{"id":74890,"date":"2023-12-13T11:48:07","date_gmt":"2023-12-13T11:48:07","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74890"},"modified":"2023-12-13T11:51:08","modified_gmt":"2023-12-13T11:51:08","slug":"chuantongzhanshuyongyanyisizhanlueyongyancaishiweilai","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74890","title":{"rendered":"\u4f20\u7edf\u6218\u672f\u7528\u7814\u5df2\u6b7b\uff0c\u6218\u7565\u7528\u7814\u624d\u662f\u672a\u6765"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74891\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00.jpg\" alt=\"\" width=\"1000\" height=\"578\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00.jpg 1868w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00-300x173.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00-1024x592.jpg 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00-768x444.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2023\/12\/uxrenyi-421-00-1536x888.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1a\u738b\u732b\u732b \u5ba1\u6821\uff1a\u8d75\u5b87\u822a |\u00a0 UXRen\u7ffb\u8bd1\u7ec4 #421 \u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1a Jared M. Spool<br \/>\n\u539f\u6807\u9898\uff1a\u300aStrategic UX Research is The Next Big Thing\u300b<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6218\u7565\u578b\u7528\u6237\u4f53\u9a8c\u7814\u7a76\uff08Strategic UX Research\uff0c\u7b80\u79f0\u6218\u7565\u7528\u7814\uff09<\/strong>\u65e8\u5728\u63a2\u7a76\u4f01\u4e1a\u5982\u4f55\u5c06\u5176\u957f\u671f\u53d1\u5c55\u65b9\u5411\u548c\u6218\u7565\u4e0e\u5ba2\u6237\u548c\u7528\u6237\u7684\u6700\u6df1\u5c42\u9700\u6c42\u8fde\u63a5\u8d77\u6765\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u7814\u7a76\u5df2\u7ecf\u5b58\u5728\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f46\u76f4\u5230\u6700\u8fd1\u624d\u5f15\u8d77\u4e86\u9ad8\u7ba1\u7684\u6ce8\u610f\u3002<\/p>\n<p>\u8fd9\u662f\u5bf9\u7528\u7814\u7684\u4e00\u6b21\u6df1\u523b\u89c9\u9192\uff0c\u56e0\u4e3a\u6218\u7565\u7528\u7814\u624d\u662f\u5353\u8d8a\u7684\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u53ef\u4ee5\u4e3a\u5176\u6240\u670d\u52a1\u7684\u4f01\u4e1a\u548c\u7ec4\u7ec7\u6240\u80fd\u5e26\u6765\u7684\u5168\u90e8\u4ef7\u503c\uff08total value\uff09\u3002<\/p>\n<p>\u8fd9\u4e9b\u4f01\u4e1a\u7684\u9886\u5bfc\u8005\u5c06\u8fd0\u7528\u8be6\u5c3d\u7684\u4e14\u8fbe\u6210\u5e7f\u6cdb\u5171\u8bc6\u7684<strong>\u5ba2\u6237&amp;\u7528\u6237\u4f53\u9a8c\u8ba4\u77e5<\/strong>\u6765\u8fdb\u884c\u5de5\u4f5c\u3002\u4ed6\u4eec\u5c06\u5229\u7528\u8fd9\u79cd\u8ba4\u77e5\u6765\u8bbe\u5b9a\u4e1a\u52a1\u7684\u65b9\u5411\u3001\u786e\u5b9a\u6295\u8d44\u65b9\u5411\uff0c\u5e76\u5c06\u4f01\u4e1a\u7684\u957f\u671f\u548c\u77ed\u671f\u65b9\u5411\u96c6\u4e2d\u5728\u663e\u8457\u6539\u5584\u8fd9\u4e9b\u4f53\u9a8c\u7684\u52aa\u529b\u4e0a\u3002\u6218\u7565\u7528\u7814\u6539\u53d8\u4e86\u5ba2\u6237\u5173\u7cfb\uff0c\u4e00\u65b9\u662f\u4f01\u4e1a\u7684\u9ad8\u7ba1\u548c\u5229\u76ca\u76f8\u5173\u8005\uff0c\u53e6\u4e00\u65b9\u5219\u662f\u4ece\u4f01\u4e1a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u53d7\u76ca\u7684\u7528\u6237\u3002<\/p>\n<p>\u6218\u7565\u7528\u7814\u53ef\u4ee5\u4e8b\u534a\u529f\u500d\u3002\u4f01\u4e1a\u53ef\u4ee5\u7528\u76f8\u540c\u6570\u91cf\u7684\u4eba\u505a\u66f4\u591a\u7684\u4e8b\u60c5\u3002\u5b83\u8d4b\u4e88\u4e86\u9ad8\u7ba1\u8d85\u80fd\u529b\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u6210\u4e3a\u6709\u8fdc\u89c1\u7684\u5e02\u573a\u9886\u5bfc\u8005\uff0c\u56e0\u4e3a\u6574\u4e2a\u56e2\u961f\u90fd\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u4ea7\u54c1\u5982\u4f55\u6539\u5584\u4eba\u4eec\u7684\u751f\u6d3b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6218\u7565\u7528\u7814\u80fd\u5e26\u6765\u7684\u597d\u5904<\/strong><\/span><\/h2>\n<p>\u6bcf\u4e2a\u7ec4\u7ec7\uff0c\u65e0\u8bba\u5176\u6240\u5c5e\u7684\u884c\u4e1a\u6216\u6027\u8d28\uff0c\u90fd\u53ef\u4ee5\u4ece\u6218\u7565\u7528\u7814\u4e2d\u83b7\u76ca\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u4ea4\u6613\u5927\u5385\u7684\u91d1\u878d\u670d\u52a1\u7ec4\u7ec7\uff0c\u6218\u7565\u7528\u7814\u4f7f\u9ad8\u7ba1\u548c\u5229\u76ca\u76f8\u5173\u8005\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