{"id":74921,"date":"2024-03-01T09:04:26","date_gmt":"2024-03-01T09:04:26","guid":{"rendered":"https:\/\/www.uxren.cn\/?p=74921"},"modified":"2024-03-04T02:28:02","modified_gmt":"2024-03-04T02:28:02","slug":"guanyuyongyandongchaliinsightsdezhenxiang","status":"publish","type":"post","link":"https:\/\/www.uxren.cn\/?p=74921","title":{"rendered":"\u5173\u4e8e\u7528\u7814\u6d1e\u5bdf\u529b\uff08insights\uff09\u7684\u771f\u76f8"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-00.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74922\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-00.jpg\" alt=\"\" width=\"1000\" height=\"444\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-00.jpg 720w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-00-300x133.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u7ffb\u8bd1\uff1asimin\u00a0 \u5ba1\u6821\uff1abaozhu |\u00a0 UXRen\u7ffb\u8bd1\u7ec4 #422 \u8bd1\u6587<br \/>\n\u539f\u4f5c\u8005\uff1a David Tang<br \/>\n\u539f\u6807\u9898\uff1a\u300aInsights are not what you think they are_The truth about research insights.\u300b<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e0d\u8bba\u4f60\u662f\u4e00\u540d\u7814\u7a76\u5458\u3001\u5206\u6790\u5e08\u3001\u6570\u636e\u79d1\u5b66\u5bb6\uff08data scientist\uff09\u6216\u662f\u5176\u4ed6\u7684\u667a\u529b\u5de5\u4f5c\u8005\uff0c\u4f60\u53ef\u80fd\u4f1a\u9047\u5230\u7684\u6700\u5c34\u5c2c\u95ee\u9898\u662f\uff1a<strong>\u4f60\u7684\u6d1e\u5bdf\uff08insights\uff09\u5230\u5e95\u662f\u5565\uff1f<\/strong><\/p>\n<p>\u8fd9\u5c31\u50cf\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u82b1\u6837\u6ed1\u51b0\u8fd0\u52a8\u5458\uff0c\u57289\u540d\u8bc4\u59d4\u9762\u524d\u8868\u6f14\u5b8c\u4f60\u7684\u5168\u90e8\u5957\u8def\u540e\uff0c\u4f60\u8f6c\u8fc7\u8eab\uff0c\u4ed6\u4eec\u7684\u8bb0\u5206\u5361\u4e0a\u7adf\u7136\u5199\u7740\uff1a<strong>\u5c31\u8fd9?<\/strong><\/p>\n<p>\u542c\u4f17\u5728\u542c\u5b8c\u4f60\u7684\u6c47\u62a5\u540e\uff0c\u611f\u89c9\u81ea\u5df1\u4ece\u4f60\u7684\u62a5\u544a\u4e2d\u5e76\u6ca1\u6709\u4ea7\u751f\u4efb\u4f55\u65b0\u7684\u8ba4\u77e5\uff0c\u4fbf\u4f1a\u4ea7\u751f\u5982\u6b64\u8d1f\u9762\u7684\u60c5\u7eea\u3002\u4ed6\u4eec\u79bb\u5f00\u7684\u65f6\u5019\u5fc3\u60f3\u201c\u4e3a\u4ec0\u4e48\u6211\u8981\u542c\u8fd9\u4e2a\uff1f\u201d<\/p>\n<p>\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u662f\u6d6a\u8d39\u65f6\u95f4\uff0c\u4f60\u4e5f\u89c9\u5f97\u81ea\u5df1\u7684\u52aa\u529b\u5931\u8d25\u4e86\u3002<\/p>\n<p>\u5bf9\u4e8e\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\uff0c\u8fd9\u91cc\u6709\u4e00\u4e9b\u5173\u4e8e\u5b83\u7684\u771f\u76f8\u3002<\/p>\n<p>\u4f60\u7684\u52aa\u529b\u6ca1\u6709\u5f97\u5230\u5229\u76ca\u76f8\u5173\u8005\u7684\u6b23\u8d4f\u6216\u91cd\u89c6\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u770b\u8d77\u6765\u66f4\u7cdf\u7cd5\u4e86\uff0c\u4f60\u7684\u52aa\u529b\u53ef\u80fd\u4e0d\u4f1a\u4ea7\u751f\u4f60\u60f3\u8981\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u89e3\u51b3\u529e\u6cd5\u662f\u4ec0\u4e48\uff1f \u5982\u4f55\u786e\u4fdd\u4f60\u6709\u6d1e\u5bdf\u529b\uff1f<\/p>\n<p>\u9996\u5148\uff0c\u4f60\u5fc5\u987b\u7406\u89e3\u4eba\u4eec\u5728\u95ee\u4f60\u6d1e\u5bdf\u7684\u65f6\u5019\uff0c\u5230\u5e95\u662f\u5728\u95ee\u4ec0\u4e48\u3002\u8fd9\u662f\u975e\u5e38\u6709\u6311\u6218\u6027\u7684\uff0c\u56e0\u4e3a&#8230;&#8230;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>1. \u6bcf\u4e2a\u4eba\u5bf9\u6d1e\u5bdf\u7684\u7406\u89e3\u90fd\u4e0d\u540c<\/strong><\/span><\/h4>\n<p><strong>Everybody thinks insights are something