{"id":74055,"date":"2022-02-24T08:13:17","date_gmt":"2022-02-24T08:13:17","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74055"},"modified":"2022-02-24T08:13:17","modified_gmt":"2022-02-24T08:13:17","slug":"shichangyanjiu-vs-yonghuyanjiuchabiedaodizainali","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74055","title":{"rendered":"\u5e02\u573a\u7814\u7a76 vs \u7528\u6237\u7814\u7a76\uff0c\u5dee\u522b\u5230\u5e95\u5728\u54ea\u91cc\uff1f"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74057\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00.png\" alt=\"\" width=\"2000\" height=\"1049\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00.png 2288w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00-300x157.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00-1024x537.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00-768x403.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00-1536x806.png 1536w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/02\/uxrenyi-397-00-2048x1074.png 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1aMay\u00a0 \u5ba1\u6821\uff1a\u6797\u6709\u4e5d\u00a0 |\u00a0 \u00a0<a href=\"https:\/\/www.uxren.cn\/?page_id=7869\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>UXRen\u7ffb\u8bd1\u7ec4<\/strong><\/a> #397\u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1aSiau-Jiun Lim<br \/>\n\u539f\u6807\u9898\uff1a\u300aMarket Research vs User Research\u300b<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u7528\u6237\u7814\u7a76\uff08User research\uff09<\/strong><\/span>\u4e0e<span style=\"color: #3366ff;\"><strong>\u5e02\u573a\u7814\u7a76\uff08market research\uff09<\/strong><\/span>\u770b\u4e0a\u53bb\u5f88\u76f8\u4f3c\uff0c\u4f46\u6211\u4eec\u7ecf\u5e38\u6df7\u6dc6\u4e24\u8005\u751a\u81f3\u4e92\u6362\u4f7f\u7528\u3002\u8fd9\u4e24\u7c7b\u7814\u7a76\u4f7f\u7528\u76f8\u4f3c\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u5305\u62ec\u7126\u70b9\u5c0f\u7ec4\uff08Focus group\uff09\u3001\u6570\u636e\u5206\u6790\uff08data analysis\uff09\u3001\u95ee\u5377\u8c03\u67e5\u6cd5\uff08survey\uff09\u3001\u8bbf\u8c08\u6cd5\uff08interviews\uff09\u548c\u89c2\u5bdf\u6cd5\uff08observations\uff09\u3002\u4f46\uff0c\u4e24\u8005\u7684\u6838\u5fc3\u5dee\u5f02\u5728\u4e8e\u80cc\u540e\u7684\u9a71\u52a8\u76ee\u6807\u3002<\/p>\n<p>\u7f51\u4e0a\u4e00\u76f4\u4f20\u8a00\u201c\u82f9\u679c\u4e0d\u505a\u7528\u6237\u7814\u7a76\u201d\uff0c\u8fd9\u5176\u5b9e\u5c31\u662f\u4e00\u79cd\u6df7\u6dc6\uff0c\u4e54\u5e03\u65af\u8bf4\u7684\u662f\u201c\u4e0d\u505a\u5e02\u573a\u7814\u7a76\u201d\uff0c\u800c\u975e\u201c\u7528\u6237\u7814\u7a76\u201d\u3002\u7136\u800c\uff0c\u4e54\u5e03\u65af\u5bf9\u5e02\u573a\u7814\u7a76\u7684\u770b\u6cd5\u771f\u7684\u5bf9\u5417\uff1f<\/p>\n<blockquote><p><strong>\u8fd9\u4e8b\u513f\u548c\u6d41\u884c\u6587\u5316\u65e0\u5173\uff0c\u548c\u5751\u8499\u62d0\u9a97\u65e0\u5173\uff0c\u548c\u8bf4\u670d\u4eba\u4eec\u63a5\u53d7\u4e00\u4ef6\u4ed6\u4eec\u538b\u6839\u513f\u4e0d\u9700\u8981\u7684\u4e1c\u897f