u4ea4\u6613\u5927\u5385\u7684\u65e5\u5e38\u7ec6\u8282\u3002\u4ed6\u4eec\u4f1a\u770b\u5230\u6700\u7ec6\u5fae\u7684\u529f\u80fd\u5982\u4f55\u6781\u5927\u5730\u6539\u53d8\u4ea4\u6613\u8005\u53ca\u5176\u5ba2\u6237\u7684\u7ecf\u9a8c\u3002\u5982\u679c\u6ca1\u6709\u5bf9\u4ea4\u6613\u5927\u5385\u7684\u65e5\u5e38\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u90a3\u4e48\u8fd9\u79cd\u7ec6\u81f4\u5165\u5fae\u7684\u529f\u80fd\u4ef7\u503c\u662f\u6ca1\u6709\u4eba\u4f1a\u5bdf\u89c9\u7684\u3002<\/p>\n<p>\u6216\u8005\uff0c\u5bf9\u4e8e\u4e00\u5bb6\u6559\u80b2\u4ea7\u54c1\u516c\u53f8\u800c\u8a00\uff0c\u4ed6\u4eec\u7684\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u548c\u9ad8\u7ba1\u4f1a\u770b\u5230\u4e0d\u540c\u7684\u8bfe\u5802\u73af\u5883\u4e3a\u4f55\u9700\u8981\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4ed6\u4eec\u4e0d\u4f1a\u8bd5\u56fe\u5c06\u4e00\u79cd\u6807\u51c6\u5316\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff08\u4e5f\u4e0d\u4f1a\u9884\u671f\u5176\u53ef\u4ee5\u6ee1\u8db3\u4efb\u4f55\u4eba\u7684\u5b9e\u9645\u9700\u6c42\uff09\uff0c\u800c\u662f\u81f4\u529b\u4e8e\u6295\u8d44\u90a3\u79cd\u53ef\u9002\u914d\u7684\u7075\u6d3b\u89e3\u51b3\u65b9\u6848\uff0c\u7528\u4ee5\u9002\u5e94\u5404\u79cd\u6559\u80b2\u73af\u5883\u548c\u9700\u6c42\uff0c\u4ece\u800c\u5f00\u8f9f\u51fa\u5de8\u5927\u7684\u5e02\u573a\u673a\u4f1a\u3002<\/p>\n<p>\u653f\u5e9c\u673a\u6784\u4e5f\u53ef\u4ee5\u5229\u7528\u6218\u7565\u7528\u7814\uff0c\u4e86\u89e3\u4ed6\u4eec\u6240\u670d\u52a1\u7684\u6700\u8fb9\u7f18\u7fa4\u4f53\u7684\u771f\u5b9e\u4f53\u9a8c\u3002\u4ed6\u4eec\u53ef\u4ee5\u770b\u5230\u6539\u8fdb\u7279\u5b9a\u670d\u52a1\u548c\u798f\u7949\u589e\u52a0\u7684\u76f4\u63a5\u5173\u7cfb\u3002\u8fd9\u5c31\u6210\u4e3a\u83b7\u5f97\u65b0\u57fa\u91d1\/\u9884\u7b97\u7684\u6f5c\u5728\u7406\u7531\uff0c\u56e0\u4e3a\u653f\u5e9c\u673a\u6784\u53ef\u4ee5\u7528\u8be6\u7ec6\u7684\u6570\u636e\u8bc1\u660e\u66f4\u597d\u7684\u4f53\u9a8c\u5982\u4f55\u6539\u5584\u4eba\u4eec\u7684\u751f\u6d3b\u3002<\/p>\n<p>\u6bcf\u4e2a\u7ec4\u7ec7\uff0c\u65e0\u8bba\u5927\u5c0f\uff0c\u90fd\u5c06\u53d7\u76ca\u4e8e\u6218\u7565\u7528\u7814\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u4ee5\u4eba\u4e3a\u672c\u7684\u65b9\u6cd5\uff0c\u6709\u52a9\u4e8e\u957f\u671f\u6210\u529f\uff0c\u540c\u65f6\u63d0\u4f9b\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8fc7\u4e8e\u6218\u672f\u5316\uff08too\u00a0tactical\uff09\u5e26\u6765\u7684\u9677\u9631<\/strong><\/span><\/h2>\n<p>\u7528\u6237\u4f53\u9a8c\u9886\u57df\u6709\u4e2a\u8bf4\u6cd5\uff1a<\/p>\n<p>\u9879\u76ee\u7684\u7b2c\u4e00\u9636\u6bb5\u662f\u5f04\u6e05\u695a<strong>\u6211\u4eec\u8981\u505a\u7684\u4e8b\u662f\u6b63\u786e\u7684\u5417\uff1f<\/strong>\uff08Are we building the right thing?\uff09<\/p>\n<p>\u800c\u7b2c\u4e8c\u9636\u6bb5\u5219\u662f\u641e\u6e05\u695a<strong>\u6211\u4eec\u505a\u4e8b\u7684\u65b9\u5f0f\u662f\u6b63\u786e\u5417\uff1f<\/strong>\uff08Are we building the thing right?\uff09<\/p>\n<p>\u7b2c\u4e8c\u9636\u6bb5\u5c31\u662f<strong>\u6218\u672f\u578b\u7528\u6237\u4f53\u9a8c\u7814\u7a76\uff08Tactical UX Research\uff0c\u7b80\u79f0\u6218\u672f\u7528\u7814\uff09<\/strong>\u7684\u5207\u5165\u70b9\u3002\u8fd9\u662f\u7528\u7814\u56e2\u961f\u4e3a\u786e\u4fdd\u4ed6\u4eec\u6b63\u5728\u6b63\u786e\u6784\u5efa\u4e8b\u7269\u800c\u8fdb\u884c\u7684\u5de5\u4f5c\u3002<\/p>\n<p>\u6218\u672f\u7528\u7814\u5305\u62ec\u8c03\u67e5\u4eba\u4eec\u5982\u4f55\u770b\u5f85\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3001\u8bbf\u8c08\u6f5c\u5728\u7528\u6237\u548c\u5ba2\u6237\u53ef\u80fd\u5e0c\u671b\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u4ec0\u4e48\u4ee5\u53ca\u901a\u8fc7\u53ef\u7528\u6027\u6d4b\u8bd5\u4e86\u89e3\u6240\u6784\u5efa\u7684\u4ea7\u54c1\u662f\u5426\u80fd\u5b8c\u6210\u5de5\u4f5c\u3002\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u786e\u4fdd\u4ea7\u54c1\u6784\u5efa\u6b63\u786e\u3002<\/p>\n<p>\u5927\u591a\u6570\u56e2\u961f\u82b1\u8d39\u5927\u90e8\u5206\u65f6\u95f4\u8fdb\u884c\u6218\u672f\u7528\u7814\u3002\u4ed6\u4eec\u81f4\u529b\u4e8e\u786e\u4fdd\u6bcf\u4e00\u4e2a\u65b0\u7279\u6027\u548c\u529f\u80fd\u90fd\u662f\u6700\u597d\u7684\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u603b\u89c9\u5f97\u81ea\u5df1\u7684\u5de5\u4f5c\u5f88\u5e73\u5eb8\u3002<\/p>\n<p>\u95ee\u9898\u662f\uff0c\u5f53\u4f60\u53ea\u5728\u6218\u672f\u4e0a\u5de5\u4f5c\u65f6\uff0c\u4f60\u6c38\u8fdc\u4e0d\u4f1a\u89c9\u5f97\u81ea\u5df1\u5728\u53d6\u5f97\u8fdb\u6b65\u3002\u603b\u662f\u6267\u884c\u6218\u672f\u7528\u7814\u7684\u56e2\u961f\u5f88\u5bb9\u6613\u9677\u5165<strong>\u529f\u80fd\u5de5\u5382\uff08feature