different<\/strong><\/p>\n<p>\u6536\u5230\u7c7b\u4f3c\u201c\u6211\u6ca1\u6709get\u5230\u91cc\u9762\u7684\u6d1e\u5bdf\u662f\u4ec0\u4e48\uff01\u201d\u8fd9\u6837\u7684\u8bc4\u4ef7\uff0c\u6700\u5927\u95ee\u9898\u4e4b\u4e00\u4fbf\u662f\u201c<strong>\u6d1e\u5bdf\uff08insight\uff09<\/strong>\u201d\u8fd9\u4e2a\u8bcd\u5728\u4f01\u4e1a\u5185\u90e8\u6ca1\u6709\u6807\u51c6\u7684\u5b9a\u4e49\uff0c\u6211\u5728\u4e4b\u524d\u7684\u6587\u7ae0\u91cc\u6709\u8be6\u7ec6\u8ba8\u8bba\u8fc7\u8fd9\u70b9\u3002<\/p>\n<p>\u8be2\u95ee\u4eba\u4eec\u5bf9\u201c\u6d1e\u5bdf\u201d\u7684\u7406\u89e3\u5e76\u4e0d\u603b\u662f\u594f\u6548\u3002\u5f88\u591a\u65f6\u5019\uff0c\u4eba\u4eec\u65e0\u6cd5\u6e05\u6670\u5730\u8868\u8fbe\u4ed6\u4eec\u7a76\u7adf\u9700\u8981\u4ec0\u4e48\u3002<\/p>\n<p>\u8fd9\u5c31\u597d\u50cf\u4f60\u4e3a\u67d0\u4eba\u505a\u4e86\u4e00\u987f\u996d\uff0c\u4ed6\u4eec\u8bf4\u201c\u8fd8\u4e0d\u9519\uff0c\u4f46\u8fd8\u662f\u5dee\u4e86\u4e00\u4e9b\u3002\u201d\uff0c\u6216\u8005\u201c\u6211\u6ca1\u6709\u88ab\u60ca\u8273\u5230&#8230;&#8230;\u201d<\/p>\n<p>\u4e00\u5fc3\u60f3\u77e5\u9053\u5dee\u7684\u70b9\u5728\u54ea\u53ef\u80fd\u4f1a\u8ba9\u4f60\u8bef\u5165\u6b67\u9014\uff1b\u4ed6\u4eec\u5e76\u4e0d\u662f\u7f8e\u98df\u5bb6\uff1b\u5373\u4fbf\u662f\uff0c\u7f8e\u98df\u5bb6\u548c\u53a8\u5e08\u4e5f\u662f\u4e0d\u540c\u7684(\u5728\u8fd9\u4e2a\u573a\u666f\u4e2d\uff0c\u4f60\u7684\u89d2\u8272\u662f\u53a8\u5e08)\u3002<\/p>\n<p>\u4e0d\u7ba1\u4ec0\u4e48\u60c5\u51b5\uff0c\u4eba\u4eec\u8d28\u7591\u4f60\u7684\u6d1e\u5bdf\uff0c\u65e0\u975e\u4ee5\u4e0b\u51e0\u79cd\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n<ul>\n<li><strong>\u6536\u83b7\u4e0d\u660e\u786e\uff1a\u6700\u91cd\u8981\u7684\u65b0\u8ba4\u77e5\u6216\u89c2\u70b9\u662f\u4ec0\u4e48\uff1f<\/strong><\/li>\n<li><strong>\u4e0d\u7406\u89e3\u539f\u56e0\uff1a\u662f\u4ec0\u4e48\u5bfc\u81f4\u4e86\u8fd9\u79cd\u89c4\u5f8b\uff08pattern\uff09\uff1f \u5b83\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/strong><\/li>\n<li><strong>\u4e0d\u77e5\u9053\u8be5\u505a\u4ec0\u4e48\uff1a\u4ed6\u4eec\u5e94\u8be5\u7528\u8fd9\u4e9b\u65b0\u77e5\u8bc6\u505a\u4ec0\u4e48\uff1f<\/strong><\/li>\n<\/ul>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u4eba\u4eec\u5e0c\u671b\u4ece\u4e00\u4e2a\u6d1e\u5bdf\u4e2d\u83b7\u5f97\u8d85\u591a\u4e1c\u897f\uff0c\u8fd9\u8ba9\u5b9a\u4e49\u6d1e\u5bdf\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>2. \u5927\u591a\u6570\u5173\u4e8e\u6d1e\u5bdf\u7684\u5b9a\u4e49\u90fd\u4e0d\u6b63\u786e<\/strong><\/span><\/h4>\n<p><strong>Most attempts at defining insights fail<\/strong><\/p>\n<p>\u5173\u4e8e\u6d1e\u5bdf\uff0c\u7b80\u5355\u6613\u8bb0\u7684\u5b9a\u4e49\u5f80\u5f80\u90fd\u4e0d\u6b63\u786e\uff0c\u56e0\u4e3a\u5b83\u4eec\u5728\u6982\u5ff5\u4e0a\u8fc7\u4e8e\u7b80\u5316\u4e86\u3002<\/p>\n<p>\u968f\u7740\u201c\u6d1e\u5bdf\u201d\u8fd9\u4e2a\u8bcd\u5728\u5404\u79cd\u573a\u5408\u88ab\u5927\u91cf\u4f7f\u7528\uff0c\u4ee5\u81f3\u4e8e\u5728\u5927\u591a\u6570\u7684\u901f\u6210\u603b\u7ed3\uff08quick summary\uff09\u4e2d\u5e38\u5e38\u4f1a\u9057\u6f0f\u4e00\u4e9b\u5185\u5bb9\uff0c\u53ea\u5173\u6ce8\u4e8e\u5ba2\u6237\u6d1e\u5bdf\u4e2d\u67d0\u4e9b\u7279\u5b9a\u7ec4\u6210\u90e8\u5206\uff0c\u5982\u7528\u6237\u9700\u6c42\u6216\u52a8\u673a\u3001\u6216\u5bf9\u4f01\u4e1a\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u6781\u7aef\u662f\u4eba\u4eec\u4f1a\u7528\u4e00\u4e2a\u5217\u8868\u7f57\u5217\u51fa\u5173\u4e8e\u6d1e\u5bdf\u7684\u6240\u6709\u8981\u7d20\uff0c\u6db5\u76d6\u6240\u6709\u65b9\u5411\u7684\u57fa\u51c6\u4fe1\u606f\u3002<\/p>\n<blockquote><p><strong>\u6d1e\u5bdf\u5fc5\u987b\u5f3a\u6709\u529b\u3002\u6d1e\u5bdf\u5fc5\u987b\u6709\u6570\u636e\u652f\u6491\u548c\u4eba\u7684\u56e0\u7d20\u3002\u5b83\u9700\u8981\u8ba9\u4eba\u60ca\u8273\uff0c\u4e14\u8ba9\u53d7\u4f17\u4e0d\u7531\u81ea\u4e3b\u5730\u8bf4\u51fa\u201c\u5c31\u662f\u8fd9\u6837\uff01\u201d\u3002\u540c\u65f6\uff0c\u5b83\u8fd8\u9700\u8981\u5177\u5907\u5b9e\u64cd\u6027\u3002\u201d<\/strong><\/p><\/blockquote>\n<p>\u8fd9\u79cd\u201c\u6e05\u5355\u5f0f\uff08checklist-style\uff09\u201d\u7684\u6d1e\u5bdf\u5b9a\u4e49\u5f80\u5f80\u66f4\u6709\u52a9\u4e8e\u5728\u4f60\u5df2\u7ecf\u4ea7\u51fa\u4f60\u7684\u6d1e\u5bdf\u4e4b\u540e\u4f5c\u4e3a\u53c2\u8003\uff0c\u770b\u770b\u662f\u5426\u7b26\u5408\u6807\u51c6\u3002<\/p>\n<p>\u4f46\u5b83\u4e0d\u80fd\u5e2e\u52a9\u4f60\u521b\u5efa\u4e00\u4e2a\u6d1e\u5bdf\u3002<\/p>\n<p>\u73b0\u6709\u5bf9\u6d1e\u5bdf\u7684\u5b9a\u4e49\uff0c\u666e\u904d\u5b58\u5728\u7684\u53e6\u4e00\u4e2a\u95ee\u9898\u662f\uff0c\u5b83\u4eec\u628a\u4e00\u4e2a\u91cd\u8981\u7684\u4e8b\u60c5\u5f04\u9519\u4e86\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>3. \u6d1e\u5bdf\u4e0d\u662f\u6709\u5f62\u7684\u7269\u4f53<\/strong><\/span><\/h4>\n<p><strong>Insights are not tangible