{"id":74594,"date":"2022-12-02T08:57:08","date_gmt":"2022-12-02T08:57:08","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74594"},"modified":"2022-12-02T08:58:23","modified_gmt":"2022-12-02T08:58:23","slug":"dingxingyanjiujieguoruhehuadegaodashang","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74594","title":{"rendered":"\u5b9a\u6027\u7814\u7a76\u7ed3\u679c\u5982\u4f55\u753b\u7684\u9ad8\u5927\u4e0a\uff1f"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74595\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-00.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-00.png 847w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-00-300x200.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-00-768x512.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u738b\u732b\u732b\u00a0 \u5ba1\u6821\uff1abaozhu |\u00a0 UXRen\u7ffb\u8bd1\u7ec4 #412 \u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1a UX Geek<br \/>\n\u539f\u6807\u9898\uff1a\u300aHow to Visualize Your Qualitative User Research Results for Maximum Impact\u300b<br \/>\n\u526f\u6807\u9898\uff1a\u300a\u7528\u6237\u7814\u7a76\u4e2d\uff0c\u5b9a\u6027\u6570\u636e\u7684\u53ef\u89c6\u5316\u5efa\u8bae\u300b<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7814\u7a76\u7ed3\u679c\u7684\u53ef\u89c6\u5316<\/strong>\uff08Visualizing research\uff09\u610f\u5473\u7740\u53ef\u4ee5\u901a\u8fc7\u56fe\u8868\uff08graphs and charts\uff09\u6765\u7406\u89e3\u4f60\u60f3\u4f20\u9012\u7684\u4fe1\u606f\u548c\u89c2\u70b9\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u5e38\u7528\u4e8e\u5b9a\u91cf\u5206\u6790\u4e2d\uff0c\u800c\u975e\u5b9a\u6027\u7814\u7a76\u3002\u5982\u679c\u4f60\u5e0c\u671b\u80fd\u5c06\u5b9a\u6027\u7814\u7a76\u7ed3\u679c\u5448\u73b0\u5730\u66f4\u52a0\u53ef\u89c6\u5316\uff0c\u90a3\u4e48\u4f60\u4e0d\u80fd\u53ea\u60f3\u7740\u4f9d\u8d56\u56fe\u8868\uff0c\u56e0\u4e3a\u5b9a\u6027\u7814\u7a76\u7684\u5f88\u591a\u4fe1\u606f\u5e76\u4e0d\u80fd\u7b80\u5355\u91cf\u5316\u3002<\/p>\n<p>\u6211\u4eec\u5e0c\u671b\u8fd9\u7bc7\u6587\u7ae0\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5c06\u5b9a\u6027\u6570\u636e\u53ef\u89c6\u5316\uff0c\u4ee5\u4fbf\u4f60\u80fd\u591f\u6e05\u695a\u5730\u4f20\u8fbe\u6240\u6709\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5b9a\u6027\u7528\u6237\u7814\u7a76<\/strong><\/span><\/h2>\n<p>\u5f53\u6211\u4eec\u63a2\u8ba8\u5b9a\u6027\u7814\u7a76\u7684\u7ed3\u679c\u65f6\uff0c\u4f60\u901a\u5e38\u4f1a\u805a\u7126\u4e8e\u7406\u89e3\u76ee\u6807\u7528\u6237\u3001\u4ed6\u4eec\u9762\u4e34\u7684\u95ee\u9898\u548c\u4ed6\u4eec\u5e0c\u671b\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4f46\u662f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u5f88\u96be\u8f6c\u79fb\u6210\u6570\u5b57\uff0c\u4e5f\u4e0d\u5bb9\u6613\u505a\u5e38\u89c4\u7684\u53ef\u89c6\u5316\u8bbe\u8ba1\u3002<\/p>\n<p>\u5b9a\u6027\u7814\u7a76\u7684\u53ef\u89c6\u5316\u65b9\u6cd5\u6709\u5f88\u591a\u79cd\uff0c\u6211