factory\uff09<\/strong>\u7684\u56f0\u5883\u3002<\/p>\n<p>\u8fd9\u4e9b\u56e2\u961f\u6025\u4e8e\u5728<strong>\u654f\u6377\u51b2\u523a\uff08agile sprint\uff09<\/strong>\u5b8c\u6210\u4e4b\u524d\u8fdb\u884c\u7814\u7a76\uff0c\u7136\u540e\u63d0\u51fa\u4e00\u4e9b\u57fa\u7840\u6027\u5efa\u8bae\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u7684\u4ea7\u54c1\u7ecf\u7406\u548c\u7814\u53d1\u5de5\u7a0b\u5e08\u5374\u56e0\u4e3a\u6392\u671f\u6216\u8d44\u6e90\u4e0d\u8db3\u800c\u5ffd\u7565\u8fd9\u4e9b\u5efa\u8bae\u3002\u63a5\u7740\uff0c\u5c31\u662f\u4e0b\u4e00\u6279\u529f\u80fd\u4ece\u88c5\u914d\u7ebf\u4e0a\u91cd\u590d\u8fd9\u4e2a\u8fc7\u7a0b\u4e86\u3002\u8fd9\u4f1a\u8ba9\u6bcf\u4e2a\u7814\u7a76\u8005\u9677\u5165\u5026\u6020\u3002<\/p>\n<p>\u8fd9\uff0c\u5c31\u662f\u8fc7\u4e8e\u6218\u672f\u5316\u7684\u9677\u9631\uff08\u4f60\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u5751\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6218\u7565\u7528\u7814\u53ef\u786e\u4fdd\u4f60\u5728\u89e3\u51b3\u6b63\u786e\u7684\u95ee\u9898<\/strong><\/span><\/h2>\n<p>\u6218\u672f\u7528\u7814\u5bf9\u9884\u9632\u95ee\u9898\u3001\u4ea7\u54c1\u4f18\u5316\u8fed\u4ee3\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e9b\u95ee\u9898\u5982\u679c\u4e0d\u5f97\u5230\u89e3\u51b3\uff0c\u5c06\u5bfc\u81f4\u66f4\u591a\u7684\u5ba2\u670d\u8d1f\u62c5\u6216\u4ea7\u54c1\u91c7\u8d2d\u95ee\u9898\u3002\u5f53\u7136\uff0c\u8fd9\u4e9b\u90fd\u662f\u9700\u8981\u907f\u514d\u7684\u5fc5\u8981\u98ce\u9669\u3002<\/p>\n<p>\u7136\u800c\uff0c\u66f4\u4e25\u91cd\u7684\u98ce\u9669\u5c06\u5f71\u54cd\u4f01\u4e1a\u7684\u957f\u671f\u6210\u529f\u3002\u964d\u4f4e\u8fd9\u4e9b\u98ce\u9669\u6b63\u662f\u6218\u7565\u7528\u7814\u7684\u7528\u6b66\u4e4b\u5730\u3002<\/p>\n<p>\u5173\u4e8e<strong>\u201c\u505a\u6b63\u786e\u7684\u4e8b\uff08building the right thing\uff09\u201d<\/strong>\u6216<strong>\u201c\u628a\u4e8b\u505a\u5bf9\uff08building the thing right\uff09\u201d<\/strong>\u7684\u95ee\u9898\u4e0d\u662f\u9636\u6bb5\u6027\u7684\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u98ce\u9669\u7684\u7c7b\u578b\u3002<\/p>\n<p>\u5f53\u6211\u4eec\u501f\u7528\u5bcc\u8fbe\u6295\u8d44\u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u7814\u7a76\u548c\u6d1e\u5bdf\u5de5\u4f5c\u4e3b\u7ba1Jen Cardello\u7684\u89c2\u70b9\u65f6\uff0c\u8fd9\u4e2a\u95ee\u9898\u53d8\u5f97\u66f4\u52a0\u6e05\u6670\u3002Jen\u5728\u5979\u7684\u5f00\u521b\u6027\u6f14\u8bb2\u300a\u6269\u5c55\u7528\u6237\u7814\u7a76\uff08Scaling User Research\uff09\u300b\u4e2d\u89e3\u91ca\u8bf4\uff0c\u5979\u5c06\u201c\u505a\u6b63\u786e\u7684\u4e8b\uff08building the right thing\uff09\u201d\u95ee\u9898\u62c6\u89e3\u4e3a\u4e24\u4e2a\u6218\u7565\u95ee\u9898\uff1a<\/p>\n<ol>\n<li><strong>\u6211\u4eec\u662f\u5426\u6b63\u5728\u6784\u5efa\u6b63\u786e\u7684\u89e3\u51b3\u65b9\u6848\uff1fAre we building the right solution?\u00a0<\/strong><\/li>\n<li><strong>\u6211\u4eec\u662f\u5426\u6b63\u5728\u89e3\u51b3\u6b63\u786e\u7684\u95ee\u9898\uff1fAre we solving the right problem?<\/strong><\/li>\n<\/ol>\n<p>\u4f01\u4e1a\u4f1a\u7528\u501f\u52a9\u6218\u7565\u7528\u7814\u6765\u56de\u7b54Jen\u7684\u95ee\u9898\u3002\u8fd9\u4e9b\u95ee\u9898\u6d89\u53ca\u6700\u9ad8\u98ce\u9669\u3002<\/p>\n<p>\u5982\u679c\u4f01\u4e1a\u4e0d\u80fd\u89e3\u51b3\u98ce\u9669\u6700\u9ad8\u7684\u95ee\u9898\uff0c\u90a3\u4e48\u89e3\u51b3\u65b9\u6848\u5c31\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u3002\u5982\u679c\u9488\u5bf9\u9519\u8bef\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u662f\u6b63\u786e\u7684\uff0c\u66f4\u662f\u5982\u6b64\u3002<\/p>\n<p>\u8fd9\u4e0e\u6218\u672f\u7528\u7814\u4e0d\u540c\uff0c\u6218\u672f\u7528\u7814\u5728\u9ad8\u7ba1\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u51b3\u7b56\u4ed6\u4eec\u5e0c\u671b\u56e2\u961f\u89e3\u51b3\u7684\u95ee\u9898\u548c\u7ed9\