objects<\/strong><\/p>\n<p>\u8bb8\u591a\u5c1d\u8bd5\u5bf9\u6d1e\u5bdf\u8fdb\u884c\u5b9a\u4e49\u7684\u8bf4\u6cd5\uff0c\u542c\u4e0a\u53bb\u66f4\u50cf\u662f\u5728\u63cf\u8ff0\u53e5\u5b50\u8bed\u6cd5\uff0c\u597d\u50cf\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u4f7f\u7528mad-lib\uff08\u75af\u72c2\u586b\u8bcd\u6e38\u620f\uff09\u6765\u64b0\u5199\u6d1e\u5bdf\u3002<\/p>\n<p>\u6211\u8ba8\u538c\u8fd9\u6837\u505a\u3002<\/p>\n<p>\u6211\u771f\u7684\uff0c\u8001\u5b9e\u8bf4\u3002<\/p>\n<p>\u8bf7\u7ffb\u770b\u4efb\u4f55\u4e00\u672c\u5b57\u5178\uff0c\u67e5\u627e\u201c\u6d1e\u5bdf\u201d\u8fd9\u4e2a\u8bcd\u3002<\/p>\n<p>\u8fd9\u4e2a\u8bf7\u6c42\u5c31\u662f\u968f\u4fbf\u8bf4\u8bf4\u54c8\u3002\u4e3a\u4e86\u8282\u7701\u4f60\u7684\u65f6\u95f4\uff0c\u6211\u4e3a\u4f60\u627e\u4e86\u4e00\u4e9b\u5b9a\u4e49\uff1a<\/p>\n<ul>\n<li><strong>\u67ef\u6797\u65af\u8bcd\u5178\uff1a\u5bf9\u590d\u6742\u60c5\u51b5\u6216\u95ee\u9898\u7684\u51c6\u786e\u800c\u6df1\u523b\u7684\u7406\u89e3<\/strong><\/li>\n<li><strong>\u97e6\u6c0f\u8bcd\u5178\uff1a\u9886\u4f1a\u4e8b\u7269\u5185\u5728\u672c\u8d28\u7684\u884c\u4e3a\u6216\u7ed3\u679c\uff0c\u6216\u662f\u76f4\u63a5\u89c2\u5bdf\u5230\u7684<\/strong><\/li>\n<li><strong>\u5251\u6865\uff1a\u5bf9\u590d\u6742\u95ee\u9898\u6216\u60c5\u51b5\u7684\u6e05\u6670\u3001\u6df1\u523b\u3001\u987f\u609f\u7684\u7406\u89e3<\/strong><\/li>\n<\/ul>\n<p>\u6ce8\u610f\u5230\u4ec0\u4e48\u4e86\u5417\uff1f<\/p>\n<p>\u6d1e\u5bdf\u4e0d\u662f\u4f60\u5728\u5e7b\u706f\u7247\u6216\u6d77\u62a5\u4e0a\u64b0\u5199\u7684\u4e1c\u897f\uff0c\u6ca1\u529e\u6cd5\u88ab\u4efb\u4f55\u8def\u8fc7\u7684\u4eba\u76ef\u7740\u770b\u3002<\/p>\n<p>\u6d1e\u5bdf\u662f\u5176\u4ed6\u4eba\u5185\u5fc3\u7684\u4e3b\u89c2\u4f53\u9a8c\uff08subjective experiences\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>4. \u6d1e\u5bdf\u7684\u7279\u8d28<\/strong><\/span><\/h4>\n<p><strong>The characteristics of an insight<\/strong><\/p>\n<p>\u8fd8\u8bb0\u5f97\u963f\u57fa\u7c73\u5fb7\u51c6\u5907\u6d17\u6fa1\u65f6\uff0c\u610f\u8bc6\u5230\u4ed6\u6392\u5f00\u6c34\u7684\u4f53\u79ef\u4e0e\u4ed6\u7684\u5149\u5c41\u80a1\u4e00\u6837\u5927\uff0c\u5e76\u558a\u9053\u201cEureka\uff01\uff08\u627e\u5230\u4e86\uff01\uff09\u201d \u5417\uff1f<\/p>\n<p>\u8fd9\u5c31\u662f\u4e00\u4e2a\u6d1e\u5bdf\u3002<\/p>\n<p>\u6d1e\u5bdf\u4e0d\u662f\u4e00\u5806\u8f9e\u85fb\u3002<\/p>\n<p>\u5b83\u4eec\u53ef\u4ee5\u88ab\u8bb0\u5f55\u4e3a\u6587\u5b57\uff0c\u4f46\u8fd9\u4e9b\u6587\u5b57\u653e\u5728\u4efb\u4f55\u5176\u4ed6\u4eba\u9762\u524d\u53ef\u80fd\u5e76\u4e0d\u4f1a\u8ba9\u4ed6\u4eec\u4ea7\u751f\u6d1e\u5bdf\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\u4e0e\u4f60\u7684\u7956\u6bcd\u5206\u4eab\u963f\u57fa\u7c73\u5fb7\u7684\u53d1\u73b0\u3002\u6216\u4f60\u7684\u540c\u4e8b\u3002\u6216\u4e00\u4e2a5\u5c81\u7684\u5b69\u5b50\u3002\u6216\u8005\u662f2000\u591a\u5e74\u524d\u4e0e\u963f\u57fa\u7c73\u5fb7\u751f\u6d3b\u5728\u540c\u4e00\u65f6\u4ee3\u7684\u968f\u4fbf\u4e00\u4e2a\u9752\u5c11\u5e74\u3002\u6216\u8005\u662f\u963f\u57fa\u7c73\u5fb7\u5728\u4ed6\u8457\u540d\u7684\u6d17\u6fa1\u5947\u60f3\u4e00\u5468\u540e\u3002<\/p>\n<p>\u4f60\u4f1a\u5f97\u5230\u4e00\u7cfb\u5217\u7684\u56de\u5e94\uff0c\u4ece\u201c\u90a3\u5f88\u597d\uff0c\u4eb2\u7231\u7684\u201d\u5230\u201c\u55ef?\u201d \u5230\u201c\u54c7\u545c\u201d\u5230\u201c\u5f53\u7136\uff0c\u6211\u5df2\u7ecf\u77e5\u9053\u4e86\u3002\u201d \u800c\u4e14\u4e0d\u4e00\u5b9a\u662f\u8fd9\u4e2a\u987a\u5e8f\u3002<\/p>\n<p>\u6d1e\u5bdf\u529b\u53ef\u80fd\u6e90\u4e8e\u6587\u5b57\u3002<\/p>\n<p>\u6216\u56fe\u50cf\u3002<\/p>\n<p>\u6216\u6545\u4e8b\u3002<\/p>\n<p>\u751a\u81f3\u662f\u6d17\u6fa1\u7684\u65f6\u5019\u3002<\/p>\n<p>\u4f20\u9012\u7684\u5a92\u4ecb\u5e76\u4e0d\u91cd\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>5. \u5982\u4f55\u521b\u9020\u6d1e\u5bdf\u529b<\/strong><\/span><\/h4>\n<p><strong>How to create