{"id":74043,"date":"2022-02-16T09:53:18","date_gmt":"2022-02-16T09:53:18","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74043"},"modified":"2022-02-16T09:53:18","modified_gmt":"2022-02-16T09:53:18","slug":"zhongjizhinanweichuangxinershengdeshangyemoshihuabubmc","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74043","title":{"rendered":"\u3010\u7ec8\u6781\u6307\u5357\u3011\u4e3a\u521b\u65b0\u800c\u751f\u7684\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff08BMC\uff09"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74045\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00.png\" alt=\"\" width=\"1000\" height=\"698\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00.png 1217w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00-300x210.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00-1024x715.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-00-768x536.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u767b\u767b &amp; Laura\u00a0 \u5ba1\u6821\uff1a\u5546\u5a77\u00a0 |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #396\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aVaughan Broderick<br \/>\n\u539f\u6807\u9898\uff1a\u300aThe Business Model Canvas for Innovation \u2014 Ultimate Guide\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f60\u6b63\u5728\u4e27\u5931\u7ade\u4e89\u4f18\u52bf\u5417\uff1f\u4f60\u662f\u5426\u4e00\u76f4\u5728\u5c1d\u8bd5\u521b\u65b0\uff0c\u4f46\u5374\u4e0d\u77e5\u9053\u8be5\u600e\u4e48\u505a\uff1f\u4f60\u7684\u4e1a\u52a1\u505c\u6ede\u4e0d\u524d\u4e86\u5417\uff1f\u4f60\u662f\u5426\u5e0c\u671b\u8f7b\u677e\u5730\u5f62\u6210\u3001\u6c9f\u901a\u4e1a\u52a1\u7406\u5ff5\uff1f<\/p>\n<p>\u5982\u679c\u8fd9\u4e9b\u95ee\u9898\u542c\u8d77\u6765\u5f88\u719f\u6089\uff0c\u90a3\u4e48\u300a\u521b\u65b0\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u7ec8\u6781\u6307\u5357\u300b\u4f1a\u5bf9\u4f60\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74050\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03.png\" alt=\"\" width=\"1000\" height=\"701\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03.png 1610w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03-300x210.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03-1024x718.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03-768x539.