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\u4e0d\u4f1a\u53d1\u6325\u4efb\u4f55\u4f5c\u7528\u3002\u4f46\u662f\u5230\u90a3\u65f6\uff0c\u6539\u53d8\u65b9\u5411\u4e3a\u65f6\u5df2\u665a\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5df2\u7ecf\u51b3\u5b9a\u4e86\u6218\u7565\u65b9\u5411\u3002<\/p>\n<p>\u5982\u679c\u6ca1\u6709\u6218\u7565\u7528\u7814\uff0c\u4ed6\u4eec\u5c31\u4f1a\u57fa\u4e8e\u6709\u98ce\u9669\u7684\u3001\u4f4e\u8d28\u91cf\u7684\u7b2c\u4e09\u65b9\u6765\u6e90\u7684\u4fe1\u606f\u505a\u51fa\u8fd9\u4e9b\u51b3\u7b56\u3002<\/p>\n<p>\u4e5f\u8bb8\u5229\u76ca\u76f8\u5173\u8005\u5728\u884c\u4e1a\u4f1a\u8bae\u4e0a\u542c\u8bf4\u4e86\u67d0\u4e2a\u8d8b\u52bf\uff0c\u4f46\u5e76\u4e0d\u6e05\u695a\u5b83\u5982\u4f55\u8ba9\u5ba2\u6237\u6216\u7528\u6237\u53d7\u76ca\u3002<\/p>\n<p>\u6216\u8005\u4ed6\u4eec\u770b\u5230\u7ade\u4e89\u5bf9\u624b\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\uff0c\u4f46\u4e0d\u4e86\u89e3\u65b0\u529f\u80fd\u89e3\u51b3\u7684\u5177\u4f53\u95ee\u9898\u3002<\/p>\n<p>\u6216\u8005\uff0c\u8d22\u529b\u96c4\u539a\u7684\u5ba2\u6237\u53ef\u80fd\u4f1a\u8981\u6c42\u7279\u5b9a\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u4e0d\u6e05\u695a\u8fd9\u662f\u5426\u4f1a\u6539\u5584\u6216\u6076\u5316\u5176\u4ed6\u5ba2\u6237\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u51b3\u5b9a\u662f\u5426\u63a8\u52a8\u5176\u4e2d\u4e00\u9879\u662f\u4e00\u4e2a\u5192\u9669\u7684\u8d4c\u6ce8\u3002\u4f01\u4e1a\u7684\u5229\u76ca\u76f8\u5173\u8005\u638c\u63e1\u7684\u6218\u7565\u7528\u7814\u8ba4\u77e5\u8d8a\u5c11\uff0c\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u505a\u51fa\u7cdf\u7cd5\u7684\u51b3\u7b56\uff0c\u5e76\u6536\u83b7\u4ee3\u4ef7\u9ad8\u6602\u7684\u9519\u8bef\u3002<\/p>\n<p>\u5f53\u9ad8\u7ba1\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u62e5\u6709\u4ed6\u4eec\u6240\u9700\u7684\u6218\u7565\u7528\u7814\u65f6\uff0c\u4ed6\u4eec\u4e0d\u518d\u9700\u8981\u6839\u636e\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u4fe1\u606f\u8fdb\u884c\u62bc\u6ce8\u3002\u76f8\u53cd\uff0c\u7814\u7a76\u5de5\u4f5c\u65e9\u5728\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u6765\u6e90\u4e4b\u524d\u5c31\u8868\u660e\u4e86\u5bf9\u65b0\u529f\u80fd\u548c\u65b9\u6cd5\u7684\u9700\u6c42\u3002\u5728\u6295\u5165\u4efb\u4f55\u52aa\u529b\u4f7f\u5176\u53d1\u6325\u4f5c\u7528\u4e4b\u524d\uff0c\u53ef\u4ee5\u8f7b\u677e\u5730\u6253\u6d88\u90a3\u4e9b\u53ef\u80fd\u4f1a\u5f15\u53d1\u5931\u8d25\u7684\u9519\u8bef\u60f3\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6218\u7565\u7528\u7814\u9700\u6df1\u5165\u4f53\u9a8c<\/strong><\/span><\/h2>\n<p>\u6218\u672f\u7528\u7814\u5f88\u5c11\u4f1a\u5f71\u54cd\u5f00\u53d1\u56e2\u961f\u6b63\u5728\u5f00\u53d1\u7684\u7279\u5b9a\u529f\u80fd\u6216\u4ea7\u54c1\u3002\u4ed6\u4eec\u7684\u7814\u7a76\u62a5\u544a\u4ec5\u4f1a\u63cf\u8ff0\u8ba9\u4ea7\u54c1\u53d8\u5f97\u66f4\u597d\u4e00\u4e9b\u7684\u5373\u65f6\u5efa\u8bae\u6216\u4f18\u5316\u65b9\u6848\u3002\u6218\u672f\u7528\u7814\u5f88\u5c11\u80fd\u591f\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u6216\u4ed6\u4eec\u7684\u957f\u671f\u9700\u6c42\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u6218\u7565\u7528\u7814\u662f\u4e3a\u4e86\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6240\u6709\u4e0d\u540c\u7fa4\u4f53\u53ca\u4e2a\u4f53\u4f53\u9a8c\u3002\u6bcf\u4e2a\u7814\u7a76\u8005\u90fd\u4f1a\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5982\u4f55\u4e3a\u7528\u6237&amp;\u5ba2\u6237\u5e26\u6765\u5353\u8d8a\u7684\u4f53\u9a8c\u4ee5\u53ca\u4f53\u9a8c\u53ef\u4ee5\u5728\u54ea\u4e9b\u65b9\u9762\u53d8\u5f97\u66f4\u597d\u3002<\/p>\n<p>\u8fd9\u4e9b\u4f53\u9a8c\u4e0d\u4ec5\u4ec5\u662f\u4f7f\u7528\u4f01\u4e1a\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5b83\u5305\u62ec\u5728\u4f7f\u7528\u4e4b\u524d\u3001\u4f7f\u7528\u4e4b\u4e2d\u4ee5\u53ca\u7528\u6237\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u4e4b\u540e\u3002\u6218\u7565\u7528\u7814\u4e86\u89e3\u4eba\u4eec\u7684\u5168\u90e8\u7ecf\u5386\uff08entirety of the