insights<\/strong><\/p>\n<p>\u6ca1\u6709\u4ec0\u4e48\u662f\u6bcf\u4e2a\u4eba\u90fd\u80fd\u6d1e\u5bdf\u7684\u3002<\/p>\n<p>\u8981\u8ba9\u89c2\u4f17\u4f53\u9a8c\u5230\u6d1e\u5bdf\uff0c\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u662f\u8c01\uff1a\u4ed6\u4eec\u5df2\u7ecf\u77e5\u9053\u4ec0\u4e48\uff0c\u4ed6\u4eec\u5982\u4f55\u601d\u8003\uff0c\u4ee5\u53ca\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\u3002<\/p>\n<p>\u5f53\u6709\u4eba\u8bf4\u201c\u6211\u6ca1\u6709\u770b\u5230\u4efb\u52a1\u6d1e\u5bdf&#8230;&#8230;\u201d<\/p>\n<p>\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\uff1a\u201c\u4f60\u7684\u5de5\u4f5c\u662f\u9519\u8bef\u7684\u201d<\/p>\n<p>\u5b83\u5b9e\u9645\u4e0a\u610f\u5473\u7740\u201c\u6211\u6ca1\u6709\u4f53\u9a8c\u4efb\u4f55\u89c6\u89d2\u8f6c\u6362\u201d<\/p>\n<p>\u5982\u679c\u4f60\u80fd\u8fdb\u5165\u6bcf\u4e2a\u4eba\u7684\u5934\u8111\uff0c\u627e\u51fa\u5bf9\u6bcf\u4e2a\u4eba\u6765\u8bf4\u90fd\u5177\u6709\u6d1e\u5bdf\u529b\u7684\u4e8b\u60c5\uff0c\u5206\u79bb\u51fa\u80fd\u591f\u5728\u4ed6\u4eec\u5934\u8111\u4e2d\u6253\u5f00\u5f00\u5173\u7684\u5177\u4f53\u77ed\u8bed\uff0c\u5e76\u628a\u8fd9\u4e2a\u5bc6\u7801\u653e\u5728\u4f60\u7684\u53e3\u888b\u91cc\uff0c\u90a3\u5c31\u592a\u597d\u4e86\u3002<\/p>\n<p>\u6211\u6562\u6253\u8d4c\uff0c\u4f60\u4e0d\u662f\u4e00\u4e2a\u82cf\u8054\u79d8\u5bc6\u7279\u5de5\u8bad\u7ec3\u5e08\uff0c\u4f60\u65e0\u6cd5\u5bf9\u4eba\u4eec\u8fdb\u884c\u7f16\u7a0b\uff0c\u5b83\u4eec\u4e5f\u4e0d\u4f1a\u5728\u4f60\u8bf4\u201c\u5976\u6cb9\u7cd6\u679c\uff08butterscotch\uff09\u201d\u540e\uff0c\u7a81\u7136\u53d7\u5230\u542f\u53d1\u800c\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u7ed9\u4eba\u4eec\u5e26\u6765\u771f\u7684\u6d1e\u5bdf\uff0c\u4f60\u9700\u8981\u8d70\u8fc7\u4e00\u6761\u8270\u96be\u7684\u8def\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u4f60\u9700\u8981\u4e86\u89e3\uff0c\u4f5c\u4e3a\u4e00\u540d\u667a\u529b\u5de5\u4f5c\u8005\uff0c\u5982\u4f55\u878d\u5165\u4f60\u7684\u4f01\u4e1a\uff0c\u4ee5\u53ca\u4ece\u6570\u636e\u5230\u884c\u52a8\u6240\u9700\u7684\u5fc5\u8981\u8f6c\u6362\u529b\u3002<\/p>\n<p>\u54ea\u4e9b\u4f01\u4e1a\u9700\u6c42\u9700\u8981\u6d1e\u5bdf\u529b\uff1f \u8c01\u53c2\u4e0e\u5176\u4e2d\uff0c\u4ed6\u4eec\u77e5\u9053\u4ec0\u4e48\uff0c\u8ba4\u4e3a\u81ea\u5df1\u77e5\u9053\u4ec0\u4e48\uff1f \u4eba\u4eec\u5df2\u7ecf\u60f3\u505a\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\uff1f \u5728\u4f60\u7684\u4f01\u4e1a\u4e2d\uff0c\u77e5\u8bc6\u5982\u4f55\u8f6c\u5316\u4e3a\u884c\u52a8\uff1f<\/p>\n<p>\u6211\u65e0\u6cd5\u7528\u4e00\u53e5\u8bdd\u63cf\u8ff0\u6240\u6709\u8fd9\u4e9b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>6. \u6211\u53ef\u4ee5\u7ed9\u4f60\u753b\u4e2a\u56fe<\/strong><\/span><\/h4>\n<p><strong>But I can draw you a picture<\/strong><\/p>\n<p>\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u5728\u7406\u60f3\u7684\u60c5\u51b5\u4e0b\uff0c\u5728\u4f01\u4e1a\u73af\u5883\u4e2d\u5236\u5b9a\u4e00\u4e2a\u6d1e\u5bdf\u529b\u51b3\u7b56\u7684\u8fc7\u7a0b\u3002\u4e3a\u4e86\u7b80\u5316\uff0c\u6211\u4eec\u5c06\u5b83\u5f52\u7ed3\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff1a<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74928\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01.jpg\" alt=\"\" width=\"1000\" height=\"1004\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01.jpg 1426w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-300x300.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-1020x1024.jpg 1020w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-150x150.jpg 150w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-768x771.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-160x160.jpg 160w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-01-320x320.jpg 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe1\uff1a\u4ece\u4f01\u4e1a\u9700\u6c42\u5230\u5efa\u8bae\u884c\u52a8\u7684\u8def\u5f84\uff0c\u7531Dave Tang(\u4f5c\u8005\u672c\u4eba)\u7ed8\u5236<\/em><\/span><\/p>\n<p>\u8bf7\u4e0d\u8981\u5c06\u6b64\u4f5c\u4e3a\u84dd\u56fe\u6216\u64cd\u4f5c\u6307\u5357\u3002\u5b83\u5e76\u4e0d\u610f\u5473\u7740\u8981\u4e00\u6b65\u4e00\u6b65\u5730\u9075\u5faa\uff0c\u800c\u662f\u5bf9\u4e8b\u60c5\u53ef\u4ee5\u3001\u5e94\u8be5\u548c\u786e\u5b9e\u53d1\u751f\u7684\u4e00\u822c\u987a\u5e8f\u7684\u8fc7\u5ea6\u7b80\u5316\u7684\u8bf4\u660e\u3002<\/p>\n<p>\u663e\u7136\uff0c\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\uff0c\u6b65\u9aa4\u53ef\u4ee5\u88ab\u8df3\u8fc7\u3001\u66ff\u6362\u6216\u91cd\u590d\u6267\u884c\uff0c\u4f46\u6211\u4eec\u5c06\u5ffd\u7565\u6240\u6709\u8fd9\u4e9b\u3002<\/p>\n<ol>\n<li><strong>\u5546\u4e1a\u7b56\u7565\uff08Business strategy\uff09<\/strong><br \/>\n\u6709\u4e9b\u5730\u65b9\u51fa\u4e86\u95ee\u9898\uff0c\u6216\u8005\u6ca1\u6709\u5728\u4f01\u4e1a\u4e2d\u505a\u5f97\u5f88\u597d\u3002\u5b83\u901a\u5e38\u4e0e\u6536\u76ca\u6709\u5173\uff0c\u4f46\u4f60\u9700\u8981\u5f97\u5230\u66f4\u8be6\u7ec6\u7684\u4fe1\u606f\u3002\u4e0e\u6536\u5165\u76f8\u5173\u7684\u5177\u4f53\u4e1a\u52a1\u95ee\u9898\u662f\u4ec0\u4e48?