u5e73\u548c\u504f\u597d\u6700\u4f4e\u4ef7\u683c\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u4e4b\u95f4\u51e0\u4e4e\u6ca1\u6709\u6574\u4f53\u76f8\u5173\u6027\u3002\u963f\u8054\u914b\u7684\u4eba\u5747\u6536\u5165\u7ea6\u4e3a7\u4e07\u7f8e\u5143\uff0c\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u5360\u6bd4\u662f\u7b2c\u4e8c\u9ad8\uff1b\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u4eba\u5747\u6536\u5165\u4e3a9\u4e07\u7f8e\u5143\uff0c\u5728\u8fd9\u9879\u7684\u5360\u6bd4\u5219\u4f4d\u5c45\u7b2c\u56db\u3002\u540c\u7406\uff0c\u58a8\u897f\u54e5\u7684\u6536\u5165\u6c34\u5e73\u4e2d\u7b49\uff0c\u5176\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u6bd4\u4f8b\u4e5f\u666e\u904d\u4f4e\u4e8e\u7f8e\u56fd\u548c\u6fb3\u5927\u5229\u4e9a\u3002\u56e0\u6b64\uff0c<span style=\"color: #333333;\">\u201c\u4f4e\u6536\u5165\u56fd\u5bb6\u4e2d\u4ef7\u683c\u654f\u611f\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u5fc5\u7136\u66f4\u9ad8\u201d\u7684\u5047\u8bbe\u4f3c\u4e4e\u662f\u4e0d\u6b63\u786e\u7684\u3002<\/span><\/p>\n<blockquote>\n<h5><span style=\"color: #3366ff;\">\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u56fd\u6c11\u6536\u5165\u6c34\u5e73\u4e0e\u6d88\u8d39\u8005\u7684\u4ef7\u683c\u654f\u611f\u6027\u4e4b\u95f4\u6ca1\u6709\u592a\u5927\u7684\u76f8\u5173\u6027\u3002<\/span><\/h5>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"color: #3366ff;\"><strong>\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u6bd4\u4f8b\u4e5f\u56e0\u5546\u54c1\u54c1\u7c7b\u800c\u5f02\u3002<\/strong><\/span><\/p>\n<p>\u6700\u4f4e\u7684\u4ef7\u683c\u6700\u6709\u53ef\u80fd\u5728\u6d88\u8d39\u8005\u8d2d\u7269\u4f11\u95f2\u65c5\u6e38\u65f6\u5de6\u53f3\u6447\u6446\uff0c\u8fd9\u662f\u56e0\u4e3a\u6d88\u8d39\u8005\u4e60\u60ef\u4e8e\u901a\u8fc7\u5728\u805a\u5408\u7f51\u7ad9\u4e0a\u76f4\u63a5\u6bd4\u8f83\u673a\u7968\u548c\u9152\u5e97\u7684\u4ef7\u683c\u6765\u627e\u5230\u6700\u4fbf\u5b9c\u7684\u9009\u62e9\u3002\u8bb8\u591a\u6d88\u8d39\u8005\u5bf9\u670d\u88c5\u7684\u4ef7\u683c\u4e5f\u5f88\u654f\u611f\uff0c\u4ed6\u4eec\u7ecf\u5e38\u5728\u7535\u5546\u7f51\u7ad9\u4e0a\u6bd4\u8f83\u670d\u88c5\u7684\u4ef7\u683c\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5f88\u5c11\u6709\u6d88\u8d39\u8005\u5bf9\u996e\u54c1\u8fd9\u4e00\u7c7b\u522b\u7684\u5546\u54c1\u4ef7\u683c\u654f\u611f\uff0c\u8981\u4e48\u662f\u56e0\u4e3a\u996e\u54c1\u7684\u4ef7\u683c\u5df2\u7ecf\u76f8\u5bf9\u8f83\u4f4e\uff0c\u8981\u4e48\u4ed6\u4eec\u613f\u610f\u4e3a\u65b0\u5947\u7684\u53e3\u5473\u6216\u4e3b\u6253\u7406\u5ff5\u6d88\u8d39\uff0c\u4f8b\u5982\u6709\u673a\u6216\u5065\u5eb7\u996e\u6599\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u6bd4\u4f8b\u4e5f\u56e0\u5730\u7406\u4f4d\u7f6e\u4e0d\u540c\u800c\u5f02\u3002<\/strong><\/span><\/p>\n<p>\u6bd4\u5982\uff0c\u5370\u5ea6\u6d88\u8d39\u8005\u5bf9\u9910\u5385\u6216\u5916\u5356\u7684\u4ef7\u683c\u6781\u4e3a\u654f\u611f\uff0c\u800c\u65e5\u672c\u3001\u58a8\u897f\u54e5\u3001\u52a0\u62ff\u5927\u548c\u6b27\u6d32\u5927\u90e8\u5206\u5730\u533a\u7684\u6d88\u8d39\u8005\u5219\u4e0d\u7136\u3002 \u7f8e\u56fd\u6d88\u8d39\u8005\u6bd4\u5df4\u897f\u6d88\u8d39\u8005\u66f4\u6709\u53ef\u80fd\u9009\u62e9\u4ef7\u683c\u6700\u4f4e\u7684\u62a4\u80a4\u54c1\uff1b\u5357\u975e\u4eba\u5219\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u4ef7\u683c\u6700\u4f4e\u7684\u96f6\u98df\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u201c\u8ffd\u6c42\u4f4e\u4ef7\u201d\u4e0d\u7b49\u4e8e\u4ef7\u683c\u654f\u611f<\/strong><\/span><\/h2>\n<p>\u9664\u4e86\u5370\u5ea6\uff0c\u6211\u4eec\u53d1\u73b0\u6d88\u8d39\u8005\u81ea\u79f0\u7684\u8ffd\u6c42\u4f4e\u4ef7\u4e0e\u4ed6\u4eec\u5b9e\u9645\u8d2d\u4e70\u6700\u4f4e\u4ef7\u5546\u54c1\u7684\u884c\u4e3a\u4e4b\u95f4\u6ca1\u6709\u76f4\u63a5\u8054\u7cfb\u3002\u5c3d\u7ba1\u5168\u7403\u7edd\u5927\u591a\u6570\u6d88\u8d39\u8005\u90fd\u8ba4\u4e3a\u81ea\u5df1\u8ffd\u6c42\u4f4e\u4ef7\uff0c\u4f46\u771f\u6b63\u503e\u5411\u4e8e\u8d2d\u4e70\u6700\u4f4e\u4ef7\u5546\u54c1\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u4ec5\u4e3a2%-18%\uff08\u8be5\u6bd4\u4f8b\u56e0\u5177\u4f53\u54c1\u7c7b\u548c\u5e02\u573a\u4e0d\u540c\u800c\u5f02\uff09\u3002 \uff08\u53c2\u89c1\u88682\uff09<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-73561\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05.png\" alt=\"\" width=\"1000\" height=\"2899\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05.png 1080w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05-103x300.png 103w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05-353x1024.png 353w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05-768x2226.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05-530x1536.png 530w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-05-706x2048.png 706w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88682<\/em><\/span><\/p>\n<p>\u4f8b\u5982\uff0c\u867d\u713670%\u7684\u5fb7\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\u4ed6\u4eec\u8ffd\u6c42\u4f4e\u4ef7\uff0c\u4f46\u53ea\u67093.5%\u7684\u4eba\u5728\u6700\u8fd1\u8d2d\u4e70\u996e\u6599\u3001\u96f6\u98df\u3001\u81b3\u98df\u6216\u62a4\u80a4\u4ea7\u54c1\u65f6\u7684\u6d88\u8d39\u884c\u4e3a\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u662f\u4ef7\u683c\u654f\u611f\u578b\u30026%\u7684\u5fb7\u56fd\u6d88\u8d39\u8005\u8868\u793a\u4ed6\u4eec\u5728\u4e0a\u6b21\u8d2d\u4e70\u65f6\u9009\u62e9\u4e86\u4ef7\u683c\u6700\u4f4e\u7684\u6c7d\u8f66\u3002\u867d\u7136\u8fd180%