experiences\uff09\u3002<\/p>\n<p>\u7814\u7a76\u56e2\u961f\u7cbe\u5fc3\u5b89\u6392\u4e0e\u5ba2\u6237&amp;\u7528\u6237\u7684\u6df1\u5165\u4ea4\u6d41\u3002\u4ed6\u4eec\u6536\u96c6\u89c2\u5bdf\u7ed3\u679c\u548c\u6d1e\u5bdf\uff0c\u5c55\u793a\u7528\u6237\u751f\u6d3b\u4e2d\u7684\u5b8c\u6574\u4e00\u5929\u3002\u5b83\u4eec\u5c06\u7528\u6237\u4e00\u751f\u4e2d\u7684\u4e0d\u540c\u4f53\u9a8c\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u7ed3\u5408\u8d77\u6765\u3002\u4ed6\u4eec\u5c06\u8fd9\u4e00\u5207\u8fde\u63a5\u5728\u4e00\u8d77\u4ee5\u5c55\u793a\u8be6\u7ec6\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u8d70\u51fa\u53bb\uff08deep hanging out\uff09\u7684\u529b\u91cf<\/strong><\/span><\/h2>\n<p>\u53bb\u5e74\uff0c\u4e00\u5bb6\u79d1\u5b66\u4eea\u5668\u548c\u8f6f\u4ef6\u7684\u9886\u5148\u5236\u9020\u5546\u5c31\u662f\u8fd9\u4e48\u505a\u7684\u3002\u6267\u884c\u56e2\u961f\u62c5\u5fc3\u7ade\u4e89\u5bf9\u624b\u4f1a\u8fce\u5934\u8d76\u4e0a\uff0c\u56e0\u6b64\u4ed6\u4eec\u5c06\u91cd\u70b9\u653e\u5728\u521b\u65b0\u4e0a\u3002<\/p>\n<p>\u7136\u800c\uff0c\u90a3\u4e9b\u6559\u79d1\u4e66\u65b9\u6cd5\u4ea7\u51fa\u7684\u521b\u65b0\u4ea7\u54c1\u6ca1\u6709\u4e00\u4e2a\u5bf9\u4ed6\u4eec\u6709\u6548\u3002\u5728\u4e00\u7cfb\u5217\u672a\u8fbe\u5230\u9884\u671f\u7684\u65b0\u4ea7\u54c1\u63a8\u51fa\u540e\uff0c\u4ed6\u4eec\u51b3\u5b9a\u91c7\u7528\u6218\u7565\u7528\u7814\u6765\u63a2\u660e\u539f\u56e0\u3002<\/p>\n<p>\u9996\u5148\uff0c\u4ed6\u4eec\u6d3e\u51fa\u4e00\u652f\u7531\u7814\u7a76\u4eba\u5458\u3001\u4ea7\u54c1\u7ecf\u7406\u548c\u5de5\u7a0b\u5e08\u7ec4\u6210\u7684\u8de8\u5b66\u79d1\u56e2\u961f\uff0c\u5230\u51e0\u4e2a\u91cd\u8981\u5ba2\u6237\u7684\u5b9e\u9a8c\u5ba4\u8fdb\u884c\u6df1\u5165\u8003\u5bdf\u3002\u8be5\u56e2\u961f\u5728\u6bcf\u4e2a\u5b9e\u9a8c\u5ba4\u5f85\u4e86\u51e0\u5929\uff0c\u89c2\u5bdf\u5b9e\u9a8c\u5ba4\u6280\u672f\u4eba\u5458\u7684\u771f\u5b9e\u5de5\u4f5c\u60c5\u51b5\u3002<\/p>\n<p>\u5728\u51e0\u6b21\u62dc\u8bbf\u540e\uff0c\u56e2\u961f\u53d1\u73b0\u4e86\u4e00\u4e9b<strong>\u73b0\u8c61\uff08patterns\uff09<\/strong>\u3002\u867d\u7136\u5404\u4e2a\u4eea\u5668\u8fd0\u884c\u826f\u597d\uff0c\u4f46\u6280\u672f\u4eba\u5458\u5728\u8ba9\u5b83\u4eec\u534f\u540c\u5de5\u4f5c\u65f6\u9047\u5230\u4e86\u56f0\u96be\u3002<\/p>\n<p>\u8fd9\u4e9b\u8bbe\u5907\u90fd\u662f\u516c\u53f8\u5185\u95ed\u95e8\u9020\u8f66\u7684\uff0c\u4e0e\u5176\u4ed6\u4eea\u5668\u4e0d\u80fd\u5f88\u597d\u5730\u914d\u5408\u3002\u65e0\u8bba\u7ade\u4e89\u5bf9\u624b\u7684\u4eea\u5668\u8fd8\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u8bbe\u5907\uff0c\u5747\u662f\u5982\u6b64\u3002<\/p>\n<p>\u6bcf\u79cd\u4eea\u5668\u90fd\u6709\u72ec\u7279\u7684\u65b9\u6cd5\u6765\u5236\u5907\u6837\u54c1\u3001\u5c06\u8fd9\u4e9b\u6837\u54c1\u9001\u5165\u673a\u5668\u3001\u901a\u8fc7\u63a7\u5236\u9762\u677f\u8bbe\u7f6e\u5206\u6790\u53c2\u6570\u5e76\u6355\u83b7\u7ed3\u679c\u3002\u8fd9\u4e9b\u5dee\u5f02\u964d\u4f4e\u4e86\u6280\u672f\u4eba\u5458\u7684\u5de5\u4f5c\u6548\u7387\uff0c\u5e26\u6765\u4e86\u66f4\u591a\u7684\u9519\u8bef\u548c\u6837\u54c1\u6c61\u67d3\u98ce\u9669\uff0c\u5e76\u4e14\u9700\u8981\u66f4\u591a\u7684\u539f\u6750\u6599\u6765\u63d0\u53d6\u6837\u54c1\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u5f88\u5c11\u6709\u6280\u672f\u4eba\u5458\u5411\u7814\u7a76\u56e2\u961f\u6216\u5176\u9500\u552e\u4ee3\u8868\u62b1\u6028\u4ed6\u4eec\u7684\u989d\u5916\u5de5\u4f5c\u548c\u6240\u72af\u7684\u9519\u8bef\u3002\u6280\u672f\u4eba\u5458\u4e00\u76f4\u90fd\u662f\u8fd9\u6837\u5de5\u4f5c\u7684\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u4e8b\u60c5\u672c\u5c31\u662f\u8fd9\u6837\u3002<\/p>\n<p><strong>\u8d70\u51fa\u53bb\u56e2\u961f\uff08deep hanging-out team\uff09<\/strong>\u5374\u6709\u4e0d\u540c\u7684\u770b\u6cd5\u3002\u4ed6\u4eec\u5c06\u6bcf\u4e2a\u95ee\u9898\u89c6\u4e3a\u5927\u5e45\u6539\u5584\u6280\u672f\u4eba\u5458\u4f53\u9a8c\u7684\u673a\u4f1a\u3002\u4ed6\u4eec\u4e0d\u8d39\u5439\u7070\u4e4b\u529b\u65e2\u53ef\u4ee5\u6784\u60f3\u51fa\u4e0b\u4e00\u4ee3\u4eea\u5668\u7684\u7406\u60f3\u753b\u9762\uff0c\u8fd9\u4e9b\u4eea\u5668\u5982\u4f55\u63d0\u4f9b\u96c6\u6210\u7684\u5206\u6790\u4f53\u9a8c\u3001\u51cf\u5c11\u5236\u5907\u9519\u8bef\u7684\u98ce\u9669\u5e76\u51cf\u5c11\u6240\u9700\u6e90\u6750\u6599\u7684\u6570\u91cf\u3002<\/p>\n<p>\u7814\u7a76\u56e2\u961f\u8fd8\u82b1\u4e86\u5927\u91cf\u65f6\u95f4\u5728\u6bcf\u4e2a\u5ba2\u6237\u73b0\u573a\u8bbf\u8c08\u5b9e\u9a8c\u5ba4\u7ba1\u7406\u5458\u3002\u4ed6\u4eec\u77e5\u9053\u4e86\u5b9e\u9a8c\u5ba4\u7684\u7ba1\u7406\u65b9\u5f0f\u4ee5\u53ca\u7ba1\u7406\u5458\u6700\u770b\u91cd\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u518d\u4e00\u6b21\uff0c\u4ed6\u4eec\u7528\u201c\u8d70\u51fa\u53bb\u201d\u7684\u65b9\u5f0f\u53d1\u73b0\u4e86<strong>\u5173\u952e\u95ee\u9898\/\u9700\u6c42\uff08revealed