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-396-03-1536x1077.png 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em>\u4e9a\u5386\u5c71\u5927\u00b7\u5965\u65af\u7279\u74e6\u5fb7\uff08Alexander Osterwalder\uff09\u7684\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4ec0\u4e48\u662f\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f<\/strong><\/span><\/h2>\n<p><strong>The Business Model Canvas<\/strong><\/p>\n<p>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7b80\u79f0BMC\uff0c\u662fStrategyzer\u516c\u53f8\u7684Alex Osterwalder\u540c\u5b66\u53d1\u660e\u7684\u4e00\u79cd\u5de5\u5177\u3002\u5b83\u53ef\u5728\u5355\u9875\u6587\u6863\u4e2d\u5c06\u4f01\u4e1a\u5982\u4f55\u4ea7\u751f\u3001\u4ea4\u4ed8\u548c\u6355\u83b7\u4ef7\u503c\u7528\u8ba9\u4eba\u5bb9\u6613\u7406\u89e3\u7684\u53ef\u89c6\u5316\u56fe\u8868\u65b9\u5f0f\u8868\u73b0\u51fa\u6765\u3002\u5b83\u5305\u542b9\u4e2a\u5173\u952e\u90e8\u5206\uff0c\u8fd9\u4e9b\u5173\u952e\u90e8\u5206\u53ef\u4ee5\u4e0d\u65ad\u6539\u8fdb\u6216\u521b\u65b0\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u76849\u4e2a\u7ec4\u4ef6<\/strong><\/span><\/h2>\n<p>\u8fd99\u4e2a\u7ec4\u4ef6\u662f\uff1a<\/p>\n<ol>\n<li><strong>\u5ba2\u6237\u7ec6\u5206\uff08Customer Segments\u00a0\uff09<\/strong><br \/>\n\u8fd9\u4e2a\u7ec4\u4ef6\u63cf\u8ff0\u4e86\u6211\u4eec\u4e3a\u8c01\u521b\u9020\u4ef7\u503c\u4ee5\u53ca\u8c01\u662f\u6211\u4eec\u6700\u91cd\u8981\u7684\u5ba2\u6237\u3002\u5ba2\u6237\u7ec6\u5206\u662f\u4ef7\u503c\u4e3b\u5f20\u753b\u5e03\uff08Value Proposition Canvas\uff09\u4e2d\u7684\u201c\u7528\u6237\u753b\u50cf\uff08customer profile\uff09\u201d\u3002<\/li>\n<li><strong>\u4ef7\u503c\u4e3b\u5f20\uff08Value Proposition\u00a0\uff09<\/strong><br \/>\n\u4ef7\u503c\u4e3b\u5f20\u63cf\u8ff0\u4e86\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5982\u4f55\u4e3a\u7ec6\u5206\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002\u5438\u5f15\u5ba2\u6237\u7684\u662f\u4ec0\u4e48\uff1f\u6216\u8005\u89e3\u51b3\u4e86\u54ea\u4e9b\u57fa\u672c\u95ee\u9898\u6216\u9700\u6c42\uff1f<\/li>\n<li><strong>\u6e20\u9053\uff08channels\uff09<\/strong><br \/>\n\u6e20\u9053\u63cf\u8ff0\u4e86\u53ef\u63a5\u89e6\u7ec6\u5206\u5ba2\u6237\u5e76\u4e0e\u4ed6\u4eec\u6c9f\u901a\u7684\u5404\u79cd\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u76f4\u63a5\u901a\u8fc7\u7f51\u7ad9\u6216\u9500\u552e\u4eba\u5458\u89e6\u8fbe\u5ba2\u6237\uff0c\u6291\u6216\u662f\u95f4\u63a5\u901a\u8fc7\u7b2c\u4e09\u65b9\u5546\u5bb6\u6216\u6279\u53d1\u5546\u3002<\/li>\n<li><strong>\u5ba2\u6237\u5173\u7cfb\uff08Customer Relationships\uff09<\/strong><br \/>\n\u672c\u7ec4\u4ef6\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u6bcf\u4e2a\u6e20\u9053\u83b7\u53d6\u3001\u7559\u5b58\u548c\u589e\u957f\u5ba2\u6237\u7684\u6218\u7565\u3002<\/li>\n<li><strong>\u5173\u952e\u5408\u4f5c\u65b9\/\u5408\u4f5c\u4f19\u4f34\uff08Key Partners \uff09<\/strong><br \/>\n\u53ef\u4ee5\u5229\u7528\u54ea\u4e9b\u5408\u4f5c\u4f19\u4f34\u548c\u4f9b\u5e94\u5546\u7f51\u7edc\u6765\u4f7f\u8be5\u5546\u4e1a\u6a21\u5f0f\u8fd0\u884c\u8d77\u6765\uff1f<\/li>\n<li><strong>\u5173\u952e\u8d44\u6e90\uff08Key