{"id":73964,"date":"2022-01-18T11:21:31","date_gmt":"2022-01-18T11:21:31","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=73964"},"modified":"2022-09-06T02:13:40","modified_gmt":"2022-09-06T02:13:40","slug":"yonghudongchade6gecengcijiashuochuanshuodaibiaohuidaxingweifenxizhenxiang","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=73964","title":{"rendered":"\u7528\u6237\u6d1e\u5bdf\u76846\u4e2a\u5c42\u6b21\uff1a\u5047\u8bf4\u3001\u4f20\u8bf4\u3001\u4ee3\u8868\u3001\u56de\u7b54\u3001\u884c\u4e3a\u5206\u6790\u3001\u771f\u76f8"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-73965\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00.jpeg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00.jpeg 1400w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00-300x169.jpeg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00-1024x576.jpeg 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/01\/uxrenyi-392-00-768x432.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u738b\u96ea\u7eaf\u00a0 \u5ba1\u6821\uff1aNa Zhang |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #392\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aJeremy Piontek\uff08\u5f6d\u535a\u5de5\u4e1a\u96c6\u56e2\u8bbe\u8ba1\u7ecf\u7406\uff09<br \/>\n\u539f\u6807\u9898\uff1a\u300aA Hierarchy of UX Research Insights\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u5904\u7406\u7528\u6237\u4f53\u9a8c\u63a2\u7d22\u70b9\u65f6\uff0c\u6839\u636e\u8d28\u91cf\u548c\u53ef\u4fe1\u5ea6\u6c34\u5e73\u7684\u5dee\u5f02\uff0c\u4e3a\u7814\u7a76\u53d1\u73b0\u8d4b\u4e88\u4e0d\u540c\u7684\u6743\u91cd\uff0c\u8fd9\u6837\u505a\u4f1a\u5f88\u6709\u7528\u3002\u5bf9\u6570\u636e\u7c7b\u578b\u505a\u5206\u7c7b\u4e5f\u80fd\u52a9\u529b\u5bf9\u5b9e\u64cd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>1. \u5047\u8bf4(Assumptions)<\/strong><\/span><\/h2>\n<p>\u5047\u8bf4\u53ef\u80fd\u662f\u5f88\u5371\u9669\u7684\uff0c\u4f46\u6709\u65f6\u6211\u4eec\u53ea\u6709\u5047\u8bf4\u3002\u5047\u8bf4\u4e0d\u5e94\u88ab\u89c6\u4e3a\u7814\u7a76\u4ea7\u7269\uff0c\u4f46\u5b83\u4eec\u672c\u8d28\u4e0a\u662f\u6211\u4eec\u4ece\u90a3\u4e9b\u201c\u4e3b\u52a8\u6536\u96c6\u201d\u6216\u201c\u65e0\u610f\u542c\u5230\u201d\u7684\u4f20\u8bf4\u4e2d\u5f97\u51fa\u7684\u7ed3\u8bba\u603b\u548c\u3002\u867d\u7136\u5047\u8bf4\u6709\u65f6\u6bd4\u76f4\u89c9\u66f4\u597d\uff0c\u4f46\u5b83\u4eec\u7f3a\u4e4f\u53ef\u9760\u4e14\u53ef\u64cd\u4f5c\u7684\u7814\u7a76\u7ed3\u679c\u6240\u5fc5\u987b\u7684\u4e00\u5207\u91cd\u8981\u80cc\u666f\uff08all-important