{"id":74745,"date":"2023-06-16T05:59:32","date_gmt":"2023-06-16T05:59:32","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74745"},"modified":"2023-06-19T11:06:53","modified_gmt":"2023-06-19T11:06:53","slug":"uxzhibiaoduliangyiluokuangxingweitaidumiaoshuzhenduancanyuduchengguo","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74745","title":{"rendered":"UX\u5ea6\u91cf\u6307\u6807\u4e00\u7ba9\u7b50\uff08\u884c\u4e3a\u3001\u6001\u5ea6\u3001\u63cf\u8ff0\u3001\u8bca\u65ad\u3001\u53c2\u4e0e\u5ea6\u3001\u6210\u679c\uff09"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74746\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00.png\" alt=\"\" width=\"1000\" height=\"549\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00.png 2179w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00-300x165.png 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00-1024x563.png 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00-768x422.png 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00-1536x844.png 1536w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/06\/uxrenyi-416-00-2048x1125.png 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u96ea\u7eaf \u5ba1\u6821\uff1aCCLEXI\u00a0 |\u00a0 UXRen\u7ffb\u8bd1\u7ec4 #416 \u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1a Alex A. Szczurek<br \/>\n\u539f\u6807\u9898\uff1a\u300aList of UX metrics\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u7684\u5ea6\u91cf\u5bf9\u4e8e\u63d0\u5347\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u800cUX\u6307\u6807\u5219\u662f\u5ea6\u91cf\u4f53\u9a8c\u7684\u5173\u952e\u3002\u4e0d\u540c\u6307\u6807\u53ef\u4ee5\u4f53\u73b0\u51fa\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u4e0d\u540c\u65b9\u9762\u7684\u6d1e\u5bdf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>1. \u884c\u4e3a\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Behavioral Metrics<\/strong><\/p>\n<p>\u884c\u4e3a\u6307\u6807\u80fd\u5ea6\u91cf\u7528\u6237\u5728\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u4ea4\u4e92\u65f6\u7684\u884c\u4e3a\u3002\u4e3e\u4f8b\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u70b9\u51fb\u8f6c\u5316\u7387\uff08Click-through rate\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0CTR\uff0c\u7528\u70b9\u51fb\u94fe\u63a5\u6216\u6309\u94ae\u7684\u6b21\u6570\u9664\u4ee5\u8be5\u94fe\u63a5\u6216\u6309\u94ae\u7684\u5c55\u793a\u6b21\u6570\uff08\u6d4f\u89c8\u91cf\uff09\u6765\u8861\u91cf\u3002\u7ed3\u679c\u767e\u5206\u6bd4\u8868\u793a\u5728\u770b\u5230\u94fe\u63a5\u6216\u6309\u94ae\u540e\u70b9\u51fb\u8be5\u94fe\u63a5\u6216\u6309\u94ae\u7684\u7528\u6237\u6bd4\u4f8b\u3002<\/p>\n<p>CTR\u7684\u516c\u5f0f\u4e3a\uff1a<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>CTR=\uff08\u70b9\u51fb\u6570\/\u6d4f\u89c8\u91cf\uff09x 100%<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u4efb\u52a1\u5b8c\u6210\u65f6\u95f4\uff08Time on task\uff09<\/strong><\/span><\/p>\n<p>\u4efb\u52a1\u5b8c\u6210\u65f6\u95f4\u662f\u901a\u8fc7\u8ddf\u8e2a\u7528\u6237\u5728\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u5b8c\u6210\u4e00\u9879\u6216\u4e00\u7ec4\u7279\u5b9a\u4efb\u52a1\u6240\u9700\u7684\u65f6\u95f4\u6765\u8861\u91cf\u7684\u3002\u8ba1\u7b97\u4efb\u52a1\u65f6\u95f4\u7684\u516c\u5f0f\u662f\uff1a<\/p>\n<ul>\n<li><strong>\u4efb\u52a1\u5b8c\u6210\u65f6\u95f4 = \u4efb\u52a1\u5b8c\u6210\u65f6\u95f4\u70b9 &#8211; \u4efb\u52a1\u5f00\u59cb\u7684\u65f6\u95f4\u70b9<\/strong><\/li>\n<\/ul>\n<p>\u901a\u8fc7\u6d4b\u91cf\u4efb\u52a1\u65f6\u95f4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u4efb\u52a1\u6240\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u4ece\u800c\u8fa8\u8bc6\u4f18\u5316\u5de5\u4f5c\u6d41\u7a0b\u548c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u673a\u4f1a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u4efb\u52a1\u6210\u529f\u7387\uff08Task success rate\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e2a\u6307\u6807\u662f\u6307\u80fd\u591f\u6210\u529f\u5b8c\u6210\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4efb\u52a1\u7684\u7528\u6237\u767e\u5206\u6bd4\u3002\u8ba1\u7b97\u65b9\u6cd5\u662f\u5c06\u6210\u529f\u5b8c\u6210\u4efb\u52a1\u7684\u6b21\u6570\u9664\u4ee5\u603b\u5c1d\u8bd5\u6b21\u6570\u3002<\/p>\n<ul>\n<li><strong>\u4efb\u52a1\u6210\u529f\u7387=\u6210\u529f\u5b8c\u6210\u6b21\u6570\/\u603b\u5c1d\u8bd5\u6b21\u6570<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u8df3\u51fa\u7387\uff08Bounce rate\uff09<\/strong><\/span><\/p>\n<p>\u8df3\u51fa\u7387\u662f\u6307\u5728\u67e5\u770b\u4e00\u4e2a\u9875\u9762\u6216\u4e0e\u4e00\u4e2a\u5143\u7d20\u4ea4\u4e92\u540e\u5c31\u79bb\u5f00\u7f51\u7ad9\u6216\u5e94\u7528\u7684\u7528\u6237\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a<\/p>\n<ul>\n<li><strong>\u8df3\u51fa\u7387=(\u5355\u9875\u4f1a\u8bdd\u6570\/\u603b\u4f1a\u8bdd\u6570)x 