\u4e5f\u65e0\u5173\u3002\u6211\u4eec\u53ea\u662f\u5728\u641e\u660e\u767d\u6211\u4eec\u81ea\u5df1\u9700\u8981\u4ec0\u4e48\u3002\u800c\u4e14\u6211\u8ba4\u4e3a\uff0c\u6211\u4eec\u5df2\u7ecf\u5efa\u7acb\u4e86\u4e00\u5957\u826f\u597d\u7684\u601d\u7ef4\u4f53\u7cfb\uff0c\u4ee5\u786e\u4fdd\u5176\u4ed6\u4eba\u4e5f\u4f1a\u9700\u8981\u8fd9\u4e48\u4e2a\u4e1c\u897f\u3002\u8fd9\u5c31\u662f\u4e00\u4e2a\u201c\u6536\u94b1\u5e72\u6d3b\u201d\u7684\u4e70\u5356\u3002\u4f60\u603b\u4e0d\u80fd\u8d70\u5927\u8857\u4e0a\u53bb\u95ee\u522b\u4eba\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48\u725b\u53c9\u7684\u4e8b\u60c5\uff0c\u4f60\u61c2\u6211\u610f\u601d\u5427\u3002\u4ea8\u5229\u00b7\u798f\u7279\u6709\u53e5\u7ecf\u5178\u8bed\u5f55\uff0c\u5bf9\u5427\uff1f\u4ed6\u8bf4\uff1a&#8221;\u5982\u679c\u6211\u5f53\u5e74\u53bb\u95ee\u987e\u5ba2\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u4ed6\u4eec\u80af\u5b9a\u4f1a\u544a\u8bc9\u6211&#8217;\u4e00\u5339\u66f4\u5feb\u7684\u9a6c&#8217;\u3002<\/strong><\/p>\n<p><strong>\u2014\u2014\u65af\u8482\u592b \u4e54\u5e03\u65af<\/strong><\/p><\/blockquote>\n<p>\u60f3\u77e5\u9053\u82f9\u679c\u521b\u59cb\u4eba\u4e54\u5e03\u65af\u5bf9\u5e02\u573a\u7814\u7a76\u7684\u770b\u6cd5\u662f\u5426\u6b63\u786e\uff1f \u53ef\u4ee5\u6765<strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.experiencedynamics.com\/blog\/2014\/09\/busting-myth-apple-doesnt-do-user-research\" target=\"_blank\" rel=\"noopener\">\u8fd9\u91cc<\/a><\/span><\/strong>\u770b\u770b\u3002<\/p>\n<p>\u4e0b\u9762\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5e02\u573a\u7814\u7a76\u4e0e\u7528\u6237\u7814\u7a76\u7684\u533a\u522b\u3002\u6ce8\u610f\uff1a\u5e02\u573a\u7814\u7a76\u4e0e\u8425\u9500\u7814\u7a76\u662f\u4e0d\u540c\u7684\u3002\u6211\u4eec\u8fd9\u91cc\u8ba8\u8bba\u7684\u662f\u5e02\u573a\u7814\u7a76\uff0c\u4e00\u4e2a\u5df2\u7ecf\u88ab\u660e\u786e\u754c\u5b9a\u7684\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5e02\u573a\u7814\u7a76\uff08Market Research\uff09<\/strong><\/span><\/h2>\n<ul>\n<li>\u8bc1\u660e\u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u5728\u8fd9\u4e2a\u4e8b\u60c5\u4e0a\u6295\u5165\u65f6\u95f4\u3001\u8d44\u6e90<\/li>\n<li>\u8bc4\u4f30\u5e02\u573a\u89c4\u6a21<\/li>\n<li>\u63d0\u5347\u987e\u5ba2\u53c2\u4e0e\u5ea6<\/li>\n<li>\u4e86\u89e3\u5e02\u573a\u8d8b\u52bf<\/li>\n<li>\u5b9a\u4ef7<\/li>\n<li>\u8fbe\u6210\u5546\u4e1a\u76ee\u6807<\/li>\n<li>\u6fc0\u52b1\u987e\u5ba2\u8d2d\u4e70\u4ea7\u54c1<\/li>\n<li>\u4fdd\u6301\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u521b\u9020\u53d7\u6b22\u8fce\u54c1\u724c<\/li>\n<li>\u8fc7\u7a0b\u6109\u60a6\uff08Enjoyable to process\uff09<\/li>\n<li>\u5b9a\u91cf\u7814\u7a76\uff1a\u8bbf\u95ee\u91cf\u3001\u8f6c\u5316\u7387\u3001\u5e02\u573a\u89c4\u6a21<\/li>\n<li>\u5173\u4e8e\u987e\u5ba2\u8d2d\u4e70\u9700\u6c42\u548c\u6001\u5ea6\u65b9\u9762\uff0c\u5f00\u5c55\u4ee5\u987e\u5ba2\u610f\u89c1\u4e3a\u5bfc\u5411\u7684\u3001\u5e7f\u6cdb\u7684\u5b9a\u91cf\u6d1e\u5bdf<\/li>\n<li>\u8425\u9500\u7b56\u7565<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7528\u6237\u7814\u7a76\uff08UX