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\u81ea\u5df1\u8ffd\u6c42\u4f4e\u4ef7\uff0c\u4f46\u5728\u6211\u4eec\u7814\u7a76\u6d89\u53ca\u768410\u4e2a\u54c1\u7c7b\u4e2d\uff0c\u53ea\u6709\u4e0d\u523010%\u7684\u4eba\u6709\u610f\u9009\u62e9\u4ef7\u683c\u6700\u4f4e\u7684\u5546\u54c1\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f1a\u81ea\u76f8\u77db\u76fe\uff1f\u81ea\u79f0\u8ffd\u6c42\u4f4e\u4ef7\u7684\u6d88\u8d39\u8005\u4e5f\u4f1a\u540c\u65f6\u5173\u6ce8\u54c1\u8d28\u548c\u54c1\u724c\uff0c\u4ed6\u4eec\u4e5f\u53ef\u80fd\u4e50\u4e8e\u4eab\u53d7\u4fbf\u5229\u6216\u5bf9\u73af\u5883\u53ef\u6301\u7eed\u6027\u611f\u5174\u8da3\u3002\u5f53\u6d88\u8d39\u8005\u53ea\u662f\u7b80\u5355\u5730\u8868\u8fbe\u4ed6\u4eec\u7684\u611f\u53d7\u65f6\uff0c\u4ed6\u4eec\u5e76\u4e0d\u9700\u8981\u5728\u4efb\u4f55\u8fd9\u4e9b\u8003\u8651\u56e0\u7d20\u4e2d\u505a\u51fa\u9009\u62e9\u3002\u4f46\u5728\u5b9e\u9645\u8d2d\u4e70\u65f6\uff0c\u4ed6\u4eec\u9700\u8981\u8bc4\u4f30\u773c\u524d\u7684\u53ef\u9009\u4e4b\u9879\uff0c\u5e76\u5728\u4ef7\u683c\u548c\u5176\u4ed6\u5173\u6ce8\u7684\u56e0\u7d20\u4e4b\u95f4\u505a\u51fa\u6743\u8861\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6d88\u8d39\u573a\u666f\u7684\u5f3a\u5927\u5f71\u54cd\u529b<\/strong><\/span><\/h2>\n<p>\u90a3\u4e48\uff0c\u4ef7\u683c\u7ade\u4e89\u529b\u4ec0\u4e48\u65f6\u5019\u4f1a\u4ea7\u751f\u5f71\u54cd\u5462\uff1f\u5c3d\u7ba1\u6211\u4eec\u786e\u5b9e\u53d1\u73b0\u5e74\u9f84\u662f\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\uff0c\u4f46\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u7684\u5f71\u54cd\u5e76\u4e0d\u50cf\u4eba\u4eec\u60f3\u8c61\u4e2d\u90a3\u4e48\u5927\uff1a14%\u7684Z\u4e16\u4ee3\u53d7\u8bbf\u8005\uff0818\u81f325\u5c81\uff09\u5bf9\u4ef7\u683c\u654f\u611f\uff0c\u800c56\u5c81\u4ee5\u4e0a\u7684\u53d7\u8bbf\u8005\u4e2d\u53ea\u6709 3%\u3002\u4f46\u662f\uff0c\u4e0d\u540c\u6027\u522b\u548c\u6536\u5165\u6c34\u5e73\u95f4\u7684\u5dee\u5f02\u8981\u5c0f\u5f97\u591a\uff0c\u5c45\u4f4f\u5728\u57ce\u5e02\u548c\u519c\u6751\u7684\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n<p>\u4e00\u4e2a\u663e\u8457\u7684\u5f71\u54cd\u56e0\u5b50\u662f\u6d88\u8d39\u573a\u666f\uff0c\u6216\u8d2d\u4e70\u65f6\u7684\u60c5\u5883\u3002\u4f8b\u5982\uff0c\u8f83\u591a\u7684\u6d88\u8d39\u8005\u56de\u7b54\u65f6\u8bf4\u9053\uff0c\u4ed6\u4eec\u5728\u4e3a\u5b69\u5b50\u6216\u914d\u5076\uff08\u800c\u975e\u81ea\u5df1\uff09\u8d2d\u4e70\u670d\u88c5\u65f6\uff0c\u53ef\u80fd\u4f1a\u9009\u62e9\u4ef7\u683c\u6700\u4f4e\u7684\u5546\u54c1\u3002\u5f53\u8d2d\u4e70\u5546\u54c1\u662f\u793c\u7269\u65f6\uff0c\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u662f\u975e\u793c\u7269\u65f6\u7684\u4e24\u500d\u3002\u5546\u54c1\u7684\u4f7f\u7528\u65b9\u5f0f\u4e5f\u4f1a\u9020\u6210\u4e00\u