Resources\uff09<\/strong><br \/>\n\u4f60\u9700\u8981\u54ea\u4e9b\u6838\u5fc3\u8d44\u6e90\u624d\u80fd\u4f7f\u5546\u4e1a\u6a21\u5f0f\u5f97\u4ee5\u5728\u5185\u90e8\u8fd0\u884c\u8d77\u6765\uff1f\u6216\u8005\u4f60\u5df2\u6536\u8d2d\u4e86\u54ea\u4e9b\u6838\u5fc3\u8d44\u6e90\uff1f<\/li>\n<li><strong>\u5173\u952e\u6d3b\u52a8\uff08Key Activities\uff09<\/strong><br \/>\n\u63a8\u52a8\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u6210\u529f\u7684\u6838\u5fc3\u6d3b\u52a8\u662f\u4ec0\u4e48\uff1f\u8fd9\u4e9b\u90fd\u662f\u4f60\u9700\u8981\u771f\u6b63\u7cbe\u901a\u7684\u3002<\/li>\n<li><strong>\u6210\u672c\u7ed3\u6784\uff08Cost Structure\uff09<\/strong><br \/>\n\u5f00\u5c55\u4e1a\u52a1\u65f6\u4ea7\u751f\u7684\u6240\u6709\u6210\u672c\u7684\u6982\u8981\u3002<\/li>\n<li><strong>\u6536\u5165\u6765\u6e90\uff08Revenue Streams\uff09<\/strong><br \/>\n\u6536\u5165\u6765\u6e90\u63cf\u8ff0\u4e86\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5982\u4f55\u652f\u4ed8\u6240\u4ea4\u4ed8\u7684\u4ef7\u503c\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u4f18\u52bf<\/strong><\/span><\/h2>\n<p>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u6709\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u4f18\u52bf\uff1a<\/p>\n<ol>\n<li><strong>\u6e05\u6670\u6027<\/strong><br \/>\nBMC\u6e05\u6670\u5730\u63cf\u8ff0\u4e86\u4f60\u5f53\u524d\u7684\u5546\u4e1a\u6a21\u5f0f\u6216\u4f60\u6b63\u5728\u8fdb\u884c\u521b\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/li>\n<li><strong>\u6c9f\u901a\u529b<\/strong><br \/>\n\u5728\u8f6c\u578b\u6216\u521b\u65b0\u8fc7\u7a0b\u4e2d\uff0c\u5fc5\u987b\u4f7f\u6bcf\u4e2a\u4eba\u90fd\u5904\u4e8e\u540c\u4e00\u9891\u9053\u4e0a\uff0cBMC\u5c31\u662f\u5411\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u4f20\u8fbe\u91cd\u8981\u4fe1\u606f\u7684\u7406\u60f3\u65b9\u5f0f\u3002\u8bf7\u628a\u5b83\u60f3\u8c61\u6210\u6ca1\u6709\u6570\u5b57\u6307\u6807\uff08%*#\uff09\u7684\u5546\u4e1a\u8ba1\u5212\uff01<\/li>\n<li><strong>\u534f\u4f5c\u6027<\/strong><br \/>\n\u73b0\u5728\uff0c\u4f60\u7684\u56e2\u961f\u5df2\u7ecf\u4e86\u7136\u4e8e\u80f8\uff0c\u5e76\u6709\u4e86\u6807\u51c6\u7684\u6c9f\u901a\u5de5\u5177\uff0cBMC\u53ef\u4ee5\u8ba9\u4e0d\u540c\u7684\u60f3\u6cd5\u5728\u7edf\u4e00\u5e73\u53f0\u4e0a\u534f\u4f5c\u8d77\u6765\u3002<\/li>\n<li><strong>\u964d\u4f4e\u98ce\u9669<\/strong><br \/>\n\u5f53\u4f60\u8003\u8651\u53d8\u66f4\u5546\u4e1a\u6a21\u5f0f\u65f6\uff0c\u4f60\u53ef\u4ee5\u5feb\u901f\u8bc4\u4f30\u5176\u5bf9\u753b\u5e03\u4e2d\u5176\u4ed6\u7ec4\u4ef6\u7684\u5f71\u54cd\u3002<\/li>\n<li><strong>\u5df2\u88ab\u9a8c\u8bc1<\/strong><br \/>\n\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u5df2\u7ecf\u5b58\u7eed\u4e86\u5927\u7ea615\u5e74\uff0c\u5728\u6b64\u671f\u95f4\uff0c\u6570\u5343\u5bb6\u516c\u53f8\u4f7f\u7528BMC\u8fdb\u884c\u521b\u65b0\u3002<\/li>\n<li><strong>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3<\/strong><br \/>\n\u6beb\u65e0\u7591\u95ee\uff0c\u4ef7\u503c\u4e3b\u5f20\u4f4d\u4e8e\u753b\u5e03\u7684\u4e2d\u5fc3\u3002\u8bbe\u8ba1\u4f60\u7684BMC\u65f6\uff0c\u8bf7\u4ee5\u4ef7\u503c\u4e3b\u5f20\u4e3a\u6838\u5fc3\u8fdb\u884c\u8fed\u4ee3\uff0c\u901a\u8fc7\u653e\u5927\u6216\u7f29\u5c0f\u4ef7\u503c\u4e3b\u5f20\u6765\u4e0d\u65ad\u53d1\u5c55\u4e1a\u52a1\u3002<\/li>\n<li><strong>\u7b80\u7ea6\uff0c\u800c\u4e0d\u7b80\u5355<\/strong><br \/>\n\u6ca1\u6709MBA\u5b66\u5386\uff0c\u4f60\u4e5f\u80fd\u5b66\u4e60BMC\u5e76\u5f00\u59cb\u521b\u65b0\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u9526\u56ca\uff1a\u5982\u4f60\u505a\u521b\u65b0\u4e00\u6837\uff0c\u4f60\u9700\u8981\u8ba9\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u53ef\u89c6\u5316\u3001\u6982\u5ff5\u5316\uff0c\u7136\u540e\u6d4b\u8bd5\u548c\u5b66\u4e60\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u7f3a\u70b9<\/strong><\/span><\/h2>\n<p>\u7f51\u4e0a\u53ef\u80fd\u4f1a\u6709\u4e00\u4e9b\u4e89\u8bae\uff0c\u8ba4\u4e3aBMC\u6ca1\u6709\u8003\u8651<strong>\u73af\u5883\u56e0\u7d20\uff08environmental forces\uff09<\/strong>\u5bf9\u884c\u4e1a\u5851\u9020\u7684\u5de8\u5927\u5f71\u54cd\uff0c\u56e0\u6b64\u8fd9\u5bf9\u4f60\u7684\u4e1a\u52a1\u6216\u662f\u521d\u521b\u4f01\u4e1a\u800c\u8a00\u662f\u6709\u4e00\u5b9a\u5c40\u9650\u6027\u7684\u3002<\/p>\n<p>\u73af\u5883\u56e0\u7d20\u7684\u786e\u81f3\u5173\u91cd\u8981\uff0c\u9700\u8981\u8003\u8651\u8bf8\u5982\u7ade\u4e89\u5bf9\u624b\u3001\u6280\u672f\u6216\u6cd5\u5f8b\u7684\u53d8\u5316\u3001\u8d8b\u52bf\u6216\u5b8f\u89c2\u7ecf\u6d4e\u56e0\u7d20\u3002\u4f46\u8fd9\u4e9b\u56e0\u7d20\u5e76\u975e\u4f60\u5546\u4e1a\u6a21\u5f0f\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u56e0\u6b64\uff0c\u4f60\u6700\u597d\u901a\u8fc7\u5176\u4ed6\u6218\u7565\u5de5\u5177\u6765\u7406\u89e3\uff08\u4f8b\u5982\uff0c\u6ce2\u7279\u4e94\u529b\u6216\u84dd\u6d77\u6218\u7565\uff09\u3002<\/p>\n<p>\u57fa\u4e8e\u521d\u521b\u4f01\u4e1a\u7684\u5c40\u9650\u6027\uff0c\u6211\u63a8\u8350\u4f60\u53ef\u4ee5\u4f7f\u7528<strong>\u7cbe\u76ca\u753b\u5e03\uff08Lean