100%<\/strong><\/li>\n<\/ul>\n<p>\u201c\u5355\u9875\u4f1a\u8bdd\u201d\u88ab\u5b9a\u4e49\u4e3a\u7528\u6237\u5728\u79bb\u5f00\u4e4b\u524d\u4ec5\u4e0e\u4e00\u4e2a\u9875\u9762\u6216\u5143\u7d20\u4ea4\u4e92\u7684\u4f1a\u8bdd\u3002\u4f1a\u8bdd\u603b\u6570\u5305\u62ec\u7528\u6237\u4e0e\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4ea4\u4e92\u7684\u6240\u6709\u4f1a\u8bdd\u6570\u91cf\uff0c\u4e0d\u8bba\u7528\u6237\u4e0e\u591a\u5c11\u9875\u9762\u6216\u5143\u7d20\u4ea4\u4e92\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u8f6c\u5316\u7387\uff08Conversion rate\uff09<\/strong><\/span><\/p>\n<p>\u8fd8\u6709\u4e00\u4e2a\u6307\u6807\u8861\u91cf\u4e86\u6267\u884c\u67d0\u4e2a\u64cd\u4f5c\u7684\u7528\u6237\u7684\u767e\u5206\u6bd4\uff0c\u4f8b\u5982\u8d2d\u4e70\u5546\u54c1\u6216\u586b\u5199\u8868\u5355\u3002\u5b83\u901a\u8fc7\u5c06\u6210\u529f\u8f6c\u5316\u7684\u6570\u91cf\u9664\u4ee5\u603b\u8bbf\u5ba2\u6570\u91cf\u6765\u8ba1\u7b97\u3002\u8f6c\u5316\u7387\u7684\u8ba1\u7b97\u516c\u5f0f\u662f\uff1a<\/p>\n<ul>\n<li><strong>\u8f6c\u5316\u7387=(\u8f6c\u5316\u6570\/\u603b\u7528\u6237\u6570)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>6\uff09\u9519\u8bef\u7387\uff08Error rate\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e00\u6307\u6807\u7528\u4e8e\u8861\u91cf\u7528\u6237\u5728\u4f7f\u7528\u4f60\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u65f6\u9047\u5230\u7684\u9519\u8bef\u767e\u5206\u6bd4\u3002\u8ddf\u8e2a\u8fd9\u4e2a\u6307\u6807\u975e\u5e38\u91cd\u8981\uff0c\u4ee5\u4fbf\u8bc6\u522b\u5e76\u4fee\u590d\u53ef\u80fd\u5bfc\u81f4\u7528\u6237\u6cae\u4e27\u7684\u95ee\u9898\u3002<\/p>\n<ul>\n<li><strong>\u9519\u8bef\u7387=\u9519\u8bef\u6570\/\u64cd\u4f5c\u603b\u6570<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>7\uff09\u653e\u5f03\u7387\uff08Abandonment rate\uff09<\/strong><\/span><\/p>\n<p>\u5ea6\u91cf\u5728\u5b8c\u6210\u4efb\u52a1\u4e4b\u524d\u653e\u5f03\u8be5\u4efb\u52a1\u7684\u7528\u6237\u7684\u767e\u5206\u6bd4\u7684\u6307\u6807\u3002\u8ddf\u8e2a\u8fd9\u4e2a\u6307\u6807\u4e5f\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4ee5\u4fbf\u4e8e\u786e\u8ba4\u7528\u6237\u5728\u4f55\u5904\u9047\u5230\u56f0\u96be\u3002<\/p>\n<ul>\n<li><strong>\u653e\u5f03\u7387=(\u5df2\u653e\u5f03\u8fdb\u7a0b\u6570\/\u5df2\u542f\u52a8\u8fdb\u7a0b\u6570)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>2. \u6001\u5ea6\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Attitudinal Metrics<\/strong><\/p>\n<p>\u8fd9\u4e9b\u6307\u6807\u7528\u4e8e\u8861\u91cf\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u611f\u53d7\uff0c\u53ef\u4ee5\u4f53\u73b0\u51fa\u7528\u6237\u7684\u770b\u6cd5\u3001\u6001\u5ea6\u548c\u610f\u89c1\u3002\u6001\u5ea6\u6307\u6807\u7684\u4e00\u4e9b\u4f8b\u5b50\u5305\u62ec\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u51c0\u63a8\u8350\u503c\uff08Net Promoter Score\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0NPS\uff0c\u5411\u4ed6\u4eba\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u7684\u6307\u6807\u3002\u8ba1\u7b97\u65b9\u6cd5\u662f\u63a8\u8350\u8005(\u613f\u610f\u63a8\u8350\u7684\u7528\u6237)\u7684\u767e\u5206\u6bd4\u51cf\u53bb\u8d2c\u635f\u8005(\u4e0d\u4f1a\u63a8\u8350\u7684\u7528\u6237)\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>NPS =\u63a8\u8350\u8005\u7684\u767e\u5206\u6bd4 &#8211; \u8d2c\u635f\u8005\u7684\u767e\u5206\u6bd4<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u7528\u6237\u6ee1\u610f\u5ea6\uff08 Customer Satisfaction\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0CSAT\uff0c\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6ee1\u610f\u7a0b\u5ea6\u7684\u6307\u6807\u3002\u5b83\u901a\u5e38\u901a\u8fc7\u8c03\u67e5\u6216\u5176\u4ed6\u53cd\u9988\u673a\u5236\u6765\u8861\u91cf\uff0c\u5e76\u4e14\u901a\u5e38\u4ee5\u767e\u5206\u6bd4\u6216\u5206\u6570\u8868\u793a\u3002CSAT\u5206\u6570\u8d8a\u9ad8\uff0c\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u8d8a\u6ee1\u610f\uff0c\u5206\u6570\u8d8a\u4f4e\uff0c\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u8d8a\u4e0d\u6ee1\u610f\u3002<\/p>\n<ul>\n<li><strong>CSAT =(\u6ee1\u610f\u7528\u6237\u6570\/\u88ab\u8c03\u67e5\u7528\u6237\u603b\u6570)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u7cfb\u7edf\u53ef\u7528\u6027\u91cf\u8868\uff08System Usability Scale\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0SUS\uff0c\u8fd9\u4e00\u6307\u6807\u662f\u57fa\u4e8e\u7528\u6237\u5bf9\u4f60\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u6574\u4f53\u4f53\u9a8c\u3002\u5b83\u901a\u5e38\u901a\u8fc7\u8c03\u67e5\u6216\u95ee\u5377\u6765\u8861\u91cf\uff0c\u5e76\u63d0\u4f9b\u5bf9\u6539\u8fdb\u9886\u57df\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/p>\n<p>\u8981\u8ba1\u7b97SUS\uff0c\u4f60\u9700\u8981\u8fdb\u884c\u4e00\u9879\u753110\u4e2a\u95ee\u9898\u7ec4\u6210\u7684\u8c03\u67e5\u95ee\u5377\uff0c\u6bcf\u4e2a\u95ee\u9898\u90fd\u67095\u5206\u7684\u674e\u514b\u7279\u91cf\u8868\u56de\u7b54\u9009\u9879\u3002<\/p>\n<p>\u8fd9\u4e9b\u95ee\u9898\u5305\u62ec\uff1a<\/p>\n<ol>\n<li><span