patterns\uff09<\/strong>\u3002\u8fd9\u4e00\u6b21\uff0c\u8fd9\u4e9b\u95ee\u9898\/\u9700\u6c42\u662f\u4e0d\u540c\u7684\u5b9e\u9a8c\u5ba4\u7ba1\u7406\u5458\u90fd\u4f1a\u5173\u5fc3\u7684\u3002\u9ad8\u9519\u8bef\u7387\u548c\u5197\u957f\u7684\u5206\u6790\u5468\u671f\u964d\u4f4e\u4e86\u5b9e\u9a8c\u5ba4\u7684\u9700\u6c42\u541e\u5410\u91cf\uff0c\u4f7f\u5176\u96be\u4ee5\u53ca\u65f6\u5f97\u51fa\u7ed3\u679c\u3002\u5904\u7406\u65f6\u95f4\u7684\u5de8\u5927\u53d8\u5316\u5bfc\u81f4\u4ed6\u4eec\u5f88\u96be\u9884\u6d4b\u7ed3\u679c\u4f55\u65f6\u53ef\u4ee5\u51c6\u5907\u597d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u5f53\u5229\u76ca\u76f8\u5173\u8005\u5c06\u7528\u6237\u9700\u6c42\u7f6e\u4e8e\u4e2d\u5fc3\u4f4d\u7f6e\u65f6<\/strong><\/span><\/h2>\n<p>\u8fd4\u56de\u516c\u53f8\u603b\u90e8\u540e\uff0c\u8d70\u51fa\u53bb\u56e2\u961f\u7740\u624b\u521b\u5efa\u4e00\u4e2a\u914d\u5907\u7c7b\u4f3c\u4eea\u5668\u7684\u6a21\u62df\u5b9e\u9a8c\u5ba4\uff0c\u4ee5\u6b64\u6765\u8fd8\u539f\u4ed6\u4eec\u6240\u770b\u5230\u7684\u60c5\u51b5\u3002\u4ed6\u4eec\u9080\u8bf7\u9ad8\u7ba1\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u56de\u987e\u4ed6\u4eec\u6240\u770b\u5230\u7684\u60c5\u51b5\uff0c\u91cd\u73b0\u6280\u672f\u4eba\u5458\u89c2\u5bdf\u5230\u7684\u7ecf\u5386\u3002\u4ed6\u4eec\u751a\u81f3\u9080\u8bf7\u4e86\u51e0\u4f4d\u5ba2\u6237\u6280\u672f\u4eba\u5458\u5230\u4ed6\u4eec\u7684\u6a21\u62df\u5b9e\u9a8c\u5ba4\u6765\u5c55\u793a\u4ed6\u4eec\u7684\u5178\u578b\u5de5\u4f5c\u8fc7\u7a0b\u3002<\/p>\n<p>\u8fd9\u9879\u7814\u7a76\u4f7f\u5229\u76ca\u76f8\u5173\u8005\u610f\u8bc6\u5230\uff0c\u6709\u5de8\u5927\u7684\u673a\u4f1a\u53ef\u4ee5\u6539\u5584\u7684\u5b9e\u9a8c\u5ba4\u6280\u672f\u4eba\u5458\u7684\u4f53\u9a8c\u3002\u8fd9\u79cd\u65b0\u4f53\u9a8c\u5c06\u66f4\u5feb\u3001\u65e0\u9519\u8bef\u3001\u53ef\u9884\u6d4b\uff0c\u5e76\u4e14\u5b9e\u9a8c\u5ba4\u8fd0\u8425\u6210\u672c\u5927\u5927\u964d\u4f4e\u3002<\/p>\n<p>\u9500\u552e\u56e2\u961f\u4e00\u81f4\u8ba4\u4e3a\u8fd9\u79cd\u65b0\u4f53\u9a8c\u5c06\u53d7\u5230\u5ba2\u6237\u7684\u6b22\u8fce\u3002\u5b83\u5c06\u5f7b\u5e95\u51fb\u8d25\u4ed6\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u9ad8\u7ba1\u4eec\u975e\u5e38\u8d5e\u8d4f\u201c\u5236\u5b9a\u884c\u4e1a\u9886\u5148\u7684\u6837\u54c1\u5236\u5907\u6807\u51c6\u201d\u7684\u60f3\u6cd5\uff0c\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u7684\u673a\u5668\u4e0e\u6bcf\u4e2a\u7528\u6237\u7684\u4eea\u5668\uff08\u5305\u62ec\u7ade\u4e89\u5bf9\u624b\uff09\u5177\u6709\u66f4\u597d\u7684\u534f\u540c\u64cd\u4f5c\u6027\u3002\u4ed6\u4eec\u7684\u5e02\u573a\u9886\u5bfc\u5730\u4f4d\u4f7f\u4ed6\u4eec\u7684\u6807\u51c6\u6210\u4e3a\u7ade\u4e89\u5bf9\u624b\u7684\u7406\u60f3\u9009\u62e9\uff0c\u4e5f\u4e3a\u6210\u719f\u5b9e\u9a8c\u5ba4\u9700\u8981\u82b1\u94b1\u66f4\u65b0\u6362\u4ee3\u521b\u9020\u4e86\u8db3\u591f\u7684\u7406\u7531\u3002<\/p>\n<p>\u6700\u540e\uff0c\u8fd9\u4e9b\u673a\u9047\u70b9\u6709\u6548\u8bf4\u670d\u4e86\u90a3\u4e9b\u4eea\u5668\u5236\u9020\u5546\uff0c\u8ba9\u4ed6\u4eec\u5f3a\u70c8\u8003\u8651\u5bf9\u5176\u4e1a\u52a1\u6a21\u5f0f\u8fdb\u884c\u91cd\u5927\u6539\u53d8\uff0c\u4ece\u9500\u552e\u5355\u4e2a\u786c\u4ef6\uff08selling individual pieces of hardware\uff09\u8f6c\u5411\u57fa\u4e8e\u8f6f\u4ef6\u65b0\u529f\u80fd\u8d2d\u4e70\u7684\u589e\u91cf\u578b\u6301\u7eed\u6536\u5165\u6a21\u5f0f\uff08an incremental recurring revenue