\u786e\u5b9a\u9700\u8981\u89e3\u51b3\u7684\u6f5c\u5728\u95ee\u9898\uff0c\u4ee5\u4fbf\u5728\u671f\u671b\u7684\u65b9\u5411\u4e0a\u8fdb\u884c\u66f4\u6539\uff0c\u8fd9\u662f\u6d41\u7a0b\u7684\u8fd9\u4e00\u90e8\u5206\u7684\u5173\u952e\u3002<\/li>\n<li><strong>\u7814\u7a76\u8ba1\u5212\uff08Research planning\uff09<\/strong><br \/>\n\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5047\u8bbe\u516c\u53f8\u91cd\u89c6\u6839\u636e\u73b0\u5b9e\u505a\u51fa\u51b3\u7b56\u7684\u6587\u5316\uff0c\u6216\u8005\u81f3\u5c11\u5047\u88c5\u4f1a\u8fd9\u6837\u505a\u3002\u4e0b\u4e00\u6b65\u7684\u884c\u52a8\u662f\u5f04\u6e05\u695a\u4eba\u4eec\u5df2\u7ecf\u77e5\u9053\u4ec0\u4e48\uff0c\u4e0d\u77e5\u9053\u4ec0\u4e48\uff0c\u60f3\u77e5\u9053\u4ec0\u4e48\uff0c\u7136\u540e\u627e\u51fa\u4e00\u79cd\u65b9\u6cd5\u6765\u5f25\u5408\u524d\u8fdb\u6240\u9700\u7684\u90e8\u5206\u5dee\u8ddd\u3002\u67d0\u79cd\u5f62\u5f0f\u7684\u7814\u7a76\u548c\u6570\u636e\u6536\u96c6\u901a\u5e38\u662f\u8fd9\u6837\u505a\u7684\uff0c\u4f46\u5982\u679c\u53ea\u6709\u7814\u7a76\u4eba\u5458\u5728\u573a\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u4e0d\u53ef\u80fd\u6210\u529f\u3002\u4f60\u5fc5\u987b\u8ba9\u90a3\u4e9b\u4f60\u60f3\u8981\u63d0\u4f9b\u89c1\u89e3\u5e76\u6fc0\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u7684\u4eba\u53c2\u4e0e\u8fdb\u6765\u3002<\/li>\n<li><strong>\u5206\u6790\u548c\u7efc\u5408\uff08Analysis and synthesis\uff09<\/strong><br \/>\n\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u8fd9\u662f\u79d1\u5b66\u5bb6\u548c\u6570\u636e\u8ff7\u4eec\u201c\u95ed\u95e8\u9020\u8f66\u201d\u7684\u8fc7\u7a0b\uff0c\u505a\u4ed6\u4eec\u81ea\u5df1\u7684\u4e8b\u60c5\uff0c\u8ba9\u6570\u636e\u53d8\u5f97\u6709\u7528\uff0c\u5e76\u5f97\u51fa\u89c1\u89e3\u3002\u8fd9\u901a\u5e38\u610f\u5473\u7740\u83b7\u53d6\u539f\u59cb\u6570\u636e\uff0c\u63d0\u53d6\u51fa\u6709\u8da3\u7684\u90e8\u5206\uff0c\u4f7f\u8fd9\u4e9b\u90e8\u5206\u6709\u610f\u4e49\uff0c\u7136\u540e\u5bf9\u5e94\u8be5\u505a\u4e9b\u4ec0\u4e48\u505a\u51fa\u63a8\u65ad\u3002\u5728\u5b66\u672f\u73af\u5883\u4e4b\u5916\uff0c\u5982\u679c\u7814\u7a76\u4eba\u5458\u5728\u8bbe\u8ba1\u3001\u4ea7\u54c1\u548c\u6280\u672f\u65b9\u9762\u4e5f\u5305\u62ec\u4ed6\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u5c06\u4f1a\u66f4\u6709\u6548\u3002\u6bd5\u7adf\uff0c\u5426\u5219\u7814\u7a76\u4eba\u5458\u600e\u4e48\u77e5\u9053\u660e\u5e74\u54ea\u4e9b\u6280\u672f\u89e3\u51b3\u65b9\u6848\u662f\u53ef\u884c\u7684\u5462?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>7. \u6d1e\u5bdf\u529b\u5728\u54ea\u91cc?<\/strong><\/span><\/h4>\n<p><strong>Where\u2019s the insight?<\/strong><\/p>\n<p>\u4f60\u4e0d\u8010\u70e6\u662f\u5bf9\u7684\uff0c\u6211\u8fdd\u80cc\u4e86\u6211\u4e00\u8d2f\u7684\u5efa\u8bae\uff0c\u5bf9\u4f60\u8bf4\u4e86\u5f88\u591a\u8bdd\uff0c\u5374\u6ca1\u6709\u7ed9\u4f60\u4e00\u4e2a\u76f4\u63a5\u7684\u7b54\u590d\u3002\u5982\u679c\u4f60\u8fd8\u5728\u542c\u6211\u8bf4\uff0c\u4e0b\u9762\u662f:<\/p>\n<p><a href=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-74929\" src=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02.jpg\" alt=\"\" width=\"1000\" height=\"372\" srcset=\"https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02.jpg 2554w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02-300x112.jpg 300w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02-1024x381.jpg 1024w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02-768x286.jpg 768w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02-1536x572.jpg 1536w, https:\/\/www.uxren.cn\/wp-content\/uploads\/2024\/03\/uxrenyi-422-02-2048x763.