\u4eec\u4f1a\u7ed9\u4f60\u8bb2\u89e3\u5404\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u4f9b\u4f60\u4f7f\u7528\u3002\u800c\u4e14\uff0c\u4f60\u9700\u8981\u57fa\u4e8e\u4f60\u60f3\u4f20\u8fbe\u7684\u7ed3\u679c\u7c7b\u578b\u9009\u62e9\u6700\u4f73\u65b9\u6cd5\u3002\u8fd9\u5c06\u786e\u4fdd\u4f60\u80fd\u591f\u5b8c\u6210\u4e00\u6b21\u6210\u529f\u7684\u5206\u4eab\uff0c\u5e76\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u7406\u89e3\u6b64\u6b21\u7814\u7a76\u53ca\u5176\u63d0\u4f9b\u7684\u89c1\u89e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u540c\u7406\u5fc3\u5730\u56fe\uff08Empathy Map\uff09<\/strong><\/span><\/h2>\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528\u4e00\u5f20\u540c\u7406\u5fc3\u5730\u56fe\u6765\u5c55\u793a\u56db\u4e2a\u7ef4\u5ea6\u7684\u6982\u89c8\uff0c\u8fd9\u56db\u4e2a\u533a\u57df\u6709\u52a9\u4e8e\u4f20\u8fbe\u76ee\u6807\u7528\u6237\u7684\u6240\u9700\u548c\u4f53\u9a8c\u3002\u8fd9\u4e2a\u5730\u56fe\u53ef\u4ee5\u7528\u6765\u5206\u4eab\u7528\u6237\u7684<strong>\u6240\u601d\uff08think\uff09<\/strong>\u3001<strong>\u6240\u611f\uff08feel\uff09<\/strong>\u3001<strong>\u6240\u8bf4\uff08say\uff09<\/strong>\u548c<strong>\u6240\u4f5c\uff08did\uff09<\/strong>\u3002<\/p>\n<p>\u540c\u7406\u5fc3\u5730\u56fe\u53ef\u4ee5\u5c55\u793a\u4eba\u4eec\u4e60\u60ef\u79c9\u6301\u7684\u4e0d\u540c\u89c2\u70b9\uff0c\u8fd9\u4e2a\u597d\u65b9\u6cd5\u6709\u52a9\u4e8e\u627e\u5230\u66f4\u591a\u7528\u4e8e\u8bbe\u8ba1\u6539\u8fdb\u548c\u5e2e\u52a9\u76ee\u6807\u7528\u6237\u7684\u4fe1\u606f\u3002<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u521b\u5efa\u540c\u7406\u5fc3\u5730\u56fe<\/strong><\/span><\/h4>\n<p>\u5f53\u4f60\u5728\u4e3a\u7528\u7814\u62a5\u544a\u521b\u5efa\u540c\u7406\u5fc3\u5730\u56fe\u65f6\uff0c\u9996\u5148\u4f60\u9700\u8981\u901a\u89c8\u5728\u7528\u6237\u8bbf\u8c08\u4e2d\u6536\u96c6\u5230\u6240\u6709\u4fe1\u606f\uff0c\u5e76\u4e14\u56de\u7b54\u76f8\u5e94\u7684\u95ee\u9898\u3002<\/p>\n<p>\u540c\u7406\u5fc3\u5730\u56fe\u6709\u56db\u4e2a\u8c61\u9650\uff0c\u4f60\u53ef\u4ee5\u6807\u8bb0\u4e3a<strong>\u6240\u601d\uff08think\uff09<\/strong>\u3001<strong>\u6240\u611f\uff08feel\uff09<\/strong>\u3001<strong>\u6240\u8bf4\uff08say\uff09<\/strong>\u548c<strong>\u6240\u4f5c\uff08do\uff09<\/strong>\u3002\u5728\u6bcf\u4e2a\u8c61\u9650\u4e2d\uff0c\u4f60\u9700\u8981\u5f15\u7528\u6536\u96c6\u5230\u7684\u7814\u7a76\u6570\u636e\u6765\u505a\u6ce8\u89e3\u3002\u800c\u4e14\uff0c\u4f60\u9700\u8981\u5c06\u6240\u8bbf\u8c08\u548c\u63d0\u95ee\u7684\u6bcf\u4e2a\u7528\u6237\u7684\u5bf9\u5e94\u4fe1\u606f\u6dfb\u52a0\u8fdb\u76f8\u5173\u7684\u8c61\u9650\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74597\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01.png\" alt=\"\" width=\"1000\" height=\"588\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01.png 1174w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01-300x176.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01-1024x602.