context\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>2. \u4f20\u8bf4(Anecdotes)<\/strong><\/span><\/h2>\n<p>\u4f20\u8bf4\u5c31\u662f\u4ee3\u4ee3\u76f8\u4f20\u7684\u5bb6\u5ead\u6545\u4e8b\u3002\u5b83\u4eec\u4e5f\u8bb8\u662f\u771f\u7684\uff0c\u4f46\u4e5f\u53ef\u80fd\u53ea\u662f\u5145\u65a5\u7740\u5938\u5f20\u3001\u504f\u89c1\u548c\u534e\u4e3d\u88c5\u9970\u7684\u8f76\u4e8b\u3002\u5f53\u8c08\u53ca\u4e00\u822c\u6027\u4e3b\u9898\u3001\u5b9a\u57fa\u8c03\u6216\u63a2\u8ba8\u6bd4\u8f83\u5bbd\u6cdb\u7684\u95ee\u9898\u65f6\uff0c\u4f20\u8bf4\u53ef\u80fd\u4f1a\u6709\u5e2e\u52a9\uff0c\u4f46\u5b83\u4eec\u4e0d\u80fd\u63d0\u4f9b\u53ef\u9760\u7684\u6570\u636e\u652f\u6491\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>3. \u5ba2\u6237\u4ee3\u8868\u53d1\u58f0(Advocates)<\/strong><\/span><\/h2>\n<p>\u63a5\u89e6\u9886\u57df\u4e13\u5bb6\u548c\u5ba2\u6237\u4e2d\u7684\u610f\u89c1\u9886\u8896\u53ef\u80fd\u662f\u4e0e\u4f60\u7684\u5ba2\u6237\u642d\u5efa\u6c9f\u901a\u6865\u6881\u7684\u91cd\u8981\u4e00\u6b65\u3002\u62e5\u6709\u4e00\u4e2a\u4e13\u95e8\u7684\u5ba2\u6237\u4ee3\u8868\u5c0f\u7ec4\u4e3a\u6240\u6709\u7528\u6237\u53d1\u58f0\uff0c\u8fd9\u672c\u8eab\u5c31\u662f\u4fe1\u606f\u548c\u6570\u636e\u7684\u5b9d\u8d35\u6765\u6e90\u3002\u7531\u4e8e\u8fd9\u7fa4\u5ba2\u6237\u4ee3\u8868\u901a\u8fc7\u4ed6\u4eec\u81ea\u8eab\u7ecf\u9a8c\u4ee5\u53ca\u5bf9\u7279\u5b9a\u4e3b\u9898\uff08\u6216\u5173\u6ce8\u9886\u57df\uff09\u7684\u7406\u89e3\u6765\u770b\u5f85\u8fd9\u4e2a\u4e16\u754c\uff0c\u4e0e\u4f20\u8bf4\u76f8\u6bd4\uff0c\u8fd9\u662f\u4e00\u4e2a\u663e\u8457\u7684\u8fdb\u6b65\u3002<\/p>\n<p>\u501f\u52a9\u8fd9\u6837\u4e00\u7fa4\u575a\u5b9e\u7684\u5ba2\u6237\u4ee3\u8868\u53ef\u4ee5\u4e3a\u4f60\u7684\u5de5\u4f5c\u5e26\u6765\u91cd\u8981\u7684\u6d1e\u5bdf\uff0c\u6bd4\u5982\u63d0\u4f9b<strong>\u5ba2\u6237\u65c5\u884c\u5730\u56fe\uff08customer journey maps\uff09<\/strong>\u4e4b\u7c7b\u7684\u4fe1\u606f\uff0c\u6216\u8005\u5e2e\u52a9\u586b\u8865\u6280\u672f\u548c\u6570\u636e\u89e3\u8bfb\u76f8\u5173\u7684\u77e5\u8bc6\u7a7a\u767d\u3002\u4f60\u8981\u6ce8\u610f\u5e76\u5c0a\u91cd\uff0c\u5728\u8fd9\u79cd\u73af\u5883\u4e2d\u6536\u96c6\u7684\u6570\u636e\u53ef\u80fd\u5b58\u5728\u504f\u89c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>4.