Canvas\uff09<\/strong>\uff0c\u56e0\u4e3a\u7cbe\u76ca\u753b\u5e03\u4e2d\u7684\u67d0\u4e9b\u5173\u6ce8\u70b9\u548c\u672f\u8bed\u662f\u4e13\u95e8\u9488\u5bf9\u521d\u521b\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u8fd9\u662f\u4e00\u4ef6\u597d\u4e8b\uff0c\u540c\u65f6\uff0c\u5728\u4f01\u4e1a\u7684\u521d\u521b\u9636\u6bb5\u4f60\u4f9d\u7136\u53ef\u4ee5\u6709\u6548\u4f7f\u7528BMC\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5982\u679c\u73b0\u6709\u4e1a\u52a1\u6b63\u5728\u63a2\u7d22\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u800c\u73b0\u6709\u4e1a\u52a1\u4e4b\u524d\u4f7f\u7528\u7684\u662fBMC\uff0c\u90a3\u4e48\uff0c\u6211\u5efa\u8bae\u4f60\u7ee7\u7eed\u4f7f\u7528BMC\uff0c\u5e76\u4fdd\u6301\u4e00\u81f4\u6027\u3002<\/p>\n<p>\u57fa\u672c\u4e0a\uff0c\u6211\u8fd8\u6ca1\u6709\u53d1\u73b0BMC\u7684\u52a3\u52bf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5982\u4f55\u4f7f\u7528\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f\uff08\u5206\u6b65\u6307\u5357<\/strong><\/span><span style=\"color: #3366ff;\"><strong>\uff09<\/strong><\/span><\/h2>\n<p>\u5b8c\u6210BMC\u6709\u4ee5\u4e0b7\u4e2a\u4e3b\u8981\u6b65\u9aa4\uff1a<\/p>\n<ol>\n<li><strong>\u7f29\u5c0f\u753b\u5e03\u3002<br 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\/>\n\u57fa\u4e8e9\u4e2a\u7ec4\u4ef6\u6784\u6210\u7684\u5730\u56fe\uff0c\u501f\u52a9\u4fbf\u5229\u8d34\u7ed8\u5236\u51fa\u5f53\u524d\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u786e\u4fdd\u5404\u7ec4\u4ef6\u4e4b\u95f4\u6709\u660e\u786e\u4e14\u5fc5\u8981\u7684\u8fde\u63a5\uff0c\u4e14\u7ec4\u4ef6\u4e4b\u95f4\u53ef\u4ee5\u76f8\u4e92\u652f\u6301\u4e14\u4e0d\u5197\u4f59\u3002\u5982\u679c\u6709\u591a\u4e2a\u7ec6\u5206\uff0c\u8bf7\u4f7f\u7528\u4e0d\u540c\u989c\u8272\u7684\u4fbf\u5229\u8d34\uff0c\u4ee5\u4fbf\u53ef\u4ee5\u770b\u5230\u4e0d\u540c\u7684\u6d41\u7a0b\u3002<\/li>\n<li><strong>\u653e\u5927\u753b\u5e03\u3002<br \/>\n<\/strong>\u521b\u5efa\u201c\u7b26\u5408\u73b0\u72b6\u201d\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u4e0eBMC\u7c7b\u4f3c\uff0c\u6211\u4eec\u9700\u8981\u4e86\u89e3\u5f53\u524d\u4e0b\u7684\u5546\u4e1a\u6a21\u5f0f\u957f\u4ec0\u4e48\u6837\u5b50\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u4fbf\u5229\u8d34\uff0c\u5217\u51fa\u7ec6\u5206\u4e8b\u9879\u3001\u75db\u70b9\u548c\u6536\u76ca\uff0c\u7136\u540e\u5217\u51fa\u51cf\u5c11\u75db\u70b9\u548c\u589e\u52a0\u6536\u76ca\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/li>\n<li><strong>\u5546\u4e1a\u6a21\u5f0f\u8bb0\u5206\u5361\u3002<\/strong><br \/>\n\u5546\u4e1a\u6a21\u5f0f\u8bb0\u5206\u5361\u662f\u75317\u4e2a\u5173\u952e\u5546\u4e1a\u6a21\u5f0f\u8bbe\u8ba1\u8981\u7d20\u7684\u91cf\u8868\u7ec4\u6210\uff0c\u5b83\u53ef\u4ee5\u6307\u51fa\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u5426\u5177\u6709\u7ade\u4e89\u4f18\u52bf\u3002\u8fd97\u4e2a\u5173\u952e\u8981\u7d20\uff0c\u53c2\u89c1\u4e0b\u6587\u3002<\/li>\n<li><strong>\u521b\u65b0\u3002<br \/>\n<\/strong>\u6211\u504f\u5411\u4e8e\u4ece\u4ef7\u503c\u4e3b\u5f20\u753b\u5e03\u5f00\u59cb\u521b\u65b0\uff08\u867d\u7136\u4f60\u53ef\u4ee5\u4ece\u753b\u5e03\u4e0a\u7684\u4efb\u4f55\u5730\u65b9\u5f00\u59cb\uff09\u3002\u53cd\u601d\u4f60\u5728\u7b2c1\u6b65\u5b66\u5230\u7684\u4e1c\u897f\uff0c\u5f00\u59cb\u5ba1\u89c6\u5404\u4e2a\u53ef\u80fd\u7684\u9009\u9879\uff0c\u6bd4\u5982\uff0c\u6709\u6ca1\u6709\u5ba2\u6237\u906d\u53d7\u8fc7\u4f46\u8fd8\u6ca1\u6709\u89e3\u51b3\u7684\u75db\u70b9\uff1f\u6709\u6ca1\u6709\u4f60\u4ee5\u524d\u4e0d\u77e5\u9053\u7684\u4e8b\u9879\uff1f\u8bf7\u501f\u52a9<strong>\u8bbe\u8ba1\u601d\u7ef4\uff08design thinking\uff09<\/strong>\u6784\u601d\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u505a\u8fd9\u4e9b\u5982\u4f55\u51cf\u5c11\u75db\u70b9\u5e76\u589e\u52a0\u6536\u76ca\u5462\uff1f\u5bf9\u4e8eBMC\u6765\u8bf4\uff0c\u4e5f\u8bb8\u53ef\u4ee5\u901a\u8fc7\u501f\u52a9\u73b0\u6709\u6e20\u9053\u548c\u5ba2\u6237\u5173\u7cfb\u6765\u5efa\u7acb\u65b0\u7684\u4ef7\u503c\u4e3b\u5f20\uff1f\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u80fd\u5426\u63a8\u52a8\u65b0\u7684\u4ef7\u503c\u4e3b\u5f20\uff1f\u8fd9\u4e00\u6b65\u5c31\u662f\u8981\u5feb\u901f\u589e\u52a0\u53ef\u9009\u9879\u3002<\/li>\n<li><strong>\u50cf\u79d1\u5b66\u5bb6\u4e00\u6837\u601d\u8003\u3002<\/strong><br \/>\n\u4ece\u4eae\u51fa\u6700\u5927\u7684\u673a\u4f1a\u70b9\u5f00\u59cb\u521b\u5efa\u753b\u5e03\uff0c\u501f\u52a9\u201c\u5546\u4e1a\u6a21\u5f0f\u8bb0\u5206\u5361\u201d\u6d4b\u8bd5\u6240\u6709\u5047\u8bbe\uff0c\u7136\u540e\u8d70\u51fa\u53bb\u4e0e\u5ba2\u6237\u4ea4\u8c08\uff0c\u9a8c\u8bc1\u4f60\u5546\u4e1a\u6a21\u5f0f\u7684\u6bcf\u4e2a\u90e8\u5206\u3002\u6709\u65f6\u4f60\u9700\u8981\u521b\u5efa\u53ef\u6d4b\u8bd5\u7684\u4ea7\u54c1\u539f\u578b\uff08\u4f8b\u5982\uff0c\u8425\u9500\u4f20\u5355\u9875\u6216\u201c\u65b0\u201d\u4ea7\u54c1\u7684\u767b\u5f55\u9875\uff09\uff0c\u6839\u636e\u4e8b\u5b9e\u800c\u975e\u5047\u8bbe\u5bf9\u83b7\u53d6\u6709\u529b\u8bc1\u636e\uff0c\u4ece\u800c\u505a\u51fa\u51b3\u7b56\u3002\u8fd9\u4e00\u6b65\u5c31\u662f\u5728\u505a\u5b9e\u9a8c\u3002<\/li>\n<li><strong>\u5931\u8d25\u662f\u6210\u529f\u4e4b\u6bcd\u3002<\/strong><br \/>\n\u5236\u5b9a\u4e00\u4efd\u6df1\u601d\u719f\u8651\u7684\u5546\u4e1a\u8ba1\u5212\u786e\u5b9e\u98ce\u9669\u6781\u5927\uff0c\u8fd9\u5c31\u50cf\u662f\u628a\u6240\u6709\u9e21\u86cb\u653e\u5728\u4e00\u4e2a\u7bee\u5b50\u91cc\u3002\u6211\u66f4\u559c\u6b22\u7684\u65b9\u6cd5\u662f\u6d4b\u8bd5\u90a3\u4e9b\u53ef\u91cf\u5316\u8ba1\u7b97\u7684\u5c0f\u98ce\u9669\u5e76\u4e86\u89e3\u5546\u4e1a\u6a21\u5f0f\u7684\u6bcf\u4e2a\u90e8\u5206\u3002\u8bf7\u62e5\u62b1\u53d8\u5316\uff0c\u4ece\u5b9e\u9a8c\u548c\u5931\u8d25\u4e2d\u83b7\