model\uff09\u3002\u540c\u65f6\uff0c\u8fd9\u4e5f\u8ba9\u5b9e\u9a8c\u5ba4\u7ba1\u7406\u5458\u80fd\u591f\u7cbe\u51c6\u9009\u62e9\u548c\u652f\u4ed8\u4ed6\u4eec\u6240\u5728\u5b9e\u9a8c\u5ba4\u7684\u9700\u6c42\u548c\u8d39\u7528\uff0c\u4ece\u800c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u66f4\u5177\u6210\u672c\u6548\u76ca\u7684\u8d2d\u4e70\u7075\u6d3b\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6218\u7565\u7528\u7814\u5f71\u54cd\u6574\u4e2a\u7ec4\u7ec7<\/strong><\/span><\/h2>\n<p>\u7814\u7a76\u7ed3\u679c\u8bc1\u660e\uff0c\u4f01\u4e1a\u975e\u5e38\u9700\u8981\u5bf9\u5176\u4ea7\u54c1\u4ee5\u53ca\u7ec4\u7ec7\u63d0\u4f9b\u65b0\u670d\u52a1\u7684\u65b9\u5f0f\u505a\u51fa\u91cd\u5927\u6539\u53d8\u3002\u9ad8\u7ba1\u4eec\u8ba4\u4e3a\u6709\u5fc5\u8981\u6d88\u9664\u73b0\u6709\u7684\u7ec4\u7ec7\u7ed3\u6784\uff0c\u56e0\u4e3a\u5b83\u4ea7\u751f\u4e86\u963b\u788d\u4ed6\u4eec\u91c7\u7528\u65b0\u65b9\u6cd5\u7684\u5b64\u5c9b\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u9700\u8981\u4e0d\u540c\u7684\u7ec4\u7ec7\u7ed3\u6784\u6765\u8f6c\u5411\u66f4\u597d\u7684\u8de8\u4eea\u5668\u7684\u534f\u540c\u64cd\u4f5c\u6027\u3001\u901a\u7528\u8f6f\u4ef6\u67b6\u6784\u3001\u4e92\u8fde\u6027\u548c\u4e1a\u52a1\u6a21\u578b\u3002<\/p>\n<p>\u4ece\u6218\u7565\u7528\u7814\u5f00\u59cb\uff0c\u8fdb\u800c\u5f15\u53d1\u4e86\u4e1a\u52a1\u90e8\u95e8\u548c\u6536\u5165\u6a21\u5f0f\u7684\u91cd\u5927\u91cd\u7ec4\u3002\u8fd9\u9879\u7814\u7a76\u5b9e\u9645\u4e0a\u5f71\u54cd\u5230\u4e86\u4e1a\u52a1\u7684\u5404\u4e2a\u65b9\u9762\u3002\u5b83\u63d0\u4f9b\u4e86\u521b\u65b0\u6d1e\u5bdf\uff0c\u800c\u8fd9\u4e9b\u6d1e\u5bdf\u4f1a\u88ab\u8bc1\u660e\u5728\u672a\u6765\u5341\u5e74\u662f\u6709\u5229\u53ef\u56fe\u7684\u3002<\/p>\n<p>\u79d1\u5b66\u4eea\u5668\u5236\u9020\u5546\u7684\u9ad8\u7ba1\u73b0\u5728\u5bf9\u5b9e\u9a8c\u5ba4\u6280\u672f\u4eba\u5458\u548c\u7ba1\u7406\u4eba\u5458\u7684\u65e5\u5e38\u7ecf\u9a8c\u66f4\u52a0\u4e86\u89e3\u3002\u8fd9\u4e9b\u65b0\u77e5\u8bc6\u5c06\u63a8\u52a8\u672a\u6765\u51e0\u5e74\u7684\u8fdb\u6b65\u3002<\/p>\n<p>\u66f4\u591a\u7684\u7814\u7a76\u5c06\u4f7f\u9ad8\u7ba1\u4eec\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u6709\u66f4\u591a\u8f93\u5165\u548c\u8ba4\u77e5\u3002\u5b9a\u4ef7\u53d8\u5316\u6216\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u4e48\u7b49\u5173\u952e\u4e1a\u52a1\u51b3\u7b56\u5c06\u4e0d\u518d\u662f\u731c\u6d4b\u3002\u76f8\u53cd\uff0c\u9ad8\u7ba1\u4eec\u4f1a\u5bf9\u7528\u6237\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u8fd9\u5c06\u4e3a\u4ed6\u4eec\u6307\u660e\u6b63\u786e\u7684\u65b9\u5411\u3002<\/p>\n<p><strong>\u76f8\u53cd\uff0c\u6218\u672f\u7528\u7814\u4e0d\u4f1a\u5f71\u54cd\u6574\u4e2a\u7ec4\u7ec7\u3002\u5145\u5176\u91cf\uff0c\u5b83\u53ea\u80fd\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u6e10\u8fdb\u7684\u3001\u5fae\u5c0f\u7684\u6539\u8fdb\u3002\u6211\u4eec\u9700\u8981\u6218\u7565\u7528\u7814\u6765\u63a8\u52a8\u7ec4\u7ec7\u5c42\u9762\u7684\u53d8\u9769\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u6210\u4e3a\u7528\u6237\u4f53\u9a8c\u65b9\u9762\u7684\u4e13\u5bb6<\/strong><\/span><\/h2>\n<p>\u6218\u7565\u7528\u7814\u8ba1\u5212\u7684\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u4f01\u4e1a\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u4e86\u89e3\u7528\u6237\u662f\u8c01\u53ca\u5176\u4f53\u9a8c\u5982\u4f55\u7684\u4e13\u5bb6\u3002\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u5176\u4ed6\u4eba\u4f1a\u6bd4\u5728\u4f01\u4e1a\u4e2d\u7684\u5de5\u4f5c\u4eba\u5458\u66f4\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5462\uff1f<\/p>\n<p>\u8fd9\u79cd\u4e13\u4e1a\u77e5\u8bc6\u51e0\u4e4e\u4e0d\u53ef\u80fd\u901a\u8fc7\u4e00\u6b21\u53ef\u7528\u6027\u6d4b\u8bd5\u6216\u95ee\u5377\u8c03\u67e5\u5b8c\u5168\u83b7\u5f97\u3002\u76f8\u53cd\uff0c\u5b83\u9700\u8981\u6df1\u5165\u7684\u7814\u7a76\u65b9\u6cd5\u6765\u4e86\u89e3\u7528\u6237\u65e5\u5e38\u4f53\u9a8c\u7684\u5fae\u5999\u4e4b\u5904\u3002\u5347\u7ea7\u5230\u8fd9\u4e9b\u5148\u8fdb\u7684\u7814\u7a76\u65b9\u6cd5\u9700\u8981\u4ed8\u51fa\u4e00\u4e9b\u52aa\u529b\u3002<\/p>\n<p>\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u9700\u8981\u5c06\u91cd\u70b9\u548c\u7cbe\u529b\u4ece\u6218\u672f\u7528\u7814\u65b9\u6cd5\u8f6c\u79fb\u5230\u6218\u7565\u7528\u7814\u65b9\u6cd5\u4e0a\u3002Jen