style=\"color: #333333;\"><strong>\u6211\u4f1a\u7ecf\u5e38\u4f7f\u7528\u8fd9\u4e2a\u7cfb\u7edf\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u7cfb\u7edf\u4e0d\u5fc5\u8981\u5730\u590d\u6742\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u7cfb\u7edf\u5f88\u597d\u7528\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u9700\u8981\u6280\u672f\u4eba\u5458\u7684\u5e2e\u52a9\u624d\u80fd\u4f7f\u7528\u8fd9\u4e2a\u7cfb\u7edf\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u7cfb\u7edf\u7684\u5404\u4e2a\u529f\u80fd\u90fd\u5f88\u597d\u5730\u96c6\u6210\u5728\u4e00\u8d77\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u7cfb\u7edf\u6709\u592a\u591a\u4e0d\u4e00\u81f4\u4e4b\u5904\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u5f88\u5feb\u5b66\u4f1a\u4f7f\u7528\u8fd9\u4e2a\u7cfb\u7edf\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u7cfb\u7edf\u4f7f\u7528\u8d77\u6765\u975e\u5e38\u7b28\u62d9\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u4f7f\u7528\u8fd9\u4e2a\u7cfb\u7edf\u6211\u611f\u5230\u5f88\u6709\u4fe1\u5fc3\u3002<\/strong><\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>\u5728\u5f00\u59cb\u4f7f\u7528\u8fd9\u4e2a\u7cfb\u7edf\u4e4b\u524d\uff0c\u6211\u9700\u8981\u5b66\u4e60\u5f88\u591a\u4e1c\u897f\u3002<\/strong><\/span><\/li>\n<\/ol>\n<p>\u5bf9\u4e8e1\u30013\u30015\u30017\u30019\u53f7\u95ee\u9898\uff0c\u53c2\u4e0e\u8005\u9700\u4f7f\u7528\u4ece\u201c\u5f3a\u70c8\u540c\u610f\u201d\u5230\u201c\u5f3a\u70c8\u4e0d\u540c\u610f\u201d(\u5206\u6570\u5206\u522b\u4e3a5\u30014\u30013\u30012\u30011)\u76845\u5206\u91cf\u8868\u8fdb\u884c\u56de\u7b54\u3002<\/p>\n<p>\u5bf9\u4e8e2\u30014\u30016\u30018\u300110\u53f7\u95ee\u9898\uff0c\u53c2\u4e0e\u8005\u9700\u4f7f\u7528\u4ece\u201c\u5f3a\u70c8\u4e0d\u540c\u610f\u201d\u5230\u201c\u5f3a\u70c8\u540c\u610f\u201d(\u5206\u6570\u5206\u522b\u4e3a1\u30012\u30013\u30014\u548c5)\u76845\u5206\u91cf\u8868\u8fdb\u884c\u56de\u7b54\u3002<\/p>\n<p>\u8981\u8ba1\u7b97SUS\u5206\u6570\uff0c\u8981\u5c06\u8fd910\u4e2a\u95ee\u9898\u7684\u5206\u6570\u5168\u90e8\u76f8\u52a0\uff0c\u7136\u540e\u5c06\u603b\u5206\u4e58\u4ee52.5\u3002\u5f97\u5230\u7684\u5206\u6570\u5c06\u4ecb\u4e8e0\u548c100\u4e4b\u95f4\uff0c\u5206\u6570\u8d8a\u9ad8\uff0c\u8868\u793a\u7cfb\u7edf\u7684\u53ef\u7528\u6027\u8d8a\u9ad8\u3002<\/p>\n<ul>\n<li><strong>SUS\u5f97\u5206=(\u6240\u6709\u5f97\u5206\u4e4b\u548c*2.5)\/10<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\">\uff08lea\u6ce8\uff1a\u539f\u4f5c\u8005\u7684\u8868\u8ff0\u4e2d\u7f3a\u5c11\u4e86\u7528\u6237\u586b\u7b54SUS\u91cf\u8868\u540e\u7684\u5206\u503c\u8f6c\u6362\u6b65\u9aa4\uff0c\u5373\u5947\u6570\u9898\u76ee\u7684\u7528\u6237\u6253\u5206\u9700\u8981\u505a\uff08\u5947\u6570\u9879\u6253\u5206-1\uff09\u5904\u7406\uff0c\u5076\u6570\u9898\u76ee\u7684\u7528\u6237\u6253\u5206\u9700\u8981\u505a\uff085-\u5076\u6570\u9879\u6253\u5206\uff09\u5904\u7406\u3002\u7136\u540e\u52a0\u548c\u4e4b\u540e\u518d\u4e58\u4ee52.5\uff0c\u800c\u4e14\u4e0d\u9700\u8981\u966410\u3002\u5b8c\u6574\u7684\u516c\u5f0f\u662f\uff1aSUS\u5f97\u5206=[\uff08\u03a3\u5947\u6570\u9879-1\uff09+\uff085-\u5076\u6570\u9879\uff09]*2.5\/10\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u7528\u6237\u8d39\u529b\u5ea6\u6307\u6570\uff08User Effort Score\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0UES\uff0c\u8861\u91cf\u7528\u6237\u4e3a\u5b8c\u6210\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u7684\u4efb\u52a1\u6216\u5b9e\u73b0\u76ee\u6807\u6240\u9700\u4ed8\u51fa\u7684\u52aa\u529b\u7684\u591a\u5c11\u3002\u5b83\u901a\u5e38\u662f\u901a\u8fc7\u8c03\u67e5\u6216\u5176\u4ed6\u53cd\u9988\u673a\u5236\u6765\u8861\u91cf\u7684\uff0c\u901a\u5e38\u57281\u52305\u62161\u523010\u7684\u8303\u56f4\u5185\u8868\u793a\u3002UES\u5206\u6570\u8d8a\u4f4e\uff0c\u8868\u660e\u7528\u6237\u8ba4\u4e3a\u4efb\u52a1\u6216\u76ee\u6807\u66f4\u5bb9\u6613\u5b8c\u6210\uff0c\u800c\u5206\u6570\u8d8a\u9ad8\uff0c\u8868\u660e\u7528\u6237\u4f7f\u7528\u8d8a\u8d39\u529b\u3002<\/p>\n<ul>\n<li><strong>UES=(\u603b\u5206\/\u56de\u7b54\u6570)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u674e\u514b\u7279\u91cf\u8868\u8bc4\u5b9a\uff08Likert scale