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\"><em>\u56fe2\uff1a\u89c1\u89e3\u4ece\u4f55\u800c\u6765\uff0c\u6d89\u53ca\u5230\u4ec0\u4e48(\u4e5f\u662f\u4f5c\u8005\u753b\u7684)<\/em><\/span><\/p>\n<p>\u8fd9\u57fa\u672c\u4e0a\u662f\u76f8\u540c\u7684\u903b\u8f91\uff0c\u6211\u53ea\u662f\u628a\u5b83\u53d8\u6210\u7ebf\u6027\u7684\uff0c\u5728\u4e0a\u9762\u6dfb\u52a0\u4e86\u4e00\u4e9b\u989d\u5916\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u63d0\u4f9b\u6d1e\u5bdf\u9700\u8981\u4f7f\u7528\u4f60\u7684\u53d1\u73b0(\u4ee5\u6570\u636e\u903b\u8f91\u7684\u5f62\u5f0f\uff0c\u5b83\u4eec\u80cc\u540e\u7684\u542b\u4e49\u548c\u5f71\u54cd)\uff0c\u5e76\u5e94\u7528\u4f60\u8bb2\u6545\u4e8b\u7684\u80fd\u529b\uff0c\u4f7f\u4f60\u7684\u53d7\u4f17\u89c9\u5f97\u4ed6\u4eec\u77e5\u9053\u5982\u4f55\u5f00\u59cb\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/p>\n<p>\u6d1e\u5bdf\u4e0d\u662f\u4e00\u53e5\u8bdd\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u4e00\u4e2a\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u53e5\u5b50\uff0c\u7531\u6545\u4e8b\u548c\u6570\u636e\u652f\u6301\uff0c\u4e0e\u5408\u9002\u7684\u4eba\u4e00\u8d77\u7cbe\u5fc3\u8bbe\u8ba1\uff0c\u5e76\u5728\u5408\u9002\u7684\u73af\u5883\u4e2d\u4f20\u9012\uff0c\u53ef\u4ee5\u5c06\u4e00\u4e2a\u60f3\u6cd5\u94ed\u523b\u5728\u90a3\u4e9b\u7b7e\u7f72\u51b3\u7b56\u5e76\u5728\u4f01\u4e1a\u5185\u521b\u9020\u884c\u52a8\u7684\u4eba\u7684\u8111\u6d77\u4e2d\u3002<\/p>\n<p>\u8fd9\u624d\u662f\u4f60\u771f\u6b63\u60f3\u8981\u7684!<\/p>\n<p>\u8fd9\u5e76\u975e\u4e3a\u4e86\u6253\u9020\u5b8c\u7f8e\u7684\u6f14\u793a\u3002<\/p>\n<p>\u8fd9\u662f\u4e3a\u4e86\u6539\u53d8\u4eba\u5fc3\u548c\u60f3\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>8. \u4f60\u5982\u4f55\u77e5\u9053\u4f60\u662f\u5426\u5177\u5907\u4e86\u6d1e\u5bdf\u529b?<\/strong><\/span><\/h4>\n<p><strong>How do you know if you\u2019re going to be insightful?<\/strong><\/p>\n<p>\u4f60\u4e0d\u80fd\u8ba9\u4e00\u4e2a\u964c\u751f\u4eba\u6765\u786e\u8ba4\u4f60\u662f\u5426\u6709\u6df1\u523b\u7684\u89c1\u89e3\u3002\u4f60\u6c38\u8fdc\u65e0\u6cd5\u4fdd\u8bc1\u4e00\u4e2a\u4eba\u7684\u53cd\u5e94\u4f1a\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u4f46\u662f\u4f60\u53ef\u4ee5\u77e5\u9053\u4f60\u662f\u5426\u5728\u6b63\u786e\u7684\u8f68\u9053\u4e0a\u3002<\/p>\n<p>\u770b\u770b\u4f60\u7684\u667a\u6167\uff0c\u4f60\u7684\u6536\u83b7\uff0c\u4f60\u7684\u201c\u6d1e\u5bdf\u201d\u3002<\/p>\n<p>\u56de\u5230\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u524d\u4e24\u6b65\uff0c\u4f60\u8981\u627e\u51fa\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u4f60\u7684\u542c\u4f17\u77e5\u9053\u4ec0\u4e48\uff0c\u4e0d\u77e5\u9053\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5047\u8bbe\u662f\u4e0d\u662f\u771f\u7684\u3002<\/p>\n<p>\u95ee\u81ea\u5df1\u4e00\u4e9b\u68d8\u624b\u7684\u95ee\u9898:<\/p>\n<ol>\n<li>\u8fd9\u4f1a\u6539\u53d8\u4f60\u5bf9\u95ee\u9898\u7684\u7406\u89e3\u5417?<\/li>\n<li>\u5bf9\u6bd4\u4f60\u6240\u77e5\u9053\u7684\uff0c\u5b83\u662f\u6709\u6240\u8865\u5145\u8fd8\u662f\u81ea\u76f8\u77db\u76fe\uff1f<\/li>\n<li>\u5b83\u56de\u7b54\u4e86\u4f60\u4e00\u5f00\u59cb\u7684\u95ee\u9898\u4e86\u5417?<\/li>\n<li>\u662f\u5426\u6709\u660e\u786e\u7684\u884c\u52a8\u6216\u201c\u4e0b\u4e00\u6b65\u201d\u6765\u89e3\u51b3\u95ee\u9898?<\/li>\n<\/ol>\n<p>\u5982\u679c\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u90fd\u662f\u5426\u5b9a\u7684\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u7ee7\u7eed\u5bfb\u627e\u6216\u5c1d\u8bd5\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u91cd\u6784\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u6cbf\u7740\u8fd9\u6761\u7ebf\u4e00\u76f4\u8ffd\u6eaf\u5230\u4e1a\u52a1\u9700\u6c42\uff0c\u4f46\u662f\u4f60\u5c06\u5728\u6b64\u8fc7\u7a0b\u4e2d\u505a\u51fa\u8bb8\u591a\u5047\u8bbe\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>9. \u6d4b\u8bd5\u4f60\u7684\u6d1e\u5bdf<\/strong><\/span><\/h4>\n<p><strong>Pilot test your big