u5f97\u6df1\u523b\u6d1e\u5bdf\uff0c\u8fd9\u662f\u63d0\u9ad8\u6210\u529f\u51e0\u7387\u7684\u53ef\u9760\u9014\u5f84\u3002\u8fd9\u4e00\u6b65\u5c31\u662f\u8981\u653e\u4e0b\u81ea\u6211\uff0c\u5e76\u54cd\u5e94\u6536\u96c6\u7684\u6570\u636e\u7ed3\u679c\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5546\u4e1a\u6a21\u5f0f\u8bb0\u5206\u5361<\/strong><\/span><\/h2>\n<p>\u5982\u679c\u60f3\u8ba9\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u66f4\u5177\u7ade\u4e89\u529b\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u5982\u4e0b7\u4e2a\u5173\u952e\u8981\u7d20\u3002\u57fa\u4e8eBMC\u539f\u578b\u7684\u201c\u73b0\u72b6\u201d\u548c\u201c\u672a\u6765\u201d\uff0c\u6bcf\u4e2a\u8981\u7d20\u90fd\u53ef\u4ee5\u63091-10\uff08\u7cdf\u7cd5-\u4f18\u79c0\uff09\u7684\u7b49\u7ea7\u8fdb\u884c\u6253\u5206\u3002<\/p>\n<ol>\n<li>\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u53ef\u6269\u5c55\u7684\u5417\uff1f<\/li>\n<li>\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u4e2d\uff0c\u7ecf\u5e38\u6027\u6536\u5165\u5360\u6bd4\u662f\u591a\u5c11\uff1f<\/li>\n<li>\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u4f60\u7684\u6210\u672c\u7ed3\u6784\u6709\u591a\u5927\u7684\u7ade\u4e89\u529b\uff1f<\/li>\n<li>\u6211\u7684\u5546\u4e1a\u6a21\u5f0f\u7ade\u4e89\u58c1\u5792\u9ad8\u5417\uff1f<\/li>\n<li>\u76f8\u6bd4\u5916\u90e8\u514d\u8d39\u521b\u9020\uff0c\u6709\u591a\u5c11\u4ef7\u503c\uff08\u4ee5\u53ca\u6210\u672c\uff09\u662f\u7531\u5185\u90e8\u4ea7\u751f\u7684\uff1f\u662f\u5426\u53ef\u4ee5\u8ba9\u5916\u90e8\u5b8c\u6210\u66f4\u591a\u5de5\u4f5c\uff1f<\/li>\n<li>\u662f\u5426\u5b58\u5728\u8f83\u5927\u7684\u8f6c\u6362\u6210\u672c\uff1f<\/li>\n<li>\u5728\u6210\u672c\u652f\u51fa\u4e4b\u524d\uff0c\u6211\u4eec\u7684\u4f01\u4e1a\u8425\u6536\u5360\u603b\u6536\u5165\u7684\u6bd4\u4f8b\u662f\u591a\u5c11\uff1f<\/li>\n<\/ol>\n<p>\u603b\u4e4b\uff0c\u4e0d\u8bba\u4f60\u662f\u4e00\u4e2a\u6210\u719f\u884c\u4e1a\uff0c\u8fd8\u662f\u521d\u521b\u9886\u57df\uff0c\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u90fd\u662f\u4e00\u4e2a\u529f\u80fd\u5f3a\u5927\u3001\u7075\u6d3b\u4e14\u7b80\u5355\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u4e3a\u4efb\u4f55\u5546\u4e1a\u6a21\u5f0f\u6216\u60f3\u6cd5\u7684\u521b\u65b0\u63d0\u4f9b\u5e73\u53f0\u3002<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/medium.com\/innovation-today\/the-business-model-canvas-for-innovation-ultimate-guide-a303ec4876a0\uff082021.11.29\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"74043\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"d142332317\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn 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