ratings\uff09<\/strong><\/span><\/p>\n<p>\u8861\u91cf\u7528\u6237\u5bf9\u67d0\u4e00\u9648\u8ff0\u6216\u95ee\u9898\u662f\u5426\u540c\u610f\u7684\u7a0b\u5ea6\u3002\u8fd9\u901a\u5e38\u4f7f\u75285\u5206\u62167\u5206\u5236\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u540c\u610f\u6216\u4e0d\u540c\u610f\u7684\u7a0b\u5ea6\uff0c\u8303\u56f4\u4ece\u201c\u5f3a\u70c8\u540c\u610f\u201d\u5230\u201c\u5f3a\u70c8\u4e0d\u540c\u610f\u201d\u3002\u674e\u514b\u7279\u91cf\u8868\u8bc4\u5b9a\u901a\u5e38\u7528\u4e8e\u8c03\u67e5\u548c\u5176\u4ed6\u53cd\u9988\u673a\u5236\uff0c\u4ee5\u8861\u91cf\u7528\u6237\u7684\u610f\u89c1\u548c\u770b\u6cd5\u3002<\/p>\n<p>\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5982\u679c\u4e00\u4e2a\u8c03\u67e5\u95ee\u9898\u8981\u6c42\u7528\u6237\u4ece1\u52305\u7ed9\u4ed6\u4eec\u5bf9\u67d0\u4e00\u9648\u8ff0\u7684\u540c\u610f\u7a0b\u5ea6\u6253\u5206\uff0c\u5176\u4e2d1\u8868\u793a\u201c\u5f3a\u70c8\u4e0d\u540c\u610f\u201d\uff0c5\u8868\u793a\u201c\u5f3a\u70c8\u540c\u610f\u201d\uff0c10\u4e2a\u7528\u6237\u7ed9\u8be5\u9648\u8ff0\u6253\u5206\uff1a4\uff0c5\uff0c3\uff0c4\uff0c2\uff0c5\uff0c4\uff0c3\uff0c2\uff0c1(4+5+3+4+2+5+4+3+2+1)\/10=3.5<\/li>\n<li>\u674e\u514b\u7279\u91cf\u8868\u8bc4\u5b9a\u5bf9\u8fd9\u4e00\u9648\u8ff0\u7684\u6253\u5206\u4e3a3.5\u5206(\u6ee1\u52065\u5206)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>6\uff09\u5f00\u653e\u5f0f\u53cd\u9988\uff08Open-ended feedback\uff09<\/strong><\/span><\/p>\n<p>\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u81ea\u7531\u8bc4\u8bba\u6216\u5efa\u8bae\u3002\u5b83\u53ef\u4ee5\u901a\u8fc7\u8c03\u67e5\u3001\u8bbf\u8c08\u6216\u5176\u4ed6\u53cd\u9988\u673a\u5236\u6765\u6536\u96c6\u3002\u5f00\u653e\u5f0f\u53cd\u9988\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u5b9a\u6027\u6570\u636e\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u9700\u6c42\u5e76\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002\u7136\u800c\uff0c\u5206\u6790\u5b83\u4e5f\u53ef\u80fd\u6bd4\u5176\u4ed6\u6307\u6807\u66f4\u5177\u6311\u6218\u6027\uff0c\u56e0\u4e3a\u5b83\u9700\u8981\u5bf9\u7528\u6237\u8bc4\u8bba\u8fdb\u884c\u624b\u52a8\u5ba1\u6838\u548c\u5206\u7c7b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>3. \u63cf\u8ff0\u6027\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Descriptive Metrics<\/strong><\/p>\n<p>\u8fd9\u4e9b\u6307\u6807\u63d0\u4f9b\u4e86\u5173\u4e8e\u7528\u6237\u53ca\u5176\u884c\u4e3a\u7684\u63cf\u8ff0\u6027\u4fe1\u606f\u3002\u5b83\u4eec\u6709\u52a9\u4e8e\u521b\u5efa\u7528\u6237\u89d2\u8272\u5e76\u8bc6\u522b\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\u3002\u4e00\u4e9b\u63cf\u8ff0\u6027\u6307\u6807\u7684\u4f8b\u5b50\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u4eba\u53e3\u5b66\u7edf\u8ba1\u6307\u6807\uff08Demographics\uff09<\/strong><\/span><\/p>\n<p>\u63d0\u4f9b\u6709\u5173\u7528\u6237\u7279\u5f81\u7684\u4fe1\u606f\uff0c\u5982\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\u548c\u5176\u4ed6\u76f8\u5173\u56e0\u7d20\u3002\u901a\u8fc7\u8ddf\u8e2a\u548c\u5206\u6790\u4eba\u53e3\u5b66\u7edf\u8ba1\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5176\u7528\u6237\u57fa\u7840\u7684\u6784\u6210\uff0c\u5e76\u5b9a\u5236\u5176\u7528\u6237\u4f53\u9a8c\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u3002<\/p>\n<p>\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u6536\u96c6\u4eba\u53e3\u5b66\u7edf\u8ba1\u6570\u636e\uff1a<\/p>\n<ul>\n<li><strong>\u95ee\u5377\u8c03\u67e5<\/strong><\/li>\n<li><strong>Google\u63d0\u4f9b\u7684Analytics\u7f51\u7ad9\u7edf\u8ba1\u5de5\u5177<\/strong><\/li>\n<li><strong>\u7528\u6237\u8d44\u6599<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u7528\u6237\u89d2\u8272\uff08User roles\uff09<\/strong><\/span><\/p>\n<p>\u7528\u6237\u89d2\u8272\u6307\u6807\u7528\u4e8e\u5ea6\u91cf\u53d7\u4f17\u6210\u5458\u5728\u4f60\u7684\u54c1\u724c\u6216\u793e\u533a\u4e2d\u6240\u627f\u62c5\u7684\u89d2\u8272\u7684\u6570\u91cf\u548c\u7c7b\u578b\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u5bf9\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u53c2\u4e0e\u7a0b\u5ea6\u3002<\/p>\n<p>\u786e\u5b9a\u4f60\u7684\u53d7\u4f17\u53ef\u4ee5\u626e\u6f14\u7684\u4e0d\u540c\u89d2\u8272\u3002\u8fd9\u4e9b\u89d2\u8272\u53ef\u80fd\u5305\u62ec\u5ba2\u6237\u3001\u8ba2\u9605\u8005\u3001\u8ffd\u968f\u8005\u3001\u8d21\u732e\u8005\u6216\u63a8\u5e7f\u8005\u3002\u4e00\u65e6\u786e\u5b9a\u4e86\u89d2\u8272\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u5c06\u6bcf\u4e2a\u89d2\u8272\u4e2d\u7684\u53d7\u4f17\u6210\u5458\u6570\u9664\u4ee5\u53d7\u4f17\u6210\u5458\u603b\u6570\u6765\u8ba1\u7b97\u7528\u6237\u89d2\u8272\u5ea6\u91cf\u7ed3\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u4f7f\u7528\u9891\u7387\uff08Frequency of use\uff09<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u9891\u7387\u6307\u6807\u6765\u8861\u91cf\u4f60\u7684\u53d7\u4f17\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u9891\u7387\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u53ca\u4ed6\u4eec\u8d2d\u4e70\u6216\u91c7\u53d6\u4e0e\u4f60\u7684\u54c1\u724c\u76f8\u5173\u7684\u5176\u4ed6\u884c\u52a8\u7684\u9891\u7387\u3002<\/p>\n<p>\u8ffd\u8e2a\u4f60\u7684\u53d7\u4f17\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185(\u5982\u4e00\u5468\u6216\u4e00\u4e2a\u6708)\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u9891\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u4f7f\u7528\u65f6\u957f\uff08Time of