Research\/User Research\uff09<\/strong><\/span><\/h2>\n<ul>\n<li>\u8bc1\u660e\u6211\u4eec\u5728\u8fd9\u4e2a\u4e8b\u60c5\u4e0a\u5982\u4f55\u6295\u5165\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u6548\u679c\u4f1a\u66f4\u597d<\/li>\n<li>\u8bc4\u4f30\u884c\u4e3a\u9700\u6c42\uff08behavioral needs\uff09<\/li>\n<li>\u63d0\u5347\u987e\u5ba2\u4f53\u9a8c<\/li>\n<li>\u4e86\u89e3\u7528\u6237\u65c5\u7a0b<\/li>\n<li>\u5b9a\u4e49\u529f\u80fd<\/li>\n<li>\u8fce\u5408\u7528\u6237\u76ee\u6807<\/li>\n<li>\u6fc0\u52b1\u987e\u5ba2\u4f7f\u7528\u4ea7\u54c1<\/li>\n<li>\u4fdd\u6301\u7528\u6237\u5fe0\u8bda\u5ea6\uff0c\u521b\u9020\u53d7\u6b22\u8fce\u7684\u4ea7\u54c1<\/li>\n<li>\u4f7f\u7528\u6109\u60a6\uff08Enjoyable to use\uff09<\/li>\n<li>\u5b9a\u6027\u7814\u7a76\uff1a5\u4e2a\u4eba\u5c31\u53ef\u4ee5\u53d1\u73b0\u7f51\u7ad980%\u7684\u53ef\u7528\u6027\u95ee\u9898<\/li>\n<li>\u5173\u4e8e\u987e\u5ba2\u9700\u6c42\u548c\u4f7f\u7528\u4f53\u9a8c\u65b9\u9762\uff0c\u5f00\u5c55\u4ee5\u987e\u5ba2\u884c\u4e3a\u4e3a\u5bfc\u5411\u7684\uff0c\u6df1\u5165\u3001\u8be6\u7ec6\u3001\u805a\u7126\u7684\u5b9a\u6027\u6d1e\u5bdf<\/li>\n<li>\u8bbe\u8ba1\u7b56\u7565<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4e3e\u4e00\u4e2a\u5496\u5561\u7684\u4f8b\u5b50\uff1a<\/strong><\/span><\/h2>\n<ul>\n<li><strong>\u8425\u9500\u7814\u7a76\uff08Marketing Research\uff09<\/strong><br \/>\n\u544a\u8bc9\u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u5728\u65b0\u897f\u5170\u5e02\u573a\u5356\u5496\u5561\uff0c\u56e0\u4e3astatista.com\u7f51\u7ad9\u544a\u8bc9\u6211\u4eec\u8fd9\u91cc\u670966.05%\u4eba\u559d\u5496\u5561\u3002<\/li>\n<li><strong>\u5e02\u573a\u7814\u7a76\uff08Market Research\uff09<\/strong><br \/>\n\u544a\u8bc9\u6211\u4eec\u5e94\u8be5\u5411\u65b0\u897f\u517032%\u7684X\u4e16\u4ee3\uff08<strong>1965-1980\u5e74\u51fa\u751f\u7684\u4eba<\/strong>\uff09\u5356\u5496\u5561\uff0c\u5e76\u4ee5\u6700\u4f18\u8d28\u7684\u5496\u5561\u8c46\u548c\u6700\u4f18\u60e0\u7684\u4ef7\u683c\u6ee1\u8db3X\u4e16\u4ee3\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u7528\u6237\u7814\u7a76\uff08User Research\uff09<\/strong><br \/>\n\u544a\u8bc9\u6211\u4eec\u5496\u5561\u7684\u7406\u60f3\u6e29\u5ea6\uff0c\u8fd9\u4e9b\u4eba\u4f1a\u5728\u4f55\u65f6\u4f55\u5730\u559d\u5496\u5561\uff0c\u5e76\u6839\u636eX\u4e16\u4ee3\u7684\u559c\u597d\u8bbe\u8ba1\u51fa\u6700\u5b9e\u7528\u7684\u5496\u5561\u676f\uff0c\u56e0\u4e3a\u7528\u6237\u7814\u7a76\u53d1\u73b0X\u4e16\u4ee3\u7684\u4e2a\u6027\u6807\u7b7e\u662f\uff1a\u81ea\u7ed9\u81ea\u8db3\u3001\u806a\u660e\u80fd\u5e72\u3001\u4e2a\u4eba\u4e3b\u4e49\uff0c\u4ed6\u4eec\u5df2\u7ecf\u4e60\u60ef\u4e86\u4e00\u6210\u5e74\u5c31\u81ea\u6211\u7167\u6599\u4e86\u3002<\/li>\n<\/ul>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/bootcamp.uxdesign.cc\/market-research-vs-user-research-648deac5c536\uff082021.12.9\uff09<\/span><\/em><br \/>\n<em><span style=\"color: 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