reveal<\/strong><\/p>\n<p>\u4e3a\u4e86\u66f4\u8fdb\u4e00\u6b65\uff0c\u4f60\u9700\u8981\u8d70\u51fa\u81ea\u6211\u3002\u6bd5\u7adf\uff0c\u4f60\u4e0d\u662f\u90a3\u4e2a\u201c\u638c\u63a7\u6d1e\u5bdf\u201d\u5173\u952e\u89d2\u8272\u3002\u4f60\u60f3\u5f71\u54cd\u7684\u662f\u4f60\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n<p>\u5e0c\u671b\u4f60\u5df2\u7ecf\u9080\u8bf7\u4ed6\u4eec\u53c2\u4e0e\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u80fd\u548c\u4f60\u4e00\u8d77\u5f04\u6e05\u695a\u8fd9\u4e00\u5207\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/p>\n<p>\u5982\u679c100%\u7684\u542c\u4f17\u5b8c\u5168\u4e0d\u77e5\u9053\u4f60\u5728\u505a\u4ec0\u4e48\u7814\u7a76\uff0c\u4f60\u5c06\u5f88\u96be\u6fc0\u53d1\u4ed6\u4eec\u7684\u6d1e\u5bdf\u6b32\u671b\u3002<\/p>\n<p>\u5728\u4f60\u5c06\u4f60\u7684\u6210\u679c\u5206\u4eab\u7ed9100+\u4eba\u4e4b\u524d\uff0c\u4f60\u5e94\u8be5\u5148\u8054\u7cfb\u4e00\u4e9b\u5173\u7cfb\u826f\u597d\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u63d0\u524d\u9884\u89c8\u6210\u679c\u7684\u6210\u7a3f\uff0c\u5e76\u7ed9\u4f60\u53cd\u9988\u3002<\/p>\n<p>\u65e2\u7136\u4ed6\u4eec\u53c2\u4e0e\u4e86\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u4ed6\u4eec\u4e0d\u5e94\u8be5\u5bf9\u7ed3\u679c\u611f\u5230\u8d85\u7ea7\u9707\u60ca\uff0c\u4f46<strong>\u4f60\u7684\u53d1\u73b0\u548c\u6f14\u793a\u65b9\u5f0f<\/strong>\u7684\u611f\u67d3\u6548\u679c\u5230\u5e95\u5982\u4f55\uff0c\u4ed6\u4eec\u5c31\u662f\u6700\u597d\u7684\u6e29\u5ea6\u8ba1\u3002<\/p>\n<p>\u4ed6\u4eec\u53ef\u4ee5\u544a\u8bc9\u4f60\u4ec0\u4e48\u662f\u4ee4\u4eba\u65b0\u5947\u7684\uff0c\u4ec0\u4e48\u662f\u4ee4\u4eba\u56f0\u60d1\u7684\uff0c\u4ec0\u4e48\u662f\u663e\u800c\u6613\u89c1\uff08\u201cno shit, Sherlock\u201d\uff09\u7684\u7c7b\u522b\u3002<\/p>\n<p>\u4f46\u6709\u8da3\u7684\u662f\uff0c\u5982\u679c\u4f60\u7684\u56e2\u961f\u5408\u4f5c\u8db3\u591f\u597d\uff0c\u9884\u6d4b\u8bd5\u53ef\u80fd\u5b8c\u5168\u6ca1\u5fc5\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>10. \u5728\u771f\u6b63\u7684\u8868\u6f14\u524d\uff0c\u627e\u597d\u201c\u4f60\u7684\u6258\u201d<\/strong><\/span><\/h4>\n<p><strong>Insights are best experienced before the show<\/strong><\/p>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u5047\u8bbe\uff0c\u6d1e\u5bdf\u662f\u901a\u8fc7\u4e00\u4e2a\u534e\u4e3d\u7684\u8bb2\u53f0\uff0c\u4f20\u9012\u7ed9\u6beb\u65e0\u51c6\u5907\u7684\u542c\u4f17\u7684\u3002<\/p>\n<p>\u8fd9\u53ef\u80fd\u4f1a\u53d1\u751f\uff0c\u4f46\u4e5f\u53ef\u80fd\u662f\u4e00\u573a\u8c6a\u8d4c\u3002<\/p>\n<p>\u5c55\u793a\u4f60\u53d1\u73b0\u7684\u6700\u597d\u60c5\u51b5\u662f\uff0c\u542c\u4f17\u4e2d\u6700\u91cd\u8981\u7684\u4eba(\u51b3\u7b56\u8005\u548c\u5f71\u54cd\u4ed6\u4eec\u7684\u4eba)\u53c2\u4e0e\u4e86\u8fd9\u9879\u7814\u7a76\uff0c\u4ed6\u4eec\u51e0\u4e4e\u5b8c\u5168\u77e5\u9053\u4f60\u8981\u8bf4\u4ec0\u4e48\uff0c\u5e76\u4e14\u5df2\u7ecf\u540c\u610f\u4e86\u3002<\/p>\n<p>\u57fa\u672c\u4e0a\uff0c\u4ed6\u4eec\u5df2\u7ecf\u6709\u4e86\u4ed6\u4eec\u7684\u201cEureka\uff01\uff08\u627e\u5230\u4e86\uff01\uff09&#8221;\uff0c\u5e76\u4eab\u53d7\u548c\u4f60\u5728\u4e00\u4e2a\u6218\u58d5\u91cc\u7684\u65f6\u523b\u3002<\/p>\n<p>\u4ed6\u4eec\u7684\u53cd\u9988\u53ef\u4ee5\u5e2e\u52a9\u4f60\u52fe\u52d2\u51fa\u6700\u5177\u5f71\u54cd\u529b\u548c\u76f8\u5173\u6027\u7684\u6846\u67b6\u3002<\/p>\n<p>\u4ed6\u4eec\u5df2\u7ecf\u6709\u4e86\u60f3\u6cd5\u6216\u8ba1\u5212\uff0c\u5982\u4f55\u5c06\u8ba1\u5212\u53d8\u4e3a\u73b0\u5b9e\uff0c\u4ee5\u53ca\u4ea7\u54c1\u8def\u7ebf\u56fe\u4e0a\u9700\u8981\u6539\u53d8\u4ec0\u4e48\u3002<\/p>\n<p>\u4ed6\u4eec\u5c31\u5728\u4f60\u8eab\u8fb9\uff0c\u968f\u65f6\u51c6\u5907\u53d1\u6325\u81ea\u5df1\u7684\u5f71\u54cd\u529b\uff0c\u8ba9\u4e8b\u60c5\u53d1\u751f\u3002<\/p>\n<p>\u90a3\u4e9b\u7b2c\u4e00\u6b21\u542c\u5230\u4f60\u53d1\u73b0\u7684\u4eba\u662f\u90a3\u4e9b\u4f1a\u966a\u5728\u4f60\u8eab\u8fb9\u7684\u4eba\uff0c\u6216\u8005\u662f\u4ece\u8fdc\u5904\u770b\u7740\u4f60\u7684\u4eba\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #3366ff;\"><strong>11. \u6211\u7684\u6d1e\u5bdf\u5e76\u6ca1\u6709\u6539\u53d8\u4ec0\u4e48\uff0c\u8fd9\u662f\u600e\u4e48\u56de\u4e8b?<\/strong><\/span><\/h4>\n<p><strong>My insights didn\u2019t change anything, what gives?