use\uff09<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u65f6\u95f4\u6307\u6807\u7528\u4e8e\u8861\u91cf\u7528\u6237\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u65f6\u95f4\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u7684\u53c2\u4e0e\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u4f60\u7684\u5185\u5bb9\u6216\u4ea7\u54c1\u6709\u591a\u611f\u5174\u8da3\u3002<\/p>\n<p>\u8ffd\u8e2a\u53d7\u4f17\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5(\u5982\u4e00\u5468\u6216\u4e00\u4e2a\u6708)\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u65f6\u95f4\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u8bbe\u5907\u7c7b\u578b\uff08Device type\uff09<\/strong><\/span><\/p>\n<p>\u8bbe\u5907\u7c7b\u578b\u6307\u6807\u7528\u4e8e\u8861\u91cf\u53d7\u4f17\u7528\u4e8e\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4ea4\u4e92\u7684\u8bbe\u5907\u7c7b\u578b\u3002\u8fd9\u4e00\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u53d7\u4f17\u7684\u504f\u597d\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u6216\u4ea7\u54c1\u3002<\/p>\n<p>\u8ffd\u8e2a\u53d7\u4f17\u7528\u6765\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u8bbe\u5907\u7c7b\u578b\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u53f0\u5f0f\u8ba1\u7b97\u673a\u3001\u7b14\u8bb0\u672c\u7535\u8111\u3001\u667a\u80fd\u624b\u673a\u6216\u5e73\u677f\u7535\u8111\u7b49\u8bbe\u5907\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>6\uff09\u6d4f\u89c8\u5668\u7c7b\u578b\uff08Browser type\uff09<\/strong><\/span><\/p>\n<p>\u6d4f\u89c8\u5668\u7c7b\u578b\u6307\u6807\u7528\u4e8e\u8861\u91cf\u53d7\u4f17\u6210\u5458\u7528\u4e8e\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4ea4\u4e92\u7684Web\u6d4f\u89c8\u5668\u7684\u7c7b\u578b\u3002\u8fd9\u4e00\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u53d7\u4f17\u7684\u504f\u597d\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\u6216\u57fa\u4e8eWeb\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u8ffd\u8e2a\u53d7\u4f17\u7528\u6765\u4e0e\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4ea4\u4e92\u7684Web\u6d4f\u89c8\u5668\u7684\u7c7b\u578b\u3002\u8fd9\u53ef\u4ee5\u5305\u62ecGoogle Chrome\u3001Mozilla Firefox\u3001Safari\u6216Internet Explorer\u7b49\u6d4f\u89c8\u5668\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>7\uff09\u6765\u6e90\u7f51\u7ad9\uff08Referral source\uff09<\/strong><\/span><\/p>\n<p>\u6765\u6e90\u7f51\u7ad9\u6307\u6807\u7528\u4e8e\u5ea6\u91cf\u4e3a\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u5e26\u6765\u6d41\u91cf\u7684\u6765\u6e90\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u548c\u53d7\u4f17\u7684\u884c\u4e3a\u3002<\/p>\n<p>\u8ffd\u8e2a\u4e3a\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u5e26\u6765\u6d41\u91cf\u7684\u6765\u6e90\uff0c\u5982\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6216\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u63a8\u8350\u94fe\u63a5\u3002<\/p>\n<p>\u901a\u8fc7\u8ffd\u8e2a\u548c\u5206\u6790\u8fd9\u4e9b\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u7528\u6237\uff0c\u5e76\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u4ee5\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>4. \u8bca\u65ad\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Diagnostic Metrics<\/strong><\/p>\n<p>\u8bca\u65ad\u6307\u6807\u6709\u52a9\u4e8e\u786e\u5b9a\u7528\u6237\u4f53\u9a8c\u4e2d\u95ee\u9898\u7684\u6839\u672c\u539f\u56e0\u3002\u5b83\u4eec\u6709\u52a9\u4e8e\u51c6\u786e\u5b9a\u4f4d\u7279\u5b9a\u95ee\u9898\uff0c\u5e76\u63d0\u4f9b\u5bf9\u7528\u6237\u53ef\u80fd\u5728\u7279\u5b9a\u4efb\u52a1\u6216\u529f\u80fd\u4e0a\u9047\u5230\u56f0\u96be\u7684\u539f\u56e0\u7684\u6d1e\u5bdf\u3002\u4e0b\u9762\u662f\u8bca\u65ad\u6307\u6807\u7684\u4e00\u4e9b\u4f8b\u5b50\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u70b9\u51fb\u70ed\u56fe\uff08Click heatmap\uff09<\/strong><\/span><\/p>\n<p>\u70b9\u51fb\u70ed\u56fe\u662f\u7528\u6765\u8861\u91cf\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u83b7\u5f97\u7528\u6237\u70b9\u51fb\u91cf\u6700\u591a\u7684\u533a\u57df\u7684\u6307\u6807\u3002\u5b83\u662f\u7528\u6237\u884c\u4e3a\u7684\u76f4\u89c2\u8868\u793a\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u786e\u5b9a\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u7684\u54ea\u4e9b\u533a\u57df\u6700\u5438\u5f15\u53d7\u4f17\u6216\u4e0e\u53d7\u4f17\u8054\u7cfb\u6700\u5bc6\u5207\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u6eda\u52a8\u70ed\u56fe\uff08Scroll heatmap\uff09<\/strong><\/span><\/p>\n<p>\u6eda\u52a8\u70ed\u56fe\u662f\u7528\u6765\u8861\u91cf\u7528\u6237\u6eda\u52a8\u5230\u9875\u9762\u4e0b\u65b9\u591a\u8fdc\u7684\u6307\u6807\u3002\u5b83\u662f\u7528\u6237\u884c\u4e3a\u7684\u76f4\u89c2\u8868\u793a\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u786e\u5b9a\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u7684\u54ea\u4e9b\u533a\u57df\u6700\u5438\u5f15\u53d7\u4f17\u6216\u4e0e\u53d7\u4f17\u8054\u7cfb\u6700\u5bc6\u5207\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u5bfc\u822a\u6d41\uff08Navigation