Cardello\u5728\u6f14\u8bb2\u4e2d\u8bf4\u5230\uff0c\u5f53\u5979\u52a0\u5165\u5bcc\u8fbe\u6295\u8d44\u516c\u53f8\u65f6\uff0c\u5979\u53d1\u73b085%\u6b63\u5728\u8fdb\u884c\u7684\u7814\u7a76\u81f4\u529b\u4e8e\u6218\u672f\u7528\u7814\u3002<\/p>\n<p>\u4e00\u5e74\u4e4b\u5185\uff0cJen\u628a85%\u7684\u8d44\u6e90\u6295\u5165\u5230\u4e86\u6218\u7565\u7528\u7814\u5de5\u4f5c\u4e2d\u3002\u7ec4\u7ec7\u654f\u6377\u6027\u7684\u63d0\u9ad8\u975e\u5e38\u663e\u8457\u3002\u56e2\u961f\u73b0\u5728\u4e13\u6ce8\u4e8e\u786e\u4fdd\u4ed6\u4eec\u89e3\u51b3\u6b63\u786e\u7684\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u5b8c\u5584\u5bf9\u7528\u6237\u6ca1\u6709\u4efb\u4f55\u5e2e\u52a9\u7684\u201c\u89e3\u51b3\u65b9\u6848\u201d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #3366ff;\"><strong>\u4f60\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/strong><\/span><\/h2>\n<p>\u4e0e\u6211\u4eec\u5408\u4f5c\u7684\u8bb8\u591a\u7528\u6237\u4f53\u9a8c\u56e2\u961f\u7684\u8d1f\u8d23\u4eba\u5e76\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u4ed6\u4eec\u7684\u4f01\u4e1a\u662f\u5728\u6ca1\u6709\u6218\u7565\u7528\u7814\u8ba1\u5212\u7684\u60c5\u51b5\u4e0b\u52aa\u529b\u5185\u5377\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u5982\u6b64\u4e13\u6ce8\u4e8e\u8ba9\u6218\u672f\u7528\u7814\u4fdd\u6301\u8dd1\u6b65\u673a\u5f0f\u7684\u9ad8\u901f\u8fd0\u8f6c\uff0c\u4ee5\u81f3\u4e8e\u4ed6\u4eec\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4f7f\u4ed6\u4eec\u7684\u9ad8\u7ba1\u4eec\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u65e0\u6cd5\u770b\u5230\u4f1f\u5927\u7684\u7528\u6237\u4f53\u9a8c\u6d1e\u5bdf\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u6218\u7565\u7528\u7814\u662f\u7528\u6237\u4f53\u9a8c\u9886\u5bfc\u529b\u7684\u4e0b\u4e00\u4e2a\u91cd\u5927\u4e8b\u4ef6\uff0c\u4e5f\u662f\u9ad8\u7ba1\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u4eec\u9700\u8981\u505a\u51fa\u7684\u6700\u91cd\u8981\u51b3\u7b56\u3002\u4f60\u7684\u56e2\u961f\u51c6\u5907\u597d\u8fce\u63a5\u8fd9\u4e00\u8f6c\u53d8\u4e86\u5417\uff1f\u4f60\u662f\u5426\u5df2\u5f00\u59cb\u5728\u4f01\u4e1a\u5185\u90e8\u8fdb\u884c\u8f6c\u578b\uff0c\u4ee5\u5728\u6700\u9ad8\u5c42\u5bf9\u7528\u6237\u53ca\u5176\u4f53\u9a8c\u5efa\u7acb\u6df1\u523b\u7684\u3001\u6709\u5171\u8bc6\u7684\u8ba4\u77e5\uff1f<\/p>\n<p>\u5f00\u59cb\u8fd9\u4e00\u65c5\u7a0b\u7684\u7528\u6237\u4f53\u9a8c\u8d1f\u8d23\u4eba\u5c06\u770b\u5230\u5176\u7ec4\u7ec7\u654f\u6377\u6027\u7684\u5f7b\u5e95\u8f6c\u53d8\u3002\u4ed6\u4eec\u5c06\u770b\u5230\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u663e\u8457\u6539\u5584\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e9b\u7528\u6237\u4f53\u9a8c\u8d1f\u8d23\u4eba\u5c06\u610f\u8bc6\u5230\u9ad8\u7ba1\u548c\u9ad8\u7ea7\u5229\u76ca\u76f8\u5173\u8005\u5c06\u5982\u4f55\u53d8\u5f97\u66f4\u52a0<strong>\u4ee5\u4eba\u4e3a\u672c<\/strong>\u3002\u8fd9\u79cd\u8f6c\u53d8\u5c06\u8868\u73b0\u5728\uff0c\u4ed6\u4eec\u501f\u52a9\u6218\u7565\u7528\u7814\u83b7\u5f97\u7684\u4e13\u4e1a\u77e5\u8bc6\u6709\u6548\u51cf\u5c11\u4e86\u505a\u51fa\u9519\u8bef\u51b3\u7b56\u7684\u98ce\u9669\u3002<\/p>\n<p>\u8fd9\u662f\u6574\u4e2a\u7528\u6237\u4f53\u9a8c\u9886\u57df\u4e00\u76f4\u5728\u7b49\u5f85\u7684\u673a\u4f1a\u3002\u6240\u4ee5\u6211\u4eec\u4e0d\u8981\u8ba9\u5b83\u4ece\u6211\u4eec\u8eab\u8fb9\u6e9c\u8d70\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>\u5173\u4e8e\u4f5c\u8005<\/strong><\/span><\/h4>\n<p>Jared M. Spool\u662fCenter Center\u7684\u8054\u5408\u521b\u59cb\u4eba\uff0c\u4e5f\u662fUIE\u7684\u521b\u59cb\u4eba\u30022016\u5e74\uff0c\u4ed6\u4e0eLeslie Jensen-Inman\u535a\u58eb\u4e00\u8d77\u5728\u7530\u7eb3\u897f\u5dde\u67e5\u5854\u52aa\u52a0\u5f00\u8bbe\u4e86Center Centre\uff0c\u8fd9\u662f\u4e00\u6240\u65b0\u7684\u8bbe\u8ba1\u5b66\u6821\uff0c\u65e8\u5728\u4e3a\u884c\u4e1a\u53d1\u5c55\u57f9\u517b\u4e0b\u4e00\u4ee3\u7684UX\u8bbe\u8ba1\u5e08\u3002\u4ed6\u4eec\u521b\u9020\u4e86\u4e00\u79cd\u9769\u547d\u6027\u7684\u804c\u4e1a\u57f9\u8bad\u65b9\u6cd5\uff0c\u5c06Jared\u6570\u5341\u5e74\u7684\u7528\u6237\u4f53\u9a8c\u7ecf\u9a8c\u4e0eLeslie\u638c\u63e1\u7684\u57fa\u4e8e\u7ecf\u9a8c\u7684\u5b66\u4e60\u65b9\u6cd5\u878d\u4e3a\u4e00\u4f53\u3002<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/articles.centercentre.com\/strategic-ux-research-is-the-next-big-thing\/\uff082023.5.18\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"74890\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"8d6e4dbba7\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg class=\"heart-svg\" viewBox=\"467 392 58 57\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g class=\"Group\" fill=\"none\" fill-rule=\"evenodd\" transform=\"translate(467 392)\"><path 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