<\/strong><\/span><span style=\"color: #3366ff;\"><strong>\u771f\u5b9e<\/strong><\/span><span style=\"color: #3366ff;\"><strong>\u7528\u6237\u56de\u7b54(Answers)<\/strong><\/span><\/h2>\n<p>\u5f53\u4f60\u80fd\u591f\u5411\u4f60\u7684\u5ba2\u6237\u6216\u7528\u6237\u63d0\u95ee\u65f6\uff0c\u4f60\u81f3\u5c11\u662f\u5728\u76f4\u63a5\u5411\u73b0\u5728\u6216\u66fe\u7ecf\u4f53\u9a8c\u8fc7\u4f60\u4ea7\u54c1\/\u670d\u52a1\u7684\u4eba\u542c\u53d6\u610f\u89c1\u3002\u867d\u7136\u4ed6\u4eec\u53ef\u80fd\u5728\u56de\u7b54\u4e2d\u5e26\u5165\u81ea\u5df1\u7684\u504f\u89c1\u6216\u60c5\u7eea\uff0c\u4f46\u8fd9\u4f9d\u7136\u662f\u4e00\u79cd\u76f8\u5f53\u53ef\u9760\u7684\u6570\u636e\u6765\u6e90\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7814\u7a76\u4eba\u5458\u4ecd\u9700\u8981\u8003\u8651\u8fd9\u4e9b\u504f\u5dee\uff0c\u5e76\u901a\u8fc7\u654f\u9510\u7684\u89c2\u5bdf\u80fd\u529b\u53bb\u8fc7\u6ee4\u4ed6\u4eec\u3002\u5982\u679c\u53ea\u662f\u7b80\u5355\u5730\u8bb0\u5f55\u5ba2\u6237\u56de\u7b54\uff0c\u8fd9\u6839\u672c\u4e0d\u8db3\u4ee5\u63cf\u7ed8\u9879\u76ee\u6240\u9700\u7684\u5b8c\u6574\u753b\u9762\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>5. \u5206\u6790\u5386\u53f2\u884c\u4e3a(Analytics)<\/strong><\/span><\/h2>\n<p>\u62ff\u5230\u660e\u786e\u7684\u8bb0\u5f55\u6765\u8bc1\u660e\u7528\u6237\u8fc7\u53bb\u7684\u884c\u4e3a\u53ef\u4ee5\u63d0\u5347\u7814\u7a76\u7ed3\u679c\u7684\u7cbe\u786e\u5ea6\u3002\u7136\u800c\uff0c\u5b83\u662f\u201c\u771f\u5b9e\u7528\u6237\u56de\u7b54\uff08Answers\uff09\u201d\u7684\u53e6\u4e00\u9762\u3002\u501f\u52a9\u624b\u5934\u5206\u6790\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u7528\u6237\u5728\u7279\u5b9a\u4ea4\u4e92\u8def\u5f84\u6216\u5de5\u4f5c\u6d41\u4e2d\u5b9e\u9645\u8fdb\u5c55\u7684\u5168\u771f\u89c6\u56fe\u3002<\/p>\n<p>\u901a\u8fc7\u8fd9\u4e2a\u89c6\u56fe\u4f60\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u201c\u53d1\u751f\u4e86\u4ec0\u4e48\u201d\uff0c\u4f46\u5f88\u53ef\u80fd\u7f3a\u5c11\u201c\u4e3a\u4ec0\u4e48\u53d1\u751f\u201d\u90a3\u90e8\u5206\u3002\u884c\u4e3a\u5206\u6790\u6570\u636e\u5f80\u5f80\u7f3a\u4e4f\u5f53\u65f6\u7528\u6237\u4e16\u754c\u5728\u53ef\u80fd\u6b63\u5728\u53d1\u751f\u4e8b\u4ef6\u7684<strong>\u5173\u952e\u80cc\u666f\uff08crucial context\uff09<\/strong>\u3002\u867d\u7136\u4ed6\u4eec\u4ea4\u4e92\u8def\u5f84\u7684\u5feb\u7167\u53ef\u80fd\u5f88\u6709\u5e2e\u52a9\uff0c\u4f46\u4f60\u5343\u4e07\u4e0d\u8981\u5938\u5927\u5b83\u7684\u4f18\u52bf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>6. \u771f\u76f8(Actualities)<\/strong><\/span><\/h2>\n<p>\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684\u4eb2\u8eab\u89c2\u5bdf\uff0c\u662f\u7814\u7a76\u4eba\u5458\u6700\u597d\u7684\u4f19\u4f34\u3002\u5982\u679c\u4f60\u80fd\u5728\u7528\u6237\u4e0d\u77e5\u60c5\u65f6\uff0c\u5728\u5176\u81ea\u7136\u72b6\u6001\u4e0b\u89c2\u5bdf\u548c\u8bb0\u5f55\u7528\u6237\u5982\u4f55\u4f53\u9a8c\u4ea7\u54c1\u548c\u6d41\u7a0b\