flow\uff09<\/strong><\/span><\/p>\n<p>\u5bfc\u822a\u6d41\u6307\u6807\u7528\u4e8e\u8861\u91cf\u7528\u6237\u6d4f\u89c8\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u7684\u96be\u6613\u7a0b\u5ea6\u3002\u8fd9\u4e00\u6307\u6807\u53ef\u5e2e\u52a9\u4f60\u8bc6\u522b\u7f51\u7ad9\u6216\u4ea7\u54c1\u4e2d\u53ef\u80fd\u4ee4\u4eba\u56f0\u60d1\u6216\u96be\u4ee5\u4f7f\u7528\u7684\u533a\u57df\u3002<\/p>\n<p>\u8ffd\u8e2a\u7528\u6237\u6d4f\u89c8\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u7684\u8def\u5f84\uff0c\u5e76\u627e\u51fa\u7528\u6237\u9677\u5165\u56f0\u5883\u6216\u6389\u961f\u7684\u4efb\u4f55\u9886\u57df\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u9519\u8bef\u6d88\u606f\uff08Error messages\uff09<\/strong><\/span><\/p>\n<p>\u9519\u8bef\u6d88\u606f\u6307\u6807\u7528\u4e8e\u8861\u91cf\u7528\u6237\u5728\u4f7f\u7528\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u65f6\u9047\u5230\u7684\u9519\u8bef\u6d88\u606f\u7684\u6570\u91cf\u548c\u7c7b\u578b\u3002\u8fd9\u4e00\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bc6\u522b\u7f51\u7ad9\u6216\u4ea7\u54c1\u4e2d\u53ef\u80fd\u4f1a\u7ed9\u7528\u6237\u5e26\u6765\u632b\u8d25\u611f\u6216\u56f0\u60d1\u7684\u533a\u57df\u3002<\/p>\n<p>\u4f60\u9700\u8981\u8ddf\u8e2a\u7528\u6237\u9047\u5230\u7684\u9519\u8bef\u6d88\u606f\u7684\u6570\u91cf\u548c\u7c7b\u578b\uff0c\u5e76\u5206\u6790\u51fa\u73b0\u7684\u6a21\u5f0f\u6216\u8d8b\u52bf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u4efb\u52a1\u5b8c\u6210\u65f6\u95f4\uff08Time to complete a task\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e2a\u6307\u6807\u8861\u91cf\u7684\u662f\u7528\u6237\u5b8c\u6210\u4e00\u9879\u7279\u5b9a\u4efb\u52a1\u6240\u9700\u7684\u65f6\u95f4\u3002\u8ffd\u8e2a\u8fd9\u4e2a\u6307\u6807\uff0c\u5bf9\u4e8e\u5b9a\u4f4d\u7528\u6237\u53ef\u80fd\u9047\u5230\u7684\u56f0\u96be\u5f88\u5173\u952e\u3002<\/p>\n<p>\u8ffd\u8e2a\u7528\u6237\u4ece\u5934\u5230\u5c3e\u5b8c\u6210\u4efb\u52a1\u6240\u9700\u7684\u65f6\u95f4\u3002<\/p>\n<p>\u901a\u8fc7\u4f7f\u7528\u8bca\u65ad\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u7279\u5b9a\u95ee\u9898\uff0c\u5e76\u91c7\u53d6\u6709\u9488\u5bf9\u6027\u7684\u884c\u52a8\u6765\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>5. \u53c2\u4e0e\u5ea6\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Engagement Metrics<\/strong><\/p>\n<p>\u53c2\u4e0e\u5ea6\u6307\u6807\u8861\u91cf\u7684\u662f\u7528\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6295\u5165\u7a0b\u5ea6\u3002\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u6d1e\u5bdf\u7528\u6237\u5982\u4f55\u4e0e\u4ea7\u54c1\u4e92\u52a8\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u4ece\u4e2d\u83b7\u5f97\u4e86\u4ef7\u503c\u3002\u4e00\u4e9b\u4f8b\u5b50\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u4f1a\u5458\u65f6\u957f\uff08Session duration\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e00\u6307\u6807\u8861\u91cf\u7528\u6237\u5728\u5355\u4e2a\u4f1a\u8bdd\u671f\u95f4\u5728\u4f60\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4e0a\u82b1\u8d39\u7684\u5e73\u5747\u65f6\u95f4\u3002\u5b83\u80fd\u591f\u8f83\u597d\u7684\u4f53\u73b0\u7528\u6237\u5bf9\u4f60\u7684\u4ea7\u54c1\u7684\u53c2\u4e0e\u7a0b\u5ea6\u3002<\/p>\n<ul>\n<li><strong>\u5e73\u5747\u4f1a\u8bdd\u65f6\u957f=\u603b\u82b1\u8d39\u65f6\u95f4\/\u4f1a\u8bdd\u6570<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u5355\u7528\u6237\u4f1a\u8bdd\u6570\uff08Number of sessions per user\uff09<\/strong><\/span><\/p>\n<p>\u5355\u4e2a\u7528\u6237\u7684\u4f1a\u8bdd\u6570\u6307\u6807\u7528\u4e8e\u8861\u91cf\u5355\u4e2a\u7528\u6237\u4e0e\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u4ea4\u4e92\u7684\u9891\u7387\u3002\u8fd9\u4e00\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u4e2a\u4eba\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u53ca\u4ed6\u4eec\u53ef\u80fd\u8d2d\u4e70\u6216\u91c7\u53d6\u4e0e\u4f60\u7684\u54c1\u724c\u76f8\u5173\u7684\u5176\u4ed6\u884c\u52a8\u7684\u9891\u7387\u3002<\/p>\n<ul>\n<li><strong>\u5355\u7528\u6237\u4f1a\u8bdd\u6570=\u4f1a\u8bdd\u603b\u6570\/\u5355\u4e2a\u7528\u6237\u603b\u6570<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u7559\u5b58\u7387\uff08Retention rate\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e00\u6307\u6807\u8861\u91cf\u9996\u6b21\u8bbf\u95ee\u540e\u8fd4\u56de\u4f60\u7684\u4ea7\u54c1\u3001\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u6237\u7684\u767e\u5206\u6bd4\u3002\u8ffd\u8e2a\u8fd9\u4e00\u6307\u6807\u5f88\u91cd\u8981\uff0c\u4ee5\u786e\u4fdd\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u627e\u5230\u4ef7\u503c\u5e76\u7ee7\u7eed\u4f7f\u7528\u5b83\u3002<\/p>\n<ul>\n<li><strong>\u7559\u5b58\u7387=((E-N)\/S)x 