4e9b\u5f71\u54cd\uff0c\u6bd4\u5982\u6fb3\u5927\u5229\u4e9a\u7684\u666e\u901a\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u4f11\u95f2\u800c\u975e\u4e13\u4e1a\u7528\u9014\u7684\u670d\u88c5\u65f6\u6700\u4e0d\u5173\u5fc3\u4ef7\u683c\u3002\uff08\u53c2\u89c1\u88683\uff09<\/p>\n<p>\u8fd9\u4e9b\u56de\u7b54\u8868\u660e\uff0c\u4ef7\u683c\u654f\u611f\u6027\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u6d88\u8d39\u8005\u672c\u4eba\uff0c\u8fd8\u53d6\u51b3\u4e8e\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u65f6\u6240\u5904\u7684\u573a\u666f\u3002\u5e02\u573a\u8425\u9500\u4eba\u5458\u901a\u5e38\u4e0d\u4f1a\u82b1\u8db3\u591f\u7684\u65f6\u95f4\u53bb\u4e86\u89e3\u540e\u8005\uff0c\u6d6a\u8d39\u4e86\u5b83\u5e94\u6709\u7684\u4ef7\u503c\u3002<\/p>\n<p><a href=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-73558\" src=\"https:\/\/uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06.png\" alt=\"\" width=\"1000\" height=\"2729\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06.png 1080w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06-110x300.png 110w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06-375x1024.png 375w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06-768x2096.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06-563x1536.png 563w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2021\/09\/uxrenyi-380-06-751x2048.png 751w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u88683<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5bf9\u516c\u53f8\u7684\u5f71\u54cd<\/strong><\/span><\/h2>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u6211\u4eec\u7684\u7814\u7a76\u8bc1\u5b9e\u4e86\uff0c\u867d\u7136\u6d88\u8d39\u8005\u53e3\u5934\u4e0a\u8bf4\u4ef7\u683c\u5f88\u91cd\u8981\uff0c\u4f46\u5728\u5b9e\u9645\u8d2d\u4e70\u5546\u54c1\u65f6\uff0c\u4ef7\u683c\u901a\u5e38\u4e0d\u662f\u4ed6\u4eec\u7684\u9996\u8981\u8003\u8651\u56e0\u7d20\u3002\u867d\u7136\u6709\u7ade\u4e89\u529b\u7684\u5b9a\u4ef7\u53ef\u4ee5\u8d77\u5230\u4e00\u4e9b\u4f5c\u7528\uff0c\u4f46\u6d88\u8d39\u8005\u7684\u5b9e\u9645\u884c\u4e3a\u8fd8\u8981\u89c6\u5e02\u573a\u3001\u5546\u54c1\u54c1\u7c7b\u3001\u6d88\u8d39\u573a\u666f\u6216\u5176\u4ed6\u60c5\u51b5\u800c\u5b9a\u3002<\/p>\n<p>\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u8425\u9500\u4eba\u5458\u6839\u636e\u56fd\u5bb6\u548c\u8d2d\u4e70\u60c5\u51b5\u5b9a\u5236\u5b9a\u4ef7\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u5168\u7403\u7edf\u4e00\u7684\u5b9a\u4ef7\u5f80\u5f80\u4e0d\u662f\u6700\u4f18\u89e3\uff0c\u54c1\u724c\u65b9\u9700\u8981\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5b9a\u4ef7\u4f55\u65f6\u624d\u80fd\u771f\u6b63\u5f71\u54cd\u5230\u8d2d\u4e70\u51b3\u7b56\