uff0c\u8fd9\u51e0\u4e4e\u662f\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u91cc\u6700\u68a6\u5bd0\u4ee5\u6c42\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u5927\u591a\u6570\u7684\u89c2\u5bdf\u65b9\u5f0f\u90fd\u4e3a\u5b9e\u73b0\u8fd9\u4e2a\u7406\u60f3\u7684\u53d8\u4f53\uff0c\u4f46\u53ef\u80fd\u5728\u67d0\u4e9b\u65b9\u9762\u505a\u5f97\u8fd8\u4e0d\u591f\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u80fd\u6709\u673a\u4f1a\u89c2\u5bdf\u7528\u6237\uff0c\u4f46\u9700\u8981\u5728\u53ef\u7528\u6027\u6d4b\u8bd5\u7684\u8fc7\u7a0b\u4e2d\u8fdb\u884c\u89c2\u5bdf\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u4f60\u9700\u8981\u4f7f\u7528\u811a\u672c\uff0c\u5e76\u4e14\u5ba2\u6237\u660e\u663e\u77e5\u9053\u4f60\u6b63\u5728\u76ef\u7740TA\u3002\u4e0d\u8fc7\u4f60\u53ef\u4ee5\u901a\u8fc7\u89c2\u5bdf\u7528\u6237\u9996\u6b21\u4f53\u9a8c\u89e3\u51b3\u65b9\u6848\u65f6\u7684\u53cd\u5e94\uff0c\u4e3a\u7814\u7a76\u5e26\u6765\u66f4\u591a\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e86\u89e3\u4f60\u62e5\u6709\u7684\u6570\u636e\u7c7b\u578b\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u5b83\u4eec\u7684\u4ef7\u503c\uff0c\u8fd8\u6709\u52a9\u4e8e\u5c06\u4f60\u7684\u7cbe\u529b\u805a\u7126\u5728\u66f4\u6709\u4ef7\u503c\u7684\u76ee\u6807\u4e0a\uff0c\u4f7f\u9879\u76ee\u66f4\u52a0\u660e\u6670\u5e76\u83b7\u5f97\u4f60\u9700\u8981\u7684\u7b54\u6848\u3002<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/medium.com\/@jeremypiontek\/a-hierarchy-of-ux-research-insights-41ad8cf2f4fa(2021.10.22)<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"73964\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"2c8fb00171\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path d=\"M29.144 20.773c-.063-.13-4.227-8.67-11.44-2.59C7.63 28.795 28.94 43.256 29.143 43.394c.204-.138 21.513-14.6 11.44-25.213-7.214-6.08-11.377 2.46-11.44 2.59z\" class=\"heart\" fill=\"#AAB8C2\" \/><circle class=\"main-circ\" fill=\"#E2264D\" opacity=\"0\" cx=\"29.5\" cy=\"29.5\" r=\"1.5\" \/><g class=\"grp7\" opacity=\"0\" transform=\"translate(7 6)\"><circle class=\"oval1\" fill=\"#9CD8C3\" cx=\"2\" cy=\"6\" r=\"2\" \/><circle class=\"oval2\" fill=\"#8CE8C3\" cx=\"5\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp6\" opacity=\"0\" transform=\"translate(0 28)\"><circle class=\"oval1\" fill=\"#CC8EF5\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval2\" fill=\"#91D2FA\" cx=\"3\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp3\" opacity=\"0\" transform=\"translate(52 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