100<\/strong><\/li>\n<\/ul>\n<p><em>E=\u4e00\u6bb5\u65f6\u95f4\u7ed3\u675f\u65f6\u5ba2\u6237\u6570\u91cf\uff1bN=\u5728\u6b64\u671f\u95f4\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\uff1bS=\u4e00\u6bb5\u65f6\u95f4\u521d\u671f\u7684\u5ba2\u6237\u6570\u91cf\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u6d41\u5931\u7387\uff08Churn rate\uff09<\/strong><\/span><\/p>\n<p>\u8fd9\u4e00\u6307\u6807\u8861\u91cf\u5ba2\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u505c\u6b62\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3001\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u6bd4\u4f8b\u3002\u91cd\u8981\u7684\u662f\uff0c\u8ffd\u8e2a\u8fd9\u4e00\u6307\u6807\u6765\u786e\u5b9a\u7528\u6237\u53ef\u80fd\u9047\u5230\u56f0\u96be\u6216\u4e0d\u6ee1\u7684\u9886\u57df\u3002<\/p>\n<ul>\n<li><strong>\u6d41\u5931\u7387=(\u7ed9\u5b9a\u65f6\u671f\u5185\u6d41\u5931\u7684\u5ba2\u6237\/\u8be5\u65f6\u671f\u5f00\u59cb\u65f6\u7684\u5ba2\u6237)x 100<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08User lifetime value\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0LTV\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c(LTV)\u662f\u7528\u4e8e\u4f30\u8ba1\u5ba2\u6237\u5728\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u5173\u7cfb\u8fc7\u7a0b\u4e2d\u5c06\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u7684\u603b\u4ef7\u503c\u7684\u6307\u6807\u3002\u5b83\u8003\u8651\u4e86\u5ba2\u6237\u82b1\u8d39\u7684\u91d1\u989d\u3001\u4ed6\u4eec\u8d2d\u4e70\u7684\u9891\u7387\u4ee5\u53ca\u4ed6\u4eec\u4f5c\u4e3a\u5ba2\u6237\u7684\u65f6\u95f4\u7b49\u56e0\u7d20\u3002<\/p>\n<ul>\n<li><strong>LTV=(\u4e00\u6b21\u8d2d\u4e70\u7684\u5e73\u5747\u4ef7\u503c)x(\u6bcf\u5e74\u8d2d\u4e70\u7684\u6570\u91cf)x(\u5ba2\u6237\u5e73\u5747\u751f\u547d\u5468\u671f)<\/strong><\/li>\n<\/ul>\n<p>\u901a\u8fc7\u8ffd\u8e2a\u53c2\u4e0e\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u673a\u4f1a\uff0c\u4ee5\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u3001\u589e\u52a0\u7559\u5b58\u7387\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>6. \u6210\u679c\u6307\u6807<\/strong><\/span><\/h2>\n<p><strong>Outcome Metrics<\/strong><\/p>\n<p>\u6210\u679c\u6307\u6807\u8861\u91cf\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u5bf9\u4e1a\u52a1\u7ed3\u679c\u7684\u5f71\u54cd\u3002\u8fd9\u4e9b\u6307\u6807\u6709\u52a9\u4e8e\u5c55\u793aUX\u6295\u5165\u7684\u4ef7\u503c\uff0c\u5e76\u63d0\u4f9b\u5bf9UX\u8ba1\u5212\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\u7684\u6d1e\u5bdf\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7ed3\u679c\u6307\u6807\u7684\u793a\u4f8b\uff1a<\/p>\n<p><span style=\"color: #3366ff;\"><strong>1\uff09\u6536\u5165\u6307\u6807\uff08Revenue\uff09<\/strong><\/span><\/p>\n<p>\u6536\u5165\u662f\u6307\u4f60\u7684\u4f01\u4e1a\u5728\u4e00\u6bb5\u7279\u5b9a\u65f6\u95f4\u5185\u4ea7\u751f\u7684\u603b\u91d1\u989d\u3002\u8981\u8ba1\u7b97\u6536\u5165\uff0c\u4f60\u9700\u8981\u5c06\u9500\u552e\u7684\u4ea7\u54c1\u603b\u6570\u4e58\u4ee5\u6bcf\u79cd\u4ea7\u54c1\u7684\u4ef7\u683c\u3002<\/p>\n<ul>\n<li><strong>\u6536\u5165=\u9500\u552e\u7684\u4ea7\u54c1\u603b\u6570*\u6bcf\u79cd\u4ea7\u54c1\u7684\u5747\u4ef7<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>2\uff09\u8f6c\u5316\u7387\uff08Conversion rate\uff09<\/strong><\/span><\/p>\n<p>\u8f6c\u5316\u7387\u662f\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u7684\u8bbf\u95ee\u8005\u91c7\u53d6\u64cd\u4f5c\u7684\u767e\u5206\u6bd4\uff0c\u4f8b\u5982\u8fdb\u884c\u8d2d\u4e70\u6216\u586b\u5199\u8868\u683c\u3002\u8981\u8ba1\u7b97\u8f6c\u5316\u7387\uff0c\u9700\u8981\u5c06\u8f6c\u5316\u91cf\u9664\u4ee5\u603b\u8bbf\u95ee\u91cf\uff0c\u518d\u4e58\u4ee5100%\u3002<\/p>\n<ul>\n<li><strong>\u8f6c\u5316\u7387=(\u8f6c\u5316\u6570\/\u603b\u8bbf\u95ee\u91cf)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>3\uff09\u83b7\u5ba2\u6210\u672c\uff08Customer acquisition cost\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0CAC\uff0c\u83b7\u5ba2\u6210\u672c\u662f\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u603b\u6210\u672c\u3002\u8fd9\u5305\u62ec\u8425\u9500\u548c\u5e7f\u544a\u8d39\u7528\u3001\u9500\u552e\u4f63\u91d1\u4ee5\u53ca\u4e0e\u5438\u5f15\u548c\u8f6c\u5316\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u4efb\u4f55\u5176\u4ed6\u6210\u672c\u3002<\/p>\n<ul>\n<li><strong>CAC=\u9500\u552e\u548c\u8425\u9500\u603b\u6210\u672c\/\u83b7\u5f97\u7684\u5ba2\u6237\u6570\u91cf<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>4\uff09\u6295\u8d44\u56de\u62a5\u7387\uff08Return on investment\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0ROI\uff0c\u6295\u8d44\u56de\u62a5\u662f\u8861\u91cf\u4e00\u9879\u6295\u8d44\u76f8\u5bf9\u4e8e\u5176\u6210\u672c\u7684\u76c8\u5229\u80fd\u529b\u3002\u8981\u8ba1\u7b97ROI\uff0c\u4f60\u9700\u8981\u7528\u51c0\u5229\u6da6\u9664\u4ee5\u603b\u6295\u8d44\u6210\u672c\uff0c\u518d\u4e58\u4ee5100%\u3002<\/p>\n<ul>\n<li><strong>ROI=(\u51c0\u5229\u6da6\/\u603b\u6295\u8d44\u6210\u672c)x 