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u4e0e\u5176\u4ed6\u56e0\u7d20\u7ed3\u5408\u8d77\u6765\u53d1\u6325\u4f5c\u7528\u3002\u4ed6\u4eec\u8fd8\u8981\u627e\u5230\u4e00\u79cd\u5408\u7406\u7684\u65b9\u5f0f\u6765\u5b9e\u8df5\u8fd9\u4e9b\u7406\u8bba\uff0c\u540c\u65f6\u907f\u514d\u5f15\u8d77\u6d88\u8d39\u8005\u7684\u53cd\u611f\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u4e00\u5bb6\u4e9a\u6d32\u7684\u5496\u5561\u8fde\u9501\u5e97\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u76f8\u6bd4\u4e0b\u5348\u4f11\u606f\u65f6\u5496\u5561\uff0c\u6d88\u8d39\u8005\u5bf9\u65e9\u4e0a\u6240\u559d\u5496\u5561\u7684\u4ef7\u683c\u654f\u611f\u6027\u66f4\u5f3a\u3002\u4f46\u662f\uff0c\u7b80\u5355\u901a\u8fc7\u4e00\u5929\u4e2d\u7684\u4e0d\u540c\u65f6\u523b\u5236\u5b9a\u4e0d\u540c\u7684\u5496\u5561\u4ef7\u683c\uff0c\u65e2\u4e0d\u516c\u5e73\u4e5f\u4e0d\u5b9e\u7528\u3002\u5496\u5561\u5e97\u5e94\u8be5\u627e\u5230\u5176\u4ed6\u65b9\u5f0f\u6765\u5438\u5f15\u987e\u5ba2\u5728\u4e0b\u5348\u591a\u6d88\u8d39\uff0c\u6bd4\u5982\u63d0\u4f9b\u7cd5\u70b9\u7b49\u8f85\u52a9\u98df\u54c1\u548c\u5496\u5561\u7ec4\u5408\u9500\u552e\u3002\u540c\u6837\uff0c\u7531\u4e8e\u6d88\u8d39\u8005\u5728\u4e0e\u513f\u7ae5\u4e00\u8d77\u7528\u9910\u65f6\u5bf9\u4ef7\u683c\u66f4\u4e3a\u654f\u611f\uff0c\u9910\u5385\u53ef\u4ee5\u8003\u8651\u5728\u6210\u4eba\u9910\u4ef7\u683c\u4e0d\u53d8\u7684\u57fa\u7840\u4e0a\uff0c\u76f8\u6bd4\u7ade\u4e89\u5bf9\u624b\uff0c\u53ef\u4ee5\u5c06\u513f\u7ae5\u9910\u7684\u4e3b\u83dc\u5b9a\u4ef7\u66f4\u4f4e\u4e00\u4e9b\u3002<\/p>\n<p>\u9762\u5bf9\u7ecf\u6d4e\u65f6\u4ee3\u7684\u65b0\u6311\u6218\uff0c\u6d88\u8d39\u8005\u5728\u8bf8\u591a\u54c1\u7c7b\u7684\u5546\u54c1\u8d2d\u4e70\u51b3\u7b56\u4e2d\u9010\u6b65\u503e\u5411\u4f4e\u4ef7\uff0c\u5b9a\u4ef7\u7b56\u7565\u5c06\u5728\u8425\u9500\u4eba\u5458\u7684\u6218\u7565\u8ba8\u8bba\u4e2d\u5360\u636e\u7a81\u51fa\u5730\u4f4d\u3002\u7136\u800c\uff0c\u6b63\u5982\u6211\u4eec\u7684\u7814\u7a76\u6210\u679c\u6240\u793a\uff0c\u54c1\u724c\u65b9\u5728\u7279\u5b9a\u5e02\u573a\u3001\u54c1\u7c7b\u548c\u73af\u5883\u4e2d\u7ec6\u81f4\u4e86\u89e3\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u52a8\u673a\u663e\u5f97\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e9b\u7814\u7a76\u7ed3\u8bba\u53ef\u80fd\u4f1a\u6210\u4e3a\u4f60\u8d62\u5f97\u5e02\u573a\u7684\u5173\u952e\uff0c\u517c\u5177\u4ef7\u683c\u7ade\u4e89\u529b\u548c\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/www.bcg.com\/publications\/2021\/consumer-price-sensitivity(2021.07.14)<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"73510\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"baeb7b003f\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg 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