<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u6b63\u5728\u9605\u8bfb\u672c\u6587\uff0c\u90a3\u4e48\u4f60\u5f88\u6709\u53ef\u80fd\u662f\u8d1f\u8d23\u901a\u77e5\u3001\u6307\u5bfc\u3001\u63a8\u8350\u548c\u652f\u6301\u6784\u5efa\u8005\u3001\u9886\u5bfc\u8005\u548c\u5176\u4ed6\u51b3\u7b56\u8005\u7684\u4eba\u4e4b\u4e00\u3002<\/p>\n<p>\u4f60\u4e0d\u505a\u5546\u4e1a\u51b3\u7b56\uff0c\u800c\u662f\u5f15\u5bfc\u522b\u4eba\u8fd9\u6837\u505a\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u505a\u4f60\u4e00\u751f\u4e2d\u6700\u597d\u7684\u7814\u7a76\uff0c\u5e76\u4e14\u4e0d\u4f1a\u5bfc\u81f4\u7ec4\u7ec7\u53d1\u751f\u660e\u663e\u7684\u53d8\u5316\u3002<\/p>\n<p>\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u4f60\u7684\u6d1e\u5bdf\u529b\u9700\u8981\u5386\u7ec3\u3002<\/p>\n<p>\u5373\u4f7f\u4f60\u6ca1\u6709\u72af\u8fd9\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u4e5f\u53ef\u80fd\u6709\u4e00\u4e9b\u5916\u90e8\u539f\u56e0\u5bfc\u81f4\u4f60\u7684\u6d1e\u5bdf\u65e0\u6cd5\u6539\u53d8\u73b0\u72b6\u3002\u4e00\u4e9b\u5e38\u89c1\u7684:<\/p>\n<ul>\n<li><strong>\u65f6\u673a\u4e0d\u5bf9\u3002<\/strong><br \/>\n\u4f01\u4e1a\u7684\u8fd0\u4f5c\u5904\u4e8e\u6f6e\u8d77\u6f6e\u843d\u4e4b\u4e2d\u3002\u4e5f\u8bb8\u73b0\u5728\u662f\u5e74\u5e95\uff0c\u4eba\u4eec\u90fd\u5728\u8d76\u7740\u5b8c\u6210\u9879\u76ee\uff0c\u6240\u4ee5\u4f60\u76845\u5e74\u8ba1\u5212\u4e0d\u662f\u5f88\u6709\u5438\u5f15\u529b\uff0c\u4f46\u5982\u679c\u4f60\u5728\u4e0d\u540c\u7684\u65f6\u673a\u7ed9\u51fa\u5b83\uff0c\u5c31\u4f1a\u5f88\u6709\u5438\u5f15\u529b\u3002<\/li>\n<li><strong>\u4f60\u6ca1\u6709\u52fe\u642d\u5230\u5408\u9002\u7684\u51b3\u7b56\u8005\u3002<\/strong><br \/>\n\u4f60\u53ef\u4ee5\u505a\u4e00\u4e2a\u975e\u5e38\u9f13\u821e\u4eba\u5fc3\u7684\u6f14\u8bb2\uff0c\u8ba9\u542c\u4f17\u8d77\u7acb\u9f13\u638c\uff0c\u6d41\u4e0b\u773c\u6cea\uff0c\u800c\u8fd9\u4e9b\u4eba\u7b2c\u4e8c\u5929\u4f1a\u82e5\u65e0\u5176\u4e8b\u5730\u53bb\u4e0a\u73ed\u3002\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u4ed6\u4eec\u7ad9\u5728\u4f60\u8fd9\u8fb9\uff0c\u4f46\u4ed6\u4eec\u6ca1\u6709\u6743\u529b\u6216\u5f71\u54cd\u529b\u6765\u505a\u4efb\u4f55\u4e8b\u60c5\u3002\u4f60\u5fc5\u987b\u63d0\u524d\u5f04\u6e05\u695a\u4f60\u9700\u8981\u8bf4\u670d\u8c01\uff0c\u5e76\u786e\u4fdd\u4f60\u80fd\u63a5\u89e6\u5230\u4ed6\u4eec\u3002<\/li>\n<li><strong>\u51b3\u7b56\u8005\u9884\u671f\u6ca1\u5bf9\u9f50\u3002<\/strong><br \/>\n\u4e5f\u8bb8\u9996\u5e2d\u6267\u884c\u5b98\u53ea\u662f\u63a8\u52a8\u89e3\u51b3\u5c0f\u95ee\u9898\u5e76\u8fdb\u884c\u6e10\u8fdb\u5f0f\u6539\u8fdb\uff0c\u800c\u4f60\u7684\u5b8f\u5927\u521b\u65b0\u5e76\u6ca1\u6709\u5f88\u597d\u5730\u843d\u5730\u3002\u4e5f\u8bb8\u65e0\u8bba\u4f60\u5728\u54ea\u4e2a\u9886\u57df\u5de5\u4f5c\uff0c\u9886\u5bfc\u8005\u5bf9\u5e94\u8be5\u505a\u4ec0\u4e48\u90fd\u6709\u81ea\u5df1\u7684\u770b\u6cd5(\u8ba9\u6211\u4eec\u9762\u5bf9\u73b0\u5b9e\u5427\uff0c\u901a\u5e38\u662f\u7537\u6027)\uff0c\u4ed6\u53ea\u662f\u5728\u505a\u8c03\u67e5\u7814\u7a76\u548c\u6253\u52fe\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u91cc\u7684\u8981\u70b9\u662f\uff0c\u4f60\u5e94\u8be5\u5c3d\u529b\u800c\u4e3a\uff0c\u4f46\u8981\u8ba4\u8bc6\u5230\uff0c\u5f52\u6839\u7ed3\u5e95\uff0c\u4f60\u7684\u8d23\u4efb\u4ec5\u9650\u4e8e\u4ed6\u4eba\u7684\u51b3\u5b9a\u3002<\/p>\n<p>\u4f60\u4e0d\u5fc5\u4e3a\u522b\u4eba\u7684\u884c\u4e3a\u8d1f\u8d23\u3002<\/p>\n<p><em><span style=\"color: #999999;\">\u539f\u6587\u6765\u6e90\uff1ahttps:\/\/uxdesign.cc\/insights-are-not-what-you-think-they-are-c7a159101a2f\uff082023.12.17\uff09<\/span><\/em><br \/>\n<em><span style=\"color: #999999;\">\u7248\u6743\u58f0\u660e\uff1a\u8be5\u6587\u7ae0\u5728UXRen\u516c\u4f17\u53f7\uff08cnUXRen\uff09\u9996\u53d1\u540e\u65b9\u53ef\u8f6c\u8f7d\uff0c\u8f6c\u8f7d\u65f6\u8bf7\u6ce8\u660e\u51fa\u5904\u53ca\u8bd1\u8005\u3001\u5ba1\u6821\u8005\u4fe1\u606f\uff0c\u5982\u6709\u8fdd\u80cc\uff0cUXRen\u793e\u533a\u4fdd\u7559\u4fb5\u6743\u8ffd\u8d23\u7684\u6743\u529b\u3002<\/span><\/em><\/p>\n<h1 style=\"text-align: center;\">\t\t<div class=\"wpulike wpulike-robeen \" ><div class=\"wp_ulike_general_class wp_ulike_is_unliked\"><label><input \ttype=\"checkbox\"\n\t\t\t\t\t\t\tdata-ulike-id=\"74921\"\n\t\t\t\t\t\t\tdata-ulike-nonce=\"abc02163f8\"\n\t\t\t\t\t\t\tdata-ulike-type=\"likeThis\"\n\t\t\t\t\t\t\tdata-ulike-status=\"3\"\n\t\t\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image\"\n\t\t\t\t\t\t\t \/><svg 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