100%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>5\uff09\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08Customer Lifetime Value\uff09<\/strong><\/span><\/p>\n<p>\u7b80\u79f0CLV\uff0c\u8fd9\u4e00\u6307\u6807\u53ef\u4ee5\u8861\u91cf\u5ba2\u6237\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3001\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u671f\u95f4\u7684\u603b\u4ef7\u503c\u3002\u5b83\u8003\u8651\u4e86\u4f7f\u7528\u9891\u7387\u3001\u82b1\u8d39\u7684\u91d1\u989d\u548c\u4f5c\u4e3a\u5ba2\u6237\u7684\u65f6\u95f4\u957f\u5ea6\u7b49\u56e0\u7d20\u3002<\/p>\n<ul>\n<li><strong>CLV=(\u4e00\u6b21\u8d2d\u4e70\u7684\u5e73\u5747\u4ef7\u503c)x(\u6bcf\u5e74\u8d2d\u4e70\u7684\u6570\u91cf)x(\u5ba2\u6237\u7684\u5e73\u5747\u5e74\u5ea6\u751f\u547d\u5468\u671f)<\/strong><\/li>\n<\/ul>\n<p>\u901a\u8fc7\u6d4b\u91cf\u8fd9\u4e9b\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91cf\u5316UX\u6539\u8fdb\u7684\u5f71\u54cd\uff0c\u5e76\u786e\u4fddUX\u6295\u5165\u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u603b\u7ed3<\/strong><\/span><\/h2>\n<p>\u603b\u4e4b\uff0cUX\u6307\u6807\u63d0\u4f9b\u4e86\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e\u6d1e\u5bdf\uff0c\u4f01\u4e1a\u5e94\u8be5\u8ffd\u8e2a\u548c\u5206\u6790\u8fd9\u4e9b\u6307\u6807\uff0c\u4ee5\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002\u901a\u8fc7\u7ed3\u5408\u884c\u4e3a\u3001\u6001\u5ea6\u3001\u63cf\u8ff0\u3001\u8bca\u65ad\u3001\u53c2\u4e0e\u548c\u7ed3\u679c\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u4ed6\u4eec\u7684\u7528\u6237\uff0c\u5e76\u63a8\u52a8\u7528\u6237\u4f53\u9a8c\u7684\u6301\u7eed\u6539\u5584\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxplanet.org\/list-of-ux-metrics-81a30e8b90b0\uff082023.2.25\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"74745\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"479248bdcc\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path d=\"M29.144 20.773c-.063-.13-4.227-8.67-11.44-2.59C7.63 28.795 28.94 43.256 29.143 43.394c.204-.138 21.513-14.6 11.44-25.213-7.214-6.08-11.377 2.46-11.44 2.59z\" class=\"heart\" fill=\"#AAB8C2\" \/><circle class=\"main-circ\" fill=\"#E2264D\" opacity=\"0\" cx=\"29.5\" cy=\"29.5\" r=\"1.5\" \/><g class=\"grp7\" opacity=\"0\" transform=\"translate(7 6)\"><circle class=\"oval1\" fill=\"#9CD8C3\" cx=\"2\" cy=\"6\" r=\"2\" \/><circle class=\"oval2\" fill=\"#8CE8C3\" cx=\"5\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp6\" opacity=\"0\" transform=\"translate(0 28)\"><circle class=\"oval1\" fill=\"#CC8EF5\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval2\" fill=\"#91D2FA\" cx=\"3\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp3\" opacity=\"0\" transform=\"translate(52 28)\"><circle class=\"oval2\" fill=\"#9CD8C3\" cx=\"2\" cy=\"7\" r=\"2\" \/><circle class=\"oval1\" fill=\"#8CE8C3\" cx=\"4\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp2\" opacity=\"0\" transform=\"translate(44 6)\" fill=\"#CC8EF5\"><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 10 0)\" cx=\"5\" cy=\"6\" r=\"2\" \/><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp5\" opacity=\"0\" transform=\"translate(14 50)\" fill=\"#91D2FA\"><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 12 0)\" cx=\"6\" cy=\"5\" r=\"2\" \/><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp4\" opacity=\"0\" transform=\"translate(35 50)\" fill=\"#F48EA7\"><circle class=\"oval1\" transform=\"matrix(-1 0 0 1 12 0)\" cx=\"6\" cy=\"5\" r=\"2\" \/><circle class=\"oval2\" transform=\"matrix(-1 0 0 1 4 0)\" cx=\"2\" cy=\"2\" r=\"2\" \/><\/g><g class=\"grp1\" opacity=\"0\" transform=\"translate(24)\" fill=\"#9FC7FA\"><circle class=\"oval1\" cx=\"2.5\" cy=\"3\" r=\"2\" \/><circle class=\"oval2\" cx=\"7.5\" cy=\"2\" r=\"2\" \/><\/g><\/g><\/svg><span class=\"count-box\">16+<\/span>\t\t\t\t\t<\/label><\/div><\/div>\n\t<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u7528\u6237\u4f53\u9a8c\u7684\u5ea6\u91cf\u5bf9\u4e8e\u63d0\u5347\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u800cUX\u6307\u6807\u5219\u662f\u5ea6\u91cf\u4f53\u9a8c\u7684\u5173\u952e\u3002<\/p>\n","protected":false},"author":1,"featured_media":74746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[2404,4401,4402,2596],"_links":{"self":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/74745"}],"collection":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74745"}],"version-history":[{"count":7,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/74745\/revisions"}],"predecessor-version":[{"id":74754,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/posts\/74745\/revisions\/74754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=\/wp\/v2\/media\/74746"}],"wp:attachment":[{"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxren.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}