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-01-768x451.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u7528\u6237\u65c5\u7a0b\u5730\u56fe\uff08User Journey Map\uff09<\/strong><\/span><\/h2>\n<p>\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u4f1a\u8986\u76d6\u5230\u7528\u6237\u6240\u7ecf\u5386\u7684\u67d0\u4e2a\u65f6\u95f4\u6bb5\uff0c\u53ef\u80fd\u662f\u4e00\u5929\u3001\u4e00\u5468\u6216\u8005\u4efb\u4f55\u5bf9\u4e8e\u76ee\u6807\u7528\u6237\u6709\u610f\u4e49\u7684\u4e00\u6bb5\u65f6\u95f4\u3002\u4e00\u65e6\u4f60\u8fd9\u6837\u7814\u7a76\u8fc7\u7528\u6237\uff0c\u5c31\u80fd\u83b7\u5f97\u76f8\u5e94\u95ee\u9898\u7684\u6b63\u786e\u7684\u7b54\u6848\u3002<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u521b\u5efa\u7528\u6237\u65c5\u7a0b\u5730\u56fe<\/strong><\/span><\/h4>\n<p>\u8fd9\u4e2a\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u52fe\u52d2\u51fa\u7528\u6237\u5728\u67d0\u6bb5\u65f6\u95f4\u5185\u8fbe\u6210\u76ee\u6807\u7684\u884c\u4e3a\u8def\u5f84\u3002\u4f53\u9a8c\u5730\u56fe\u4f1a\u5305\u542b\u56db\u4e2a\u5173\u952e\u73af\u8282\u6240\u5f62\u6210\u7684\u5404\u79cd\u4e0d\u540c\u7684\u8def\u5f84\uff0c\u5206\u522b\u662f\uff1a\u6240\u601d\uff08think\uff09\uff0c\u6240\u611f\uff08feel\uff09\u3001\u6240\u505a\uff08do\uff09\u4ee5\u53ca\u89e6\u70b9\uff08touch point\uff09\u3002 \u4f60\u9700\u8981\u586b\u5199\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u4e0a\u6bcf\u4e2a\u90e8\u5206\u7684\u5185\u5bb9\uff0c\u4ee5\u7406\u89e3\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u5e76\u641e\u6e05\u695a\u4ed6\u4eec\u662f\u5982\u4f55\u6700\u7ec8\u8fbe\u6210\u76ee\u7684\u7684\u3002<\/p>\n<p>\u5b8c\u6210\u540e\uff0c\u4f60\u5fc5\u987b\u786e\u4fdd\u5b83\u662f\u8be6\u7ec6\u4e14\u6709\u4ef7\u503c\u7684\u3002\u4f60\u9700\u8981\u67e5\u770b\u7528\u6237\u6240\u505a\u7684\u4e00\u5207\uff0c\u5e76\u786e\u5b9a\u54ea\u4e9b\u53ef\u4ee5\u6539\u8fdb\u4ee5\u4f7f\u4ed6\u4eec\u7684\u751f\u6d3b\u66f4\u8f7b\u677e\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca\u66f4\u65b0\u67d0\u4e9b\u4e8b\u7269\uff0c\u79fb\u9664\u5b83\u4eec\uff0c\u6216\u5411\u7528\u6237\u65c5\u7a0b\u4e2d\u6dfb\u52a0\u65b0\u5143\u7d20\u3002<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-02.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74598\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-02.png\" alt=\"\" width=\"1000\" height=\"745\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-02.png 847w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-02-300x223.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2022\/12\/uxrenyi-412-02-768x572.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4eb2\u548c\u56fe\uff08Affinity Diagram\uff09<\/strong><\/span><\/h2>\n<p>\u4eb2\u548c\u56fe\u6709\u52a9\u4e8e\u6574\u5408\u5927\u91cf\u4fe1\u606f\uff0c\u5e76\u5c06\u5176\u7ec4\u7ec7\u6210\u6613\u4e8e\u7406\u89e3\u7684\u771f\u5b9e\u5173\u7cfb\u7ed3\u6784\u3002\u5236\u4f5c\u4eb2\u548c\u56fe\u5e76\u4e0d\u96be\uff0c\u4f46\u8fd9\u53ef\u80fd\u9700\u8981\u82b1\u8d39\u4e00\u4e9b\u65f6\u95f4\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4f60\u9700\u8981\u5904\u7406\u591a\u5c11\u4e0d\u540c\u7684\u60f3\u6cd5\u4ee5\u53ca\u9700\u8981\u5904\u7406\u7684\u4fe1\u606f\u91cf\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u5728\u7eb8\u4e0a\u753b\uff0c\u4e5f\u53ef\u4ee5\u7528\u8f6f\u4ef6\uff0c\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u53ef\u4ee5\u8ba9\u6240\u6709\u4fe1\u606f\u4e95\u4e95\u6709\u6761\u4e14\u6613\u4e8e\u5904\u7406\u3002\u5bf9\u4e8e\u7528\u6237\u4f53\u9a8c\u670d\u52a1\u516c\u53f8\u800c\u8a00\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u7528\u8f6f\u4ef6\u6765\u521b\u5efa\u8fd9\u6837\u7684\u4eb2\u548c\u56fe\uff0c\u56e0\u4e3a\u4ed6\u4eec\u9700\u8981\u5904\u7406\u5927\u91cf\u7528\u6237\u7814\u7a76\u7684\u6570\u636e\u3002<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u521b\u5efa\u4eb2\u548c\u56fe<\/strong><\/span><\/h4>\n<p>\u521b\u5efa\u4eb2\u548c\u56fe\uff0c\u9996\u5148\u4f60\u9700\u8981\u5728\u4fbf\u5229\u8d34\u6216\u7eb8\u4e0a\u5199\u4e0b\u6bcf\u4e2a\u60f3\u6cd5\u3002\u5f53\u4f60\u5199\u5b8c\u6240\u6709\u7684\u60f3\u6cd5\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u4e0b\u4e00\u6b65\u9aa4\u3002\u8fd9\u4e00\u6b65\u8981\u4fdd\u8bc1\u6bcf\u5f20\u4fbf\u5229\u8d34\u7684\u5185\u5bb9\u90fd\u6e05\u6670\u53ef\u89c1\u3002<\/p>\n<p>\u7b2c\u4e8c\u6b65\u662f\u8bc6\u522b\u60f3\u6cd5\u4e4b\u95f4\u7684\u5173\u8054\uff0c\u5e76\u4e14\u5c06\u60f3\u6cd5\u4fbf\u5229\u8d34\u8fdb\u884c\u5f52\u7c7b\u3002\u4f60\u53ef\u4ee5\u5f62\u6210\u4efb\u610f\u591a\u7684\u7ec4\uff0c\u4f46\u662f\u901a\u5e38\u6765\u8bf44-10\u7ec4\u5c31\u80fd\u6db5\u76d6\u5b8c\u6240\u6709\u7684\u5173\u8054\u3002\u5982\u679c\u4f60\u5df2\u7ecf\u5c06\u5927\u591a\u6570\u7684\u4fbf\u5229\u8d34\u8fdb\u884c\u4e86\u5f52\u7c7b\uff0c\u8fd8\u5269\u4e0b\u4e00\u4e9b\u65e0\u6cd5\u5206\u7c7b\u7684\u60f3\u6cd5\uff0c\u8fd9\u6ca1\u5173\u7cfb\u3002<\/p>\n<p>\u5f53\u4f60\u505a\u5b8c\u4ee5\u4e0a\u8fd9\u4e24\u6b65\u540e\uff0c\u5c31\u5b8c\u6210\u4e86\u4eb2\u548c\u56fe\u7684\u521b\u5efa\uff0c\u7136\u540e\u4f60\u9700\u8981\u5bf9\u6bcf\u4e2a\u7ec4\u8fdb\u884c\u547d\u540d\u4ee5\u4fbf\u66f4\u597d\u7684\u63cf\u8ff0\u8fd9\u4e2a\u7ec4\u7684\u5185\u5bb9\u3002\u73b0\u5728\u4f60\u5c31\u5df2\u7ecf\u62e5\u6709\u4e86\u4e00\u4e2a\u53ef\u89c6\u5316\u7684\u5b9a\u6027\u7814\u7a76\u7ed3\u679c\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u4eb2\u548c\u56fe\u53bb\u6d1e\u5bdf\u7528\u6237\u3002\u5728\u8fd9\u4e2a\u56fe\u8868\u4e2d\u4f60\u80fd\u53d1\u73b0\u4ec0\u4e48\u89c4\u5f8b\u5417\uff1f\u5b83\u4eec\u662f\u4e0d\u662f\u7528\u6237\u7ecf\u5e38\u9047\u5230\u7684\u75db\u70b9\uff1f\u8bf7\u627e\u5230\u6240\u6709\u53ef\u4ee5\u7528\u4e8e\u5e2e\u52a9\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u4fe1\u606f\u3002<\/p>\n<p><a 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